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In this episode, Derrin Slack delves into a conversation with Thaddeus Rex, and shares his journey in martial arts and the importance of self-improvement. Rex, who is a black belt in martial arts, talks about the mindset required to pursue such a path and the role of positive encouragement in their journey. We also touch on the topic of decision-making, and how humans often make decisions without having all the data. Rex shares his belief that there are usually multiple reasons behind one decision and that it's important to give oneself grace when making mistakes and admit when a wrong decision has been made. This show is an insightful exploration of martial arts, self-improvement, and the importance of mindset and positive encouragement in pursuing personal goals. Whether you're a martial arts enthusiast or simply interested in personal growth, this episode offers valuable insights and inspiration.
iTeam is a network of CEO think tanks that brings top level CEOs together in private groups. The purpose is to provide a place to reflect on tough decisions or get honest feedback. With an emphasis on technology enablement, and a process to find, sharpen, and drive competitive edges forward, the results speak for themselves. They have identified and are addressing the somewhat hidden needs of high level CEOs. In this episode, I talk with iTeam founder and CEO, Thaddeus Rex, about what it means to run a business specifically designed to help other CEOs focus on their businesses. This includes analyzing processes, offering strengths where others are weak, and supporting and interacting in a mutually beneficial manner. All this creates a unique, and much-needed, pact of dedication between CEOs who might otherwise be alone in many circumstances and decision-making.Topics In This EpisodeThe pact that inspired iTeamInvestment and growth through Covid-19Quality control of a business when your product isn't actually a productAnalyzing potential fit of a CEO and business buildersSolving unsolvable problems - the right teamiTeam's current competitors and how iTeam is differentWhat makes a great facilitatorDifferentiation in startups to set yourself apartThaddeus' core philosophy about the purpose and impact of businessSome success stories and some struggles as iTeam members support each otherCultivating options for solutionsContact InfoThaddeus Rex website: thaddeusrex.com/iteamexperience iTeam (company) LinkedIn: linkedin.com/company/the-iteam Thaddeus Rex LinkedIn: linkedin.com/in/thaddeusrex TwitterFacebookiTeam (new website coming soon): thinkiteam.com
Few presenters have been compared to both Dale Carnegie and David Bowie. Fewer still have the honor of being called “part Monty Python, part Dr. Seuss” by the Washington Post. A PBS veteran, international keynoter, and award winning writer, Thaddeus Rex is an expert in Competitive Edge and founder of The iTeam, a private coaching group for GenX CEOs. A former Big Brother of America, active Rotarian, entrepreneur, speaker, three-time father, and lucky husband, Thaddeus loves finding time to give back. He finds real life more exciting than any video game, prefers reading over Youtube, and believes your ability to identify and apply Your Competitive Edge is key to helping the world realize all you have to offer. If you want to see more, or check out the iTeam, please go to: https://www.thaddeusrex.com
An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology. Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic advertising based on IP address. It's proprietary technology that's incredibly accurate and has a superb ROI. Listen as Eric shares the results of the campaigns they executed. Special Guests: Eric Richards, Marty Meyer, and Thaddeus Rex.
Today I have the absolute pleasure of speaking with part Monty Python/part Dr. Suess/complete expert in branding and messaging -- Thaddeus Rex. Join us as we chat about the science of charisma!
Today’s guest, Thaddeus Rex, is a Brand Strategist and Charisma Trainer. Before he was a brand expert, he learned about communication and storytelling as a musical artist, cast member of an Emmy Award winning PBS show, and motivational performer. As a career musician, Thaddeus quickly learned that there are hundreds of people with the same service or expertise you have to offer (and some will do it for free). Audiences wouldn’t come to hear guitar – but audiences might come to hear Thaddeus Rex… if he offers something unique. That’s why Thaddeus started developing stage shows to promote reading and motivate kids, and that gig highlighted his branding chops. People with products wanted Thaddeus’ help. They see him making a living off of nothing but stories – well they had products that people needed, but they didn’t have any good stories to help people understand why. Brands are made of three components: Stuff, Stories, and Audiences. A really good brand is a collection of stories pointing in the same direction to help your employees and audience understand what your stuff is, and why they want to be part of it Thaddeus has broken down the Five Factors that every competitor looks for in your stuff before they make a choice, and these are the factors that will give your business a competitive edge. He calls the training Checkmate Your Competitors. By understanding the Five Factors of Competitive Edge, you will be able to align your stories and stuff with your greatest strengths. Low Cost - The easiest way to differentiate your stuff, but it’s not usually sustainable. (That’s why we usually FLEE Cost, a useful mnemonic device for this list). Features - Whatever your stuff can do that the competitors can’t. In professional services, it's hard to build any features that your competitors can't do. Location - You’re in a place that your competitors can’t be. Experience - Most businesses spend a lot of time trying to create a good experience for their audience. We’re really proud of the experience that we’ve worked so hard to build, but it’s really just par for the course at this point. Experience is not typically a great way to distinguish yourself (unless you’re Disney). Esteem - Often overlooked, this is when your stuff builds an audience’s self-esteem. How can your business make someone feel good because they use your stuff? When you differentiate on cost, they can always find someone who is lower cost. When you differentiate on features, they can always find someone who has different expertise... But when you differentiate on esteem, and you have a cause that you believe in and your story communicates that to the customer, that's really hard for someone to copy. You can learn more about The Science of Charisma and improving your brand at ThaddeuxRex.com. Resources: Connect with Thaddeus: ThaddeusRex.com | Facebook | Twitter | LinkedIn Get a competitive edge with Checkmate Your Competitors Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine II & James H. Gilmore Production & Development for Improv Is No Joke by Podcast Masters Learn more about your ad choices. Visit megaphone.fm/adchoices
Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick their spots when choosing to answer haters’ criticisms. Hug Your Haters proves that approach to be a costly mistake. It's a great discussion of the culture of hospitality with Jay, joined by Jenn Lisak and Thaddeus Rex. Jay's book was written to provide quantifiable, statistical evidence of both the impact of poor customer service and how it can be reversed with great customer service.
Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk. They have great people, they have great products, and they may even have great clients... but they're struggling with growing their business and closing sales more effectively. At DK New Media, we're often asked to develop online authority for companies that lack the foundation of a brand to do so effectively. We've been enlisting the assistance of branding experts to do this - and Thaddeus Rex has been a rock star for us. That's actually a pun... Thaddeus started his career as a musician and entertainer, and he brings that expertise to companies to help them prosper.