Podcasts about Synergy

Kiera is joined by Ted Osterer of Synergy Dental Partners to talk about the money field of dentistry in this moment of 2025, including tariffs, negotiating and raising fees, finding supplies, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:01) Hello, Dental A Team listeners. This is Kiera. And today I am jazzed. I have a super fun guest on the podcast today. We're going to talk about the tariff sheriff, how that's impacting dentistry, the rise of dental supply costs, and honestly what to do because I'm so annoyed by all these pieces. What's the economic outlook? How do dentists freaking survive? Like, gosh, it just seems like a funny world out there. But we have Ted Osterer. He is with Synergy. I love this buying group. I think they're   Absolutely incredible. We're gonna shed some light for you guys. So Ted, welcome to the show today. How are you?   Ted Osterer (00:32) I am doing very, very well. Thank you so, so much for having me. Congratulations on your thousandth episode recently. I'm happy to be a part of this and any value I could bring to your listeners, hey, we're all better for it.   Kiera Dent (00:39) Thank you.   Well, thanks, Ted. And yes, ⁓ I'm still in utter awe that we hit a thousand episodes. Like when I started this, it was just a whim, a pipe dream. Jason and I were hiking. It's not a joke. I literally was hiking half-dome. Mind you, Jason had said, hey, let's go down to Yosemite. I'd love a nice relaxing weekend down there. And I had learned that you could go get, like, this is prior. You can't do this anymore. That you could get these like day passes, like these day camping passes. And if you just went and sat at this little lodge for a few hours.   So I was like, Jay, yeah, of course we'll go down there for this very calm, welcoming, welcome, like very easy, relaxing weekend. Little did he know I had full plans to try and get half dome tickets and like hike half dome. I even brought the gloves, like I was ready to go. And sure enough, I got the lottery, got the tickets. Jason was like, what the heck? We're going to freaking hike half dome. Like, Kiera, we haven't even prepped for this. We haven't done any of this. We don't even have a hotel. We got a hotel an hour away. We had to drive an hour outside of town. It was the nastiest hotel. They were like,   I'm not even joking. There was like hair and like this little pill on the pillow that were not ours. Jason's like had the worst sleep of his night and I'm like listen there's no hotels around me of 70. Like we're filing so we had a place. We went back super early the next morning to hike Half Dome and lo and behold on our hike I said Jay I think we need to build a podcast. This is where it all started. It was like one of those things that I never imagined a thousand episodes would hit and here we are.   Ted, you're hanging out with me a thousand in. And I think it's just fun because of all the value, all the stories, all the people. And like you and I were talking about pre-show, the podcast is really just a place where I get to selfishly hang out and just have a good conversation with people that I like. I get to meet new people in the industry. And as a byproduct of my nerdiness and excitement of meeting people, all of our listeners get benefited by this. So Ted, I'm so happy you're a part of this. Thank you for that. ⁓   Outside of Yosemite, let's talk about the rising cost of dental supplies, the tariffs, how this is going to impact. Because I know people are really nervous about it. I see in lots of dental groups out there, and you guys are really great. That's why I had you come on, because I think you're a huge solution to these problems. So take it away, Ted also, so the listener know how on earth did you even get into dentistry? Let's talk about that first, and then let's talk about what this even looks like for dental practices long-term.   Ted Osterer (03:00) How did I get into dentistry? ⁓ It was fate, it was just destiny. Growing up, I had 13 teeth pulled. I had braces for five years and it was like, well, I'm here for life, I guess. And this is just how we can all grow as a unit. ⁓ I've been in dentistry for about 15 years now. I started out as a dental supply rep. I was going door to door for over five years and...   funny enough that, you know, this isn't the, I grew up in the New York area. This is the major metropolitan New York area. And I had a really good buddy and he was like, I think you'd be a really good fit actually managing anal practices. And I can actually introduce you to someone. And it was like a small like eight practice group. I can introduce you to somebody, the practice on the Upper East Side of Manhattan. Go see if you'd be a good fit. And I'm just kind of like, sure, guess. know, it's like always like have a conversation.   And I had a conversation and sure enough, I got along really well with a particular office manager ⁓ from this group and I went to go work for this office manager. ⁓ Within three months, I had my own practice. I was a practice manager. You know, it's so funny going from a supply rep to an office manager, right? I learned the first and I'm not saying this is everybody, but I learned the first day of being in a dental office that I knew nothing.   Kiera Dent (03:59) Yeah.   Ted Osterer (04:29) about what happens in a dental office, right? Like I'm like, could, God, it's gonna be a piece of cake. I've been in dentistry for five years. And so I could tell you how strong and impressive material was. That does not help with insurance codes or posture downgrade or presenting treatment or creating a schedule or reading a schedule, anything like that. So, much respect to everyone that manages offices that's listening right now that my goodness, you're fighting the good fight. Keep up the good work. ⁓   Kiera Dent (04:40) does not.   Agreed.   Ted Osterer (04:57) I did that for some time. I was recruited to work for care credit. I oversaw New England for a few years where then they moved me to South Florida. And then a few months after that, I was recruited by Synergy. I've been here since 2021. And this is really, really cool. You know, I came to Synergy because the message was, do you want to make an impact in the dental world? You know, like you love what you do, but do you really want to make an impact? Do you want to help independent dentistry? And I was like,   man, what a line, right? Like I was suckered in and I really wanted to make a difference. And sure enough, almost four years later, we're still here at, you know, we're the largest dental buying club in the country. We are the fastest growing dental buying club in the country. And we're just trying to preserve independent dentistry by giving them the same supply and overhead cost at a 20 plus practice DSO would get. that, know, we were founded by dentists. It was as black and white as, Hey,   If enough of us order from the same places, they'll give us a discount. And now we have people in charge of negotiating pricing. You know, we have a dedicated team to each member to make sure that they're getting the values worth here at Synergy and they're not ordering more than they have to. And you you asked about tariffs, the rising overhead costs, all of that really, really fun stuff, right? Let's dive into that, right? You know, the perceived economic uncertainty of everything. Are prices going to go up? Yes, of course.   Does that mean you need to buy everything right now at the same time to save money in like six months? No, you probably shouldn't do that either. You know, the waiting game generally always pays off, be it in dentistry or outside of dentistry when it comes to money, you know, you're better off just kind of, you know, hold the chips, hold down the fort, you know, you're, it's not, you do not sound the alarms, of course, right? You know, the price of your crowns is not going to go up 10,000 % like.   Kiera Dent (06:21) Yeah.   Ted Osterer (06:50) Calm down, chill out, right? It's what we've monitored. Have tariffs affected some prices? Yes. ⁓ Many have already gone down. Many have plateaued with that price increase and we kind of have a safe, what, just gauge on what those actually are, right? The percentages have been minimal. It's a few dollars here and there.   Kiera Dent (06:52) Yes, I agree.   Ted Osterer (07:17) Again, the industry is not belly up. really should not be your ⁓ primary concern. Providing optimal quality ⁓ of treatment should be your number one concern still to this day. I don't think it's going to make a difference whether you're getting a new sensor or not. If your sensor goes, you're OK.   Kiera Dent (07:36) It's It's really true. Well, Ted, I love that. And I love your story. And I love that you have the real life experience in dental practices, because that's something that we pride ourselves on at Dental A Team. It's like, we've been there, done that, and done it successfully. And you're right. Being in a practice is no small task. It's no small feat. And ⁓ I think the supply costs, I do agree with you. think certain people were getting a little bit, maybe extra on this, of how concerned we are of cost. And I don't think it's a wrong thing.   to look at, to project down and to forecast forward to make sure that you keep in line with your overhead. Like people who are looking at this, I'm high-fiving you because you actually are looking at your numbers and you understand the cost of your supplies. But at the same time, I remember I was at a, I have a friend who's very wealthy. We're talking like this person brings in 28, 30 million annually a year. And like, I just giggle because it is a great friend.   Ted Osterer (08:25) Sounds like a great friend. There you go. All right.   Kiera Dent (08:29) I thought he said he was a   cosmetic dentist when I met him and he's surely not a cosmetic dentist. He's a cosmetic chemist. So skincare, things like that. And I remember we were talking and he was like, yeah, I just got so freaked out about the stocks. I pulled everything out of the stock market. This was two years ago. And I'm like, bro, like the amount of gains because you got so scared is incredible. And I had another friend, we were sitting at a wealth conference and we had like Ray Dalio there and Paul Tudor Jones and gosh.   Marks, Howard Marks, like so many of the big players in wealth and they weren't talking. And this guy named Harry Dent came in and Harry Dent has been known for being right and wrong on predictions of the market. And I remember like, I'm not kidding you. We talked in this conference of do not make rash decisions. Like we're here to gather all the information, synthesize it out and then make best decisions. And I kid you not, we are two days into this five day conference and I met this guy and he's like, Harry Dent just freaked me out. I went and sold all my...   like sold everything like that night pulled everything out of the stock market. I was like, dude, you're the reason people talk about what not to do because you should never be this radical. And so I feel like while those are extremes, I feel like dentistry can kind of be that way with the supply. Like we feel it's the stock market plummeting on us within our supply chain because we've got tariffs on there. When the reality is let's remember dentistry by default, a lot of our products already have very high margins on them. Like I'm not going to say it to the world in case there are people who are not dentists listening.   but you can just think about fluoride for one second. So fluoride has insane margins on it, which are very profitable for you. The bulk of dentistry is very profitable. So these small rises, agreed, let's take a look at that. But like you said, Ted, it's not the end of the world. So I am curious though, from my like nerdy side, what things have gone up the most? What are you guys seeing across the board that the tariffs or the uncertainties, like the economy's gone up you guys. Bread, I'm shocked.   or gasoline, you want to talk about gas prices? Like I don't know, in Florida it's way cheap. Here I'm in Reno in California. I kid you not in Truckee it was $7 a gallon and I like wanted to throw up the gases that much money, but I'm like if gas for a gallon is $7, bread prices, I mean you're paying five bucks, six bucks a loaf for bread, like supplies are going to be higher. It's not something that I'm like, oh my gosh, my cotton rolls went up. Well yeah, of course they went up. does like everything in the world has gone up.   Home prices have gone up, but I am curious, what have you guys seen that the tariffs hit the most? Like what are some of those supplies? But we're ashricking this. Everyone listening, you have to promise you will not be either of my two friends who go radical. So when Ted tells you which one's worth a little bit higher, do not go out and give me like your prepping situation where you go buy all this because you're freaking out about it. Like steady the course, stay consistent, and just like watch the scene because most things will level out just like in stocks, just like in investments. But if we're radical and being wild on it, that's where you get.   Like it just does not benefit. So I think Ted, everyone has promised. I made them just promise like everybody. Yes, you promise. Don't be radical. Ted, what are some of the ones that are seeing the highest hits? Like what, what products, what things are you guys seeing?   Ted Osterer (11:33) Since you all promised ⁓ not to be radical, I will go ahead and share. Yeah, unbreakable. We know that's unbreakable.   Kiera Dent (11:36) You promised.   It's unbreakable.   You did that, you like kissed the thumb, something like that. And then you like do a dance. All of them have done that, right? Nobody better lie. Don't be radical. Okay. They're good.   Ted Osterer (11:52) Excellent.   So for those listening at home, I did a very, very impressive interpretive dance, but for those watching, you saw it, it's all good. ⁓ So with a lot of the terrorists I've seen, and look, it's so volatile, you know, and for those, again, listening, I'm doing that thing with your finger, you go up and down a lot about how much it goes up and down. You know, look, I mean, you saw a lot of the anesthetics made in Canada go up a significant percent.   You saw a lot of lab cases sent from overseas or, you know, it's funny enough, for those that don't know what the gray market is in terms of the supplies in the industry, Products are made overseas, totally fine, right? There's nothing wrong with products that are made overseas. However, sometimes they're made in factories that are only authorized in certain countries, even though it could be big name, know, supply partners, major manufacturers.   I won't name drop, you know what I mean? I'm not trying to, you can Google it, you have access to the internet, congrats. When it comes to, these products that are made overseas are only regulated to be in select countries, they still have to be refrigerated certain ways, they still could have, they could have been made a long time ago, they're set to expire. They are mailed here and then they are sold to the United States, they're unregulated. You'll see their costs are...   Insanely low to the point where it's too good to be true spoiler a lot a spoiler it is too good to be true right in the event that someone You know your malpractice insurance Is kicked in you use great, you know gray market products. You might be losing a case and that's not the smoke you want However, in the event of these tariffs funny enough what went up these gray market products, right? ⁓ They went up to the point where   Kiera Dent (13:25) Yeah.   Interesting.   Ted Osterer (13:46) They're the same pricing, if not more than what your rep is offering you now. know, and look, you don't want to be caught with something like that. And it goes to show you that you, again, you're worried about optimal care. You should be worried about what you're putting in your patient's mouth as well. And depending on where you order it from, right? Like picture yourself, you're a patient in a chair, okay? And an assistant walks in to set,   you know, to set the room, to put the supplies that you're going to use on that tray and she opens an eBay box. Imagine what the patient must be feeling knowing that or an Amazon box. It's like, wait a minute, if your patient's aware at all, you probably don't want that. And now that price is the same price that a major dealer is going to offer you or a rep can offer you. That's the worst case scenario. I believe that that's what I've seen went up the most. And there were some labs from overseas.   Kiera Dent (14:23) Yeah, no. No. No.   I'm just.   Ted Osterer (14:44) ⁓ where the tariff was taking effect, a lot of the tariffs they were getting, were passing directly onto the consumer. I've seen that stop also. I'm not gonna say it's not gonna happen again, but it's not like you can order in bulk all these cases, you know? So, you know, again, when it comes to your labs, if you're satisfied with your lab, play the waiting game. You should be fine.   Kiera Dent (14:53) Mm-hmm.   It's true.   Yeah, that's actually really helpful to know Ted, because I was really curious and I think it's one of those things of, I don't know, I'm the clinician inside of me. I originally dental assistant, office manager, treatment coordinator. We have a lot of hygienists on our team. ⁓ I think all of us in consulting, well, yes, we watch the numbers exponentially, which is why I brought Ted on. I wanted synergy to be here. I think it's a great solution for your numbers. The biggest thing I will also say is like,   Please don't be so obsessive with the numbers that you cut your amazing dentistry and you are actually not doing the best dentistry for patients. I believe that when we do good by our patients, when we take care of them, when we use great products, I'm not saying you have to be I have a car. I'm not saying you have to be like high, high end. You can if you choose, but just making sure that we're doing right by our patients. Like I said, dentistry is a very profitable industry.   as is, like we have done a really good job of keeping the practices profitable in spite of insurances and all of that. But I really just want to make sure people, when we're looking at this, let's not penny pinch and nickel, like watching all of our nickels when we're actually doing a disservice to our patients. So agreed, like that gray market, things like that. Yes, I like to be a good shopper. I love to get a good deal, but making sure that it's a good deal that's also taking care of your patients would be my like word to the wise.   Again, I believe that when we are good and we're honest to our patients, people feel that there's good karma, there's good energy, it's all the way around. So Ted, how does synergy work? Like how do you get around this? Because things are going up. Being a business owner, mean, our margins are, they've been high, so maybe they're a little less high. I will also say, like doctors, I hope you've increased your fees too. You should do that. like, it's not just supplies that get to go up.   Dentistry also gets to go up and it should be going up. And if you haven't raised your fees, I'll just asterisk that right now. Like that is very common. It's very normal. It should be done every single year. I think that's a way to offset some of these costs for you too. It's ethical and honest, but Ted kind of walk us through like independent dentists, which are most of the practices listening. We do have some DSOs on there. I think sometimes you can feel like, I don't know. It's like the little brother who's watching the big brother drive the car and it's like, why can't I get these deals? Like I know I'm just one practice, but.   Sometimes you feel neglected. sometimes feel like distributors and manufacturers don't give you as good of a deal. Like, let's be real. The DSOs do get better deals than you do. I I've heard, I go talk to a lot of people and they're like, well, yeah, if you've got 20, 30, 50 practices, we're going to give you like pennies on the dollar compared to my solo practice that's going to be paying more for it due to the bulk distribution. So how can we have that of like, how can Independence Dennis win? Not have these costs hit them and to still play in the big leagues, even though they don't want to necessarily practice that way today.   Ted Osterer (17:53) Yeah, awesome question, right? You hit on the head. What did DSO's do? They strong arm these dealers, manufacturers, distributors, and they say, look, I have 30 offices. We all want to order from you. We'll commit to this amount of spend. We'll commit to this amount of product. Give me the absolute best deal that you will, or I'm going to the other distributor that's on the next page of this advertisement that I am looking at, right? So they're just negotiating fees all day.   That's what the ESOs are doing. They have people in place to negotiate these rates all day. That's what Synergy Dental Partners has, Independent Dentistry, ⁓ I mean, look, it's alive and well. We see it every day, you know, just because there's not major conferences that you're demanded to go to like the ESOs and things like that doesn't mean they're not alive and well and band together and know what's actually going on in dentistry, right? So Independent Dentists will subscribe to Synergy.   to have access to the same pricing that those 20 plus, 30 plus practice DSOs would get, right? We negotiate with these supply partners all day long on the supplies that you're already using, right? I mean, that's what we do. We bully our vendors. We come to an agreement with specific supply partners to be in our network and have very attractive offerings that they will only offer to Synergy members, right? We're partnered with major distributors. We negotiate with...   them all day, we're partnered with different implant organizations, with different rotary organizations, with different services. Depending on what you're looking for, we're going to offer you something that you would not be able to get on your own, right? Do you have to order in bulk with a synergy member? No, that's the point of us because we have enough dentists all ordering from the same place that the bulk is taken care of. Order as you go, right? So Darby is our anchor supplier, shines the largest distributor in the country.   Patterson's the second largest distributor in the country. Darby's the third largest distributor in the country. When you place an order with them, everything comes in one to two days. As a synergy member, any order over $249, there's no shipping charges. And let's think about that in itself. Do you have to order in bulk now? No, do you have to hit a crazy minimum? No, you can order four times a month and not pay shipping. Everything's gonna come in one to two days. Now regarding all these manufacturer deals,   Kiera Dent (20:01) awesome.   Ted Osterer (20:15) Oh, I like to buy four to get one free. like to buy three to get one free. You hear the word free. Awesome. Great. Now we do have a lot of offerings just like that care, right? However, we've negotiated the net costs of those buy four, get one threes, get one free, buy three, get one free for just one. So you can order one. You don't need to spend $700 on your favorite composite to get one free. And now shade C3 is going to sit on your shelf for the next three years and it expires. You're going to throw it away anyway. So you wasted all that money.   Kiera Dent (20:23) Right.   Mm-hmm.   Ha!   Ted Osterer (20:43) The point of us is inventory control. It's cash flow management. I mean, if cash is what you're worried about, well guess what? mean, order as you go, you're probably not gonna pay shipping anyway. You have the supply you need. My goodness, Kara, have you ever had to clean out a supply closet? Is it not the worst day of the month? You know, when people order the wrong things, yeah, maybe you'll return it, or what are you gonna do? You're gonna check it off that checklist and then put it where you think it goes. Now it's gonna sit there forever. Yikes, right?   Kiera Dent (21:02) Yep.   Yep.   Ted Osterer (21:13) You know,   with Darby, things are easy to return. You order as you go, it's not gonna get lost in some shuffle if you order as you go, right? We are partnered getting discounts with Strom and NeoDent for implants and BioHorizons and Zest for the locator attachment through overdenture materials, Comet and Brassler for rotary. ⁓ We just rolled out our partnership with Bisco. We're partnered with UltraDent, Crestor, LB, Phillips. I'm going to put your listeners to sleep as I shamelessly plug these.   Incredible companies offering the incredible deals are giving our members but the whole point of us is Carrie said you love to shop Bad news pal. I'm taking that phone away from you. We've done that shopping for you We know where your pricing should be is every price the lowest price on the market. I can't confidently say yes It's not true. I can confidently say that a lot of them are the best price in the market But every price is going to be competitive and if you're taking four or five hours to place an order with six tabs open   texting four different reps. That's four patients that you could have seen in that time. not only, let's say you order from all those places. Now you got five different shipping charges. And now you don't know when any of these orders are gonna come. It could take weeks. Something could be on back orders. Something could be expired. But hey, you saved a dollar on gloves. Congratulations, you know?   Kiera Dent (22:16) you   I love it. And I think that this, is why I like Synergy. I feel like it's, you get the Costco discounts without the bulk requirements. And that's something that I really enjoyed about it because something we teach with our clients is do not be stocking up. I remember I worked at Midwestern University's dental college for a few years. And I remember I went through their supplies and because there was so much   Ted Osterer (22:44) Yep.   Kiera Dent (22:58) We, like, I remember throwing away boxes and boxes and boxes of expired supplies, things that we couldn't use anymore. And it was disgusting. And I was shocked and I was like, that's it. We have to get this to where we can see everything. And so we're really big in consulting of like tip out bids, having clear things, having it where your order is not like tucked in boxes and nooks and crannies. ⁓ And the way you're able to do that is by buying as you need it, rather than buying. Like I remember buying when I was an assistant ordering.   Ted Osterer (23:07) What a waste.   Kiera Dent (23:25) I think like 10 boxes of gloves. Like we had them stacked everywhere. It was just like an absurd amount because we were like, well, we got the deal. We need to have this versus like, no, like what are we using? That also keeps our costs down. We're not having these high end fluxes and low drops in our supplies. We're able to have that more consistent, have more consistent overhead. And like you said, sometimes Costco is not the cheapest. Sometimes I can get it cheaper at other places, but the reality is the time we're saving and also the more dentists buying within Synergy.   more we're able to get the bulk discount. So it's like, it's the biggest DSO you can be a part of without being a part of a DSO, like air quotes around it, because you're not a part of a DSO, but it's the collective community group that's driving down the pieces for it. And Ted, correct me if I'm wrong, I feel like when I've talked to Synergy in the past, you don't have to give up your reps, because I know people get really weird about like, but like we've been best friends with so and so, and it's like, you can still order from the companies you want. Is that correct? Or do you need to like order through Benco? I thought it was like something with that, but help us understand like,   Do I have to give up my rep? Do I have to only order through your guys' people? How does this work for me to transition over? Because I do know dentists are very loyal and I think that's an amazing attribute. I would say like stay loyal. Also make sure that your overhead's making sense as you're going and buying supplies.   Ted Osterer (24:36) If you're a member of Center Gentle Partners, feel free to order from whoever you'd like. There's no minimums or anything like that. Now, are you better off buying from the suppliers in our network if you're trying to save money and time? Yes, like you just said. So Darby's our anchor supplier. They're the only distributor that we work with. If you're best friends with the Banco rep and you're looking to save money,   and you give us a shot and like I said the sole point is to save money we can very much help you and there's plenty to go around that if you need to order from Banco who you mentioned earlier or any other distributor have at it but I mean if we can cut your supply cost by 25-30 % you keep your reps for service you keep your reps for whatever you choose to keep them for yes by all means we are not offended there's no exclusive like that.   Now relationships are important. know, like you said that regarding manufacturers, if you have a rep already with Darby, you don't have to change who you're already ordering from as long as they're network. We don't force you to do anything differently. But hear me out. You brought up Costco. Now, you know, you went to Costco, you you only have how many free hours in a week? You know, either you can get that at Costco or you could spend the gas money and the time.   Kiera Dent (25:44) Yeah.   Mm-hmm.   Ted Osterer (26:01) to hit up Walmart and Publix and somewhere else on the way home and now you're too tired to go do whatever it is that you wanted to do that night. But hey, you saved like 26 bucks, have at it, well done. How valuable is your time to you? Yeah.   Kiera Dent (26:05) Yeah.   Well done.   Yeah. And if your gas is $7 a gallon, you did not actually make any money. thinking about that, but like for dentists, I think there's a good book, Dan Martell, I raved about him quite a few times to buy back your time. And I think this is a zone where we can have, where you can actually save time. You can save money and you can actually, even your assistant. So doctors, you might not be ordering, but your assistant's ordering. Think of like, if I didn't have to give up five hours or four hours of my assistant's time, which is what I used to have to block off.   Ted Osterer (26:22) You   Kiera Dent (26:43) and you can see more patients with that assistant rather than them ordering that right there is a cost saving. So I did some quick math because I heard what you said. If we are able to save you usually 25 % on your supply costs. So I just thought, okay, let's say there's a million dollar practice. This million dollar, that's about 83,000. We'll just do 84,000 rough math. A month is what this practice would be producing. We like as a consulting company for your supply costs to be about 5 % of that. So I was like, okay.   That'd be like 4,200 bucks that month that could go towards supplies. If you guys save 25%, that's a thousand dollar savings, over a thousand dollar savings on that 4,200 a month. I was thinking about that, like a thousand dollars a month. This is on a million dollar practice. I didn't go for a sky high one. If you're bigger than that, obviously it's way more than that. But I just thought Ted, like, if you could save a thousand dollars a month, cause I know you guys have this, like you guys have sexy stats on how much you're able to save practices. I understand you might have to have two, three conversations with your reps.   of like, guys, for us, we care about you, we love you. The reality is, I'm willing to have that conversation if I'm gonna get thousand bucks a month. Because that's now $12,000 for the year. And I think about, well right there, if you're looking at other things, virtual assistants can cost you $12,000 for a year. They can do all your billing, they can do outsource pieces for you, you could hire a personal assistant for you for $12,000. Even that extra $1,000 a month, I'm thinking, could you bring on different team members for that?   What does that look like? I understand like a full assistance not going to cost you 12 grand, but I'm like virtual assistance are outsourced billing, different things that you could use those funds for that right there to me. I'd be willing to have some conversations and just look at. So that's where I want to, I'm really big on numbers because I'm like, cool, 25%. But I'm like, when it breaks down to like thousands a month that I could then reinvest and use in better areas, just like I'm like, you guys, you can keep spending money on Indeed. Go for it. And I'm not here to say indeed is not great.   but you could also switch to AvaHR, which used to be VivaHR. It's literally 149 bucks a month for unlimited posting of ads. I took my cost of posting ads. I'm doing the same thing. I'm literally posting ads on the exact same platforms. I used to spend $15,000 a year on that, and now I pay about $1,200 a year. Right there, I'm like, that's a switch I'm willing to make. Yes, bummer, I don't get to like post directly to Indeed anymore. Same thing, I don't maybe get to like buy directly from my rep.   you still can keep the relationship. Like if you need to buy equipment or different things like that, like you can still keep the relationship. But I think, and they will try to sweet talk you, but I've seen it with the buying groups, the savings that you get, I just say have the conversation. A thousand bucks a month, go on, get a massage, do something fun. Like, I don't know, take your kids on vacation for 12 grand, whatever it is, but that's just literally buying the same materials through a different platform and getting...   money kickback. don't know. To me, Ted, it's always been a no-brainer, which is why I bring you guys on the podcast. So that's my spiel. But Ted, anything you have to take, wrap this up because I think with the tariffs, with the rising costs, realizing it's not that big of a deal, buy as you go. You can use these buying groups. You can be like a DSO, but you can buy what you need, not having to get all these deals. You're able to cut your costs. You said about 25 % on supplies and just go look at what you spent on supplies last three months. Think if you got 25 % of that back.   I think I'd be willing to have a conversation. But Ted, you tell me what you think. Those are my thoughts on this.   Ted Osterer (30:06) I said, I was going to say like the exact same thing, unfortunately, but I, you know, I'll take that one. I'll take that one second further to really, really simplify it. Right. And just summarize everything you just said. You know, we're partnered with over 50 supply partners, including eight different labs. Right. So as a consulting agency, right. Like we see labs as high as 10, 15%, you know, it should be what six to 8%.   Yeah, so I mean, let's say you're a million dollar practice. That's the practice Kiera just said. If I save you just 1 % of your overhead, that is a $10,000 that Kiera's talking about. And it is so easy to save that as a member of Synergy. And my goodness, thank you so much for having me on. It really means a lot. And thank you for acknowledging.   Kiera Dent (30:59) Yeah,   of course. I think it's a matter where Ted, I, when I get really passionate about things, like I love Swell. They do their Google reviews so well, you're able to save costs on your marketing, but get like really incredible patients. When I see a zone where I'm like, supplies are supplies are supplies. I understand you love your rep, but I'm like, supplies are. If I can get the exact same anesthetic, like I need my Lido, it's certified and I can buy it from Benco or I can buy it from Shine, but I can get it for...   X versus Y and I'm going to save substantially to me that's a way doctors it. I think that this is just being a higher level CEO that realizes just like DSO CEOs do as much as I love the product from X. I'm going to buy it from here because I'm literally able like it's the exact same thing. just get it on sale. So why would I not do that? And as a female like that's girl math for you Ted. Like if I can get it on sale, I'm going to buy it because I can use it to go get what I want over here. I just think like   These are the zones, dentists, that the elites do. These are the zones that the multi-million dollar practices are doing. So learn from their strategies. Again, it's gonna be one, two, three, maybe a little bit uncomfortable conversations. You don't need to burn the relationship. But I would say if I was you sitting there looking at my overhead, looking for ways to do cash flow, I would radically consider something that's not going to impact your patient care, that's going to make your practice much easier and also give you more time back in your life. So that's why I you guys on. Again, I don't work for Synergy. We don't have an affiliate relationship with them.   I love them, I adore them. I truly think you guys are just doing a great thing in the business. We are working on a partnership with them in the future for all of our clients. It's something that's really been big on my mind because I feel like, hey, why not? All of our clients that are with us, let's get them the best deals. But this is why I wanted you guys on the podcast. So Ted, how can people connect with you? How can they try you guys out? Again, you don't have to burn your rep. can just go even test it out. ⁓ But how can they try you guys out just to see what this looks like for their practice?   Ted Osterer (32:53) Go to the TheSynergyDentalPartners.com know, leave your information with us. Please, please, please tell us that the A team sent you, you know, of course extra promotional offers if the A team, I mean, A plus team in my book, of course. ⁓ Yes, yes, A plus plus. And please let them know that you were sent by them so we can make the offering even more attractive for you. And you know, when you join Synergy, you don't even have to have that typical conversation. You can just hide in the bathroom.   Kiera Dent (33:05) Thank you. Thank you. I agree.   Ted Osterer (33:23) and we're all good. It's okay.   Kiera Dent (33:25) Yeah,   it truly is. Don't make this wild, you guys. ⁓ Ted, I appreciate it. Thank you so much for coming and talking about what the reality is and what things have gone up in pricing and how you guys have been able to watch it go up and down. You're seeing so many more supplies than just the solo practitioners seeing. so you're able to see, kind of like stock markets, we're able to see at a bird's eye view of what's really going in the landscape of it. And I want to just remind people, you guys, the future is bright. No matter what's going on, the future is bright. There's always solutions.   Ted Osterer (33:29) Thank you.   Kiera Dent (33:53) And I think right now is where we get a bit more scrappy, a bit more innovative, and truly you shouldn't be seeing much of a hit. Like shoot, if you're seeing a hit, just switch over to Synergy and you won't even see that hit. So try it out. ⁓ Ted, thank you for being on the podcast with me and thank you for everybody. I really think this is an awesome way for you guys to truly take care of your practice, take care of your patients, and make life easier, which is what we're all about. So Ted, thanks for joining me today. I super appreciate you.   Ted Osterer (34:03) Yeah.   ⁓ I'm happy to be here. Thanks again.   Kiera Dent (34:19) And for all of you listening, thanks for listening and we'll catch you next time on the Dental A Team Podcast.

In this episode of Ratchet+Wrench Radio, Group Editorial Director Chris Jones discusses a situation that every shop owner needs to understand—how to handle a customer fallout before it goes viral. Synergy Auto Care in Wilson, North Carolina, made national headlines on June 19 after a Black customer walked out over employees' dismissive comments about Juneteenth. We're going to break down exactly what happened and give you five concrete lessons that could save your shop from a similar crisis. Because in today's connected world, one bad moment can undo years of reputation building.

This episode of Leading Human explores the interactions between Enneagram Type 2 (the Altruistic Connector) and Type 6 (the Loyal Skeptic) in the workplace. It outlines their strengths, synergies, challenges, and practical communication tips for leadership, conflict resolution, team collaboration, and feedback. The discussion includes specific dynamics for manager-employee relationships, emphasizing open communication, trust, and emotional intelligence to create a supportive and effective team environment.00:00 Introduction and Welcome00:29 Understanding Enneagram Type Dynamics03:37 Strengths and Synergies of Type 2 and Type 606:20 Manager-Employee Dynamics09:22 Challenges and Watch Outs11:40 Effective Communication Strategies18:20 Conclusion and Final ThoughtsWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care (North Fulton Business Radio, Episode 882) In this episode of North Fulton Business Radio, host John Ray welcomes Sue McCormick, Owner and CEO of Synergy Home Care of North Atlanta. For nearly two decades, Sue has helped clients of all ages remain […] The post Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care appeared first on Business RadioX ®.

Aging in Place with Dignity and Support, with Sue McCormick, Synergy Home Care (North Fulton Business Radio, Episode 882) In this episode of North Fulton Business Radio, host John Ray welcomes Sue McCormick, Owner and CEO of Synergy Home Care of North Atlanta. For nearly two decades, Sue has helped clients of all ages remain […]

In this episode of Leading Human, we delve into the nuances of workplace communication between Type 2 and Type 5 Enneagrams. We explore their distinct interaction styles and how they can complement each other in a work setting. The discussion includes practical communication tips, focusing on leadership, conflict resolution, team collaboration, and feedback. We also highlight the importance of psychological safety, mutual respect, and trust-building. The episode emphasizes how both types can leverage their unique strengths and address potential friction points to create a harmonious and productive work environment.00:00 Introduction and Welcome00:35 Podcast Music and Project Background01:26 Rules of the Game04:13 Understanding Type Two and Type Five05:14 Strengths and Synergies of Type Two and Type Five06:59 Leadership Dynamics08:24 Communication and Feedback10:43 Challenges and Watch Outs13:34 Decision Making and Pace15:47 Psychological Safety and Trust18:16 Conclusion and FarewellWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

Nonprofit Westchester held its Summer Celebration & Networking Party on June 18th, 2025, at the beautiful Hudson River Museum in Yonkers. This special evening was a perfect opportunity to connect with peers, colleagues, and community partners while enjoying the vibrant atmosphere of one of Westchester's cultural gems. Folks gathered to celebrate the impactful work of the nonprofit sector and build new relationships in a relaxed, inspiring setting along the Hudson River. Westchester Talk Radio was on hand to highlight the voices shaping our communities, with host Andrew Castellano speaking with Dwayne Norris, co-founder of Soulful Synergy, about the organization's efforts to create inclusive workforce development programs and empower individuals through training, sustainability, and entrepreneurship across the region.

In this episode of Leading Human, we explore the interaction dynamics between Enneagram type twos and type fours in the workplace. Both types are heart-centered, with type twos focusing on others' needs and repressing personal sadness, and type fours expressing their emotions fully. Hosts discuss the unique strengths, challenges, and synergies of this pairing in leadership, conflict resolution, team collaboration, and feedback. Practical communication tips are provided, emphasizing emotional intelligence and psychological safety. Real-life examples and personal experiences are shared to illustrate how these insights can enhance workplace relationships.00:00 Introduction to Type Twos and Type Fours02:03 Communication Dynamics in the Workplace03:30 Strengths and Synergies of Type Twos and Fours08:33 Challenges and Watch Outs12:39 Practical Tips for Effective Communication17:52 Conclusion and Contact InformationWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

In this episode of 'Leading Human,' the focus is on the communication dynamics between Enneagram Type 2 and Type 3 in the workplace. The hosts explore the strengths and synergies that these 'heart types' bring to a team, highlighting how Type 2's warmth and generosity can complement Type 3's drive and efficiency. The discussion also delves into potential challenges, such as the balance between authenticity and image, and offers strategies to improve understanding and collaboration between these types. Listeners are provided with practical advice on fostering a supportive and productive work environment.00:00 Introduction to Enneagram Types in the Workplace02:05 Overview of Type Two and Type Three02:20 Strengths and Synergies of Type Two and Type Three07:07 Challenges and Watch Outs for Type Two and Type Three12:18 Conflict Resolution Strategies13:04 Role-Specific Advice for Type Two and Type Three15:15 Conclusion and Final ThoughtsWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

Episode 226: Purpose. Where there is hope, there is purpose.

In this episode of 'Leading Human,' the discussion centers on communication dynamics between Enneagram types one (the Ethical Reformer) and eight (the Assertive Protector) within the workplace. Key attributes of type eight are explored, emphasizing their focus on power, control, and justice, and their aversion to vulnerability. The episode delves into the strengths, synergies, challenges, and practical communication tips for type one and type eight pairings. It covers their direct and action-oriented approaches, potential for leadership roles, mutual respect, and strategies for resolving conflicts and providing feedback. Emphasis is placed on active listening, emotional intelligence, and creating psychological safety to ensure a productive and harmonious working relationship.00:00 Introduction to Enneagram Type Communication01:53 Overview of Type Eight: The Assertive Protector02:41 Type Eight's Strengths and Challenges05:26 Type One and Type Eight: Communication Dynamics06:35 Strengths and Synergies in the Workplace09:18 Challenges and Conflict Resolution11:08 Practical Tips for Effective Communication15:52 Conclusion and Final ThoughtsWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

This episode of Leading Human explores the interaction between Enneagram Type One (the Ethical Reformer) and Type Seven (the Energetic Explorer) in the workplace. Discussing their strengths and synergies, the episode highlights how these seemingly opposite personalities can complement each other in leadership and team collaboration. The conversation delves into the challenges of balancing structure and spontaneity, offering practical communication tips to enhance mutual respect and understanding. Emphasis is given to developing emotional intelligence and creating a culture of psychological safety. The session also introduces a new AI-enabled tool for team communication training and Enneagram mapping.00:00 Introduction to Enneagram Type Communication01:43 Overview of Type Seven: The Energetic Explorer05:17 Strengths and Synergies of Type One and Type Seven09:37 Challenges and Watch Outs in Type One and Type Seven Dynamics12:31 Practical Tips for Effective Communication15:42 Conclusion and Additional ResourcesWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

The "Jason Lanier Unfiltered" podcast is where real talk meets raw creativity, offering unfiltered conversations about photography, life, and the wild journey in between. Host Jason Lanier invites people he works with to share their experiences, making for enlightening and fun discussions. In this particular episode, Jason speaks with model Krystal Kadaver, who has been modeling since she was 18 and has been a frequent collaborator on Jason's project at Six Flags New Orleans.The conversation delves into Krystal's experiences modeling at the abandoned Six Flags park, from seeing its transformation from a Jurassic Park like abanbdoned location to it's current half demolished state. They talk about navigating the challenging environment, including "MRSA water," mosquitoes, and alligators.  They discuss the importance of communication between photographers and models, the significance of a photographer having a clear vision, and the role of models as muses who should bring their own creativity and adaptability to a shoot.  Krystal shares advice for new models, emphasizing research, bringing a friend (a "Jen" who can help, and being prepared to get dirty.They also touch on the challenges and rewards of being a creative and balancing it with personal life, highlighting the need for a supportive partner who understands the passion for creation.... The podcast emphasizes the unique and adventurous nature of shoots with Jason Lanier, where "it's an experience, not just a photo shoot.Chapter Markers00: Intro35: Introduce Guest Star Krystal5:30: What did you think about shooting at Six Flags prior to doing the shoot?6:35: What was it like shooting with me from an expectation vs. reality standpoint?7:45: The Importance of Communicating as a model and a photographer BEFORE the shoot12:07: Struggling to find creative outfits and looks as a photographer14:15: What makes it a no go for Jason with models and communication15:36: The Synergy of Creation16:05: What it means to be a Muse18:18- How to Not Cheat Yourself out of Great Shots20:29: Working with Jason compared to working with other photographers21:30- The Importance of Giving Directions to a Model22:45- How Male Photographers Should Appropriately Compliment a Female Model26:40: How Female Photographers Communicate Differently Than Male Photographers27:25: Learning a Model's Boundaries as a Photographer29:39: Favorite Shoots we did at Six Flags New Orleans32:36: What Advice would you give to models that haven't shot with Jason before?34:35: Setting Off Chinese Dynamite35:57: What Advice would you give to newer models?36:13: Bringing a friend or escort to a shoot41:00: Shooting with Multiple Models on one set45:21: Having a personal life as a creative47:39: Feeling the most alive as a creative51:35: The Importance of Being Who you are as a creative when you're in a relationship53:58: What a Great Photo Shoot should feel like55:40: The Importance of Staying Positive on a Shoot59:00: Wrap up and Future Projects

1Filmmaker Ben Stewart describes the tactics mass media uses to bend your mind to their will and how you can turn the tables by living your own myths and stories and embracing the badassery of being human by learning how to use the tools the fat cats use for good, this week on Spirit Gym.Learn more about Ben's work on his website and social media via Instagram. Watch his series Psychedelica and Limitless on Gaia. Take the first steps to tell your own stories on film by checking out Ben's The Soul of Filmmaking program.For Spirit Gym Listeners: Spirit Gym listeners can save an additional $100 on top of a $500 early discount for signing up for Ben's The Soul of Filmmaking program when you select Spirit Gym With Paul Chek in the How did you hear about us? box at checkout. (Special offers from Spirit Gym guests are time-sensitive and at their discretion to redeem after 30 days.)Timestamps9:59 Storytelling: The oldest technology known to man.20:01 The obvious answer and the new myth that can solve the world's problems.32:04 Neurocinematics.41:40 Did you know your smartphone may be a military-grade weapon aimed at your brainstem?52:46 Embrace the badassery of being human and don't hyper-focus on the negative applications of technology.1:02:56 How can we trust the messenger in the age of the influencer?1:15:55 The only difference between art and propaganda.1:21:42 Ben's evolution from poet to singer-songwriter and, finally, filmmaker.1:33:14 Synergies between myth and story.1:40:13 In this age of AI, rapidly advancing technologies and dumbfounded people, we must write our new mythology right now!1:45:53 Myth calls on us to locate, understand and engage the self on a new level.2:00:57 To the change the world, you must actively engage with the consensus of opinions or you'll be ignored and misunderstood.2:18:09 The use of story to promote propaganda.ResourcesLand of the FreeInceptionFind more resources for this episode on our website.Music Credit: Meet Your Heroes (444Hz) by Brave as BearsAll Rights Reserved MusicFit Records 2024 Thanks to our awesome sponsors:PaleovalleyBIOptimizers US and BIOptimizers UK PAUL10Organifi CHEK20Wild PasturesKorrectPique LifeCHEK Institute/Scientific Core Conditioning We may earn commissions from qualifying purchases using affiliate links.

In this episode, Dianne A. Allen explores the powerful synergy and synchronicities that show up in our personal transformation. She shares how blending different methods can help us find that synergy, how true healing starts from within, and why the “dark night of the soul” is often a gateway to something deeper. You'll hear about the diamond approach to transformation and the power of simply starting with an exhale, because even your breath can shift your momentum. Transformation isn't a straight path, and there's no finish line. Dianne invites you to notice what's emerging in your life right now. When you allow the process, you create something greater. Be inspired on the Someone Gets Me Podcast – Synergy of Transformation: Inside Out Meets Outside In.  Did you enjoy this episode? Follow the podcast and leave a 5-star review. You can also listen to this podcast on YouTube. https://www.youtube.com/@someonegetsme/ How to Connect with Dianne A. Allen Dianne A. Allen, MA is an intuitive mentor, speaker, author, ambassador, hope agent, life catalyst, and the CEO and Founder of Visions Applied. She has been involved in personal and professional development and mental health and addiction counseling. She inspires people in personal transformation through thought provoking services from speaking and podcasting to individual intuitive mentoring and more. She uses her years of experience coupled with years of formal education to blend powerful, practical, and effective strategies and tools for success and satisfaction. She has authored several books, which include How to Quit Anything in 5 Simple Steps - Break the Chains that Bind You, The Loneliness Cure, A Guide to Contentment, 7 Simple Steps to Get Back on track and Live the Life You Envision, Daily Meditations for Visionary Leaders, Hope Realized, and Where Do You Fit In? Website: https://msdianneallen.com/  Instagram: https://www.instagram.com/dianne_a_allen/  Facebook: https://www.facebook.com/msdianneallen/  LinkedIn: https://www.linkedin.com/in/dianneallen/#  Twitter: https://x.com/msdianneallen  Check out Dianne's new book: Someone Gets Me: How Intensely Sensitive People Can Thrive in an Insensitive World: https://www.amazon.com/Someone-Gets-Intensely-Sensitive-Insensitive/dp/0999577867  You have a vision inside to create something bigger than you. What you need is a community and a mentor. Personal mentoring will inspire you to grow, transform, and connect in new ways. The Someone Gets Me Experience could be that perfect solution to bringing your heart's desire into reality. You will grow, transform, and connect. https://msdianneallen.com/someone-gets-me-experience/  For a complimentary “Get to Know You” 30-minute call: https://visionsapplied.as.me/schedule.php?appointmentType=4017868  Join our Facebook: https://www.facebook.com/groups/someonegetsme  Follow Dianne's Facebook Page: https://www.facebook.com/msdianneallen  Email contact: dianne@visionsapplied.com  Dianne's Mentoring Services: https://msdianneallen.com/ 

Hello to you listening in Rehoboth, Massuchusetts!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Motivate Your Monday and your host, Diane Wyzga.Recently I had the pleasure of talking with my friend and colleague DreamVisions7 Radio & TV Network owner Deborah Beauvais on her Love By Intuition Show. DreamVisions7 is serving the planet through the vibration of our voices. Each radio host creates a safe space to share their internal soul growth while offering unique healing modalities and tools to assist you and our planet. If you are longing for a little synergy, collaboration for the good, or human connection with spiritual enrichment, this episode is for YOU!Highlights:  • Professional and Personal Journey• Soul Growth• What was created  - What was left behind• Sovereignty & Visibility: helping women be seen, heard, understood and listened to  • Presence,  by way of our stories, creates possibility Click HERE to catch the replay of our 50-minute inspiring, uplifting and value-packed conversation on YouTube. Or, if listening is more your style, click HERE for the audio replay of our conversation on Love by Intuition:ResourcesContact Deborah Beauvais and check out the many shows on DreamVisions7 Radio Network to transform your life and business. Come join our community of listeners, hosts, sponsors and advertisers.• Website: https://dreamvisions7radio.com/• E-mail Deborah Beauvais: deborah@dreamvisions7radio.com• Phone: 508-226-1723You're always invited: “Come for the stories - stay for the magic!” Speaking of magic, would you subscribe, share a 5-star rating + nice review on your social media or podcast channel of choice, and join us next time!Meanwhile, stop by my Quarter Moon Story Arts website to:✓ Check out Services I Offer,✓ Arrange your no-sales complimentary coaching session to learn more: ,✓ Stay current with Diane  as Wyzga on Words on SubstackStories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved. 

Watch Here : https://www.youtube.com/watch?v=GZ0LB0HOA_8 Website: https://vigoroussteve.com/ Consultations: https://vigoroussteve.com/consultations/ eBooks: https://vigoroussteve.com/shop/ YouTube Channel: http://www.youtube.com/user/VigorousSteve/ Workout Clips Channel: https://www.youtube.com/channel/UCWi2zZJwmQ6Mqg92FW2JbiA Instagram: https://instagram.com/vigoroussteve/ TikTok: https://www.tiktok.com/@vigoroussteve Reddit: https://www.reddit.com/r/VigorousSteve/ PodBean: https://vigoroussteve.podbean.com/ Spotify: https://open.spotify.com/show/2wR0XWY00qLq9K7tlvJ000 Patreon: https://www.patreon.com/vigoroussteve

In this episode of Leading Human, host Chad Prevost delves into the communication dynamics between Enneagram Types 1 and 4 within a work environment. The discussion includes an overview of Type 4, known as the 'Introspective Individualist,' and covers their strengths, weaknesses, and common career paths. A comparative analysis highlights how Type 1 and Type 4 can form complementary partnerships by combining structure and creativity. The episode also offers practical communication tips to navigate potential challenges, emphasizing emotional intelligence, active listening, and psychological safety.00:00 Introduction to Enneagram Communication Dynamics02:05 Overview of Type Four: The Introspective Individualist06:09 Strengths and Synergies of Type One and Type Four10:08 Challenges and Communication Tips for Type One and Type Four14:13 Growth and Learning for Type One and Type Four15:27 Conclusion and Upcoming EpisodesWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

Are you gonna try the new Red Lobster upgrades? On this week's episode of Black News, Kennelia discusses the $26million dollar lawsuit against TP; Synergy Auto being dragged on social media for anti-Black rhetoric; Billboard ranking the greatest R&B singers of all time; and Red Lobster's new menu items. Be sure to continue supporting Black News by liking & subscribing on all apps where podcasts can be heard.

This episode of House of Shaccah unpacks the often-overlooked relationship between the worship team, band, and media team. The team discusses unity, excellence, and honor, and why every role matters in creating a true sound of worship.#citamchurchonline #ChurchEverydayGet in touch with us:http://www.citam.org/churchonline@citam.org(+254) 784 277 277(+254) 728 221 221

In this episode of Leading Human, the focus is on the communication dynamics between Enneagram Type One (the Ethical Reformer) and Type Three (the Driven Performer) in the workplace. This video discusses their strengths and synergies, focusing on leadership, conflict resolution, teamwork, and feedback. The episode delves into the personality traits of Type Three, their approach to tasks and goals, and the potential frictions when dealing with Type One's ethical focus. Practical communication tips and growth steps for both types are shared, along with considerations for manager-employee dynamics. The aim is to foster better workplace communication through emotional intelligence, active listening, and psychological safety.00:00 Introduction to Enneagram Type Communication02:50 Overview of Type Three: The Driven Performer06:11 Strengths and Synergies of Type One and Type Three10:12 Challenges and Conflict Resolution14:27 Practical Tips for Managers and Teams16:02 Conclusion and Upcoming InnovationsWant a communication and wellbeing workshop that actually sticks? Whether you're building trust or leveling up team accountability, we've got you. Book your custom team training via the link here.

Synergy (an ESPN trade analyzer) LOVES the Durant trade for the Rockets. What will the Rockets' starting 5 look like come next season? Who's going to be the primary shooting guard? Should Durant play the 3 or the 4 next season? Who are some good options this offseason to add to this roster? And are there any negatives to this trade?

Listen to this live discussion from UKREiiF on how tri-tenure developments comprising build-to-rent, for-sale and affordable can be the answer to get large-scale regeneration schemes and stalled masterplans moving quicker.

Matt and Sam are back with their June new music mix, where nostalgia meets innovation in unexpected ways.The blurring of entertainment worlds takes center stage as we discover Post Animal's "Pie in the Sky," featuring Stranger Things actor Joe Keery who returned to his musical roots after the show's filming wrapped. This happy rock anthem sits alongside Maiah Mancer's haunting "sirencore" vocals on "With a Smile," creating a compelling contrast that showcases music's boundless versatility.Our mix navigates emotional depths through Ben Kweller's heartbreakingly hopeful "Oh Dorian," written as a tribute to his late son, while Matt Berninger explores the hollow feeling of relationships that have everything except love. The storytelling tradition continues through James McMurtry, who continues his long songwriting career with vivid musical narratives that paint complete pictures in just minutes.Hip-hop's evolution shines through multiple generations – from Logic's confident yet laid-back "Bad Mother****er" to Xzibit's emphatic return with "Shut Yo Mouth," which hilariously opens with a 1950s-style instructional segment. Ciara collaborates with the lightning-fast Busta Rhymes, while global superstar Bad Bunny demonstrates exactly why he sells out arenas worldwide with his infectious energy and multilingual approach.Ready to discover your next favorite track? Listen now and let us know which song resonates most with you through our social channels @SuperAwesomeMix!https://music.apple.com/us/playlist/sam-new-music-june-2025/pl.u-XMv0tXZ0qz1. Pie in the Sky - Post Animal2. With a Smile (What So Not & Synergy's "Dreamer" Dub) - Maiah Manser3. Oh Dorian - Ben Kweller featuring MJ Lenderman4. No Love - Matt Berninger5. Sailing Away - James McMurtry6. 60 Ways to Forget People - Bush7. Wassup - Ciara & Busta Rhymes8. Bad M**********r - Logic9. Shut Yo Mouth - Xzibit featuring Compton Av & Butch Cassidy10. Have We Met (The Void) - Garbage11. NUEVAYoL - Bad Bunny12. Autumn in New York - Dena DeRose Support the showVisit us at https://www.superawesomemix.com to learn more about our app, our merchandise, our cards, and more!

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Recorded live at HITEC 2025, #novacancynews caught up with Jenna Fishel, Chief Commercial Officer at First Hospitality, to explore how her team is taking #AI from theory to action—and evolving how commercial teams collaborate. This isn't about chasing tech trends. It's about building smarter systems that make life easier and business better. Here's what we covered: How #hoteltechnology is being used to analyze commercial calls and suggest strategy improvements The shift from siloed meetings to a fully integrated commercial strategy that include marketing, sales, revenue, and ops Why First Hospitality built a dedicated marketing team—and what happens when you stop forcing salespeople to moonlight as marketers The power of collaboration in a world where RevPAR growth is harder to come by Ways AI is helping reduce repetitive tasks so teams can focus on meaningful work

What happens when dog training meets pet sitting? Ines McNeil, APDT Chair, dives into how the pet care industry can benefit from cross-disciplinary collaboration. She explores innovative training methods, shared challenges, and evolving client expectations. Her conversation also highlights the impact of emerging regulations on pet care practices. Ultimately, she showcases how working together can transform care for both pets and their owners. Main Topics: Bridging Pet Training and Sitting Navigating Industry Legislation Challenges Innovative Dog Training Techniques Building Collaborative Pet Networks Enhancing Client and Dog Care Main Takeaway: “The more dog owners become educated, the more we can clarify which certifications really matter for a professional.” – Ines McNeil In today's pet care landscape, when owners take the time to understand the value behind each certification, they become empowered to choose the best professionals for their furry family members. This increased knowledge helps cut through marketing hype and highlights trainers who are truly committed to quality care. Educated pet owners spark a demand for transparency and high standards, which benefits the entire industry. By fostering a community of informed decision-makers, we create an environment where excellence is recognized and rewarded, ultimately improving the lives of both pets and their families. About our guest: Ines McNeil, B.S. Biology, CPDT-KA, is a dog training industry expert with over 17 years of experience. She has operated dog training businesses in Texas and New York state in addition to working for a multitude of organizations as a professional dog trainer teaching group classes, private in-home lessons, and providing board and train services. She was an early adopter of virtual dog training back in 2014 and helped hundreds to trainers make the leap to virtual training at the beginning of the pandemic in 2020. In October 2014, she founded The Modern Dog Trainer, an industry-leading coaching company dedicated to mentoring dog trainers on the business side of their craft. Her mission is to ensure every community has access to skilled, modern dog trainers by empowering trainers to build successful businesses. She believes that when dog trainers thrive, more dogs get the help they need, and talented trainers gain the resources to make a greater impact. Her work for the APDT-I is an extension of this deeply personal mission. Outside of work, Ines is a mom to a talented and curious 6 yr old. She also shares her home and life with her husband, a Cardigan Welsh Corgi, a rescue Chihuahua, and a rescue cat named Kiwi ("Kitty" in toddler speak). Links: APDT-I website: https://apdt.com/ Webinar: Understanding Dogs Through Body Language and Behavior- https://www.pathlms.com/apdt/courses/10007 Webinar: Audit Only- Learning Theory 101:Introduction to How Animals Learn- https://www.pathlms.com/apdt/courses/7461 Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

How do analysts respond to company forecasts during mergers?Dr Ahmad Ismail from the American University of Beirut analyses over 2,000 U.S. takeovers to find out. His research shows that analysts are more likely to revise earnings upwards when companies forecast large cost-saving synergies, and when led by level-headed CEOs. These revisions often predict real market gains, pointing to a clear investment signal.Read more research: researchgate/Ahmad-Ismail

In this episode, we take a high-level look at what happens when you combine two of the most contrasting—and complementary—herbs in North American herbalism: Cayenne (Capsicum annuum) and Lobelia (Lobelia inflata). One stimulates, one relaxes—and together they create a powerful synergy that supports circulation, respiration, and neuromuscular function.  You'll also hear insights on how their energetic and constitutional profiles apply to vāta patterns in Ayurveda and Mercury archetypes in astrology.

Laura Gish, VP for Prayer and Advancement at Mission Mutual, is a prayer leader and mobilizer of givers and intercessors in collective impact spaces. Laura was raised in a faith-filled home and felt an exceptional call to prayer and the Bible in her early teens. Through her father's job, Laura was deeply connected to the Bible translation space from a young age and was able to witness the evolution of the illumiNations impact alliance to what it is today. In her early career, Laura served at Seed Company where she helped to spearhead a prayer movement which saw huge breakthroughs in the field and in funding.   That experience led her to Mission Mutual which serves as a backbone for multiple impact alliances in a variety of impact spaces. She has an incredible perspective on being founded and rooted in prayer, personally and as an organization, and the necessity of collaboration in the Great Commission arena. You won't want to miss all she had to share!   Major topics include: Laura's early life, faith background, and early career The story of Seed Company's donor funded prayer program Laura's favorite outcomes from the prayer program Helping organizations develop a foundation of prayer The unique power of a collective impact alliance Key characteristics of a collective impact framework The story and vision of Mission Mutual Differences between a giving fund and an impact alliance What is a backbone service provider? Multiplying ROI in the Kingdom through collaboration  Why collaboration matters to donors Best practices for an alliance  Structuring a practice of prayer as the center point of alliance culture Raising up nearly 350,000 intercessors in the ETEN collective impact alliance Next steps for a giver to move toward an impact alliance What's happening beyond Bible translation Creating a community giving circle QUOTES TO REMEMBER “When God says go, you just go.” “As we give to something, our heart expands. And as we pray for something, it grows our heart to want to give.” “Prayer is not just a strategy. It is the strategy.” “Prayer is the catalyst for intimacy with God.” “Look at what God can do when we put aside our individual logos and agendas, and we pursue the collective power of what partnership can be when it's united under a vision God has given His people to pursue and it's rooted in prayer.”  “Generosity begets generosity.” “When we yoke together in unity, the collective impact capacity isn't just doubled, it's exponentially expanded.” “Prayer is one of the most generous things we can offer.” “God changes our hearts when we pray.” “Be a faithful steward of the brokenness that God has planted inside of you.” LINKS FROM THE SHOW Mission Mutual  Seed Company (see our interview with CEO, Davis Powell) IllumiNations Bible Translation Alliance (see our interview with Todd Peterson or John Chesnut) Every Tribe Every Nation (ETEN) ACHIEVE (A Church in Every Village Everywhere) Close the Bible Gap The Finish Line Community Facebook Group The Finish Line Community LinkedIn Group BIBLE REFERENCES FROM THE SHOW Psalm 127:1a | The Lord Builds the House   Unless the Lord builds the house, those who build it labor in vain.   John 17:21 | Oneness in the Church   that they may all be one, just as you, Father, are in me, and I in you, that they also may be in us, so that the world may believe that you have sent me.   Isaiah 60:3 | Drawn to Your Light   And nations shall come to your light, and kings to the brightness of your rising.   Ecclesiastes 4:12b | Strength in Unity   a threefold cord is not quickly broken.   Mark 16:15 | The Great Commission And he said to them, “Go into all the world and proclaim the gospel to the whole creation. WE WANT TO HEAR FROM YOU! If you have a thought about something you heard, or a story to share, please reach out! You can find us on Instagram, Facebook, and LinkedIn. You can also contact us directly from our contact page. If you want to engage with the Finish Line Community, check out our groups on Facebookand LinkedIn.

What if you could mimic the effects of exercise—without actually hitting the gym? In this episode, Dr. Jones sits down with Anthony Castore, one of the most respected performance and cellular medicine coaches in the country, to explore SLU-PP-332, a compound with powerful mitochondrial and metabolic benefits.Anthony is the founder of DRIVE Longevity Solutions and a Fellow of the SSRP Institute. With over 30 years of high-performance coaching and deep knowledge of cellular biology, he brings unmatched insight into how compounds like SLU-PP-332 can be used to optimize athletic performance, body composition, and even organ repair.We dive into ERR receptors, the PGC1α–AMPK–ERR axis, mitochondrial biogenesis, metabolic flexibility, parasympathetic fat burning, neuroprotective effects, and how to titrate dosing for both patients and elite athletes. Whether you're a clinician, biohacker, or fitness enthusiast, this episode is packed with science and strategy you can use.

Synergy Music Therapy & Wellness Services was co-founded in June 2021 by certified music therapists Hayley Francis Cann and Kimberly Dolan. Synergy MT began offering services in only two locations and has since expanded, with four in-person locations across Bermuda & Canada (Kingston,ON; Hamilton,ON; and Montreal,QC). Synergy MT provides high quality music therapy services, wellness resources, and professional development opportunities for music therapists, interdisciplinary professionals and community members.Synergy's Links:Website - www.synergymusictherapy.comSocials - @synergymusictherapy-- Subscribe to the Able Voice Podcast, leave us a review and connect with us (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@ablevoicepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @synergymusictherapy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) to share your experiences and takeaways. We release new episodes every other Sunday between the end of January and end of August.AVP Theme Music by: Christopher Mouchette. Follow him on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Soundcloud (Chris Mouchette)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Episode audio edited by: Justis Krar (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@immvproductions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)Rate and review the podcast on Apple Podcasts here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/able-voice-podcast/id1505215850⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Rob drinks a Synergy Gingeraid, he then talks/raps/sings about his love for outdoor ganja, dirty break-beats and eating quality left overs. IG ~ @cchpodcast

 Jeremiah and Natalie discuss the critical relationship between nutrition and training during a fat loss phase, and how to manipulate them synergistically to achieve your best body composition.00:00 Introduction to Nutrition and Training Synergy10:33 Understanding Fat Loss and Muscle Maintenance18:51 The Importance of Recovery in Fat Loss23:01 Caloric Intake and Its Impact on Fat Loss23:29 The Importance of Carbohydrates in Training26:10 Mindset and Training Performance28:41 Calorie Cycling and Training Quality30:54 Managing Training Volume and Intensity32:40 Fatigue Management Strategies34:11 Adjusting Training Variables38:28 Exercise Selection During Fat Loss43:35 Rep Ranges and Psychological FatigueTo Apply For Coaching With Our Team: CLICK HERE

Synergy EndorFINs | Early Access and Prerelease Updates! Welcome to Lords of Limited, the podcast dedicated to getting you better at drafting in Magic: the Gathering. This week, we're updating our big picture format thoughts after getting our hands on the cards briefly during Early Access and Prerelease weekend! We still think a lot of what we laid out in the Crash Course last week holds true but we've still got lots to discuss as far as how things played out vs. our expectations. Plus we take a look at not one but two draft logs from Early Access to get ready for the set going live tomorrow!

After winning the prestigious New York Digital Award in 2024 Redefining AI returns with an electrifying Season Four!Join your host Lauren Hawker Zafer, on behalf of Squirro, the Enterprise Gen AI Platform, as we embark on another season of groundbreaking conversations.In this episode of Redefining AI, host Lauren Hawker Zafer sits down with Dr. Ja-Naé Duane and Steve Fisher.For over 20 years, behavioral scientist ⁠Dr. Ja-Naé Duane⁠ dedicated herself to one mission: Make life better for one billion people. This award-winning innovator and expert on global systems focuses on helping corporations, governments, and universities understand and develop systems of the future using emerging technology such as VR/AR, AI, and blockchain. Ja-Nae guides companies forward, helping them get out of their own way to create exponential innovation and future forecasting. She has had the pleasure of working with companies such as PWC, Saudi Aramco, Yum Brands, Samsonite, Natixis, AIG, and Deloitte. A top-rated speaker within the Singularity University community and the author of the bestseller, “The Startup Equation,” Ja-Nae is helping both startups and multinational firms identify new business models and pathways for global scale.Over the years, her work has caught the attention of The Associated Press, NPR, The Boston Globe, and BusinessWeek. Ja-Nae holds degrees from Brown University, I.E. Business School, Northeastern University, Carnegie University, Bentley University, and Boston University. Ja-Nae is a member of the Loomis Council at the Stimson Center, collaborator with the National Institute of Health, and holds appointments at Brown University and MIT's Center for Information Systems Research. ⁠Steven Fisher⁠ is a visionary futurist, innovation leader, and design strategist with over 30 years of experience driving transformational change. Passionate about reimagining business models, he leverages cutting-edge advancements—especially Generative AI—to empower organizations across industries to navigate complexity and seize future opportunities. As a leader in foresight and innovation, Steven has consistently spearheaded high-impact initiatives at renowned organizations. At McKinsey & Company, he co-founded the Futures Practice, integrating strategic foresight and speculative design to help businesses anticipate and adapt to an uncertain future. At FTI Consulting, he led the adoption of Generative AI for business model transformation, pioneering new AI-driven solutions that delivered measurable impact across industries.Beyond corporate leadership, Steven is the Managing Partner of Revolution Factory, a global innovation firm that fosters cutting-edge solutions through AI, strategic foresight, and design thinking. He also serves as Chief Futurist at the Human Frontier Institute (HFI), where he explores emerging trends, conducts research on future-oriented challenges, and mentors leaders in strategic foresight.A prolific thought leader and author, Steven co-authored the best-selling The Startup Equation (McGraw Hill, 2016) and is currently developing two new books—SuperShifts (2025) and Designing the Future (2026)—which delve into the future of business, technology, and human adaptation. He shares his insights through keynotes, industry publications, and his podcasts—the Think Forward Show and Off World Podcast—which explore the intersection of innovation, AI, and humanity's expansion beyond Earth.Committed to democratizing futures thinking, Steven believes that understanding human history and patterns of change is essential to building resilient, future-ready organizations. His expertise in Generative AI, strategic foresight, and design-led innovation enables him to help organizations anticipate challenges and seize opportunities with confidence.Follow and subscribe to Redefining AI to join us in the full episode!#ai #redefiningai #spotify #techpodcast

Episode 225: Ignition. When a fire begins.

In this episode of Wisdom's Table, I delve into 4 often misunderstood concept of multiple streams of income. With over 20 businesses built alongside my husband during our 21 years together, I've learned valuable lessons—sometimes the hard way—about the realities of diversifying income sources. Let's find the truth in these myths together.   My best selling book is getting rave reviews! Check it out HERE   00:00:00 - Welcome to Wisdom's Table Introduction to the podcast and overview of today's topic. 00:00:38 - Debunking Myths About Multiple Streams of Income Introduction to the myths surrounding multiple streams of income and their biblical basis. 00:01:09 - Personal Journey and Experience Rachel shares her personal story of building businesses and the lessons learned. 00:02:01 - Biblical Foundation: Ecclesiastes 11:1-6 Discussion of the scripture that supports the idea of multiple streams of income. 00:04:09 - Understanding Multiple Streams of Income Clarification on what multiple streams of income really means. 00:05:43 - Myth #1: More Streams Equals More Income Debunking the myth that having more streams of income automatically leads to greater wealth. 00:10:48 - Myth #2: Multiple Streams Means Multiple Businesses Explaining that multiple streams can come from one core business rather than needing separate entities. 00:12:44 - Synergy in Business The importance of having complementary streams of income within the same business. 00:13:47 - Myth #3: You Have to Be an Entrepreneur Clarifying that anyone can diversify their income, not just entrepreneurs. 00:15:54 - Protecting Your Main Income Stream The significance of diversifying to safeguard your primary source of income. 00:16:36 - Myth #4: Less Devotion to Your Calling Addressing the misconception that having multiple income streams indicates greed or lack of focus. 00:19:44 - Final Thoughts on Multiple Streams of Income Encouragement to reflect on the myths discussed and adjust strategies accordingly. 00:20:06 - Upcoming Episode and Book Promotion Invitation to join the next episode and information about Rachel's book, The Money Mandate.

Ted speaks with Paul Kropp of Bakes & Kropp. From navigating the depths of a recession to the pinnacles of the luxury cabinetry market, Ted and Paul recount the genesis and evolution of his partnership at Bakes & Kropp. Their story is one of synergy, born from shared ambition and forged through the trials of building a brand. Inspired by European travels and architectural marvels, they strategized their expansion, meticulously ensuring consistent excellence across each showroom. Beyond physical locations, their focus extended to cultivating a confident sales team through rigorous training. Through anecdotes of unique, handcrafted projects, they highlight the cornerstone of their success: enduring client relationships. Confronting the headwinds of European competition, their narrative underscores the constant need for innovation and a clearly articulated value proposition in the ever-evolving landscape of luxury design.TOPICS DISCUSSED01:10 The Birth of Bakes and Kropp: A Partnership Formed02:45 Navigating Business During a Recession06:35 Challenges of Expansion and Consistency09:30 Building a Brand: From Product to Identity10:35 Synergy in Business: The Power of Partnership12:45 Building a Confident Sales Culture and Training New Team Members for Success15:45 Working with High End Clients17:30 Unique Projects and Client Relationships22:15 Marketing and Brand Building in a Competitive Landscape24:45 Innovating and Adapting to Market Changes31:00 Value Proposition Against European Competition CONNECT WITH GUESTBakes & KroppWebsiteLinkedInInstagramKEY QUOTES FROM EPISODE"You learn a lot during tough times.""Good people are key to maintaining consistency.""You have to have that winning attitude."

Send us a textIn this episode of Small Business Survival Conversations, we interview Scotty Smith, founder of Synergy Sports Performance in Green Bay, WI.With over 20 years in strength and conditioning—and a career that began with the Green Bay Packers—Scotty shares the story behind launching Synergy, the challenges he faced as a small business owner, and the mindset that keeps him focused and growing.We dive into how growing up on a farm in Iowa shaped his strong work ethic, problem-solving approach, and entrepreneurial spirit. That foundation of grit and discipline continues to influence how he leads his team, supports his athletes, and shows up in business.We also talk about:Starting a business from passion and perseverancePushing through moments of doubt and uncertaintyThe importance of community and relationshipsBuilding a strong team cultureWhat does survival really mean as a small business ownerWhether you're in fitness, food, or finance, Scotty's honest insights on leadership and resilience will inspire you.

After winning the prestigious New York Digital Award in 2024 Redefining AI returns with an electrifying Season Four!Join your host Lauren Hawker Zafer, on behalf of Squirro, the Enterprise Gen AI Platform, as we embark on another season of groundbreaking conversations.In the upcoming episode of Redefining AI, host Lauren Hawker Zafer sits down with Dr. Ja-Naé Duane and Steve Fisher.For over 20 years, behavioral scientist Dr. Ja-Naé Duane dedicated herself to one mission: Make life better for one billion people. This award-winning innovator and expert on global systems focuses on helping corporations, governments, and universities understand and develop systems of the future using emerging technology such as VR/AR, AI, and blockchain. Ja-Nae guides companies forward, helping them get out of their own way to create exponential innovation and future forecasting. She has had the pleasure of working with companies such as PWC, Saudi Aramco, Yum Brands, Samsonite, Natixis, AIG, and Deloitte. A top-rated speaker within the Singularity University community and the author of the bestseller, “The Startup Equation,” Ja-Nae is helping both startups and multinational firms identify new business models and pathways for global scale.Over the years, her work has caught the attention of The Associated Press, NPR, The Boston Globe, and BusinessWeek. Ja-Nae holds degrees from Brown University, I.E. Business School, Northeastern University, Carnegie University, Bentley University, and Boston University. Ja-Nae is a member of the Loomis Council at the Stimson Center, collaborator with the National Institute of Health, and holds appointments at Brown University and MIT's Center for Information Systems Research. Steven Fisher is a visionary futurist, innovation leader, and design strategist with over 30 years of experience driving transformational change. Passionate about reimagining business models, he leverages cutting-edge advancements—especially Generative AI—to empower organizations across industries to navigate complexity and seize future opportunities. As a leader in foresight and innovation, Steven has consistently spearheaded high-impact initiatives at renowned organizations. At McKinsey & Company, he co-founded the Futures Practice, integrating strategic foresight and speculative design to help businesses anticipate and adapt to an uncertain future. At FTI Consulting, he led the adoption of Generative AI for business model transformation, pioneering new AI-driven solutions that delivered measurable impact across industries.Beyond corporate leadership, Steven is the Managing Partner of Revolution Factory, a global innovation firm that fosters cutting-edge solutions through AI, strategic foresight, and design thinking. He also serves as Chief Futurist at the Human Frontier Institute (HFI), where he explores emerging trends, conducts research on future-oriented challenges, and mentors leaders in strategic foresight.A prolific thought leader and author, Steven co-authored the best-selling The Startup Equation (McGraw Hill, 2016) and is currently developing two new books—SuperShifts (2025) and Designing the Future (2026)—which delve into the future of business, technology, and human adaptation. He shares his insights through keynotes, industry publications, and his podcasts—the Think Forward Show and Off World Podcast—which explore the intersection of innovation, AI, and humanity's expansion beyond Earth.Committed to democratizing futures thinking, Steven believes that understanding human history and patterns of change is essential to building resilient, future-ready organizations. His expertise in Generative AI, strategic foresight, and design-led innovation enables him to help organizations anticipate challenges and seize opportunities with confidence.Follow and subscribe to Redefining AI to join us in the full episode!#ai #redefiningai #spotify #techpodcast

In this episode, we explore how data consolidation is reshaping health plan operations and why it is becoming essential for the future of the industry. From breaking down data silos to enabling real-time, data-driven decisions, data hubs offer health plans a scalable solution to improve efficiency and streamline processes. Discover the challenges health plans face today and how a data-centric ecosystem can unlock powerful insights, enhance member engagement, and drive cost savings. Curious how a data hub can revolutionize your operations? Tune in to find out how this technology is transforming the payer industry and why it's not just a trend but a must-have for success in 2025 and beyond.About Our Guest: Adam Fenech is Vice President of Product. He has been in healthcare leadership for over 20 years, on both the payer and provider sides of the business. Adam has a degree in Computer Information Systems and has deep expertise in core administrative products and processes, as well as the emerging industry shift to a data-centric technology ecosystem model. 

Welcome to a transformative conversation about the heart of nonprofit effectiveness: the boardroom. In this episode, we delve into the critical topic of creating synergy among board members, exploring the strategies, challenges, and best practices that can elevate your organization's impact. Our expert guest, Jermaine Thomas, a seasoned nonprofit consultant, shares his wealth of experience in building cohesive and high-performing boards. He'll illuminate how to foster a shared vision, navigate common dysfunctions, and cultivate a boardroom culture that fuels strategic decision-making and drives mission fulfillment. Whether you're a founder, executive director, or board member, this episode offers actionable insights and practical advice to unlock the full potential of your leadership team. Discover how to: Establish a strong foundation built on shared purpose and values Promote effective communication and collaboration among board members Integrate strategic thinking into regular board meetings Address conflict constructively and maintain a positive dynamic Leverage diversity and inclusion to enhance decision-making Prepare to be inspired, challenged, and equipped with the tools to create a boardroom that truly embodies synergy, propelling your nonprofit to new heights of impact and success.

The challenges facing sustainable investors are always evolving, and approaches to responsible investment must evolve as well.Over the years, much of the industry has adopted a siloed approach to E, S and G issues, but a new report from First Sentier Investors explores how an integrative approach to responsible investment can produce more lucrative opportunities for investors.First Sentier Investors' global head of responsible investment Kate Turner joins The Greener Way to discuss how accounting for the many inter-reactions and flow-on effects of addressing specific sustainability issues can lead to improved outcomes.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ai Brian, Blake, and Richard are back for Episode 567 of the Chasing Tone Podcast - The great JHS Notadumble-fumble humble-bumble and is this a new golden age for guitarists?This week Brian is temporarily waylaid by "stuff" so Blake and Richard tackle the show without him for the first time since records began, although there is a very brief appearance from his Ai alter ego. Meanwhile there has been some division of opinion in the guitar community about a revelation from JHS.Meanwhile the Big F have released a new DAW that is essentially free for any guitarist and Richard is a big fan. Does this signify a new shift in focus for gear manufacturers and are we now in a new golden era for guitarists? Blake drops a hint about something for beginner guitarists coming from StringJoy and Richard wants the new Tone King Imperial MKII module from Synergy.Valeton have released a very interesting mini multi fx pedal and IR loader and its so inexpensive Richard feels compels to buy one. Meanwhile Blake has received and email about NAMM Next and breaks down the implications. We also pay tribute to Jim Irsay, billionaire guitar collector extraordinaire, who sadly recently passed. Bionic eyes, Mysterious Pink Pedal, Harry Potter, Cheese highs, Becoming Led Zeppelin...it's all in this week's Chasing Tone!We are on Patreon now too!Support the show (https://www.patreon.com/chasingtonepodcast)Youtube:https://www.youtube.com/@chasingtonepodcastAwesome Course, Merch and DIY mods:https://www.guitarpedalcourse.com/https://www.wamplerdiy.com/Find us at:https://www.wamplerpedals.com/https://www.instagram.com/WamplerPedals/https://www.facebook.com/groups/wamplerfanpage/Contact us at: podcast@wamplerpedals.comSupport the show

In this powerful episode, Sonia sits down with Cindy Dita—a dynamic mama, nonprofit leader, tech professional, and passionate advocate for the Latinx community in Chicago. From a cancer diagnosis at 22 to leading in both corporate and community spaces, Cindy shares how she's rewriting the narrative for what Latina leadership can look like. Together, they discuss systems for running your home like a business, building deeper communication with your partner, raising self-aware teens, and using technology as a support tool—not a stressor. If you're trying to "do it all" and lead with purpose, this episode is a must-listen. ✨ What You'll Learn in This Episode: The importance of showing up organically to build authentic connections Cindy's journey from aspiring lawyer to paralegal to tech professional and nonprofit leader Navigating a cancer diagnosis as a young mom—and how it shifted her life trajectory Why your home is a business (and how to manage it like one) Systems Cindy uses to make life smoother: Instacart, Greenlight, Rocket Money & digital calendars Why communication with your partner is the real leadership skill How to help your kids develop emotional intelligence and financial literacy Advice for women stepping into their “jefa” era and creating their own lane The power of not staying quiet and always asking questions

Marketing and Sales traditionally operate independently - but they shouldn't. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. In this Quick Hit, you'll learn how to drive synergies between Marketing and Sales by getting clear on what you are selling and getting clear on the ecosystem that surrounds your target client/customer/consumer. Hear the full episode here

How can continuing education break down professional silos and foster real collaboration among healthcare teams? If you create CME/CE content, you've likely encountered the challenge of writing for “teams” that still operate in silos. This episode with interprofessional education expert Dr. Tina Patel Gunaldo, Founder, Collaborate for Health, reveals why just using the term “team-based care” isn't enough—and how content creators can more accurately reflect the evolving nature of healthcare collaboration. As patient-centered models expand and asynchronous care becomes the norm, CME professionals need a deeper understanding of roles, language, and practice contexts to design impactful education. Discover the critical differences between interprofessional, interdisciplinary, and multidisciplinary practice—and why it matters for CME writing. Learn how to structure education that empowers team collaboration and respects the unique contributions of each discipline. Understand the growing role of patients, technology, and asynchronous communication in shaping interprofessional collaboration today. And if you're unsure when to use “interprofessional” vs “multidisciplinary”? We've got you covered. We created a one-page Quick Reference Guide to help you use team-based language precisely and avoid common traps in CME writing. It's perfect for writers, educators, and reviewers who want to level up their clarity. Grab the download in the show notes and keep it handy as you create your next piece of content. Tune in now to learn how you can write CME content that reflects real-world collaboration—and elevates both learner experience and patient care outcomes. Connect with Tina Website: https://collaborateforhealth.com LinkedIn Interprofessional Terms Quick Reference Guide

Brand strategist and second time guest, Hilary Hartling returns with fresh insights on building magnetic brands that reflect who you are and speak to who you serve. In this powerful conversation, she and Lesley Logan talk about how energy, clarity, and authenticity are at the heart of every great brand. Hilary also shares tips for avoiding branding ruts, using AI without losing your voice, and why consistency is more important than perfection. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why brand energy creates stronger emotional connection.How to use and integrate AI to amplify your voice.Why consistency is the true magic behind standout brands.Why figuring out your “why” matters more than your process.How to identify and attract your ideal client with clarity.A powerful tool for reconnecting with your purpose and message.Why launching with clarity leads to faster, more aligned sales. Episode References/Links:Ep. 57: Hilary Hartling - https://beitpod.com/hilaryhartlingHilary Hartling Website - https://hilaryhartling.comHilary Hartling Instagram - https://instagram.com/hilaryhartlingBrand Vision Meditation - https://beitpod.com/brandvisionmeditationGuest Bio:Hilary Hartling is a Brand & Messaging Strategist who helps entrepreneurs build captivating, heart-led brands that deeply resonate with their audience. With over 15 years of experience as Vice President of Integrated Marketing & Synergy for powerhouse film brands like Disney, Pixar, and Marvel, Hilary now brings that blockbuster-level strategy to mission-driven business owners. Through her signature programs and intuitive approach, she helps clients translate their vision into messaging that feels authentic, aligned, and magnetic. Whether through one-on-one consulting or her Brand Polish Academy, Hilary empowers creatives and coaches to articulate their unique value, attract right-fit clients, and show up consistently with confidence and clarity. Her work is rooted in both strategy and soul—because when your brand reflects your truth, success becomes inevitable. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Hilary Hartling 0:00  What you think about your brand and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience.Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Okay, Be It babe. This, this is the podcast for your business that you always needed. So I know a lot of you are trying to start a thing. You have a thing and you get stuck. You get stuck, you get in your own way. And my guest today, the reason why I freaking love her is that she is brilliant beyond brilliant when it comes to the strategies and ways to communicate who you are and what you do, but she also has this equal way of being energetic and like who you are and affirmative and meditative. And so I really love her, because sometimes I feel like the business world can just feel extremely masculine, and it's a lot of like, do, do, do, do, do, and just like, spit this out and do this thing. And she is very much like, what's on your heart and who's, what's on their heart, and how do we actually connect those? So she is the one and only Hilary Hartling. She is amazing. If you've been listening to podcasts for over three years, you heard an episode from her already. I promise you, this is another amazing episode. So even if this is the second time you're listening to her, you, your mind will be blown. I adore her and you're gonna want to do the meditation that she has. I totally know it. I'm downloading it. So here she is, Hilary Hartling. Lesley Logan 2:15  All right, Be It babe. It's been a while since we've had today's epic guest, but I honestly look for any time that I can be in this woman's amazing spaces, because she's wonderful. She's amazing. She is a rock star in so many ways, and she's gonna blow your mind when it comes to branding. So Hilary Hartling, can you tell everyone who you are and what you rock at?Hilary Hartling 2:36  Oh my gosh. What a welcome. Thank you, Lesley. And yes, I'm happy to be on Be It Till You See It again, but I'm a brand and messaging strategist for the modern entrepreneur, everyone who is mission-driven, passion-fueled, and is excited about attracting the right fit clients to their business with the right positioning, messaging and offers. So that's what I do for entrepreneurs. Lesley Logan 3:00  Yeah and you do it so well, and you do it in a way that doesn't feel like cookie-cutter or not authentic. Like, I think when people think branding, you know, we talked about this the last time you were on, they think colors, logo.Hilary Hartling 3:13  It's true a lot of times. People, well, people just aren't, they don't have to know everything about marketing and branding, right? Like, that's why, you know, I exist as a branding expert. It's like they don't, they need to be educated about what's included, what's involved in branding your business, and the most out there thing for people to see first might be a logo, might be colors, or might even be like a tagline, right? So, but there's so much more that goes into it, and I do, I try to really infuse, find out from each individual business owner, whether it be like I'm doing a group program with my course, or I'm doing one on one, I always want to find out what the vision is for that business owner so we can translate that into a unique brand for them. Even if I'm working with a ton of photographers, right? They're all photographers. They're all going to have a very individual, unique brand, because that's the point of creating a brand. So it stands out.Lesley Logan 4:07  Yeah. And I think like, like when I think about being it till you see it, I feel like, the way you talk about branding, the way that you see it, it's almost, it is almost be it till you see it with your brand, because you're kind of figuring out, like, how do I want people to feel? How do I want them to, to, what do I want their experience to be, and the business that I'm creating that they haven't yet had, yet? Hilary Hartling 4:33  Yeah, I feel like my whole business as a brand and messaging strategist is I'm helping these business owners, be it, their brands be it so that they can articulate their most authentic selves, step into their personal power, build a brand that really, truly resonates with their ideal audience. So and it comes from my belief, too, that I think every brand has an energy to it, and every business owner has an energy. And that is what radiates out when you focus on harnessing that energy. That's when you captivate your audience. Lesley Logan 5:06  Yeah. And I so, okay, before we get like, ahead of ourselves, how did you get into this? In case people haven't listened like, I don't know, my God, three years ago, let's remind everyone your amazing journey. Hilary Hartling 5:18  Yeah. I mean, I really started my, the bulk of my career in corporate for a Fortune 50 company that a lot of people have heard of. It was at Disney. I worked for 15 years at Disney as an integrated marketing and synergy executive, but within that role, everything in my role at Disney sort of led me to what I'm doing now for entrepreneurs, it's really this idea of understanding a brand and what it takes to not only be consistent, but to continually inspire your audience, create fans, and keep them coming back for more. So anything that you could learn from like the Disney brand, you can apply that to your own small business. That's what's really cool. Lesley Logan 5:58  I mean, I think it's so true, because it's like, first of all, you know, getting the first customer is the hardest part. Like, getting someone to trust you enough to spend dollars with you is so difficult, but then you've got to also keep them coming back for more. And sometimes people get so obsessed with just continue to get new customers versus, like, inspire their current clients to still participate in the brand. I want to go into the energy a bit more, because I feel like people don't think of it like that. They think this is my business. These are my goals. This is what I'm here to do. And they don't take in to account their energy. And so how did you figure that out? What was that experience like when you discovered it's an energy? Hilary Hartling 6:41  Yeah, I mean, I've always been into energy, so there's that. But honestly, like, I call it the reciprocal energy flow, right? It's like the energy you put out is what you get back, and that leads to all the things, right? What you think about your brand, and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience, right, so that you are understanding what they need, and you're meeting them where they're at, but that you don't, as a business owner, because sometimes, you know, it's up, up and down with, with businesses and entrepreneurship. We know this, but when you find yourself in that rut, how do you pull yourself out of it? Because that rut can lead to more rut if your negative energy is being put out there. So it's, it's like energy, to me, is everything, because energy is the feeling. Energy is the experience. You can't captivate or enchant or delight your audience unless you know what's going to make them perk up and pay attention, what's going to hit them in their heart center, right? Like, really tugging on those heartstrings. Like, if you watch Super Bowl commercials, like, I wasn't actually overly impressed this year, but.Lesley Logan 7:59  I skipped them. I figured the best ones would come forward. Hilary Hartling 8:02  The one, the ones that always get me is like the Clydesdales for Budweiser. And this year, it was like this little baby Clydesdale who was jealous of like the big, full grown ones who got to carry the cart with all of the Budweiser kegs. But there was a keg that fell off the back, and he's like, I'm gonna do it. And he jumped the fence and he rolled that sucker all the way to the destination. Was like, I did it. And it was like, it's just so cute and so fun. But anyways, anything that could tug on your heartstrings, that's an energy. You're deciding the energy you want to create with your brand, with your audience, and it's the energy that's going to pull people in, right? That's what's becoming magnetic for your audience. It's all about the energy. Like, like, I think everything is, but you won't find yourself in your flow unless you've decided to define what you want that energy to be for your brands. Lesley Logan 8:54  Yes and I love you highlighted, like, if you're in a rut, and that's energy you're putting out there, that's not really, that's just going to lead to more ruts, because, like, the attraction, how many of the clients do you really want that are also attracted to a rut?Hilary Hartling 9:09  Like, if you're going around saying every single day, like, well, this just isn't working for me, right? Well, then you're going to attract people who doesn't think your service works for them, and so they're not going to buy it.Lesley Logan 9:18  Right and then, and then it becomes a self-fulfilling prophecy, because that's what you're surrounding with. Hilary Hartling 9:23  Yes. Lesley Logan 9:24  Oh my God, this is, I'm obsessed. Okay, so first of all, I think the other thing that I want to highlight what you said is like the energy that they want to feel, what's going to tug on their heartstrings, I find a lot of people, as they're trying to create what they want to be their brand, or maybe they're in it, I find they get really stuck on, what do the people want? What do the people need? I actually think that they know. I think deep down, they know. I think they're a little scared to admit it, because then what if they're wrong? Or, like, what if they now that they know, what do they do with this information? But how do we figure out, like, what's pulling on the heartstrings? Is it like a series of questions we ask, is it something about ourselves? Is it what our brand is doing? Because most people, they focus on here's my process. You book this call, then I do this with you, and then you buy this thing, and it's like that, that's great. You need a journey. But that's not what people are buying. They don't want the journey.Hilary Hartling 10:13  That's, I mean, it's, it's really, it is what Simon Sinek says. People don't buy what you do. They buy why you do it. The why becomes your brand story. The why becomes the why of your clients, too. It's focusing on, I've said this so many times with you and your audience, right? It's focusing on the benefits first, right? Not just the features or the process. That'll come, but the benefits, that's the thing that's like, what do you really, really want, right? And I I've done this comparison before, like, when I think back to my Disney days, I remember walking into these huge marketing meetings to kick off a new film that we're going to be working on. It's usually like a year out from release. And I remember, like, here's one example. We had the slew of sports movies for a long time. You know, Remember the Titans, and Miracle, and we walk into the one about The Rookie, which is Dennis Quaid, and he's the oldest baseball player to make the majors, and we sit down at the table, and it's a big joke at this time, because we've done so many movies, and they're like, okay, it's not a baseball movie. I'm like, okay, right? It's not. We have to remember this. It's not a baseball movie, no, it's a movie about second chances and never giving up on your dreams. Okay? It's not about the thing. It's about why people would care. Okay, that's what you need to focus on for your branding.Lesley Logan 11:35  Yeah, I love this. It's almost like you can't use what you do as part of the definition. Hilary Hartling 11:40  Right. That gets you, that gets you so far is like you have to be clear in your branding, right? A super big believer, and you need to clearly state what you do and who it's for, but that's just a positioning. That's not the inspirational part, that's not the why, that's not the what they take away from it. You have to think about the whole idea of what is keeping your ideal client up at night that they're so worried about that they're not getting right with that thing you can help with, and go from there. And a lot of times it does, it does help to start from a pain point, because if you just tell them the beautiful, amazing end result, they're not going to believe it, unless you relate with them on why they're struggling right now.Lesley Logan 12:20  Yeah, yeah, yeah. And that means you have to be vulnerable. Hilary Hartling 12:25  Yes, yes. You know, there's, there's something, you know, I'm in the midst right now, I'm updating and evolving my course called Brand Polish Academy, and one thing I'm going to add that I'm very excited about is some AI prompts for people, because once you know your brand strategy, you can put that into chatGPT and it can spit you out so many amazing ideas for your brand. You have to make sure they're in your voice. You don't want to take anything just as it comes out as it spits out, but you can figure out so much once you know your brand strategy, you can plug that in to say, I'm training you to be my brand voice and my messaging and understanding my ideal clients. And I know these are their pain points, so keep all of that in mind when you tell me X, Y or Z, right? Lesley Logan 13:12  Yes. I mean, I love that you're going to add that in because it is such a thing. My team has actually built the Lesley bot, which is like, it's trained on 10 million of my words. So, like, people can literally ask, ask at any Pilates business question. It literally it's, first of all, she's uplifting. She validates you, she repeats what you said, she points out what's really great. And then she gives you things, and then questions. And people are like, I don't want to use it. And I'm like, I'm going to tell you right now. I'm amazed at what she is putting out. She spits out way more than I can. I couldn't do it as fast as she can, you know, and she's trained on me, so it's all my stuff. But also they've used, you know, the chatGPT and things that are out there to be like, okay, here's some written work by her. Here is who we're talking to. Here's what this is. And now we need to tell people about X, Y and Z, and then doing it. Like, first of all, I had some, some things like, like I didn't even tell them we're doing this because they heard me one time say, I'm never going to let you do that. I love to write, because I do. I love to write, but I will say they finally showed it to me, and it's kind of amazing, because it gets out sometimes we get in our own head, and especially talk about the rut and the energy. If your energy is nervous or scared or this has to work, and if it doesn't work, I'm like, my business is failing. That energy is not going to help you write and tug on the heartstring. It's actually in the way. And so you almost need to use.Hilary Hartling 14:30  The extra help, a little helping hand. I agree. And by the way, let's back up a second, everything you just said that you preface like, you know it knows this about me and this about, all of that that you just said, that it knows that you had to put in there to explain, to create this bot, that's your brand strategy. That's part of your brand strategy. It's knowing enough about your brand to be able to explain it to someone, whether it's an AI tool or it's someone you're hiring for your business, or it's someone on your team, it's the only way you can create and present a consistent brand. And honestly, consistency is one of the pieces that creates the magic for your brand, because I promise you, not everybody out there is being consistent. And when you can be, you show up for people in a whole new light. Lesley Logan 15:16  Yes, yes. And I mean, consistency is so hard in general, let's just take your branding out of it, just being consistent with your morning routines or consistent in your life, it's not easy, but it is actually proven that when you are consistent with anything, you actually get what you want out of it. Hilary Hartling 15:32  It's so true. I don't know why it's so hard. It just is. I mean, even with the Pilates practice, right? Lesley Logan 15:37  Yeah. Oh yeah. I mean, people are like, I'm gonna come once a week, I'm like, that, that's great. You can never miss, and if you never miss, that is consistent. But, you know, more would be better. You know, like that would be consistent. But I think, like, people have a hard time with that. And so if people do what you say, and they're, and they're focused on the energy, and they're pulling the heartstrings, and they're being consistent, what is a reasonable timeline for them to know if it's working, what are the KPIs that they're using? Because it can't, to me, it can't be vanity metrics all the time. It can't just be like, oh, I got this many likes. Because if you're new to getting followers, you're not going to get a million likes on things like, you're just no, no one's going viral like that anymore, you know, unless it's like some dog video that's, you know, pushing, like, you know. So how do you do that because that, you got to keep the energy up and the belief up. So what do you think? Hilary Hartling 16:24  I mean, honestly, the biggest KPI is, are you booking clients? I mean, that's the biggest one, right? But also, you can look at things like, if you're creating a funnel, right, and you're introducing or inviting people into your brand, what's that first stop? What's that entry level thing? What's that free resource or lead magnet or low ticket offer. Are people buying that because you showing up saying, hey, I know you need this right now. So let me tell you how to do that for either this, only this much money, teeny bit, or let me give this to you for free, because I know this is on your mind right now. And if I relax your mind and you can make your shoulders go down about this whole topic, and you get some quick wins because I gave you this thing, then you're going to be more apt to come and find out more from me, from that brand, right? And so I think that is a very good tool, like, if your freebie is flying off the shelf, right? Whatever it might be off the digital shelf, even, then, that's a very good indicator. Now, there might be other things to tweak along the way, if then that's not converting into clients, but you always have the opportunity to, I think, first connect with your audience on a level that they care about. Because here's the other thing, you are the expert in what you do, right? But you could get caught up in your expertise and not necessarily say it the way your ideal client is going to understand right now, right? A lot of my ideal clients, they don't know that brand strategy is the solution. They don't even know that, right? And so you have to speak to them in the way they're talking about it, saying, like, gosh, I feel like my messaging is all over the place, or I don't really know how to talk about my business in a way that the right people get it. Like, what do I do about that? So some might think I need to hire a copywriter that could be a solve but a lot of times, people just haven't figured out the base foundation, solid brand strategy that leads to all the aligned messaging, aligned offers positioning that makes you stand out. And so it's a lot of education on my part too, right? It's like people just like we started at the beginning, people sometimes just think it's colors and logo. And it is not.Lesley Logan 18:38  Yeah. I appreciate you bringing, remind us like you have to know your business so well that you are an expert at what you do, or at least for who you help, you know, and you have to treat yourself as such, but also then you have to talk to people who aren't, not understanding that expertise. And it's really, really hard. An example is like a lot of Pilates teachers that I work with, they're like, I just want to teach advanced clients. I want to teach athletes, because they don'tknow how to move their body. And I'm like, so the journey of the people you'll work with don't know how to move their body, and so you can do that. And if you have connections to the NFL or the NBA in your town, by all means, go right ahead. They all need someone. But the reality is, is the most of us have to teach the public and the public in your area. And so there are people in your area who could become an advanced mover who don't know how to move their body yet. And so you cannot talk to them like people who move their body because they don't know that. They don't know that that's a solution to their problem. They don't that's the thing that's going to make them feel good. They don't know that that's the thing that will make them feel confident. And so people do talk in the wrong way, and then they go, no one's listening. And. Hilary Hartling 19:43  Yeah, I have a funny double-edged sword with my brand, where people love the fact that I have worked for Disney, and that grounds me as an expert in what I do, because I worked for a brand like that, but then that can also lead people to think, well, I can't approach her. Right? And so a lot about my brand is being very friendly and approachable and welcoming and inviting to see like I just did this, just a one week freebie last week, where I offered my list, and I think I did it maybe on Instagram, too. I said, just for a week, submit a question. I'm going to record a video response, just one branding question that you would like an answer to, and I will do a video response for you. And so I was recording video responses all week long. And people are like, how are you giving this away for free? I'm like, well, number one, it shows me exactly what my audience is thinking. So back to your point of like, how do you tug their heartstrings? It's knowing where they're at right now. And so every once in a while, getting in touch and doing a temperature check and asking, what's the thing that you would really like some help with right now? And all the questions were so, so different. Lesley Logan 20:51  Yeah. Also, brilliant everyone. You should steal that as a thing you can do is, you know, be like a freak you because you do find out what are they thinking about. You know.  Hilary Hartling 21:02  Yeah. That was my whole point. It's like market research, but also it's me connecting with my audience, too. Yeah. So when you stay in touch and you actually form these real relationships, maybe they're not going to book your service right now, but they're going to remember that, and they're going to come back when they really, really need your help.Lesley Logan 21:19  Yeah and that's the other hard part, right, of being a brand that is consistent, it's you have to be consistent, you have to make sure that they understand what you're there for, and stay top of mind, so when they're ready to pull the trigger they remember you.Hilary Hartling 21:33  Yeah. I mean, there are also other tactics, right? You can try to make them see that they need it now versus later. There's other things to do, but still, like, you still might get the, oh, this has been so fantastic. Let me go off and try this, or let me do this and I'll come back, you know, when I'm ready, or if I need, you know. So you'll never know where someone's at, but, and I've had people who I had a call with, you know, six months prior, and they come back and they're like, boom, I'm ready. Here's my money. Let's go. This is the time, right? Like, you just never know.Lesley Logan 22:04  Yeah, no, it's very true. And I think, like, thank you for sharing that, because we've had the same thing. You know, I worked in retail. I worked in high end accessories, and so of course, there'd be the people who came up, and obviously we made sales throughout the day that would be affordable prices on like, you know, $50 gifts, $100 gifts, like, that kind of a thing. But, you know, we really had to sell like, a $2,000 ring every once in a while, ideally every week. And there'll be people who will just come in and go, can I try that on? Oh, my God, I love this. And I would be like, oh, have you seen it before, because they're like about to buy, like, no, it's first time and I just really love it. And they'll just buy it. And there's other people who come and look at it for six months, and they're looking at it and they're putting it on, okay, and my birthday is in six months, and then they come back and they get it. And so it's like everyone is a little bit different, even in a brand that you're trying to attract. And so, you know, the patience that it takes, but also the belief in what you do. Do you have tools that you use to remind yourself why you do what you do? You know what I mean? Because, I'm like, people doesn't even like getting ruts and like, there are bad days. There's days where I'm like, is anyone listening, even though I have tons of evidence that we're doing a great job. There's just some days where you're just, I'm just getting hit over the head and getting a lot of rejection, so. Hilary Hartling 23:14  Well, that's just human, that's just human, and that's just the cyclical nature of business as well. But I think for me, it's always coming back to trusting my intuition and trusting myself, right, which is hard for some people, right? And it's, it's keeping the belief so, whether it be brand affirmations, right, just like you might do abundance affirmations or anything, it's, it's talking to yourself, in a way, and especially if you're having those negative thoughts, it's just like pulling those negative thoughts to the forefront, noticing them and reframing them so that you're not like stopping your energy flow like we were talking about earlier. But I always use intuition as sort of my own compass, and I think when you give yourself room and space to just listen, because there's so many times, especially with branding, where you're looking externally for the answers in terms of, I'm looking at this brand, of this competitor in my industry, and oh my gosh, why can't I come across that way? Or you're just looking for answers elsewhere, when a lot of times, if you just ask and you receive the guidance internally, in fact, you know what I just, I just created this week that your audience might love, is I created, for the first time, a meditation for my audience. It's a brand vision guided meditation. Lesley Logan 24:32  Yes, we're in, we want. Hilary Hartling 24:34  Yeah, anytime, so it's whether you're starting from scratch or you're an established business. It helps you with clarity. It helps you kind of step away from overthinking about your brand, so you're coming out of your head and into your heart, which is what we want from your brand, we want to be in the heart space, it helps you, like, envision the essence of your brand, how it feels, who it attracts, what makes it unique. But also, like giving you some clarity on your deeper purpose and that message you want to share. So I go through all seven chakras for your brand. In the meditation. It's a 20 minute meditation, and you just come away with whatever downloads you get. But you can do it as many times as you want, right? You might get something new every time. Lesley Logan 25:17  Oh, my God, we must link this. And this is amazing. Yes, I want that. And then also, I mean, I feel you need to do some brand affirmation cards. Like, I feel like you needed anything like a deck in you.Hilary Hartling 25:28  Yeah, well, you know what's funny is I used to do it when I like, I've gone back and forth on how I've done my online course. Sometimes I run it as a group program. And when I do that, I would put these brand affirmations. It's just like posts in our community Facebook group all the time. So I'm like, I should aggregate all those, because it's, it is, it's very helpful. And then it even, like clues you into a little bit of what you could focus on today for your brand kind of thing. Lesley Logan 25:52  Yes, I love that. I mean, my goodness, that could be its own lead magnet, or you could actually sell them as a deck you could draw. And it's like, this is what, you know, I just, I like a deck of any kind. Hilary Hartling 26:02  I do too. Lesley Logan 26:03  I just find them to be so fun. I don't even know what half the things mean. Currently, I drew a card from a deck, and it's a porcupine with lightning bolts and stars. And I'm like, unclear what I'm supposed to get from that, but I'm just gonna say you can, like, it have little things that can prick people, and you can be magical at the same time. I don't know what that card means, but, like.Hilary Hartling 26:20  Well, I would immediately look up the spiritual meaning of a porcupine. Lesley Logan 26:23  Okay, well, thank you for that tip. Yeah. It takes, as you, we've mentioned a couple times, it's the constant belief in yourself. You almost have to have a good healthy dose of narcissism, if there could be any kind of healthy narcissism, to remember that you're amazing. And since we are, most of us who are listening to this are not narcissists, you wouldn't be being it until you see it if you just think you are. So congratulations, you're not, if you're listening to this. But I think having some sort of reminder of who you are, why you do it, what you do, like we need those things for those bad days. Hilary Hartling 26:56  We do. We do. It's amazing because I even remember back to my first brand clarity in-person workshop that I did. And I I just found the workbook the other day, and I opened it up, and the first page, I actually put the song, I Believe, from The Wiz, which was the song that my theater company would sing every night before we went on to perform so that I believe in you, right? That's the main message of the whole song. But, like, it's a whole thing. But I put all the lyrics in there because I was like, this is so true. If you don't believe in your brand, why would someone else? Why would someone else? And you're putting your brand out into the world, and you're not like, asking people to love it, you're serving people. You're saying, I have this knowledge or expertise or product, whatever kind of business you have, and I know this helps you do this. It's worked for me. It's worked so for so many others. It can help you, too. If this is what you're struggling with, here it is, right? You never think about if you're in the grocery store. You don't yell at the grocery store because they're trying to upsell you at checkout with gum and candy. You're like, I might want some today, okay. Right? People sell to you all the time. You're on tons of email lists you don't even realize because you wanted the 20% off. Right? Like, it's, it's all sales. It's all business. People are used to that. People are used to you asking, people asking for the sale, because they would never imagine that if they expect value in return, that they wouldn't give you that reciprocal energy back, right? Lesley Logan 28:37  Yeah, I love that. You pointed out we don't get the grocery store. We just, like, we end up buying the stuff half the time. You know, we're and one of my old coaches, she was joking, she did this little, like, fitness challenge, and there was an add on that you could, like, it's called the bump everyone. There's a bump of the cart that you could add that on. And then they got to check out. I was like, well, here's a one time offer. And so she's like, okay, I'm gonna add that to cart. And then it's like, oh, well, if you got this, here's this other one time offer. And she got that, and at the end, she's like, I just want to pay like, I went from a $17 thing to paying you $217. I still wasn't angry about it. She was laughing. Because the reality is is, if you know exactly what your client wants, then first of all, you get to sell it to them, and you're not a manipulative asshole, because what you're giving them is what they wanted. It's going to solve the problem that they have, and you are the expert who can do that, and they get what they need. Otherwise someone else is going to sell them something shitty that you know because they didn't hear about you. They didn't hear that you existed. They don't hear what you have. And so you kind of owe it to them to not let the competitor who's not as good as you getting into their headspace. Hilary Hartling 29:43  That's so right, and that's where consistency comes into right? It's like your competitor might be, you know, 10 steps behind you, but they're selling out because they're showing up. So don't let the lack of that, I've been seeing all these Instagram accounts lately for like the introvert business, where you don't show your face, right? So it's all these Instagram feed posts where it's just like the backs of people's heads and or just like quotes and things, and that is like going gangbusters for whatever reason. I'm sure they're tapping into heartstrings all over the place, right? But it's just so interesting, because here's the thing, there's so many ways to do it. What you have to start with every time is understanding your business, your brand, so that no matter what strategy you want to employ for marketing or copywriting or website design, whatever it is, that it still feels like your brand for your audience, yeah.  Lesley Logan 30:37  And I think that's so key, like one of the things when we coach Pilates instructors, we're like, okay, who are you helping? Why do you want to help these people? How do you help them? I mean, there are people who don't sign up for our program because they can't get past that question. I just need more clients. I'm like, I'm going to tell you right now, there are 17 clients outside for you. You could get probably half of them if you can articulate how you can help them so you don't even have to care about it. You could just, if you could just articulate how you can help them, if that's how they want to be helped, they'll buy from you. You're holding yourself back by getting stuck and making it complicated. And it is complicated, but also, I think it's about being honest with ourselves. Why am I doing this? And you know, and I think some people might even feel maybe it's not enough to just want to help those people. Like, I feel like there's this pressure that we're all putting on these brands, and so we don't get these ideas off. I wanted to have you on, because I know we have so many listeners who are business owners or want to be business owners, and they do not get their business to the next step. Year after year, they're stuck in the same place because they won't just sit and answer those questions about that you've talked about in different ways that will help them identify so that they can be consistent. Hilary Hartling 31:45  Yeah. And the thing is, too is, like, it doesn't have to be perfect. I say this a lot too. It's like, don't wait for perfection, because it can't be perfect unless you put it out there to get feedback from your actual ideal clients, right? You can't tweak it unless, like, you've seen what resonates with them most. So you can't be scared to start either like it doesn't have to be perfect to start. You just have to be able to articulate some things about your business, what you do, who it's for, the benefit that they can take away from working with you, and maybe how you're different from other people in your industry. Lesley Logan 32:19  Yeah, I love that, because also, I find when people ask me what Pilates is I have a succinct answer, and I have teachers going, oh my God, I just love the way you describe it. I'm like, do you think that's how it came up the first time? No, it didn't. It was like, a fucking paragraph. And I was like, well, I gotta shorten that. You watch people's eyes glaze over, or, like, they start to look around the room, and you're like, I've lost them. That's, you know, I've got to figure out, like, how do I succinctly say who it is what I do and how I do it, so that if this person is interested, they stick around, and if they're not, neither of us are wasting our time. But to your point, you got to get something out there and try it out and say it out loud and get the feedback. Where people go, oh, it's like yoga, and it's like, oh, okay, I didn't explain it very well, because I explained it like yoga, so like that, you know. Hilary Hartling 32:59  Yeah, then you can perfect, that's, that's where the perfecting, meaning, the tweaking comes in, so that they understand even so you're more clear, and you can then make it more compelling for them as well.Lesley Logan 33:11  Okay, so I love you, and I just, I, you make, I mean, we've done so much greatness, because you make you want to, like, dig into my branding all the time. I'm just like, okay, let me. Hilary Hartling 33:20  It's so fun. Lesley Logan 33:21  Yeah, it's just really fun. What are you most excited about right now? Do you ever wonder, like, has everyone figured out branding? Are you? So what are you most excited about right now? And you say that the world needs you more than ever. What's going on the branding world? Hilary Hartling 33:32  I do think it's been shown over the last few years how valuable it is to not just run a business, but to build a brand, because it's brands that people fall in love with, follow, want to keep coming back to, and that's what you want to have a long lasting business. It means that you've articulated what you care about. Maybe there's shared values involved. People today really care about who they're buying from and consuming from, and so they want to know that you're someone that they trust and that you have some of the same beliefs or hopes or dreams. It matters, and your brand strategy expresses that about your brand. I just heard someone the other day mistakenly say something about, oh, I'm eating Ben and Jerry's, but I don't really like what they believe. I was like, wait, wait, have you actually gone to their website to see all the amazingness that they do for the social causes for their, and they went, and they're like, oh, they didn't know that. They had heard something and then mistakenly thought, oh, but I really shouldn't be eating Ben and Jerry I was like, no, no, no, no, no. Anyways. Lesley Logan 34:43  Everyone, keep eating the Ben and Jerry's. They're, they're, you know, saving the world. Hilary Hartling 34:47  Keep, keep eating the Ben and Jerry's. Yeah, no, I think branding is more necessary than ever. And I will say this too, because I do have clients who come back to me again and again. So there's, you know, one phase of brand strategy. Which is developing your entire brand strategy, and then it's coming back as you're evolving and growing. So I just had a husband and wife couple come back, and I've worked with their two brands separately, and now they're kind of combining into one, and they wanted to come up with who is our niche audience now, because we feel like we've spread ourselves a little too thin. What are our offers? Because we want to be known for the offers we're creating, and we want a signature one too. So that's what I did with them. We said, here's exactly who your audience is, and now because of that, we know exactly what they need. And here is the first thing they need, here's what it's called, here's how we're positioning it, here's how we're pricing it. Here's the promise for what they get. And we did that with three different offers, and they launched within 30 days and made $45,000. So because they got so clear that they understood exactly how to sell it.Lesley Logan 35:52  Yeah, can you just say it's almost like you're like, speeding up the process, you know, and it can feel like you're slowing down to take some time to go through this and get the clarity, but also then it just speeds up the process. Because once you're so clear, people know that you're for them or that you're not. Hilary Hartling 36:07  That's right. Lesley Logan 36:07  You know, I heard from another Hilary, who's a dear friend of mine, that, if you've hated in the human design. So right now, like, obviously, if you're into astrology, we're now, you know, in Aquarius and all that stuff, and that's its own unique energy about people. But if you believe in human design, we've been in the generator type of person for a really long time, which is very capitalistic. It's very like, you know. Hilary Hartling 36:28  I'm a generator. Lesley Logan 36:29  Yeah, I'm a generator, too. And I was like, I don't think it's a bad thing. I think we kick ass. But anyways. Hilary Hartling 36:33  No, we work hard. Lesley Logan 36:34  We work hard, we do things. But apparently, like, we're going into a projector type world. And I was interested in that, because one projector that I know, I felt like they just project their shit onto you, and so she's, she's a projector, and she doesn't do that. She actually is able to zero in and like, oh, this is what you're telling me, this is what I'm seeing, and hones it in really well. But what she said is, in a projector world, it becomes not individualistic in that we don't help people. We're not in a community, but that individual brands, individual businesses, are going to be the thing that people are focusing on, wanting to spend their time on. We're seeing this right now as people are like, oh, I'm not. I'm boycotting these brands over here because they don't represent my values. And so then finding smaller businesses who do. And so just the way you just talked about things. And this whole conversation where the world is turning, now more than ever, is the opportunity for all of us to shine, to not be in the shadows of these big brands who are making things either super cheap or were super for the masses, but for like, your individual thing, your idea, can actually work and, and we talked about this in the first episode. You all have to go back and listen to it, but even if you don't have a business, you have a brand, because how people think about you, what they feel when they're with you, all of that stuff is in there. And so I just really adore how you make branding feel like it's like sexy and I want to do it. Hilary Hartling 37:55  I actually think brand, I mean, I'm biased, but I do think branding is sexy, and it's you getting to really choose, right? It's your choice. It's your brand. What do you want to build? What? What do you want to leave your mark as? Right? That it's and it's not just mark as a logo. It's the legacy, it's the impression, it's what lasts, you know, forever. I mean, there's all different kinds of examples of branding and brands and stuff, but what's cool about it is it's meant to be different. So you get to decide how you want to be different and make sure that that's what resonates with your audience. Because it's not all about you either, right? It comes from you. It starts with you. You're defining it, you're shaping it, but you're shaping it for your audience. And so being really clear on that as well, because you said there's so many people who get stuck and stopped there, which is why, why there's been 500,000 ideal client worksheets and, right, identify your target audience and it seems like, okay, I know that, but when people really get down to it, they need to redefine it every time for themselves to say, like, no, this is really who I know I serve. It's just like the two clients who came back to me, you know, they served so many different kinds of people, but they decided, no, who we serve best are coaches, and that's what they went with, right, and being so specific helps the brand become more relevant, more resonant and more compelling for people to understand it, get it and buy it. Yeah.Lesley Logan 39:25  Yeah, oh my gosh. Okay, Hilary, well, you know, another amazing conversation with you. We're gonna take a brief break, even though I could talk to you forever and find out where people can find you, follow you, meditate with you. Where do you hang out, Hilary? Where is this meditation? Where can they, like, you know, work with you? Hilary Hartling 39:44  I would say two places. First, my website. So it's hilaryhartling.com H-I-L-A-R-Y-H-A-R-T-L-I-N-G dot com. If you go to the announcement bar on my home page, you click and you download the free meditation. The other places I'm always hanging out is Instagram, and it's the same. It's @HilaryHartling, no spaces, no dots, no nothing. And the meditation is also linked in my bio on Instagram, so you can go grab it for free right now. Lesley Logan 40:11  I think that's beautiful, as are you. Thank you so much. Before I let you go, you've given us a lot to think about, but bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?Hilary Hartling 40:23  Figure out what excites you and follow it. So when you can wake up excited, you are in your flow. When you're in your flow, you not only attract what you want, but you become a magnet for the best people, opportunities and growth. Lesley Logan 40:38  Yeah, yes. Oh my God, that's so succinct and so wonderful and absolutely useful in everything. Ah, guys, how are you gonna use these tips in your life? Share this with a friend who wants to start something. Share this with a friend who has a business. You, you, this could literally be the conversation they need to hear to actually reach the people they want to reach. And Daniel Pink said, if what you do solves a person's problem and takes them out of pain, you have a moral obligation to sell it to them, moral obligation, and the only way that they can hear about you is if you, if you've gone through the things that Hilary is talking about. And so, let her help you. And until next time, Be It Till You See It. Lesley Logan 41:15  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 41:58  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:03  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:07  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:14  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:17  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy