Podcasts about Ketchum

This week, we sat down with Valley Apothecary co‑owner Paula Shaffer to talk about building a community‑focused independent pharmacy in Ketchum, Idaho. Paula shares how their team expanded services like compounding, testing, supplements, and vaccinations—plus how they became a critical resource during COVID‑19. Along the way, she reflects on challenges facing independent pharmacies, the impact of technology on workflow, and how she supports better health in even the most remote of mountain towns.  00:00 - Introducing Valley Apothecary 03:15 - Paula's path to pharmacy ownership 07:58 - Serving a small mountain community 12:34 - Compounding, supplements & added services 15:40 - Becoming the town's primary vaccinators 18:56 - Overcoming barriers in independent pharmacy 23:42 - Switching to new technology & workflow gains 32:10 - The future of community-focused pharmacy care  Hosted By: Johnathon Duhon | VP of PMS Sales, RedSail Technologies Guest: Paula Shaffer | Owner, Valley Apothecary  Looking for more information about independent pharmacy? Visit https://www.redsailtechnologies.com 

What if your website is quietly turning people away without you ever knowing it? In this episode of Unstoppable Mindset, Michael Hingson talks with Lori Osbourne, a branding strategist and web accessibility advocate whose personal health journey reshaped how she helps businesses show up online. Lori shares how unclear messaging, weak branding, and inaccessible websites block trust, visibility, and growth. Together, they unpack why accessibility is not just about compliance, but about inclusion, credibility, and better SEO, and how simple changes like clearer messaging, alt text, contrast, and video captions can transform both user experience and business results. Highlights: 00:01 – Understand why disability is often left out of diversity conversations and why that needs to change 13:56 – Learn how a life-altering health crisis forced a complete reset in career and priorities 27:10 – Discover why a website alone is not enough to establish authority or visibility 34:19 – Learn why unclear messaging is the biggest reason websites fail to convert 44:43 – Understand what website accessibility really means and who it impacts 59:42 – Learn the first step to take if your online presence feels overwhelming About the Guest: Lori Osborne, affectionately known as The Authority Amplifier, is a Brand Strategist, Website Consultant, and the founder of BizBolster Web Solutions. With over 25 years in technology and nearly a decade of experience helping coaches, consultants, authors, and speakers build a profitable online presence, Lori is the powerhouse behind The Authority Platform™, a complete done-for-you system designed to transform overwhelm into opportunity. Her signature branding process, The Authority Blueprint™, helps clients clarify their message, define their visual and verbal identity, and identify what truly sets them apart in their field. She then brings that strategy to life with an authority-building website - strategically crafted on the Duda platform to reflect credibility, connect authentically, and convert consistently - without the headaches of WordPress maintenance or tech confusion. Unlike agencies that offer cookie-cutter sites or developers who disappear after launch, Lori builds long-term relationships by delivering personalized, high-touch service. Through The Authority Platform™, she combines brand clarity, trust-building web design, lead generation funnels, SEO, accessibility, and sales systems into one cohesive, visibility-driving engine. Lori is known for her warmth, resilience, and insightfulness, and for making her clients feel fully seen and heard. If you're ready to stop spinning your wheels with digital tools that don't deliver, and finally create a platform that amplifies your voice, authority, and impact, Lori is your strategic partner. Ways to connect with Lori**:** https://www.bizbolster.com/ https://www.linkedin.com/in/loriaosborne/ https://www.facebook.com/bizbolster https://www.instagram.com/bizbolsterlori Link to Freebie: https://www.bizbolster.com/vip-visibility-audit About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:17 Well, hello everyone. Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I am your host, Michael Hingson, or you can call me Mike, it's fine, and I gave the full title of the podcast for a very specific reason. Where inclusion, diversity and the unexpected meet, typically, diversity people never want to include disabilities in what they discuss or what they do. And if you ask the typical diversity people, what's diversity? They'll talk about race, gender, sexual orientation, and they don't deal with disabilities. But the reality is, and they say that disability isn't a real mindset. Well, Balderdash, it is. Just asked the 25% of America's population, according to the CDC, that has a disability, and they'll tell you that disability is a minority. But the reason I bring it all up is today, we get to talk with Lori Osborne, and she is a person who's been very deeply involved in website development, in branding and coaching, and she is very concerned about and likes to try to help deal with the issue of accessibility on websites. So we're going to have a fun time talking about all of that, much less the platform she uses, as opposed to WordPress, and I'm really curious to hear more about that, because I've my website is a WordPress website, but, but, you know, I think there are so many different ways to deal with things today. We'll, we'll have a fun time. But Lori, welcome to unstoppable mindset. We're glad you're here. Thank you Lori Osbourne  02:56 so much for having me. Mike, I love being here. Cannot wait to talk. Michael Hingson  03:01 Well, let's do it. Why don't we start by you telling us kind about the early Laurie growing up and all that stuff, and kind of how you got started. Okay, start at the beginning. Lori Osbourne  03:14 At the beginning. All right. I was born in San Diego. More your neck of the woods. San Diego Naval Hospital, but only got to live in California for two years, which I've always been disappointed about. My my family had my grandfather built a home in La Jolla. So you know, I was I've always been jealous of how my mom got to grow up, but I only got to spend two years there and then I got moved to Norman, Oklahoma, home of the Sooners, never watched football, never went to one football game my entire life. Michael Hingson  03:51 I've never been to a professional or college football game. My wife had, but I never got to go to a football game. I think it'd be kind of fun to do once, as long as I could still pick it up on the radio and know what's going on. Lori Osbourne  04:03 There you go. Yeah, I had zero interest in football until I met my current husband in 2011 and he doesn't miss a professional football game, an NFL game. So I have, I have come to embrace it and enjoy the Pittsburgh Steelers and the Kansas City Chiefs. So there you go. Michael Hingson  04:24 So you're in Florida and you don't root for a Florida team, huh? Lori Osbourne  04:29 I don't, we won't hold it again, you know. Well, you know, I'm one of those. So I moved from Oklahoma to Colorado to Denver area. So I was a Broncos fan when I lived in Colorado, but that was the days of, oh my gosh. Now my mind is going to completely go blank. This is so embarrassing. The the Great, the greatest Broncos player who is now a general manager, John, oh my gosh. Can think of a it'll come to me. But anyway, he, you know, we. Were actually like, yes, thank you. Thank you very much. Elway. Yes, I was a guest. So we were actually, like, winning Super Bowls when I first moved there, so, you know, and then it went, kind of went. Then I became a Peyton Manning fan, and my husband's from Pennsylvania, and he's like, you can't just change your mind about who you support every time we move. And I'm like, but I can't, yeah, why not? So when we moved to Florida, I Michael Hingson  05:26 the Jaguars, jaguars, yeah, yeah, they Lori Osbourne  05:29 just haven't been a great team. And I I watched Mahoney, Mahoney play for Kansas City, and I just fell in love with how he plays and just his style and his leadership, and I just became a Kansas City fan, just because I love watching him. And last season was a little disappointing because he didn't throw as much, but, but, you know, he's, he's amazing, so that's that's my reasoning. Michael Hingson  06:03 So So you you didn't fall in love with Travis Kelsey and try to go steal him away from Taylor Swift before things got serious? Lori Osbourne  06:12 No, no, I was already in love with my current husband. Michael Hingson  06:15 So see, tell him that there are some things and some loves that do transcend location. Lori Osbourne  06:23 There you go. Yes, absolutely. Well, you know, he's so obsessed with football that we I actually included in our marriage vows that I would support him through his two fantasy football teams and a lifetime of football in my future, because I knew I was marrying football when I married him. Michael Hingson  06:46 One of the things that spoils me about sports out here, and it's not so much anymore, but it used to be the case is, I think that here in especially southern California, we had the best sports announcers in the business. We had Vin Scully doing baseball, and I think that it'll be a long, long time before anyone comes up to the caliber of Vince Scully. And there, there are things that they do now that that really messed that up. But Vinnie was a was was the best. We had Dick Enberg, who did football and and other people. And Chick Hearn did basketball. Chick hurr had talked so fast that I don't know how he was able to do it, but I learned how to listen fast because I grew up listening to Chick Hearn new basketball. I love it. So, so I got spoiled on sports, listening to those announcers. I keep up with football from a news standpoint, especially when it gets close to the Super Bowl, so I can decide who I'm going to if anybody for for in the Super Bowl when they have it. Yeah, I do kind of like the Rams, because I live out here and I've always kind of liked them, although I was mad at them when they moved to St Louis for a while, but, but still, they're the Rams. I mean, we'll see what they do this year. I think they've got a good coach, but I by no means am a football expert or anything like that. I keep up though. Lori Osbourne  08:08 Me neither. I, yeah, I kind of joke, you know, my husband will watch like, you know, eight games at once, the red zone or the whatever, and it's flipping around. And I just can't, so I just joke I'm a fourth quarter watcher. On Sunday nights, Monday nights, I'll watch the fourth quarter and because that's where you know if it's gonna happen, that's where it's gonna happen if it's gonna be worth watching. Michael Hingson  08:30 Yeah, well, I'll be interested to see what happens tomorrow, because the Chargers are playing the chiefs in Brazil. Lori Osbourne  08:41 Yes, and I don't, I don't even know if we're going to get to watch it, because, you know, the NFL spread out across all these different platforms now, and if you don't have the platform, you're out of luck. Michael Hingson  08:52 I think it's going to be on TV. It'll be watchable, but it starts at 530 Pacific Time, and I don't quite understand that. If they're doing it live, that would mean it's going to start at nine. Start at 930 in the evening in San Paulo. So I don't know how all that's going to work. We'll see. Lori Osbourne  09:07 Yeah, yeah, we shall see. Yeah, we're I don't know if we're watching tomorrow nights, but my husband's definitely watching tonight, for sure. Well, I Michael Hingson  09:15 don't think there are more games on tomorrow other than that one, so maybe he will. And maybe you actually get to focus and just see one game, Lori Osbourne  09:24 right, right? That's, that's, that's the nice part about the non Sunday games. Usually it's just, Michael Hingson  09:31 well, so you, so you grew up and you, you only lived in California for two years, and then where did you go? Lori Osbourne  09:40 I lived in Norman, that's right, until I was 29 I actually found my birth father when I was 23 and moved to Colorado to get to know him and his family. Michael Hingson  09:55 So you were a diamond. Lori Osbourne  10:00 Not really. I just, he was just never part of my life. Your mom married someone else, yeah, okay, yeah. I always had. My mom just didn't have my dad. And it's, you know, it's been an interesting experience, because, you know, being in my 20s when I met him, and my mom and I were opposite growing up, and I never understood my personality, because she was quiet and passive and wanted to work in the same job her entire life, and I was the opposite. I was vivacious and loud and aggressive and always wanted to be self employed. Then I met my dad and went, Oh, it explained it all, I'm just like him. It's crazy how the you know the genes work for sure, Michael Hingson  10:51 but you got to know him, and the relationship was a good one. Lori Osbourne  10:55 Yeah, yeah, right. We just, he's in Idaho now. We just got back a couple of weeks ago from visiting. I mean, it's been interesting, trying to enter a family, you know, in your 20s is is bizarre. I kind of, I kind of equate it to being an in law, like, I'm not quite all the way in, because I, you know, I didn't grow up with these people. They don't know me. But, yeah, it's been interesting. So where in Idaho, near Coeur d'Alene Sand Point near Michael Hingson  11:25 standpoint, I have a brother in law who lives in Ketchum, in Sun Valley, and who is an avid skier, and has been an avid skier basically his whole life. Now the real big question is, of course, where is your father when it comes to football, Lori Osbourne  11:46 my father does not sit still. Okay? That is, that is one way that we are different. He I joke that he'll probably outlive me. I mean, he lives on 14 acres. I think he just, they just sold 40 Acres. But he doesn't. He never sits still. He He's always going, going, going, working on, you know, he had, he had his business, which he sort of still does. But he works on fences or helps with the does something with the horses or the hay or the, you know, it's just it. He works his plan does not I don't think he the TV when we were there was on music the entire time. Yep. Michael Hingson  12:30 So hardly a person who tends to watch football. Well, that's okay. So you, you grew up in Norman? Did you go to college there or in the area? Lori Osbourne  12:43 I went for a year and then couldn't figure out how to keep paying for it. I honestly didn't even realize financial aid was a thing. So I started in the workforce and became a recruiter, technical recruiter, pretty early in my career. I did that for 12 years, and then started my own recruiting business and got my degree during that time. So I got a bachelor's degree in business administration, 4.0 average while working. Proud of that, but I was in my 30s, and then I got cancer right after that, had colon cancer at 36 which I blame an 18 year abusive, horrible marriage, I think really led to that, but it pushed me To get out of that horrible abuse of marriage. And then a few years later, I met my current husband, and I am the happiest I've ever been, Michael Hingson  13:51 but you also were able to, in one way or another, beat the cancer Lori Osbourne  13:58 I was, yes, it was actually stage one colon cancer. Only had surgery so that one, yeah, didn't even have to have chemo or radiation. And actually, what got me into my current business? I was a when I got divorced, I did this is kind of funny to me. I when I got divorced, I decided I no longer wanted to be straight commission, and because I had gotten a job after after the cancer, and now I'm self employed. And so why? I think I wouldn't want to be straight commission, but it's okay to be self employed, but it's a completely different mindset. You know yourself very much a different mindset. But I was in tech. I moved from recruiting into hands on technology. I did project management, software testing, I looked at websites and helped design websites from a business perspective, but I was never, never a coder, never, you know, did the visual design? Nine and in 2015 I we had just moved to the opposite side of Denver. We had just changed, I had just changed jobs, had a brand new home, and then found out I had a brain tumor. Michael Hingson  15:15 Oh, gosh, yeah, you're just an attention getting person. Lori Osbourne  15:19 That's all you. I know. That's it. I just walk around going, yep, that's it. So, yeah. So I, I ended up leaving the job because it was, it was very traumatic. I ended up having two surgeries. They couldn't remove the tumor. It's part of my carotid artery. It's a meningioma. It's benign, but it's part of my carotid artery, and it was causing my left eye to droop, so they went in to get it off the optical nerve and nicked the carotid and caused a brain bleed. And that brain bleed caused that drooping eye to become a half blind eye. So I ended up, for about a year and a half, I had double vision. I also had found out I had a stroke from it, I was having problems with words and forming, you know, the right words. And I had no tolerance for stress for a long time, so there was no way I was going back to project management in the IT world, right? This wasn't so I literally, I spent about a year recovering and just started messing around, going, Okay, well, what can I do with the talents that I have? And I started building a website on Squarespace, and it was called Health Net, like grandma. And it was just talking about my I lost my mother and my grandmother to cancer at 63 both at 63 and then I had gone through what I went through. And I just wanted to share the stories, you know, the what I've learned from a health perspective. And in doing that, went, wow. Why have I not been developing websites the last 20 years? This is what I should be doing. I love this, and I bet other business owners could really use some help doing this. And that's when my business was born. Michael Hingson  17:20 Wow. How did they discover the brain tumor? Lori Osbourne  17:26 It started with me falling asleep at my brand new job desk. Was I could not hold my eyes open. I actually thought it was an adrenal reaction to leaving a super high stress job to a very boring job, but it was not. They did all these tests. They put me on thyroid medication, which helped, and then my left eye started drooping, like literally within weeks together and and it was funny, because they they sent me to an eye doctor, and the eye doctor sent me to an eye surgeon, and they wanted to do surgery on it. And I'm like, don't you want to figure out why this is happening? Like, I don't want you to touch my eye until you know why my eye is drooping. And my doctor thought that was the craziest thing she'd ever heard. So she goes, Well, have we done an MRI yet? And I said, No, so they sent me for an MRI that day. And lo and behold, not only do you have a brain tumor, but you have had a stroke. Okay. Gosh, you know, she did not want to share that news, those news with me. She was very embarrassed. Probably, well, Michael Hingson  18:43 but you need to know, yeah, and clearly you already had demonstrated that you had an analytical mind, and it would be valuable for you to know, because it would help you in dealing with making decisions, or thinking about what decisions to make going forward, right? Yeah, so you did. So you went through the surgeries and all of that, and what, what happened to your your left eye, Lori Osbourne  19:10 it, it's still mostly blind. I have a sliver of vision that I can't control. So if I go to the eye doctor, they try to get me to look at the chart, and I can't focus it on the chart, and I get very frustrated. I blocked it for the first year. Now my eyes are so it's it's developed its own way of working, so I can't even block it anymore without causing worse headaches than I already have. Bad headaches kind of came out of all of this. So I really just live with it. I live with the headaches, and I ignore it as much as I possibly can and and hope it's improved slightly over. The last 10 years, they told me it would never improve. But, you know, our brains are amazing things, and it's it's trying, but it's still not. I just tell them make the left eye prescription the same as the right eye because it makes no difference. Yeah. Michael Hingson  20:17 Well, so with, with with all that you've you've dealt with, with, with this clearly, you figured out a way to go forward, and you've, now, I assume, used all that happened to you, and you've analyzed it in some way or another, that you have made some decisions about what you want to do with your life, which is namely the whole brand development and web development and dealing with accessibility, which is pretty cool. Lori Osbourne  20:51 Yeah, yeah, I am. Once I discovered that passion and the I honestly never realized I had the creative side of me. I knew I had the analytical I knew I had the project management and tech, but once I realized I actually have a very strong creative side, then websites were the way to go. And it's it's really I can be working on a website for four hours straight and feel no pain, and that that alone tells me I'm doing what I'm supposed to be doing. I love it that much, and I feel like I'm that talented at it. Michael Hingson  21:30 I think you've made a very interesting observation, and one that I relate to very well, which is working commission is one thing, but working for yourself, which, in some senses, is the same, but it's totally different, and you have to have a different mindset to make it work. Lori Osbourne  21:48 Oh, absolutely, yes. I mean, I'm I'm not selling a product for someone else. I'm selling myself, and I am the product, and I have to live by my my values and my mission and my why, which is completely different than selling services for someone else, for straight commission. Michael Hingson  22:12 I have always told my the people who I hired as sales people to analyze and and think about what they do. And one of the things that I did with every person I ever hired was I would say, tell me what you're going to sell. And literally, all but one person said, Oh, we're going to sell the product. This is the product we're selling. This is what it does. But the best sales guy I ever hired, when I asked that question, Said, the only thing I have to sell is myself and my word, and I need you to back me up when I give my word about something, Michael Hingson  22:50 great answer. It was, it was the actual, it was the answer I was looking for. And I said, well, as long as we communicate, and I know what you're going to say, and that's all about trust, I'm going to back you up. And never had an issue. And in fact, he and I worked very well together, because we figured out how my talents in sales and management could augment and accentuate what he did, so that the two of us could work together. And I think that's that's so important, but you're right. The only thing any really good salesperson has to sell is themselves, and you have to be true to your own attitudes. Yes, yes, which is so Lori Osbourne  23:33 integrity is everything. I mean, if you especially as a small business owner, I mean, and I'm in a very small community, and I this. I only lived here since 2018 and it's kind of been shocking to me how how a small community works. But if you do it right, everybody knows your name. If you do it wrong, everybody knows your name. Yeah, it's you know when, every time I get a call because the chamber has referred me again. I just smile, and I'm like, Okay, I'm doing it right, you know? And it's, to me, it's all about integrity. If you, if you say you're going to do something, do it, and if you can't do it, say you can't do it, say you can't do right, or say I'm going to figure it out. Yeah, you know, I didn't. I charged very little my first few years, and I always my first few years, I told clients, I don't know what I'm doing yet, so I'm not charging you for the time that I'm learning. I'm going to charge you for the time that I'm actually accomplishing something. Michael Hingson  24:30 One of the things I always told every again, every salesperson I ever hired is for at least the first year. You're a student. No matter what you think you know and what you know about sales, when you're working with customers, you're a student, ask them questions, really learn from them, because they want you to be successful, even if you don't think they do. And the reality is that, in general, they do want you to be successful, and the more you encourage them to teach you, the better relationship you're going to develop. Lori Osbourne  24:59 Absolutely. And 100% yes. Michael Hingson  25:02 So how long ago did you end up having the brain tumor? Lori Osbourne  25:07 I was diagnosed in August of 2015 So wow, I'm, I'm at exactly 10 years. 10 years. Yeah, I didn't, oh my gosh. September 22 will be my my first surgery dates. There you go. Wow. Right at 10 years Michael Hingson  25:23 See, I'm glad we we help you remember, Lori Osbourne  25:27 I can't, I can't believe that was, like, not even on my mind. I mean, it was actually September 17. Was the first surgery, that's right, and it's the same day as my dog's birthday. And we were just talking about my dog's birthday yesterday, but I didn't even think about the tumor. So well, it's all good Michael Hingson  25:47 a week from next Wednesday. But you know, you you obviously are doing well, well, so how did your your business in the the way you do things and what you do? How did all that change after the surgery, or had you already started down the road of branding and being a branding coach and website development and accessibility? Lori Osbourne  26:10 No, all of this came as a result of all of it. So it literally just grew with me, as I, you know, transitioned into life again, and being able to function mentally and physically, I would just start, you know, working on a little bit of, you know, a couple of websites. The first website I built was from for a realtor that we worked with. We did three different deals with him in two years. He was this great Scottish guy, great personality, and his website was horrific. And I begged him to let me do it. It was a I think we ended up doing 39 pages total, and just read redid the whole thing. He loved it. A lot of it's still in place 10 years later. But I just, I just started building, and then we moved to the area we are now outside Jacksonville, and I found a local networking group and started meeting people and getting introduced to businesses and just slowly built and learned a little bit at a time, and learned a little bit more. And then it was not actually until last year I realized that I have branding skills and talent that I haven't been promoting. I was using the skills and I was building on brand websites, but I didn't say that, and I didn't recognize it as a separate talent from website development. I kind of thought everybody did that, until I realized that that's not true. So I've been doing it, and a lot of it is just, I the natural, just natural talent for color and almost like designing houses. Like I knew I was really good at designing houses, but I didn't recognize that that translated to websites. And so for last, like, year to 18 months, I've really kind of bought into the brand strategy piece of what I offer. Michael Hingson  28:19 Well, how did you develop this concept of authority platforms, and what is it? Lori Osbourne  28:27 So the authority platform is what I'm calling the full package. It kind of started when I got really frustrated with everybody telling me or everybody's an exaggeration, but so many people saying, Oh, you don't need a website. You just need landing pages. And I would try to educate people that landing pages are not enough, but I couldn't put it in the right words, and when I started really looking at it, going, well, landing pages are great, if you have the visibility to get people to the landing page, and if you've built a relationship in a different way, if it's through speaking or through a book or through other types of promotions, then yes, the landing page can help or maybe replace the website. But where that led me was a website alone is also not enough. We need full visibility. We need to be seen in a lot of different ways to establish our authority as experts. So with the authority platform, I'm looking at the brand and understanding the brand, the website, the lead magnet, the funnels, the search engine optimization, and then helping them also have a good CRM to manage all of this, hooking them up with with good speaking coaches or podcast. Opportunities and just looking at it from a full life cycle of being visible and showing that authority online. Michael Hingson  30:10 And how's that gone over? Lori Osbourne  30:14 It's, I'm still building it honestly, the website's absolutely I'm I'm really working on building the collaboration pieces for the rest of it to truly say, Yes, I have the authority platform, the branding packages that I'm offering and the branding pieces that I'm doing are making a significant difference in the quality of the websites I'm building, because I come out of it with a custom GPT that they can use, and I can use that really establishes that baseline for the brand and the bringing in their values, bringing in their communication style, and bringing in their ideal client and how to speak to that ideal client. So the GPT is built around all of that, which is perfect when we're building the content for the website. So I would say, you know, we're 75% of the way there to having my true authority platform. But I'm still building, you know, authority building websites every day. Michael Hingson  31:20 Well, I gather that you don't tend to like to use WordPress. You use Duda as a platform builder and so on. Tell me, I'm curious why and what, and I don't have any any disagreement or or really knowledge to talk intelligently about it. But tell me why you use Duda and what, what it brings. Lori Osbourne  31:44 So my my challenges with WordPress started with my first client in Florida. They there was a nonprofit. They had no idea what they were doing, and I'm like, I I'm techie. I can go in, I can figure it out, and I could not figure out WordPress, and I got very frustrated with it going, how in the world does anybody else do this? So I kind of stayed away from it for a little while, and I was building on Squarespace for a time, and then I discovered Duda. I consider Duda to be the best of Wix and Squarespace. It's very similar. But the things I don't like about Wix, I don't like about Squarespace, Duda has resolved. It's also very customer oriented and SEO oriented and accessibility oriented. So there's a lot of advantages to the platform. The reason I don't support WordPress is I've had too many, too many people come to me with broken websites. Too many WordPress people do not educate their clients that that you have to update the plugins, and they don't. They just leave them and don't offer to do that for them, and it's it's an unnecessary addition that I don't think most people need for their website. There's plenty of things that we can do and do to that we can do exactly like WordPress without the headaches of that extra tech and plugins breaking and security breaking because the plugins are breaking, and it's it just it's too unnecessary, in my opinion. I tried to support WordPress for about a year and a half, and I found that I was not helping my Duda clients because the WordPress was always so much high maintenance. And those were the websites that were going down, and those are the websites that were having issues where my due to clients, their websites were never down, they never had issues. Michael Hingson  33:51 But don't need, but don't you, from time to time need to provide any kind of updates to Duda doesn't. Aren't there as the as the whole website evolves, doesn't, don't you need to find ways to evolve what they are and what they do Lori Osbourne  34:05 on the front end, on the front end, absolutely I mean, but from the back end, from a platform perspective, Duda handles all of that. It's self contained. Got it? I don't have to worry about that. And they're also always adding new features, which is another thing I absolutely love about them there, and I have yet to find, let me rephrase that. I've probably found a couple of things that if I could not duplicate on Duda to match WordPress, it would require code, and I don't code, but I can still achieve the goal of what my clients are looking for. There's nothing that they've said I have to have this that I can't provide. And the offset of not having the worry around the tech is has always been worth it. Michael Hingson  34:55 So the creators of Duda in the background as. They make updates and changes, they go out to everybody who uses it to create their websites automatically. Is that? Is that what happens? Lori Osbourne  35:07 Okay, yeah, it's seamless. Yeah, you don't even, you have no idea that there's even updates being done. It's completely seamless. Michael Hingson  35:15 Yeah, okay, well, I understand that. That makes a lot of sense. What's the one mistake that you find that keeps business owners from really progressing and keeping their websites and them invisible? What's the biggest mistake you see? Lori Osbourne  35:36 Messaging unclear, messaging which, which really goes back to the brand. If you don't understand your brand, you don't understand your why, and you don't know how to express how you solve problems for your ideal client, let me, let me rephrase. If you don't even know your ideal client is and you're trying to speak to them, a lot of people think they sell to everyone, and when you try to sell to everyone, you sell to no one. And if you are trying to speak to the masses from your website, you're going to lose the people you really want to reach. So it comes down to that, that niching down factor and really understanding your ideal client, so that when they hit your website, they immediately know you understand my problem and you can fix it. And it really comes down to that versus I can fix, you know, I can build a website for anybody. Well, then that makes me no different than a website developer down the street. Then it comes down to a price comparison, and then we're just bidding against each other. So you've gotta, you've gotta what makes you special, and what and and your why is a big part of that. Your values are a big part of that. And speaking the right language and that messaging. Michael Hingson  37:03 Can you tell me a story of maybe one customer that you worked with where you can demonstrate exactly what you're talking about here and why it made a difference without mentioning customer names, but the story? Lori Osbourne  37:17 Oh, yeah, um, you know, it's been a while since I did that realtor, but that realtor is still just such a great example, because you the fact that he was from Scotland doesn't necessarily seem significant, but it really does, because, you Know that Scottish accent made him endearing. He was a very professional, good looking guy. And you go out to his website, and it was, I can still see it today. It was like green and this old, funky text, and it, it represented him in no way. And I remember the first thing he told me was, you know, I've got this video where I introduced myself and I went, why in the world is that not on your homepage, like what people need to hear you speak and see you and experience you. He was phenomenal. And we did three deals with him. He was phenomenal at what he did, and that what, you know, if we had just rebuilt his website and just did the video, it would have that alone would have made a huge difference in people knowing who they were working with and how he was different. And another example I can give more recently, I work with a mentor who mentors seven figure coaches on how to work harder, make more money and and do it in less, less investment of your time. And when I took over her WordPress website for for two years, I just kept repeating and rebuilding the same crap, basically. And finally, when I decided to leave WordPress, I said, you know, I really want to start all over. And I realized in that two years, you know, I had not taken the time to really get to know her brand. And when we sat down and really learned what made her special and different, and we were able to capture that in in the website, that the difference in the experience was night and day, you know, before it was just text, and, you know, a little bit of information. She never referred anybody to her website. And now it, you know, opens with a video. She's also a professional speaker. Opens with a video of her speaking. She is very she's a. Ballroom dancer on the side, she's very elite. So we, you know, pulling in things like gold and video, I have a lot of motion on the website with gold moving because it, it, it's that brand of that dancer that, you know, that eliteness of it and it, it's subtle, and it has nothing to do with the messaging side that I just mentioned, but it's still back to the brand and the representing of who you are, who she is, what we're selling, you know, we're selling ourselves. Michael Hingson  40:33 Yeah, well, websites and website developers put all sorts of things out there and that that's not necessarily a good thing. But what are some signs that a business's online presence don't necessarily match their real life expertise? Because I I believe that people see through people who just sort of talk, and I think that that all too often, you get this reaction, oh, they're just talking that isn't what they really believe or that isn't what they really know. So what are some signs that the online presence doesn't match what they really know and what they really are? Lori Osbourne  41:15 Part of it is that that genericness, if you if you can't even say who you are serving, then you're obviously the person you're looking at is obviously not clear about their ideal client. If it's not clear who they are serving, and if it's this just generic message of not in these words, but we're the best use us. You know, there's, there's no detail about what makes them different and how they specifically solve your problem. If the website is completely outdated or generic, that may or may not allude to anything but it, it definitely shows that they don't, are not using their website to show their expertise. The other huge thing, I would say, is testimonials. Every website should have reviews. I mean, what better way to sell ourselves than to have someone else say how we're different, how we operate and why we're the why we're the best. That is huge. If it's all about them, as in the person's website you're looking at, if it's not, if I'm, if I'm getting on a website and they're not even acknowledging what's in it for me and how they're going to solve my problems, then I'm not going to have any confidence that they have any idea how to solve my problems. They haven't even they haven't even talked about my problems. They haven't even mentioned my problems. They're just telling me that they're selling me something, and this is how much it costs, and this is what it's going to do. But I but do you get me? Do you know? Do you understand me? I think all those are it's really important that we are speaking to the ideal client in their language about their problem. Michael Hingson  43:10 I have heard so many times and totally agree with and work to do this myself. Michael Hingson  43:18 The whole concept of when I'm invited to speak, it's not about me. Yeah, I'm invited to speak, but my job is to enhance, to help to make life as easy as possible for the event organizer, to help the event organizer make this, the whole conference, even better than they thought it would be. And and I have to do that because it's not about me, and it should never be about me as such, right? Lori Osbourne  43:48 It's also about your audience and your audience, yeah, so that they know you want them to want to know more. Yeah, that's also the purpose of your website to make people want to know more. Michael Hingson  44:01 Yeah, very true, and it should be that way. And if you're doing it right, you'll also provide more for them to know. Right? Lori Osbourne  44:15 Absolutely. Well, that would be something else that I would say I I always encourage people to give away as much as possible on their website. It if people know that you really want to help me solve my problems, and you're willing to give me something for free that starts a relationship. And that's really, at the end of the day, that's the point of the website. It's not to sell, it's to start a relationship. It's like the first step of dating. We're not getting married yet. We're dating, and if you're if you're giving away a piece of yourself through a video or a download or even a free course. Course, that's it. That's going to endear the audience to to want to come back for more. And even blogs, great blogs will get people coming back for more. And people always go, Well, you know, if I give everything away, I'm not going to make any money. No, you give away what? What doesn't cost you time, but is giving some knowledge so that they want more, and they know that you you get them, and they can trust, you know, like and trust so they can build that, that base for a relationship. Michael Hingson  45:32 Yeah, and it, it makes perfect sense. It is all about building trust. And everything that we do is all about building trust, and the more trust you build, the more loyalty you'll create. Lori Osbourne  45:47 Absolutely, yes, absolutely. Michael Hingson  45:49 So we've talked about website accessibility. What is website accessibility and why is it something that people really should focus on? Why is it important? Lori Osbourne  45:59 That feels weird coming from you, Mike, Michael Hingson  46:03 because I know you are an expert in this, but I preach it, but I preach it all the time, so I want to hear what somebody else has to say, and I want people who are watching and listening to this hear from somebody else other than me. Okay, that's the motivation behind it. Lori Osbourne  46:18 All right. All right. Well, website accessibility is at its core. It's making the website available and usable for everyone, including those with disabilities. So whether it's blindness or inability to use a mouse or you said it earlier, dyslexic, Michael Hingson  46:40 epilepsy, any number of things, right? Lori Osbourne  46:43 So anybody, just like accessibility for a ramp into a store, it's allowing me, from my home, as as a disabled person, to be able to function on your website. And as we know, I believe the stat is 20% of people have some kind of disability. It's also an inclusion. It is a piece of I consider a piece of your marketing, because if you are excluding 20% of the people with your website, why? Why are you doing that? It also builds strong Search Engine Optimization. Because if you look at all of the guidelines for accessibility, they're very similar to the guidelines you need to have in place for good search engine optimization. Google is looking for the exact same things. Yep. So it's it's really just making your website available to everyone Michael Hingson  47:42 well, and the reality is, well, let me ask this question, rather than me just saying it beyond legal compliance. Why should accessibility be a priority in website design? You've kind of alluded to it already. Lori Osbourne  47:56 Yeah, part of what I just said, it's including everyone. It's not excluding 20% of your market, and it's building trust, inclusivity and credibility. It's, it's, and it to me, it's showing that you care. It's, it's very bothersome to me when someone says, Well, I probably won't get sued, so I'm not going to worry about it. Okay? But why do you want to not do these basic things so that everyone can access your website? Well? Michael Hingson  48:33 And also, in reality, it does get back to if you're a website owner, that is, you're a company that has a website, and you recognize that the job of your website is to help people see why you have something they need. The fact of the matter is, do you really want to not make available to 20 or 25% of the population your website, or to put it another way, don't you want to make sure that you are making your information available to everyone? And that's what the real reason for website accessibility is truly all about. The fact of the matter is that it's good business to make your website accessible. Lori Osbourne  49:24 Absolutely, yes, absolutely. Michael Hingson  49:26 What are some high impact changes that you think that website owners can make, to make their websites or to have their websites be more accessible, maybe even just some simple things? Lori Osbourne  49:38 Oh, there are so many simple things. I mean, the easiest thing that so many people miss is adding alt text to images. I mean, it's, and it's one thing I love about Duda, by the way, it they do it with AI and do it for you, and you can edit it. It's so, so wonderful. But it's, it's a simple step. It also is. Great step to even help with SEO, because you can include some keywords there, but that that alt text tells someone that's using a tool that's blind exactly what that image is, and what is the point in putting that image on your website if it's not going to provide any value to those that can't see. I mean that, in my opinion, another thing is the contrast in colors. A lot of people don't understand that contrasting colors has a lot to do with readability, and if you are putting two colors together, I mean, think about it even from a scene person, if you're looking at it and you can't read it. It's not accessible, right? So, you know, have high contrast in the colors of text on anything over it. Don't try to put something over an image that can't be read that just just, don't do it. Skip that. I was just doing this on my website today. I was trying to put an image, and I went, you know what? That's just not going to work. I'm going back to a solid color. It doesn't it's it and it, you know, that's from a business perspective as well. Because even if you're not thinking about accessibility, if someone can't read the text or can't read the button, they're not going to click it. You're not going to read it. They're not going to buy it if they can't read it. So simple little things like that. Those would be the two biggest things I would say. And then just, you know, little additional things like making sure that your website is converting properly to mobile, if it's if it's not, if things are coming off the page, because you didn't bother to look at the mobile side, which is easy to miss on many platforms that can have a huge impact on the scene and those that need the tools or need accessibility pieces that's, you know, commonplace design and very easy thing to fix. Michael Hingson  52:11 It's been a while since I looked at this website, and I think it's not quite what it used to be, but for a while, my favorite website, absolutely. My favorite website for accessibility was the website of the National Security Agency, nsa.gov, Michael Hingson  52:31 of all the websites in the entire world. The reason I liked it is that not only did they have all text on images if you were using a screen reader and you moved your cursor over an image, you suddenly got a very detailed description of that image, like you. Michael Hingson  52:55 You moved your cursor where you used your screen reader to move over the American flag. It would say the American flag on a flagpole hanging in front of the opening to the building of the National Security Agency. Yada yada yada. I mean, it's just everything was there. It was the most amazing website. I don't know that it's that way anymore. I haven't looked at it in a little while, but I was very impressed with how much they did and relative and relevantly and appropriately so to make sure that everything on that website was totally usable. And a lot of people could say, Well, why do I have to do that? And the answer is, you have to do it for the same reason that you want to make your website accessible, if you will, for people who don't happen to have a disability. The reality is, all those things that you put on the website for people who can see them and so on, like pictures and so on, if you don't make those things accessible, you're doing a disservice to a significant amount of the population. Whereas, if you do it all, then while you can look at the picture, I can hear all about it, and that's the way it ought to Lori Osbourne  54:10 be well. And there's so much I mean to me that is an opportunity to to even go further with the folks that need the screen reader. Because, I mean, when I'm and I mentioned that dude, it does it with AI, but they, they do it too generically. When I go in, I'm doing exactly what you're talking about. I want to, I want to build the presence of the picture. This is who they're doing, who it is from the business, and this is what they're doing, and this is what you know, this offer is talking about that's an extra sales opportunity right there. For those that you know, need the alt text, why not use that? Michael Hingson  54:49 And also, I'm amazed at how many people may look at pictures and so on and look at words and not really pay attention to them very well, because they just kind of skip over it. So the more you can do to attract people's attention to the right things. Is relevant too. I'm amazed at how many people just gloss over so much. Lori Osbourne  55:09 Oh, absolutely. Well, you know, this kind of become our society, yeah, short attention span for sure. You know, I want to mention two videos. I really feel like people need videos on their website, especially of themselves, because it helps people get to know you. But you need to have that closed captioning and again, dialog. Michael Hingson  55:33 You need to have dialog so that a person who can't see the video will also know what the video shows. Lori Osbourne  55:41 Explain, explain what you mean by that a little bit more. Michael Hingson  55:44 So you go to a website, and there's a video, and you click it, and you start hearing music, and that's all you hear, even though, on the screen you see a person walking down the street, walking into somebody's store, finding a product they want and buying it. But if you don't have a way to make that information audibly accessible to people who can't see the images and who don't see the videos, then what good is it you haven't made it accessible? Yes, closed captioning works for deaf or hard of hearing people, but again, there's so much more that needs to be done. Wow. Lori Osbourne  56:25 Thank you for sharing that, Mike. You just gave me more to think about on videos. Michael Hingson  56:31 One of my favorite commercials to pick on today, and for the longest time, I had no idea at all what it was about. It starts out with music, and somebody says something like, so what do people over 60s show and bring out today? And they talk about love and they talk about something else, and suddenly the sound goes dead, and all you hear for the next 20 seconds or more is this high pitched whistle sound. Ooh, yeah. And I finally got somebody. I finally was in a room with somebody when I heard the beginning of this, and I said, What is it showing? And all it was showing, and what, apparently it is, is a promotion for people getting the RSV vaccination. Lori Osbourne  57:19 Oh, right. Oh, I do know what commercial you're talking about, yes, but text just goes on the screen. Michael Hingson  57:26 RSV, RSV, RSV. But there's nothing that says what that is at all, period, Lori Osbourne  57:33 because they're trying to make the point that you're that your life shuts down when this hits. But yeah, for someone like you, that's completely worthless. Michael Hingson  57:41 Not only does my life not shut down, my life gets very active, and I want to go off and find those commercial designers and show them what true accessibility really ought to be about. But that's another story. But yeah, Lori Osbourne  57:53 yeah, exactly, wow. I mean, I think about you every time I see that commercial, those rare times I see commercials, Michael Hingson  58:05 what's one of the what's one of the myths about branding and websites that you could erase, that you really wish you could race forever? Lori Osbourne  58:18 I probably told you to ask me that question, and now I'm stumped by how I want to answer it. I think, I think I know where I wanted to go with that. Yes, a lot of people think branding is just colors and fonts, and honestly, when I first started doing it, I thought it was just colors and fonts. And I kind of go, I went into Okay, colors and fonts, and then consistency, okay, we want to make sure we got we're consistent with our colors and fonts across everything that we do that's that's branding, that's visual branding. But real branding is Our Story. Is who we are, what we stand for and who we serve. It's the package of everything around what we're selling, back to selling ourselves and really understanding this package and making that consistent across everything. And consistency is huge, in my opinion, when it comes to branding, if you have a different header image or marketing image on every single thing you do and there's no consistency in the look, then you're not going to be memorable. You. I can't help you see this, Mike, but anyone that does go out to anything of mine, I have a very consistent image that was used to build my logo, and it's on everything that I do. I also wear very bright, colorful glasses. Everything I do is very bright and colorful, and it's memorable when people see me and they see my glasses, it can be three years later and they go. I don't remember your name, but boy, I remember those glasses. You know, it's, it's, and that's part of my branding. When people say, I love your your glasses, I go, thank you. It's part of my branding. Yeah. So it's a, it's an overall everything about you. When people describe me, they usually describe me as bright and colorful, like, that's, that's one of the first things that comes to their their mind, and then they it translates to energy, because they think bright, colorful energy. So it's, you know what branding really is, is, what do people say about you when you're not in the room? Michael Hingson  1:00:30 Yeah, that's, that's a good that's what it is. Well, if there is a business owner who is in our audience today who feels overwhelmed by their digital presence. What would you suggest is the first step they should take to change that? Lori Osbourne  1:00:47 Well, the the first thing I would love to see anyone do is sign up for a visibility review or audit with me, so that we can look at your presence and talk about it, and I can give you some very specific suggestions for how to improve your online visibility. If you're wanting to do something on your own and you're you're trying to figure out where to start, sit down and look at first, your your homepage, in your first line of every bit of your marketing and ask yourself, does it say who I serve and how I serve them, and the problems that I solve. Because every ounce of your marketing needs to say that immediately you have less than eight seconds when someone hits your website. And there's all kinds of some people say three, some people say 10s and 15. I just leave it at eight. Do eight or eight or less seconds on your website. So start there is my messaging clear? And then look at your website overall and does it represent me and the message I want people to see. We can go into a whole lot more about it being up to date and everything else, but that's where I would start, right there. Michael Hingson  1:01:58 So how do people reach out to you to get your help to deal with all of this. Lori Osbourne  1:02:02 Well, you can obviously go to my website, which is biz bolster.com, B, I, Z, B, O, L, S, T, E, r.com and I believe you will be sharing a link to that visibility audit. Just sign up for that or a free strategy session. But I encourage the visibility audit, because it literally takes about an hour of my time to check out everything about you and then share that with you. So this is an investment that I'm willing to give you to help you all understand how you show up online, and then what to do about Michael Hingson  1:02:45 it, biz, bolster.com, I hope people will do that, and they can reach out and contact you through that website. Lori Osbourne  1:02:53 Yes, click on, let's chat, and it gives you all the all the calls that you can sign up for in my calendar, and I would absolutely love to speak to anybody that has questions or wants some direction. Michael Hingson  1:03:07 Well, cool. Well, I really appreciate you being here today and spending so much time talking about all this, and I hope people will take it to heart. Wherever you are listening. Reach out, biz, bolster.com and get some insights and get some help to improve the website the web world, because only about 3% of all websites are really accessible today, which means there are a whole lot that are not, and there is no real excuse for that being the case. So reach out and Michael Hingson  1:03:41 you can get all the help that you need. I'd love to hear from you, to hear what you think about today's podcast. Please feel free to email me at Michael H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and wherever you're listening, please give us a five star review. We value your ratings and your reviews a lot, and I but I do want to hear from you. I want to hear what your thoughts are. Also, if you know of anyone who might make a good guest for unstoppable mindset, Lori, including you, would really appreciate you introducing us, because we're always looking for people who have great stories to tell, and today has certainly been one of my favorite podcast recordings in a long time, and that's because we really did have fun, and I think we accomplished a lot and we learned a lot. So I want to thank you, Lori, once again, for being here and for being a part of unstoppable mindset. Lori Osbourne  1:04:35 Thank you, Mike. It has definitely been a pleasure. I've enjoyed talking with you a lot. Michael Hingson  1:04:42 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Stuart Campbell, a luxury hotel and resort developer representing Eagle Creek Hospitality talks with James Shillinglaw of Insider Travel Report at last month's ILTM Cannes luxury show about the still-to-open Viceroy Resort Sun Valley in Ketchum, Idaho. Campbell details the plans for a property, including rooms, dining, access to the slopes and much more, which is on track to open in June 2026. For more information visit www.viceroyhotelsandresorts.com. All our Insider Travel Report video interviews are archived and available on our Youtube channel (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.

How to Organize Inclusive Events and Conferences is the ultimate guide to creating welcoming, safe, and accessible gatherings for everyone. With detailed strategies and illustrative examples, How to Organize Inclusive Events and Conferences uses principles of design justice to share how to put on truly inclusive occasions built for the needs and abilities of all. If you attend or host conferences, organize events for fun or for a living, or have ever thought, “I guess these spaces just aren't made for me and I wish I could change that,” this book is written for you! Dr. Alex D. Ketchum provides the ethical framework of what true inclusion in action means, considering a broad variety of identities and experiences such as economic hardship, childcare needs, racial and ethnic identities, disabilities, neurodivergence, and more. Whether you're hosting an academic symposium, an activist meeting, a feminist zinefest, or a comics con, Dr. Ketchum offers a step-by-step guide through the planning and execution process, with useful tips, timelines, and templates along the way. This book is an indispensable companion to building events and conferences from an ethic of care, allowing us to cultivate authentic community and to create the better world we desire—together. Our guest is: Dr. Alex Ketchum, who is the Faculty Lecturer at the Institute for Gender, Sexuality and Feminist Studies at McGill University. She is the author of Engage in Public Scholarship, and How to Organize Inclusive Events and Conferences. A full list of her publications and projects can be found at alexketchum.ca. Our host is: Dr. Christina Gessler, who is an academic writing coach and editor. She is the producer and show host of the Academic Life podcast. Playlist for listeners: Engage in Public Scholarship Designing & Facilitating Workshops With Intentionality Sitting Pretty Leading Toward Liberation Inclusion in Organizations Lessons From Launching An Online Conference You Have More Influence Than You Think A Pedagogy of Kindness Doing The Work of Equity Leadership The Entrepreneurial Scholar What Might Be Welcome to Academic Life, the podcast for your academic journey—and beyond! You can support the show by downloading and sharing episodes. Join us again to learn from more experts inside and outside the academy, and around the world. Missed any of the 300+ Academic Life episodes? Find them here. And thank you for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

How to Organize Inclusive Events and Conferences is the ultimate guide to creating welcoming, safe, and accessible gatherings for everyone. With detailed strategies and illustrative examples, How to Organize Inclusive Events and Conferences uses principles of design justice to share how to put on truly inclusive occasions built for the needs and abilities of all. If you attend or host conferences, organize events for fun or for a living, or have ever thought, “I guess these spaces just aren't made for me and I wish I could change that,” this book is written for you! Dr. Alex D. Ketchum provides the ethical framework of what true inclusion in action means, considering a broad variety of identities and experiences such as economic hardship, childcare needs, racial and ethnic identities, disabilities, neurodivergence, and more. Whether you're hosting an academic symposium, an activist meeting, a feminist zinefest, or a comics con, Dr. Ketchum offers a step-by-step guide through the planning and execution process, with useful tips, timelines, and templates along the way. This book is an indispensable companion to building events and conferences from an ethic of care, allowing us to cultivate authentic community and to create the better world we desire—together. Our guest is: Dr. Alex Ketchum, who is the Faculty Lecturer at the Institute for Gender, Sexuality and Feminist Studies at McGill University. She is the author of Engage in Public Scholarship, and How to Organize Inclusive Events and Conferences. A full list of her publications and projects can be found at alexketchum.ca. Our host is: Dr. Christina Gessler, who is an academic writing coach and editor. She is the producer and show host of the Academic Life podcast. Playlist for listeners: Engage in Public Scholarship Designing & Facilitating Workshops With Intentionality Sitting Pretty Leading Toward Liberation Inclusion in Organizations Lessons From Launching An Online Conference You Have More Influence Than You Think A Pedagogy of Kindness Doing The Work of Equity Leadership The Entrepreneurial Scholar What Might Be Welcome to Academic Life, the podcast for your academic journey—and beyond! You can support the show by downloading and sharing episodes. Join us again to learn from more experts inside and outside the academy, and around the world. Missed any of the 300+ Academic Life episodes? Find them here. And thank you for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/academic-life

How to Organize Inclusive Events and Conferences is the ultimate guide to creating welcoming, safe, and accessible gatherings for everyone. With detailed strategies and illustrative examples, How to Organize Inclusive Events and Conferences uses principles of design justice to share how to put on truly inclusive occasions built for the needs and abilities of all. If you attend or host conferences, organize events for fun or for a living, or have ever thought, “I guess these spaces just aren't made for me and I wish I could change that,” this book is written for you! Dr. Alex D. Ketchum provides the ethical framework of what true inclusion in action means, considering a broad variety of identities and experiences such as economic hardship, childcare needs, racial and ethnic identities, disabilities, neurodivergence, and more. Whether you're hosting an academic symposium, an activist meeting, a feminist zinefest, or a comics con, Dr. Ketchum offers a step-by-step guide through the planning and execution process, with useful tips, timelines, and templates along the way. This book is an indispensable companion to building events and conferences from an ethic of care, allowing us to cultivate authentic community and to create the better world we desire—together. Our guest is: Dr. Alex Ketchum, who is the Faculty Lecturer at the Institute for Gender, Sexuality and Feminist Studies at McGill University. She is the author of Engage in Public Scholarship, and How to Organize Inclusive Events and Conferences. A full list of her publications and projects can be found at alexketchum.ca. Our host is: Dr. Christina Gessler, who is an academic writing coach and editor. She is the producer and show host of the Academic Life podcast. Playlist for listeners: Engage in Public Scholarship Designing & Facilitating Workshops With Intentionality Sitting Pretty Leading Toward Liberation Inclusion in Organizations Lessons From Launching An Online Conference You Have More Influence Than You Think A Pedagogy of Kindness Doing The Work of Equity Leadership The Entrepreneurial Scholar What Might Be Welcome to Academic Life, the podcast for your academic journey—and beyond! You can support the show by downloading and sharing episodes. Join us again to learn from more experts inside and outside the academy, and around the world. Missed any of the 300+ Academic Life episodes? Find them here. And thank you for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textErnest Hemingway's life was a testament to his belief in living authentically and drawing from rich, personal experience for his writing. His three primary homes in Key West,  Havana, and Ketchum were more than just residences; they were essential backdrops and sources of inspiration for his work, each intrinsically linked to his lifestyle and creativity. Unifying these locales, and a symbol of his deep connection to the sea, was his beloved fishing boat, the Pilar.In Key West, Florida (his home during the 1930s), Hemingway found a laid-back, "bohemian" atmosphere that fostered a disciplined writing routine in the mornings and deep-sea fishing adventures in the afternoons with local friends, later dubbed the "Key West Mob". The house on Whitehead Street, a National Historic Landmark, provided a stable base where he wrote works like To Have and Have Not and numerous short stories.His time in Key West served as a gateway to Havana, Cuba, where he eventually moved and lived for over two decades, longer than anywhere else. His home there,  Finca Vigía (Lookout Farm), offered the quiet and space where he wrote some of his most celebrated work, including For Whom the Bell Tolls and the Pulitzer Prize-winning The Old Man and the Sea. It was from the nearby village of Cojimar that he and his captain, Gregorio Fuentes, would set out on the Pilar.The 38-foot custom Wheeler yacht, the Pilar, was a constant companion for 27 years, serving as an escape from the pressures of fame and the setting for big-game fishing exploits that earned him a reputation as a founder of sportfishing. The boat was a personal and literary anchor, its name a nickname for his second wife Pauline and a character in For Whom the Bell Tolls. It became a literal and figurative vessel that carried him to the experiences he translated into raw, real stories.Finally, Ketchum, Idaho, became his autumn retreat and final home in the late 1950s, after planning to leave Cuba amidst political tensions. In the rugged landscape of Idaho, he hunted and fished the rivers and plains, finding a different kind of solace. It was here, struggling with deteriorating health and depression, that he ultimately ended his life in 1961, leaving behind a legacy deeply tied to the physical locations that shaped his life and literature. Questions or comments at , Randalrgw1@aol.com , https://twitter.com/randal_wallace , and http://www.randalwallace.com/Please Leave us a review at wherever you get your podcastsThanks for listening!!

What is going on everyone and welcome back to TT! We are back with our traditional and now annual knights of the photography roundtable. I am joined by AJ Shipitofsky, Alex Sczudlo, Cody Nogowski and Dawson Ketchum live from Young Motorcars in Scottsdale. We chat, we laugh, we have crazy takes like saying Murcis aren't as cool as Vulcans and things of that nature. Please enjoy this episode and remember, enthusiasts never die!

2 REAL Cryptid Legends - Hosts: Ron Morehead and Darrell Denton, Michelle Desrochers - Moderator Host and Segment Producer Date: December 15th, 2025 EP: 004 Ron and Darrell are pleased to welcome Dr. Melba Ketchum & Robin Haynes. Discussion: The Guests will talk about the Genome Project. About Our Guests: Dr. Melba Ketchum -Dr. Melba S. Ketchum grew up in Texas City, Texas. She attended Texas A&M University where she received her doctorate in Veterinary Medicine after five years at the university. She had a mixed veterinary practice until she founded DNA Diagnostics. She is the president and founder of DNA Diagnostics, Inc. d/b/a Shelterwood Laboratories which was stablished in 1985. DNA Diagnostics has become a leader in all types of DNA testing including: human and animal forensics, human and animal paternity and parentage testing, disease diagnostics, trait tests, animal and human identity testing, species identification and sex determination. Most common species of animals are tested at DNA Diagnostics. Dr. Ketchum believes that through her research on Bigfoot, that it would be difficult for anyone to dismiss the " Human Hybrid" idea. Socials: WEBSITE: sasquatchgenomeproject.org X : https://x.com/DrMelbaKetchum FB: https://www.facebook.com/DrMelbaKetchum Robin Haynes - Robin has a lifetime of experiences with not only Sasquatch but other cryptids. She has been interacting with them since she was a small child. They have taught her many things. Now she not only works with cryptids, but also people, by trying to bridge the gap between them. She does conferences as well as shows, podcasts, and radio. Robin enjoys helping people learn about frequency and energy and connecting with the cryptids in a safe environment. Helping others learn about the paranormal is important to her. She also helped with the Sasquatch Genome Project and is currently helping with the Cryptid Genome Project. You can find her on Facebook under Robin Haynes or on her website which is www.paranormal-empowerment.com

In this NBN episode, host Hollay Ghadery interviews Andrew Fadyen-Ketchum about his poetry collection, Fight or Flight (Stephen F. Austin State UP, 2023).   Fight or Flight artifacts the trauma of McFadyen-Ketchum's divorce and the journey he took across the wilds of America (living in a tent on the California coast, getting intentionally lost in the Utah desert, tracking wild animals in the bitter cold of Indiana winters) in search of healing that led to the greatest discovery of all: his indigenous wife and her three children he now calls his own. Andrew Fadyen-Ketchum is an author, editor, and ghostwriter. He is author of three poetry collections, Fight or Flight, Visiting Hours and Ghost Gear. He is the assistant Director of the Owsley Fork Writer's Sanctuary, Founder and Editor of PoemoftheWeek, The Floodgate Poetry Series, and Apocalypse Now: Poems and Prose from the End of Days; He is also the acquisitions editor for Upper Rubber Boot Books. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In this NBN episode, host Hollay Ghadery interviews Andrew Fadyen-Ketchum about his poetry collection, Fight or Flight (Stephen F. Austin State UP, 2023).   Fight or Flight artifacts the trauma of McFadyen-Ketchum's divorce and the journey he took across the wilds of America (living in a tent on the California coast, getting intentionally lost in the Utah desert, tracking wild animals in the bitter cold of Indiana winters) in search of healing that led to the greatest discovery of all: his indigenous wife and her three children he now calls his own. Andrew Fadyen-Ketchum is an author, editor, and ghostwriter. He is author of three poetry collections, Fight or Flight, Visiting Hours and Ghost Gear. He is the assistant Director of the Owsley Fork Writer's Sanctuary, Founder and Editor of PoemoftheWeek, The Floodgate Poetry Series, and Apocalypse Now: Poems and Prose from the End of Days; He is also the acquisitions editor for Upper Rubber Boot Books. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/poetry

It's a seismic change for several industries. Omnicom Group closed its $9 billion acquisition of Interpublic Group last Wednesday. In the days since, the deal has resulted in many job reductions as Omnicom tries to reach promised cost savings. For the PR sector, the deal means former Interpublic agencies Golin and The Weber Shandwick Collective are joining Omnicom PR, which includes FleishmanHillard, Ketchum, Porter Novelli and other firms under the leadership of CEO Chris Foster. Joining this week's podcast are Campaign's Luz Corona and MM+M's Jameson Fleming, who explain what the holding company mega-deal means for the creative and medical marketing sectors, respectively. Plus, some of the biggest marketing and communications news of the week, such as WPP delaying employee pay reviews until next spring and PRWeek's Best Places to Work 2025. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Escuchamos en redes sociales que suplementar omegas sería lo ideal para todos, vamos al a farmacia y encontramos una gran variedad que nos complica la decisión de cuál comprar. En este episodio te explico qué es este tipo de grasa, qué hace por tu salud y qué deberías revisar en la etiqueta a la hora de elegir. Suscríbete para más episodios donde traducimos la nutrición científica a tu vida real. Déjame en comentarios tus dudas o experiencias con el inositol. ¡Escríbenos! L.N Carla Paola AM ⚕ Envíame un WhatsApp 55 6325 6115. Búscame en Facebook, X e Instagram como @Nut.CarlaPaola #NutrieatContigo --------- Referencias: Bhatt, D. L., Steg, G. P., Miller, M., Brinton, E. A., Jacobson, T. A., Ketchum, S. B., … & Clearfield, M. (2019). Cardiovascular risk reduction with icosapent ethyl for hypertriglyceridemia. The New England Journal of Medicine, 380(17), 1678-1695. Ovid+1 Coelho, J. C., Pontes, F. R., Mila, A. L. A., & Machado, S. (2022). Efficacy of the omega-3 fatty acids supplementation on inflammatory biomarkers: An umbrella meta-analysis. [Journal name], [volume], [pages]. PubMed Hu, Y., You, Z., & Zhu, X. (2021). Effect of long-term marine ω-3 fatty acids supplementation on the risk of atrial fibrillation in randomized controlled trials of cardiovascular outcomes: A systematic review and meta-analysis. [Journal name], [volume], [pages]. PubMed Kou, S., & Hasan, A. (2021). Association between omega-3 fatty acid treatment and atrial fibrillation in cardiovascular outcome trials: A systematic review and meta-analysis. [Journal name], [volume], [pages].

“Everyone we compete with, other CEOs of asset managers, credit asset managers that I talk to, are hyper-focused on making sure that there's not another cockroach running around in their portfolio,” says Steve Ketchum, CEO and founder of Sound Point Capital, when reflecting on the potential positive side effects of recent high-visibility credit events. Ketchum joins Bloomberg Intelligence's Noel Hebert on this episode of the Credit Crunch podcast to discuss the evolution from modest beginnings to nearly $45 billion in assets under management, synergies across the Sound Point product suite, the role of strategic partnerships, scale and one of their core ethos: wanting to have more ideas than capital. They also reflect on the growing role of private credit and how CLO structures have evolved. The Credit Crunch podcast is part of BI's FICC Focus series. Listen on Apple Podcasts and Spotify. Sound Point Disclaimer: Assets under management as of October 1, 2025. This material does not constitute an offer to sell or a solicitation of an offer to buy any securities. It is being provided solely for informational and reference purposes only and is not intended to be, and must not be, the basis for any investment decision. Statements represent the subjective views of Sound Point and cannot be independently verified and are subject to change. Past performance is not necessarily indicative of future results.

This week's guest on The PR Week podcast is Paul Wood, an alum of Ketchum and the chief marketing and communications officer at the Cohen Veterans Network. He gives us the lowdown on why his nonprofit was founded to help post-9/11 veterans and how it provides mental health services to veterans when they return from active-duty service. Wood also discusses breaking the stigma of embracing mental health services. Also on the agenda, the biggest marketing and communications news of the week, from people moves at Allison Worldwide, Praytell and Verizon to PRWeek's Health Influencer 30 list.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ketchum-based Wild Rye says $300,000 in tariffs are threatening its business, bringing its fight over Trump's trade war all the way to the Supreme Court.

In this episode of Bourbon Lens, Jake sits down with Alex Buck, Co-Founder and Managing Distiller of Warfield Distillery & Brewery in Ketchum, Idaho. The two discuss the origins of Warfield, how Alex transitioned from a career in law to distilling, and the inspiration behind the brand's focus on organic spirits and sustainability. Alex shares insight into Warfield's American Whiskey, Gin, and Barreled Gin, each crafted with a dedication to quality ingredients and a commitment to transparency in production. They explore what sets Warfield apart in the spirits world — from its mountain-town roots to its use of organic grains and unique flavor profiles that reflect the spirit of Idaho. Listeners will hear how Alex's passion for brewing and distilling evolved into a full-fledged career, and how Warfield continues to push boundaries in the American craft spirits industry under his guidance. Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at Info@BourbonLens.com. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens   About Alex Buck: Alex Buck is the Co-Founder and Managing Distiller and Operations Manager at Warfield Distillery & Brewery. After selling the company in 2023 to Steve Landers Jr., Alex continues to lead distilling operations while pursuing his lifelong passion for craft spirits. A former California lawyer, Alex spent his free time brewing beer and studying distillation long before he entered the industry. His recipes serve as the foundation for Warfield's award-winning lineup, including its organic American Whiskey and gin expressions. Today, Alex continues to distill, blend, and brew — helping shape the future of Warfield's organic spirits portfolio from the heart of the Idaho mountains.

In this conversation, Roger Ketchum and Dylan Silver discuss innovative strategies in real estate investment, emphasizing creative acquisition methods over traditional approaches. They highlight the importance of self-belief and having a roadmap for success, especially when facing challenges in the industry. The discussion also touches on the differences between residential and commercial real estate coaching, showcasing various strategies such as seller financing and fix-and-flips.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Season Four of the What Moves Her Podcast opens with a powerful conversation featuring Barri Rafferty, Chief Communications Officer and Head of Public Affairs at Anywhere Real Estate. With a career spanning roles as Global CEO of Ketchum, CEO of C200, and Senior Communications Leader at Wells Fargo, Barri shares her journey through bold career moves, balancing empathy with authority, and leading through change. Tune in as she shares tips for talent at every level as they search for their authentic leadership style, become stronger communicators, navigate risks, show up with confidence and bring out the best in others. For more info, follow us on whatmovesher.com and ⁠⁠⁠⁠instagram.com/whatmovesher.

Welcome to Spitting Nonsense—where two self-proclaimed amateurs, Jasmine and Zach, chat about all things nerdy (and plenty that's not). None of this is fact, but it's definitely our brand of nonsense! We're still recording regularly—no promises on hitting exact days anymore—but you can always count on us for plenty of off-the-wall commentary. And now, you can leave comments on Spotify! Tell us what's on your mind; we see every comment and might even respond on the show. Thanks for listening, and enjoy the nonsense!

Today's SWAPA Number is 1.32 million. That's the surplus amount that the 2025 budget should end the year with. And 2026 is also planned to be a surplus budget.So today we're sitting down with SWAPA's Second Vice President, Hank Ketchum, Internal Audit Committee Chair Andrew Rose and Finance Director Nia Williams to get an update on how we will finish 2025 and also give the membership some insight into the 2026 budget, which is up for our membership vote this fall.If you have any feedback for us at all, please drop us a line at comm@swapa.org or tap here to send us a text.Follow us online:Twitter - https://twitter.com/swapapilotsFacebook - https://www.facebook.com/swapa737

In this episode of The Best of LKN Podcast, Jeff sits down with Roger Ketchum, owner-partner of Alair Homes Charlotte, and Jennifer Shaw, business developer for the company. Together, they share decades of experience in custom home building and renovations, offering practical insights for homeowners across the Lake Norman and Charlotte region.Alair Homes Charlotte---------------------------------------------------------------------------------------Lake Norman's #1 Podcast & Email NewsletterThe Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff Hammwww.lknreal.comProduced by:www.epicjourneymedia.com Thanks to Safe harbor Peninsula Yacht Club for their support!Support the show

An exploration of one of marketing AI's hottest trends with Katherin Watier Ong In this episode of No Brainer, Geoff and Greg dive deep into the evolving landscape of search engine optimization with Katherine Watier Ong, founder of WO Strategies. Katherine brings her 10+ years of experience helping science-based organizations navigate the complexities of modern search—from traditional SEO to the emerging world of AI-powered answers. The conversation explores the hype surrounding Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with Katherine providing a refreshingly grounded perspective that it's still fundamentally SEO at its core. She shares practical insights on how to optimize for Google's AI Overviews and discusses why the fundamentals haven't changed as much as the industry buzz might suggest. Katherine reveals compelling data showing that while AI-powered search features are getting attention, they currently represent only about 1-3% of actual traffic for most organizations. She emphasizes that brands should focus on solid SEO foundations before chasing the latest AI optimization trends. The discussion also covers the broader challenges facing marketers today, including the rise of zero-click searches, degraded marketing data from GA4, and the increasing difficulty of measurement in a privacy-first world. Chapters ·      06:00 AEO vs GEO: Marketing Hype or Real Distinction? ·      11:34 What Still Matters: SEO Fundamentals That Haven't Changed ·      15:15 The Real Changes: Zero-Click Searches and Data Challenges ·      21:20 AI Integration in SEO Workflows ·      28:50 The Misinformation Problem with AI Answers ·      34:15 User Embeddings and Personalization Bubble Effects ·      39:30 Beyond Brand Control: Why Reddit Matters More Than Press Releases ·      44:10 Measuring Success in the Age of AI Search About Katherine Watier Ong Katherine Watier Ong is the founder and CEO of WO Strategies, a boutique organic traffic consultancy specializing in science-based, enterprise-sized organizations. With over 30 years of marketing experience and 18+ years focused on SEO, she helps federal agencies, nonprofits, and Fortune 500 companies improve their organic search performance. Previously, Katherine served as VP of Online Strategy at Ketchum, where she recruited, trained, and led the online strategy team, providing digital marketing services for global clients including NY State of Health, HHS, Express Scripts, Cleveland Clinic, and Hershey. Her campaigns have had significant impact—she's helped increase traffic from 300K to 1.2 million visits and assisted New Yorkers with health exchange registration. Katherine is an accomplished trainer and public speaker who has provided SEO and digital marketing education for over 13 years. She's spoken at conferences including Voice Global, BrightonSEO, SES, and OMS. Her approach is grounded in her belief that "anyone can create change with enough passion and determination," a philosophy shaped by her early environmental activism work that included building websites, securing NPR coverage, and creating educational curricula. Connect with Katherine: ·      Website: wostrategies.com ·      Free AI Mode Guide: bit.ly/writingforAImode ·      LinkedIn: Katherine W. Ong: https://www.linkedin.com/in/katherinewatier/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Shawn Edwards and Kathryn Kronenberg discuss the importance of social and emotional learning (SEL) for children and families. Kathryn, an award-winning author and founder of the "Live Big" series, shares her journey of writing children's books that promote self-belief and resilience. Her books, including "Dream Big," "Love Big," "Think Big," and the new "Live Big with Ketchum," aim to help children see their extraordinary potential. Shawn emphasizes the significance of SEL in fostering a supportive classroom environment. Both agree on the need for SEL to be a central focus in education and society. Kathryn also offers resources and coaching for parents and educators. Find here here: Website: https://katkronenberg.com/#Book%20Trailer LinkedIn: https://www.linkedin.com/in/kat-kronenbergcatch-m/

Love the show? Have any thoughts? Click here to let us know!This week, we're venturing deep into the wild wilderness of the Gem State—Idaho! Lauren kicks things off with a chilling mix of eerie tales, beginning with the mysterious “Zone of Death” in Yellowstone, where unusual laws spark unsettling possibilities. She also dives into strange disappearances in Idaho's rugged mountains, stories that leave behind more questions than answers. Then, Kenzie shares the bizarre legend of the Moss Man—a creature (or human?) said to sprout moss from his very body! Join us as we uncover the strange, spooky, and downright unexplainable mysteries of Idaho's vast wilderness!-Anyone with information on the missing persons or knows their whereabouts is asked to contact the Idaho County Sheriff's Office at (208) 983-1100.--Follow us on Social Media and find out how to support A Scary State by clicking on our Link Tree: https://instabio.cc/4050223uxWQAl--Have a scary tale or listener story of your own? Send us an email to ascarystatepodcast@gmail.com! We can't wait to read it!--Thinking of starting a podcast? Thinking about using Buzzsprout for that? Well use our link to let Buzzsprout know we sent you and get a $20 Amazon gift card if you sign up for a paid plan!https://www.buzzsprout.com/?referrer_id=1722892--Works cited!https://docs.google.com/document/d/1Dq_0tJvFgEFuU1ZpZQ3E_LcuLc-RrTML8fSt9ILWb6k/edit?usp=sharing --Intro and outro music thanks to Kevin MacLeod. You can visit his site here: http://incompetech.com/. Which is where we found our music!

Throughout his life, Ernest Hemingway was inspired by many places, including Ketchum, Idaho, where he lived his final years. So it only seems appropriate that's where the annual Ernest Hemingway Seminar is held.

Today's SWAPA number is, six. That's the percent acceleration in RASM or revenue per available seat mile in the fourth quarter that was implied during the second quarter earnings call for Southwest Airlines. Now, that's looking down the road, but a lot has happened in the recent past for both the company and the industry as a whole. It's been continuous light chop during 2025 with impacts from the supply chain, trade agreements, and capacity growths. These effects haven't just been felt Southwest, but on the industry worldwide.So, today we're sitting down with our resident experts in this arena. Joining us are Erich Schnitzler and Greg Auld from the SWAPA Economic and Financial Analysis Committee and Second Vice President, Hank Ketchum. Let's take a look back at what's transpired, both at the company and industry at large, what's happening now, and what we can expect for the remainder of the year.If you have any feedback for us at all, please drop us a line at comm@swapa.org or tap here to send us a text.Follow us online:Twitter - https://twitter.com/swapapilotsFacebook - https://www.facebook.com/swapa737

Send us a textSome monsters aren't fiction – they're buried in Dodge City Cemetery beneath stones that read "beloved husband and father."The story of Print Olive might be the most shocking true tale we've covered on Whiskey and Westerns. While sipping Bullet Bourbon (a fitting choice given Print's remarkable ability to absorb lead throughout his violent career), we unraveled the brutal history of a man whose sadistic tendencies would make even fictional villains seem tame.Print began as a Texas cattle baron in the post-Civil War era, accumulating wealth by gathering "maverick" cattle – a term derived from Samuel Maverick, who famously refused to brand his herds. But Print's legacy wasn't built on business acumen alone. His reputation for horrific violence preceded him across the frontier. He once tied suspected rustlers to trees, wrapped them in freshly skinned wet cowhides, and watched as the rawhide slowly dried and crushed them to death in the hot Texas sun. Those who crossed the Olives had a tendency to "leave the country" permanently.When Nebraska farmers Mitchell and Ketchum killed Print's brother Bob in self-defense, Print's revenge was swift and gruesome. After capturing the men through a bounty, Print hanged Ketchum while Mitchell remained handcuffed to him, forcing Mitchell to dangle by his arm while watching his partner strangle. Print then shot both men repeatedly before burning their bodies, earning the nickname "The Man-Burner." This incident forced Print to relocate to Dodge City, where he eventually met his own violent end in a Trail City saloon.Perhaps most fascinating is how Print's brutal story influenced American literature. Larry McMurtry's Pulitzer Prize-winning "Lonesome Dove" contains characters and scenes directly inspired by Print Olive's life. Jake Spoon, the hanging scene, Dietz and PI – all have roots in the actual history of this forgotten frontier monster.Want to learn more? Visit our website to download "Ladder of Rivers," the book that chronicles Print's complete story and likely inspired McMurtry's masterpiece. Our next episode will feature the Dora Hand story, another fascinating tale connected to Print's violent web of influence.Support the showIf you'd like to buy one or more of our fully illustrated dime novel publications, you can click the link I've included. "Edward Masterson and the Texas Cowboys," penned by Michael King, takes readers on an exhilarating ride through the American West, focusing on the lively and gritty cattle town of Dodge City, Kansas. This thrilling dime novel plunges into the action-packed year of Ed Masterson's life as a lawman, set against the backdrop of the chaotic cattle trade, filled with fierce conflicts, shifting loyalties, and rampant lawlessness. You can order the book on Amazon.

Allen discusses NextEra Energy's growth potential amid the new tax bill, Equinor's financial setback in US offshore wind projects, and Statkraft's strategic shift due to falling electricity prices. Additional highlights include Wisconsin's approval of its first long-duration energy storage project, Jupiter Bach's facility expansion in Florida, and record electricity prices in the US power auction. Sign up now for Uptime Tech News, our weekly email update on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard's StrikeTape Wind Turbine LPS retrofit. Follow the show on Facebook, YouTube, Twitter, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary Barnes' YouTube channel here. Have a question we can answer on the show? Email us! US Renewable Energy Leader NextEra Energy says Trump's new tax bill will help the company grow despite concerns about renewable energy credits. The Florida energy giant told investors it can protect most of its wind and solar projects from losing tax credits under the One Big Beautiful Bill Act. NextEra President John Ketchum says the company is already building so many projects that it can lock in tax benefits through twenty twenty nine. Ketchum believes smaller energy companies will struggle to meet the new deadline of July fourth twenty twenty six. That will likely mean less competition and more business for NextEra. Of course, Wall Street analysts are skeptical. Analysts from Jefferies wrote there is a clear long-term challenge ahead for the company. NextEra has signed contracts for three point two gigawatts of new projects since April. And the company is also exploring nuclear energy and small modular reactors. Norwegian energy company Equinor is taking a nearly one billion dollar loss on its US offshore wind projects. The company reported a nine hundred fifty five million dollar impairment in the second quarter. Most of that money is linked to the Empire Wind project off New York and a marine terminal in Brooklyn. Equinor says regulatory changes in the United States have reduced future profits and increased costs for offshore wind projects. Despite the financial hit, Equinor says it is moving forward with Empire Wind One. The company also completed financing for two offshore wind projects in Poland. The company says it remains committed to growing its renewable energy business. Wisconsin regulators have approved the first long-duration energy storage project of its kind in the United States. Alliant Energy will build the Columbia Energy Storage Project using a new carbon dioxide battery system designed by Energy Dome. The project will provide enough electricity to power eighteen thousand Wisconsin homes for ten hours on a single charge. Raja Sundararajan from Alliant Energy says the project will strengthen the power grid and help meet growing energy needs. The Energy Dome system works by converting carbon dioxide gas into compressed liquid for storage. When electricity is needed, the liquid turns back to gas and powers a turbine. Currently Energy Dome has a system running in Italy. Construction in Wisconsin will begin in twenty twenty six and the project should be completed by the end of twenty twenty seven. The storage system is part of Alliant Energy's long-term plan to expand power generation with a balanced mix of energy sources. Norwegian energy company Statkraft took a three billion dollar hit on its wind power projects due to falling electricity prices. The company reported strong power generation in the second quarter but said lower prices in northern Norway and Sweden hurt profits. Statkraft President Birgitte Ringstad Vartdal says the company is refocusing its strategy after a period of high energy prices following the Russian war in Ukraine. The company is streamlining operations and focusing on fewer technologies and markets.

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Ernest Hemingway spent the last years of his life in Ketchum, where he died in 1961. To commemorate his life and writing on the 100th anniversary of his birth, the Idaho Humanities Council in 1999 invited several noted Hemingway scholars to Sun Valley to work with Idaho teachers. Marcia Franklin talks with four scholars about Hemingway; the discussion includes his style, his personal life and the influence of Idaho on his work. Originally aired: 12/23/1999

Hotel Pacifico was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as FortisBC.

The latest guest on The PR Week podcast is PAN president and CEO Philip Nardone. He talks about the evolution of tech PR and media over the last three decades, as well as recent changes at major agencies. Also on the agenda is the departure of Sally Susman from Pfizer, CEO Mike Doyle leaving Ketchum, WPP's profit warning and a spotlight on the brands responding to tragic flooding in Texas.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

  Connecticut Explored and our podcast, Grating the Nutmeg, have featured many of the heritage trails that mark the important histories and sites of Connecticut's people. Preservation Connecticut has undertaken a survey of LGBTQ+ heritage sites across the state. Now, Grating the Nutmeg and Preservation Connecticut have teamed up to bring you a three-episode podcast series that pairs new research on LGBTQ+ identity and activism with accounts of the Connecticut places where history was made. The episodes include a thriving vegetarian cafe-bookstore run by lesbian feminists in a working-class former factory town, a transgender medical researcher working on an urgent public health issue in the center of Connecticut politics, and a gay, Jewish, best-selling children's book author in affluent Fairfield County.   In this episode, Dr. Alex Ketchum, author of Ingredients for Revolution: A History of American Feminist Restaurants, Cafes, and Coffeehouses, published by Concordia University Press in 2022, reveals the history of women-owned restaurants in the 1970s and 1980s that had a feminist mission. In a first-ever overview of feminist cafe subculture, Ketchum's book details the role eateries played in social justice movements, including women's and LGBTQ+ liberation, and food justice. And we will highlight Bloodroot, the almost 50-year-old lesbian-feminist bookstore, collective, and vegetarian restaurant in Bridgeport.   Dr. Ketchum is Assistant Professor at McGill University's Institute for Gender, Sexuality, Feminist Studies, and the Director of the Just Feminist Tech and Scholarship Lab, co-editor of Queers at the Table: An Illustrated Guide to Queer Food (Arsenal Pulp Press, 2022), and creator of The Feminist Restaurant Project: thefeministrestaurantproject.com Follow Dr. Ketchum on her social media pages- bluesky: https://bsky.app/profile/aketchum22.bsky.social   @aketchum22.bsky.social instagram:  https://www.instagram.com/dr.alexketchum/ @dr.alexketchum   To find out more information on Bloodroot Restaurant, check out these sources: Restaurant Website https://www.bloodroot.com/ Public Broadcasting Interview with the founders https://www.youtube.com/watch?v=qtxLyIqYhxQ Documentary Trailer “A Culinary Uprising: The Story of Bloodroot” https://www.youtube.com/watch?v=nh2K7RAeBf4   This episode of Grating the Nutmeg was supported by Preservation Connecticut, preserving the state's heritage for 50 years and a Quick Grant from CT Humanities. CTH connects people to the humanities through grants, programs, and collaboration with other organizations. CTH is supported by state and federal matching funds, community foundations, and gifts from private sources.   Connecticut Landmarks LGBTQ+ Archives The archival collections of East Haddam's Palmer-Warner House include the diaries and letters of previous residents Frederic Palmer and his partner Howard Metzger. On view during the museum's open hours through August 23,2025, “Letters of Unity” explores the evolution of LGBTQ+ communication over more than a century through the stories of Frederic, Howard, and other members of LGBTQ+ communities. From love letters to social media and personal diaries to protest flyers, this display showcases how love, resistance, and solidarity have been expressed through various mediums. Purchase tickets at https://ctlandmarks.org/properties/palmer-warner-house/   The Palmer-Warner House will host a thought-provoking free community panel discussion on queer independence on Saturday, July 12 from 1 pm-4 pm. This panel will offer the opportunity to connect with diverse voices from across generations as they reflect on past, present, and future LGBTQ+ resilience, self-determination, and community support. Don't miss this opportunity to connect, learn, and celebrate the strength of queer identities. Register at https://114536.blackbaudhosting.com/114536/Queer-Independence-Discussion-Panel   ---------------------------------------------------- Like Grating the Nutmeg? Want to support it? Make a donation! 100% of the funds from your donation go directly to the production and promotion of the show. Go to ctexplored.org to send your donation now.   This episode of Grating the Nutmeg was produced by Mary Donohue and engineered by Patrick O'Sullivan at https://www.highwattagemedia.com/   Follow GTN on our socials:  Facebook,Instagram, Threads, and BlueSky.   Follow executive producer Mary Donohue on Facebook and Instagram at West Hartford Town Historian. Join us in two weeks for our next episode of Grating the Nutmeg, the podcast of Connecticut history. Thank you for listening!  

Interview with John Leon of The Royal Arctic Institute. John returns for the third time to talk about The Royal Arctic Institute's new self titled album.  The Royal Arctic Institute is a cinematic instrumental post-jazz group from New York City. They have been recording and releasing records since 2017. Since forming in 2016, the band has been a revolving door of different musicians comprising several different lineups. The current lineup is composed of drummer Lyle Hysen (Das Damen, Arthur Lee), guitarists John Leon (Roky Erickson, Summer Wardrobe, Abra Moore) and Chris Robertson (Elk City, James Mastro), and bassist David Motamed (Das Damen, Two Dollar Guitar, Arthur Lee, Townes Van Zandt). The band name is a reference to the fantasy trilogy His Dark Materials by Philip Pullman. All four members of the Royal Arctic Institute have spent decades playing in various ensembles, working as studio musicians, backing musicians, and touring musicians. This self-titled fourth full-length recording from The Royal Arctic Institute is the first to include guitarist Chris Robertson. According to the band, Robertson is a crucial addition to the group, as he provides an added dimension to The Royal Arctic Institute sound and creative process, particularly because this debuts the group as a two guitar quintet. The decision to present this new album as a self-titled record is tightly connected to the band's excitement about their current musical direction. The new album also marks the first time The Royal Arctic Institute is working with Ray Ketchum of Magic Door Recording. Ketchum, often noted for his engineering and recording work on the last handful of Guided by Voices albums, helped steer the band towards an approach which allowed for a rich and fully developed sonic experience. Ketchum's keen and well attuned ear in the studio made it possible for The Royal Arctic Institute to focus more on the nuances they had been developing on previous releases, something apparent on “Twigs Of Cries, Feathers Of Sobs.” As guitarist John Leon points out:         https://www.theroyalarctic.com/

PODCAST: We preview the 2025 Sports PR Summit (www.sportsprsummit.com) that will take place on June 24 at the award-winning Intuit Dome (home of the NBA's Los Angeles Clippers) on this edition of Sports Business Radio. We reveal the conversations that will take place on stage at this invite-only event that will also feature a reception at the NFL's west coast headquarters next to Sofi Stadium. Ketchum (www.ketchum.com) is the presenting sponsor of the 2025 Sports PR Summit and we are joined by Ketchum Sports Managing Director Patrick Wixted to preview the event and Ketchum's media roundtable conversation that will take place on stage at the Intuit Dome as part of the full day event.  The Sports PR Summit launched in 2013 and is a leading think tank that brings the sports PR community together annually. The event was founded by Sports Business Radio Host Brian Berger. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to www.sportsbusinessradio.com and clicking on the link to the Sports Business Radio YouTube channel. Subscribe to our YouTube channel.Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week's edition of Sports Business Radio is presented by @MAICapital – the exclusive financial partner of Sports Business Radio. @MAICapital is a registered investment adviser and wealth management firm unified in purpose to empower clients to simplify, protect, and grow the wealth they work so hard to build.  Founded in 1973, the firm helps clients achieve their vision and goals through objective advice, tailored planning, comprehensive and integrated solutions, and highly personal service. For more information, visit www.mai.capital or MAI's company page on LinkedIn.   #SportsPRSummit #PR #LosAngeles #IntuitDome #NFL Learn more about your ad choices. Visit megaphone.fm/adchoices

The Storm Skiing Journal and Podcast explores the world of lift-served skiing year-round. Join us.WhoPete Sonntag, Chief Operating Officer and General Manager of Sun Valley, IdahoRecorded onApril 9, 2025About Sun ValleyClick here for a mountain stats overviewOwned by: The R. Earl Holding family, which also owns Snowbasin, UtahPass affiliations:* Ikon Pass – 7 days, no blackouts; no access on Ikon Base or Session passes; days shared between Bald and Dollar mountains* Mountain Collective – 2 days, no blackouts; days shared between Bald and Dollar mountainsReciprocal pass partners: Challenger Platinum and Challenger season passes include unlimited access to Snowbasin, UtahLocated in: Ketchum, IdahoClosest neighboring ski areas: Rotarun (:47), Soldier Mountain (1:10)Base elevation | summit elevation | vertical drop:Bald Mountain: 5,750 feet | 9,150 feet | 3,400 feetDollar Mountain: 6,010 feet | 6,638 feet | 628 feetSkiable Acres: 2,533 acres (Bald Mountain) | 296 acres (Dollar Mountain)Average annual snowfall: 200 inchesTrail count: 122 (100 on Bald Mountain; 22 on Dollar) – 2% double-black, 20% black, 42% intermediate, 36% beginnerLift fleet:Bald Mountain: 12 lifts (8-passenger gondola, 2 six-packs, 6 high-speed quads, 2 triples, 1 carpet - view Lift Blog's of inventory of Bald Mountain's lift fleet)Dollar Mountain: 5 lifts (2 high-speed quads, 1 triple, 1 double, 1 carpet - view Lift Blog's of inventory of Dollar Mountain's lift fleet)Why I interviewed him (again)Didn't we just do this? Sun Valley, the Big Groom, the Monster at the End of The Road (or at least way off the interstate)? Didn't you make All The Points? Pretty and remote and excellent. Why are we back here already when there are so many mountains left to slot onto the podcast? Fair questions, easy answer: because American lift-served skiing is in the midst of a financial and structural renaissance driven by the advent of the multimountain ski pass. A network of megamountains that 15 years ago had been growing creaky and cranky under aging lift networks has, in the past five years, flung new machines up the mountain with the slaphappy glee of a minor league hockey mascot wielding a T-shirt cannon. And this investment, while widespread, has been disproportionately concentrated on a handful of resorts aiming to headline the next generation of self-important holiday Instagram posts: Deer Valley, Big Sky, Steamboat, Snowbasin, and Sun Valley (among others). It's going to be worth checking in on these places every few years as they rapidly evolve into different versions of themselves.And Sun Valley is changing fast. When I hosted Sonntag on the podcast in 2022, Sun Valley had just left Epic for Ikon/Mountain Collective and announced its massive Broadway-Flying Squirrel installation, a combined 14,982 linear feet of high-speed machinery that included a replacement of North America's tallest chairlift. A new Seattle Ridge sixer followed, and the World Cup spectacle followed that. Meanwhile, Sun Valley had settled into its new pass coalitions and teased more megalifts and improvements to the village. Last December, the resort's longtime owner, Carol Holding, passed away at age 95. Whatever the ramifications of all that will be, the trajectory and fate of Sun Valley over the next decade is going to set (as much or more than it traces), the arc of the remaining large independents in our consolidating ski world.What we talked aboutThe passing and legacy of longtime owner Carol Holding and her late husband Earl – “she was involved with the business right up until the very end”; how the Holdings modernized the Sun Valley ski areas; long-term prospects for Sun Valley and Snowbasin independence following Mrs. Holding's passing; bringing World Cup Downhill races back to Sun Valley; what it took to prep Bald Mountain for the events; the risks of hosting a World Cup; finish line vibes; the potential for a World Cup return and when and how that could happen; the impact of the Challenger and Flying Squirrel lift upgrades; potential upgrades for the Frenchman's, River Run, Lookout Express, and Christmas lifts; yes Sun Valley has glades; the impact of the Seattle Ridge chairlift upgrade; why actual lift capacity for Sun Valley's legacy high-speed quads doesn't match spec; explaining Sun Valley's infrastructure upgrade surge; why Mayday and Lookout will likely remain fixed-grip machines; the charm of Dollar Mountain; considering Dollar lift upgrades; what happened to the Silver Dollar carpet; why Sun Valley is likely sticking with Ikon and Mountain Collective long-term after trying both those coalitions and Epic; whether Sun Valley could join Ikon Base now that Alterra ditched Ikon Base Plus; RFID coming at last; whether we could still see a gondola connection between Sun Valley Village and Dollar and Bald mountains; and why Sun Valley isn't focused on slopeside development at Bald Mountain.Why now was a good time for this interviewSince I more or less covered interview timing above, let me instead pull out a bit about Sun Valley's megapass participation that ended up being timely by accident. We recorded this conversation in April, well before Vail Resorts named Rob Katz its CEO for a second time, likely resetting what had become a lopsided (in Alterra's favor) Epic-versus-Ikon battle. Here's what Sonntag had to say on the pod in 2022, when Sun Valley had just wrapped its three-year Epic Pass run and was preparing for its first season on Ikon:… our three-year run with Epic was really, really good. And it brought guests to Sun Valley who have never been here before. I mean, I think we really proved out the value of these multi-resort passes and these partner passes. People aspire to go other places, and when their pass allows them to do that, that sometimes is the impetus. That's all they need to make that decision to do it. So as successful as that was, we looked at Ikon and thought, well, here's an opportunity to introduce ourselves to a whole new group of guests. And why would we not take advantage of that? We're hoping to convert, obviously, a few of these folks to be Sun Valley regulars. And so now we have the opportunity to do that again with Ikon.When I asked Sonntag during that conversation whether he would consider returning to Epic at some point, he said that “I'm focused on doing a great job of being a great partner with Ikon right now,” and that, “I'm not ready to go there yet.”With three winters of Ikon and Mountain Collective membership stacked, Sonntag spoke definitively this time (emphasis mine):We are very very happy with how everything has gone. We feel like we have great partners with both Ikon, which is, you know, partnering with a company, but they're partners in every sense of the word in terms of how they approach the partnership, and we feel like we have a voice. We have access to data. We can really do right by our customers and our business at the same time.Should we read that as an Epic diss on Broomfield? Perhaps, though saying you like pizza doesn't also mean you don't like tacos. But Sonntag was unambiguous when I asked whether Sun Valley was #TeamIkon long-term: “I would see us staying the course,” he said.For those inclined to further read into this, Sonntag arrived at Sun Valley after a long career at Vail Resorts, which included several years as president/COO-equivalent of Heavenly and Whistler. And while Sun Valley is part of a larger company that also includes Snowbasin, meaning Sonntag is not the sole decision-maker, it is interesting that an executive who spent so much of his career with a first-hand look inside the Epic Pass would now lead a mountain that stands firmly with the opposition.What I got wrongI mischaracterized the comments Sonntag had made on Epic and Ikon when we spoke in 2022, making it sound as though he had suggested that Sun Valley would try both passes and then decide between them. But it was me who asked him whether he would decide between the two after an Ikon trial, and he had declined to answer the question, saying, as noted above, that he wasn't “ready to go there yet.”Why you should ski Sun ValleyIf I was smarter I'd make some sort of heatmap showing where skier visits are clustered across America. Unfortunately I'm dumb, and even more unfortunately, ski areas began treating skier visit numbers with the secrecy of nuclear launch codes about a decade ago, so an accurate map would be difficult to draw up even if I knew how.However, I can offer a limited historical view into the crowding advantages that Sun Valley offers in comparison to its easier-to-access peer resorts. Check out Sun Valley's average annual skier visits from 2005 to 2011, compared to similarly sized Breckenridge and Keystone, and smaller Beaver Creek:Here's how those four ski areas compare in size and average skier visits per acre:Of course, 2011 was a long time ago and multi-mountain passes have dramatically reworked visitation patterns. Breck, Keystone, and Beaver Creek, all owned by Vail during the above timeframe, joined Epic Pass in 2008, while Sun Valley would stand on its own until landing on Mountain Collective in 2015, then Epic in 2019, then back to MC and Ikon in 2022. Airline service to Sun Valley has improved greatly in the past 15 years, which could also have ramped up the resort's skier visits.Still, anecdote and experience suggest that these general visitation ratios remain similar to the present day. Beaver Creek remains a bit of a hidey-hole by Colorado standards, but Breck and Keystone, planted right off America's busiest ski corridor in America's busiest ski state, are among the most obvious GPS inputs for the Epic Pass masses. No one has to try that hard to get to Summit County. To get to Sun Valley, you still have to work (and spend), a bit more.So that's the pitch, I guess, in addition to all the established Sun Valley bullet points: excellent grooming and outrageous views and an efficient and fast lift network. By staying off the Ikon Base Pass, not to mention Interstates 70 and 80, Sun Valley has managed to achieve oxymoron status: the big, modern U.S. ski resort that feels mostly empty most of the time. It's this and Taos and Telluride and a few others tossed into the far corners of the Rockies, places that at once feel of the moment and stand slightly outside of time.Podcast NotesOn Sun Valley/Pete 1.0Sonntag first joined me on the pod back in 2022:On Carol HoldingLongtime Sun Valley owner Carol Holding passed away on Dec. 23, 2024. Boise Dev recalled a bit of the family legacy around Sun Valley:“One day, I spotted Earl and Carol dining on the patio and asked him again,” Webb told Bossick. “And Carol turned to him and said, ‘Earl, you've been saying you're going to do that for years. If you don't build a new lodge, I'm going to divorce you.' That's what she said!”The lodge opened in 2004, dubbed Carol's Dollar Mountain Lodge.In a 2000 interview with the Salt Lake Tribune, Carol made it clear that she was as much a part of the business as Earl, whose name caught most of the headlines.“I either became part of his business or lived alone,” she said.The pair often bought distressed or undervalued assets and invested to upgrade them. She told the Tribune that paying attention to the dollars in those early years made a big difference.“I still have the first dollar bill that anyone gave me as a tip,” she said.Once they bought Sun Valley, Robert and Carol wasted no time.Wally Huffman, the resort's GM, got a call to the area above the Ram Restaurant. Someone was stuffing mattresses out the window, and they were landing with a thud on the kitchen loading dock below. Huffman called Janss – the person who had owned the resort – and asked what to do.“I think you should do whatever Mr. Holding tells you to do.”Robert and Carol had purchased the property, and upgrades were well underway. They didn't know how to ski. But they did know hospitality.“Why would anyone who didn't know how to ski buy a ski resort? That wasn't why we bought it—to come here to ski,” Carol said. “We bought it to run as a business.”Earl Holding's 2013 New York Times obituary included background on the couple's purchase of Sun Valley:A year later, Carol Holding, who was her husband's frequent business partner, showed him a newspaper article about the potential sale of Sun Valley. He bought the resort, which had fallen into disrepair since its glory years as a getaway for Ernest Hemingway and others, after he and his wife spent a day there skiing. They had never skied before.Davy Ratchford, President of sister resort Snowbasin, told a great story about Carol Holding on the podcast back in 2023 [31:20]:Mrs. Holding is an amazing woman and is sharp. She knows everything that's going on at the resorts. She used to work here, right? She'd flip burgers and she'd sell things from the retail store. I mean she's an original, right? Like she is absolutely amazing and she knows everything about it. And I was hired and I remember being in our lodge and I had all the employees there and she was introducing me, and it was an amazing experience. I remember I was kneeling down next to her chair and I said, “You know, Mrs. Holding, thank you for the opportunity.” And she grabs both your hands and she holds them in tight to her, and that's how she talks to you. It's this amazing moment. And I said, “I just want to make sure I'm doing exactly what you want me to do for you and Earl's legacy of Snowbasin.” I know how much they love it, right? Since 1984. And I said, “Can I just ask your advice?” And this is exactly what she said to me, word for word, she said, “Be nice and hire nice people.” And every employee orientation since then, I've said that: “Our job is to be nice and to hire nice people.”Listen to the rest here:On Sun Valley's evolutionWhen the Holdings showed up in 1977, Sun Valley, like most contemporary ski areas, was a massive tangle of double and triple chairs:The resort upgraded rapidly, installing seven high-speed quads between 1988 and 1994: Unfortunately, the ski area chose Yan, whose bungling founder's shortcuts transformed the machines into deathtraps, as its detachable partner. The ski area heavily retrofit all seven machines in partnership with Doppelmayr in 1995. Sun Valley has so far replaced three of the seven Yans: the Seattle Ridge sixer replaced the detach quad of the same name last year and the Broadway sixer and Flying Squirrel quad replaced the Broadway and Greyhawk quads in 2023, on a new alignment:Sonntag outlines which of the remaining four Yan-Doppelmayr hybrids will be next on the pod.I've summarized the Yan drama several times, most recently in the article accompanying my podcast conversation with Mammoth COO Eric Clark earlier this year:On World Cup resultsWhile we talk in general about the motivation behind hosting the World Cup, what it took to prep the mountain, and the energy of the event itself, we don't get a lot into the specifics of the events themselves. Here are all the official stats. Videos here.On gladesYes, Sun Valley has glades (video by #GoProBro, which is me):On Ikon Pass' evolutionI feel as though I publish this chart every other article, but here it is. If you're reading this in the future, click through for the most current:On the Sun Valley Village masterplanWe discuss an old Sun Valley masterplan that included a gondola connection from the village to Dollar and then Bald mountains:The new village plan, which is a separate document, rather than an update of the image above, doesn't mention it:Why? We discuss.The Storm Skiing Journal and Podcast is a reader-supported publication. Please support independent ski journalism, or we'll all be reading about bros backflipping over moving trains for the rest of our lives. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World."   As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work with Hempitecture awarded him a spot on the 2020 Forbes "30 under 30" list, alongside his cofounder Tommy Gibbons.   Outside of Hempitecture, Mattie served on the Board of Directors of Idaho BaseCamp, a non-profit organization that connects underserved communities to the outdoors. In his home of Ketchum, Idaho, he serves as the Vice-Chair of the Planning and Zoning Commission, and the Chairperson of the Historical Preservation Commission. Mead is a graduate of Hobart College '13, where he studied architecture, environmental sciences, studio   Socials and website: https://www.hempitecture.com/ https://www.linkedin.com/in/mattie-mead/   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency

Welcome to the latest PRmoment podcast. On the show today we're talking to Heather Blundell, the UK CEO of Grayling. Heather joined Grayling in late 2023 after a brief spell at Ketchum as deputy UK CEO. Before that she'd headed up Weber's Manchester office and been part of the leadership team at Weber in London.On the show today we're going to talk through Heather's career story, from her time as a trainee at Edelman, which she describes as “like SAS training” through to her MD role at Grayling today.Grayling has global revenues of £40m with about half of those in the UK. It has 30 offices globally.Clients include Visa, Birmingham Football Club and Grindr.Before we start, two pieces of good news at PRmoment this week. The first is that the programme for PR Masterclass: AI in PR is now complete. The PR Masterclass series are hybrid events so you can attend either in person or virtually. The event is on July 3rd and themes include:How to Integrate AI into your PR WorkflowThe impact of AI on JournalismAI as a content production toolIs LLM optimisation PR's biggest opportunity of our lifetimes?How will AI impact the agency business model?How to build and scaling AI-powered PR toolsThe legal implications of AI in your communicationsThe intersection of PR and AI for in-house communicatorsHow to move from AI experimentation to implementationCheck out the microsite PRMasterclasses.com for all the details including the speaker line-up.The other vital bit of information is that The Creative Moment Awards are now open for entries. You can see all the categories for 2025 at the microsite creativemomentawards.co.The early bird entry deadline is Friday 16th May.Here's a summary of what Heather and PRmoment founder discussed:3 mins Heather on the current health of UK PR would you say?“The agency model and way of working is continuing to evolve.”“We're seeing clients be cautious.”“Pitching is more aggressive than ever.”8.30 mins Heather started her PR career at Edelman. Looking back, is that where she learnt how to be good at PR?“There was a high level of expected excellence. I've tried to emulate that throughout my career. It was a high challenge, high support culture.”15 mins How did Heather make the move from Edelman in London to Weber Shandwick in Manchester?16 mins Heather talks about the role Colin Byrne and Jon McLeod played in her becoming MD of Weber Shandwick Manchester aged 29.“Agencies must be a meritocracy, not a test of longevity.” Ben Smith19 mins How Heather and her team turned around the fortunes of Weber Shandwick in Manchester to have a fee income of about £5m and 40 odd employees in 2014.24 mins Heather and Ben reminisce about the PR legends that were Colin Byrne and Robert Phillips.Here is the link to the PRmoment Podcast with Colin Byrne, referenced in the show.28 mins Why did you leave Weber to go to Ketchum?29 mins What did Heather learn from her time at Ketchum?31 mins Heather on why she moved to Grayling.“Grayling is the first PR firm I've worked at where the UK business is bigger than the US. That makes a difference.”Here is the link to the PRmoment Podcast episode with Sarah Schofield reference on the show.35 mins In some ways, the defining trend of the l

Show Notes:The current negative sentiment and noise around equity and inclusion can feel overwhelming. At such times it makes sense to step back and celebrate the work of organisations steadfast in their vision (there are many of them around). The Taylor Bennett Foundation (TBF) is one such organisation dedicated to increasing racial and ethnic diversity in the communications industry that has been doing some stellar work to deliver on its purpose. I recently took the opportunity to invite Koray Camgöz, the new CEO of the TBF and one of the nicest people I know in the UK PR industry to talk about his priorities and focus.Koray has been a staunch advocate for building a fairer and more inclusive industry from his time at the PRCA, including championing the work of PRCA REEB and the EIAB. Always extending himself to support the cause. So, it was great to hear him reflect on his experiences including his recent stint at Ketchum and how it has shaped/prepared him for his current role as CEO. We also spoke about

In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand rooted in the mountain town of Ketchum, Idaho.Cassie opens up about the early chaos of launching Wild Rye, including a flawed first product run, a last-minute brand name change, and the realities of navigating co-founder dynamics. She also talks through the years-long process of expanding into snow outerwear and what it means to lead with intuition in a data-driven industry.This conversation covers decision-making under pressure, the challenges of raising capital and the unique energy that comes from building a brand with heart. It's a candid and insightful episode for anyone curious about what it takes to grow a purpose-driven business in the outdoor industry. Show Notes:Learn more about KOREWild Rye websiteSecond Nature Podcast with CassieTitle Nine PitchfestWomen-Led WednesdayTory Burch Foundation FellowshipCassie on LinkedInChristian on LinkedIn

https://vimeo.com/1067090875?share=copy The transformation that we are in the middle of has been an intergenerational lightworking transformational process. Dolores Cannon's work talks about the three waves of volunteers to the planet. The first wave, the second wave and the third wave. Today, we are having a conversation with a first waver, Rev. Janice “Hope” Gorman and Melissa Ketchum, the second wave worker, both are at the Hope Interfaith Center. ​Join ​us ​to ​find ​out ​more. As a first wave worker, Rev. Janice “Hope” Gorman paved the way for a community of people drawn to ancient wisdom and seeking truth within themselves when she founded the Hope Interfaith Center. Rev. Janice “Hope” Gorman now encourages fellow first wave helpers to start looking for qualified second wave helper mentees. Mentee and spiritual life coach, Melissa Ketchum has been preparing for more than 10 years to step up as a second wave helper at the Hope Interfaith Center. Together, Rev. Janice “Hope” Gorman and Melissa Ketchum plan to expand the reach of Hope Interfaith Center by inviting additional second wave helpers and healers to offer sound healing sessions, chi gong, drum circles, manifestation classes, channeling mentorship, Watch or listen to the show to learn what characteristics to look for in your personal second wave helper. You're Invited! REVEREND JANICE HOPE GORMAN BIO Rev. Janice "Hope" Gorman has been married to her best friend Paul, for 38 years. She has 5 grown children and 6 grandchildren. Hope is here in Divine service. Her role as a Spiritual Teacher is foremost in her life. She is the creator and director of the non-profit, Hope Interfaith Center, where she facilitates classes, seminars, and workshops. Her career has spanned 35 plus years helping humanity evolve. She welcomes all to Hope Interfaith Center who wish to live in Divine Flow. And open their hearts to the broad spectrum frequency that causes us all to feel connected to Source. She has presented and traveled around the world. Her "Pure Hope Show" interviews teachers, healers, and authors from around the world. She loves to mentor women because the time has come to pass the scepter to the holders of light for the forth coming golden age. She does private sessions with those who wish to enhance their spiritual lives and understand their spiritual intuitive abilities. MELISSA KETCHUM BIO Melissa is a Spiritual Life Coach, Intuitive, & Reiki Master, and interfaith minister at the Hope Interfaith Center. She believes in connecting to creativity to heal and creating a beautiful & fulfilling life! A fashion designer by trade, she utilizes artistry, manifestation techniques, intuitive guidance, and energy healing to assist clients in discovering their souls true essence. She's an inspirational speaker and host of the Awakening Hour Podcast, with the intention to "Get Lit From Within". She loves facilitating sacred circles, workshops, and creative retreats to assist others in coming back home to their truth as they step into their spiritual gifts! LINKS Web: http://www.hopeinterfaithcenter.com/ Facebook: http://www.facebook.com/hopeinterfaith Instagram: https://www.instagram.com/hopeinterfaithcenter/ LinkedIn: https://www.linkedin.com/in/rev-janice-gorman-b5ab0b26/   YOUR GUIDE TO SOUL NECTAR: KERRI HUMMINGBIRD I love mentoring women to rewrite the story of their lives through inner transformation, connection to essence, remembrance of purpose, and realignment to authenticity and truth. If you don't want to settle for anything less than a life of passion and purpose, book a Discovery Call and let's talk! Schedule today! http://bit.ly/2CpFHFZ FREE GIFT: The Love Mastery Game, an oracle for revealing your soul's curriculum in every day challenges. http://www.kerrihummingbird.com/play JOIN SOUL NECTAR TRIBE! https://kerrihummingbird.com/membership Do you lack the confidence to trust yourself and go for what you want?

A Seed Chat with Bill McDormanIn this episode, the focus is on the importance of building resilient local seed and food economies. They elaborate on the six stages of the food economy — growing, harvesting, distribution, preparation, eating, and disposal — and stress the need for these processes to be circular, emphasizing composting and waste reuse. They identify seven components essential for a flourishing local food economy, including farming methods, education, harvesting and distribution, creating farmers, value-added products, culture, and local seeds. The conversation then shifts to the critical role of local seed economy and how everyone can participate by saving and sharing seeds. The benefits of seed saving, including the creation of surplus and unique, locally-adapted varieties, are highlighted. Joseph Lofthouse's concept of landrace gardening and 'Grex' is introduced, emphasizing the joy and importance of growing plants adapted to local conditions. Stories of localizing food systems, the pitfalls of dependence on industrial agriculture, and the value of volunteer plants further enrich the discussion. Both Greg and Bill encourage listeners to embrace growing, saving seeds, and actively participating in their local food economies..Visit www.urbanfarm.org/875-seed for the show notes on this episode, and access to our full podcast library!What is the Seed Chat?At least ten times a year we have a live Seed Saving Class with Bill McDorman, the former Executive Director of Rocky Mountain Seed Alliance, Ketchum, Idaho. He got his start in the bio-regional seed movement while in college in 1979 when he helped start Garden City Seeds. In 1984, Bill started Seeds Trust/High Altitude Gardens, a mail order seed company he ran successfully until it sold in 2013. Come join us for the next live class, or catch up on our previous classes through our podcast episodes. Either way you will expand your seed knowledge and gain new perspectives on your food system. Register anytime for the next event.Register Here for the Monthly Seed Saving Class with Live Q&ABecome an Urban Farm Patron and listen to more than 850 episodes of the Urban Farm Podcast without ads. Click HERE to learn more.*Disclosure: Some of the links in our podcast show notes and blog posts are affiliate links and if you go through them to make a purchase, we will earn a nominal commission at no cost to you. We offer links to items recommended by our podcast guests and guest writers as a service to our audience and these items are not selected because of the commission we receive from your purchases. We know the decision is yours, and whether you decide to buy something is completely up to you.

This week, host Brenna West is rounding out this season of The Girl Scout Advantage Podcast with the inspiration behind the Dudes of Girl Scouting series—Dan Ketchum, aka Gramps. Dan has been a pillar of Camp Linden, following in the footsteps of his father as Ranger and dedicating decades to making camp a home for generations of Girl Scouts. Though he recently retired, his work at camp never stopped—he continues to volunteer and work alongside Rob Lehman, ensuring the beauty of camp lives on. Dan shares how his role evolved over time: “I just came here to do the work. I did not think I would have to be involved with the kids. And then I found out it was a matter of getting to be involved with the kids. I found I wanted to be. It just made my job so much more interesting.” In this heartfelt episode, Dan reflects on his legacy at Camp Linden, the moments that changed him, and why Girl Scout camp is such a special place for all who experience it.

Jamie Read is the Founder and CEO of BriteBirch Collective, a global integrated marketing and business consultancy established in 2018. With over 17 years of experience, he has built award-winning marketing teams and campaigns across Canada, the Middle East, and Asia. Before founding BriteBirch, Jamie held leadership positions at prominent agencies such as Edelman and Ketchum, working with global clients in the healthcare, technology, and consumer goods sectors. In addition to his role at BriteBirch, he serves as Communications Chair for the Canada-ASEAN Business Council, promoting diversified trade and business opportunities. In this episode… Traditional marketing agencies often rely on rigid structures and outdated processes that limit creativity and flexibility. These models prioritize internal politics and overhead costs over client needs, leading to bloated teams and inconsistent results. How can agencies streamline operations while fostering collaboration and delivering tailored solutions? Jamie Read, a marketing expert, recognized these gaps after years of working in major global agencies and sought to create an agency model that breaks free from conventional barriers. By assembling a curated network of over 300 seasoned marketing experts worldwide, he designed a flexible, project-based collective that matches senior-level talent directly with client needs. His focus on eliminating agency politics, promoting collaboration among freelancers, and using modern tools ensures seamless communication and high-quality results. Jamie also emphasizes the importance of building a strong culture within a decentralized team and has launched a community-driven initiative to mentor the next generation of freelancers and help them thrive in an evolving marketplace. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jamie Read, Founder and CEO of BriteBirch Collective, about how he's redefining the agency model by blending the freedom of freelancing with the power of collaboration. Jamie shares his journey from working in traditional agencies to building his global collective, explains how he attracts top talent, and discusses how BriteBirch structures client teams to deliver bespoke solutions.

Does your teen have an unhealthy relationship with food? Want to learn some tips for nurturing and teaching your teen some heathy eating habits? Join Dr. Amy and Sandy on this episode of the Brainy Moms podcasts as they interview Claire Ketchum, the innovator of the Peaceful Eating Method.  Drawing from her own challenges with yo-yo dieting, Claire joins us to illuminate pathways for teens to develop positive body images and sustainable eating patterns. Together, we delve into the reasons why teens fall into unhealthy eating cycles and how parents can intervene with compassion and insight, fostering self-confidence and well-being without triggering defensiveness.Dive into practical parenting strategies as we address teen stress and its impact on eating habits. We unpack the importance of identifying stressors, whether they stem from school, home, or social encounters, and how these can affect eating behaviors. Learn about effective techniques like the emotional freedom technique that can help manage stress and promote healthier habits. This discussion also touches on the delicate issue of self-esteem, especially for female teens, and how parents can model a healthy relationship with food to guide their children subtly.Through empowering tools like positive self-talk, Claire offers strategies to help teens cultivate a resilient self-image. We explore how parents can encourage this growth by fostering open communication and collaborative decision-making about food choices. Uncover the challenges of immediate gratification and its influence on teens, as well as how structured habit shifts can lead to lasting lifestyle changes. Together, we provide a roadmap for parents and teens to break free from the dieting cycle and embrace healthier, more balanced lives.Here's a recap of what we talked about on this episode:  • Recognizing the impact of stress on eating habits • The critical mother-daughter dynamic regarding body image • Tools for initiating conversations about food • Strategies for modeling a healthy relationship with food • Addressing the influence of social media on body image • Techniques for combating negative self-talk • Claire's programs for parents and teens • Encouragement for parents to embrace change and modeling behaviors CONNECT WITH US: Website: www.TheBrainyMoms.com Email: info@TheBrainyMoms.com Social Media: @TheBrainyMoms Our sponsor's website: www.LearningRx.comSandy's TikTok: @TheBrainTrainerLadyDr. Amy's brand new IG: @DrAmySaysGraceDr. Amy's website: www.AmyMoorePhD.com

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency in need of a rebrand? Many of us are accidental agency owners who threw together a brand without fully understanding our niche or service offering; starting with just a basic name and logo. As the agency evolves this may signal the need for a strategic brand refresh. Today's featured guest runs a rebranding agency and shares the scenarios that could justify a rebrand, the difference the right will name make for clients to differentiate you, and share some rebranding strategies to keep in mind. Jim Heininger is a seasoned agency owner based in Chicago who runs two agencies: Dixon James, a strategic communication and change management firm, and the rebranding specialists known as the Rebranding Experts. With over 25 years of experience in the public relations industry, Jim discusses the importance of building a strong agency presence, why your name matters, and when is the right time to think about a rebrand. In this episode, we'll discuss: 2 big reasons agencies rebrand Why names matter for brand differentiation. Things to consider before renaming your agency.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Smart Pricing Table: Today's episode of the Smart Agency Masterclass is sponsored by Smart Pricing Table, an award-winning proposal software built just for marketing agencies and designed to handle your unique challenges and cut down the time you spend on proposal as much as 90%. Go to smartpricingtable.com/smartagency to see if this is the missing piece your agency needs. Schedule a demo and get 50% OFF for the first two months. What Does Brand Mean? Jim built his career in the agency environment, spending 25 years in public relations working for some major agencies like Bushman Hillard and Ketchum. Later on, he worked for McDonald's as a communications strategist tasked with helping them get through some brand issues they faced at the time. His time at McDonald's taught him a lot about the perspective on agencies and how to form great client relationships to get the best work out of your agency. This time proved transformative for his career, it was when he had the opportunity to start his own agency and also when he started learning more about branding. Jim defines a brand as the comprehensive collection of experiences and assets that define a company, extending far beyond visual elements like logos to encompass customer experience, brand promises, and their fulfillment. While a brand ultimately exists in customers' minds, and you'll never be able to control how customers perceive it, you can influence that perception. Influential figures like Steve Jobs understood the importance of brand narratives and greatly admired Nike, which has mastered the art of branding by creating a strong identity that transcends their products. Businesses should actively manage their brand perception rather than allowing external forces to dictate it. Hence, it is only logical they consider rebranding once the brand no longer represents their business. 2 Big Reason to Consider an Agency Rebrand According to Jim, agencies are the business category that most frequently undergo rebrands. It makes sense, given so many are accidental agencies. Many agency owners begin as skilled practitioners who establish a business in response to growing client demand, often resulting in a created brands that may not stand the test of time. There are two common reasons why founders consider a rebrand: Make it all about the business, instead of yourself. Many agencies initially build their brand around the founder's expertise. As the business grows, however, there's often a strategic need to highlight the broader team's capabilities, reducing client expectations for direct founder involvement in every project. Niching down. Another common scenario prompting a rebrand is when an agency decides to niche down its services. While owners might worry about alienating existing clients through rebranding, Jim notes that clients typically focus more on service quality and results than brand aesthetics. Rebranding is not merely a cosmetic change; it is a strategic decision that requires careful consideration. If your current brand fails to differentiate you from competitors or clearly communicate your value proposition and target audience, it could be time to rebrand. Success lies in approaching it as a strategic initiative, involving key stakeholders, and maintaining focus on innovation and market relevance. Ultimately, a well-executed rebrand not only revitalizes an agency's image but also reinforces its commitment to delivering exceptional value to clients in an ever-changing environment. Why Names Matter for Brand Differentiation If we look around, we're surrounded by big brands with names that didn't necessarily mean much before their success gave it meaning. For examlpe, did “google” even mean anything before 1998? It's natural to ask ourselves then if a name is really that important. For small businesses, yes, a name is very important because it's your opportunity to put something compelling out there, capture the audience's attention, and differentiate your business. Nowadays it's getting harder to name a corporation, as it seems the good names are all taken. This has led to a trend of using unconventional names, which, while potentially memorable, risk confusing potential clients. The balance between distinctiveness and clarity has become a critical consideration in the naming process. Jim's approach to rebranding starts with a name that is packed with meaning, is exciting to the client, and inspires them to put together a cohesive elevator pitch. A well-chosen name should serve as a foundation for effective storytelling, enabling businesses to communicate their value proposition clearly and memorably. Things to Consider Before Renaming Your Agency A name serves as the first point of contact between a brand and its audience and should encapsulate the essence of the agency's mission, values, and unique offerings. There's a lot of work to be done before landing on the perfect name, like understanding your differentiators, your promise to customers, and the legacy you want to leave. Understanding these elements correctly will help you come up with a clear brand promise and a word that represents that promise and brings it to light. Additionally, think about the type of word you want. Do you want a descriptive word? Do you want to coin a term? Or maybe borrow meanings from existing words that can be contextualized within the industry? Naming, therefore, becomes a strategic endeavor that requires a deep understanding of the agency's strengths and the value it offers to clients. Just remember the approval timeline associated with trademarking a name can take up to a year, which is why agencies should be confident in their chosen name and conduct a thorough review process, ensuring that it not only resonates with the brand's identity but is also legally viable. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

After a great day of skiing together, Jonathan talked with Jake Stevens (Rossignol's Winter Sports Equipment Director for North America) about world-cup race skis vs. recreational skis: what do they have in common; how do they incorporate technological advances; and what are the available options between skis designed to win gold medals and those designed to have fun on the weekends with your family and friends? It's a conversation that is guaranteed to get you thinking about various approaches to the mountain — and your own approach to sliding around on snow.RELATED LINKS:OpenSnow.com/buy - code: blister50Our Blister Rec Shop: Spokane Alpine Haus5850 Fest, Ketchum, IdahoBLISTER+ Get Yourself CoveredJoin Us! Blister Summit 2025TOPICS & TIMES:Jake's Background in Racing (8:47)Ski Gear at the World Cup Level (12:13)Line Control Technology (27:46)The Direction of Tech Developments (30:31)Understanding the Options via Rossignol's Hero Line (33:13)Rossignol Arcade 88 (45:51)Surprising Products & World Cup Finals in Sun Valley (51:43)CHECK OUT OUR OTHER PODCASTS:Blister CinematicBlister PodcastCRAFTEDBikes & Big Ideas Hosted on Acast. See acast.com/privacy for more information.

A Seed Chat with Bill McDormanIn this episode, Greg Peterson from Urban Farm U and Bill McDorman discuss seed-saving and the importance of embracing creativity and chaos in gardening, particularly during winter. They delve into personal anecdotes about sustainable practices and running businesses, highlighting the intersections of fear, excitement, and change in various aspects of life. Additionally, they touch on the evolving practices in permaculture and grain cultivation, particularly Kernza, and its potential for sustainable agriculture. Visit www.urbanfarm.org/858-seed for the show notes on this episode, and access to our full podcast library!What is the Seed Chat?At least ten times a year we have a live Seed Saving Class with Bill McDorman, the former Executive Director of Rocky Mountain Seed Alliance, Ketchum, Idaho. He got his start in the bio-regional seed movement while in college in 1979 when he helped start Garden City Seeds. In 1984, Bill started Seeds Trust/High Altitude Gardens, a mail order seed company he ran successfully until it sold in 2013. Come join us for the next live class, or catch up on our previous classes through our podcast episodes. Either way you will expand your seed knowledge and gain new perspectives on your food system. Register anytime for the next event.Register Here for the Monthly Seed Saving Class with Live Q&ABecome an Urban Farm Patron and listen to more than 850 episodes of the Urban Farm Podcast without ads. Click HERE to learn more.*Disclosure: Some of the links in our podcast show notes and blog posts are affiliate links and if you go through them to make a purchase, we will earn a nominal commission at no cost to you. We offer links to items recommended by our podcast guests and guest writers as a service to our audience and these items are not selected because of the commission we receive from your purchases. We know the decision is yours, and whether you decide to buy something is completely up to you.

Thomas “Black Jack” Ketchum was an Old West cowboy turned outlaw. He and his gang robbed trains and stole livestock all throughout the American Southwest before coming to a disastrous end. And that's when things went from bad to worse. Before it was all said and done, Ketchum would go down in history as the only person ever executed for ATTEMPTING to rob a train. Also discussed are Black Jack Christian, the Wild Bunch, Will Carver, Ben Kilpatrick, and Elzy Lay. This episode is brought to you by Quince! https://www.quince.com/wildwest This episode is also sponsored by DraftKings! https://sportsbook.draftkings.com Code: WILDWEST Check out the website for more true tales from the Old West https://www.wildwestextra.com/ Email me! https://www.wildwestextra.com/contact/ Buy me a coffee! https://www.buymeacoffee.com/wildwest Free Newsletter! https://wildwestjosh.substack.com/ Join Into History for ad-free and bonus content! https://intohistory.supercast.com/ Join Patreon for ad-free and bonus content! https://www.patreon.com/wildwestextra Dynamite and Six Shooter by Jeff Burton - https://a.co/d/802o5Z9 Thomas “Black Jack” Ketchum essay by Jeff Burton - https://www.seibelfamily.net/ketchum-black-jack.html Learn more about your ad choices. Visit megaphone.fm/adchoices