85 Percent: A Wanderful Podcast

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Women make 85% of travel decisions, so why are we not seen in 85% of travel marketing? What is shown to us when it comes to the "traveling woman"? Two narratives: either we're having a life-changing transformation and devouring pasta OR we're getting kidnapped and in fear for our lives. It's never somewhere in between. As the founder of leading women's travel community, Wanderful, and creator of an incredible series of events, festivals, and activities for women travelers worldwide, I KNOW there is more to women traveling than what — and who — is represented in the movies or seen on commercials. So, I'm going to talk about it with some of the most phenomenal influencers, CEOs and changemakers in travel and hospitality around the world. Come buckle up and be my audio travel companion. I'm Beth Santos and this is 85 Percent.

Beth Santos


    • Jan 11, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 32m AVG DURATION
    • 9 EPISODES


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    Latest episodes from 85 Percent: A Wanderful Podcast

    Your Right to Travel with Jen Ruiz

    Play Episode Listen Later Jan 11, 2024 30:53


    Jen Ruiz holds many titles including lawyer, a TEDx speaker, #1 Amazon Bestseller, 2018 Reader's Favorite Award Winner and the 2023 Bessie award winner for the category "Most Impactful Piece of Writing”. Before her 30th birthday, Jen decided to take 12 trips in 12 months. She not only surpassed her goal completing 20 trips in 12 months, but within those 12 months, her whole life changed. Join me and Jen as we discuss: Study Abroad Comfort Zone Travel Immersion Travel without borders Cultural Relativism Anxious Traveling Perfectionism Entrepreneur Honorable Mentions Is It Time to Leave Your Comfort Zone? I Gave Up Dating To Travel The World And It Changed My Life TedX Talk: The Power of Flying Solo Jen Ruiz Books Follow Jen in these spaces: Website: https://jenonajetplane.com/ Instagram: https://www.instagram.com/jenonajetplane

    On Airplane Mode with Kirstie Pike and Christine Diaz

    Play Episode Listen Later Jan 11, 2024 23:14


    Kirstie and Christine are an award-winning multicultural LGBTQ+ couple using their platform and production company On Airplane Mode to inspire others to follow their passions all while celebrating who they are and who they love! They started their platform from the ground up to empower women and the LGBTQ+ community to have their voices heard. In under two years, they are proud to have built an engaging and loyal following of half a million, success across multiple social media platforms, and recognized across multiple media outlets. Join me, Kirstie and Christine as we discuss: New York Travel & Adventure Show Entrepreneur LGBTQ+ Traveling Politics Petra Bora Bora PDA Privilege Traveling Safely Honorable Mentions 1 in 3 companies anticipate laying off 30% or more of workforce in 2023 “Great Resignation” Continues 20 Entrepreneur Statistics You Need To Know (2023) 9 Tips for Keeping Your Relationship Strong and Healthy Follow Kirstie and Christine in these spaces: Website: https://www.onairplanemodetravels.com/ Instagram: https://www.instagram.com/onairplanemode__/ YouTube: https://www.tiktok.com/@onairplanemode__

    A Vessel for Their Stories with Yulia Denisyuk

    Play Episode Listen Later Jan 11, 2024 25:45


    Yulia Denisyuk is an award-winning travel photographer and writer who turned to travel journalism after serving in the US military and working as a Fortune 500. She's written for The New York Times, National Geographic, TIME, Conde Nast Traveler, BBC Travel, and more, on unique assignments that have brought her to share a roof with nomads in Mongolia and learn the art of Imigongo with artist collectives in Rwanda.  But Yulia's wild and adventurous stories are only the beginning of her journey – they're the fuel that have allowed her to become a multi-talented entrepreneur running numerous businesses that expand travel – and the way we see and write about travel – for others around the world. Join me and Yulia as we discuss: Bessie Award Creator of the Year Puerto Rico Kazakhstan Estonia Maya Angelou Switching Careers National Geographic Travel Blogger The Middle East Travel Industry WITS Farms to Table Movement Cognitive Writing Honorable Mentions Disrupting The Travel Industry with Wanderful's Beth Santos 5 Reasons Why You Should Commit Your Goals to Writing The Cognitive Costs of Losing Focus at Work to Interruptions 10 Powerful Reasons Why People Love To Travel In Barcelona for Vacation—and Fertility Treatments Dream Big Travel Blog Why Is It Harder For Women To Travel Solo? Follow Yulia in these spaces: Website: https://www.yulia-denisyuk.com/ Instagram: https://www.instagram.com/insearchofperfect/ Instagram: https://www.instagram.com/travelmedialab/

    Respectful Tourism with Joelle Sfeir and Nada Raphael of Tourleb

    Play Episode Listen Later Jan 11, 2024 27:29


    Joelle Sfeir and Nada Raphael are co-founders of Tourleb, a socially responsible tour operator owned by women and based in Lebanon, and a finalist at 2023's Bessie Awards for Travel Startup of the Year. Although their company began by accident, they have been nothing but intentional in making sure they work within their values including giving back to the community and providing a safe space for their guests. In this episode, you will hear how passionate they are about Lebanon as well as the importance of travel. Join me, Joelle and Nada as we discuss: Feedback Learning from each other San Juan Christians Muslims Political Unrest Safety Biased Travel Honorable Mentions 10 SURPRISING SIMILARITIES BETWEEN CHRISTIANS AND MUSLIMS Lebanon 2016: Reshuffling of Political Alliances and Vulnerable Political Compromises https://en.wikipedia.org/wiki/Beirut Most Dangerous US States 2023 – Stay Safe Travel Alaska Follow Joelle and Nada in these spaces: Website: https://tourleb.org/ Instagram: https://www.instagram.com/tourleb/ Facebook: https://www.facebook.com/Tourleb

    Building Gender Inclusion From The Top with Carol Cabezas

    Play Episode Listen Later Mar 29, 2023 45:21


    I have another amazing episode for you! If you didn't get an opportunity to listen to the inspiration words of Lola Akinmade, my third guest, click here right after you listen to this episode. Did you know a cruise ship is christened? I was blessed enough to be chosen by this episode's guest, Carol Cabezas, to be the godmother to the Azamara cruise ship. Carol Cabezas is the President of Azamara, an upmarket vacation company focused on Destination Immersion experiences. Carol joined Azamara in 2017 as the Chief Operations Officer taking on responsibility for the full range of operations in the brand including Sales, Marketing, Revenue, Finance, Deployment and Shipboard Operations. Prior to joining Azamara, Carol was the Investor Relations Officer for Royal Caribbean Group, managing relationships with the global investor and analyst community. Carol joined Royal Caribbean Group in 2000 and since that time has held a variety of leadership roles across Sales, Finance and Revenue Management. Join me and Carol as we discuss: Health Professionals Cruise Industry Customer Experience Funding Confidence Putting in the work Confidence Gap Covid DEI Career vs. Family Destination Awareness Honorable Mentions 00:00:00 - Voyager and Grandeur Azamara Onward Depart 00:00:37 - Looking back at Azamara Onward's Christening Ceremony 00:10:10 - Cruise Compete 00:21:16- Catching Up With Tony Markey 00:22:03 - Holiday Greetings from the Azamara Crew Follow Azamara Voyages in these spaces: Website: https://www.azamara.com/home Instagram: www.instagram.com/azamaravoyages Facebook: www.facebook.com/AzamaraVoyages YouTube: www.youtube.com/user/AzamaraVoyages Twitter: https://twitter.com/Azamara

    How Storytelling Changes Travel with Lola Akinmade

    Play Episode Listen Later Mar 22, 2023 45:06


    I have another amazing episode for you! If you didn't get an opportunity to listen to the inspiration words of Nour Brahimi, my second guest, click here right after you listen to this episode. In this episode, I am speaking with Lola Akinmade. Lola was born in Nigeria, educated in the United States and is based in Sweden. She was named one of eight 2022 Hasselblad Heroines and the 2018 Travel Photographer of the Year Bill Muster Award recipient. The great Lola started her career behind the camera covering a popular reality TV series. Now she's a master storyteller – someone who can leave a room absolutely stunned in silence just from the words that come out of her mouth. She's a powerful speaker, a talented writer, a social entrepreneur, a painter – and so much more. She also has a lot to say about how we're representing women in the world, how we should make travel better for all of us, and how the stories we tell ourselves and the grace we give ourselves plays an enormous role in making that all work. Join me and Lola as we discuss: Storyteller Photography Oil Painting Life's Work Bestselling Book Tourists Live Video Shopping Start Up Companies Marketing Honorable Mentions 00:03:34 Expedition Impossible Full Trailer 00:10:35 The art of connecting with strangers. Be Open. Be Intrepid. 00:15:19 Author Lọlá Ákínmádé Åkerström introduces IN EVERY MIRROR SHE'S BLACK 00:23:45 Local Purse - Summit pitch at Phocuswright Conference 2021 00:27:39 Visual Storyteller and Bestselling Author, Lola Akinmade Åkerström at Skift Global Forum East 2022 Follow Lola in these spaces: Website: https://www.lolaakinmade.com/ Twitter: https://twitter.com/LolaAkinmade Instagram: https://instagram.com/LolaAkinmade LinkedIn: https://www.linkedin.com/in/lolaakinmade/ Books by Lola: In Every Mirror She's Black; Everything Is Not Enough; Lagom: The Swedish Secret of Living Well

    Inspiring Women to Step into the Unknown with Nour Brahimi

    Play Episode Listen Later Mar 15, 2023 48:28


    I have another amazing episode for you! If you didn't get an opportunity to listen to the inspiration words of Martinique Lewis, my first guest, click here right after you listen to this episode. In this episode, I am speaking with Nour Brahimi. Nour is THE FIRST female Algerian travel Vlogger, Travel content Creator, visual storyteller, and EU goodwill ambassador. Nour uses her trips to inspire fellow women to step into the unknown. With more than 1 million followers across social media, at age 29, she is one of the top 100 influential young Africans. Nour has a lot to say about what the world should look like for women travelers and especially women travel content creators, and you're going to love her story. Join me and Nour as we discuss: Travel Women in Travel Being Responsible Safety Content Creator Islam Women Dress Code Women In Travel Summit (WITS) Visa Africa Visa Free Countries Assekrem: Part of the Sahara Desert Honorable Mentions 00:01:37 Nour Brahimi | Who am I? 00:15:08 Malaysia 00:16:47 Family Weekend At a Chalet Blida 00:22:12 Algerians at WITS 00:33:11 Nour Brahimi TikTok - Traveling with Food and Liquids Follow Nour in these spaces: Email:  nourtravelspro@gmail.com Website: https://nourbrahimi.com Instagram: https://www.instagram.com/nour.brahimii/ YouTube: https://www.youtube.com/channel/UCVqnriClC9YapZykWVEcrpw Tik Tok: https://www.tiktok.com/@nour.brahimi

    Creating DEI in the Travel Industry with Martinique Lewis

    Play Episode Listen Later Mar 8, 2023 44:18


    WELCOME TO 85%! I am so excited the first episode of this podcast is dropping on International Woman's Day! I cannot imagine a more wonderful introduction into this podcast than to introduce you to Martinique Lewis. Martinique AKA Marty is an award-winning diversity in travel consultant, President of the Black Travel Alliance, both Travel and leisure, and Travel pulses ''Most influential people in travel''. And don't forget creator of The ABC Travel Greenbook! The number one resource connecting travelers to the African Diaspora Globally.  As a Digital Disruptor whose immensely in love with all things travel, daily she strives to change the narrative by advocating for travelers that represent different demographics across multiple platforms. Working directly with tourism boards and travel brands she creates content that is exciting and influential. Her mission is to change the face of tourism forever so that we all feel represented and see ourselves reflected. Join me and Martinique as we discuss: Travel United Airline Caribbean Black Travel Journey Fashion Black Paris Tours Black Out Tuesday Winter Outing Social Media Travel Trends Honorable Mentions 13:06: Harlem in Montmartre: A Paris Jazz Story 15:02: Grading the Travel Industry on Diversity & Inclusion Martinique Lewis, Black Travel Alliance 16:25: Protests, Calls for Justice in Georgia Over Ahmaud Arbery Killing 20:00: Author Lọlá Ákínmádé Åkerström introduces IN EVERY MIRROR SHE'S BLACK 21:40: Laura Fernandez Executive Interview with SXM Media on Travel 28:06: Introducing the History Of Black Travel 33:02: Martinique Lewis TikTok 40:09: Black Travel Across America Follow Martinique in these spaces: Instagram: @Martysandiego LinkedIn: https://www.linkedin.com/in/martinique-lewis/

    85 Percent Trailer

    Play Episode Listen Later Mar 1, 2023 4:02


    Women make 85% of travel decisions, so why are we not seen in 85% of travel marketing? What is shown to us when it comes to the "traveling woman"? Two narratives: either we're having a life-changing transformation and devouring pasta OR we're getting kidnapped and in fear for our lives. It's never somewhere in between. As the founder of leading women's travel community, Wanderful, and creator of an incredible series of events, festivals, and activities for women travelers worldwide, I KNOW there is more to women traveling than what — and who — is represented in the movies or seen on commercials. So, I'm going to talk about it with some of the most phenomenal influencers, CEOs and changemakers in travel and hospitality around the world. Come buckle up and be my audio travel companion. I'm Beth Santos and this is 85 Percent.

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