Podcasts about whether pr

In this episode, Brian Houck, Applied Scientist, Developer Productivity at Microsoft, covers SPACE, DORA, and some specific metrics the developer productivity research team is finding useful. The conversation starts by comparing DORA and SPACE. Brian explains why activity metrics were included in the SPACE framework, then dives into one metric in particular: pull request throughput. Brian also describes another metric Microsoft is finding useful, and gives a preview into where his research is heading. Mentions and linksConnect with Brian on LinkedInThe SPACE of Developer Productivity: There's More to It Than You ThinkMeasuring developer productivity with the DX Core 4DevEx in actionDORA, SPACE, and DevEx: Which framework should you use?Discussion points(0:48) SPACE framework's growth and adoption(3:47) Comparing DORA and SPACE(6:30) SPACE misconceptions and common implementation challenges(9:34) Whether PR throughput is useful  (15:13) Real-world example of using PR throughput (21:33) Talking about metrics like PR throughput internally (24:39) Where Brian's research is heading 

This week we're chatting to Sheeraz Gulsher, EMEA communications, Snap and co-founder of People Like Us, about whether PR is making any progress in its quest to be more diverse and represent the audience that it aspires to communicate with.Before we start, do check out the home page of PRmoment for our latest webinars, including The intersection of Data, Insight and PR Planning and The State of Social Media Marketing Report.1 min Sheeraz tells us about People Like Us and its next event.4 mins Sheeraz talks us through other communities and programmes for minority groups in PR, namely: BMEPR Pros, The Blueprint, The Taylor Bennett Foundation and The Black Comms Network.5 mins Sheeraz talks us through how it feels to be part of a minority group and work in public relations.“There were points when I felt so alone and inadequate.”8 mins Sheeraz gives us an insight into what the barriers are for people working in PR from Black, Asian, mixed race and minority ethnic people working in comms.9 mins “We want to show people how brilliant we are”10 mins How can PR employers become better at employing people from Black, Asian, mixed race and minoritised ethnic backgrounds.“The Taylor Bennett Foundation is a hugely important organisation… that supports young ethnic minority people getting into comms”“Having that feeling that you're part of something - that means the world”12 mins Sheeraz talks about the work of the Brixton Finishing School as an organisation promoting young diverse talent.13 mins What are the common themes for PR employers who are not attracting enough people from minority groups?“No one cares about duvet days or Friday bar anymore - you need to keep it real and show your commitment. What is your representation at the leadership or board level, and what are your commitments to making a more inclusive working environment? … Also, people talk.”15 mins A lot of PR employers say the reason they don't have more employees from Black, Asian, mixed race and minoritised ethnic backgrounds is they can't find the applicants working in PR. Does Sheezaz agree with that?“The talent is 100% out there”18 mins Does PR have a bigger diversity problem than law, design or marketing, for example?22 mins How does Sheeraz see PR's diversity problem?24 mins Sheeraz talks us through the stats behind PR's ethnicity pay gap.28 mins Is 25% a sensible diversity target for PR employers?

Here's a special PRmoment podcast from the ICCO Global Summit in Lisbon featuring interviews with ICCO CEO Francis Ingham, global CEO of Hotwire Barbara Bates, and new president of ICCO and group CEO Avian WE in India Nitin Mantri.On the podcast we cover global public relations trends, whether PR has an ethics problem and focus on Nitin's plans for his two-year stint as ICCO president.Here's a flavour of what we discussed:Francis Ingham[00:00:32] What is ICCO?[00:00:39] Do we really need a trade body for PR trade bodies? [00:01:28] Whether we are now entering a period of a two-speed global PR market?[00:02:03] How PR people globally identify the same challenges: Talent, proofing the value of what they do and ethics.[00:02:29] Whether PR has a greater mental health problem than the rest of society?[00:03:37] Why over-servicing and poor evaluation are linked to mental health issues in PR. [00:04:20] Whether PR has an ethics problem.[00:07:15] The global gender pay gap in public relations.Barbara Bates[00:08:12] Why PR must protect and defend its big ideas.[00:08:37] How many people in the PR agency world see "themselves as servants rather than a service".[00:09:35] Barbara Bates discusses the central difference in how creativity is sold from an ad agency objective to a PR agency – and whether PR giving its ideas away for free, creates a perception of low value in the minds of clients.[00:10:28] How PR agencies need to be better at presenting and selling big creative ideas Nitin Mantri[00:11:11] Why Nitin Mantri becoming the new president of ICCO shows the international footprint of the organisation.[00:11:35] Nitin Mantri discusses his agenda for his two-year term as president of ICCO.[00:14:19] Nitin talks about the challenges of running a modern PR firm where you have to merge different types of skills into one business – from writers, to videographers, to designers, etc.

This week, in the latest of our life stories podcasts, I’m interviewing Mark Lowe, co-founder of Third City. Third City is a consumer PR firm in London with a fee income of over £2 million and a turnover approaching £3 million and 28 employees.Mark co-founded Third City in 2008 with Graz Belli. Previously Mark had worked at Band & Brown for six years.Here is a summary of what Mark and I discussed.[00:01:09] How Mark originally wanted to be an actor. [00:03:01] Mark talks us through his early career as a singer in a band. [00:05:09] Why if you have a dream in life it's important to at least give it a go! Even if you ultimately end up doing something else.[00:06:35] Mark and I discuss the trend of people going plural and having two or more jobs.[00:07:42] Whether PR firms offer sufficient flexibility in working practices. [00:08:32] Why Mark reckons his CV in his 20s was "a bit of a mess". [00:12:33] Why Mark's career accelerated when he joined Band & Brown and met Graz Belli. [00:13:05] Why you don't have to have a conventional career path, the most important thing is that you really believe in, and want to do, what you're doing. [00:13:31] Why "trying and failing" is an important part of life/your career.[00:15:19] Mark talks us through the challenges and advantages he had of starting his PR career pretty late. [00:15:54] How meeting Jill Brown and Graz Belli was a critical change in Mark's career.[00:16:43] Why Mark believes the PR sector has some cultural preconceptions about age which hold the industry back.[00:17:53] Why Mark would like to redefine PR as "brand communications".[00:18:23] Why PR firms are now working in the space that was previously occupied by branding agencies.[00:20:19] Why the barriers between consumer and corporate PR are being broken down.[00:20:36] Why the way VCs are buying public relations is changing the agency market.[00:22:20] Why brands can no longer manage their reputation and brand out of two separate departments.[00:22:38] How Mark went from a senior account director at Band & Brown at 29 to a director at 32.[00:22:59] What did Mark do in those three years to accelerate his career?[00:26:26] Why Mark decided to leave Band & Brown to set up Third City alongside Graz Belli and Gill Brown.[00:27:22] What were the reasons behind Band & Brown losing its momentum quite quickly? [00:29:53] Mark talks about how Third City was founded.[00:30:44] Why Mark believes its important for a PR firm to be able to blend the best of consumer agencies and corporate agencies. [00:33:02] Why Third City is looking for opportunities for regional expansion in the UK and models for international expansion. [00:34:29] Mark talks us through Third City's structure, including its Third Citizen network. [00:37:41] Why Mark believes public affairs professionals are often more interested in the political process than the political context. And they are very rarely interested in brands. [00:38:23] How people who work in brand communications are often not that interested in politics.[00:40:08] Mark asks whether the rush for purpose is explained by the idea that we are now entering a world in which businesses are neither paying taxes nor creating jobs, so they are having to come up with other reasons and justifications for their existence. [00:41:05] Why is it that VC firms tend to prioritise public relations as a method of marketing?[00:45:11] How the uncertainty of Brexit is impacting the UK PR busines

Natalie started her career at Shine in 2003 before launching Aduro in 2012. Aduro has a turnover of £1m and employs 10 people. It specialises in consumer focused public relations work.[00:00:54] Why Natalie describes Aduro as the “Ronseal of PR”.[00:02:56] Why Natalie believes it is possible to isolate the impact of PR in a consumer market where there are numerous promotional channels. [00:03:52] How working with entrepreneurs showed Natalie that if she could demonstrate the impact of PR on the entrepreneurs’ businesses, their businesses would grow and they would spend more on PR. [00:05:59] How Aduro has developed a model where it believes it can confidently point to its sales impact.[00:07:08] Why internally there is a need for PR to be able to define its cost per acquisition.[00:08:21] Why clients should own their evaluation and measurement insight, rather than farming the whole thing out to agencies.[00:09:15] How Aduro, as a consumer agency, is asking questions of clients’ evaluation methods that the clients haven't been asked before. [00:11:55] Why Natalie never, never set out to establish her own agency.[00:12:21] Why launching Aduro threw up an opportunity for creating flexible working and a genuine balance for Natalie.[00:13:04] Why Rachel Bell has a stake in Aduro.[00:13:41] Why Natalie started Aduro whilst living in Shropshire.[00:15:15] Why Natalie regards Aduro's growth as the "tortoise to some people's hare" but the slow and steady approach has worked for her. [00:15:19] Why setting up Aduro has enabled Natalie to "grow a business around having two children". [00:16:07] Why Natalie going on maternity leave early on in Aduro's "life" has meant that not everything in the business needs to flow through her. [00:16:34] What was it about having Rachel Bell as a mentor that helped Natalie grow the business?[00:17:24] How having a mentor has helped Natalie with things like the importance of business planning, networking, structure and having a five-year plan.[00:17:43] Why Natalie believes having a financial director has been one of the most important things in the progression of Aduro.[00:19:34] Why Natalie wouldn't have launched Aduro without Rachel Bell. [00:21:01] What flexible working means – because it's become quite a broad term. [00:23:28] What are the drawbacks of flexible working?[00:25:25] Can you achieve as good a result for the client if the team is working flexibly? [00:27:54] How does an agency begin the process of making flexible working work? [00:28:00] Why, for flexible working to work in a firm, you need some of the key senior people in the business to work flexibly. [00:28:42] Does Natalie believe PR still has a long working hours problem? [00:29:12] Why Natalie believes that it's now unacceptable for PR firms to have a long hours culture. [00:29:44] Why, from a timesheet perspective, agencies should be resourced at approximately 60-70% of employees time, anything more than that is not realistic and will result in staff working overtime.[00:31:41] Why PR firms need to get better at saying no to clients. [00:33:03] Why overservicing has decreased as the standard of PR work has increased.[00:33:59] Whether PR has a mental health issue greater than other elements of society. [00:36:21] Why Aduro has resigned from a number of accounts.[00:36:55] The importance of a genuinely positive client relationship where you can grow together.[00:40:06] Why does Natalie think there are co

This week, in the latest of our life stories podcast, I’m interviewing Neil Henderson, group director of global media and financial communications at Zurich Insurance Group.Neil is based in Switzerland.Previously, he has was head of media, content and partnerships at Which?, director of communications at Mastercard, executive director at Golin and head of media and broadcast at Red.Before this, he was a journalist with Sky, ITN and the BBC.[00:01:03] How Neil has managed his career so that he has been able to work in a broad range of sectors rather than specialise in one. [00:01:58] How for Neil, as a journalist turned PR guy, his career has always been "a bit like working a newsroom". [00:07:01] Why Neil wishes he'd stayed at Red and Golin longer than he did. [00:08:17] Whether PR people still under-prioritise the broadcast media. [00:12:38] How one of Neil's clients wanted him to get a urinal story on the Today programme. [00:13:08] Why do PR people not tell clients who have ridiculous requests to piss off?[00:16:59] Why it was Neil's time at Red that made him into a PR guy. [00:19:06] Why Neil believes that journalists continue to think that PR people are stupid. [00:20:35] Why it doesn't work out for 50% of the journalists that move into PR. [00:20:50] How media relations is only about 40% of most PR jobs these days. [00:21:47] Why you can learn more at a lunch with someone than at any other time. [00:22:20] How Neil is amazed that some agencies continue to open an Excel spreadsheet send a press release to 130 people. [00:23:28] Why senior journos calling out young PROs on Facebook for poor practice isn't a good look. [00:27:02] Why Neil’s time at Which? was his dream job. [00:29:42] Having made the move in-house - does Neil believe he'll ever move back agency side? [00:29:49] Why working in-house means that you basically have a variety of clients in the form of internal stakeholders. [00:32:46] How has it been for Neil moving his family to Switzerland? [00:34:09] How German and Swiss journalists allow PR people to make changes to the copy. [00:35:50] How as a Brit working in Switzerland it's embarrassing for Neil to talk about how badly Brexit is going to his German and Swiss friends. [00:39:04] Why Neil believes that even if there were a second referendum and the UK stayed in Europe, to a large extend the damage has been done. [00:40:37] When Neil is buying PR - what does he look for? [00:42:28] How sometimes you could put pitch documents together in a row on a table from seven agencies who pitched and if you took the names away you probably couldn't tell the difference between between some of the ideas. [00:43:23] Why Neil believes PR people even now have an obsession with print. [00:44:18] Why Neil believes agencies are still missing a trick with radio. [00:45:40] Why Neil believes PR in London is in such a good place. [00:46:58] Why Neil thinks some of the big PR shops are still overpriced: He says "Some of the bills I get are eye-watering for what what we get." [00:50:13] Whether the PR sector is more susceptible to mental health issues than some other sectors. [00:52:03] Why PR businesses don't say no enough. [00:52:08] Why PR firms don't challenge nasty clients enough.

The public relations industry is one of the most insecure professions around. They might be universally despised, but traffic wardens believe in themselves more than PR people. In this episode of the Digital Download podcast I address some of the conversations driving the industry over the last month and take the opportunity to voice some frustrations that have been building recently. It's a very honest and forthright show containing some potentially divisive views. The intention is to help you think about your own role and where you would like to see the industry go in future. Here's what is discussed in this episode: Whether many PR agencies supply little more than an administrative function Whether there is a large disparity between the approaches of the large agencies and everyone else Whether PR is losing the influencer marketing battle Whether PR is tackling fake news in any meaningful way Whether PR is booming or whether it's in trouble Whether all the introspection is harming public relations Why we have to tackle a lack of recognition by doing great work Whether the PR industry has a moral obligation to defend and protect the news media   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show Walking a Path Never Taken by Ella Minty Public Relations in 2019 by Stephen Waddington PR Must Act to Defend the News Media by Nigel Sarbutts   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!

I’m pleased to welcome PRmoment’s Young Communicator of the Year, and data and research guru at Ketchum, Erin Salisbury. I wanted to interview Erin because I think we all pretty much get the need to increase the extent to which PR firms use data but Erin is at the frontline of this and I wanted to get her real world insight - from the client perspective, a colleague perspective and from a data and insight tools perspective. Here are some of the things Erin and I discuss; As a research and analytics manager in a PR firm how are you using data? How Ketchum are using data all the way through the system; from influencer identification, understanding key audiences, how they think and behave, how they consume media, from brand strategy through to micro campaigns What sources of data do PR firms need to use The extent to which PR firms should use personalised and non personalised data How PR firms need to plug together the most useful blend of data touchpoints Why the data used will depend on the client objectives, what they have access to and what clients can afford The use of data can be broad from business critical challenges to more tactical activations Can PR firms do their jobs effectively if clients don't give them access to their customer data trends? How has the increased amount of data available to PR and marketing professionals impacted on planning and evaluation? The impact of GDPR on the use of data for PR firms Where is the spectrum of personalised and non personalised data, from a practical and ethical perspective? How the digital marketing sector is trying to link the customers digital journey, and why ethical and legal developments like GDPR may well slow that journey How digital has decreased PRs measurement problem Whether PR as a sector is no worse at measurement that advertising peers, they are just more paranoid about it Why the breadth of PR tactics available means that PR is a more complicated measurement proposition than any other marketing channel On the basis that virtually all campaigns are integrated, what are the implications of this from a measurement perspective? How do you integrate data across paid, earned, shared and owned channels? Is a channel specific attribution approach falsely simplified? What approach to tool integration does Ketchum take? Do you choose specialist ones or do you try and use one tool that does lots of things? What's the future of data on PR? Are we moving towards econometrics? Does PR have anything to fear when it comes to identifying its contribution?

In this episode of the Roundtable, I’m joined by Jen Zingsheim Phillips of 4L Strategies to discuss the following three topics: Whether PR professionals should be concerned about ad blocking. The impact on public relations on the rising role of social media curation of the news we see. A report that John Deere conducts employee morale surveys every two weeks. Continue Reading → The post 2016.05: Ad blocking, news consumption, and internal measurement appeared first on FIR Podcast Network.