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Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice at DnB, so he also owns the business unit. He joined DnB through acquisition while at a company called Orb Intelligence. However, Alex is also a recovering consultant. He spent 20 years in B2B sales and marketing consulting before moving over to the data side. Enjoy his perspective on selling data for digital marketing solutions. --- Send in a voice message: https://anchor.fm/datadriven/message
In this episode the co-founder and CEO of Orb Intelligence, Maria Grineva shares her story of starting a first company back in Russia that generated no revenue but still got acquired by one of the largest internet companies in Russia and then we talk about Orb Intelligence - how first sales are made while you are bootstrapping, should you talk to VCs if you don't plan to raise money from then and tons of insights into the process of fundraising. One Million By One Million blog: https://www.sramanamitra.com/?s=bootstrapping+to+exit Orb Intelligence/DNB: https://www.dnb.com/solutions/marketing-sales.html Invest in your host through an IPO: https://humanipo.app/id/konstantin.dubovitskiy
A Customer Experience Management firm, Digitell.me, has launched out of Germany. The company’s co-founders, Christopher Morasch, Ted Osammor, and Ole Scharpe have deep backgrounds in market research and experience management. Watchout Medalia and Qualtrics! If Digitell.me is like Quantilope…you are going to have a problem. Twitter Product Designer, Cathy Heng, released an article highlighting five things she has learned throughout her career. Lessons include knowing when to say goodbye, sharing and gaining visibility, getting a mentor, building relationships, and remembering to focus on what you want. In today’s mergers and acquisitions, BDI Research, Schlesinger Group’s Spain brand, acquires ThinkPhar, a qualitative research consultancy specializing in healthcare. Dun & Bradstreet, a leading global provider of business decisioning data and analytics, acquires Orb Intelligence, a digital business identity, and firmographic data provider. In human capital news, Kantar appoints Chris Morley as the Managing Director of UK, Ireland, and the U.S.A, for the Worldpanel division; and Dom Boyd as the Managing Director of Offer for the UK Insights division. Lara M. Oerter will now be serving as the Chief Operating Officer at Avenu Insights & Analytics. She previously served as the COO for PrecisionHawk and Senior Vice President with Blackboard. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. And that’s your daily briefing of marketing research news. Find Jamin Online:Email: jamin@happymr.comLinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online:Twitter: www.twitter.com/happymrxpLinkedIn: www.linkedin.com/company/happymarketresearchFacebook: www.facebook.com/happymrxpWebsite: www.happymr.com Sources: Digitell.me: https://www.digitell.me/en/ UX Planet: https://uxplanet.org/lessons-learnt-doing-ux-for-3-years-924391915c9f Schlesinger Group: https://www.schlesingergroup.com/en/thinkphar-acquisition-spain/ Dun & Bradstreet: https://www.dnb.com/perspectives/newsroom/dun-bradstreet-acquires-orb-intelligence.html LinkedIn: https://www.linkedin.com/in/chrismorley/?originalSubdomain=uk Avenu Insights & Analytics: https://www.avenuinsights.com/2020/01/09/avenu-insights-analytics-announces-lara-oerter-as-new-chief-operating-officer/
Mark Godley, CEO of LeadGenius, chats with Maria Grineva, CEO and Co-Founder at Orb Intelligence, about her experiences as a serial entrepreneur in the data space over the last decade. What sets Maria apart from the pack is that she has built her companies without venture capital funds. This has allowed Maria to create companies at her own pace, grow organically and create products that she and her team have complete control over. Maria has a perspective on the industry that we all wish we had...pure and free! Join us this month to get the scoop on how Maria is growing and expanding Orb Intelligence on her own terms. About our guest, Maria Grineva Maria Grineva (Grin-yella) is a computer scientist and tech entrepreneur. Over the last 10 years, she has built two successful technology businesses. Currently, as a Founder and CEO of Orb Intelligence, Maria's mission is to bring high-quality firmographic data and advanced tools to use it to fuel B2B advertising, marketing, and sales. Before starting Orb, Maria worked as a Senior Scientist at Yandex, where she led a team of engineers and scientists to build a social search product called Wonder. In 2009, Maria co-founded TweetedTimes, a personalized news service which was acquired by Yandex in 2011. In 2010, Maria co-founded Teralytics, a big data consulting services for Swiss corporations. Maria has a Ph.D. in Computer Science from Russian Academy of Sciences with specialization in database systems, followed by two years in ETH, Zurich as a postdoc in Database Systems group. She has published her research work at prestigious academic conferences: WWW, SIGMOD, VLDB, and others.
Click to hear all programs sequentially. Or click on the program links below to listen to individual 25 minute podcast replays of the live program. These are the Funnel Radio Channel Programs for November 85th, 2018. They are offered sequentially as broadcast on November 8th. ----more---- 9:00 am Pac: INSIDE Inside Sales with Host, Darryl Praill @vanillasoft @ohpinion8ted Guest: Brian Smith, Jr., Member Services Exce, AA-ISP @iammrsmith__Topic: In the pursuit of sales mastery https://goo.gl/QRBzZ3 Brian Smith Jr recently shared that the biggest mistake he’s ever made in his sales career was trying to master every aspect of selling. Can you relate? Do you find yourself frustrated by your lack of knowledge? Do you think you’re that close to being a sales rockstar if you just knew a little more, or read another book, or watched another video? Perhaps you already know more than you need. Check out Brian’s epiphany and learn how it changed his life. It just might impact you the same way. 10:30 am Data Dump by Lead Genius on SMLA Radio with host, Mark Godley @leadgenius Guest: Maria Grineva, CEO and Co-Founder at Orb IntelligenceTopic: Don’t Take the Money! A Deep Dive into a Self-Funded Start Up https://goo.gl/hEC9DA For the November 2018 episode of Data Dump, Mark Godley, CEO of LeadGenius, chats with Maria Grineva, CEO and Co-Founder at Orb Intelligence, about her experiences as a serial entrepreneur in the data space over the last decade. What sets Maria apart from the pack is that she has built her companies without venture capital funds. This has allowed Maria to create companies at her own pace, grow organically and create products that she and her team have complete control over. Maria has a perspective on the industry that we all wish we had...pure and free! Join us this month to get the scoop on how Maria is growing and expanding Orb Intelligence on her own terms. 11:00 am Pac: CRM Radio by Goldmine with host, Paul Petersen @goldminecrm Guest: Dave Charest, content marketer | speaker | indie artistTopic: Want to create better content? Start here. https://goo.gl/GT5343 11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz @heinzmarketing Guest: Jeffrey Gitomer @gitomerTopic: Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer Listen live or catch replays before the show > 12:00 pm Pac: Rooted in Revenue with host, Susan Finch @susanfinchweb Guests: Alice Heiman @aliceheiman & Orrin Broberg @modusengagementTopic: Buyer Enablement - the next logical step. https://goo.gl/jSsJ3b What have you learned about Buyer Enablement, beyond the evolution of Sales Enablement? Some of the discussion included these points: The sales people need to see how the buyers are responding to what they are doing. What do buyers really want from salespeople? Well, we're not doing a very good job of getting them what they truly want. If we're going to enable our salespeople, we need to ENABLE them to help the buyer. If they can't, we are failing at Sales Enablement. The old sales training techniques no longer work. The role of the sales person has shifted over the past two years. Sales people are an information conduit to allow the buyer to preview what they may need. They almost become a concierge. It becomes a service role. Sales people have to evolve. Do Sales & Marketing need to be aligned? You'll have to listen to find out. Susan's guests today are Orrin Broberg, CEO/President, Modus and Alice Heiman of Alice Heiman, LLC and co-founder of Tradeshow Makeover. 12:30 pm Pac: WVU Marketing Communication Today with host, Matthew Cummings @wvutoday Guest: Dan Hill, CEO, Hill ImpactTopic: Brands in Motion: How to Evolve Using a Value and Data-driven Approach https://goo.gl/FKio7E In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.
In this episode, Maria Grineva provides an overview of the predictive analytics industry, specifically predictive marketing. Maria is the co-founder and data scientist at Orb Intelligence, a Palo Alto company that provides business information for marketing software vendors and B2B marketing agencies. She is responsible for data crawling and system integration and designs algorithms to make use of the data for B2B marketing tasks. Maria works closely with clients of Orb Intelligence, companies like Lattice Engines and Hubspot to integrate the data into marketing software for predictive lead scoring, prospecting, personalized lead nurturing and reducing customer churn.