Podcasts about Mass marketing

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode. Salon Owner & educator Ashlie Ferguson @snowconehead wanted a better convention.... so she created one herself! She shares details about her upcoming convention - @revbeautycon - aimed at providing real education for stylists, highlighting indie brands and educators. Ashlie also touches on the role of effective consultations, assistants in the salon, and the impact of physical injuries on stylists. This Week's Topics: • Education and Early Career • Bond Builders and Product Experience • The Impact of Mass Marketing on Hair Products • Client Preferences: The Shift Towards Low Maintenance Styles • Consultation Dynamics: Understanding Client Needs • Balancing Client Consultations and Scheduling • The Role of Assistants in Hair Styling • Dealing with Physical Injuries in the Industry • Changing Client Perceptions on Pricing • @RevBeautyCon: A New Kind of Convention Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: - Scroll down to 'Ratings & Reviews'  - Click on the empty purple stars (5 is the best)!  - Click on ‘Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor 

Salon Owner & educator Ashlie Ferguson @snowconehead wanted a better convention.... so she created one herself! She shares details about her upcoming convention - @revbeautycon - aimed at providing real education for stylists, highlighting indie brands and educators. Ashlie also touches on the role of effective consultations, assistants in the salon, and the impact of physical injuries on stylists. This Week's Topics: • Education and Early Career • Bond Builders and Product Experience • The Impact of Mass Marketing on Hair Products • Client Preferences: The Shift Towards Low Maintenance Styles • Consultation Dynamics: Understanding Client Needs • Balancing Client Consultations and Scheduling • The Role of Assistants in Hair Styling • Dealing with Physical Injuries in the Industry • Changing Client Perceptions on Pricing • @RevBeautyCon: A New Kind of Convention Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out ‘The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: - Scroll down to 'Ratings & Reviews'  - Click on the empty purple stars (5 is the best)!  - Click on ‘Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor   

Rapinder Dhinsa is the Director of Mass Marketing at Make-A-Wish Canada, and she's an expert in the ever-changing, always-evolving donor landscape. Rapinder shares with us the best ways for nonprofits to engage with younger donors and to connect meaningfully with diverse audiences. Drawing on her storytelling background and years of experience in nonprofit marketing, Rapinder discusses practical strategies and challenges that nonprofits face when adapting to shifting donor expectations. She also reflects on the importance of inclusive fundraising practices and the future of philanthropy.We cover:Rapinder's personal journey, from storytelling in grade school to leading mass marketing efforts at Make-A-Wish Canada.Trends in the new donor landscape: How younger donors and diverse communities are shaping the future of giving.The challenges nonprofits face in staying relevant and how to avoid performative or surface-level engagement.Strategies for building trust through storytelling, transparency, and digital platforms.Make-A-Wish Canada's approach to inclusion and how it connects with the communities it serves.About Rapinder DhinsaRapinder Dhinsa is an expert strategist and storyteller, and helps guide nonprofit organizations with a holistic approach to fundraising. She has worked with numerous organizations across Canada and the U.S., including UNICEF Canada, Save the Children, MSF/Doctors Without Borders, Guide Dogs for the Blind, CAMH and many others. She is a self-proclaimed fundraising nerd and is passionate about serving great missions to make the world a more compassionate and just place — and is thrilled to be doing that in her current role  as Director of Mass Marketing with Make-A-Wish Canada.Resources and Links:Learn more about Make-A-Wish CanadaFollow Rapinder Dhinsa-Singh on LinkedInThis Episode Sponsored By Neon One:Convincing your board to invest in nonprofit tech can feel like a challenge. That's why Neon One created ‘6 Steps to Sell Your Board on Nonprofit Technology.' This guide walks you through identifying your needs, showing how technology can streamline operations, and tackling common objections—all to make your case confidently. Visit neonone.com/julia to download it free and empower your mission with the right tools.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

When you have a business that sells a product, you have two choices. You can try and sell it to everyone earth, like Coca Cola, or you can concentrate on a more targeted market. The Coca Cola model is called Mass Marketing. The targeted approach is called Niche Marketing. Sometimes businesses say they have a niche market as a euphemism for the fact that very few people are buying their product. But there are businesses whose products are legitimately very niche. Like, for example, human breast milk. Human breastmilk is intended to be consumed orally by human offspring. But it also has other applications. For example, it can be an ingredient in medicinal soap. When Shay Franklin had a baby, she discovered she was an over-producer of breast milk. When her 4 month of old daughter, Nova, was diagnosed with psoriasis and eczema, Shay used her surplus supply to make breastmilk soap. The soap worked miracles for baby Nova's skin condition, and Shay started selling her bars of soap to other people in need, on Tik Tok and at local farmer's markets. But even an over-producer only has so much breast milk. So, Shay came up with other recipes. Today her company, Shay's Organics, has a line of skincare products including soaps, scrubs, cleansers, body butter, and more. It seems popular these days for people who care about their diet to eat what is called a “plant-based diet.” If there's a growing number of people who predominantly eat plants, in a sort of horticultural revenge, there's also a growing interest in plants who eat meat. Beyond the well-known Venus Fly Trap, there are in fact a whole range of carnivorous plants. And there's a niche market of folks who love and care for them. Locally, these folks shop at a business called, We Bite Rare & Unusual Plants. The owner of We Bite is Carlos Detres. One of the knocks against living in a small city like New Orleans – compared to, say, Los Angeles or New York - is the limited range of goods and services available in a smaller place. The logic is, with a smaller population you have a smaller market to sell to. At some point the scale just gets too small to sustain a business for products that aren't in great demand. But when your whole reason for existing at all is a niche market – say, Black and Latina women with discerning organic skincare tastes, or self-identifying strange and peculiar people looking for carnivorous plants and fellow travelers – traditional market logic ceases to apply. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com.See omnystudio.com/listener for privacy information.

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Welcome to Tapping Into Abundant Success, where we dive into the world of personal development and spiritual growth. In this episode, Vicki and her guest, Miklos Raibon, engage in a powerful discussion about breaking down gender-related conditioning and the importance of doing inner work for success. They explore the challenges men face in seeking self-improvement and the need for more male influencers in the personal development space. The episode also delves into Mikos' personal and financial challenges, his journey of surrendering and embracing feminine energy, and the importance of diversifying income streams. Alongside this, they employ tapping techniques to release negative energy and affirm positive beliefs, guiding the audience through an empowering experience. Stay tuned as they share insights, personal experiences, and practical tools to tap into abundant success.

Welcome, 7 Hatters! Today, we explore the multifaceted marketing world with Dr. Aaron Ahuvia, a renowned expert in brand love. We delve into hats 1, 3, and 4: the soul, the servant, and the entrepreneur.For Aaron, the marketing and brand love world began during his PhD program. His initial research in the realm of dating services while studying the psychology of love led him to ponder the connections between our affection for people and our attachments to brands and inanimate objects. This curiosity sparked his pioneering work in brand love.As a speaker and consultant, Aaron has shared his expertise with prominent companies like Google, Samsung, Maybelline, and Procter & Gamble. His book, "The Things We Love," distills decades of research into an accessible exploration of how our passions shape our identities and connect us to the world.In this episode, we will uncover the backstory of the man behind the concept of brand love, explore the implications of his research for entrepreneurs, and delve into the intriguing intersections of marketing, consumer behavior, and psychology.So, if you want to understand why you love your favorite brands, let's warmly welcome Aaron to The 7 Hats...TakeawaysIn this episode of 'The Seven Hats,' we welcome guest Aaron Ahuvia, a renowned academic with over three decades of research dedicated to understanding branding and consumer behavior. Ahuvia shares insights into the pioneering concept of 'brand love,' explaining how people can develop deep affection towards brands similarly to their connections with people. Born and raised in an intellectual environment in Ann Arbor, Michigan, Ahuvia's journey took him from philosophy to marketing, eventually leading him to explore the intersection of love and branding. Through various studies, including his notable work on dating services, Ahuvia investigates the psychological processes behind why people love brands, highlighting the importance of brands becoming part of one's identity. The conversation also covers the ethical considerations in marketing, Ahuvia's relationship with brands, and the future directions of his research.Chapters:00:00 Welcome to the World of Brand Love01:21 The Fascinating Journey of a Brand Love Pioneer02:53 From Philosophy to Marketing: A Unique Path03:21 The Entrepreneurial Spirit and Academic Ambivalence04:43 Entering the Corporate World and Discovering a Passion for Teaching06:48 The Birth of Brand Love Research20:53 Understanding Love: From Animals to Brands25:54 Creating Emotional Connections with Brands28:53 Consulting on Commodity Products: Eliciting Emotion30:31 Unlocking the Secrets of Mass Marketing and Brand Love31:21 The Power of Personal Connection in Entrepreneurship32:13 Anthropomorphism and Brand Attachment: Siri's Love Story35:41 Emotional Branding: Can Products Evoke the Full Spectrum of Emotions?39:54 Ethical Dilemmas in Marketing: Exploiting Emotions and Needs41:04 The Environmental and Social Impact of Marketing Practices50:13 Personal Growth and the Future of Brand Research57:44 Entrepreneurial Insights: The Journey of Promomash-------------------------Visit https://www.the7hats.com/ for more information and more shows.Aaron on LinkedIn: https://www.linkedin.com/in/aaronahuvia/`My Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)

In crypto news today Wall Street firms such as BlackRock launched Bitcoin Spot ETF advertising on Google. Avalanche Avax scaling to 100K TPS. PayPal stablecoin investment. EU crypto regulation news.

In which we discuss a milestone in Canadian realism, Woodsmen of the West (1908). What does it tell us about the early logging industry, workers' rights, and masculinity? A lot actually! --- Support: Patreon (https://www.patreon.com/historiacanadiana); Paypal (https://www.paypal.com/paypalme/historiacanadiana); recommended reading (https://historiacanadiana.wordpress.com/books/) ---Contact: historiacanadiana@gmail.com; Facebook (https://www.facebook.com/CanLitHistory). ---Further reading: Dean, Misao. “The Construction of Masculinity in Martin Allerdale Grainger's Woodsmen of the West.” Canadian Literature 149, 1996, pp. 74-87. Endicott, Stephen Lyon. “Woodsmen of the West.” Raising the Workers' Flag: The Workers' Unity League of Canada, 1930-1936, University of Toronto Press, 2012, pp. 244–62. Grainger, M. Allerdale, Woodsmen of the West, New Canadian Library, 1908 [1973]. Tippett, Maria. “Butchering the Garden of Eden: Martin Allerdale Grainger.” Made In British Columbia: Eight Ways Of Making Culture, Harbour Publishing, pp. 30-50.

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by one of the original ‘Growth Hackers', Keith Bilous, Founder of The Business Athlete Performance Lab (bapl.ai).

Reaching large audiences is powerful. But they still need to be the right large audiences. Because even the biggest brands can't afford to skip targeting. Even on mass-reach marketing channels like TV, radio and print.In this episode, Elena, Angela and Rob are joined by VP of Strategy Dan Cleveland to discuss the MarketingWeek article “Even sophisticated mass marketers need targeting.” The team explores the marketing industry's shift toward mass marketing, but homes in on the need to use mass marketing strategically to drive meaningful results. Like how mass marketing does not equal marketing to everyone you possibly can. (And how mass media can be used for performance marketing, too). Topics covered: [02:25] Recapping Mark Ritson's article “Even sophisticated mass marketers need targeting”[05:45] Using mass media for strategic growth beyond digital[10:00] How to better define and understand your target audience[17:00] Using response to guide targeting for brick-and-mortar businesses [20:00] Using incremental reach to drive performance[23:00] What does good budget stewardship look like? To learn more, visit marketingarchitects.com/podcast. Resources: 2023 MarketingWeek Article Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Can Tik Tok market to specific consumer occasions, encouraging trial and purchase? Meet JJ Wang, Senior Business Leader at WPP agency VMLY&R, based in Shanghai. She's the recent author of an interesting whitepaper about occasion marketing, co-authored with Douyin/Tik Tok. JJ has been in the industry for about 10 years and believes in building brand culture, even in digital times. For Myers Briggs fans, JJ is an ESFJ. 1. What's Occasion Marketing, and how is it different from Mass Marketing? 2. How does Occasion Marketing work in the digital space? 3. The evolution of China beverage products and the need for multiple occasion moments 4. The Pick, Plan, and Lock Model Explained 5. How many content posts are needed for Occasion Marketing 6. Could Occasion Marketing apply to other categories? 7. Is this more effective than paying an influencer to sell your product? 8. Does this extend to other platforms besides Tik Tok? 9. Any good insights from the white paper? Gamers love powdered beverages 10. How does impulsiveness work on a social media platform in China? 11. How does Occasion Marketing work for smaller-budget brands? 12. Does creativity have a role in Occasion Marketing? 13. Is the ad business still a good place to start for young women? 14. A/B Test: Shanghai, Social, RED, Insights

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. Hosted on Acast. See acast.com/privacy for more information.

All firms want consistent leads through solid marketing. It becomes even more important when selling a law firm. Jordan Ostroff, President of LegalEase Marketing, as well as a lawyer who owns a law firm and previously bought a law firm, shares his insight on:  Why some marketing companies make you money while others just waste it  The right and wrong ways to brand while selling a law firm  Why working with a company that provides exclusive, personalized plans is the only path to marketing success  23:22 – the easiest automation strategy for short-term and also for long-term success  28:08  – how to find the right marketing company for your law firm  Connect with Jordan Ostroff https://www.instagram.com/lawyerwithalife/ https://www.linkedin.com/in/jordan-ostroff/ Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/in/victorywalkcoaching/

We welcomed marketing innovator, co-author, co-founder, and current Global Head of Marketing at Blue Triangle (a leader in digital experience management), Chuck Moxley. With almost 30 years of experience in marketing for B2B/SaaS companies for brands like Pepsi, NFL, and Sears we were excited to learn more about his new book and him. Chuck has co-authored ‘An Audience of One' with Jamie Turner. They are on a mission to help marketers drive better results by shifting their perspective from mass marketing to one-to-one marketing. Consumers demand more and expect more, so with the digital age and technology coupled with traditional marketing efforts businesses must turn their efforts to personalization and customization to reach and satisfy consumers. We couldn't agree more!

Mass Marketing fascinates and irritates me. I'm amazed how often I'm sucked in by it, even though I know what's coming and even though I realize its sole purpose is to separate me from what limited financial resources I have.

Você já ouviu falar de Mass Marketing? Hoje vamos falar de Inovação a comunicação com a maior indústria de lácteos do Nordeste, que com certeza entende de mass marketing. Neste papo vamos abordar a saúde, sustentabilidade, comportamento do consumidor e a visão de futuro dessa indústria tão relevante no mercado. Eu sou a Carol Godoy e minha conversa de hoje é com Rodrigo Cidrão da área de inovação da Betânia Lácteos.

An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing by Jamie Turner and Chuck Moxley About the Book: The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line. One-to-one marketing is the breakthrough strategy today's top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy. In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumers' privacy concerns. In chapter after chapter of real-life cases and primary research, you'll learn: Which brands are using one-to-one marketing, and how they leverage it for growth The important role privacy plays in a one-to-one marketing campaign What fears consumers have about privacy―and how to address those concerns How to calculate the ROI of a one-to-one marketing campaign Why the traditional sales funnel no longer works―and what's replacing it Surprising insights about how the customer journey can be leveraged to grow sales How to create consumer profiles―without invading your customers' privacy If you're a marketing professional, C-level executive, entrepreneur, or leader in any consumer-facing business, understanding one-to-one marketing―and learning how to use it properly―is critical to your brand's success. An Audience of One will give you the in-depth understanding you need and provide a hands-on, actionable roadmap to take your marketing to the next level. About the Author: Jamie Turner is an internationally recognized author, professor, and speaker. His client list has included The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile, and Holiday Inn. You may have seen Jamie in Forbes, Inc., Entrepreneur, Business Insider, or the Wall Street Journal. He's also a regular guest on CNN and HLN where he contributes segments on marketing, persuasion, and leadership. He teaches at Emory University and the University of Texas and is the co-author of several business books including How to Make Money with Social Media and Go Mobile. He is the founder of 60SecondMarketer.com and has a popular new YouTube series called IN:60. He is also the co-founder of A School Bell Rings, a non-profit that improves access to education for impoverished children around the globe. And, interesting fact - he was born in London England! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/audience-one-jamie-turner

About Jamie: Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes.  He's a regular guest on CNN and HLN.  Jamie is the co-author of How to Make Money with Social Media, Go Mobile, and his new book, An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing.    About The Audience of One: Jamie co-authored An Audience of One with Chuck Moxley.  They define one-to-one marketing as a marketing method in which companies engage with customers using a "Personalized approach based on who they are, how they think, what they purchase, what their interests are, where they go, and how they prefer to be communicated with"(p. 3. An Audience of One).  One-to-one marketers use first-party data to create highly relevant and engaging ads for their consumers, showing them products that meet their interests and address their pain points.  Although the one-to-one approach can be more expensive than mass marketing methods, the proper use of first-party, anonymized data leads to a higher return on marketing investment (ROMI) because of the ad's high relevancy to the consumer. The book explains one-to-one marketing in simple terms so that marketing professionals and students alike can understand how to implement the 1:1 method in their marketing strategies and drive ROMI. Links: https://audienceofone.website/ (Download a free chapter) and purchase An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing: https://www.linkedin.com/in/askjamieturner (Jamie Turner LinkedIn) https://jamieturner.live/ (Jamie Turner personal website) https://www.amazon.com/Jamie-Turner/e/B003TUDJW4?ref=sr_ntt_srch_lnk_1&qid=1642782406&sr=8-1 (Jamie Turner Amazon author profile) https://www.linkedin.com/in/chuckmoxley/ (Chuck Moxley LinkedIn) https://www.linkedin.com/in/guyrpowell/ (Guy Powell LinkedIn) https://mailchi.mp/prorelevant/newsletter (Subscribe to Guy's Newsletter) https://www.youtube.com/watch?v=PNlMmqmcMvc&t=7s (Watch Video of This Episode)

As a former Chief Marketing Officer, advertising agency Director and broadcaster, Eric Fletcher has more than 35 years of experience designing and implementing communication and go-to market strategies for global accounting, consulting, law, and other professional service firms. His communication has been recognized with national awards from the advertising, marketing, and broadcast production communities. In the business development and sales arena he has designed and led successful individual pursuits for as much as $500 million in new business. And he has trained and coached more than 2000 professional service providers. Today he advises leadership teams as well as individual professional service providers in the creation of frameworks for marketing and sales strategies that align with values and mission, and instigate measurable organic growth. Eric is a TEDx speaker, a forbes.com contributor, the co-author of two books, a blogger on marketing, business development, and leadership (since 2002), and keynotes on leadership, the dynamism of vision, and conversations that matter. He is a former member of the CMO Advisory Board for Thomson Reuters and the Advisory Board for the SNHU Masters in Marketing program. He and his family reside in the Austin, Texas area. Links: https://www.linkedin.com/in/ericfletcher/ https://twitter.com/ericfletcher https://ericfletcherconsulting.com/

Bailey interviews Andrea Beach of Beachfront Custom Development about how she a sold the non-existent technology that became the leading product in her industry & why you should stop mass marketing to your customers in 2021.

Mass marketing is something we all fall into in terms of what product or services we subscribe to. There is a problem when you take mass marketing at face value. You must do your due diligence with every product or service that enters your fitness life. If you use mass marketing as your truth then you are exactly the type of person that needs this episode. Be sure to stop by www.drclintcepeda.com for more information. Stay mindful.

#BITCOIN MASS MARKETING IS KICKING IN HIGH GEAR!! BLOCKCHAIN WILL MAKE MILLIONAIRES!!! --- Support this podcast: https://anchor.fm/bitcoin-ben/support

Key Trends:1. Mass marketing is dead. The media landscape is splintered and consumers want highly relevant content that matches the channel they are in.2.  Social Selling is ready to explode - Capability is meeting demand3. The cookie is crumbling - the impact of a cookie-less digital environment and how brands must plan accordingly.4. Consumers know you are marketing to them - treat them accordingly and you will wine.Enjoyed this episode? Then share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast

Bitcoin RSI is on track to 95 and it is the best performing asset over the past 10 years. Fidelity CEO Abigail Johnson is bullish on Bitcoin, the lightning network, and states Fidelity if seeing tremendous success from it's Crypto custody business. Evercore says PayPal’s Crypto offering could bring big Business boost. Bitcoin exchanges flood London’s Metro with Advertisements.

Nick has had a long and successful career in the media industry. Beginning at The Canberra Times culminating with his current suite of media brands under the Newstate Media group. Nick talks about the business of publishing, the differences between a mass audience and targeted digital audiences and the benefits for advertisers.

Trying to appeal to everyone and mass marketing your services will actually hurt your sales. You will attract the wrong prospects if you don't get crystal clear on your ideal client. In this episode, I share my own journey of moving away from trying to help everyone and how this led to MORE revenue in my business. Learn more about growing your B2B consulting business here: https://almabradford.com/

With any online marketing system the use of a mass email service is a must to streamline and automate your business, unfortunately not everyone has the knowledge on how to get started Learn More Creating a email drip campaign for your online business is one of the most important methods to make sales. This method can be used in many other ways such as running recruiting campaign in a MLM business. However there are a few things to consider before you decide what service or method you are going to use. Employing the right email strategy We all have our own strategies and in all fairness you will go through a process of finding the best one that suits you and your customer base. Whatever strategy you intend to use to get warm leads on your list it will entail having a blog, landing page or opt in form. The main reason for the opt-in approach is because the prospect is asking for information. This information is likely to offer a solution to an existing problem that the prospect wants to solve. The subscriber is expecting to have their problem solved. I believe that the email marketers role is to offer solutions to their problems and then offer overtime follow ups as a reminder of the solution you have offered. Once it is clear that your solution was not something they want or need, suggest other solutions within their target group. Remember the emails must be relevant and informative to keep the interest of the reader. Source: digital-selling.org/email-mass-marketing --- Send in a voice message: https://anchor.fm/whoisstevejackson/message Support this podcast: https://anchor.fm/whoisstevejackson/support

In a time of hyper-personalisation in B2B marketing, is there still a role for mass marketing? Business Marketing Club Chair Dave Stevens takes the views of Brian Macreadie (Head of Marketing at Addleshaw Goddard), Helen Brougham (Marketing Operations Manager at Telefonica O2), and Nic Midegs (Senior Product Marketing Manager at Centrica Business Solutions).Rob Skinner shares a key lesson she took on the journey to being MD of Skout PR. And Managing Director of Chocolate Matt Mason shares some great B2B marketing examples and what he's learned from them.

Mass marketing in the new economy...

When creating your marketing strategy, it's important to consider which types of market targeting you're going to use. There are typically 4 different types of market targeting strategy: 1. Mass marketing (undifferentiated marketing) 2. Segmented marketing (differentiated marketing)3. Concentrated marketing (niche marketing)4. Micromarketing Each market targeting strategy has its own features, functions benefits, and drawbacks. But what is market targeting? And why does it pay to differentiate?This podcast goes through what mass marketing, segmented marketing, concentrated marketing, and micromarketing is, and the benefits and drawbacks of each. It also uses examples from top brands IKEA, Nike, Lush, and Groupon, to go exemplify each. So, what are you waiting for? Give it a listen! Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.Enjoy! 

All month I’m featuring entrepreneurs who have successfully scaled their businesses deeply by finding ways to grow without relying on mass marketing or techniques that don’t align with who they want to be as a business owner. Our guest on this episode is Shannon Mattern. Shannon teaches entrepreneurs and solopreneurs how to DIY their websites and market themselves online. Today she walks us through the switch from a commodity-driven business offering 1-to-1 web design services to a new model where she mostly markets her free trainings.  Shannon and I also talk about why relationship building has been critical for her growth and how she knows which relationships to nurture and when. And we dive into why offering so much free content has been such an effective way to get warm leads. You can find complete show notes and resources for this episode at scalingdeep.com/shannon-mattern-scaling-deep.

In this podcast, you'll learn: Deciding each job description for the business Set aside your ego Create proforma Exercise forecasting It's not just about writing a to-do list, you're gotta have action steps and visualize the completion Learn how to empower people Surround yourself with good positive influences Learn to manage by objectives 3 Layers of the Organizational Chart Layer 1. Frontline People Layer 2. Managers Layer 3. Seed Level Operators Difference between Mass Marketing and Direct Marketing We have to be creative in today's society Be outstanding, not stand out! 4 bullet points that will get your mind straight Commitment Discipline Decision Visualization 6 Dimensions of life Spiritual Physical Mental Financial Social Emotional To connect with Terry, visit (http://www.terryogburn.com) Reach out to Terry at 727-422-4771 for a free Mini Mastermind! Sponsor: FREE GIVEAWAY: Learn how you can implement the Fix & List strategy by watching Eric Young's free video lesson at (https://www.fixandlistsecrets.com) *And please go to iTunes to leave us a rating and write a review. Each review helps us reach a larger audience with your episode (https://podcasts.apple.com/us/podcast/creative-real-estate-podcast/id1285094279)

Welcome to Blackbird9's Breakfast Club's Wednesday Podcast, Removing White Guilt From Black History. Tonight we will examine Black History Month.https://www.blackbird9tradingposts.org/2020/02/05/removing-white-guilt-from-black-history-blackbird9/In the First Hour we cover the chaotic events brought on by the teachings of the Frankfurt School Marxists. Their mission has always been to establish a Greater Israel ruled by globalism under the direction of Talmudic Noahide Law and at the same time force all other nations to surrender their independent sovereignty.In the second hour of Removing White Guilt From Black History, the host examines Black History Month. From the earliest MASTER/slave systems in history, to the Curse of Ham in the Hebrew Story of Noah, to the jewish role in the New World Slave Trade, to the founding of the Black Prince Hall Freemasons in 1784, to the XIII and XV Amendments to the US Constitution, the Propaganda theories of Edward Bernays in the 1920s, to the Mass Marketing of The Civil Rights Movement, to the founding of Black History Month, the host examines how history has been weaponized into an Anti-White Psychological Warfare program by jews promoting their New World Order agenda of White Genocide and PAXJUDAICA under Talmudic Noahide Law.

Welcome to Blackbird9's Breakfast Club's Wednesday Podcast, Removing White Guilt From Black History. Tonight we will examine Black History Month.https://www.blackbird9tradingposts.org/2020/02/05/removing-white-guilt-from-black-history-blackbird9/In the First Hour we cover the chaotic events brought on by the teachings of the Frankfurt School Marxists. Their mission has always been to establish a Greater Israel ruled by globalism under the direction of Talmudic Noahide Law and at the same time force all other nations to surrender their independent sovereignty.In the second hour of Removing White Guilt From Black History, the host examines Black History Month. From the earliest MASTER/slave systems in history, to the Curse of Ham in the Hebrew Story of Noah, to the jewish role in the New World Slave Trade, to the founding of the Black Prince Hall Freemasons in 1784, to the XIII and XV Amendments to the US Constitution, the Propaganda theories of Edward Bernays in the 1920s, to the Mass Marketing of The Civil Rights Movement, to the founding of Black History Month, the host examines how history has been weaponized into an Anti-White Psychological Warfare program by jews promoting their New World Order agenda of White Genocide and PAXJUDAICA under Talmudic Noahide Law.

The goal of a broadcast message is to get your ideal prospect to call you to discuss the sale of their house. Therefore, Matt shares the 5 points to make your broadcast message compel motivated sellers to call you!

Teresa is the #1 international bestselling author of “Mass Influence - the habits of the highly influential”, which is now a bestseller in 7 countries. A 4X international bestselling author, Teresa teaches marketing courses around the globe to business leaders and entrepreneurs on how to create massively successful word of mouth campaigns. Teresa heads the international Evolutionary Business Council, a global community of speakers and influencers dedicated to teaching the principles of success. website: https://teresadegrosbois.com/https://www.facebook.com/EBCouncil/LinkedIn: https://www.linkedin.com/in/teresadegrosboishttps://twitter.com/ebcouncilTo find out more about Laura and her speaking, coaching, and other hosting work visit her website at: powershour.biz . You can also find Laura on twitter @thatlaurapowers, on Facebook @thatlaurapowers and on instagram at laurapowers44.

In this month’s podcast, Steve talks about how a shift in mass marketing and entertainment is changing the expectations of the people in our communities. We talk about how it changes the ministries we offer, what we talk about on Sundays and the new strategies we may need to consider.

Learn more about mass marketing and targeted marketing. What is the difference? When would you use one over the other?

This episode offers tips for avoiding mass marketing with your messages. Tune in for advice on how to send more personalized messages to your guests.

NEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/ Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324b Six Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639 ​ Main Topic: Digital vs. Traditional Marketing for big and small attractions Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing. As always, you must understand your market. Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.” Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market. Marketing is only useful if it can maintain a market. The Marketing Funnel Top: Cold leads go in Bottom: Conversion Digital marketing is at the bottom and Traditional is at the top. You begin with general awareness and work them down. Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact. Wrap-Up: Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

NEWS/Quick-Takes:Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.htmlReviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324bSix Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639​Main Topic:Digital vs. Traditional Marketing for big and small attractionsUnderstand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.As always, you must understand your market.Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.Marketing is only useful if it can maintain a market.The Marketing FunnelTop: Cold leads go inBottom: ConversionDigital marketing is at the bottom and Traditional is at the top.You begin with general awareness and work them down.Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact. Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

How to create a more customised experience for your leads.

Welcome to Blackbird9's Breakfast Club's Wednesday Podcast McDonalds 4G McWarfare Menu. Tonight we will look at the history surrounding the global McDonald's restaurant franchise. https://www.blackbird9tradingposts.org/2017/12/13/mcdonalds-4g-mcwarfare-menu-blackbird9/In the First Hour Host Frederick C. Blackburn will cover the recent chaotic events brought on by the teachings of the Frankfurt School Marxists. Their mission: establish a Greater Israel ruled by globalism under the direction of Talmudic Noahide Law and at the same time force all other nations to surrender their independent sovereignty.In the Second Hour, McDonalds 4G McWarfare Menu, the host examines the history of the global McDonald's franchise from a Fourth Generation Warfare perspective. From Patrick McDonald's first "Airdome" food stand selling the new modern age food, the American Hot Dog, to the first McDonald's restaurant which open in 1948, to the 1954 modern national franchising of the restaurant chain under Ray Kroc, to the cutting edge Edward Bernays-inspired Mass Marketing campaigns beginning in the 1960s, to the Franken-science of the "perfect food", to the expansion into a world wide franchise we will discuss how this cultural icon of the business world fits into the Globalist New World Order agenda.

Welcome to Blackbird9's Breakfast Club's Wednesday Podcast McDonalds 4G McWarfare Menu. Tonight we will look at the history surrounding the global McDonald's restaurant franchise. https://www.blackbird9tradingposts.org/2017/12/13/mcdonalds-4g-mcwarfare-menu-blackbird9/In the First Hour Host Frederick C. Blackburn will cover the recent chaotic events brought on by the teachings of the Frankfurt School Marxists. Their mission: establish a Greater Israel ruled by globalism under the direction of Talmudic Noahide Law and at the same time force all other nations to surrender their independent sovereignty.In the Second Hour, McDonalds 4G McWarfare Menu, the host examines the history of the global McDonald's franchise from a Fourth Generation Warfare perspective. From Patrick McDonald's first "Airdome" food stand selling the new modern age food, the American Hot Dog, to the first McDonald's restaurant which open in 1948, to the 1954 modern national franchising of the restaurant chain under Ray Kroc, to the cutting edge Edward Bernays-inspired Mass Marketing campaigns beginning in the 1960s, to the Franken-science of the "perfect food", to the expansion into a world wide franchise we will discuss how this cultural icon of the business world fits into the Globalist New World Order agenda.

Esta semana te decimos: - Cuándo tomar fotografías en modo vertical u horizontal desde tu celular para mejorar tu publicidad. - Te recomendamos la película que cuenta la historia de éxito de McDonald's. - Hablamos del "mass marketing" vs marketing personalizado. - En la entrevista platicamos con Eneida Góngora, sobre la Semana del Emprendedor en México. www.lancanmedia.com.mx

Jason Grochowski Client Strategy Principle and I talk about the Digital Customer Experience in the modern age. We even take a stab at a look back on customer experience over the last 100 years. Mass Production turned to Mass Marketing. The online customer experience was born and the psychology of marketing continues to get more complicated. How to business are taking the traditional offline customer experience to an online personalized experience - from "Click to Brick". We talk Beats by Dre, Defiant Ones on HBO and how documentaries like Making a Murderer, and O.J. Made in America have change how we look at documentaries. We talk about how Dyson has changed their company and a utilitarian boring product like a vacuum cleaner and reinvented and gave it cache.   

Das gab es bei Konflikt-Power noch nie! Eine Kurzgeschichte. Du erlebst, wie ein Solopreneur in aller Öffentlichkeit attackiert wurde. Wie er lächerlich gemacht wurde. Wie er den Mut fand, sich gegen sein einstiges Idol zu wehren. Und ganz nebenbei erfährst du auch noch, warum Inbound Marketing die Zukunft gehört. Und was genau das ist. Heute erfährst du: Wie ein Konzernboss einen Einzelunternehmer öffentlich angriff. Wie dieser sich dagegen wehrte. Wie in der Podiumsrunde geklärt wurde, was Marketing ist. Was genau Inbound Marketing ist und warum es die Zukunft des Marketings darstellt und Warum wir Solopreneure durch eine große Vision verbunden sind. Viel Spaß beim Hören! Shownotes „Was ist Inbound Marketing und warum ist es so revolutionär?“ beim Affenblog „Inbound-Marketing – Das vertriebsorientierte Content-Marketing„ bei Aufgesang Inbound Marketing GmbH „Marketing“ bei Wikipedia „7 Gründe, warum gutes Webdesign so wichtig ist“ beim Affenblog „Der Unterschied zwischen Outbound- und Inbound-Marketing“ auf Hubspot „Content Marketing“ im Gründerszene Lexikon „Wie du in Verhandlungen Angriffe vereitelst und auf Augenhöhe bleibst“ – Blogartikel bei mir „Mass Marketing“ im Business Dictionary „Shotgun Approach“ auf Techopedia Alle Folgen von „Konflikt-Power aufs Ohr“ findest du hier. Transkript Einen wunderschönen guten Tag! Ich bin Axel Maluschka, und du hörst den Podcast „Konflikt-Power aufs Ohr“. Du erfährst hier ganz nebenbei, wie du in einer öffentlichen Podiumsdiskussion auf Angriffe reagierst. Damit habe ich das heutige Thema auch schon umschrieben. Es ist ein Experiment und kleines Weihnachtsgeschenk für dich. Ich habe ein Kurzgeschichte geschrieben, die etwas für Unternehmer ist und solche, die es mal werden wollen und im gleichen Atemzug eine Reaktionsmöglichkeit auf Angriffe beinhaltet. Weiterlesen

Mass Marketing fascinates and irritates me. I'm amazed how often I'm sucked in by it, even though I know what's coming and even though I realize its sole purpose is to separate me from what limited financial resources I have.

Mass Marketing fascinates and irritates me. I'm amazed how often I'm sucked in by it, even though I know what's coming and even though I realize its sole purpose is to separate me from what limited financial resources I have.

We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience. For a complete transcript visit: https://boagworld.com/marketing/the-fall-of-ma…erience-design/

Is the era of mass marketing drawing to a close? With all the major TV networks now struggling to find the revenues they once commanded, has the public now made it clear they are looking at alternative options? What does this mean for advertisers? The lazy "chuck it at a wall and see what sticks" approach may have died, but what is the future? Can brands now potentially spend less and yet be more effective in reaching their carefully targeted audiences?

Napoleon Hill Foundation Certified Instructor Tom Cunningham (too tall) interviews Don Purdum. Don is the Owner and Founder of Unveil the Web where he avidly shares his experiences and knowledge around online marketing in his blog, podcast and video blog. He has been an entrepreneur since 2004 and in addition to Unveil the Web he has owned several businesses during that time ranging from a community website, online newspaper, a web development and design company and an online networking company. He is a Veteran of both the U.S. Navy and Army National Guard as a Chaplain. He is the author of a new eBook titled “The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you” Don is a sought after Strategic Marketing Coach and Consultant, Blogger and Speaker. http://www.unveiltheweb.com/

--{ The Age Technodelic: "We're Going into Conformity - The "Hive Mind", Where All Will Be Tolerant, Happy, The BORG Kind, All-Accepting, The Twenty-first Century Look, If You don't Agree, You're Branded a Kook, Men Will Be Women and Women Will Be Men, Aided by Science, You can Turn Back Again, No Mental Illness, It'll Be Caught at School, Drugged Toddlers Salivating, Trendy and Cool, Voluntary Sterilization, Greens Start the Trends? Ending Happily Together with Old, Old Friends, Post-Consumer, Transhuman, Beyond Psychedelic, Mind-Bombed and Managed in the Age Technodelic" © Alan Watt }-- Everyone gets Used - Techniques of Mass Marketing and Psychology Used to Create a Compliant Society - Crowdsourcing, Experimentation on Select Groups - Data Collection for Behaviour Prediction - Elimination of Independent Individuals - Toddlers and Preschoolers to get Mental Health Testing - Bioethics (Eugenics) - Eugenicist Peter Singer - Devaluation of Human Life - Dead Baby--Big Business - Porn and Video Games Ruining Next Generation of American Men - Apple and Aerial Spying - Scientists the New Priesthood - Royal Society, its Funding and Agenda. (See http://www.cuttingthroughthematrix.com for article links.) *Title/Poem and Dialogue Copyrighted Alan Watt - June 11, 2012 (Exempting Music, Literary Quotes, and Callers' Comments)