Podcasts about Kantar

The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world.Follow Anita on LinkedIn at: https://www.linkedin.com/in/anita-watkins-8b33224Follow the Insights Association online at: https://www.insightsassociation.org/Anita answers these questions:You spent two decades at Kantar, most recently as Chief Solutions Leader for Creative, Innovation, and Qualitative — and now you're leading a trade association. What drew you to the Insights Association at this particular moment in the industry's evolution?The IA represents over 30,000 data and insights professionals. In your first months as CEO, what surprised you most about stepping into an advocacy and membership role versus a commercial one?CPG companies are under enormous pressure — tariffs, private label competition, shrinking research budgets. How is the insights function holding up, and where do you see it either gaining or losing strategic influence in the C-suite? The IA just held its Ignite: CPG event in Cincinnati. What were the dominant themes that emerged, and what does that tell us about what CPG insights leaders are most anxious about right now?You have a webinar series literally titled “Simulating Humans” — that's a provocative framing. How should CPG brands think about AI-generated synthetic respondents vs. real consumer research, and where does the IA draw the line on standards?AI is both a threat and an opportunity for the insights profession. In your view, what's the single biggest risk AI poses to the integrity of consumer data — and what is the IA doing about it?The IA has been driving the Global Data Quality Excellence Pledge and launching new resources around procurement and incentive guidelines. For CPG brands buying research, what should they actually be demanding from their vendors right now that most of them aren't?Survey fraud and data integrity issues have become a serious industry problem. How bad is it, and what levers does the IA have to enforce quality standards across the ecosystem?The IA is actively tracking state-by-state privacy legislation, GDPR, and now the proposed SECURE Data Act. How does a fragmented U.S. privacy landscape create operational headaches for CPG brands doing consumer research at scale?The IA recently raised concerns about how the Department of Labor classifies research respondents. That's a sleeper issue with real cost implications — can you walk our listeners through what's at stake?Anita, you've been recognized for developing the next generation of insights leaders throughout your career. With burnout high among market researchers and AI changing the job description rapidly, what would you tell a young person today about why this profession is still worth pursuing?You said upon your appointment: “I've spent my career believing in the power of insights to drive better decisions and better outcomes.” For CPG brands that are deprioritizing primary research in favor of data lakes and retail media signals — what's the cost of that trade-off that they might not be seeing?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The latest KAN election poll ahead of the Knesset ballot in October shows that the Likud has weakened by a seat to 23, the same number as Yashar, headed by Gadi Eisenkot. Dudi Hasid, general manager of the Kantar company, and pollster for KAN, breaks down the numbers with KAN's David Ze'ev. (Photo: Gadi Eisenkot ponders in the Knesset plenum in 2022. Olivier Fitoussi/Flash90)See omnystudio.com/listener for privacy information.

As part of the Retail Sound Bites summer replay series, Barry Thomas revisits one of the podcast's most impactful conversations, highlighting the evolving role of category management and its growing importance across the retail landscape. Featuring insights from Ferrero's Bala, this episode explores how retailers and CPG manufacturers can use category thinking to drive growth, strengthen shopper engagement, and prepare for the future of commerce. A must-listen for retail leaders, category managers, and FMCG professionals looking to stay ahead of industry change.   Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.   Contact Barry: Email | LinkedIn   Contact Rachel: Email | LinkedIn

How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar's Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services. In this episode you'll discover: The surprising shift in societal values that's reshaping consumer buying habits     How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem     Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems     Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience This August on the Circular Economy Show, we're revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

Conheça as campanhas que dominaram o maior festival de criatividade e publicidade do mundo, o Cannes Lions 2026. Neste episódio do Papo Social Media, Rafael Kiso e Marcio Silva analisam os principais cases vencedores das categorias Social e Creator. Kiso foi convidado oficial do festival este ano e traz em primeira mão os bastidores, os aprendizados das sessões e a lógica por trás de cada campanha premiada.A conversa revela os padrões por trás de todo case vencedor: simplicidade, comunidade, social listening e impacto real no negócio. O episódio também comenta os principais aprendizados sobre inteligência artificial, GEO (Generative Engine Optimization) e uma pesquisa inédita que mostra por que a maioria das campanhas com creators tem desempenho pior do que campanhas feitas pela própria marca. Se você cria conteúdo, gerencia redes sociais ou planeja campanhas, esse episódio traz cases reais, aplicáveis a negócios de qualquer tamanho, que mostram exatamente o que vai funcionar nas suas redes nos próximos meses.00:00:08 Abertura: Cannes Lions, o maior festival de criatividade do mundo00:01:52 O que significa ser embaixador de Cannes Lions00:03:39 As categorias de Social e Creator: de social influence a creator economy00:04:48 Grand Prix: "Could Have Been a Heineken", a campanha vencedora00:08:16 Inteligência artificial na execução do case Heineken00:08:58 O conceito on life e a integração entre online e offline00:11:03 Essas estratégias funcionam para negócios com orçamento menor?00:11:55 Entrar numa conversa em vez de interrompê-la00:12:16 Kit Kat Heist: transformando uma crise em oportunidade de marca00:15:00 O que os jurados de Cannes realmente avaliam nos vencedores00:16:15 Vaseline Originals: cocriação de produto com criadores de conteúdo00:20:18 TikTok e o poder da comunidade sobre o discurso da marca00:21:09 O paralelo brasileiro: o case da Maisena00:21:37 O papel do social media no social listening para a inteligência de mercado 00:23:38 Dove Real Reviews: usando o Reddit para provar autenticidade00:29:26 Por que essas estratégias também funcionam para negócios pequenos00:31:18 Por que um review negativo valida todos os positivos00:33:25 Columbia Sportswear: o case Expedition Impossible00:37:54 Leroy Merlin e o roubo do Museu do Louvre00:41:50 M&M's e a caça ao tesouro que mobilizou o TikTok00:44:41 A jornada do herói: o cliente como protagonista da marca00:47:12 Além dos prêmios: as trilhas de B2B, dados e IA em Cannes00:48:48 GEO: como aparecer nas respostas das LLMs – https://mla.bs/abe63be83e00:51:42 Alimentando a inteligência artificial com o DNA da marca00:57:02 Assistentes x agentes de IA: qual a diferença na prática01:00:54 Lucky Fan Index: dados e sorte aplicados ao futebol01:04:10 Unwatched Goals da Brahma: recompensando quem perde o gol01:05:27 Companhia aérea usa IA para vender assentos com melhor vista01:07:06 Pesquisa revela por que a maioria das campanhas com creators falha01:10:15 O que os creators de sucesso têm em comum: formato recorrente01:11:09 O erro mais comum: marca aparecendo só no final do vídeo01:12:41 Por que ter menos seguidores pode gerar mais resultado01:15:17 Dados da Kantar: por que viralizar não é um bom negócio - Destaques: https://mla.bs/397eb13c2d 01:16:14 Material bônus: principais insights sobre Cannes 2026 01:16:43 EncerramentoPotencialize sua gestão de mídias sociais com a plataforma mais usada por agências e profissionais no Brasil! Teste grátis a mLabs agora mesmo: https://mla.bs/8f82d839

The following article of the Professional Services industry is: “How Brands Can Get in World Cup Mode and Score” by Mauricio Martínez, Managing Director, Kantar Mexico.

Send us Fan MailOn this episode of Your Future in Sales and Marketing, Andrew sits down with Kylie Gleeson, Global Group Executive & CEO - Consumer and Retail at Quantium, who has built her career across some of the most demanding commercial environments in the world, from graduate rotations at Coca-Cola and Nestlé, to strategy consulting at Kantar, to leading commercial teams across Asia, Africa and the Middle East at FrieslandCampina, to the sharp end of AI and advanced analytics at dunnhumby and now Quantium.Kylie knows what the top job looks like and what it takes to get there. In this conversation she talks about why curiosity has overtaken academic pedigree as the trait that separates the people accelerating fastest inside AI-driven organisations. Why 3 and 5 year strategies are losing their usefulness. What CEOs who are actually getting ROI from AI are doing differently from those who aren't. And why the competitive threat to your career isn't AI — it's the person next to you who's using it better.There's also a sharper conversation in here about leadership: what authentic leadership actually means across cultures and contexts, how to build commercial acumen early, and the leadership lesson that took the longest to earn.

In this episode, Verena Gründel is joined by Andreas Wieser, VP Brand Strategy & Customer Experience at Miele, and Yulia Kalner, Head of Creative and Media Effectiveness at Kantar. Together, they explore why German heritage brands must move beyond engineering excellence and functional messaging to build emotional connections. They discuss Miele's brand transformation, the launch of its Outdoor Kitchen category, the role of creativity and humor, and why emotional differentiation is becoming the key competitive advantage. In this episode of the DMEXCO Podcast, Verena Gründel is joined by Andreas Wieser, VP Brand Strategy & Customer Experience at Miele, and Yulia Kalner, Head of Creative and Media Effectiveness at Kantar, to explore why even the world's most respected heritage brands need to evolve beyond engineering excellence and product quality.For decades, German brands have built their reputation on precision, reliability and functionality. But in an increasingly competitive market, these strengths alone are no longer enough to create lasting brand preference. Andreas and Yulia discuss why emotional connection has become one of the most important drivers of brand growth and how companies can embrace it without losing the authenticity that made them successful in the first place.The conversation dives into Miele's ongoing brand transformation, the launch of its new Outdoor Kitchen category, and the thinking behind a campaign that deliberately breaks with traditional category conventions. Andreas explains why Miele chose to evolve from a position of strength rather than necessity, while Yulia shares insights from Kantar's research on creativity, advertising effectiveness and the power of emotional differentiation. https://www.youtube.com/watch?v=Af1mgSWxvgcTogether, they discuss why humor deserves a place in premium branding, how emotional storytelling complements functional excellence, and what marketers can learn from one of Germany's most iconic brands.They answer the following questions:· Why have German brands traditionally relied so heavily on functional communication? · How can premium brands create emotional impact without losing credibility? · What role does humor play in premium advertising? · Can entering a completely new category strengthen an entire brand portfolio? · How should heritage brands balance tradition with transformation? · What can marketers learn from Miele's brand evolution?A fascinating conversation about brand transformation, creativity, consumer perception and the future of premium branding.Listen now!

Host: Nadia Cameron, Publisher | Editor – Marketing In a fragmented media landscape, reach isn’t the only factor broadcast channels need to deliver brands. They also need to grab attention – a vital quantity in building the mental availability and positive, differentiated associations brands require to stand out and be considered. Marketers know it and they’re crying out for ways to achieve it: Per a recent study undertaken by QMS, reach, ROI and attention are the top three investment priorities for Aussie marketers looking to connect what they’re doing through to the commercial line. With the QMS Winter Games Network, digital-out-of-home’s ability to deliver this trifecta skated into premium position as it served up a public, shared, high-attention broadcast layer that connected brands to cultural and contextually relevant sporting moments in real time. Built on the success of QMS’s Paris Olympic and Paralympic Games network, the Milano Cortina Winter Games approach delivered a custom built, 100% digital out-of-home network that paired brand advertising with dynamic content. In all, over 9,400 pieces of dynamic content were broadcast during the four-week tournament across 1,108 panels nationally, reaching over 10 million Australians and delivering 278 million total impressions. Think breaking news, medal moments from bob sledding to ski jumping and highlight reels, interspersed with brand messaging, all delivered in real-time. But importantly, extensive new research undertaken by Kantar and Neuro-Insight showed these highly contextual and attention-grabbing plays also resulted in meaningful brand equity gains not only for Games affiliated sponsors, but non-sponsors alike. “We saw a significant increase in things like consideration, brand affinity, brand preference, as well as those deeper, broader brand perceptions,” said Kantar Australia head of media effectiveness, Sharon Hilton. “Those are more important because they're obviously much closer to driving future choice rather than awareness alone. They tell us people are noticing the brands, and that they're becoming more positively predisposed towards them as well.” That juxtaposition of powerful, emotive games content and brand advertising provided weighty uplift: 84% of brands strengthened positive associations, from community minded to value and customer focused. Gains were also category neutral: From Allianz to Samsung, advertisers all scored a halo effect from being associated with dynamic content, driving deeper connections in market. Per Kantar, participation in the Winter Games network benchmarked even higher than out-of-home category norms: Advertisers saw 1.2 times stronger consideration to choose their brand, and came out 1.3 times stronger on driving deeper brand perceptions. And significantly, there was a +19% lift in long-term memory encoding compared to global benchmarks. That’s critical to influencing behaviour, Neuro-Insight global principal consultant, Peter Pynta, said. “Without memory encoding, you have no mental availability,” he said. “When you talk about marketing communications, there's a very, very high correlation between memory encoding of your brand, of your communications, and successive predictors of consumer behaviour, or behaviour in in general. “I can't think of a more important metric … to measure the effectiveness of some things that are pretty nuanced." Winter Games network advertiser results matched the delta brands saw during QMS’s first Summer Olympics DOOH network play, despite the differing sports program and Australia’s smaller chance of tallying up medals. It’s proof for Pynta that brands associated with such an emotive cultural moment and dynamic content win big on affinity. And it pays commercially. As Patties Foods’ CMO, Anand Surujpal, put it in a previous Mi3 podcast on why he took a punt on the Summer Olympics proposition with QMS, such a rare opportunity to be “connected to the mood of the nation” paid dividends: A 30 per cent jump in Four’NTwenty pie sales. For QMS chief strategy officer, Christian Zavecz, this third major study into the power of combining high-attention, dynamic content with a 100% digital OOH network shows how it’s rewriting the rule book on media partnerships. “What we're finding is it’s not so much about what that cultural moment is; it is the media and attaching that cultural moment to that brand opportunity that’s working in out-of-home,” he said.Traditionally, out-of-home, particularly in a roadside environment, is not a content medium – so newness has some sway, Zavecz agreed. It’s equally evident out-of-home works very differently to other content mediums. “It's a non-intrusive medium, and I think those elements, combined with the halo effect of some of these events. are contributing to what's proving to be a really exciting and advantageous opportunity for clients.”See omnystudio.com/listener for privacy information.

In dieser Beyond-Folge von Decoding Brands treffe ich mich mit Dr. Jonas Kütt, CMO bei Kantar. Kantar befragt jährlich Millionen von Menschen weltweit und bewertet Marken entlang der drei Dimensionen meaningful, different und salient – also Relevanz, Einzigartigkeit und mentale Präsenz. Daraus ergibt sich ein Markenwert, der nicht nur Finanzkennzahlen abbildet, sondern zeigt, was eine Marke im Kopf der Konsumenten wirklich wert ist.In dieser Folge erfahrt ihr:Warum heute ausnahmslos Technologiemarken unter den wertvollsten Marken der Welt stehen.Weshalb keine einzige deutsche Automobilmarke mehr im globalen BrandZ Top-100-Ranking vertreten istWarum Deutschland trotzdem das drittwertvollste Markenportfolio weltweit hält Was die Deutsche Telekom zur stärksten deutschen Marke macht und was andere daraus lernen könnenWann KI vom Innovationsversprechen zum echten Markenwert wirdWarum Markenvertrauen und der Human Value die entscheidenden Werttreiber 2027 werdenEine Folge über Markenstärke, Differenzierung und die Frage, was Marken in einer KI-geprägten Welt wirklich erfolgreich macht.Jetzt reinhören!

What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari, and Lauren Frame, Director of Growth & Brand Media at Greenlight, to explore how a performance-first app brand turned TV from a scary experiment into an always-on channel that now accounts for over a third of its media mix. Whether you're a growth marketer watching CACs climb on paid social, wondering how to measure a channel without click-through attribution, or curious whether AI-produced creative can fight TV's fatigue problem, this conversation offers a practical framework for treating TV as a performance channel. Today's topics include: What Tatari does differently from a DSP: convergent buying across streaming, linear, and online video, with direct network relationships Why Greenlight tapped out at 90% Meta and Google — paying more and more to reach the same non-converting users The "TV is for big brands" perception, and the lessons from going into the Super Bowl in year one Why you can't pick just linear or streaming: the Disney test that found less than 2% audience overlap The targeting opportunities streaming opens up for a parent-focused app How Tatari made TV feel like a digital channel: self-service activation, AI-powered planning, and real-time optimization Measuring TV: dynamic baseline lift, ACR data, MMP integrations, and Greenlight's stack of Rockerbox, iSpot, Kantar, and MMM Geo-based incrementality tests: streaming drove nearly 5x first-touch, new-to-brand customers vs. 1.1x for linear, with Meta reach up 4%, traffic up 8%, and funnel starts up 10% in test regions AI-produced commercials: Greenlight's Peter Pan spot, creative ethics, and solving creative fatigue with new messaging every quarter Honest advice for performance marketers still on the fence about testing TV Links and Resources: Lauren Frame on LinkedIn Greenlight website Mike Fogarty on LinkedIn Tatari website Business Of Apps - connecting the app industry Host Business Of Apps - connecting the app industry since 2012

It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to avoid greenwashing. Hosted by WARC's Alex Brownsell. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights at circana.com/warc For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

When market research firm Kantar handed Copilot licenses to every employee, chaos and creativity erupted. Andy Doyle, Chief People and Agent Officer, joins the WorkLab podcast to share how a wave of maverick experimentation led to 15,000 agents—and the birth of an "agent factory" that's reshaping the enterprise. Hear how frontline innovators, influencer evangelists, and a wild diversity of agent builds forced leaders to rethink control, scale, and what's possible when you let people drive transformation. Show Notes: WorkLab Subscribe to the WorkLab newsletter

When market research firm Kantar handed Copilot licenses to every employee, chaos and creativity erupted. Andy Doyle, Chief People and Agent Officer, joins the WorkLab podcast to share how a wave of maverick experimentation led to 15,000 agents—and the birth of an "agent factory" that's reshaping the enterprise. Hear how frontline innovators, influencer evangelists, and a wild diversity of agent builds forced leaders to rethink control, scale, and what's possible when you let people drive transformation. Show Notes: WorkLab Subscribe to the WorkLab Newsletter

On Episode 910 of The Core Report, financial journalist Govindraj Ethiraj talks to Jitendra Gohil, CIO - Listed Equities at Bajaj Alternate Investment Management Limited as well as Soumya Mohanty, MD & Chief Client & Solutions Officer, South Asia at Kantar.SHOW NOTES(00:00) Stories of the Day(01:00) Oil Prices Fall Below Pre War Levels As Optimism Rises(05:43) How South Korean Supertankers Are Ruling The Persian Gulf(07:03) India Is Using More Domestic Coal Instead Of Imported(08:15) Shaping Market Strategies Based On Geopolitical Moves(18:49) India's Most Creatively Effective Brands Include Oldies Taj Mahal Tea And Tata SaltFor more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Youtube⁠⁠⁠⁠⁠⁠

The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits down with Jeff Greenspoon, chief executive officer of the Americas at Kantar, to explore how brands can maximize creative effectiveness in an era of AI-generated content, always-on channels, and exploding creator ecosystems. Jeff unpacks how leading brands are embedding decision intelligence directly into their creative workflows, turning insight into confidence and driving real marketing impact. He also covers effective creator marketing and what it looks like when CMOs and their teams put it to work. Tune in to hear how Kantar is helping leading brands move from instinct to evidence, and setting the agenda for creative impact at scale.

As AI transforms the workplace, Ashley shares why organisations should focus less on having all the answers and more on creating environments where people feel confident to learn, experiment and adapt. Drawing on her experience in high-growth businesses, Ashley explains why curiosity is one of the most important capabilities for both leaders and employees.  Ashley shares how Checkatrade is using AI to improve customer and employee experiences, while encouraging people to develop new skills through practical experimentation. She discusses the importance of creating safety nets that allow employees to try new approaches and make mistakes.  Ashley makes the case that successful transformation is fundamentally human, and advocates that fostering curiosity, confidence and continuous learning means organisations will be best placed to unlock the opportunities AI creates.  Free online Lunch & Learn with Coca Cola and Kantar: AI in TA & Onboarding Tuesday 23 June 1-2pm BST Digitalising your Talent Attraction and Onboarding processes is one thing. Knowing where AI fits - and where it doesn't - is quite another. Many of your peers are at exactly this crossroads right now. Excited by the possibilities, but conscious of the risks. Keen to move faster, but not at the cost of the human moments that matter most. Join our free online lunch & learn, we'll share the findings from our research in partnership with The Talent Labs, and you'll hear from Heidi Eckersley, Global Talent Acquisition Leader at Kantar and Suzy Jearum, Global Digital Employee Experience Lead at Coca-Cola Europacific Partners. From productivity gains to employee experience wins, you'll leave with insights and ideas you can consider for your organisation too. Join us! Book your place here:  AI in Talent Attraction Onboarding webinar   Are you looking for your next great read that inspires you and helps your work?   Our book of the month for June is Rebel Ideas: The Power of Diverse Thinking, by Matthew Syed. We're all navigating more complexity than ever right now. AI, shifting workplace expectations, doing more with less, and still making work feel human.  Rebel Ideas by Matthew Syed provides a resource for how. His argument: the teams who solve the hardest problems aren't the ones full of the best individual thinkers, they're the ones who think differently from each other. A brilliant book on why diversity of thought helps us solve complex problems. Head to UpliftingPeople.com to grab your copy, and we hope you enjoy this month's Uplifting Book.

When a regional casino cuts its advertising budget, the savings look immediate. The cost shows up two or three quarters later — and it keeps showing up. I unpack the Nielsen and Kantar math behind going dark, the historical pattern that's repeated through four decades of recessions, and why regional properties pay a steeper price than almost anyone else for the decision. Good listening for the GMs and marketing leads thinking about the next budget cycle from behind the wheel. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c

As technology reshapes the workplace, Laura shares how BT Business is preparing its people for one of the biggest workforce transformations in decades. Laura explains why creating an AI-ready workforce requires more than new tools - it demands investment in mindset and continuous learning at every level of the organisation.  Laura explores how BT is combining human-centred design with AI adoption, embedding learning into the flow of work and equipping colleagues with the confidence to use AI safely, productively and responsibly. From large-scale AI training programmes to AI apprenticeships, Laura highlights how organisations can empower employees to adapt to changing roles.  Throughout the conversation, Laura emphasises the importance of keeping people at the centre of transformation. Her message is clear: organisations that focus on curiosity, capability and human potential will harness AI while strengthening both employee and customer experience.  Free online Lunch & Learn with Coca Cola and Kantar: AI in TA & Onboarding Tuesday 23 June 1-2pm BST Digitalising your Talent Attraction and Onboarding processes is one thing. Knowing where AI fits - and where it doesn't - is quite another. Many of your peers are at exactly this crossroads right now. Excited by the possibilities, but conscious of the risks. Keen to move faster, but not at the cost of the human moments that matter most. Join our free online lunch & learn, we'll share the findings from our research in partnership with The Talent Labs, and you'll hear from Heidi Eckersley, Global Talent Acquisition Leader at Kantar and Suzy Jearum, Global Digital Employee Experience Lead at Coca-Cola Europacific Partners. From productivity gains to employee experience wins, you'll leave with insights and ideas you can consider for your organisation too. Join us! Book your place here:  AI in Talent Attraction Onboarding webinar   Are you looking for your next great read that inspires you and helps your work?   Our book of the month for June is Rebel Ideas: The Power of Diverse Thinking, by Matthew Syed. We're all navigating more complexity than ever right now. AI, shifting workplace expectations, doing more with less, and still making work feel human.  Rebel Ideas by Matthew Syed provides a resource for how. His argument: the teams who solve the hardest problems aren't the ones full of the best individual thinkers, they're the ones who think differently from each other. A brilliant book on why diversity of thought helps us solve complex problems. Head to UpliftingPeople.com to grab your copy, and we hope you enjoy this month's Uplifting Book.

Le paiement fractionné est de plus en plus utilisé par les Français. Les crédits à la consommation et ses taux d'intérêts élevés sont en chute libre, de plus en plus de plateformes et de magasins proposent d'étaler le prix d'un achat sur plusieurs mois, sans frais.  Le paiement fractionné a progressé de 20% en un an selon une étude de l'institut Kantar et c'est surtout, car il s'est infiltré partout ! L'électroménager, l'électronique, les meubles, les vêtements et même les voyages, tout y passe. Qu'est-ce que les gens achètent en plusieurs fois ? Est-ce qu'il faut signer un contrat ? Écoutez la suite de cet épisode de Maintenant vous savez ! Un podcast Bababam Originals, écrit et réalisé par Maële Diallo Première diffusion : décembre 2023 À écouter aussi : ⁠Qu'est-ce que le crédit social ?⁠ ⁠Pourquoi la dette publique de la France nous inquiète-t-elle tant ?⁠ ⁠Comment l'inflation peut-elle s'arrêter en France ?⁠ Retrouvez tous les épisodes de⁠ "Maintenant vous savez".⁠ Suivez Bababam sur⁠ Instagram⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the biggest threat to your strategy isn't a competitor, a budget cut, or AI?What if it's busyness?In this Sharp Cut, Marc Binkley and Vassilis Douros tackle one of marketing and leadership's biggest comfort blankets: the belief that activity equals progress.Drawing on the work of Roger Martin, Richard Rumelt, Michael Porter, Henry Mintzberg, and decades of research in strategy, psychology, and organizational behaviour, they explore why so many companies mistake plans, initiatives, and corporate buzzwords for actual strategy.The conversation unpacks:Why strategy is fundamentally a series of choicesHow organizations become trapped in the illusion of progressWhy indecision is often the most common strategic outcomeThe hidden cost of strategic ambiguityWhat B2B buying behaviour can teach us about leadershipWhy marketing departments produce more content than ever while achieving less impactHow AI accelerates both good strategy and bad strategyThree practical actions leaders can take immediately to make better strategic decisionsThis episode is ultimately about one uncomfortable truth:Most organizations don't have a strategy problem.They have a choice problem.And until they're willing to make difficult choices, strategy remains little more than activity wearing a strategy costume.TakeawaysMost strategies presented are often just lists of initiatives.Real strategy involves making explicit choices and trade-offs.Indecision can be a strategy, but it's not an effective one.Ambiguity can be useful short-term but harmful long-term.Fluffy language often indicates a lack of real strategy.Marketing and strategy should be aligned for effectiveness.The say-do gap reflects a disconnect in organizational goals.AI can exacerbate existing strategic issues if not managed properly.Effective strategy requires clear, actionable frameworks.Leaders must be willing to make specific, falsifiable choices.Chapters00:00 - The Illusion of Strategy03:13 - Defining Real Strategy05:49 - The Challenge of Decision-Making08:49 - Indecision as a Strategy11:59 - The Role of Ambiguity in Strategy14:50 - The Cost of Fluffy Language17:48 - Marketing and Strategy Alignment21:04 - The Say-Do Gap in Organizations23:52 - The Impact of AI on Strategy27:03 - Practical Steps for Effective StrategyReferencesCappellaro, G., Compagni, A., & Vaara, E. (2021). Maintaining strategic ambiguity for protection: Struggles over opacity, equivocality, and absurdity around the Sicilian Mafia. Academy of Management Journal, 64(1), 1–37.Dixon, M., & McKenna, T. (2022). The JOLT effect: How high performers overcome customer indecision. Portfolio.Drucker, P. F. (1967). The effective executive. Harper & Row.Eisenberg, E. M. (1984). Ambiguity as strategy in organizational communication. Communication Monographs, 51(3), 227–242.Hurman, J. (2024). The case for creative effectiveness. Cannes Lions / WARC.Kantar. (2024). How optimized touchpoint planning drives brand growth. Kantar Insights.Kapero. (2024). Channels and content: The state of the marketing department. Kapero Management Consultants.Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business Review Press.Lafley, A. G., & Martin, R. L. (2013). Playing to win: How strategy really works. Harvard Business Review Press.Martin, R. L. (2020, October 5). The role of management systems in strategy. Roger Martin Substack. https://rogerlmartin.substack.comMartin, R. L. (2021, April 19). It's time to accept that marketing and strategy are one discipline. Medium. https://rogermartin.medium.comMartin, R. L. (2023, January 23). Being ‘too busy' means your personal strategy sucks. Roger Martin Substack. https://rogerlmartin.substack.comMartin, R. L. (2026, March 16). Becoming an AI-augmented enterprise. Roger Martin Substack. https://rogerlmartin.substack.comMintzberg, H. (1973). The nature of managerial work. Harper & Row.Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy. California Management Review, 30(1), 11–24.Morgan, A. (2024). The cost of dull. Cannes Lions / System1 Research.Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61–78.PwC. (2025). 28th annual global CEO survey: Reinvention on the edge of tomorrow. PricewaterhouseCoopers.Rush. (1980). Freewill [Song]. On Permanent Waves. Anthem / Mercury Records. (Lyrics by Neil Peart.)Rumelt, R. P. (2011). Good strategy, bad strategy: The difference and why it matters. Crown Business.Strategic ambiguity systematic review (Authors, 2025). Strategic ambiguity: A systematic review, a typology and a dynamic capability view. Management Decision, 63(13), 123–xx. [Full citation TK once confirmed]Turner, M. (2024). How buyable B2B emotions unlock $19 trillion in category growth. LinkedIn / The B2B Institute.WARC. (2026). The Multiplier Playbook. WARC.Waytz, A. (2023, March-April). Beware a culture of busyness. Harvard Business Review.Wilson, T. D., Reinhard, D. A., Westgate, E. C., Gilbert, D. T., Ellerbeck, N., Hahn, C., Brown, C. L., & Shaked, A. (2014). Just think: The challenges of the disengaged mind. Science, 345(6192), 75–77.

Alana explores how HR can move beyond traditional talent management to become a true architect of opportunity. Alana shares her deeply held belief that every person has untapped potential, and that HR's role is to design the culture and conditions where that potential can be unlocked, at scale. Alana makes the case for building organisations where learning is central to culture - where curiosity, experimentation and even failure are actively encouraged. She shares practical examples of leaders learning new AI capabilities together in real time, and reflects on how organisations can shift from credential-led thinking to skills-based, capability-driven approaches in hiring, development and progression. Alana discusses how HR's influence extends beyond organisational boundaries, calling for a stronger sense of civic connectivity and shared responsibility for creating opportunity. Free online Lunch & Learn with Coca Cola and Kantar: AI in TA & Onboarding Tuesday 23 June 1-2pm BST Digitalising your Talent Attraction and Onboarding processes is one thing. Knowing where AI fits - and where it doesn't - is quite another. Many of your peers are at exactly this crossroads right now. Excited by the possibilities, but conscious of the risks. Keen to move faster, but not at the cost of the human moments that matter most. Join our free online lunch & learn, we'll share the findings from our research in partnership with The Talent Labs, and you'll hear from Heidi Eckersley, Global Talent Acquisition Leader at Kantar and Suzy Jearum, Global Digital Employee Experience Lead at Coca-Cola Europacific Partners. From productivity gains to employee experience wins, you'll leave with insights and ideas you can consider for your organisation too. Join us! Book your place here Thank you to Deel for sponsoring this episode. What does HR look like when it's built for global scale? With Deel, HR teams can hire, onboard, and manage talent in 150+ countries without setting up local entities or managing multiple vendors. ·        Generate compliant contracts in minutes. ·        Automate onboarding. ·        Tackle performance reviews. ·        Centralize employee records, time off, and benefits in one place. Deel takes care of compliance and document management, so you can focus on people, not processes. From that first offer letter to ongoing support, Deel makes global HR feel local, fast, and easy.   Visit www.deel.com/uplift today.   Are you looking for your next great read that inspires you and helps your work?   Our book of the month for June is Rebel Ideas: The Power of Diverse Thinking, by Matthew Syed. We're all navigating more complexity than ever right now. AI, shifting workplace expectations, doing more with less, and still making work feel human.  Rebel Ideas by Matthew Syed provides a resource for how. His argument: the teams who solve the hardest problems aren't the ones full of the best individual thinkers, they're the ones who think differently from each other. A brilliant book on why diversity of thought helps us solve complex problems. Head to UpliftingPeople.com to grab your copy, and we hope you enjoy this month's Uplifting Book.

In this week's Omni Talk Retail Fast Five sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso and Veloq, Chris Walton and special guest Laura Kennedy, retail strategist formerly of CB Insights and Kantar, discussed: • Starbucks shutting down its AI-powered inventory counting tool after widespread accuracy issues and what the failure reveals about the challenges of deploying AI inside real-world retail operations: https://www.huffpost.com/entry/starbucks-ai-inventory-system-discontinued_n_6a10640ce4b0bb04cec6162a • Radar reaching unicorn status after raising $170 million and why RFID-powered inventory intelligence may finally be crossing the retail adoption chasm: https://www.cnbc.com/2026/05/19/radar-reaches-unicorn-status-in-series-b-funding-round.html • Google unveiling the biggest transformation to Search in over 25 years with AI-powered search experiences, autonomous background agents, and major implications for the future of commerce discovery: https://www.theverge.com/tech/932970/google-search-ai-update-io-2026 • Klarna launching a shopping app directly inside ChatGPT and whether payments, trust, and consumer behavior will determine who ultimately wins the AI commerce race: https://www.pymnts.com/artificial-intelligence-2/2026/klarna-launches-chatgpt-shopping-app-with-live-prices/ • Ross Stores posting a staggering 17% comparable sales increase and why off-price retail, and potentially resale, may become one of the defining retail winners of this economic era: https://www.wsj.com/business/retail/ross-stores-lifts-outlook-as-sales-jump-6ba6f3a5 There's all that, plus Indy 500 energy, terrifying Jurassic Park revelations, Star Wars debates, underrated Midwest road trips, Spielberg nostalgia, and producer Ella officially crowning “unicorn status” the greatest business term of all time. Music by hooksounds.com

With a psychology-informed perspective, Sarah explores how HR can design more effective and fairer people systems by combining commercial thinking with evidence-based practice.  Sarah explains why aligning profit and purpose is essential for HR to create lasting impact, and why inclusion must be embedded into systems rather than left to individual judgement. Providing an example in hiring approaches, Sarah describes how competency-based assessment, psychometrics and scenario testing help reduce bias and improve hiring quality. Sarah also explores the future of HR through an 'augmented' lens, where people, technology and business strategy are designed together. Sarah highlights the growing role of AI in removing administrative work and enabling more human, value-adding capability, alongside a strong call for HR to remain relentlessly evidence-based in everything it does. What do you think? AI vs Human in TA & Onboarding We're not anti-AI. But we do think there are moments in talent attraction and onboarding where human experience is the whole point. But what do you think?... In partnership with The Talent Labs we're running a short survey; the findings will sit alongside behind-the-scenes insights from BT Group, Coca-Cola Europacific Partners, Deloitte, Kantar and more. Could you help us make this the most useful research it can be? It takes just 3 minutes! Click here: The Human Edge in the Age of AI: Winning Talent Without Losing the Human Touch Survey And to say thank you, you'll enter our Prize Draw to win 5 Uplifting People gift sets for you and your team, worth £449!   Thank you to Deel for sponsoring this episode. What does HR look like when it's built for global scale? With Deel, HR teams can hire, onboard, and manage talent in 150+ countries without setting up local entities or managing multiple vendors. ·        Generate compliant contracts in minutes. ·        Automate onboarding. ·        Tackle performance reviews. ·        Centralize employee records, time off, and benefits in one place. Deel takes care of compliance and document management, so you can focus on people, not processes. From that first offer letter to ongoing support, Deel makes global HR feel local, fast, and easy.   Visit www.deel.com/uplift today.   Are you looking for your next great read that inspires you and helps your work?   Our book of the month for May is The Working Parent Equation, Balancing small humans with big careers, by Georgie Rudd. Know a working parent? A colleague that has all the plates spinning, and you're not quite sure how they're managing? Or perhaps that's you?!   The Working Parent Equation is an extra special book, packed with practical exercises for anyone to reflect on their own, personal, working parent equation, and wonderfully our very own Cecilia Crossley wrote the foreword.   Here's her summary: It's an incredibly helpful tool for any working parent - one that will help you, your family, your organisation, and society – because each of us intentionally designing our own equations takes us a step closer to gender equality.   Head to UpliftingPeople.com to grab your copy, and we hope you enjoy this month's Uplifting Book.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

AI search is rewriting who shapes the brand journey. Learn how to create brand journey as a collaborative co-creation among CEOs, customers, outside brand strategists, and internal marketing teams to win in the AI age.

Deepfakes cada vez mais realistas, golpes usando clonagem de voz e vídeo, desinformação política e uma internet onde até conteúdos verdadeiros começam a ser questionados. Esse já é o cenário digital de 2026. No novo episódio do Podcast Canaltech, Fernanda Santos conversa com Andrea Rozenberg, Diretora de Mercados Emergentes da Veriff, sobre o avanço dos conteúdos manipulados por inteligência artificial e os impactos disso na segurança digital, na confiança online e até na democracia. A conversa parte de um estudo da Veriff em parceria com a Kantar que revelou um dado preocupante: embora 80% dos brasileiros já tenham se deparado com deepfakes na internet, apenas 29% conseguiram identificar corretamente um vídeo manipulado por IA. E o problema vai além. Segundo a pesquisa, vídeos verdadeiros também estão começando a gerar desconfiança entre os usuários. Durante o episódio, Andrea explica por que o cérebro humano tem dificuldade para identificar conteúdos falsos, como criminosos já usam inteligência artificial em golpes digitais e quais cuidados pessoas e empresas precisam tomar para se proteger. A entrevista também aborda:• clonagem de voz e identidade digital;• biometria facial e segurança de dados;• impactos dos deepfakes nas eleições;• responsabilidade das plataformas digitais;• e o futuro da verificação de identidade na internet. Segundo Andrea, o principal desafio hoje é que as pessoas acreditam ser capazes de identificar conteúdos manipulados, quando na prática isso já não depende apenas do olhar humano. O episódio ainda traz dicas práticas de segurança digital para evitar golpes e mostra como a inteligência artificial está mudando a forma como consumimos e confiamos nas informações online. Você também vai conferir: OpenAI perde liderança em IA para rival, Fornecedora da Apple sofre ataque hacker com roubo de 8 TB e Justiça decide que Netflix pode cobrar por senha compartilhada. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de Marcelo Fischer, Raphael Giannotti e Viviane França, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Leandro Gomes e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

En nuestro Radar Empresarial de hoy destaca Zara, que ha logrado posicionarse como la firma de moda más valiosa del planeta, de acuerdo con el reconocido informe de Kantar sobre las cien compañías con mayor valor del mundo. La empresa española ha escalado hasta el puesto 66 del listado, superando a Nike, que había liderado esta categoría hasta 2025. Durante este año, la marca incrementó su valor un 18%, alcanzando una tasación cercana a los 44.000 millones de dólares. Los resultados financieros del primer trimestre respaldan este crecimiento: la compañía registró ingresos superiores a los 8.000 millones de euros y obtuvo más de 1.000 millones de beneficio neto, consolidando así una evolución positiva respecto al ejercicio anterior. Además de los buenos resultados económicos, Zara también ha aumentado notablemente su presencia mediática y cultural. La firma ya no se percibe únicamente como una opción accesible para el consumidor medio, sino que ha conseguido introducirse en el universo de las celebridades internacionales. Un ejemplo evidente es su relación con Bad Bunny. El artista puertorriqueño apareció en la Super Bowl vistiendo exclusivamente prendas de Zara y, posteriormente, regaló camisetas de la marca a trabajadores de Arteixo como gesto de agradecimiento. Más adelante, volvió a confiar en la empresa española para diseñar el traje que lució en la Met Gala, considerada una de las citas más relevantes del mundo de la moda. La compañía también ha contado con otras colaboraciones de gran repercusión. Artistas como Rosalía y Pedro Almodóvar participaron en los actos conmemorativos por el 50 aniversario de Zara, junto a figuras icónicas de las pasarelas como Kate Moss, Naomi Campbell, Cindy Crawford y Linda Evangelista. A esto se suma la incorporación del diseñador John Galliano, con quien la firma desarrollará una colaboración especial durante los próximos dos años, reforzando así su impacto internacional y su estrategia de posicionamiento en el sector del lujo accesible. Otro factor clave en este crecimiento ha sido su expansión en Estados Unidos y América Latina. Aunque no se hicieron públicas las cifras exactas del mercado estadounidense, sí trascendió que Latinoamérica representó el 18% de las ventas globales, superando los 7.000 millones de euros. Hace tres años, Zara anunció un plan para abrir o renovar 30 establecimientos, dentro de una red que ya supera el centenar de tiendas en territorio estadounidense. Aunque en 2025 inauguró menos locales que el año anterior, la empresa confirmó una inversión de 2.000 millones de euros destinada a modernizar y optimizar sus espacios comerciales. Además, la marca ha ampliado recientemente su presencia internacional con su llegada a Curazao.

What if TikTok matters to your business more than Amazon? On the latest Retail Sound Bites, we explore why TikTok has become one of the most powerful demand engines retail has ever seen. Featuring Jordan Kremm and Steve Light of L&R Distributors, this episode breaks down how TikTok Shop is reshaping product discovery across generations, why brands are launching on TikTok first, then scaling to retail, how viral moments translate into real, measurable in-store sales, and where most brands are getting TikTok wrong. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why? LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth. In this expert roundtable, Kantar leaders, from across disciplines and markets, discuss how LLMs are reshaping brand discovery.You'll leave with clarity on:1. New opportunities for growth in the AI era2. Practical guidance to support confident, informed next steps for your brand3. Data-led perspectives to shape what to focus on Win the LLMs' choice using signal intelligenceVisibility is not enough. Brands need signal intelligence to understand how AI assistants are reshaping consumer decisions. Win the LLMs' choice by strengthening the brand signals AI relies on. BrandDigital AI signals goes beyond short-term discoverability to show how LLMs shape long-term brand equity, grounded in Kantar's Meaningful, Different and Salient (MDS) framework.From visibility metrics to MDS-aligned signals, itreveals how brand predisposition is built or erodedacross AI assistants.Find out more: Kantar BrandDigital AI signals Hosted on Acast. See acast.com/privacy for more information.

Hlasujte pro Ptám se já v anketě Podcast roku.--Expremiér Petr Fiala je po konci v čele vlády i ODS v posledních měsících veřejně aktivnější než kdy dřív. Pozornost na sebe strhává i na sociálních sítích. Jeho vlastní straně ale mezitím klesají preference a odcházejí členové. Co se s ODS děje? Hostem Ptám se já je expremiér Petr Fiala (ODS). Proměny komunikačního stylu bývalého premiéra a předsedy ODS Petra Fialy ve veřejném prostoru i na sociálních sítích si v poslední době všímají voliči i média. Pozornost si expremiér získal AI videi i ostrými výpady vůči vládní koalici. Podle některých komentátorů i některých občanských demokratů ale Fialova aktivita může pro nové vedení strany v čele s Martinem Kupkou představovat problém. ODS půl roku po parlamentních volbách soupeří o prvenství v opozici s bývalým koaličním partnerem, hnutím STAN. A přetahuje se s ním také o zájem voličů. Podle posledního volebního modelu agentury Kantar by STAN skončil druhý s 16 procenty hlasů za vládním hnutím ANO se 32 procenty. ODS by získala 15,5 procenta hlasů a skončila tak třetí. Strana se zároveň potýká s odchody svých členů. Jak tento týden popsaly Seznam Zprávy, ODS tomu čelí i domovském Středočeském kraji Martina Kupky. Problémy má například ODS v Berouně, kde rezignovala většina členů místní buňky. Někteří navíc míří k hnutí Naše Česko někdejšího občanského demokrata Martina Kuby. Přechod ke Kubovi zvažují i členové aktuálně zrušené nejsilnější buňky v ODS v Ostravě.  Zvládá Martin Kupka řídit ODS? Nepodráží mu Petr Fiala svojí aktivitou nohy? A nechala jeho vláda té současné nastraženou tikající bombu v podobě nerealistického slibu konsolidace veřejných financí, jak tvrdí šéfka rezortu Alena Schillerová? --Podcast Ptám se já. Rozhovory s lidmi, kteří mají vliv, odpovědnost, informace.Sledujte na Seznam Zprávách, poslouchejte na Podcasty.cz a ve všech podcastových aplikacích.Archiv všech dílů najdete tady. Své postřehy, připomínky nebo tipy nám pište prostřednictvím sociálních sítí pod hashtagem #ptamseja nebo na e-mail: audio@sz.cz.

Jim weighs in on what he thinks Carney should do. Toronto enters a very interesting time. GUESTS: Matt Cauz - host at TSN 1050 Ken Greenberg - Principal of Greenberg Consultants Leigh O’Donnell - Head of Shopper & Category Insights at Kantar

What did NACDS really reveal this year? In this Retail Sound Bites episode, Rachel Dalton, Leigh O'Donnell, and Barry Thomas share their candid take on the trends, tensions, and leadership moments shaping drug retail right now. In this conversation, Rachel Dalton, Leigh O'Donnell, and Barry Thomas look beyond the conference agenda to unpack what NACDS really revealed about the state of drug retail. From the implications of GLP‑1 to how retailers are approaching AI adoption, the role of food as medicine, and the push toward more personalized treatment and experiences for shoppers, the discussion connects macro themes to on‑the‑ground reality. Want more learnings from NACDS 2026? Access NACDS 2026: Kantar's top 8 retail healthcare headlines. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

The Lunchtime Series, hosted by Kevin Britz and Craig Page-Lee continues to evolve as a sharp, real-time lens on the intersection of marketing, business pressure, and commercial growth. In this 245th episode, the conversation moves beyond theory into the tension most founders and operators feel daily: balancing overwhelming operational workload with the urgent need to build sustainable revenue streams. Against a backdrop of eighteen-hour workdays and high-pressure campaign delivery, the discussion grounds itself in a critical question — what actually drives growth when time, energy, and focus are stretched to their limits?A key thread running through the episode is the cost of operational overload. Campaign demands have consumed capacity to the point where new business development, innovation, and strategic thinking have been sidelined. Both Kevin and Craig acknowledge a shared frustration: the work they enjoy — building, creating, and shaping meaningful projects like the upcoming TV concept — is being crowded out by execution-heavy demands. This creates not just fatigue, but strategic risk. Without carving out space to focus on new revenue and scalable ideas, the business becomes trapped in a cycle of delivery without growth.From this very real operational pressure, the conversation pivots into a much broader commercial theme: **inclusive marketing as a growth engine**, not a moral checkbox. Drawing on insights from Kantar's Marketing Trends 2026 report, the discussion reframes inclusive marketing as **“expansive marketing”** — a deliberate strategy to reach underserved, high-growth audiences. This is a critical distinction. Inclusion is not positioned as compliance or virtue signaling, but as a direct pathway to revenue, brand strength, and long-term relevance.The data is unambiguous. Global consumer demand for brands that actively promote diversity continues to rise, with 65% of consumers valuing inclusive companies. More importantly, the economic power of underrepresented groups is vast — from trillions in spending across LGBTQ+, disabled, and multicultural communities. The implication is clear: brands that fail to engage these audiences meaningfully are not just missing a cultural moment; they are leaving significant revenue on the table.The episode reinforces this with powerful case studies. Mattel's transformation of Barbie demonstrates how embedding inclusion into product and brand strategy can unlock sustained growth, long before cultural moments like the 2023 film amplify it. Dove's Real Beauty campaign stands as one of the most commercially successful long-term examples, doubling revenue while reshaping brand perception globally. Meanwhile, Microsoft's Xbox Adaptive Controller shows how inclusive design at a product level can drive both innovation and purchase intent across all audiences — not just those directly represented.However, the conversation does not ignore the current backlash against Diversity, Equity, and Inclusion (DEI). Several major corporations have scaled back initiatives under political and legal pressure, but the commercial consequences have been severe. The example of Target is particularly stark: retreating from inclusion efforts resulted in immediate consumer backlash, reduced foot traffic, and billions lost in market value. The lesson is blunt — abandoning values does not win back critics, but it does erode trust among loyal customers.This leads to one of the most important strategic insights from the episode: brands cannot afford to be inconsistent in their values. In a polarized environment, attempting to please everyone often results in losing everyone. The brands that succeed are those that remain clear, consistent, and committed — even when external pressure mounts.

Peggy Hoyt interviewed Gina Logan, Associate Director of Category Insights at Kantar, about pet owner behavior and shopping patterns. Gina shared insights from Kantar's biennial "Shopping for My Pet" study, which examines attitudes and behaviors of pet owners across different demographics. The discussion covered how different age groups (millennials, Gen X, and boomers) approach pet care, with millennials spending more on health and wellness products and being more likely to own both dogs and cats. They explored trends in pet ownership, including the rise of dual species ownership and the growing importance of health and wellness products in the pet market. Gina also discussed how retailers are adapting to serve multiple pet types and how brands are developing products and services throughout the entire pet ownership lifecycle, including post-pet services for grief support and memorials.Support the show

On Episode 842 of The Core Report, financial journalist Govindraj Ethiraj talks to Sheetal Sapale, Vice President at Pharmarack as well as Soumya Mohanty, MD & Chief Client & Solutions Officer, South Asia at Kantar.SHOW NOTES(00:00) Stories of the Day(00:50) A ceasefire is hanging by the thread but why markets are still optimistic(05:10) The first major quarterly result from TCS is positive(08:23) Oil producers are seeing windfall gains from high prices already(10:42) How India saw a massive market push in weight loss drugs in the last 10 days of March(18:55) How India's rapid digital adoption collides with a growing desire for personal groundingFor more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠

In this episode of Retail Sound Bites, Barry Thomas and Rachel Dalton welcome back Andy Murray, former Executive Chairman of Saatchi & Saatchi X and CEO of BigQuest Advisory, to discuss the future of AI through the lens of original research titled Minds on the Machine. Based on insights from graduating seniors at the University of Arkansas' Walton College of Business, the conversation reveals a strong theme of pragmatic optimism. While students recognize AI's growing role across industries, they are deeply focused on preserving human judgment, creativity, and connection. Andy explains why taste and judgment remain the true human advantage as AI becomes more efficient yet increasingly homogeneous. The episode explores agentic AI, the future of marketing and commerce, and why brands and retailers must invest not only in technology, but equally in developing human capabilities to thrive in an AI‑enabled world. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Great innovation isn't just about what you build - it's about how consumers experience, interpret and adopt it. In this episode of Future Proof podcast, Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘Hacking the Human Mind', to explore how behavioural fuels and frictions shape innovation success, from identifying opportunities early to driving real adoption. Through evidence-backed insights and real examples, they unpack why consumers don't always act on good ideas, and how innovators can design with human behaviour in mind. Hosted on Acast. See acast.com/privacy for more information.

Send us your thoughts For this CFO 4.0 Revisited episode, Hannah Munro is joined by James Owen, Global CFO of the Profiles Division at Kantar, to explore how modern finance leaders are reshaping planning, forecasting, and decision-making in an increasingly data-driven world. What's covered in this episodeWhy market data is essential for meaningful performance benchmarkingHow to improve communication and understanding of financial insights across the businessThe role of Integrated Business Planning in driving better forecasts and decisionsWhy data science is becoming a core capability within finance teamsHow to assess finance talent beyond technical skillsThe importance of scenario planning across ambition, realism, and prudenceLinks mentioned in this episode:James' LinkedInLearn more about KantarChief Financial Officer UK Flagship SummitExplore other CFO 4.0 Podcast episodes here.Subscribe to our Podcast!

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. Learn more about the measurement guidance, developed in collaboration with Kantar Explore 'The marketing playbook for a circular economy' Other episodes on the marketing playbook: Ep 176: Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets Ep 185: How can marketers turn ideas into impactful action? Ep 186: How do we make circular behaviours irresistible?

In this Future Proof episode, Dr Nicki Morley, Global Innovation Lead at Kantar and Dr Angad Chowdhury, Co-CEO & CPO at Quilt.AI, unpack why genuine innovation demands more than fast outputs from LLMs. They explore how cultural sensing, behavioural fuels and frictions, and multisource signal intelligence reveal the collision zones where breakthrough opportunities emerge, and why human judgment is still essential to shaping concepts that are meaningfully differentiated and commercially real. They also share how the Kantar × Quilt.AI partnership brings these capabilities together, closing the loop from signal to opportunity spaces to concepts with rigour and transparency. Hosted on Acast. See acast.com/privacy for more information.

Indian brands are spending more and standing out less. Here's why and what the 2.5X Thriver brands are doing differently.What the flywheel economy, GEO, and upstream brand building mean for every CMO in India right now.In this episode, we go deep on Kantar's latest intelligence on brand meaningful difference and why India's marketing budgets are growing while brand distinctiveness erodes. We unpack the always-on flywheel of retail, social, search, and LLMs that now shapes consumer decisions before they even know they're deciding. We examine how rural India's digital behaviour has outpaced brand strategy by years — and what an original rural-first strategy actually looks like beyond the affordability lens.0:00 Why brands spend more and get remembered less1:09 Brand building playbook for 2026 introduced2:06 Funnel to flywheel: how media fragmentation changed marketing3:32 Meaningful difference: thrivers vs survivors5:16 Tanishq case study: emotional brand building6:24 Why 85% of brands fail at emotional relevance7:50 Royal Enfield brand comeback: emotional consistency11:25 Platform creativity vs consistent brand proposition13:50 Why repurposing TV ads for digital fails15:08 Brand health metrics: what to track instead of VTR16:52 LLM brand visibility and share of model explained17:22 Why PR matters more in the AI era20:14 GEO optimisation: appearing in AI recommendations25:02 Winning upstream: priming consumers before purchase30:27 Retail media and quick commerce strategy34:40 Rural India: the most underserved brand opportunity38:18 Trends vs fads: how to tell the difference39:00 2026 brand correction: what survives39:35 Brand building playbook summary for 202642:09 Rapid Fire - Getting Personal with Soumya

פודקאסט "השבוע" עם ליאור קודנר בימים שלישי וחמישי: (01:33) תאריך עוד אין, אבל אין גם ספק שהמערכת הפוליטית בישראל מתחילה להסתדר לקראת הבחירות. שמות חדשים מודיעים על כניסה לפוליטיקה, דפי מסרים נשלפים ויו"ר האופוזיציה לפיד מזהיר מפני הפסד של הגוש המנתנגד לנתניהו. עם נעה שפיגל נדבר על המהלכים הפוליטים ועל הרשימות המתגבשות, מאבקי הכוח ובורסת השמות. דודי חסיד, מנכ"ל Kantar וסוקר ראשי של תאגיד השידור הציבורי וישראל היום, יספר לנו על 20 מנדטים שעוד לא יודעים למי יצביעו, האיחודים שכנראה יהיו, על אביגדור ליברמן שהולך ומתחזק ועל אחוז ההצבעה שיהיה הפעם קריטי במיוחד בעבור הליכוד והמפלגות הערביות. בהמשך (31:34), איך הפכו המכוניות לכלי ריגול מתוחכמים. עומר בן יעקב פרסם השבוע תחקיר שחושף איך חברות ישראליות פיתחו ומכרו כלי סייבר שמשתמשים במערכות הדיגיטליות של האוטו כדי לאסוף עלינו מידע. מסתבר שמד לחץ האוויר יכול להפוך לא רק לסכנה לפרטיות, אלא לאיום ביטחוני. ולבסוף (48:31), מה קורה לבנאדם שמצליח להתנתק מהזהות הלאומית שלו? הסופרת ארנה קזין ניסתה להחליף את הזהות הישראלית שלה דווקא בזהות סקוטית. זה נגמר בספר חדש ובתובנות מעניינות על ההבדל בין סקוטים חביבים לישראלים עצבניים, על מדינה שהלכה רחוק מדי עם יצר הנקם שלה וגם בהבנה שלכל לאום יש שלדים אפלים בארון.See omnystudio.com/listener for privacy information.