Podcasts about Kantar

As technology reshapes the workplace, Laura shares how BT Business is preparing its people for one of the biggest workforce transformations in decades. Laura explains why creating an AI-ready workforce requires more than new tools - it demands investment in mindset and continuous learning at every level of the organisation.  Laura explores how BT is combining human-centred design with AI adoption, embedding learning into the flow of work and equipping colleagues with the confidence to use AI safely, productively and responsibly. From large-scale AI training programmes to AI apprenticeships, Laura highlights how organisations can empower employees to adapt to changing roles.  Throughout the conversation, Laura emphasises the importance of keeping people at the centre of transformation. Her message is clear: organisations that focus on curiosity, capability and human potential will harness AI while strengthening both employee and customer experience.  Free online Lunch & Learn with Coca Cola and Kantar: AI in TA & Onboarding Tuesday 23 June 1-2pm BST Digitalising your Talent Attraction and Onboarding processes is one thing. Knowing where AI fits - and where it doesn't - is quite another. Many of your peers are at exactly this crossroads right now. Excited by the possibilities, but conscious of the risks. Keen to move faster, but not at the cost of the human moments that matter most. Join our free online lunch & learn, we'll share the findings from our research in partnership with The Talent Labs, and you'll hear from Heidi Eckersley, Global Talent Acquisition Leader at Kantar and Suzy Jearum, Global Digital Employee Experience Lead at Coca-Cola Europacific Partners. From productivity gains to employee experience wins, you'll leave with insights and ideas you can consider for your organisation too. Join us! Book your place here:  AI in Talent Attraction Onboarding webinar   Are you looking for your next great read that inspires you and helps your work?   Our book of the month for June is Rebel Ideas: The Power of Diverse Thinking, by Matthew Syed. We're all navigating more complexity than ever right now. AI, shifting workplace expectations, doing more with less, and still making work feel human.  Rebel Ideas by Matthew Syed provides a resource for how. His argument: the teams who solve the hardest problems aren't the ones full of the best individual thinkers, they're the ones who think differently from each other. A brilliant book on why diversity of thought helps us solve complex problems. Head to UpliftingPeople.com to grab your copy, and we hope you enjoy this month's Uplifting Book.

Le paiement fractionné est de plus en plus utilisé par les Français. Les crédits à la consommation et ses taux d'intérêts élevés sont en chute libre, de plus en plus de plateformes et de magasins proposent d'étaler le prix d'un achat sur plusieurs mois, sans frais.  Le paiement fractionné a progressé de 20% en un an selon une étude de l'institut Kantar et c'est surtout, car il s'est infiltré partout ! L'électroménager, l'électronique, les meubles, les vêtements et même les voyages, tout y passe. Qu'est-ce que les gens achètent en plusieurs fois ? Est-ce qu'il faut signer un contrat ? Écoutez la suite de cet épisode de Maintenant vous savez ! Un podcast Bababam Originals, écrit et réalisé par Maële Diallo Première diffusion : décembre 2023 À écouter aussi : ⁠Qu'est-ce que le crédit social ?⁠ ⁠Pourquoi la dette publique de la France nous inquiète-t-elle tant ?⁠ ⁠Comment l'inflation peut-elle s'arrêter en France ?⁠ Retrouvez tous les épisodes de⁠ "Maintenant vous savez".⁠ Suivez Bababam sur⁠ Instagram⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the biggest threat to your strategy isn't a competitor, a budget cut, or AI?What if it's busyness?In this Sharp Cut, Marc Binkley and Vassilis Douros tackle one of marketing and leadership's biggest comfort blankets: the belief that activity equals progress.Drawing on the work of Roger Martin, Richard Rumelt, Michael Porter, Henry Mintzberg, and decades of research in strategy, psychology, and organizational behaviour, they explore why so many companies mistake plans, initiatives, and corporate buzzwords for actual strategy.The conversation unpacks:Why strategy is fundamentally a series of choicesHow organizations become trapped in the illusion of progressWhy indecision is often the most common strategic outcomeThe hidden cost of strategic ambiguityWhat B2B buying behaviour can teach us about leadershipWhy marketing departments produce more content than ever while achieving less impactHow AI accelerates both good strategy and bad strategyThree practical actions leaders can take immediately to make better strategic decisionsThis episode is ultimately about one uncomfortable truth:Most organizations don't have a strategy problem.They have a choice problem.And until they're willing to make difficult choices, strategy remains little more than activity wearing a strategy costume.TakeawaysMost strategies presented are often just lists of initiatives.Real strategy involves making explicit choices and trade-offs.Indecision can be a strategy, but it's not an effective one.Ambiguity can be useful short-term but harmful long-term.Fluffy language often indicates a lack of real strategy.Marketing and strategy should be aligned for effectiveness.The say-do gap reflects a disconnect in organizational goals.AI can exacerbate existing strategic issues if not managed properly.Effective strategy requires clear, actionable frameworks.Leaders must be willing to make specific, falsifiable choices.Chapters00:00 - The Illusion of Strategy03:13 - Defining Real Strategy05:49 - The Challenge of Decision-Making08:49 - Indecision as a Strategy11:59 - The Role of Ambiguity in Strategy14:50 - The Cost of Fluffy Language17:48 - Marketing and Strategy Alignment21:04 - The Say-Do Gap in Organizations23:52 - The Impact of AI on Strategy27:03 - Practical Steps for Effective StrategyReferencesCappellaro, G., Compagni, A., & Vaara, E. (2021). Maintaining strategic ambiguity for protection: Struggles over opacity, equivocality, and absurdity around the Sicilian Mafia. Academy of Management Journal, 64(1), 1–37.Dixon, M., & McKenna, T. (2022). The JOLT effect: How high performers overcome customer indecision. Portfolio.Drucker, P. F. (1967). The effective executive. Harper & Row.Eisenberg, E. M. (1984). Ambiguity as strategy in organizational communication. Communication Monographs, 51(3), 227–242.Hurman, J. (2024). The case for creative effectiveness. Cannes Lions / WARC.Kantar. (2024). How optimized touchpoint planning drives brand growth. Kantar Insights.Kapero. (2024). Channels and content: The state of the marketing department. Kapero Management Consultants.Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business Review Press.Lafley, A. G., & Martin, R. L. (2013). Playing to win: How strategy really works. Harvard Business Review Press.Martin, R. L. (2020, October 5). The role of management systems in strategy. Roger Martin Substack. https://rogerlmartin.substack.comMartin, R. L. (2021, April 19). It's time to accept that marketing and strategy are one discipline. Medium. https://rogermartin.medium.comMartin, R. L. (2023, January 23). Being ‘too busy' means your personal strategy sucks. Roger Martin Substack. https://rogerlmartin.substack.comMartin, R. L. (2026, March 16). Becoming an AI-augmented enterprise. Roger Martin Substack. https://rogerlmartin.substack.comMintzberg, H. (1973). The nature of managerial work. Harper & Row.Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy. California Management Review, 30(1), 11–24.Morgan, A. (2024). The cost of dull. Cannes Lions / System1 Research.Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61–78.PwC. (2025). 28th annual global CEO survey: Reinvention on the edge of tomorrow. PricewaterhouseCoopers.Rush. (1980). Freewill [Song]. On Permanent Waves. Anthem / Mercury Records. (Lyrics by Neil Peart.)Rumelt, R. P. (2011). Good strategy, bad strategy: The difference and why it matters. Crown Business.Strategic ambiguity systematic review (Authors, 2025). Strategic ambiguity: A systematic review, a typology and a dynamic capability view. Management Decision, 63(13), 123–xx. [Full citation TK once confirmed]Turner, M. (2024). How buyable B2B emotions unlock $19 trillion in category growth. LinkedIn / The B2B Institute.WARC. (2026). The Multiplier Playbook. WARC.Waytz, A. (2023, March-April). Beware a culture of busyness. Harvard Business Review.Wilson, T. D., Reinhard, D. A., Westgate, E. C., Gilbert, D. T., Ellerbeck, N., Hahn, C., Brown, C. L., & Shaked, A. (2014). Just think: The challenges of the disengaged mind. Science, 345(6192), 75–77.

Alana explores how HR can move beyond traditional talent management to become a true architect of opportunity. Alana shares her deeply held belief that every person has untapped potential, and that HR's role is to design the culture and conditions where that potential can be unlocked, at scale. Alana makes the case for building organisations where learning is central to culture - where curiosity, experimentation and even failure are actively encouraged. She shares practical examples of leaders learning new AI capabilities together in real time, and reflects on how organisations can shift from credential-led thinking to skills-based, capability-driven approaches in hiring, development and progression. Alana discusses how HR's influence extends beyond organisational boundaries, calling for a stronger sense of civic connectivity and shared responsibility for creating opportunity. Free online Lunch & Learn with Coca Cola and Kantar: AI in TA & Onboarding Tuesday 23 June 1-2pm BST Digitalising your Talent Attraction and Onboarding processes is one thing. Knowing where AI fits - and where it doesn't - is quite another. Many of your peers are at exactly this crossroads right now. Excited by the possibilities, but conscious of the risks. Keen to move faster, but not at the cost of the human moments that matter most. Join our free online lunch & learn, we'll share the findings from our research in partnership with The Talent Labs, and you'll hear from Heidi Eckersley, Global Talent Acquisition Leader at Kantar and Suzy Jearum, Global Digital Employee Experience Lead at Coca-Cola Europacific Partners. From productivity gains to employee experience wins, you'll leave with insights and ideas you can consider for your organisation too. Join us! Book your place here Thank you to Deel for sponsoring this episode. What does HR look like when it's built for global scale? With Deel, HR teams can hire, onboard, and manage talent in 150+ countries without setting up local entities or managing multiple vendors. ·        Generate compliant contracts in minutes. ·        Automate onboarding. ·        Tackle performance reviews. ·        Centralize employee records, time off, and benefits in one place. Deel takes care of compliance and document management, so you can focus on people, not processes. From that first offer letter to ongoing support, Deel makes global HR feel local, fast, and easy.   Visit www.deel.com/uplift today.   Are you looking for your next great read that inspires you and helps your work?   Our book of the month for June is Rebel Ideas: The Power of Diverse Thinking, by Matthew Syed. We're all navigating more complexity than ever right now. AI, shifting workplace expectations, doing more with less, and still making work feel human.  Rebel Ideas by Matthew Syed provides a resource for how. His argument: the teams who solve the hardest problems aren't the ones full of the best individual thinkers, they're the ones who think differently from each other. A brilliant book on why diversity of thought helps us solve complex problems. Head to UpliftingPeople.com to grab your copy, and we hope you enjoy this month's Uplifting Book.

In this week's Omni Talk Retail Fast Five sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso and Veloq, Chris Walton and special guest Laura Kennedy, retail strategist formerly of CB Insights and Kantar, discussed: • Starbucks shutting down its AI-powered inventory counting tool after widespread accuracy issues and what the failure reveals about the challenges of deploying AI inside real-world retail operations: https://www.huffpost.com/entry/starbucks-ai-inventory-system-discontinued_n_6a10640ce4b0bb04cec6162a • Radar reaching unicorn status after raising $170 million and why RFID-powered inventory intelligence may finally be crossing the retail adoption chasm: https://www.cnbc.com/2026/05/19/radar-reaches-unicorn-status-in-series-b-funding-round.html • Google unveiling the biggest transformation to Search in over 25 years with AI-powered search experiences, autonomous background agents, and major implications for the future of commerce discovery: https://www.theverge.com/tech/932970/google-search-ai-update-io-2026 • Klarna launching a shopping app directly inside ChatGPT and whether payments, trust, and consumer behavior will determine who ultimately wins the AI commerce race: https://www.pymnts.com/artificial-intelligence-2/2026/klarna-launches-chatgpt-shopping-app-with-live-prices/ • Ross Stores posting a staggering 17% comparable sales increase and why off-price retail, and potentially resale, may become one of the defining retail winners of this economic era: https://www.wsj.com/business/retail/ross-stores-lifts-outlook-as-sales-jump-6ba6f3a5 There's all that, plus Indy 500 energy, terrifying Jurassic Park revelations, Star Wars debates, underrated Midwest road trips, Spielberg nostalgia, and producer Ella officially crowning “unicorn status” the greatest business term of all time. Music by hooksounds.com

With a psychology-informed perspective, Sarah explores how HR can design more effective and fairer people systems by combining commercial thinking with evidence-based practice.  Sarah explains why aligning profit and purpose is essential for HR to create lasting impact, and why inclusion must be embedded into systems rather than left to individual judgement. Providing an example in hiring approaches, Sarah describes how competency-based assessment, psychometrics and scenario testing help reduce bias and improve hiring quality. Sarah also explores the future of HR through an 'augmented' lens, where people, technology and business strategy are designed together. Sarah highlights the growing role of AI in removing administrative work and enabling more human, value-adding capability, alongside a strong call for HR to remain relentlessly evidence-based in everything it does. What do you think? AI vs Human in TA & Onboarding We're not anti-AI. But we do think there are moments in talent attraction and onboarding where human experience is the whole point. But what do you think?... In partnership with The Talent Labs we're running a short survey; the findings will sit alongside behind-the-scenes insights from BT Group, Coca-Cola Europacific Partners, Deloitte, Kantar and more. Could you help us make this the most useful research it can be? It takes just 3 minutes! Click here: The Human Edge in the Age of AI: Winning Talent Without Losing the Human Touch Survey And to say thank you, you'll enter our Prize Draw to win 5 Uplifting People gift sets for you and your team, worth £449!   Thank you to Deel for sponsoring this episode. What does HR look like when it's built for global scale? With Deel, HR teams can hire, onboard, and manage talent in 150+ countries without setting up local entities or managing multiple vendors. ·        Generate compliant contracts in minutes. ·        Automate onboarding. ·        Tackle performance reviews. ·        Centralize employee records, time off, and benefits in one place. Deel takes care of compliance and document management, so you can focus on people, not processes. From that first offer letter to ongoing support, Deel makes global HR feel local, fast, and easy.   Visit www.deel.com/uplift today.   Are you looking for your next great read that inspires you and helps your work?   Our book of the month for May is The Working Parent Equation, Balancing small humans with big careers, by Georgie Rudd. Know a working parent? A colleague that has all the plates spinning, and you're not quite sure how they're managing? Or perhaps that's you?!   The Working Parent Equation is an extra special book, packed with practical exercises for anyone to reflect on their own, personal, working parent equation, and wonderfully our very own Cecilia Crossley wrote the foreword.   Here's her summary: It's an incredibly helpful tool for any working parent - one that will help you, your family, your organisation, and society – because each of us intentionally designing our own equations takes us a step closer to gender equality.   Head to UpliftingPeople.com to grab your copy, and we hope you enjoy this month's Uplifting Book.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

AI search is rewriting who shapes the brand journey. Learn how to create brand journey as a collaborative co-creation among CEOs, customers, outside brand strategists, and internal marketing teams to win in the AI age.

Deepfakes cada vez mais realistas, golpes usando clonagem de voz e vídeo, desinformação política e uma internet onde até conteúdos verdadeiros começam a ser questionados. Esse já é o cenário digital de 2026. No novo episódio do Podcast Canaltech, Fernanda Santos conversa com Andrea Rozenberg, Diretora de Mercados Emergentes da Veriff, sobre o avanço dos conteúdos manipulados por inteligência artificial e os impactos disso na segurança digital, na confiança online e até na democracia. A conversa parte de um estudo da Veriff em parceria com a Kantar que revelou um dado preocupante: embora 80% dos brasileiros já tenham se deparado com deepfakes na internet, apenas 29% conseguiram identificar corretamente um vídeo manipulado por IA. E o problema vai além. Segundo a pesquisa, vídeos verdadeiros também estão começando a gerar desconfiança entre os usuários. Durante o episódio, Andrea explica por que o cérebro humano tem dificuldade para identificar conteúdos falsos, como criminosos já usam inteligência artificial em golpes digitais e quais cuidados pessoas e empresas precisam tomar para se proteger. A entrevista também aborda:• clonagem de voz e identidade digital;• biometria facial e segurança de dados;• impactos dos deepfakes nas eleições;• responsabilidade das plataformas digitais;• e o futuro da verificação de identidade na internet. Segundo Andrea, o principal desafio hoje é que as pessoas acreditam ser capazes de identificar conteúdos manipulados, quando na prática isso já não depende apenas do olhar humano. O episódio ainda traz dicas práticas de segurança digital para evitar golpes e mostra como a inteligência artificial está mudando a forma como consumimos e confiamos nas informações online. Você também vai conferir: OpenAI perde liderança em IA para rival, Fornecedora da Apple sofre ataque hacker com roubo de 8 TB e Justiça decide que Netflix pode cobrar por senha compartilhada. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de Marcelo Fischer, Raphael Giannotti e Viviane França, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Leandro Gomes e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

En nuestro Radar Empresarial de hoy destaca Zara, que ha logrado posicionarse como la firma de moda más valiosa del planeta, de acuerdo con el reconocido informe de Kantar sobre las cien compañías con mayor valor del mundo. La empresa española ha escalado hasta el puesto 66 del listado, superando a Nike, que había liderado esta categoría hasta 2025. Durante este año, la marca incrementó su valor un 18%, alcanzando una tasación cercana a los 44.000 millones de dólares. Los resultados financieros del primer trimestre respaldan este crecimiento: la compañía registró ingresos superiores a los 8.000 millones de euros y obtuvo más de 1.000 millones de beneficio neto, consolidando así una evolución positiva respecto al ejercicio anterior. Además de los buenos resultados económicos, Zara también ha aumentado notablemente su presencia mediática y cultural. La firma ya no se percibe únicamente como una opción accesible para el consumidor medio, sino que ha conseguido introducirse en el universo de las celebridades internacionales. Un ejemplo evidente es su relación con Bad Bunny. El artista puertorriqueño apareció en la Super Bowl vistiendo exclusivamente prendas de Zara y, posteriormente, regaló camisetas de la marca a trabajadores de Arteixo como gesto de agradecimiento. Más adelante, volvió a confiar en la empresa española para diseñar el traje que lució en la Met Gala, considerada una de las citas más relevantes del mundo de la moda. La compañía también ha contado con otras colaboraciones de gran repercusión. Artistas como Rosalía y Pedro Almodóvar participaron en los actos conmemorativos por el 50 aniversario de Zara, junto a figuras icónicas de las pasarelas como Kate Moss, Naomi Campbell, Cindy Crawford y Linda Evangelista. A esto se suma la incorporación del diseñador John Galliano, con quien la firma desarrollará una colaboración especial durante los próximos dos años, reforzando así su impacto internacional y su estrategia de posicionamiento en el sector del lujo accesible. Otro factor clave en este crecimiento ha sido su expansión en Estados Unidos y América Latina. Aunque no se hicieron públicas las cifras exactas del mercado estadounidense, sí trascendió que Latinoamérica representó el 18% de las ventas globales, superando los 7.000 millones de euros. Hace tres años, Zara anunció un plan para abrir o renovar 30 establecimientos, dentro de una red que ya supera el centenar de tiendas en territorio estadounidense. Aunque en 2025 inauguró menos locales que el año anterior, la empresa confirmó una inversión de 2.000 millones de euros destinada a modernizar y optimizar sus espacios comerciales. Además, la marca ha ampliado recientemente su presencia internacional con su llegada a Curazao.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um eine Frage, die im Relationship Marketing oft unterschätzt wird: Was ist eigentlich der Unterschied zwischen einem Kunden, der bleibt, weil er überzeugt ist und einem, der bleibt, weil der Wechsel zu teuer ist? Wir schauen uns an, wie Commitment in Geschäftsbeziehungen entsteht, warum Beziehungsqualität mehr ist als Produktqualität und was echte Kundenbindung von reiner Abhängigkeit trennt.____________________________________________Marketing-News der Woche:TikTok öffnet Ads für KI-AgentenTikTok hat bei TikTok World 2026 neue KI-Werbelösungen angekündigt. Besonders relevant ist der MCP-Ansatz: Eigene KI-Agenten sollen Kampagnen planen, starten und optimieren können. Dazu kommen neue Symphony-Funktionen, KI-Avatare und Übersetzungen. Plattformen automatisieren zunehmend die operative Kampagnenarbeit. Print-Mailings liefern starke Performance-ZahlenKlingt erstmal altmodisch, ist für Marketing aber spannend: Die aktuelle CMC Print-Mailing-Studie 2026 zeigt laut Absatzwirtschaft eine durchschnittliche Conversion Rate von 4 % bei physischen Mailings an Bestandskunden. Empfängerinnen gaben außerdem knapp 25 % mehr aus als bei vorherigen Bestellungen, der ROAS lag bei 961 %. Nicht jeder relevante Kanal ist digital. Gerade im Bestandskundenmarketing kann Print weiterhin messbar funktionieren. Messproblemen durch KI in der WerbungKI Werbung kann zwar effizienter machen, aber auch weniger transparent. Wenn Plattformen immer stärker automatisieren, wird es für Marketingteams schwieriger, Kampagnenergebnisse sauber zu erklären und Budgets intern zu verteidigen. Das passt gut zu den aktuellen Trends rund um Google Ads, TikTok und automatisierte Media-Systeme.KI treibt den Markenwert nach obenGoogle ist wieder die wertvollste Marke der Welt, vor Apple, Microsoft und Amazon. Kantar beziffert den Gesamtwert der Top 100 auf 13,1 Billionen US-Dollar, ein Plus von 22 %. KI-Marken und Tech-Plattformen gewinnen massiv an Markenwert. Europäische Marken wachsen stabil.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

What if TikTok matters to your business more than Amazon? On the latest Retail Sound Bites, we explore why TikTok has become one of the most powerful demand engines retail has ever seen. Featuring Jordan Kremm and Steve Light of L&R Distributors, this episode breaks down how TikTok Shop is reshaping product discovery across generations, why brands are launching on TikTok first, then scaling to retail, how viral moments translate into real, measurable in-store sales, and where most brands are getting TikTok wrong. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why? LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth. In this expert roundtable, Kantar leaders, from across disciplines and markets, discuss how LLMs are reshaping brand discovery.You'll leave with clarity on:1. New opportunities for growth in the AI era2. Practical guidance to support confident, informed next steps for your brand3. Data-led perspectives to shape what to focus on Win the LLMs' choice using signal intelligenceVisibility is not enough. Brands need signal intelligence to understand how AI assistants are reshaping consumer decisions. Win the LLMs' choice by strengthening the brand signals AI relies on. BrandDigital AI signals goes beyond short-term discoverability to show how LLMs shape long-term brand equity, grounded in Kantar's Meaningful, Different and Salient (MDS) framework.From visibility metrics to MDS-aligned signals, itreveals how brand predisposition is built or erodedacross AI assistants.Find out more: Kantar BrandDigital AI signals Hosted on Acast. See acast.com/privacy for more information.

Hlasujte pro Ptám se já v anketě Podcast roku.--Expremiér Petr Fiala je po konci v čele vlády i ODS v posledních měsících veřejně aktivnější než kdy dřív. Pozornost na sebe strhává i na sociálních sítích. Jeho vlastní straně ale mezitím klesají preference a odcházejí členové. Co se s ODS děje? Hostem Ptám se já je expremiér Petr Fiala (ODS). Proměny komunikačního stylu bývalého premiéra a předsedy ODS Petra Fialy ve veřejném prostoru i na sociálních sítích si v poslední době všímají voliči i média. Pozornost si expremiér získal AI videi i ostrými výpady vůči vládní koalici. Podle některých komentátorů i některých občanských demokratů ale Fialova aktivita může pro nové vedení strany v čele s Martinem Kupkou představovat problém. ODS půl roku po parlamentních volbách soupeří o prvenství v opozici s bývalým koaličním partnerem, hnutím STAN. A přetahuje se s ním také o zájem voličů. Podle posledního volebního modelu agentury Kantar by STAN skončil druhý s 16 procenty hlasů za vládním hnutím ANO se 32 procenty. ODS by získala 15,5 procenta hlasů a skončila tak třetí. Strana se zároveň potýká s odchody svých členů. Jak tento týden popsaly Seznam Zprávy, ODS tomu čelí i domovském Středočeském kraji Martina Kupky. Problémy má například ODS v Berouně, kde rezignovala většina členů místní buňky. Někteří navíc míří k hnutí Naše Česko někdejšího občanského demokrata Martina Kuby. Přechod ke Kubovi zvažují i členové aktuálně zrušené nejsilnější buňky v ODS v Ostravě.  Zvládá Martin Kupka řídit ODS? Nepodráží mu Petr Fiala svojí aktivitou nohy? A nechala jeho vláda té současné nastraženou tikající bombu v podobě nerealistického slibu konsolidace veřejných financí, jak tvrdí šéfka rezortu Alena Schillerová? --Podcast Ptám se já. Rozhovory s lidmi, kteří mají vliv, odpovědnost, informace.Sledujte na Seznam Zprávách, poslouchejte na Podcasty.cz a ve všech podcastových aplikacích.Archiv všech dílů najdete tady. Své postřehy, připomínky nebo tipy nám pište prostřednictvím sociálních sítí pod hashtagem #ptamseja nebo na e-mail: audio@sz.cz.

Capitulo 250 de Negocios de Otro Planeta conversando con Pepe Martinez, docente de grado y post grado, experto en Neuromarketing, consultor de Marcas, Director de Client Service en Insights by Kantar sobre como las empresas de investigación de mercado o multinacionales desarrollan departamentos de Neuroresearch o incluyen departamentos Neuro en Investigacion de Mercado, pronto veremos el cargo Neuro Research Manager como algo normal? Si quieres conectar con Pepe su Linkedin es https://www.linkedin.com/in/pepe-mart%C3%ADnez-16024531/ Si te gusto el podcast suscríbete, estaré haciendo mas como estos, dale me gusta y compártelo para que otros lo puedan disfrutar.

Jim weighs in on what he thinks Carney should do. Toronto enters a very interesting time. GUESTS: Matt Cauz - host at TSN 1050 Ken Greenberg - Principal of Greenberg Consultants Leigh O’Donnell - Head of Shopper & Category Insights at Kantar

What did NACDS really reveal this year? In this Retail Sound Bites episode, Rachel Dalton, Leigh O'Donnell, and Barry Thomas share their candid take on the trends, tensions, and leadership moments shaping drug retail right now. In this conversation, Rachel Dalton, Leigh O'Donnell, and Barry Thomas look beyond the conference agenda to unpack what NACDS really revealed about the state of drug retail. From the implications of GLP‑1 to how retailers are approaching AI adoption, the role of food as medicine, and the push toward more personalized treatment and experiences for shoppers, the discussion connects macro themes to on‑the‑ground reality. Want more learnings from NACDS 2026? Access NACDS 2026: Kantar's top 8 retail healthcare headlines. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

The Lunchtime Series, hosted by Kevin Britz and Craig Page-Lee continues to evolve as a sharp, real-time lens on the intersection of marketing, business pressure, and commercial growth. In this 245th episode, the conversation moves beyond theory into the tension most founders and operators feel daily: balancing overwhelming operational workload with the urgent need to build sustainable revenue streams. Against a backdrop of eighteen-hour workdays and high-pressure campaign delivery, the discussion grounds itself in a critical question — what actually drives growth when time, energy, and focus are stretched to their limits?A key thread running through the episode is the cost of operational overload. Campaign demands have consumed capacity to the point where new business development, innovation, and strategic thinking have been sidelined. Both Kevin and Craig acknowledge a shared frustration: the work they enjoy — building, creating, and shaping meaningful projects like the upcoming TV concept — is being crowded out by execution-heavy demands. This creates not just fatigue, but strategic risk. Without carving out space to focus on new revenue and scalable ideas, the business becomes trapped in a cycle of delivery without growth.From this very real operational pressure, the conversation pivots into a much broader commercial theme: **inclusive marketing as a growth engine**, not a moral checkbox. Drawing on insights from Kantar's Marketing Trends 2026 report, the discussion reframes inclusive marketing as **“expansive marketing”** — a deliberate strategy to reach underserved, high-growth audiences. This is a critical distinction. Inclusion is not positioned as compliance or virtue signaling, but as a direct pathway to revenue, brand strength, and long-term relevance.The data is unambiguous. Global consumer demand for brands that actively promote diversity continues to rise, with 65% of consumers valuing inclusive companies. More importantly, the economic power of underrepresented groups is vast — from trillions in spending across LGBTQ+, disabled, and multicultural communities. The implication is clear: brands that fail to engage these audiences meaningfully are not just missing a cultural moment; they are leaving significant revenue on the table.The episode reinforces this with powerful case studies. Mattel's transformation of Barbie demonstrates how embedding inclusion into product and brand strategy can unlock sustained growth, long before cultural moments like the 2023 film amplify it. Dove's Real Beauty campaign stands as one of the most commercially successful long-term examples, doubling revenue while reshaping brand perception globally. Meanwhile, Microsoft's Xbox Adaptive Controller shows how inclusive design at a product level can drive both innovation and purchase intent across all audiences — not just those directly represented.However, the conversation does not ignore the current backlash against Diversity, Equity, and Inclusion (DEI). Several major corporations have scaled back initiatives under political and legal pressure, but the commercial consequences have been severe. The example of Target is particularly stark: retreating from inclusion efforts resulted in immediate consumer backlash, reduced foot traffic, and billions lost in market value. The lesson is blunt — abandoning values does not win back critics, but it does erode trust among loyal customers.This leads to one of the most important strategic insights from the episode: brands cannot afford to be inconsistent in their values. In a polarized environment, attempting to please everyone often results in losing everyone. The brands that succeed are those that remain clear, consistent, and committed — even when external pressure mounts.

José Saloio, PDG de Floa - Devenir leader du paiement fractionnéJe suis reçu aujourd'hui en bord de Garonne, à Bordeaux, par José Saloio, PDG de Floa. Nous devons beaucoup à Floa qui pourtant se fait discrète comme beaucoup de sociétés B2B. Elle est leader en France et en Europe du paiement fractionné. Le paiement en 3 fois ou 4 fois, le « Buy Now Pay Later », c'est elle. 10% des paiements en ligne en France sont réalisés en BNPL. Pour les marchands proposant l'échelonnement des paiements, 25% des transactions passent par le BNPL. Pour le dire autrement, le paiement fractionné est devenu incontournable. Il n'y a pas si longtemps encore, quand vendant vos produits et vos services à vos clients vous leurs proposiez le BNPL, vous vous démarquiez de la concurrence. Aujourd'hui, à ne pas le proposer, vous vous démarquez aussi, mais pas dans le bon sens. Quel est le modèle économique de Floa ? Comment fait-elle pour vous autoriser un délai de paiement en moins quelques milli-secondes ? Comment est née puis a grandi la société ? Comment continue-t-elle de grandir ? Pourquoi sommes-nous si nombreux à échelonner nos paiements ? C'est à ces questions et à quelques autres que répond mon invité.  Plongez avec moi dans nos nouvelles habitudes de consommation. Comme souvent quand on parle consommation de masse, on parle société et on parle développement durable. Voilà un épisode 360 tout à fait passionnant. Bonne écoute. Suivre José sur LinkedIn Découvrir le dernier baromètre Kantar qui s'intéresse à l'évolution de l'utilisation des solutions de paiement en France Si cette nouvelle interview vous a plu, parlez-en autour de vous, notez 5 ⭐ le podcast (Spotify, Deezer, ApplePodcast...) et rédigez un avis.N'hésitez pas à m'écrire sur LinkedIn, à vous abonner à notre Newsletter hebdo et à notre nouvelle chaîne YoutubeToutes les Histoires d'Entreprises sont également disponibles sur histoiresentreprises.com et sur le site de bluebirds.partners, site de la communauté d'indépendants que j'anime et qui conseille ou remplace des dirigeants. Un podcast co-réalisé avec Agnès GuillardHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Peggy Hoyt interviewed Gina Logan, Associate Director of Category Insights at Kantar, about pet owner behavior and shopping patterns. Gina shared insights from Kantar's biennial "Shopping for My Pet" study, which examines attitudes and behaviors of pet owners across different demographics. The discussion covered how different age groups (millennials, Gen X, and boomers) approach pet care, with millennials spending more on health and wellness products and being more likely to own both dogs and cats. They explored trends in pet ownership, including the rise of dual species ownership and the growing importance of health and wellness products in the pet market. Gina also discussed how retailers are adapting to serve multiple pet types and how brands are developing products and services throughout the entire pet ownership lifecycle, including post-pet services for grief support and memorials.Support the show

¿Está tu marca lista para la ingeniería invisible del Mundial 2026? ⚽️

On Episode 842 of The Core Report, financial journalist Govindraj Ethiraj talks to Sheetal Sapale, Vice President at Pharmarack as well as Soumya Mohanty, MD & Chief Client & Solutions Officer, South Asia at Kantar.SHOW NOTES(00:00) Stories of the Day(00:50) A ceasefire is hanging by the thread but why markets are still optimistic(05:10) The first major quarterly result from TCS is positive(08:23) Oil producers are seeing windfall gains from high prices already(10:42) How India saw a massive market push in weight loss drugs in the last 10 days of March(18:55) How India's rapid digital adoption collides with a growing desire for personal groundingFor more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠

In this episode of Retail Sound Bites, Barry Thomas and Rachel Dalton welcome back Andy Murray, former Executive Chairman of Saatchi & Saatchi X and CEO of BigQuest Advisory, to discuss the future of AI through the lens of original research titled Minds on the Machine. Based on insights from graduating seniors at the University of Arkansas' Walton College of Business, the conversation reveals a strong theme of pragmatic optimism. While students recognize AI's growing role across industries, they are deeply focused on preserving human judgment, creativity, and connection. Andy explains why taste and judgment remain the true human advantage as AI becomes more efficient yet increasingly homogeneous. The episode explores agentic AI, the future of marketing and commerce, and why brands and retailers must invest not only in technology, but equally in developing human capabilities to thrive in an AI‑enabled world. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Great innovation isn't just about what you build - it's about how consumers experience, interpret and adopt it. In this episode of Future Proof podcast, Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘Hacking the Human Mind', to explore how behavioural fuels and frictions shape innovation success, from identifying opportunities early to driving real adoption. Through evidence-backed insights and real examples, they unpack why consumers don't always act on good ideas, and how innovators can design with human behaviour in mind. Hosted on Acast. See acast.com/privacy for more information.

Send us your thoughts For this CFO 4.0 Revisited episode, Hannah Munro is joined by James Owen, Global CFO of the Profiles Division at Kantar, to explore how modern finance leaders are reshaping planning, forecasting, and decision-making in an increasingly data-driven world. What's covered in this episodeWhy market data is essential for meaningful performance benchmarkingHow to improve communication and understanding of financial insights across the businessThe role of Integrated Business Planning in driving better forecasts and decisionsWhy data science is becoming a core capability within finance teamsHow to assess finance talent beyond technical skillsThe importance of scenario planning across ambition, realism, and prudenceLinks mentioned in this episode:James' LinkedInLearn more about KantarChief Financial Officer UK Flagship SummitExplore other CFO 4.0 Podcast episodes here.Subscribe to our Podcast!

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. Learn more about the measurement guidance, developed in collaboration with Kantar Explore 'The marketing playbook for a circular economy' Other episodes on the marketing playbook: Ep 176: Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets Ep 185: How can marketers turn ideas into impactful action? Ep 186: How do we make circular behaviours irresistible?

In this Future Proof episode, Dr Nicki Morley, Global Innovation Lead at Kantar and Dr Angad Chowdhury, Co-CEO & CPO at Quilt.AI, unpack why genuine innovation demands more than fast outputs from LLMs. They explore how cultural sensing, behavioural fuels and frictions, and multisource signal intelligence reveal the collision zones where breakthrough opportunities emerge, and why human judgment is still essential to shaping concepts that are meaningfully differentiated and commercially real. They also share how the Kantar × Quilt.AI partnership brings these capabilities together, closing the loop from signal to opportunity spaces to concepts with rigour and transparency. Hosted on Acast. See acast.com/privacy for more information.

Indian brands are spending more and standing out less. Here's why and what the 2.5X Thriver brands are doing differently.What the flywheel economy, GEO, and upstream brand building mean for every CMO in India right now.In this episode, we go deep on Kantar's latest intelligence on brand meaningful difference and why India's marketing budgets are growing while brand distinctiveness erodes. We unpack the always-on flywheel of retail, social, search, and LLMs that now shapes consumer decisions before they even know they're deciding. We examine how rural India's digital behaviour has outpaced brand strategy by years — and what an original rural-first strategy actually looks like beyond the affordability lens.0:00 Why brands spend more and get remembered less1:09 Brand building playbook for 2026 introduced2:06 Funnel to flywheel: how media fragmentation changed marketing3:32 Meaningful difference: thrivers vs survivors5:16 Tanishq case study: emotional brand building6:24 Why 85% of brands fail at emotional relevance7:50 Royal Enfield brand comeback: emotional consistency11:25 Platform creativity vs consistent brand proposition13:50 Why repurposing TV ads for digital fails15:08 Brand health metrics: what to track instead of VTR16:52 LLM brand visibility and share of model explained17:22 Why PR matters more in the AI era20:14 GEO optimisation: appearing in AI recommendations25:02 Winning upstream: priming consumers before purchase30:27 Retail media and quick commerce strategy34:40 Rural India: the most underserved brand opportunity38:18 Trends vs fads: how to tell the difference39:00 2026 brand correction: what survives39:35 Brand building playbook summary for 202642:09 Rapid Fire - Getting Personal with Soumya

Občanští demokraté si po prohře ve sněmovních volbách sice už zvolili nové vedení, stále se jim ale nedaří odrazit od podzimního neúspěchu. Podle nedávného průzkumu dokonce stranu u voličů poprvé předběhl STAN. Kde restart ODS vázne? Hostem Ptám se já je člen stínové vlády ODS, poslanec Jiří Havránek. Podle průzkumu agentury Kantar z minulého týdne u voličů stále dominuje vládní hnutí ANO s téměř 35 procenty hlasů. Občanské demokraty z druhé příčky poprvé od voleb sesadili Starostové a nezávislí, kteří získali 15,5 procenta. ODS by momentálně měla o procento méně. Strana v čele s novým předsedou Martinem Kupkou po neúspěchu koalice Spolu v podzimních sněmovních volbách sází na samostatnou značku. A má ambice vrátit se po příštích volbách zpět do čela země. Občanští demokraté už proto také před týdnem představili svou stínovou vládu.Ta má fungovat jako silná opozice proti současnému kabinetu Andreje Babiše (ANO). A zároveň připravit vlastní strategii pro lepší Česko, jejíž součástí má být modernizace hospodářství, snižování zdanění práce, zajištění bezpečného státu i energetiky. „Bez tématu nejste schopen získat voliče a je úplně jedno, jestli půjdete sami jako ODS, nebo jestli půjdete spolu, ale myslím si, že teď si máme vysbírat témata, říci k nim jasné pozice a v tu chvíli jsme schopni vrátit ODS přes 20 procent, ke 30 procentům. To má být náš cíl,“ řekl v Ptám se já stínový ministr práce a sociálních věcí Jiří Havránek (ODS). Havránek v rozhovoru mimo jiné zkritizoval vládní návrh rozpočtu na letošní rok, který minulý týden schválila Sněmovna a nyní čeká na podpis prezidenta. Ten se naposledy dnes vyjádřil, že schválení rozpočtu bránit nebude. „To mě překvapilo. Protože pokud si vezmu základní věc, že pan prezident je v podstatě tím, kdo má na starosti obranu, je to v uvozovkách nejvyšší velitel vojsk, tak rozpočet, který snižuje takto výrazně výdaje na obranu, i s ohledem na to, jaké to má dopady v mezinárodních vztazích, by pro mě osobně byl nepřijatelný. V té oblasti obrany s ohledem na to, co všechno má v titulu své funkce, to považuji za úplně přirozené. A proto mě trochu překvapuje,“ dodal Havránek. Proč ODS vyslala do stínové vlády své staré kádry? Jakými ekonomickými recepty a plány chce strana oslovit voliče? A jak dopadne spor o výdaje na obranu? --Podcast Ptám se já. Rozhovory s lidmi, kteří mají vliv, odpovědnost, informace.Sledujte na Seznam Zprávách, poslouchejte na Podcasty.cz a ve všech podcastových aplikacích.Archiv všech dílů najdete tady. Své postřehy, připomínky nebo tipy nám pište prostřednictvím sociálních sítí pod hashtagem #ptamseja nebo na e-mail: audio@sz.cz.

D'après l'UNESCO, en 2024, en France, 49 % des adolescentes abandonnent le sport avant leurs 15 ans ; c'est 6 fois plus que chez les garçons. En janvier 2026, la MGEN et Kantar publient l'étude « ADOLESCENTES & SPORT : LE GRAND DÉCROCHAGE » Une enquête nationale menée auprès de 507 jeunes filles abandonnistes, âgées de 13 à […] L'article La Méridienne – Sport : où sont les adolescentes ? est apparu en premier sur Radio Campus Tours - 99.5 FM.

In this episode, Nicki Morley, Global Innovation Lead at Kantar, and Little Moons' Ross Farquhar discuss how Little Moons turns early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the market to learn and iterate. Ross Farquhar shares how strong brand guardrails make innovation purposeful while the team experiments, tests, and scales new concepts at speed. He also unpacks how AI accelerates trend discovery and early exploration, with human judgment shaping what truly becomes a breakthrough.A sharp look at modern innovation discipline, where agility, insight, and smart tools create genuine competitive advantage. Hosted on Acast. See acast.com/privacy for more information.

Torna a crescere nel 2026 il valore dei brand italiani monitorati da BrandZ, l'annuale classifica firmata Kantar che mette in fila i 40 brand italiani a maggior valore. Quest'anno assistiamo al sorpasso di Enel su Gucci, seguiti da Ferrari e Kinder, rispettivamente al terzo e quarto posto. Ne abbiamo parlato con Federico Capeci, Managing Director Italia e Spagna di Kantar.Con la presidente di Coop Italia Maura Latini parliamo invece di "Close the Gap", la campagna Coop per l'inclusione e la parità di genere, giunta alla sua sesta edizione. E torna per il secondo anno "Dire, Fare, Amare", l'operazione di sensibilizzazione sulla necessità dell'educazione affettiva come materia scolastica obbligatoria. Focus sui trend dedicato invece alla "AMification", la tendenza che fa delle prime ore del giorno il valore aggiunto di prodotti e servizi: dal fenomeno soft clubbing all'happy hour con il caffè. E per la riflessione finale un film che ci ricorda come solo l'arte abbia il potere di aggiustare la vita.

Retail Sound Bites marks a major milestone with its 100th episode, celebrating four years of conversations at the intersection of retail, CPG, and commerce transformation. Hosts Barry Thomas and Rachel Dalton kick off the episode by reflecting on the journey so far and spotlighting the top 10 most‑listened‑to episodes from the past four years. The episode also features Ted Riedel, President of Kantar's North American Retail Practice, and James May, EVP of CPG & Hospitality. In a fast‑paced, candid conversation, they explore: ·       How modern health, GLP‑1s, and protein‑led innovation are reshaping portfolios ·       Why agentic commerce, AI, and algorithmic decision‑making are the next frontier ·       The evolving, often fractured but interdependent relationship between brands and retailers ·       Which KPIs matter less today and why incrementality, precision, and proprietary data matter more ·       What it really takes to future‑proof a CPG organization in 2026 and beyond Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn ·

In this episode of Kantar's Future Proof podcast, Jane Ostler speaks with Sian Davies, Global Consumer Planning Lead, Ready to Drink at Diageo, and Jauneen Tarin, Head of Shopper UK at Kantar, to discuss the evolving landscape of shopper marketing. From the evolution of shopper behaviour and the impact of digital channels to the critical role of leadership and culture, this episode is packed with practical examples and forward-looking perspectives on winning in the fast-changing world of ready-to-drink beverages. Hosted on Acast. See acast.com/privacy for more information.

פודקאסט "השבוע" עם ליאור קודנר בימים שלישי וחמישי: (01:33) תאריך עוד אין, אבל אין גם ספק שהמערכת הפוליטית בישראל מתחילה להסתדר לקראת הבחירות. שמות חדשים מודיעים על כניסה לפוליטיקה, דפי מסרים נשלפים ויו"ר האופוזיציה לפיד מזהיר מפני הפסד של הגוש המנתנגד לנתניהו. עם נעה שפיגל נדבר על המהלכים הפוליטים ועל הרשימות המתגבשות, מאבקי הכוח ובורסת השמות. דודי חסיד, מנכ"ל Kantar וסוקר ראשי של תאגיד השידור הציבורי וישראל היום, יספר לנו על 20 מנדטים שעוד לא יודעים למי יצביעו, האיחודים שכנראה יהיו, על אביגדור ליברמן שהולך ומתחזק ועל אחוז ההצבעה שיהיה הפעם קריטי במיוחד בעבור הליכוד והמפלגות הערביות. בהמשך (31:34), איך הפכו המכוניות לכלי ריגול מתוחכמים. עומר בן יעקב פרסם השבוע תחקיר שחושף איך חברות ישראליות פיתחו ומכרו כלי סייבר שמשתמשים במערכות הדיגיטליות של האוטו כדי לאסוף עלינו מידע. מסתבר שמד לחץ האוויר יכול להפוך לא רק לסכנה לפרטיות, אלא לאיום ביטחוני. ולבסוף (48:31), מה קורה לבנאדם שמצליח להתנתק מהזהות הלאומית שלו? הסופרת ארנה קזין ניסתה להחליף את הזהות הישראלית שלה דווקא בזהות סקוטית. זה נגמר בספר חדש ובתובנות מעניינות על ההבדל בין סקוטים חביבים לישראלים עצבניים, על מדינה שהלכה רחוק מדי עם יצר הנקם שלה וגם בהבנה שלכל לאום יש שלדים אפלים בארון.See omnystudio.com/listener for privacy information.

Zatímco průzkumy Kantar potvrzují českou podporu muniční iniciativy, Andrej Babiš v televizi oživuje ruskou propagandu o zmařeném míru na Ukrajině. Nové spisy z kauzy Epstein mezitím odkrývají korupci britských špiček a ruský vliv v Silicon Valley. Na technologické frontě čelí TikTok obvinění z návykového designu a Pavel Durov zneužívá Telegram k otevřenému boji se španělskou vládou. Nadšení z umělé inteligence navíc brzdí oxfordská studie, podle níž AI v medicínské praxi selhává na lidské neschopnosti komunikovat.Celé epizody na https://www.herohero.co/kanarcivsiti . A nebo si kupte naše trička na https://www.neverenough.shop/kanarci . Podcast pro Vás připravují @alexalvarova a @holyj . Hudba a sound engineering: PsyekTwitter Spaces moderuje @jiribulan .Najdete nás na www.kanarci.online

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.  They look into Amazon Ads' Model Context Protocol, OpenAI's minimum spend for ChatGPT advertising, and Google shutting down an initiative comparing YouTube viewing with traditional TV and streaming.0:00 Introduction1:27 Amazon unveils MCP12:15 OpenAI testing ChatGPT ads21:39 Google halts Kantar & Barb initiative 

What will value really mean for food and beverage in 2026? On the latest episode of Retail Sound Bites, Barry Thomas and Rachel Dalton sit down with Brian Choi, CEO of The Food Institute, to unpack the forces reshaping the industry, including deeply value‑obsessed consumer to the rise of challenger brands and experience‑led innovation.

Hear from Patagonia, Primark, Kantar and Nestlé on credible sustainability communications and how to deepen consumer trust in turbulent times. As consumers pay closer attention to brands' sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly. The second webinar in the series focuses on consumer-facing brands and retailers. We explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing.  Discussion will cover what works (and what does not) in campaigns and product communication, approaches to avoiding greenwash and “greenhush” while staying ahead of regulation, and how to measure whether sustainability communication is building trust and influencing behaviour. Panellists include: Sarah Whittaker, head of sustainability communications, Primark Ozlem Senturk, senior partner, global sustainable transformation practice, Kantar Katja Seidenschnur, global head of sustainability nutrition, Nestlé  Wendy Savage, senior director, social impact and transparency, Patagonia This session was moderated by Ellen Atiyah, senior stakeholder engagement and sustainability communications manager, Innovation Forum.

In this episode of Kantar's Future Proof podcast, Simon Atherley, Head of Marketing Effectiveness at Kantar UK, is joined by Biren Kalaria, Google UK's Managing Director of Measurement, Analytics & Data, to unpack how marketers can better connect marketing effectiveness to business growth as we head into 2026. Biren shares his perspective on the persistent gap between marketers and the C-suite, the importance of unified KPIs, and why long-term effects remain under-measured. Tune in for practical guidance on bridging internal divides, strengthening measurement foundations, and using AI and creators to drive stronger, more confident marketing decisions in 2026. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Retail Sound Bites, Jeff Maloy, vice president of retail, sales, and shopper, and Rohan Mazumdar, vice president of retail consulting, at Kantar, join hosts Rachel Dalton and Barry Thomas in a discussion about this year's PoweRanking® findings. Kantar's PoweRanking® report is the industry's leading assessment of best-in-class manufacturers and retailers. In an annual survey, companies are ranked on a range of factors, from strategic metrics to business fundamentals, capturing input from several key industry leaders. This year's report found that in a year defined by market fluctuation and growth challenges, "relevance" is key to joint retailer and manufacturer growth. View the executive summary to understand how to win the relevance battle and learn strategic imperatives for 2026 and beyond. Exclusive | NYC's Meadow Lane gourmet grocery debuts amid affordability crisis | New York Post​ First Walmart-branded store opens in Africa | Chain Store Age​ The AI trifecta transforming CPG and retail​ https://www.retaildive.com/news/winners-losers-black-friday-2025/806610/​ https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record​

Apoyo al autoempleo sigue activo en Edomex  Protesta de productores en Palmillas por Ley de Aguas  Israel dice que restos de Hamas no son de rehenesMás información en nuestro Podcast

Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize creative, and integrate OOH into modern campaigns.