Podcast appearances and mentions of darryl praill

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Best podcasts about darryl praill

Latest podcast episodes about darryl praill

Sales Secrets From The Top 1%
#1003. Extreme Ownership ft. Darryl Praill

Sales Secrets From The Top 1%

Play Episode Listen Later Sep 19, 2023 5:10


In this episode, we dive deep into the concept of Extreme Ownership with guest Darryl Praill. Join us as Darryl shares his insights on taking full responsibility for your actions and outcomes, both in business and life. Discover the trans formative power of this mindset and its impact on leadership and success. Whether you're a business leader or an individual striving for personal growth, this episode provides valuable lessons on owning your journey.SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

The Sales Hunter Podcast
Using Social to Influence Buyer Decisions

The Sales Hunter Podcast

Play Episode Listen Later Sep 14, 2023 18:29


w/ Darryl Praill... Social media is where buyers will make a decision as to whether they believe you, trust you, and want to do business with you. Just like sellers do research, buyers do their own by reaching out to peers and checking out the content you share and insight you provide. Would you appear as an expert in your field?    Darryl and Mark discuss using social media to eliminate risk in the eyes of the buyer and how to cancel the excuses of ‘not enough time' and ‘unsure of what to say/post.'    → Join Mark Hunter and Matthew Pollard for the Introverted Seller Summit…click here to learn more! Get strategies for introverts to be successful in sales, and much more.   

Sales Secrets From The Top 1%
#961. Beating Negativity in Sales -ft. Darryl Praill

Sales Secrets From The Top 1%

Play Episode Listen Later Aug 8, 2023 4:50


In this episode, we tackle the crucial topic of "Beating Negativity in Sales" with the insightful perspective of Darryl Praill. Join us as we explore effective strategies to overcome challenges, maintain a positive mindset, and achieve sales success.  SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

Revenue Champions
99: Should marketers be tied to revenue? (with Darryl Praill, CMO at Agorapulse)

Revenue Champions

Play Episode Listen Later Jun 7, 2023 34:56


Cognism's CMO, Alice de Courcy interviews Agorapulse's CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.

The Loop
Should marketers be tied to revenue? With Darryl Praill, CMO at Agorapulse

The Loop

Play Episode Listen Later May 9, 2023 36:23


Cognism's CMO, Alice de Courcy interviews Agorapulse's CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.

More Than Marketing with Arsham Mirshah
The key to great team culture with Darryl Praill

More Than Marketing with Arsham Mirshah

Play Episode Listen Later May 4, 2023 53:22


Today's guest was voted a Top 3 Marketer on LinkedIn and was recognized as a 2020 Top 10 SaaS Branding Expert. He is an award-winning content creator and keynote speaker that helps businesses drive measurable results through social media. Darryl Praill is the Chief Marketing Officer at Agorapulse. Darryl shares why your team's culture is The post The key to great team culture with Darryl Praill appeared first on WebMechanix.

iDigress with Troy Sandidge
87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)

iDigress with Troy Sandidge

Play Episode Listen Later Apr 18, 2023 24:32


Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media campaignHow to sell organic social media to your C-suiteThe Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

iDigress with Troy Sandidge
86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)

iDigress with Troy Sandidge

Play Episode Listen Later Apr 18, 2023 25:13


Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-Part conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media campaignHow to sell organic social media to your C-suiteThe Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Predictable B2B Success
How to use soft leadership skills to empower and drive growth

Predictable B2B Success

Play Episode Listen Later Dec 27, 2022 53:11


Darryl Praill is the Chief Marketing Officer of Agorapulse, a social media marketing platform. Darryl is a high-tech marketing executive with over 25 years of experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO's. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. In this episode, he shares how we can use soft leadership skills to empower teams and drive growth. Insights he shares include: The biggest challenges with revenue growth for companies in the B2B spaceThe place for soft leadership skills for today's executive leadership teamsIs revenue growth the by-product of a handful of attributes? If so what are theyWhat does it take for a CRO to be successful todayIs there a correlation that can be drawn between how tasks are executed and the manner in which leaders develop relationships in and out of a teamHow to build psychological safety in conversations with othersHow to better understand people's motivations in their roles and responsibilitiesDarryl's take on experiential learning in the context of leadership developmentHow best to tackle revenue growthand much much more ....

Funnel Reboot podcast
Evolving Social Tools, with Darryl Praill

Funnel Reboot podcast

Play Episode Listen Later Dec 8, 2022 39:47


Darryl Praill is the CMO at Agorapulse where he leads a global team of 40. Prior to that, he held executive roles with companies like SAP, IBM, Kinaxis, Airbus and VanillaSoft. He has consulted for AC Nielsen, Salesforce.com, UBM and Tweed. He is also a speaker at keynotes and on podcasts (which at last count runs into the hundreds).  You become convinced after hearing Darryl, he has a commanding grasp of how the social media game is played. He got onto social platforms earlier than anyone I know. He was posting audio & video content as soon as they'd let him, and his posts were from eyebrow-raising locales such as on top of parking garages, to the middle of a golf course fairway to the Arc de Triomph in Paris. The comments and engagement he generates must be seen to be believed. Where did he get this sixth sense on using social media? I think he learned to think strategically growing up in Chatham Ontario, where he played chess and became one of the highest-ranked high school students in his region. Yet, to play the social media game in the 2020s takes not just posting strategies but also sophisticated listening, triaging and interacting with our audience. And in his day-job marketing a social media management tool, he has a birds-eye view of how tools have evolved to help us play this game.  He is one of the only people to have appeared twice on this podcast, and he joins me today from his home office in Ottawa. My friend, Darryl Praill. People/Products/Concepts Mentioned in Show Darryl's Inside Inside Sales podcast (which is one of two podcasts that he hosts) Darryl's been on LinkedIn since 2004 Darryl's been on Twitter since 2008 Darryl works at the Social Media Management software company Agorapulse Other S.M. Mgmt tools: Hootsuite,  Recent survey of social media campaigns, showing 1.8% of links contained UTM parameters. Episode Reboot. Go listen to the other talk I had with Darryl back in Episode 28: Thought-Leading Content on LinkedIn For more details, please visit https://funnelreboot.com/episode-122-evolving-social-tools-with-darryl-praill/

The B2B Sales Podcast
Going from CMO to CRO, with Darryl Praill

The B2B Sales Podcast

Play Episode Listen Later Oct 25, 2022 38:38


This episode is an interview of Darryl Praill for Sales Development Talks, a new show Thibaut is launching with Tolstoy.If you're interested in receiving 1 weekly sales tip from Skip & Thibaut, you can sign up to their newsletter here.If you want 1 sales development tip per week from Thibaut, it's over here.

The B2B Sales Podcast
Thibaut's interview with Darryl Praill

The B2B Sales Podcast

Play Episode Listen Later Oct 10, 2022 40:02


This episode is an interview of Thibaut by Darryl Praill, from AgoraPulse. Thibaut talks about his New Outreach System (you can https://www.saleslabs.io/the-new-outreach-system/ (check it here)). If you're interested in receiving 1 weekly sales tip from Skip & Thibaut, you can sign up to their newsletter https://www.m3learning.com/proactive-discovery (here). If you want 1 sales development tip per week from Thibaut, it's over https://www.saleslabs.io/resources/tacticalselling/ (here).

Let's Talk About Brand
Let's Talk About Brand Evangelism with Darryl Praill

Let's Talk About Brand

Play Episode Listen Later Sep 23, 2022 35:31


A live conversation with Agorapulse Chief Marketing Officer Darryl Praill about brand evangelism. What is it? Why does it matter? How can your brand harness its power? Tune in and find out!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Catalyst Sale Podcast
Alignment - Sales, Marketing, and Customer Experience with guest Darryl Praill - 307

Catalyst Sale Podcast

Play Episode Listen Later Sep 12, 2022 44:02


Darryl Praill is my Catalyst this week. Daryyl is the CMO at Agoropulse, top 10 SaaS brinding expert, top 50 social seller, and someone I'm excited to claim as a friend. If you are interested in sales and marketing alignmemnt, how this impacts the customer experience, common mistakes we continue to make, problem solving, the importance of team selling, and a couple of things you can do today to address the common challenges that continue to persist - this episdode is for you. We talk about groundhog day, lessons you can learn from a planning a wedding and how it applies to business, and 3 challengs that continue to persist. We get a little off track early in this one - you can listen to the background discussion, or fast forward to the 12 min mark - your choice. Show Links Darryl on LinkedIn Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

Modern Day Marketer
The Process for Finding Amazing Guests and What We've Learned

Modern Day Marketer

Play Episode Listen Later Sep 12, 2022 16:26


Brett has met some truly amazing marketers while hosting this podcast, sparking connections and collaborations at The Juice. Today, he takes a moment to reflect and share his personal approach to seeking out and "hunting down" exceptional guests. His chats with Janet Granger, Darryl Praill, and Benyamin Elias are a few recent highlights that have resonated with him. 0:00 Intro 2:00 Curating and collaborating 3:25 Finding podcast guests 8:50 Hunting for killer content 11:40 Episode highlights 15:52 Closing words Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Modern Day Marketer
How to Recruit and Hire a Modern Day Marketer with Darryl Praill of Agorapulse

Modern Day Marketer

Play Episode Listen Later Sep 2, 2022 46:30


Darryl Praill is the CMO at Agorapulse, a Canadian social media management software company. The topic of today's discussion is how to recruit, hire, and onboard excellent marketers. As the need for skilled marketers grows, hiring has become highly competitive in the past 2-3 years. Darryl emphasizes that a candidate's online presence as well as their personal networks and contacts play a significant role in the recruiting process. Because overturn is common, Darryl suggests using a project management tool to record work, hiring internally when possible, and cross-training new hires. 0:00 Introduction 1:03 Conversation with Darryl 2:52 Modern day CMO 6:12 Video is everything 7:23 Evangelist 10:25 “Out content” the competitors 12:20 Transitioning roles 14:20 Cross training 17:00 Get the lay of the land 18:45 Setting up for success 24:00 Recruiting and hiring 31:50 Bounties and background checks 35:31 Recent 2-3 years of hiring 28:50 Letting go if it's not the right fit 40:18 Social tribe 43:35 Final thoughts 45:50 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Benyamin: | Diamond Pencils | LinkedInFollow Brett:| Twitter | LinkedIn 

Digital Marketing Dive
Darryl Praill Of Agorapulse, The Web, And The World!

Digital Marketing Dive

Play Episode Listen Later Aug 11, 2022 21:54


Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes. Find Darryl Online https://agorapulse.com https://www.linkedin.com/in/darrylpraill/ http://darrylpraill.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Marketing Dive
Darryl Praill Of Agorapulse, The Web, And The World!

Digital Marketing Dive

Play Episode Listen Later Aug 11, 2022 21:54


Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes. Find Darryl Online https://agorapulse.com https://www.linkedin.com/in/darrylpraill/ http://darrylpraill.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Content Callout
3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill, Ep #98

Content Callout

Play Episode Listen Later Jul 5, 2022 27:42


Is sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry's leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout. Outline of This Episode[1:33] Darryl's rapid-fire tips for marketers[1:50] Sales and marketing alignment is more than a sound bite[9:55] Should the SDR function be part of marketing?[16:25] The problem is that messaging isn't consistent[18:31] Why are people afraid to be brand evangelists?[26:10] The best way to connect with DarrylConnect with Darryl PraillConnect with Darryl on LinkedInAgorapulseConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Sales IQ Podcast
Less Is More, From Inside Inside Sales Hosted By Darryl Praill

Sales IQ Podcast

Play Episode Listen Later May 4, 2022 28:31 Transcription Available


Last month, we welcomed the incomparable Darryl Praill and his outstanding podcast Inside Inside Sales to the Sales IQ Network. With 180 episodes in the bank, it is a treasure trove for those not only in sales, but across the wider revenue team. In this episode, we've remixed Luigi's recent appearance on the Inside Inside Sales podcast, so you can sit back and enjoy getting to know Darryl, his expansive revenue knowledge, and his show. Luigi and Darryl spend the time exploring how to work smarter, not harder, to optimise your sales outcomes.

luigi darryl praill inside inside sales
Predictable Revenue Podcast
243: Best Practices for Outbound Sales Sequences

Predictable Revenue Podcast

Play Episode Listen Later Apr 14, 2022 34:26


Darryl Praill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss best practices and common mistakes when implementing outbound sales sequences. Darryl is the Chief Revenue Officer at VanillaSoft, the industry's most established Sales Engagement Platform. Highlights include: how sales cadences can counteract our bad habits (2:56), how to build the best possible cadence for your audience (7:49), how to design an optimal sales sequence for multiple different channels (16:58), how and why you need to optimize your social profiles to work with your cadences (22:05), tips for crafting a great subject line (27:30), and best practices for converting prospects into paying customers (32:05). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

The Sales Hunter Podcast
How to Avoid War Between Sales and Marketing with Darryl Praill

The Sales Hunter Podcast

Play Episode Listen Later Apr 14, 2022 27:44


If we're talking sales versus marketing, who wins the war? Perhaps that's the wrong question. Because who is the ultimate loser in such a war? The organization or company. Please welcome our guest, Darryl Praill as he and Mark discuss the roles of sales and marketing, and the steps to fostering a productive and efficient relationship between the two. In this episode they'll answer questions such as: What is the ideal business structure with regards to Marketing versus Sales? How should they rely on each other? Or more controversialy, who should report to whom?  Connect with Darryl on LinkedIn or at: https://www.darrylpraill.com/ Comment from the audience: “Marketing is the road. Sales is the destination. Both are equally important. Companies want to reach goals more than build the road.” - Adil  Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com . 

Social Cycologists
Social Cycologists S01E34: Social Selling with Silicon Valley Companies with Darryl Praill

Social Cycologists

Play Episode Listen Later Mar 21, 2022 47:44


This week on Social Cycologists, we interview Darryl Praill, a veteran marketing and sales executive within the tech industry. He was previously the CMO and CRO of Vanillasoft, a sales engagement platform, and is currently the CMO of Agorapulse. In this episode, we cover: How is Account Based Marketing (ABM) changing with social media, how to get C-level execs to respond to your LinkedIn messages (hint, includes personalization and relevance), being professionally persistent and tailoring your outreach, and much more. Sign up for Social Cycle at socialcycle.io. Don't forget us to rate us 5 stars on Apple Podcasts, Spotify, or Anchor! Follow us on Instagram, Twitter, and join our Facebook group. --- Send in a voice message: https://podcasters.spotify.com/pod/show/social-cycologists/message

The Extremely Successful Sales Club
Darryl Praill – Why Your Sales Messages are Deleted by Prospects

The Extremely Successful Sales Club

Play Episode Listen Later Feb 2, 2022 34:44


Would you like to know how to make every sales message interesting and relevant to your ideal prospects, while ensuring that people recognise why you're a different proposition from the rest of the sales crowd?Well, Darryl Praill has got some great advice that will help you with just that!And the good news is - he's my guest on this week's Extremely Successful Sales Club PodcastIn case you don't already know, Darryl was voted LinkedIn's Number 3 Marketer Globally – he is an in-demand event host, a Sales World Top 50 Keynote speaker, a multi-gold- medal winning content creator and a serial entrepreneur. He has raised almost $100 million in venture capital – has acquired, merged and taken companies public – and is currently Chief Revenue Officer with the Sales Engagement Platform VanillaSoft.In this episode, Darryl shares some incredible insights - stuff like…Why corporate meetings are not the place where big business decisions are actually madeHow to cut through all the noise so that prospects sit up and listen to what you've got to sayWhy people who ask “How has sales changed” are focusing on the wrong questionThe number of touch attempts required to ensure that prospects take your callAnd the reason he is on a one-man crusade against sales botsAnd that doesn't even cover half of it

Demand Gen Chat
From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft

Demand Gen Chat

Play Episode Listen Later Dec 10, 2021 40:16 Transcription Available


Darryl Praill, CRO over at VanillaSoft joined me for today's pod. If you don't already know and follow Darryl (here he is – follow him, but then come back and listen to the episode). We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots. (Isn't AI great all the time though? No way it could possibly provide an unauthentic experience...) Happy listening! See ya on the other side ✌️  Subscribe to Demand Gen Chat: Apple: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652 Spotify: https://open.spotify.com/show/0aLHOEgHVDpzTbraVFhxdR?si=_j4Ky1mZSQ6ZVJHyQCaLmA&nd=1 About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

Sales Secrets From The Top 1%
#354. How To Get Unstuck in Sales - Darryl Praill and Brandon Bornancin

Sales Secrets From The Top 1%

Play Episode Listen Later Dec 9, 2021 5:11


SUBSCRIBE TO SALES SECRETS PODCAST:ITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS:WEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDON:LINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

The FlipMyFunnel Podcast
992: How To Project for the Future By Discussing Quarterly Successes & Failures

The FlipMyFunnel Podcast

Play Episode Listen Later Nov 22, 2021 53:27


Taking time to reflect on what worked or didn't work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it's a way to therapize our shared challenges with the market. In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. Our panel includes:Darryl Praill, CRO at VanillaSoftMichael McCunney, Vice President, Marketing at Revenue Analytics, Inc.Caitlin Clark-Zigmond, Director, Global Demand Center and Mid-Market Marketing at IntuitJames Gilbert, Head of Marketing at CRMNEXTWhat we discussed:What didn't work this quarterWhat worked this quarterWhat they're looking forward toThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.

Bulletproof Selling
Supercharging Your Sales Scripts And Templates

Bulletproof Selling

Play Episode Listen Later Oct 24, 2021 43:51


Saving time is the top concern of salespeople - because with that time they can prospect more, conduct more outreach and make more sales! To create more time to sell, we have to balance efficiency with becoming too standardized. That's the challenge we brought to Darryl Praill, and you'll love the sales system we built to continuously improve every aspect of your sales scripts and templates!

Making Sales Social Podcast
Darryl Praill - Playing the Long Game: Know How Your Buyers Buy and How to Provide Value for Them

Making Sales Social Podcast

Play Episode Listen Later Oct 12, 2021 23:46


In this episode, Brynne and Bill are joined by Darryl Praill, chief revenue officer at Vanilla Soft. Listen as they discuss the importance of adding value to your profile by sharing rockstar content.

Conversations with Phil Gerbyshak - Aligning your mindset, skill set and tool set for peak performance
Whats a CRO - and how can your company benefit from having one with Darryl Praill 1

Conversations with Phil Gerbyshak - Aligning your mindset, skill set and tool set for peak performance

Play Episode Listen Later Sep 9, 2021 37:38


What are the keys to sales and marketing success? Listening and communicating effectively, says Darryl Praill, Chief Revenue Officer (CRO) of @vanillasoft. He breaks it down for us all so we can be more effective in this high energy #GerbyCasts.

The FlipMyFunnel Podcast
923. The Sean Connery of Business & Marketing: Better Content Tactics

The FlipMyFunnel Podcast

Play Episode Listen Later Aug 17, 2021 70:37


Repeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it's essential to get it right — but not enough on it's own. Mixing all the ingredients of marketing together can be a subtle art: one our guest is willing to share with us. In this takeover series episode, Amber Khan talks with Darryl Praill, CRO at VanillaSoft, about his experience in marketing and tactics to beat out the competition.What we discuss:Discussing content mythsInvesting fears & content mistakesBuilding reputation how-tosCreating & budgeting contagious contentFuture trends for contentThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.

Women Your Mother Warned You About
How To Fake It with Darryl Praill

Women Your Mother Warned You About

Play Episode Listen Later Aug 12, 2021 49:31


It's always a fun show when Darryl Praill is your guest. 2020 Top 10 SaaS Branding Expert, Top 19 B2B Marketer To Follow, Sales World Top 50 Keynote Speaker and Podcaster. He might just be someone you want to listen to. Between speaking French with Rachel and barking Shih Tzus barging in, Darryl brings a boatload wisdom. He talks about some of the new tools to really take control of every step of your sales methodology, the grind of quotas, the importance of workplace culture, why to be the world's biggest cynic and how to fake it. He also reveals his top most common bad habits of sales reps and how an effective sales engagement platform like VanillaSoft can make these issues a thing of the past. Find out more about VanillaSoft and Darryl Join our exclusive fan community, Warner World, for more Gina, Rachel and Women Your Mother Warned You About More about Gina Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic Gina is a Master Sales Trainer for Jeb Blount's Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. “Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother. More about Rachel Rachel Pitts is a mom, Master Sales Trainer at Sales Gravy, and the creator of the UltraFitLifestyle. Her first love and career was in the field of dance. Her extensive career across stage, TV, and film carries on even today, as Rachel still enjoys teaching ballet at Litchfield Dance Arts Academy. She also uses her skills as a performer in her parody video series, calling herself The Singing Lender. Rachel's love of the stage and fitness led her to begin training for and competing in NPC Bikini Fitness competitions in 2020. Working towards her Pro Card, this process has helped Rachel take the UltraFitLifestyle to the next level. And pick up her book, The Gift of Wreckage on Amazon More about Keith Walters As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets. Women Your Mother Warned You About™ is now brought to you by Sales Gravy™ 

The FlipMyFunnel Podcast
919. ABM 360: The Way to Drive Business Outcomes w/ ABM

The FlipMyFunnel Podcast

Play Episode Listen Later Aug 11, 2021 25:09


ABM is all about marketing, right? I mean, it's in the name — account-based marketing.But ABM is more than that. Done right, it should be something that spans your whole organization.That's where ABM 360 steps in. In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you're a seasoned veteran of ABM or a new recruit, you'll want to hear what they have to say.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

INSIDE Inside Sales
Interview with a CRO

INSIDE Inside Sales

Play Episode Listen Later Jul 13, 2021 31:48


As we move closer to our 150th Episode, we thought it would be fun to re-visit our 100th Episode Special, where we turned the tables and for the first time ever, Darryl was the guest. Now who could we possibly find that would be up to the challenge of interviewing VanillaSoft's dynamic, bombastic, and fashion icon of a Chief Revenue Officer? All-Star guest and fan favourite Benjamin Dennehy joins us for his record-setting 4th time to dig deep and dive into all things Darryl Praill. Learn everything you wanted to know about the who, why, and how about your humble host as we celebrate this milestone episode of INSIDE Inside Sales!

808 Podcast
#122 Darryl Praill - VanillaSoft

808 Podcast

Play Episode Listen Later Jun 23, 2021 8:38


Darryl Praill the Chief Revenue Officer of VanillaSoft shares how to improve your sales cadence. Get more info at https://www.vanillasoft.com/

What Is Your Legacy?
Ep. 30: An Outsiders Legacy with Darryl Praill

What Is Your Legacy?

Play Episode Listen Later Jun 1, 2021 51:46


A fantastic conversation with Darryl Praill, CRO at VanillaSoft.We talked about his intended legacy, values, professional vs. personal legacy, and many other great topics, stories, and experiences shared in this conversation.Join us in this incredible conversation next!I'm your host for What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, and if you're enjoying this podcast, I'd love to see your rating and review on Apple.

Scale Your Sales Podcast
#087: Darryl Praill - Leveraging Your Personal Brand Creates Awareness and Customers for the Company

Scale Your Sales Podcast

Play Episode Listen Later May 30, 2021 33:58


You are going to love this conversation! Heads Up - VanillaSoft is hiring! My next guest of Scale Your Sales Podcast is Darryl Praill - the CRO of VanillaSoft. He is a top 50 sales keynote speaker a 2020 top 10 branding expert, a social media influencer, and a category-leading podcaster and serial entrepreneur. He has raised almost a hundred million dollars in funding as has been an acquirer and acquired and gone public. Welcome to Scale Your Sales Podcast Darryl Praill 00:00 Leveraging Your Personal Band Creates Awareness and Customers for the Company  07:10 Darryl says The World Had Changed, Sales and Marketing Has Really Grayed Out  09:54 Marketing and Sales Start to Cross-pollinate  11:52 How Do You Get Notoriety and Visibility While Not Having a Lot Less Money?  15:58 Darryl says Ignore the Vanity Metrics, Your Reputation Will Establish Yourself.  18:30 Why the Onboarding Process Gets the Right Team that Reflects the Culture of the Company  23:04 The Whole George Floyd Thing in the States Has That Changed Behaviors? Maybe A Little! The Sales World Is Far More Aware Now Because Of Advocacy Groups like Women in Sales and That's Great.   26:38 Darryl says Be Exclusive, Be Diverse to Make the Company a Better Place.  33:52 End.   Go to https://outboundconference.com/ click on the VanillaSoft logo and see all the social content that the speakers are putting out - this is the insides view.   Connect with Darryl Praill on https://www.linkedin.com/in/darrylpraill/  or find all his content by putting his name on Google. Darryl has a great show on the Sales Experts Channel called DRIVE it is on Friday and you do not want to miss this. https://www.brighttalk.com/webcast/14877/458173        Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencer in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   Book Janice to speak virtually at your next event https://Janicebgordon.com   Linkedin: https://www.linkedin.com/in/Janice-b-gordon-customer-growth-expert  Twitter: https://twitter.com/janicebgordon   Scale Your Sales Podcast: http://scaleyoursales.libsyn.com  More on the blog https://scaleyoursales.co.uk/blog  Instagram: https://www.instagram.com/Janicebgordon   Facebook: https://www.facebook.com/scaleyoursalesjbg 

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing

Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast

Play Episode Listen Later May 6, 2021 62:55


Darryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine. He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals.  We discuss marketing attribution to sales pipelines and what metrics are important to a CRO. Darryl shares some lessons learned on the people process of managing a revenue team and how to avoid misunderstanding and negative outcomes with your sales teams. He explains the criticalness of breaking down silos between marketing and sales, both in process, people and to build a culture of revenue team first, department or divisions second approach. We discuss some of the mar-tech that he deploys at VanillaSoft to rev up his demand-gen engine and how reverse engineering revenue goals to SQLs is key to putting a strategic demand gen plan for successful revenue attainment. As always, Darry doesn't hold back, he injects a bit of his humor but is all business about the practical and pragmatic approaches to build a world-class revenue team at VanillaSoft. He also gives us some of his favorite marketing/sales book recommendations such as Blue Ocean and some insights on what advice he would have given a younger Darryl Praill.  

Catalyst Sale Podcast
Sales and Marketing Alignment with CRO Darryl Praill - 247

Catalyst Sale Podcast

Play Episode Listen Later May 5, 2021 41:16


In this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration. Key Takeaways: Misalignment comes when you think your view is the only way/view. Have an intentional perspective. Are you being intentional and trying to understand all perspectives. If you want the cheapest source of information that’s going to have the most profound impact on your success, identify 10 different customers you can talk to and ask them why they invested in your product/offering. When you ask existing customers you gain: An understanding of your prospect An understanding on how to engage your prospects The ability to utilize storytelling - the most powerful secret sauce. Do things because they will have a positive impact on the business in 3-6 months. No time like the present, do it. It’s hard to create a culture where people feel comfortable with cross team collaboration, you have to be intentional. Create actual teams. Bring issues to meetings for team troubleshooting. Create a community of people who support and invest in one another. Force each other to work together and learn from one another. Doing so, now gives you relationships in other departments. Give people time and space so they understand the desired outcome. Give yourself permission to fail and then give yourself permission to fix it. If you make the same mistake more than once, then you are in trouble.  You only learn from taking risks. Show Links:  Darryl on LinkedIn Darryl on Twitter Darryl’s handle on Clubhouse @ohpinion8ted Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

Revenue Growth Podcast
Darryl Praill-Sales and Marketing Technology Alignment

Revenue Growth Podcast

Play Episode Listen Later Apr 21, 2021 53:38


Sales and marketing technologies must be aligned to optimize revenue growth. Today you’re going to get a practical plan to help you align your technologies from Darryl Praill, CRO for VanillaSoft. With both a sales and marketing background, he brings rich insight into how to align technology to drive revenue. In this session, Darryl shares a list of tech categories around which you can align. His take on this may be different than you expect. I think you’re going to want to grab a pen and notepad for this. Learn more about your ad choices. Visit megaphone.fm/adchoices

Revenue Growth Podcast
Darryl Praill-Sales and Marketing Technology Alignment

Revenue Growth Podcast

Play Episode Listen Later Apr 21, 2021 53:38


Sales and marketing technologies must be aligned to optimize revenue growth. Today you're going to get a practical plan to help you align your technologies from Darryl Praill, CRO for VanillaSoft. With both a sales and marketing background, he brings rich insight into how to align technology to drive revenue. In this session, Darryl shares a list of tech categories around which you can align. His take on this may be different than you expect. I think you're going to want to grab a pen and notepad for this.

The Customer Experience Podcast
127. 3 CX Strategies for CROs w/ Darryl Praill

The Customer Experience Podcast

Play Episode Listen Later Mar 16, 2021 50:24 Transcription Available


As a CRO, how do you change the culture of your org so that customer experience is everyone's responsibility? In this episode, I interview Darryl Praill, CRO at Vanilla Soft, about how he distributes the ownership of customer experience across the whole org by dissolving barriers between teams. Darryl talked with me about: - What a matrix organization is - How colleagues are influenced by how they are compensated - 3 ways to create a culture of empathy - How marketing leaders can develop their personal brand - The role of video in customer experience Check out these resources we mentioned during the podcast: - Neewer Photo and Video - Darryl on Twitter Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Sales Reinvented
Darryl Praill Talks the Double Funnel Lead Generation Methodology, Ep #232

Sales Reinvented

Play Episode Listen Later Feb 10, 2021 19:19


Historically speaking, lead generation was “throw stuff against the wall” and see what sticks. Now, inbound content marketing has taken the lead. You make great content, people read it and engage with it, they come to your site, and you nurture them through the funnel. But Darryl Praill—the Chief Revenue Officer at VanillaSoft—points out if that’s all you are doing, you’re missing half of the opportunity. Learn how he uses Gartner’s double funnel strategy in this episode of the Sales Reinvented podcast! Outline of This Episode [1:13] The difference between prospecting and lead generation [2:48] Prospecting = becoming a better salesperson [4:42] Darryl’s prospecting process: a two-funnel methodology [8:54] The attributes of a great salesperson [12:29] You must develop the skill of social-selling [14:02] Top 3 prospecting and lead generation dos and don’ts [15:58] Don’t let confidence or ego get in the way Prospecting allows you to become a better salesperson Lead generation is a one-to-many strategy. It’s running an email campaign, writing content, hosting a webinar or a podcast, etc. with some intelligence behind your content list. It’s typically a nurturing process where the leads are scored and are deemed marketing qualified, then sales qualified, and passed to sales. Prospecting is very different. You operate with a warm list that’s segmented. You know who you’re selling to, why they should talk to you, and you know everything about them. There is logic and reason behind reaching out to them.  Darryl points out that if you don’t prospect, you don’t close any sales. If you want to get paid, you need to do it. Many sales reps are looking for an SDR, a marketing person, etc. to feed you leads so you get to be the closer. But the reality is that you have good days and bad days and you don’t always close. Or, you have fantastic months and you’re making bank. But the next month it’s a desert and you’re twiddling your thumbs.  But prospecting keeps your pipeline full. It allows you to refine your dialogue and messaging. It allows you to hear new objections and find out what’s affecting your audience. It allows you to learn about your audience and make yourself more relevant to them. Darryl emphasizes that you have to practice your craft to stay relevant, skilled, and capable.  Darryl’s prospecting process: a two-funnel methodology Darryl uses the double funnel method from TOPO. It functions two ways: You do traditional lead generation, then you do account-based marketing (ABM). ABM used to be called Target Account Selling (TAS) and was all the rage in the 90s. You say, “I know exactly these 5 accounts I’m going to go after and why.” You know the named accounts and industry accounts to go after. Then you divide and conquer.  To be successful with this strategy, you have to map them out. You have to know all the operational and executive people associated with each account. ABM is about marketing getting in front of them from a branding point of view. Then you target them with highly personalized content and then sales proactively reaching out to them.  The biggest challenge is picking the list and knowing why it’s relevant to you. So if you get on a call with them, you can get their attention. If you’re struggling in this process, Darryl recommends calling some of your customers to ask them point-blank “Why did you buy from us? What impact do we make?” You need to understand the value prop you have.  The attributes of a great salesperson Darryl believes you have to have a great mindset. You can be book-smart and know the processes and the methodologies, but if you can’t handle rejection then you’re going to fail. Why do you get up every day? Why do you put yourself through the meat grinder? Andrea Waltz has a “Go for No!” strategy where you shoot for a no. You shoot for 10 “nos” an hour and learn to get excited about them. Every no is a step closer to the yes.  Darryl points out that people connect with people who tell stories. It makes the relationship real and tangible. If you’re reading from a script you will fail. No one will return your calls. But if you can tell a story, it gets people engaged. Then you can have a conversation and do discovery. It’s safe, you’re not a threat, and they’re giving you permission to engage. What else do you need to do? Block time in your calendar or you will be distracted non-stop. Stick to it and protect that time. Be committed to your craft and committed to prospecting. You must develop the skill of social marketing You have to develop the skill of social-selling, which Darryl prefers to call social marketing. It’s the skill of knowing how to engage with your community, how to position yourself as a subject-matter expert, and how to establish credibility. The first thing a prospect will do when they hear from you is Google your company and then head to LinkedIn and check you out. You have to be relevant on social which means being part of the conversation—not just reposting other people’s content.  When Darryl started at VanillaSoft, he was 50. He wasn’t familiar with LinkedIn. So he hired someone to teach him how to post, when to post, and how to format it. He learned how to engage and when not to engage. It’s a skill you need to have. What are Darryl’s top three dos and don’ts? What story does he share that taught him to build a better process? Listen to the whole episode to hear it all! Resources & People Mentioned TOPO BOOK: Go for No! Connect with Darryl Praill me(at)darrylpraill.com Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

The FlipMyFunnel Podcast
782. On the CMO Track: How to Become a CMO

The FlipMyFunnel Podcast

Play Episode Listen Later Jan 27, 2021 56:33


You haven't been a CMO just once. You're a serial CMO at multiple, successful companies. By now, you've learned something about how to knock the role out of the park. That's where my guest on today's LinkedIn live episode is sitting: he's Darryl Praill, CRO at VanillaSoft and many-time CMO. First thing he did on the episode was deliver a fire sales pitch and invite everyone listening to connect with him on LinkedIn.

Revenue Growth Podcast
Darryl Praill-The Role of Chief Revenue Officer

Revenue Growth Podcast

Play Episode Listen Later Dec 2, 2020 33:27


An increasing number of companies are adding the Chief Revenue Officer position to align marketing and sales with the goal of driving revenue growth. Today, Daryl Praill talks about his experience as a CRO and what it takes to be successful in this position. Daryl recently transitioned to the CRO position at Vanilla Soft. In this conversation he shares what he's learned in this transition. We talk about how to develop your career to succeed in a CRO position. We also explore what's changed and how you can set yourself up for growth in the new year. Daryl Praill is pure dynamite and you're going to get a lot out of this conversation. Special Announcement: How To Set Revenue Growth Goals In An Uncertain Market As we're releasing this podcast, it is the first week of December. Most companies are setting revenue goals for the new year. Many companies set growth goals based on the trend of the previous few years. However, for most companies who experienced declines in 2020, the revenue trend is not your friend. So how do you set goals in this uncertain environment? Next Wednesday, I'll be leading a live class on How To Set Revenue Growth Goals In and Uncertain Market. Join me live on Wednesday December 9 or catch the recording after the fact. You can find the link at the top of our page at https://www.revenuegrowthengine.net/webclass-goals.

Conversational Selling
Darryl Praill | Why Your Personal Brand Is More Important Now Than It's Ever Been

Conversational Selling

Play Episode Listen Later Aug 19, 2020 17:48


On this week's episode of Conversational Selling, we sit down with special guest Darryl Praill. Darryl is the Chief Revenue Officer at VanillaSoft, the industry's most established sales engagement platform, as well as an award-winning marketer, a Sales World Top 50 Keynote Speaker, a Top 10 SaaS Branding Expert, radio broadcaster, podcaster, and social media influencer. He has also raised over $100 million in venture capital.“I've had the success I've had in my career by being incredibly, uncomfortably, awkwardly vulnerable and transparent, which is saying, well, Darryl, you've won these awards, you've raised a lot of money, and that's a lot of power brokers and a lot of rooms— How can you do that by being so vulnerable and transparent? And the reason is that people look at you and say, wow, you're that vulnerable and transparent and don't mind sharing it, you must be really confident, or you're really relatable,” says Darryl. We chat about the key differences between a sales engagement platform and a CRM, as well as: Pivoting to increase your sales pipeline Never being above cold-calling How a pipeline solves everything Developing a personal brand And more

Selling From the Heart Podcast
Darryl Praill-How To Engage On Social With Authenticity

Selling From the Heart Podcast

Play Episode Listen Later Nov 23, 2019 35:42


How is social working for you as a sales professional? Get some practical ideas from our conversation with Darryl Praill, CMO of VanillaSoft and all-around great guy. You'll enjoy this episode and you'll be challenged to up your game on social by engaging with clients and prospects in ways that add value.

Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More
Why Brand Ambassadors are Necessary for Growth and Relatability with Darryl Praill

Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More

Play Episode Listen Later Jul 15, 2019 23:53


Every company will say they have a brand ambassador, but not all actually have one. To be a brand ambassador, you must be the spokesperson or... The post Why Brand Ambassadors are Necessary for Growth and Relatability with Darryl Praill appeared first on SureOak.

The Hard Corps Marketing Show
Chess Master Marketing - Darryl Praill - Hard Corps Marketing Show #78

The Hard Corps Marketing Show

Play Episode Listen Later May 7, 2019 75:19


Are you a marketer feeling discouraged that your department is thought of as the cost center at your business? Or perhaps your department is respected and you are dreaming about someday having that CMO position, but you may feel intimidated about where to start? Ever thought of marketing as a game of chess? A Lecturer, Public, Speaker, Radio Personality, and the CMO of VanillaSoft, Darryl Praill, turns on the lights for the match and provides professional insight on how to plan your strategy for victory among the many moving pieces of marketing.   Takeaways: Marketing now owns the technology stack of marketing automation software and CRM. They have earned a respected seat at the table and can report the ROI on every campaign. The sales funnel has shifted. Buyers are getting smarter and they do not want to talk to sales representatives until the very end when they are ready to negotiate. Now, marketers have the buyers for two-thirds of the sales funnel. When you close a big lead, consider: where did the lead come from, what was the campaign, how many touch points did they have? Then celebrate those touchpoints. They DO make a difference. Marketing can be viewed as a game of chess. No one piece will win you the game. Consider taking one bigger piece of content and running smaller campaigns from it. Look at how all your pieces can work together. When strategizing marketing, consider: What's the category that our business is in, where do we fit? Keep the answers of what you do simple. Once a marketer knows their business category, they know the influencers they need to be reaching and who they should be following, the pain points that their buyers are facing, and how their messaging and propositions should be defined. “The whole point of [creating] notoriety is making sure that you're in the conversation.”-Darryl Praill When influencers are mentioning your brand in conversation, you are now a trusted player. Every single sales cycle starts with a pain point the prospect has. When nurturing prospects, do not spray and pray! This only dilutes the frequency that you are in front of your target market. “Learn to listen to your gut it is an important input into the decision making process.” -Darryl Praill   Links: LinkedIn: https://www.linkedin.com/in/darrylpraill/ Twitter: @ohpinion8ted Website: https://www.darrylpraill.com/ Vanilla Soft: https://www.vanillasoft.com/    Busted Myths Marketing is about picking the right color, producing awesome parties at trade shows, and press releases. These activities are NOT what marketing is about. These are simple tasks done in the pursuit of what a marketer is mandated to do. Marketing is not held accountable and does not generate revenue for the company, they are a cost center. Marketers now have the technology to track the success of every touchpoint to determine the level of ROI for each activity. They are held accountable for the leads they generate and the amount of return they get for their efforts put in.   Shout Outs Revelation Technologies-51:27

The B2B Mix Show
How to Improve Your Webinar Game

The B2B Mix Show

Play Episode Listen Later Apr 10, 2019 16:41


Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL.  On this episode, we're sharing some "after the show" tips, but we aren't spilling all the tea from the webinar. You need to go check out that session yourself. You can view it right here: http://jmi.fyi/vanillasoft-webinar. Here are eight points we are sharing, plus a few links to some of our favorite webinar software and equipment. Eight Tips for Improving Your Webinars Covered in this Episode: Embrace authenticity and natural, conversational flow. Think beyond your email list when it comes to driving registrations. Don't focus on the number of attendees for the live event. Use the right equipment. Pick the best software options. Get social (or tap the social network of your team) to find terrific guests. Select topics that resonate and use social to find the right angles and fresh perspectives. Don't forget the post-event to-do list. Equipment mentioned in this episode: Mic: Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack Webcam:  Logitech C922x Pro Stream Webcam – Full 1080p HD Camera – Background Replacement Technology for YouTube or Twitch Streaming Webinar software mentioned in this episode: GoToWebinar Zoom Other information Finally, if you aren't familiar with VanillaSoft and you have a sales team, why not check out their sales engagement software? (Disclosure: just a reminder, VanillaSoft is a Jackson Marketing client.)  Big thanks to Darryl Praill and the team for having us on the webinar. Don't forget to check it out! http://jmi.fyi/vanillasoft-webinar