Podcasts about Crossing the Chasm

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. Support the Show.

New Segment! The 7 insights to take home and act upon from my podcast guest this week: Johnny Pujol.For the ones that don't have a paper and a pen with them during the interview, that's my way to share you my notes.What can we learn from Peter Christou's rollercoaster of a ride as the President and Founder of Swirltex? Well, quite a lot if you ask me, starting with these seven insights I wrote down and number one:1. Navigating Market Entry2. Collaboration and Partnerships3. Embrace Serendipity in R&D4. Perseverance Through Hardship5. Take Bold Risks with Applications6. Leadership and Team Dynamics7. Impact Over ProfitI'd say that each of these insights from Swirltex's journey offers valuable lessons on navigating the complexities of entrepreneurship in the water sector. They highlight the blend of passion, innovation, and strategic thinking necessary to not only survive but thrive in this, as you know it, demanding field.Anyways, there you have it, my 7 insights from Peter Christou in under 7 minutes, if you disagree with my selection, tell me, and if you'd like to dive deeper, well listen to the full interview!Remember, that episode came to you free of charge, but I would believe not free of value. It takes me quite some time to put all of those together every week, so all I'm asking is for you to help me distribute them! So take this episode, share it with a friend, a colleague, your boss, or your team, and I'll be back with another one next week! Full Episode: https://dww.show/how-swirltex-nearly-crushed-its-founder-before-taking-off/Hosted by Ausha. See ausha.co/privacy-policy for more information.

In his book “Crossing the Chasm”, Geoffrey A. Moore lays out a framework whereby mainstream consumers adopt new technologies. He segments buyers into “visionaries” and “pragmatists”, between which resides “the chasm” of adoption that all products must cross before fully entering the mainstream. Matcha visionaries went out of their way to source and prepare matcha. They tolerated inconveniences and lack of transparency, and paid the price for what is now considered an inferior quality product, after innovation in the mainstream worked its magic to make matcha better, cheaper, and easier to source and prepare. Matcha pragmatists come in many flavors. They're everyday consumers who don't like the taste of coffee and want another caffeinated beverage option. They're people who are more sensitive to the crash or jitters of caffeine and are looking for the functional benefits matcha offers. They're people who are looking to introduce better-for-you products. They're people that are really into tea.

Peter Christou had a water membrane epiphany in his garage in Edmonton. But a terrible timing and some financial difficulties of one of his investors basically turned him... homeless, and in the need to steal food to survive. As Swirltex has since soared and proved its worth, let's explore the full story!More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/ #️⃣ All the Links Mentioned in this Video #️⃣

Crossing the Chasm & Tech Adoption Revisited w/ Geoffrey Moore AZ TRT S05 EP11 (226) 3-17-2024   Things We Learned This Week •      Crossing the Chasm book (1990) has become part of the lexicon for Tech Industry knowledge, mass influence on Tech CEOs last 25 years, constant references •      Chasm – early market vs. mainstream market •      5 Stages of Adoption – Innovators, Early Adopters, Early Market Pragmatists, Late Majority, Laggards •      Win tech ‘primaries', win some ‘beachheads' & create whole niche market – get mainstream market to create momentum to the point everyone wants the product •      Legacy Co's fail to make tech turn, because they lose money in short term shifting to new disruptive tech away from mature industry that brings in bulk of profits $     Guest: Geoffrey Moore http://www.geoffreyamoore.com/ https://www.linkedin.com/in/geoffreyamoore/ https://twitter.com/geoffreyamoore   Bio: Managing Director, Geoffrey Moore Consulting Venture Partner, Wildcat Venture Partners Chairman Emeritus, TCG Advisors, Chasm Institute and The Chasm Group Member of the Board of Directors of several pre-IPO Companies Books – Crossing the Chasm, Zone to Win, Inside the Tornado, The Infinite Staircase, Escape Velocity & more…     Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Moore's life's work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore's most recent work is the, The Infinite Staircase, a bold new book, high-tech's best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Irish by heritage, Moore has yet to meet a microphone he didn't like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders. Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.   Notes: Crossing the Chasm book Crossing the Chasm, Take Two: Growing to Scale in B2B2C Markets Crossing the Chasm (1990) has become part of the lexicon for Tech Industry knowledge, mass influence on Tech CEOs last 25 years, constant references 5 Stages of Adoption – Innovators, Early Adopters, Early Market Pragmatists, Late Majority, Laggards Disruptive Innovation – is created & early adopters put the tech on the market Chasm – early market vs. mainstream market. Win tech ‘primaries', win some ‘beachheads' and create whole niche market – get mainstream market to create momentum to the point everyone wants the product – FOMO (Fear Of Missing Out) i.e. – EV niche, the mainstream streaming video Tornado phase – run like hell to keep up with demand. 1999 – Salesforce – enterprise software in cloud, SAAS mass adoption by 2010 Mid market could not afford Oracle Cloud early on, with SAAS everyone can afford. Legacy Co's fail to make tech turn, because they lose money in short term shifting to new disruptive tech away from mature industry that brings in bulk of profits $ All companies are Tech companies now, and everyone needs to read Geoffrey Moore's work. Zone To Win book about Mature Industries invest in new tech – form new second operating model for new tech model within a mature company, meanwhile old model continues asa separate division selling current long term product   Go out of business if do not make tech transition, disrupted so much by new tech, as old tech becomes obsolete (think VCRs) Apple, under Steve Jobs, did great R&D. Had first Mover Advantage disruptive technologies. Rare to be disruptive company – most are disrupters.   Good enough, fast enough – get in the game, catch up and convince clients you're part of future.   Talent costs money, startups attract talent. Very hard for legacy companies to attract talent because talent wants to work on new tech.   Nokia lost way with disruptive smart phone. Blackberry, Blockbuster disappeared quick because of disruptive tech. Blackberry had Keypad – was disruptive tech and blown out also by smart phone spin off of new R&D tech.   Kodak had digital film, invented it but could not move off of print film (legacy biz) and lost market share. Amazon has constantly disrupted itself and evolved. Fuji could not move off print film, but saved by coloring techniques. Infinite Staircase – book, passion project of Geoffrey   Philosophical book – complexity and emergence stitch all the science stories of Big Bang Creation of the Universe to BRT podcast in 2022 and Moral Questions of life, Where do traditional values come from now? Let's hope AI does not take over         Flashback to: Seg. 2 of 3/6/2022 MB on Disruption in Business & The Innovator's Dilemma book by Clayton Christensen Clayton Christensen's book, “The Innovator's Dilemma” Tech Disruption – technology changes and a small company startup can up-end big tech companies. Hence,  disruption - the power of disruption, why market leaders are often set up to fail as technologies and industries change and what incumbents can do to secure their market leadership for a long time. Innovator's Dilemma – how can big companies stay up with tech changes and pivot without hurting core business? All businesses (including tech companies) have trouble with disruption.   Example: Blockbuster – rented movies, DVDs, lost market share to Red Box (vending movie rental), then both disrupted by streaming movies. Music industry went from records to cassettes to CDs to streaming (Napster). MySpace taken out by Facebook in social networks. Yahoo search taken out by Google (controls 75% of the search market) Kodak afraid to get out of film business and passed on digital film, lost market share.   To solve the Innovator's Dilemma, big companies acquire smaller tech companies; have in house R&D to be ready for next tech wave. Steve Jobs of Apple was very influenced by  Innovator's Dilemma  and took this idea seriously. If you do not try to put your company out of business (w/ disruption / new tech), someone else will. Jobs was not afraid to innovate, and cannibalize his own company and products to stay relevant. Apple created iPhone, and now computer is in your pocket Peter Thiel – “Zero to One” book - Great innovation is not A to B to C, it is vertical, jumps curves. Current smart phones have more computing power than a computer 20 years ago. Guy Kawasaaki (former Apple) Talk - “12 Lessons From Steve Jobs”   Full Show: HERE       Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science   Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech     Investing Topic: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT     Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

In todays episode of Tribe Talkin':  We're at Southstart! Bitcoin all time highs. And so is Gold.  Employment Hero vs Hostplus. (Capital Brief: Bronwen Clune). Elon sues OpenAI Lawyers in Elon's pay case want US$6 Billion.  One Ventures breaks down venture debt myths.  Raising season is open.  Raid fire capital raises. How long it takes to get to certain points of investments. ESOPs can make life difficult. (Capital Breif: Dan Van Boom).  Secondary sales at Hopin. (AFR: Nick Bonyhady) Crossing the chasm.  Hello@tribeglobal.vc   

In this episode, we catch up with Geoffrey Moore, the best-selling author, consultant, and venture capitalist whose groundbreaking work has shaped how we think about innovation strategy. If you've ever talked about a technology "crossing the chasm" from the realm of early adopters into the early majority, or your company has put a high potential project into the incubation zone, you've been using language given to us by Moore. His best-selling books including Zone to Win, Inside the Tornado, and Crossing the Chasm — and lately, he's been publishing a series of insightful LinkedIn articles on topics including the future of the office…rethinking personalization… and why it's time to stop talking about generative AI and start doing something with it. Listen to the episode to hear the full conversation.   

“All of our quality of life is better when resources are better utilised, and Bitcoin is going to bring that to energy markets in a dynamic and urgent way with very, very little gatekeeping.”— Harry SudockHarry Sudock is the Chief Strategy Officer at Griid. In this interview, we discuss the importance of Bitcoin third places, censorship, ETFs & adoption, bitcoin mining and whether Bitcoin has just crossed the Chasm.- - - - This episode's sponsors:Iris Energy - Bitcoin Mining. Done Sustainably Bitcasino - The Future of Gaming is hereLedger - State of the art Bitcoin hardware walletSwan Bitcoin - Invest in Bitcoin with SwanBraiins - Bitcoin Mining Company-----WBD769 - Show Notes-----If you enjoy The What Bitcoin Did Podcast you can help support the show by doing the following:Become a Patron and get access to shows early or help contributeMake a tip:Bitcoin: 3FiC6w7eb3dkcaNHMAnj39ANTAkv8Ufi2SQR Codes: BitcoinIf you do send a tip then please email me so that I can say thank youSubscribe on iTunes | Spotify | Stitcher | SoundCloud | YouTube | Deezer | TuneIn | RSS FeedLeave a review on iTunesShare the show and episodes with your friends and familySubscribe to the newsletter on my websiteFollow me on Twitter Personal | Twitter Podcast | Instagram | Medium | YouTubeIf you are interested in sponsoring the show, you can read more about that here or please feel free to drop me an email to discuss options.

There are incredible obstacles when it comes to moving a new technology like electric vehicles from the early adopters to the mass market. But if you have the right insight, you may be able to predict what the future has in store. On this episode of Driving Ahead, from NADA, host Jonathan Collegio chats with Geoffrey Moore, organizational theorist, management consultant and author, known for his book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Jonathan and Geoffrey dive into the challenge of getting technological products from early adopters into the mass market, and how that can apply to electric vehicles, including how EV maintenance costs affect consumer behavior, overcoming charging infrastructure issues, and so much more. So press play and listen in to this insightful episode of Driving Ahead, from NADA.Follow UsX @NADAUpdateInstagram @NADAYouTube @NADAUpdateLinkedIn @NADAFacebook @NADAUpdatePresented by The National Automobile Dealers Associationhttps://www.nada.org/

Geoffrey Moore is an author, speaker, and advisor, widely known for his seminal book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, which many consider the most important book ever written on go-to-market strategy. Moore's work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. In this episode, we discuss:• What “crossing the chasm” means• What steps to take before you try crossing the chasm• The importance of winning a marquee customer• The role of executive sponsors in the sales process• The differences between visionaries and pragmatists, and how to build for each• Geoffrey's four go-to-market playbooks based on stage: Early Market, Bowling Alley, Tornado, and Main Street• The problem with discounting before crossing the chasm• “Deadly sins” to avoid when crossing the chasm—Brought to you by:• CommandBar—AI-powered user assistance for modern products and impatient users• WorkOS—An API platform for quickly adding enterprise features• Arcade Software—Create effortlessly beautiful demos in minutes—Find the full transcript at: https://www.lennyspodcast.com/geoffrey-moore-on-finding-your-beachhead-crossing-the-chasm-and-dominating-a-market/—Where to find Geoffrey Moore:• X: https://twitter.com/geoffreyamoore• LinkedIn: https://www.linkedin.com/in/geoffreyamoore/• LinkedIn posts: https://www.linkedin.com/in/geoffreyamoore/recent-activity/articles/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Geoffrey's background(04:03) What people often get wrong about Crossing the Chasm(05:58) Finding your beachhead segment(09:29) The four inflection points of the technology adoption lifestyle(15:45) Geoffrey's bonfire and bowling alley analogies(18:36) Steps to take before trying to cross the chasm(22:19) Signs you're ready to cross the chasm(25:19) Advice for startups on where to start(27:31) Thoughts on venture capital(27:53) A general timeline for crossing the chasm(30:52) What exactly is the “chasm”?(32:35) The difference between visionaries and pragmatists(36:05) Finding the compelling reason to buy(43:45) The Early Market playbook(45:46) The Bowling Alley playbook(48:39) Different sales approaches for early market and bowling alley(51:26) Changing the value state of the company(53:28) The Tornado playbook(57:35) Why combining playbooks doesn't work(59:10) Using generative AI in different market phases(01:03:02) The risks of discounting(01:04:21) Other “deadly sins” of crossing the chasm(01:09:09) Positioning in crossing the chasm(01:10:36) Product-led growth and crossing the chasm(01:13:54) The challenges of software and entrepreneurship(01:16:35) How Geoffrey's thinking has evolved(01:19:30) The importance of entrepreneurship and impact(01:20:42) His book The Infinite Staircase(01:23:58) Connect with Geoffrey Moore—Referenced:• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986• Oracle: https://www.oracle.com/• Documentum: https://www.opentext.com/products/documentum• Figma: https://www.figma.com/• Notion: https://www.notion.so/• Salesforce: https://www.salesforce.com/• Intel: https://www.intel.com/• Jason Fried challenges your thinking on fundraising, goals, growth, and more: https://www.lennyspodcast.com/jason-fried-challenges-your-thinking-on-fundraising-goals-growth-and-more/• The Mayo Clinic: https://www.mayoclinic.org/• Coda: https://coda.io/• An inside look at how Figma ships product: https://coda.io/@yuhki/figma-product-roadmap• Dylan Field on LinkedIn: https://www.linkedin.com/in/dylanfield/• Regis McKenna on Crunchbase: https://www.crunchbase.com/organization/regis-mckenna-inc• Andrew Grove: https://en.wikipedia.org/wiki/Andrew_Grove• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennyspodcast.com/a-step-by-step-guide-to-crafting-a-sales-pitch-that-wins-april-dunford-author-of-obviously-awesom/• Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021• B2B Go-to-Market Playbooks and the Technology Adoption Life Cycle: https://www.linkedin.com/pulse/b2b-go-to-market-playbooks-technology-adoption-life-cycle-moore/• Juniper: https://www.juniper.net/us/en.html• Sal Khan on LinkedIn: https://www.linkedin.com/in/khanacademy/• Khan Academy: https://www.khanacademy.org/• How the Star Wars Kessel Run Turns Han Solo Into a Time-Traveler: https://www.wired.com/2013/02/kessel-run-12-parsecs/• Atlassian: https://www.atlassian.com/• Martin Casado on LinkedIn: https://www.linkedin.com/in/martincasado/• The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality: https://www.amazon.com/Infinite-Staircase-Universe-Ethics-Mortality/dp/1950665984—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

The backlog of data requests keeps growing. The dashboards are looking like they might collapse under their own weight as they keep getting loaded with more and more data requested by the business. You're taking in requests from the business as efficiently as you can, but it just never ends, and it doesn't feel like you're delivering meaningful business impact. And then you see a Gartner report from a few years back that declares that only 20% of analytical insights deliver business outcomes! Why? WHY?!!! Moe, Julie, and Michael were joined by Kathleen Maley, VP of Analytics at Experian, to chat about the muscle memory of bad habits (analytically speaking), why she tells analysts to never say "Yes" when asked for data (but also why to never say "No," either), and much, much more! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Bringing the World Together: Artists, Academicians, Podcasters, Writers, Scientists, Migrants..to share Life Struggles and Crossing Over to Success. Exploring issues of Life, Death, Life Transitions, Migration, Diversity etc.. Countries from France , USA, Singapore, UK, India, Malaysia etc.. --- Support this podcast: https://podcasters.spotify.com/pod/show/vikiesther/support

Bringing together from around the globe, Doctors, Professors, Professionals, CEOs and Experts in their fields to share Humanity Issues of Life, Death, Grief , Life Challenges. FRANCE, UK, SINGAPORE ,INDIA, MALAYSIA , USA.. An Event In Partner With National Library Board of Singapore. --- Support this podcast: https://podcasters.spotify.com/pod/show/vikiesther/support

“Trust your instincts. Your mistakes might as well be your own, instead of someone else's.” - Billy Wilder

In this special episode, we look back at some of the most human stories and the hardest truths from series one of This is Real Leadership. From how you ask a co-founder to leave, to one reason Steve Jobs was so successful, we've been finding out what real leadership looks like today. And it's all here – the wow-yeah and the heck-no. Looking back across our previous seven episodes are two distinguished commentators. Sandra Sieber is Professor of Entrepreneurship at IESE Business School, one of the world's best business schools. Sebastian Reiche is Professor of Managing People in Organisations at IESE Business School. IESE was ranked No.1 in the world for six years running by the Financial Times. In this episode, Sandra and Sebastian discuss: How to fail right. (01:48)Is leadership as easy as pie? Or Pi? (05:25)How to tell better stories and build stronger business cultures (13:58)What really is real leadership today? (27:10) Featuring quotes from: Ibukun Awosika – Former Chair, First Bank of Nigeria. NED, Cadbury Plc. One of the original dragons on the African version of Dragon's Den, author, fellow of the African Leadership Initiative and Aspen Global Leadership Network, and Forbes “Chairperson of the Year” award winner 2020. Geoffrey Moore – Advisor to the leaders of established high-tech enterprises. Most recently: Salesforce, Microsoft, and Google. And the author of several best-selling and hugely influential business books. Most notably: Crossing The Chasm. Elena Betés Novoa – Founder and CEO (2008-15) and Chair (2015-22), Rastreator. CEO, dide.org. Serial entrepreneur. Winner of the International Women's Entrepreneurial Challenge award in 2022. Forbes “Top 100 Most Creative”.  JJ Van Oosten – A serial digital transformationist, JJ has lead five large, complex and successful digital and omnichannel transformations at Rewe Group, Tesco, Travis Perkins, LEGO and Kingfisher.  Christina Janzer – Head of Research and Analytics, Slack. Armed with insights from Slack's global knowledge worker research – a survey of 10,000 desk workers – Christina says she wants to make work a little better every day. Arjen Schouten – Co-founder and Former COO cosmetics retailer Rituals, Arjen helped Rituals grow from zero to over 10,000 employees, 1000 stores and $1 billion in turnover. Florian Weiss – Former CEO, Jameda, one of the largest providers of software for the healthcare industry. Click IESE.edu/real-leadership/ for more Real Leadership content Want to keep up to date with the latest podcasts, leadership and career trends - subscribe to our newsletter. Connect with Professor Sandra Sieber  Connect with Professor Sebastian Reiche Email the podcast

Why 54 tech titans failed (so you don't need to)Personal note from our host, Dom Hawes: "Hi folks... this is a very special episode for me and part of a personal mission to see 'Chasm principles' return to every day marketing parlance. In this episode Geoffrey details why tech titans, who ruled their day, faded away to nothing... all for the same reason. Moore's work is the definitive playbook for dealing with disruption.As a marketer who cut my teeth in the mid to late 1990s, this work was everywhere. Now it's not. And, as we are swimming in a sea of sameness, it's time to bring back a more strategic approach. That's where Chasm comes in and why I invited my all-time marketing hero to join the Unicorny project.I hope you enjoy this one... it really is a great show and I'm hugely grateful to Geoffrey for joining us."In this episode of the Unicorny podcast, author and speaker Geoffrey A. Moore draws on the feted work in his book Crossing the Chasm. Moore addresses the challenges encountered by B2B marketers and makes the case for marketing activities to be aligned to the technology adoption lifecycle. You won't find a better, clearer playbook for marketing than Chasm.About Geoffrey A. MooreGeoffrey Moore is an author, speaker, and strategic advisor to the CEOs of high-tech enterprises including Salesforce, Microsoft, Cisco, Intel, Airbnb, Gainsight, and Splunk. He has a BA in American literature from Stanford University, and a PhD in English literature from the University of Washington, with a focus on medieval and Renaissance literature.Strategy and its execution have been the lifelong focus of Moore's work. His dissertation while at the University of Washington analysed Edmund Spenser's epic poem, The Faerie Queene, in terms of the strategies for living it portrays. Subsequently he taught literature and writing for four years at Olivet College in Michigan before he and his wife and children moved back to California.There over the next ten years and three software companies, Moore migrated from HR to sales to marketing. The seminal move in his career came in 1986 when he joined Regis McKenna Inc, the premier strategic marketing consultancy for high-tech firms at that time. While there he wrote his first business book, Crossing the Chasm, which has been in print (with revisions) for thirty years, has sold over a million copies, been translated into twelve languages, and is still the go-to text for high-tech entrepreneurs. This success allowed Moore to found his own consulting practice, found multiple consulting firms, and publish six additional books.Geoffrey lives in the San Francisco Bay Area with his wife Marie. They enjoy reading, travel, fine dining, and doting on their terrific grandchildren. Geoff recently achieved what has been a lifelong ambition, namely, shooting his age in golf. LinksFull show notes: Unicorny.co.uk LinkedIn: Geoffrey Moore | Dom Hawes Websites: Geoffrey Moore | Selbey...

Why 54 tech titans failed (so you don't need to)Personal note from our host, Dom Hawes: "Hi folks... this is a very special episode for me and part of a personal mission to see 'Chasm principles' return to every day marketing parlance. In this episode Geoffrey details why tech titans, who ruled their day, faded away to nothing... all for the same reason. Moore's work is the definitive playbook for dealing with disruption.As a marketer who cut my teeth in the mid to late 1990s, this work was everywhere. Now it's not. And, as we are swimming in a sea of sameness, it's time to bring back a more strategic approach. That's where Chasm comes in and why I invited my all-time marketing hero to join the Unicorny project.I hope you enjoy this one... it really is a great show and I'm hugely grateful to Geoffrey for joining us."In this episode of the Unicorny podcast, author and speaker Geoffrey A. Moore draws on the feted work in his book Crossing the Chasm. Moore addresses the challenges encountered by B2B marketers and makes the case for marketing activities to be aligned to the technology adoption lifecycle. You won't find a better, clearer playbook for marketing than Chasm.About Geoffrey A. MooreGeoffrey Moore is an author, speaker, and strategic advisor to the CEOs of high-tech enterprises including Salesforce, Microsoft, Cisco, Intel, Airbnb, Gainsight, and Splunk. He has a BA in American literature from Stanford University, and a PhD in English literature from the University of Washington, with a focus on medieval and Renaissance literature.Strategy and its execution have been the lifelong focus of Moore's work. His dissertation while at the University of Washington analysed Edmund Spenser's epic poem, The Faerie Queene, in terms of the strategies for living it portrays. Subsequently he taught literature and writing for four years at Olivet College in Michigan before he and his wife and children moved back to California.There over the next ten years and three software companies, Moore migrated from HR to sales to marketing. The seminal move in his career came in 1986 when he joined Regis McKenna Inc, the premier strategic marketing consultancy for high-tech firms at that time. While there he wrote his first business book, Crossing the Chasm, which has been in print (with revisions) for thirty years, has sold over a million copies, been translated into twelve languages, and is still the go-to text for high-tech entrepreneurs. This success allowed Moore to found his own consulting practice, found multiple consulting firms, and publish six additional books.Geoffrey lives in the San Francisco Bay Area with his wife Marie. They enjoy reading, travel, fine dining, and doting on their terrific grandchildren. Geoff recently achieved what has been a lifelong ambition, namely, shooting his age in golf. LinksFull show notes: Unicorny.co.uk LinkedIn: Geoffrey Moore | Dom Hawes Websites: Geoffrey Moore | Selbey...

The reality is constructed in levels. While it may initially sound peculiar, the concept of distinct levels permeates every aspect of our world—be it culture, biology, physics, or even business. This concept takes the spotlight in the latest book, 'The Infinite Staircase' by Geoffrey Moore, the featured guest on the 24th episode of Belkin's Growth Podcast. Known for his impactful works such as 'Crossing the Chasm' and 'Zone to Win,' Moore, a renowned author, speaker, and advisor, engages in a compelling conversation with Michael Maximoff to explore business and life philosophies that might even change your mindset and values. Tune in and explore the depths!Watch this episode to:

Crossing the Chasm has gone through 3 editions, over 1 million copies sold and has been named as one of Inc. Magazine's top ten marketing books of all time. Praise for Crossing the Chasm is not hard to find. The author of Crossing the Chasm, Dr. Geoffrey Moore, dropped by to discuss his book and why it endures in popularity and effectiveness with early-stage high technology companies including medical device startups.  77 years strong, our session was his THIRD podcast of the day!

Chapter 1 What's Crossing The Chasm"Crossing The Chasm" by Geoffrey A. Moore is a book that focuses on the challenges faced by technology companies when trying to bring their products or innovations to the mainstream market. The book provides a framework for understanding the different stages of technology adoption, and specifically addresses the "chasm" that exists between early adopters and the early majority. Moore suggests strategies for successfully crossing this chasm to achieve mass-market success, including the importance of understanding the needs and concerns of different customer segments. The book has been widely influential in the technology industry and is often referred to as a key resource for entrepreneurs and business leaders.Chapter 2 Why is Crossing The Chasm Worth Read"Crossing the Chasm" by Geoffrey A. Moore is considered a seminal book in the field of technology marketing and has been widely acclaimed for its insights and practical guidance. Here are some reasons why it is worth reading:1. Unique Framework: The book presents the "Technology Adoption Life Cycle" framework, which helps businesses understand the distinct stages of market adoption for new technologies. This framework helps companies identify their target customers and market segments, navigate product launch challenges, and develop effective marketing strategies.2. Challenging the Status Quo: Moore challenges the common assumption that a successful product can effortlessly transition from early adopters to the mainstream market. He argues that there is a significant gap, called the "chasm," between these two groups, and businesses must address specific challenges to successfully cross it.3. Insights for Technology Startups: "Crossing the Chasm" provides invaluable insights for technology startups, highlighting the critical importance of early adopters and explaining how to identify, engage, and convert them into advocates. The book also explores sales and marketing tactics tailored to the unique needs of tech startups.4. Practical Strategies: Moore offers practical strategies and tactics for marketing disruptive innovations, emphasizing the need for a "whole product" solution that addresses customers' pain points comprehensively. He also explores different marketing messages and methodologies at each stage of the technology adoption life cycle.5. Real-world Examples: Throughout the book, Moore uses real-world case studies and examples to illustrate his concepts, making it easier for readers to apply the concepts to their own businesses. These examples provide concrete evidence of the strategies' effectiveness and help readers connect the theoretical concepts to practical implementation.6. Long-lasting Relevance: Since its publication in 1991, "Crossing the Chasm" continues to be relevant and widely referenced in the technology industry. The book's principles have stood the test of time, making it a valuable resource for technology marketers, entrepreneurs, and business leaders.Overall, "Crossing the Chasm" is worth reading due to its groundbreaking framework, practical strategies, real-world examples, and long-lasting relevance in the technology marketing domain.Chapter 3 Crossing The Chasm SummaryGeoffrey A. Moore's book "Crossing The Chasm" explores the challenges that technology companies face when trying to transition from early adoption to mainstream market success. The book argues that there is a significant gap, or "chasm," between the early adopters of a new technology and the mainstream market. Moore suggests that the strategies and tactics that work during the early adoption phase are not effective in crossing the chasm and capturing the larger...

In the universe of value-based care transformation, there has been one disease that represents a metaphorical black hole, where the gravitational pull of fee-for-service is so strong that nothing can escape. These patients experience the fullest depths of pain and despair, and this chasm is so deep and wide that there is only darkness. You may have guessed it, but we are talking about chronic kidney disease, a condition that impacts 37 million people in the U.S. The suffering of those inflicted with CKD is so immense, yet the Medicare reimbursement system is designed to fail this patient population. In fee-for-service medicine, we wait until patients succumb to end-stage kidney disease, where they crash and burn and need costly dialysis to stay alive for a little while longer. Because of this flawed reimbursement model, Medicare pays over $125 billion for people with all stages of renal disease, which is around 20% of all Medicare spending!  Unless we go upstream and start engaging patients prior to kidney failure, success in value-based kidney care will be limited.  We must “give life” to this patient population in the Race to Value! The giving of life and that is what DaVita Kidney Care is doing.  In fact, the name DaVita is an adaptation of the Italian phrase for giving life. In value-based care, DaVita works with healthcare payers and providers to develop and implement care delivery models that focus on improving outcomes and reducing costs for CKD patients. And I am excited to share with our listeners, that our guest this week is Dr. Adam Weinstein, the Chief Medical Information Officer for DaVita. Dr. Weinstein works across numerous lanes helping bridge the intersection of IT, clinical nephrology, and healthcare policy. He is focused on delivering IT tools that take advantage of DaVita's clinical data and help nephrologist and DaVita teammates deliver the best care possible.  A kidney doctor from Maryland, Dr. Weinstein is passionate about slowing the progression of chronic kidney disease in patients. This was such an outstanding conversation with one of the true innovators in technology and clinical care! Episode Bookmarks: 01:30 The importance of crossing the chasm of chronic kidney disease, a condition that impacts 37 million people in the U.S. 02:30 Introduction to Dr. Adam Weinstein, the Chief Medical Information Officer for DaVita Kidney Care. 03:30 Support Race to  Value by subscribing to our weekly newsletter and leaving a review/rating on Apple Podcasts. 05:30 Dr. Weinstein shares how his lived experiences and positive mindset have shaped his work as a nephrologist, healthcare executive, and technology innovator. 06:45 Treating kidney disease costs Medicare $130B – although CKD patients are 1% of the population, they account for over 7% of all Medicare spending! 08:30 An overview of the DaVita Integrated Kidney Care (IKC) program and how it produces solid results through data enablement and relationship building. 10:30 Integrated Kidney Care accomplished through people working in collaboration, predictive modeling, and population health management. 11:30 Facility versus At-Home Dialysis and the empowerment of patients through education and health literacy. 12:30 An overview of DaVita's participation in value-based care payment models focused on CKD and ESKD. 14:30 Dr. Weinstein on how to bring scale to value-based payment innovation in kidney care. 16:00 The need for specialist and care team coordination that goes well beyond the office visit. 17:00 Kidney Care First (KCF) and Comprehensive Kidney Care Contracting (CKCC) Models and how they provide financial and philosophical alignment for integrated care. 18:00 The challenges of including broader specialties and building an advanced data infrastructure in value-based kidney care. 19:00 The “clinical nebulous” that requires a longer runway for value-based payment model innovation to deliver improved patient outcomes.

Scott is the VP of Growth at Persefoni, and his wide-ranging growth experience includes time at Reforge, HubSpot, co-hosting the Growth TL;DR podcast with Kieran Flanagan, and working on the Signals product with Brian Balfour.In our convo, we talked at length about why growth roles tend to turn over so frequently, what makes a strong leader, and more:Navigating the “messy middle” between senior IC and growth leaderHow a lack of clear expectations and boundaries shortens role tenuresWhy rapid feedback cycles are important, whether you are working on a landing page, a board presentation, your comms, or your visionFour traits of strong leaders: simplify everything, empower everyone, learn from everywhere, and have a sense of humor[00:18] Introducing Scott Tousley and his background[08:50] Scott's work at Persefoni and some of the challenges he experiences[13:47] Why do growth leaders often have short tenures in companies?[18:16] Learning and developing the skills that benefit a growth leader[24:49] On feedback[29:15] Patterns and traits of strong leaders that Scott wants to exemplify[36:02] On work-life balance and how being a parent has affected how he prioritizes things[40:55] On his career growth[45:50] Connect with ScottLinks:LinkedIn: https://www.linkedin.com/in/scotttousley/This episode was sponsored by Navattic and Madkudu.

My guest today is the renowned tech author, consultant, and venture partner at Wildcat Ventures, Geoffrey Moore, who has spent his career focused on the dynamics surrounding disruptive innovations, and his book, Crossing the Chasm, has become a canonical work for young businesses trying to unlock mainstream markets. In this episode, we cover great insights. Few topics discussed:-  How the First 100 customers differ between B2C and B2B-  How VMware and Facebook Crossed the Chasm-  How can you convince your customer to create a budget for your product- Has AI crossed the Chasm?- How to market for your First 100- and much more ...Few of Geoffrey Moore's Amazing Books- Crossing the chasm- Zone to Win- Inside the Tornado- The Infinite StaircaseIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

"Crossing the Chasm". So beschreibt Autor Geoffrey A. Moore in seinem gleichnamigen Buch die Herausforderung, ein innovatives Produkt für den Massenmarkt zugänglich zu machen. Was es damit auf sich hat und wie das Marketing darauf reagieren kann, diskutieren Michael Marose und Torsten Herrmann in der neuen Folge unseres Podcasts.Ihre Hosts: Torsten Herrmann & Michael MaroseFolgen Sie uns auf Apple Podcast, Spotify oder per RSS-Feed in Ihrer Lieblings-App, um keine Folge zu verpassen.

Scott Rechler, CEO of RXR Realty and Board Member of the Federal Reserve Bank of New York, discusses how 20% of extant office buildings may now be obsolete in the post-COVID era and how investors can transition to a new “regime” of real estate investing. https://www.afire.org/podcast/202306cast/ Real estate is going through a significant transition beyond the usual ups and downs of the economic cycle. The risks are changing. The opportunities are changing. And office buildings in particular—historically favored by institutional investors looking for safe, long-term investments—are changing, too. When it comes to office: How can investors transition their investment asset management strategy to cross the chasm from where we were just a few years ago to where we will be over the next decade? Scott Rechler, CEO of RXR Realty and Board Member of the Federal Reserve Bank of New York, sat down in April 2023 with AFIRE CEO and podcast host Gunnar Branson to talk about how he is working through his own portfolio to find ways to meet the future on its own terms. Depending on the asset, Rechler says, everything from conversion to disposition must be considered, and whether an office remains an office, or becomes something else altogether, crossing the chasm to the future will not be easy. But success will start with transparency and meaningful leadership.

Episode SummaryIn this episode, David Farquhar, CEO of Intelligent Growth Solutions (IGS), delves into the potential of indoor agritech and how the COVID-19 pandemic has led to an increased interest in deglobalization and relocalization. He explains how IGS is providing the technology and expertise to enable farmers to grow crops with precision and accuracy, and how IGS is partnering with local councils, food banks, and educational institutions to develop innovative solutions. Learn how indoor agriculture has the potential to revolutionize the food industry and create a more sustainable and secure future.Thanks to Our SponsorsCultivatd – https://cultivatd.com/Indoor AgCon '22 - https://indoor.ag/Use promo code 'VFP' to receive 20% your registrationKey TakeawaysDiscover how the pandemic has caused people to rethink their food sources and look to indoor agricultureLearn how IGS provides technology and expertise to enable others to grow crops at an industrial scaleUnderstand why data is important in indoor agriculture and how IGS is using it to create innovative solutionsFind out how IGS is partnering with the local community and educational institutions to make vertical farming more mainstreamExplore how IGS is developing new business models to ensure yield, quality, and deliveryDiscover why the indoor agriculture industry is poised for exponential growth in the years aheadTweetable Quotes“I would say that indoor ag in general has benefited more than it has lost from this pandemic, because I think everywhere in the world is really reevaluating how it sources its food. We have this additional burden of Brexit here in the UK. Every part of the world that we've been speaking to, people are thinking about deglobalization relocalization and how that's going to just make things a bit more secure, a bit less dependent on other areas.”“In most climates, that really does mean having to move stuff that you can move economically and environmentally indoors, and that's tougher in some places than others, but I think it's causing everyone to look much more seriously at the viability of indoor ag in general, whether that's aquaculture or livestock.”“Our covenant is that we're a tech vendor, you guys are the farmers, you're the growers, you know how to do this stuff. We'll just give you a better set of tools.”Resources MentionedDavid's Website - https://www.intelligentgrowthsolutions.com/David's Linkedin - https://www.linkedin.com/in/davidgfarquharDavid's Twitter - https://twitter.com/DavidGFarquharDavid's Email - david@intelligentgrowthsolutions.comConnect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram - https://www.instagram.com/direct/inbox/VFP Facebook -

Sponsored by TrackableMed As a startup with disruptive tech…your enemies are on the outside. But what happens if you are an established enterprise…your battles are within. Too many enterprises end up losing momentum by running the wrong playbook at the wrong time. In this week's episode, sponsored by TrackableMed, we had the opportunity to speak with author, speaker, and advisor Geoffrey Moore about his experience working with startup companies and established tech enterprises. He discusses topics from two of his books, “Crossing the Chasm” and “Zone to Win,” and highlights some of the biggest mistakes companies make and where breakthroughs can occur. We also explore the importance of balance within an enterprise, how to counter existential threats against your business, and the true value of momentum. Join us to learn more about: Metrics for success in each of the 4 zones How to effectively move from the incubation zone to the transformation zone Challenges to overcome in the transformation zone Common mistakes iconic tech companies made before their downfall The role of acquisition in scaled transformation Resources from this episode:  Get the free MedTech Talk Tracks for Action Crossing the Chasm Zone to Win Social Media:  Connect with Geoffrey on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn   

Crossing the Chasm by Geoffrey Moore is a classic for good reason. The principles are as relevant today as they were 20 years ago. And while the companies continually change, the need to understand that our marketing, sales, and product development need to adapt in order to meet the needs of the right group of customers at the right time will always be constant. It's easy to get lost in our current customers, especially for early technology products. But by keeping the chasm in mind, and understanding we need to adapt our products (and companies) to cross the chasm and reach the mainstream, we can avoid becoming another body in the void. Don't forget to subscribe at productthinking.ccWeekly newsletter: Crossing the Chasm: Book ReviewOr just want to leave a tip: buy me a coffee?Twitter: @kylelarryevans and @producthinking and @prod_by_designTikTok: @producthinking ★ Support this podcast ★

Is there a difference between management and leadership? Yes, my love! And how you navigate this difference and show up in your leadership career is massively important to have more influence and impact at work.  Let's talk about crossing the chasm, moving from management into leadership! In today's episode, I invite engineering executive and cofounder of SheTO, Nidhi Gupta, to dive into this concept and talk to us about her extraordinary work in engineering and her passion for accelerating the careers and networks of women.  Ready for the tools you need to shift from simply managing your people to leading them powerfully and authentically? Let's go to the show!  We dive into: Nidhi's career journey and the work she's doing with engineering leaders 3 steps to moving across the chasm from management to leadership The pressure as women to show up 100% every day (is it the same for men?) Her take on the KEY differences between management and leadership How to evaluate your influence to make the shift from management to true leadership Why you need to become a salesperson (and how to do it without that icky feeling) Politics in the workplace, and some of the other unique challenges we face as women in leadership And more   **Useful links** Find out more about today's guest, Nidhi Gupta, and her work at She-TO: https://www.linkedin.com/in/nidhihgupta/  https://twitter.com/NidhiGuptaSF  https://www.divhersity.com And check out Nidhi's book recommendations: Exit West: https://www.goodreads.com/book/show/30688435-exit-west Radical Candor: https://www.goodreads.com/book/show/29939161-radical-candor?from_search=true&from_srp=true&qid=ms6vtcSvSr&rank=1 Need some help with your executive presence? Check out the mini course on Executive Presence here.  Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode129  Join the Leading Women in Tech community in Slack where we discuss all-the-things for women's tech leadership, covering everything from early-career leadership to C-level executives.

In this episode, Phillip Lanos and Jason Miller are joined by Christian de la Huerta, Founder, and CEO of Soulful Power. Christian de la Huerta, is a sought-after spiritual teacher, personal transformation coach, and leading voice in the breathwork community. He has traveled the world offering inspiring and transformational retreats combining psychological and spiritual teachings with lasting and life-changing effects. An award-winning, critically acclaimed author, he has spoken at numerous universities and conferences and on the TEDx stage. His new book, Awakening the Soul of Power, was described by multiple Grammy Award–winner Gloria Estefan as “a balm for the soul of anyone searching for truth and answers to life's difficult questions” and has received a Nautilus Book Award and a Nonfiction Book Award. You will also uncover how to overcome a business struggle that may help save your business. Tune in to learn more!For more go to: https://www.strategicadvisorboard.comConnect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardJason Miller: www.linkedin.com/in/jasontmiller-sabPhillip Lanos: www.linkedin.com/in/philliplanosChristian de la HuertaLinkedIn: www.linkedin.com/in/christiandelahuertaWebsite: soulfulpower.com

Strategy and Leadership Podcast #203 Bill Hall is President of Simulation Studios where he specializes in developing and delivering business simulation-based executive development and accelerated strategy adoption to fortune 500 companies globally. Bill spent over 10 years at Apple. There, he worked with the executive team including Steve Jobs on keynote presentations and on products such as the iMac, and OS X. He's a five-time Apple MVP and a Golden Apple award winner. In this episode, Bill discusses the complexities of strategy execution, and how leadership may effectively guide their team through the strategy implementation process. What, why, and how organizations might actually employ simulations to promote team growth and accelerate corporate change. ► Subscribe to our channel for weekly videos on strategy & leadership: https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog/?sub_confirmation=1 0:00 Intro // Connect with us: ► Contact us: https://www.smestrategy.net/contact ► Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonyctaylor604/ // About SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. ► Work with us: Are you looking for someone to facilitate your strategic planning process? https://www.smestrategy.net/strategic-alignment-program ► Check out our Strategy & Leadership Podcast: https://open.spotify.com/show/4yND4JKofh64gcvyvcLMqW ► Check out our online course on how to successfully lead your next strategic planning process: https://courses.smestrategy.net/courses/Aligned-strategy-course

Welcome to another episode of Crossing the Chasm. Today I am joined by Saamah Abdallah, an internationally recognized expert on well-being. He worked for the New Economy Foundation, a London-based think tank, where he developed new ways to understand and measure well-being. That work contributed to the Happy Planet Index and other measures that are beginning to have policy implications. Saamah is currently working towards a PhD in Communication Science and lives in Eastern Germany. I hope you enjoy the conversation as much as I did!

How does a start up go from innovative genius design to profitability and scalable manufacturing efficiency. This is the make or break question for most companies that want to get past the initial phases of exciting development and buckle down to the nitty gritty of having a sellable product.

Fr. Aaron Stettler

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

On this episode of Lochhead on Marketing, Matt Johnson and I have a conversation about the book that changed my life. In my case, it was two books in particular that changed my life. We look into them through a category lens perspective in Matt Johnson's new podcast, One Book That Changed My Life Podcast. Matt Johnson is the founder of PursuingResults.com. Matt and his firm were the original producers of my original Oddcast back in the Legends and Losers days, and he's taught me a ton about podcasting. He's got a legendary podcast called MicroFamous. Of late, he started a new podcast called one book that changed my life. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Matt Johnson & Christopher Lochhead on how the two books made a difference After a brief introduction of who Christopher Lochhead is and his works, Matt Johnson starts the discussion on the book. Particularly on the topic of what the situation was when he was reading the books for the first time, and how it affected Christopher and his views. Christopher then talks about his background when he was first starting out his business as an entrepreneur and still learning the ropes. While there were a lot of books on marketing available, there was something about the 22 Immutable Laws the made him think, “this is the one.” “I started to read them early on, and, and it immediately spoke to me. What their work really spoke to was, if you want to stand out, if you want to be super successful, and you want to make a big difference, you got to do it by being kind of radically unique in some way.” – Christopher Lochhead Matt Johnson & Christopher Lochhead on the 22 Immutable Laws Of the topic of the 22 Immutable Laws book, the one law that really stood out to Christopher was the 2nd law, which is the Law of Category. It states that, “if you can't be first in the category, then set up a new category that you can be first.” Looking back, that law describes Category Design quite nicely. Christopher also brings up the idea of the importance of solidifying and codifying your ideas and defining them as a category, rather than just sharing new thinking without establishing it first. Because it leaves others the chance to improve upon it and move into the category before you, and by then you've lost the category despite being the actual first to think about it. Matt Johnson & Christopher Lochhead on Crossing the Chasm As for Crossing the Chasm, Christopher explains that the book presents a great framework for understanding how new markets in tech, and in these days, pretty much all digital-related markets. The book explains how new market categories develop. It has a standard kind of bell curve which introduces a non-obvious problem that anybody who's introduced a new tech category has experienced, but had no lens or way of understanding the concepts. On the side of the rising bell curve, you have the few innovators, followed by the slowly increasing number of early adopters. At the peak, you have the early majority, who mostly benefit from the experiments and not repeating the same mistakes as early adopters might have incurred. Then you have the downward slope, which features the late majority and the laggards who are late to the party. To hear more from Matt Johnson and the rest of the podcast, download and listen this episode. Bio Matt Johnson is a marketing agency founder, podcaster, and musician. He runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. Links Connect with Matt Johnson! PursuingResults.

Welcome to another episode of Crossing the Chasm. Jess Rimington joins us today. Jess has a unique perspective on our world and economy, questioning the way our world is organized and challenging us all to imagine something different. She is a small business owner and has held leadership positions in global organizations working to reshape how we work and to create new economies. With a collaborator, Jess has a new book coming out in August called Beloved Economies: Transforming how we work. In our conversation Jess provides a refreshing and exciting vision for living and working differently. Thanks so much for listening, enjoy the show!

In this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore's time assisting start-ups with Wildcat Venture Partners.    This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the critical writing of Escape Velocity that shaped my thinking in helping my clients with marketing strategies.  To have the opportunity to talk with him and also talk about concepts in my upcoming book groundswell.  Very grateful this is an episode that was intellectually stimulating and surreal at the same time.    Geoffrey Moore is a rare intellectual for the 21st century, having extensively researched a broad range of topics for his many published titles. Most recently, Moore has written The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, published by Penguin Random House. Moore is also a speaker and advisor for established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Geoffrey Moore's website: http://geoffreyamoore.com/   Audible: https://www.audible.ca/pd/Crossing-the-Chasm-Audiobook/B0722NSK4Q?qid=1660252185&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=b278ed0a-c3b2-4491-808c-7cb2190a487c&pf_rd_r=GXYFMRG9MER7YDGAW2WS   Twitter: https://twitter.com/geoffreyamoore? ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   LinkedIn: https://www.linkedin.com/in/geoffreyamoore

Welcome to another episode of Crossing the Chasm. In this episode, Richard York, professor in Sociology and Environmental Studies at the University of Oregon, joins me to discuss the state of the world. Richard's research and expertise has tremendous insights and implications for understanding the state of our world. He is a prolific author and has the unique ability to translate his deep knowledge in a way that is accessible to the public. On the show he discusses his perceptions, the role of education, the challenges we face, and his thoughts on how we can collectively meet the challenges we face. I am grateful for Richard talking with us and hope you enjoy the conversation. Thanks so much for listening – enjoy the show! https://sociology.uoregon.edu/profile/rfyork/

Welcome to another episode of Crossing the Chasm. In this episode I am joined by Noni Session, Executive Director of the East Bay Permanent Real Estate Collective (EBPRC). In our conversation Noni outlines how housing in our society is not working for everyone, a reality many people already know and experience, but then goes on to describe a different vision. The work she and others at EBPRC are doing challenges our conventional thinking and offers a different vision playing out in Oakland, California. Noni's vision and experience are inspiring and exciting. Thanks for listening and enjoy the show.

Geoffrey Moore, the author of numerous marketing books (including the all-time classic – Crossing the Chasm), discusses how COVID affected the Chasm and how SaaS companies should apply the blueprint to SMB and Enterprise target markets. He also speaks about Geoffrey's newest book, Zone to Win, written for later-stage technology companies. BIOGeoffery Moore is a best-selling author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, Gainsight, Google, and Splunk.TIMESTAMPS03:08 Crossing the Chasm in a few words08:10 COVID's effect on Chasm 11:02 Chasm's blueprint for SaaS companies 13:55 SMB vs Enterprise approach to Chasm15:27 Case Study19:58 Geoffrey's most important booksSeason B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

Jamal Reimer is the Founder of Mega Deal Secrets. Brandon Fluharty is the Founder of Be Focused. Live Great. Ian Koniak is the Founder & President of Ian Koniak Sales Coaching. This is an audio excerpt from a 3-part webinar series, Earning 7-Figures. In part 1, we talk about crossing the chasm from earning 6-figures to 7-figures. Resources mentioned in the episode: Show Notes Page  Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

In this episode Matt and Dr. Ben interview author, speaker, and marketing expert Geoffrey Moore.Learn more about our sponsor:www.ProspectBoomerang.comSign up for our newsletter:www.BrokerpreneurPodcast.com

Welcome to the first interview episode of Crossing the Chasm. Jessica Alvarez Parfrey, Executive Director of Transition USA, is the perfect guest to kick off this podcast. Jessica has keen insights on what ails society, as well as provocative, inspiring thoughts on how to make the world more just and livable. Transition US is the official hub of Transition Towns and seeks to regenerate society through collaborative efforts aimed at overcoming the challenges posed by climate change, resource depletion and economic instability. Thanks for tuning in and we hope you enjoy the conversation!

Welcome to Crossing the Chasm, a new podcast that explores the gap between where we are and where we want to be. In this preview episode, host Brian Petersen welcomes Dan and Cody to chat about where the name for this podcast came from, potential future guests, and what listeners might expect in the episodes to come. We look forward to where this podcast might go and appreciate you joining us in this new project. Thanks for listening!

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Richard and Shawn Wang discuss how technologies "cross the chasm" from early adopters to mainstream.

On May 18th, 2010, someone made a purchase that changed the world. Did this purchase involve a tract of land for a future hospital, library, or regional park? Nope. They bought a pizza. Actually two of 'em. And what made these two pizza pies so special? Well, sit back and listen to a story called, “Tinkerbell's Light.”

Whether you're a current Catalyst Health Network member, interested in joining Catalyst or a patient with questions, visit our website for more details on how Catalyst is working to improve practice results and patient outcomes through the power of Advanced Primary Care. Follow Catalyst on Social!LinkedInTwitterFacebookInstagram

A good assistant is simply heaven-sent, a remote assistant moreso. A virtual assistant provides various services to entrepreneurs or businesses from a remote location. From digital marketing tasks, scheduling appointments and managing events to personal errands. You can make a virtual assistant do almost anything. Jamie Jay, the CEO and Founder of Bottleneck Distance Assistance believes that virtual assistants, or distant assistants, can make your life easier - you have more time to do the things you're great at while delegating the nitty-gritty tasks.In this episode of The New Nomad, Jamie joins our hosts, Andrew Jernigan and Allen Koski in discussing what a blessing a great distant assistant is to business owners.Our three nomads also tackled the things to consider when hiring one especially the cost and the skills as the ways in which a VA can help you and your business are as unique and diverse as the individual VAs are themselves. So if you are thinking of hiring one (or you already have one), this is an episode you don't ever want to miss.[5:53] The pandemic's effect on outsourcing remote assistance[8:11] Delegating tasks so you can lead with kindness[13:42] The shift from a an office cubicle to working on the go[17:49] Transactional relationship vs a long-term partnership[19:28] Thinking differently is essential to advancement[22:07] Why hiring assistance from other countries is a win-winJaime Jay is the founder and CEO of Bottleneck Distant Assistants. Jaime has been sourcing Dedicated Distant Assistants from the Philippines since 2006. His provocative point of view is the foundation for this company – “Is your job getting in the way of you doing your best work?”.Jaime is the author of 'Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business the Right Way'. This book was written for business leaders, managers and entrepreneurs to help generate a sustainable business model and explores the intersections of culture, leadership, systems, processes, recruiting and hiring.He also enjoys spending time with his wife Sara and their dog Nikita, playing hockey, traveling, boating, playing guitar and country music.Jaime Jay Links:LinkedIn: https://www.linkedin.com/in/jaimejay/Twitter: https://twitter.com/BottleneckDAWebsite: https://bottleneck.online/Follow Insured Nomads at:Instagram: @insurednomadswww.insurednomads.com