Podcast appearances and mentions of rachel shechtman

Rachel Shechtman is a fourth-generation retail entrepreneur and founder of STORY, a concept store known for its editorial, ever-changing approach to retail. Prior to opening STORY, Rachel built a career in consulting, founding Cube Ventures in 2002 - an independent firm known for its skill of strategically combining business models. When Rachel launched STORY in 2011 she did so with the belief that retail held the potential to be about more than the transaction - it could serve as a channel for branded, community-based storytelling – retail media. STORY offered the point of a magazine, changed like a gallery, and sold things like a store. After seven years and 44 different ‘themes', in April 2018, Rachel sold STORY to Macy's Inc. where she served as Brand Experience Officer until July 2020. During her time at Macy's, Rachel successfully launched two new businesses for the brand and built a 150+ person cross-functional team specifically and strategically designed to operate, perform and generate effective results efficiently and nimbly within the larger, traditional operation. Rachel has been recognized as Fast Company's 100 Most Creative People in Business, Fortune Magazine's 40 Under 40, Crain's Under 40 and Ad Age's 50 Most Creative. The AAF inducted Rachel into its Advertising Hall of Achievement and in 2018 Shechtman was named a Henry Crown Fellow by the Aspen Institute. Rachel sits on the Board of Directors of the National Retail Federation (NRF) and CAMP, an experiential family retail concept and media company.

"Will a newly minted generation of germaphobic, socially distanced consumers put the kybosh on touchy-feely retail?” In episode 4 of BoF’s Retail Reborn podcast series, Doug Stephens examines how the concept of reimagining the store as media can be applied even during a pandemic, with guests including Neighborhood Goods’ Matt Alexander, Story founder Rachel Shechtman and Ben Kaufman, CEO and co-founder of CAMP.Subscribe now to never miss an episode.Sign up for BoF’s Daily Digest newsletter.Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout.For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

"Will a newly minted generation of germaphobic, socially distanced consumers put the kybosh on touchy-feely retail?” In episode 4 of BoF’s Retail Reborn podcast series, Doug Stephens examines how the concept of reimagining the store as media can be applied even during a pandemic, with guests including Neighborhood Goods’ Matt Alexander, Story founder Rachel Shechtman and Ben Kaufman, CEO and co-founder of CAMP. Subscribe now to never miss an episode. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

Listen to the podcast or watch the interview video on YouTube:  Abby Walker, Founder and CEO, Vivian Lou Subscribe to the Founders and Startups YouTube Channel to see future videos as they're released!  ++++++++++ This podcast was recorded on May 15, 2020 while quarantined during the COVID-19 pandemic. Abby Walker is the Founder and CEO of Vivian Lou, the exclusive worldwide distributor for Insolia, weight-shifting insoles that allow you to wear high heels four times longer without pain. Abby designed her business processes to distribute work, so that she’s not overly dependent on a single individual or agency. She works closely with contractors on design, fulfillment, advertising, marketing and other services and has no full-time employees. This allowed her to approach $4M in 2019 revenue. The name Vivian Lou represents the attributes of women that Abby wanted to serve. For example, she can run with the boys but is feminine. Vivian is Abby’s daughter’s name and she embodies the target customer. In 2012, Abby was working full-time in a public relations and communications role and felt that she needed a new mission and inspiration. Her first step was to create a shoe blog that she worked on for one hour every Saturday morning. While researching her blog, Abby learned about foot sprays and creams that contain lidocaine to reduce foot inflammation and pain. Abby found it disturbing that women were spraying lidocaine on their body, a numbing agent used by dentists. So she set out to create her own organic foot spray and hired a clinical herbalist and naturopathic doctor to help create an all-natural, anti-inflammatory product. What followed was an invaluable lesson. Abby invested $2,500 to manufacture the foot spray. She learned that creating a large batch of the formula caused a chemistry change and the resulting product was different than her original formula. The product was unusable and she wasn’t able to recoup her investment. Abby believes that everything happens for a reason and listens to what she calls “little whispers” to take action. She says that there’s opportunity waiting behind failures and believes in moving forward a little bit every day. Her failed foot spray led Abby to the inventors of Insolia and the opportunity to be the sole distributor.  Abby didn’t use her name on emails or the Vivian Lou website for many months after launching. At first, she considered this a hobby business and had a full-time corporate sales job. But she was also giving into impostor syndrome feelings such as “you’re not good enough,” “you’re not smart enough,” and “you’re not worthy.” To address impostor syndrome, Abby worked with an Emotional Freedom Technique (EFT) therapist once or twice per week and it immediately strengthened her resolve. After that she added her name to emails and started talking openly about her business. Sarah Shaw, a previous guest on the Founders and Startups podcast, has helped Abby with celebrity and magazine outreach as well as retail store placements. Key takeaways:  Getting over the fear of taking a risk is a work in progress. While launching the company Abby took the focus off herself and thought about customers instead. Abby worked with Ursula Mentjes, sales coach and speaker, who encouraged her to double prices. However, after about a year working full-time at Vivian Lou, Abby still wasn’t making enough money to cover her budget and returned to the corporate world. Before starting her new full-time job, Abby’s brother-in-law introduced her to Story, a boutique shopping experience created by Rachel Shechtman, that features products related to one theme at a time. Abby was invited to pitch Vivian Lou insoles to their judges, Tory Johnson from Good Morning America Deals and Steals, and Mindy Grossman, who at the time was CEO of the Home Shopping Network (HSN). Her three-minute pitch was successful, and she was fast-tracked to present her products on HSN. Abby pitched Story in Sept. 2015, started her new corporate job in Oct. 2015 and went on HSN to sell Vivian Lou products in Jan., Feb. and April 2016. The products sold out each time she appeared. HSN and QVC merged and Vivian Lou products are still sold on QVC. Facebook ads helped Abby to create consistent growth. Due to Covid, sales have tailed off because people are not wearing high heels at home. Abby is taking this time to slow down and examine processes to increase profitability of each sale.  +++++ Learn more at vivianlou.com | Instagram | Facebook | Pinterest +++++ How would it feel to elevate your business while creating a more fulfilling life? If you’d like to discuss possibilities, send me a note at Lisa (at) EverBetterU.com. Learn more about working with me, Lisa Conners Vogt, at EverBetterU.com. Here's what a recent client said: "Lisa offers a holistic approach to coaching business owners. Her unique approach allowed me to articulate goals involving my employees, investors, family, community, customers and myself. She draws out the entire spectrum of the entrepreneur's objectives and brings them into a manageable and livable perspective." +++++ Special Thanks To: + Josh at Podcastguymedia.com for his patient editing and guidance.  + Darko at darkokriznik.com for his stellar video editing and graphic design.  

Perpetual pop-up shop Story challenged the retail model when it launched in 2011. But now, since being acquired by Macy's, Story is scaling nationwide--and its founder has even bigger plans for the retail giant.

When Rachel Schectman founded Story, she wanted to create a space for experimenting with retail. At a time when many people were skeptical about the future of physical retail, Schectman believed, and proved, that a carefully curated retail experience could be successful. But a few years into a continuous cycle of revamping the store every other month, she wanted to find something bigger. So in spring of 2018, after weighing a few other possibilities, Schectman agreed to an acquisition by Macy's and, at the same time, became the retailer's first brand experience officer. Macy's inaugural Story pop-up, which was color-themed, launched in 36 Macy's doors earlier this year. This week marks the launch of their second concept, Outdoor Story, which includes brand partners such as Dick's Sporting Goods and Miracle-Gro and can be found in select Macy's stores through September. In this week's episode of The Glossy Podcast, Schectman discusses why Macy's was the right partner for her, what it's like running a new concept within the company and how she uses her experience in small business to inform how she manages brand partnerships.

Speaking in conversation with Imran Amed, the founder of Story and brand experience officer at Macy's discusses her innate love of retail and the challenges of creating "a living magazine." Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on the first year of an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCASTPRO at the checkout. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.For all sponsorship enquiries, it’s: advertising@businessoffashion.com.

What do Warby Parker and STORY have in common? Entrepreneurs with a keen eye for innovation. Warby Parker’s Neil Blumenthal and STORY’s Rachel Shechtman come from different backgrounds, but they both built brands with a fresh take on retail. In this episode, the two friends chat about building a brand around a crazy idea, and how retailers can evolve with the changing retail landscape.

Rachel Shechtman is the founder of STORY, a retail concept in New York City that has the point of view of a magazine, changes like a gallery, and sells things like a store. Rachel’s journey to create STORY was informed by a successful 10-year career as a consultant, and a chance encounter that unearthed ‘the startup she never started,’ prompting her to finally make the leap into starting the business she’d been dreaming about since college. You’d think that after much waiting and consideration, Rachel’s transition into opening STORY would be a breeze, but nothing in entrepreneurship ever is. Rachel’s ability to have a sense of humor when things went wrong, paired with her hunger for learning, opened up new doors for her to make her business idea a reality. Music edited from 'Something Elated' by Broke For Free. freemusicarchive.org/music/Broke_Fo…mething_Elated From the Free Music Archive. CC Attribution 3.0 Produced by Rachel James. Positively Gotham Gal is proud to be made in NYC.

On the BoFVOICES 2017 stage, Colette's Sarah Andelman announced her next move following the closure of the beloved Parisian concept store: a new consulting company called Just An Idea. To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews  For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCASTPRO at checkout.  To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com. 

Rachel Shechtman is the founder of the concept store Story in Chelsea, a neighborhood in New York City. Story changes its inventory and physical layout every few weeks, and each new remodel is based around a theme. The merchandise carried by Story is usually sourced from small businesses who get facetime with both potential customers or other retailers that are looking for new merchandise. According to Shechtman, 15 percent of foot traffic is from B2B companies. Shechtman joined the Glossy Podcast to share more about how Story operates, how new retailers are (or aren't) reinventing the wheel, and how department stores are faring in the new landscape.

On the 19th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Rachel Shechtman, the founder of Story, a company that has the point of view of a magazine, that changes like a gallery and sells things like a store. Story is headquartered in a 2000 sqft store in Chelsea, Manhattan, and runs themed installations that change every few months. These installations feature everything from experiences to products to talks and events, acting as a lab that is merging the best of offline retail with the benefits of online media and commerce. Rachel has one of the more forward looking and open-minded perspectives on physical retail that I have encountered, and it was great talking with her about how Story is carving its own path in the dynamic retail landscape. We talked about the evolution of Story over the years and how it's used the limits of a 2000 sq ft space to make a massive, far reaching impact with brands and shoppers alike. Retail is not dead, it’s just evolving, and examples like Story are important proof that bringing new thinking to old industries is powerful and profitable, rather than sulking about the demise of how everything once was. The next Story is now open in Chelsea and it’s definitely worth checking out if you’re in New York, and even with a trip if you’re not. — Show Notes — Story http://thisisstory.com 144 10th Ave. at 19th Street Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadsxyz The Loose Threads Podcast explores the intersection of fashion, technology and commerce. Hosted by Richie Siegel, an entrepreneur and writer, each episode features an in-depth conversation with one guest that spans a range of topics. The guests range from being fashion-focused to technology-focused to somewhere in between, but the unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on http://LooseThreads.com

Rachel Shechtman, founder of Story, shares a series of personal stories on the worst feedback she ever got on her work and her hilarious approach to making herself unforgettable to strangers, in an instant. Produced by Nicole Corbett, Carolyn Rush, and Lela Feldmeier Sound mixing by Nicholas Quazzy Herd Visit Worn at www.worn.nyc

Rachel Shechtman comes from a long line of retailers in her family. But when she joined the family business, she did it her way with Story. Story is a retail space that has the point of view of a magazine, changes like a gallery, and sells things like a store. It's an incredibly inventive space that merges the worlds of commerce, content, and community. Rachel has been named Crain's NY 40 Under 40 List for 2015, Fortune's 40 Under 40 List for 2013, and on Fast Company's Most Creative People in Business. On the episode, Sophia and Rachel discuss Rachel's serendipitous first job at the Barefoot Contessa, creating a 2.0 community space with Story, and how to make yourself an adjective. 

Rachel Shechtman comes from a long line of retailers in her family. But when she joined the family business, she did it her way with Story. Story is a retail space that has the point of view of a magazine, changes like a gallery, and sells things like a store. It's an incredibly inventive space that merges the worlds of commerce, content, and community. Rachel has been named Crain's NY 40 Under 40 List for 2015, Fortune's 40 Under 40 List for 2013, and on Fast Company's Most Creative People in Business. On the episode, Sophia and Rachel discuss Rachel's serendipitous first job at the Barefoot Contessa, creating a 2.0 community space with Story, and how to make yourself an adjective. 

Host Dave Robertson first explores how to re-imagine retail with Rachel Shechtman, Founder of STORY. STORY is a NYC boutique with a shopping experience that has captured the attention of numerous Fortune 500 executives. From merchandise to store design to theme, this shop completely reinvents itself every few weeks. What's behind this creative process? In the second half of the show, the focus switches to the health care industry. Dave talks to Mohan Giridharadas, CEO and Founder of LeanTaas Inc., who talks about how analytics and data can be used to improve the operations of a business and transform the health care space.