Podcasts about Synergy

Matt and Sam are back with their June new music mix, where nostalgia meets innovation in unexpected ways.The blurring of entertainment worlds takes center stage as we discover Post Animal's "Pie in the Sky," featuring Stranger Things actor Joe Keery who returned to his musical roots after the show's filming wrapped. This happy rock anthem sits alongside Maiah Mancer's haunting "sirencore" vocals on "With a Smile," creating a compelling contrast that showcases music's boundless versatility.Our mix navigates emotional depths through Ben Kweller's heartbreakingly hopeful "Oh Dorian," written as a tribute to his late son, while Matt Berninger explores the hollow feeling of relationships that have everything except love. The storytelling tradition continues through James McMurtry, who continues his long songwriting career with vivid musical narratives that paint complete pictures in just minutes.Hip-hop's evolution shines through multiple generations – from Logic's confident yet laid-back "Bad Mother****er" to Xzibit's emphatic return with "Shut Yo Mouth," which hilariously opens with a 1950s-style instructional segment. Ciara collaborates with the lightning-fast Busta Rhymes, while global superstar Bad Bunny demonstrates exactly why he sells out arenas worldwide with his infectious energy and multilingual approach.Ready to discover your next favorite track? Listen now and let us know which song resonates most with you through our social channels @SuperAwesomeMix!https://music.apple.com/us/playlist/sam-new-music-june-2025/pl.u-XMv0tXZ0qz1. Pie in the Sky - Post Animal2. With a Smile (What So Not & Synergy's "Dreamer" Dub) - Maiah Manser3. Oh Dorian - Ben Kweller featuring MJ Lenderman4. No Love - Matt Berninger5. Sailing Away - James McMurtry6. 60 Ways to Forget People - Bush7. Wassup - Ciara & Busta Rhymes8. Bad M**********r - Logic9. Shut Yo Mouth - Xzibit featuring Compton Av & Butch Cassidy10. Have We Met (The Void) - Garbage11. NUEVAYoL - Bad Bunny12. Autumn in New York - Dena DeRose Support the showVisit us at https://www.superawesomemix.com to learn more about our app, our merchandise, our cards, and more!

How do analysts respond to company forecasts during mergers?Dr Ahmad Ismail from the American University of Beirut analyses over 2,000 U.S. takeovers to find out. His research shows that analysts are more likely to revise earnings upwards when companies forecast large cost-saving synergies, and when led by level-headed CEOs. These revisions often predict real market gains, pointing to a clear investment signal.Read more research: researchgate/Ahmad-Ismail

Laura Gish, VP for Prayer and Advancement at Mission Mutual, is a prayer leader and mobilizer of givers and intercessors in collective impact spaces. Laura was raised in a faith-filled home and felt an exceptional call to prayer and the Bible in her early teens. Through her father's job, Laura was deeply connected to the Bible translation space from a young age and was able to witness the evolution of the illumiNations impact alliance to what it is today. In her early career, Laura served at Seed Company where she helped to spearhead a prayer movement which saw huge breakthroughs in the field and in funding.   That experience led her to Mission Mutual which serves as a backbone for multiple impact alliances in a variety of impact spaces. She has an incredible perspective on being founded and rooted in prayer, personally and as an organization, and the necessity of collaboration in the Great Commission arena. You won't want to miss all she had to share!   Major topics include: Laura's early life, faith background, and early career The story of Seed Company's donor funded prayer program Laura's favorite outcomes from the prayer program Helping organizations develop a foundation of prayer The unique power of a collective impact alliance Key characteristics of a collective impact framework The story and vision of Mission Mutual Differences between a giving fund and an impact alliance What is a backbone service provider? Multiplying ROI in the Kingdom through collaboration  Why collaboration matters to donors Best practices for an alliance  Structuring a practice of prayer as the center point of alliance culture Raising up nearly 350,000 intercessors in the ETEN collective impact alliance Next steps for a giver to move toward an impact alliance What's happening beyond Bible translation Creating a community giving circle QUOTES TO REMEMBER “When God says go, you just go.” “As we give to something, our heart expands. And as we pray for something, it grows our heart to want to give.” “Prayer is not just a strategy. It is the strategy.” “Prayer is the catalyst for intimacy with God.” “Look at what God can do when we put aside our individual logos and agendas, and we pursue the collective power of what partnership can be when it's united under a vision God has given His people to pursue and it's rooted in prayer.”  “Generosity begets generosity.” “When we yoke together in unity, the collective impact capacity isn't just doubled, it's exponentially expanded.” “Prayer is one of the most generous things we can offer.” “God changes our hearts when we pray.” “Be a faithful steward of the brokenness that God has planted inside of you.” LINKS FROM THE SHOW Mission Mutual  Seed Company (see our interview with CEO, Davis Powell) IllumiNations Bible Translation Alliance (see our interview with Todd Peterson or John Chesnut) Every Tribe Every Nation (ETEN) ACHIEVE (A Church in Every Village Everywhere) Close the Bible Gap The Finish Line Community Facebook Group The Finish Line Community LinkedIn Group BIBLE REFERENCES FROM THE SHOW Psalm 127:1a | The Lord Builds the House   Unless the Lord builds the house, those who build it labor in vain.   John 17:21 | Oneness in the Church   that they may all be one, just as you, Father, are in me, and I in you, that they also may be in us, so that the world may believe that you have sent me.   Isaiah 60:3 | Drawn to Your Light   And nations shall come to your light, and kings to the brightness of your rising.   Ecclesiastes 4:12b | Strength in Unity   a threefold cord is not quickly broken.   Mark 16:15 | The Great Commission And he said to them, “Go into all the world and proclaim the gospel to the whole creation. WE WANT TO HEAR FROM YOU! If you have a thought about something you heard, or a story to share, please reach out! You can find us on Instagram, Facebook, and LinkedIn. You can also contact us directly from our contact page. If you want to engage with the Finish Line Community, check out our groups on Facebookand LinkedIn.

What if you could mimic the effects of exercise—without actually hitting the gym? In this episode, Dr. Jones sits down with Anthony Castore, one of the most respected performance and cellular medicine coaches in the country, to explore SLU-PP-332, a compound with powerful mitochondrial and metabolic benefits.Anthony is the founder of DRIVE Longevity Solutions and a Fellow of the SSRP Institute. With over 30 years of high-performance coaching and deep knowledge of cellular biology, he brings unmatched insight into how compounds like SLU-PP-332 can be used to optimize athletic performance, body composition, and even organ repair.We dive into ERR receptors, the PGC1α–AMPK–ERR axis, mitochondrial biogenesis, metabolic flexibility, parasympathetic fat burning, neuroprotective effects, and how to titrate dosing for both patients and elite athletes. Whether you're a clinician, biohacker, or fitness enthusiast, this episode is packed with science and strategy you can use.

Synergy Music Therapy & Wellness Services was co-founded in June 2021 by certified music therapists Hayley Francis Cann and Kimberly Dolan. Synergy MT began offering services in only two locations and has since expanded, with four in-person locations across Bermuda & Canada (Kingston,ON; Hamilton,ON; and Montreal,QC). Synergy MT provides high quality music therapy services, wellness resources, and professional development opportunities for music therapists, interdisciplinary professionals and community members.Synergy's Links:Website - www.synergymusictherapy.comSocials - @synergymusictherapy-- Subscribe to the Able Voice Podcast, leave us a review and connect with us (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@ablevoicepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @synergymusictherapy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) to share your experiences and takeaways. We release new episodes every other Sunday between the end of January and end of August.AVP Theme Music by: Christopher Mouchette. Follow him on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Soundcloud (Chris Mouchette)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Episode audio edited by: Justis Krar (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@immvproductions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)Rate and review the podcast on Apple Podcasts here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/able-voice-podcast/id1505215850⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Rob drinks a Synergy Gingeraid, he then talks/raps/sings about his love for outdoor ganja, dirty break-beats and eating quality left overs. IG ~ @cchpodcast

 Jeremiah and Natalie discuss the critical relationship between nutrition and training during a fat loss phase, and how to manipulate them synergistically to achieve your best body composition.00:00 Introduction to Nutrition and Training Synergy10:33 Understanding Fat Loss and Muscle Maintenance18:51 The Importance of Recovery in Fat Loss23:01 Caloric Intake and Its Impact on Fat Loss23:29 The Importance of Carbohydrates in Training26:10 Mindset and Training Performance28:41 Calorie Cycling and Training Quality30:54 Managing Training Volume and Intensity32:40 Fatigue Management Strategies34:11 Adjusting Training Variables38:28 Exercise Selection During Fat Loss43:35 Rep Ranges and Psychological FatigueTo Apply For Coaching With Our Team: CLICK HERE

Discover Emma's Journey: From CEO of Grafter to New Horizons In this compelling episode, we sit down with Emma Kennedy, the co-founder and former CEO of Grafter, a pioneering flexible workspace company. Emma opens up about her decision to step down from her leadership role and reflects on the personal and professional growth she experienced during her tenure. Key Discussion Points: Leadership Transition: Emma shares the thought process behind her decision to step down as CEO and how self-awareness played a crucial role. Grafter's Expansion: Explore Grafter's journey of growth, including its successful expansion into the London market. Company Culture: Learn about the importance of fostering an open and supportive workplace environment and how it impacts employee well-being. Personal Challenges: Emma candidly discusses her personal fertility journey and its influence on her professional life. Future Plans: Emma hints at her next steps and the opportunities she is exploring beyond Grafter. Leadership Insights & Advice: Emma offers invaluable advice on leadership, mentorship, personal branding, and achieving a work-life balance. Her story is a testament to resilience and the power of vulnerability in achieving personal and professional success. Join us for an episode filled with inspiring stories and actionable insights for aspiring leaders and entrepreneurs. (00:00:01) Stepping down as CEO, why now?   (00:16:20) Emma's Career - Mindset, and going straight in at the deep end. (00:34:40) Building a social brand in a digital age - what's involved, advice, tips, and chatting.  (00:41:15) Juggling fertility issues, IVF treatment, while working, employer support, and advice.   Emma's LinkedIn  Sarah's LinkedIn   Listen on: - YouTube - Spotify - Apple Music Thank you for being a loyal listener, and we hope you find our interview with Emma useful. If you enjoy the episode, please consider sharing it with your network and leaving a review. Your support means the world to us. Sponsored by 360 Search, your career, our expertise.

Synergy EndorFINs | Early Access and Prerelease Updates! Welcome to Lords of Limited, the podcast dedicated to getting you better at drafting in Magic: the Gathering. This week, we're updating our big picture format thoughts after getting our hands on the cards briefly during Early Access and Prerelease weekend! We still think a lot of what we laid out in the Crash Course last week holds true but we've still got lots to discuss as far as how things played out vs. our expectations. Plus we take a look at not one but two draft logs from Early Access to get ready for the set going live tomorrow!

After winning the prestigious New York Digital Award in 2024 Redefining AI returns with an electrifying Season Four!Join your host Lauren Hawker Zafer, on behalf of Squirro, the Enterprise Gen AI Platform, as we embark on another season of groundbreaking conversations.In this episode of Redefining AI, host Lauren Hawker Zafer sits down with Dr. Ja-Naé Duane and Steve Fisher.For over 20 years, behavioral scientist ⁠Dr. Ja-Naé Duane⁠ dedicated herself to one mission: Make life better for one billion people. This award-winning innovator and expert on global systems focuses on helping corporations, governments, and universities understand and develop systems of the future using emerging technology such as VR/AR, AI, and blockchain. Ja-Nae guides companies forward, helping them get out of their own way to create exponential innovation and future forecasting. She has had the pleasure of working with companies such as PWC, Saudi Aramco, Yum Brands, Samsonite, Natixis, AIG, and Deloitte. A top-rated speaker within the Singularity University community and the author of the bestseller, “The Startup Equation,” Ja-Nae is helping both startups and multinational firms identify new business models and pathways for global scale.Over the years, her work has caught the attention of The Associated Press, NPR, The Boston Globe, and BusinessWeek. Ja-Nae holds degrees from Brown University, I.E. Business School, Northeastern University, Carnegie University, Bentley University, and Boston University. Ja-Nae is a member of the Loomis Council at the Stimson Center, collaborator with the National Institute of Health, and holds appointments at Brown University and MIT's Center for Information Systems Research. ⁠Steven Fisher⁠ is a visionary futurist, innovation leader, and design strategist with over 30 years of experience driving transformational change. Passionate about reimagining business models, he leverages cutting-edge advancements—especially Generative AI—to empower organizations across industries to navigate complexity and seize future opportunities. As a leader in foresight and innovation, Steven has consistently spearheaded high-impact initiatives at renowned organizations. At McKinsey & Company, he co-founded the Futures Practice, integrating strategic foresight and speculative design to help businesses anticipate and adapt to an uncertain future. At FTI Consulting, he led the adoption of Generative AI for business model transformation, pioneering new AI-driven solutions that delivered measurable impact across industries.Beyond corporate leadership, Steven is the Managing Partner of Revolution Factory, a global innovation firm that fosters cutting-edge solutions through AI, strategic foresight, and design thinking. He also serves as Chief Futurist at the Human Frontier Institute (HFI), where he explores emerging trends, conducts research on future-oriented challenges, and mentors leaders in strategic foresight.A prolific thought leader and author, Steven co-authored the best-selling The Startup Equation (McGraw Hill, 2016) and is currently developing two new books—SuperShifts (2025) and Designing the Future (2026)—which delve into the future of business, technology, and human adaptation. He shares his insights through keynotes, industry publications, and his podcasts—the Think Forward Show and Off World Podcast—which explore the intersection of innovation, AI, and humanity's expansion beyond Earth.Committed to democratizing futures thinking, Steven believes that understanding human history and patterns of change is essential to building resilient, future-ready organizations. His expertise in Generative AI, strategic foresight, and design-led innovation enables him to help organizations anticipate challenges and seize opportunities with confidence.Follow and subscribe to Redefining AI to join us in the full episode!#ai #redefiningai #spotify #techpodcast

In this episode of the PowettPlay Podcast, hosts Jordan Shannon and West Indies international Kieran Powell jump straight into the 2nd T20 between England and West Indies. Kieran breaks down the late-innings charge by the Windies, pointing out how going hard and staying aggressive can completely change the complexion of a T20 innings. Jordan draws attention to the concerning number of dot balls, but Kieran counters by saying this isn't something solved overnight and instead calls for a stronger focus on boundary-hitting and strike rate pressure. From the bowling front, Kieran praises Akeal Hosein for opening the bowling during the powerplay, highlighting that this mirrors his franchise cricket success and is quickly becoming his specialist role. This launches a wider discussion on the CPL (Caribbean Premier League), and how vital it is for player roles in the West Indies T20 team to be reflected and reinforced in franchise cricket. How can players become specialists Kieran asks, if they're not consistently playing the same role across formats? The episode wraps with Kieran once again emphasizing the need for high-performance preparation camps ahead of international series, and the growing importance of mentorship and player development in West Indies cricket.

Timestamps0:35 - What is BPC 157, how does it work, what injuries does it help with? What is TB500, how does it work, what injuries does it help with??8:41 - Injectable vs nasal BPC 157 and TB50011:31 - Can you take these peptides long term or in prep as a strength athlete as an injury prevention strategy? 16:52 - Synergy between BPC 157, TB500, and HGH19:40 - Issues with long term BPC 157 and TB500 use24:38 - Injury prevention strategies32:15 - Other hormones & peptides that reduce injury risk Team Evil GSP - https://teamevilgsp.com/Hire Mircea - https://teamevilgsp.com/team/mircea-balaj/Membersite - https://members.teamevilgsp.com/Mircea's Instagram - https://www.instagram.com/mirceabjr/Apply For Coaching - https://bit.ly/3QpfduxGet My FREE Programs - https://bit.ly/4fF4wPcMy Instagram - https://bit.ly/3Uy2zfbMacroFactor Diet Tracking App (Use code PEELER for a 2-Week FREE Trial!) - https://bit.ly/49Vz2ADLeviathan Nutrition (Code: ADAM10) - https://leviathan-nutrition.com/Built Bar (code PEELER for 10% off) - https://builtbar.com/

Episode 225: Ignition. When a fire begins.

Ireland and Northern Ireland's cybersecurity sectors are set to deepen collaboration and unlock new opportunities as Cyber Ireland and NI Cyber today announced a landmark Memorandum of Understanding (MOU) at their event "All Island Cybersecurity Sector Opportunity" in the City North Hotel, County Meath. The MoU outlines key shared goals to align with both clusters' strategic priorities, including enhancing cross-border connections, supporting industry-academic R&D collaboration, and raising the international profile of the all-island sector. The announcement coincides with the launch of a comprehensive report commissioned by Cyber Ireland and NI Cyber, with support from InterTradeIreland's Synergy Programme. Produced by Perspective Economics, the report provides the first in-depth mapping of the all-island cybersecurity ecosystem. Key findings from the report reveal that the all-island cybersecurity sector is among the largest in Western Europe, comprising 632 firms and employing 10,600 professionals, with the sector generating an estimated €3.2 (£2.9 bn) billion and contributing €1.5 (£1.3 bn) billion in Gross Value Added (GVA) in the most recent financial year. Irish firms alone have seen revenue growth of 13.4% annually over the past two years, signifying steady growth for the cybersecurity sector. The study also highlights that the all-island cybersecurity sector benefits greatly from the presence of multinational companies, as well as indigenous enterprises, with 41% of firms headquartered in Ireland and 7% in Northern Ireland. However, barriers remain for the industry with policy gaps, procurement challenges and security clearance issues hindering cross-border collaboration. Speaking at the event, Eoin Byrne, Cluster Manager at Cyber Ireland, stated: "Cybersecurity is not just a technological issue, it's a strategic economic opportunity. This report demonstrates the strength of the all-island cybersecurity sector and the huge potential to improve our cyber resilience and drive economic growth by working together. The signing of the MoU between Cyber Ireland and NI Cyber is a major step forward in that journey." Joanne English, Cluster Manager at NI Cyber, added: "The cybersecurity threats we face don't stop at borders. Through enhanced collaboration, we can boost innovation and better support our companies and communities. This report and its findings highlight the opportunity for our respective clusters. The MoU paves the way for joint action and shared success. 42 cybersecurity companies already have active offices in both NI and Ireland, which shows a clear appetite for cross-border collaboration, and we must now work to realise the opportunities of a more integrated all-island cybersecurity market." Alison Currie, Director of Innovation & Entrepreneurship at InterTradeIreland, commented: "Cybersecurity is now a critical and vital consideration for all businesses. This report, funded by our Synergy programme, will benefit all businesses across the island of Ireland as they strive to collectively improve their cybersecurity preparedness, support their digitalisation processes and reduce their risk of cyber-attacks. InterTradeIreland is committed to supporting the cybersecurity sector as it continues to collaborate, innovate and overcome obstacles to further accelerate growth potential." To learn more about the partnership and the all-island cybersecurity sector, visit cyberireland.ie or nicyber.tech. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie...

In this episode of Wisdom's Table, I delve into 4 often misunderstood concept of multiple streams of income. With over 20 businesses built alongside my husband during our 21 years together, I've learned valuable lessons—sometimes the hard way—about the realities of diversifying income sources. Let's find the truth in these myths together.   My best selling book is getting rave reviews! Check it out HERE   00:00:00 - Welcome to Wisdom's Table Introduction to the podcast and overview of today's topic. 00:00:38 - Debunking Myths About Multiple Streams of Income Introduction to the myths surrounding multiple streams of income and their biblical basis. 00:01:09 - Personal Journey and Experience Rachel shares her personal story of building businesses and the lessons learned. 00:02:01 - Biblical Foundation: Ecclesiastes 11:1-6 Discussion of the scripture that supports the idea of multiple streams of income. 00:04:09 - Understanding Multiple Streams of Income Clarification on what multiple streams of income really means. 00:05:43 - Myth #1: More Streams Equals More Income Debunking the myth that having more streams of income automatically leads to greater wealth. 00:10:48 - Myth #2: Multiple Streams Means Multiple Businesses Explaining that multiple streams can come from one core business rather than needing separate entities. 00:12:44 - Synergy in Business The importance of having complementary streams of income within the same business. 00:13:47 - Myth #3: You Have to Be an Entrepreneur Clarifying that anyone can diversify their income, not just entrepreneurs. 00:15:54 - Protecting Your Main Income Stream The significance of diversifying to safeguard your primary source of income. 00:16:36 - Myth #4: Less Devotion to Your Calling Addressing the misconception that having multiple income streams indicates greed or lack of focus. 00:19:44 - Final Thoughts on Multiple Streams of Income Encouragement to reflect on the myths discussed and adjust strategies accordingly. 00:20:06 - Upcoming Episode and Book Promotion Invitation to join the next episode and information about Rachel's book, The Money Mandate.

Ted speaks with Paul Kropp of Bakes & Kropp. From navigating the depths of a recession to the pinnacles of the luxury cabinetry market, Ted and Paul recount the genesis and evolution of his partnership at Bakes & Kropp. Their story is one of synergy, born from shared ambition and forged through the trials of building a brand. Inspired by European travels and architectural marvels, they strategized their expansion, meticulously ensuring consistent excellence across each showroom. Beyond physical locations, their focus extended to cultivating a confident sales team through rigorous training. Through anecdotes of unique, handcrafted projects, they highlight the cornerstone of their success: enduring client relationships. Confronting the headwinds of European competition, their narrative underscores the constant need for innovation and a clearly articulated value proposition in the ever-evolving landscape of luxury design.TOPICS DISCUSSED01:10 The Birth of Bakes and Kropp: A Partnership Formed02:45 Navigating Business During a Recession06:35 Challenges of Expansion and Consistency09:30 Building a Brand: From Product to Identity10:35 Synergy in Business: The Power of Partnership12:45 Building a Confident Sales Culture and Training New Team Members for Success15:45 Working with High End Clients17:30 Unique Projects and Client Relationships22:15 Marketing and Brand Building in a Competitive Landscape24:45 Innovating and Adapting to Market Changes31:00 Value Proposition Against European Competition CONNECT WITH GUESTBakes & KroppWebsiteLinkedInInstagramKEY QUOTES FROM EPISODE"You learn a lot during tough times.""Good people are key to maintaining consistency.""You have to have that winning attitude."

Send us a textIn this episode of Small Business Survival Conversations, we interview Scotty Smith, founder of Synergy Sports Performance in Green Bay, WI.With over 20 years in strength and conditioning—and a career that began with the Green Bay Packers—Scotty shares the story behind launching Synergy, the challenges he faced as a small business owner, and the mindset that keeps him focused and growing.We dive into how growing up on a farm in Iowa shaped his strong work ethic, problem-solving approach, and entrepreneurial spirit. That foundation of grit and discipline continues to influence how he leads his team, supports his athletes, and shows up in business.We also talk about:Starting a business from passion and perseverancePushing through moments of doubt and uncertaintyThe importance of community and relationshipsBuilding a strong team cultureWhat does survival really mean as a small business ownerWhether you're in fitness, food, or finance, Scotty's honest insights on leadership and resilience will inspire you.

In this episode of the FWRD Podcast, hosts Corey Smith and Erick Jauregui welcome Ron Overs, Publisher of Fixed Ops Magazine, for a dynamic conversation about the evolving world of fixed operations — and how smart collaboration across departments is key to long-term success.With over 20 years in the industry, Ron shares powerful insights on:How AI is enhancing efficiency in service and BDC departmentsMeeting today's customer expectations for speed, transparency, and personalizationThe power of culture, training, and storytelling in driving retentionHow fixed ops supports lasting customer relationships and repeat salesFrom advisor training to sales-service alignment, this episode offers practical strategies to elevate dealership operations and customer loyalty.Tune in for actionable insights and bold ideas to move your dealership forward.

After winning the prestigious New York Digital Award in 2024 Redefining AI returns with an electrifying Season Four!Join your host Lauren Hawker Zafer, on behalf of Squirro, the Enterprise Gen AI Platform, as we embark on another season of groundbreaking conversations.In the upcoming episode of Redefining AI, host Lauren Hawker Zafer sits down with Dr. Ja-Naé Duane and Steve Fisher.For over 20 years, behavioral scientist Dr. Ja-Naé Duane dedicated herself to one mission: Make life better for one billion people. This award-winning innovator and expert on global systems focuses on helping corporations, governments, and universities understand and develop systems of the future using emerging technology such as VR/AR, AI, and blockchain. Ja-Nae guides companies forward, helping them get out of their own way to create exponential innovation and future forecasting. She has had the pleasure of working with companies such as PWC, Saudi Aramco, Yum Brands, Samsonite, Natixis, AIG, and Deloitte. A top-rated speaker within the Singularity University community and the author of the bestseller, “The Startup Equation,” Ja-Nae is helping both startups and multinational firms identify new business models and pathways for global scale.Over the years, her work has caught the attention of The Associated Press, NPR, The Boston Globe, and BusinessWeek. Ja-Nae holds degrees from Brown University, I.E. Business School, Northeastern University, Carnegie University, Bentley University, and Boston University. Ja-Nae is a member of the Loomis Council at the Stimson Center, collaborator with the National Institute of Health, and holds appointments at Brown University and MIT's Center for Information Systems Research. Steven Fisher is a visionary futurist, innovation leader, and design strategist with over 30 years of experience driving transformational change. Passionate about reimagining business models, he leverages cutting-edge advancements—especially Generative AI—to empower organizations across industries to navigate complexity and seize future opportunities. As a leader in foresight and innovation, Steven has consistently spearheaded high-impact initiatives at renowned organizations. At McKinsey & Company, he co-founded the Futures Practice, integrating strategic foresight and speculative design to help businesses anticipate and adapt to an uncertain future. At FTI Consulting, he led the adoption of Generative AI for business model transformation, pioneering new AI-driven solutions that delivered measurable impact across industries.Beyond corporate leadership, Steven is the Managing Partner of Revolution Factory, a global innovation firm that fosters cutting-edge solutions through AI, strategic foresight, and design thinking. He also serves as Chief Futurist at the Human Frontier Institute (HFI), where he explores emerging trends, conducts research on future-oriented challenges, and mentors leaders in strategic foresight.A prolific thought leader and author, Steven co-authored the best-selling The Startup Equation (McGraw Hill, 2016) and is currently developing two new books—SuperShifts (2025) and Designing the Future (2026)—which delve into the future of business, technology, and human adaptation. He shares his insights through keynotes, industry publications, and his podcasts—the Think Forward Show and Off World Podcast—which explore the intersection of innovation, AI, and humanity's expansion beyond Earth.Committed to democratizing futures thinking, Steven believes that understanding human history and patterns of change is essential to building resilient, future-ready organizations. His expertise in Generative AI, strategic foresight, and design-led innovation enables him to help organizations anticipate challenges and seize opportunities with confidence.Follow and subscribe to Redefining AI to join us in the full episode!#ai #redefiningai #spotify #techpodcast

In this episode, we explore how data consolidation is reshaping health plan operations and why it is becoming essential for the future of the industry. From breaking down data silos to enabling real-time, data-driven decisions, data hubs offer health plans a scalable solution to improve efficiency and streamline processes. Discover the challenges health plans face today and how a data-centric ecosystem can unlock powerful insights, enhance member engagement, and drive cost savings. Curious how a data hub can revolutionize your operations? Tune in to find out how this technology is transforming the payer industry and why it's not just a trend but a must-have for success in 2025 and beyond.About Our Guest: Adam Fenech is Vice President of Product. He has been in healthcare leadership for over 20 years, on both the payer and provider sides of the business. Adam has a degree in Computer Information Systems and has deep expertise in core administrative products and processes, as well as the emerging industry shift to a data-centric technology ecosystem model. 

Welcome to a transformative conversation about the heart of nonprofit effectiveness: the boardroom. In this episode, we delve into the critical topic of creating synergy among board members, exploring the strategies, challenges, and best practices that can elevate your organization's impact. Our expert guest, Jermaine Thomas, a seasoned nonprofit consultant, shares his wealth of experience in building cohesive and high-performing boards. He'll illuminate how to foster a shared vision, navigate common dysfunctions, and cultivate a boardroom culture that fuels strategic decision-making and drives mission fulfillment. Whether you're a founder, executive director, or board member, this episode offers actionable insights and practical advice to unlock the full potential of your leadership team. Discover how to: Establish a strong foundation built on shared purpose and values Promote effective communication and collaboration among board members Integrate strategic thinking into regular board meetings Address conflict constructively and maintain a positive dynamic Leverage diversity and inclusion to enhance decision-making Prepare to be inspired, challenged, and equipped with the tools to create a boardroom that truly embodies synergy, propelling your nonprofit to new heights of impact and success.

The challenges facing sustainable investors are always evolving, and approaches to responsible investment must evolve as well.Over the years, much of the industry has adopted a siloed approach to E, S and G issues, but a new report from First Sentier Investors explores how an integrative approach to responsible investment can produce more lucrative opportunities for investors.First Sentier Investors' global head of responsible investment Kate Turner joins The Greener Way to discuss how accounting for the many inter-reactions and flow-on effects of addressing specific sustainability issues can lead to improved outcomes.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Dr. Roy Perlis (Mass General Bringham, Boston) joins AJP Audio to discuss a machine learning model to examine electronic health records in individuals who had recently given birth designed to detect those who might develop postpartum depression.  Afterwards, AJP Editor-in-Chief Dr. Ned Kalin puts the rest of the June issue into context. 00:31     Perlis interview 02:56     Lack of validation in screening methods 04:03     Stumbling blocks on the road to validation 05:10     Synergy between screening scores and machine learning models 06:36     Issues with clinician adoption? 08:44     Administrative burden for running these models 10:38     Current clinical application 12:37     Screening without those with a history of depression 13:48     Limitations 15:30     Future research 17:26     Kalin interview 17:41     Clapp et al. 21:41     Kępińska et al. 25:19     Savitz et al. 25:25     Miller 28:38     Wall et al. Transcript Be sure to let your colleagues know about the podcast, and please rate and review it on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen to it. Subscribe to the podcast here. Listen to other podcasts produced by the American Psychiatric Association. Browse articles online. How authors may submit their work. Follow the journals of APA Publishing on Twitter. E-mail us at ajp@psych.org

Ai Brian, Blake, and Richard are back for Episode 567 of the Chasing Tone Podcast - The great JHS Notadumble-fumble humble-bumble and is this a new golden age for guitarists?This week Brian is temporarily waylaid by "stuff" so Blake and Richard tackle the show without him for the first time since records began, although there is a very brief appearance from his Ai alter ego. Meanwhile there has been some division of opinion in the guitar community about a revelation from JHS.Meanwhile the Big F have released a new DAW that is essentially free for any guitarist and Richard is a big fan. Does this signify a new shift in focus for gear manufacturers and are we now in a new golden era for guitarists? Blake drops a hint about something for beginner guitarists coming from StringJoy and Richard wants the new Tone King Imperial MKII module from Synergy.Valeton have released a very interesting mini multi fx pedal and IR loader and its so inexpensive Richard feels compels to buy one. Meanwhile Blake has received and email about NAMM Next and breaks down the implications. We also pay tribute to Jim Irsay, billionaire guitar collector extraordinaire, who sadly recently passed. Bionic eyes, Mysterious Pink Pedal, Harry Potter, Cheese highs, Becoming Led Zeppelin...it's all in this week's Chasing Tone!We are on Patreon now too!Support the show (https://www.patreon.com/chasingtonepodcast)Youtube:https://www.youtube.com/@chasingtonepodcastAwesome Course, Merch and DIY mods:https://www.guitarpedalcourse.com/https://www.wamplerdiy.com/Find us at:https://www.wamplerpedals.com/https://www.instagram.com/WamplerPedals/https://www.facebook.com/groups/wamplerfanpage/Contact us at: podcast@wamplerpedals.comSupport the show

In this powerful episode, Sonia sits down with Cindy Dita—a dynamic mama, nonprofit leader, tech professional, and passionate advocate for the Latinx community in Chicago. From a cancer diagnosis at 22 to leading in both corporate and community spaces, Cindy shares how she's rewriting the narrative for what Latina leadership can look like. Together, they discuss systems for running your home like a business, building deeper communication with your partner, raising self-aware teens, and using technology as a support tool—not a stressor. If you're trying to "do it all" and lead with purpose, this episode is a must-listen. ✨ What You'll Learn in This Episode: The importance of showing up organically to build authentic connections Cindy's journey from aspiring lawyer to paralegal to tech professional and nonprofit leader Navigating a cancer diagnosis as a young mom—and how it shifted her life trajectory Why your home is a business (and how to manage it like one) Systems Cindy uses to make life smoother: Instacart, Greenlight, Rocket Money & digital calendars Why communication with your partner is the real leadership skill How to help your kids develop emotional intelligence and financial literacy Advice for women stepping into their “jefa” era and creating their own lane The power of not staying quiet and always asking questions

Marketing and Sales traditionally operate independently - but they shouldn't. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. In this Quick Hit, you'll learn how to drive synergies between Marketing and Sales by getting clear on what you are selling and getting clear on the ecosystem that surrounds your target client/customer/consumer. Hear the full episode here

How can continuing education break down professional silos and foster real collaboration among healthcare teams? If you create CME/CE content, you've likely encountered the challenge of writing for “teams” that still operate in silos. This episode with interprofessional education expert Dr. Tina Patel Gunaldo, Founder, Collaborate for Health, reveals why just using the term “team-based care” isn't enough—and how content creators can more accurately reflect the evolving nature of healthcare collaboration. As patient-centered models expand and asynchronous care becomes the norm, CME professionals need a deeper understanding of roles, language, and practice contexts to design impactful education. Discover the critical differences between interprofessional, interdisciplinary, and multidisciplinary practice—and why it matters for CME writing. Learn how to structure education that empowers team collaboration and respects the unique contributions of each discipline. Understand the growing role of patients, technology, and asynchronous communication in shaping interprofessional collaboration today. And if you're unsure when to use “interprofessional” vs “multidisciplinary”? We've got you covered. We created a one-page Quick Reference Guide to help you use team-based language precisely and avoid common traps in CME writing. It's perfect for writers, educators, and reviewers who want to level up their clarity. Grab the download in the show notes and keep it handy as you create your next piece of content. Tune in now to learn how you can write CME content that reflects real-world collaboration—and elevates both learner experience and patient care outcomes. Connect with Tina Website: https://collaborateforhealth.com LinkedIn Interprofessional Terms Quick Reference Guide

Biker Mice From Mars, seriously. Join us as we discuss some closing thoughts on this initial run through Rockstar's Bully, including mechanics, the open world, and more. After that, we finally dive into Balatro, where the deck can and will be broken almost immediately. Synergies, strategies, and the luck or lack of luck that can destroy your run highlight this chill (yet addictive) roguelike. Plus, we're still counting down to the Switch 2 launch with some thoughts on Nintendo's new Game Chat feature. Keep up with the show on BlueSky @MarkersOnTheMap.

Welcome to a transformative conversation about the heart of nonprofit effectiveness: the boardroom. In this episode, we delve into the critical topic of creating synergy among board members, exploring the strategies, challenges, and best practices that can elevate your organization's impact. Our expert guest, Jermaine Thomas, a seasoned nonprofit consultant, shares his wealth of experience in building cohesive and high-performing boards. He'll illuminate how to foster a shared vision, navigate common dysfunctions, and cultivate a boardroom culture that fuels strategic decision-making and drives mission fulfillment. Whether you're a founder, executive director, or board member, this episode offers actionable insights and practical advice to unlock the full potential of your leadership team. Discover how to: Establish a strong foundation built on shared purpose and values Promote effective communication and collaboration among board members Integrate strategic thinking into regular board meetings Address conflict constructively and maintain a positive dynamic Leverage diversity and inclusion to enhance decision-making Prepare to be inspired, challenged, and equipped with the tools to create a boardroom that truly embodies synergy, propelling your nonprofit to new heights of impact and success.

Send us a textAs the visionary founder of Karviva Beverages, Angela Zeng hasrevolutionized the wellness beverage industry by marrying the ancientwisdom of Traditional Chinese Medicine with cutting-edge nutritionalscience. With an impressive academic foundation in biochemistry,pathology, and an MBA, Angela's deep-rooted heritage in TraditionalChinese Medicine propelled her to innovate Karviva's celebrated line ofwhole plant-based prebiotic smoothies, antioxidant juices, and more.Each beverage is crafted to support digestive health, immune systemstrength, clean protein intake, and sustained energy levels.Karviva.comUse code FA FOR 40% OFF Athletic greens is a non-negotiable part of my daily routine. With 75 absorbable vitamins and minerals in just one scoop a day, I have increased my energy, improved my immune function and so much more. To get your own AG at 20% off go to www.athleticgreens.com/functionallyautoimmune Order now for a free vitamin D3/K2 supplement and 5 free travel packs!Support the show

In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient. Ed Dosz & NutriScience's MalTor: Revolutionizing Recovery Through Mitochondrial Support The discussion explores MalTor's development journey from initial concept to clinical validation, highlighting how this uniquely-complexed ingredient improves upon the individual benefits of taurine and L-malic acid. Ed explains the rigorous research process behind MalTor, including preclinical nematode studies and human clinical research conducted by Dr. Jose Antonio showing significant benefits for muscle recovery and pain threshold management after intense exercise. Beyond recovery applications, the conversation ventures into MalTor's potential for healthy aging, sports nutrition formulations, and synergistic combinations with other ingredients like citrulline. The episode also features an enlightening tangent into Ed's background as the “Broccoli Guy,” where he shares fascinating insights about sulforaphane and optimal cooking methods to preserve broccoli's bioactive compounds. Subscribe to the PricePlow Podcast for more conversations with industry insiders on breakthrough ingredients and the science behind effective supplementation! https://blog.priceplow.com/podcast/podcast/nutriscience-maltor-ed-dosz-166 Video: Ed Dosz Explains NutriScience's MalTor – Taurine & Malic Acid Complexed https://www.youtube.com/watch?v=jC7JzhKaEgA Detailed Show Notes: The Science Behind MalTor with Ed Dosz (0:00) – Introduction and Ed's Scientific Background (4:15) – NutriScience Innovations: Company Overview and Philosophy (11:45) – The Development of MalTor: From Concept to Finished Ingredient (19:00) – The Scientific Rationale Behind MalTor (24:30) – Research Methods: From Nematodes to Human Studies (33:40) – Human Clinical Research on MalTor (38:00) – Recovery Applications and Mechanisms (42:00) – Formulation Applications and Synergies (44:15) – Additional Product Formats and Applications (48:45) – Healthy Aging Applications for MalTor (53:00) – Additional Ingredient Combinations for Healthy Aging (55:00) – The “Broccoli Guy”: Ed's Research on Sulforaphane (1:04:00) – Closing Thoughts and Contact Information Where to Find Ed Dosz and Learn More About MalTor NutriScience Innovations: NutriScienceUSA.com (track news on PricePlow.com/nutriscience NutriScience on LinkedIn: LinkedIn.com/company/nutriscience-innovations-llc/ Ed Dosz on LinkedIn: LinkedIn.com/in/edward-dosz/ MalTor Breakdown Article:… Read more on the PricePlow Blog

Brand strategist and second time guest, Hilary Hartling returns with fresh insights on building magnetic brands that reflect who you are and speak to who you serve. In this powerful conversation, she and Lesley Logan talk about how energy, clarity, and authenticity are at the heart of every great brand. Hilary also shares tips for avoiding branding ruts, using AI without losing your voice, and why consistency is more important than perfection. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why brand energy creates stronger emotional connection.How to use and integrate AI to amplify your voice.Why consistency is the true magic behind standout brands.Why figuring out your “why” matters more than your process.How to identify and attract your ideal client with clarity.A powerful tool for reconnecting with your purpose and message.Why launching with clarity leads to faster, more aligned sales. Episode References/Links:Ep. 57: Hilary Hartling - https://beitpod.com/hilaryhartlingHilary Hartling Website - https://hilaryhartling.comHilary Hartling Instagram - https://instagram.com/hilaryhartlingBrand Vision Meditation - https://beitpod.com/brandvisionmeditationGuest Bio:Hilary Hartling is a Brand & Messaging Strategist who helps entrepreneurs build captivating, heart-led brands that deeply resonate with their audience. With over 15 years of experience as Vice President of Integrated Marketing & Synergy for powerhouse film brands like Disney, Pixar, and Marvel, Hilary now brings that blockbuster-level strategy to mission-driven business owners. Through her signature programs and intuitive approach, she helps clients translate their vision into messaging that feels authentic, aligned, and magnetic. Whether through one-on-one consulting or her Brand Polish Academy, Hilary empowers creatives and coaches to articulate their unique value, attract right-fit clients, and show up consistently with confidence and clarity. Her work is rooted in both strategy and soul—because when your brand reflects your truth, success becomes inevitable. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Hilary Hartling 0:00  What you think about your brand and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience.Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Okay, Be It babe. This, this is the podcast for your business that you always needed. So I know a lot of you are trying to start a thing. You have a thing and you get stuck. You get stuck, you get in your own way. And my guest today, the reason why I freaking love her is that she is brilliant beyond brilliant when it comes to the strategies and ways to communicate who you are and what you do, but she also has this equal way of being energetic and like who you are and affirmative and meditative. And so I really love her, because sometimes I feel like the business world can just feel extremely masculine, and it's a lot of like, do, do, do, do, do, and just like, spit this out and do this thing. And she is very much like, what's on your heart and who's, what's on their heart, and how do we actually connect those? So she is the one and only Hilary Hartling. She is amazing. If you've been listening to podcasts for over three years, you heard an episode from her already. I promise you, this is another amazing episode. So even if this is the second time you're listening to her, you, your mind will be blown. I adore her and you're gonna want to do the meditation that she has. I totally know it. I'm downloading it. So here she is, Hilary Hartling. Lesley Logan 2:15  All right, Be It babe. It's been a while since we've had today's epic guest, but I honestly look for any time that I can be in this woman's amazing spaces, because she's wonderful. She's amazing. She is a rock star in so many ways, and she's gonna blow your mind when it comes to branding. So Hilary Hartling, can you tell everyone who you are and what you rock at?Hilary Hartling 2:36  Oh my gosh. What a welcome. Thank you, Lesley. And yes, I'm happy to be on Be It Till You See It again, but I'm a brand and messaging strategist for the modern entrepreneur, everyone who is mission-driven, passion-fueled, and is excited about attracting the right fit clients to their business with the right positioning, messaging and offers. So that's what I do for entrepreneurs. Lesley Logan 3:00  Yeah and you do it so well, and you do it in a way that doesn't feel like cookie-cutter or not authentic. Like, I think when people think branding, you know, we talked about this the last time you were on, they think colors, logo.Hilary Hartling 3:13  It's true a lot of times. People, well, people just aren't, they don't have to know everything about marketing and branding, right? Like, that's why, you know, I exist as a branding expert. It's like they don't, they need to be educated about what's included, what's involved in branding your business, and the most out there thing for people to see first might be a logo, might be colors, or might even be like a tagline, right? So, but there's so much more that goes into it, and I do, I try to really infuse, find out from each individual business owner, whether it be like I'm doing a group program with my course, or I'm doing one on one, I always want to find out what the vision is for that business owner so we can translate that into a unique brand for them. Even if I'm working with a ton of photographers, right? They're all photographers. They're all going to have a very individual, unique brand, because that's the point of creating a brand. So it stands out.Lesley Logan 4:07  Yeah. And I think like, like when I think about being it till you see it, I feel like, the way you talk about branding, the way that you see it, it's almost, it is almost be it till you see it with your brand, because you're kind of figuring out, like, how do I want people to feel? How do I want them to, to, what do I want their experience to be, and the business that I'm creating that they haven't yet had, yet? Hilary Hartling 4:33  Yeah, I feel like my whole business as a brand and messaging strategist is I'm helping these business owners, be it, their brands be it so that they can articulate their most authentic selves, step into their personal power, build a brand that really, truly resonates with their ideal audience. So and it comes from my belief, too, that I think every brand has an energy to it, and every business owner has an energy. And that is what radiates out when you focus on harnessing that energy. That's when you captivate your audience. Lesley Logan 5:06  Yeah. And I so, okay, before we get like, ahead of ourselves, how did you get into this? In case people haven't listened like, I don't know, my God, three years ago, let's remind everyone your amazing journey. Hilary Hartling 5:18  Yeah. I mean, I really started my, the bulk of my career in corporate for a Fortune 50 company that a lot of people have heard of. It was at Disney. I worked for 15 years at Disney as an integrated marketing and synergy executive, but within that role, everything in my role at Disney sort of led me to what I'm doing now for entrepreneurs, it's really this idea of understanding a brand and what it takes to not only be consistent, but to continually inspire your audience, create fans, and keep them coming back for more. So anything that you could learn from like the Disney brand, you can apply that to your own small business. That's what's really cool. Lesley Logan 5:58  I mean, I think it's so true, because it's like, first of all, you know, getting the first customer is the hardest part. Like, getting someone to trust you enough to spend dollars with you is so difficult, but then you've got to also keep them coming back for more. And sometimes people get so obsessed with just continue to get new customers versus, like, inspire their current clients to still participate in the brand. I want to go into the energy a bit more, because I feel like people don't think of it like that. They think this is my business. These are my goals. This is what I'm here to do. And they don't take in to account their energy. And so how did you figure that out? What was that experience like when you discovered it's an energy? Hilary Hartling 6:41  Yeah, I mean, I've always been into energy, so there's that. But honestly, like, I call it the reciprocal energy flow, right? It's like the energy you put out is what you get back, and that leads to all the things, right? What you think about your brand, and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience, right, so that you are understanding what they need, and you're meeting them where they're at, but that you don't, as a business owner, because sometimes, you know, it's up, up and down with, with businesses and entrepreneurship. We know this, but when you find yourself in that rut, how do you pull yourself out of it? Because that rut can lead to more rut if your negative energy is being put out there. So it's, it's like energy, to me, is everything, because energy is the feeling. Energy is the experience. You can't captivate or enchant or delight your audience unless you know what's going to make them perk up and pay attention, what's going to hit them in their heart center, right? Like, really tugging on those heartstrings. Like, if you watch Super Bowl commercials, like, I wasn't actually overly impressed this year, but.Lesley Logan 7:59  I skipped them. I figured the best ones would come forward. Hilary Hartling 8:02  The one, the ones that always get me is like the Clydesdales for Budweiser. And this year, it was like this little baby Clydesdale who was jealous of like the big, full grown ones who got to carry the cart with all of the Budweiser kegs. But there was a keg that fell off the back, and he's like, I'm gonna do it. And he jumped the fence and he rolled that sucker all the way to the destination. Was like, I did it. And it was like, it's just so cute and so fun. But anyways, anything that could tug on your heartstrings, that's an energy. You're deciding the energy you want to create with your brand, with your audience, and it's the energy that's going to pull people in, right? That's what's becoming magnetic for your audience. It's all about the energy. Like, like, I think everything is, but you won't find yourself in your flow unless you've decided to define what you want that energy to be for your brands. Lesley Logan 8:54  Yes and I love you highlighted, like, if you're in a rut, and that's energy you're putting out there, that's not really, that's just going to lead to more ruts, because, like, the attraction, how many of the clients do you really want that are also attracted to a rut?Hilary Hartling 9:09  Like, if you're going around saying every single day, like, well, this just isn't working for me, right? Well, then you're going to attract people who doesn't think your service works for them, and so they're not going to buy it.Lesley Logan 9:18  Right and then, and then it becomes a self-fulfilling prophecy, because that's what you're surrounding with. Hilary Hartling 9:23  Yes. Lesley Logan 9:24  Oh my God, this is, I'm obsessed. Okay, so first of all, I think the other thing that I want to highlight what you said is like the energy that they want to feel, what's going to tug on their heartstrings, I find a lot of people, as they're trying to create what they want to be their brand, or maybe they're in it, I find they get really stuck on, what do the people want? What do the people need? I actually think that they know. I think deep down, they know. I think they're a little scared to admit it, because then what if they're wrong? Or, like, what if they now that they know, what do they do with this information? But how do we figure out, like, what's pulling on the heartstrings? Is it like a series of questions we ask, is it something about ourselves? Is it what our brand is doing? Because most people, they focus on here's my process. You book this call, then I do this with you, and then you buy this thing, and it's like that, that's great. You need a journey. But that's not what people are buying. They don't want the journey.Hilary Hartling 10:13  That's, I mean, it's, it's really, it is what Simon Sinek says. People don't buy what you do. They buy why you do it. The why becomes your brand story. The why becomes the why of your clients, too. It's focusing on, I've said this so many times with you and your audience, right? It's focusing on the benefits first, right? Not just the features or the process. That'll come, but the benefits, that's the thing that's like, what do you really, really want, right? And I I've done this comparison before, like, when I think back to my Disney days, I remember walking into these huge marketing meetings to kick off a new film that we're going to be working on. It's usually like a year out from release. And I remember, like, here's one example. We had the slew of sports movies for a long time. You know, Remember the Titans, and Miracle, and we walk into the one about The Rookie, which is Dennis Quaid, and he's the oldest baseball player to make the majors, and we sit down at the table, and it's a big joke at this time, because we've done so many movies, and they're like, okay, it's not a baseball movie. I'm like, okay, right? It's not. We have to remember this. It's not a baseball movie, no, it's a movie about second chances and never giving up on your dreams. Okay? It's not about the thing. It's about why people would care. Okay, that's what you need to focus on for your branding.Lesley Logan 11:35  Yeah, I love this. It's almost like you can't use what you do as part of the definition. Hilary Hartling 11:40  Right. That gets you, that gets you so far is like you have to be clear in your branding, right? A super big believer, and you need to clearly state what you do and who it's for, but that's just a positioning. That's not the inspirational part, that's not the why, that's not the what they take away from it. You have to think about the whole idea of what is keeping your ideal client up at night that they're so worried about that they're not getting right with that thing you can help with, and go from there. And a lot of times it does, it does help to start from a pain point, because if you just tell them the beautiful, amazing end result, they're not going to believe it, unless you relate with them on why they're struggling right now.Lesley Logan 12:20  Yeah, yeah, yeah. And that means you have to be vulnerable. Hilary Hartling 12:25  Yes, yes. You know, there's, there's something, you know, I'm in the midst right now, I'm updating and evolving my course called Brand Polish Academy, and one thing I'm going to add that I'm very excited about is some AI prompts for people, because once you know your brand strategy, you can put that into chatGPT and it can spit you out so many amazing ideas for your brand. You have to make sure they're in your voice. You don't want to take anything just as it comes out as it spits out, but you can figure out so much once you know your brand strategy, you can plug that in to say, I'm training you to be my brand voice and my messaging and understanding my ideal clients. And I know these are their pain points, so keep all of that in mind when you tell me X, Y or Z, right? Lesley Logan 13:12  Yes. I mean, I love that you're going to add that in because it is such a thing. My team has actually built the Lesley bot, which is like, it's trained on 10 million of my words. So, like, people can literally ask, ask at any Pilates business question. It literally it's, first of all, she's uplifting. She validates you, she repeats what you said, she points out what's really great. And then she gives you things, and then questions. And people are like, I don't want to use it. And I'm like, I'm going to tell you right now. I'm amazed at what she is putting out. She spits out way more than I can. I couldn't do it as fast as she can, you know, and she's trained on me, so it's all my stuff. But also they've used, you know, the chatGPT and things that are out there to be like, okay, here's some written work by her. Here is who we're talking to. Here's what this is. And now we need to tell people about X, Y and Z, and then doing it. Like, first of all, I had some, some things like, like I didn't even tell them we're doing this because they heard me one time say, I'm never going to let you do that. I love to write, because I do. I love to write, but I will say they finally showed it to me, and it's kind of amazing, because it gets out sometimes we get in our own head, and especially talk about the rut and the energy. If your energy is nervous or scared or this has to work, and if it doesn't work, I'm like, my business is failing. That energy is not going to help you write and tug on the heartstring. It's actually in the way. And so you almost need to use.Hilary Hartling 14:30  The extra help, a little helping hand. I agree. And by the way, let's back up a second, everything you just said that you preface like, you know it knows this about me and this about, all of that that you just said, that it knows that you had to put in there to explain, to create this bot, that's your brand strategy. That's part of your brand strategy. It's knowing enough about your brand to be able to explain it to someone, whether it's an AI tool or it's someone you're hiring for your business, or it's someone on your team, it's the only way you can create and present a consistent brand. And honestly, consistency is one of the pieces that creates the magic for your brand, because I promise you, not everybody out there is being consistent. And when you can be, you show up for people in a whole new light. Lesley Logan 15:16  Yes, yes. And I mean, consistency is so hard in general, let's just take your branding out of it, just being consistent with your morning routines or consistent in your life, it's not easy, but it is actually proven that when you are consistent with anything, you actually get what you want out of it. Hilary Hartling 15:32  It's so true. I don't know why it's so hard. It just is. I mean, even with the Pilates practice, right? Lesley Logan 15:37  Yeah. Oh yeah. I mean, people are like, I'm gonna come once a week, I'm like, that, that's great. You can never miss, and if you never miss, that is consistent. But, you know, more would be better. You know, like that would be consistent. But I think, like, people have a hard time with that. And so if people do what you say, and they're, and they're focused on the energy, and they're pulling the heartstrings, and they're being consistent, what is a reasonable timeline for them to know if it's working, what are the KPIs that they're using? Because it can't, to me, it can't be vanity metrics all the time. It can't just be like, oh, I got this many likes. Because if you're new to getting followers, you're not going to get a million likes on things like, you're just no, no one's going viral like that anymore, you know, unless it's like some dog video that's, you know, pushing, like, you know. So how do you do that because that, you got to keep the energy up and the belief up. So what do you think? Hilary Hartling 16:24  I mean, honestly, the biggest KPI is, are you booking clients? I mean, that's the biggest one, right? But also, you can look at things like, if you're creating a funnel, right, and you're introducing or inviting people into your brand, what's that first stop? What's that entry level thing? What's that free resource or lead magnet or low ticket offer. Are people buying that because you showing up saying, hey, I know you need this right now. So let me tell you how to do that for either this, only this much money, teeny bit, or let me give this to you for free, because I know this is on your mind right now. And if I relax your mind and you can make your shoulders go down about this whole topic, and you get some quick wins because I gave you this thing, then you're going to be more apt to come and find out more from me, from that brand, right? And so I think that is a very good tool, like, if your freebie is flying off the shelf, right? Whatever it might be off the digital shelf, even, then, that's a very good indicator. Now, there might be other things to tweak along the way, if then that's not converting into clients, but you always have the opportunity to, I think, first connect with your audience on a level that they care about. Because here's the other thing, you are the expert in what you do, right? But you could get caught up in your expertise and not necessarily say it the way your ideal client is going to understand right now, right? A lot of my ideal clients, they don't know that brand strategy is the solution. They don't even know that, right? And so you have to speak to them in the way they're talking about it, saying, like, gosh, I feel like my messaging is all over the place, or I don't really know how to talk about my business in a way that the right people get it. Like, what do I do about that? So some might think I need to hire a copywriter that could be a solve but a lot of times, people just haven't figured out the base foundation, solid brand strategy that leads to all the aligned messaging, aligned offers positioning that makes you stand out. And so it's a lot of education on my part too, right? It's like people just like we started at the beginning, people sometimes just think it's colors and logo. And it is not.Lesley Logan 18:38  Yeah. I appreciate you bringing, remind us like you have to know your business so well that you are an expert at what you do, or at least for who you help, you know, and you have to treat yourself as such, but also then you have to talk to people who aren't, not understanding that expertise. And it's really, really hard. An example is like a lot of Pilates teachers that I work with, they're like, I just want to teach advanced clients. I want to teach athletes, because they don'tknow how to move their body. And I'm like, so the journey of the people you'll work with don't know how to move their body, and so you can do that. And if you have connections to the NFL or the NBA in your town, by all means, go right ahead. They all need someone. But the reality is, is the most of us have to teach the public and the public in your area. And so there are people in your area who could become an advanced mover who don't know how to move their body yet. And so you cannot talk to them like people who move their body because they don't know that. They don't know that that's a solution to their problem. They don't that's the thing that's going to make them feel good. They don't know that that's the thing that will make them feel confident. And so people do talk in the wrong way, and then they go, no one's listening. And. Hilary Hartling 19:43  Yeah, I have a funny double-edged sword with my brand, where people love the fact that I have worked for Disney, and that grounds me as an expert in what I do, because I worked for a brand like that, but then that can also lead people to think, well, I can't approach her. Right? And so a lot about my brand is being very friendly and approachable and welcoming and inviting to see like I just did this, just a one week freebie last week, where I offered my list, and I think I did it maybe on Instagram, too. I said, just for a week, submit a question. I'm going to record a video response, just one branding question that you would like an answer to, and I will do a video response for you. And so I was recording video responses all week long. And people are like, how are you giving this away for free? I'm like, well, number one, it shows me exactly what my audience is thinking. So back to your point of like, how do you tug their heartstrings? It's knowing where they're at right now. And so every once in a while, getting in touch and doing a temperature check and asking, what's the thing that you would really like some help with right now? And all the questions were so, so different. Lesley Logan 20:51  Yeah. Also, brilliant everyone. You should steal that as a thing you can do is, you know, be like a freak you because you do find out what are they thinking about. You know.  Hilary Hartling 21:02  Yeah. That was my whole point. It's like market research, but also it's me connecting with my audience, too. Yeah. So when you stay in touch and you actually form these real relationships, maybe they're not going to book your service right now, but they're going to remember that, and they're going to come back when they really, really need your help.Lesley Logan 21:19  Yeah and that's the other hard part, right, of being a brand that is consistent, it's you have to be consistent, you have to make sure that they understand what you're there for, and stay top of mind, so when they're ready to pull the trigger they remember you.Hilary Hartling 21:33  Yeah. I mean, there are also other tactics, right? You can try to make them see that they need it now versus later. There's other things to do, but still, like, you still might get the, oh, this has been so fantastic. Let me go off and try this, or let me do this and I'll come back, you know, when I'm ready, or if I need, you know. So you'll never know where someone's at, but, and I've had people who I had a call with, you know, six months prior, and they come back and they're like, boom, I'm ready. Here's my money. Let's go. This is the time, right? Like, you just never know.Lesley Logan 22:04  Yeah, no, it's very true. And I think, like, thank you for sharing that, because we've had the same thing. You know, I worked in retail. I worked in high end accessories, and so of course, there'd be the people who came up, and obviously we made sales throughout the day that would be affordable prices on like, you know, $50 gifts, $100 gifts, like, that kind of a thing. But, you know, we really had to sell like, a $2,000 ring every once in a while, ideally every week. And there'll be people who will just come in and go, can I try that on? Oh, my God, I love this. And I would be like, oh, have you seen it before, because they're like about to buy, like, no, it's first time and I just really love it. And they'll just buy it. And there's other people who come and look at it for six months, and they're looking at it and they're putting it on, okay, and my birthday is in six months, and then they come back and they get it. And so it's like everyone is a little bit different, even in a brand that you're trying to attract. And so, you know, the patience that it takes, but also the belief in what you do. Do you have tools that you use to remind yourself why you do what you do? You know what I mean? Because, I'm like, people doesn't even like getting ruts and like, there are bad days. There's days where I'm like, is anyone listening, even though I have tons of evidence that we're doing a great job. There's just some days where you're just, I'm just getting hit over the head and getting a lot of rejection, so. Hilary Hartling 23:14  Well, that's just human, that's just human, and that's just the cyclical nature of business as well. But I think for me, it's always coming back to trusting my intuition and trusting myself, right, which is hard for some people, right? And it's, it's keeping the belief so, whether it be brand affirmations, right, just like you might do abundance affirmations or anything, it's, it's talking to yourself, in a way, and especially if you're having those negative thoughts, it's just like pulling those negative thoughts to the forefront, noticing them and reframing them so that you're not like stopping your energy flow like we were talking about earlier. But I always use intuition as sort of my own compass, and I think when you give yourself room and space to just listen, because there's so many times, especially with branding, where you're looking externally for the answers in terms of, I'm looking at this brand, of this competitor in my industry, and oh my gosh, why can't I come across that way? Or you're just looking for answers elsewhere, when a lot of times, if you just ask and you receive the guidance internally, in fact, you know what I just, I just created this week that your audience might love, is I created, for the first time, a meditation for my audience. It's a brand vision guided meditation. Lesley Logan 24:32  Yes, we're in, we want. Hilary Hartling 24:34  Yeah, anytime, so it's whether you're starting from scratch or you're an established business. It helps you with clarity. It helps you kind of step away from overthinking about your brand, so you're coming out of your head and into your heart, which is what we want from your brand, we want to be in the heart space, it helps you, like, envision the essence of your brand, how it feels, who it attracts, what makes it unique. But also, like giving you some clarity on your deeper purpose and that message you want to share. So I go through all seven chakras for your brand. In the meditation. It's a 20 minute meditation, and you just come away with whatever downloads you get. But you can do it as many times as you want, right? You might get something new every time. Lesley Logan 25:17  Oh, my God, we must link this. And this is amazing. Yes, I want that. And then also, I mean, I feel you need to do some brand affirmation cards. Like, I feel like you needed anything like a deck in you.Hilary Hartling 25:28  Yeah, well, you know what's funny is I used to do it when I like, I've gone back and forth on how I've done my online course. Sometimes I run it as a group program. And when I do that, I would put these brand affirmations. It's just like posts in our community Facebook group all the time. So I'm like, I should aggregate all those, because it's, it is, it's very helpful. And then it even, like clues you into a little bit of what you could focus on today for your brand kind of thing. Lesley Logan 25:52  Yes, I love that. I mean, my goodness, that could be its own lead magnet, or you could actually sell them as a deck you could draw. And it's like, this is what, you know, I just, I like a deck of any kind. Hilary Hartling 26:02  I do too. Lesley Logan 26:03  I just find them to be so fun. I don't even know what half the things mean. Currently, I drew a card from a deck, and it's a porcupine with lightning bolts and stars. And I'm like, unclear what I'm supposed to get from that, but I'm just gonna say you can, like, it have little things that can prick people, and you can be magical at the same time. I don't know what that card means, but, like.Hilary Hartling 26:20  Well, I would immediately look up the spiritual meaning of a porcupine. Lesley Logan 26:23  Okay, well, thank you for that tip. Yeah. It takes, as you, we've mentioned a couple times, it's the constant belief in yourself. You almost have to have a good healthy dose of narcissism, if there could be any kind of healthy narcissism, to remember that you're amazing. And since we are, most of us who are listening to this are not narcissists, you wouldn't be being it until you see it if you just think you are. So congratulations, you're not, if you're listening to this. But I think having some sort of reminder of who you are, why you do it, what you do, like we need those things for those bad days. Hilary Hartling 26:56  We do. We do. It's amazing because I even remember back to my first brand clarity in-person workshop that I did. And I I just found the workbook the other day, and I opened it up, and the first page, I actually put the song, I Believe, from The Wiz, which was the song that my theater company would sing every night before we went on to perform so that I believe in you, right? That's the main message of the whole song. But, like, it's a whole thing. But I put all the lyrics in there because I was like, this is so true. If you don't believe in your brand, why would someone else? Why would someone else? And you're putting your brand out into the world, and you're not like, asking people to love it, you're serving people. You're saying, I have this knowledge or expertise or product, whatever kind of business you have, and I know this helps you do this. It's worked for me. It's worked so for so many others. It can help you, too. If this is what you're struggling with, here it is, right? You never think about if you're in the grocery store. You don't yell at the grocery store because they're trying to upsell you at checkout with gum and candy. You're like, I might want some today, okay. Right? People sell to you all the time. You're on tons of email lists you don't even realize because you wanted the 20% off. Right? Like, it's, it's all sales. It's all business. People are used to that. People are used to you asking, people asking for the sale, because they would never imagine that if they expect value in return, that they wouldn't give you that reciprocal energy back, right? Lesley Logan 28:37  Yeah, I love that. You pointed out we don't get the grocery store. We just, like, we end up buying the stuff half the time. You know, we're and one of my old coaches, she was joking, she did this little, like, fitness challenge, and there was an add on that you could, like, it's called the bump everyone. There's a bump of the cart that you could add that on. And then they got to check out. I was like, well, here's a one time offer. And so she's like, okay, I'm gonna add that to cart. And then it's like, oh, well, if you got this, here's this other one time offer. And she got that, and at the end, she's like, I just want to pay like, I went from a $17 thing to paying you $217. I still wasn't angry about it. She was laughing. Because the reality is is, if you know exactly what your client wants, then first of all, you get to sell it to them, and you're not a manipulative asshole, because what you're giving them is what they wanted. It's going to solve the problem that they have, and you are the expert who can do that, and they get what they need. Otherwise someone else is going to sell them something shitty that you know because they didn't hear about you. They didn't hear that you existed. They don't hear what you have. And so you kind of owe it to them to not let the competitor who's not as good as you getting into their headspace. Hilary Hartling 29:43  That's so right, and that's where consistency comes into right? It's like your competitor might be, you know, 10 steps behind you, but they're selling out because they're showing up. So don't let the lack of that, I've been seeing all these Instagram accounts lately for like the introvert business, where you don't show your face, right? So it's all these Instagram feed posts where it's just like the backs of people's heads and or just like quotes and things, and that is like going gangbusters for whatever reason. I'm sure they're tapping into heartstrings all over the place, right? But it's just so interesting, because here's the thing, there's so many ways to do it. What you have to start with every time is understanding your business, your brand, so that no matter what strategy you want to employ for marketing or copywriting or website design, whatever it is, that it still feels like your brand for your audience, yeah.  Lesley Logan 30:37  And I think that's so key, like one of the things when we coach Pilates instructors, we're like, okay, who are you helping? Why do you want to help these people? How do you help them? I mean, there are people who don't sign up for our program because they can't get past that question. I just need more clients. I'm like, I'm going to tell you right now, there are 17 clients outside for you. You could get probably half of them if you can articulate how you can help them so you don't even have to care about it. You could just, if you could just articulate how you can help them, if that's how they want to be helped, they'll buy from you. You're holding yourself back by getting stuck and making it complicated. And it is complicated, but also, I think it's about being honest with ourselves. Why am I doing this? And you know, and I think some people might even feel maybe it's not enough to just want to help those people. Like, I feel like there's this pressure that we're all putting on these brands, and so we don't get these ideas off. I wanted to have you on, because I know we have so many listeners who are business owners or want to be business owners, and they do not get their business to the next step. Year after year, they're stuck in the same place because they won't just sit and answer those questions about that you've talked about in different ways that will help them identify so that they can be consistent. Hilary Hartling 31:45  Yeah. And the thing is, too is, like, it doesn't have to be perfect. I say this a lot too. It's like, don't wait for perfection, because it can't be perfect unless you put it out there to get feedback from your actual ideal clients, right? You can't tweak it unless, like, you've seen what resonates with them most. So you can't be scared to start either like it doesn't have to be perfect to start. You just have to be able to articulate some things about your business, what you do, who it's for, the benefit that they can take away from working with you, and maybe how you're different from other people in your industry. Lesley Logan 32:19  Yeah, I love that, because also, I find when people ask me what Pilates is I have a succinct answer, and I have teachers going, oh my God, I just love the way you describe it. I'm like, do you think that's how it came up the first time? No, it didn't. It was like, a fucking paragraph. And I was like, well, I gotta shorten that. You watch people's eyes glaze over, or, like, they start to look around the room, and you're like, I've lost them. That's, you know, I've got to figure out, like, how do I succinctly say who it is what I do and how I do it, so that if this person is interested, they stick around, and if they're not, neither of us are wasting our time. But to your point, you got to get something out there and try it out and say it out loud and get the feedback. Where people go, oh, it's like yoga, and it's like, oh, okay, I didn't explain it very well, because I explained it like yoga, so like that, you know. Hilary Hartling 32:59  Yeah, then you can perfect, that's, that's where the perfecting, meaning, the tweaking comes in, so that they understand even so you're more clear, and you can then make it more compelling for them as well.Lesley Logan 33:11  Okay, so I love you, and I just, I, you make, I mean, we've done so much greatness, because you make you want to, like, dig into my branding all the time. I'm just like, okay, let me. Hilary Hartling 33:20  It's so fun. Lesley Logan 33:21  Yeah, it's just really fun. What are you most excited about right now? Do you ever wonder, like, has everyone figured out branding? Are you? So what are you most excited about right now? And you say that the world needs you more than ever. What's going on the branding world? Hilary Hartling 33:32  I do think it's been shown over the last few years how valuable it is to not just run a business, but to build a brand, because it's brands that people fall in love with, follow, want to keep coming back to, and that's what you want to have a long lasting business. It means that you've articulated what you care about. Maybe there's shared values involved. People today really care about who they're buying from and consuming from, and so they want to know that you're someone that they trust and that you have some of the same beliefs or hopes or dreams. It matters, and your brand strategy expresses that about your brand. I just heard someone the other day mistakenly say something about, oh, I'm eating Ben and Jerry's, but I don't really like what they believe. I was like, wait, wait, have you actually gone to their website to see all the amazingness that they do for the social causes for their, and they went, and they're like, oh, they didn't know that. They had heard something and then mistakenly thought, oh, but I really shouldn't be eating Ben and Jerry I was like, no, no, no, no, no. Anyways. Lesley Logan 34:43  Everyone, keep eating the Ben and Jerry's. They're, they're, you know, saving the world. Hilary Hartling 34:47  Keep, keep eating the Ben and Jerry's. Yeah, no, I think branding is more necessary than ever. And I will say this too, because I do have clients who come back to me again and again. So there's, you know, one phase of brand strategy. Which is developing your entire brand strategy, and then it's coming back as you're evolving and growing. So I just had a husband and wife couple come back, and I've worked with their two brands separately, and now they're kind of combining into one, and they wanted to come up with who is our niche audience now, because we feel like we've spread ourselves a little too thin. What are our offers? Because we want to be known for the offers we're creating, and we want a signature one too. So that's what I did with them. We said, here's exactly who your audience is, and now because of that, we know exactly what they need. And here is the first thing they need, here's what it's called, here's how we're positioning it, here's how we're pricing it. Here's the promise for what they get. And we did that with three different offers, and they launched within 30 days and made $45,000. So because they got so clear that they understood exactly how to sell it.Lesley Logan 35:52  Yeah, can you just say it's almost like you're like, speeding up the process, you know, and it can feel like you're slowing down to take some time to go through this and get the clarity, but also then it just speeds up the process. Because once you're so clear, people know that you're for them or that you're not. Hilary Hartling 36:07  That's right. Lesley Logan 36:07  You know, I heard from another Hilary, who's a dear friend of mine, that, if you've hated in the human design. So right now, like, obviously, if you're into astrology, we're now, you know, in Aquarius and all that stuff, and that's its own unique energy about people. But if you believe in human design, we've been in the generator type of person for a really long time, which is very capitalistic. It's very like, you know. Hilary Hartling 36:28  I'm a generator. Lesley Logan 36:29  Yeah, I'm a generator, too. And I was like, I don't think it's a bad thing. I think we kick ass. But anyways. Hilary Hartling 36:33  No, we work hard. Lesley Logan 36:34  We work hard, we do things. But apparently, like, we're going into a projector type world. And I was interested in that, because one projector that I know, I felt like they just project their shit onto you, and so she's, she's a projector, and she doesn't do that. She actually is able to zero in and like, oh, this is what you're telling me, this is what I'm seeing, and hones it in really well. But what she said is, in a projector world, it becomes not individualistic in that we don't help people. We're not in a community, but that individual brands, individual businesses, are going to be the thing that people are focusing on, wanting to spend their time on. We're seeing this right now as people are like, oh, I'm not. I'm boycotting these brands over here because they don't represent my values. And so then finding smaller businesses who do. And so just the way you just talked about things. And this whole conversation where the world is turning, now more than ever, is the opportunity for all of us to shine, to not be in the shadows of these big brands who are making things either super cheap or were super for the masses, but for like, your individual thing, your idea, can actually work and, and we talked about this in the first episode. You all have to go back and listen to it, but even if you don't have a business, you have a brand, because how people think about you, what they feel when they're with you, all of that stuff is in there. And so I just really adore how you make branding feel like it's like sexy and I want to do it. Hilary Hartling 37:55  I actually think brand, I mean, I'm biased, but I do think branding is sexy, and it's you getting to really choose, right? It's your choice. It's your brand. What do you want to build? What? What do you want to leave your mark as? Right? That it's and it's not just mark as a logo. It's the legacy, it's the impression, it's what lasts, you know, forever. I mean, there's all different kinds of examples of branding and brands and stuff, but what's cool about it is it's meant to be different. So you get to decide how you want to be different and make sure that that's what resonates with your audience. Because it's not all about you either, right? It comes from you. It starts with you. You're defining it, you're shaping it, but you're shaping it for your audience. And so being really clear on that as well, because you said there's so many people who get stuck and stopped there, which is why, why there's been 500,000 ideal client worksheets and, right, identify your target audience and it seems like, okay, I know that, but when people really get down to it, they need to redefine it every time for themselves to say, like, no, this is really who I know I serve. It's just like the two clients who came back to me, you know, they served so many different kinds of people, but they decided, no, who we serve best are coaches, and that's what they went with, right, and being so specific helps the brand become more relevant, more resonant and more compelling for people to understand it, get it and buy it. Yeah.Lesley Logan 39:25  Yeah, oh my gosh. Okay, Hilary, well, you know, another amazing conversation with you. We're gonna take a brief break, even though I could talk to you forever and find out where people can find you, follow you, meditate with you. Where do you hang out, Hilary? Where is this meditation? Where can they, like, you know, work with you? Hilary Hartling 39:44  I would say two places. First, my website. So it's hilaryhartling.com H-I-L-A-R-Y-H-A-R-T-L-I-N-G dot com. If you go to the announcement bar on my home page, you click and you download the free meditation. The other places I'm always hanging out is Instagram, and it's the same. It's @HilaryHartling, no spaces, no dots, no nothing. And the meditation is also linked in my bio on Instagram, so you can go grab it for free right now. Lesley Logan 40:11  I think that's beautiful, as are you. Thank you so much. Before I let you go, you've given us a lot to think about, but bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?Hilary Hartling 40:23  Figure out what excites you and follow it. So when you can wake up excited, you are in your flow. When you're in your flow, you not only attract what you want, but you become a magnet for the best people, opportunities and growth. Lesley Logan 40:38  Yeah, yes. Oh my God, that's so succinct and so wonderful and absolutely useful in everything. Ah, guys, how are you gonna use these tips in your life? Share this with a friend who wants to start something. Share this with a friend who has a business. You, you, this could literally be the conversation they need to hear to actually reach the people they want to reach. And Daniel Pink said, if what you do solves a person's problem and takes them out of pain, you have a moral obligation to sell it to them, moral obligation, and the only way that they can hear about you is if you, if you've gone through the things that Hilary is talking about. And so, let her help you. And until next time, Be It Till You See It. Lesley Logan 41:15  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 41:58  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:03  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:07  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:14  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:17  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In Episode 25, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Matt Lovell, Group Director of Data & AI at JD Sports Group, where they discuss the benefits of centralising data & AI leadership, which includes;The importance of building centralised data leadership in complex, multi-brand organisations.Why federated models require a hybrid approach to data strategy and technology governance.Aligning use-case driven transformation to quick wins and long-term data goals.The need for internal audits to uncover hidden technology and data assets.Why data maturity varies across business units and how to turn that into a strength.The evolution of customer behaviour post-COVID and how omnichannel strategies are adapting.How predictive insights help ensure the right product is in the right place at the right time.The value of analysing local trends and geolocation data to inform valuable business decisions.Why strategic data sharing can strengthen partnerships without directly monetising data.How AI is being used to augment human capability and improve operational efficiency.The emergence of agentic AI to proactively detect and resolve issues before escalation.Why teaching prompt literacy is key to unlocking AI's full potential.How BI and AI are converging to deliver next best action intelligence.The evolving role of data professionals as AI handles more technical execution.Why clean, well-governed data remains essential for enabling effective AI solutions.Thanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Episode 74 of ‘All About Art': Connecting the Culturally Curious with Katy Wickremesinghe, Founder of The WickWelcome to another episode of All About Art! In this episode, I sat down with Katy Wickremesinghe, British-Sri Lankan entrepreneur and Founder of KTW and The Wick. I speak to Katy about her businesses - both KTW, a communications consultancy operating in the cultural sector, along with the Wick, an activation hub and content platform. We cover many bases, speaking about the moment she decided to venture into entrepreneurship to what her day to day as a CEO looks like now. We delve into what it means to her to be “Connecting the Culturally Curious”, a phrase deeply ingrained in the mission of her business. She gives tips to budding entrepreneurs in the Art PR realm, as well as a forecast on the future of the industry, and much more. Thank you Katy for coming on the podcast! You can follow Katy on Instagram here: https://www.instagram.com/misskatywick/You can follow The Wick on Instagram here: https://www.instagram.com/thewickculture/You can follow KTW on Instagram here: https://www.instagram.com/ktwlondon/DCMS Report on Culture and its Impact on Wellbeing: https://assets.publishing.service.gov.uk/media/678e2ecf432c55fe2988f615/rpt_-_Frontier_Health_and_Wellbeing_Final_Report_09_12_24_accessible_final.pdf You can check out The Wick here: https://thewickculture.com/and you KTW here: https://www.ktwlondon.com/This episode is brought to you by Sotheby's Institute of Art, dedicated to the study of art and its markets for over 50 years. Visit sothebysinstitute.com to explore programs from master's degrees to short courses and more.YOU CAN SUPPORT ALL ABOUT ART ON PATREON HERE: ⁠https://www.patreon.com/allaboutart⁠FOLLOW ALL ABOUT ART ON INSTAGRAM HERE: ⁠https://www.instagram.com/allaboutartpodcast/⁠ ABOUT THE HOST:I am an Austrian-American art historian, curator, and writer. I obtained my BA in History of Art at University College London and my MA in Arts Administration and Cultural Policy at Goldsmiths, University of London. My specializations are in contemporary art and the contemporary art market along with accessibility, engagement, and the demystification of the professional art sector.Here are links to my social media, feel free to reach out:Instagram⁠ @alexandrasteinacker   ⁠Twitter ⁠@alex_steinacker⁠and LinkedIn at ⁠Alexandra Steinacker-Clark⁠This episode is produced at Synergy https://synergy.tech/the-clubhouse/the-podcast-studio/ COVER ART: Lisa Schrofner a.k.a Liser⁠ ⁠⁠www.liser-art.com⁠ and Luca Laurence www.lucalaurence.com Episode Production: Paul Zschornack

Synergy of the Ages - Pastor Walker

Synergy of the Ages - Pastor Walker

In this episode of The Spine Pod, co-hosts Courtney Schutze and Brady Riesgraf head to Shreveport, Louisiana to sit down—scrubbed in and ready—with one of the true leaders in modern spine care, Dr. Pierce Nunley. Founder of the Spine Institute of Louisiana, Dr. Nunley brings decades of surgical experience, a passion for research, and a hands-on approach to patient care that's shaping the future of the field. In this episode, we step inside the operating room to talk about what it means to build a comprehensive, research-driven, spine practice. From his early days fixing motorcycles on a farm to leading national clinical trials, Dr. Nunley shares the mentors and experiences that shaped his commitment to patient-first care, education, and innovation. Dr. Nunley goes on to discuss the creation of the Spine Center of Excellence, a dedicated spine-only ambulatory surgery center focused on safety, efficiency, and patient care. He shares insight into his leadership of multiple clinical trials, including recent studies on MOTUS, a lumbar total joint replacement under IDE investigation, and PerQdisc, a nucleus replacement - with both implants focused on the primary goal of restoring function to spine patients while preserving motion. Throughout the episode, Dr. Nunley emphasizes the importance of real-world data, the responsibility of training future surgeons, and the value of applying experience with humility when evaluating new technologies. His leadership in research, education, and clinical care continues to influence the direction of spine surgery across the country and provides new and improved treatments for patients struggling with chronic neck, leg and/or back pain.   In this episode, you'll learn: Why the Spine Center of Excellence was built as a spine-exclusive ambulatory surgery center—and what that means for patient outcomes. How Dr. Nunley is helping shape the future of spine surgery through clinical research and motion-preserving innovation. Why PerQdisc (a spine disc nucleus replacement), Synergy & Baguera (cervical disc replacements), and non-instrumented implants are generating excitement and what makes them different from currently available technologies. The early promise and current progress of MOTUS, the first lumbar total joint replacement under US clinical trials. How integrity, data collection, and a lifelong curiosity drive better care—and why first surgeries matter most for long-term outcomes. As a surgeon, researcher, and mentor, Dr. Nunley has built a model for what it means to advance spine care thoughtfully. From running a world-class clinical practice to engaging in nearly 40 clinical research studies as a principal investigator, his voice is a trusted one across the industry. This episode of The Spine Pod is a must-listen for anyone invested in the future of spine surgery.   Learn more about Dr. Pierce: Spine Institute of Louisiana: https://louisianaspine.org/ LinkedIn: https://www.linkedin.com/in/piercenunley/   You can find The Spine Pod on all Podcast Streaming Platforms, including: YouTube: https://www.youtube.com/@TheSpinePod Spotify: https://open.spotify.com/show/0DBzWfVt1ExQE0qTjhOERa?si=EEBPwQgRQSujyZsaXnJagA  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-spine-pod/id1745442311 Amazon Music: https://music.amazon.com/podcasts/98fd41ad-75ee-4371-bb70-c5b274324a47/the-spine-pod?ref=dm_sh_kmfvSHB5iY109GDslhiJul22E iHeart Radio: https://www.iheart.com/podcast/269-the-spine-pod-174320414?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=true   Follow The Spine Pod on Facebook to learn more about the latest episodes and happenings in the world of motion preservation: ⁠ https://www.facebook.com/profile.php?id=61558880652712 The information in this podcast is for educational and informational purposes only and is not intended as medical advice. It does not replace consultation with a qualified healthcare professional. Always seek the advice of your physician or another qualified healthcare provider regarding any medical condition or treatment.  

Get ready to elevate your listening experience with the latest episode of the Stress Factor Podcast, featuring the return of the legendary DJ B-12! Episode 324 brings you an electrifying 75 track drum and bass studio mix that promises to be the soundtrack of your May 2025. This meticulously crafted set is bursting with the freshest and most uplifting DNB tracks, ensuring that every beat resonates with energy and excitement. Whether you're a longtime fan or new to the genre, this mix is designed to captivate and inspire, making it a must-have for your music collection. DJ B-12 has once again proven his mastery in curating an unparalleled selection of sounds. This mix showcases a diverse range of styles, including liquid, upfront, neuro, electro, and mainstage DNB, each track seamlessly woven together to create a dynamic listening journey. With his expert mixing skills, DJ B-12 takes you on a rollercoaster ride through the vibrant world of drum and bass, where every transition is smooth and every drop hits just right. You'll find yourself lost in the rhythm, whether you're at home, in the car, or hitting the dance floor. Don't miss out on this incredible opportunity to experience the freshest DNB sounds of the season. Episode 324 of the Stress Factor Podcast is not just a mix, it's an invitation to immerse yourself in the pulsating beats and euphoric melodies that define the genre. Grab your headphones, turn up the volume, and let DJ B-12 guide you through an unforgettable auditory adventure. This is more than just music, it's a celebration of the drum and bass culture that you won't want to miss! This episode includes tracks and remixes by the following artists and on these labels Fred V, Nu La, Hospital Records, DNMO, Monstercat, Disrupta, goddard., Charlotte Haining, Columbia, Sony, Where AU, More170, Linx, Celsius Recordings, Synergy, Blackout Music NL, Doloren, Viper Recordings, High One, Yoga Music, Freaks and Geeks, Kelli Leigh, UKF, Twintone, Yumi Recordings, MC Fava, Enea, Dava, Beatalistics, Walk r, Carbon Music, Mountain, Shina, Manifest, Kanine, High One, Elephant Trunk, Feed The Fire, Charly V, High Tea Music, YASUKI, ICONS, Shenji, Outer Bass, Celsius Recordings, Changing Faces, Cameron Hayes, NUFORM, NuDivision, Mathematica Records, Chromantis, S9, Liquicity Records, Casa, CASA Sounds, Phil Tangent, Malaky, Integral Records, Royal Blood (SP), Lizplay Records, Carlito, Liquid V, Mar Vista, Kellin Quinn, Makoto, ScreaM Records, Gravity, Totally Liquid, The Midnight, PROFF Pres. Soultorque, Monstercat Silk, HOTAR, In Shadow, Cataclysm Recordings, A Little Sound, Ministry of Sound Recordings, SLESS, DistroKid, Acelin, Immy Odon, YosH, Mad Sense, Grave, Tension, TENSION UK, Monrroe, Must Make Music, Grafix, Madishu, Grafix Music, Entity, Exert, Beatmool, Pulse Palace, Technimatic, ICONS, Mojoman, Beatalistics, Bel Moss, Alexa Rame, More170, Quyver, DOSHI, Magellan Starchild, DDRRAAGG, Xetao (JP), MellowGang, Sigma, Danny Byrd, Basslayerz, 0207 Def Jam, Walk r, Carbon Music, QZB, Critical Music, Napes, 1985 Music, Pendulum, Armin van Buuren, Rob Swire, Armada Music, Robin Schulz, Topic, Oaks, Andromedik, Warner Music Central Europe, The Arcturians, Deadbeats, Bruth, Morgan Seatree, Florence and The Machine, Sub Focus, Positiva, Culture Shock, RAM Records, AEON MODE, Sam Harper, Leniz, Four Corners, Artema, Repair, Let Them Cook Records, Genetics, Amber Jay, Ridmic, Blackout Music NL, SUBBWELL, Culture Shock Music, DOSHI and DIMOD, Celsius Recordings, Jaydan, N.W.S Digital, Synergy and Jade Sierra, Friction, T and Sugah, Human Elements, KNGHT Tracklist 01. Fred V - Sparks (feat. Nu La) [Hospital Records] 02. DNMO - Together [Monstercat] 03. Disrupta x goddard. x Charlotte Haining - Heartstrings [Columbia (Sony)] 04. Where AU - Stories In Light [More170] 05. Linx - Hold You Again [Celsius Recordings] 06. Synergy - Ego [Blackout Music NL] 07. Doloren - Wanna Do [Viper Recordings] 08. High One - Cataclysm [Yoga Music] 09. Freaks and Geeks and Kelli-Leigh - Ignite [UKF] 10. Twintone - Mono No Aware [Yumi Recordings] 11. MC Fava and Enea - Green Velvet (Dava Rmx) [Beatalistics] 12. Walkr - Breathe [Carbon Music] 13. Mountain - In The Sky (feat. Shina) [Manifest] 14. Kanine - Feel The Vibration [UKF] 15. High One - Contusion [Elephant Trunk] 16. Feed The Fire and Charly V - Sweet Escape [High Tea Music] 17. YASUKI and ICONS - Higher [Manifest] 18. Shenji and Outer Bass - Shapes and Beats [Celsius Recordings] 19. Changing Faces - Worlds Apart (feat. Cameron Hayes) [NUFORM] 20. NuDivision - Saudade [Mathematica Records] 21. Chromantis and Twintone - Fallen Tears [Not On A Label] 22. S9 - Nothing To Prove [Liquicity Records] 23. Casa - Moving On [CASA Sounds] 24. Phil Tangent and Malaky - Rival [Integral Records] 25. Royal Blood (SP) and Flamage - Online [Lizplay Records] 26. Carlito - Savanna Rain [Liquid V] 27. Mar Vista - Start Me Up (Feat. Kellin Quinn) (Makoto Remix) [ScreaM Records] 28. Gravity - In Sync [Totally Liquid] 29. The Midnight - Days of Thunder (PROFF Pres. Soultorque Remix) [Monstercat Silk] 30. HOTAR - Optimist (InShadow Remix) [Cataclysm Recordings] 31. A Little Sound - Override (Extended) [Ministry of Sound Recordings] 32. SLESS - GO [DistroKid] 33. Acelin x Immy Odon - Rewind [YosH] 34. Mad Sense - Mirrors [Grave] 35. Tension - You and I [TENSION UK] 36. Freaks and Geeks - Down With Your Love [Elevate Records] 37. Monrroe - Last Verse [Must Make Music] 38. Grafix - We're On Fire (ft. Madishu) [Grafix Music] 39. Entity - All Of Me [Exert] 40. Beatmool - Levitate [Pulse Palace] 41. Technimatic - When You Love Me [UKF] 42. ICONS - Pieces [Manifest] 43. Mojoman - Pillers Of Nah [Beatalistics] 44. Bel Moss - Gravity (Extended Edit) [DistroKid] 45. Alexa Rame - Just Over [More170] 46. Quyver - Luminescence [DistroKid] 47. DOSHI - Honey [Manifest] 48. Magellan Starchild - Judas [DDRRAAGG] 49. Xetao (JP) - Rhythm Storm [MellowGang] 50. Sigma, Danny Byrd and Basslayerz - Superstylin' (Extended Version) [0207 Def Jam] 51. Walkr - Questions [Carbon Music] 52. QZB - Something About You [Critical Music] 53. Napes - North Road [1985 Music] 54. Pendulum and Armin van Buuren and Rob Swire - Sound of You [Armada Music] 55. Robin Schulz and Topic - One By One (feat. Oaks) (Andromedik Extended Remix) [Warner Music Central Europe] 56. DNMO - Speed Of Light (with The Arcturians) [Deadbeats] 57. Bruth - New Life [Lizplay Records] 58. Morgan Seatree x Florence and The Machine - Say My Name (Sub Focus Remix) [Positiva] 59. Culture Shock - Take Control [RAM Records] 60. AEON MODE - Air That I Breathe (ft. Sam Harper) [UKF] 61. Freaks and Geeks - Freefalling [Elevate Records] 62. Leniz - When The World Feels Grey [Four Corners] 63. Twintone - Eidolon [Lizplay Records] 64. Artemas - I like way kiss me (Culture Shock DandB Flip) [Not On A Label] 65. Repair - LOST IN THE SILENCE [Let Them Cook Records] 66. Genetics ft. Amber Jay - Time Is Fading [Ridmic] 67. Synergy - Dies Irae [Blackout Music NL] 68. SUBBWELL - All the Way Up [Subbwell] 69. Culture Shock - Empire [Culture Shock Music] 70. DOSHI and DIMOD - When We Touch [Celsius Recordings] 71. Jaydan - Desires [N.W.S Digital] 72. Synergy and Jade Sierra - Make Me Wanna [Blackout Music NL] 73. Friction - Set Me Free (T and Sugah Extended Mix) [Elevate Records] 74. Makoto - Watercolour [Human Elements] 75. KNGHT - Don't Say Goodbye [Ridmic]

Ask questions about current trends, best practices, and get clarity as you start or grow your social media presence.   Tara Zimmer, Communications Director, Ohio Ministry Network Courtney Jones, Owner/Designer, Little Creative Company DeAndre Patrick, Youth/Young Adults Pastor, Calvary Assembly of God Derrick Smith, Creative Pastor, Simple Church Jackie Kibby, Media & Communications Director, Faith Church, Sandusky

Are you ready to learn more about planting a church in Ohio? This session is for planters, parent churches, and anyone who wants to discover more about the church planting process. It will give you information about resources, training, conferences, best practices and provide you the opportunity to ask questions.   Tom Baxter Assistant Church Multiplication Director and Men's Ministry Director, Ohio Ministry Network

In this episode of the Healthcare Plus Podcast, Quint Studer is joined by Dr. Roger Kapoor, physician leader and author of Working Happy!: How to Survive Burnout and Find Your Work/Life Synergy in the Healthcare Industry. Quint and Dr. Kapoor dive deep into one of healthcare's most urgent challenges: burnout. Drawing from personal experience, clinical insight, and extensive research, Dr. Kapoor explores why so many healthcare professionals are feeling overwhelmed—and what we can do about it. He explains that burnout isn't just a workplace issue; it often starts within ourselves, and recognizing this can be the first step toward healing.Listeners will hear why “work/life balance” may be a flawed concept and how “work/life synergy” can offer a more sustainable, fulfilling way forward. They'll learn about the powerful concept of ikigai (a Japanese term for “reason for being”) and how finding purpose in even the smallest moments can bring resilience and joy back to a healthcare career. Dr. Kapoor also explores fundamentals like diet, exercise, and sleep in a way that's fresh and compelling. (You'll love his insights on the “night shift janitors” that clear out the waste in our brains.)This episode is a must-listen for anyone in healthcare who's grappling with stress, seeking practical ways to recharge, or simply wanting to reconnect with the meaning behind their work.About Dr. Roger KapoorRoger Kapoor, MD, MBA, is the senior vice president of Beloit Health System in Beloit, Wisconsin, a community-based nonprofit hospital with approximately 23 service locations. He is a Harvard-trained dermatologist who also holds an MBA from the University of Oxford in England and has authored numerous peer-reviewed scientific articles published in professional journals including the New England Journal of Medicine. He was the recipient of the Wisconsin Medical Society's Kenneth M. Viste, Jr., MD, Young Physician Leadership Award and named one of the Top 25 Emerging Leaders in Healthcare by Modern Healthcare.  Kapoor has been credited with re-engineering the delivery of healthcare to his community, resulting in a dramatic rise in patient satisfaction at his institution from a stagnant 16th percentile to an astonishing 88th percentile in less than a year. He concurrently ushered in transformative results in quality, leading teams to achieve three consecutive “A” ratings from the national watchdog group Leapfrog, a four-star rating from the Centers for Medicare & Medicaid Services Five-Star Quality Rating System, and numerous quality-of-care pathway accolades. As a practicing board-certified dermatologist, he has built a successful medical and cosmetic dermatology practice using advanced techniques to help patients live happier, healthier lives. His book Working Happy! How to Survive Burnout and Find Your Work/Life Synergy in the Healthcare Industry was published in 2024.

Episode 224: Challenge. Because life is a exactly that sometimes.

AT FIRST I THOUGHT IT MEANINGLESS UNTIL I REALISED YOU WERE SERIOUSThe drifting Reviewniverse brings Gary Lactus, Al To Astonish and His Bleak Majesty Douglas Noble in close contact with Ex-Mutants #3 (vol. 2) from Malibu, 1993. Synergy! Action sass! Batteries! Bottoms! Dive in!Find Al To Astonish on Bluesky and at House To AstonishFind His Bleak Majesty Douglas Noble HEREBother Gary Lactus HERE Hosted on Acast. See acast.com/privacy for more information.

Join us as we host Tyler Thorp from Synergy Training Group. We've got MERCH!!! https://slingnleadpodcast.creator-spr...  If you missed the live show, catch us on Apple Podcast, Spotify, BuzzSprout, and of course, here on YouTube. Green Mountain Defense Website: https://greenmountaindefense.com/Subscribe to our channels Green Mountain Defense    / @greenmountaindefense   As always, be sure to like, share, and subscribe. If you have questions or comments, please post them below. All firearms were checked, cleared, and rendered safe before filming. We are not lawyers. At no time is any of the commentary presented on this channel to be considered legal advice. Always check local, state, and federal laws for your area and consult with an attorney for more information. All statements, comments, answers, and input are solely those of the originating person and in no way represent the views and opinions of any one organization or company. Unless otherwise specified in the video, all products being reviewed or discussed (including those from channel partners or contributors) are paid for with our own money.

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Entrepreneur Sylvia Hall who created a cutting edge probiotic supplement company, Lifted Naturals, in answer to her own health journey talks about healing and harmony and how to be in flow rather than in stress about your health. We discuss the divinity of feminine leadership and how to harness both the masculine and the feminine to create a synergy in relationship and in business. Sylvia feels that it is just as important to see both how far you need to go and how far you have come.   Where to find Sylvia and her line of supplements: https://liftednaturals.com Where to find Joni and to book a consult: Wakeupwithjoni.com Joni's book: STOP LOOK CHOOSE: Your journey to peace and freedom https://www.barnesandnoble.com/w/stop-look-choose-b-msc-joni-lerner/1145955718?ean=9798218432225 https://www.amazon.com/Stop-Look-Choose-Journey-Freedom/dp/B0D8RWF251/ref=sr_1_1?crid=1661MT9DW4EJV&dib=eyJ2IjoiMSJ9.aiACQ6QjE33HcxqqhZWX1g.ChvNTkiQZxWO8yFs1jAh2BV6dpT4CQTkZgYyl_iY6X4&dib_tag=se&keywords=stop+look+choose+your+journey+to+peace+and+freedom+joni&qid=1746041426&sprefix=stop+look+choose+your+journey+to+peace+and+freedom+joni%2Caps%2C166&sr=8-1  

On today's episode, Nick and his guest Ola meet to talk about Ola's latest project titled "Smart Campus Synergy", where he and Nick will discuss the documentary and see what the Smart Campus initiative is all about.

Kiera talks about the numerous shifts on the horizon in dentistry, what your practice can do to embrace the changes, and how Dental A-Team can help. Episode resources: Sign up for Dental A-Team's Virtual Summit 2025! Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:01) Hello, Dental A Team listeners. This is Kiera and I am so excited to have you on the podcast today. I hope today is just an incredible day for you. And I hope you remember you are in the greatest industry possible. And today I'm really excited because I feel like there's some opportunities to discuss and challenges that I think offices are gonna be facing in the next five to 10 years. I wanted to pop on and just say like, hey, dentistry is changing fast. And my question is, are you and your practice gonna be ready to seize the opportunity or?   Honestly, are you going to be struggling and hanging out in the back? I think that there will be a lot of shifts. I think we've seen a lot of shifts in dentistry. And so really just popping on to help you look for different things for technology, patient experience, different things within the practice, and really be able to help you guys prepare and get your practice there. Do you guys know Dental A Team? We are here to serve. We are here to help you and your practice have the best experience. I truly do believe that running a dental practice that's profitable and successful does not need to be hard. It does not have to be crazy.   and it can actually be fun and we can get doctors and team members aligned to be able to work in tandem together. And so that's why we're here today. I'm super excited because honestly, staying ahead of these trends is going to help you have long-term practice success. I've really been watching in the offices that we consult, the ones that are adapting and early adapters to technology, I think are going to be in the forefront. And so really just looking at where you are in the life cycle of your practice, looking to see where you want to be in the next five to 10 years.   and not making decisions to sell or to go to a DSO or to stay in a legacy practice out of necessity, but actually out of choice. So number one, I think that AI is coming in. AI is coming in pretty popular. There's a lot of different things. So we're having it in diagnostics. So like Pearl and Overjet, they're able to help co-diagnose with you. There's 3D printing that's coming in. I know offices are using AI and creating bots. We have an office.   where they've created an actual 24 hour a day bot for their practice. And I really think right now is a time for you to be learning. So whether it's 3D printing within your practice, automating our patient communication, looking into AI like this practice where they have a bot, using chat GPT for other things, utilizing AI, think helping practices with case acceptance. We've talked with Pearl, I've had Pearl on the podcast before, but what's crazy cool about that is offices are utilizing it.   actually you're seeing like a 30 to 50 % increase in case acceptance just by using this AI assisted technology. And I prefer Pearl over Overjet. Honestly, I think that there's no wrong choice on it. But the reality is like, I think you've got to get these things in motion. You've got to start looking for them. Otherwise, I really am concerned for you as a practice that you will accidentally become outdated. So really making sure that you are, you're working through this, that you are adding these things in because I think   AI is going to rapidly take off. And if you're not prepared, I think you will be outdated. So that's opportunity number one. So I'd say get involved in some sort of AI, whatever it is, even if you just start dabbling in chat GPT every single day, whatever it is, but really starting to utilize that. Opportunity number two. Now these are the opportunities that I see in the next five to 10 years. I think they're hitting this now. But number two is going to be like looking at membership plans, fee-per-service.   looking at some of those things. Now I'm not here to say drop insurance plans. I've actually been, think a consultant who's been pretty adamant about hanging onto insurance plans for as long as you can, pending upon what you want to do for marketing. If you're an incredible marketer, rock on, you might not need it. But insurance is just going to be something where I feel over time, it's going to get a little bit funkier. I don't think you're going to see a huge increase in insurance funds. I could be totally off on this. I'm not stamping my like everything that I am, but I think like, let's pay attention to it and let's see.   costs are rising in dentistry, but insurance plans are not paying a lot. And so could we start to shift our patient base? Could we start to retain our patients and actually build this fee for service model in? Now you've got to be super careful and I'm going to put like huge asterisks and exclamation points and pieces around it because if you do not transition out of insurances correctly and have a plan and a process and a patient experience in place, you will get like, I've seen it be so bad for practices. So really I think like,   One, if you don't have an in-house membership plan, let's get that started. I'm very pro these. It allows you to have options in the future. It allows you to have different marketing strategies. I think a lot of people are just looking at benefits at a different way now. And I think it just helps you to not be as dependent upon insurance in the future. Then number two is assess your insurance plans. And let's see, are there maybe any insurance plans that we could drop that aren't really going to hurt your production? You really got to do this strategically. Otherwise it will burn you in the booty.   and I do not want you to be at that practice. I've had too many of those offices, so let's make sure you're not there. And then make sure that we're like really getting people sticky to our practice. I think this will be a really, really, really big change for people. And then also it's something where even as fee for service patients, if you can get them on membership plans, I can speak for myself. Being on a membership plan, I actually came in for my two cleanings as opposed to a fee for service patient who often will only come in one time.   So I think it's just another way for you to have more patient flow, more opportunities to diagnose by having that membership plan. I have a practice where they were, this is me as a patient, I was going to them and they had a membership program. The doctor left, branched off, opened up their own practice and they don't have a membership program. And I was like, well, sweet, maybe I'll just go to you once a year. This is as a consultant. I know I need to go in twice a year. I know I have amazing teeth, but I don't need to go twice a year. Like honestly, if I only go once a year, my teeth are probably fine.   but if they had put me on a membership plan, there are other opportunities. For example, you could offer me a night guard, you could do whitening on me, you could do fluoride treatments on me, but because they're not putting into place a membership plan, odds are I probably won't be going back. So look to see how can we actually get our patients to be retained in our practice, not dependent upon insurance. So when we start to trickle that down, we start to convert more and more of our patient base. And what I will say is a lot of practices have transitioned say,   30 % of their patient base over to a membership plan. They start practicing on this, they start getting used to it. So when they want to drop insurance plans, they have a solution that's been really ingrained into their practice. The team's really good. I'm obsessed with companies like Dental Menu. I think that they do a great job for membership programs. I think that they've got a great one built. BoomCloud Clear. So you can just take a look to see who you like the most for it. And then I'm really obsessed with Moola. Moola, I think is a great credit card processor for you.   that actually helps you with your membership programs in-house so you can actually save on your credit card fees. I'm really pro them. Any of these companies that I'm recommending today, be sure to tell them, Denali team, you heard it on the podcast because they actually have a referral pricing for you. So that's what I negotiate. We don't do hardly any affiliates within our company. I just negotiate the lowest fees for you. but really I think looking to see, I think it's an opportunity for you with insurance plans and the economy to start adding in a membership.   Opportunity number three for you is looking into, tell the dentistry I don't think like hot, hot, but I do think virtual consult and online payments. So how can we make things easier for people? So can we get a virtual consultation? Can we start to have, I know there's like, we've had other people on our podcast before where they do virtual, like your smile, what is it? Your virtual smile consult. And what you can do is you can actually do treatment planning. You can have new patients meet you.   You can have videos on your website where it's like, hey, I'm the doctor. They can actually ask questions to the doctor. I have seen a lot of this with bigger cases come into pretty strong effect. Also, if you're wanting to do say consultations where maybe we're doing bigger treatment plans or even like full mouth cosmetic, there's a lot of those that I think are out there to help virtually. I have a doctor and they do a lot of what's called hybrid. So all on X cases and there's a software they can literally use and show the patient their new smile sitting in the chair.   So I think whether you're having patients virtually meet you or if you're using that technology within the chair to help present your cases better, having online options, so online scheduling, online payments, those types of things I really think we need to get more into the virtual world. I think dentistry is a smidgey dated. So I would strongly recommend for you on this to see how can you actually add these pieces into your practice because I do think these are going to like enhance you and just be something patients are expecting. Right now patients are expecting online.   patient scheduling, they're looking for online payments. They're looking for, mean, think about it. If I want to have a consult, my husband and I, we've done IVF. I've talked about it a couple of times on the podcast. I did a virtual consultation with my IVF doctor in another state and we went and we went, now, if you know IVF, IVF's around a 20 to $25,000 process per cycle. And so thinking about that in comparison to dentistry, they literally did virtual consults with me so I could be out of state, I could fly in.   I didn't have to actually be there. And so looking to see, that's what modern medicine is doing. What things could we actually do in dentistry that might be able to help us out as well? So I really think looking for that, that's where I mentioned Moolah, they're great for online, your smile, your virtual, gosh, I'm like botching it. I think it's your smile virtual consult, virtual smile consult. Look it up, that one I'm not as strong on. But just see how can we incorporate some of these items within our practice.   And I would really say that when you do this, you're able to get those high case acceptance. You're able to have more patient acceptance. Think about it. We're paying bills online at night. We are also scheduling appointments. I am constantly on my phone in the middle of the day, at night, on the weekends, moving appointments around, looking to see. And I think if we're not offering that for our patients, we're actually gonna get left behind because patients might accidentally leave you to go to a practice that's actually more up to date. So definitely.   Let's get into how can we become more virtual online. I think it's a huge, huge, huge opportunity for practices. Like I said, I think those are the top three opportunities right now. So we've got AI, membership programs, and then getting more virtual. So virtual consults, virtual like having more available online options. And then I think two of the big challenges in the next five to 10 years, which I think we're seeing it, which I think tie into the opportunities are,   We know it's expensive to run a dental practice. And I think dentistry has had this like nice run for quite a few years, decades where they've been able to stay in a very profitable margin. Hence why DSOs have entered the playing field. And so I think with inflation, higher payroll, supply costs, I think that there's some things in there to pay attention. And number one is you've got to know your number. So I'm really pro overhead calculators, looking at it, having your team involved with you, making sure that all of you are on the same page.   Those are gonna be some really good ways for you guys to stay on top of it, not falling out behind the scenes and figuring it out. Then utilizing buying group things. So for example, Synergy is a great buying group. You buy from your own preferred vendor, but you just get a discount on your supplies. Why not do things like that? How can we actually look to see, can we hire hygienists in and then have a base plus commission? and I were on the podcast.   a couple of weeks ago talking about how we can incentivize hygienists and not have to have as high of payroll, but really looking to see what are the ways that we can do this, looking to see how we can increase our fees, doing a 5 % fee increase, negotiating with insurances or possibly dropping some of those lower paying ones. What are some of these pieces? And what I will say is When you watch your numbers and you analyze your overhead, I promise you, you will be more profitable. So right now we're like, gosh, it's so expensive, which I'm not here to say it's not.   But there's offices out there that are running at a 35% overhead. So that means there's 65% profit margin for them. So looking at that and knowing that there's practices that are able to do that, that means once we know it's possible, then we can look for how you can do it in your practice as well. Now I understand that there's different areas. California is expensive. Hawaii is expensive. Like I hear you, but that doesn't mean that it's impossible. And I think being a wise steward over your numbers is actually something that I really would implore you to do.   to make sure that as costs rise, you know what you're actually spending money on. So you can actually make better decisions. look to see, can we hire this person? Are we paying within the realm? What do we need to do? Could we add on other services within our practice? all on X cases, ortho cases, things like that. But I really think like it's a huge challenge that I think you've got to stay on top of. Otherwise, before you know it, you're gonna just be like inundated and not be able to hire team members because we weren't watching it. We didn't know our numbers. We didn't know what we needed to be producing.   We didn't build block schedules to make sure that our practice could actually run lean and efficiently. And then challenge two, which I think has been hitting hard, which we'll just kind of address, is like staffing shortages and team retention. But I will say that this is like an if. Like there's so many offices out there that I know have incredible cultures. And so what I really feel like needs to happen in this realm is you've got to be an office that in a place that people want to work for. I started noticing that the new currency is time.   Time is the new currency, I think, in where we're at right now. Time and compensation and being happy. But I don't think it's as high on compensation as people think it is. Yes, it's a piece, but I see team members that are getting paid less, but for great cultures are saying because they want this work-life balance. They want more time. They want to be able to be with their kids. They want to be able to feel appreciated with their boss. They want to feel like they're doing a great job. And that is more the currency of today. And so how can you build this culture where   We attract a bunch of people to our practice. We have team members that want to stay with us and that we actually know that, like, we're looking to see how can we maximize this. I am seeing a trend, I'm not saying this is how you have to be, but I am seeing a trend where there is a four-day work week of employees actually tends to lead to less burnout and less team turnover. I don't know what it is. My five-day practices tend to have a bit more of that, but the four-day, and again, they, so they're not,   just open four days or open five days, but they have these rotating shifts and rotating days where they're off. I have seen that that's helping. And so I really feel that when you can build this amazing culture, build it to be a place where you're excited about, add fun things in, watch your overhead, watch those costs. But I really think it's something that's possible. think back to why you started to practice. You wanted to change, you wanted to do things differently. You want to have a team where you were so excited. I know that's what I get excited about. love, I love having a team. love.   loving on them. I love giving them opportunities. I love seeing them flourish in their lives. I love being excited for the growth they're having and so really trying hard to build this incredible team culture to cut the team turnover, to keep it to where you're this like raved about practice where everybody wants to work for you. I think would really, really be an incredible thing for you to just take on. And I know we've heard about it, but I think like, look at your culture, look at the things. I had to do a deep dive of this last year.   Britt and I, sat there and we're like, all right, what is the team saying? What are the issues that we know we're seeing consistently? And what do we want to do to change to make this a better environment and a better space? And I feel that only teams in incredible culture, but there were things that we were struggling with. were things of that we needed to change. There were things that had shifted since I started the company. And I think you've got to stay on top of that. Otherwise, I think you can easily get outdated. So that's a quick wrap.   I think the biggest opportunities are definitely AI membership programs and then also getting virtual, like getting everything up to date and online. And then challenges of course are going to be higher costs and then staff shortages and team retention. But I honestly believe that those who adapt, those who innovate, those who listen to this and they don't just passively listen but actively implement are going to flourish. They say a lot of times the biggest millionaires and billionaires are born during times of hardship and harder times. And so I think   Instead of looking at this like, my gosh, the world is falling apart. Look at this. I'm like, this is the greatest time in dentistry. This is where you get to rise to the top. This is where adding customer service or doing unreasonable hospitality or being a different work culture will actually set you apart. Like you have a chance, like it's not all just set anymore. You have a chance to shuffle and ruffle and make your way to the top. And I honestly believe that you can future-proof your practice. You can get ahead of these trends. You can look ahead and   You can be the practice who is proactive and looked and saw where to get the worm and how to navigate your practice rather than being the one who wished that they would have innovated sooner. And so really just to call the action and truly if you want to future proof your practice, you want to get ahead of these, us. We're on Instagram, DentalATeam or email us, Hello@TheDentalATeam.com I'm happy to pop on a strategy session with you, give you a free practice assessment for your practice to look at maybe where the gaps are, maybe where your blind spots are, maybe we can help you out.   And honestly check out our newsletter. We have a newsletter that goes out so you can always subscribe go to our website TheDentalATeam.com We try to keep you guys on top of this of just insights and knowledge to where we can really help you and your practice thrive And so really this is truly what the Denali team does. This is who we are This is what we love to do and if you're ready to take on opportunities and overcome your challenges reach out Now's the time I do not believe that having a practice should be hard. I do not believe that these things are just   Let me talk about it. It's time to implement. time to take action. And it's time for you to be the elite practice that you were destined to be. And as always, thanks so much for listening and I'll catch you next time on the Dental A Team podcast.  

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