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 Episode 218 (Season 5, Episode 11) CRM for Marketing Since you're currently basking in the glow of so many amazing marketing tips during Season 5, we're putting a bow on this season by showing you how to harness the power of your leads with CRM! We see CRM through the fun metaphor of a big “people casserole”! Wait…let's rethink that. Join Todd, Megan, Terry, and Producer Christian as show you five tips on best practices with your CRM, regardless of which brand you're using. (We're bucking for a huge CRM company to swoop in and sponsor our show, so we're leaving our recommendation of which CRM brand to use wide open.) Don't miss an action-packed moment as the Boom Team dives d-e-e-p into CRMs, including the hidden “casserole” button. We also talk about our preferred sleep positions, weighted blankets, and whether your eyes will “stick that way” when you go cross-eyed!   SHOW NOTES Megan does her best Terry impression to start the show [0:48] The Team reveals who can do cross-eyes [2:25] Do you hook your heel while sleeping? [4:34] Do you sleep with a weighted blanket? [7:31] Has our podcast gotten worse after five years? [8:24] CRM's will help you convert more at every level of your business [10:54] Megan reveals the best CRM out there [13:40] Tip #1 - Use your CRM for your current sphere [15:01] Todd reveals his favorite CRM [17:18] Tip #2 - Use your CRM for new leads [17:37] Tip #3 - Create automated responses [19:48] Does your CRM have a casserole button? [21:07] Terry shares information about his favorite CRM [22:25] Christian used a sponsor inside of a sponsorship [23:05] Tip #4 - Keep it simple [24:05] Todd's Fun Fact - Bank robbing made efficient [25:30] Tip #5 - Train, delegate, and retain [27:12] BONUS TIP - Just get started! [28:53]   SHOW LINKS What is a CRM, anyway?  https://www.investopedia.com/terms/c/customer_relation_management.asp The Benefits of Foot Touching While Sleeping:  https://www.footfiles.com/wellness/lets-talk-about/article/relationship-411-foot-cuddling-while-sleeping-is-a-good-thing We want Bing to sponsor us, but they want us to advertise with them:  https://ads.microsoft.com/ How to choose the best weighted blanket:  https://www.nbcnews.com/better/lifestyle/i-tried-using-weighted-blanket-stress-less-here-s-what-ncna872846 Boom Podcast - Choose Your Favorite People episode:  https://boomrealestatepodcast.com/episode-042-choose-your-favorite-people/ Microwave “Casserole” button:  https://i.pinimg.com/originals/75/1f/5c/751f5c5d22ccbea4e687929d3b079f7d.jpg   BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ 30-Day Jumpstart: www.Boom30.com Coronavirus Playbook:  www.BoomPlaybook.com  

Episode 053 - Lender Risk and The Appraiser "gods"? Before we talk about valuation topics, comparable selection, and making adjustments, we have have to get a few things out of the way. This episode focuses on one basic concept, Risk! The lender is loaning a bunch of money and are relying on several factors to ensure they are making a good loan. The appraisal is part of that process and the appraiser has some power and a lot of responsibility. Agents need to understand that part as that risk can be a heavy burden for the lender and that appraiser.   SHOW NOTES 00:40 – First new episode in the reformatted podcast. What is the appraiser’s job? 00:58 – Two important pieces: The power that appraisers have and the risk that lenders take on in giving a loan. 02:00 – Lenders want to know the risk of the property. Many areas of risk for the lender like credit, debt, and income. 02:35 – Lender looks to appraiser about the property’s value and the condition. 03:20 – Lender does not necessarily care what the buyer and seller think the value of the property. 03:53 – Appraisers sometimes think they are gods, but the appraiser has the power to tell the lender, “write the check.” 04:22 – Appraisers take that as a huge responsibility and stress about the value and a good report. 04:45 – Appraisers are not out to “kill” the deal, and lender has hired the appraiser to give them a good, credible report. 05:20 – The appraiser says write that check and my report gives the lender the confidence in making that loan. 05:40 – Some reports and appraisers can be a pain, but the bigger issue is recognizing the risk in making a loan. 06:20 – B offers to write checks out of agent’s account. 06:30 – Not arrogance, because we have the power, we take it seriously.   SHOW LINKS What is an appraiser’s job? - https://www.thebalancecareers.com/what-is-a-real-estate-appraiser-525677#:~:text=A%20real%20estate%20appraiser%20estimates,of%20several%20properties%20at%20once.&text=He%20or%20she%20will%20be,taxed%2C%20insured%2C%20or%20developed. Are appraisers gods? - https://tombrezsny.wordpress.com/2010/10/09/appraise-the-lord/   BETWEEN THE LINES LINKS Email brian@brianclee.com   Web brianclee.com   Facebook https://www.facebook.com/groups/realestatebetweenthelines/ https://www.facebook.com/Brian-C-Lee-111822417027919/?   YouTube https://www.youtube.com/channel/UCcv4dHU39-b5_QVVCIhbcBA?  

In the US, we’re now seeing uncontrolled spread of coronavirus as parts of the country get colder and people prepare to gather for the holidays. On Friday, the CEO of Pfizer said his company won’t apply for emergency vaccine authorization until late November at the earliest, which appears to be the nail in the coffin for any vaccine getting approval by election day.  After SCOTUS ruled that Trump could shut down the census count last Tuesday, the court agreed on Friday to review Trump’s plan to omit undocumented immigrants for the purposes of determining congressional seats. Civil rights groups are already suing the administration over the latter plan, which would further entrench systemic racism in how marginalized demographic groups are represented.  And in headlines: Bolivia voted yesterday in an election that could signal the future of socialism in the region, Colorado battles historic wildfires, and a probiotic, problematic yogurt shop in Colorado. Show Links: "What the Supreme Court’s rulings mean for the 2020 Census and Trump’s attempt to exclude the undocumented from the count" https://www.washingtonpost.com/local/social-issues/what-the-supreme-courts-rulings-mean-for-the-2020-census-and-trumps-attempt-to-exclude-the-undocumented-from-the-count/2020/10/17/5d299b98-0f71-11eb-8a35-237ef1eb2ef7_story.html Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 029 - Mid-Year Review 2020 Ever hear the expression, “Close only counts in horseshoes and hand grenades?” We all talk about doing better at our craft, but how do we know if we are moving forward? Are you close to your numbers? Do you know your metrics? In B’s experience, many agents are great at their craft, but not so great at tracking their business. They're too easily satisfied with being “close” to their planned numbers. We are midway through the year, so now is a great time to either review what you have done, or create metrics so you can review them at the end of the year. A healthy business plan will include tracking ALL of your numbers, not just sales you have closed. Where are you on your business budget? Your client contact plan? Your customer satisfaction? If you don't know the answer to those questions, you’ll want to listen to this episode.   SHOW NOTES 00:38 – Angie, we are helping you today, but today it is only Angie. 01:37 – Mid-year review; Coronavirus, murder hornets, riots, landslides, what is coming up for the next six months? Aliens? 02:40 – Talking about how far we have come with the podcast and also about things agents can do because we have room for change. 03:05 – Song of the Episode…that we don’t play (doggone copyright rules): Smashing Pumpkins, “Perfect”. This was their mid-career album. 05:20 – Quick debate over how perfect B is. 05:30 – Agents should tracking metrics. Did you set goals for 2020? They probably changed due to Coronavirus. 07:08 – Agents are business owners and are likely making mistakes: lack of planning, lack of follow through, lack of tracking and lack of review. 08:22 – What has the first part of the year look like for you? Look at what you have done so far. How does it compare with your plan from the beginning of the year? 09:30 – There is still half of the year left to kick things in gear. Maybe you haven’t hit your goals, but there is still plenty of time to get after those goals. 10:05 – Cate: use a goal checklist. Review your numbers from what your goals were and where are you now? Phone calls, emails, contacts? What do you need to focus on to finish out the year? 10:34 – You can also make corrections now. Example: marketing “touches” with clients. Maybe the quarantine changed your numbers. Revise your numbers if needed to account for what you couldn’t do over the past six months. 11:30 – Cate: If you aren’t going to be able hit your numbers because of the happening in the first half of the year, adjust those numbers and go at them hard for the second half of the year. Do something to offset what you couldn’t do. Be flexible. 11:54 – Do NOT beat yourself up. Things happen and you need to be flexible and adjust when necessary. 12:36 – A big problem for many people is that they don’t even know if changes are needed. They don’t have anything written down and don’t know what might need to happen. “I want to sell more”, that is not specific. Be specific. 13:10 – Have a trackable metric. What is more? Be specific on what “more” is. 13:45 – Cate: acronym SMART – Specific Measurable Achievable Relevant & Time bound. 14:10 – Some agents will have some numbers written down. Many don’t. It is the middle of the year…you still have time to do something. 14:48 – Cate’s Side Note Tangent: Cate’s goals from 10 years ago…be debt free, building a dream home, trip down east coast, Santorini, Greece, pilot’s license, lake house on Wawasee, gallop on a horse (not trot or jaunt), flip a house, skydive, and learn Spanish. 17:46 – B’s life goals: pole barn, retire with a beautiful lady at my side. 18:18 – Christian: drive at Road America. 19:07 – Things to include in your metrics: systems to handle your transactions and agents 20:08 – Budgets: with income & expenses (fixed and variable; annual vs. monthly) 21:20 – Cate: major life event changed budget and you need to change 21:50 – Time management: Do you have one? How is it going? 22:06 – Client satisfaction: surveys, third party company. Clients are not rating you as high as you thought. 22:40 – Get a business coach! B can help if you want his assistance. The cost you pay for a coach will be more than offset by the expenses & additional taxes you pay and money you spend. 23:22 – Between the Lines being transparent. The spinoff, Between Your Lines is not doing as well. We are not above having metrics. What are our goals and numbers? 24:45 – Christian: What were we going to do with the podcast? Make YouTube site, on iTunes and Spotify, Instagram, Facebook, expanded brands, websites…none of that existed or was used. Minimal use in 2019 to ramped up throughout 2020. 26:29 – Now all we need are listeners…more than just Angie. 26:40 – We passed 1,000 downloads much sooner than expected. 27:03 – We have work to do, but early on we are hitting high numbers with baby steps. 27:35 – We are proud of our creative team: Christian, Jordy, Kate Sowles and Mal. They have our back and make us look good. 27:52 – Another huge change, our email service providers from Mailchimp to Constant Contact, so our email list is growing. 28:35 – We are very proud of what we have done. We still have more to go. Getting into a groove. 29:15 – Producer Christian & Cate are much happier since they have been part of the podcast. 29:53 – Cate: baby steps are still forward steps. Small steps are okay and good. Don’t get down on yourself. Be flexible and adjust when needed. How do you eat an elephant? One bite at a time. 30:53 – Christian: Bill Gates quote. Keep end goal in mind. Don’t have to do it all in one day. Keep moving forward. 31:45 – Quote from the Episode from B. If you want a hugely successful business, you need to have goals and metrics that are written down with timeframes that are achievable. 32:29 – Closing: Goals can make or break your business. Write them down, track them and change them when needed. It is NOT too late to do this. Make a change now. Take the time to get it down and you will be happier. 33:06 – Thank you for listening! Make your day legendary!   SHOW LINKS What does "Evergreen" mean? – https://www.thoughtco.com/what-is-evergreen-content-definition-dos-and-don-ts-2316028 Smashing Pumpkins, “Perfect” – https://www.youtube.com/watch?v=VKYY8DxVZHE Stone Temple Pilots – https://en.wikipedia.org/wiki/Stone_Temple_Pilots The Office – https://www.nbc.com/the-office SMART acronym – https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/#:~:text=SMART%20is%20an%20acronym%20that,Achievable%2C%20Realistic%2C%20and%20Timely. Santorini, Greece – http://www.visitgreece.gr/en/greek_islands/santorini Lake Wawasee – https://en.wikipedia.org/wiki/Lake_Wawasee Road America Race Track – https://www.roadamerica.com/ Constant Contact – https://www.constantcontact.com/ Indiana Real Estate Institute – https://www.indianarealestateinstitute.com/   BETWEEN THE LINES LINKS Email brian@brianclee.com cate@craftsmanrg.com   Web brianclee.com catelee.com realestatebetweenthelines.com   Facebook https://www.facebook.com/groups/realestatebetweenthelines/ https://www.facebook.com/Brian-C-Lee-111822417027919/?   YouTube https://www.youtube.com/channel/UCcv4dHU39-b5_QVVCIhbcBA?  

Mike and Sean discuss the pros and cons of extending a content management system with plugins. What is a plugin?Why might a website owner use a plugin?Why might a developer use a plugin?Some of our favourite pluginsThe dangers of using pluginsWhat to consider when choosing a pluginHave a strategy for when plugins fail Show Links What is a CMS? Veto Ctrl+S Field Manager Template Comments Structure The Dangers of Over Reliance on Plugins in Website Builds More Website 101 Podcast Email the Podcast! Twitter Sean on LinkedIn Mike on LinkedIn

Buckle up and get ready for one of the most comprehensive discussions on crime out on the web today. I’m joined by Rafael Mangual of the Manhattan Institute to discuss the latest trends in crime and weak-on-crime policies in places like New York and Baltimore. This is not just about bail or any single facet of the criminal justice system. This is about ensuring that the solution to every policy challenge is fewer arrests, fewer convictions, and less prison time. We cover parole, weak juvenile laws, insanity defense, lack of deterrent, and a lack of balance in approach to the needs of victims and society at large. Show Links: What about victims of crime? https://bit.ly/35FKAXq  Why Baltimore is so violent and what not to emulate: https://bit.ly/35Dmn4b  Copyright Blaze Media All Rights Reserved  Learn more about your ad choices. Visit megaphone.fm/adchoices

Following on further from Avery Pennarun's intriguing article on "what executives do", we ask how, exactly, executives (and others!) can trigger action, if they are not themselves going to carry it out? It turns out we've covered our favourite technique for this before - Bungay's Briefing and Back Briefing - but this time we have a scoring checklist that can help you use the technique, and two new stories about successful and unsuccessful delegation. SHOW LINKS: - What do executives do, anyway? by Pennarun: https://apenwarr.ca/log/20190926 and Hacker News discussion: https://news.ycombinator.com/item?id=21088425 - Art of Action: http://www.stephenbungay.com/Books.ink - Previous episode on Bungay: https://soundcloud.com/troubleshootingagile/briefing-and-back-briefing *** We'd love to hear any thoughts, ideas, or feedback you have about the show. Email us: see link on troubleshootingagile.com Tweet us: twitter.com/TShootingAgile Also, if you'd like to leave us a review on iTunes (or just like and subscribe), you'll find us here: https://itunes.apple.com/gb/podcast/troubleshooting-agile/id1327456890?mt=2

We respond to an intriguing and dense article from Avery Pennarun about what executives do. He takes us back to Andy Grove’s classic High Output Management and we reflect on the leverage leaders can use, how they and their staff can fool themselves into thinking they have the right information, and a mindset exercise to help you find “unknown unknowns”. SHOW LINKS: - What do executives do, anyway? by Pennarun: https://apenwarr.ca/log/20190926 and Hacker News discussion: https://news.ycombinator.com/item?id=21088425 - Andy Grove, High Output Management: https://www.amazon.co.uk/High-Output-Management-Andrew-Grove/dp/0679762884 - Art of Action: http://www.stephenbungay.com/Books.ink - Argyris, Organizational Traps: https://www.goodreads.com/book/show/8633384-organizational-traps - Unknown Unknowns, Rumsfeld: https://en.wikipedia.org/wiki/There_are_known_knowns *** We'd love to hear any thoughts, ideas, or feedback you have about the show. Email us: see link on troubleshootingagile.com Tweet us: twitter.com/TShootingAgile Also, if you'd like to leave us a review on iTunes (or just like and subscribe), you'll find us here: https://itunes.apple.com/gb/podcast/troubleshooting-agile/id1327456890?mt=2

In this episode I talk with Emily Lewis and Lea Alcantara about website accessibility. What it is, why it's important, and how it is more than just websites for blind people. Emily and Lea start off by providing a definition and example of what accessibility is related to websites. Accessibility is more than making websites accessibility and they also address isssues of why it's a good business case to ensure your website is accessible. Some businesses are federally mandated to meet specific standards of accessibility. This will vary by country but Canada and the United States both require it in certain industries. Emily and Lea discuss the business case for accessibility - and it's a very compelling reason: Better SEO and increased customer base. We also discuss remediation which is essentially retro-fitting a website to be accessible. This is not an easy process and there is no silver bullet that will make your website accessible at the push of a button. Show Links What is Section 508? An Overview of Canada's Accessibility Laws Ontario Government: How to make websites accessible WCAG - Overview and Guidelines (international standard) Accessibility according to actual people with disabilities The Business Case for Accessibility Master Chef Voluntary Product Accessibility Template (VPAT) Defendants Fighting Website Accessibility Cases Face An Uphill Battle Walmart Is Sued by Blind Customers Over Its Self-Service Accessibility View Episode Transcript More Website 101 Podcast Email the Podcast! Twitter Sean on LinkedIn

What is the true meaning and origin of Thanksgiving?  It’s the same true meaning and origin of our founding, Declaration and Constitution.  As Ronald Reagan wrote in his 1986 Thanksgiving Day proclamation, “no custom reveals our character as a Nation so clearly as our celebration of Thanksgiving Day,” as it is “Rooted deeply in our Judeo-Christian heritage” and “underscores our unshakeable belief in God as the foundation of our Nation.”   Thanksgiving, perhaps more than any other day or custom, when one truly understands the meaning and origin of the day, reveals just how divorced this country has become from its foundation.  In this episode of the Conservative Conscience, Daniel goes through the history of Thanksgiving as a day of fasting, prayer, repentance, and beseeching God for his blessings and how it is inextricably tied to our founding as a nation.   Yet, when reflecting upon the true meaning of Thanksgiving one can’t help but feel sorrow over the dramatic change in the character of our nation.  Our most sacred heritage has been ruled unconstitutional by the unelected courts.  Even conservatives misunderstand the role of the courts and are ignorant of the true imminent threat they pose to our society – from district level to Supreme Court.  Daniel explains his opposition to one of the most highly touted conservative replacements for Justice Scalia because that individual clearly doesn’t understand the role of the federal judiciary or our heritage embodied through Thanksgiving.         "Give thanks unto the Lord, for He is good." [Psalms, 107:1]     Key Quotes: “Men, in a word, must necessarily be controlled either by a power within them or by a power without them; either by the Word of God or by the strong arm of man; either by the Bible or by the bayonet.” ~ Robert Winthrop, former Speaker of the House, 1849   “Of all the dispositions and habits which lead to political prosperity. Religion and morality are indispensable supports.”   “Let us with caution indulge the supposition that morality can be maintained without religion. Whatever may be conceded to the influence of refined education on minds of peculiar structure, reason and experience both forbid us to expect that national morality can prevail in exclusion of religious principle.” ~ George Washington, Farewell Address   “[a] day of joyful thanksgiving to God for the bounties of His providence, for the peace in which we are permitted to enjoy them, and for the preservation of those institutions of civil and religious liberty which He gave our fathers the wisdom to devise and establish and us the courage to preserve. Among the appropriate observances of the day are rest from toil, worship in the public congregation, the renewal of family ties about our American firesides, and thoughtful helpfulness toward those who suffer lack of the body or of the spirit.” ~President Benjamin Harrison, 1891 Thanksgiving Proclamation   “I advise that on this day religious exercises shall be conducted in the churches or meeting places of all denominations, in order that in the social features of the day its real significance may not be lost sight of, but prayers may be offered to the Most High for a continuance of the divine guidance without which man’s efforts are vain, and for divine consolation to those whose kindred and friends have sacrificed their lives for country.” ~President William McKinley, 1899 Thanksgiving Proclamation     Show Links What the latest, absurd, religious freedom case could mean for Thanksgiving 10th Circuit Sodom and Gomorrah Court’s Ruling (see page 9 for wickedly hilarious rules of standing) List of Thanksgiving Proclamations from Continental Congress to the present     Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we review 2016’s Magnificent Monument to Mediocrity that is The Magnificent Seven. Show Links: What were we drinking: Torin