Podcast appearances and mentions of susan gunelius

Ceci and Eric sit down with President & CEO KeySplash Creative, Inc., Susan Gunelius to discuss her article for Cannabiz Media on how the cannabis industry can work to legitimize itself, the importance of language with respect to branding and marketing, and how we all have a personal role to play to strengthen the future of industrial hemp. Hoban Law Group created The Hoban Minute to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.  Contact Hoban Law Group for all your cannabusiness legal needs.

Today I'm excited to interview Susan Gunelius, author of more than 10 books and a Marketing Powerhouse! Lets see what we can learn from her and her success today. With more than 20-years of marketing, branding and copywriting experience, Susan Gunelius is a seasoned corporate professional having spent more than a decade developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing. Susan’s corporate roles provided her with a solid background in all aspects of marketing. She is a seasoned marketing communications expert.  Some of the largest companies in the world have trusted her to write compelling advertising, marketing and business communications messages, and so can you. Susan has written 10 marketing-related books through some of the largest and most recognized publishers in the world, including the highly popular Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, and more. http://www.mattogradycoaching.com/ http://thelivinggratitudebook.com/ http://www.eventbrite.com/e/heaven-and-earth-tickets-18770417825

The Busy Creator Podcast, episode 29 with Brand Strategy Consultant, Copywriter & Author Susan Gunelius Susan Gunelius (@susangunelius) is a 20-year marketing veteran who has worked in corporate environments for some of the largest companies in the world. Today, she's on the agency side as President & CEO of Keysplash Creative, which offers brand strategy consulting along with writing and all marketing communication services. In addition, Susan has written 10 books not only on marketing, branding social media, and technology, but also on subjects like the marketing of Harry Potter. She now contributes her marketing expertise to sites like Forbes and is the Founder and Editor-in-Chief of Women On Business, an award-winning blog. Our conversation moves from working with clients to managing an agency of one and the habits required to author a book.     Show Notes & Links Susan's website describes her many offerings Susan focuses on Marketing Strategy and Marketing Communications, was a Marketing major in college Ad Agencies are crazy places “There's a gap in perception of what the designers are doing.” ← Click to tweet “Tell me about your business” is the hardest question for clients to answer (and it's not even a question!) “Clients are so close their business they can't get out of their own way” ← Click to tweet Kick-ass Copywriting in Ten Easy Steps by Susan Gunelius Talking animals in advertising. Why. The Budweiser Frogs Local business advertising. Oh boy. “People are choosing something else if they're not choosing your product. There is always competition.” ← Click to tweet United We Brand by Mike Moser Designing Brand Identity by Alina Wheeler Interrogation tactics such as Good Cop/Bad Cop David Ogilvy on selling fire extinguishers — ”When you advertise fire-extinguishers, open with the fire.” “Don't chase Google; build a business for the long-term.” ← Click to tweet Price, Place, Promotion, Product — The Four P's of Marketing Some ads create the want, not the sale Florida has better weather than New Jersey (but headlines like this are an everyday hazard.) b5 Media — blog network Susan writes for Forbes and Entrepreneur WomenOnBusiness.com Harry Potter: The Story of a Global Business Phenomenon by Susan Gunelius Manager's Schedule vs. Maker's Schedule Gantt Chart Recurring Theme: Get rid of email Freemium Tools Mac and a PC (sometimes a third Mac laptop) All-in-one plus a B+W Laser Printer Notebook Trello SproutSocial HootSuite Buffer Techniques To get clients to be honest about their brand/company 1.) play Devil's Advocate; or 2.) circumvent the main question and ask unrelated questions. Use questionnaires and forms for clients with tough communication skills Use psychology to get at the heart of a brand Use case studies and real world examples to hammer home your strategy Write content to build credibility (via blogs or books) Narrow your focus to one or two topics “Chunking”, the process of planning your topics, especially chapters in books Habits Write a section a day, don't worry about a whole book Build uninterrupted chunks of time Work all day on Saturday Write stuff down to remember them

[Legacy post: Small Business Talent] How can you write marketing copy that sets you apart from your competition and moves your ideal clients to action?  That’s the key challenge that my guest, Susan Gunelius, helps us to address in this episode of the podcast. Some background: Susan has an impressive track record in marketing and […] The post Writing Effective Marketing Copy with Susan Gunelius appeared first on Smart Solo Business.

33voices interviews Susan Gunelius

Maria discusses connecting with Mom through blogs with Susan Gunelius, the author of multiple business books as well as President and CEO of KeySplash Creative, Inc.

Susan Gunelius is a well know author with 8 marketing books to her name. She has a great track record and 20 years of Marketing experience. The CEO of keysplash Creative, Susan shares with us some great marketing tips around social media marketing, branding and online marketing for the small business owner.   Her latest books include: 30 Minute Social Media Marketing and Content Marketing for Dummies Her website Keysplash Creative Who's up next on my podcast: Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community and then  Tracey Voyce the Director from Bloomtools. Tracey will explain the benefits of having a web tools that not only create a great website but can manage your online marketing. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes. Join up to get Dan's Podcast direct to your email box! * indicates required Email Address * Name * Close // 40) return; mce_preload_checks++; try { var jqueryLoaded=jQuery; } catch(err) { setTimeout('mce_preload_check();', 250); return; } try { var validatorLoaded=jQuery("#fake-form").validate({}); } catch(err) { setTimeout('mce_preload_check();', 250); return; } mce_init_form(); } function mce_init_form(){ jQuery(document).ready( function($) { var options = { errorClass: 'mce_inline_error', errorElement: 'div', onkeyup: function(){}, onfocusout:function(){}, onblur:function(){} }; var mce_validator = $("#mc-embedded-subscribe-form").validate(options); $("#mc-embedded-subscribe-form").unbind('submit');//remove the validator so we can get into beforeSubmit on the ajaxform, which then calls the validator options = { url: 'http://macinnismarketing.us2.list-manage.com/subscribe/post-json?u=2f709fae2420879a4f780cb99&id=b906b1030a&c=?', type: 'GET', dataType: 'json', contentType: "application/json; charset=utf-8", beforeSubmit: function(){ $('#mce_tmp_error_msg').remove(); $('.datefield','#mc_embed_signup').each( function(){ var txt = 'filled'; var fields = new Array(); var i = 0; $(':text', this).each( function(){ fields[i] = this; i++; }); $(':hidden', this).each( function(){ if (fields.length == 2) fields[2] = {'value':1970};//trick birthdays into having years if ( fields[0].value=='MM' && fields[1].value=='DD' && fields[2].value=='YYYY' ){ this.value = ''; } else if ( fields[0].value=='' && fields[1].value=='' && fields[2].value=='' ){ this.value = ''; } else { this.value = fields[0].value+'/'+fields[1].value+'/'+fields[2].value; } }); }); return mce_validator.form(); }, success: mce_success_cb }; $('#mc-embedded-subscribe-form').ajaxForm(options); }); } function mce_success_cb(resp){ $('#mce-success-response').hide(); $('#mce-error-response').hide(); if (resp.result=="success"){ $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(resp.msg); $('#mc-embedded-subscribe-form').each(function(){ this.reset(); }); } else { var index = -1; var msg; try { var parts = resp.msg.split(' - ',2); if (parts[1]==undefined){ msg = resp.msg; } else { i = parseInt(parts[0]); if (i.toString() == parts[0]){ index = parts[0]; msg = parts[1]; } else { index = -1; msg = resp.msg; } } } catch(e){ index = -1; msg = resp.msg; } try{ if (index== -1){ $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(msg); } else { err_id = 'mce_tmp_error_msg'; html = ' '+msg+''; var input_id = '#mc_embed_signup'; var f = $(input_id); if (ftypes[index]=='address'){ input_id = '#mce-'+fnames[index]+'-addr1'; f = $(input_id).parent().parent().get(0); } else if (ftypes[index]=='date'){ input_id = '#mce-'+fnames[index]+'-month'; f = $(input_id).parent().parent().get(0); } else { input_id = '#mce-'+fnames[index]; f = $().parent(input_id).get(0); } if (f){ $(f).append(html); $(input_id).focus(); } else { $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(msg); } } } catch(e){ $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(msg); } } } // ]]>

In today's episode we interviewed one of the most prolific and respected writers on Internet Marketing Susan Gunelius See acast.com/privacy for privacy and opt-out information.