Paul Sutton's Digital Download Podcast

In 2006 I quit my secure, salaried job in a PR agency to set up a business selling luxury pet accessories. Three years later and I was just a few short weeks away from losing my house and being declared bankrupt. The pressure and stress I went through during the several years before and after that time were incredible. And yet I'm not sure I'd really change it if I could. Had I not started that business I would not have learned all about digital marketing, social media, SEO and PPC advertising. I wouldn't be doing what I am now, have worked with the huge brands I have, or have won awards for my work. Today's Digital Download is a rebroadcast of a recent episode of the Socially Unacceptable podcast, which I was asked to guest upon. As well as delving into the detail of what I learned during those failed years, we also talk about freelancing as a career choice, and about the benefits of podcasting for businesses.

The average person spends the equivalent of one entire month per year looking at their phone. They check it an average of 58 times per day. Overall screen time is at an all time high of 12 hours per day. And the impact on both our mental and physical health, as well as that of our kids, is stark. From a professional perspective, productivity suffers and burnout rates are high. And from a personal perspective, anxiety and mental health issues have never been as great. Techtimeout is a digital wellbeing initiative focused on helping us to reduce screen time and achieve a more balanced relationship with technology. On today's Digital Download we take a look at the issues behind excessive screen time, the impacts it has and what we can do about it.

In the face of changes in the way Google works, how artificial intelligence is making inroads into copywriting and data analysis, the decline of conventional media and developments at X (formerly Twitter), the communications industry is coming under increasing pressure to adapt. Technology has a big role to play in public relations over the next few years, and the key for the industry is to understand this and to evolve with it.  On today's Digital Download we take a look at where the communications industry is now and what technology is impacting it, and at how this is likely to change over the next year. You can find the full transcript of this episode here: The Impact of Technology on PR Transcript

The introduction of Google Analytics 4 this summer was not exactly a surprise. Google had given several years' warning that Universal Analytics would stop collecting data and that users should begin the transition to GA4 sooner rather than later. But being forced to use it is a whole other ball game, and has had digital marketers and communications professionals in fits of frustration and anger ever since! The user interface, lack of reporting and complexity has not gone down well. On today's Digital Download we're delving into the world of GA4 and trying to explain what to do and how to do it in plain, simple language that anyone can get to grips with. You can find the full transcript of this episode here: Google Analytics 4 Transcript

Social media is now 15 years old and communications consultants are grappling with a series of fundamental issues related to a brand or organisation's use of social networks. While platforms implement updates on an almost daily basis, the bigger picture around whether a company should use specific networks has never been more sharply in focus. The answers to many of the questions arising from this are often extremely nuanced and far from straightforward, but understanding the macro picture helps to answer some of the micro questions. On today's Digital Download we're looking at what's happening in the world of social media and how this is likely to impact businesses over the next year. You can find the full transcript of this episode here: Future of Social Media Transcript

Barely a day now goes by without a new climate milestone being broken or another extreme weather event wreaking havoc somewhere in the world. But while the causes of climate change are widely acknowledged, the solutions are complex. While we as individuals can take action by driving electric cars or not eating meat, the impact of such actions is extremely minimal. And with the Government now easing back on its action to tackle climate change, does the emphasis now fall on businesses to take up the slack? On today's Digital Download we're looking at sustainable business and its role in preserving the future of the planet. You can find the full transcript of this episode here: Sustainable Business Transcript

Artificial intelligence is ushering in a new era of effective intelligent and convenient communication. At least, that's what ChatGPT would have you believe. But while the market for AI tools has exploded over the last few months, many of those working within the communications industry are left either confused or overwhelmed. And when you add the prospect of AI being left unchecked to develop at incredible speed and the fact that an increasing number of tech specialists have voiced their concerns, it's all a bit of a worrying time. So today on Digital Download we're delving into AI: the potential impact on our jobs, the tools, the ethics, and where on earth we should start in order to future proof our careers! You can find the full transcript of this episode here: Impact of AI Transcript

After a much longer than anticipated hiatus, the Digital Download podcast is back. And we're diving back into the digital communications world with a series of shows intended to catch you up on the latest developments. This season features topics including the profound impact of AI on the marketing communications industry, the latest in the ever evolving social media landscape, analytics and GA4, and the challenges of sustainable business in the communications industry. We have some wonderful guests coming up, so make sure you join us as we explore some fresh and to-the-point views on the core digital topics that matter right now. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

As the UK sweltered through record high temperatures this week, climate misinformation went into overdrive. Recent reports show high levels of greenwashing and non-existent impact assessments of organisational climate initiatives and, quite simply, this has to change. This week Paul is joined by Laura Sutherland from the PRCA's Climate Misinformation Strategy Group to discuss the responsibility that the entire communications industry has when it comes to tackling the crisis. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

With social justice, the cost of living crisis, war in Ukraine, COVID, the environment and the US Senate dominating the news agenda, there's an awful for consumers to take in. So when it comes to the brands they love, what do they really want to see? Action or escapism? This week Paul is joined by Marketing Manager Jack Richards to discuss Talkwalker and Hootsuite's latest Brand Love report, which determines the 50 most loved brands in the world. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Whatley to address all the publicity around the metaverse with the aim of demystifying it for marketing communications professionals. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Have you noticed the volume of people trying, and failing terribly, to be their authentic selves on LinkedIn recently? This week Paul is joined by PR consultant and business owner Antonia Taylor to discuss why the benefits of being yourself are greater than ever, why being genuine does not involve copying others' posting styles, and how we go about giving ourselves permission to be truly genuine. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own? This week Paul is joined by brand voice strategist Bethany Joy to discuss why tone of voice is important, what it can achieve, and how to define a brand voice that isn't just copying Innocent Drinks! What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs have escalated. This week Paul is joined by CEO of Threepipe Reply Farhad Koodoruth to discuss just how broken Facebook ads are and whether this is the beginning of the end for social media advertising (spoiler alert: it is). What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Do your Facebook Page posts regularly get next to no engagement? Do the same posts on other networks perform considerably better? Do you sometimes question whether your audience is even seeing your posts? If you answered 'yes' to any of these, you should consider deleting your Facebook Page altogether. This week Paul is joined by CEO of Lumino Digital Jenny Karn to discuss whether the performance of Facebook is now so poor that there's little point in most brands even having a Page. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Influencers have changed the nature of celebrity and the power dynamic of the media for good. Individuals now have the ability to impact the narrative around stories, and brands have to fully understand how to ensure they work in harmony with the press. This week Paul is joined by celebrity PR specialist Max Dundas to chat about A Listers, influencers, brand partnerships and THAT Will Smith Oscars moment. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especially for large companies and high profile individuals, it can be extremely important when it comes to corporate reputation. So what can be done to either secure a beneficial presence on Wikipedia or to help defend and control online reputation? In this episode of the Digital Download podcast, I talk to Josh Greene from the Mather Group, a specialist in Wikipedia and online reputation management, about the benefits of a Wikipedia presence and how to go about managing it. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. As 'the next big thing', marketers have more than a passing interest. And yet most are struggling to get their heads around the implications of NFTs, cryptocurrency, web3 and the metaverse. From a marketing communications perspective, opinions vary from those who believe NFTs are the start of a societal shift to those who believe it's all over-hyped rubbish. And with so many different views and predictions and even explanations out there, cutting through the noise is an extremely tough task. On today's Digital Download, I discuss and debate NFTs and the future of the internet with senior communications consultants Stephen Waddington and Scott Guthrie as we seek to find answers to some of our questions, from basic definitions and explanations to potential impacts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Back in the summer of 2020 as the world got to grips with COVID-19, PR leader Gini Dietrich made a bold prediction on this podcast that the public relations industry would not survive the pandemic as a standalone discipline. 18 months on and we're revising her assertion to look at how the pandemic has played out for the communications industry and whether Gini's position has changed. As well as talking to Gini again, we're also getting the views of one of the UK's most influential PR figures, consultant and former CIPR President Stephen Waddington. They have very similar opinions in some areas, but rather divergent ones in others, which makes for an interesting contrast when we discuss what the future holds in store for the industry. In the first Digital Download show of 2022, we discuss how PR has adapted over the last two years, whether the boost communications received during the pandemic was just a blip, what the changes have been, and whether the industry will be absorbed into marketing once and for all in the near future. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

2021 has been a struggle for many in the communications industry, with the ongoing pandemic coupled with evolving working processes and increasing demand on new knowledge and skills. Coasting is no longer an option for a successful career in marketing and public relations. In the final episode of the Digital Download podcast of the year, we look ahead to 2022 and discuss how to futureproof your career as the industry continues to evolve. The special guest in this show is Rachel Miller, internal communications consultant, founder of All Things IC and host of the Candid Comms podcast. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

The public relations industry has rebounded from the COVID-19 pandemic far quicker and stronger than many predicted it would. It is arguably in better shape now than it was two years ago. But the impact of the pandemic on the business world means that challenges have been created that the industry must address during 2022. The special guest in this episode of the Digital Download podcast is Koray Camgoz, Director of Communications at the PRCA. As a result of research conducted by the PRCA, together with anecdotal evidence from its members, Koray discusses three key challenges that all communications practitioners must face head on as we head into the new year. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments have a critical role to play, the spotlight is increasingly on business to step up to the plate. The job of the communications sector is going to come under increasing scrutiny over the next 12 months, with organisations regularly fighting accusations of greenwashing for under-researched environmental claims. And with strong ESG principles generating greater returns for investors, the pressure really is starting to ramp up. The special guest in this episode of the Digital Download podcast is Pete Martin, director of content marketing agency, Always Be Content. We discuss COP26 and the demands on and responsibilities of business leaders as a result, and look at how communicators can tackle the sustainability issue and avoid being accused of greenwashing. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Personal branding is a big thing in 2021, with much written on the significant business value of having a strong online presence and reputation. But among all the hype, no-one ever talks about the drawbacks of becoming 'known'.  In this episode of the Digital Download podcast I talk to Jeri Williams, who runs Smooth Accounting. Since establishing a profile on LinkedIn in 2018, Jeri has grown a huge following of 48,000 people. But while that has brought with it many opportunities and lots of leads and business, it has also attracted the less savoury elements of the network. From rudeness and passive aggressiveness to sexual innuendo and outright trolling, Jeri finds herself deleting comments and blocking users on a daily basis. In this show we discuss the downsides of personal branding, and whether dealing with trolls and abuse is just something you have to accept if you have a strong online presence. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

The Wall Street Journal's coverage of whistleblower Francis Haughen's leaked documents from inside Facebook make for fascinating and at times very disturbing reading. Among the core findings are the way the Facebook algorithm promotes division, how Facebook has a 'white list' of elite users who can do and say what they like, and how Instagram exacerbates body image issues among teenage girls. But most damning is that Facebook knows all of this and has done little to nothing to address it. At a time when not only users but governments want answers, the timing of Facebook's big corporate rebrand to Meta is tone deaf. And the whole concept of a Facebook-run 'metaverse' is disturbing. For a start, do people actually want this? In this episode of the Digital Download podcast, I explore what the metaverse is and how a virtual reality world might impact us, and I look at the Wall Street Journal findings in a little more detail and try to ascertain what the implications of those are. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Share of search has been used in the advertising industry for years as a way to prove a causal link between advertising and business results. It follows the line of thought that one of the first things a person does if they become aware of something that interests them is to search for it on Google. So if you can track how many people search for your brand or product over time, you can start to correlate this heavily with core business outcomes. While at first glance Share of Search may seem to have more in common with search engine optimisation (SEO) than communications and public relations, where or if your brand appears in search is irrelevant in this instance, as it is the intent of the user that matters. So understanding how your activity triggers internet searches is incredibly valuable.  In this episode of the Digital Download podcast, I talk to Stella Bayles from Coverage Book and Answer the Public about where the Share of Search metric came from, how to calculate it, how to track search intent and what this proves from a communications perspective. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Measurement has been a monkey on the public relations industry's back for as long as anyone can remember. But sometimes it helps to look at where the industry is now compared to where it was a few years ago and to determine whether progress is being made. In this episode of the Digital Download podcast, that's precisely what we're doing. Richard Benson is co-founder of Nectarine, an evaluation platform that was devised to reflect core KPIs and measure cross-media activities and activations to determine business impact. Over the last six years, many thousands of reports have been put together using the tool, enabling Nectarine to produce a report on what PR professionals were measuring then, what they are measuring now, what progress has been made, and what best practice now looks like. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Do we need an app? It's something that's now heard very often in marketing circles, as if building, maintaining and marketing an app is the easiest thing in the world. But the technical complexity of 'an app', not to mention the competition for app space on our mobiles, cannot be underestimated. In this episode of the Digital Download podcast, we talk about what it actually takes to build an app and have it approved by Apple and Google, what it takes to maintain that app in an ever-changing technical world, the technical and design factors that have to be considered, and how to go about marketing an app and getting it used. The special guest in this show is Mark Stringer, co-founder of carbon negative navigation and carpool app SKOOT and founder of PR agency Pretty Green. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

The last two years are starting to take their toll on us. Stories of struggling with the relentlessness of social and economic unrest are common, and motivation can be harder to come by than a full tank of petrol at the moment. On World Mental Health Day, we take a look at how those in marketing communications are particularly vulnerable. We're all hyper-connected. Facebook, Instagram, Twitter, WhatsApp, TikTok and dozens of other apps compete for our attention on a daily basis. Those working in the communications industry are, arguably, more exposed than most given the nature of our jobs. So what affect is this having on us? This is a special episode of the Digital Download Podcast originally recorded for Mental Health Awareness Week in 2019. I chat to Leanne Ehren and Alistair Beech, two communications professionals who have not only openly talked about their mental health issues, but who have campaigned to improve mental wellbeing in the workplace. We discuss the challenges of working in communications and ways that individuals and companies can address the issues. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

The online abuse targeted at Marcus Rashford, Jadon Sancho and Bukayo Saka after England's Euro 2020 final defeat was sickening. And yet it was entirely predictable, and is the latest in a long line of serious trolling incidents involving public figures. The social networks seem either unwilling or unable to step in until after the fact, but this is simply not good enough anymore. In today's episode of the Digital Download podcast, we look at the issue of trolling through the lens of post-Euros racist abuse, we discuss the balance between social network, societal and governmental responsibility, and we debate the pros and cons of various potential solutions social networks could implement. The special gust in this show is Julian Obubo, partner at brand communications agency Manifest, and campaigner for diversity and inclusion across the PR industry. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

In the last few years the lack of diversity in the public relations industry and the over-indexing of private school-educated practitioners has come under increasing scrutiny. However, not much has changed. A new charitable PR school project called Socially Mobile aims to tackle this. Focused on delivering management training to those from lower socio-economic backgrounds as well as under-represented and under-served groups, the course aims to increase the earning potential of practitioners. In this episode of the Digital Download podcast, Socially Mobile founder Sarah Waddington CBE talks about what the course entails, how it came about and what her ambitions for the project are. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

In the last year leaders have had to make difficult decisions, push through very uncomfortable situations and be resilient when things got really tough. More than 50 such people launched new PR agencies at a time when the world was in turmoil, while others had to pivot their businesses as the bottom fell out of the industries they traditionally served. All of these leaders demonstrated extreme courage. In this episode of the Digital Download podcast, leadership coach Ken Jacobs discusses why bravery is so important in modern leadership, why effective decision making relies upon it, what the elements of courageous leadership are, and how you can develop it in yourself and in others. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Podcasting continues to go from strength to strength, with over 180% more monthly downloads in 2020 than in 2019 according to Chartable. With demand at an all-time high, creators are launching more shows than ever before, and many businesses are wanting in on the action. But the demands of running a successful podcast are not insignificant, and around one in three shows launched only ever publish one or two episodes before giving up. The process of planning, recording, producing, editing, publishing and marketing shows can be time-consuming, and the rewards are often intangible and difficult to measure. So is it really worth all the effort? Co-founder of The Social Element and of Polpeo Tamara Littleton launched her first show with co-host Wendy Christie in April this year. In this episode of the Digital Download podcast, we discuss exactly what goes into producing a business podcast, what the challenges are, what the benefits are and, after her first season, whether Tamara thinks it's actually worth launching a show for your business. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

In the last 9 months, fashion retailer Boohoo has been investigated for modern slavery, been accused of making people work with no social distancing during lockdown, and been found to price the same garments at significantly different prices across its different retail brands. These are just the latest in a number of historic failures to address its supply chain. And yet in the last year its revenue has increased by a massive 41%. The organisation consistently tries to communicate its good intentions, with the latest announcement being that executive bonuses may be linked to ESG principles. But a trail of broken promises mean that such statements appear to be nothing more than greenwashing, with Boohoo's reputation suffering as a result. But if shareholders are happy, does it matter whether or not consumers trust it or whether it has any ethical principles? In this episode of the Digital Download podcast, special guests Kate Hartley, co-founder of crisis simulation company Polpeo, and John Brown, founder of brand activisim agency Don't Cry Wolf, discuss the role of ethics, trust and reputation in today's business, and whether Boohoo's success is a result of a societal failure to hold organisations to account. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

During the last year communications agencies and marketing departments everywhere have adapted to remote working and a virtual business model. But while for most it has been a bootstrapping exercise, for others it's been second nature. As a result, debate and speculation about the future of the office has been intense. One of the options that has been gaining increasing support is the concept of a hybrid office model, where staff work remotely two or three days a week on a permanent basis and only attend for focused team working. It has big potential upsides in terms of flexibility and cost savings, but also potential downfalls. In this episode of the Digital Download podcast, co-founder of The PR Network Nicky Regazzoni talks about her experiences of running a virtual PR agency for 15 years. She shares what she's learned and discusses how the communications industry might move forward towards an at-least partly virtual future. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

During the pandemic the thorny topic of public relations measurement and evaluation has taken a back seat to things like, well, survival! But now that the business world is creating new ways of working and new methods of marketing, it's back on the radar. Effective measurement goes a long way beyond evaluating campaigns or proving the industry's worth. It also impacts job fulfilment and even resourcing and recruitment. So is the industry finally understanding that great ideas come from insight and putting the issue to bed once and for all? In this episode of the Digital Download podcast, co-founder of Shook Gemma Moroney talks about her work with the likes of AMEC and the PRCA to provide effective and flexible measurement frameworks, and about the disparities that exist in different sections of the communications industry. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Clubhouse is being heralded as the latest breakthrough app in the social media world. Despite still being in beta, invite-only and not yet available on Android, the app reached 10 million weekly active users by the end of February. Critics, however, are yet to be convinced. Concerns over data privacy and security, lack of native recording functionality, poor discoverability, dubious quality content and lack of moderation are all cited as reasons why Clubhouse won't stand the test of time, or why competitors such as Twitter and Facebook will simply mop up 'social audio'. This episode of the Digital Download podcast explores Clubhouse from both sides and asks whether the app has a future and what role social audio as a concept will play, regardless of platform. Today's guests are Digital Consultant Gabrielle Laine-Peters and Senior Clubhouse Manager at Battenhall, Nicole Mezzasalma. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Over the last year, the amount of time we have all spent on screens has grown significantly. It's been less of a choice and more of a necessity. The average adult now spends around four hours per day on mobile devices or TVs, and two thirds of parents with school age children are more concerned about screen time now than they were before the pandemic. But in a world where the way we live our lives has been completely redefined, is it even valid to spend time worrying about how long we spend looking at screens? This episode of the Digital Download podcast explores whether we should be worried about screen time, if so how much, and what we can and should do about it. Today's guest is tech journalist and author of 'Screen Time: How to Make Peace with Your Devices and Find Your Techquilibrium' Becca Caddy. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

In the last year 10% of marketers were made redundant due to the impact of COVID-19 and another 13% were put on furlough. The latest data from the Office of National Statistics showed a record 395,000 redundancies in the UK between September and November 2020, and as many as 45% of us are made redundant at some time in our working lives. Dealing with redundancy is extremely complex from a psychological perspective, and can lead to anger, bitterness and resentment. But it can also be an opportunity to take a new direction and to change things that are wrong as the casualty is unencumbered by having to make the decision. This episode of the Digital Download podcast explores how to deal with redundancy in the marketing communications sector, and how to survive and thrive if it happens to you. Today's guest is Eleanor Tweddell, former head of communications at Vodafone, RAC and Virgin Atlantic and the author of the book 'Why Losing Your Job Could Be The Best Thing That Ever Happened To You'. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Content marketing started to take off as an independent discipline in the mid 2000s as social media provided a new way for information and websites to be shared quickly and easily at low cost and at scale. A lot has changed since then, and perhaps even more so in the last year than at any time in the last 15 years. This episode of the Digital Download podcast explores how content marketing has evolved in recent years and looks at what that means for marketers and individuals. It discusses how tactics and strategies have had to change, and also at how we're adapting as people in terms of working processes and technology. Today's guest is Vikki Chowney, Global Head of Content and Publishing for Hill+Knowlton Strategies in New York. A former new media journalist, Vikki leads a global team of content experts around the world, focusing on who the agency creates content with, what format that takes and where it lives. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

The internet and digital communications technology has become fundamental to our way of life in the last year. A fast and reliable broadband connection has been vital in feeding ourselves, entertaining ourselves, educating our children and continuing to work during the pandemic. We're not going back to the way we were, so how will the internet develop in the future? Today's guests have worked in and around the internet for two decades. Euan Semple started the BBC's DigiLab in the mid 1990s, and now works with organisations and people to help them understand the impact of technology, while Neville Hobson recently left a position with The Internet Society and believes that the internet should be available for everyone. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

In the final show of the year, five senior figures in the marketing communications industry discuss what 2021 may hold in store for brands, agencies and individuals. We discuss technological adoption, behavioural change, brand purpose, diversity, innovation, agency start ups, social media and a whole lot more. This episode of the Digital Download podcast is the second of two special shows to close off the year, featuring James Whatley, Strategy Partner at Digitas UK, professional business advisor Stephen Waddington, Gini Dietrich, CEO of Arment Dietrich, Katy Howell, CEO of Immediate Future and Rax Lakhani, digital PR & social media consultant. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

The COVID-19 pandemic, social unrest on either side of the Atlantic, Brexit, a vitriolic US Presidential election and mass redundancies are what 2020 will be remembered for. And while the human cost has been massive, with 50 million cases of coronavirus and over one million deaths to date, the impact on the marketing communications industry and those working within it has also been significant. Though we have all lived through the same events, we've experienced them in very different ways. Some of us have experienced trauma, some of us have changed our lives or our careers, and some of us have been relatively unscathed. But we've all faced the same challenges to our mental wellbeing and we've all had to adapt on the fly to changing business demands. This episode of the Digital Download podcast is the first of two special shows to close off the year. In candid conversations with five senior figures in the marketing communications industry, I've gained an insight into their experiences of the last ten month and how they're planning for 2021. My special guests on this show are James Whatley, Strategy Partner at Digitas UK, professional business advisor Stephen Waddington, Gini Dietrich, CEO of Arment Dietrich, Katy Howell, CEO of Immediate Future and Rax Lakhani, digital PR & social media consultant. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

Until now, podcast discovery, research and outreach has been an arduous task. Trying to find relevant podcasts in a specific topical niche has largely been a manual job, while publicly available listener statistics and analytics have been non-existent. However, a new service for marketers and communications professionals promises to make the entire process easier, quicker and more transparent. This episode of the Digital Download podcast looks at Podchaser, the IMDB, Rotten Tomatoes or Wikipedia of podcasts. As well as a public database that solves the discovery/research issue, the brand new Pro service provides full analytics of every podcast, including listener statistics and demographics, to enable a comparison and analysis that has, to this date, not been available. My special guest on this show is Cole Raven, co-founder of Podchaser. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

At this time of year thought leaders start predicting what will happen in marketing communications over the next 12 months. But most of those predictions are based upon opinion rather than data. That criticism cannot be levelled at the likes of Global Web Index, which tracks trends in digital consumer behaviour across 46 countries worldwide. This episode of the Digital Download podcast looks at some of the latest data available on the digital consumer. It explores ecommerce and usage of marketplaces such as Amazon, differences between age groups, the resurgence of Generation X online, the impact of increasing online competition on brand loyalty, and whether any of these behaviours are likely to stick. My special guest on this show is Chase Buckle, Trends Manager at online market research company Global Web Index. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

In the late 1980s and early 1990s, Transvision Vamp was one of the most popular alternative bands in the UK, with a number one album and five top 20 singles. No stranger to controversy, lead singer Wendy James was renowned for her rebellious and straight-talking attitude as well as her sexually-charged performances. Thirty years on and Wendy has now recorded six solo albums, the most recent of which, Queen High Straight, was released during lockdown. I caught up with her to talk about how digital has impacted recording and releasing music, and about what social media would have done for Transvision Vamp, given her provocative nature, had it been around at the time. In this special episode of the Digital Download podcast, I chat to Wendy about how, as an independent artist, social media is now an important promotional vehicle for her, about maintaining relationships with her fans, and about releasing a record during lockdown. We also cover some of her more controversial moments and her musical inspiration, and veer off into politics and sexual equality. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Brilliant user generated content is seen by some marketers as the holy grail. UGC can create greater engagement, build trust and affinity, and provide endorsement for other marketing activities. Above all, 60% of consumers think that user generated content is the most influential form of content in purchasing decisions. However, generating brilliant UGC is not an easy task, and many brands come unstuck when it comes to what to ask and from whom. There is a perception that UGC is often poor quality and a terrible time suck. This episode of the Digital Download podcast explores the benefits and power of UGC, and specifically user generated video, why it is so influential, and how to go about creating a strategy built around crowdsourced content. My special guest on this show is the founder of video crowdsourcing platform Seenit, Emily Forbes. Emily worked in feature film and documentary film making prior to launching Seenit in 2014. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

The Chartered Institute of Public Relations was founded in 1948 and currently has around 10,000 members. In common with most organisations, the CIPR has had to adapt rapidly to minimise the impact of the COVID-19 pandemic, and is being looked to for guidance by the rest of the industry. The last three Digital Download shows have explored what the future holds for the communications industry from the perspectives of agency leaders on both sides of the Atlantic, and highlight that big changes are occurring. This episode looks at these changes from the perspective of the UK's major trade body, how CIPR members have evolved and the confidence issues inherent in public relations practitioners, and at how PR can impact strategy at different levels of an organisation. My special guest on this show is Jenni Field, President of the CIPR and founder of Redefining Communications. Jenni took over as CIPR President in January and has the unenviable job of guiding the organisation through one of the toughest years in its history. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

In part two of a duo of shows focused on the communications professionals who are shaking up the industry, we discuss conventional agency models and their limitations, selling results not time, the importance of transparency, ditching the pitch process, and taking responsibility for change rather than waiting for someone else to do it. The special guests in this fast-moving and impactful episode of the Digital Download podcast are founder of Don't Cry Wolf, John Brown, co-founder of Rise at Seven, Carrie Rose, and co-founder of Hard Numbers, Darryl Sparey. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

On the last episode of the podcast, we discussed how the public relations industry is under serious threat from the pandemic. In this show we outline a template for the future that will ensure that communications agencies not only survive, but thrive. There is a new breed of communications professional that is challenging the status quo and doing things differently to what has come before. It's a hybrid of PR, marketing, creative and SEO that has strategic communications at its heart, and following their lead is, in my view, the way forward for the industry. This episode of the Digital Download podcast investigates what makes these communicators unique, and how they are approaching their businesses. The special guests in this show are founder of Don't Cry Wolf, John Brown, co-founder of Rise at Seven, Carrie Rose, and co-founder of Hard Numbers, Darryl Sparey. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Public relations is at a crossroads. Years of failing to adequately address the measurement issue, ignoring associated disciplines like SEO and a steadfast refusal to understand the viewpoint that PR is a tactical function rather than a strategic discipline have created a position where the industry is now in serious danger of being absorbed into marketing once and for all. An annual study in America shows that progressively less public relations professionals report into the C-Suite, while the latest CIPR State of the Profession report highlights a chasm between what PR people think they should do and what they actually do.  In a recent blog post, public relations author, write, speaker, podcaster and change-maker Gini Dietrich asserted that the industry will fail to exist as a standalone discipline within three to five years. In this episode of the Digital Download podcast, I question Gini about her line of thinking, how and why she reacted to the threat of COVID-19 way before others, what the implications of the trends she has identified are, and whether she's finally given up on PR. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

The last 4 months have played havoc with us as individuals, both physically and mentally. In the marketing industry we're having to create or adopt new business models, tactics that used to work no longer do, and in some cases we've lost our jobs. In the face of this, staying positive can be difficult. In the current environment, resilience and adaptability are valuable character traits whether you're a business owner, an employee, a freelancer or whether you've been made redundant. So how do we nurture this mindset when there's so much uncertainty around? This episode of the Digital Download podcast looks at how marketers can adopt a growth mindset, and at how positivity can lead to surprising but very rewarding successes. My special guest on this show is Isabella Venour, a marketing, mindset and NLP coach. Isabella worked for nine years in the public relations industry before switching careers, and is now focused on helping others develop during a very difficult time. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!