Podcasts about Kantar

Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart's performance-to-brand pivot to Elf Beauty's billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”Also: creative shoutouts from Telstra's puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.Whether you're on the Croisette or catching up from home, this episode brings you the sights, sounds, and smarts of Cannes.Timestamps00:00 – Introduction01:30 – Instacart's brand transformation journey03:00 – Scott Galloway, Rory Sutherland & Elf Beauty: Ditch the semantics04:30 – Walking the Palais basement: Craft, awards & standout work07:50 – Telstra's puppet-led Olympics campaign08:55 – Toasting the perfect slice: A NZ bread brand goes big10:30 – The power of creative consistency & long-running platforms13:40 – LinkedIn B2B Forum with Marcus Collins & Mimi Turner14:45 – Compound creativity with Andrew Tyndall, Les Binet & Sarah Carter16:00 – Why ads wear out for marketers, not for people17:30 – Repetition, memory, and mental availability18:00 – B2B buying cycles, hidden buyers & trust signals18:45 – Media measurement: Why "seeability" is better than "viewability"19:50 – Finding balance: bravery and humility, brand and performance20:30 – Instacart & the brand-performance multiplier effect21:10 – Highlights from Zappi's Creativity Effectiveness Report23:15 – Kantar's Jane Osler on creator-led marketing & brand equity25:15 – Wrapping up: Cannes takeaways & what's next

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We're joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O'Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy'.Check out episode 176,' Driving demand for circular economy: What marketers need to know' to hear more about the playbook with Kantar and Swapfiets.Make sure you're subscribed to the Circular Economy Show to find out about our future episodes on the playbook.

This episode is brought to you by BIgCommerceWhat does it take to become a household name — and why does it matter?In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report, which ranks the top 100 most valuable global brands. They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this year's leaders. Together, they explore:Why brand is a company's most valuable asset and the common traits of the world's most valuable brands;Whether the era of U.S. economic exceptionalism is nearing an end;Why disruption is such a powerful brand-builder, as evidenced by brands like Amazon and ChatGPT; andHow retailers can follow the playbook of brands like Walmart and Costco to build stronger, more meaningful connections with consumers.RELATED LINKSExplore key takeaways from Kantar's 2025 BrandZ Report Check out the full 2025 BrandZ ReportLearn more about KantarExplore the latest marketing insights from Retail TouchPointsCheck out past episodes of Retail Remix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

You've probably heard me say it before: inclusive marketing is the future of marketing. And the data keeps proving it. In this episode, I'm joined by Valeria Piaggio, Head of Inclusive Growth at global insights powerhouse Kantar. We dive into the latest findings from Kantar's Global Brand Inclusion Index, which shows that consumers around the world expect brands to lead with inclusion. We unpack what the research reveals, what it means for marketers and brand leaders, and even touch on insights from another new study Kantar is releasing. If you're building a brand that wants to grow with intention — this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Kantar's Brand Inclusion Index - https://www.kantar.com/campaigns/brand-inclusion-index

For the 20th anniversary edition of BrandZ's global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.Marcel joined AB InBev in 2005. Prior to becoming the company's Global Chief Marketing Officer, he held a variety of roles at AB InBev, including Global President of Beyond Beer Co. and Chief Marketing Officer at Anheuser-Busch. He also spent seven years in brand management at Unilever in Brazil.Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

UK economic data last week highlighted renewed inflation pressures and persistent uncertainty. Food inflation hit a one-year high in May, rising 2.8% year-on-year. Kantar reported that grocery prices surged 4.1%, the highest in 15 months, driven by higher payroll taxes and minimum wage hikes. Business confidence slumped, with Confederation of British Industry (“CBI”) surveys showing sharp declines across services, as firms cited rising employment costs and tax burdens. The Bank of England (“BoE”) Governor, Andrew Bailey, urged caution on rate cuts, citing inflation uncertainty and trade risks, while Monetary Policy Committee (“MPC”) member Alan Taylor advocated for easing due to downside risks. Despite headwinds, Lloyds' business barometer rebounded to 50%, buoyed by Donald Trump's softened tariff stance and a US-UK trade deal. However, artificial intelligence (“AI”) disruption concerns mounted, with youth unemployment rising to 12.6%...Stocks featured:Auto Trader Group, GSK and M>o find out more about the investment management services offered by Walker Crips, please visit our website:https://www.walkercrips.co.uk/This podcast is intended to be Walker Crips Investment Management's own commentary on markets. It is not investment research and should not be construed as an offer or solicitation to buy, sell or trade in any of the investments, sectors or asset classes mentioned. The value of any investment and the income arising from it is not guaranteed and can fall as well as rise, so that you may not get back the amount you originally invested. Past performance is not a reliable indicator of future results. Movements in exchange rates can have an adverse effect on the value, price or income of any non-sterling denominated investment. Nothing in this podcast constitutes advice to undertake a transaction, and if you require professional advice you should contact your financial adviser or your usual contact at Walker Crips. Walker Crips Investment Management Limited is authorised and regulated by the Financial Conduct Authority (FRN: 226344) and is a member of the London Stock Exchange. Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Merete and Joanna engage with Peter Aitken, head of customer strategy and insight at Kantar, discussing the critical role of customer experience in banking. They explore the importance of trust, current trends in customer experience, effective measurement strategies, and the relationship between marketing and customer experience. Aitken shares insights from his extensive experience in the financial services sector, emphasizing the need for organizations to invest in customer experience to drive long-term growth and brand loyalty. In this conversation, Peter Aitken discusses the significant impact of digital experiences on brand perception, using examples from various companies, including Starbucks. He emphasizes the importance of customer experience as a growth driver and the need for effective measurement strategies. The discussion also touches on the role of AI in enhancing customer experience and the evolving landscape of brand management.Find Peter Aitken on linkedin here: https://www.linkedin.com/in/peteraaitken/

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times. WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive growth in uncertain times” here.

Is volatility our new normal? As tariff policies change frequently, uncertainty is likely to be the new normal for the foreseeable future, making long-term planning and decision-making more challenging. Hear from Kantar's Doug Hermanson and David Marcotte as they join Barry Thomas and Rachel Dalton on episode 86 of Kantar's Retail Sound Bites to discuss global tariffs, policy changes, and impacts to shoppers and supply chain.  Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

For the 20th anniversary edition of BrandZ's global report, Martin Guerrieria, Head of Kantar BrandZ, talks with Abhinav Kumar, Global Chief Marketing Officer, TCS about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth. Abhinav is the Chief Marketing Officer of TCS, leading a team of 700 professionals in 55 countries who oversee the company's brand, reputation and stakeholder relationships. In a 23-year career at the company, he has performed several leadership roles including CMO for LATAM, Europe and all international markets, winning over 150 brand and communications awards during his tenure. Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

The circular economy is no longer just a theory; it's becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses.Join us to find out:-How rethinking product design could help future-proof tech such as iPhones-Why it's necessary to increase global recycling rates of copper-How consumers are paying more attention to ads with a social or environmental theme-How one household name is adding digital product passports to their clothingHelp us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify.Mentioned in this episode:Hear more from Ke Wang on material security in a circular economy in episode 174Listen to the full conversation with Kantar's Jonathan Hall on how marketers can drive demand for circular economy in episode 176Mashable: How much would the mythical made-in-the-U.S. iPhone cost?EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reductionSustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a WinTrellis: Why Target is tagging 35 million pieces of clothing with digital IDs

On Episode 586 of The Core Report, financial journalist Govindraj Ethiraj talks to Mirai Chatterjee, Director at Self-Employed Women's Association, or SEWA as well as K. Ramakrishnan, Managing Director - South Asia at Worldpanel Division, Kantar. SHOW NOTES(00:00) Stories of the Day(01:00) Markets slide down(02:37) Monsoon is arriving even earlier than the early projections(05:01) How Chinese businesses are gearing up for a new trade world even if the tariff tantrum goes away(06:55) How SEWA wants to use blockchain to help women in poorer sections of society build their identities(18:29) Tracking FMCG sales trends with Kantar. How categories like homecare are showing unusual growth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listeners! We await your feedback....⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to shiva@thecore.in for sponsorships and brand studio requirementsFor more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠

The drug channel in the US is undergoing significant changes, with CVS and Walgreens trying to reposition themselves as health and wellness destinations but facing challenges such as store closures and shopper shifts to other channels. ​Hear from Kantar's Amar Singh and Leigh O'Donnell as they join Barry Thomas and Rachel Dalton on episode 85 of Kantar's Retail Sound Bites to discuss current health and wellness trends, the state of the drug channel, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions and operating a Global Delivery Centre out of Letterkenny in Co. Donegal, Ireland, has been ranked among the 100 most valuable brands worldwide in the Kantar BrandZ Most Valuable Global Brands 2025 Report. In a special 20th edition ceremony held in New York by Kantar, TCS was accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth. TCS now ranks #45 globally, in a list that includes the world's most prominent brands across industry sectors. This year's growth marks a sharp acceleration in brand equity, favourability and awareness. In a separate independent brand audit carried out by Momentum-ITSMA, TCS demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, up exponentially from 29% which the same audit polled in 2010. This growth in brand value and equity highlights TCS' sustained brand building efforts, including high-impact global sports partnerships, customer-centric innovation, and consistent marketing excellence. Martin Guerrieria, Head of Kantar BrandZ, said, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." TCS' rise in brand value is rooted in its long-term commitment to humanizing technology through experiences that inspire, innovations that transform, and relationships that go the distance. At the centre of this momentum is TCS' sponsorship of 14 global running events, including five of the seven Abbott World Marathon Majors such as the TCS New York City Marathon, TCS London Marathon, and TCS Sydney Marathon. These events engage over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, raising $279 million for charitable causes. The TCS brand also demonstrated a 30-point uplift in brand familiarity and 40-point uplift in brand consideration, the highest improvement amongst all the key sponsors of the sport. Abhinav Kumar, Chief Marketing Officer, TCS, said, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." From creating the first-ever digital twin heart of a pro-runner to deploying Agentic AI systems that can autonomously reason and act across complex business contexts, TCS continues to shape the future of enterprises and consumer experiences. The company's partnership with Jaguar through the Jaguar TCS Racing Team that competes in the ABB FIA Formula E World Championship positions TCS at the intersection of intelligent engineering and sustainable innovation, highlighting the brand's commitment to next-generation experiences that resonate with communities. TCS also continues to be recognized for its strong client partnerships and employer brand. In 2025, TCS was ranked the #1 IT service provider in Europe for customer satisfaction by Whitelane Research. TCS was named a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America, by the Top...

Cilvēkiem darba vietā vajadzētu justies labi – gan emocionāli, gan fiziski. Kāpēc reizēm tā nav un kā palīdzēt darbiniekiem, jo īpaši grūtās situācijās, skaidrojam raidījumā Kā labā dzīvot. Analizē emocionālās inteliģences praktiķe, biznesa trenere un konsultante Jana Strogonova, Latvijas Personāla vadīšanas asociācijas valdes priekšsēdētāja Eva Selga un kognitīvi biheiviorālās terapijas (KBT) terapeite Agnese Orupe. Jaunākie aptauju dati liecina, ka pēdējā laikā pārliecinoši emocionāli un fiziski labi savā darba vietā jūtas tikai 21 % aptaujāto Latvijas strādājošo, kamēr aptuveni trešā daļa jeb 27 % strādājošo tā nejūtas. To liecina darba vides risinājumu sniedzēja AS "Hestio" un "Norstat Latvija" īstenotā aptauja. Savukārt "Kantar" veiktā aptauja rāda, ka darbinieku kopējā apmierinātība gada laikā nav būtiski mainījusies: attiecīgi 73% darbinieku šogad un 72% pērn ir kopumā apmierināti ar savu darbu: pilnībā apmierināti ar savu darbu ir 17%, diezgan apmierināti - 56%. Jautājums, ko ietver apzīmējums "diezgan apmierināti". Pārsvarā šādās aptaujās mēra, vai darbinieks ir apmierināts ar darba apstākļiem, profesionālo izaugsmi, ko darba devējs piedāvā, ar vadītāju, ar savstarpējām attiecībām ar kolēģiem, protams, ar atalgojumu un motivācijas sistēmu. Jana Strogonova norāda, ka vērtīgākie aptaujās ir komentāri, bet vēl vērtīgāki ir tas, vai uzņēmumā tiek ņemti vērā šo aptauju dati un kaut kas arī mainās. "Bieži dzird uzņēmumos: jā, katru gadu mūs aptaujā, bet beigās jau nekas nemainās. Tas ir pats svarīgākais, jo jebkurai aptaujai beigās jābūt rezultātam, ko sajūtu es kā darbinieks," atzīst Jana Strogonova. Agnese Orupe piekrīt, ka ir svarīgi ne tikai aptaujāt cilvēkus uzņēmumā, bet arī nodrošināt atgriezenisko saiti, kas ir mainījies un ko ar šiem datiem dara. "Nav noslēpums, ka ir cilvēki, kuriem ar laiku rodas ciniska attieksme, kāpēc pildīt tās aptaujas, tāpat neviens tās neņem vērā," norāda Agnese Orupe.

In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and Carolyn Reid from Kantar, discuss the balance Australians face between financial realities and desired living standards, emphasising the importance of empathy in marketing. They explore insights from Kantar's latest report on 'Finding Financial Freedom', which highlights a lack of optimism among Australians, particularly younger generations, who seek clarity and independence regarding their financial futures. The conversation underscores the necessity for brands to engage consumers early, providing educational resources to build trust and understanding, especially in the complex realm of financial products like superannuation. They stress that trust must be earned over time through consistent and empathetic messaging, while also addressing the role of AI in consumer decision-making.See omnystudio.com/listener for privacy information.

Volili jste v roce 2021 pětikoalici, tedy koalici Spolu, nebo PirSTAN? Jste z výsledků své volby zklamáni? Dokonce zklamáni tak, že byste nešli k volbám do sněmovny, kdyby se konaly nyní? Pak podle dat agentury Kantar patříte mezi velkou skupinu bývalých voličů pětikoalice.

Volili jste v roce 2021 pětikoalici, tedy koalici Spolu, nebo PirSTAN? Jste z výsledků své volby zklamáni? Dokonce zklamáni tak, že byste nešli k volbám do sněmovny, kdyby se konaly nyní? Pak podle dat agentury Kantar patříte mezi velkou skupinu bývalých voličů pětikoalice.Všechny díly podcastu Názory a argumenty můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Hoje o papo está mais do que especial! Recebemos uma convidada que marcou gerações nas telinhas e, ao longo dos anos, também se tornou uma grande referência quando o assunto é maternidade. Entre sets de gravação e a rotina em família, ela encontrou tempo para educar, aprender e crescer junto com seus filhos — e continua aprendendo até hoje.------------------------------Natura é a marca número 1 em presentes de beleza e cosméticos do Brasil*.Entre no site e presenteie quem você ama:https://www.natura.com.br/c/dia-das-maes?utm_campaign=institucional_datas_dia-das-maes_na0694_na&utm_source=podcast&utm_medium=qrcode*Kantar,Divisão Worldpanel | Painel de Consumidores | Participação do Mercado em Valor, Volume e Penetração | Presentes | Período: FY2024 | Total Brasil | (Cosméticos: Sabonetes, Creme Facial, Creme Corporal e Óleo Corporal, Desodorantes, Cabelos,Perfumaria, Maquiagem, Proteção Solar e Produtos para Barba)--------------------------------------------------------------------------------------✅ Canal de Cortes Oficialhttps://www.youtube.com/channel/UCab-x2Tf0zK3WLkKXG9Ot5Q✅ Instagram Oficial @poddelas - https://www.instagram.com/poddelas/✅ Facebook Oficial https://m.facebook.com/POD-DELAS-101517452551396/✅ Shortshttps://www.youtube.com/channel/UCItcEi_6J6l2iuhABXq1OTg✅ PodDelas Melhores Momentoshttps://www.youtube.com/channel/UCYa1bLsG-RumuKrrznSdRHg✅ Playlist oficial com todos os episódioshttps://youtube.com/playlist?list=PLXEx5PB_zX1qkkx06VRZFepiRHheozMSRANFITRIÃ:

50歲後，人生才正要展開精彩的下半場。有人重新跳起舞、有人開始追夢、有人選擇回學校進修——但這一切的前提，是身體還撐得住。李婉萍營養師指出：「老得快或慢，關鍵其實藏在每天吃進去的東西裡。」到底有哪些營養是中年後不可忽視的保養底氣？尤其是這一味，竟被譽為延緩衰老界的救火隊！ ✅本集節目重點 1.年過50仍能青春再啟，但需提早佈局抗老的營養策略。 2.纖維質與蛋白質是維持體力與代謝的基本功。 3.營養師提供滋補聖品─靈芝的挑選4原則。 了解更多桂格雙效活靈芝>> https://stdfoods.cc/7btffp #桂格雙效活靈芝 #開啟青春進行式 【桂格雙效活靈芝滋補液】 延緩衰老標章：有助於降低血清中過氧化物之含量，經易老化動物模式的實驗結果，有助於延緩老化； 免疫調節標章，經動物實驗結果：有助於促進吞噬細胞活性，有助於促進自然殺手細胞活性。 *Kantar 凱度消費者指數資料指出，整體桂格靈芝品牌及桂格活靈芝滋補液系列於 2013 年 12 月 30 日至 2024 年 12 月 29 日之銷售金額分別為台灣靈芝滋補液市場第一之品牌及產品。 主持人：《50+》副主編顏理謙 來賓：營養師 李婉萍 製作團隊：50+整合傳播部 (本集節目由桂格合作企劃) -- Hosting provided by SoundOn

Lene Leikvoll leder Kantar Norge – en del av et av verdens største selskaper innen markedsanalyse. Hun forteller om verdien av analyse, selskapet hun var med på å avvikle etter resultatene fra slik analyse, og hvordan hun ble lurt inn i sjefsrollen. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Kantar's Future Proof Podcast, Nicole Jones speaks with Jesse Waldele from the Wall Street Journal about the evolving landscape of advertising and consumer trust. They discuss the paradoxical nature of today's consumers, the importance of building trust in a polarized environment, and strategies for engaging diverse audiences, particularly Gen Z. Jessie shares insights on optimizing advertising campaigns, leveraging offline channels, and ensuring brand safety. The conversation highlights the Journal's commitment to providing valuable content and analysis while adapting to the changing needs of advertisers. Hosted on Acast. See acast.com/privacy for more information.

How can brands visually connect with Chinese consumers? What cultural codes effectively resonate with consumers, leading to trial and purchase? Today we speak with Panos Dimitropoulos, a seasoned semiotician and cultural strategy expert. Panos helps brands culturally connect in China. He spent over a decade in China, leading Kantar's cultural intelligence team, guiding clients through China's evolving symbolic landscape. He's also the founder of Two Words Agency.

Consumers and customers must remain at the heart of every decision, regardless of your industry. Hear from Julie Hamilton, former Chief Commercial Officer and Head of Global Sales at Diageo PLC, as she joins Kantar's Barry Thomas and Rachel Dalton on episode 84 of Kantar's Retail Sound Bites to discuss customer value creation, world-class customer leadership, career navigation, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Les Français sont de véritables papillonneurs lorsqu'il s'agit de faire leurs courses. Selon une récente étude de l'institut Kantar, un foyer type fréquente aujourd'hui près de neuf enseignes de supermarché différentes. Un chiffre en hausse constante (il n'était que de 7,8 en 2019), qui illustre une infidélité croissante envers les marques de grande distribution. Mais pourquoi ce phénomène ?Une quête prioritaire : les petits prixLa principale motivation de cette infidélité est économique. La crise inflationniste de 2022 et 2023 a profondément bouleversé les habitudes de consommation. Dans un contexte de hausse continue des prix alimentaires, les consommateurs sont devenus plus vigilants et mobiles. Leur objectif : trouver les meilleurs prix, quitte à changer régulièrement d'enseigne. Cette chasse aux bonnes affaires concerne aussi bien les produits du quotidien que les articles d'hygiène ou de beauté, désormais souvent achetés dans des discounters comme Action ou Normal, au détriment des grandes surfaces traditionnelles.La diversification des attentesOutre les prix, les Français recherchent également la qualité des produits, notamment dans les rayons bio, frais ou locaux. Aucune enseigne ne répond totalement à l'ensemble de ces critères pour tous les consommateurs. Résultat : chacun compose son propre parcours d'achat, en fonction des promotions ponctuelles, des offres ciblées, ou des programmes de fidélité personnalisés.Des enseignes à l'assaut de la fidélitéFace à cette versatilité, les distributeurs redoublent d'ingéniosité pour retenir leurs clients. Ils multiplient les initiatives : réductions ciblées à certaines heures, remises sur les produits bio, ou encore programmes adaptés aux foyers modestes. Les cartes de fidélité évoluent également, intégrant désormais des partenariats avec des services annexes (assurance, énergie…) ou des jeux à tirage type loto.Leclerc, champion de la fidélisationDans cette bataille, certaines enseignes tirent leur épingle du jeu. C'est le cas d'E.Leclerc, qui affiche le plus haut taux de fidélité : 29,1 % de ses clients y effectuent plus de 70 % de leurs dépenses. Les coopératives comme Hyper U/Super U (20,3 %) ou Intermarché (17,6 %) suivent, tandis que les enseignes comme Lidl, bien que très populaires, séduisent surtout une clientèle occasionnelle.En somme, les Français ne sont pas volages par caprice, mais bien par nécessité. Leur infidélité est un choix stratégique de consommation, dicté par le contexte économique et l'exigence croissante envers la qualité et les prix. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode, Jane Ostler speaks with Professor Koen Pauwels Associate Research Dean and Distinguished Professor of Marketing at D'Amore-McKim School of Business at Northeastern University and Mary Kyriakidi, Kantars Global Thought Leader, to discuss the current state of marketing, focusing on Kantar's Blueprint for Brand Growth. They explore the significance of meaningful difference in branding, the correlation between penetration and sales, and the importance of being present in the market. The conversation also delves into pricing power, the role of innovation, and the impact of AI on marketing strategies. Hosted on Acast. See acast.com/privacy for more information.

Le paiement fractionné est de plus en plus utilisé par les Français. Les crédits à la consommation et ses taux d'intérêts élevés sont en chute libre, de plus en plus de plateformes et de magasins proposent d'étaler le prix d'un achat sur plusieurs mois, sans frais.  Le paiement fractionné a progressé de 20% en un an selon une étude de l'institut Kantar et c'est surtout, car il s'est infiltré partout ! L'électroménager, l'électronique, les meubles, les vêtements et même les voyages, tout y passe. Qu'est-ce que les gens achètent en plusieurs fois ? Est-ce qu'il faut signer un contrat ? Écoutez la suite de cet épisode de Maintenant vous savez ! Un podcast écrit et réalisé par Maële Diallo Première diffusion : 18 décembre 2023 À écouter aussi : Qu'est-ce que le crédit social ? Pourquoi la dette publique de la France nous inquiète-t-elle tant ? Comment l'inflation peut-elle s'arrêter en France ? Retrouvez tous les épisodes de "Maintenant vous savez". Suivez Bababam sur Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adaptability, collaboration, and authenticity are traits that can get you far as a professional and leader. Hear from Cathy Horgan, foodservice and on-premise lead for OLIPOP, and Stephen Horgan, co-founder of InterContinental Beverage Capital, as they join Kantar's Barry Thomas and Rachel Dalton on episode 83 of Kantar's Retail Sound Bites to discuss career progression, leadership, and finding brand growth as CPG veterans. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar's Sustainable Transformation Practice, and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services.In this episode you'll discover:The surprising shift in societal values that's reshaping consumer buying habits    How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem    Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems    Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experienceRead the The marketing playbook for a circular economy and make sure you're subscribed to the Circular Economy Show to find out about our future episodes about  the playbook.

In this episode of The Sleeping Barber Podcast, hosts Mark Binkley and Vasilis Douros are joined once again by Mary Kirikiri, global thought leader at Kantar. They explore insights from Mary's CMO series, diving into future power, meaningful difference, and pricing strategy. The conversation covers how brand equity drives growth, the link between pricing power and perceived value, and why evidence-based marketing is essential for long-term success. From brand salience to pricing elasticity, this episode unpacks the tools marketers need to influence both consumers and the boardroom.Our Guest:Mary Kyriakidi Global Thought Leader @ Kantarhttps://www.linkedin.com/in/mary-kyriakidi-4a5a4a57/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps00:00 Introduction to the Podcast and Guest01:40 Inspiration Behind the CMO Series04:24 Mary's Journey to Global Thought Leader05:26 Kantar's Research Focus and Paradigm Shift09:36 Understanding Future Power and Meaningful Difference12:01 The Drivers of Future Power15:00 Mental vs. Physical Availability in Branding18:01 Accelerators for Growth in Branding22:04 Finding New Space for Brands24:20 The Link Between Pricing and Brand Strength24:50 Understanding Pricing Power and Elasticity27:40 The Importance of Brand Positioning29:02 Willingness to Pay and Perceived Differences32:12 Aligning Brand Value with Pricing Strategy35:01 Influencing Budget Decisions in Marketing39:11 The Role of Brand Trackers in Marketing StrategyBackground Research & Links:Blueprint for Brand Growth: https://www.kantar.com/campaigns/blueprint-for-brand-growth?Some links to the diary are below:https://www.kantar.com/inspiration/brands/diary-of-a-cmo-what-is-the-blueprint-for-brand-growthhttps://www.kantar.com/inspiration/brands/how-can-you-approach-the-cfo-to-argue-for-greater-investment-in-your-brandhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-i-am-a-small-brand-with-big-dreams-how-can-i-grow-fasterhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-is-your-categorys-ceiling-coming-down-on-youhttps://www.kantar.com/inspiration/brands/Diary-of-a-CMO-How-can-I-protect-my-brand-against-copycatshttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-the-secret-recipe-to-combat-private-labelhttps://www.kantar.com/inspiration/brands/diary-of-a-cmo-whats-marketings-contribution-to-profithttps://www.kantar.com/north-america/expertise/brand-growth/brand-tracking

Will the tradition SEO we've come to know and master soon become obsolete? As generative AI reshapes search, learn what's next from James Cadwallader, co-founder and CEO of Profound, as he joins Kantar's Barry Thomas and Rachel Dalton on episode 81 of Kantar's Retail Sound Bites to discuss traditional to predictive search, new digital shelf strategies, human discovery, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn  

Marketing Must Make People Believe, Not Just BuyThe Journey from Content to ConversionAkhil Almeida shares his remarkable journey from Virgin Records to becoming Head of Marketing at Bandhan Life Insurance. With over two decades of experience across music, market research, and financial services, Akhil reveals his core marketing philosophy: "Marketing isn't about selling. It's about making people believe." Tracing his pioneering work in predictive content intelligence at Kantar and E-commerce research panels tracking 60,000 online shoppers, Akhil demonstrates how understanding consumer behavior at a deep level is the foundation for building brands people genuinely care about.Beyond Data: Creating Meaningful Marketing StrategiesAkhil identifies three critical skills modern marketers must master: 1. Pattern recognition to spot cultural shifts before they go mainstream2. Agility to pivot quickly when playbooks become outdated 3. Commercial acumen to articulate ROI to leadershipUsing his experience transforming Bandhan Life Insurance, he illustrates how focusing on underserved segments like self-employed individuals (60% of India's workforce) created strategic advantage in a crowded market. Perhaps most valuably, Akhil emphasizes the crucial distinction between data and insight: "Data tells you what people do, insight tells you why they're doing it. Data without interpretation is just noise." Through practical examples of landing page optimization and brand-agency partnerships, he demonstrates how cultivating insight as a daily ritual ultimately drives marketing that shapes behavior, builds habits, and creates long-term brand value.⁠For Show Notes, Selected Links and ResourcesSubscribe to our weekly newsletterAbout Akhil AlmeidaAkhil Almeida, now the Head of Marketing of Bandhan Life, is a dynamic leader with over two decades of experience in marketing, specializing in brand building, digital strategies, and consumer insights. Timestamps00:01:45:13 - 00:05:57:08 From Virgin Records to Marketing Pro: Akhil's Journey00:05:57:09 - 00:13:32:13 Predictive Content: The Next Big Thing in Marketing?00:13:32:14 - 00:16:45:04 Data to Strategy: How Insights Shape a CMO's Success00:16:45:05 - 00:28:43:09 Decoding E-commerce: Secrets from an Early Pioneer00:28:43:10 - 00:38:39:16 Must-Have Skills for Today's Marketers00:38:39:17 - 00:44:57:18 Rebranding 101: Transforming a Brand with Trust00:44:57:19 - 00:48:26:17 Financial Services Marketing: What Sets It Apart?00:48:26:18 - 00:55:49:21 Rethinking Insurance: Innovation for the Self-Employed00:55:49:22 - 01:07:15:12 Are Agencies Ready for Marketing's Evolution?01:07:15:13 - 01:08:30:10 Top Campaigns Revealed: A Marketer's Favorites01:08:30:11 - 01:10:51:16 Advice for New Marketers: Stand Out Early01:10:51:17 - 01:12:58:17 Must-Read Books for Marketers: Expert Picks01:12:58:18 - 01:14:09:15 Stay Curious: The Advice That Drives Success01:14:09:16 - 01:21:00:03 Data Vs InsightThis episode was made possible by the great folks at ⁠MovingWalls⁠. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. #MarketingStrategy, #BrandEvolution, #ConsumerInsights, #ContentMarketing, #DigitalTransformation, #MarketingLeadership, #CustomerBehavior, #MarketingInnovation, #DataDrivenMarketing, #FinancialMarketing, #MarketingMindset, #ContentIntelligence, #BrandTransformation, #ConsumerBehavior, #DigitalFirst, #MarketingInsights, #CMOAdvice, #DataToInsight, #BrandBuilding

Les Français adorent toujours le fromage, mais les habitudes de consommation changent, selon une enquête Kantar que RTL vous dévoile en cette journée mondiale du fromage... Ecoutez Le conseil conso avec Armelle Lévy du 27 mars 2025.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Disruption is inevitable for US retailers and suppliers in the months ahead. Discover provocative and transparent ways to combat challenges ahead from Marissa DeMaio, Vice President of Marketing and Retail Sales Atalanta Corporation, as she joins Kantar's Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 81 of Kantar's Retail Sound Bites to discuss solution-based selling, product innovation, winning in club, and more. This episode also features Doug Hermanson, Kantar's principal economist, who dives into the macroeconomic state of retail. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Les Français adorent toujours le fromage, mais les habitudes de consommation changent, selon une enquête Kantar que RTL vous dévoile en cette journée mondiale du fromage... Ecoutez Le conseil conso avec Armelle Lévy du 27 mars 2025.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

פודקאסט "השבוע" עם ליאור קודנר בימים שלישי וחמישי: תקציב המדינה צפוי לעבור השבוע, בן גביר חזר, גיוס החרדים הושתק ונראה שממשלת נתניהו חזקה כעת מתמיד. (01:34) הבחירות עוד רחוקות - אבל עם דודי חסיד, מנכ"ל מכון Kantar וסוקר 'כאן' חדשות, ננסה להבין את העמדות האמיתיות של הציבור הישראלי. למרות הספינים, הישראלים בעד ועדת חקירה ממלכתית והחזרת החטופים, רובם נגד נתניהו אבל אימצו עמדות ניציות. נדבר על הבוחרים של יאיר גולן, שמצליח לרכז סביבו מצביעים ימניים דווקא, על הימין הקיצוני שלא התחזק למרות המלחמה ועל שובו לזירה של נפתלי בנט. (27:40) רוית הכט והילו גלזר יצטרפו לשיחה הזו. ובהמשך על הדוד סם. (48:59) עם שגריר ישראל בארה"ב לשעבר מייקל אורן, שעבד עם ממשל טראמפ, ננסה להבין לאן חותר הממשל האמריקאי. נשאל ממה צריך לחשוש נתניהו ומדוע אנחנו בכלל מעניינים את הנשיא. See omnystudio.com/listener for privacy information.

Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.

"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy officer at Adam&Eve/DDB.Beverley joins the Campaign team on the podcast to discuss the efficacy of pre-testing and its contentiousness in adland: some say data can stifle creativity while others argue it's a sure method to improve advertising effectiveness.Marketing professor Mark Ritson said it wasn't divisive but actually a "no-brainer", that it's essentially infallible, and we now live in a different age of pre-testing. Beverley discusses this argument alongside Campaign editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, hosted by tech editor Lucy Shelley. The team consider how creatives and strategists should look at the bigger picture, what certainty does for creativity and if pre-testing denies originality.Plus, at the end of the episode, Campaign tests the pre-testing, with Rawlings and Shelley testing their own ad ideas for Liquid Death using Kantar's Link AI early stage testing tool.Further reading:How do you solve a problem like… pre-testing?The Year Ahead for CampaignIs big data driving a short-term view?Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'Former Amazon CCO Simon Morris appointed chair of new audience insight platform Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world. Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the topics, sessions, and activities she most looks forward to while in Chicago in early April. Next, Brian and Gabby turn their sights to the latest market research news, starting with the launch of the Global Data Quality Initiative updated Data Quality Pledge. Brian and Gabby discuss how they feel this is a step in the right direction to improve overall data quality. They are hesitant, though, since it is a pledge, and there is no one to hold people accountable to its standard other than self-regulation. They both agree that the pledge is probably a step toward some sort of regulation around data quality. In the second data quality story, they discuss the results and key takeaways from the new Data Quality Benchmarking Study released by the Insight Association. Brian and Gabby discuss some of the stats, including some that were somewhat surprising to both of them. You can get your free copy of the Insights Association Data Quality Benchmarking Report here. Next, Brian and Gabby talk about some of the recent headlines from around the market research industry, including ComScore's 2024 results, Glimpse's rebrand to Panoplai, and Disney shutting down FiveThirtyEight. In our final story, they touch on the reports about Kantar potentially looking to sell their Worldpanel/Numerator division. Thanks for listening! If you have headed to Pasadena for SampleCon, be sure to say hello to Kathleen Hock. If you will be in Chicago for Quirk, be sure to connect with Gabby or Abby Synder. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to break through the complexities surrounding AI and its implementation across retail. Kiri Master, retail media and expert and host of Retail Media Breakfast Club, joins Kantar's Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 80 of Kantar's Retail Sound Bites the powerfully transformative AI agents that have the potential to change the game in retail media. This episode also features Julie Craig, Kantar's vice president of shopper insights, who dives into the issues most pressing to shoppers. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

GenAI dominates marketing conversations, but how does it connect to capability building and the evolving role of marketers? While excitement around GenAI is high, adoption remains low with less than half of those with access use it regularly. So, what's holding marketers back?In this episode, host Jane Ostler is joined by Thomas Von der Fuhr, Head of Organisational Performance at Kantar, to discuss insights from the newly published report, GenAI in Marketing: Fear or FOMO. They discuss what marketers are saying about the barriers to adoption, the importance of organisational readiness, and how GenAI can enhance, rather than replace, traditional marketing skills.With leading organisations shifting from operational tasks to strategic brand growth initiatives, this conversation offers valuable guidance for marketers looking to move beyond the hype and maximize GenAI's potential.Tune in to discover how to bridge the gap between GenAI excitement and real-world capability building. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we're exploring the marketing opportunities advertisers have in audio forward environments. Audio is present in nearly every moment of our lives, from weddings to commutes, workouts, and relaxation – and now marketers have more ways to engage their target audience in these spaces, and they aren't just sound based. In recent years, the rise of podcasts and audiobooks has reshaped how people engage with audio, creating a deeper connection with streaming platforms and shifting public perceptions of media channels. Jenny Haggard, Global Brand Strategy Lead at Spotify, joins Kantar's Chief Media Commercial Officer, Nicole Jones, to share how marketers can harness this new intimacy in audio-based media and what they can do to better create a multi-sensory experience in these environments and drive meaningful difference for their brands. Hosted on Acast. See acast.com/privacy for more information.

Kantar's annual industry benchmarking report PoweRanking® identifies retailers and suppliers that set the standard of performance, ranked by their trading partners. Download your complimentary executive summary to discover this year's rankings. Rohan Mazumdar, vice president of retail consulting at Kantar, and Jeff Maloy, senior vice president of consulting at Kantar, join Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 78 of Kantar's Retail Sound Bites to discuss intensified retailer concerns about shoppers' reluctance to spend more on consumer goods. Discover more findings in Kantar's PoweRanking® 2024 This episode also features Doug Hermanson, Kantar's principal economist, who dives into the macroeconomic state of retail, post-tariff implications in the US, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses that perform the best over time have a strong command over brand value. For brand marketers, this is great news and luckily, there is a lot that can be learned from the techniques and approaches from performance marketers in terms of supercharging brand. Nicole Jones, Kantar's Chief Media Commercial Lead and Ryan Brendle, Global Director of Marketing Sciences at Reddit, dive deep on the lessons brand marketers can take from their performance based colleagues and how applying these best practices can help grow brand value and overall revenue. Hosted on Acast. See acast.com/privacy for more information.

Human Creativity in AI-Powered Marketing: Insights from OpenAI's Super Bowl AdWatch this episode at youtube.com/emilybinderDiscover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.Chapters:(00:00) Introduction: The Human Touch in AI Advertising(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million(04:15) AI's Limitations in Creativity and Communication(06:46) The Future of AI in Marketing(09:16) Conclusion: Authenticity in AI-Driven ContentLinks mentioned:OpenAI Super Bowl Ad: ChatGPT | The Intelligence AgeDead Internet TheorySuper Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)My podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Storytelling is crucial in category strategy, creating narratives that resonate with consumers, retailers, and internal teams, aiming for a triple win. Stephen Aramburu, category strategy manager, frozen meals, Nestlé, joins Kantar's Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 78 of Kantar's Retail Sound Bites to discuss identifying growth opportunities in category management, and product innovation in the face of trends like GLP-1. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://www.cnbc.com/2025/01/27/nvidia-calls-chinas-deepseek-r1-model-an-excellent-ai-advancement.html​ https://www.nytimes.com/2025/01/27/technology/what-is-deepseek-china-ai.html https://www.aboutamazon.com/news/company-news/jason-buechel-whole-foods-market-worldwide-grocery-store https://www.retaildive.com/news/dollar-general-expanding-private-label-clover-valley/738339/​ Here's why Dutch Bros outperformed Starbucks last year Walmart will now let suppliers test products in its customers' homes Danone's yogurt sales surge among US consumers using GLP-1 drugs | Food Dive

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover's brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Ilyse: [00:00:00] I'm Ilyse Liffreing Damian: And I'm Damian Fowler and welcome to this edition of the Current Podcast. Damian: This week, we're delighted to talk with Charlotte Blank, U.S. Chief Marketing Officer of Jaguar Land Rover North America. Ilyse: Charlotte is responsible for JLR's House of brands, which includes the Land Rover Defender and Discovery, the Range Rover, as well as the new line of all electric Jaguar cars. Damian: Before she joined JLI, before she joined JLR, Charlotte gave a TED Talk in 2019 called Lead Like a Scientist, where she examined the psychology of motivation and what it means to lead. Ilyse: Charlotte says she's obsessed with testing new ideas and challenging the status quo. So that's where we started.  Damian: So hi, Charlotte. Thank you for joining us. Charlotte: Thank you for having me. Damian: In 2019, you did a TED talk called lead like a scientist in which, you talked about the importance of testing new ideas and challenging the status quo. Now, is that something you put into practice in your current role as CMO at JLR Charlotte: I would like to think so and I think there's room to do even more. I describe myself as a marketer by way of psychology. I did that TED Talk in a previous role as Chief Behavioral Officer of an incentive and motivation company where I really got to be at the forefront of research in behavioral economics and studying what we know about human behavior and social science and how that plays into understanding and motivating people to take action, which essentially is at the core of marketing. So we have so much of an opportunity to act and lead like scientists when we wear our hat as a marketing leader.  Damian: And what can other marketers do to sort of take some of those lessons that you were expressing in that talk? You know, and how can they integrate that into their daily work? Charlotte: I think to lead like a scientist, first and foremost, means to test things, to run experiments, and by that I mean true randomized controlled experiments, hold out test controls with properly randomized groups. And really from an applied standpoint, I think [00:02:00] marketers have been leading the way here. I mean, A B tests are standard practice. We see them as common practice in digital advertising and website optimization - really, it's kind of part of the daily work of being an excellent digital marketer in particular is to constantly be A B testing. But I think where there's more of an interesting opportunity to grow is more hypothesis driven testing. So not just the: “Will I see more clicks if I move this important box from the bottom of the page to the top?” But more: “I have this insight about something that really differentiates the consumers I'm trying to reach and how can I craft my messaging to get at that core psychological insight and testing those?” That I think is sort of the next step and where we can really make a difference. Damian: Could you give us an example of how you, you're putting that into practice at JLR? Charlotte: Absolutely. So we are on an exciting journey at JLR as part of our modern luxury transformation. We're really elevating the brands and taking everything up market and really responding to the rise in [00:03:00] wealth and the consumers that we reach from a modern luxury perspective. And part of the strategy to bring that to life is ‘House of Brands'. So JLR really no longer goes to market with the Land Rover brand as the front facing brand, but it fades back to allow Range Rover Defender and Discovery each to thrive in their own right. So this is an exciting opportunity for marketers to really tease apart the difference, for example, between a Range Rover customer and a Defender client. And that's really where the psychological insights come into play. So we've been doing some really interesting research that finds these ‘core differentiating nuggets', we call them. Just off the top of my head, some interesting insights were: Range Rover Sport target is extremely psychologically rich. They thrive in busyness and sort of the chaos of daily life that many of us know. Some of us love, some of us don't love. The Range Rover sport person loves to be very busy and to have their hands in lots of different things and they're rather impulsive. They lack the ability to delay gratification, and they don't [00:04:00] like to be overly structured or routine.So they like to just kind of go for it and go for their dreams and not really overthink things because they can handle doing multiple things at once. So I think you'll see, for example, in the new Range Rover Sport Creative as part of our new Velocity Blue campaign starring Theo James. He kind of exhibits that in the commercial.You see him sort of exploring the property, racing the car around the grounds, and going for an action to what turns out to be simply playing fetch with his dog. But it's this kind of heroic, fast paced scene that really brings to life that sort of busyness and a bit of impulsivity.Ilyse: bit of impulse. Now, as far as that campaign and then like future campaigns, you've talked a lot about the importance of media mix modeling. I'm curious why this is important  and would you say it's easier now to lead like a scientist in a marketing world that is more data driven? Charlotte: We're very excited to kick off our MMM (Media Mix Modelling) project. I think two weeks from today we're starting our [00:05:00] really what we're calling our marketing mix project because I think this is finally our chance to put all of the pieces really together in a rigorous scientific data driven way so that we can get a little more sophisticated about understanding and right sizing the expectations for what advertising investment can do in the short term when it comes to sales and that I'm kind of recognizing that in the automotive industry and probably in most others that it's not only about the advertising, but it's about the media strategy being carefully executed in concert with getting all the other pieces, right. Is the pricing right? Are the incentives right? What are the competitors doing? How old is the product? There are all of these factors that come into play, and we can put them all into the model to help us make better decisions about where to place a dollar at any given time for any particular model, and it may or may not be in more media. It might be for new creative, or it might be on adjusting the price. It might differ depending on the product, so I think that's going to make us, as a collective [00:06:00] enterprise, a lot more intelligent and data driven. Ilyse: intelligent. On that note, are there different markets for different vehicles across JLR brands? Damian: the Charlotte: Of course. I mean, that's really part of the fun of differentiating the four brands is they really are different core audiences. And again, this comes back for me to psychology, that when we look at the surface level at the demographics and we simply ask questions like: How old are these people? Are they married? What is their average household income? They look relatively similar to each other and to competitive brands, but we take another level down, we start peeling the onion and we look at: Well, how do they spend their time? And then we look even deeper: But what really drives them? What motivates them? What stage of life are they in psychologically? That's where they start to feel really different.So that can come to life in the ‘where' and ‘how' we approach our media buys and the partnerships we explore. But it also, again, you know, creative is king. It comes into the messaging and how we craft a story that resonates with people. Damian: I just gotta say on that [00:07:00] note, I did love the Theo James spot. The Range Rover spot because it was filmed at Harewood House, which is very close to where I grew up in Yorkshire. So I think I'm in the market for one of those and the same color, too. Charlotte: I was thrilled to hear that when you share that with me in your beautiful English accent, because it is, it's a really special location that was carefully chosen, partly to bring about that English heritage, you know, that's something that is such a special gift and a unique, ~um,~ distinctive asset for the Range Rover brand is ~that~ that English heritage going back to the queen and the royal family. And I think we've ~kind of~ gone through phases about how much in the degree that we play that up. But the time feels right culturally to really ~kind of ~celebrate that and bring forth a bit of cheeky modern Britishness. to the Range Rover sport brand and truly there's no better character for that than Theo James. You know what he brought to life in the Gentleman hit series on Netflix. ~Um,~ Range Rover was heavily integrated in that show. So we already benefited from the show's popularity and Theo's popularity and have a bit of [00:08:00] equity built with him. So I think it's just perfect that we got him to sort of star in the campaign Ilyse: to sort of star in the character. Not to Charlotte: quite handsome. That's true. Ilyse: And it is all about like marketing a lifestyle just as much as a vehicle. Charlotte: 100%. That's, that couldn't be more true, especially for a luxury brand. Ilyse: brand. And we Damian: we hear a lot, ~um,~ now of the importance of marketing being relevant to culture and that's a very good example of how you're tying in. You know relevance to cultural moments, ~you know,~ especially premium content like you mentioned white lotus the gentleman. ~It's ~It's sort of all aligned in lots of Charlotte: I am a huge fan of branded entertainment. Where people spend their leisure time, where their captive audience in front of a big screen in the comfort of their own home, and where they binge watch their favorite shows, Netflix, HBO. We've seen some incredible return on investment when we integrate our vehicles and our brand experience in a highly curated way, against some of these popular shows. Succession comes to mind. ~You know,~ Succession really brought in [00:09:00] this. notion of quiet wealth and like the uber luxury in a way that's a little bit more understated and reductive. The clothing they wear with the million dollar sweaters that just look really simple. There's something about ~that~ that really resonates with the Range Rover brand and the design aesthetic that's not overtly flashy or gaudy, ~um,~ but is a little more reductive and minimalist in design and it's just the characters and succession really brought that to life. Damian: and minimalist in design, and it's just the characters and succession really brought that to me. What insights have you got there around marketing to that group, that younger demographic, ~uh,~ especially given the fact that you're ~kind of ~leading with data? Charlotte: I think it's really important. ~I mean,~ we have to remind ourselves as as much as we do pay attention to performance marketing, and we've built a world class sophisticated martech stack and a [00:10:00] really strong team of digital marketers who are highly attuned to those kind of purchase intense signals and closing demand, ~you know,~ focusing on that lower part of the funnel. But at the end of the day, especially in automotive, especially these luxury brands, it takes time to really build that love in people's hearts. And it, for many people starts early. I mean, some of the most interesting research I've seen, it's as if people are lying on a psychiatrist's couch, going back to their literal childhood memories: What does Range Rover mean to me in my heart? They're thinking about,~ you know,~ their father driving one, or the royal family, some early memories they had of it, or a show that they've seen, ~you know,~ brand and entertainment really comes to mind.~ Um,~ Defenders, ~um, ~sort of rocketing onto the scene in the recent James Bond movie with this really spectacular car chase is an example that, you know, is meant to appeal not only to people who are in market now or can afford one now, but potentially to, to the younger generations who might, ~you~ You know, put the theoretical poster up on the wall and dream of it in the future. So I think that's really important for us marketers. Ilyse: And that really,  ties into like. [00:11:00] Personalized journeys, especially if they look back at how they even came across the brand to begin with. When it comes to that as well, which channels are you testing as you like focus on like scale?  Charlotte: We're always testing new channels for scale. You know, a lot of our focus around building the upper funnel and growing our brands tremendously. Defender. We doubled sales in the U. S. last year. From, around 15, 000 a year to over 30 and did that very quickly with just a really concerted focus on building awareness, breaking through with really effective creative that drove breakthrough recall and brought a lot of new audiences, into awareness of the brand.And I think, the way to do that is to get some of the brilliant basics right. Which means really good, creative, really strong media plans that index heavily on scale-based channels like CTV. We did a lot of TV, we've been in podcasting, audio. When we [00:12:00] think of the 'see, think, do' framework, really focusing on the ‘see' to build new audiences and build that upper funnel. Damian: That's an incredible statistic you just shared about doubling sales last year of Defender, and that's through brand, sort of brand building. Charlotte: Indeed, as well as physical experiential activations, as well is a big part of our marketing mix. We host every year the Destination Defender Festival, which grows each year. We have an incredible cause marketing platform for Defender called the Defender Service Awards, which gives us a platform to showcase the capability and off road and durability of the car in context of these really emotional lifestyle stories. So we invite very local grassroots charities who need a vehicle that can take them to difficult places. We invite them to submit video applications for a chance to win a Defender, and then we invite consumers to vote. Last year we had over half a million votes in a very grassroots approach, and this year we're looking [00:13:00] already to surpass that. And that just gives us a wealth of content and opportunity to make a difference, and to really establish a platform that's authentic and organic for the brand. So I think those sort of higher touch, authentic, steps are important as a foundation, but then also just to really blast out building awareness through big traditional media has helped as well. Damian: That seems like that, that's sped up, maybe, is it? All of you got sped up.  Charlotte:  I mean, we truly last year we called it the year of ~Defender, Defender,~ Defender. No joke. It was ~kind~ of all systems go on defender. We were, it was really motivating and really exciting because we had such a clear vision of what we needed to do to differentiate and really break defender onto the scene. So it was just a galvanizing kind of experience to just go all in on this one brand. This year we've got to be able to, walk and chew gum at the same time. We're back to focusing on multiples. Ilyse: at those like cultural and like sporting events and having a big presence at some of those. How much is that really part of your strategy and which, I guess, which cultural events have you really found yourself being? Charlotte: Yeah. That's a very topical question for us. Experiential marketing, I think, gives us a way to really bring the brand to life in a way that transcends the product and makes people feel like they're part of a community. So a great example is Range Rover house, ~um,~ for Range Rover, that's now a global lifestyle platform. We now do Range Rover houses everywhere from. Damian: started Ilyse: But Charlotte: to Dubai, Cormier, you name it, but it started here in the U. S. in Monterey around, ~um,~ Damian: around Monterey. Charlotte: Pebble Beach around Monterey car week.  and we do it every year in that location at that event, as well as,  Salt Lake City at, Park City, and a few other locations. And basically, the idea is that we'll take over a private residence or building that [00:15:00] matches the design aesthetic of Range Rover and curate these exquisite, really luxury crafted experiences for our clients and prospects and partners. And we do that in partnership with other luxury brands to offer. For example, ~uh,~ rare spirit tastings, or a luxury facial, ~um,~ early access to a new fashion launch. ~Um,~ so we'll curate something different each time to keep it fresh. But the idea, it's been fun for the team to use as almost~ a,~ a filter or a thought exercise of, if Range Rover the brand were a house, What would it smell like? What would the furniture look like? What would you eat there? Who would be there? you can kind of stretch your imagination to bring the brand to life in a way that, transcends the product. And we'll have a special product edition each time. That's also a part of the strategy where we'll release a limited count of a special Range Rover. That's only 17 of them are made. And it Retails for 350, 000 and only those [00:16:00] who are in person have a chance to, have the first look. So that gives it sort of a press hook, ~um,~ and an extra kind of commercial reason to attend. But really the experience we hear more and more from our clients is that I feel like I'm part of a club, an exclusive society. ~You know,~ I'm a Range Rover person and that means that I get to do this and I get to meet and mingle with other life's leaders. We call them in the Range Rover community.  Damian: not every automaker can claim that they're able to kind of, like, create a club of like minded members. I know many would probably think that they can, but there's something special about JLR in that way. And I know we touched on this already, but one of those factors, I guess, that plays into the branding and the association is the British connection. You mentioned the ad, but could you say a little bit more about that and how that is Something that you use or not use, especially in the U. S. market, which is what you're in charge. Charlotte: [00:17:00] Yeah, such an interesting question for the U. S. market. ~Um,~ We have a couple of very current examples, I think, to this effect. One is that we have the blessing of having access to this curated collection of Her Majesty, Queen Elizabeth II, her cars, basically the classic Land Rover product that she either drove or was escorted in, throughout her regime. And we have a beautiful collection of 10 of those vehicles that have been painted. painstakingly perfectly restored, and we debuted them globally at Pebble Beach this year. So it was the very first time that an SUV was displayed on the Pebble Beach Concourse, which I was surprised by. That was a really unique moment. That was a really special thing. So we got a lot of press and breakthrough for that moment. And a lot of just fan activity. There are a lot of classic Land Rover Range Rover fans. So now we're taking those vehicles on tour and we'll have them at Rockefeller center with a very British themed experience. It's all about the Royal family. So we'll have sort [00:18:00] of a tour. British, ~you know,~ other partners there and sort of a British feel. ~Um,~ but when you see the cars, ~you know,~ there's even these little touches like a special spot for the corgis to sit or the special hook for the Queen's handbag. ~Um,~ so that is a moment that's really making us stop and appreciate the British heritage and celebrate that in a more public way than we had recently. but a funny story we were just catching up about earlier when I spoke about the Theo James commercial. It's called Velocity Blue is the campaign. We made some edits for a U. S. version of the TV spot, which will start airing  that essentially streamlined the story to be a little bit more simple, with a little more car shot, a little more action, which kind of captures a lot of, like, the U. S. feedback. When we have our creative debates and discussions internally, most of the creative origination happens at the global headquarters in the U. K., It rolls out to the major markets. We give our feedback. There's a process that's probably very similar at other global companies, and the script tends to go something like the English version is a bit [00:19:00] more abstract, has a little more storytelling, has a lot going on, and the U. S. wants to see Simple. Hit me with the logo. More car shots. Get to it. People are busy. There's a lot to break through and there's always  a cheeky debate about that. But, this time, they actually created a slightly different version for the U. S. Same spot, really, but with a key difference that, that simplified it and removed a scene in the middle that had, you know, an equestrian riding across the property you described. And we just got the test results back and they were fascinating to see. We worked with Kantar to do sort of the initial assessment of how both the UK and the US audiences resonate with each of these two options. And we found that indeed we were correct about the US that the simplified spot without the equestrian, outperforms the original version for U.S. audiences, but fascinatingly, in the U. K., the reverse is true. So that gave us such an interesting, and frankly, a positive outcome that was, gets us [00:20:00] away from any kind of creative disagreements and is much more about honoring these market specific differences. And just isn't that interesting, that people have different expectations of advertising or different understanding of, the content of this particular spot. So it's just an important reminder to global brands to keep the core insight true, but to make those tweaks to really optimize for each market. Damian: Yeah, absolutely. Yeah, great. I mean, keep the horse. I say keep the horse. Ilyse: I mean, I'm an American, right? And I think it's, I think the UK version is better, Charlotte:  Ifyou know just keep it simple. Yeah, but it's so interesting, those insights like that fascinating.  Charlotte: live for them. I mean, I think that's what marketing is all about is the consumer insight. Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. Damian: And remember,  Charlotte: especially in automotive, especially these luxury brands, it takes time to really ~ build that love in people's [00:21:00] hearts. And it, for many people starts early. Damian: I'm Damian. Ilyse: I'm Ilyse Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

Welcome to season 8 of Intellicast! Matthew Alexander joins Brian Peterson on today's episode to talk about the latest market research news. Before the guys discuss the news, they quickly touch on some of the conferences coming up over the next month. This includes the QCRA Annual Conference in Philadelphia on February 11-14. If you are interested in attending, use promo code EMIVIP to get a discount on your registration! Starting the news discussion, Brian and Matthew talk about a couple of friends of EMI who recently switched their roles and what that may mean for the industry's outlook in 2025. Next, the guys discuss the news of Radius Global acquiring Illuminas. They wonder if this could be the start of a more significant year of mergers and acquisitions due to a better economic outlook. This leads to a conversation about the new US panel that Bilendi & Respondi launched following its acquisition of Netquest in December. Both Brian and Matthew liked that Bilendi was investing in a new US panel and suggested that it would experience early success because of Bilendi's reputation. They next discuss Kantar's plans to combine Numerator and Worldpanel into a new company. Brian wonders if the new company plans to add features that appear from one side to the other. They then move into the news about KS&R's new AI tool. They discuss how its components are similar to other tools EMI has tested, which leads Brian to talk about how the test results will be released in the 2025 Sample Landscape report. Matthew and Brian also discuss the tool's quality monitoring portion and how it might work. In the final story of today's episode, Matthew and Brian explore the new IPA Bellwether report's news that market research budgets in the UK rose 3.1% in Q4 of 2024 and are expected to increase in 2025. They discuss how this might related to the US market, and Matthew gives some of his perspective of what he has seen from the sales side over the past couple of months. Thanks for listening! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, but sentiment is recessionary amid uncertainty. (07:57) Consumers seek familiarity and reassurance from brands over novelty. (10:55) Consumers prefer brands focused on well-being and personalization. (13:55) Gen Z prioritizes mental health and values digital convenience. (17:20) Gen Z's tech-driven shopping requires marketing to algorithms. (19:33) Curating market data to refine key insights and filter noise. (21:48) AI will automate research tasks, shifting insights to focus on growth. (25:36) Future insights roles will prioritize strategic growth over pure research. Resources Mentioned: Kantar Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech