Podcasts about marketing copy

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Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they're often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

Did you like this episode? Dislike it? Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

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Stella Garber is Co-Founder and CEO at Hoop (Seed). Hoop is AI task management for busy people. From meeting to Slack to yet another meeting to your email inbox, Hoop captures and prioritizes your tasks. Here's what we cover: How do you incorporate customer research and insights at Hoop, what are your goals; What have been the results; Do you have a systematic approach to customer research; In your research, do you ever ask “why do you think this product can change your life?; Why is customer research important. Stella on LinkedIn: www.linkedin.com/in/stellagarber  Hoop: www.hoop.app For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter. Anna on LinkedIn: ⁠⁠www.linkedin.com/in/annafurmanov⁠⁠ Website: ⁠⁠furmanovmarketing.com

Links you might like: Currys viral video ad knowyourmeme.com  Agorapulse (try free) for social media management Reclaim (free) for calendar and task management

On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes. And of course, since baseball ⚾️ is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.  The post 347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy first appeared on Persuasion by the Pint.

Marc Louvion (@marc_louvion) is the Maker of the Year 2023 and the visionary behind the innovative ShipFast. His product development philosophy emphasizes rapid shipping and focusing on feature-specific builds, which has transformed his approach to creating tech products. Utilizing platforms like ProductHunt for launches, Marc highlights the importance of pre-validation and community feedback in fine-tuning his products, illustrating his strategic and responsive methodology to product creation.In our insightful conversation —that at some point turns into a founder brainstorming session— Marc delves into the emotional nuances of creators who navigate various expressive avenues, from entrepreneurship to writing, and then returning to coding. His journey with ShipFast showcases the blend of strategic foresight and serendipity crucial for digital market success, alongside the continuous process of innovation. The discussion dive into the intricacies of building a community around a product, the challenges of SaaS businesses, and the significance of maintaining a work-life balance that incorporates personal interests, which in turn fosters a lifestyle that integrates personal well-being with technological advancement.Marc on Twitter: https://twitter.com/marc_louvion00:00:00 Building and Launching00:07:54 Building Startups, Creating Magic, Finding Success00:13:41 Building a Community Around a Product00:26:08 Building a Software Community Platform00:32:25 Balancing Work and Life as Founders00:41:43 Sharing Hobbies and Life ReflectionsThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/marc-louvion-becoming-a-product-launch-beast/The podcast episode: https://tbf.fm/episodes/300-marc-louvion-becoming-a-product-launch-beastThe video: https://youtu.be/yFy1n1TPWNMYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw (00:00) - Building and Launching (07:54) - Building Startups, Creating Magic, Finding Success (13:41) - Building a Community Around a Product (26:08) - Building a Software Community Platform (32:25) - Balancing Work and Life as Founders (41:43) - Sharing Hobbies and Life Reflections

Step into the mind-bending world of audience connection in today's episode! I'll share insights into the minds of today's content consumers and listen to the voices in their heads. What does your content really say to them? What are the risks if they expect content to sound like it's AI-generated or like a commercial?   Whether it's web copy, email messaging, social media or beyond, there are hidden keys to decoding the signals your content sends. How can you humanize your content to avoid these perilous risks? We'll get help from Ethan Beute, Ed Forteau, Dale Bertrand, Liz Willits and more, and I'll share a simple formula for crafting humanized content that resonates with audiences. Plus, AMI gets an upgrade, and I draw inspiration from Annie, The Truman Show, and The IT Crowd to help reveal how communication can make or break your connection with the audience. If the voice in your head says, “That sounds fascinating!” – join us and find out more!

Are you having a hard time getting your audience to care about your business? Then you might be missing this one thing from your marketing copy. In this episode, Christy shares what every piece of content needs to start with, so you can better connect with your audience and have them actually care about what you offer. Remember to tune in for a new episode every Tuesday and subscribe wherever you listen to podcasts, so you never miss an episode!   Helpful resources: Content Clarity Starter Kit at https://www.christywright.com/content-clarity-starter-kit Christy's Instagram at https://www.instagram.com/christybwright/   Recurring Links: Music via:  https://pixabay.com/music/beats-sport-rock-trap-beat-velocity-11230/  

On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.  The post 341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy first appeared on Persuasion by the Pint.

Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder's Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew's success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more! Important Links: Alex's Twitter Founder's Journal Morning Brew The Great Reshuffle Will Storr on Infinite Loops The Best Stuff | Conscious Leadership Group Show Notes: The Rise of Morning Brew Finding Morning Brew's Voice Finding the Writing Unicorn Writing Nature vs. Writing Nurture Corporate Speak vs. Online Speak The Power of Self-Awareness Interviews & Talent Spotting Ideating, Doing & Premeditating Following the Intrinsics Finding Your Zone of Genius Building Storyarb Alex as Emperor of the World MORE! Books Mentioned: What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O'Shaughnessy The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman The Tao Te Ching; by Laozi The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn

A major marketing platform keeps shedding employees. Why Threads isn't going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI..

Do you feel like a confident copywriter?   Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis.   So how do we overcome that?   Today I'm chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads.   Tune in to learn:  How Emma made her way from teaching to copywriting. What Emma's first steps were as a copywriter What a copywriting coach is Common problems small business owners have when writing their own copy What business owners should be focusing on in their marketing What Emma's pricing structure as a copywriting coach looks like How Emma deals with self-doubt Emma's favourite copywriting tool Emma's top copywriting tip for small business owners   Useful resources:  Hemingway Editor Google Docs   Head to episode notes    Freebies   Free rates guide

SalesLeap excels in helping B2B SaaS/Service companies achieve sales goals with a streamlined outbound process. CEO Christian Piuma boosts sales development, resulting in fourfold revenue growth. They offer end-to-end services, leverage founder expertise as a HubSpot Platinum Partner, and recently enhanced their website for better user experience. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Conoce las últimas novedades de marketing, copy y negocio: nos ponemos al día con un café en la mano y muchas ganas de afrontar la semana.

Captain America could really motivate a team! But what about other motivational speakers? They, too, have the power to change the way we think and encourage us to reach higher levels of success. But what about marketers? If motivational speakers can help people achieve their goals by changing their words, could the same be done for them? I'll share some words to replace ordinary terms like marketing, conversion and lead nurturing.  Extraordinary copywriting expert Linda Melone stops by to share why great copywriting is like Bigfoot and five superpowered components copywriters need to have to assemble impactful copy.   Finally, we'll learn how to create an effective "How-to" blog or guide. We have the powerrrrrrrrrrrrr! Show notes - https://www.scottmurrayonline.com/post/podcast-how-to-improve-marketing-language-and-copy

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy. Episode Highlights: Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke emotions, and create lasting impressions on your audience. Decoding the Psychology of Persuasion: Delve into the psychology behind persuasive marketing and understand how words can trigger action in your audience. Mastering Clarity and Consistency: Learn how words play a pivotal role in creating clarity and maintaining consistency in your marketing messages. With all episodes, I share three practical action items that you can do straightaway after listening to the podcast. Take Your Marketing to the Next Level: Unlock the hidden potential of words and craft compelling marketing copy with our free training session at www.achievemarketing.ie/wordswork. Elevate your marketing strategy with proven strategies that complement AI and ChatGPT content creation. Join the Marketing Revolution: Subscribe to "The FAY WAY to Marketing" on Apple Podcasts or your favorite podcast platform for regular insights and inspiration. If you enjoy the podcast, leave us a review to let us know your thoughts! Connect with Denise Fay: Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website You're invited to join The Achievers Club Community on Facebook. Come and join us. Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.  Thank you, Denise  

The only way to defeat the evil Lich King Arthas-bad-writing is with the sword of creativity forged by the elven wordsmith, Kaperider. His skill in improving your inbound marketing is what inspired Dumbledore to study the magic of copywriting. Sign up today at https://kaperider.com/ Kaperider.com 12813 Lake Vista Lane North, Champlin, MN 55316, United States Website https://www.kaperider.com Phone +1-650-605-3180 Email prc.pressagency@gmail.com

Building The Best Deal Pipeline With Perfect Marketing Copy with Paul DoCampoEpisode 115Every part of the deal pipeline is essential to a real estate investing business, but lead generation and nurturing are key to building an effective pipeline. Ironically, a lot of investors struggle with these first stages.Marketing copy is crucial to your lead generation and follow-up systems, so that's why Collecting Keys invited investor and copywriter, Paul DoCampo, to join our discussion on how to build the best deal pipeline. You'll hear his philosophy on writing copy for real estate, and the tactics he uses to create successful drip campaigns at his company, OmniDrip.In this episode, Paul goes over the importance of market research, value proposition, eliminating skepticism and building credibility, leveraging your own strengths, and MORE.Tune in to get tips on writing real estate copy, and learn from examples of OmniDrip's marketing messages!Topics discussed in this episode:Paul's background in real estate and copywritingHis success in land acquisition and issues with the land modelInvesting in mobile homes for cash flowHow Paul honed his copywriting skillsThe goal of lead generation copyTips for writing copy for lead generationHow to break through skepticismThe importance of market researchPaul's company, OmniDrip, and its marketing processGuidelines for writing SMS copyGet FREE samples of OmniDrip follow-up and drip sequences! You'll also find a demo on how the process works. https://www.reiomnidrip.com/keysIf you're an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/storeDownload the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/freeIf you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!Collecting Keys Podcast Resources:http://www.collectingkeyspodcast.comhttp://www.instagram.com/collectingkeyspodcasthttp://www.instantinvestorprogram.comhttp://www.instagram.com/mike_investshttp://www.instagram.com/investormandanThis episode was produced by Podcast Boutique https://www.podcastboutique.com

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.    Today I want to talk to you about what to do when the inspiration well has run dry. Your brain is foggy. Writing feels like you're wading through sludge. The words just aren't coming. But the deadline looms and there are bills to pay.   So how do you push yourself to keep writing when the inspiration and creative spark have gone?   Tune in to hear my tips.    Freebies Free rates guide   Membership: Join now

We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts.Sarah shares a download on Conversion Copy, including:Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?" Why you can only talk to one person at a timeHow to channel your inner Glinda the good witch to solve your customer's problemA live teardown of a retail websiteWhat questions to ask when writing your marketing copyHow to place your customer back in the moment that they experienced the problem Opportunities to improve your onsite copy and shopping experienceWhy "buy now" buttons might not workHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/Growclass: https://www.growclass.co/

Show timestamps: 0:00 - Intro 4:00 - DJI Wireless Lav Mic for Podcasting on the road - Audio from Lav mics 6:30 - 1Password - Again - UI Gripes 11:00 - Marketers who run ad block, and a general browser discussion. 17:30 - Shopify deletes all its meetings / fostering creativity in a remote environment 35:22 - Using ChatGPT to write Marketing Copy

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Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish.  However, my advice to you is to pause.  You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's imagination. In short, you need your reader to read your work.  In this short podcast, I share 5 tips to make your marketing copy flow. Little tips that will make a difference to someone reading you copy or moving on.  This is one to save and listen to again and again.  You'll soon discover on this podcast:  How to avoid the dreaded wall of text,  The only way that people will spend their hard earned time with you, How your copy should be able to strut up and down muscle beach, An exercise that is so worthwhile but it hard (even seasoned copywriters like me struggle), Inject some art into your writing.  Links mentioned in the podcast  The Achieve Marketing Monday Newsletter - 3 Client Attraction Strategies, 2 Copywriting Tips, 1 Inspiring Idea - (https://www.achievemarketing.ie/newsletter) Free Training - Write Words that Work (https://www.achievemarketing.ie/wordsthatwork) Then Join the Conversation over on the free The Achievers Club Community Facebook group. or any of the social channels..whichever you prefer: Denise Fay on Instagram. Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website

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Alyson Lex is obsessed with copywriting, and in particular, she specialises in writing copy that sells. This is a common concern among small business owners and entrepreneurs as they worry that they're not good writers and it can reflect their brand badly. Alyson gives some great tips on what to do to create fantastic sales copy and how you can still write well even if you're not a “writer”. Website System to Thrive

Do you want to know how to inspire readers to buy your book?Listen in as Casey Demchak, author, expert copywriter, and consultant shares his secret sauce for writing engaging, conversational-style marketing copy to multiply your book sales. In this week's powerful episode "How to Best Inspire Readers to Buy Your Book" you will discover…3 timeless reasons your business needs strong marketing copyWhat needs to be the #1 intention of your marketing copyHow to write headlines that are clear, concise, compelling, but not flashyCasey's formula for writing  back cover copy for your book that gets attentionAnd a whole lot more…Here's how to download your free copy of Casey's ebook "7 Must-Know Copywriting Secrets That Sell More Books" Get more gems from Casey and other guest experts, when you join the Book Marketing Mentors Premium Membership today! 

The killer app for GPT-3 could help marketers lure clicks and game Google rankings.

The killer app for GPT-3 could help marketers lure clicks and game Google rankings.

We continue our successful freelancer series with guest Rashida Tayabali, a copywriter and indie author who started her career in marketing but found her passion in writing copy. Rashida shares the ins and outs of her business journey, including: + Why she decided to niche into working with women business owners + What choosing a niche has done for her business and her growth + Learning SEO and why it's so valuable + How she finds clients and prices her work + Her favourite tools of the trade + Her tips for freelancers just starting out And much more! Find out more about Rashida Visit her website Find her on Instagram Connect with her on LinkedIn  Read her book, Life After Ali Other resources Read her blog on writing great marketing copy Check out her masterclass, A starter guide to keywords and SEO for content writers 

In this episode, I talk about:✨  why urgency is important in your marketing copy✨ what happens if there is no urgency in your marketing copy✨ 5 Ways to add urgency to your marketing copy and some additional tipsIf you're reading this and you'd like to know how to add urgency in your copy to increase sales, then this episode is for you!Don't forget to subscribe to my podcast and leave a review if you liked this episode! ✨Say Hi! to me:YouTube: www.youtube.com/channel/themarketingnomadInstagram: www.instagram.com/themarketingnomadFREE:1. Marketing Plan Worksheet - https://www.themarketingnomad.co/marketing-plan-worksheet2. IG Post Checklist - https://www.themarketingnomad.co/lm-start-post-checklistServices I offer:1. Power Hour Marketing Strategy Call - https://www.themarketingnomad.co/strategy-call2. Instagram® Audit for Businesses - www.themarketingnomad.co/ig-audit3. 1:1 Marketing Strategy Consultation for Businesses - www.themarketingnomad.co/consultationRelated Podcast Episodes:1. Episode 61: Where do you start with your Marketing plan?2. Episode 65: How to Figure Out Personal Touch Points in Your Funnel3. Episode 60: Content Creation with Intention - What's That All About?My Etsy Shop:  https://www.etsy.com/shop/TheMarketingNomadCo1. 100 IG Story Templates for Engagement Boost2. 365 Content Ideas and Content Calendar☕ Buy me a coffee if you'd like! ☕https://www.buymeacoffee.com/marketingnomadDISCLAIMER: You are absolutely not required, ever! However, if you liked this episode and you want to say thank you, then this is just me keeping that option open :) I am grateful for anything but please never feel like you have to! :)Products I Use:Airtable: https://airtable.com/invite/r/9JrsLp0TKajabi: https://app.kajabi.com/r/5oRpJ7dW/t/ilzxkhxiActiveCampaign: https://www.activecampaign.com/?_r=1DC7EV6RMilanote: https://www.milanote.com/refer/themarketingnomadCoconutty: Get 15% off with my code " PRIT15 " on every single purchase on their website: https://www.coconuttystore.comDISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting my podcast so I can continue to provide you with free content each week!For all subscribers, please email hello@themarketingnomad.coFor business inquiries only, please email support@themarketingnomad.coDISCLAIMER: I offer actionable steps to help you grow a successful business on Instagram®. It is not a guaranteed income opportunity. As per Instagram® 's terms, this program is not sponsored, administered, or associated with Instagram® in any way.Support the show

Connie motivational quotes for today is by – Leo Burnett, “Make it simple. Make it memorable.  Make it inviting to look at.  Make it fun to read.” YouTube: https://youtu.be/EuHNCI1RR7I Check Out These Highlights:   Everyone that knows me, knows that I love to speak, chat and engage with other humans!  It's my jam, It's fun and easy for me.  As I look back on my sales career, I realize that this innate skill, of being able to talk with anyone is part of my business success.   Now let's flip this to writing and marketing skills.  Wow, a whole different ballgame.  Here's how I approach my business when I lack the needed skill to grow my business. I investigate hiring the right person or team to help me with my updated business plan. I know I can't do it alone and know I have blind spots.  My guest may be a possible solution for you if you need to write marketing copy that converts.  If you are like me, you may need some help!  About Kimberly Weitkamp: Kimberly Weitkamp. Kim is a conversion copywriter, marketing strategist, and podcaster. As the creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps coaches connect, cultivate and convert their communities. Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She's helped people increase their open rate up to 80%, hit their first-ever 6-figure launch, and double conversions on their landing pages. She loves talking about marketing, travel, and all things sci-fi. How to Get in Touch With Kimberly Weitkamp: Free Gift:  https://theaudienceconverter.com/giveaway Free MasterClass:  https://theaudienceconverter.com/avoid-3-mistakes/ Email:  contact@theaudienceconverter.com Website:  https://theaudienceconverter.com Free MasterClass:  https://theaudienceconverter.com/avoid-3-mistakes/  Podcast: https://theaudienceconverter.com/podcast-2/ Stalk me online! Website:  https://whitmanassoc.com/ Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success:  https://whitmanassoc.com/resources/ Download Free Communication Style Assessment:  www.whitmanassoc.com/csa Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every Monday on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

Writing for advertising and marketing looks like it should be simple - use words that can be understood by a 10-year-old, keep your sentences short, and lots of exclamation points – what could be so hard about that? But the truth is that even accomplished writers struggle to find the right words, flow, and structure to promote their books, their products, and their businesses effectively. It turns out that copywriting is a field with many specialties and specific disciplines that you didn't learn in high school English class. In this episode, marketing consultant and copywriter Breanna Gunn helps us to understand more about copywriting, some of the specialties within the field, and why we will want to enlist the help of a professional when it's time to promote what we offer. We'll hear about the differences between copywriting and other forms of communication. We'll learn where to find the right copywriters we need. And we'll explore the communications that business owners still need to do for themselves. Breanna Gunn has been a copywriter and marketing consultant for 11 years. She serves entrepreneurs in a variety of business areas, helping them find the most effective and attractive ways to represent their businesses and themselves. She offers a free one-hour marketing assessment that you can schedule at https://briannagunn.com/book. Be sure to check out her courses and other offerings while you're there. Your Own Best Company is a podcast and community created by Franklin Taggart to support and encourage people who prefer and enjoy working alone. To find out more, please visit https://franklintaggart.com.

Links related to this episode: https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get a Copy Review from Roy) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy's YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com (Get Roy's Daily Emails) It really is simple to improve your marketing copy… Whether you're writing for clients… Or writing for your own business… The process is the same. And in as little as 1 hour you can know exactly how to improve your copywriting. Not just the current piece of copy that you're working on… But all the marketing copy you write for as long as you're in business. https://youtu.be/OP003v9PYVg (Discover how to improve your marketing copy in 1 hour or less, in today's episode...) Yours for bigger breakthroughs, Roy Furr

As a solopreneur, you are tasked with being the copywriter and marketing team of your side business. In this episode Lori Vajda and Nola Boea share their combined copywriting and digital marketing skills to teach you how to create messaging that speaks to what is relevant and important to your ideal buyer. Listen in as they explain how communicating the benefits – not just the features - increases conversion, in today's episode.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode.  Find out more about us and our services at Sticky Brand Lab.comBusiness success strategies are in the works. Come have a listen!In This Episode You'll LearnHow savvy entrepreneurs are carefully walking the tightrope between communicating benefits and features.The problem with a race to the bottom and competing solely on features and price is two-fold.While you may not be able to out-Amazon Amazon, knowing how to flip the script in a few key areas can help a small company win big.The major problem with using jargon, slang and buzzwords in your communication - even when you think the customer understands it.Why no matter how great your messaging, the focus has shifted from speaking at consumers to speaking with them.Prospective buyers are more interested in how your product or service meets their needs and solves their problems. That's likely because by the time they talk to you, the business owner, they have done their research. As Nola and Lori point out, the real challenge is being able to clearly communicate what the potential gain will be from their purchase and that's where benefits come into play.(2:47.53) The simple way you can tell whether you're talking about benefits versus features and know the difference is not enough.  (4:37.30) The three main reasons solopreneurs have difficulty differentiating writing and selling to the benefits versus features.(8:38.44) This critical mistake is often what leads shoppers to compare your product or service with your competition, solely or mostly on price and why it's crucial you avoid it. (15:21:02) How to use testimonials on your website or in your marketing materials to support the benefits of your product or service.(16:58:23) This secret shortcut copywriters use, and is sure to save business owners time when writing benefit content.(17:57:60) How to use case studies to light up the emotional center of your ideal buyer and why using them as part of your business's benefit storytelling, is a real benefit to your overall content and selling strategies.(20:26:78) Nine writing tips for natural, conversational style content that weaves benefits into the sales message. Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.This episode was supported by: Be-YOU-nique

In this episode, we talk about two quick wins that will upgrade your copy.

Have writers block, but need to get marketing copy written fast? On this week's episode of The Future of BizTech, you'll meet Chris Lu, the Co-Founder of Copy.AI.Learn more about Copy.AI at: https://www.copy.ai/Find Chris Lu on LinkedIn here: https://www.linkedin.com/in/chris-lu11/_____J.C. Granger is the founder and CEO of Infinity Marketing Group. The company provides marketing solutions and LinkedIn lead generation for B2B tech companies.Find J.C. on LinkedIn: https://www.linkedin.com/in/jcgranger/Learn more at https://www.infinitymgroup.com​Find the show notes and full transcript of this episode: https://www.infinitymgroup.com/epi-35-end-writers-block-create-marketing-copy-ai/

Learn More Earn More Business Growth Podcast Do Marketing Better Segment Host: Brian Webb Ep. 14 - Understand Maslow's Pyramid To Write Better Marketing Copy __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | Stitcher ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital ________________________________ TRANSCRIPT:  Hey, welcome to the Do Marketing Better segment of the Learn More Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short, snackable, bite-sized tips and tricks to level up real marketing and help you grow your business faster. So let's jump on into today's show.  I want to talk to you today about the pyramid of needs or the hierarchy of needs, which was actually created by Dr. Abraham Maslow. Now, Dr. Maslow was an American psychologist definitely best known for creating this hierarchy of needs, which is a theory of psychological health predicated on fulfilling our own human needs in priority and creating, I guess, self-actualization.  Now, that's not the most important thing for you to take away from what I'm going to talk about today. Dr. Maslow created something called the hierarchy of needs or the pyramid of needs. And when I'm working with my clients, I actually want them to understand what this is. You might be thinking, okay, who is Dr. Maslow and why do I care? When you're creating products or services for your business, you want your products and services to fulfill as many of these needs, and by the way, there are about 30 of them. The more of these needs that your products or services fulfill inside of me, inside of your prospects, inside of your customers, the less challenging is going to be to execute your marketing, the easier it's going to be to sell your products and services, and the quicker your audience is going to embrace and adopt your products and services and gravitate towards them.  And here's what they are. We'll start from the bottom and work our way up. Now, by the way, there's four tiers on the pyramid, and mind you, this is kind of a modified version of the pyramid, kind of tweaked for marketers and business owners to think about our businesses when it comes to Maslow's hierarchy or pyramid of needs. Now, mind you, again, there's four tiers of the pyramid, at the very top social impact, at the second tier life change, third-tier beneath that emotional, and the bottom tier is functional. Let's start from the bottom. Again, there are 30 in total. Here are the functional needs that you hope that your products and services fill in the minds and hearts of your audience. One, saves time. Two simplifies. Three makes them money. Remember, these are functional. Four reduces their risk. Five organizes. Six, integrate, meaning integrates with other parts of our lives, other things that we use. Seven connects. Eight reduces effort, makes it easier for me. Nine avoids hassles. 10, reduces my cost. 11, quality. 12, gives me variety. 13, sensory appeal. And 14, informs, it gives me information, keeps me in the loop. And again, these are the functional needs that we have. Let's move up to the emotional. One reduces my anxiety. Two rewards me with something. Three, nostalgia. Four design aesthetics, meaning I love the way it looks or feels, say, for example, the sofa in my living room, or those sleek lines and bright red paint on your favorite European sports car. Five, prestige, it makes me feel like I'm a part of a tribe. Six, wellness, health. Seven, therapeutic value. Eight, fun and entertaining. Nine, attractive, it makes me feel attractive. Obviously, we could talk about makeup products for women or men's fashion apparel, women's fashion apparel. And last, provides access, meaning, for example, a country club would be a great example of providing access. You're giving me access to amenities, resources, communities.  Now let's talk about the five needs in the life change category or the tier of the pyramid. One, it provides me hope. Two, self-actualization, make me self-aware or makes me want to actually go and do the thing that otherwise I wouldn't go do on my own. Three, motivation. Four, heirloom. Any man who's ever bought a diamond ring or a charm bracelet for his bride hopes that someday that's an heirloom, something that will be cherished for years to come. Something I can pass down to generations. And five, affiliations. And at the very top, the social impact here of the pyramid, this is the very pinnacle of the pyramid, is self-transcendence.  So in a nutshell, that's the 30 needs that Maslow outlined in the shape of a pyramid if you can imagine. You can look this up, by the way, just Google it, Maslow's hierarchy of needs or Maslow's pyramid of needs. Now, you might be thinking to yourself, again, awesome information. How do I use it? And I would say that there's two functions in which you should know this. One, as you're creating products and services, you should really be making a checklist of how many of these needs does your product or does your service fulfill in the eyes, hearts, and minds of your audience? But if your business has been around and it is what it is, your product and services are what they are, then what I would say is the way that you brand yourself, the way that you do your marketing, your messaging, how you talk about your products or services, should spend a lot of time focusing on these needs.  Because again, the more that your products or services, or the more that your brand and message your products and services, to help me realize, help your audience realize, that you're going to meet as many of those needs as possible, I can promise you you'll spend less money on advertising, and your audience will gravitate to why more quickly and more easily. And by the way, to give you a point of reference, I've heard it argued that Apple, you know, that tiny little Fortune 10 company that makes computers and iPhones, meets 20 or more of these 30 primary needs that we all have. The more your products or services meet these needs in me, in your audience, in your customers, the stronger your business is going to be, the stronger your marketing and message is going to be, because you're talking about the things that are important to me, to them, the people who you want to give you their hard-earned dollars.  I hope this was helpful today. So much more coming up. I'm really excited about it. But I will see you soon on the next episode.  Hey, thanks for listening to the Do Marketing Better segment of the Learn More Earn More Business Growth Podcast. This podcast is sponsored by Whatbox Digital. Whatbox Digital exists to coach business owners and leaders to make better marketing decisions, have fewer regrets, and avoid the expensive, very expensive, pitfalls and costly mistakes of bad marketing that just doesn't work. To learn more about how we can help you improve your marketing and grow your business faster, check out whatboxdigital.com, and I'll see you in the next episode. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH  BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________

With the rise of functional food and beverages, so comes the importance of following guidelines for ensuring your brand is compliant, especially if you're classified as an herbal supplement. Join me in conversation with herbalist, cookbook author, and marketer Summer Singletary, as we discuss how you can create engaging copy & content while staying compliant. In today's show, we discuss: How to determine if you're a supplement brand What you can and cannot say on your packaging as you try to boast the benefits of the plants & herbs that you're using in your packaged food or beverage products What guidelines to follow if you are, and how to push the boundaries on what's acceptable in the CPG industry How to build a team that supports compliancy Summer's process for drafting engaging copy that both meets the guidelines, but also converts your fans into purchasers and drives sales in your business For the full show notes and additional resources that we discussed in today's episode, click here. This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.

Are you happy about your app marketing copy? Why is it so important to get it right? As you're reading this paragraph, tens of thousand people around the world are scrolling through search results in the App Store / Google Play app to find an app they need for some occasion or just because they've got bored. On one hand - the choice is spectacular, you can get an app for pretty much anything you can think of, on the other - the process of choosing the one to actually download and use is far from being easy. How you, as an app marketer, can make the most of your app's marketing copy and its description specifically, is the topic of our conversation with Sandra Wu, Paid Content Marketing Lead at Blinkist - the app that distills world's best nonfiction books in just 15 minutes digests. Today's Topics Include: What mindset app brands and developers should have when they create a marketing copy for an app How to make your app's description compelling and persuasive enough to convince people to choose your app among others The key to a good app marketing copy Links and Resources: Blinkist Sandra Wu Linkedin profile Sandra Wu Copy Course Business Of Apps - connecting the app industry Quotes by Sandra Wu: "To produce a good copy I feel like everyone should know the answers to a few questions, before they pick up the pen or if they start typing. I believe if you going to write about your app you should know why does your app exist. Who is your target audience and why they should choose you over your competition." "If you do content marketing for user acquisition purposes, you get your money back through sign ups and purchases. But at the same time you get so much publicity through it and I think that's the beauty of content marketing - people are actually share it and remember it. And before you know it, TechCrunch, New York Times and The Guardian are all talking about you." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Are you happy about your app marketing copy? Why is it so important to get it right? As you're reading this paragraph, tens of thousand people around the world are scrolling through search results in the App Store / Google Play app to find an app they need for some occasion or just because they've got bored. On one hand - the choice is spectacular, you can get an app for pretty much anything you can think of, on the other - the process of choosing the one to actually download and use is far from being easy. How you, as an app marketer, can make the most of your app's marketing copy and its description specifically, is the topic of our conversation with Sandra Wu, Paid Content Marketing Lead at Blinkist - the app that distills world's best nonfiction books in just 15 minutes digests. Today's Topics Include: What mindset app brands and developers should have when they create a marketing copy for an app How to make your app's description compelling and persuasive enough to convince people to choose your app among others The key to a good app marketing copy Links and Resources: Blinkist Sandra Wu Linkedin profile Sandra Wu Copy Course Quotes by Sandra Wu: "To produce a good copy I feel like everyone should know the answers to a few questions, before they pick up the pen or if they start typing. I believe if you going to write about your app you should know why does your app exist. Who is your target audience and why they should choose you over your competition." "If you do content marketing for user acquisition purposes, you get your money back through sign ups and purchases. But at the same time you get so much publicity through it and I think that's the beauty of content marketing - people are actually share it and remember it. And before you know it, TechCrunch, New York Times and The Guardian are all talking about you."

I am not a fan of the blank page. Yikes! Nor does the traditional copywriting and marketing model of ‘pressing people's pain points' resonate. No thank you. Lisa Manyon's work helped me break through my own writing blocks and create a new paradigm of writing marketing copy that is authentic, honest, and REAL. I'm so glad to share her work with you. In this episode we cover how to easily write brilliant copy and we'll show you how you can leverage your content into fresh copy and free your time and energy. Get the full show notes and more at http://www.thestartsomethingshow.com/Manyon2

Nate Smith recently built an info product business in the music niche - at The8020Drummer.com - to high 4-figures monthly passive income. Now he's helping other entrepreneurs do the same. He's applied the Pareto Principle to marketing in a way that other didn't think was possible. Last year, at a conference called DCBKK, He listened to a speaker named Jake Puhl talk about mindset. If you're making less than 250k/year, he said, your problem is probably mindset. He started asking himself framing questions to reveal where he was on his own way. In the end, it all boiled down to assuming things were impossible just because he hadn't seen them succeed yet. He then went on journey, which initially, was not a profitable one, but succeeded in creating freedom for himself; here's his story. In This Episode: Transitioning from employee to full-time entrepreneur. The highs and lows of being an entrepreneur. What happens when cognitive dissidence occurs with you day job? Creating the entrepreneur mindset. Re-evaluating after your first product fails. Surveying your audience to find what they'll buy and how much they'll pay. Where to start out when writing copy. Learning what your customers want? Getting your list to be more engaged. Going where your audience is.   Nate's Favorite Quote: "If you're making less than 250k/year, he said, your problem is probably mindset." — Jake Puhl Nate's Favorite Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Links From Today's Show: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters www.iwillteachyoutoberich.com www.8020marketingguy.com www.taylorpearson.me Today's Sponsor: