Retail Gets Real

Small businesses power retail—they make up 98% of retailers in the country. Right now, small companies are grappling with economic and political uncertainty and facing an existential threat from tariffs. We talk to NRF vice president of advocacy and engagement Meghan Cruz about the devastating impact of tariffs and what NRF is doing to advocate for small businesses. Plus, we hear directly from small business owners who share their stories. (00:00:00) Introductions(00:01:57) How NRF advocates for small business owners (00:05:33) The devastating impact of tariffs on small businesses (00:07:27) Aaron Brown's story (00:08:58) Bob Jones' story (00:11:04) Lisa-Jae Eggert's story (00:12:23) Making an impact with policymakers (00:16:41) Cruz's message to small business owners The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get involved with the NRF Action Center • Learn more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 5 things to know about tariffs • Small retailers react to threat of new tariffs • Voter perspectives: 4 ways tariffs put small businesses at risk

Organized retail crime (ORC) is not a victimless crime — it can have a devastating impact on the real people behind retailers. Summer Stephan, San Diego County District Attorney, joins us to discuss the fight against organized retail crime. We explore laws and initiatives to combat the insidious issue, plus what local businesses can do to protect themselves and their employees. (00:00:54) Introductions(00:01:41) Stephan's Law Background (00:03:41) The Human Price Of Organized Retail Crime (00:09:10) The Reality Of Retail Crime (00:13:13) Initiatives To Combat Organized Retail Crime (00:22:01) The Role Of Local Businesses In Confronting Crime (00:24:47) The Evolution Of Organized Retail Crime The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Learn more about NRF Protect• Register for NRF Nexus at nrf.com/nexus and use code RGR20 for 20% off• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Retailers battle nearly $100 billion in shrink • NRF's FIght Retail Crime Day wins Reed Award for Best Lobby Day • 3 ways to fight retail crimeProduced by Crate Media.

One thing is constant in retail: change. Innovation is the cornerstone of the industry. We're joined by Seth Webb, executive vice president of Tusk Strategies, and Sucharita Kodali, vice president and principal analyst of Forrester Research, to discuss the transformative trends, cutting-edge technologies, and emerging solution providers that are shaping the future of retail. We explore generative and autonomous AI, robotics, resale, and more top-of-mind topics. (00:00:00) Introductions(00:01:42) Leaders in innovation and technology(00:06:48) The most transformative trends for the retail industry (00:09:15) AI's profound impact on retail (00:19:06) The role of robotics in retail (00:23:00) What excites them about the future of retailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• NRF 2025 Innovators Showcase • Reverse Logistics Association • Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• How the NRF 2025 Innovators Showcase can help you drive revenue and build crucial partnerships • A snapshot into the latest retail tech breakthroughs Produced by Crate Media.

Vera Bradley, the beloved purse, travel and accessory retailer, recently refreshed their brand look and strategy to increase brand awareness and expand their consumer profile. Vera Bradley's CEO, Jackie Ardrey, joins us to discuss the brand's transformation, the Vera Bradley customer and how the company stays ahead in the ever-evolving retail industry. She also shares what she loves most about working in retail and her impactful career advice. (00:00:00) Introductions(00:00:39) Highlights of the NRF Big Show (00:01:39) Ardrey's career background (00:07:50) The pace of change in retail (00:09:30) Vera Bradley's transformation journey (00:15:05) Balancing brand loyalty with an expanding customer base (00:17:49) Facing the unpredictability of consumers (00:21:39) Ardrey's best career advice The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• verabradley.com• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• What to know about the consumer in 2025Produced by Crate Media.

Whole Foods places its whole focus on serving and nourishing its shoppers. Sonya Gafsi Oblisk, chief merchandising and marketing officer for Whole Foods Market, joins us to talk about how Whole Foods stays ahead of food trends, builds trust with its customers and leads the industry in high-quality sourcing. She also shares her career journey, what she loves most about working in merchandising and marketing, and her approach to problem-solving in the retail industry.(00:00:00) Introductions(00:01:31) Oblisk's career journey (00:05:45) Why Oblisk loves merchandising & marketing (00:08:11) Getting to know the Whole Foods customer (00:11:10) Leading in trends and quality control (00:13:11) What's next for Whole Foods in 2025 (00:19:45) Oblisk's best career advice The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• wholefoodsmarket.com• Find out more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 10 retail experiences you shouldn't miss in New York City

Coach is a visionary of visual storytelling and experiences. Giovanni Zaccariello, SVP of global visual experience for Coach, joins us to discuss the evolution of visual merchandising and how he tells Coach's story to a global audience. He also shares the moment that changed his career trajectory and his advice for taking risks and following your gut.(00:00:00) Introductions(00:01:27) Zaccariello's career journey (00:07:17) The evolution of visual merchandising (00:10:25) Telling the coach story (00:13:55) Zaccariello's proudest career moment (00:19:09) Zaccariello's lessons and future learnings The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• coach.com• linkedin.com/in/giovannizaccariello• Learn more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 10 retail experiences you shouldn't miss in New York City

Consumers turn to Pinterest for inspiration on everything from design and fashion to meal prep and so much more. Rachel Hardy, director of consumer product marketing for Pinterest, joins us to share how the brand captures such a wide and engaged audience. We explore the consumer outlook and emerging trends for 2025, including mobile spending, AI optimization and personalized shopping. (00:00:00) Introductions(00:01:26) Pinterest's young and engaged audience (00:03:04) Hardy's career journey (00:06:20) Emerging consumer behaviors (00:12:16) Pinterest predicts 2025 trends (00:15:11) Retail challenges and opportunities for 2025 (00:21:24) Hardy's learnings and inspirations The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• pinterest.com• Learn more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Retail trends to watch in 2025• What to know about the consumer in 2025 Produced by Crate Media.

Target hits the bullseye when it comes to serving its customers. Rick Gomez, Target's executive vice president and chief commercial officer, joins us to talk about Target's winning merchandising strategy, his favorite consumer trends and how shopping habits have evolved in recent years. He also shares the biggest lessons he's learned in his illustrious career. (00:00:00) Introductions(00:01:19) Gomez's career journey (00:06:18) His most challenging and rewarding moments (00:08:58) The secrets behind Target's magic merchandising (00:12:51) Top retail trends (00:15:04) Shifts in consumer shopping habits (00:17:01) Gomez's best career advice The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• target.com• Learn more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• How Target's people-first culture and leadership programs are driving success• Off-site retail marketing takes off

Matthew Shay, president and CEO of the National Retail Federation, joins us to explore the retail outlook, landscape and trends that are shaping 2025. We discuss how a new administration impacts retail and the economic policies NRF has its pulse on. Plus, Shay shares the best career advice he's ever received. (00:00:00) Introductions(00:01:15) The changing retail landscape (00:07:21) 2025 retail trends (00:10:40) NRF's priorities on policy (00:15:26) Shay's best career advice The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• NRF Management Team: Matthew Shay • Learn more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Why I believe in the power of retail jobs • The state of retail heading into 2024

If you had a crystal ball to forecast retail's future, what would you see? Coming to you from NRF 2025: Retail's Big Show, we're joined by Cassandra Napoli, head of marketing and events at WGSN, to tackle that question. We talk about emerging trends that may surprise you, ways to future-proof your business and how to get into the minds of young consumers. Plus, we learn new terms like “Zalphas” and “ping minimalism” that every retailer should know. (00:00:00) Introductions(00:01:16) Napoli's career as a trend forecaster (00:04:55) How to forecast trends (00:08:24) Emerging trends for retailers to watch (00:13:11) Embracing strategic joy (00:15:06) The biggest trend no one is talking about (00:19:55) The future of retail is tweens (00:21:37) Napoli's best career advice The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• wgsn.com/en• Learn more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• What's now, what's next?: Future tech beyond AI• Retail trends to watch in 2025 • Future trends that will shape consumer behavior and retail operations

LEGO is a timeless, cherished brand for kids and adults alike. In a very special episode from NRF 2025 Retail's Big Show, we're joined by Martin Urrutia, head of Global Retail Experience and Innovation at LEGO. We talk about how LEGO continues to innovate while remaining true to its core values. We also explore the importance of brand storytelling, creating unique in-store experiences, and building community with consumers. Plus, Urrutia shares highlights from working for LEGO and his most impactful career advice. (00:00:00) Introductions(00:02:30) Urrutia's career journey (00:06:28) LEGO movies & TV shows (00:08:08) Balancing innovation with timelessness (00:10:12) Exciting innovations for 2025 (00:16:39) Urrutia's career advice & leadership philosophy (00:20:30) Building community with LEGO The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• lego.com • ideas.lego.com• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.com

We're ringing in the new year with new retail predictions. In one of our most popular annual episodes, NRF Vice President of Education Strategy Susan Reda joins us to forecast 2025's most impactful and exciting retail trends. From innovative AI agents, to the rise of live shopping, to the rebirth of brick and mortar stores, the future of retail is bright. (00:00:00) Introductions(00:01:48) How Reda makes her predictions (00:03:14) How AI agents will shape 2025 (00:08:51) The future of live shopping & social commerce (00:13:08) The rebirth of retail stores (00:17:17) The influence Of Gen Z & Alphas The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• 25 predictions for the retail industry in 2025 • Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacyFind more episodes at retailgetsreal.comRelated:• AI and beyond: Retail trends to watch in 2024• What can AI do for retailers and customers? • 7 trends revealed at NRF Nexus Produced by Crate Media.

Big things are coming at NRF 2025: Retail's Big Show, taking place in New York City Jan. 12-14. Jill Dvorak,  NRF senior vice president of content, joins us to preview the show. She shares key themes and exciting speakers, tips for attendees, plus her favorite show memories. (00:00:00) Introductions(00:01:54) Jill's best Big Show memories (00:04:42) Industry game changers (00:06:18) What attendees need to know about the Big Show (00:09:32) Previewing themes & speakers (00:17:21) What Jill is looking forward to The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• NRF Names Jill Dvorak as New Senior Vice President of ContentProduced by Crate Media.

Steven Tristan Young, Poshmark's chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark's multichannel marketing strategies and Young's passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he's ever learned. (00:00:00) Introductions(00:01:17) Young's career journey (00:05:28) The Poshmark customer (00:07:38) The journey of buying and selling on Poshmark (00:10:19) Poshmark's stack of marketing strategies (00:11:46) The live shopping experience (00:15:03) Poshmark's vision for AI (00:17:13) Holiday shopping trends and sustainable gifting (00:21:29) Authenticating resale products (00:23:19) Young's leadership lessons The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• poshmark.com• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Retailers stay ahead as GenAI transforms the industry • 2024 Holiday Spending Expected to Reach New Record

Consumers have been gobbling up Butterball turkey for decades, and they're thankful for the company's connection to its customers. Al Jansen, Butterball's executive vice president of sales and marketing, joins us to talk about Thanksgiving traditions, the famous Turkey Talk-Line and sharing holiday stories. Food brings people together — and this episode brings together the best of retail, family and fun. (00:00:00) Introductions(00:02:45) The Butterball Team(00:04:06) Butterball's core value of togetherness (00:08:33) Talking about the Turkey Talk-Line(00:14:17) The joys & challenges of marketing (00:16:50) Al's best career advice The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• butterball.com• storycorps.org• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Inside the 2024 holiday trends that will impact retail in 2025Produced by Crate Media.

Javier Quiñones, CEO and chief sustainability officer at IKEA U.S., shares his 25-year career journey at the company, what he loves most about his job and how he stays current in the ever-evolving retail industry. We also talk about IKEA's commitment to sustainability and how it's good business to be a good business. (00:00:00) Introductions(00:01:42) Quiñones' career journey (00:05:06) IKEA's commitment to sustainability (00:14:46) What Quiñones loves most about his job (00:20:59) Creating a core IKEA experience across the globe (00:23:26) Staying current in an ever-evolving industry The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• ikea.com/us/en• NRF2025: Retail's Big Show: nrfbigshow.nrf.com• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• NRF Foundation Announces The List Of People Shaping Retail's Future 2025• Goldman Sachs Chairman & CEO to Speak at Retail's Big Show• Creating a circular retail economy

Javier Quiñones, CEO and chief sustainability officer at IKEA U.S., shares his 25-year career journey at the company, what he loves most about his job and how he stays current in the ever-evolving retail industry. We also talk about IKEA's commitment to sustainability and how it's good business to be a good business.  (00:00:00) Introductions (00:01:42) Quiñones' career journey  (00:05:06) IKEA's commitment to sustainability  (00:14:46) What Quiñones loves most about his job  (00:20:59) Creating a core IKEA experience across the globe  (00:23:26) Staying current in an ever-evolving industry  The National Retail Federation is the world's largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • ikea.com/us/en • NRF2025: Retail's Big Show: nrfbigshow.nrf.com • Get ready for Retail's Big Show in NYC • Become an NRF member and join the world's largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • NRF Foundation Announces The List Of People Shaping Retail's Future 2025 • Goldman Sachs Chairman & CEO to Speak at Retail's Big Show • Creating a circular retail economy

Cory Onell, executive vice president and chief omnichannel sales and Asian emerging markets officer at Kraft Heinz, talks about how his company adapts and innovates omnichannel strategies for different global markets. He also shares his four-pronged leadership approach, his perspective on work-life balance and the advice that shaped his career. (00:00:00) Introductions(00:01:46) Cory's Career Journey(00:05:06) The Omnichannel Approach In Emerging Markets (00:09:46) Kraft Heinz's Online Presence (00:13:28) The Essential Impact Of The Food Industry (00:15:27) Cory's Approach To Leadership (00:18:15) Finding Work-Life Balance (00:22:38) Cory's Career AdviceThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• kraftheinzcompany.com• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Top 3 retail trends driving industry transformation in 2024• A snapshot into the latest retail tech breakthroughs Produced by Crate Media.

Cory Onell, executive vice president and chief omnichannel sales and Asian emerging markets officer at Kraft Heinz, talks about how his company adapts and innovates omnichannel strategies for different global markets. He also shares his four-pronged leadership approach, his perspective on work-life balance and the advice that shaped his career.  (00:00:00) Introductions (00:01:46) Cory's Career Journey (00:05:06) The Omnichannel Approach In Emerging Markets  (00:09:46) Kraft Heinz's Online Presence  (00:13:28) The Essential Impact Of The Food Industry  (00:15:27) Cory's Approach To Leadership  (00:18:15) Finding Work-Life Balance  (00:22:38) Cory's Career Advice  The National Retail Federation is the world's largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • kraftheinzcompany.com • Get ready for Retail's Big Show in NYC • Become an NRF member and join the world's largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • Top 3 retail trends driving industry transformation in 2024 • A snapshot into the latest retail tech breakthroughs  Produced by Crate Media.

Organized retail crime is an issue that plagues retailers — and offenders are only getting more sophisticated. Representative Glenn Ivey, D-Md., and Angela Hofmann, head of government relations for JCPenney, explain what organized retail crime really means and how it's evolved over the years. Plus, we discuss the Combating Organized Retail Crime Act and how it's counteracting this insidious trend. (00:00:00) Introductions(00:01:25) What Is Organized Retail Crime? (00:06:02) The Evolution Of Organized Retail Crime (00:09:30) Introducing The Combating Organized Retail Crime Act (00:12:46) Social Media Awareness Of ORC The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• ivey.house.gov• jcpenney.com• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Join the movement to combat retail crime • Thank You, Retail Crime Fighters

Organized retail crime is an issue that plagues retailers — and offenders are only getting more sophisticated. Representative Glenn Ivey, D-Md., and Angela Hofmann, head of government relations for JCPenney, explain what organized retail crime really means and how it's evolved over the years. Plus, we discuss the Combating Organized Retail Crime Act and how it's counteracting this insidious trend.  (00:00:00) Introductions (00:01:25) What Is Organized Retail Crime?  (00:06:02) The Evolution Of Organized Retail Crime  (00:09:30) Introducing The Combating Organized Retail Crime Act  (00:12:46) Social Media Awareness Of ORC  The National Retail Federation is the world's largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • ivey.house.gov • jcpenney.com • Get ready for Retail's Big Show in NYC • Become an NRF member and join the world's largest retail trade association • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • Join the movement to combat retail crime  • Thank You, Retail Crime Fighters

It's spooky season, and here's the real treat — Halloween spending is projected to hit nearly $12 billion. Katherine Cullen, NRF's vice president of industry and consumer insights, talks about Halloween spending trends, popular costumes, why consumers are shopping early and who is most excited to celebrate this October. Plus, a look at expected winter holiday consumer spending.(00:00:38) Introductions(00:02:45) Why People Shop Early (00:04:39) Halloween Spending Projections (00:07:28) The Year's Most Popular Costumes (00:09:21) Where Consumers Are Shopping (00:10:49) Who Is Halloween For? (00:12:31) Early Predictions For The Holiday Season The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Find more episodes at retailgetsreal.comRelated:• Consumer Trends in Halloween Shopping and Celebration • Halloween Spending to Reach Record $12.2 Billion As Participation Exceeds Pre-Pandemic Levels• Nearly Half of Halloween Shoppers to Start Purchasing Items Before October

It's spooky season, and here's the real treat — Halloween spending is projected to hit nearly $12 billion. Katherine Cullen, NRF's vice president of industry and consumer insights, talks about Halloween spending trends, popular costumes, why consumers are shopping early and who is most excited to celebrate this October. Plus, a look at expected winter holiday consumer spending. (00:00:38) Introductions (00:02:45) Why People Shop Early  (00:04:39) Halloween Spending Projections  (00:07:28) The Year's Most Popular Costumes  (00:09:21) Where Consumers Are Shopping  (00:10:49) Who Is Halloween For?  (00:12:31) Early Predictions For The Holiday Season  The National Retail Federation is the world's largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Get ready for Retail's Big Show in NYC • Become an NRF member and join the world's largest retail trade association • Find more episodes at retailgetsreal.com Related: • Consumer Trends in Halloween Shopping and Celebration  • Halloween Spending to Reach Record $12.2 Billion As Participation Exceeds Pre-Pandemic Levels • Nearly Half of Halloween Shoppers to Start Purchasing Items Before October

Anjana Harve serves as Executive Vice President, Chief Information Officer of BJ's Wholesale Club, where she leads technology innovation at the high-frequency club store. In this episode, Harve joins us to talk about the BJ's member experience, how the company is leveraging AI, her personal career journey and what's on the horizon for tech and retail.(00:00:00) Introductions(00:01:28) Anjana's Career Journey (00:05:45) The Membership Model (00:08:27) How BJ's Is Leveraging AI(00:16:10) Women's Representation In STEM Leadership Roles (00:21:00) What's Next For BJ's? (00:25:04) Anjana's Career Advice (00:26:44) The Exciting Future Of Tech And RetailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• BJ's Wholesale Club• Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• BJ's Chris Baldwin on what keeps this CEO up at night• NRF Retail Leadership Series: Chris Baldwin, Executive Chairman, BJ's Wholesale Club• Value, partnership and peanut M&M's: BJ's Wholesale Club aligns with MarsProduced by Crate Media.

Anjana Harve serves as Executive Vice President, Chief Information Officer of BJ's Wholesale Club, where she leads technology innovation at the high-frequency club store.  In this episode, Harve joins us to talk about the BJ's member experience, how the company is leveraging AI, her personal career journey and what's on the horizon for tech and retail. (00:00:00) Introductions (00:01:28) Anjana's Career Journey (00:05:45) The Membership Model (00:08:27) How BJ's Is Leveraging AI (00:16:10) Women's Representation In STEM Leadership Roles (00:21:00) What's Next For BJ's? (00:25:04) Anjana's Career Advice (00:26:44) The Exciting Future Of Tech And Retail The National Retail Federation is the world's largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • BJ's Wholesale Club • Get ready for Retail's Big Show in NYC • Become an NRF member and join the world's largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • BJ's Chris Baldwin on what keeps this CEO up at night • NRF Retail Leadership Series: Chris Baldwin, Executive Chairman, BJ's Wholesale Club • Value, partnership and peanut M&M's: BJ's Wholesale Club aligns with Mars Produced by Crate Media.

Embracing technology and innovation is key for global active lifestyle brand Fabletics. Chief Operating Officer Meera Bhatia shares how she is driving digital advances at Fabletics, her extraordinary career journey in tech and how AI can be used across functions.Learn more at retailgetsreal.com.

Embracing technology and innovation is key for global active lifestyle brand Fabletics. Chief Operating Officer Meera Bhatia shares how she is driving digital advances at Fabletics, her extraordinary career journey in tech and how AI can be used across functions. Learn more at retailgetsreal.com.

Homefield is a collegiate apparel company specializing in vintage-inspired designs that offers licensed t-shirts, fleece, jackets and headwear from more than 200 universities. We talk to Co-founder and CEO Connor Hitchcock about how he started Homefield at age 23, why he doesn't follow the usual marketing playbook, how the company creates unique customer experiences and his plans for future growth. Learn more at retailgetsreal.com.

Homefield is a collegiate apparel company specializing in vintage-inspired designs that offers licensed t-shirts, fleece, jackets and headwear from more than 200 universities. We talk to Co-founder and CEO Connor Hitchcock about how he started Homefield at age 23, why he doesn't follow the usual marketing playbook, how the company creates unique customer experiences and his plans for future growth.  Learn more at retailgetsreal.com.

Born between 1998 and 2012, Generation Z is estimated to encompass more than 2 billion people worldwide and are the first group of consumers to be born entirely within the digital age. Rachel Bonsignore, vice president of NIQ Consumer Life, answers our questions about Gen Z consumers: how they differ from other generations and what retailers can do to connect with this group. Learn more at retailgetsreal.com.

Replay from Retail Gets Real episode 346: Kendra Scott started her eponymous jewelry company in Austin, Texas, 22 years ago with a clear vision in place: to create a fashion-for-philanthropy business. In this episode, Kendra Scott CEO Tom Nolan talks about his first Kendra Cares event, his extraordinary career journey and why he took a role in leading the business. Learn more at retailgetsreal.com.

Replay from Retail Gets Real episode 314: LePrix co-founder and CMO Emily Erkel shares how she took the leap to start her own business, the importance of authentication in luxury resale and her focus on smart growth. Learn more at retailgetsreal.com.

Replay from Retail Gets Real episode 340: Live from Retail's Big Show in New York City—Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back. Learn more at retailgetsreal.com.

The increase in both the severity and the unpredictable nature of weather has significant ramifications for retailers on multiple fronts, including sales, infrastructure and supply chains. Evan Gold, executive vice president, global partnerships and alliances at business weather intelligence firm Planalytics, shares findings from NRF and Planalytics' most recent report, “Climate-Proofing Retail.” We'll also discuss the practical steps individual companies can take to manage the related opportunities and risks. Learn more at retailgetsreal.com.

Solo Brands is a leading outdoor lifestyle company offering innovative products designed to bring people together and make memories. We talk to Michael McGoohan, chief growth officer at Solo Brands and president of Solo Stove, about his career background spanning multiple industries, his new position at Solo Brands and what growth will look like for the group of outdoor lifestyle brands.   Learn more at retailgetsreal.com.

The first-ever Retail's Big Show Asia Pacific 2024 successfully wrapped up in Singapore with stellar attendance and a resounding impact on the future of retail. Martine Reardon, senior advisor for retail insights and content creation for NRF, discusses the exciting inaugural event, key insights from the programming, and what she's looking forward to when NRF hosts an even bigger Big Show APAC next year, June 3-5, 2025. Learn more at retailgetsreal.com.

It is estimated that by 2028, the global secondhand market will reach $350 billion. ThredUp co-founder and CEO James Reinhart talks about the rising demand for resale, the outlook for the secondhand industry in America and around the world, and his uniquely formed approach to leadership. Learn more at retailgetsreal.com.

Kate Ancketill, CEO and founder of GDR Creative Intelligence, talks about the current trends in technologies impacting retail, the impressive pace of innovation in the industry, and what gives her hope for the future of retail. Learn more at retailgetsreal.com.

Replay from Retail Gets Real episode 326:  As SVP of Leadership & Organizational Development, Diversity, Equity, & Inclusion, and Community Impact for Burlington Stores, Mecca Mitchell leads efforts to cultivate a culture that leverages diversity, inclusion and equity best practices to drive business objectives, while responding to the diverse needs of its workforce, its customers, and the community. We're talking to Mecca about her unconventional career journey, creating inclusive communities and leading with passion and authenticity. Learn more at retailgetsreal.com.

We talk to Adam Lukoskie, SVP and Foundation Executive Director of the National Retail Federation, about current topics and trends in talent acquisition—delving into best practices, new ideas and how retailers are investing in talent for the future of retail.  Learn more at retailgetsreal.com.

Replay from Retail Gets Real episode 328: Crocs SVP and CMO Heidi Cooley shares how she got into retail, how Crocs connects with consumers everywhere, and the strategies she and her team used to make Crocs one of the most popular brands in footwear. Learn more at retailgetsreal.com.

With a lifelong love of mountain and alpine sports, and over 20 years of global experience in retail and vertical premium brands, Stuart Haselden says leading high-performance outerwear company Arc'teryx is a “dream job.” On this episode, Haselden talks about how he went from an Army officer to retail CEO, his lessons in leadership and how he has helped guide the wholesale, niche company into a global, vertical brand. Learn more at retailgetsreal.com.

Ikea is on track to cut its pollution by half by 2030, and thanks to responsible sourcing and energy efficiency improvements, it has already reduced its climate footprint by 22% since 2016. On today's show, Mardi Ditze, country sustainability manager for Ikea U.S., talks about her passion for environmental stewardship, Ikea's impressive sustainability efforts and goals, and the role of retail in the circular economy. Learn more at retailgetsreal.com.

It's graduation season and all across the country, students are transitioning from college students to young professionals. We're talking to two young retail leaders — Courtney Nash, manager of footwear planning at Allbirds, and Eugene Choi, ecommerce merchandising manager at Munchkin — about what it's like to start their first jobs in retail, the early lessons they've learned along the way, and their best advice for graduating seniors navigating their next steps. Learn more at retailgetsreal.com.

Kendra Scott started her eponymous jewelry company in Austin, Texas, 22 years ago with a clear vision in place: to create a fashion-for-philanthropy business. Today, CEO Tom Nolan continues to honor that vision while leading the company to even greater growth and revenues. On today's show, Nolan talks about how he started his career in classified ad sales, the future of Kendra Scott and how philanthropy is at the heart of everything the brand does. Learn more at retailgetsreal.com.

NRF's America's Retail Champions program celebrates small retailers who are exceptional champions for retail and the communities they serve. On today's show, we're celebrating NRF's 2022 Retail Champion Margaret Barrow, founder and CEO of It's NOLA. Barrow talks about starting her plant-based snack company, the impact of mentoring and why she thinks it's important to advocate for small businesses. Learn more at retailgetsreal.com.

Artificial intelligence is everywhere, and as consumers become more and more comfortable with generative AI, retailers will have to find new and innovative ways to reach shoppers. Jane Cheung, global research leader, consumer industry, IBM Institute for Business Value, joins the show to talk about IBM's 2024 consumer study, how she got into consumer research and how AI can help improve the experience for both customers and retailers.  Learn more at retailgetsreal.com.

Retail Gets Real episode 343: On today's show, Rob Brooks, president and CEO of Saks OFF 5TH, walks us through his fascinating career journey and favorite professional advice. He also talks about the off-price luxury landscape, what he loves about his job and what's next for Saks OFF 5TH. Learn more at retailgetsreal.com.

In honor of Women's History Month, we're taking a look back at some of our favorite conversations with inspiring and trailblazing women in retail. From how to champion diversity to great career advice and how to grow as a leader, we've highlighted these insights worth resharing from some of retail's smartest people: • Michelle Gass, CEO, Levi Strauss & Co (#336) • Jennifer Gandia, Co-owner, Greenwich St. Jewelers (#320) • Prama Bhatt, Chief Digital Officer, Ulta Beauty (#321) • Heidi Cooley, Chief Marketing Officer, Crocs (#328) • Megan Crozer, Executive Vice President & Chief Merchant, Sam's Club (#309) • Mecca Mitchell, Senior VP & Chief DEI Officer, Burlington Stores (#326) • Christiane Pendarvis, Co-CEO, Pattern Beauty (#297) • Theresa Lee, Vice President, HR Talent, Culture, and Strategy, PetSmart (#338) Learn more at retailgetsreal.com.

Despite the holiday falling in late March this year, consumer spending this Easter is expected to reach a total of $22.4 billion, according to NRF's annual survey — the second highest in the survey's history. On today's show, Katherine Cullen, vice president of industry and consumer insights at NRF, shares insights from NRF's latest Easter data, including the top categories and activities consumers are indulging in this holiday season. Learn more at retailgetsreal.com.

Live from Retail's Big Show in New York City—Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back. Learn more at retailgetsreal.com.