Podcasts about marketing copy

On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes. And of course, since baseball ⚾️ is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.  The post 347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy first appeared on Persuasion by the Pint.

Marc Louvion (@marc_louvion) is the Maker of the Year 2023 and the visionary behind the innovative ShipFast. His product development philosophy emphasizes rapid shipping and focusing on feature-specific builds, which has transformed his approach to creating tech products. Utilizing platforms like ProductHunt for launches, Marc highlights the importance of pre-validation and community feedback in fine-tuning his products, illustrating his strategic and responsive methodology to product creation.In our insightful conversation —that at some point turns into a founder brainstorming session— Marc delves into the emotional nuances of creators who navigate various expressive avenues, from entrepreneurship to writing, and then returning to coding. His journey with ShipFast showcases the blend of strategic foresight and serendipity crucial for digital market success, alongside the continuous process of innovation. The discussion dive into the intricacies of building a community around a product, the challenges of SaaS businesses, and the significance of maintaining a work-life balance that incorporates personal interests, which in turn fosters a lifestyle that integrates personal well-being with technological advancement.Marc on Twitter: https://twitter.com/marc_louvion00:00:00 Building and Launching00:07:54 Building Startups, Creating Magic, Finding Success00:13:41 Building a Community Around a Product00:26:08 Building a Software Community Platform00:32:25 Balancing Work and Life as Founders00:41:43 Sharing Hobbies and Life ReflectionsThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/marc-louvion-becoming-a-product-launch-beast/The podcast episode: https://tbf.fm/episodes/300-marc-louvion-becoming-a-product-launch-beastThe video: https://youtu.be/yFy1n1TPWNMYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw (00:00) - Building and Launching (07:54) - Building Startups, Creating Magic, Finding Success (13:41) - Building a Community Around a Product (26:08) - Building a Software Community Platform (32:25) - Balancing Work and Life as Founders (41:43) - Sharing Hobbies and Life Reflections

Step into the mind-bending world of audience connection in today's episode! I'll share insights into the minds of today's content consumers and listen to the voices in their heads. What does your content really say to them? What are the risks if they expect content to sound like it's AI-generated or like a commercial?   Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends. How can you humanize your content to avoid these perilous risks? We'll get help from Ethan Beute, Ed Forteau, Dale Bertrand, Liz Willits and more, and I'll share a simple formula for crafting humanized content that resonates with audiences. Plus, AMI gets an upgrade, and I draw inspiration from Annie, The Truman Show, and The IT Crowd to help reveal how communication can make or break your connection with the audience. If the voice in your head says, “That sounds fascinating!” – join us and find out more!

Are you having a hard time getting your audience to care about your business? Then you might be missing this one thing from your marketing copy. In this episode, Christy shares what every piece of content needs to start with, so you can better connect with your audience and have them actually care about what you offer. Remember to tune in for a new episode every Tuesday and subscribe wherever you listen to podcasts, so you never miss an episode!   Helpful resources: Content Clarity Starter Kit at https://www.christywright.com/content-clarity-starter-kit Christy's Instagram at https://www.instagram.com/christybwright/   Recurring Links: Music via:  https://pixabay.com/music/beats-sport-rock-trap-beat-velocity-11230/  

On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.  The post 341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy first appeared on Persuasion by the Pint.

Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder's Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew's success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more! Important Links: Alex's Twitter Founder's Journal Morning Brew The Great Reshuffle Will Storr on Infinite Loops The Best Stuff | Conscious Leadership Group Show Notes: The Rise of Morning Brew Finding Morning Brew's Voice Finding the Writing Unicorn Writing Nature vs. Writing Nurture Corporate Speak vs. Online Speak The Power of Self-Awareness Interviews & Talent Spotting Ideating, Doing & Premeditating Following the Intrinsics Finding Your Zone of Genius Building Storyarb Alex as Emperor of the World MORE! Books Mentioned: What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O'Shaughnessy The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman The Tao Te Ching; by Laozi The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn

A major marketing platform keeps shedding employees. Why Threads isn't going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI..

Do you feel like a confident copywriter?   Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis.   So how do we overcome that?   Today I'm chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads.   Tune in to learn:  How Emma made her way from teaching to copywriting. What Emma's first steps were as a copywriter What a copywriting coach is Common problems small business owners have when writing their own copy What business owners should be focusing on in their marketing What Emma's pricing structure as a copywriting coach looks like How Emma deals with self-doubt Emma's favourite copywriting tool Emma's top copywriting tip for small business owners   Useful resources:  Hemingway Editor Google Docs   Head to episode notes    Freebies   Free rates guide

SalesLeap excels in helping B2B SaaS/Service companies achieve sales goals with a streamlined outbound process. CEO Christian Piuma boosts sales development, resulting in fourfold revenue growth. They offer end-to-end services, leverage founder expertise as a HubSpot Platinum Partner, and recently enhanced their website for better user experience. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Conoce las últimas novedades de marketing, copy y negocio: nos ponemos al día con un café en la mano y muchas ganas de afrontar la semana.

Captain America could really motivate a team! But what about other motivational speakers? They, too, have the power to change the way we think and encourage us to reach higher levels of success. But what about marketers? If motivational speakers can help people achieve their goals by changing their words, could the same be done for them? I'll share some words to replace ordinary terms like marketing, conversion and lead nurturing.  Extraordinary copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five superpowered components copywriters need to have to assemble impactful copy.   Finally, we'll learn how to create an effective "How-to" blog or guide. We have the powerrrrrrrrrrrrr! Show notes - https://www.scottmurrayonline.com/post/podcast-how-to-improve-marketing-language-and-copy

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke emotions, and create lasting impressions on your audience. Decoding the Psychology of Persuasion: Delve into the psychology behind persuasive marketing and understand how words can trigger action in your audience. Mastering Clarity and Consistency: Learn how words play a pivotal role in creating clarity and maintaining consistency in your marketing messages. With all episodes, I share three practical action items that you can do straightaway after listening to the podcast. Take Your Marketing to the Next Level: Unlock the hidden potential of words and craft compelling marketing copy with our free training session at www.achievemarketing.ie/wordswork. Elevate your marketing strategy with proven strategies that complement AI and ChatGPT content creation. Join the Marketing Revolution: Subscribe to "The FAY WAY to Marketing" on Apple Podcasts or your favorite podcast platform for regular insights and inspiration. If you enjoy the podcast, leave us a review to let us know your thoughts! Connect with Denise Fay: Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website You're invited to join The Achievers Club Community on Facebook. Come and join us. Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.  Thank you, Denise  

The only way to defeat the evil Lich King Arthas-bad-writing is with the sword of creativity forged by the elven wordsmith, Kaperider. His skill in improving your inbound marketing is what inspired Dumbledore to study the magic of copywriting. Sign up today at https://kaperider.com/ Kaperider.com 12813 Lake Vista Lane North, Champlin, MN 55316, United States Website https://www.kaperider.com Phone +1-650-605-3180 Email prc.pressagency@gmail.com

Building The Best Deal Pipeline With Perfect Marketing Copy with Paul DoCampoEpisode 115Every part of the deal pipeline is essential to a real estate investing business, but lead generation and nurturing are key to building an effective pipeline. Ironically, a lot of investors struggle with these first stages.Marketing copy is crucial to your lead generation and follow-up systems, so that's why Collecting Keys invited investor and copywriter, Paul DoCampo, to join our discussion on how to build the best deal pipeline. You'll hear his philosophy on writing copy for real estate, and the tactics he uses to create successful drip campaigns at his company, OmniDrip.In this episode, Paul goes over the importance of market research, value proposition, eliminating skepticism and building credibility, leveraging your own strengths, and MORE.Tune in to get tips on writing real estate copy, and learn from examples of OmniDrip's marketing messages!Topics discussed in this episode:Paul's background in real estate and copywritingHis success in land acquisition and issues with the land modelInvesting in mobile homes for cash flowHow Paul honed his copywriting skillsThe goal of lead generation copyTips for writing copy for lead generationHow to break through skepticismThe importance of market researchPaul's company, OmniDrip, and its marketing processGuidelines for writing SMS copyGet FREE samples of OmniDrip follow-up and drip sequences! You'll also find a demo on how the process works. https://www.reiomnidrip.com/keysIf you're an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/storeDownload the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/freeIf you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!Collecting Keys Podcast Resources:http://www.collectingkeyspodcast.comhttp://www.instagram.com/collectingkeyspodcasthttp://www.instantinvestorprogram.comhttp://www.instagram.com/mike_investshttp://www.instagram.com/investormandanThis episode was produced by Podcast Boutique https://www.podcastboutique.com

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.    Today I want to talk to you about what to do when the inspiration well has run dry. Your brain is foggy. Writing feels like you're wading through sludge. The words just aren't coming. But the deadline looms and there are bills to pay.   So how do you push yourself to keep writing when the inspiration and creative spark have gone?   Tune in to hear my tips.    Freebies Free rates guide   Membership: Join now

Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that's social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website. Onmisend Email Subject Line Tester - Analyses and improves your email subject lines. WordHippo - Basically a thesaurus on steroids.   ... If you're enjoying the podcast we'd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials. Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates! Belle & Liz. x  

We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts.Sarah shares a download on Conversion Copy, including:Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?" Why you can only talk to one person at a timeHow to channel your inner Glinda the good witch to solve your customer's problemA live teardown of a retail websiteWhat questions to ask when writing your marketing copyHow to place your customer back in the moment that they experienced the problem Opportunities to improve your onsite copy and shopping experienceWhy "buy now" buttons might not workHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/Growclass: https://www.growclass.co/

Show timestamps: 0:00 - Intro 4:00 - DJI Wireless Lav Mic for Podcasting on the road - Audio from Lav mics 6:30 - 1Password - Again - UI Gripes 11:00 - Marketers who run ad block, and a general browser discussion. 17:30 - Shopify deletes all its meetings / fostering creativity in a remote environment 35:22 - Using ChatGPT to write Marketing Copy

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Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish.  However, my advice to you is to pause.  You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's imagination. In short, you need your reader to read your work.  In this short podcast, I share 5 tips to make your marketing copy flow. Little tips that will make a difference to someone reading you copy or moving on.  This is one to save and listen to again and again.  You'll soon discover on this podcast:  How to avoid the dreaded wall of text,  The only way that people will spend their hard earned time with you, How your copy should be able to strut up and down muscle beach, An exercise that is so worthwhile but it hard (even seasoned copywriters like me struggle), Inject some art into your writing.  Links mentioned in the podcast  The Achieve Marketing Monday Newsletter - 3 Client Attraction Strategies, 2 Copywriting Tips, 1 Inspiring Idea - (https://www.achievemarketing.ie/newsletter) Free Training - Write Words that Work (https://www.achievemarketing.ie/wordsthatwork) Then Join the Conversation over on the free The Achievers Club Community Facebook group. or any of the social channels..whichever you prefer: Denise Fay on Instagram. Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website

Why the ‘boring' social media platform is a copywriter's best friend LinkedIn; it gives most people the absolute heebie-jeebies.  It has a reputation for being the most boring social media platform, and so many of us hide on Facebook, on Instagram; anywhere, but having to show up on LinkedIn.    But the truth is, as a copywriter, it's probably a pretty good source of jobs.    So, how do we show up on LinkedIn, become a content creator, a content curator, and a content commenter, and actually have some fun and win some clients?  Today we're going to explain all that and more.   Tune in to learn: Beck's past jobs leading to copywriting How she settled into financial services and tech as her niche Why LinkedIn is so important for copywriters Beck's 3 top tips to getting more out of LinkedIn Beck's worst copywriting career fail Beck's number one favourite writing tool How she achieved copywriting success How she achieves a healthy work/life balance Beck's top copywriting tips Useful resources:  Grab her Ultimate Guide to Stand Out on LinkedIn  Read her blog on how Copywriters can get more clients on LinkedIn LinkedIn Marketing Solutions Copy tool: Word Hippo Head to episode notes   Freebies: Free webinar: Your first month as a copywriter Free rates guide Membership: Join now

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.  Today I want to talk to you about trading FOMO for JOGI.  I've been digging into LinkedIn, and recently I got a question about FOMO and false scarcity.   “I'm currently writing up a LinkedIn post aimed at helping marketers discover better ways to use FOMO in their copywriting. Consumers are more educated than ever these days, and copy like this just isn't going to be believed anymore: ‘Sale ends soon!' - you said that last month. ‘Limited time offer' - limited to what? ‘Exclusive opportunity' - bull. I consider you one of the best copywriters in Australia and would love to hear your opinion on this. Maybe people should be more specific? Use more relatable language? I'm not really sure, but I'm no copywriter. So, I'm wondering, what tips would you give people looking to make their FOMO type of messaging stand out?”   Tune in for my thoughts on false scarcity, endless sales, and JOGI (the joy of getting in).  Freebies Free webinar: Your first month as a copywriter Free rates guide   Membership: Join waitlist now

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Alyson Lex is obsessed with copywriting, and in particular, she specialises in writing copy that sells. This is a common concern among small business owners and entrepreneurs as they worry that they're not good writers and it can reflect their brand badly. Alyson gives some great tips on what to do to create fantastic sales copy and how you can still write well even if you're not a “writer”. Website System to Thrive

Do you want to know how to inspire readers to buy your book?Listen in as Casey Demchak, author, expert copywriter, and consultant shares his secret sauce for writing engaging, conversational-style marketing copy to multiply your book sales. In this week's powerful episode "How to Best Inspire Readers to Buy Your Book" you will discover…3 timeless reasons your business needs strong marketing copyWhat needs to be the #1 intention of your marketing copyHow to write headlines that are clear, concise, compelling, but not flashyCasey's formula for writing  back cover copy for your book that gets attentionAnd a whole lot more…Here's how to download your free copy of Casey's ebook "7 Must-Know Copywriting Secrets That Sell More Books" Get more gems from Casey and other guest experts, when you join the Book Marketing Mentors Premium Membership today! 

The killer app for GPT-3 could help marketers lure clicks and game Google rankings.

The killer app for GPT-3 could help marketers lure clicks and game Google rankings.

We continue our successful freelancer series with guest Rashida Tayabali, a copywriter and indie author who started her career in marketing but found her passion in writing copy. Rashida shares the ins and outs of her business journey, including: + Why she decided to niche into working with women business owners + What choosing a niche has done for her business and her growth + Learning SEO and why it's so valuable + How she finds clients and prices her work + Her favourite tools of the trade + Her tips for freelancers just starting out And much more! Find out more about Rashida Visit her website Find her on Instagram Connect with her on LinkedIn  Read her book, Life After Ali Other resources Read her blog on writing great marketing copy Check out her masterclass, A starter guide to keywords and SEO for content writers 

Copywriting is SO much more than just writing words. It's about using emotions as a marketing device to trigger a strong connection with your audiences and earning their trust. Why? Because we're communicating with people who respond to messages they can relate to. If you just write anything, then you'll leave them confused, bored or worse. So, how do you do copywriting right? Listen to this podcast episode where Chris shares the 7 ways to write marketing copy that is more than just words on a page.

In this episode, I talk about:✨  why urgency is important in your marketing copy✨ what happens if there is no urgency in your marketing copy✨ 5 Ways to add urgency to your marketing copy and some additional tipsIf you're reading this and you'd like to know how to add urgency in your copy to increase sales, then this episode is for you!Don't forget to subscribe to my podcast and leave a review if you liked this episode! ✨Say Hi! to me:YouTube: www.youtube.com/channel/themarketingnomadInstagram: www.instagram.com/themarketingnomadFREE:1. Marketing Plan Worksheet - https://www.themarketingnomad.co/marketing-plan-worksheet2. IG Post Checklist - https://www.themarketingnomad.co/lm-start-post-checklistServices I offer:1. Power Hour Marketing Strategy Call - https://www.themarketingnomad.co/strategy-call2. Instagram® Audit for Businesses - www.themarketingnomad.co/ig-audit3. 1:1 Marketing Strategy Consultation for Businesses - www.themarketingnomad.co/consultationRelated Podcast Episodes:1. Episode 61: Where do you start with your Marketing plan?2. Episode 65: How to Figure Out Personal Touch Points in Your Funnel3. Episode 60: Content Creation with Intention - What's That All About?My Etsy Shop:  https://www.etsy.com/shop/TheMarketingNomadCo1. 100 IG Story Templates for Engagement Boost2. 365 Content Ideas and Content Calendar☕ Buy me a coffee if you'd like! ☕https://www.buymeacoffee.com/marketingnomadDISCLAIMER: You are absolutely not required, ever! However, if you liked this episode and you want to say thank you, then this is just me keeping that option open :) I am grateful for anything but please never feel like you have to! :)Products I Use:Airtable: https://airtable.com/invite/r/9JrsLp0TKajabi: https://app.kajabi.com/r/5oRpJ7dW/t/ilzxkhxiActiveCampaign: https://www.activecampaign.com/?_r=1DC7EV6RMilanote: https://www.milanote.com/refer/themarketingnomadCoconutty: Get 15% off with my code " PRIT15 " on every single purchase on their website: https://www.coconuttystore.comDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting my podcast so I can continue to provide you with free content each week!For all subscribers, please email hello@themarketingnomad.coFor business inquiries only, please email support@themarketingnomad.coDISCLAIMER: I offer actionable steps to help you grow a successful business on Instagram®. It is not a guaranteed income opportunity. As per Instagram® 's terms, this program is not sponsored, administered, or associated with Instagram® in any way.Support the show

MarketingBlocks - https://www.marketingsharks.com/marketingblocks/An all-in-one A.I.-powered platform that creates LANDING PAGES, LOGOS, VIDEOS, BANNERS, ADS, MARKETING COPY, EMAILS, VOICEOVERS, and much more in minutes from just a keyword!Using the most advanced technologies… This tool makes you the marketing success you've always wanted to be.All you have to do is enter your product name and description… and the AI will generate the following for you in seconds:✓ Pre- Loaded Landing Pages✓ Ads for FB, Google, LinkedIn, Instagram✓ Marketing Copies like Sales Pages, Websites, Ecom Stores, Blogs & more✓ Company Mission, Motto & Value Proposition Branding Kits✓ Banners, Logos, Social Media Post and any other visual graphic you need✓ Print Graphics such as Letterheads, Business Cards & Invoice✓ Promotional Videos✓ Stock Images And Videos✓ Voiceovers✓ Sales and Cold email swipesOh and the best part? You can edit anything you create since MarketingBlocks comes power-packed with 8 breath-taking AI tools:A.I. Graphics EditorA.I. Video EditorA.I. Text-To-Speech EditorA.I. Landing Page BuilderA.I. CopywriterA.I. Image Background RemovalA.I. Email WriterA.I. Stock ExplorerYou are going to fall in love with MarketBlocks once you see it in action!MarketingBlocks - https://www.marketingsharks.com/marketingblocks/

Connie’s  motivational quotes for today is by – Leo Burnett “Make it simple. Make it memorable.  Make it inviting to look at.  Make it fun to read.” Check Out These Highlights:  Everyone that knows me, knows that I love to speak, chat and engage with other humans!  It's my jam, It's fun and easy for me.  […] The post 54.  Memorable Marketing Copy that Converts  appeared first on WebTalkRadio.net.

Connie motivational quotes for today is by – Leo Burnett, “Make it simple. Make it memorable.  Make it inviting to look at.  Make it fun to read.” YouTube: https://youtu.be/EuHNCI1RR7I Check Out These Highlights:   Everyone that knows me, knows that I love to speak, chat and engage with other humans!  It's my jam, It's fun and easy for me.  As I look back on my sales career, I realize that this innate skill, of being able to talk with anyone is part of my business success.   Now let's flip this to writing and marketing skills.  Wow, a whole different ballgame.  Here's how I approach my business when I lack the needed skill to grow my business. I investigate hiring the right person or team to help me with my updated business plan. I know I can't do it alone and know I have blind spots.  My guest may be a possible solution for you if you need to write marketing copy that converts.  If you are like me, you may need some help!  About Kimberly Weitkamp: Kimberly Weitkamp. Kim is a conversion copywriter, marketing strategist, and podcaster. As the creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps coaches connect, cultivate and convert their communities. Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She's helped people increase their open rate up to 80%, hit their first-ever 6-figure launch, and double conversions on their landing pages. She loves talking about marketing, travel, and all things sci-fi. How to Get in Touch With Kimberly Weitkamp: Free Gift:  https://theaudienceconverter.com/giveaway Free MasterClass:  https://theaudienceconverter.com/avoid-3-mistakes/ Email:  contact@theaudienceconverter.com Website:  https://theaudienceconverter.com Free MasterClass:  https://theaudienceconverter.com/avoid-3-mistakes/  Podcast: https://theaudienceconverter.com/podcast-2/ Stalk me online! Website:  https://whitmanassoc.com/ Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success:  https://whitmanassoc.com/resources/ Download Free Communication Style Assessment:  www.whitmanassoc.com/csa Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Writing for advertising and marketing looks like it should be simple - use words that can be understood by a 10-year-old, keep your sentences short, and lots of exclamation points – what could be so hard about that? But the truth is that even accomplished writers struggle to find the right words, flow, and structure to promote their books, their products, and their businesses effectively. It turns out that copywriting is a field with many specialties and specific disciplines that you didn't learn in high school English class. In this episode, marketing consultant and copywriter Breanna Gunn helps us to understand more about copywriting, some of the specialties within the field, and why we will want to enlist the help of a professional when it's time to promote what we offer. We'll hear about the differences between copywriting and other forms of communication. We'll learn where to find the right copywriters we need. And we'll explore the communications that business owners still need to do for themselves. Breanna Gunn has been a copywriter and marketing consultant for 11 years. She serves entrepreneurs in a variety of business areas, helping them find the most effective and attractive ways to represent their businesses and themselves. She offers a free one-hour marketing assessment that you can schedule at https://briannagunn.com/book. Be sure to check out her courses and other offerings while you're there. Your Own Best Company is a podcast and community created by Franklin Taggart to support and encourage people who prefer and enjoy working alone. To find out more, please visit https://franklintaggart.com.

In this episode, I'm going to be talking to Jon Benson from copypro.ai. Jon's going to share some critical ideas about the importance of copywriting, great copywriting, and perhaps most importantly how to sell services, especially marketing services using copywriting. The greatest marketing funnel blog on the internet bar none-

Links related to this episode: https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get a Copy Review from Roy) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy's YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com (Get Roy's Daily Emails) It really is simple to improve your marketing copy… Whether you're writing for clients… Or writing for your own business… The process is the same. And in as little as 1 hour you can know exactly how to improve your copywriting. Not just the current piece of copy that you're working on… But all the marketing copy you write for as long as you're in business. https://youtu.be/OP003v9PYVg (Discover how to improve your marketing copy in 1 hour or less, in today's episode...) Yours for bigger breakthroughs, Roy Furr

As a solopreneur, you are tasked with being the copywriter and marketing team of your side business. In this episode Lori Vajda and Nola Boea share their combined copywriting and digital marketing skills to teach you how to create messaging that speaks to what is relevant and important to your ideal buyer. Listen in as they explain how communicating the benefits – not just the features - increases conversion, in today's episode.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode.  Find out more about us and our services at Sticky Brand Lab.comBusiness success strategies are in the works. Come have a listen!In This Episode You'll LearnHow savvy entrepreneurs are carefully walking the tightrope between communicating benefits and features.The problem with a race to the bottom and competing solely on features and price is two-fold.While you may not be able to out-Amazon Amazon, knowing how to flip the script in a few key areas can help a small company win big.The major problem with using jargon, slang and buzzwords in your communication - even when you think the customer understands it.Why no matter how great your messaging, the focus has shifted from speaking at consumers to speaking with them.Prospective buyers are more interested in how your product or service meets their needs and solves their problems. That's likely because by the time they talk to you, the business owner, they have done their research. As Nola and Lori point out, the real challenge is being able to clearly communicate what the potential gain will be from their purchase and that's where benefits come into play.(2:47.53) The simple way you can tell whether you're talking about benefits versus features and know the difference is not enough.  (4:37.30) The three main reasons solopreneurs have difficulty differentiating writing and selling to the benefits versus features.(8:38.44) This critical mistake is often what leads shoppers to compare your product or service with your competition, solely or mostly on price and why it's crucial you avoid it. (15:21:02) How to use testimonials on your website or in your marketing materials to support the benefits of your product or service.(16:58:23) This secret shortcut copywriters use, and is sure to save business owners time when writing benefit content.(17:57:60) How to use case studies to light up the emotional center of your ideal buyer and why using them as part of your business's benefit storytelling, is a real benefit to your overall content and selling strategies.(20:26:78) Nine writing tips for natural, conversational style content that weaves benefits into the sales message. Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.This episode was supported by: Be-YOU-nique

In this episode, we talk about two quick wins that will upgrade your copy.

Have writers block, but need to get marketing copy written fast? On this week's episode of The Future of BizTech, you'll meet Chris Lu, the Co-Founder of Copy.AI.Learn more about Copy.AI at: https://www.copy.ai/Find Chris Lu on LinkedIn here: https://www.linkedin.com/in/chris-lu11/_____J.C. Granger is the founder and CEO of Infinity Marketing Group. The company provides marketing solutions and LinkedIn lead generation for B2B tech companies.Find J.C. on LinkedIn: https://www.linkedin.com/in/jcgranger/Learn more at https://www.infinitymgroup.com​Find the show notes and full transcript of this episode: https://www.infinitymgroup.com/epi-35-end-writers-block-create-marketing-copy-ai/

As bloggers we often become experts at writing about food, of connecting to our audience, and clearly explaining how to make something in their kitchen...but writing sales and marketing copy is a whole 'nother beast! Luckily today's guest is the perfect person to help us out!Today, we dive into how to write compelling copy for your landing pages, how to maximize profits through lower-priced items, and how to sell without feeling icky! Next, on Makin' Bacon!For more links and information check out How to Write Compelling Copy for Your Landing Pages with Alyson Lex.

Learn More Earn More Business Growth Podcast Do Marketing Better Segment Host: Brian Webb Ep. 14 - Understand Maslow's Pyramid To Write Better Marketing Copy __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | Stitcher ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital ________________________________ TRANSCRIPT:  Hey, welcome to the Do Marketing Better segment of the Learn More Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short, snackable, bite-sized tips and tricks to level up real marketing and help you grow your business faster. So let's jump on into today's show.  I want to talk to you today about the pyramid of needs or the hierarchy of needs, which was actually created by Dr. Abraham Maslow. Now, Dr. Maslow was an American psychologist definitely best known for creating this hierarchy of needs, which is a theory of psychological health predicated on fulfilling our own human needs in priority and creating, I guess, self-actualization.  Now, that's not the most important thing for you to take away from what I'm going to talk about today. Dr. Maslow created something called the hierarchy of needs or the pyramid of needs. And when I'm working with my clients, I actually want them to understand what this is. You might be thinking, okay, who is Dr. Maslow and why do I care? When you're creating products or services for your business, you want your products and services to fulfill as many of these needs, and by the way, there are about 30 of them. The more of these needs that your products or services fulfill inside of me, inside of your prospects, inside of your customers, the less challenging is going to be to execute your marketing, the easier it's going to be to sell your products and services, and the quicker your audience is going to embrace and adopt your products and services and gravitate towards them.  And here's what they are. We'll start from the bottom and work our way up. Now, by the way, there's four tiers on the pyramid, and mind you, this is kind of a modified version of the pyramid, kind of tweaked for marketers and business owners to think about our businesses when it comes to Maslow's hierarchy or pyramid of needs. Now, mind you, again, there's four tiers of the pyramid, at the very top social impact, at the second tier life change, third-tier beneath that emotional, and the bottom tier is functional. Let's start from the bottom. Again, there are 30 in total. Here are the functional needs that you hope that your products and services fill in the minds and hearts of your audience. One, saves time. Two simplifies. Three makes them money. Remember, these are functional. Four reduces their risk. Five organizes. Six, integrate, meaning integrates with other parts of our lives, other things that we use. Seven connects. Eight reduces effort, makes it easier for me. Nine avoids hassles. 10, reduces my cost. 11, quality. 12, gives me variety. 13, sensory appeal. And 14, informs, it gives me information, keeps me in the loop. And again, these are the functional needs that we have. Let's move up to the emotional. One reduces my anxiety. Two rewards me with something. Three, nostalgia. Four design aesthetics, meaning I love the way it looks or feels, say, for example, the sofa in my living room, or those sleek lines and bright red paint on your favorite European sports car. Five, prestige, it makes me feel like I'm a part of a tribe. Six, wellness, health. Seven, therapeutic value. Eight, fun and entertaining. Nine, attractive, it makes me feel attractive. Obviously, we could talk about makeup products for women or men's fashion apparel, women's fashion apparel. And last, provides access, meaning, for example, a country club would be a great example of providing access. You're giving me access to amenities, resources, communities.  Now let's talk about the five needs in the life change category or the tier of the pyramid. One, it provides me hope. Two, self-actualization, make me self-aware or makes me want to actually go and do the thing that otherwise I wouldn't go do on my own. Three, motivation. Four, heirloom. Any man who's ever bought a diamond ring or a charm bracelet for his bride hopes that someday that's an heirloom, something that will be cherished for years to come. Something I can pass down to generations. And five, affiliations. And at the very top, the social impact here of the pyramid, this is the very pinnacle of the pyramid, is self-transcendence.  So in a nutshell, that's the 30 needs that Maslow outlined in the shape of a pyramid if you can imagine. You can look this up, by the way, just Google it, Maslow's hierarchy of needs or Maslow's pyramid of needs. Now, you might be thinking to yourself, again, awesome information. How do I use it? And I would say that there's two functions in which you should know this. One, as you're creating products and services, you should really be making a checklist of how many of these needs does your product or does your service fulfill in the eyes, hearts, and minds of your audience? But if your business has been around and it is what it is, your product and services are what they are, then what I would say is the way that you brand yourself, the way that you do your marketing, your messaging, how you talk about your products or services, should spend a lot of time focusing on these needs.  Because again, the more that your products or services, or the more that your brand and message your products and services, to help me realize, help your audience realize, that you're going to meet as many of those needs as possible, I can promise you you'll spend less money on advertising, and your audience will gravitate to why more quickly and more easily. And by the way, to give you a point of reference, I've heard it argued that Apple, you know, that tiny little Fortune 10 company that makes computers and iPhones, meets 20 or more of these 30 primary needs that we all have. The more your products or services meet these needs in me, in your audience, in your customers, the stronger your business is going to be, the stronger your marketing and message is going to be, because you're talking about the things that are important to me, to them, the people who you want to give you their hard-earned dollars.  I hope this was helpful today. So much more coming up. I'm really excited about it. But I will see you soon on the next episode.  Hey, thanks for listening to the Do Marketing Better segment of the Learn More Earn More Business Growth Podcast. This podcast is sponsored by Whatbox Digital. Whatbox Digital exists to coach business owners and leaders to make better marketing decisions, have fewer regrets, and avoid the expensive, very expensive, pitfalls and costly mistakes of bad marketing that just doesn't work. To learn more about how we can help you improve your marketing and grow your business faster, check out whatboxdigital.com, and I'll see you in the next episode. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH  BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________

This week, Iman Bashir of Craftly.AI joins us to talk SEO, copywriting, and Artificial Intelligence. We’ll also be putting Sean to a writing test vs the AI software.

We continue our interview with Iman Bashir and put Sean to the test vs Craftly.AI.

Will Laurenson is a customer value optimization consultant with 9 years experience optimising customer journeys to convert more traffic into customers, and retain those customers for longer helping companies achieve more profitable growth. He is also the host of the Customers Who Click Podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.   Questions   Could you share a little bit about your journey? How it is that you got to where you are today? How did you end up into customer value optimization? Could you share with our listeners why you think brands need to focus on customer value optimization, not just necessarily from a subscription perspective, but just generally speaking, if you're a retail business, or if you're a service oriented versus product oriented, why is value optimization so important in delivering that great brand experience? Could you give our listeners maybe two or three tips that you think their companies could utilize to get better customer retention? What's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even a book you read recently, but it really has just impacted you greatly. Could you also share with us if there is one thing that's going on in your life right now that you're really excited about? It could be something that you're working on to develop yourself or your people. Where can listeners find you online if they wanted to connect with you further? Do you have a quote are saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you refocused?   Highlights   Will’s Journey   Will shared that he actually started in a few start-ups. He started in one start-up, but his early career was start-ups, so he did a bit of everything, generally marketing but kind of covering a wide range of channels responsible for pretty much everything.   But what he found was, very often companies would kind of hand the marketing team a bunch of cash and say, “Go and acquire customers.” that was basically the job. And it doesn't work like that especially in the start-ups where the product is still a work in progress. So what he started to do was work more closely with product teams and development teams to actually take into account customer feedback and build out a better experience.   You're not going to convert people into customers or retain those customers for very long if your experience is rubbish. He has got quite a bit of experience in the subscription space, that tends to be where he works. And obviously, if it's a magazine, it's a bit different but if you're talking about a digital product, and actually one that he worked for was kind of like Netflix for magazines. If the app experience is not very good, you're not going to keep people, they're not going to pay that monthly fee for something that they're not finding particularly convenient. If they can't find the content they want to read, if it's not recommending them content, you're just not going to be able to keep people.   So, that's where he kind of went down this path of customer comes from value optimization. And it kind of stuck with him for the years, it's always something he was working on regardless of what his role was, and once or twice, he did specialize a little bit more in the marketing area in house, but it was always a focus on value. Like he said, if you can't retain those customers, you're not going to make much money off them.   And likewise, if you focus too much on the conversion side, you could raise the conversion rates really high, but you just damaged value, if you incentivize too much, give people loads of discounts and offers, you're obviously not making much money there. But you're convincing people to buy for the wrong reason. So, that's why his focus is customer value optimization. And I went solo basically, November 2019 to just work with direct to consumer businesses on this.    Brands Focusing on Customer Value Optimization   Me: Could you share with our listeners why you think brands need to focus on customer value optimization, not just necessarily from a subscription perspective, but just generally speaking, if you're a retail business, or if you're a service oriented versus product oriented, why is value optimization so important in delivering that great brand experience?   Will shared that at the end of the day, every business wants to make loads of money and wants to be profitable. If you can only really do that, if you are optimizing the value of those customers and building up their value over time, as opposed to just acquiring new customers every day, every week, every month, you're going to have those acquisition costs associated with it. A lot of the time businesses do give discounts to first time customers, so that drops the value of that customer. So if you focus purely on acquisition, you're just not very profitable with every customer. So you're going to have to spend more money and acquire more customers. Whereas, if you focus on retention and building up that value over time.   If Facebook or Google does something that affects your business, or as prices get more and more expensive to acquire customers, you're not going to be hurt by that so much because you're also focusing on the customers you've got and getting more and more value out of them. Plus, you tend to get better levels of loyalty. And kind of ambassadorship. If people really like your business and are happy to spend lots of money with it, they will probably also be happy to tell other people about it.   So you're not only getting that direct value from each individual customer, you're also getting them telling other people to come to you, which means you're getting a potentially better customer anyway, because it's someone who's been referred. So he generally sees it as a bit of an increase in value there. But also, you're not paying the acquisition cost for that customer as well.   Tips to Utilize to Get Better Customer Retention   Me: And I guess ideally, all companies aim to have a high customer retention. So maybe could you give our listeners maybe two or three tips that you think their companies could utilize to get better customer retention?   Will stated that the overall big tip, he would say is, give your customers value. So that's a term that's thrown around by marketers a lot, and it can be a bit meaningless.   But what he means is, always explain to them the value of that product or service to them, make sure you're not describing just the features and saying, “Yes, if you're looking for a bookshelf, this is a bookshelf, this is what it's made of, this is how many shelves it's got.”   You want to explain why that's going to be beneficial to someone and get them to really feel like this is actually the right product for them, it doesn't just meet those basic functional requirements, but it's actually going to kind of make them smile every time they see it or they're going to feel like their life's going to be better because they have that product.   And then that kind of that idea of giving value should be everywhere, really in the business. So whenever you send out email marketing, for example, you don't have to just sell, you don't have to be sending an email every week to customers, just saying, “Here are some new products.” You can give information, you can give tips, you can give advice.   He has got one client at the moment, and they're doing a series of emails which actually has no end points in mind. But basically, each email is just a research piece, it gets put into the form of maybe an infographic or some bullet points or something and it is just purely to explain what people need to be doing to feel better. It's kind of to do with how to sleep better, how to reduce pain.   So, it's just loads of tips and they get sales from those emails. So even though the email doesn't push products much, they're kind of there at the bottom, but the main focus on the of the email is that value and giving people information. And then people are happy with that, they see the value of it and then they go and buy the products.   So, kind of with that in mind, email marketing in mind, one thing that's so important is just is marketing automation. No matter what size the business is, marketing automation is just incredibly valuable, if you're a small business, you can get them set up and they will just drive revenue for you on autopilot and you don't have to be going in and manually building emails each week or every fortnight. So, it can really help with kind of resource issues as well, if you have a small team, you don't want to be wasting time doing that, when you could just set up a few email sequences and have that drive revenue for you forever, while you focus on other areas.   And if you combine that with that value piece, instead of just selling, they will just work really well for you. You can do abandoned cart emails, welcome series, post purchase, loads of different types of emails you can do.   And you can provide value at all of them. What most people tend to do with an abandoned cart is send you an email saying, “Here is the item you had in your cart, do you want to buy it?” Just a reminder, that's it.   But now, while some people will have abandoned the cart, because they got distracted or something came up and they had to deal with it, so they might come back. You've also got a huge number of people who are not fully convinced that that product is what they want to buy and that your business is the one they want to buy it from.   So, that abandoned cart email is a great way of dealing with those concerns depending on what your product is. If you're selling electrics like a washing machine or something, you could send out the manual or something or the manual for that product, something like that. So people can check all the details, all the specifications and be absolutely sure it's the right washing machine or dishwasher for them.   You can do some really simple things that don't really cost you anything to do, but could make that customer's life a lot easier, therefore more likely to convert. So, it's giving people value kind of all the time, email marketing, email automation, really, really important. And the final thing is make really, really good use of your customer service team.   So many businesses just see it as like a cost centre, it's a team that has to be there because people will contact the business so we need to pay some people to sit at a desk and just answer these emails all day.   But actually, there's so much that you can get from the customer service team, they can turn unhappy customers into happy ones, they can answer people's questions, and cause those people to actually then buy the product.   And even better, if you collect all that information and pass it on to the relevant teams, you can then make the website better, the emails better, your social media better, whatever, so that those questions actually disappear, they're no longer people coming into customer service for it, because you've actually fixed the problem and people no longer need to ask those questions.   So, he thinks there's so much value you can get out customer service and it's so easy, pretty much all you got to do is set some categories up, some tags in your customer service tool and tag each email that comes in.   And then on a monthly or quarterly basis, depending on how big the business is, just review the queries that have come in. You'll pick an area once a month maybe and just pick one of the categories and just dig into what people have actually been asking, what's been going on, and then see where you can go fix that problem so that no one faces it.   App, Website or Tool that Will Absolutely Can’t Live Without in His Business   When asked about an online resource that he cannot live without in his business, Will shared that he has quite a few. He’s got some like accounting things that are really useful. Dext is really handy, he just forward all his receipts onto it, takes care of all that.   And he thinks a really cool one is Otter.ai. So, Otter like the animal and ai. It's an AI transcription tool. So he actually uses it for his podcast, after the recording he loads the podcast episode into Otter.ai, it transcribes the podcast for him and then he can really easily pick out some quotes, pick out key points for the summary for social media posts and things like that.   He initially tried to use it to do an actual transcription of the podcast but he found that he had to do about an hour editing every single episode to tidy it up because it's not perfect, because AI is not there yet, so, he stopped doing that.   But he uses it to help him write the summary and things. It probably cuts a good 30 to 45 minutes out of the process each week. He guesses it doesn't sound much but he really likes it, he just finds it so useful.   Me: And of course, if you're cutting 30 to 45 minutes off of any activity, when you add that up, it makes a big difference.   Books That Have Had the Greatest Impact on Will   When asked about books that have had the biggest impact, Will shared that Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is really, really good. It's all about standing out but being different. Having something to actually say that is unique and makes people pay attention to your business and not just view you as another website.   He thinks honestly, a lot of fashion sites are really bad at that. You've got the top tier brands which are fantastic. By top tier, he doesn't mean the publicly listed completely, the massive ones. You've got those the handful of companies that do it really, really well and stand out. But the majority of them even look almost identical on the website, there's nothing that makes them stand out. Major clothing is a little bit different, but most of them are pretty basic. So Purple Cow he would definitely recommend reading.   And the one that he read fairly recently was last year actually, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman, which is just absolutely fantastic.   When you look at it and you kind of read the name, you think it's going to be like a textbook or something or a workbook, it's not, it's kind of more written like a first person, almost like a story really. It's a bit like a course but not sure how to describe it, it's really, really good.   It's partly about copywriting but it's something you can take into so many other kind of aspects and areas of the business. It's all around, for example, the first sentence should make the reader wants to read the second sentence, that's the job of it, is to make you read the next bit and on and on and on, things like that.   And then there's quite a bit about kind of consumer behaviour and psychology which is really, really interesting. So, he really enjoyed that, that's just sits on his coffee table actually, quite well broken out in chapters. So it's pretty easy to just open up, read a quick tip, it takes two to three minutes, read a few tips, and then put it down. It's obviously not like a novel, where you probably want to keep up with it, quite a lot in order to make sure you don't forget the story.   What Will is Really Excited About Now!   Will shared that the one big thing that he’s super excited about at the moment is he’s actually selling his flat and buying a new place. He stated that that's not quite work related but that's all going on which is really cool. So, he’s getting a house, just kind of outside London in the UK.   But otherwise, he’s quite excited about the new direction that he’s taking his business in. He is leaking down into that subscription space, so everything he does will be more focused around subscription businesses because he likes working with them, he likes the business model, he likes the fact that you have to place that focus on retention as well and build up the lifetime value.   So, at the moment, he’s redoing his website a little bit, he’s creating some new content and new eBooks and things which will be available on the website. That's probably the big thing that's going on with the business right now. Just that slight repositioning, so that he has that purple cow moment really, he wants to stand out a bit more.   Where Can We Find Will Online   Email – www.customerswhoclick.com Twitter – @WillLaurenson LinkedIn – Will Laurenson   Quote or Saying that During Times of Adversity Will Uses   When asked if he has a quote or saying that he tends to revert to, Will shared that probably not to be honest, he’s not really that sort of person. One thing he finds himself saying a lot is, “We'll make it work.” Just applies to anything really.   It happens a lot when he’s cooking, he tends to forget ingredients or something and just say, “I will make it work.” Applies to the business as well, if he’s struggling with something, just got to find a way to make it work.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners    Links   Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman   The ABC’s of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

I recently interviewed Chelsea Baldwin, founder & CEO of Copy Power, LLC, a disruptive copywriting agency, on the Tech With Heart Show. She specializes in getting her clients 2x to 3x their normal results with better-written copy. She talks about various ways you can “hook” a person's attention by making bold claims, sharing personal stories, and using social proof to spotlight your successes.Engaging copy is EASY to write; you didn't have to be born with a writing talent or get good grades in high school English.https://getcopypower.com/free-email-course/https://www.linkedin.com/in/chelseabaldwin1/chelsea@getcopypower.comwww.revealio.com

We want to avoid confusion in any marketing. Put a play button in the video thumbnail graphic that looks like YouTube's: people recognize it. Here's how the people I polled reacted to the question of which phrasing about enabling an Alexa skill was clearest to them. Original Twitter poll here. See acast.com/privacy for privacy and opt-out information.

Jasmine Wang is one of the cofounders of Copysmith. Copysmith allows you to write product descriptions, ads, taglines, SEO metadata and more in seconds. Never start from a blank page again.

With the rise of functional food and beverages, so comes the importance of following guidelines for ensuring your brand is compliant, especially if you're classified as an herbal supplement. Join me in conversation with herbalist, cookbook author, and marketer Summer Singletary, as we discuss how you can create engaging copy & content while staying compliant. In today's show, we discuss: How to determine if you're a supplement brand What you can and cannot say on your packaging as you try to boast the benefits of the plants & herbs that you're using in your packaged food or beverage products What guidelines to follow if you are, and how to push the boundaries on what's acceptable in the CPG industry How to build a team that supports compliancy Summer's process for drafting engaging copy that both meets the guidelines, but also converts your fans into purchasers and drives sales in your business For the full show notes and additional resources that we discussed in today's episode, click here. This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.

With the rise of functional food and beverages, so comes the importance of following guidelines for ensuring your brand is compliant, especially if you’re classified as an herbal supplement. Join me in conversation with herbalist, cookbook author, and marketer Summer Singletary, as we discuss how you can create engaging copy & content while staying compliant. In today’s show, we discuss: How to determine if you’re a supplement brand What you can and cannot say on your packaging as you try to boast the benefits of the plants & herbs that you’re using in your packaged food or beverage products What guidelines to follow if you are, and how to push the boundaries on what’s acceptable in the CPG industry How to build a team that supports compliancy Summer’s process for drafting engaging copy that both meets the guidelines, but also converts your fans into purchasers and drives sales in your business For the full show notes and additional resources that we discussed in today’s episode, click here. This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.

Holly Fisher is a certified Story Brand Guide. But before she became one, she has traveled an interesting entrepreneurial journey.In this podcast we talk about:Getting laid off, now what?That moment you start your business, what do you need?What Holly wished she'd done different regarding pricing and time managementWhy you don't want to be The Cheesecake Factory with your messaging...and much more interesting insights on storytelling messaging--even in testimonials!Fisher CreativeFacebookInstagram 

Holly Fisher is a certified Story Brand Guide. But before she became one, she has traveled an interesting entrepreneurial journey.In this podcast we talk about:Getting laid off, now what?That moment you start your business, what do you need?What Holly wished she'd done different regarding pricing and time managementWhy you don't want to be The Cheesecake Factory with your messaging...and much more interesting insights on storytelling messaging--even in testimonials!Fisher CreativeFacebookInstagram 

Kristy Sakai is the CEO at Supertext USA, which is a creative translation and copywriting agency. Originally founded in 2005, Supertext has offices in Zurich, Berlin and Los Angeles, and works with global brands, multinationals, and marketing agencies to creatively adapt their campaigns for international markets. Kristy grew up in the U.S., Japan, the U.K., and graduated from the London School of Economics before beginning her career in the language services industry. After a couple years as a freelancer, she joined an international marketing agency based in Berlin, where she handled international marketing and project management. In 2012, she took on the role of Language Manager at the Zurich office of Supertext, and a few years later she spearheaded the company's expansion to the U.S. Now based in California, Kristy is the head of Supertext's U.S. business operations. Together with her team and a network of more than 1500 selected copywriters, translators and editors, she helps companies expand their international reach by creating copy that is a pleasure to read in over 100 different languages. Besides her role at Supertext USA, Kristy is a co-Founder and the Membership Manager at the Los Angeles Chapter of Women in Localization, which was launched in the spring of 2019. In this interview, Kristy explains how important it is to truly understand your target customer in a new market, what's involved in adapting your marketing copy for that customer's language and culture, and why it's sometimes more effective to create content from scratch by using a marketing brief rather than translating an existing source text.   Links: Supertext website Supertext USA on LinkedIn Supertext USA on Facebook Supertext on YouTube Supertext on Instagram Supertext on Twitter Women in Localization website Kristy on LinkedIn   This episode was sponsored by Vistatec.

RS125 How to Write Better Marketing Copy

Tom Trush and I reveal 4 simple fixes you can apply to improve the conversion rate of your website copy or email marketing. These fixes are super easy to do, and can be applied to all forms of your marketing materials.

How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only survive, but thrive.   Today’s guest is David Schneider, CEO of Shortlist.io, a digital marketing agency. David understands how to handle challenges that affect businesses, marketers, and clients.    Some of the highlights of the show include: Challenges: Budget cuts, resource constraints, adjusting KPIs, building network Networking Concept: Recognize importance of recession-proof buffer for career Human Connection: Reach out to others and acknowledge/recognize importance Cultivate Relationships: Who do you admire/follow on social media channels? Natural Ice Breaker: Start a conversation by checking in; still happy and healthy? Marketing Copy and Conversion: Pivot messaging away from content cliches Growth: Despite less money and resources, work more efficiently and effectively   Links: David Schneider on LinkedIn Shortlist.io NinjaOutreach Ben Sailer on LinkedIn CoSchedule

We all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy.Join us on this episode of WPblab by visiting our Participant guidelines page.WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at serverpress.com.You Can Sponsor, Too.If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. This way you have a low barrier to entry so we can help you with brand awareness. We’re democratizing podcasting.About Amber PechinAmber and her business partner own and operate Amplitude Media - a marketing and creative agency. She is an extrovert, a dinosaur lover, mom, trained Public Relations Professional, and writer of all things. Her core belief is that humans are amazing. You should definitely follow her on Twitter.Her newest book is called "How to Make Friends with a T-Rex." You'll have to stalk her on Twitter to see when it is ready. She's working on "Strategic Neglect: The Art of Winning at Parenting" as well.What is Communication?"You've not effectively communicated if the person you're talking to doesn't understand the intent behind what you're saying or trying to communicate." Amber PechinThe only way to effectively communicate is when you can feel with them. So this is key.It's true that people are more sensitive these days. How do you get objective evaluation if you don't accept criticism?"As a society at large, we've gotten really bad at hearing people say something we're doing isn't good. We think that we are always right. It's a human sociological thing. It's our own internal bias." Amber PechinAmber suggests you answer these three questions when approaching communication with empathy:Who is your audience?What space are they in emotionally?How will they receive this message?Granted, we're not mind readers, but a lot of this can be done by thinking of things from a PR standpoint. That is, Public Relations experts are trained for communications during a crisis.Email Marketing During a CrisisIf you want to have effective communication and develop empathy, it's up to the leadership to establish a culture of pushback. Surrounding yourself with "yes men" will not help anyone -- least of all your company.This is why an inclusive diversity is important. You can hire from every demographic, but if those people don't have a voice, your company isn't truly diverse. You're also missing "multiple valuable lenses" as Amber says."Diverse doesn't mean inclusive." Amber PechinIn any kind of email marketing (or any marketing) you should think about how your story is going to help the other person."What does the person reading this need to know?" Amber PechinMost often, they don't. When in doubt, leave it out.Recommended ResourcesMorten Rand-Hendriksen: Empathy and Acceptance in Design and CommunityThe Diversity Bonus: How Great Teams Pay Off in the Knowledge Economy The Wisdom of CrowdsTool or Tip of the WeekThis Tool or Tip of the week is brought to you by Fat Dog Creatives. If you’re a service-based business serious about growth, Rhonda Negard is your rebranding and web design thinker, a strategic design specialist. Check out her website at FatDogCreatives.comAmber recommends two things: get an air fryer -- it will change your life. Also, she loves Do You Yoga.Jason recommends Drawful 2 which is free for the moment.Bridget recommends learning things that you're not naturally good at by playing games. To this end she plays Word Stacks nightly. Bonus:https://youtu.be/Ko9F4eFNbHY See acast.com/privacy for privacy and opt-out information.

In this episode of The Art of Action Podcast, Jakolien chats about how to listen to your audience more in a strategic way to get access to marketing copy gold! In this podcast, Jakolien talks about how to find marketing copy gold – for free – by listening carefully. Listening to your ideal clients is something that Jakolien has been teaching her clients for years. You can go to forums, social media groups. Ask questions, see what their answers are, and see if you can gather what their tone of voice is in the answer.

Are you happy about your app marketing copy? Why is it so important to get it right? As you're reading this paragraph, tens of thousand people around the world are scrolling through search results in the App Store / Google Play app to find an app they need for some occasion or just because they've got bored. On one hand - the choice is spectacular, you can get an app for pretty much anything you can think of, on the other - the process of choosing the one to actually download and use is far from being easy. How you, as an app marketer, can make the most of your app's marketing copy and its description specifically, is the topic of our conversation with Sandra Wu, Paid Content Marketing Lead at Blinkist - the app that distills world's best nonfiction books in just 15 minutes digests. Today's Topics Include: What mindset app brands and developers should have when they create a marketing copy for an app How to make your app's description compelling and persuasive enough to convince people to choose your app among others The key to a good app marketing copy Links and Resources: Blinkist Sandra Wu Linkedin profile Sandra Wu Copy Course Quotes by Sandra Wu: "To produce a good copy I feel like everyone should know the answers to a few questions, before they pick up the pen or if they start typing. I believe if you going to write about your app you should know why does your app exist. Who is your target audience and why they should choose you over your competition." "If you do content marketing for user acquisition purposes, you get your money back through sign ups and purchases. But at the same time you get so much publicity through it and I think that's the beauty of content marketing - people are actually share it and remember it. And before you know it, TechCrunch, New York Times and The Guardian are all talking about you."

Are you happy about your app marketing copy? Why is it so important to get it right? As you're reading this paragraph, tens of thousand people around the world are scrolling through search results in the App Store / Google Play app to find an app they need for some occasion or just because they've got bored. On one hand - the choice is spectacular, you can get an app for pretty much anything you can think of, on the other - the process of choosing the one to actually download and use is far from being easy. How you, as an app marketer, can make the most of your app's marketing copy and its description specifically, is the topic of our conversation with Sandra Wu, Paid Content Marketing Lead at Blinkist - the app that distills world's best nonfiction books in just 15 minutes digests. Today's Topics Include: What mindset app brands and developers should have when they create a marketing copy for an app How to make your app's description compelling and persuasive enough to convince people to choose your app among others The key to a good app marketing copy Links and Resources: Blinkist Sandra Wu Linkedin profile Sandra Wu Copy Course Business Of Apps - connecting the app industry Quotes by Sandra Wu: "To produce a good copy I feel like everyone should know the answers to a few questions, before they pick up the pen or if they start typing. I believe if you going to write about your app you should know why does your app exist. Who is your target audience and why they should choose you over your competition." "If you do content marketing for user acquisition purposes, you get your money back through sign ups and purchases. But at the same time you get so much publicity through it and I think that's the beauty of content marketing - people are actually share it and remember it. And before you know it, TechCrunch, New York Times and The Guardian are all talking about you." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Jack Turk is a comedy writer, turned professional magician, and then a copywriter for Dan Kennedy’s company - GKIC. Yep. Magician. In this podcast, Yon and Colin hear about his fascinating entrepreneurial career and pick his brain about better writing techniques towards how an advisor can be their own copywriter. All while having a laugh - he was a joy to chat with. Jack Turk is the author of two fantastic writing books (yes, we actually read them): How to Write Killer Copy Fast and 101 Fast, Good, Cheap Hacks to write a KILLER Sales Letter. Check out his website: https://writekillercopyfast.com/

The traditional marketing model is built on the idea that aggressive sales methods generate instant results. And they do, in a way. But have you ever wondered what happens the next day, once the consumer realizes they were manipulated into the sale? Is there a better way to market a business that takes longer up front—but doesn’t require endless hustle to replace the customers you’ve turned off?   Tad Hargrave is the creator of Marketing for Hippies, a platform that helps conscious entrepreneurs and green businesses grow their organizations without selling their souls. Early in his career, Tad learned and applied some very inauthentic, high-pressure marketing tactics that made him feel slimy. And then he spent a decade unlearning the pushy approach and developing the refreshing and unorthodox marketing strategies he shares today in workshops all over Canada. *** This episode falls under the P of Promotion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** On this episode, Tad defines the idea of slow marketing, explaining why it takes time to define your niche and develop a reputation. He uncovers the myth around the effectiveness of an aggressive approach to sales and explores the scarcity energy behind ‘instant results’ marketing. Listen in for Tad’s insight on designing a sales page around relevance, credibility and value and learn to write heart-centered copy that expresses both the value and values proposition of your business.   In this episode you’ll learn…   What inspired Tad to position himself as a marketing hippie. How Tad defines slow marketing + why it takes time to develop a reputation. The truth about the effectiveness of an aggressive, instant results approach. The scarcity energy behind the traditional approach to marketing. Why a clear niche is essential for heart-centered copywriting. How to design a sales page around relevance, credibility and value. Why a sales letter should be repulsive to people you don’t want to work with. Tad’s pro tip re: URLs that are easy to remember. The teaching function of a well-written sales letter. Why your business needs both a value AND values proposition.   Other links and resources mentioned in this episode:   Marketing for Hippies Marketing for Hippies on Facebook Tad’s Free Gift: How to Start The Niching Spiral WordPress for Good The Meantime Tad’s Mentorship Program Jay Abraham Tad’s Sample Sales Letter Dominic Canterbury Tad’s Case Studies Showgirl Awakening Randy Gage LOHAS The Gentle Business Manifesto Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com

Words are so important in your marketing, but so many people make these three mistakes, and lose sales in the process.

Words are so important in your marketing, but so many people make these three mistakes, and lose sales in the process.

How to bid apartment complexes for house cleaning is our topic on today's #Askahousecleaner. Pricing apartment complexes is not as simple as doing walkthroughs and leaving a bid packet. Cleaning job proposals depend on a variety of factors. Are you doing building maintenance or move-in move-out cleanings? And are they condominium cleanings or is this a high-rise apartment cleaning? Today's sponsors are Savvy Cleaner Training for House Cleaners and Maids. And we recommend Clean Bid from Clean Guru. *** CLEAN BID SOFTWARE BY CLEAN GURU *** https://cleanguru.com *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** How Do I Bid Lawn Care at a Large Apartment Complex? - Lawn Care Millionaire - https://youtu.be/NM68JLMxkdo Pricing Apartment Complexes - Better Quality - Squid's Pressure Washing LLC - https://youtu.be/gqSqYz3PVyc Bidding a New Condominium Complex 25 Acres / Walk through - Beach River Landscapes - https://youtu.be/Evr-nSvycWI How to Bid an Apt. Move In/Out Cleaning Job - Clean Bid - https://youtu.be/u9VYMeIj7hk? How to Bid Commercial Cleaning Job Without Lowballing and Competing on Price! - Grow My Cleaning Company - https://youtu.be/IJAktFThi4M *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 8 families who work on this show. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often - https://amzn.to/2rUX1Ra D&AD. The Copy Book - https://amzn.to/2OlnsqJ The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells - https://amzn.to/2rSHK3b The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - https://amzn.to/2Ky1LTd Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas - https://amzn.to/2NYhGfR *** KRISTIN O. EDITED THIS EPISODE OF ASK A HOUSE CLEANER*** https://savvycleaner.com/reviews/kristin-o/ - How did she do? *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com

Cleaning ads that work and get the phone to ring is what Carrie Knight, CEO of The Cleaning Boss is sharing today. And you can manage all emails and texts to your customers with Housecall Pro. https://housecallpro.com/Angela Cleaning ads that work do because of ad copy, business, and marketing strategy. Every house cleaner, maid and maid service want to get more leads. And cleaning ads that work have eye-catching graphics on all advertising and print ads. Today's #AskaHouseCleaner sponsors are #SavvyCleaner (training and certification for house cleaners and maids.) *** CHECK OUT CARRIE KNIGHT *** www.cleaningbossuniversity.com *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown   *** MORE VIDEOS ON THIS TOPIC *** #1 Secret to Advertising Your Cleaning Business - Angela Brown - https://youtu.be/wri3FbnBpsA Cleaning Employee Ad - What Should it Say? - Angela Brown - https://youtu.be/C5foo05V7PQ What is Smart Cleaner Advertising? - Digitool - https://youtu.be/SOQbUNtLQuo Gender roles in cleaning ads - Emma Chisholm - https://youtu.be/pvjUtU9viuc 5 Funniest Cleaning Commercials - Carly Hiller - https://youtu.be/Fg4MIlOdDNE   *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. So, you create good karma by supporting 7 families who work on this show. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - https://amzn.to/31Y7hoB CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone - https://amzn.to/2NmaESb The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells - https://amzn.to/2HjMCmK Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas - https://amzn.to/2KUGyCi Breakthrough Copywriting: How to Generate Quick Cash with The Written Word - https://amzn.to/31Wadlh *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com

Here is a unique or perhaps blatantly obvious tip for those of us who are not good at writing amaze-balls copy. Check it out! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/matt-penna/message Support this podcast: https://anchor.fm/matt-penna/support

Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.

Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today. Plug for Satya Organics and Patrice's wonderful ezcema cream.

Ep #85: As the business owners, writing is a part of our routine. We constantly write the emails to our clients and subscribers, blog posts and other stuff.  You will know how to overcome the writer’s block, how to write that people will care about what you wrote and the copywriter’s tricks to write better and sell more. In this episode, Wes Gay shares the copywriter’s hacks that help to write persuasive marketing copy. Wes Gay helps companies create clarity from chaos, and he finds the right words to help businesses grow. As a copywriter, marketing consultant, and entrepreneur, Wes has helped companies of all sizes discover clarity in their marketing sales and create copy that works.  Time Stamped Show Notes: [00:22] About the episode and Wes Gay [01:37] Being unemployed and the lack of work inspired Wes to get deep into the copywriting and turned it into a business [05:20] When to do your copywriting and when it’s time to hire a copywriter [08:14] How to overcome a writer’s block [11:42] Start writing with the problem that people have [12:49] Include one call-to-action that you want people to take [15:31] The key factors of using call-to-action link that help to sell [17:36] How many times to use call-to-action on the page and the tricks that people often miss [22:47] The tricks and tools that will help you to be a better writer [29:33] Be direct and confident in asking when you sell [33:16] How much it cost to hire a copyeditor [34:36] How Wes writes a sales copy [39:05] Where to find Wes online [40:27] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Original. Compelling. Connects people to ideas then to the product. It surprises, delights, informs, evokes a subconscious response. What's the "IT"? It's "copy", specifically --- Compelling Marketing Copy. I've seen way more than my share of GOOD (aha!), BAD (eek!) and UGLY (gasp!) marketing copy. I'm going to share how to optimize the good, rewrite the bad and scrap the downright-ugly copy.

If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it's not painful at all. In fact, it's rather fun. Just like marketing should be! “If you can't afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don't need to pay thousands for some whiz bag new copywriting course. There's plenty of good information out there … including this interview! ” - Joanna Wiebe, Copy Hackers   There's loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.   If you have questions about how to write marketing and sales copy that turns idle prospects into active customers, then you'll get the answers in this interview, including: What you should expect your copywriter to be able to do (eg. brochures, flyers, Christmas cards, landing pages, sales web copy, sales letters, documents v blog posts). How good copywriting involves an understanding of optimisation, user experience, email & ad conversion. What is so important about understanding your audience and how to find their voice to help you write better copy. How swiping copy from prospects & customers by studying the natural language hidden in testimonials, Facebook, Twitter, and emails can help you find headlines. What research marketing secrets are great for finding the people that might be your customers. How to find the best reviews for your niche and see what messages most matter to your prospects, what their needs and wants are, what's missing, and what they didn't love. How a headline that is completely different to what you have used before can produce outstanding results. What is more important than a ‘call to action' in your copywriting, and how it can increase conversion. How you can use information from customers to write great headlines. The power of simple copy and how it can increase conversion. A little more about today's guest, Joanna Wiebe of Copy Hackers: Joanna Wiebe is the founder of Copy Hackers, an online portal laser-focused on helping business owners write amazing copy that converts. Whether it be for a marketing brochure, a sales letter, or a slide deck, Joanna and her team are experts at this much misunderstood yet mission critical business skill.   Here's what caught my attention from my chat with Copy Hackers Joanna Wiebe: Write your first draft and then go and get a writer to polish it. I love the idea of reading and pulling apart reviews of books relevant to your industry on book sites like Amazon, and studying the language being used, what the reviewer loved, what they didn't love and what was missing. I love how Joanna reinforces what I've always said about finding and honouring your voice in all your marketing. Be yourself and avoid being someone you're not.   But the marketing gold doesn't stop there, in this episode you'll also discover: I share some feedback about my interview with Clarke Scott, the ex-Buddhist Monk turned entrepreneur Another motivated listener wins in this week's Monster Prize Draw   Resources mentioned: Copy Hackers official website Joanna Wiebe on LinkedIn This week's winners of the Monster Prize Draw: Nick Reid from Reid Stock Feeds   Please support American Express who make this show possible: American Express Business Explorer Credit Card ... it's the credit card that ensures your business expenses reward you. Search Amex Business.   If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing See omnystudio.com/listener for privacy information.

With so many emails, datasheets, eBooks and other marketing assets being leveraged in the B2B buying process today, it can be difficult to stand apart from the crowd and craft copy that’s unique and compelling. Fortunately, the right mindset and a few best practices can help MSPs sharpen their writing and more effectively target prospects and customers. Tune in to this episode of Inside the Industry to learn more!

How irresistible is your marketing copy? Does it captivate your potential readers? Does it entice them to want more? Listen as marketing copy expert, Jane Maulucci shares her powerful techniques to have marketing copy make you irresistible. Learn more about your ad choices. Visit megaphone.fm/adchoices

I am not a fan of the blank page. Yikes! Nor does the traditional copywriting and marketing model of ‘pressing people's pain points' resonate. No thank you. Lisa Manyon's work helped me break through my own writing blocks and create a new paradigm of writing marketing copy that is authentic, honest, and REAL. I'm so glad to share her work with you. In this episode we cover how to easily write brilliant copy and we'll show you how you can leverage your content into fresh copy and free your time and energy. Get the full show notes and more at http://www.thestartsomethingshow.com/Manyon2

Andrea Barp is the Translation Director at Adapt Worldwide, which is a multilingual digital marketing agency. Originally founded in 2010, the agency was acquired in 2015 by WeLocalize, one of the world's top language services providers. Today, Adapt Worldwide functions as the digital marketing and transcreation division of WeLocalize, helping brands expand their reach across global markets and platforms. Originally from Italy, and with a background in Scandinavian studies, Andrea began his career as a freelance translator over two decades ago. Since then, he has worked in-house at a number of major companies, both in Europe and in North America, and in a variety of leadership positions. In his current role at Adapt Worldwide, Andrea leads a team that supports transcreation and translation services, website and software localization projects, and other digital marketing activities in over 50 different languages.   Links: Adapt Worldwide website Adapt Worldwide on LinkedIn Adapt Worldwide on Facebook Adapt Worldwide on Twitter WeLocalize website WeLocalize on LinkedIn WeLocalize on Facebook WeLocalize on Twitter WeLocalize Blog interview with Andrea Andrea on LinkedIn  

On today’s show we are speaking to Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss. Heather is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 Heather started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. Heather Ann currently is the Author of Sexy Boss: How the empowerment of women is changing the Rule Book for money and success and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. In today’s episode we talk all about entrepreneurship and Heather's journey. Key Points From This Episode: Heather shares more about what she does and her entrepreneurial journey. Hear about Heather’s childhood growing up and how she stumbled on her life's calling. Find out what made Heather decide not to immediately jump into the workforce. Discover how Heather was challenged to explore more possibilities. Understand why it is important to know who you are as an entrepreneur, at the core. Learn how Heather made the transition to entrepreneurship, starting as a consultant. Find out where Heather educated herself on creating online sales funnels. Understand what a sales funnel is and why you should incorporate it into your business. Learn how to start building a brand from scratch. Discover why copywriting is the core skill every entrepreneur should have. Hear Heather’s methodical system behind what she does and how she implements it in her life. Heather uncovers the sacrifices she had to make to get where she is today. Understand how head space and not believing in yourself is why so many people get stuck. And much more! Tweetables: [spp-tweet tweet="“I’m a builder, I’m a builder of businesses, I’m a game changer.” — @hhavenwood"] [spp-tweet tweet="“Entrepreneurship is a journey, it is not a destination, entrepreneurship finds you.” — @hhavenwood"] [spp-tweet tweet="“The number one skill set every entrepreneur should know is copywriting .” — @hhavenwood"]   Links Mentioned in Today’s Episode:  Heather Havenwood — http://heatherhavenwood.com/ Heather’s Twitter — https://twitter.com/hhavenwood Heather’s Book: Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success Heather’s Book: The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game  SMS “Sexy” to 72000 SkinnyBeam — http://skinnybeam.com/ Dynatech — http://www.dynatechintl.com/ Click Funnels — https://www.clickfunnels.com/ Joseph Sugarman’s Book,  The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy

In this episode you’ll learn: Peoples’ perspectives on certain things can vary, and this year is the year of the survey! Surveys are not just for negative feedback about your business but to identify what your customers want to see in your business How modern surveys can help you speak directly to the various types of clients you have That surveys affect your gross sales How your customers and be your copywriters What is the difference between a detractor and an attractor?

Today's Daily Business Tip explains the Formula for Successful Marketing Copy. Whatever you do, there are a basic set of rules that will apply to any campaign. These are AIDA. Attention, Interest, Desire, Action. Today's tip focuses on this important rule and how it can help you in your Marketing and Advertising.

You need to write good marketing copy to get people to buy.  You probably have been there before… you see someone selling a product you think is not that great. They have the social “likes” and seem to have an endless supply of freedom lifestyle shots on their Instagram.  Yet, you keep thinking that YOUR product is better.... Read More The post #112 – How to Write Good Marketing Copy with Bret Thomson appeared first on Autopilot Your Business.

Nate Smith recently built an info product business in the music niche - at The8020Drummer.com - to high 4-figures monthly passive income. Now he's helping other entrepreneurs do the same. He's applied the Pareto Principle to marketing in a way that other didn't think was possible. Last year, at a conference called DCBKK, He listened to a speaker named Jake Puhl talk about mindset. If you're making less than 250k/year, he said, your problem is probably mindset. He started asking himself framing questions to reveal where he was on his own way. In the end, it all boiled down to assuming things were impossible just because he hadn't seen them succeed yet. He then went on journey, which initially, was not a profitable one, but succeeded in creating freedom for himself; here's his story. In This Episode: Transitioning from employee to full-time entrepreneur. The highs and lows of being an entrepreneur. What happens when cognitive dissidence occurs with you day job? Creating the entrepreneur mindset. Re-evaluating after your first product fails. Surveying your audience to find what they'll buy and how much they'll pay. Where to start out when writing copy. Learning what your customers want? Getting your list to be more engaged. Going where your audience is.   Nate's Favorite Quote: "If you're making less than 250k/year, he said, your problem is probably mindset." — Jake Puhl Nate's Favorite Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Links From Today's Show: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters www.iwillteachyoutoberich.com www.8020marketingguy.com www.taylorpearson.me Today's Sponsor:

Nate Smith recently built an info product business in the music niche - at The8020Drummer.com - to high 4-figures monthly passive income. Now he's helping other entrepreneurs do the same. He's applied the Pareto Principle to marketing in a way that other didn't think was possible. Last year, at a conference called DCBKK, He listened to a speaker named Jake Puhl talk about mindset. If you're making less than 250k/year, he said, your problem is probably mindset. He started asking himself framing questions to reveal where he was on his own way. In the end, it all boiled down to assuming things were impossible just because he hadn't seen them succeed yet. He then went on journey, which initially, was not a profitable one, but succeeded in creating freedom for himself; here's his story. In This Episode: Transitioning from employee to full-time entrepreneur. The highs and lows of being an entrepreneur. What happens when cognitive dissidence occurs with you day job? Creating the entrepreneur mindset. Re-evaluating after your first product fails. Surveying your audience to find what they'll buy and how much they'll pay. Where to start out when writing copy. Learning what your customers want? Getting your list to be more engaged. Going where your audience is.   Nate's Favorite Quote: "If you're making less than 250k/year, he said, your problem is probably mindset." — Jake Puhl Nate's Favorite Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Links From Today's Show: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters www.iwillteachyoutoberich.com www.8020marketingguy.com www.taylorpearson.me Today's Sponsor:

Nate Smith recently built an info product business in the music niche - at The8020Drummer.com - to high 4-figures monthly passive income. Now he's helping other entrepreneurs do the same. He's applied the Pareto Principle to marketing in a way that other didn't think was possible. Last year, at a conference called DCBKK, He listened to a speaker named Jake Puhl talk about mindset. If you're making less than 250k/year, he said, your problem is probably mindset. He started asking himself framing questions to reveal where he was on his own way. In the end, it all boiled down to assuming things were impossible just because he hadn't seen them succeed yet. He then went on journey, which initially, was not a profitable one, but succeeded in creating freedom for himself; here's his story. In This Episode: Transitioning from employee to full-time entrepreneur. The highs and lows of being an entrepreneur. What happens when cognitive dissidence occurs with you day job? Creating the entrepreneur mindset. Re-evaluating after your first product fails. Surveying your audience to find what they'll buy and how much they'll pay. Where to start out when writing copy. Learning what your customers want? Getting your list to be more engaged. Going where your audience is.   Nate's Favorite Quote: "If you're making less than 250k/year, he said, your problem is probably mindset." — Jake Puhl Nate's Favorite Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Links From Today's Show: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters www.iwillteachyoutoberich.com www.8020marketingguy.com www.taylorpearson.me Today's Sponsor:

Aaron Fletcher on How To Create Sales Funnels And Lead Magnets That Actually Work!   Share This Episode Click to Tweet Share on Facebook Resources Mentioned www.ProductiveInsights.com/podcast-setup http://www.Fletchermethod.com Books mentioned My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from […]

How to Remember Long Marketing Copy for a Corporate Video 1 17 17 public speaking public speaking, media training, presentation skills, crisis communications, presentation training Thanks for listening to Speaking with TJ Walker. Please send any speaking-related questions you have directly to TJ at tj@mediatrainingworldwide.com and he will answer them in future episodes.   Please connect with us at Media Training Worldwide http://www.mediatrainingworldwide.com   On Facebook: https://www.facebook.com/tjwalkerinteractive Twitter: https://twitter.com/tjwalker Linkedin: T.J. Walker Youtube  https://www.youtube.com/user/MediaTraining iTunes: https://itunes.apple.com/podcast/id1072936158?mt=2&ls=1   Receive Free online Public Speaking or Media Training Course today http://www.mediatrainingworldwide.com/give-away.html   Call +1.212.764.4955 now to discuss a customized media training or presentation training program for you or your organization.   For keynote speech and media inquiries, call +1.212.764.4955   Online media and presentation training at  http://www.mediatrainingworldwide.com/online-training.html   Media Training Worldwide teaches people how to speak effectively to the media and to live audiences. We train people on all aspects of media training, public speaking, PowerPoint Presentations, crisis communications and presentation training.  

People often spend too much time on cutting edge technology or ‘clever’ marketing campaigns, when basic things like legibility are not in place.

Susan Rich Writing Better Marketing Copy by BSR Broadcasts with Jackie B. Peterson

I‘m thrilled to bring another podcast out of the Indie Business archives today! Why not? It is Throwback Thursday after all. In this episode, Lorrie Morgan Ferrero shares her best tips for writing good marketing copy. Whether it's a website, a brochure, a business card, or an web page, you'll enjoy Lorrie's ideas to produce […] The post IBP#012: Simple Tips For Writing Good Marketing Copy, from Lorrie Morgan Ferrero [Podcast] appeared first on Indie Business Network.

Joe Sugarman is one of the all time greats of Marketing and advertising. Once named the “Mail Order Maverick” by The New York Times, Joe is a ground breaker in every sense of the word. His achievements in marketing innovation alone give him the right to be called a legend. He is the owner JS&A Group, Inc which is behind some of the biggest marketing campaigns in recent history. He is also the author of many best selling books on the topic of direct marketing including Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters and Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs to name just a few

[Legacy post: Small Business Talent] How can you write marketing copy that sets you apart from your competition and moves your ideal clients to action?  That’s the key challenge that my guest, Susan Gunelius, helps us to address in this episode of the podcast. Some background: Susan has an impressive track record in marketing and […] The post Writing Effective Marketing Copy with Susan Gunelius appeared first on Smart Solo Business.

How to Write Great Marketing Copy: Fast, insightful answers from the father of Guerrilla Marketing, Jay Conrad Levinson.