Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Follow Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Share on
Copy link to clipboard

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories. Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online…

Shopify


    • Jun 3, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 41m AVG DURATION
    • 692 EPISODES

    4.5 from 356 ratings Listeners of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs that love the show mention: felix, shopify store, store owners, ecommerce, highly recommended for anyone, e commerce business, masters, increasing, customers, profitable, apps, online business, inspiring stories, make money, actionable tips, lot of great, glad i found this podcast, sales, business owners, entrepreneurs.


    Ivy Insights

    The Shopify Masters podcast is a valuable resource for small business owners using Shopify to scale their businesses. This podcast features interviews with successful entrepreneurs who share their expertise and insights, including the struggles they have faced along the way. The hosts ask thoughtful questions that delve into the details of success strategies, providing actionable advice for listeners.

    One of the best aspects of this podcast is the inspiring stories and insightful tips shared by fellow entrepreneurs. The episodes provide exceptional insight into the lives and paths of successful business owners, changing strategic thinking and providing value for listeners. The hosts' questions are always what listeners want to know, allowing them to gain a deeper understanding of effective business strategies.

    The music in this podcast adds just the right touch of drama, enhancing the listening experience. The hosts also provide valuable advice and guidance throughout each episode, making it easy to apply the lessons learned to one's own business.

    While this podcast provides a wealth of knowledge and insight from small business owners, some may find that it lacks diversity in terms of niches covered. It would be beneficial to hear from a wider range of industries and learn about different marketing techniques employed by successful Shopify stores.

    In conclusion, The Shopify Masters podcast is a highly recommended resource for ambitious entrepreneurs looking to grow their ecommerce businesses. With its inspiring stories, insightful tips, and actionable advice, this podcast offers exceptional value for listeners. Whether starting out or looking to optimize different aspects of an existing business, there is always something new to learn from this podcast.



    More podcasts from Shopify

    Search for episodes from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs with a specific topic:

    Latest episodes from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    Why Justin Bieber & Louis Vuitton Want Rocky's Matcha

    Play Episode Listen Later Jun 3, 2025 29:32


    Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    How Guru Became North America's Leading Organic Energy Drink Brand

    Play Episode Listen Later May 29, 2025 40:59


    Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Million-Dollar Marketing Ideas More Businesses Need to Use

    Play Episode Listen Later May 27, 2025 33:55


    Explore how Sock Candy's unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.For more on Sock Candy and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Building an Olive Oil Brand That Farmers Trust and Shoppers Love

    Play Episode Listen Later May 22, 2025 30:38


    After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    How Uprisers Uses Partnerships to Scale Community Storytelling

    Play Episode Listen Later May 20, 2025 28:06


    When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Behind the Seams: Growing a Bridal Fashion Brand Without Investors

    Play Episode Listen Later May 15, 2025 34:37


    Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    How to Raise $1 Million Before Your Final Product Even Exists

    Play Episode Listen Later May 13, 2025 29:48


    Evan Quinn and his cofounders run one of the nation's leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    What Founders Can Learn From Togethxr's Bet on an Underserved Market

    Play Episode Listen Later May 8, 2025 32:10


    Togethxr is rewriting the playbook for women's sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Use Strategic Debt to Grow an 8-Figure Company

    Play Episode Listen Later May 6, 2025 28:23


    Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    How to Create and Scale Personalized Shopping Experiences

    Play Episode Listen Later May 1, 2025 35:25


    Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Building a $100 Million Brand, One Bridesmaid Dress at a Time

    Play Episode Listen Later Apr 29, 2025 20:30


    From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    The Ethical Sourcing Guide Every Founder Needs

    Play Episode Listen Later Apr 24, 2025 40:05


    Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market.Read more on Their Jewelry and show notes here. 

    Lessons From the Manager Behind YouTube's Biggest Creators

    Play Episode Listen Later Apr 22, 2025 30:08


    One Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.

    Tips to Reach Profitability Faster

    Play Episode Listen Later Apr 17, 2025 41:53


    IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.Read more about IQBAR and show notes here. 

    How a DIYer Created a Global Candle Brand

    Play Episode Listen Later Apr 15, 2025 28:33


    P.F. Candle Co. makes one of the most recognizable candles in the world. Here's how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.

    Experience Explosive Growth Through SEO

    Play Episode Listen Later Apr 10, 2025 34:19


    Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.For more on Zero Waste Store and show notes click here. 

    Why Every Sephora Store Wants Tower 28 Beauty Products

    Play Episode Listen Later Apr 8, 2025 45:39


    Tower 28's founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.Watch Amy's video interview here. For more on Tower 28 and show notes click here. 

    The Art of Curating Products and Building Community as a Retailer

    Play Episode Listen Later Apr 3, 2025 31:28


    Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers.  Here's some of her tips for other small retailers.

    Inside True Classic's Billion-Dollar Content Marketing Playbook

    Play Episode Listen Later Apr 1, 2025 33:03


    The Recipe for Launching Your Second Product

    Play Episode Listen Later Mar 27, 2025 32:35


    Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business. 

    Inside the Merch Model That Reduces Waste and Increases Sales

    Play Episode Listen Later Mar 25, 2025 40:07


    Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink's print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandiseTo see more video interviews, subscribe to the Shopify Masters Youtube channel.  

    Everything You Need to Know About Building Supply Chains

    Play Episode Listen Later Mar 20, 2025 36:06


    Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on Diaspora Co. and show notes click here. 

    Maximize Your Margins as an Ecommerce Founder

    Play Episode Listen Later Mar 18, 2025 34:23


    Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping. 

    Break Into an Established Market With These Retail Strategies

    Play Episode Listen Later Mar 13, 2025 31:15


    Creating Media Moments with A PR Expert

    Play Episode Listen Later Mar 11, 2025 34:14


    Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

    Creative Strategies to Fundraise Without Sacrificing Ownership

    Play Episode Listen Later Mar 6, 2025 35:59


    Sani's business model has revolutionized cultural fashion access. Discover how Sani secured creative funding through competitions, grants, and strategic cold emails to build a successful South Asian fashion brand.

    The Business Pivot That Led to More Customers and Happier Suppliers

    Play Episode Listen Later Mar 4, 2025 34:44


    Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers.For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationshipsSubscribe to the Shopify Masters YouTube channel for video interviews.

    How to Scale Quickly Without Funding

    Play Episode Listen Later Feb 27, 2025 32:08


    Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on Waterboy and show notes click here.

    When a Passion for Plants Grows Into a Business

    Play Episode Listen Later Feb 25, 2025 33:59


    April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses.For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-businessSubscribe to the Shopify Masters YouTube channel.

    The Key to Balancing Profitability & Sustainability

    Play Episode Listen Later Feb 20, 2025 30:24


    A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun.For more on My Skin Feels and show notes click here. 

    The Future of DTC: Funding Strategies, AI Innovations, and Sustainability

    Play Episode Listen Later Feb 18, 2025 37:34


    In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

    Want to Patent Your Product?

    Play Episode Listen Later Feb 13, 2025 36:50


    Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention.For more on Kindred Label and show notes click here. 

    How To Dominate Affiliate Marketing

    Play Episode Listen Later Feb 11, 2025 29:47


    Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing.For more on Reverie and show notes click here. 

    Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

    Play Episode Listen Later Feb 6, 2025 28:19


    Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.   

    How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence

    Play Episode Listen Later Feb 4, 2025 35:55


    From getting laughed out of stores to selling at major retailers—discover how Fur's founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes click here. 

    Going from Creating Content to Making Products

    Play Episode Listen Later Jan 30, 2025 29:34


    Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage.To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytellingFor video interviews with founders, subscribe to the Shopify Masters YouTube channel.

    Transforming Ancient Beauty Rituals into Modern Success

    Play Episode Listen Later Jan 28, 2025 40:22


    From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.For more on Sugardoh and show notes click here. 

    Growing a Hobby Into a Business

    Play Episode Listen Later Jan 23, 2025 24:57


    Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London.To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scaling-hobbySubscribe to the Shopify Masters YouTube channel for video interviews.

    Soft-launch Strategies That Lead to Immediate Sellouts

    Play Episode Listen Later Jan 21, 2025 30:21


    Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.

    How Private Equity Approaches Ecommerce

    Play Episode Listen Later Jan 16, 2025 34:28


    Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets.To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equityFor video interviews, subscribe to the Shopify Masters YouTube channel.

    Go Viral While Spending Zero Dollars on Ads

    Play Episode Listen Later Jan 14, 2025 37:05


    Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.Read more about Good Girl Snacks and show notes here. 

    How Many Product Iterations Do You Need to Launch?

    Play Episode Listen Later Jan 9, 2025 32:36


    Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-developmentSubscribe to the Shopify Masters YouTube channel for video interviews.

    The Slow Burn Strategy to Massive Retail Success

    Play Episode Listen Later Jan 7, 2025 34:23


    Stoked Oats' founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.For more on Stoked Oats and show notes click here. 

    Brand Building with an Indigenous Designer

    Play Episode Listen Later Jan 2, 2025 24:18


    Hud Oberly is the indigenous founder and designer behind the clothing company Here's 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more.For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativityWatch the video of this interview on the Shopify Masters YouTube channel.

    How This Designer Leveraged Shopify to Unlock Their Creative Potential

    Play Episode Listen Later Jan 2, 2025 24:18


    In this episode, we sit down with Hud Oberly, founder and creative director of the clothing brand Here's To You. Hud shares his inspiring journey of building a brand that empowers individuals to unleash their inner creativity. He discusses the challenges he's faced, how he weaves Indigenous cultural influences into his designs, and offers insights on tapping into your own creative spirit. Join us for a captivating conversation that beautifully blends fashion, passion, and purpose. Watch this interview on Youtube: : https://utm.io/uhw53 

    How to Sell Premium Products at Scale

    Play Episode Listen Later Dec 31, 2024 40:43


    Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.For more on Island Creek Oysters and show notes click here. 

    The Secret to Monetizing as an Artist

    Play Episode Listen Later Dec 26, 2024 30:50


    Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.Watch the full video interview on YouTube here. For more on Snotty Nose Rez Kids and show notes click here. 

    Claim Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel