Podcasts about Kantar

In this episode, Nicki Morley, Global Innovation Lead at Kantar, and Little Moons' Ross Farquhar discuss how Little Moons turns early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the market to learn and iterate. Ross Farquhar shares how strong brand guardrails make innovation purposeful while the team experiments, tests, and scales new concepts at speed. He also unpacks how AI accelerates trend discovery and early exploration, with human judgment shaping what truly becomes a breakthrough.A sharp look at modern innovation discipline, where agility, insight, and smart tools create genuine competitive advantage. Hosted on Acast. See acast.com/privacy for more information.

Le smartphone reconditionné continue de gagner du terrain en France. Selon le Baromètre 2025 publié par l'entreprise Recommerce avec l'institut d'études Kantar, près d'un téléphone sur cinq utilisé aujourd'hui dans l'Hexagone n'est pas neuf. Plus précisément, 22 % des smartphones en circulation sont des appareils d'occasion remis à neuf, contre seulement 7 % en 2018. Une progression rapide qui témoigne d'un changement durable dans les habitudes de consommation. Au total, 45 % des Français déclarent avoir déjà utilisé un smartphone reconditionné. Et la tendance pourrait encore s'accélérer : plus d'un Français sur deux, 53 %, envisage d'en acheter un dans les prochaines années. Chez les jeunes de 16 à 34 ans, cette proportion grimpe même à 60 %.La première motivation reste économique. Pour 72 % des acheteurs, le prix constitue le principal argument. Les appareils reconditionnés sont en effet généralement vendus bien moins cher que les modèles neufs. L'argument environnemental arrive en seconde position : 36 % des consommateurs disent être sensibles à l'impact écologique, puisqu'un smartphone remis à neuf évite la fabrication d'un nouvel appareil et prolonge la durée de vie des composants. Autre évolution notable : les acheteurs se tournent davantage vers des professionnels. Près de 30 % passent désormais par leur opérateur téléphonique, devant les sites spécialisés en électronique (23 %) et les plateformes dédiées au reconditionné (20 %). Cette préférence traduit une attente forte en matière de garantie et de service après-vente.Car certaines réticences subsistent. Par exemple, 28 % des Français déclarent éviter le reconditionné parce qu'ils pensent — à tort — qu'il n'est pas garanti. En réalité, la loi impose des garanties comparables à celles d'un appareil neuf. Autre inquiétude : 39 % des consommateurs disent manquer d'informations sur la durée de vie réelle des téléphones reconditionnés. Le marché séduit particulièrement les familles. Selon l'étude, 60 % des parents affirment avoir déjà acheté un smartphone reconditionné pour leur enfant.Pour Augustin Becquet, directeur général de Recommerce, le secteur entre désormais dans une phase de consolidation. Après une forte croissance, l'enjeu est désormais de structurer l'offre et de renforcer la confiance des consommateurs, notamment en mettant en avant la qualité des processus de reconditionnement et les garanties associées. Reste aussi une autre bataille : la reprise des anciens téléphones. Près de 40 % des Français envisagent de revendre leur appareil, mais 37 % préfèrent encore le garder inutilisé dans un tiroir. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In dieser Folge von CX-Talks begrüße ich einen langjährigen Weggefährten und echten Branchenexperten: Matthias Grund. Er ist heute bei Ipsos tätig und blickt auf eine beeindruckende Karriere bei den drei weltweit größten Marktforschungsunternehmen zurück – Kantar, GfK und eben Ipsos. Ursprünglich als Statistiker gestartet, hat Matthias den Weg über die Kundenseite in der Pharmaindustrie zurück in die Beratung gefunden und prägt seit über zwei Jahrzehnten das Thema Customer Experience Management.▿ Alle Links und mehr Informationen findest du auf der Website www.cx-talks.com und in den ►Shownotes auf Spotify (Abonnenten des Podcasts), Apple ("Website der Episode"), alternativ auf https://cx-talks.podigee.io

Torna a crescere nel 2026 il valore dei brand italiani monitorati da BrandZ, l'annuale classifica firmata Kantar che mette in fila i 40 brand italiani a maggior valore. Quest'anno assistiamo al sorpasso di Enel su Gucci, seguiti da Ferrari e Kinder, rispettivamente al terzo e quarto posto. Ne abbiamo parlato con Federico Capeci, Managing Director Italia e Spagna di Kantar.Con la presidente di Coop Italia Maura Latini parliamo invece di "Close the Gap", la campagna Coop per l'inclusione e la parità di genere, giunta alla sua sesta edizione. E torna per il secondo anno "Dire, Fare, Amare", l'operazione di sensibilizzazione sulla necessità dell'educazione affettiva come materia scolastica obbligatoria. Focus sui trend dedicato invece alla "AMification", la tendenza che fa delle prime ore del giorno il valore aggiunto di prodotti e servizi: dal fenomeno soft clubbing all'happy hour con il caffè. E per la riflessione finale un film che ci ricorda come solo l'arte abbia il potere di aggiustare la vita.

Retail Sound Bites marks a major milestone with its 100th episode, celebrating four years of conversations at the intersection of retail, CPG, and commerce transformation. Hosts Barry Thomas and Rachel Dalton kick off the episode by reflecting on the journey so far and spotlighting the top 10 most‑listened‑to episodes from the past four years. The episode also features Ted Riedel, President of Kantar's North American Retail Practice, and James May, EVP of CPG & Hospitality. In a fast‑paced, candid conversation, they explore: ·       How modern health, GLP‑1s, and protein‑led innovation are reshaping portfolios ·       Why agentic commerce, AI, and algorithmic decision‑making are the next frontier ·       The evolving, often fractured but interdependent relationship between brands and retailers ·       Which KPIs matter less today and why incrementality, precision, and proprietary data matter more ·       What it really takes to future‑proof a CPG organization in 2026 and beyond Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn ·

In this episode of Kantar's Future Proof podcast, Jane Ostler speaks with Sian Davies, Global Consumer Planning Lead, Ready to Drink at Diageo, and Jauneen Tarin, Head of Shopper UK at Kantar, to discuss the evolving landscape of shopper marketing. From the evolution of shopper behaviour and the impact of digital channels to the critical role of leadership and culture, this episode is packed with practical examples and forward-looking perspectives on winning in the fast-changing world of ready-to-drink beverages. Hosted on Acast. See acast.com/privacy for more information.

The following article of the AI Cloud & Data industry is: “The Future of Marketing: Navigating AI Agents, GEO, Treatonomics” by Mauricio Martínez, Managing Director, Kantar Mexico (AA2519)

The following article of the E-Commerce & Retail industry is: “What Are Brands in Mexico Doing Despite Economic Uncertainty?” by Mauricio Martínez, Managing Director, Kantar Mexico.

פודקאסט "השבוע" עם ליאור קודנר בימים שלישי וחמישי: (01:33) תאריך עוד אין, אבל אין גם ספק שהמערכת הפוליטית בישראל מתחילה להסתדר לקראת הבחירות. שמות חדשים מודיעים על כניסה לפוליטיקה, דפי מסרים נשלפים ויו"ר האופוזיציה לפיד מזהיר מפני הפסד של הגוש המנתנגד לנתניהו. עם נעה שפיגל נדבר על המהלכים הפוליטים ועל הרשימות המתגבשות, מאבקי הכוח ובורסת השמות. דודי חסיד, מנכ"ל Kantar וסוקר ראשי של תאגיד השידור הציבורי וישראל היום, יספר לנו על 20 מנדטים שעוד לא יודעים למי יצביעו, האיחודים שכנראה יהיו, על אביגדור ליברמן שהולך ומתחזק ועל אחוז ההצבעה שיהיה הפעם קריטי במיוחד בעבור הליכוד והמפלגות הערביות. בהמשך (31:34), איך הפכו המכוניות לכלי ריגול מתוחכמים. עומר בן יעקב פרסם השבוע תחקיר שחושף איך חברות ישראליות פיתחו ומכרו כלי סייבר שמשתמשים במערכות הדיגיטליות של האוטו כדי לאסוף עלינו מידע. מסתבר שמד לחץ האוויר יכול להפוך לא רק לסכנה לפרטיות, אלא לאיום ביטחוני. ולבסוף (48:31), מה קורה לבנאדם שמצליח להתנתק מהזהות הלאומית שלו? הסופרת ארנה קזין ניסתה להחליף את הזהות הישראלית שלה דווקא בזהות סקוטית. זה נגמר בספר חדש ובתובנות מעניינות על ההבדל בין סקוטים חביבים לישראלים עצבניים, על מדינה שהלכה רחוק מדי עם יצר הנקם שלה וגם בהבנה שלכל לאום יש שלדים אפלים בארון.See omnystudio.com/listener for privacy information.

Zatímco průzkumy Kantar potvrzují českou podporu muniční iniciativy, Andrej Babiš v televizi oživuje ruskou propagandu o zmařeném míru na Ukrajině. Nové spisy z kauzy Epstein mezitím odkrývají korupci britských špiček a ruský vliv v Silicon Valley. Na technologické frontě čelí TikTok obvinění z návykového designu a Pavel Durov zneužívá Telegram k otevřenému boji se španělskou vládou. Nadšení z umělé inteligence navíc brzdí oxfordská studie, podle níž AI v medicínské praxi selhává na lidské neschopnosti komunikovat.Celé epizody na https://www.herohero.co/kanarcivsiti . A nebo si kupte naše trička na https://www.neverenough.shop/kanarci . Podcast pro Vás připravují @alexalvarova a @holyj . Hudba a sound engineering: PsyekTwitter Spaces moderuje @jiribulan .Najdete nás na www.kanarci.online

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.  They look into Amazon Ads' Model Context Protocol, OpenAI's minimum spend for ChatGPT advertising, and Google shutting down an initiative comparing YouTube viewing with traditional TV and streaming.0:00 Introduction1:27 Amazon unveils MCP12:15 OpenAI testing ChatGPT ads21:39 Google halts Kantar & Barb initiative 

What will value really mean for food and beverage in 2026? On the latest episode of Retail Sound Bites, Barry Thomas and Rachel Dalton sit down with Brian Choi, CEO of The Food Institute, to unpack the forces reshaping the industry, including deeply value‑obsessed consumer to the rise of challenger brands and experience‑led innovation.

Hear from Patagonia, Primark, Kantar and Nestlé on credible sustainability communications and how to deepen consumer trust in turbulent times. As consumers pay closer attention to brands' sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly. The second webinar in the series focuses on consumer-facing brands and retailers. We explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing.  Discussion will cover what works (and what does not) in campaigns and product communication, approaches to avoiding greenwash and “greenhush” while staying ahead of regulation, and how to measure whether sustainability communication is building trust and influencing behaviour. Panellists include: Sarah Whittaker, head of sustainability communications, Primark Ozlem Senturk, senior partner, global sustainable transformation practice, Kantar Katja Seidenschnur, global head of sustainability nutrition, Nestlé  Wendy Savage, senior director, social impact and transparency, Patagonia This session was moderated by Ellen Atiyah, senior stakeholder engagement and sustainability communications manager, Innovation Forum.

This episode explores the adverts that really work!  We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola's personalised bottles to Amazon's festive storytelling and Ariel's “Share the Load” campaign. Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.  

In this episode of Kantar's Future Proof podcast, Simon Atherley, Head of Marketing Effectiveness at Kantar UK, is joined by Biren Kalaria, Google UK's Managing Director of Measurement, Analytics & Data, to unpack how marketers can better connect marketing effectiveness to business growth as we head into 2026. Biren shares his perspective on the persistent gap between marketers and the C-suite, the importance of unified KPIs, and why long-term effects remain under-measured. Tune in for practical guidance on bridging internal divides, strengthening measurement foundations, and using AI and creators to drive stronger, more confident marketing decisions in 2026. Hosted on Acast. See acast.com/privacy for more information.

Dans ce nouvel épisode de L'Empreinte, Alice Vachet reçoit Daniel Sauvaget, Président et fondateur d'Ecomiam, chaîne de produits surgelés 100% d'origine France. Le surgelé a envahi les cuisines françaises Dans les années 1960, les surgelés représentaient une véritable révolution. Le fameux poisson pané surgelé est un bouleversement sociétal et économique qui permet notamment aux femmes de passer moins de temps derrière les fourneaux. Depuis, les foyers se sont équipés de congélateurs, le surgelé a continué sa belle croissance et c'est aujourd'hui près de 7 milliards d'euros de chiffre d'affaires en France. Et 98,6 % des ménages en achètent, selon une récente étude de Kantar. Mais comment est-ce qu'on peut allier la praticité pour le consommateur et le respect de la planète ?  La réponse dans ce nouvel épisode. Dans chaque épisode de L'Empreinte, nous tentons de comprendre comment les marques s'engagent et agissent concrètement, ou non, dans la transformation positive de notre société. Notre objectif est simple : tendre notre micro aux dirigeantes et dirigeants de grandes entreprises, de PME, de start-ups, pour leur donner la parole sur leurs engagements et, par la même occasion, tenter de répondre à des questions que nous nous posons toutes et tous. Alors, comment les marques d'aujourd'hui s'engagent ou non, pour notre planète ? La réponse chaque semaine dans L'Empreinte ! Bonne écoute ! Crédits : Production : Bababam Interview : Alice Vachet Avec la participation de Daniel Sauvaget, Président et fondateur d'Écomiam Learn more about your ad choices. Visit megaphone.fm/adchoices

Dans ce nouvel épisode de L'Empreinte, Alice Vachet reçoit Daniel Sauvaget, Président et fondateur d'Ecomiam, chaîne de produits surgelés 100% d'origine France. Le surgelé a envahi les cuisines françaises Dans les années 1960, les surgelés représentaient une véritable révolution. Le fameux poisson pané surgelé est un bouleversement sociétal et économique qui permet notamment aux femmes de passer moins de temps derrière les fourneaux. Depuis, les foyers se sont équipés de congélateurs, le surgelé a continué sa belle croissance et c'est aujourd'hui près de 7 milliards d'euros de chiffre d'affaires en France. Et 98,6 % des ménages en achètent, selon une récente étude de Kantar. Mais comment est-ce qu'on peut allier la praticité pour le consommateur et le respect de la planète ?  La réponse dans ce nouvel épisode. Dans chaque épisode de L'Empreinte, nous tentons de comprendre comment les marques s'engagent et agissent concrètement, ou non, dans la transformation positive de notre société. Notre objectif est simple : tendre notre micro aux dirigeantes et dirigeants de grandes entreprises, de PME, de start-ups, pour leur donner la parole sur leurs engagements et, par la même occasion, tenter de répondre à des questions que nous nous posons toutes et tous. Alors, comment les marques d'aujourd'hui s'engagent ou non, pour notre planète ? La réponse chaque semaine dans L'Empreinte ! Bonne écoute ! Crédits : Production : Bababam Interview : Alice Vachet Avec la participation de Daniel Sauvaget, Président et fondateur d'Écomiam Learn more about your ad choices. Visit megaphone.fm/adchoices

Ma chère Sophie, c'est officiel, selon une récente étude Kantar pour EBay plus d'un quart des Français n'hésitent pas à revendre leurs cadeaux pourris reçus à Noël

Ma chère Sophie, c'est officiel, selon une récente étude Kantar pour EBay plus d'un quart des Français n'hésitent pas à revendre leurs cadeaux pourris reçus à Noël

DMN501 10 เทรนด์การตลาดปี 2026 จาก Kantar by CREATIVE TALK

Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.

On Episode 754 of The Core Report, financial journalist Govindraj Ethiraj talks to Biswapriya Bhattacharjee, Director, B2B and Technology- South Asia, Kantar as well as Connor Hill, Global Director Circular and Sustainable Living, IKEA.SHOW NOTES(01:00) Markets need two cues to turn around, they are not in sight(02:06) The rupee turns around after the RBI goes on attack mode(04:12) Let this sink in: Silver is up 128% this year(05:43) Geopolitical tensions center around Venezuela with US blockades, oil prices rise. The IEW Segment(08:43) There are over 300 million digital only consumers of media, what does that mean?(17:55) Youth world over want more recyclable materials, how are companies like IKEA responding to that?Register for India Energy Week 2026https://www.indiaenergyweek.com/forms/register-as-a-delegateFor more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠

DMN501 10 เทรนด์การตลาดปี 2026 จาก Kantar by Narongyod Mahittivanicha

In this episode of Retail Sound Bites, Jeff Maloy, vice president of retail, sales, and shopper, and Rohan Mazumdar, vice president of retail consulting, at Kantar, join hosts Rachel Dalton and Barry Thomas in a discussion about this year's PoweRanking® findings. Kantar's PoweRanking® report is the industry's leading assessment of best-in-class manufacturers and retailers. In an annual survey, companies are ranked on a range of factors, from strategic metrics to business fundamentals, capturing input from several key industry leaders. This year's report found that in a year defined by market fluctuation and growth challenges, "relevance" is key to joint retailer and manufacturer growth. View the executive summary to understand how to win the relevance battle and learn strategic imperatives for 2026 and beyond. Exclusive | NYC's Meadow Lane gourmet grocery debuts amid affordability crisis | New York Post​ First Walmart-branded store opens in Africa | Chain Store Age​ The AI trifecta transforming CPG and retail​ https://www.retaildive.com/news/winners-losers-black-friday-2025/806610/​ https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record​

Apoyo al autoempleo sigue activo en Edomex  Protesta de productores en Palmillas por Ley de Aguas  Israel dice que restos de Hamas no son de rehenesMás información en nuestro Podcast

Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company's ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don't), and the real customer pain points they are tackling each and every day. For Further Reading: Embedding Artificial Intelligence in the World's Largest CompaniesLeveraging GenAI for Connected InsightsKantar forecasts ten marketing trends for 2026 strategic planningMMA and Kantar unveil how consumers are using AIMore about KAiA Listen on your favorite podcast app: https://pod.link/1715735755

In this episode of Food for Thought Leadership, Food Institute vice president of content and client relationships Chris Campbell sits down with Barry Thomas, senior thought leader at Kantar, to unpack the rapid rise of agentic AI — a new class of AI systems that don't just generate information, but take action on behalf of the user. Thomas explains why agentic AI represents a foundational shift in how consumers discover, evaluate, and shop for products. He explores how AI-powered shopping apps, answer-engines, and agentic browsers are reshaping the digital journey, and why businesses should prepare now for changes that will accelerate through 2026. The conversation also dives into how this technology impacts retailers, CPG manufacturers, and foodservice operators — from the rise of metadata marketing and AI-optimized product visibility to the growing influence of user-generated content in agentic shopping environments. Thomas outlines the challenges ahead: data governance, shifting retail media dynamics, consumer trust, and the delicate balance between authenticity and automation. With younger demographics adopting AI at record speed, the companies that invest in upskilling and AI-readiness today stand to gain the strongest competitive advantage tomorrow. More About Barry Thomas: Barry is one of Kantar's foremost global commerce experts with a distinguished history of serving customers, partners, and people throughout his more than 30 years in the retail, food service, and FMCG industries. His 25-year career with The Coca-Company featured landmark achievements in the areas of customer leadership, customer marketing, ecommerce, innovation, consumer insights, category management, and future strategies. Before joining the Coca-Cola system, Barry worked for Pfizer (formerly Wyeth-Ayerst) for seven years in commercial, customer, marketing, and insights roles. Barry earned a bachelor's degree in business from the University of North Florida and an MBA from Mercer University. He is currently on the advisory boards of the Digital Marketing Institute, George Washington University Digital Marketing Program, and the Fellowship of Christian Athletes. More About Kantar: Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We combine the most meaningful attitudinal and behavioral data with deep expertise and technology platforms to track how people think and act. To learn more, visit https://retailiq.kantar.com/.

Kevin M. Yates is known in the global training, learning, and talent development community as the L&D Detective®. He solves measurement mysteries and investigates how training and development as an experience and L&D as a function contribute to the workplace performance ecosystem. Kevin uses facts, clues, and evidence to uncover the truth about impact, focusing on collective contributions that influence business and human performance. He has used his measurement expertise in roles with world-renowned brands including Grant Thornton, Kantar, McDonald's, and Meta (Facebook). He is also president and founder of Meals in the Meantime, a nonprofit providing free, fresh, healthy, and high-quality food for people in need through pop-up pantries in the Chicagoland south suburbs.Website: kevinmyates.comLinkedIn: linkedin.com/in/kevinmyatesFacebook: facebook.com/kevmyatesThis episode is very kindly sponsored by The Content Consultancy, founded by Content Confidence Coach, Kate Llewellyn. Tell me, are you a business owner who finds content creation overwhelming or inconsistent?It's time to stop doing what you think you "should" or "must." It's time to start doing your marketing, your way!Kate helps serious entrepreneurs and business leaders cut through the noise to build a powerful content strategy that actually drives growth.Join her membership, The Confident Content Creators Club, for the structure and clarity you need to Plan with Purpose and Create Content with Confidence.Ready for an immediate mindset shift?Grab Kate's free, four-day Content Confidence Audio Series. It's designed to instantly help you identify your limiting beliefs and the specific barriers stopping your content creation success.Sign up today and stop letting self-doubt drive your business marketing: thecontentconsultancy.com/content-confidence-audio

In dieser Folge des Marketing Transformation Podcasts sprechen Erik und Dr. Peter Aschmoneit, CEO und Mitgründer von Quantilope, einer Consumer Intelligence Plattform, über verschiedene Aspekte der Marktforschung und Markenwachstum. - Wie entstand die Idee für Quantilope? - Wie positioniert sich Quantilope im Wettbewerb zu den traditionellen Marktforschungsunternehmen (wie z.B. Kantar und Nielsen)? - Mythen der Marktforschung und des Markenwachstums - Wettbewerbsanalyse und Datennutzung Über Dr. Peter Aschmoneit: Peter Aschmoneit ist Mitgründer und CEO von Quantilope und zählt zu den prägenden Köpfen der modernen, technologiegetriebenen Marktforschung. Nach seiner Promotion an der Universität St. Gallen arbeitete er viele Jahre in führenden Marketingpositionen bei internationalen Konsumgüterunternehmen wie Unilever, Danone und Fuchs. Diese Erfahrung aus der Markenführung verbindet er heute mit tiefem Marktforschungs-Know-how und starkem unternehmerischem Denken. Mit Quantilope verfolgt er die Vision, Insights-Prozesse durch Automatisierung, Software und KI radikal zu vereinfachen und Unternehmen schneller zu besseren Entscheidungen zu führen. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

In the latest episode of the Sleeping Barber Podcast, Marc Binkley and Vassilis reflect on their conversation with Jane Ostler Chief Insights officer at Kantar.Marc and Vassilis discuss the challenges brands face in a rapidly changing environment, particularly focusing on the impact of AI on branding and marketing strategies. They explore the concept of 'sea of sameness' in branding, the importance of distinguishing between trends and strategy, and the unique challenges faced by small brands. The conversation emphasizes the need for strategic clarity and the irrefutable principles of brand growth, regardless of technological advancements.You won't want to miss it!Takeaways:AI can contribute to a sea of sameness in branding.Brands must avoid dullness and strive for uniqueness.Understanding the difference between strategy and tactics is vital.Small brands face unique challenges in acquiring customers.Brand growth principles remain constant despite changing technologies.Trends should not replace core marketing strategies.Strategic clarity is essential for effective marketing execution.Small brands should focus on encouraging customer switching.The market is constantly changing, requiring adaptability.Innovation is crucial for brand differentiation.Chapters00:00 - Introduction to the Podcast and Themes00:55 - The Sea of Sameness and AI's Role08:30 - Trends vs. Strategy in Marketing14:15 - The Unique Challenges of Small Brands19:54 - Core Principles of Brand Growth

Jane Ostler, Chief Insights Officer at Kantar, joins V and Marc to discuss 20 years of BrandZ data and what it reveals about brand growth. We explore the Meaningful, Different, Salient framework, why relative difference beats absolute uniqueness, and how marketers can separate strategic principles from tactical noise. Jane explains how small brands can compete without massive budgets, why trends shouldn't replace strategy, and how AI risks creating a "sea of sameness." From the Blueprint for Brand Growth to 2026 marketing trends, this conversation challenges conventional thinking about differentiation and brand building.Speaker BioJane Ostler is Chief Insights Officer at Kantar, where she leads the global BrandZ study, now in its 20th edition. She was a lead author of the Blueprint for Brand Growth, a comprehensive analysis based on billions of data points that established the Meaningful, Different, Salient (MDS) framework. Jane oversees Kantar's research into brand equity, marketing effectiveness, and consumer behaviour, producing reports including Marketing Trends 2026, Media Reactions, and Outstanding Innovation. Her work proves that strong brands consistently outperform stock market indices and that brand equity has measurable financial value. Chapters[00:00] Introduction: Relative difference vs. absolute uniqueness[01:34] The Meaningful, Different, Salient (MDS) framework[03:50] Four principles of brand growth from the Blueprint[05:56] Trends vs. principles: Understanding the difference[08:24] Should marketers stop chasing trends?[10:45] Current marketing trends for 2025-2026[15:30] AI visibility strategy and LLM optimization[22:15] How to measure marketing effectiveness[28:40] BrandZ Top 100 brands insights[38:46] Can small brands compete with limited budgets?[43:43] The "sea of sameness" risk from AI[45:07] Where to learn more about Kantar's researchReferencesBrandZ 2025 Report (20th Edition)https://www.kantar.com/inspiration/brands/brandzAnnual ranking of the world's most valuable brands with comprehensive brand equity analysisBlueprint for Brand Growthhttps://www.kantar.com/inspiration/brands/blueprint-for-brand-growthKantar's comprehensive study analyzing billions of data points on what drives brand growth, including specific guidance for small brandsMarketing Trends 2026https://www.kantar.com/inspiration/campaigns/marketing-trends-2026Data-backed analysis of emerging marketing trends including creators, AI visibility, and experiential marketingMedia Reactions Reporthttps://www.kantar.com/inspiration/advertising-media/media-reactionsResearch on media channel effectiveness and consumer responseOutstanding Innovation Reporthttps://www.kantar.com/inspiration/innovation/outstanding-innovationAnalysis of innovation strategies and...

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠Email Jasravee at jasravee@gmail.com

In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the ability to integrate their product into creator content and consumers are loving it. The data shows a 60% increase in purchase intent after exposure to in-scene media. Why? In-scene media creates a non-disruptive, engaging experience for viewers and significantly outperforms traditional advertising methods. Backed by fresh research from Rembrand and Kantar, this episode uncovers eye-opening results—think dramatic lifts in brand awareness, recall, and purchase intent when brands show up inside the content people love. Discover why consumers are gravitating toward seamless, in-scene brand integrations and how this approach is rewriting the rules of engagement. Tune into this episode and join Nicole Jones, Kantar's Chief Media Commercial Officer, and Rembrand's Chief Marketing Officer, Cory Treffiletti, as they dive into what's working, what's next, and how marketers can harness the power of authenticity and innovation to stand out in a crowded media landscape. Expect actionable takeaways, bold predictions, and a front-row seat to the future of advertising. Hosted on Acast. See acast.com/privacy for more information.

On Episode 730 of The Core Report, financial journalist Govindraj Ethiraj talks to Pawan Kumar, President at the Seafood Exporters Association of India as well as Soumya Mohanty, Managing Director and Chief Solutions Officer, South Asia at Kantar and Graham Staplehurst, Director at Kantar BrandZ.SHOW NOTES(00:00) The Take: Finding Mechanics(04:21) Indian markets in sniffing distance of all-time highs again, Sensex crossing 85,000 after 14 months(05:56) Oil India announces strategic collaboration with Total Energies of France for exploration: the IEW Segment(07:55) India's seafood exporters are putting up a fight, with some help from the Government(16:46) India's most valuable brand is..Register for India Energy Week 2026https://www.indiaenergyweek.com/visit/visitor-registration/Register for the 3rd Edition of the Algorand India Summit https://algorand.co/india-summit-2025For more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠

Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence at Kantar, as they explore how bold choices and an unwavering commitment to your brand's magnetic north can drive extraordinary results.When you know competitors will outspend you, creative quality isn't just important, it's essential. Great advertising amplifies your media investment, making it feel like you've spent more than you have.In this episode, Dani shares how KFC's success at Christmas and beyond came from breaking traditions, ignoring the temptation to follow customer feedback, and staying true to what the brand stands for. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Retail Sound Bites, Rachel Dalton and Anna Estlund, VP of strategy, insights, and analytics at Pernod Ricard, discuss five critical steps to turn insights into real-time activation for commercial teams. They also discuss the blurring boundaries between alcohol and non-alcohol categories, the rise of modern health and moderation trends, premiumization despite economic headwinds, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/top-10-lessons-from-the-create-2025-restaurant-show The 2025 Retail Intelligence Report | Progressive Grocer https://www.grocerydive.com/news/amazon-whole-foods-store-within-store-automated-micro-fulfillment/804749/ https://www.businessinsider.com/tiktok-shop-exec-ai-is-powerful-tool-for-ecommerce-fraud-2025-11 https://www.modernretail.co/technology/walmart-adds-ai-generated-audio-summaries-to-select-product-pages/

Join host Rachelle Minnis, Chief Media Solutions Officer at Kantar, as she welcomes Michael Nevski, Director of Global Insights at Visa, for a deep dive into the future of consumer insights and brand strategy. Discover how Visa blends economic forecasting with real-world consumer behavior to drive innovation, build trust, and stay ahead in a rapidly evolving digital landscape. Explore the impact of AI on actionable insights, the emotional drivers behind today's spending decisions, and the strategies that help brands navigate economic uncertainty. Whether you're a marketer, strategist, or simply curious about the future of payments, this episode offers a behind-the-scenes look at how data is transforming brands—and what it means for the future of business. Hosted on Acast. See acast.com/privacy for more information.

As audiences increasingly turn to ad-free streaming and marketers grapple with a fragmented media landscape, OOH stands out as a channel where consumer receptivity is on the rise. From dynamic formats to real-time interactivity, OOH offers brands unique opportunities to connect with consumers in public spaces—where they shop, search, and engage with products and services.With the global OOH market projected to hit $50.52 billion by 2025 and U.S. revenues reaching record highs, this is a conversation you won't want to miss. Nicole Jones, Chief Media Commercial Officer at Kantar, dives into the growing influence of Out-of-Home (OOH) advertising and why it's becoming a critical component of the modern media mix, with special guest Dan Levi, EVP and CMO of Clear Channel Outdoor Americas. Dan also shares new learnings from a recent five-year study from Kantar and Clear Channel Outdoors on OOH's role in driving major results in advertising. Tune in and discover how to unlock the full potential of Out-of-Home advertising, gain actionable insights, and learn why OOH deserves a place in every brand's media strategy. And to learn more about the study, click here. Hosted on Acast. See acast.com/privacy for more information.

Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize creative, and integrate OOH into modern campaigns.

In this episode, Rachel Dalton and Barry Thomas sit down with Bala Gurumoorthy, VP of Category Management at Ferrero USA, to discuss the evolving landscape of convenience retail and the future of category management. Together, they uncover fantastic insights from the recent NACS event, Ferrero's approach to omnichannel strategy, and how category management is transforming from a back-office function to a true growth driver. A few of our favorite insights from Bala: "Category management is evolving from back office to growth architect." "Don't just report the news—create the news." "Be bold. Stay current. Stay externally focused." Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://www.retaildive.com/news/retail-ai-chatbot-consumers/803573/ Dollar Tree enhances multi-price strategy with AI Playbook: 5 Shopper Missions Every Category Manager Should Be Watching | Path to Purchase Institute https://www.retaildive.com/news/retail-ai-chatbot-consumers/803573/ https://www.cnbc.com/2025/10/21/wawa-stealing-customers-from-wendys-burger-king-starbucks.html https://www.nytimes.com/2025/10/26/style/nordstrom-catalog.html

Kantar's Media Reactions 2025 study revealed TikTok's enduring appeal to consumers as a global advertising platform. Five years after its explosive rise, TikTok continues to set the standard for authentic and engaging content. What's behind this sustained success? On this special episode of Kantar's Future Proof Podcast, Gonca Bubani, Global Media Director at Kantar, is joined by Esteban Ribero, Global Research Leader, Marketing Science at TikTok. Together, they explore how TikTok's approach to authenticity, creators, and advertising has evolved, and what it means for brands aiming to capture quality attention in a fragmented media landscape. Tune in for a behind-the-scenes look at why TikTok remains a favourite and discover what's next for brands looking to make an impact in 2026. And to learn more about Media Reactions' free guide to 2026 planning visit Kantar Hosted on Acast. See acast.com/privacy for more information.

In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down with Anastasia Leng, founder and CEO of Creative X, and Duncan Southgate, Global Creative and Media Lead at Kantar, to explore how artificial intelligence is reshaping the way brands measure and optimise creative content.Anastasia shares her journey from Google to launching Creative X, revealing how a personal challenge led to the creation of a platform now used by some of the world's biggest brands. She discusses the new partnership between Kantar and Creative X, and how integrating AI-powered insights is helping marketers make smarter decisions about creative and media investment.Together, they unpack the rise of GenAI, the explosion of content, and the challenges brands face in maintaining creative consistency at scale. The conversation also delves into the creator economy, with fresh data on how influencer content is driving brand impact and why getting the basics right still matters.Tune in to hear why combining creative and media measurement is the next big step for marketers, and what the future holds for advertising effectiveness in an AI-driven world. Hosted on Acast. See acast.com/privacy for more information.

A recent survey by Fairtrade, with research undertaken by Kantar, finds 86% of shoppers want brands to be upfront about sourcing and more than half (55%) think businesses should take a ‘large amount' or ‘full responsibility' for protecting the human rights of workers in their supply chains.The study found that 59% of UK adults support Human Rights and Environmental Due Diligence (HREDD) legislation, while just 9% oppose it, showing strong public backing for government action and responsible business practices.Sustainability and purpose matter in communications. They help you build trust and credibility, they help you attract and retain talent and they help you drive innovation in green technologies. In a special PRmoment podcast, inspired by the final deadline for the Sustainability and Purpose Awards we're chatting to The Fairtrade Organisation's Martine Parry about its Fairtrade Fortnight Research and its implications for communicators.Before we start a reminder that PRmoment's Sustainability & Purpose Awards final entry deadline is on Wednesday 15th October. Take a look at all the categories on the microsite.Here's a summary of what PRmoment founder Ben Smith and Martine Parry discussed on this week's show:75% of UK adults believe their shopping habits are the most meaningful way to help build a fairer world. Martine and Ben discuss the implication of this for brand communicators.Is the value of the ‘green pound' (total ethical spend in the UK) still a relevant measure of consumer ethical and sustainability spending trends?Fairtrade's research identified 2 sustainability and purpose personas, what are they?How can brands encourage consumers to shop “fair”?It's a busy media agenda but is there still room for sustainability and purpose related stories?Define what authentic sustainability storytelling looks like in 2025?What is the Human Rights and Environmental Due Diligence (HREDD) legislation and why is it important for communicators who are worried about reputation issues resulting from their supply chains?As a judge in the Sustainability and Purpose Awards, what sort of work is Martine looking forward to seeing this year?

We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads. Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Retail Sound Bites, we unpack the most compelling themes and takeaways from three powerhouse industry events—Shoptalk, Groceryshop, and Velocity. Hosts Barry Thomas and Rachel Dalton are joined by two of Kantar's leading voices in shopper intelligence: Leigh O'Donnell, Head of Shopper and Category Insights, and Julie Craig, Vice President of Shopper Insights. Together, they explore how the retail landscape is evolving across formats, cultures, and consumer behaviors. From the lasting impact of GLP-1 medications on grocery shopping habits to the reinvention of the in-store experience, this episode dives into the forces reshaping how shoppers engage with brands. The conversation also highlights the rise of omnichannel strategies, the growing influence of Latino consumers, and the importance of cultural relevance in building brand loyalty. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Advertising across the Meta portfolio is changing thanks to AI. In this edition of Future Proof, Jane Ostler, EVP, Global Solutions Marketing and Thought Leadership at Kantar, talks to Derya Matras, Vice President of EMEA Global Business Group at Meta, about how the company has been evolving its advertiser tools and how AI is giving advertisers greater control over the ways in which they can invest. Derya also shares the details of her career journey, from management consulting to leading Meta's operations across Europe, the Middle East and Africa, and explains why execution is everything in tech. Meta's approach of ‘launch first, optimise later' makes sense as the best pathway to perfection, she says. Hosted on Acast. See acast.com/privacy for more information.

What's the key to turning research into lasting brand growth? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with ⁠Heather O'Shea⁠, Chief Research Officer at Alter Agents. With a career spanning Snapchat, Twitter, and Kantar, Heather shares her expertise on consumer insights, research methods, and how brands can better understand their audiences. She explores how qualitative and quantitative research work together, how AI is transforming the speed of insights, and how neuroscience reveals subconscious behaviors. Heather also discusses shifting consumer values, particularly among Gen Zers, the pitfalls of obsessing over clicks, and why marketers should focus on long-term brand growth. She also reflects on her move from client-side to agency-side research and offers practical advice for marketers looking to get closer to their audiences.What You'll Learn:How leading brands use insights to tackle tough business challengesThe difference between qualitative and quantitative research, and when to use eachWhy AI is transforming qualitative analysis and speeding up researchThe role of neuroscience in uncovering subconscious consumer behaviorsHow platforms like Snapchat use research to guide marketers on effective activationThe shift from client-side to agency-side research, and what that means for insights workHeather's Top 3 Tips for Effective Research Give people space — During research, step back and let conversations flow naturally to reveal unexpected insightsLook past your assumptions — Keep an open mind to discover what you weren't looking for.Move beyond clicks — Prioritize meaningful metrics that show true impact and support long-term brand growthThe Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!0:03:38 – What keeps brands up at night: premium, value, and video influence0:07:09 – Why Gen Z expects brands to take a stand0:09:32 – Research methods: qualitative, quantitative & mobile ethnographies0:14:19 – Using neuroscience and immersion to uncover true behavior0:16:55 – Strengths and drawbacks of qualitative vs. quantitative research0:21:11 – How AI helps analyze unstructured qualitative data0:25:50 – Partnering with platforms like Snapchat for trend insights0:31:42 – Moving from client-side to agency-side research0:35:16 – Heather's career lessons & finding the right fit0:44:14 – The future of market research & role of AI0:47:40 – Practical tips to better understand your audience0:50:22 – The one metric Heather would scrap: clicks

What happens when neuroscience meets AI in the world of CPG? We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the nonconscious mind and large language models are transforming innovation, marketing, and product development.

Kantar's Media Reactions 2025 study found that consumers rank Amazon the #1 global media brand for ad preference. In fact, Amazon, Twitch, and Prime Video—all Amazon brands—appear in three of the top five most preferred ad platforms for consumers worldwide. Why? Amazon's approach to creating native, non-intrusive experiences across all Amazon environments including shopping, streaming, and live content. On this special episode of Kantar's Future Proof Podcast, Nicole Jones is joined by Chris Mullins, Head of Measurement Product Marketing at Amazon Ads to uncover why consumers gravitate toward Amazon's ad platforms. Chris shares his journey to Amazon Ads and offers a behind-the-scenes look at the strategies driving some of the most talked-about campaigns, including the launch of contextual AI pause ads and creative playbooks for live sports. Whether you're a marketer, strategist, or simply curious about the future of media, this episode is packed with actionable insights and forward-thinking perspectives on creativity, measurement, and the next wave of advertising innovation—plus, a look at why Amazon is leading the way in consumer ad preference according to Kantar's latest research. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Tech Talks Daily, I speak with Jane Ostler from Kantar, the world's leading marketing data and analytics company, whose clients include Google, Diageo, AB InBev, Unilever, and Kraft Heinz. Jane brings clarity to a debate often clouded by headlines, explaining why AI should be seen as a creative sparring partner, not a rival. She outlines how Kantar is helping brands balance efficiency with inspiration, and why the best marketing in the years ahead will come from humans and machines working together. We explore Kantar's research into how marketers really feel about AI adoption, uncovering why so many projects stall in pilot phase, and what steps can help teams move from experimentation to execution. Jane also discusses the importance of data quality as the foundation of effective AI, drawing comparisons to the early days of GDPR when oversight and governance first became front of mind. From Coca-Cola's AI-assisted Christmas ads to predictive analytics that help brands allocate budgets with greater confidence, Jane shares examples of where AI is already shaping marketing in ways that might surprise you. She also highlights the importance of cultural nuance in AI-driven campaigns across 90-plus markets, and why transparency, explainability, and human oversight are vital for earning consumer trust. Whether you're a CMO weighing AI strategy, a brand manager experimenting with new tools, or someone curious about how the biggest advertisers are reshaping their playbooks, this conversation with Jane Ostler offers both inspiration and practical guidance. It's about rethinking AI not as the end of creativity, but as the beginning of a new partnership between data, machines, and human imagination.