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6 episodes with use gantominsider
6 episodes with use gantominsider
NEWS/Quick-Takes:Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.htmlReviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324bSix Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639Main Topic:Digital vs. Traditional Marketing for big and small attractionsUnderstand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.As always, you must understand your market.Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.Marketing is only useful if it can maintain a market.The Marketing FunnelTop: Cold leads go inBottom: ConversionDigital marketing is at the bottom and Traditional is at the top.You begin with general awareness and work them down.Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact. Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
NEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/ Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324b Six Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639 Main Topic: Digital vs. Traditional Marketing for big and small attractions Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing. As always, you must understand your market. Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.” Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market. Marketing is only useful if it can maintain a market. The Marketing Funnel Top: Cold leads go in Bottom: Conversion Digital marketing is at the bottom and Traditional is at the top. You begin with general awareness and work them down. Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact. Wrap-Up: Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
Picking Partners: How To Evaluate Sponsorship OpportunitiesNEWS/Quick-Takes:Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/ Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneur.com/article/316645Explanation of strategy: “Goel reveals its strategy to be something she calls “ART + SCIENCE.” “ART stands for thumb-stopping creative,” she says. “In a region where people spend so much time on mobile, a brand’s content/message/story needs to stand out while their audience is scrolling. Our creative team specializes in creating this content that is built for the mobile newsfeed. SCIENCE stands for innovative media, harnessing the power of real-time social data to target audiences with military precision, allowing our personalized messages to be seen by the right people, at scale– driving measurable business growth for clients.”How museums are attracting new audiences with creative ways to enhance guests’ well-being: http://www.iaapa.org/news/funworld/funworld-magazine/cover-story---namaste---july-2018 Alton Towers set for major expansion with 102 'camping pods': https://www.birminghammail.co.uk/news/midlands-news/alton-towers-set-major-expansion-14887771 “each pod will have a double bed and two singles, as well as electricity, with communal shower and toilet blocks elsewhere.”Disney World holiday plans include Toy Story Land, 'Up' showhttp://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-et-disney-christmas-toy-story-land-20180709-story.htmlFacebook Tests New Info Labels for Branded Content Partnershipshttps://www.socialmediatoday.com/news/facebook-tests-new-info-labels-for-branded-content-partnerships/527783/Main Topic:Evaluating Sponsorship OpportunitiesMake sure you vet them properly:Media Kit - Are they giving you real numbers? Distribution?Website- Is it updated, responsive, good meta, etc?What is their social presence like? Are people reacting?Referrals - Who else has worked with them and what did they say?Make sure they truly reach the market you’re targeting.Focus on your call to action and simplify the steps.Tie it back to your ‘why’ so that it is coherent.Don’t forget to think outside of the box; good partners are always responsive.Understand this takes more work.Is the team excited to work with you?Problem versus the ‘Potential’ mindset.Brad’s examples:Foodbeast.Crypt TV.Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
Picking Partners: How To Evaluate Sponsorship Opportunities NEWS/Quick-Takes: Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/ Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/ Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneur.com/article/316645 Explanation of strategy: “Goel reveals its strategy to be something she calls “ART + SCIENCE.” “ART stands for thumb-stopping creative,” she says. “In a region where people spend so much time on mobile, a brand’s content/message/story needs to stand out while their audience is scrolling. Our creative team specializes in creating this content that is built for the mobile newsfeed. SCIENCE stands for innovative media, harnessing the power of real-time social data to target audiences with military precision, allowing our personalized messages to be seen by the right people, at scale– driving measurable business growth for clients.” How museums are attracting new audiences with creative ways to enhance guests’ well-being: http://www.iaapa.org/news/funworld/funworld-magazine/cover-story---namaste---july-2018 Alton Towers set for major expansion with 102 'camping pods': https://www.birminghammail.co.uk/news/midlands-news/alton-towers-set-major-expansion-14887771 “each pod will have a double bed and two singles, as well as electricity, with communal shower and toilet blocks elsewhere.” Disney World holiday plans include Toy Story Land, 'Up' show http://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-et-disney-christmas-toy-story-land-20180709-story.html Facebook Tests New Info Labels for Branded Content Partnerships https://www.socialmediatoday.com/news/facebook-tests-new-info-labels-for-branded-content-partnerships/527783/ Main Topic: Evaluating Sponsorship Opportunities Make sure you vet them properly: Media Kit - Are they giving you real numbers? Distribution? Website- Is it updated, responsive, good meta, etc? What is their social presence like? Are people reacting? Referrals - Who else has worked with them and what did they say? Make sure they truly reach the market you’re targeting. Focus on your call to action and simplify the steps. Tie it back to your ‘why’ so that it is coherent. Don’t forget to think outside of the box; good partners are always responsive. Understand this takes more work. Is the team excited to work with you? Problem versus the ‘Potential’ mindset. Brad’s examples: Foodbeast. Crypt TV. Wrap-Up: Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.NEWS/Quick-Takes:California Data Privacy Law Passes“The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them and whom the data has been sold to. That alone could be eye-opening for consumers. Most people understand their online activity is being tracked for targeted advertising, but we don't have a broad understanding of what data's being used. The bill will take effect at the beginning of 2020.”Facebook/Twitter now publicly show all ads a brand is running“Every Facebook Page carries a new button called “Info and Ads.” That new section will display the ads the Page is currently running across Facebook, Instagram, Messenger and Facebook’s partner network. Facebook also will have a button to report each ad. Facebook also will publicly share more information about Pages. Pages will display changes to their names along with the date they were created. Facebook said it plans to add more information in the coming weeks.”Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant OpportunitiesPinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.https://www.socialmediatoday.com/news/pinterest-is-growing-faster-than-twitter-and-snapchat-and-offers-significa/524417/Main Topic:Pricing Your AttractionConsider: Are you a Value or Luxury Play?Have you tested pricing through digital A/B tests, etc.?Examples:Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.Pat Flynn - Testing your product before the product is built.Use the contrast principle.Stay away from predictions; people are terrible at predictions. Always offer tiers.Find out your optimal capacity; you can make a fatal mistake if you misjudge your capacity. Whatever you think the capacity will be, divide it in half and price from there. Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. NEWS/Quick-Takes: California Data Privacy Law Passes “The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them and whom the data has been sold to. That alone could be eye-opening for consumers. Most people understand their online activity is being tracked for targeted advertising, but we don't have a broad understanding of what data's being used. The bill will take effect at the beginning of 2020.” Facebook/Twitter now publicly show all ads a brand is running “Every Facebook Page carries a new button called “Info and Ads.” That new section will display the ads the Page is currently running across Facebook, Instagram, Messenger and Facebook’s partner network. Facebook also will have a button to report each ad. Facebook also will publicly share more information about Pages. Pages will display changes to their names along with the date they were created. Facebook said it plans to add more information in the coming weeks.” Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September. https://www.socialmediatoday.com/news/pinterest-is-growing-faster-than-twitter-and-snapchat-and-offers-significa/524417/ Main Topic: Pricing Your Attraction Consider: Are you a Value or Luxury Play? Have you tested pricing through digital A/B tests, etc.? Examples: Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. Pat Flynn - Testing your product before the product is built. Use the contrast principle. Stay away from predictions; people are terrible at predictions. Always offer tiers. Find out your optimal capacity; you can make a fatal mistake if you misjudge your capacity. Whatever you think the capacity will be, divide it in half and price from there. Wrap-Up: Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
There is no easy answer to which platform you should choose, but here’s a guide to follow!NEWS/Quick-Takes:Instagram TV is pulling us ever closer to a future full of tall videoshttps://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.”https://www.nytimes.com/2018/06/21/style/instagram-igtv.htmlTours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events)https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/Main Topic:Social Media Starter KitThere is no easy answer.Here are a few things to try:Register your name at least on everything to keep it (yelp, facebook, and Google my business).Maintain consistency on platforms (keywords, logo, name spelled the same, etc).Family targets: Facebook/IGYounger: Snapchat/IGTwitter: Reporters and professionalsLinkedIn: B2B / Business DevelopmentUnderstand why you are using the platform.Answer these questions:What are we trying to get from the platform?AwarenessEngagementAuthorityLeadsSalesBusiness DevelopmentTraditional MediaCustomer ServiceWho specifically are we trying to engage?Why do people use social media?To stay in touch with friendsTo stay up to date with current events To fill u spare timeTo find Entertaining ContentGeneral NetworkingBecause of Social GroupsTo Share Photos or VideosTo Research/ Find Products to BuyWrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
There is no easy answer to which platform you should choose, but here’s a guide to follow! NEWS/Quick-Takes: Instagram TV is pulling us ever closer to a future full of tall videos https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos “Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.” https://www.nytimes.com/2018/06/21/style/instagram-igtv.html Tours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events) https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/ Main Topic: Social Media Starter Kit There is no easy answer. Here are a few things to try: Register your name at least on everything to keep it (yelp, facebook, and Google my business). Maintain consistency on platforms (keywords, logo, name spelled the same, etc). Family targets: Facebook/IG Younger: Snapchat/IG Twitter: Reporters and professionals LinkedIn: B2B / Business Development Understand why you are using the platform. Answer these questions: What are we trying to get from the platform? Awareness Engagement Authority Leads Sales Business Development Traditional Media Customer Service Who specifically are we trying to engage? Why do people use social media? To stay in touch with friends To stay up to date with current events To fill u spare time To find Entertaining Content General Networking Because of Social Groups To Share Photos or Videos To Research/ Find Products to Buy Wrap-Up: Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
Just imagine the look on your team’s face when you receive that extra media coverage!How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker (https://amzn.to/2ymtJ0E), we offer up a checklist for more meaningful media mentions.NEWS/Quick-TakesBarkBox cuts Facebook spending in favor of traditional channels“Smart companies will always be looking to find eyeballs in other places at lower costs.”https://digiday.com/marketing/barkbox-cuts-facebook-spending-favor-traditional-channels/ Warner Bros. crackdown puts Dark Mark over Potter festivals"It's almost as if Warner Bros. has been taken over by Voldemort, trying to use dark magic to destroy the light of a little town," said Sarah Jo Tucker, a 21-year-old junior at Chestnut Hill College, which hosts a Quidditch tournament that coincides with the annual suburban Philadelphia festival.https://www.nwitimes.com/entertainment/warner-bros-crackdown-puts-dark-mark-over-potter-festivals/article_d7a32e32-f532-5e97-b655-897089fa6a3e.html Curated Graduation List from Audible: “The speech you wish your commencement speaker had made”https://www.audible.com/ep/s/audiobooks-graduationMain Topic: Media EventsBrad’s event at Great America and launching their new rollercoaster.When should you do a media event? What is the correct size?Think about the end result and work backward.Example: Great America knew it was a large event and easy to pitch. Versus the VR event Knott’s held, which needed a smaller group because more one on one time was required. Knott’s was able to walk each person through the experience.One on one works great for exclusives when you need to explain history or details. Should you do a large event, small groups or one-on-one?“The Art of Gathering: How We Meet and Why It Matters” by Priya ParkerBook link: https://amzn.to/2ymtJ0E -We reduce gatherings to the things and not the people.Focus first on the purpose- the real purpose.A category is not a purpose. Exclude people who don't fit the purpose. -Think about the size: 6, 12-15, 30, 150.-Don't be a chill host.-Manage the transition into the gathering passageway /usheringThen she fell: attendees first seated in a reception area and given an elixir/keys -The opening & endingDon't open with logistics & never end on logistics.If you need logistics, do it as the 2nd to last rather than the last.Add a Thank You: honor them!Recall your purpose.What is your exit line?Wrap-UpLeadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
Just imagine the look on your team’s face when you receive that extra media coverage! How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker (https://amzn.to/2ymtJ0E), we offer up a checklist for more meaningful media mentions. NEWS/Quick-Takes BarkBox cuts Facebook spending in favor of traditional channels “Smart companies will always be looking to find eyeballs in other places at lower costs.” https://digiday.com/marketing/barkbox-cuts-facebook-spending-favor-traditional-channels/ Warner Bros. crackdown puts Dark Mark over Potter festivals "It's almost as if Warner Bros. has been taken over by Voldemort, trying to use dark magic to destroy the light of a little town," said Sarah Jo Tucker, a 21-year-old junior at Chestnut Hill College, which hosts a Quidditch tournament that coincides with the annual suburban Philadelphia festival. https://www.nwitimes.com/entertainment/warner-bros-crackdown-puts-dark-mark-over-potter-festivals/article_d7a32e32-f532-5e97-b655-897089fa6a3e.html Curated Graduation List from Audible: “The speech you wish your commencement speaker had made” https://www.audible.com/ep/s/audiobooks-graduation Main Topic: Media Events Brad’s event at Great America and launching their new rollercoaster. When should you do a media event? What is the correct size? Think about the end result and work backward. Example: Great America knew it was a large event and easy to pitch. Versus the VR event Knott’s held, which needed a smaller group because more one on one time was required. Knott’s was able to walk each person through the experience. One on one works great for exclusives when you need to explain history or details. Should you do a large event, small groups or one-on-one? “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker Book link: https://amzn.to/2ymtJ0E -We reduce gatherings to the things and not the people. Focus first on the purpose- the real purpose. A category is not a purpose. Exclude people who don't fit the purpose. -Think about the size: 6, 12-15, 30, 150. -The opening & ending Don't open with logistics & never end on logistics. If you need logistics, do it as the 2nd to last rather than the last. Add a Thank You: honor them! Recall your purpose. What is your exit line? Wrap-Up Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction. “Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.” NEWS/Quick-Takes When: The Scientific Secrets of Perfect Timing Book by Daniel H. Pink Brad’s take: The book is a quick read that I didn’t completely enjoy, but there were some valuable takeaways. The chapter about the importance of endings was interesting and directly applied to attractions. “Endings are very important. Several studies have shown that experiences are judged by their ending. Peaks and endings are most prominently remembered. Just look at Yelp and TripAdvisor reviews. Signaling an ending can make people appreciate things more. For example, in a chocolate taste test, participants enjoyed the last chocolate more when told it was the last chocolate, even though it was exactly the same as the other chocolates. How can you make your attraction’s finale extra special?” THE VOID Expansion (9 locations opening. Total of 17 globally) Great article in FunWorld - http://www.iaapa.org/news/funworld/funworld-magazine/feature---into-the-void---june-2018 Brand attractions taking over! “THE GUINNESS Storehouse in Dublin is the most visited attraction in Ireland during a record year, tourism figures reveal. More than 1.7 million people looked round the home of Ireland's most famous stout in 2017, according to Fáilte Ireland's annual list of Ireland's most popular visitor attractions.” https://www.irishnews.com/news/2018/06/09/news/guinness-storehouse-in-dublin-is-the-most-visited-attraction-in-ireland-during-a-record-year-for-tourist-industry-1351468/ Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Content https://www.socialmediatoday.com/news/instagram-rolls-out-mention-sharing-a-new-way-share-stories-content/525264/ Facebook's 3D Posts are Coming - Here's What They'll look Like “the new 3D posts will provide a level of depth to posted images, and will respond when you scroll past or angle your phone.” https://www.socialmediatoday.com/news/facebooks-3d-posts-are-coming-heres-what-theyll-look-like/525332/ A perfect follow-up to our influencer show: 3 Ways to Determine if an Influencer’s Impact Is Real or Fake. It's sometimes hard to tell if followers are bought or genuine. https://www.adweek.com/brand-marketing/3-ways-to-determine-if-an-influencers-impact-is-real-or-fake/ Wrap-Up Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction.“Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.” NEWS/Quick-TakesWhen: The Scientific Secrets of Perfect TimingBook by Daniel H. PinkBrad’s take: The book is a quick read that I didn’t completely enjoy, but there were some valuable takeaways. The chapter about the importance of endings was interesting and directly applied to attractions. “Endings are very important. Several studies have shown that experiences are judged by their ending. Peaks and endings are most prominently remembered. Just look at Yelp and TripAdvisor reviews. Signaling an ending can make people appreciate things more. For example, in a chocolate taste test, participants enjoyed the last chocolate more when told it was the last chocolate, even though it was exactly the same as the other chocolates. How can you make your attraction’s finale extra special?”THE VOID Expansion (9 locations opening. Total of 17 globally)Great article in FunWorld - http://www.iaapa.org/news/funworld/funworld-magazine/feature---into-the-void---june-2018Brand attractions taking over!“THE GUINNESS Storehouse in Dublin is the most visited attraction in Ireland during a record year, tourism figures reveal. More than 1.7 million people looked round the home of Ireland's most famous stout in 2017, according to Fáilte Ireland's annual list of Ireland's most popular visitor attractions.”https://www.irishnews.com/news/2018/06/09/news/guinness-storehouse-in-dublin-is-the-most-visited-attraction-in-ireland-during-a-record-year-for-tourist-industry-1351468/Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Contenthttps://www.socialmediatoday.com/news/instagram-rolls-out-mention-sharing-a-new-way-share-stories-content/525264/Facebook's 3D Posts are Coming - Here's What They'll look Like“the new 3D posts will provide a level of depth to posted images, and will respond when you scroll past or angle your phone.”https://www.socialmediatoday.com/news/facebooks-3d-posts-are-coming-heres-what-theyll-look-like/525332/ A perfect follow-up to our influencer show:3 Ways to Determine if an Influencer’s Impact Is Real or Fake.It's sometimes hard to tell if followers are bought or genuine.https://www.adweek.com/brand-marketing/3-ways-to-determine-if-an-influencers-impact-is-real-or-fake/Wrap-UpLeadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
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