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If there is anyone who understands the dance between brand strategy, the power of authentic storytelling and content production, and what audiences want, it's my guest for this episode, Adam Bub. Head of Commercial Media at leading digital media and TV production company Pinstripe Media by day, social media influencer by night, and doer of cryptic crosswords in all the moments in between, Adam Bub has built an impressive 15-year career with major news sites including Nine Digital and Mamamia (interviewing the likes of Kim Kardashian, Hugh Jackman, Will Smith, and Demi Lovato) and crafted content campaigns in partnership with hundreds of Australia's leading brands. I've had the pleasure of working with Adam before. He directed me as the ‘talent' on Kochie's Business Builders TV and he really makes being on camera a relaxed and fun experience. In this episode of Influence Unlocked we cover a lot of ground, from what makes a good story (the ‘human factor') and why it's so important to ‘become your own brand PR hero', to Adam's evolution from shy teenager, coming to terms with his sexuality and whose choicest piece of career advice is simply: do things that terrify you. So, if you are a business owner or public relations professional wanting to better understand what makes a good pitch, or an aspiring content creator wanting a peek into the world of someone who has grown their own personal brand alongside an exciting career both in front of and behind the camera like a boss, listen in. There's something for everyone in this episode! Follow Adam on LinkedIn: linkedin.com/in/adam-bubFind him on Instagram & TikTok: @adambub What Adam's reading: Afterparties by Anthony Veasna So Email Sam: samantha@theprhub.com.au Follow the Influence Unlocked podcast on Instagram: @influenceunlockedpodcast Follow Samatha Dybac on LinkedIn: www.linkedin.com/in/samanthadybac/ Check out the Influence Unlocked podcast videos on YouTube here: https://bit.ly/3fq8dJ5 Podcast Producer: https://piccolopodcasts.com.au/See omnystudio.com/listener for privacy information.
The QR code was once the daggy tech no-one wanted - but it's now back, and even David “Kochie” Koch's 87-year-old mother is using them. Five years of e-commerce development has been squeezed into the past 18 months, and Aussies haven't been able to spend their money in lockdowns. “The economy is going to come out with a vengeance,” Koch, the host of Seven's Sunrise and Pinstripe Media chair, says. People have money and they want to spend it. Forward bookings with Seven are “extraordinary”, Chief Revenue Officer Kurt Burnette says. “71 per cent of connected TV viewers use their mobile to look up related content… the time between being inspired and purchasing is shrinking,” he says. “All of these trends that are happening are making this the perfect storm.” Coles CMO Lisa Ronson says e-commerce sales have soared – and they don't expect them to slow. Brands that aren't ready will be left behind. See omnystudio.com/listener for privacy information.
David James Koch nicknamed "Kochie" is an Australian television presenter best known as a host of the Seven Network's breakfast program Sunrise. From Adelaide, he began his media career as a financial journalist, writing for a number of different publications before eventually moving to television. He’s also the Chairman of the Port Adelaide Football Club. While you most likely know him as one of the faces of Sunrise, Kochie is actually a financial nerd at heart. We were surprised to hear the Sunrise is really only his side hustle..! He's written a book titled "Kochie's 11-Step Money Plan For A Better Life", and through his family business Pinstripe Media, has recently launched ausbiz - a dedicated business streaming channel in Australia. We sat down with Kochie to explore personal finance, his views on the current market environment, and of course we couldn't help but ask about his role in the AFL. In this episode you will learn: How David came to be host of Sunrise How he became passion about finance About his time producing Britain's Rich list, and his journey in financial media Why he started ausbiz What's missing in Australian financial media Kochie's thought on the current market conditions How to navigate the current market and potential recessions to follow Some clear steps to take to get your money in order How COVID-19 is going to have a significant impact on the AFL, and what they're doing about it What 'Earn more; Cut Expenses; Invest Wisely' means Click here for more information on ausbiz. Want more Equity Mates? Subscribe to Equity Mates Investing Podcast, social media channels, Thought Starters mailing list and more here. Equity Mates is a part of the Diamantina Media Network – the home of Australia’s favourite podcasts. For more information, visit http://diamantina.com.au/
David "Kochie" Koch is one of Australia’s most recognised faces, because he is on TV every morning as the co-host of Seven Network's Sunrise, a job he has had for the last 17 years. And for most of those 17 years, Sunrise has been Australia’s number one rating breakfast show. Kochie is also the Chairman of Port Adelaide and is the director of Pinstripe Media. And a Reader’s Digest survey found that Kochie is one of the top 25 most trusted people in Australia.I was keen to have Kochie on the show because I wanted to understand how he balances his world as a breakfast TV host with his other business commitments. In person, Kochie was exactly how you expect him to be - super friendly and chatty, and also very thoughtful.If you have ever wondered what goes on behind the scenes of breakfast TV, and how the rest of the working day fits in around this commitment, then I think you’ll enjoy my chat with Kochie.We cover:Kochie’s morning and evening routinesHow Kochie prioritises his healthWhat goes on behind the scenes at SunriseKochie’s go-to news sourcesThe hardest thing about doing breakfast TVKochie’s least favourite day of the weekWhy Kochie still gets nervous before big interviewsGetting behind the facade that celebrities put up in interviewsHow the Sunrise team maintain energy for the 3.75 hours they are on air every morningHow Kochie “decompresses” after going off-airKochie’s approach to email, Slack and social mediaWhy Kochie will stay off social media for several days after a Port Adelaide football lossKochie’s campaign for optimismFollow Kochie on Twitter and check out Sunrise here.If you are looking for more tips to improve the way you work, I write a short monthly newsletter that contains three cool things that I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.coVisit https://www.amanthaimber.com/podcast for full show notes from all episodes.Get in touch at amantha@inventium.com.au See acast.com/privacy for privacy and opt-out information.
Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.with Alexi Boyd from Boyd Office Management ServicesDate: 18 September 2018 There are certain experts in our small business community who truly are leaders in their field, and this week’s guest is someone who has really walked in the shoes of small businesses. Robert Gerrish is one of the leading experts in Australia when it comes to Home Based Businesses. Formally successful in the marketing & advertising space he started the well known Flying Solo entreprise, which began as a support forum website & evolved into a magazine with a huge membership base of over 100k members. These sort of numbers indicating the real need for support and education, which home based businesses still lack. Welcome to the show Robert. Topics we’ll be covering: Why I wrote this book Tell us about your Small Business journey Your inspiration and former experience which gave you the expertise to share with your readers The biggest challenges home based businesses have (and how to overcome them) Mental Health issues, the isolation Distancing yourself from the home as a place you live to enable you to focus on a place where you can work. Bleeding into family time What are the main considerations when setting up a business from home Different councils having differing allowances and regulations when it comes to setting up a business Being organised and time management Remembering the importance of ergonomic workspace and your obligations if you have employees in your home How do I fill my days… the notion of a 'portfolio business' Marrying the creative and organised mind To find out more go to their website: https://www.robertgerrish.com ROBERT GERRISH ~ Bio & Introduction Following a career in the marketing and design industry in London and Sydney, Robert made the leap to his own business in the mid 1990s. Seeing a niche in the area of support and resources aimed at the ‘one-person business’, Robert launched the Flying Solo community in 2005. With a small team, he grew the business to a member base of over 100,000 Australian freelancers and entrepreneurs, before selling to Pinstripe Media at the end of last year. Back working solo, today Robert pops up regularly at conferences and events; supports individuals in the development of their ventures, and hosts a series of podcasts including: “The Business of Bookkeeping” (for First Class Accounts), “The Flying Solo Podcast” and his own “Mellow Brick Road” a new show that explores creative approaches to business. His first book, “Flying Solo: How to go it alone in business” was a business bestseller and his latest, “The 1-Minute Commute“ was published by Pan Macmillan at the end of June.
Following a career in the marketing and design industry in London and Sydney, Robert made the leap to his own business in the mid 1990s. Seeing a niche in the area of support and resources aimed at the ‘one-person business’, Robert launched the Flying Solo community in 2005. With a small team, he grew the business to a member base ofover 100,000 Australian freelancers and entrepreneurs, before selling to Pinstripe Media at the end of last year. Back working solo, today Robert pops up regularly at conferences and events; supports individuals in the development of their ventures, and hosts a series of podcasts including: “The Business of Bookkeeping”(for First Class Accounts), “The Flying Solo Podcast”and his own “Mellow Brick Road”a new show that explores creative approaches to business. His first book, “Flying Solo: How to go it alone in business” was a business bestseller and his latest, “The 1-Minute Commute“was published byPan Macmillan at the end of June. This episode is brought to you by my book "So You Want to Start a Business; the 7 steps to create, start and grow your own business" This is the only advertising on this podcast! My guess is that you are here because you are curious about what it might be like to start a business? Perhaps you’ve been wondering if you have what it takes? If your idea will work or even how much it actually costs to build a successful business? I’ve written a book that can answer pretty much all your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com My 15 years of experience working with start up and small businesses are condensed into this book. It’s your step by step guide to launch your business smarter and faster and I’m so excited to be sharing it with you and can’t wait to hear about your progress. Are you ready to grab your excerpt? Click here www.thestartupsteps.com Are you ready to buy the book? Head over to Amazon Happy reading!
It's no coincidence that Mat Beeche's first publishing business was Shoestring Startups. Today he manages Strategic Partnerships at Pinstripe Media. Mat reveals the sales and marketing strategies he has used to win customers, get media attention and grow businesses. Mat's energy is infectious!
It’s no coincidence that Mat Beeche’s first publishing business was Shoestring Startups. Today he manages Strategic Partnerships at Pinstripe Media. Mat reveals the sales and marketing strategies he has used to win customers, get media attention and grow businesses. Mat’s energy is infectious!
Tactics to deal with newbie fears and oldbie exhaustion In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world. Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent CopyCon18 event in Sydney. He was a huge hit, even more so because he left the audience with an offer: he was happy to chat with anyone who wanted to, to offer his advice and coaching – at no charge. After talking to nearly 20 copywriters at length, he's on the Hot Copy Podcast to share the common themes of those chats: the worries and fears of both newbie and oldie copywriters. Robert and Kate talk through how to deal with all these issues, offering advice and insight from their own experiences. A slightly different episode to the usual copy pod, but a mellow and heartwarming one! Tune in to learn: How to deal with newbie copywriter fears Handing comparisonitus and imposter syndrome Why getting started is more important than having a perfect plan The importance of niching and owning what you do How to deal with peaks and troughs How to give your business a refresh and find new mojo Why you're probably doing better than you think you are Why it's so important to be the bouncer for your business And the big questions, such as: if you're up on stage and everyone is applauding, what are they applauding you for? Question for the listeners: What keeps you awake at night? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! About Robert: Following a career in the marketing and design industry in London and Sydney, Robert made the leap to his own business in the mid-1990s. Seeing a niche in the area of support and resources aimed at the ‘one-person business', Robert launched the Flying Solo community in 2005. With a small team, he grew the business to a member base of over 100,000 Australian freelancers and entrepreneurs, before selling to Pinstripe Media at the end of last year. Back working solo, today Robert pops up regularly at conferences and events, supports individuals in the development of their ventures and hosts a series of podcasts including: “The Business of Bookkeeping” (for First Class Accounts), “The Flying Solo Podcast” and his own “Mellow Brick Road” a new show aimed at the older entrepreneur. His first book, “Flying Solo: How to go it alone in business” was a business bestseller and his latest, “The 1-Minute Commute“ will be published by Pan Macmillan at the end of July. Useful question from Robert: Here are examples of the coaching questions Robert used in his session. These are some of the things we can ask ourselves - ideally working with a buddy or a coach - that can open up new thinking and opportunities: What is the biggest challenge I have now? What steps am I taking regularly in response to that challenge? What am I wasting my time on? What is holding me back the most? Where am I out-of-balance? Where am I stuck? Where am I sabotaging myself? What one change in my life would make the biggest positive difference? If I knew I would not fail, and time and money were not issues, what three things would I most like to have, accomplish, or work toward? Useful Links: RobertGerrish.com Robert's podcast: Mellow Brick Road Robert's new book” The 1 Minute Commute
Paul Gilbert from Pinstripe Media joined us last week to share his pearls of wisdom on building your personal brand through content marketing. Dig in on some tips for advisers in how they can stand out from the crowd. The session ended up going overtime because the (virtual) room was brimming with questions for Paul and he did not disappoint when it came to providing valuable answers.