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Claude Silver is on a mission to bring more humanity into the workplace. As the world's first Chief Heart Officer at VaynerX, she partners with CEO Gary Vaynerchuk to drive their success and redefine what leadership looks like. Instead of striving for perfection, Claude reminds us that the real power lies in showing up as ourselves. Her debut book, Be Yourself at Work, makes a bold case that authenticity and empathy aren't soft skills… they're the strongest tools we have. Today, Claude shares how she learned to lead with heart, listen with intention, and create cultures where people don't just fit in, they belong. From her early lessons in self-discovery to her role guiding teams around the world, Claude opens up about the road to self-awareness, the courage to be vulnerable, and the practical ways we can all lead with compassion and purpose. My friends, if you've ever felt like you had to hide part of yourself to succeed, this conversation is for you. You'll leave reminded that kindness is strength, authenticity is freedom, and the best way to lead others is by being fully yourself.
Claude Silver, Chief Heart Officer at VaynerX, author of Be Yourself at Work, speaker, and mentor, joins me on the latest Business Minds Coffee Chat. Claude has become a trusted voice on emotional intelligence, heart-centered leadership, and the power of authenticity in the workplace. She's been featured in popular media outlets including The New York Times, Forbes, and The Wall Street Journal.
In this episode of OnBase, host Chris Moody sits down with Jasmeet Sawhney to explore what it means to lead marketing in an AI-driven world. Jasmeet shares his unconventional journey from engineer to marketing executive, emphasizing how technical fluency and creativity are now inseparable in leadership roles.They dive deep into the evolving responsibilities of marketing leaders, how AI is reshaping strategy, execution, and team structures, and why the biggest risk is failing to evolve. From scaling personalization to rethinking attribution and ROI, Jasmeet offers a candid and forward-looking perspective on how leaders can guide their teams through this transformation.This episode is a must-listen for marketing, sales, and business leaders navigating the AI revolution and seeking actionable insights for long-term success.Key TakeawaysAI is no longer optional: AI is no longer a buzzword, it's a business necessity. Marketing leaders must integrate it across every function, from data analytics to customer engagement.Leadership must get technical: Future marketing leaders can't avoid data or tech. Understanding AI, automation, and analytics is critical for setting effective goals and strategies.Don't just hire AI experts, build internal fluency: Instead of creating isolated “AI teams,” leaders should train and empower existing staff to integrate AI into daily workflows.Personalization at scale is the new standard: AI enables hyper-personalization down to the stakeholder level, not just the account level. This is where real competitive advantage lies.Measure what matters: AI offers new opportunities to track touchpoints across the customer journey, finally making ROI and attribution measurable with greater accuracy.Change requires courage: Creativity, experimentation, and risk-taking are essential to unlocking AI's potential, leaders must champion innovation even when outcomes are uncertain.Quotes“This is the biggest opportunity of our generation. If we don't leverage AI, that's what's really at stake.”Tech RecommendationsClaude (Anthropic) – For content creation and ideation.Veo (Google LLM) – For AI-driven media and video content.Lovable – For AI-powered design support.Figma – For creating lightweight AI agents and workflows.Resource RecommendationsBook:Nexus: The History of Information Networks by Yuval Noah HarariPodcast:Marketing Against the Grain by HubSpotShout-OutsMohanbir Sawhney, Northwestern University - Kellogg School of Management – mentor and thought leader in marketing innovation.Dharmesh Shah, Co-founder & CTO of HubSpot – admired for bridging strategy, culture, and technology.Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia – inspiration for fearless creativity and constant evolution.About the GuestJasmeet is a marketer with deep roots in technology, data analytics, and AI. He is currently Global Head of Marketing at Axtria. Earlier, Jasmeet was CEO of YibLab, which was one of the fastest growing marketing technology and solutions providers, ranked Top 50 among the fastest growing companies in NJ. Jasmeet has 20+ years of experience building and scaling marketing operations for both small and large companies. He is an investor, advisor, and mentor to multiple firms, and has received several company and individual awards - Inc. 500, Deloitte 500, Crain's Fast 50, SmartCEO Future 50, Red Herring, NJBiz Business of the Year, Top CMO, and Forty Under 40, among others.Connect with Jasmeet.
Avery Akinini, CMO of VaynerMedia, reveals the playbook behind the agency's massive scale and evolution. Avery shares the mantra: "9.8 times out of 10, we will figure it out," emphasizing that you must stretch yourself to unlock big opportunities. Learn the "clouds and the dirt" operational strategy, the necessity of rapidly pivoting your teams (from Web3 to AI) , and the essential skill needed to get the CFO's buy-in. Avery also discusses her personal evolution from a perfectionist to an inspirational leader of 200+ people.
Claude Silver is the Chief Heart Officer at VaynerX and partners with CEO Gary Vaynerchuk to drive their success. Claude has earned Campaign US's Female Frontier Award and AdWeek's Changing the Game Award and is a sought after speaker at companies including Meta, Google, US Government agencies, and the US Armed Forces. She has been featured in The New York Times, Forbes, and The Wall Street Journal, and she is the author of the book, “Be Yourself at Work.” I hope you enjoy learning from Claude Silver today. In this episode we discuss the following: Claude repeatedly found herself in unhealthy, codependent relationships, and it wasn't until her brother told her that she was living in a pretty prison, followed by a therapist insisting she attend Codependents Anonymous, that Claude began to understand the pattern: she was losing herself by centering her identity around others. Through six years in Codependence Anonymous, Claude learned some powerful lessons: Empathy needs boundaries. You can't change others—only yourself. We each have the agency to steer our own life. It's okay to take up space and be big in the room. We don't have to shrink so someone else can feel better.
What would change if every leader brought their whole heart to work?Marc sits down with Claude Silver, Chief Heart Officer at VaynerX and the force of empathy behind Gary Vaynerchuk's global company, to celebrate the launch of her debut book Be Yourself at Work. Claude opens up about the years-long journey of writing it, how she overcame self-sabotage, and why patience—not pressure—is the real superpower of sustainable leadership.Together, they explore how fear and “fake urgency” have hijacked workplace culture, and how reconnecting to our hearts can transform not only how we lead but how we live. Claude shares her raw stories—from a 93-day wilderness expedition that redefined her resilience to the rituals she uses daily to “clean her mind.”Timestamps:00:00 — Who is Claude Silver? From Chief Heart Officer to lifelong learner02:00 — The calm before launch: why release day felt peaceful, not pressured04:30 — Dancing with self-sabotage and learning to finish what you start06:45 — Why writing her first book wasn't a dream—it was a challenge08:00 — The real reason she wrote Be Yourself at Work12:00 — How fear and fake urgency drive workplace burnout15:30 — Gen Z, empathy, and the next evolution of work culture17:30 — Rituals that create real connection at work19:30 — Why vulnerability builds belonging and trust22:00 — Claude's 93-day Outward Bound experience—learning true resilience28:00 — Nature, humility, and the power of paying attention30:00 — What it means to “clean your mind” daily34:00 — Mental nutrition: being intentional with what you consume36:00 — What Claude hopes readers take from her book38:00 — A message to her late grandmother—and to all of us: “You did it. You believed in yourself.”****Release details for the NEW BOOK. Get your copy of Personal Socrates: Better Questions, Better Life Connect with Marc >>> Website | LinkedIn | Instagram |*Special props
#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this conversation, Adam Posner and Claude Silver discuss the importance of heart-first leadership and the need for workplaces to prioritize emotional intelligence, authenticity, and self-awareness. Claude shares insights from her upcoming book, 'Be Yourself at Work,' emphasizing the role of kindness and empathy in fostering a positive workplace culture. They explore the impact of COVID on employee dynamics, the significance of mentorship, and practical tools for building trust and collaboration within teams. The discussion highlights the ROI of kindness in business and the necessity of creating environments where employees feel valued and engaged.Takeaways- Claude Silver is the world's first Chief Heart Officer at VaynerX.- COVID prompted Claude to write her book, 'Be Yourself at Work.'- Self-awareness is crucial for personal and professional development.- Authenticity in the workplace enhances connection and performance.- Workplace culture is defined by the vibe and energy of interactions.- Emotional optimism is the belief that things can improve.- Empathy is essential for effective leadership and team dynamics.- Kindness in the workplace leads to higher employee retention.- Practical tools like appreciation circles can enhance team morale.- Leaders should focus on creating a culture of trust and collaboration.Chapters00:00 Introduction to Heart-First Leadership03:06 The Impact of COVID on Work Culture06:00 Self-Awareness as a Leadership Superpower08:54 The Role of Authenticity in the Workplace11:54 Scaling Heart-Centered Leadership14:52 Defining Company Culture17:45 Emotional Optimism and Bravery20:53 Empathy and Care in Leadership23:46 The ROI of Kindness in Business25:28 Emotional Intelligence in the Workplace26:34 Tactical Empathy and Practical Tools28:21 Overcoming Imposter Syndrome30:37 Running on Calm: Frameworks for Leaders32:57 Assessing Human Skills in Recruitment34:36 The Seven Rules of Team Citizenship37:30 Leading with Authenticity39:18 The Target Audience for 'Be Yourself at Work'39:53 Optimism in Workplace Culture42:03 Defining Success Through Generosity
In a digital world where 85% of young adults get their news from social media but only 5% trust it, brands face an unprecedented challenge: building credibility in an algorithm-driven landscape. In this episode, we're joined by Casey Madsen of Vayner, who breaks down insights from their latest research on the state of PR, content, and consumer trust. We discuss how “earned media” and influencer storytelling have merged, why only 29% of brand leaders feel their voice is consistently authentic, and what marketers must do to earn real attention in 2026 and beyond. Whether you're leading a comms team or just starting your marketing career, this episode unpacks the evolving intersection of credibility, creativity, and connection in the attention economy.Key Takeaways:// Credibility Crisis: With only 5% of social media users fully trusting the content they see, brands must focus on transparency, consistency, and community-driven storytelling to rebuild trust.// The Overlap of PR and Social: The walls between traditional PR and social storytelling are gone — teams must now think like creators, not just communicators.// Authenticity Gap: Only 29% of brands believe their voice is truly consistent. The fix? Align every piece of content with your brand's values, tone, and long-term mission.// The Rise of Earned Attention: As paid reach declines, the brands that win will be those who earn engagement through relevance, not repetition.// New Skills for the Modern Marketer: The next generation of communicators needs to be data-driven, platform-native, and emotionally intelligent, blending creative instinct with analytical insight.// Career Advice for Emerging Talent: Focus on mastering storytelling, speed, and strategy — the three currencies of credibility in the modern media landscape.Download the Report: HEREConnect with Casey: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
What does it really take to become unshakable - mentally, emotionally, and in business?For Gary Vaynerchuk, serial entrepreneur and CEO of VaynerX, it started with fear. Growing up an immigrant in a small New Jersey home, he battled the constant anxiety of losing his parents. That fear became fuel. Today, Gary is one of the most influential voices in entrepreneurship, and a leading advocate for emotional strength, self-awareness, and detachment from external validation.Gary and I unpack how early trauma shaped his resilience, how he stays grounded while operating billion-dollar ventures, and why chasing admiration is the surest way to lose yourself.Timestamps:00:00 – Introduction & Childhood Fear01:19 – Taking Responsibility in Life01:44 – Gary Vee's Daily Life Post-COVID05:16 – Fatherhood & Work-Life Balance08:51 – Roots, Immigrant Backgrounds & Drive12:06 – Emotional Intelligence & Detachment from Material Validation14:18 – Thriving in Adversity & Emotional Strength16:20 – Childhood Fear as a Superpower19:54 – Trauma, Adversity & Growth23:32 – Taking the Wheel of Your Life27:59 – Spirituality & Oneness32:30 – Gratitude & Practical Life Lessons35:26 – Growth, Loneliness & Imposter Syndrome36:53 – Empathy, Perspective & Closing ThoughtsLike this episode? Leave a review here: https://ratethispodcast.com/commondenominatorCommon Denominator PodcastWebsite: https://moshepopack.com/podcast/YouTube: @mpopackInstagram: https://www.instagram.com/mpopackFacebook: https://www.facebook.com/MoshePopackNewsletter: https://moshepopack.com/newsletter/
On this Live Greatly podcast episode, Kristel Bauer sits down with Claude Silver, Chief Heart Officer at VaynerX and the author of Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart. Tune in now! Key Takeaways From This Episode: The importance of self-awareness Being able to be authentic at work The importance of knowing what is not work appropriate A look into Claude's book, Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart Leadership tips ABOUT CLAUDE SILVER: Claude Silver is on a mission to revolutionize leadership, talent, and workplace culture. She is the world's first Chief Heart Officer at VaynerX and partners with CEO Gary Vaynerchuk to drive their success. She is the author of Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart (Harper Business; October 28, 2025). Silver has earned Campaign US's Female Frontier Award and AdWeek's Changing the Game Award and she electrifies audiences at national and international conferences and at organizations, including Meta, Google, US Government agencies, and the US Armed Forces. She has been interviewed on dozens of podcasts and featured in The New York Times, Forbes, and The Wall Street Journal. Silver lives in New Jersey with her wife and two young children. Connect with Claude Order Claude's book: https://www.amazon.com/Be-Yourself-Work-Groundbreaking-Standing/dp/0063392437 Website: https://www.claudesilver.com/ Linkedin: https://www.linkedin.com/in/casilver/ Instagram: https://www.instagram.com/claudesilver/?hl=en About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to "Live Greatly" while promoting leadership development and team building. Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co Follow Kristel Bauer on: Instagram: @livegreatly_co LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions. Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations. They have not been evaluated by the food and drug administration. Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests. Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content. Always consult your physician for recommendations specific to you.
In this episode of Transform Your Workplace, host Brandon Laws sits down with Claude Silver, Chief Heart Officer at VaynerX and author of Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart. Together, they unpack what it really means to lead with humanity in today's workplace. Claude shares stories from her own journey—from leaving a two-decade advertising career to building one of the most human-centered cultures in business—and offers practical wisdom for leaders who want to foster authenticity, connection, and belonging on their teams. Listeners will come away inspired to lead with heart, embrace imperfection, and create workplaces where people can show up as their true selves. Key Timestamps [00:02:00] Claude's bold career pivot and how she discovered her calling as Chief Heart Officer [00:04:30] The truth about workplace conformity and why authentic leadership is a competitive advantage [00:06:00] A pivotal moment at VaynerX that showed the power of inclusion and belonging [00:08:00] How leaders can help their people see their potential by moving ego to the back seat [00:11:00] The link between authenticity, trust, and happiness at work [00:13:00] The hidden cost when employees feel the need to "shrink" instead of being themselves [00:15:00] Claude's concept of emotional optimism and how optimism, bravery, and efficiency fuel resilient teams [00:19:00] Practical tools to stop workplace anxiety and get grounded in the moment [00:24:00] The difference between fitting in and belonging—and how leaders can help people claim their space [00:27:00] Why humility is the foundation of effective leadership [00:30:00] How imperfection and vulnerability build real trust [00:33:00] Collective vulnerability as a cultural agreement for authenticity [00:36:00] The hardest part of heart-centered leadership and how Claude continues to grow in clarity [00:38:00] The biggest mindset shift in leadership—seeing through the lies we tell ourselves [00:40:00] Rediscovering emotional intelligence as a leadership superpower [00:41:00] The real ROI of bringing humanity into the workplace A QUICK GLIMPSE INTO OUR PODCAST Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders." About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more Connect with Brandon Laws: LinkedIn Instagram About Connect with Xenium HR: Website LinkedIn Facebook Twitter Instagram YouTube
The New York Times isn't just a newspaper; it's a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That's why in this episode, we're taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while staying relevant.About our guest, Avery AkkineniA pioneer in digital marketing and emerging tech, Avery Akkineni spearheads brand strategy, content, events, and communications as Chief Marketing Officer at VaynerX.In seven years at Vayner, Avery has catalyzed exponential growth by launching new companies and leading international expansion. She built VaynerMedia APAC from the ground up to over 150 employees in two years, opened key Asia Pacific markets like Singapore, Bangkok, Sydney, and Tokyo. During her tenure, VaynerMedia APAC was awarded Marketing Interactive's Agency of the Year. In 2021, Avery founded Vayner3, an innovation consultancy focused on emerging technologies like AI and Web3. Under her leadership, Vayner3 achieved significant industry acclaim; she was named an Ad Age Web3 Trailblazer, and an AI Thought Leader by Business Insider. Her proven ability to identify and leverage leading-edge channels to drive growth for Vayner and her brand partners has landed Avery advisory roles including Salesforce's AI Council, Meta's Creative Council, TikTok's #ForYouCollective, Tracer's Advisory Board, and with a weekly marketers podcast on CoinDesk (GenC).Based in Miami, FL overseeing VaynerX's local office, Avery continues to push boundaries in marketing. She is a sought-after speaker on modern marketing and digital innovation, who empowers teams and companies to embrace new opportunities. She also serves on the Board of Peace Players, an organization using the power of sport to build peaceful and thriving communities.What B2B Companies Can Learn From The New York Times:Build credibility into daily routines. The New York Times succeeds because it has become a trusted part of people's everyday habits. For B2B brands, the lesson is to earn that same consistent place in your audience's workflow. As Avery explains:“To me, the credibility of The New York Times is why I want to check there first and understand their point of view. What are the big stories of today.” When buyers trust your perspective enough to seek it daily, your brand moves from optional to indispensable.Use gamification and surprise to drive engagement. NYT didn't just sell news—it made puzzles, games, and even cooking content part of its brand fabric. That levity created stickiness. Avery puts it this way: “The New York Times integration with their incredible games has really helped drive up that frequency… I play with my friends, everybody shares their scores… and I think that really drives up that frequency and user adoption and makes The New York Times even more relevant.” In B2B, “serious” brands can still add fun, surprise, or delight to deepen connection and engagement.Pick your moments and move fast. The Times doesn't try to beat TikTok on breaking news—it chooses credibility as its edge, while still responding with speed when it matters. Avery notes:“You don't need to have a thought on everything. You have a thought on certain things—what matters for you and, as a brand, what matters for your consumers. Either we're part of the conversation or we're not.” For B2B, that means defining the moments where your voice is essential, and showing up quickly with relevance and confidence.Quote“ You don't need to have a thought on everything. You have a thought on certain things—what matters for you and as a brand, what matters for your consumers. Either we're part of the conversation or we're not.”Time Stamps[00:55] Meet Avery Akkineni, Chief Marketing Officer of VaynerX01:05 Why The New York Times?01:53 The Role of CMO at VaynerX02:42 Gary Vaynerchuk's Influencer09:51 Behind-the-Scenes of NYT25:58 B2B Marketing Lessons from NYT38:35 Final Thoughts and TakeawaysLinksConnect with Avery on LinkedInLearn more about VaynerXAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this special episode of Change Wired, I sit down with Claude Silver, the world's first Chief Heart Officer at VaynerX, to celebrate the launch of her new book, Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart.Together, Angela and Claude unpack how to build cultures of belonging -where people don't just fit in, they flourish.
In this episode, host Marcus Aurelius Anderson sits down with Claude Silver, the world’s first Chief Heart Officer at VaynerX and author of "Be Yourself At Work." Together, they explore the power of authentic leadership, building resilient workplace cultures, and the importance of empathy and self-awareness in professional growth. Episode Highlights: [0:49] Introduction to Claude Silver and her role as Chief Heart Officer at VaynerX [13:14] Claude discusses fear, insecurity, and authenticity in the workplace [13:72] Shifting leadership paradigms: trust, vulnerability, and communication [14:26] Building resilience through adversity and the value of transparent feedback About Claude Silver:Claude Silver is the Chief Heart Officer at VaynerX, where she partners with CEO Gary Vaynerchuk to cultivate a people-first culture. With over a decade in her unique role, Claude is recognized for pioneering empathetic leadership and fostering environments where individuals can thrive by being their authentic selves. She is the author of "Be Yourself At Work," a book dedicated to empowering individuals and teams to lead with heart, courage, and vulnerability. Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.See omnystudio.com/listener for privacy information.
What does it mean to lead with heart? In this episode of The Future of Teamwork, Dane Groeneveld interviews Claude Silver, Chief Heart Officer at VaynerX and author of Be Yourself at Work, about how empathy, presence, and trust became the foundation of her leadership philosophy. Claude shares her perspective on the importance of going toward fear, why “culture fit” should be replaced with “culture add,” and what it takes to build truly resilient teams. This episode is a masterclass in how empathy, honesty, and shared responsibility can transform workplaces into thriving, human-centered communities.
IN EPISODE 247:There's nothing wrong with showing some emotion at work - as long as we do it right. In Episode 247, Claude Silver, the Chief Heart Officer at VaynerX, talks about the importance of emotional expression in the workplace. We discuss why showing up authentically can lead to a more human and productive work environment. Claude introduces three pillars of emotional engagement: emotional optimism, emotional bravery, and emotional efficiency, and emphasizes the significance of good citizenship within teams. ABOUT CLAUDE SILVER: Claude Silver is the Chief Heart Officer at VaynerX where shepartners with CEO Gary Vaynerchuk to drive their success. She's the recipient of several awards, including AdWeek's "Changing the Game Award," and has helped organizations like Meta, Google, and the US Armed Forces improvetheir talent and workplace culture. Claude is the author of Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart.
"When you have trust, sky's the limit. When you have trust, that's when you're gonna build resiliency."In this episode, Bradley Hamner sits down with Claude Silver, the world's first Chief Heart Officer and the number two executive at VaynerX to Gary Vaynerchuk. Claude shares her unconventional journey from New York to Santa Fe to San Francisco, London, and back to New York, and how these experiences shaped her approach to leadership and human-centered business culture.As the author of the forthcoming book "Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart," Claude debunks the myth that authenticity is a weakness in the workplace and shares practical insights on building psychologically safe, high-performing teams.Key Topics Discussed:Claude's Origin Story.Building Authentic Workplace Culture.Leadership and Vulnerability.Hiring for Culture Fit.Performance and Empathy.Remote and Hybrid Work Considerations.Connect With Claude SilverGet your copy of Claude's new book, "Be Yourself At Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart" at https://beyourselfbook.com/Email: claude@claudesilver.comWebsite: ClaudeSilver.comConnect With UsGet the newsletter every Friday: https://BlueprintOS.com/assets Subscribe on YouTube for video episodes: https://www.youtube.com/@_abovethebusiness New episodes drop every Monday & Friday.If you found value in this episode, share it with just one other business owner who might benefit. Remember—building a community happens one person at a time. Subscribe, like, and comment with your biggest takeaway from this episode!Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media...
In Part Two of Clint's conversation with Claude Silver, Chief Heart Officer at VaynerX, they discuss how empathetic leadership can drive culture, performance, and the bottom line. Claude shares how to create trust in flat organizations, why feedback is about connection (not correction), and what it really means to lead with heart. Plus, the pair explore how to scale emotional intelligence in a rapidly changing world. This is the second part of a two-part conversation.
In this episode, Clint sits down with Claude Silver, Chief Heart Officer at VaynerX, to explore what it means to bring humanity, empathy, and emotional optimism into leadership. Claude shares her remarkable journey from struggling with dyslexia and finding herself through Outward Bound, to working in advertising around the world and becoming a purpose-driven leader. Along the way, she unpacks the power of trust, vulnerability, and authentic connection in the workplace. This is the first part of a two-part conversation.
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia and Creator/CEO of VeeFriends. In this special episode Gary speaks about his career story, tips on how to create long lasting partnerships, how to use intuition to maximize success, overcoming adversity, and much more! This episode was filmed at Yaamava' Resort and Casino at San Manuel in front of a live audience of team members.
Why This Episode Is a Must-Listen Are you looking to build a business that goes beyond ideas and actually creates impact? This episode of Inspired Money explores the realities of entrepreneurship, demystifying the process of turning inspiration into innovation, and then into profit. Our all-star panel peels back the layers on what it really takes to validate concepts, build recognizable brands, secure funding, and achieve sustainable growth. Whether you're an aspiring entrepreneur or a seasoned business leader, you'll come away with actionable insights and fresh motivation. Meet the Expert Panelists Ilana Golan is a serial entrepreneur, investor, and international keynote speaker who founded Leap Academy, one of the fastest-growing private companies in America. A former Israeli Air Force commander and the first woman to train all F‑16 pilots, she has scaled startups to $15M in annual revenue, contributed to a $300M exit, and inspires audiences worldwide with her insights on entrepreneurship, career reinvention and the future of portfolio careers. James Orsini is the President of Startup Operations at VaynerX, working alongside Gary Vaynerchuk to help grow and scale the company's portfolio of ventures. With decades of executive experience in finance, operations, and agency leadership, he specializes in building systems that transform entrepreneurial ideas into thriving businesses. Nikki Estes is a serial entrepreneur, co-founder of iCG Pay (acquired by CSG Forte), and CEO of Market Me More, where she helps B2B and tech companies scale through strategic marketing, sales optimization, and technology-driven solutions. As the founder of Top Voices Unite and a recognized LinkedIn Top Voice, Nikki has built a collaborative platform that amplifies thought leaders, fosters high-impact partnerships, and inspires professionals to grow and lead with purpose. Key Highlights Early Validation Is Everything Ilana Golan reveals why quickly testing ideas and embracing direct customer feedback is essential for success. Sharing a personal story, she emphasizes, “You want to create an MVP, but don't get attached—write it in pencil because you might need to erase it and pivot based on what your customers actually want.” Personal and Business Brands Belong Together Nikki Estes and Ilana both highlight the increasing importance of building a strong, authentic personal brand alongside your business brand, especially in today's digital-first world. Nikki explains her approach: “It's almost necessary for the brand leader to stand up and talk about what they do. People want the voice behind the company.” Funding Wisely: Bootstrap First, Raise Later James Orsini and Nikki both offer practical advice for entrepreneurial finance. “Don't squeeze the baby too tight,” James warns, underscoring the value of securing a credit line before giving away equity. Nikki describes how bootstrapping taught her the discipline that later fueled growth. Sometimes self-funding is the best teacher. Resilience and Purpose Drive Growth Ilana and Nikki discuss how setbacks can plant the seeds for future triumphs, and why purpose is the ultimate secret weapon against burnout. In Ilana's words, “Sometimes your biggest challenges are exactly the fuel that you need… your strongest ‘why' will keep you moving forward.” Call-to-Action Here's my challenge for you this week: take one concrete step toward your idea. It could be writing out your business model on one page, reaching out to someone in your network for feedback, or even setting aside time to research your market. Commit to taking just one step. Because the difference between a dream and a business is the action you take today. Find the Inspired Money channel on YouTube or listen to Inspired Money in your favorite podcast player. Andy Wang, Host/Producer of Inspired Money
Being scrappy wasn't just a choice for Gary ‘Vee' Vaynerchuk; it was his only way forward. After years of growing his family's wine business, he was left with nothing of his own. With no money to rent an office or hire employees, Gary leveraged his grit, relationships, and opportunities to launch VaynerMedia. Overcoming the financial, mental, and emotional hurdles of entrepreneurship, he built his company into a multi-million-dollar media empire. In this episode, Gary joins Ilana to reveal the mindset and strategies you need to overcome obstacles and build your own multi-million-dollar business. Gary Vaynerchuk, famously known as GaryVee, is a serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia and VeeFriends, and a six-time New York Times bestselling author. Recognized as one of the most forward-thinking minds in business, culture, and the internet, Gary helps brands stay ahead by spotting trends early. In this episode, Ilana and Gary will discuss: (00:00) Introduction (01:40) VaynerMedia's Scrappy Beginnings (06:56) Why Businesses Fail Financially (10:01) Navigating Tough Business Days (17:21) The Risk of Over-Transparency in Leadership (19:44) Dealing with Failure and Public Ridicule (22:10) GaryVee's Dream of Owning the New York Jets (26:06) The Role of DNA and Accountability in Success (28:35) Finding Joy in Entrepreneurship (31:02) How to Build a Personal Brand as an Employee (32:30) Empowering Employees with Honest Feedback (34:27) Embracing Change and Executing Relentlessly Gary Vaynerchuk, famously known as GaryVee, is a serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia and VeeFriends, and a six-time New York Times bestselling author. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Recognized as one of the most forward-thinking minds in business, culture, and the internet, Gary helps brands stay ahead by spotting trends early. Connect with Gary: Gary's Website: garyvaynerchuk.com Gary's LinkedIn: linkedin.com/in/garyvaynerchuk Resources Mentioned: Gary's Book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World: https://www.amazon.com/Day-Trading-Attention-Actually-Social/dp/0063317591 GaryVee: From Earning $2 an Hour to Running a $350M Digital Empire: https://podcasts.apple.com/us/podcast/garyvee-from-earning-%242-an-hour-to-running-a/id1701718200?i=1000689595539 Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you're building a business, a brand, or a life — this one's for you.
Gary Vaynerchuk is the Chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends, and a 6x New York Times bestselling author. Outside of his businesses, “GaryVee” has spent the last decade pioneering the practice of building a personal brand online through his original content.—Get sent fresh leadership interviews, articles, stories, and events every Friday at: https://real-leaders.com/subscribe
Matthew Garcia is the President of The Sasha Group. The Sasha Group is a VaynerX company founded in 2019, infused with entrepreneurial DNA and built by folks with decades of Fortune 500 expertise. They teach, guide, and execute present-day brand building for ambitious businesses of all sizes to unlock meaningful growth. In a world that's constantly changing, they build brands that win hearts in their vision of a future full of beloved brands. In addition to marketing services, their education products provide knowledge, tactics, and strategies to business leaders through in-person and virtual events and weekly content delivery. They also offer consulting packages to guide businesses through their journeys with their expertise and network.
What does it really take to reinvent yourself, build a successful career, and create opportunities instead of waiting for them? Maha Abouelenein knows firsthand.In Episode 143 of THE POWER OF RE:INVENTION, host Kathi Sharpe-Ross is joined by Maha Abouelenein, a strategic communication expert, best-selling author, and entrepreneur with more than three decades of experience working with some of the world's most recognized brands. As CEO and Founder of Digital and Savvy, a global communications firm with offices in the U.S. and UAE, Maha has helped Google, Netflix, VaynerX, high-profile CEOs, and major global organizations craft their message, build credibility, and transform their communications strategies.But Maha's career isn't just about high-stakes deals and global campaigns—it's about resilience, self-reliance, and the ability to start over at any stage of life. She shares her journey of moving from Minnesota to Egypt at 27 with no network, figuring it all out, and building a name for herself in the Middle East. Then, at 50 years old, when the pandemic hit, Maha made the bold decision to leave Dubai within 24 hours and move back to the U.S.—this time with no job, no connections, and no guarantees.Maha dives deep into the power of confidence, the reality of creating your own opportunities, and why waiting to “feel ready” is the biggest mistake people make. She also shares insights from her USA TODAY best-selling book, The Seven Rules of Self-Reliance, which outlines strategies for building confidence, mastering personal branding, and taking control of your future.This episode is packed with real talk about Reinvention, from pivoting careers to navigating cultural identity, from networking the right way to understanding why self-reliance is the foundation of success.If you're looking for practical advice on how to take charge of your career, build a powerful personal brand, and unlock new opportunities, this is the episode for you.Key Takeaways:Reinvention is possible at any age and any stage—you just have to be willing to put in the work.Confidence isn't a prerequisite—it's a result of taking action.You don't wait for opportunities—you create them.Self-reliance is the foundation of personal and professional growth.Maha's LinkedIn: https://www.linkedin.com/in/maha-abouelenein/details/experience/Maha's Instagram: https://www.instagram.com/mahagaber/?hl=enDigital & Savvy: https://digitalandsavvy.com/Maha's Personal Website: https://www.mahaabouelenein.com/Order Your Own Copy of Seven Rules of Self-Reliance: https://a.co/d/gZMFCPjTHE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.comIG: https://www.instagram.com/kathisr_chief_reinventor/FB: https://www.facebook.com/kathi.sharpeross/LinkedIn: https://www.linkedin.com/in/kathisharpeross Twitter: https://twitter.com/ReinventionExch
Thank you Peoplevine for sponsoring this episode. Peoplevine is trusted by the best brands in the members club business. Book a free demo to see why at peoplevine.com.Today's guests are David Rodolitz and Gary Vaynerchuk, co-founders of VCR Group, a hospitality company operating concepts such as Flyfish Club, Ito, and Little Maven in New York and Las Vegas. Flyfish Club, which opened in September 2024, is the world's first blockchain-based members club focused on fine dining. In this conversation, we dove into the details of what it's like to build a hospitality group in one of the most competitive markets in the world (NYC). What I enjoyed most about this conversation is their forward-thinking perspectives when it comes to hospitality, especially in the fine dining space. We also talked in depth about the private members club landscape in New York and entering the space as a young hospitality group.Gary Vaynerchuk, AKA Gary Vee, is a serial entrepreneur and leads VaynerMedia, VaynerX, and VCR Group. In 2014, Gary co-founded Resy and sold it to American Express in 2019 and is also an early investor in notable companies such as Facebook, Twitter, Tumblr, Uber, Coinbase, Slack, and more. David Rodolitz is a NYC hospitality veteran and a co-founder of VCR Group. Prior to founding VCR Group, David was a founding partner of Empellon, a group of restaurants in NYC.To learn more about VCR Group's restaurants, click hereConnect with Gary and David on InstagramConnect with The Stanza on InstagramSubscribe to the newsletter for the full experience.Interview Highlights:The business of a fine dining members club in NYCRestaurants as part of placemakingContrarian thinking in hospitalityThe reality of running restaurantsCompeting in the NYC restaurant & private club market as a young companyThe future of private clubs in NYC & taking cues from London club cultureLongevity in the restaurant businessHow to handle negative reviewsHow would you invest in hospitality?Advice for aspiring hospitality entrepreneurs
Tyler Schmitt is the Vice President of Core Relationships at VaynerX, where he has been a key figure for over a decade. His career at VaynerX has spanned transformative shifts in the digital landscape, including the rise of social media and the integration of AI in content creation. Tyler's leadership philosophy emphasizes trust and empowerment, aligning with his belief that the best leaders create opportunities and allow their teams to thrive.A graduate of Pennsylvania State University, Tyler has also served as General Manager at ONE37pm, overseeing content operations and team growth. Earlier in his career, he worked closely with Gary Vaynerchuk as part of the Office of the CEO, managing relationships and contributing to projects across web3, gaming, and esports. His involvement in initiatives like Gary Vaynerchuk's K-Swiss partnership highlights his ability to manage complex collaborations.Tyler's story is one of adaptability, patience, and a relentless drive to push boundaries, making him a key figure in the ever-evolving world of digital marketing and leadership.Let me know if you'd like to refine this further! Connect with Tyler Schmitt: VaynerX: https://vaynerx.com/ LinkedIN: https://www.linkedin.com/in/tyler-schmitt-975b3457/ Instagram: https://www.instagram.com/tyler/?hl=en TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152
Gary ‘Vee' Vaynerchuk was born to be an entrepreneur. At six years old, he was already running a lemonade stand like a boss, later flipping baseball cards for cash. By age 14, he had made thousands when his father put him to work in the family liquor store for $2 an hour. He hated it, but years later, he rebranded the business and scaled it from $4 million to $60 million. Realizing he didn't own a piece of it, Gary walked away with nothing and started over. Now, as the founder of multiple ventures, including VaynerMedia, and an early investor in Facebook and Twitter, he knows that real failure isn't losing, it's never taking the shot. In this episode, Gary joins Ilana to break down the pressure, sacrifice, and resilience needed to win in business and life. GaryVee is a serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia and VeeFriends, and a six-time New York Times bestselling author. As a prolific investor, he made early bets on major tech giants, including Facebook and Twitter. In this episode, Ilana and Gary will discuss: (00:00) Introduction (02:24) Hardwired for Entrepreneurship As a Kid (05:34) From the Soviet Union to the American Dream (07:22) Why Building Wealth Doesn't Guarantee Joy (11:15) Getting Forced Into the Liquor Business at Age 14 (13:18) Scaling the Family Business from $4M to $60M (17:14) Discovering the Internet and Betting Big on It (21:10) The Power of Personal Branding (26:13) Building Resilience Against Online Hate (29:24) Why Gary Would Rather Fail Than Regret or Blame (32:21) The Harsh Realities of Entrepreneurship (39:49) Humility, Not Titles as the Key to Lasting Success (43:27) Choosing Optimism Over Fear GaryVee is a serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia and VeeFriends, and a six-time New York Times bestselling author. He built his career by transforming his family's liquor business from $4 million to $60 million before launching multiple ventures of his own. As a prolific investor, he made early bets on major tech giants, including Facebook and Twitter. Recognized as one of the most forward-thinking minds in business, culture, and the internet, Gary helps brands stay ahead by spotting trends early. Connect with Gary: Gary's Website: garyvaynerchuk.com Gary's LinkedIn: linkedin.com/in/garyvaynerchuk Gary's Instagram: instagram.com/garyvee Resources Mentioned: Gary's Book, Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too: https://www.amazon.com/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676 Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
In this episode, I sit down with Avery Akkineni, Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia's APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention, and preparing for the future of marketing. Plus, Avery offers advice for aspiring leaders in the industry, with lessons from her remarkable journey. Key Takeaways: // Underpriced Attention: Learn what this term means in today's marketing landscape and how to leverage it for impactful growth. // Storytelling Strategies: Discover how storytelling can elevate your brand and ensure your content resonates with your audience. // Emerging Trends: Insights on AI and what excites Avery most about the future of marketing. // Platform Prioritization: Tips on choosing the right social media platforms and allocating resources wisely. // Career Advice for Marketers: Avery's guidance on staying ahead of industry trends and accelerating your career in marketing. // Personal Insights: Behind-the-scenes of Avery's career journey, lessons learned, and how she balances milestones with ongoing innovation. Connect with Avery: LinkedIn ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Gary Vaynerchuk, also known as "GaryVee," is a serial entrepreneur, the Chairman of VaynerX, and 5x New York Times Best Selling Author. He is a leading global mind on what's next in culture, relevance, and the internet. Gary possesses an uncanny ability to recognize trends and patterns early to help others understand how these shifts impact consumer behavior. He is one of the most forward-thinkers in business. Gary's approach sits at the intersection of business and culture. He keenly understands how to bring brand relevance to the forefront. “It's not a hokey thing to say you have to enjoy the journey. It's the only sustainable thing.” That's one of the wisdom bombs from my latest guest on From Start-up to Grown-up, the legendary Gary Vaynerchuk- Chairman of Vayner X and the author of his brand new book, Day Trading Attention.Here are a few more of the many great takeaways Gary offered during our discussion:“Chasing the short-term is the number one strategy that makes people fail.”“Entrepreneurship is a constant game of losing with occasional wins.”“There's nothing that happens on earth that doesn't start with attention.”Learn more about his book, Day Trading Attention | Website garyvaynerchuk.comConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!
What if you had the most powerful branding secrets at your disposal, gifting you the power to compete against big brands in your business sector? You'd be David in a world of Goliaths, right? Legendary branding expert David Brier joins Brad for a frank and fun discussion on branding and his latest book, Rich Brand Poor Brand. If you think branding is about logo design, guess again. David takes us on a deep dive into the world of branding, the resistance from clients, and the realization that you can't fix a brand if a business owner doesn't fix the "blind spots." As David states "Branding is NOT a band aid." In this episode you will learn: • The hardest part about a Brand Intervention • How Jaguar should have handled their LGBTQ role out • How Branding is about solving internal business problems first • Rock Bands as a metaphor for growing your brand from a "wedding singer" to a "stadium performer" If you are a small business owner, marketer or branding aficionado, THIS is the episode for you! And David and Brad discuss their favorite drummers of all time. ABOUT DAVID BRIER: David Brier started his career in Manhattan working on brands for Estee Lauder, Revlon, Rolling Stone Magazine, Jim Henson, and others. Since generating over $9.8 billion for global, regional and local brands including worldwide nonprofits and even cities, he's earned the nickname “The Brandfather" and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. David is the author of several bestselling books including Brand Intervention with a foreword by Daymond John of ABCs Shark Tank. While Brand Intervention focused on building a brand from the ground up, his follow up book, Rich Brand Poor Brand, focuses on How to Unleash Your David in a World of Goliaths by creating the kind of culture that can sustain and maintain your brand for years to come. The foreword is written by Claude Silver of VaynerX, Gary Vaynerchuk's agency. The book is based on a confidential internal memo from Nike that listed out their qualities of the kind of culture they needed to build their empire. It came down to 20 distinct traits any business can master with insights from Warren Buffett, Steve Jobs, Jason Feifer of Entrepreneur magazine, Sara Blakely, Brené Brown, Billy Joel, Kevin Hart, Marie Forleo, and Gary Vaynerchuk. Daymond John calls Rich Brand Poor Brand, “Genius.” Website: www.risingabovethenoise.com/ HOST OF AWAKENED NATION: Brad Szollose.
In this episode of the Born Primitive Podcast, Bear Handlon sits down with Gary Vaynerchuk, also known as GaryVee. Gary is a serial entrepreneur, the Chairman of VaynerX, and a 5x New York Times Best-Selling Author. As a leading global mind on culture, relevance, and the internet, Gary has an uncanny ability to predict trends and help businesses leverage consumer attention. His latest book, Day Trading Attention, explores how brands can navigate the fast-evolving world of social media to stay relevant and grow. Follow Gary on Instagram @garyvee and learn more at https://garyvaynerchuk.com/. To check out our brand visit: https://bornprimitive.com/ And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com Follow us on Instagram: https://www.instagram.com/bornprimitive/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw PRODUCED BY IRONCLAD
In a world filled with cynicism, one force stands stronger: optimism. In this episode, Claude Silver, Chief Heart Officer at VaynerX, offers a refreshing perspective on amplifying positivity while steering clear of toxic positivity. She shares how an unexpected meeting with Gary Vaynerchuk led her to New York and to a role tasked with building "the single greatest human organization." Drawing from her past in hospitality and advertising, Claude shares insights on transforming traditional HR, managing a large organization with empathy, and leading by example. Join us as we discuss: (00:00) Introduction to the episode with Claude Silver (02:23) Claude's journey to leadership and authentic optimism (09:55) Why optimism is crucial for leadership (15:06) Top performers focus on the present, not the past (20:20) Making fast decisions and building trust at scale (22:41) Building a service-oriented HR team (27:04) The power of HR communication in shaping culture (30:12) Owning your space and initiating change without waiting Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, Or tune in on our website. Original podcast track produced by Entheo. Want to connect with thousands of other strategic HR leaders like you? Join the HR Superstars Community! Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player. Hear Adam's thoughts on elevating your HR career by following him on LinkedIn. Click here to download 15Five's HR Outcomes Playbook! For more on maximizing employee performance, engagement, and retention, click here. Claude Silver's LinkedIn - click here!
In Episode 6 of this season's Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.Podcast Breakdown00:00 - 09:17 Introducing Avery 09:32 - 14:00 Taking It Worldwide 14:12 - 23:39 All About Vayner3 23:46 - 41:00 Staying Ahead of the Trends41:40 - 48:21 POV on Digital Reality
Self Publishing School : Learn How To Write A Book And Grow Your Business
Ever wondered how a wine enthusiast could transform into a global business mogul? Join us as Gary Vee, the trailblazing entrepreneur and marketing genius, shares his incredible journey from the "wine guy" to a powerhouse in the business world. Discover the pivotal role his book "Crush it" played in this transformation and learn why integrating book publishing with social media is a game-changer. Gary's expertise in spotting trends and adopting emerging platforms promises a treasure trove of insights for anyone looking to stay ahead in the ever-evolving marketing landscape.Managing successful ventures is no easy feat, but Gary makes it sound almost effortless. Dive into his unique leadership style at VaynerX, where he balances roles across VaynerMedia, The Sasha Group, and more. Learn how Gary prioritizes personal happiness over financial gain, ensuring that each business under his umbrella receives the attention it needs. His passion for fostering deep relationships within his organizations and maintaining his roots at Wine Library offer a masterclass in balancing professional and personal commitments.For those aiming to scale their businesses to new heights, Gary's strategies are invaluable. Discover why having a reliable right-hand person and a tenacious attitude are essential for growth. Gary shares his wisdom on the importance of patience, innovation, and mastering organic social media to scale from millions to even greater financial success. He also emphasizes the importance of focusing on your supporters rather than skeptics, drawing from his own experiences to inspire resilience and conviction. Tune in for practical advice and timeless insights from one of the most influential voices in business today.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
Ashley Shim is a Talent and Creative Manager at VaynerX, a part of the larger VaynerMedia ecosystem. In her role, she focuses on talent management and content creation, helping shape personal brands and drive creative strategies within the company. She has also been featured on podcasts discussing personal growth, career development, and creativity, where she shares insights on transitioning from corporate environments to more creative pursuits. Her work emphasizes the importance of self-love, overcoming insecurities, and manifesting personal and professional goal.Ashley shared her journey from the corporate world to a creative career. She discussed her experiences managing talent, building personal brands, and spearheading creative strategies at VaynerMedia. Ashley also reflected on her personal growth, offering advice on overcoming insecurities and manifesting goals in both business and life.-----------------------------------------------------Support Our Sponsors! Mental Health America of Dutchess County: Dedicated to promoting mental health and providing comprehensive support services to individuals and families. Learn more and find resources at https://mhadutchess.org. Rock and Roll Designs: Premium crystal and handmade jewelry designed to help you heal and connect with your mind, body, and soul. Explore the collection at https://rockandrolldesigns.org/ Pixi Beauty: Discover the natural glow with Pixi Beauty products. Shop now at https://pixibeauty.com and let your skin shine.Adams Fairacre Farms: Do Back to School Right! https://adamsfarms.com/-----------------------------------------------------Subscribe to the podcast now: https://www.youtube.com/@michellebaroneredpodcast Follow Michelle Barone Instagram: https://www.instagram.com/michellebaroneonline/ Tiktok: https://www.tiktok.com/@michellebarone?is_from_webapp=1&sender_device=pc Follow Ashleigh McPhersonInstagram: https://www.instagram.com/ashhmcpherson/ Tiktok: https://www.tiktok.com/@ashhmcpherson?is_from_webapp=1&sender_device=pc YouTube: https://www.youtube.com/@Ashmcpherson Check out RED for more: https://michellebaroneonline.com/
Last year, Ryan was interviewed by Gary Vee about The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids. Today, you'll hear an excerpt from that interview on how to successfully instill discipline in kids. Gary Vee is a serial entrepreneur, Chairman of VaynerX, the CEO of VaynerMedia, and the Creator and CEO of VeeFriends. His latest project is a children's book, Meet Me in the Middle: A VeeFriends Book!
On today's episode of the GaryVee Audio Experience, I am sharing a compilation of mentorship meetings I recently had for a new mentorship program VaynerX offers called vYve. vYve by Vayner is a High-performance Personalized Acceleration Program offering Exec coaching, Mastermind sessions, and 1:1 meetings with me, which is what you're watching here. This episode is perfect for anyone who has a business, big or small, to gain tactical advice and insights on taking it to the next level! I hope you enjoy and check out vYve if you're interested in learning more! More on vYve: INSTAGRAM - https://www.instagram.com/vyvebyvayner/ WEBSITE - https://vyve.vaynerx.com/
Don't miss Avery Akkineni, CMO/MD LatAM VaynerX - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Gary Vee is a serial entrepreneur, Chairman of VaynerX, the CEO of VaynerMedia, and the Creator and CEO of VeeFriends. His latest project is a children's book, Meet Me in the Middle: A VeeFriends Book! The book uses a unique, two-in-one, flip-the-book-around format that encourages young readers (and their parents) to see how different the world looks from another point of view. Based on two VeeFriends characters, Eager Eagle and Patient Pig, it is a fun and engaging story about how real success comes from seeing how the other side does it.
Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at scale, and actionable insights for marketers looking to break the mold. Mentions Gary Vaynerchuk https://garyvaynerchuk.com/ VaynerX https://vaynerx.com/ Vaynermedia https://vaynermedia.com/ Gary on Marketing Against the Grain https://podcasts.apple.com/us/podcast/gary-vee-if-you-dont-do-this-your-business-wont-exist/id1616700934?i=1000655755440 Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Gary Vaynerchuck, better known as Gary Vee, has always had his finger on the pulse of digital media. His content pyramid is the secret behind how some of your favorite online creators built their platform and is the playbook used by the biggest digital marketing agencies in the world. Gary joins Ryan Holiday at the Daily Stoic studio to talk about creating compelling content, the significance of subjective opinions in an online world, the evolving nature of people's attention spans, what the current “parenting pandemic” is, and more.Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator and CEO of VeeFriends. His latest project is a children's book, Meet Me in the Middle: A VeeFriends Book! The book uses a unique, two-in-one, flip-the-book-around format that encourages young readers (and their parents) to see how different the world looks from another point of view. Based on two VeeFriends characters, Eager Eagle and Patient Pig, it is a fun and engaging story about how real success comes from seeing how the other side does it.Grab your own copy of Meet Me in the Middle: A VeeFriends BookYou can also check out Gary's book: Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
In the second part of Nicole's conversation with entrepreneur GaryVee, they focus in on Gary's relationship with money. Gary explains how being an immigrant affected his relationship with money, which money move he's never made and whether he will take his company VaynerX public. Don't miss Nicole's first conversation with Gary! Listen here: https://link.chtbl.com/GRCER2mX
Welcome to a special edition of Knicks Fan TV! In this episode, we're thrilled to have marketing guru, social media maven, and die-hard Knicks fan Gary Vaynerchuk join us. Gary, the chairman of VaynerX and CEO of VaynerMedia, shares his insights on the Knicks' recent season, memorable moments, and what lies ahead for the team.
Gary Vee worked at his family's liquor store until he was 34, but even as he loaded up cases of Dom Perignon in his friends' BMWs, he knew exactly where he was going. He grew his father's company from $4 million to $60 million in annual sales before leaving to start his own thing from scratch. The company had over 800 employees just nine years later, servicing clients like Johnson and Johnson, PepsiCo, and GE. Today's episode is a masterclass in day-trading attention and social media marketing. Gary reveals some of his best tactics for mastering modern advertising. He also explores emerging trends businesses can leverage to enhance their brand presence. Gary Vaynerchuk, also known as "Gary Vee," is a serial entrepreneur, a New York Times bestselling author, and one of the leading marketing experts in the world. He is the chairman of VaynerX and CEO of VaynerMedia and Veefriends. In this episode, Hala and Gary will discuss: - Why humility is a strong competitive advantage - The importance of doing what you love - Why entrepreneurs must have the stomach to fail - How he can guess the next hot thing - Why money does not buy happiness - The interest graph trend on social media platforms - Going viral vs focusing on valuable content - His approach to niching down for more relevance - His ‘day trading attention' framework for modern advertising - Why it's essential to know pop culture - Why strategic organic content is the most important thing in marketing - The importance of storytelling - And other topics… Gary Vaynerchuk, famously known as "Gary Vee," is a renowned entrepreneur and CEO of VaynerMedia, part of the larger VaynerX holding company, which includes several subsidiaries. A leading thinker on digital trends, he helps major brands stay culturally relevant. Gary has made successful early investments in major tech companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. He is a prolific content creator with over 44 million followers across various social media platforms. He is also the bestselling author of several books, including his latest, Day Trading Attention. Gary hosts the top-rated podcast, The Gary Vee Audio Experience, and was named to the Fortune list of the Top 50 Influential people in the NFT industry. Connect With Gary: Gary's Website: https://garyvaynerchuk.com/biography/ Gary's LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Gary's Twitter: https://twitter.com/garyvee Gary's Instagram: https://www.instagram.com/garyvee/ Gary's Facebook: https://www.facebook.com/gary/ Gary's Podcast, The Gary Vee Audio Experience: https://podcasts.apple.com/ca/podcast/the-garyvee-audio-experience/id928159684 Resources Mentioned: Gary's Book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World: https://www.amazon.com/Day-Trading-Attention-Actually-Social/dp/0063317591 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour! More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, the Chairman of VaynerX, and 5x New York Times Best Selling Author. He is a leading global mind on what's next in culture, relevance, and the internet. Gary possesses an uncanny ability to recognize trends and patterns early to help others understand how these shifts impact consumer behavior. He is one of the most forward-thinkers in business. Gary's approach sits at the intersection of business and culture. He keenly understands how to bring brand relevance to the forefront. Top 3 Value Bombs 1. The key is not cash, the key is passion. Authenticity matters because if you're doing something that is authentic to you, then the audience would know that it's authentic to them. 2. Nowadays, the content itself is the variable, not the number of followers, because the merit of the creative is the game and that level of underpriced attention where there is no cost for distribution. 3. The world is selling so much negativity. You have a huge opportunity. If you're passionate about anything, the opportunity to be great in organic social media to start the process of you living a happier and professional life is now more real. How to Actually Build Brand and Sales in the New Social Media World. Check out GaryVee's New book - Day Trading Attention Sponsors HubSpot Scale support and drive retention and revenue all in one place with HubSpot's all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers Netsuite NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to NetSuite.com/fire
When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today, we're joined by Gary Vaynerchuk, serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and author of the new book— his seventh—called “Day Trading Attention” and we're going to talk about the evolution of attention in marketing, the power of storytelling, and the future of digital advertising. Resources Learn more about Day Trading Attention by Gary Vanderchuk: https://garyvaynerchuk.com/attention/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#699: Today, we're sitting down with Gary Vaynerchuk, also known as "GaryVee." Gary is a serial entrepreneur, the Chairman of VaynerX, and a 5x New York Times Best Selling Author. He is a leading global mind on what's next in culture, relevance, and the internet. We sit down for a conversation about the importance of marketing and branding, and what companies are doing wrong when it comes to building a customer base. We also discuss motivation, how to cultivate a no-excuses approach, and how to shift your mindset to set you up for success. To connect with Gary Vee click HERE To Pre-Order Day Trading Attention click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential This episode is brought to you by Cymbiotika Cymbiotika is a health supplement company, designing sophisticated organic formulations that are scientifically proven to increase vitality and longevity by filling nutritional gaps that result from our modern day diet. Use code SKINNY to receive 15% off your subscription at cymbiotika.com This episode is brought to you by Dreamland Baby Use code SKINNY at checkout for 20% off sitewide & free shipping at dreamlandbabyco.com This episode is brought to you by Primally Pure If you're tired of discomfort during your menstrual cycle, try the Cycle Soothing Spray from Primally Pure at primallypure.com/SKINNY and use code SKINNY for 15% off your order. This episode is brought to you by Nutrafol Nutrafol is the #1 dermatologist recommended hair growth supplement, clinically shown to improve your hair growth, thickness, and visible scalp coverage. Go to nutrafol.com and use code SKINNYHAIR to save $10 off your first month's subscription, plus free shipping. This episode is brought to you by Thrive Market Thrive Market is the go-to for all of your grocery and household essentials- and it's all conveniently delivered to your doorstep. Get 30% off your first order, plus a free $60 gift at thrivemarket.com/skinny or use code SKINNY at checkout. This episode is brought to you by Betterhelp BetterHelp is online therapy that offers video, phone, and even live chat-only therapy sessions. So you don't have to see anyone on camera if you don't want to. It's much more affordable than in-person therapy & you can be matched with a therapist in under 48 hours. Our listeners get 10% off their first month at betterhelp.com/skinny. Produced by Dear Media
Eliminating fear is one of the most important things I'm focusing on within VaynerX. This is how to build a positive culture. On today's episode, I talk with some creators of VaynerMedia LA about work-life balance, daily routines, and navigating a 2,000+ employee company in a 2023 world. If you're looking to build a positive company culture, please listen to this one. Enjoy:) My website: www.garyvaynerchuk.comCheck out my contemporary entertainment company: veefriends.comTweet Me! @garyveeText Me! 212-931-5731My Newsletter: garyvee.com/newsletter
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