Podcasts about content distribution

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Jason: Ability to inspire excitement.Raising money through regulated investment crowdfunding is hard. Too many founders underestimate the difficulty, thinking that once their campaign goes live, the crowd will come running. The truth, as Jason Fishman explains, is that success starts long before a campaign launches.Jason, Co-Founder and CEO of Digital Niche Agency (DNA) and host of the "Test. Optimize. Scale." podcast, is one of the industry's most experienced investor acquisition experts. He helps founders raise capital by creating marketing funnels that turn strangers into advocates. In today's episode, he shared the single most important element of a successful crowdfunding raise: planning."If you fail to plan, you plan to fail," Jason said. "Imagine launching a website tomorrow and trying to bring 50,000 people towards it and get 1,000 of those people to convert at a transactional value of $1,000 or more."That's the scale of the challenge many founders face without realizing it. Jason broke down how campaigns that succeed aren't just lucky—they're methodical. They use strategies built on industry research and competitive marketing audits. These show founders what messaging and channels are working and which aren't, enabling them to craft a custom roadmap for every stage of their campaign.He encourages founders to go deep on pre-launch preparation. That includes clearly identifying audiences, traffic sources, and strategic partnerships. According to Jason, it also means fine-tuning the content and offering page to ensure it's optimized for conversions."You still need to have a well-thought-out plan on where that traffic's coming from," he noted, even for small campaigns targeting $50,000. "One way or the other, I need to figure out how am I getting those actual visits to my offering page."Jason and his team at DNA have helped clients raise hundreds of millions of dollars from the crowd. The secret? They treat marketing as a science—and a strategy-first mindset is always step one.To hear more from Jason, check out this episode and join us at SuperCrowdLA, where he'll speak twice and be available throughout the event. Don't miss the chance to learn from one of the best in the business.tl;dr:Jason Fishman explains why strategic planning and marketing are essential for crowdfunding success at any scale.He shares how the most successful campaigns use research and competitor audits to map traffic and conversions.Jason emphasizes that even small campaigns must create momentum with targeted audiences and compelling content.His superpower, generating excitement, helps him motivate teams, founders, and friends to rally around a vision.Jason encourages understanding your audience's fears and desires to inspire action and build lasting engagement.How to Develop Inspiring Excitement As a SuperpowerJason Fishman's superpower is his ability to inspire excitement and rally people around a shared goal. “Getting people excited…has been present my whole life,” Jason explained. He shared how this skill underpins his success in building impactful marketing campaigns, emphasizing that understanding what drives and motivates people is key. Jason applies this talent to craft compelling messaging and visuals that move audiences to action.Illustrative Story:Jason shared a personal anecdote about planning a wedding for his wife's cousin, who had been overwhelmed by the process. By addressing objections and highlighting exciting details, Jason turned their reluctance into enthusiasm. The result was a beautiful wedding overlooking the beach, with Jason even serving as the DJ. This story exemplifies his ability to energize others and create positive outcomes.Tips for Developing the Superpower:Understand Your Audience: Identify what excites and motivates them, as well as their fears.Communicate the Vision: Show others what success looks like and why it matters.Address Objections: Turn concerns into opportunities by re-framing challenges in a positive light.Leverage Energy: Use your enthusiasm to inspire and rally others around shared goals.By following Jason's example and advice, you can make inspiring excitement a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: facebook.com/digitalnicheagencyBiographical Information: Jason Fishman has 15+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers' Mobile/Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 750 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA is now an Inc 5000 company, who has worked with over 350 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2024, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.Linkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Make Money with Impact Crowdfunding, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe joins Entrepreneurs On Fire to share powerful insights on impact investing and doing well by doing good. Tune in on April 10 to hear Devin's inspiring conversation with host John Lee Dumas!Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Noah Greenberg grew a content-distribution product from zero to $1M ARR in just one year (and to $4M in 2 years) by focusing on a single channel most founders underrate: LinkedIn. He posted insights daily, highlighted key players in his industry, and made it impossible for prospects not to notice him.In this episode, Noah reveals the exact step-by-step playbook, including how to structure 3-month pilots for fast feedback, craft DMs that actually get replies, and pick the right content “watering holes” so your future customers come to you eager to sign. If you're a founder trying to figure out your go-to-market approach, you need to see what Noah did.______Why You Should Listen1. Turning LinkedIn into a Free PR Engine – Noah shows how daily micro-posts drive high-value leads without needing to go viral.2. Finding Your First 10 Customers with 3-Month Pilots – Short trials = instant feedback on who'll stay and who'll churn.3. Never Stop Triangulating – How 50 customer conversations per month reveal the right product, price, and packaging.4. Selling without Selling – The “this isn't a pitch” call that makes prospects lean in and ask, “Wait, how do we buy?”5. Earning Credibility at Scale – Noah's “watering hole” posts spark real engagement from decision-makers (and reel in 5-figure deals)._______KeywordsB2B Sales, LinkedIn Strategy, Early-Stage Growth, Founders' Playbook, Bootstrapped Startup, Content Distribution, Sales Prospecting, Pilot Contracts, Outbound Leads, Product-Market FitTimestamps(00:00:00) Intro(00:02:35) Stacker's Origin Story(00:06:00) How to generate warm leads(00:15:53) How to use LinkedIn for lead gen(00:21:42) No One Wants To Be Pitched(00:26:06) How to get feedback on pricing(00:38:08) LinkedIn Go-To-Market Strategy(00:42:20) Breaking Above The NoiseSend me a message to let me know what you think!

7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger. Managing one of the world's biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen's explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public. The creator economy is dead. Jordan reveals why relying on brand deals is outdated and how the Sidemen have built entire business models through strategic partnerships and leveraging their audience. This is a masterclass in staying relevant, building with intention, and growing without losing who you are.Key takeaways

In this episode of Demand Gen Studio we were joined by Grain's CEO, Jeff Whitlock, and Growth Marketer, Cameron Walker.Grain is an innovative platform focused on sales intelligence and AI-powered note-taking, helping teams streamline their workflows and enhance collaboration.Jeff shared his journey in startups and Grain's evolution, as well as its demand generation strategies and what he predicts for the future of SEO and marketing.We hope you enjoy! 0:00 Introduction to Grain and its Team 2:14 The Evolution of SEO 6:39 Content Distribution & Brand Exposure 10:36 Attribution Challenges in Marketing 14:03 Growth Strategies 18:22 Investor Influence on Marketing Decisions 19:39 Aligning Product Features with Target Audience 22:46 Category Creation vs Category Attachment 26:02 Skills for New Marketers 28:46 The Role of AI in Customer Support

Dave Behar is a visionary entrepreneur with a passion for branding, technology, and business development. Growing up in Southern California, he was inspired by his father's entrepreneurial spirit, leading him to create and sell successful ventures like Team Greek, a fraternity/sorority merchandising brand, and IDIG, a beach volleyball lifestyle company. During the tech boom, Behar moved to San Francisco, where he played a key role in Pac-10 (now Pac-12) branding and worked on early-stage Silicon Valley ventures, including Hotmail. His expertise in brand development and licensing has helped shape multiple industries. ⁣ Currently, Behar leads ION, a hyper-local, hyper-targeted content distribution network that empowers creators by integrating production, distribution, and monetization across multiple platforms, including Apple TV and Roku. He also spearheads iIntelligence, a sports-focused platform supporting a "network of champions." ⁣ With a focus on innovation, scalability, and the evolving digital landscape, Behar continues to build brands, mentor entrepreneurs, and explore the intersection of AI, media, and business growth—all while embracing a flexible, travel-friendly work lifestyle.

My law firm content distribution schedule. Are you a law firm owner looking for bookkeeping and tax help? Click here to set up a free consultation - https://bigbirdaccounting.com/lawfirms

Jake DeGroot of Reach and Amanda Silva of the DNC join The Great Battlefield podcast to talk about how the DNC used Reach for digital content distribution and relational organizing.

Join us for an insightful conversation with Ceora Ford about the intersection of security, development, and community building. We explore why managing identity security is more complex than simple authentication, examine the trade-offs of Next.js's App Router in enterprise applications, and uncover strategies for effective technical content creation. Ceora shares her experience transitioning from digital marketing to developer advocacy, offering practical advice for building a presence across platforms like TikTok, Twitter, and LinkedIn.SponsorConvex is the backend for founders. Convex is the backend application platform for product-obsessed founders.Chapter Marks00:00 - Intro01:14 - Identity Security Discussion05:25 - Evolution of React and Next.js08:33 - Documentation and Developer Experience15:43 - Sponsor: [Convex](https://convex.dev)16:20 - Authentication in the App Router21:31 - Content Creation and Marketing Strategy27:50 - Social Media Platform Strategy34:51 - Analytics and Tool Discussion41:08 - Picks and PlugsBradPick: His dog Roman (who they had to say goodbye to at age 17)Plug: Social media accountsBrad on TwitterBrad on BlueSkyBrad on YouTubeBekahPick: "The Game" podcast with Alex HormoziPlug: Open Sauce (opensauced.pizza) and her team's upcoming feature launchCeoraPick: "The Good Place" (TV show on Netflix)Plug: Social media accountsCeora on LinkedInCeora on TwitterCeora on BlueSkyCeora on TikTokLinksAuth0 by OktaNext.jsAuth0 documentation for Next.js integrationGatsbyAstroConvexJekyllGraphQLOpen SaucedMark Techson

In this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today's digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offering fresh perspectives on how marketers can rethink their approach to content. Packed with actionable advice and real-world examples, this episode is perfect for anyone looking to step up their content distribution game. Key Takeaways and Insights: 1. The Genesis of Create Once, Distribute Forever Ross takes listeners behind the scenes of writing his book, sharing the persistence and vision that brought it to life. It was a four-year journey full of life changes and the chaos of a global pandemic, but Ross stayed committed to creating something that would leave a mark in the world of content distribution. At its heart, the book is about uncovering the untapped potential in the content you already have. As Ross puts it, “There's so much more juice you could squeeze out of this stuff.” It's a powerful reminder for marketers to rethink how they use and share their content. 2. The Importance of Content Distribution Ross breaks down why content distribution is such a game-changer for marketers. Too often, companies focus solely on creating content and forget about getting it in front of the right audience. Ross sees this as a missed opportunity. He challenges marketers to move beyond simply “selling hours” and instead build systems and processes that keep content moving, circulating, and staying relevant. It's about creating a strategy that ensures your content works harder and smarter for you. 3. Building Relationships Through Outreach In a world where AI and automation dominate, Ross emphasizes the importance of keeping outreach personal. He describes outreach as a bit of a game, encouraging marketers to build relationships first before making any big asks. “There's nothing better than an email that's well-developed and well-researched,” he explains. The balance lies in using AI to streamline some tasks while ensuring that the human touch remains at the forefront. This approach fosters real connections and creates lasting impressions.  4. Understanding Your Audience Ross makes it clear: if you don't know your audience, your marketing is going to fall flat. He stresses the importance of starting with well-defined customer personas to ensure that your content truly connects. To find inspiration, Ross suggests using platforms like Reddit to uncover trending topics and see what's sparking conversations. By understanding what resonates with people, marketers can create meaningful content that hits the mark and distributes it with purpose. References: Create Once, Distribute Forever - https://rosssimmonds.com/book/ How To Create Once, Distribute Forever (Ross Simmonds) BuzzStream Podcast Episode - https://shorturl.at/MzWFZ —

In this episode, we dive deep into the world of content distribution and explore the many ways to get your content seen by the right audience. We discuss how to identify the best platforms for your brand, from mainstream channels like LinkedIn and Instagram to niche communities on Reddit, Quora, and Discord.Learn how to tailor your content for different platforms, the importance of format and frequency, and why collaborative efforts can amplify your reach. Whether you're repurposing content into infographics, using TikTok snippets, or running ads to promote your content, we cover a range of strategies to maximize visibility and engagement.Tune in to discover how to think outside the box and refine your content distribution strategy for real impact!Read our full blog over at https://elevatedmarketing.solutions/maximizing-content-distribution-how-to-get-your-content-seen

Intro (00:00:00) Alice (  @Thealicelittle  ) discusses various experiences available at the Chicken Ranch, including girlfriend and porn star experiences. Introduction to the Podcast (00:00:59) Jennifer introduces the podcast and welcomes Alice Little, highlighting her background in the legal sex work industry. Alice's Background (00:01:49) Alice shares her journey as a legal sex worker and sex educator, starting in 2015. Transition from Educator to Legal Sex Worker (00:02:35) Alice explains her motivation for moving from a BDSM dungeon in NYC to the Bunny Ranch. Independent Contractor Lifestyle (00:04:40) Alice describes the flexibility of her schedule and her ability to manage appointments. Booking and Demand (00:06:39) Alice shares how far in advance she books appointments, mentioning requests up to two years ahead. Characteristics of Great Guests (00:07:25) Alice outlines the qualities she looks for in repeat guests, emphasizing kindness and communication. Terminology: Guest vs. Client (00:09:04) Alice explains her preference for the term "guest" to foster a welcoming atmosphere. Reasons Guests Seek Alice's Services (00:11:18) Alice discusses various motivations guests have for seeking her services, from bucket list experiences to intimacy education. Initial Contact Process (00:13:30) Alice details how potential guests can reach out via email to inquire about appointments. Lineup Experience for New Guests (00:16:37) Alice describes the lineup process at the Chicken Ranch and recommends appointments for first-timers. Specialties Among Ladies (00:18:41) Alice explains that different ladies have different specialties, especially in BDSM and other activities. Common Guest Requests (00:20:51) Alice reveals that the most common request from guests is for eye contact during intimate encounters. Budget Considerations (00:22:05) Alice mentions that pricing varies by lady, indicating individualized budget considerations for guests. Understanding Pricing and Accessibility (00:22:08) Alice discusses the range of experiences available at the Chicken Ranch and emphasizes affordability for everyone. Safety in the Industry (00:23:20) Alice shares insights on safety protocols for legal sex workers and guests, including health screenings and security measures. Opening Relationships with Professionals (00:26:51) Alice explains how couples can explore open relationships by engaging with legal sex workers for shared experiences. Introduction to the Adult Roadshow (00:28:53) Alice introduces her collaborative production company, the Adult Roadshow, focused on creator ownership and content production. Creator Control and Ownership (00:30:50) Alice details how the Adult Roadshow allows creators to maintain ownership of their content and benefit directly from subscriptions. Ethical Porn and Content Distribution (00:32:30) The discussion covers the importance of ethical porn and how creators can share their work across various platforms. Inclusivity in Content Creation (00:35:18) Alice emphasizes the inclusive nature of the Adult Roadshow, welcoming creators of all backgrounds and body types. Key Takeaways on Intimacy (00:36:31) Alice shares three essential elements of intimacy: connection, communication, and openness with partners. Follow Alice Little: ⁠https://linktr.ee/alicelittle⁠ Follow Alice's Adult Roadshow: ⁠https://www.instagram.com/adultroadshow/⁠ Follow The Open Bedroom Podcast: https://www.instagram.com/theopenbedroompodcast/ SHOW SPONSOR: Coaching With Jen ⁠https://tr.ee/aRl7H-zWQq⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/theopenbedroompodcast/support

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What's your superpower?Jason: I think it's around getting people excited.In today's episode of Superpowers for Good, I had the pleasure of speaking with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), as well as the host of the "Test. Optimize. Scale." podcast. Jason shared invaluable insights into what it takes to market a regulated investment crowdfunding campaign successfully.One key takeaway from our discussion is how critical it is to drive enough traffic to your campaign page. Jason pointed out that many founders believe that simply launching their offering will magically bring investors to their door. The truth, as he explained, is far from that. "You probably need 50,000 visitors per million dollars raised on a Reg CF," Jason said, emphasizing that traffic goals are essential. He highlighted that only about 7% of Regulation Crowdfunding (Reg CF) campaigns reached $1 million or more last year, largely due to insufficient traffic.Jason also delved into the importance of creating social proof for your campaign. He likened it to avoiding the “empty restaurant” effect: when prospective investors see that only a small amount has been raised, they may hesitate to invest. He noted, "You're in a much better spot if you're able to get over $100K showcased on your page for how much has been raised." This kind of traction helps reassure cold investors and encourages more participation.For anyone looking to raise funds through a regulated crowdfunding campaign, Jason's advice is clear: focus on building momentum early and ensure that your campaign is reaching enough potential investors. Social proof can make or break your efforts to raise capital from the crowd.tl;dr:* Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors.* Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign.* Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects.* Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies.* Test and Optimize: Jason's marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance.How to Develop Generating Enthusiasm As a SuperpowerJason's superpower is his ability to get people excited. He uses his natural enthusiasm to energize those around him, whether it's rallying friends for a trip or engaging stakeholders in a business opportunity. By thinking about what would get him excited about a product or campaign, Jason translates that feeling into marketing messages that resonate with audiences, making him highly effective in crowdfunding campaigns.Jason shared an example where he used his enthusiasm to convince celebrities and influencers to share their audience data for advertising purposes—something many people are hesitant to do. By sharing his excitement about the potential results and opportunities, Jason managed to secure their participation, resulting in stronger campaign performance and satisfied stakeholders.Tips for Developing the Superpower:* Put Yourself in Their Shoes: Think about what would get you excited if you were the other person. Tailor your approach to reflect what would spark enthusiasm in that specific individual.* Transfer Energy: View communication as a transfer of energy. If you feel excitement, convey that feeling clearly to the other person. Make them feel the opportunity as vividly as you do.* Understand Your Audience: Study your audience in detail to find out what appeals to them. Create tailored messaging that resonates personally with them.* Test and Adapt: Use a trial-and-error approach to refine your methods. Test different messages, observe what works, and adjust accordingly to connect more effectively with each audience segment.By following Jason Fishman's example and advice, you can make generating enthusiasm a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands, we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve every day, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients' companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach, we want to make the process easy so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: fb.com/digitalnicheagencyLinkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencyBiographical Information: Jason Fishman is the Co-Founder and CEO of Digital Niche Agency (DNA), with over 15 years of experience in scalable marketing strategies. He has led campaigns for 750+ brands and 350+ crowdfunding projects, producing nine figures in funding. Jason hosts the “Test. Optimize. Scale.” podcast and contributes to the Forbes Agency Council.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, October 16, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At October's webinar, Devin Thorpe will provide an in-depth answer to the question, “How to Assess Your Crowd's Potential for Investing?” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Rally for Appalachian Hurricane Relief, Joel Skene, Tuesday, October 8 at 4:00 PM ET* Community Revitalization, Thursdays, 10:00 AM Eastern.* Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.* Investment Week 24, October 19-20, 2024, Los Angeles. * Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

About the Episode:Jay Yang is a content creator with over 100,000 followers and the Head of Content for Noah Kagan, founder of AppSumo. At only 18 years old, Jay has already made a significant impact in the world of content creation while still attending university.In this episode of “Uploading…,” Jay shares his journey from experimenting with various online projects to landing an opportunity to work with Noah Kagan using his TAG method. He discusses his content creation process, balancing his work with education, and overcoming imposter syndrome. Jay also shares insights into his upcoming project on creating accessible social content templates for beginner creators.Today, we'll cover:- Jay Yang's content creation and audience growth frameworks- How to land high-profile opportunities using Jay Yang's TAG method- Overcoming imposter syndrome and embracing the learning process in content creation- Benefits of social content templates for beginner creatorsWhat You'll Learn1. Target-Audit-Gift Method2. Importance of Empathy and Pre-Work3. Content Creation and Repurposing Strategies4. Content Testing and Metrics5. The “Name Test”6. Top-Down Approach to Content Creation7. Bottom-Up Approach to Content Creation8. Benefits of Using Content TemplatesTimestamps00:00 How Jay Yang got into content creation03:03 Jay Yang's “portfolio of failure,” TAG method06:42 Key learnings from working at Beehiiv09:59 How to land an opportunity with your favorite company14:38 Optimizing Noah Kagan's content workflow17:27 Quantitative approach to marketing; content testing21:10 From experimentation to building a content engine that works24:13 Overcoming imposter syndrome in content creation28:02 Benefits of using social content templatesMastering Empathy in Business: “I think the greatest skill you can learn as a marketer, a creator, an entrepreneur, even just as a person, is empathy and being able to place yourself in someone else's shoes.” — Jay Yang [00:08:00 → 00:08:10]Keys to Building Professional Relationships: “I think that strategy of where most people ask, how can I help you? Or what can I do to work for you for free? The problem with that approach is that by asking, without showing, you're actually making the other person do more work to figure out who you are and if you're any good and what you can actually help with... And so the question that I ask myself, and I encourage people listening to this to ask is, how can I make this a no brainer for the other person? And that kind of ties back into that empathy, right? Putting yourself in the other person's perspective... To work with your favorite entrepreneur or company, basically, you need to show two things, that, number one, you want the job, and number two, that you can do the job. And the best way that I believe you can do that is to do the work upfront, to use the TAG method, to do what I like to call pre-work. And I think the coolest thing about this approach is you don't have to have any experience or, you know, credibility or a degree." — Jay Yang [00:12:46 → 00:13:13]Overcoming Impostor Syndrome in Content Creation: "I only have to be one chapter ahead of the textbook of life. Like, you don't have to be the guru preaching at the top of the mountain. You just have to be one or two steps ahead of the people behind you and the people you're sharing content to. So that's kind of what I'm realizing is, as I grow my brand, I'm not trying to be the professor at the front of the class. The way I like to view myself is as that kid in the back sharing his notes with the rest of his classmates." — Jay Yang, [00:25:21 → 00:25:49]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJay Yang - Head of Content at AppSumo

In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path to entrepreneurship. He also dives into the concept of "Create Once, Distribute Forever," offering practical insights into maximizing the reach of your content. Plus, he shares valuable lessons on work-life balance, hiring your first employee, and even the wisdom gained from top deathbed regrets. This episode is packed with strategies and stories that can inspire creators and entrepreneurs alike. Key Takeaways and Insights: 1. Workcation Ross explains how a well-planned workcation can boost productivity while balancing work and relaxation. By aligning work hours with team availability in different time zones, he managed to stay connected without sacrificing downtime. The key to a successful workcation, he emphasizes, is having a trusted team and systems in place that can operate smoothly in your absence. 2. From Fantasy Football Blogger to Agency Founder Ross takes us through his evolution from a passionate fantasy football blogger to becoming the founder of a successful content distribution agency. He highlights how his obsession with the game gave him the writing and content management skills that would later become the foundation for his career. More than just a hobby, fantasy football taught Ross about community building, long-form content creation, and the realization that the internet could unlock global reach and endless opportunities. 3. Create Once, Distribute Forever Ross outlines his approach to content distribution, emphasizing the importance of sharing content across multiple platforms. His philosophy is simple: If your content has value, it deserves to be shared continuously. In his book, he provides tactical steps on how to leverage different channels like email, social media, and online communities to maximize reach. His goal is to help creators overcome the fear of self-promotion and fully embrace the power of distribution. 4. Hiring Your First Employee Ross reflects on the challenges and triumphs of hiring his first employee. He offers practical advice on finding the right person, delegating tasks, and building a team that can thrive without you micromanaging. According to Ross, hiring the right people is crucial to scaling your business, and trusting them is key to personal and professional growth. 5. Lessons from Deathbed Regrets Drawing inspiration from studies on deathbed regrets, Ross shares his thoughts on living a life without major regrets. He encourages listeners to take bold steps in their careers, prioritize experiences, and make the most of their time. For Ross, it's a reminder to pursue passion projects and not wait for the "right time," because life is too short to live cautiously. Resources: Foundation Marketing - https://foundationinc.co/ Create Once, Distribute Forever - https://rosssimmonds.com/book/ Wild Business Growth Podcast - https://maxpodcasting.com/wild-business-growth-podcast/ —

On this episode of Inside Content, Peyton Lombardo, Manager at 3Vision is joined by by ZDF Studio's Director of Unscripted, Linette Zaulich. On the episode, Linette and Peyton dive into the world of unscripted content distribution. They discuss the challenges and opportunities of selling content internationally vs. locally to VoD and FAST platforms, how to stay ahead of market developments including FAST and AI, the importance of localised content, and building social audiences on TikTok and YouTube. Stay in the content world loop

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Esports is one of the fastest-growing industries today and it's paving the way for the next generation of entertainment and high-return investments. In fact, the Esports market was valued at $2.1 billion in 2023, and is expected to reach $7.5 billion by the end of 2030. That's why I'm excited to be talking with today's guest, Marco Mereu. Marco is the Founder and CEO of M80, a competitive gaming organization he established in 2022. Prior to this, he co-founded XSET in 2020 and served as its COO. His career in Esports also includes a role as Senior Vice President of Content Distribution at Super League Gaming and General Manager of Framerate, a company he founded and later sold. In this episode, you'll learn:✅ The story of how Marco left a stable career as a lawyer to build one of the most successful and popular esports brands in North America in under two years. His story is a testament to the power of following your passion and redefining success on your own terms.✅ Investment opportunities in the booming Esports market, including sponsorships, media rights, digital goods, and more.✅ How Esports is revolutionizing entertainment, turning gameplay into a dynamic, profitable investment frontier with millions of fans and untapped potential.Free GiftGet 50% off M80 merch and a one-page PDF that breaks down the esports industry. Visit LifestyleInvestor.com/203Show Notes: LifestyleInvestor.com/203Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic?In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple strategies using tools like LinkedIn, Trello, Buffer, and Zapier to help you stay organized and save time. Anna shares her workflow tips and shows how you can make automation work for you while keeping your content authentic. Tune in to learn practical ways to improve your content marketing strategy and make your work easier.Make sure to subscribe to the Distribution First podcast and our newsletter for more tips and tricks to get the most out of your content.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this video, we dive into the power of combining emails, texts, and phone calls for a highly effective follow-up strategy. Learn how integrating these three methods can help you build stronger connections and convert uncertain leads into clients.

Ready to step into your next level?   Meet Amy Young and Melanie Lippman - two powerhouses who've revolutionized their lives through The School of Becoming.   In this episode, we're exploring their journeys of self-trust, true joy, and redefining success.   This conversation is about to blow open the doors of what's possible for you.   Ready to say "yes" to your highest self?   More love, Tracy   Love the show?! Please leave a review. Thank you so much! Your feedback means the world to us.   Let's keep the conversation going!  YouTube: Tracy Litt  Facebook: The Litt Factor Instagram: @thetracylitt   Grab your seat for CONDUIT: becomingtheconduit.com  About Amy: Amy Young is on a mission to eradicate burnout. She is the Founder of Redefine Possibility, a media and coaching company that serves highly conscious female leaders. She has spoken and facilitated leadership discussions at Google, the University of Oxford, Boston University, CEOx and Keller Williams. Amy is also the Founder and Editor-In-Chief of Redefine Possibility, the digital magazine.   Prior to founding Redefine Possibility, Amy was a Top Partner Lead in Google's Global Partnerships group where she led relationships with Google's most important media, broadcast and entertainment partners. She also spent 14 years at CBS Television, holding executive roles in Content Distribution, Business Development and Sales.   Amy earned a bachelor's degree in Communications from Boston University, where she was a member of the varsity soccer team. She is an ICF Certified Professional Coach and is a graduate and facilitator of the Women Transforming Leadership program at the University of Oxford's Saïd Business School. Amy currently resides in New Jersey with her husband, three kids and Bernese Mountain Dog.   Connect with Amy Young: IG: @redefinepossibilty LinkedIn: https://www.linkedin.com/in/amyyounglifeandcareercoachforfemaleexecutives/ The Magazine: Redefine Possibility, the Digital Magazine About Melanie: Melanie Lippman, a Neuro-Image Coach for Women in Leadership, helps high-achieving women simplify their wardrobes to dress with ease, command respect, and seize next-level opportunities.   A former corporate executive and reformed perfectionist, she's guided thousands of leaders—corporate execs, entrepreneurs, lawyers, and more—to maximize their impact. Her clients include Toyota, Neiman Marcus, and Charles Schwab.   Connect with Melanie:   Linkedin https://www.linkedin.com/in/imagecoachmelanielippman/ TikTok https://www.tiktok.com/@melanielippman?lang=en Instagram https://www.instagram.com/melanielippman/   Details on her 5 week signature program STAND OUT STYLE - https://melanielippman.thrivecart.com/sos/

Steve Tan (CEO @ Capital Club) joins us and shares his incredible journey in the digital marketing and e-commerce world. Steve has achieved hundreds of millions of dollars in online sales and tens of millions in cryptocurrency. He now runs Capital Club, one of the highest-level entrepreneur and business owner communities globally, with Luke Belmar. In this episode, Steve discusses his upbringing in Singapore, overcoming any and all challenges, and his initial passion for online gaming. He also dives into his experiences with various business ventures, the importance of diversifying income streams, and the lessons learned from setbacks. Join us as we explore Steve's path to success, the pivotal moments that shaped his career, and his advice for aspiring entrepreneurs. Whether you're interested in e-commerce, cryptocurrency, or entrepreneurship, this episode is packed with valuable insights that you don't want to miss.   FOLLOW STEVE: Instagram: https://www.instagram.com/heystevetan/ Website: https://www.stevetan.com/ Twitter/X: https://x.com/heystevetan LinkedIn: https://www.linkedin.com/in/heystevetan/ Capital Club: https://www.capital.club/   TIMESTAMPS: 00:00 - Introduction 01:11 - Steve Tan's Early Life and Upbringing 02:47 - Struggles and Turning Points 08:06 - First Steps into E-commerce 10:29 - Challenges and Lessons in Business 24:06 - Rebuilding and Success in Dropshipping 29:37 - Scaling Up and Diversification 32:15 - Live Streams and Content Distribution 32:59 - The Evolution of TikTok 35:05 - The Impact of Fame and Personal Development 36:51 - Lessons from Business Partnerships 39:47 - Materialism and Personal Growth 44:19 - Parenting and Education Insights 49:27 - Scaling Businesses and Crypto Ventures 55:40 - Building the Capital Club Community 01:03:15 - Final Thoughts and Advice We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers   EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Was sind die Geheimtipps für maximale Ergebnisse im Content Marketing? Welche innovativen Strategien gibt es für erfolgreiches Content Marketing? Wie erreiche ich meine Zielgruppe mit Content Marketing? Welche Ideen gibt es? Diese Fragen und viele mehr beantworte ich dir in dieser Podcast-Folge --- Tauch ein in die spannende Welt des Content Marketings, wo Kreativität und Strategie den Unterschied machen!

Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK's biggest podcasts and was acquired earlier this year for an eight-figure sum. The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues. We get into all the details of how they've managed to crack the code, where inspiration for the business came from, and what's next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry.  For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Media (00:01:44) The Genesis of Platform Media (00:04:26) Innovative Podcast Strategies (00:05:22) Monetization and Marketing Tactics (00:06:06) The Good, The Bad, and The Rugby Success Story (00:07:24) Expanding Beyond Podcasts (00:10:33) Challenges and Future Plans (00:13:48) Social Amplification and Content Distribution (00:15:40) Revenue Models and Commercial Strategies (00:21:02) Adapting to Market Changes (00:30:52) Exploring Partner Deals and Opportunities (00:32:59) Benefits of Partnering with Big Companies (00:35:20) Engaging Talent for Successful Partnerships (00:37:43) Challenges and Success in Branded Content (00:41:09) The Big Announcement: Business Acquisition (00:45:16) Looking to the US Market for Inspiration (00:48:36) Debrief

“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark.In this episode, Jonathan Gandolf and Pranav dive into the intricacies of B2B marketing, exploring the shift from traditional content syndication to innovative content discovery and distribution. They'll tackle the question of marketing accountability, discussing how to demonstrate impact in marketing strategies effectively and the evolution toward a more humane approach to marketing analytics. In this episode, you'll learn:Focus on deepening engagement with core users to leverage word of mouth and virality, rather than dispersing efforts thinly over multiple unproven channelsTransition beyond basic leads metrics by modeling business inputs and desired outputs to accurately measure marketing impacts on various scalesUtilize a simple scorecard method for monitoring correlation between marketing efforts and business outcomes, allowing for strategic resource allocation based on observable successes or diminishing returnsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Pranav on LinkedIn: https://www.linkedin.com/in/pranavp/Check out Paramark: https://paramark.com/Timestamps:[05:36] A more humane approach to content syndication.[06:31] Curate content, attract followers, and maintain engagement[11:25] Marketing must demonstrate tangible impact for strategy[14:50] Prioritize capital allocation for predictable marketing returns[17:24] Analyzing returns in channels for business growth[19:55] Track marketing activity in spreadsheet and analyze patterns

In this episode, we interview Kacyn Goranson, Vice President of Marketing at WorkSuite. What you'll learn in this episode: Strategic approaches to content distribution. The importance of understanding your target audience. How to measure the effectiveness of your content distribution. The role of content formats in reaching different personas. Tips for repurposing content for multiple channels.

Critiquing Disney's Strategic Moves & Bundling Choices; Navigating the Future of Streaming In this episode of 'Unsolicited Feedback,' host Fareed Mosavat and guest Mariah Muscato, a Director of Product at HubSpot, dive into a detailed discussion about Disney Plus, its bundle strategy, and the broader challenges facing streaming services. They explore Disney's transition from content creation to embracing technology, its battles with activist investors, and strategic decisions against the backdrop of evolving consumer expectations and the competitive landscape of streaming services. The conversation also touches upon the principle of the perfect bundle, Disney's potential shifts in strategy, the impact on and from platforms like YouTube, and broader discussions on the future of streaming content. Finally, the dialogue covers the pricing and packaging strategies of streaming, and speculates on the future direction of Disney Plus and its competitors. Check out a full summary of the takeaways and lessons at unsolicitedfeedback.co. Timestamps: 00:00 Welcome 01:00 The Evolution and Challenges of Disney's Streaming Strategy 02:27 The Superfan vs. Casual Fan Dilemma in Content Strategy 03:20 The Impact of Content Strategy on Subscriber Growth and Retention 06:59 Disney's Strategic Shift and the Role of Bundling 10:54 The Streaming Wars: A Battle for Content and Subscribers 19:00 The Future of Streaming: Consolidation, Content, and Consumer Choice 27:48 Disney Plus and the Challenge of Tech Transformation 30:41 The Challenges of Content Distribution and Monetization 39:49 YouTube and the Evolution of Content Consumption 50:24 The Streaming Wars: Predictions and Strategies for Survival Show Notes: ➡️ Shishir Mehrotra's Four Myths of Bundling ➡️ Disney's Original Bundling Strategy

About the Episode:Chase Barmore is an Account Executive at Hyros, an ad tracking & AI optimization software for 3000+ global businesses with $3.5B in ad spending. Some of their clients are Tony Robbins, Click Funnels, Playboy, and Grant Cardone.Chase is also the co-host of Sales Players, a podcast for top players in the B2B sales space.In this episode, we explore how you can create and track top-performing ads for your info products, coaching, and consulting services. We also tackle why creating a podcast in the B2B space is a great idea and how can you leverage your job to create content.Today, we'll cover:- Chase Barmore's journey from burning cash on ads to streamlining ad attribution with Hyros- Why understanding ad attribution is critical for content creators and how Hyros solves common challenges- The power of using content, like a podcast, as a tool for strengthening sales and networking- Insights on building a sales strategy in today's content-rich environment and why inbound leads are crucial- Actionable steps for content creators to transition into successful course and product offeringsWhat You'll Learn1. Ad Tracking and Attribution2. Inbound Marketing and Sales Strategies3. Sales Process and Integrated Tracking4. Leveraging Podcasting for Business Growth5. Leveraging LinkedIn for Sales and Networking6. The Intersection of Content Creation and Sales7. Roadmap for Content Creators in SalesTimestamps04:07 About the ad tracking and attribution software, Hyros05:53 Identifying top-performing traffic sources and conversion points with Hyros07:38 Essentials for creators running an ad for the first time11:04 Getting into podcasts about SaaS sales with Jesse Woodbury11:52 Networking, building a personal brand on LinkedIn13:10 Leveraging podcasts for ICP relationships and content creation19:59 Approaching sales conversations as a content creator21:55 Collecting prospects' emails, learning from other content creatorsThe Importance of Server-Side Tracking in Advertising: "I had gotten into actually running my own ads and I had, I burned a lot of money, um, with ads. And something I didn't realize is having a server-side tracking tool and the importance of actually having a tool like this, uh, because you get a lot of ads in your internal feeds from Instagram, YouTube, and everybody makes it seem like it's really simple, uh, but it is a lot more complex. And with a tool like Hiros, I think, uh, it really can help those looking to run ads." — Chase Barmore [00:01:45 → 00:02:21]Impact of Privacy Updates on Digital Marketing: "So he had seen issues before the iOS 14 update and the GA4 update and these different updates with privacy before anything was happening, because he was running so much with ads. And so really the thing that we saw for is attribution, missed attribution, really understanding where your, uh, leads are coming in from." — Chase Barmore [00:04:10 → 00:04:34]Monetization Strategies for Content Creators: "What a lot of these creators are doing is basically they're running ads to a low ticket offer. So let's say some sort of, could be a $7 course, could be a $27 course. Then when the actual person comes into the funnel, they're going to have a mid-ticket offer, then a high ticket offer." — Chase Barmore [00:06:03 → 00:06:23]Optimizing Digital Marketing: "So I would first make sure that you have tracking set up, that you have some sort of CRM, you have some sort of call booking funnel in that it, it's not all over the place. You want to use some sort of CRM that could be go high level, that could be HubSpot, and then basically you. I wouldn't start with every platform. Uh, I would start mainly with either Facebook or Google, and then I would start to understand my funnel and get that one page of, okay, what is my offer? Intro. Offer page. Get that page done, get some basic creative and start running ads to getting people to the page and seeing if they start to opt in. The issue that you were talking about, Ramon, was a lot of times what happens if somebody clicked on your ad and then maybe six months later they purchase? You're not going to know that that person found you through that ad." — Chase Barmore [00:07:38 → 00:08:37]The Power of Networking: "LinkedIn and networking is so important for creating content. It's not about the amount of viewers or followers, especially. You can do these one-to-one conversations and really niche into your audience and start to help people." — Chase Barmore [00:12:14 → 00:12:30]Testing Online Courses Viability: "If you're not already like selling a course or you're an affiliate marketer or you have some sort of offer, is testing your audience if they're going to buy something from you and just create a course, you can go on school like Alex Hormozi's deal." — Chase Barmore [00:20:03 → 00:20:22]Key Marketing Strategies: "The most important thing you can get from your prospect is their email. So any way that you can capture an email, if you're not already capturing your clients' emails, start doing that." — Chase Barmore [00:22:02 → 00:22:13]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChase Barmore - Strategic Account Executive at Hyros

There's a lot of great content out there. So why not find inspiration there? Sample it, remix it and make it your own.In this episode, we're turning to one of the greats when it comes to sampling: the late rapper and producer J Dilla. Together with the help of our guest, Head of Marketing at Crowdcube, John Hills, we're talking about borrowing from content that's already out there, building your content IP, and never losing your human touch.About our guest, John HillsJohn Hills is Head of Marketing at Crowdcube, Europe's leading equity crowdfunding platform. To date, they've helped raise over £1.4 billion for over 1,300 businesses and built up a community of over 1.7 million members. He joined Crowdcube in April of 2022. Prior to his current role, John led the marketing team at FrontFundr, Canada's leading equity crowdfunding platform. There, his team helped 70+ companies raise more than $90M and built up an investor community of over 32,000 people. He has also previously held marketing roles at Duuers and Founder Institute. Outside of work, he is a bass player, marathon runner and a record collector.What B2B Companies Can Learn From Donuts:Sample, sample, sample. Just like J Dilla samples from Dionne Warwick, The Temptations, Run-DMC and more on Donuts, you can borrow ideas from content that's already out there too. You don't have to come up with something totally original every time. John says, “When you're doing content marketing, the bar is incredibly high. You can feel quite overwhelmed. Like, I don't have the budget that Apple has, neither do I have the brand expertise or the people to do it. That doesn't mean that I can't have an impact. I can still be scrappy. I can still look at what's working and create things that are memorable and valuable for people. And so I think that you can just look at what's already out there and how you fit into that rather than feeling you have to create something new. You can take what's there, see what appeals to people and see how you can make that memorable and impactful as well.”Build your content IP. John says, “You could create a load of content and just farm it out. [But instead] why don't you find a problem that your customer really cares about, name it so you're acknowledging it, you're identifying it, and then exist only to solve that problem. You become known - you become synonymous - with that content IP.” For J Dilla, his calling card - what he was known for - was a horn sampled from Isaac Hayes. And John says, “​​I kind of think of that as his content IP. You know it's him. It's giving you what you want, which is a dopamine hit of great music. He's being there for you. And I think that's what we have to do as marketers too, right? Like basically find your Isaac Hayes horn and blast it where appropriate.”AI's a useful tool, but never lose your human touch. John says “that's really what's going to land with people and what's going to resonate.” It's like how J Dilla sampled from live recordings, which John points out have slight imperfections and variations from a studio recording. He says live recordings catch your ear, engage you more and are more memorable.Quotes*”Sampling is interesting because you're channeling your interests. You're like part curator, part creator. And like that is truly what a marketer is. It's just a perfect metaphor for modern marketing.” - Ian Faison*”If you want to engage and build an audience, you want to be known as someone that's bringing them the good stuff. You filter through. You know which places to look, which is what [J Dilla's] doing on the album. Like, ‘I know this really particular little piece of a song which I dug out from a record shop and turned into something that sounds really cool for you.' In the same way we, as marketers, have an attention economy, right? So it's kind of ‘Why should you have to pay attention to me rather than someone else?' I've done the hard yards and I'm bringing you the good stuff, packaged neatly in a newsletter or a podcast or on a social feed.” - John HillsTime Stamps[0:55] Meet John Hills, Head of Marketing at Crowdcube[2:44] Exploring the Genius of J Dilla and Donuts[10:39] Sampling in Music and Marketing: Creativity Unleashed[22:13] AI in Marketing: Keeping the Human Touch Alive[26:30] Crafting a Content Strategy at Crowdcube[27:42] Content Strategy: Educating Companies on Equity Crowdfunding[28:19] The Art of Content Distribution and Engagement[29:04] Crafting High-Quality, Educational Content[31:18] Innovative Campaigns: From Invoicing Templates to Cricket Burgers[40:25] Leveraging LinkedIn for Demand Generation[44:26] Broadening Horizons: Beyond Marketing Books[46:53] RecommendationsLinksWatch Parks and RecreationConnect with Jen on LinkedInLearn more about IntellimizeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience. Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode will show you how to create a well-structured content distribution planThis is PART 3.Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com Follow us on IG and FB: @hashtagsandhabitspodcast Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.Key Takeaways:(01:46) Ross' journey from selling do-rags in high school to becoming a revered content marketing strategist.(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.Resources Mentioned:Ross Simmonds -https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=caFoundation Marketing | LinkedIn -https://www.linkedin.com/company/foundationmarketing/Foundation Marketing | Website -https://foundationinc.co/Ross Simmonds' Personal Website -https://rosssimmonds.com/SparkToro -https://sparktoro.com/Buzzsumo -https://buzzsumo.com/Insightful Links:https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/ https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era https://foundationinc.co/lab/modern-distribution-playbook/ https://divbyzero.com/blog/saas-content-marketing-strategy/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience. Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode describes how to research your target audience through various channels.This is PART 2.Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com Follow us on IG and FB: @hashtagsandhabitspodcast Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience. Content creation is not enough. Content distribution is essential to reaching desired results in your marketing strategy. This episode describes how you should research your target audience through various channels.This is PART 1.Follow us on IG and FB: @hashtagsandhabitspodcast Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.

on today's episode of the GaryVee Audio Experience, Im sharing a business meeting with Quincy Avery where we discussed how they can expand their brand, work on content distribution, and what social media strategies they should use in the future! I hope you all enjoy this one. --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

As marketers, it's easy to think AI is our #1 enemy. But what if I told you, it's actually your secret superpower?  Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation. Can AI turn a bad writer into a great one (first of all, let's hope not; second of all, have you read what Chat GPT writes lately)? And, what are the best AI hacks to repurpose your content for maximum distribution? Ross spills his deepest thoughts on how marketers should be optimizing AI usage before breaking down some of his top hacks for building trust and authority within your community.  Isn't it time to bust out of obscurity and build your brand into a household name? Then Ross is ready to dish his playbook on exactly how. Tune in now.   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM   Follow Ross:  LinkedIn: https://www.linkedin.com/in/rosssimmonds/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath. Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:Why having internal alignment across departments is crucial for distribution.How viewing content as a product can optimize distribution planning and resources.Why focusing distribution on a core piece can free up time for premium content.How building systems to provide brand omnipresence can expand reach.***CONNECT

John Wilson and Jack Carr interview Alec Stevanovski, founder of Home Pros, a niche-focused B2B media business. His newsletter goes out once a week and you can check out the HVAC industry news here. Stevanovski discusses his journey into the industry, highlighting his background in technology startups and his pivot to focusing on HVAC industry news. He elaborates on his strategies for audience building, including leveraging personal contacts and maximizing platforms like LinkedIn.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Episode Guest:Tim Ryan: Home ProsSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com

About The Episode:Logan Lyles, is the Head of Evangelism & Content Marketing at Teamwork.com, and host of the "Agency Life" and "Nearbound Marketing" podcasts. Logan walks us through the importance of audience research, why LinkedIn could be a goldmine, and how a bit of authenticity can transform your strategy. Logan also breaks down the art of turning conversations into impactful content, and gives us a front-row seat to his strategic approach towards building an engaged audience.Today, we'll cover: - Journalism, B2B tech sales & content creation strategy.- LinkedIn and how creators can maximize the platform- Start by recording conversations and voice notes- Repurposing content across formats- Niche communities, employee advocacy, and the potential of short form video in 2024.What You'll Learn1. Content creation authenticity and value2. LinkedIn engagement and audience building3. Transitioning to team-based content strategies4. Employee advocacy and content sharing5. Repurposing interactions into compelling content6. Multi-platform content strategy and distribution7. Tools for innovative content creationTimestamps00:00 Path from journalism to b2b marketing.05:20 Use tools to find top creators, engage.09:51 Leverage tools to create, share engaging content.11:42 Utilize Castmagic app for recording internal conversations.14:26 Leveraging AI to quickly create branded video clips.20:36 Consider audience's online location for marketing strategy.22:33 Small companies have an advantage for content creation.26:07 Embrace using tools to create quality content.30:08 Create invitation-only LinkedIn content groups, encourage sharing.33:09 Alex Hermozi is the new Gary Vee.35:41 Engage, connect, and share to grow network.38:23 Send form, share video, optimize, promote report.Leveraging LinkedIn for Visibility: "If you scroll LinkedIn after listening to this episode and it says like, oh, Logan commented on this post, and then it shows the post and then it shows my comment, right? I'm getting visibility and I didn't even create a freaking post, right?"— Logan Lyles [00:06:24 → 00:06:37]The Power of Short Form Video: "I do think that video, especially short form video, I think anybody listening to this is not surprised by. That's hot right now. YouTube shorts, obviously TikTok, and even on LinkedIn, we're seeing the same sort of trends there."— Logan Lyles [00:08:17 → 00:08:32]Leveraging Employee Advocacy in Content Distribution: "how does that work into our distribution strategy on LinkedIn of what we call an employee evangelism program, where we're activating individuals within the team to share that content."— Logan Lyles [00:09:52 → 00:10:03]The Power of AI in Video Editing: "And then leveraging some AI, even within that tool to, say, shorten my word gaps, take out the filler words. And now in just a couple of minutes I can apply a template where it's got my captions with our branded font on there, the progress bar with our brand logo."— Logan Lyles [00:14:28 → 00:14:43]Social Media Strategy: "where is my audience, right? If they're all on X and you do some of that research, maybe you look at Sparktoro and you look at what are some of the accounts people are following? What podcasts are they listening to, what YouTube channels are they following? Where are those folks repurposing their content? Are they more active on LinkedIn and getting engagement? Are they more active on X and getting engagement? And you might want to follow the crowd that you're trying to gather and see where they're at. So I would say it comes down to kind of that fundamental marketing question of where is your audience at? And go there."— Logan Lyles [00:21:16 → 00:21:49]Advantages of Small Businesses in Advocacy Programs: "You don't have the bureaucracy of, if we launch an employee advocacy program, how do we let people in and tell some people no and all the different things and HR and legal and all that stuff, like you got five people, you can work it all out, right?"— Logan Lyles [00:22:44 → 00:22:57]Content Strategy in Digital Marketing: "Sharing that in a LinkedIn post is basically like product marketing on a small scale, right? Because the people are the ones delivering the service."— Logan Lyles [00:24:44 → 00:24:51]Content Creation Innovation: "Before castmagic was around, when I was at sweetfish, we were using gong or chorus AI, one of those call recording tools, and we were using it exactly for that. And obviously that didn't have any AI built into it, didn't have the quality of recording the audio or the video. But that's why we were doing is we're having these conversations, let's turn that into content."— Logan Lyles [00:26:11 → 00:26:34]Effective Social Media Strategy: "Two, they might not know what to say or how to share it or what's involved. And so I think that taking a step back, instead of just saying, hey, will everybody post this? And just begging them take a step and make it an invitation only thing and then sequentially expand that out from there. So kind of think about it in three groups. So just put an invite out there of like, hey, we're trying to distribute content specifically on LinkedIn because it's a big channel for us as a brand who would be interested in sharing or creating content and give them both options, right? You don't have to become a content creator. Maybe you're just willing to be a sharer."— Logan Lyles [00:30:08 → 00:30:49]Building a Presence on LinkedIn: "I have a friend who literally had her first three posts on LinkedIn, got like 12,000 views, like 500 connections or something like that. Like when she posted her first post, it said like congratulations for your first post after being a member of LinkedIn for ten years or something like that."— Logan Lyles [00:36:14 → 00:36:28]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicLogan Lyles - Content Evangelist at Teamwork.com

In this episode of the Disruptive Successor, Jonathan Goldhill engages in a dynamic conversation with Cody Schneider, an entrepreneur and digital marketer, exploring the journey from traditional family businesses to disruptive digital marketing strategies. Cody shares his experiences transitioning from unsexy industries to creating AI tools for content marketing, highlighting the power of educational content and leveraging digital platforms for exponential growth. From revitalizing local businesses to scaling startups, listeners gain insights into navigating marketing evolution and maximizing impact in today's dynamic landscape.KEY TAKEAWAYSTransitioning from traditional to digital marketing: Embracing educational content and digital platforms can revolutionize businesses, even in unsexy industries.Harnessing the power of owned and non-owned media: Investing in both short-term transactional marketing and long-term assets like SEO and email lists creates a balanced marketing portfolio.Leveraging platform-specific strategies: Tailoring content to resonate with target audiences on platforms like TikTok, Instagram, and YouTube Shorts can drive local business growth.Building trust through storytelling: Sharing authentic narratives and expertise fosters deeper connections with customers and enhances brand credibility.Seizing marketing arbitrage opportunities: Identifying and capitalizing on emerging trends like TikTok SEO can yield significant competitive advantages in the digital landscape.QUOTES"We want to spend time where your customer is spending time online...creating content that entertains, educates, and builds relationships.""Doubling down on what is working is key to accelerating growth in marketing.""Transitioning from survival-driven short-term marketing to long-term investments in owned media assets is essential for sustainable business growth.""In today's digital age, trust is built through authentic storytelling and value-driven content distribution."lConnect and learn more about Cody Schneider.https://www.linkedin.com/in/codyxschneider/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection? In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audience. They discuss how you can empower your audience to become the source of the content you create, instead of guessing what they care about and are challenged by. Market research is the part of the marketing budget that gets cut first, and the impact of this isn't seen until the campaign doesn't connect the way it was meant to. So, Amy and Jason break down how to put your audience at the center of your content marketing and the benefits of this approach. Find out: What it means to create content with vs for your audience The benefits of creating content for your audience Examples of how B2B businesses can do this Important links & mentions: 8 Ways to Find out What your Audience Wants https://www.content10x.com/8-ways-to-find-out-what-your-audience-wants/ Content Distribution & Avoiding Assumptions About your Audience https://www.content10x.com/content-distribution/ Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Amanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that's not just different, but interesting and true to your audience. Among many intriguing stories, one cool thing she mentions is how Rand Fishkin started following her (and how she overreacted to it!). But it worked out. She quickly found herself working with Rand on SparkToro. Amanda even shares a few tips on using tools like SparkToro to better understand what people want to see, who they interact with, and where they are.We talk about the future of making content, including using AI for new ideas. Amanda believes in growing your audience by being liked, not just being the best. She's planning to grow her marketing course and talks about how a fractional marketing director can help small businesses and solo workers. This chat with Amanda is full of easy-to-use advice for improving your marketing. Enjoy!Amanda on Twitter: https://twitter.com/amandanat  00:00:00 Creating Unique and Engaging Content00:14:20 Refresh vs Different in Content Creation00:26:01 Advice on Using Social Media Platforms00:36:45 AI in Ideation and Meal Planning00:44:06 Future Audience Growth and Marketing Exploration00:52:50 Fractional Marketing Director's ImportanceThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/amanda-natividad-mastering-content-creation-and-audience-engagement/The podcast episode: https://tbf.fm/episodes/274-amanda-natividad-mastering-content-creation-and-audience-engagementThe video: https://youtu.be/h94Hu8Ngr5cYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw (00:00) - Creating Unique and Engaging Content (14:20) - Refresh vs Different in Content Creation (26:01) - Advice on Using Social Media Platforms (36:45) - AI in Ideation and Meal Planning (44:06) - Future Audience Growth and Marketing Exploration (52:50) - Fractional Marketing Director's Importance

Got something special for you this week - a podcast swap! I always say that running a successful podcast is 40% creation and 60% distribution. And if there's someone who knows anything about effectively distributing content - it's Justin Simon. Host of the Distribution First Podcast and Founder of a consulting firm that specialises in helping B2B brands build content strategies with distribution at their core, Justin is someone I deeply respect. So, when I listened to his recent episode on ranking the three major content distribution buckets - I had to find a way to share it with you all. It addresses the main challenges brands face in making their work visible amongst all the commodity content flooding our feeds. In this episode, you'll learn: Why most companies' strategies leave their work hidden from their audience.Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway). If you like this episode, I highly recommend checking out Distribution First wherever you find your podcasts - Apple, Spotify, he's on them all. ** Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Drop me an email at jason@b2b-better.com or book a time to chat with me using this link: https://www.b2b-better.com/podcast-assessment You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell

This episode is brought to you by PearsonRavitz - helping physicians safeguard their most valuable assets.  Dr. David Canes, a board-certified urologist specializing in urologic oncology and robotic surgery, has developed WellPrept, a platform that enhances the efficiency of doctor-patient interactions by providing patients with information before their appointments. This approach addresses the repetitive nature of medical consultations and burnout among healthcare professionals, fostering better patient engagement and understanding. Looking for something specific? Here you go! [00:00:00] Introduction to the episode and Dr. David Keynes' background [00:01:00] Dr. Keynes' role as CEO of WellPrepped and its mission [00:02:00] The realization of repetitive consultations leading to burnout [00:03:00] Dr. Keynes' personal experience with patient engagement [00:04:00] The moment of conceptualizing WellPrepped [00:05:00] Developing the initial version of WellPrepped [00:06:00] The challenge of finding an English equivalent for 'spiel' [00:07:00] Incorporating YouTube videos in patient communication [00:08:00] Positive patient feedback on pre-appointment content [00:09:00] Transition from prototype to a software solution [00:10:00] Feedback from other doctors and realizing the broader impact [00:11:00] The challenge of balancing a medical career with entrepreneurship [00:12:00] Validation of the idea among urologists [00:13:00] The journey of creating and scaling up WellPrepped [00:14:00] Learning curve in software development and entrepreneurship [00:15:00] The difference between efficiency and productivity in medical practice [00:16:00] The impact of WellPrepped on reducing clinical burnout [00:17:00] The role of WellPrepped in improving patient-doctor relationships [00:18:00] Dr. Keynes' experience in balancing doctor and entrepreneur roles [00:19:00] The perception of colleagues towards entrepreneurial doctors [00:20:00] The importance of exploring beyond traditional medical practice [00:21:00] Explaining the core function of WellPrepped [00:22:00] Anecdotal evidence of increased efficiency in patient visits [00:23:00] Enhancing patient experience through pre-visit content [00:24:00] Differentiating between efficiency and productivity in healthcare [00:25:00] Building patient trust before the physical consultation [00:26:00] The importance of face-to-face interactions in patient care [00:27:00] Utilizing waiting time effectively in patient education [00:28:00] The need for a holistic approach in patient care experience [00:29:00] Leveraging waiting periods for patient education [00:30:00] The impact of visual content in building patient trust [00:31:00] Challenges of forming patient bonds with masked interactions [00:32:00] Innovative uses of WellPrepped by healthcare professionals [00:33:00] Unexpected applications of WellPrepped in patient journey visualization [00:34:00] The emotional impact of patient anxiety reduction [00:35:00] How to access and utilize WellPrepped for healthcare providers More on Dr. David Canes: Dr. David Canes, M.D. CEO of WellPrept | Board Certified Urologist | Expert in Urologic Oncology and Robotic Surgery Dr. David Canes is a distinguished urologist renowned for his commitment to enhancing patient care through innovation and advanced technology. As the CEO of WellPrept, he leads the charge in revolutionizing doctor-patient communication, developing a content distribution system that greatly benefits healthcare providers and patients alike. With his extensive experience at the Leahy Hospital and Medical Center, along with his role as the medical director at Leahy's New Hampshire Satellite Clinic at Parkland Medical Center, Dr. Canes brings invaluable expertise in urologic oncology and robotic surgery. His dedication to his field is paralleled by his determination to improve the healthcare experience. Motivated by his personal experiences with professional burnout and the repetitive aspects of medical consultations, Dr. Canes was inspired to create WellPrept. His platform stands as a testament to his belief in leveraging technology to streamline patient education, alleviate the burden on healthcare professionals, and enhance the overall quality of medical consultations. A staunch advocate for addressing burnout in the medical profession, Dr. Canes' work with WellPrept goes beyond educating patients. It is a tool designed to reignite the joy and engagement in healthcare by enabling more meaningful patient interactions and reducing the repetitiveness of conventional medical advisories. As a visionary leader and innovator, Dr. Canes continues to inspire the medical community to embrace new, creative approaches to patient care, and to think beyond traditional boundaries. "Transforming patient care through innovation and understanding – one consultation at a time." Did ya know…  You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show! Socials: @physiciansguidetodoctoring on FB  @physicianguidetodoctoring on YouTube @physiciansguide on Instagram and Twitter

In this episode, we delve into the recent move by Medium, a popular content-sharing platform, to prohibit the distribution of AI-generated content. Explore the reasons behind this decision and its potential impact on the AI-generated content landscape. Join us as we discuss the implications of Medium's bold stand in the era of AI-driven content creation. Get on the AI Box Waitlist: https://AIBox.ai/Join our ChatGPT Community: ⁠https://www.facebook.com/groups/739308654562189/⁠Follow me on Twitter: ⁠https://twitter.com/jaeden_ai⁠

In this podcast, Aaron sits down with Moncy Brambila, the CEO of Exposure Digital Marketing, as they talk about  vital strategies for business success, focusing on distribution channels and personal branding. This episode starts with an emphasis on the role of distribution channels, acknowledging Exposure Digital Marketing's contribution in reaching a wider audience across platforms. They then dig into personal branding and the evolving landscape of social media marketing. Discusses the shift from personal experiences to business scaling and underscores the importance of understanding social media's significance. A closer look at distribution strategies highlights the importance of effective execution and delegation for business growth. The discussion covers social media content creation and engagement, emphasizing the value of repetition, audience interaction, data-driven posting, and profile management. Consistency in podcasting and the impact on audience engagement are explored, with practical tips for maintaining a regular schedule. The importance of company culture and employee loyalty is emphasized, showcasing a commitment to a positive work environment and long-term business growth. The podcast concludes with insights into social media content creation, adapting to algorithm changes, and aligning personal branding with business growth. HIGHLIGHTS:  Distribution Channels for Business Success: Social Media Marketing Personal Branding for Businesses Outsourcing Distribution Strategies Content Creation and Audience Engagement Podcast Consistency Fostering Company Culture SOCIAL MEDIA:  ✅Subscribe to Aaron's Channel:  https://www.youtube.com/channel/UC2SL5iGQlGaTEbvsqpG_oIA *Get notified whenever Aaron posts!  ✅Follow Aaron Clippinger and The AC Method on Instagram: https://www.instagram.com/theacmethod/ TIMESTAMPS: (0:00) Distribution channels for successful businesses.  (2:37) Personal branding and social media marketing.  (7:48) Distribution strategies for businesses.  (10:14) Social media content creation and engagement.  (15:09) Podcast consistency and its impact on audience engagement.  (17:36) Podcasting, content creation, and personal branding.  (22:39) Company culture and employee loyalty.  (25:34) Social media content creation and its importance for businesses.  (30:02) Entrepreneurship, business growth, and personal development.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.Let's discuss how to be part of the 10% that actually makes it work!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?But not getting the leads, conversations, and sales conversions you want? This is the episode for you.Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy