Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.For more on Life Is Good and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply.For more on Made Of and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms.For more on Undefined Beauty and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.For more on T3 and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business.Watch the full video interview on YouTube!For more on Grin27 and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Explore how Sock Candy's unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.For more on Sock Candy and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Evan Quinn and his cofounders run one of the nation's leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Togethxr is rewriting the playbook for women's sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market.Read more on Their Jewelry and show notes here. 

One Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.

IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.Read more about IQBAR and show notes here. 

P.F. Candle Co. makes one of the most recognizable candles in the world. Here's how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.

Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.For more on Zero Waste Store and show notes click here. 

Tower 28's founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.Watch Amy's video interview here. For more on Tower 28 and show notes click here. 

Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers.  Here's some of her tips for other small retailers.

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business. 

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink's print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandiseTo see more video interviews, subscribe to the Shopify Masters Youtube channel.  

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on Diaspora Co. and show notes click here. 

Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping. 

Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

Sani's business model has revolutionized cultural fashion access. Discover how Sani secured creative funding through competitions, grants, and strategic cold emails to build a successful South Asian fashion brand.

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers.For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationshipsSubscribe to the Shopify Masters YouTube channel for video interviews.

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on Waterboy and show notes click here.

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses.For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-businessSubscribe to the Shopify Masters YouTube channel.

A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun.For more on My Skin Feels and show notes click here. 

In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention.For more on Kindred Label and show notes click here. 

Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing.For more on Reverie and show notes click here. 

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.   

From getting laughed out of stores to selling at major retailers—discover how Fur's founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.For more on Fur and show notes click here. 

Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage.To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytellingFor video interviews with founders, subscribe to the Shopify Masters YouTube channel.

From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.For more on Sugardoh and show notes click here. 

Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London.To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scaling-hobbySubscribe to the Shopify Masters YouTube channel for video interviews.

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.

Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets.To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equityFor video interviews, subscribe to the Shopify Masters YouTube channel.