Podcasts about competitive edge

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this powerful episode of The Competitive Edge, host Brian Covey sits down with Darryll Stinson—former athlete turned TEDx speaker, best-selling author, and transformational coach—for a deep dive into energy, intentionality, and overcoming adversity. Darryll shares his remarkable journey from battling depression and surviving suicide attempts to discovering purpose through faith and becoming a beacon of hope for others.Darryll also shares his signature "foundational flow" system, which helps high performers align their energy, schedule, and values through intentional daily practices. From managing emotions to preparing for impactful communication, Darryll unpacks the strategies that have shaped his success and fueled his mission to lead with authenticity and compassion.If you're ready to upgrade your personal leadership and operate at your highest level, this episode delivers both the heart and the tools.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this impactful solo episode of Solo Competitive Edge, Brian Covey dives into the transformative habit of Sunday Success Planning. Drawing from personal experience and years of leadership, Brian lays out a practical framework for taking back control of your calendar and your life.He reveals how a chaotic, reactive schedule once left him feeling overwhelmed and how committing just 30 intentional minutes each Sunday shifted everything. This episode is packed with actionable insights on how to structure your week for success by prioritizing family, health, and revenue-generating activities before letting work or distractions take over.If you want a powerful blueprint to lead with purpose, live with clarity, and grow with intention, starting every Sunday, tune in to the full episode here!

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Struggling to stand out in today's real estate market or wondering how top performers are still growing in a shifting economy?In this high-impact episode of The Competitive Edge, Brian Covey sits down with real estate powerhouse Josh Anderson to unpack the intricacies of today's housing market and what it takes to lead in real estate and in life. With nearly two decades of industry experience, Josh shares the importance of mastering hyper-local market dynamics, staying disciplined with time management, and cultivating a winning mindset through personal development.Tune in to gain insight into Josh's journey from investment banking to building a top-performing real estate team, and how staying true to the fundamentals - like consistent communication and clarity around one's ideal client - can drive sustainable success. The conversation also dives into leveraging LinkedIn for strategic storytelling, the transformative power of health and fitness, and how to lead with authenticity in a noisy digital world.Josh's advice for aspiring agents is both practical and inspiring: invest in yourself, surround yourself with mentors, and never stop learning. Whether you're new to real estate or a seasoned pro looking to level up, this episode is packed with real talk and actionable strategies that deliver a true competitive edge.

Kevin chats with Camp Jennings, co-founder of Henry North, a new search firm laser-focused on supply chain talent. After nearly a decade in sales and leadership at a Raymond dealership, Camp saw firsthand how much impact the right people make. That realization led to Henry North, a company built by industry insiders to help suppliers attract, hire, and retain the talent needed to keep up with today's evolving logistics landscape. In this episode, Camp shares what's driving change in hiring, how warehouse professionals can transition to the solution-provider side, and why 2025 is poised to be a significant year for career growth and recruiting.Learn more about Zebra Robotics here. Follow us on LinkedIn and YouTube.Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the show

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Struggling to get referrals? Wondering why your network isn't converting into real opportunities? Asking yourself why you're not top of mind when people need someone with your expertise?In this solo episode of The Competitive Edge, Brian Covey unpacks a powerful shift in mindset: success today isn't just about who you know—it's about who knows you, trusts you, and is willing to refer you when you're not in the room.Brian shares real stories and practical strategies on how to build a personal brand that stands out, demonstrate value with results, and grow your influence through intentional, trust-based networking. If you're ready to elevate your business and become the go-to in your space, this episode will show you how.

Unlock the investing wisdom of Warren Buffett and apply it directly to YOUR franchise journey! In this solo episode, Giuseppe Grammatico breaks down Buffett's 5 core rules for building wealth (Long-Term Vision, Staying Informed, Competitive Edge, Quality, Managing Risk) and shows how they translate into actionable strategies for franchise owners and aspiring entrepreneurs. Timeless advice for lasting success!Connect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/podcast/LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/Facebook: https://www.facebook.com/GGTheFranchiseGuideX: https://twitter.com/ggfranchguideInstagram: https://www.instagram.com/ggthefranchiseguide/YouTube: https://www.youtube.com/@ggthefranchiseguideApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmThe Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on Amazon.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Are you struggling to build a personal brand that actually drives business — or wondering how AI can give you a real competitive edge?In this dynamic episode of the Competitive Edge podcast, Brian Covey sits down with legendary entrepreneur and podcast host Brad Lea for an insightful conversation on building personal brands, harnessing the power of AI, and mastering the fundamentals of success. Brad shares how trust, energy, and consistent action have fueled his journey — leading his own podcast to generate over $6 million annually across 900 episodes featuring guests like Tony Hawk and Roy Jones Jr.Together, Brian and Brad explore how AI is reshaping business strategies, from content creation and course development to sharpening business insights. Brad also pulls back the curtain on how he uses AI to consult businesses and build a stronger digital presence, offering you actionable ways to overcome procrastination, refine your mindset, and develop the winning habits necessary for long-term growth.Want more from Brad Lea?Check out his top-rated podcast Dropping Bombs, grab a copy of his book The Hard Way, or connect with him directly at BradLea.com.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this deeply moving episode, Austin Hatch joins Brian to share his extraordinary journey of surviving two tragic plane crashes, the loss of his family, and his miraculous comeback that led him to play basketball at the University of Michigan. Austin opens up about the power of gratitude, resilience, and his unwavering growth mindset.He introduces his transformational GRIT Framework—Grit, Growth Mindset, Resilience, Integrity, and Team-First Mentality—which he lives by and teaches through his speaking career. Brian & Austin dive into how adversity can become a platform for purpose and leadership, and how seeking feedback is essential for growth.Austin's story is not just inspiring—it's a masterclass in mental toughness, purpose-driven living, and becoming better because of the challenges life throws at us.

Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims.  With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and dedication are reflected in his work: TRUEclaims succeeded where 19 other software companies failed over a 15-year stretch. Under Jeff's leadership, TRUEclaims has rapidly grown to serve over 100 personal injury firms, turning a frustrating and often-neglected part of the claims process into a streamlined, value-generating system. TRUEclaims empowers law firms by transforming vehicle damage claims into a seamless process and a powerful marketing asset, helping clients recover thousands—and even tens of thousands—of dollars more, faster. What you'll learn about in this episode:   1. Streamlined Report Generation for Faster Case Resolution - TRUEclaims software enables law firms to quickly generate diminished value and fair market value reports, saving time and improving accuracy. - Reports that once took hours now take minutes, accelerating case resolution and client settlements. 2. Increased Client Compensation Through Accurate Valuations - Accurate valuations from TRUEclaims often raise client compensation by thousands of dollars. - Law firms gain stronger leverage in insurance negotiations, leading to higher settlements and client satisfaction. 3. Competitive Edge in Client Acquisition and Retention - Integrating TRUEclaims into intake processes positions law firms as leaders in property damage claims. - Offering the software as a standard service helps firms stand out and attract more clients. 4. Flexible and Cost-Effective Pricing Model - Reports cost between $220 and $300, with bulk discounts available for high-volume firms. - Law firms have flexible billing options, including passing costs to clients or offering it as a value-added service. 5. Proven Impact on Settlement Outcomes - TRUEclaims has helped secure major settlement increases, including $49,000 for a Rolls Royce and $9,100 for a Ford F250. - Firms using the software achieve faster and larger settlements, benefiting both clients and attorneys.   Resources:  https://trueclaims.io/attorneys?partner=PILMMA   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this Competitive Edge episode, Brian Covey dives deep into a transformative concept: the impact of proximity. He challenges listeners to evaluate the people they spend the most time with—their core circle—and reflect on how those relationships either fuel their growth or quietly hold them back. Through personal stories and a powerful takeaway from a recent mastermind event with industry leaders like Cindy Ertman, Dave Savage, and others, Brian shares how the right environment and intentional conversations can unlock clarity, connection, and acceleration in your business and life.He introduces the idea of regularly auditing your relationships—your community, your circle, and your corner—to ensure you're aligned with people who energize and elevate you. With insights on presence, emotional awareness, and protecting your peace, Brian offers a practical roadmap for building a life and business surrounded by purpose-driven relationships. Whether it's a reset, a reframing, or a bold new direction, this episode is your invitation to elevate who you're becoming—starting with who you're around.

In this episode of The Carbon Compass, Chrissa Pagitsas (CEO, Pagitsas Advisors) joins Fanny Everard (Sustainability Program Manager, GBTA Foundation) to explore how sustainability drives business value, insights on GBTA Sustainability Summit, and why sustainability is good for business —despite policy rollbacks. Interested in continuing the conversation? Join Chrissa, Fanny, and other sustainability professionals in business travel on June 10th at the GBTA Sustainability Summit. https://sustainability-summit.gbta.org/registration/ The Carbon Compass is the sustainability and planet-focused subseries of the Business of Travel podcast. If you enjoyed this episode, please make sure to follow us on LinkedIn https://www.linkedin.com/company/the-gbta-foundation/   Music track is Space Jazz by Kevin MacLeod  Licensed under Creative Commons: By Attribution 3.0 License 

Download our award-winning app and enjoy access to all exclusive features. Click here to access on Apple or Android.Europe's energy-thirsty industries are suffering from high power prices, are at risk of being outpaced by global competitors and need to decarbonise to meet the European Union's green targets.The energy transition can help address all of this, by increasing electrification, energy efficiency, circularity and more to develop a decarbonised, competitive industry in Europe.On this episode, Adèle Naudy-Chambaud from Schneider Electric joins the Watt Matters team to discuss how Europe's industry can decarbonise over the next decade and what is needed from EU policy to support this.Enjoy the show!Download our award-winning app and enjoy access to all exclusive features. Click here to access on Apple or Android. Hosted on Acast. See acast.com/privacy for more information.

Join us for an engaging episode where we dive deep into the world of gaming and sports! Our hosts share their experiences with the competitive landscape of Marvel Rivals, discussing the challenges of ranking up and the importance of teamwork. The conversation shifts to the NFL, tackling the complexities of player evaluations and the impact of race in the league. We also explore the NBA, analyzing team dynamics, standout players like Halliburton and Trae Young, and the ongoing playoff battles. With a mix of humor and insightful commentary, this episode is a must-listen for sports fans and gamers alike! Tune in and be part of the discussion![00:02:41] Game frustrations and losing streaks.[00:06:20] NFL fan dissatisfaction with players.[00:08:18] Racism in professional sports.[00:10:36] Job qualification vs. perception.[00:15:39] Fandom and league indifference.[00:19:01] Halliburton's perceived lack of grit.[00:22:14] Leadership qualities in basketball.[00:26:17] Player toughness and perception.[00:32:13] Living in satire today.[00:35:32] Team vs. Individual Players.[00:40:35] Warriors and Rockets rivalry.[00:45:04] Team performance and trades.[00:49:41] Player development and mentorship issues.[00:51:20] Player frustrations and coaching challenges.[00:54:26] Kaminga's confidence and treatment.[00:58:39] Movie representation of the South.[01:02:57] Music and culture in film.[01:05:21] Sinister emotional tone in film.[01:12:03] Cultural impact of historical narratives.[01:14:06] Creative control in film making.[01:20:02] Vision in film making.[01:21:36] Historical references in movies.

Most restaurants accept drama and dysfunction as part of the business—but what if eliminating them was the key to higher profits and better retention? Lisa Schultz, Managing Partner of Zingerman's Roadhouse, has spent the last 20 years proving that culture is the real secret to success. By implementing no-drama leadership, open-book finance, and employee empowerment, she's built a restaurant where people don't just show up for a paycheck—they show up to be part of something bigger. In this episode, we explore how to build a drama-free workplace, get employees to think like owners, and create a sustainable, profitable restaurant culture. If you've ever struggled with turnover, toxic teams, or disengaged staff, this conversation is for you. To learn more about Zingerman's Roadhouse and their culture-first approach to hospitality, visit https://www.zingermansroadhouse.com. ____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:Yelp for Restaurants PodcastsRestaurant expert videos & webinars

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this episode of The Competitive Edge, Brian Covey welcomes high-performance coach Kristy Kuhl, whose journey from a one-stoplight town to corporate sales superstar and now elite coach serves as a blueprint for self-alignment and transformation.Kristy shares her transition from the high-stress world of medical device sales — notably with Intuitive Surgical's da Vinci robot — to a more purpose-driven life centered on coaching. Her story is a powerful reminder that success without alignment can lead to burnout. Kristy introduces listeners to the power of Human Design, situational leadership, and the role of fitness in mental clarity and peak performance.Together, Brian and Kristy unpack strategies for building self-awareness, curating your circle of influence, and creating a life and career in sync with your values. From navigating social media with intention to developing platforms that serve others authentically, this episode is packed with tools and takeaways for leaders, entrepreneurs, and anyone ready to grow.Tune in for an inspiring and practical conversation that will challenge you to look inward, take aligned action, and surround yourself with the right people to elevate your game.

#72: [Inside the Mind] Gary Christian: Cultivating A Competitive Edge and the Intangibles of Winning Golf Today, I'm joined by Gary Christian, the oldest professional golfer to ever earn his PGA Tour Card - at age 40! In today's episode, you'll learn: How Gary overcame setbacks, self-doubt, and financial struggles to reach the PGA Tour. Why not having a plan B can be the key to success. The importance of mental training and how it changed his career. How course strategy and emotional resilience separate great players from average ones. What club golfers can learn from PGA Tour pros about decision-making. The biggest mindset mistake single-digit golfers still make. Why every golfer needs a "why" and how to find yours. Get your pencils ready and start listening.  P.S. Curious to learn more about the results my clients are experiencing and what they say about working with me? Read more here. More About Gary Gary Christian is an English professional golfer who worked his way up through the ranks of golf with relentless perseverance and mental toughness.  Born in England, Christian played collegiate golf at Auburn University, where he honed his skills before turning professional. He spent years playing on mini-tours, including the Hooters Tour and the Nationwide Tour (now the Korn Ferry Tour), before finally earning his PGA Tour card in 2011 at the age of 40.  His story is a testament to perseverance, demonstrating that success in golf is as much about resilience and mindset as it is about talent. Learn more about Gary here. Play to Your Potential On (and Off) the Course Schedule a Mindset Coaching Discovery Call Subscribe to the More Pars than Bogeys Newsletter Download my “Play Your Best Round” free hypnosis audio recording. High-Performance Hypnotherapy and Mindset Coaching Paul Salter - known as The Golf Hypnotherapist - is a High-Performance Hypnotherapist and Mindset Coach who leverages hypnosis and powerful subconscious reprogramming techniques to help golfers of all ages and skill levels overcome the mental hazards of their minds so they can shoot lower scores and play to their potential. He has over 15 years of coaching experience working with high performers in various industries, helping them get unstuck, out of their own way, and unlock their full potential. Click here to learn more about how high-performance hypnotherapy and mindset coaching can help you get out of your own way and play to your potential on (and off) the course.  Instagram: @thegolfhypnotherapist  Twitter: @parsoverbogeys Key Takeaways: Your Mindset is the Ultimate Competitive Edge: Physical skill has a ceiling, but mental strength has unlimited potential. Commitment Over Interest: If you have a backup plan, you'll eventually take it. Go all in. Hard Work Alone Isn't Enough: If hard work was all that mattered, everyone would succeed. Smart, intentional work is the key. Embrace Discomfort: The conditions no one else wants to practice in are the ones that will make you stronger. Stay in the Fight: PGA Tour players don't beat themselves—they grind, they make smart decisions, and they give themselves chances. One Shot at a Time: Whether you're hitting a triple bogey or an eagle, give every shot your full attention and commitment. Make Mental Training a Priority: If you want to see real improvement, spend as much time training your mind as you do your swing. Key Quotes: "I didn't have a plan B, and that made all the difference."  "Golf is about turning fives into fours, not chasing birdies."  "Your swing can only get so good, but your mindset can always improve."  "I wanted to see how good I could get, without any excuses in the way."  "The best players don't beat themselves—they stay in the round, and let their game show up."  "Mindset training doesn't just help your golf game, it helps your life."  "Winning is about resilience, not perfection."  Time Stamps: 00:00 The Darkest Moment: A Golfer's Struggle 03:06 The Journey of Commitment and No Plan B 06:05 Mental Toughness: The Competitive Edge 08:54 The Importance of Mental Training 11:57 Shifting Focus: From Physical to Mental 15:10 Understanding the Mental Game 18:08 The Power of Commitment in Golf 20:59 Lessons from the Journey: No Regrets 24:06 The Role of Mental Training in Success 26:53 Finding Balance: Mental Health and Focus 31:43 The Journey Begins: From Humble Beginnings to Golf Aspirations 35:04 Overcoming Challenges: The Road to Professional Golf 39:31 The Mental Game: Building Resilience and Focus 45:25 Achieving the Dream: Earning the PGA Tour Card 50:27 Lessons from the Tour: Mindset of a Successful Golfer

Tonille Miller is a thought leader in the space of human flourishing and organizational transformation. She's an organizational psychologist, keynote speaker, and the author of The Flourishing Effect—a book that explores what it truly means for people to thrive at work and in life. She's spent years helping Fortune 500 companies, government agencies, and visionary leaders unlock the full potential of their people through cultures rooted in purpose, growth, and well-being. Tonille doesn't just talk about thriving—she builds the systems and strategies that make it possible. With a deep understanding of human behavior and a heart for positive impact, she's on a mission to change the way we work from the inside out. Get Your Copy of The Flourishing Effect: https://www.tonillemiller.com/bookThose with ears, let them hear.  Always love Ryan  Connect with TonilleWebsite: https://www.tonillemiller.com/LinkedIn: https://www.linkedin.com/in/tonillemiller/ Connect with Always Better than YesterdayWebsite: https://abty.co.uk/ Instagram: https://www.instagram.com/alwaysbetterthanyesterdayuk/  LinkedIn: https://www.linkedin.com/company/abty/ Men's Group: https://abty.co.uk/akira   Join our mail list here for exclusive content here:https://abty.co.uk/contact Sign up for our coaching here: https://abty.co.uk/coaching Thank you to our supporters Exhale Healthy Coffee.  Exhale is the first coffee to be sourced, roasted and lab tested specifically to maximise its antioxidant and anti-inflammatory potency. An independent lab test showed one cup of Exhale coffee has the same antioxidant power as 1.8kg of blueberries or 55 oranges! Get £10 off your first bag when you visit https://exhalecoffee.com/abtyPlease email your questions and comments to podcast@abty.co.uk  #TonilleMiller #WorkplaceCulture #TheFlourishingEffect

OpenAI's new o3 model feels almost criminal to use. Google is legit giving away its Gemini AI for free to millions. And Microsoft legit released an AI agent that can use a computer. Sheesh. Week after week, the pace of AI innovation is getting harder and harder to keep up with. Don't worry. We do that for you. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:OpenAI's $3B WindSurf Acquisition DealGoogle Launches Gemini 2.5 Flash ModelGoogle Veo 2 Video Tool ReleaseMicrosoft AI Computer Use Agent LaunchUS Ban Consideration on Chinese DeepSeekFree Gemini Advanced to US StudentsAnthropic's Claude Adds Google WorkspaceOpenAI Testing New Social Media PlatformGPT 4.1 API Model with 1M ContextOpenAI's O3 and O4 Mini ReleasedTimestamps:00:00 Intro03:43 OpenAI Eyes $3B Windsurf Acquisition06:54 Google Launches Gemini 2.5 Flash11:36 Google Unveils Veo 2 for Videos15:49 "AI Market Tensions: US vs China"20:10 Microsoft Unveils AI Automation Tool21:09 Microsoft AI Enhances Business Automation28:16 Claude's New Tool: Pricey Research Integration29:31 OpenAI Teams Lacks Gmail Integration33:10 OpenAI Testing Social Media Platform39:18 GPT-4.1's Competitive Edge in Coding43:19 AI Model Versions Overview45:49 Agentic AI: Workflow Evolution47:45 "O Four Mini Model Overview"52:20 Tech Giants Unveil AI ToolsKeywords:Microsoft, Autonomous AI Agent, Apps, Websites, Thinking Models, OpenAI, Large Language Model Modes, Google, Gemini AI, Tens of Millions, Claude, Anthropic, AI News, AI World, Grow Companies, Grow Careers, Generative AI, Acquisition, Windsurf, $3 Billion, Code Generation Market, AnySphere, Cursor, Annualized Recurring Revenue, AI Coding Startups, Codium, Competitive AI Space, Google Next Conference, Gemini 2.5 Flash, AI Model, Computational Reasoning, Pricing, Output Tokens, Reasoning Budget, Complex Problem Solving, Performance Benchmarks, Competitors, Claude 3.7, DeepSeek, OpenAI o4, AI Studio, AI-powered Video, Vios AI, v o two, Text-to-Video, Synth ID, Digital Watermark, WISC anime, White House Restrictions, NVIDIA AI Chips, Intellectual Property Rights, Trump Administration, Silicon Valley, DeepSeek Ban, Innovations in AI, Copilot Studio, Microsoft 365 Copilot, Automation, API Restrictions, AI Agents, Influencer Recommendations, Social Media Network, Sam Altman, ChatGPT, Image Generation, Grok AI Integration, SociSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this insightful episode of the Competitive Edge Podcast, Brian Covey sits down with Dr. David Boyd, founder of Blind Spot Medical, to discuss a transformative approach to healthcare that emphasizes prevention and proactive wellness.​Dr. Boyd introduces his POP framework—Prevention, Optimization, Protection, and Planning—as a comprehensive strategy to address the often-overlooked gaps in traditional medical practices. He underscores the importance of reliable health information, cautioning against the spread of misinformation by unqualified social media influencers.​Dr. Boyd gives valuable insights into the benefits of a higher-protein Mediterranean diet, the necessity of regular exercise and resistance training, and the critical role of routine lab work in maintaining optimal health. His approach empowers individuals to take control of their health journey, moving beyond reactive treatments to a more informed and proactive lifestyle.​This episode is a must-listen for anyone seeking to enhance their well-being and eliminate the blind spots in their healthcare routine!To learn more about Dr. David Boyd and explore how his proactive health strategies could benefit you, visit his website at davidboydmd.com.

This podcast segment uses fast food metaphors and real-world lending shifts to underscore the urgent need for modern mortgage technology, AI adoption, and visionary CTOs who drive growth, not just code.-----------------------------------------------------Allen Pollack, Tech ConsultantAllen Pollack, a Mortgage & Financial Services Technology Advisor, is a subject matter expert in the mortgage origination process along with software product management and software development.In today's financial services push to all things Digital, Allen has been helping lenders and financial services solution providers align their digital transformation and technology strategies by removing the human element of risk, and automating processes that drive efficiencies and margins into profits.Over the course of his career, Allen has co-created and developed technology business models that have birthed highly successful, innovative solutions and companies.Allen co-founded and served as CTO of New York Loan Exchange (NYLX), a loan product eligibility and pricing engine (PPE) that made an immediate impact on the industry, scaling the company quickly and forming partnerships with multiple mortgage and financial lending companies. In 2012, Allen was a co-founder of a merger between NYLX and Aklero Risk Analytics that created LoanLogics, A Mortgage Loan Quality and Performance Analytics company. Allen served as CTO where he continued to bring new and innovative product solutions to the market that made a significant impact to mortgage lenders that reduced risk, scaled business channels, and grew profits in a very competitive and highly regulated market.Allen is also is mortgage and finance technology contributor on a weekly live industry podcast, Lykken on Lending, and is launching a new podcast soon to be released, TechStack Radio, dedicated to technology and innovation in Financial Services.

Looking for a simple way to boost revenue while keeping parents happy? Hosting a "date night" at your child care center could be the perfect solution! In this episode, Brian and Carol share how offering a fun, safe night for kids while parents enjoy an evening out can set your center apart from the competition. Tune in to learn how to structure this event, price it, and even create a unique perk that keeps families loyal to your business!   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Today, we explore the world of tools to break down Snap-on. Snap-on has been around for over 100 years and operates with over a $17 billion market cap. It has continuously evolved the straightforward model of selling tools to specialists, like mechanics, into a durable business model while carving out a leadership position in the professional tools market. My guest is Matt Fleming, portfolio manager at William Blair. Matt gets into what makes Snap-on stand out, the early days of tool innovation, the relationship-focused sales team built around a franchise model, and a financing program that dates back to the very early days. If you've only lived in the world of DeWalt tools, you'll have some fun learning about the professional world through Snap-On. Please enjoy this breakdown of Snap-on.  Subscribe to Colossus Review For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. —- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Business Breakdowns (00:02:22) Understanding Snap-on's Market and Customers (00:06:19) Snap-on's Rich History and Evolution (00:15:03) The Financial Dynamics of Snap-On's Franchise Model (00:19:42) Snap-on's Competitive Edge and Innovation (00:22:32) Snap-on's Financial Model and Growth Drivers (00:24:28) Breakdown of Tool Industry Segments (00:25:39) Challenges in the Evolving Auto Repair Market (00:28:38) Historical Performance During Economic Downturns (00:30:25) Margin and Cash Flow Analysis (00:34:16) Capital Allocation and Risk Management (00:41:41) Valuation and Market Comparisons (00:44:58) Key Lessons from Snap-on

LeedConnect Pro's latest article highlights how AI will be a key competitive edge for businesses in 2025. It stresses AI's importance for survival and success, urging businesses of all sizes to leverage AI. The article is dor business owners. Read in full at leedconnectpro.net/insights LeadConnect Pro City: Tacoma Address: 1120 Pacific Ave Website: https://leadconnectpro.net

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/What does it really take to evolve from a high achiever to an impactful leader?That's the question this week's Competitive Edge Podcast explores with special guest Kendra Cook.Kendra's journey from receptionist to real estate powerhouse isn't just inspiring—it's packed with lessons on building a business and a life that align with your values. In this episode, she opens up about:– Why hiring early (and right) is a game-changer– The role journaling played in her personal transformation– The transition from producing to coaching—and what most people get wrong– What high performers do differently in business and lifeThis conversation is real, raw, and loaded with takeaways for anyone ready to grow in leadership, purpose, and impact.Be sure to check out Kendra's new book Embrace, Empower, Evolve—a practical and powerful guide to journaling for clarity and transformation!

In this episode of our 'Don't Panic, It's Just Data' podcast series, Christina Stathopoulos, Founder at Dare to Data, speaks with Matthew Cawsey and Arnjah Dillard from Stibo Systems. Matthew and Arnjah explain the importance of CMDM and CXDC for maintaining positive customer engagement. Learn how to move from basic personalisation, ethically use data, leverage AI for a better customer experience. Let's transform your messy data into a competitive advantage.

Episode Overview: In this no-holds-barred, no-guest-needed episode, John Kitchens is joined by powerhouse leaders Al Stasek and Jay Kinder to dive into one of the biggest updates in the EXP Realty ecosystem: co-sponsorship. They're breaking down exactly what this means, why it's a game-changing evolution in agent collaboration, and how it's going to unleash a new wave of growth, momentum, and shared success for the real estate industry. From the painful “figure it out” era of traditional brokerages to this new era of agent-centric innovation, the guys unpack why this shift matters for you—whether you're brand new, scaling a team, or ready to partner at a higher level. If you've ever felt stuck in a silo, on an island, or unsure how to scale your real estate business without burning out or burning bridges—this one's for you. Key Takeaways: Co-Sponsorship is a Game-Changer What co-sponsorship actually is and how it works in EXP's new model. The difference between legacy silos and collaborative partnerships that drive real growth. How agents across org lines can now partner to add value—without losing revenue.   EXP's Competitive Advantage, Explained Why EXP's alignment of compensation and collaboration sets it apart from copycat models. The hidden truth about why traditional brokerages fail agents—and how EXP fixes that. Real-world results: Helping agents win more deals through done-for-you lead gen, AI, and systems.   The Math Doesn't Lie Why it's always about the math—and why old-school splits no longer make sense. Jay shares his $40M+ revenue share insights and why he's investing even more into agent success. The numbers behind growing a scalable real estate business without trading time for dollars.   Value, Trust & Authentic Growth Why the new real estate game is about discipline over disruption. How to build real trust (authenticity x time) and why that's EXP's unfair advantage. Why people don't join a brokerage—they join people who can make their lives better. Resources & Links: Learn more & connect with John: johnkitchens.coach Join the movement: HoneyBadgerNation.com Interested in co-sponsorship or partnering? DM John, Al, or Jay on socials.   “You're not joining a brokerage—you're joining people who can change your life.” – Jay Kinder   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Highlights from their conversation include:Introducing Marc and Ian and the New Book (0:41)Defining Modern Industrial Policy (4:33)Industry-Based Economic View (5:35)Importance of Industry Selection (7:23)Global Perspectives on Industrial Policy (11:25)Three Pillars of Industrial Policy (17:26)List of Industrial Policy Tools (19:16)Granularity of Industrial Policy (25:27)Role of Tariffs in Industrial Policy (26:49)Workforce Development and Automation (29:00)Future of U.S. Industrial Policy (30:58)Challenges of Policy Silos (31:36)Hope for Unified Discipline in Industrial Policy (32:24)Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.Find out more at: https://www.dynamo.vc/

Host Chris Caputo begins the show welcoming Joe Tartamella, the head coach of the St. John's University women's basketball team. The primary focus of their discussion is the recent NCAA women's basketball championship victory by the University of Connecticut, which marks the school's twelfth title. Coach Tartamella provides an in-depth analysis of UConn's performance, emphasizing the unique attributes that set the team apart, including their formidable talent and the strategic leadership of Coach Gino Auriemma. He articulates how UConn's players consistently rise to the occasion, showcasing their ability to dominate in high-pressure situations. Throughout the conversation, Tartamella reflects on his extensive experience within the Big East Conference, highlighting the challenges and competitive nature of facing UConn multiple times over the years. He outlines the intricacies of game planning against such a powerhouse, stressing the importance of mental preparation, tactical execution, and the necessity for his players to remain composed and focused. The discussion evolves to encompass the overall growth and visibility of women's basketball, with Tartamella acknowledging the impact of rising stars such as Caitlin Clark in garnering increased attention for the sport. As the episode continues, co-host Mike Guidone joins by phone, shifting the focus to the men's NCAA tournament and providing insights into the dynamics of the upcoming championship game. The hosts engage in a thoughtful dialogue about the evolution of college basketball, the significance of coaching strategies, and the critical role that both men's and women's teams play in elevating the sport to new heights. This episode not only provides a comprehensive analysis of the championship but also celebrates the progress and future potential of women's basketball in the collegiate arena.

This episode of Spotlight on Soybeans highlights The Yield Partnership, supported by commodity checkoff investments, which aims to attract manufacturing enterprises to Missouri. The focus is on food and beverage projects, with a commitment to high-touch, high-customer service to compete with other states.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this powerhouse episode, Brian Covey sits down with Darren Langille, a real estate leader who's helped close over $6 billion in sales and leads a team of 110+ agents. But this conversation goes way beyond numbers.Darren breaks down the real game-changer: building a business that serves your life—not the other way around. From managing wealth the smart way, to structuring lean, scalable teams, to the power of "pull goals" that go deeper than income targets—this episode is packed with real talk and actionable strategies.Whether you're a team leader, solo agent, or entrepreneur trying to level up with more clarity and freedom—this episode is for you.

In this episode, Chris talks to Brea Brand, founder of the Australian-based magnetic tile company Connetix.With a combination of passion, creativity, and a commitment to excellence, Brand and her company have made a strong entry into the highly competitive magnetic tile business.How she's built the brand and kept the focus on kids' play experiences make this a great conversation with some great tips for other visionary entrepreneurs.

In this episode, we're speaking with David Villaseca, Chief Digital Officer at Moeve, a global energy company based in Southern Europe. Tom Soderstrom, AWS Enterprise Strategist, interviews David about Moeve's bold pivot to sustainable energy and reveals how Moeve's "Positive Motion" strategy, including divesting 70% of its oil assets, is driving both environmental impact and business growth. By 2030, Moeve aims to reduce its carbon footprint by 55% and derive over half its EBITDA from renewable sources. Their "Green Digital" approach, leveraging IoT, AI, and data analytics, has yielded impressive returns, with some AI initiatives seeing ROIs exceeding 300%. Join us to hear why sustainability isn't just ethically sound, but can also be highly profitable, attracting sustainability-minded customers and top talent while positioning companies like Moeve as trendsetters in their industries.

Unsupervised Learning is a podcast that interviews the sharpest minds in AI about what's real today, what will be real in the future and what it means for businesses and the world - helping builders, researchers and founders deconstruct and understand the biggest breakthroughs. Top guests: Noam Shazeer, Bob McGrew, Noam Brown, Dylan Patel, Percy Liang, David Luan https://www.latent.space/p/unsupervised-learning Timestamps 00:00 Introduction and Excitement for Collaboration 00:27 Reflecting on Surprises in AI Over the Past Year 01:44 Open Source Models and Their Adoption 06:01 The Rise of GPT Wrappers 06:55 AI Builders and Low-Code Platforms 09:35 Overhyped and Underhyped AI Trends 22:17 Product Market Fit in AI 28:23 Google's Current Momentum 28:33 Customer Support and AI 29:54 AI's Impact on Cost and Growth 31:05 Voice AI and Scheduling 32:59 Emerging AI Applications 34:12 Education and AI 36:34 Defensibility in AI Applications 40:10 Infrastructure and AI 47:08 Challenges and Future of AI 52:15 Quick Fire Round and Closing Remarks Chapters 00:00:00 Introduction and Collab Excitement 00:00:58 Open Source and Model Adoption 00:01:58 Enterprise Use of Open Source Models 00:02:57 The Competitive Edge of Closed Source Models 00:03:56 DeepSea and Open Source Model Releases 00:04:54 Market Narrative and DeepSea Impact 00:05:53 AI Engineering and GPT Wrappers 00:06:53 AI Builders and Low-Code Platforms 00:07:50 Innovating Beyond Existing Paradigms 00:08:50 Apple and AI Product Development 00:09:48 Overhyped and Underhyped AI Trends 00:10:46 Frameworks and Protocols in AI Development 00:11:45 Emerging Opportunities in AI 00:12:44 Stateful AI and Memory Innovation 00:13:44 Challenges with Memory in AI Agents 00:14:44 The Future of Model Training Companies 00:15:44 Specialized Use Cases for AI Models 00:16:44 Vertical Models vs General Purpose Models 00:17:42 General Purpose vs Domain-Specific Models 00:18:42 Reflections on Model Companies 00:19:39 Model Companies Entering Product Space 00:20:38 Competition in AI Model and Product Sectors 00:21:35 Coding Agents and Market Dynamics 00:22:35 Defensibility in AI Applications 00:23:35 Investing in Underappreciated AI Ventures 00:24:32 Analyzing Market Fit in AI 00:25:31 AI Applications with Product Market Fit 00:26:31 OpenAI's Impact on the Market 00:27:31 Google and OpenAI Competition 00:28:31 Exploring Google's Advancements 00:29:29 Customer Support and AI Applications 00:30:27 The Future of AI in Customer Support 00:31:26 Cost-Cutting vs Growth in AI 00:32:23 Voice AI and Real-World Applications 00:33:23 Scaling AI Applications for Demand 00:34:22 Summarization and Conversational AI 00:35:20 Future AI Use Cases and Market Fit 00:36:20 AI Education and Model Capabilities 00:37:17 Reforming Education with AI 00:38:15 Defensibility in AI Apps 00:39:13 Network Effects and AI 00:40:12 AI Brand and Market Positioning 00:41:11 AI Application Defensibility 00:42:09 LLM OS and AI Infrastructure 00:43:06 Security and AI Application 00:44:06 OpenAI's Role in AI Infrastructure 00:45:02 The Balance of AI Applications and Infrastructure 00:46:02 Capital Efficiency in AI Infrastructure 00:47:01 Challenges in AI DevOps and Infrastructure 00:47:59 AI SRE and Monitoring 00:48:59 Scaling AI and Hardware Challenges 00:49:58 Reliability and Compute in AI 00:50:57 Nvidia's Dominance and AI Hardware 00:51:57 Emerging Competition in AI Silicon 00:52:54 Agent Authentication Challenges 00:53:53 Dream Podcast Guests 00:54:51 Favorite News Sources and Startups 00:55:50 The Value of In-Person Conversations 00:56:50 Private vs Public AI Discourse 00:57:48 Latent Space and Podcasting 00:58:46 Conclusion and Final Thoughts

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Wondering where to start when it comes to leveling up your business, mindset, or life?In this episode, Brian Covey sits down with real estate powerhouse Joshua Smith — a man who's sold over 7,000 homes and built a top-ranked podcast with over 10 million downloads. But behind the numbers is a powerful story of transformation.From hitting rock bottom to becoming one of the most driven leaders in the game, Josh shares the mindset shifts, strategies, and clarity that turned his life around. They talk real estate, leadership, resilience, and how to play offense when the market shifts.If you've been looking for the roadmap to clarity, growth, and high performance — this is the episode you've been waiting for. Tune in and take notes.

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/This episode of the Competitive Edge podcast features Darren Copeland, CEO of Summit Lending, sharing the habits and strategies that have fueled his success in the mortgage industry. The conversation covers the power of a strong morning routine, the 5 by 5 gratitude video strategy, and the Green Zone concept—a system for dedicating three hours daily to high-impact activities that drive real results.Darren emphasizes that relationships, not transactions, build long-term success, and explains why value-driven conversations are the key to winning in today's market. Packed with actionable insights, this episode is a must-listen for anyone looking to elevate their business and mindset.

From Respiratory Therapy to Medical Sales Powerhouse: The Journey of Jaclene Corstorphine   Jaclene Corstorphine, known as the “Queen of Atlanta in Disrupting Technologies,” joins this episode to share her journey from respiratory therapy to pioneering medical device sales. She takes us behind the scenes of introducing groundbreaking technologies like the NanoKnife, offering an insider's perspective on how innovation is transforming prostate cancer treatment.   In this episode, you'll learn: How Jaclene transitioned into medical sales and made an impact in the field The role of disruptive technologies in shaping modern healthcare Strategies for building strong physician partnerships and overcoming industry challenges How to balance a demanding career with family life and maintain a competitive edge   Jaclene's story is a masterclass in adaptability, perseverance, and seizing opportunities. She also shares key insights on navigating the evolving medical sales landscape. Meet the guest: Jaclene Corstorphine is an accomplished medical device sales representative with over 20 years of experience in the industry. Starting her career as a respiratory therapist in Atlanta, she transitioned into sales by leveraging her clinical background. After gaining initial experience in home medical sales, she moved into the medical device space, excelling in various specialties, including wound care, cardiovascular sales, and neuromodulation. Currently, she focuses on disruptive technology in urology oncology, selling the innovative NanoKnife system, which offers a non-invasive alternative for treating prostate cancer. Known for her strategic approach and flawless follow-up, Jaclene is passionate about improving patient outcomes and mentoring others in the field.   Connect with Jaclene: LinkedIn Connect with me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How » Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today!  

On the latest episode of Unsupervised Learning, Jacob is joined by two of the most influential minds in AI today. 

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Struggling to scale your real estate investments or maximize your returns? In this episode of The Competitive Edge, Jean Klinkhamer, a seasoned real estate investor and hard money lender, shares the proven strategies that have helped him—and countless others—build wealth faster while minimizing risk.He breaks down the biggest mistakes investors make and how to avoid them, plus actionable insights on: ✅ How hard money lending can provide consistent 10% returns

In Episode 219 of The Business Development Podcast, Kelly Kennedy takes on one of the most overused and misunderstood concepts in business—authenticity. Everyone talks about it, but what does it actually mean? Why do so many people struggle to embrace it? And more importantly, how does authenticity impact business, branding, and success? Kelly breaks down the five biggest reasons people avoid being their true selves—fear of judgment, the need for acceptance, fear of failure, societal conditioning, and a lack of self-awareness. But knowing these barriers isn't enough—this episode is about taking action. Kelly lays out five powerful steps to start showing up as your authentic self, build real trust, and turn authenticity into a competitive edge. He challenges listeners to stop holding back, rethink failure, and start making choices that align with who they really are. If you've ever hesitated to speak your truth, worried about what others think, or struggled to stand out in a crowded market, this episode will change your perspective. Authenticity isn't just about feeling good—it's the key to deeper connections, stronger influence, and lasting success. Key Takeaways: 1. Authenticity is a choice—you have to actively decide to show up as your true self every day. 2. Fear doesn't mean stop—it means you're growing, and stepping into something bigger. 3. People are drawn to realness, making authenticity the fastest way to build trust in business. 4. The biggest roadblock to authenticity is the fear of judgment—but most people respect honesty. 5. In a crowded market, being authentic is your biggest differentiator—no one can replicate you. 6. Saying no to things that don't align with you is just as important as saying yes to the right ones. 7. Speaking your truth in small ways daily helps build confidence and makes authenticity a habit. 8. People often hold back because of past conditioning—it's time to unlearn what doesn't serve you. 9. Failure is part of growth—every step outside your comfort zone is a win. 10. Authenticity isn't just personal—it's a business strategy that leads to trust, engagement, and sales.Master Business Development with Kelly Kennedy – Book Your Free Discovery Call Success isn't luck—it's strategy. Get the tools, confidence, and proven frameworks to close more deals and scale your business. ✔ Actionable strategies to generate leads & grow revenue ✔ Personalized coaching tailored to your goals ✔ A roadmap to business development mastery Ready to level up? Book your free discovery call now

Send us a textUnlock Proven Strategies for a Lucrative Business Exit—Subscribe to The Deep Wealth Podcast Today

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this episode of the Competitive Edge Podcast, Alexi Michael, a top entrepreneur and barber - Founder of LearnToCut, shares his incredible journey from a tough childhood to becoming a leader in the barbering industry. He dives deep into the power of personal branding, the importance of social media, and building a business rooted in passion and skill.Alexi explains how mastering the fundamentals, surrounding yourself with the right team, and staying adaptable can accelerate business success. He also opens up about his challenges with public speaking, scaling a team, and maintaining long-term growth—offering actionable insights for entrepreneurs, barbers, and anyone looking to level up their personal brand.Tune in to hear how Alexi built his empire and what lessons you can apply to your own journey!

Our guest on the podcast today is Ashish Kothari, an executive coach, author, consultant, and founder of Happiness Squad, a company focused on helping individuals and organizations make flourishing their competitive edge and operate at their fullest potential. Ashish is the author of the best-selling book “Hardwired for Happiness” in which he outlines an easy-to-follow recipe that can help anyone increase joy, health, love and meaning in their lives.Prior to starting Happiness Squad, Ashish Kothari was a Partner at the global management consulting firm, McKinsey & Company and spent over two decades helping thousands of leaders and their organizations achieve breakthrough performance through increasing their effectiveness, building more human centric cultures, and transforming capabilities at scale. Ashish has a Masters in Business administration (MBA) from Chicago Booth and a Bachelors and Masters degree in Chemical Engineering from Indian Institute of Technology, Mumbai, India. He is married and lives in Boulder, Colorado with his wife, Lizzie, his son, Ashwin and their pug, Hufflepuff.In today's episode, you'll hear Ashish speak to the essence of what it means to truly flourish in both personal and professional realms, challenging the conventional dichotomy between success and well-being. He presents the argument that true flourishing can, in fact, be a competitive advantage both in the workplace and in life. With insights drawn from various disciplines, including neuroscience, positive psychology, and ancient spiritual texts, Ashish shares the latest research and practical strategies for shifting from mere survival to genuine thriving.Through exploring human connection, mindfulness, and the power of being present, this episode offers actionable wisdom for anyone seeking to transform their life and work. We discuss the complexities of modern life, examining why so many people feel stuck in survival mode and how they can break free to lead more meaningful, connected, and joyous lives. Join us as we uncover the profound shift from surviving to thriving and learn how to make flourishing your ultimate competitive edge.Key TakeawaysAshish's perspective on why we aren't flourishing and what we can do about itHow so many of us are asleep in our busy livesWhat the research shows about society, our patterns, and behavior for flourishing and where we're strugglingBecoming self-authored with validations from neuroscience and positive psychologyHow leveraging data is so important to systemic changeSimple practices to integrate mindfulness into daily routinesEpisode Resources:Happiness Squad WebsiteAshish Linkedin ProfileBOOK: Hardwired For Happiness by Ashish KothariSacredChangemakers.comOur Sacred CommunityJayne Warrilow on LinkedinThank you to our sponsor:A huge thank you to our Inner Circle members, podcast sponsors, and extended Sacred Changemakers community, all of whom are visible on our website and helping us make a global impact aligned with the United Nations Sustainable Development Goals.If you would like to support our show:Please rate, review, and subscribe to the podcast on

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Are you looking to scale your business, build an unstoppable brand, or master real estate investing? Then this episode is for you. Grant Cardone joins Brian Covey on Competitive Edge to break down his 10X philosophy, the mindset shifts needed for massive success, and the exact strategies that took him from 260 apartments in 2010 to over 15,000 units today.In this episode, you'll learn:The 10X Rule – why thinking bigger and taking massive action is the only way to grow.Becoming the Best-Known Brand – how to dominate your market through visibility and social media.Smart Debt Strategies – why leveraging debt properly can be a tool for wealth creation.Winning in Today's Market – how to attract high-value opportunities and stand out in a crowded space.The Future of Real Estate Investing – an inside look at Cardone's new real estate-Bitcoin fund and why it's a game-changer.Cardone also shares exclusive details on his final 10X Growth Conference in March 2025, which promises to be his biggest and best event yet.

Learn how thinking like a racer can help you move faster and smarter in business. Winning in racing isn't just about being the fastest on the track—it's about strategy, precision, and making the right moves at the right time. The difference between first place and 20th can be a fraction of a second, just like the difference between a struggling business and a thriving one can come down to small, strategic shifts. Success in both worlds requires optimization, branding, and the ability to adapt quickly to new challenges. In this episode, we're exploring the surprising connections between racing and business, including: The Power of Incremental Gains – Why small, smart changes make the biggest impact Building a Personal Brand – How reputation and visibility can fuel long-term success The Importance of Data – How to remove guesswork and make informed decisions that drive results We'll also discuss the biggest mistakes people make—both in racing and business—and how to avoid them. Whether you're an entrepreneur or just looking to improve your competitive mindset, you'll walk away with actionable strategies you can use right away. Joining me today is Branson Gaudet, an 18-year-old race car driver with a passion for both motorsports and entrepreneurship. Branson is learning firsthand how to combine talent with business savvy to accelerate his career. In this conversation, he shares his journey, lessons from the track, and how thinking like a business owner is helping him become a better competitor. Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Send us a textDive into the mind of Head Coach John Dowling, who recently guided McLean High School (VA) to its first state baseball championship. In this episode, Coach Dowling reflects on the thrilling journey of winning, delving into the mental adjustments necessary to maintain focus and manage increased expectations as reigning champions. He highlights the pivotal role assistant coaches play in the development of players, sharing insights on fostering a competitive spirit while nurturing young talent.Throughout our discussion, Dowling emphasizes the art of creating competitive environments during practice, ensuring players not only develop technical skills but also the performance mindset crucial for success. He candidly shares advice on structuring a challenging schedule, acknowledging that tough match-ups are vital for genuine growth on the field. Listeners will also gain invaluable insights into forming meaningful connections within the baseball community, a key ingredient in crafting a vibrant program that is fueled by enthusiasm and ongoing support. As the episode unfolds, Dowling's vision for nurturing a culture of resilience and adaptability shines through, providing takeaways that apply to coaches, players, and sports enthusiasts alike. Don't miss this deep dive into winning strategies and pivotal lessons learned in the game. Tune in, subscribe, and let us know your thoughts!Join the Baseball Coaches Unplugged podcast where an experienced baseball coach delves into the world of high school and travel baseball, offering insights on high school baseball coaching, leadership skills, hitting skills, pitching strategy, defensive skills, and overall baseball strategy, while also covering high school and college baseball, recruiting tips, youth and travel baseball, and fostering a winning mentality and attitude in baseball players through strong baseball leadership and mentality.Support the show Follow: Twitter | Instagram @Athlete1Podcast https://www.athlete1.net Sponsor: The Netting Professionals https://www.nettingpros.com

Ray Bayat joins The Better Than Rich Show to share how he redefined success beyond business, embraced personal growth, and learned the value of resilience. He discusses the challenges of commercial real estate investing, the importance of endurance events, and why relationships are the foundation of a thriving business and life.Chapters: 00:00:00 - Blueprint of a Legacy 00:01:43 - Chasing Progress Like a Habit 00:03:41 - Grit, Growth, and Generations 00:07:04 - Walking the Tightrope: Needs vs. Impact 00:17:49 - Miles Traveled, Values Cemented 00:21:20 - The Compass of Family Culture 00:24:16 - The Real Estate Awakening 00:29:21 - Decoding Shopping Centers Like a Pro 00:31:44 - Retail's Shape-Shifting Future 00:35:58 - Empathy as a Competitive Edge 00:36:48 - Books That Reshape Your ThinkingConnect with Ray: NetCo Investments: Book Recommendations: Think and Grow Rich by Napoleon Hill Lovable by Kelly Flanagan Screen-Free Parenting by Hal Runkel The Gift of Failure by Jessica Lahey No More Mr. Nice Guy by Robert GloverConnect with The Better Than Rich: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠TikTok

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this episode of The Competitive Edge, NBA skills coach and performance expert Drew Hanlen shares the mindset, discipline, and sacrifices that separate the best from the rest. From his journey as an undersized college basketball player to coaching superstars like Jayson Tatum and Joel Embiid, Drew breaks down the habits that drive long-term success.Brian and Drew dive deep into the power of discipline, the importance of small, consistent actions, and why inner peace is the foundation of achieving external success. Drew also reveals practical strategies for overcoming self-imposed limitations, visualizing success, and staying committed to high-performance habits.This episode is a must-listen for anyone looking to reframe their mindset, eliminate excuses, and take control of their future.For more from Drew Hanlen, visit drewhanlen.com and check out his new book, Stop Bullshitting Yourself—a no-nonsense guide to breaking through mental barriers and reaching your full potential.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/In this episode of The Competitive Edge Podcast, Brian Covey sits down with world-renowned speaker, author, and sales expert Phil Jones to uncover the secrets of effective communication. Phil shares how the right words, delivered at the right time, can make all the difference in sales, leadership, and everyday interactions.He introduces his powerful "OFQ" framework (Opening Fact Question, Past, Present, Future) to help guide conversations that build trust, create curiosity, and drive meaningful outcomes. They also dive deep into how to overcome self-sabotage, eliminate overthinking, and ask better questions that lead to long-term success—all key takeaways from Phil's bestselling book, Exactly What to Say.

Think being ultra-competitive means destroying your opponents? Think again. Dr. Alex Auerbach, former Senior Director of Wellness for the Toronto Raptors, reveals what Kobe Bryant and Michael Jordan really focused on to become champions – and it's not what you think. Drawing from his experience with elite athletes and insights from NBA legends, Dr. Auerbach shares how pickleball players can develop an unstoppable competitive mindset without losing themselves in negativity. His approach transforms how players think about competition and resilience. Learn: Why focusing on winning actually holds most players back The surprising truth about how champions view competition What Steph Curry's mindset reveals about true competitive greatness How elite athletes turn setbacks into fuel for growth The exact timeline champions use to process losses Download AIM7 and use it for free. Get 1 on 1 mental performance coaching with Momentum Labs, tell them AIM7 sent you. Connect with Alex on X & LinkedIn Get my weekly newsletter - Adaptation Book Erik for your next event Quotable moments: "The single thing they focused on most is not dominating the other team, it's becoming the best that they can be." - Dr. Alex Auerbach "If you're focused on becoming the best version of yourself, you start to see setbacks just as a sign that there's more work to do." - Dr. Alex Auerbach "The only way it actually works to get better is to extract the learning and put it into real practice." - Dr. Alex Auerbach ABOUT THE BLUEPRINT PODCAST: The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself. On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense. Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, the #1 pickleball health and performance app that helps pickleball players win more, recovery faster, and prevent pain and injury. SUPPORT & CONNECT Instagram - https://www.instagram.com/erikkorem/ Twitter - https://twitter.com/ErikKorem LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ Facebook - https://www.facebook.com/erikkorem Website - https://www.erikkorem.com/ Newsletter - https://adaptation.beehiiv.com/subscribe See omnystudio.com/listener for privacy information.