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The Kenyan government has recently ramped up efforts to regulate social media and artificial intelligence, citing concerns over AI-generated images mocking President William Ruto and other leaders. Citizens have been voicing outrage over what they see as a move to suppress free speech. We explore this issue with Mark Kaigwa, a Kenyan tech entrepreneur, and DW correspondent Andrew Wasike.
Mark Kaigwa is an entrepreneur, author and professional speaker. He is the founder and CEO of Nendo, a digital research marketing, and communications agency. Nendo delivers grounded African insights and trends to the world.
In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective.Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.Conversation points: On the Nendo website, it says that “Nendo started from a desire to see a gap fulfilled - Insights published about Africans by Africans in Africa.” Tell me more about that. Comparing to a global perspective, what are the nuances that make marketing in Kenya or Africa different? What should the marketers mindset be going into this year? Mark, you had a video series going called Digital Africa. What happened to it? How can a marketer be a better ambassador internally, within their company to drive their digital initiatives? In your agency, you show a strong emphasis on research and data, but also have creative services. If you had to choose which one should be most important to marketers, which would it be? What trends or changes should we keep our eyes on going through 2022? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Nendo, a digital growth consultancy, has released a report on the Impact of COVID-19 on consumers and corporates in Kenya. The report covered sectors including Retail, Financial services and payments, Connectivity, Education, Entertainment, Food and supplies, mobility, communications, healthcare and Income generation.
Nendo, a digital growth consultancy, has released a report on the Impact of COVID-19 on consumers and corporates in Kenya. The report covered sectors including Retail, Financial services and payments, Connectivity, Education, Entertainment, Food and supplies, mobility, communications, healthcare and Income generation.
Philip Ashon hosts Mark Kaigwa, the founder of Nendo and Muriel Lamin of the BBC World Service to talk about media publishing and content distribution in the new decade.
Mark Kaigwa, founder of Nendo, author, and Entrepreneur focused on data, strategy and marketing in digital Africa. Muriel Lamin, in charge of commercial strategy, operations and philanthropic partnerships at BBC World Service. Two incredible resource persons speaking on media publishing and the content distribution game in Africa on the show this week. Enjoy.
Following a sunny Johannesburg lunch al fresco, Nendo (https://nendo.co.ke) Founder and CEO Mark Kaigwa and Andile Masuku chat about a few consumer tech issues that are currently trending in their lives. Listen in to learn why the music streaming service Boomplay is thriving in Africa, how Transsion's African digital domination strategy seems to be coming together nicely, why Xiaomi's Pocophone F1 smartphone is shaking things up in the global high-end mobile device market, and why Mark and Andile feel obliged to weigh the pros and cons of switching back to Android after several years of being iPhone users. Resource referenced in this episode: From Cyber Café to Smartphone: Kenya’s Social Media Lens Zooms In on the Country and Out to the World http://bit.ly/KenyaSocialMedia
The 2017 general election is now behind us, and we are still asking ourselves questions and processing how it went. This week, we are joined by Mark Kaigwa of Nendo and Odanga Madung of OdipoDev to discuss how the election season played out online. How many Kenyans are there on social media? How does the diaspora feature in conversation? Is fake news new to the Kenyan scene? What role did Cambridge Analytica play in this election? What can we learn from the April Primaries? Were there any missed opportunities in the vice-presidential and presidential debates? What did a robot learn when it watched Raila Odinga's debate performance? How did online media drive conversation before the election? How did the election play out on social media? Who is #GitheriMan? What is Sarahah, and why is it suddenly so popular? Now that the election is over, where are we now, and what can we expect moving forward? Press play to find out! Resources Track, Capture, Kill: Inside Communications Surveillance and Counterterrorism in Kenya Kenyatta Wins Big in Kenya–But U.S.-Style Election Skullduggery Taints the Results Voter profiling in the 2017 Kenyan election Kenya’s elections show how the media has sold its soul Trump’s Big-Data Gurus Worked On The Kenyan Election, Amid Concerns Over Fake News And Hacking Allegations 3 Things We Discovered From 3 Months of Investigating Fake News in Kenya A Robot Watched Raila’s Debate Performance, Here’s What It Found Mark's Thread on #GitheriMan Mark's Thread on Sarahah Photo credit: Ian Kinuthia
Kenya's finest digital-head, Mark Kaigwa, joins Musa Kalenga and Andile Masuku on this week's African Tech Round-up for two glorious hours of straight-talk. Using the biggest tech and innovation headlines from the past couple of weeks as a springboard, the trio chats candidly about everything from major broadband infrastructure developments to cyber security issues-- touching on the implications of M-PESA's imminent interoperability and even discussing the politics of Africa's startup funding scene. Music Credits: Music by Kevin MacLeod (incompetech.com) Music licensed under Creative Commons: By Attribution 3.0
We’re just loving this trend of brilliant Africans crashing our podcast recordings. The last time that happened we had a total blast with Rebecca Enonchong, Mark Kaigwa and Thebe Ikalafeng. This week, Nigerian software engineering heavyweight, Emeka Okoye, literally walked into the room as Tefo Mohapi and Andile Masuku were chatting about about how Africa seemed to be responding to Netflix’s surprise roll-out of its service to pretty much every corner of the planet. Be sure to listen in to hear him share his thoughts on the impact (or lack thereof) that Neflix’s entry into the Nigerian video-on-demand market is likely to have. Then, in place of our regular discussion segment this week, we’ll be sharing an interesting chat Andile had with Aaron Fu, Managing Partner (Africa) at NEST— recorded when he and Tefo hung out with him during his first proper visit to Johannesburg recently. They talked about everything from what he’s personally looking forward to in 2016 to what strikes his fancy in his professional capacity as the head of a leading VC firm on the continent. Additional Music Credits: Music by Kevin MacLeod (incompetech.com) Music licensed under Creative Commons: By Attribution 3.0
This week's instalment of the African Tech Round-up was recorded at the African Media Leaders Forum, which wrapped in Johannesburg on the weekend. And what a treat it is! The show is an all-Africa affair— what with Mark Kaigwa stopping by. Mark is easily one of Kenya’s leading proponents of social media, as well as a respected innovator within digital tech in general. He is also the Founder and CEO of the Nairobi-based digital agency, Nendo Ventures— well-known for the Nendo Social Media Trend Report. You can look forward to hearing his insider’s take on several of the week’s biggest stories. *tv informercial voice* But that’s not all… Cameroonian tech entrepreneur, Rebecca Enonchong, and South African business, branding and marketing legend, Thebe Ikalafeng, both make unexpected guest features on this week’s episode-- Rebecca sharing some strong views on whether she thinks the MTN will actually pay the $5.2 billion fine levied by the Nigerian Communications Commission, and Thebe dropping some wisdom around what Africa’s “new breed” of techies need to do to attain global relevance. Additional Music Credits: Music by Kevin MacLeod (incompetech.com) Music licensed under Creative Commons: By Attribution 3.0
CliffCentral.com — Sherry Biting, Uno De Waal, Mark Kaigwa, Mike Sharman, Khaya Dlanga all have something in common - they're all social media influencers and in this show they tell us about Social Media Week Johannesburg.