Podcasts about Kantar

Aqui seguimos con Francisco, ¡que nos terminará de contar cómo obtener el oro! Dejamos los dos más interesantes para el final. Las marcas con propósito: ¿están ganando? ¿o sólo es moda que va a pasar? SPOILER: Sí lo están haciendo. Un 30%... pero hace un par de años era el 8%. ¡Sintonícenos!

Llega a Los Dioses del Marketing Francisco Rodríguez, VP Creative de Kantar México, para darnos "El Secreto del Oro"! ¿Cómo hacer campañas realmente exitosas? Están probadas por los ganadores de los Effie. ¡Conéctense de inmediato a donde escuchen sus podcasts!Primero, teníamos que preguntarle a Francisco qué hace un Creativo en una agencia de Investigación de Mercados. La respuesta, sí, los va a sorprender. A lo que nos importa: la fórmula del oro. Ojo, no son 5 pasos, ni receta, ni fórmula infalible. Son 10 características que logran que una creatividad genere resultados. ¿Y cómo lo sabemos? Bueno, Kantar ha analizado las campañas ganadoras de los Effie Awards, que premian la efectividad, y encontrado estas 10 extraordinarias prácticas:1. Tensión humana2. Entendimiento del contexto3. Uso estratégico de celebridades4. Expresividad emocional5. Involucramiento activo6. Renuncia al protagonismo7. Diferenciación clara8. Disrupción9. Bien mayor10. Balance negocio/marca¡Y nos explicó cada una de ellas! Conéctese de inmediato!Recuerden que este podcast es una producción de la agencia que inventó a los dioses: Básico.FM

On average, brand equity accounts for over 30% of a company's value, yet most marketers still chase vanity metrics instead of measuring what drives real business results.This week, Elena, Angela, and Rob are joined by Kantar's Mary Kyriakidi to unpack findings from Kantar's Diary of a CMO Report. Mary explains why meaningful difference beats distinctiveness alone, how brands can build pricing power instead of defaulting to promotions, and what separates successful CMOs in the boardroom. Plus, learn about Kantar's meaningful, different, and salient framework and why brand equity should be treated as a financial asset.Topics covered: [04:00] Why meaningful difference drives growth beyond distinctiveness alone[09:00] How Kantar's meaningful, different, and salient framework works[14:00] The promotion trap that destroys pricing power and brand equity[16:00] How brands build pricing power through meaningfulness and difference[21:00] What CMOs need to gain credibility in the boardroom[23:00] Common mistakes when measuring brand performance  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Kantar's Diary of a CMO Report: https://www.kantar.com/campaigns/diary-of-a-cmoMary Kyriakidi's LinkedIn: https://www.linkedin.com/in/mary-kyriakidi-4a5a4a57/?originalSubdomain=uk Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Mobility media is turning everyday rides into powerful brand moments—blending digital precision with real-world presence to deliver contextual, location-aware ad experiences. While these new ad formats drive a lot of value for brands, there are still challenges in scaling mobility-based ad network, from responsible data use, and what it means to create seamless, omnichannel campaigns. In this episode of Kantar's Future Proof Podcast, host Nicole Jones, Chief Media Commercial Officer at Kantar, sits down with Matt Trandall, Head of West at Lyft Media, to explore the fast-evolving world of mobility media. From pioneering streaming audio to redefining rideshare advertising, Matt shares his journey and Lyft's transformation into a dynamic, data-driven media platform. Listen for a glimpse into what's next for Lyft Media—from AI and smart cities to the future of autonomous advertising. Hosted on Acast. See acast.com/privacy for more information.

YouTube last week officially ousted the UK’s biggest commercial broadcaster ITV as the video platform now second only to the BBC in audience size, according to the tech and media regulator Ofcom. YouTube’s ad take is pumping everywhere – it raked $9.8bn in the June quarter, according to its latest earnings results – up 13% year-on-year. YouTube has been increasingly vocal on its ambition to target legacy broadcasters for bigger brand budgets and recast TV as swerving rapidly to the creator economy. Last week UK broadcasters lobbed a counterstrike, attempting to demonstrate that advertisers needed clearer, comparable reporting of YouTube with TV audiences if it wants to take TV’s revenues. To date, YouTube has vigorously resisted joining any audience measurement system around the world if not on its terms and definitions - that position has not hurt its growth trajectory as advertisers large and small buy YouTube’s market narrative of being different. If there was any doubt YouTube sees itself as reframing TV to its likeness – broadcasters and global streamers are equally old-world in its eyes – the user generated content platform last week pulled its involvement with the UK TV and streaming body BARB Audiences. To many observers, the timing was not random. Last week also saw BARB and its audience measurement partner Kantar release a world-first initiative reporting YouTube’s audiences at a channel level on connected TVs in the same way for broadcasters and streamers. The first week’s numbers from BARB and Kantar, showed YouTube’s top 200 channels dominated by content for kids aged under 5 like Peppa Pig, and lots of music. YouTube’s audience reach numbers by channel, central to how TV and streaming services win advertising contracts – were tiny. But does any of this matter? Do brands and advertisers care? The Future of TV Forum’s Justin Lebbon and global CEO of market mix modelling firm Mutinex, Henry Innis, duke out YouTube’s revenue romp, its surging adloads and a likely hurricane for traditional media-funded audience reporting – Innis argues business outcome-based audience measurement is set to shake-up decades of norms. See omnystudio.com/listener for privacy information.

1. Stratégie de croissance et acquisitions de FerreroLibération, « Après Kellogg's, Ferrero prêt à manger Carambar », Libération avec AFP.BFMTV.com, « Ferrero a un appétit d'ogre cette semaine : après le rachat de Kellogg's jeudi, le géant italien s'apprête à croquer le fabricant du Carambar », P.L. avec AFP.Capital.fr, « Ferrero avale Kellogg's et Carambar : jusqu'où ira l'appétit du géant italien ? », Camille Harel.Les Échos, « Ferrero rachète les Corn Flakes de Kellogg pour 3 milliards de dollars », Dominique Chapuis.20 Minutes, « Le Nutella et plein d'autres choses… Comment la galaxie Ferrero s'étend toujours plus dans vos placards », Jean-Loup Delmas.Ouest-France, « Le géant italien Ferrero va racheter Kellogg's, le spécialiste des céréales », Ouest-France.Source non précisée, « Ferrero rachète Carambar, Lutti et Michoko », Manon Malhère.2. Évolutions des parts de marché dans la grande distributionLSA, « Part de marché en juillet 2025 : Carrefour progresse, E.Leclerc fléchit, le duel s'intensifie », Nicolas Monier.LSA, « Parts de marché : les généralistes en forme grâce à l'effet parc », Ludivine Canard.Blog d'Olivier Dauvers, « Parts de marché Kantar : les U pleine bourre, Auchan à l'arrêt (et confirmation du recul de Leclerc) », Olivier Dauvers.3. Performances économiques et stratégiques du groupe DanoneBFM Bourse, « Grâce à la Chine et à la nutrition spécialisée, la croissance de Danone dépasse les attentes, l'action bondit à la Bourse de Paris ».Zonebourse, « Danone : les volumes balaient les doutes ».Source non précisée, « Danone : une stratégie payante qui booste les ventes, merci les produits santé ! ».Source non précisée, « Danone accélère en volume au deuxième trimestre 2025 et confirme ses objectifs annuels ».Investir, « Danone dépasse les attentes au T2, porté par la Chine et la nutrition médicale ».4. Hausse des prix des fruits et produits transformésSource non précisée, « Alerte sur le prix des confitures : Au bout d'un moment, je vais devoir arrêter certaines recettes... ».Source non précisée, « Fruits transformés : la pire récolte européenne entraîne une explosion des prix ».Source non précisée, « La pire récolte européenne de fruits jamais connue entraîne une explosion généralisée des prix pour les fruits transformés ».Vous souhaitez me retrouver ailleurs qu'en podcast?Vous avez l'embarras du choix!

With almost 70% of global advertising dollars now being spent on digital channels, maximizing marketing impact in digital environments is critical – especially with Gen-Z's growing influence. According to Kantar normative data, creative quality is the single biggest driver of growth in brand impact, driving 49% of brand impact across ad campaigns. At the same time, research highlights a persistent gap in marketers' confidence around how to create measurably effective campaigns. And adding to that marketer challenge, creative signaling is changing. In this special edition of Future Proof, Jeff Herrmann Kantar's guest host and Global Client Director, is joined by guests, Crystal Worthem, Global Director of Audience Marketing, Meta and Sapphire Yi-Dyer, Vice President of Customer Ecosystem, CreativeX. Listen in to better understand how to create effective digital creative, the role of AI in driving creative quality, and the Gen-Z effect on creative signaling. Hosted on Acast. See acast.com/privacy for more information.

D'après de nombreuses sources archéologiques, le chien serait le premier animal domestiqué par l'Homme, il y a plus de 20 000 ans. Aujourd'hui, d'après l'institut Kantar, un foyer français sur cinq en possède un. L'IPSOS nous apprend aussi, dans une enquête de 2020, que 74% des propriétaires de chiens considèrent leur animal comme faisant partie de leur famille. D'ailleurs, si vous avez un chien, on vous a peut-être déjà dit que vous partagiez des caractéristiques physiques avec lui, une sorte d'air de famille. Et bien figurez-vous que cette croyance populaire n'est peut-être pas qu'un mythe.  Est-ce scientifiquement prouvé ? Et comment expliquer les ressemblances ? Écoutez la suite de cet épisode de "Maintenant vous savez". Un podcast Bababam Originals, écrit et réalisé par Maële Diallo.  Première diffusion : 29 février 2024 À écouter aussi : A quoi servent vraiment les moustiques ? Rachida Dati : comment reconnaître un conflit d'intérêt ? Qu'est-ce que l'autisme virtuel ? Retrouvez tous les épisodes de ⁠"Maintenant vous savez".⁠ Suivez Bababam sur ⁠Instagram⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Traditional ecommerce and social commerce are diverging, with social commerce platforms like TikTok Shop showing significant growth and engagement. Hear from Charlotte Harris, senior analyst at Kantar, as she walks through discovery-led journeys through social media, modern retail activations, changing shopper expectations, and more with hosts Barry Thomas and Rachel Dalton on episode 89 of Retail Sound Bites. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn Goodbye Fancy Bar, Hello At-Home Pizza Party: Young Americans Cut Back – WSJ Private Label on the Rise: Value, Trust & Innovation Take Centre Stage – Anuga 2025 Reveal – International Supermarket News Rewriting the activation playbook: 10 key takeaways Ulta Acquires Space NK to Propel U.K. Expansion Under CEO Kecia Steelman Dollar Tree completes $1B sale of Family Dollar | Retail Dive  Prime Day 2025 recap

What does it take to build a brand that stays fresh without losing its identity? In this episode, Dr Nicki Morley, Global Innovation Lead at Kantar is joined by Jeremy Lindley, Global Design Director at Diageo to explore how Diageo balances consistency and flexibility to create iconic, recognisable brand experiences across every touchpoint, from packaging to pubs. They unpack the discipline behind creative consistency, the bravery to stay the course, and how design drives both distinctiveness and business growth. Hosted on Acast. See acast.com/privacy for more information.

On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, but sentiment is recessionary amid uncertainty. (07:57) Consumers seek familiarity and reassurance from brands over novelty. (10:55) Consumers prefer brands focused on well-being and personalization. (13:55) Gen Z prioritizes mental health and values digital convenience. (17:20) Gen Z's tech-driven shopping requires marketing to algorithms. (19:33) Curating market data to refine key insights and filter noise. (21:48) AI will automate research tasks, shifting insights to focus on growth. (25:36) Future insights roles will prioritize strategic growth over pure research. Resources Mentioned: Kantar Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

From the rise of agentic AI and retail media networks to the evolving role of conversational commerce, the retail ecosystem has transformed in the last few years, opening new opportunities for brand marketers. In this special edition of Future Proof, Wayne Levings, Kantar's Global Chief Client Officer sits down with Keith Mercier, Vice President of the Worldwide Retail and Consumer Goods Industry at Microsoft. Microsoft is helping brands and retailers stay resilient, agile, and future-ready, all with the help of AI. Whether you're a CMO, brand strategist, or just curious about the future of retail, this episode is packed with insights on how to lead through change and build what's next. Listen to get the down low on whether every retailer is becoming a media company and how AI copilots are transforming shopper engagement. Hosted on Acast. See acast.com/privacy for more information.

Alan Dillon, Minister of State with rsponsibiity for Enterprise, discusses the Kantar analysis which shows that the rate at which grocery prices are increasing has more than doubled in the past 12 months.

In this episode, Nicki Morley, Global Innovation Lead at Kantar speaks with Deirdre van Zyl, Head of Innovation Planning – Africa and Salome Njomo – Innovations Planning Manager – Africa about the importance of creating meaningfully different innovations that truly resonate with consumers. They explore what the ‘learn, test, learn' philosophy means for Diageo and how continuous learning drives innovation success. Finally, they discuss how planning for post-launch insights early on ensures the strategies are in place to pivot quickly and optimise product launch strategies. Hosted on Acast. See acast.com/privacy for more information.

Being the biggest leader in your industry sector doesn't guarantee the future anymore. These days it can be quite the opposite, as we continue to witness big-dog leaders being dethroned by the next generation of agile tech-enabled competitors.On this episode of The Reboot Chronicles Show we have a sit down with Wayne Levings, a CEO, Chief Client Officer, and Executive Committee Member at Kantar, to learn from one of the biggest reboots of our decade.For Kantar, the struggle over the last decade has been real, as they have been through multiple reboots, adapting to the global power shifts in the market. The first reboot came with a mandate to breakup some of the pieces and spinout the company from the WPP Mothership through a partnership with Bain Capital. Now on their own, Kantar is a $3.5B marketing data and analytics powerhouse with 25,000 employees operating in 100 countries. With massive backing from Bain they have an opportunity to invest in next-gen areas, like AI and automation, and seize what's next. But it won't be easy to fight back and disrupt the disruptive disruptors.Watch or listen as we unpack this exciting reboot in progress, as they search for the perfect balance of AI and human-driven data—with a sneak peek into the future in this frothy hyper-competitive market being disrupted by AI.

Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart's performance-to-brand pivot to Elf Beauty's billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”Also: creative shoutouts from Telstra's puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.Whether you're on the Croisette or catching up from home, this episode brings you the sights, sounds, and smarts of Cannes.Timestamps00:00 – Introduction01:30 – Instacart's brand transformation journey03:00 – Scott Galloway, Rory Sutherland & Elf Beauty: Ditch the semantics04:30 – Walking the Palais basement: Craft, awards & standout work07:50 – Telstra's puppet-led Olympics campaign08:55 – Toasting the perfect slice: A NZ bread brand goes big10:30 – The power of creative consistency & long-running platforms13:40 – LinkedIn B2B Forum with Marcus Collins & Mimi Turner14:45 – Compound creativity with Andrew Tyndall, Les Binet & Sarah Carter16:00 – Why ads wear out for marketers, not for people17:30 – Repetition, memory, and mental availability18:00 – B2B buying cycles, hidden buyers & trust signals18:45 – Media measurement: Why "seeability" is better than "viewability"19:50 – Finding balance: bravery and humility, brand and performance20:30 – Instacart & the brand-performance multiplier effect21:10 – Highlights from Zappi's Creativity Effectiveness Report23:15 – Kantar's Jane Osler on creator-led marketing & brand equity25:15 – Wrapping up: Cannes takeaways & what's next

For the 20th anniversary edition of BrandZ's global report, Adele Jolliffe, Head of Head of Brand Consultants, Kantar talks with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.Georgia is Vice President, Global Head of Brand & Creative at RBC. She is a modern brand building expert whose mission is to establish the power of brand as a catalyst for value creation in today's hypercompetitive business landscape. Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next.Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP, Global Partnerships, System1; Natasha Maharaj, Global International Brands Director, Heineken; Vera Sidlova, Global Creative Thought Leadership Director, Kantar

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We're joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O'Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy'.Check out episode 176,' Driving demand for circular economy: What marketers need to know' to hear more about the playbook with Kantar and Swapfiets.Make sure you're subscribed to the Circular Economy Show to find out about our future episodes on the playbook.

This episode is brought to you by BIgCommerceWhat does it take to become a household name — and why does it matter?In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report, which ranks the top 100 most valuable global brands. They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this year's leaders. Together, they explore:Why brand is a company's most valuable asset and the common traits of the world's most valuable brands;Whether the era of U.S. economic exceptionalism is nearing an end;Why disruption is such a powerful brand-builder, as evidenced by brands like Amazon and ChatGPT; andHow retailers can follow the playbook of brands like Walmart and Costco to build stronger, more meaningful connections with consumers.RELATED LINKSExplore key takeaways from Kantar's 2025 BrandZ Report Check out the full 2025 BrandZ ReportLearn more about KantarExplore the latest marketing insights from Retail TouchPointsCheck out past episodes of Retail Remix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

You've probably heard me say it before: inclusive marketing is the future of marketing. And the data keeps proving it. In this episode, I'm joined by Valeria Piaggio, Head of Inclusive Growth at global insights powerhouse Kantar. We dive into the latest findings from Kantar's Global Brand Inclusion Index, which shows that consumers around the world expect brands to lead with inclusion. We unpack what the research reveals, what it means for marketers and brand leaders, and even touch on insights from another new study Kantar is releasing. If you're building a brand that wants to grow with intention — this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Kantar's Brand Inclusion Index - https://www.kantar.com/campaigns/brand-inclusion-index

For the 20th anniversary edition of BrandZ's global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.Marcel joined AB InBev in 2005. Prior to becoming the company's Global Chief Marketing Officer, he held a variety of roles at AB InBev, including Global President of Beyond Beer Co. and Chief Marketing Officer at Anheuser-Busch. He also spent seven years in brand management at Unilever in Brazil.Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times. WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive growth in uncertain times” here.

Is volatility our new normal? As tariff policies change frequently, uncertainty is likely to be the new normal for the foreseeable future, making long-term planning and decision-making more challenging. Hear from Kantar's Doug Hermanson and David Marcotte as they join Barry Thomas and Rachel Dalton on episode 86 of Kantar's Retail Sound Bites to discuss global tariffs, policy changes, and impacts to shoppers and supply chain.  Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

For the 20th anniversary edition of BrandZ's global report, Martin Guerrieria, Head of Kantar BrandZ, talks with Abhinav Kumar, Global Chief Marketing Officer, TCS about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth. Abhinav is the Chief Marketing Officer of TCS, leading a team of 700 professionals in 55 countries who oversee the company's brand, reputation and stakeholder relationships. In a 23-year career at the company, he has performed several leadership roles including CMO for LATAM, Europe and all international markets, winning over 150 brand and communications awards during his tenure. Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

The circular economy is no longer just a theory; it's becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses.Join us to find out:-How rethinking product design could help future-proof tech such as iPhones-Why it's necessary to increase global recycling rates of copper-How consumers are paying more attention to ads with a social or environmental theme-How one household name is adding digital product passports to their clothingHelp us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify.Mentioned in this episode:Hear more from Ke Wang on material security in a circular economy in episode 174Listen to the full conversation with Kantar's Jonathan Hall on how marketers can drive demand for circular economy in episode 176Mashable: How much would the mythical made-in-the-U.S. iPhone cost?EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reductionSustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a WinTrellis: Why Target is tagging 35 million pieces of clothing with digital IDs

On Episode 586 of The Core Report, financial journalist Govindraj Ethiraj talks to Mirai Chatterjee, Director at Self-Employed Women's Association, or SEWA as well as K. Ramakrishnan, Managing Director - South Asia at Worldpanel Division, Kantar. SHOW NOTES(00:00) Stories of the Day(01:00) Markets slide down(02:37) Monsoon is arriving even earlier than the early projections(05:01) How Chinese businesses are gearing up for a new trade world even if the tariff tantrum goes away(06:55) How SEWA wants to use blockchain to help women in poorer sections of society build their identities(18:29) Tracking FMCG sales trends with Kantar. How categories like homecare are showing unusual growth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listeners! We await your feedback....⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to shiva@thecore.in for sponsorships and brand studio requirementsFor more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠

The drug channel in the US is undergoing significant changes, with CVS and Walgreens trying to reposition themselves as health and wellness destinations but facing challenges such as store closures and shopper shifts to other channels. ​Hear from Kantar's Amar Singh and Leigh O'Donnell as they join Barry Thomas and Rachel Dalton on episode 85 of Kantar's Retail Sound Bites to discuss current health and wellness trends, the state of the drug channel, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions and operating a Global Delivery Centre out of Letterkenny in Co. Donegal, Ireland, has been ranked among the 100 most valuable brands worldwide in the Kantar BrandZ Most Valuable Global Brands 2025 Report. In a special 20th edition ceremony held in New York by Kantar, TCS was accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth. TCS now ranks #45 globally, in a list that includes the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability and awareness. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29% which the same audit polled in 2010. This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence. Martin Guerrieria, Head of Kantar BrandZ, said, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." TCS' rise in brand value is rooted in its long-term commitment to humanizing technology through experiences that inspire, innovations that transform, and relationships that go the distance. At the centre of this momentum is TCS' sponsorship of 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, raising $279 million for charitable causes. The TCS brand also demonstrated a 30-point uplift in brand familiarity and 40-point uplift in brand consideration, the highest improvement amongst all the key sponsors of the sport. Abhinav Kumar, Chief Marketing Officer, TCS, said, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." From creating the first-ever digital twin heart of a pro-runner to deploying Agentic AI systems that can autonomously reason and act across complex business contexts, TCS continues to shape the future of enterprises and consumer experiences. The company's partnership with Jaguar through the Jaguar TCS Racing Team that competes in the ABB FIA Formula E World Championship positions TCS at the intersection of intelligent engineering and sustainable innovation, highlighting the brand's commitment to next-generation experiences that resonate with communities. TCS also continues to be recognized for its strong client partnerships and employer brand. In 2025, TCS was ranked the #1 IT service provider in Europe for customer satisfaction by Whitelane Research. TCS was named a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America, by the Top...

Cilvēkiem darba vietā vajadzētu justies labi – gan emocionāli, gan fiziski. Kāpēc reizēm tā nav un kā palīdzēt darbiniekiem, jo īpaši grūtās situācijās, skaidrojam raidījumā Kā labā dzīvot. Analizē emocionālās inteliģences praktiķe, biznesa trenere un konsultante Jana Strogonova, Latvijas Personāla vadīšanas asociācijas valdes priekšsēdētāja Eva Selga un kognitīvi biheiviorālās terapijas (KBT) terapeite Agnese Orupe. Jaunākie aptauju dati liecina, ka pēdējā laikā pārliecinoši emocionāli un fiziski labi savā darba vietā jūtas tikai 21 % aptaujāto Latvijas strādājošo, kamēr aptuveni trešā daļa jeb 27 % strādājošo tā nejūtas. To liecina darba vides risinājumu sniedzēja AS "Hestio" un "Norstat Latvija" īstenotā aptauja. Savukārt "Kantar" veiktā aptauja rāda, ka darbinieku kopējā apmierinātība gada laikā nav būtiski mainījusies: attiecīgi 73% darbinieku šogad un 72% pērn ir kopumā apmierināti ar savu darbu: pilnībā apmierināti ar savu darbu ir 17%, diezgan apmierināti - 56%. Jautājums, ko ietver apzīmējums "diezgan apmierināti". Pārsvarā šādās aptaujās mēra, vai darbinieks ir apmierināts ar darba apstākļiem, profesionālo izaugsmi, ko darba devējs piedāvā, ar vadītāju, ar savstarpējām attiecībām ar kolēģiem, protams, ar atalgojumu un motivācijas sistēmu. Jana Strogonova norāda, ka vērtīgākie aptaujās ir komentāri, bet vēl vērtīgāki ir tas, vai uzņēmumā tiek ņemti vērā šo aptauju dati un kaut kas arī mainās. "Bieži dzird uzņēmumos: jā, katru gadu mūs aptaujā, bet beigās jau nekas nemainās. Tas ir pats svarīgākais, jo jebkurai aptaujai beigās jābūt rezultātam, ko sajūtu es kā darbinieks," atzīst Jana Strogonova. Agnese Orupe piekrīt, ka ir svarīgi ne tikai aptaujāt cilvēkus uzņēmumā, bet arī nodrošināt atgriezenisko saiti, kas ir mainījies un ko ar šiem datiem dara. "Nav noslēpums, ka ir cilvēki, kuriem ar laiku rodas ciniska attieksme, kāpēc pildīt tās aptaujas, tāpat neviens tās neņem vērā," norāda Agnese Orupe.

In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and Carolyn Reid from Kantar, discuss the balance Australians face between financial realities and desired living standards, emphasising the importance of empathy in marketing. They explore insights from Kantar's latest report on 'Finding Financial Freedom', which highlights a lack of optimism among Australians, particularly younger generations, who seek clarity and independence regarding their financial futures. The conversation underscores the necessity for brands to engage consumers early, providing educational resources to build trust and understanding, especially in the complex realm of financial products like superannuation. They stress that trust must be earned over time through consistent and empathetic messaging, while also addressing the role of AI in consumer decision-making.See omnystudio.com/listener for privacy information.

Volili jste v roce 2021 pětikoalici, tedy koalici Spolu, nebo PirSTAN? Jste z výsledků své volby zklamáni? Dokonce zklamáni tak, že byste nešli k volbám do sněmovny, kdyby se konaly nyní? Pak podle dat agentury Kantar patříte mezi velkou skupinu bývalých voličů pětikoalice.

Volili jste v roce 2021 pětikoalici, tedy koalici Spolu, nebo PirSTAN? Jste z výsledků své volby zklamáni? Dokonce zklamáni tak, že byste nešli k volbám do sněmovny, kdyby se konaly nyní? Pak podle dat agentury Kantar patříte mezi velkou skupinu bývalých voličů pětikoalice.Všechny díly podcastu Názory a argumenty můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Hoje o papo está mais do que especial! Recebemos uma convidada que marcou gerações nas telinhas e, ao longo dos anos, também se tornou uma grande referência quando o assunto é maternidade. Entre sets de gravação e a rotina em família, ela encontrou tempo para educar, aprender e crescer junto com seus filhos — e continua aprendendo até hoje.------------------------------Natura é a marca número 1 em presentes de beleza e cosméticos do Brasil*.Entre no site e presenteie quem você ama:https://www.natura.com.br/c/dia-das-maes?utm_campaign=institucional_datas_dia-das-maes_na0694_na&utm_source=podcast&utm_medium=qrcode*Kantar,Divisão Worldpanel | Painel de Consumidores | Participação do Mercado em Valor, Volume e Penetração | Presentes | Período: FY2024 | Total Brasil | (Cosméticos: Sabonetes, Creme Facial, Creme Corporal e Óleo Corporal, Desodorantes, Cabelos,Perfumaria, Maquiagem, Proteção Solar e Produtos para Barba)--------------------------------------------------------------------------------------✅ Canal de Cortes Oficialhttps://www.youtube.com/channel/UCab-x2Tf0zK3WLkKXG9Ot5Q✅ Instagram Oficial @poddelas - https://www.instagram.com/poddelas/✅ Facebook Oficial https://m.facebook.com/POD-DELAS-101517452551396/✅ Shortshttps://www.youtube.com/channel/UCItcEi_6J6l2iuhABXq1OTg✅ PodDelas Melhores Momentoshttps://www.youtube.com/channel/UCYa1bLsG-RumuKrrznSdRHg✅ Playlist oficial com todos os episódioshttps://youtube.com/playlist?list=PLXEx5PB_zX1qkkx06VRZFepiRHheozMSRANFITRIÃ:

50歲後，人生才正要展開精彩的下半場。有人重新跳起舞、有人開始追夢、有人選擇回學校進修——但這一切的前提，是身體還撐得住。李婉萍營養師指出：「老得快或慢，關鍵其實藏在每天吃進去的東西裡。」到底有哪些營養是中年後不可忽視的保養底氣？尤其是這一味，竟被譽為延緩衰老界的救火隊！ ✅本集節目重點 1.年過50仍能青春再啟，但需提早佈局抗老的營養策略。 2.纖維質與蛋白質是維持體力與代謝的基本功。 3.營養師提供滋補聖品─靈芝的挑選4原則。 了解更多桂格雙效活靈芝>> https://stdfoods.cc/7btffp #桂格雙效活靈芝 #開啟青春進行式 【桂格雙效活靈芝滋補液】 延緩衰老標章：有助於降低血清中過氧化物之含量，經易老化動物模式的實驗結果，有助於延緩老化； 免疫調節標章，經動物實驗結果：有助於促進吞噬細胞活性，有助於促進自然殺手細胞活性。 *Kantar 凱度消費者指數資料指出，整體桂格靈芝品牌及桂格活靈芝滋補液系列於 2013 年 12 月 30 日至 2024 年 12 月 29 日之銷售金額分別為台灣靈芝滋補液市場第一之品牌及產品。 主持人：《50+》副主編顏理謙 來賓：營養師 李婉萍 製作團隊：50+整合傳播部 (本集節目由桂格合作企劃) -- Hosting provided by SoundOn

In this episode of Kantar's Future Proof Podcast, Nicole Jones speaks with Jesse Waldele from the Wall Street Journal about the evolving landscape of advertising and consumer trust. They discuss the paradoxical nature of today's consumers, the importance of building trust in a polarized environment, and strategies for engaging diverse audiences, particularly Gen Z. Jessie shares insights on optimizing advertising campaigns, leveraging offline channels, and ensuring brand safety. The conversation highlights the Journal's commitment to providing valuable content and analysis while adapting to the changing needs of advertisers. Hosted on Acast. See acast.com/privacy for more information.

How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today we speak with Panos Dimitropoulos, a seasoned semiotician and cultural strategy expert. Panos helps brands culturally connect in China. He spent over a decade in China, leading Kantar's cultural intelligence team, guiding clients through China's evolving symbolic landscape. He's also the founder of Two Words Agency.

Consumers and customers must remain at the heart of every decision, regardless of your industry. Hear from Julie Hamilton, former Chief Commercial Officer and Head of Global Sales at Diageo PLC, as she joins Kantar's Barry Thomas and Rachel Dalton on episode 84 of Kantar's Retail Sound Bites to discuss customer value creation, world-class customer leadership, career navigation, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Les Français sont de véritables papillonneurs lorsqu'il s'agit de faire leurs courses. Selon une récente étude de l'institut Kantar, un foyer type fréquente aujourd'hui près de neuf enseignes de supermarché différentes. Un chiffre en hausse constante (il n'était que de 7,8 en 2019), qui illustre une infidélité croissante envers les marques de grande distribution. Mais pourquoi ce phénomène ?Une quête prioritaire : les petits prixLa principale motivation de cette infidélité est économique. La crise inflationniste de 2022 et 2023 a profondément bouleversé les habitudes de consommation. Dans un contexte de hausse continue des prix alimentaires, les consommateurs sont devenus plus vigilants et mobiles. Leur objectif : trouver les meilleurs prix, quitte à changer régulièrement d'enseigne. Cette chasse aux bonnes affaires concerne aussi bien les produits du quotidien que les articles d'hygiène ou de beauté, désormais souvent achetés dans des discounters comme Action ou Normal, au détriment des grandes surfaces traditionnelles.La diversification des attentesOutre les prix, les Français recherchent également la qualité des produits, notamment dans les rayons bio, frais ou locaux. Aucune enseigne ne répond totalement à l'ensemble de ces critères pour tous les consommateurs. Résultat : chacun compose son propre parcours d'achat, en fonction des promotions ponctuelles, des offres ciblées, ou des programmes de fidélité personnalisés.Des enseignes à l'assaut de la fidélitéFace à cette versatilité, les distributeurs redoublent d'ingéniosité pour retenir leurs clients. Ils multiplient les initiatives : réductions ciblées à certaines heures, remises sur les produits bio, ou encore programmes adaptés aux foyers modestes. Les cartes de fidélité évoluent également, intégrant désormais des partenariats avec des services annexes (assurance, énergie…) ou des jeux à tirage type loto.Leclerc, champion de la fidélisationDans cette bataille, certaines enseignes tirent leur épingle du jeu. C'est le cas d'E.Leclerc, qui affiche le plus haut taux de fidélité : 29,1 % de ses clients y effectuent plus de 70 % de leurs dépenses. Les coopératives comme Hyper U/Super U (20,3 %) ou Intermarché (17,6 %) suivent, tandis que les enseignes comme Lidl, bien que très populaires, séduisent surtout une clientèle occasionnelle.En somme, les Français ne sont pas volages par caprice, mais bien par nécessité. Leur infidélité est un choix stratégique de consommation, dicté par le contexte économique et l'exigence croissante envers la qualité et les prix. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode, Jane Ostler speaks with Professor Koen Pauwels Associate Research Dean and Distinguished Professor of Marketing at D'Amore-McKim School of Business at Northeastern University and Mary Kyriakidi, Kantars Global Thought Leader, to discuss the current state of marketing, focusing on Kantar's Blueprint for Brand Growth. They explore the significance of meaningful difference in branding, the correlation between penetration and sales, and the importance of being present in the market. The conversation also delves into pricing power, the role of innovation, and the impact of AI on marketing strategies. Hosted on Acast. See acast.com/privacy for more information.

Le paiement fractionné est de plus en plus utilisé par les Français. Les crédits à la consommation et ses taux d'intérêts élevés sont en chute libre, de plus en plus de plateformes et de magasins proposent d'étaler le prix d'un achat sur plusieurs mois, sans frais.  Le paiement fractionné a progressé de 20% en un an selon une étude de l'institut Kantar et c'est surtout, car il s'est infiltré partout ! L'électroménager, l'électronique, les meubles, les vêtements et même les voyages, tout y passe. Qu'est-ce que les gens achètent en plusieurs fois ? Est-ce qu'il faut signer un contrat ? Écoutez la suite de cet épisode de Maintenant vous savez ! Un podcast écrit et réalisé par Maële Diallo Première diffusion : 18 décembre 2023 À écouter aussi : Qu'est-ce que le crédit social ? Pourquoi la dette publique de la France nous inquiète-t-elle tant ? Comment l'inflation peut-elle s'arrêter en France ? Retrouvez tous les épisodes de "Maintenant vous savez". Suivez Bababam sur Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adaptability, collaboration, and authenticity are traits that can get you far as a professional and leader. Hear from Cathy Horgan, foodservice and on-premise lead for OLIPOP, and Stephen Horgan, co-founder of InterContinental Beverage Capital, as they join Kantar's Barry Thomas and Rachel Dalton on episode 83 of Kantar's Retail Sound Bites to discuss career progression, leadership, and finding brand growth as CPG veterans. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar's Sustainable Transformation Practice, and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services.In this episode you'll discover:The surprising shift in societal values that's reshaping consumer buying habits    How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem    Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems    Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experienceRead the The marketing playbook for a circular economy and make sure you're subscribed to the Circular Economy Show to find out about our future episodes about  the playbook.

In this episode of The Sleeping Barber Podcast, hosts Mark Binkley and Vasilis Douros are joined once again by Mary Kirikiri, global thought leader at Kantar. They explore insights from Mary's CMO series, diving into future power, meaningful difference, and pricing strategy. The conversation covers how brand equity drives growth, the link between pricing power and perceived value, and why evidence-based marketing is essential for long-term success. From brand salience to pricing elasticity, this episode unpacks the tools marketers need to influence both consumers and the boardroom.Our Guest:Mary Kyriakidi Global Thought Leader @ Kantarhttps://www.linkedin.com/in/mary-kyriakidi-4a5a4a57/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps00:00 Introduction to the Podcast and Guest01:40 Inspiration Behind the CMO Series04:24 Mary's Journey to Global Thought Leader05:26 Kantar's Research Focus and Paradigm Shift09:36 Understanding Future Power and Meaningful Difference12:01 The Drivers of Future Power15:00 Mental vs. Physical Availability in Branding18:01 Accelerators for Growth in Branding22:04 Finding New Space for Brands24:20 The Link Between Pricing and Brand Strength24:50 Understanding Pricing Power and Elasticity27:40 The Importance of Brand Positioning29:02 Willingness to Pay and Perceived Differences32:12 Aligning Brand Value with Pricing Strategy35:01 Influencing Budget Decisions in Marketing39:11 The Role of Brand Trackers in Marketing StrategyBackground Research & Links:Blueprint for Brand Growth: https://www.kantar.com/campaigns/blueprint-for-brand-growth?Some links to the diary are below:https://www.kantar.com/inspiration/brands/diary-of-a-cmo-what-is-the-blueprint-for-brand-growthhttps://www.kantar.com/inspiration/brands/how-can-you-approach-the-cfo-to-argue-for-greater-investment-in-your-brandhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-i-am-a-small-brand-with-big-dreams-how-can-i-grow-fasterhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-is-your-categorys-ceiling-coming-down-on-youhttps://www.kantar.com/inspiration/brands/Diary-of-a-CMO-How-can-I-protect-my-brand-against-copycatshttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-the-secret-recipe-to-combat-private-labelhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-marketings-contribution-to-profithttps://www.kantar.com/north-america/expertise/brand-growth/brand-tracking

Will the tradition SEO we've come to know and master soon become obsolete? As generative AI reshapes search, learn what's next from James Cadwallader, co-founder and CEO of Profound, as he joins Kantar's Barry Thomas and Rachel Dalton on episode 81 of Kantar's Retail Sound Bites to discuss traditional to predictive search, new digital shelf strategies, human discovery, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn  

Les Français adorent toujours le fromage, mais les habitudes de consommation changent, selon une enquête Kantar que RTL vous dévoile en cette journée mondiale du fromage... Ecoutez Le conseil conso avec Armelle Lévy du 27 mars 2025.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Disruption is inevitable for US retailers and suppliers in the months ahead. Discover provocative and transparent ways to combat challenges ahead from Marissa DeMaio, Vice President of Marketing and Retail Sales Atalanta Corporation, as she joins Kantar's Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 81 of Kantar's Retail Sound Bites to discuss solution-based selling, product innovation, winning in club, and more. This episode also features Doug Hermanson, Kantar's principal economist, who dives into the macroeconomic state of retail. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

פודקאסט "השבוע" עם ליאור קודנר בימים שלישי וחמישי: תקציב המדינה צפוי לעבור השבוע, בן גביר חזר, גיוס החרדים הושתק ונראה שממשלת נתניהו חזקה כעת מתמיד. (01:34) הבחירות עוד רחוקות - אבל עם דודי חסיד, מנכ"ל מכון Kantar וסוקר 'כאן' חדשות, ננסה להבין את העמדות האמיתיות של הציבור הישראלי. למרות הספינים, הישראלים בעד ועדת חקירה ממלכתית והחזרת החטופים, רובם נגד נתניהו אבל אימצו עמדות ניציות. נדבר על הבוחרים של יאיר גולן, שמצליח לרכז סביבו מצביעים ימניים דווקא, על הימין הקיצוני שלא התחזק למרות המלחמה ועל שובו לזירה של נפתלי בנט. (27:40) רוית הכט והילו גלזר יצטרפו לשיחה הזו. ובהמשך על הדוד סם. (48:59) עם שגריר ישראל בארה"ב לשעבר מייקל אורן, שעבד עם ממשל טראמפ, ננסה להבין לאן חותר הממשל האמריקאי. נשאל ממה צריך לחשוש נתניהו ומדוע אנחנו בכלל מעניינים את הנשיא. See omnystudio.com/listener for privacy information.

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world. Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the topics, sessions, and activities she most looks forward to while in Chicago in early April. Next, Brian and Gabby turn their sights to the latest market research news, starting with the launch of the Global Data Quality Initiative updated Data Quality Pledge. Brian and Gabby discuss how they feel this is a step in the right direction to improve overall data quality. They are hesitant, though, since it is a pledge, and there is no one to hold people accountable to its standard other than self-regulation. They both agree that the pledge is probably a step toward some sort of regulation around data quality. In the second data quality story, they discuss the results and key takeaways from the new Data Quality Benchmarking Study released by the Insight Association. Brian and Gabby discuss some of the stats, including some that were somewhat surprising to both of them. You can get your free copy of the Insights Association Data Quality Benchmarking Report here. Next, Brian and Gabby talk about some of the recent headlines from around the market research industry, including ComScore's 2024 results, Glimpse's rebrand to Panoplai, and Disney shutting down FiveThirtyEight. In our final story, they touch on the reports about Kantar potentially looking to sell their Worldpanel/Numerator division. Thanks for listening! If you have headed to Pasadena for SampleCon, be sure to say hello to Kathleen Hock. If you will be in Chicago for Quirk, be sure to connect with Gabby or Abby Synder. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices