Podcasts about sxm media

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on the Audience by Jeff VidlerIn rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoyDigiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz…as for the rest of the news: SXM Media signs $100+ million three year exclusivity deal with Smartless, Acast's Megan Davies talks about AI's role in podcasting, and Triton Digital's Sharon Taylor has published predictions for podcasting's 2024 from nine industry leaders.

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on the Audience by Jeff VidlerIn rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoyDigiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz…as for the rest of the news: SXM Media signs $100+ million three year exclusivity deal with Smartless, Acast's Megan Davies talks about AI's role in podcasting, and Triton Digital's Sharon Taylor has published predictions for podcasting's 2024 from nine industry leaders.

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media's Digital Audio Research RecapYouTube Launches RSS Feed IngestionBranded Music and AuthenticityQuick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to audio content has remained stable for a decade. Goldstein discusses strategies for podcasting to grow in a world where a listener's time is largely already accounted for.iOS 17 by Pete Birsinger. The Podscribe CEO has written an explainer on how iOS17 changed auto-downloading behavior and how it will likely impact campaign performance for podcasts. For more reading on the subject, we recommend Livewire Labs' regularly-updated data on download performance since iOS 17's release.Content Mood Targeting from SXM Media. Publishers working with SXM can target music-listening audiences based on the mood assigned to millions of songs in a growing library of cateogorized music, as well as submit their own music to be assigned mood tags.The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder. Triton Digital's Director of Partnerships and Programmatic Marketplace promotes digital audio as a must-have inclusion for retail media networks looking to diversify their marketing mix.Since the last issue of The Download there have been two podcasting bankruptcies of note: Audacy and Voxalyze

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media's Digital Audio Research RecapYouTube Launches RSS Feed IngestionBranded Music and AuthenticityQuick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to audio content has remained stable for a decade. Goldstein discusses strategies for podcasting to grow in a world where a listener's time is largely already accounted for.iOS 17 by Pete Birsinger. The Podscribe CEO has written an explainer on how iOS17 changed auto-downloading behavior and how it will likely impact campaign performance for podcasts. For more reading on the subject, we recommend Livewire Labs' regularly-updated data on download performance since iOS 17's release.Content Mood Targeting from SXM Media. Publishers working with SXM can target music-listening audiences based on the mood assigned to millions of songs in a growing library of cateogorized music, as well as submit their own music to be assigned mood tags.The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder. Triton Digital's Director of Partnerships and Programmatic Marketplace promotes digital audio as a must-have inclusion for retail media networks looking to diversify their marketing mix.Since the last issue of The Download there have been two podcasting bankruptcies of note: Audacy and Voxalyze

Unveiling the Podcast Landscape: Dispelling Myths and Exploring News Consumption In this episode, we delve deep into the evolving world of podcasts and exploring how podcasts have become a crucial medium for news consumption. We'll analyze recent trends, highlight key changes in listener behavior, and discuss the implications of podcasts in the digital age. Join us as we navigate through the diverse podcasting terrain, examining its impact on media, culture, and information dissemination. Whether you're a podcast enthusiast, a casual listener, or new to this format, this episode offers valuable insights into the ever-changing landscape of podcast listening. Today's Hosts: Mike Dell and MacKenzie Bennett Main Takeaways for Podcast Listening Trends Podcasts as a News Source (Pew Research): Growing Popularity: The study indicates a significant increase in the number of Americans using podcasts as a source of news, with 41% reporting podcast news consumption. Demographic Trends: Younger audiences, in particular, are turning to podcasts for news, highlighting a shift in news consumption habits among different age groups. Trust in Podcast News: The research explores the trustworthiness of podcast news, comparing it to traditional news sources and shedding light on the factors influencing this trust. Podcasts are popular: About half of Americans have listened to a podcast in the past year, and one-in-five of those listeners say they listen to a podcast nearly every day. Listeners turn to podcasts for entertainment, learning, and simply to have something to listen to while doing something else. Comedy, entertainment, and politics are at the top of the list of topics that podcast listeners say they regularly listen to. Most podcast listeners say they hear news discussed on podcasts – however, just one-in-five listeners say they listen to a podcast that's connected to a news organization. https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/ Podcasts have emerged as a significant source of news and information, according to a recent study by Pew Research. TikTok for News Surge In 2020, 22% of TikTok users reported getting news from the app, but that surged to 43% in 2023, according to Pew. Nearly 25% get their news from YouTube, with Instagram, TikTok and X — the social media platform formerly known as Twitter — following in popularity. TikTok has shown far more growth than any other platform since 2020, and that growth was consistent across all age demographics. People getting news from TikTok double since 2020, from Pew Research Podcast Are Reliable for News In fact, according to SXM Media's Culture Trends Study, 80% of listeners specify that they “want unbiased and factual information from news podcasts.” Meanwhile, SXM Media's recent user study found that 51% of news listeners say that podcasts are authentic and trustworthy. That number drops down to 6% for cable television and 2% for social media. Data from SiriusXM. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. Fill out our listener survey at surveys.blubrry.com/podcastinsider. Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

This is one of my favorite episodes from Clubhouse Audio. I took time to explain how you can advertise your business at a low cost. Listen to this episode and learn how to do it strategically. P.S. I highlighted a 2023 Report from SXM Media on Digital Audio. RESOURCES ⁠⁠Premium Podcast: ⁠⁠Get access here!⁠⁠ SEO Glossary Toolbox: ⁠⁠https://workandplayentertainment.myflodesk.com/seo-toolbox-glossary-book⁠⁠ SEO Mini-Course: ⁠⁠https://www.allthingsseo.live/course/demystifying-seo⁠⁠ Please email me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠favour@playinc.online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab My Digital Business Card here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://poplme.co/hash/lQZ4jOcr/2/s⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message

The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads. While the bread and butter host-read ad format still packs a punch when it comes to driving listener engagement and conversions, those ads aren't scalable, said Lizzie Widhelm, svp and head of ad innovation and B2B marketing at SiriusXM Media. And in 2023's slow ad market, the ability to target large swaths of audiences based on their demographics and interests rather than a specific show is what helped SXM Media maintain positive revenue momentum in 2023. As of November, SXM Media has “already exceeded our [revenue] goal in podcasting,” said Widhelm. “We're doing more revenue now – dramatically more – than last year. We have almost a 90% increase in programmatic revenue specific to podcasting … So it's exciting to be where we are at today, but there is still road to go.” In the latest episode of the Digiday Podcast, Widhelm chats about the advantages of selling audio ads programmatically and what the next stages are for improving audience targeting capabilities in the medium, as well as how generative AI can be used to automate the programmatic audio ad sales process even further.

In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate game highlights, enhance player safety and even to to engage younger audiences, all while still maintaining a human touch on and off the field.  "Through the power of AI technology, we were able to take the game in real time and animate it in Toy Story world, so that somebody could be watching the same exact game, but in 'Andy's room.'... We're very excited about the power of the technology, but we know there's a lot of implications. So we always want to proceed with a bit of caution, again, because we don't want to ever lose sight of the human element and the positive human outcomes that could come from the technology."   Next, Bonin Bough, co-founder and Chief Strategy Office of Group Black, emphasizes the importance of reaching all humans through culture and multicultural media investments."An interesting conversation has been the impact of investing in multicultural and diverse audiences and showing real case studies and real business movement.  ... I think for too much, we talk about the societal impact and we forget that at the end of the day, the only place that you source growth is from untapped and underinvested in opportunities and communities." Finally, Kelli Hurley, VP/Global Head of Partnerships at SXM Media, shares insights on injecting the human touch into podcast advertising by partnering with popular personalities like Conan O'Brien and Crime Junkie.  "We're looking at video, we're looking at social, we're looking at events, and we are finding a lot of success in building campaigns that really start from the influencer, from the host themselves, and we splinter it out from there." With a runtime of 20 minutes, this ad hoc episode offers a fascinating glimpse into the intersection of technology and human connection. Please be a human and support Insider Interviews with a little donation at https://buymeacoffee.com/mossappeal Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal “X”: https://www.twitter.com/insiderintervws (And find E.B. on Threads as @mossappeal)

Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersOlder Adults Make Up Just 4% Of People Featured In AdsChanges coming to Spotify for PodcastersAnd in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to programmatic campaigns bought through The Trade Desk. HUMAN, a fraud sensor network accredited by the Media Rating Council to detect invalid traffic, will be a traffic validation solution for Adwizz's marketplace inventory.Triton Digital Announces YouTube Integration with Podcast Metrics. The new integration adds YouTube views of podcast episodes into the Triton Podcast Metrics dashboard, allowing publishers to keep track of both podcast downloads and YouTube performance.PodcastOne readies public offering in September by Brad Hill. The listing of PodcastOne is based on the valuation LiveOne received in February that gave PodcastOne a market range of $230 to $274 million.weekly insights 8.23.2023 on-demand audio passes linear audio. Edison Research has found that as of Q2 2023, on-demand audio makes up 50.3% of daily time consuming audio.

Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersOlder Adults Make Up Just 4% Of People Featured In AdsChanges coming to Spotify for PodcastersAnd in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to programmatic campaigns bought through The Trade Desk. HUMAN, a fraud sensor network accredited by the Media Rating Council to detect invalid traffic, will be a traffic validation solution for Adwizz's marketplace inventory.Triton Digital Announces YouTube Integration with Podcast Metrics. The new integration adds YouTube views of podcast episodes into the Triton Podcast Metrics dashboard, allowing publishers to keep track of both podcast downloads and YouTube performance.PodcastOne readies public offering in September by Brad Hill. The listing of PodcastOne is based on the valuation LiveOne received in February that gave PodcastOne a market range of $230 to $274 million.weekly insights 8.23.2023 on-demand audio passes linear audio. Edison Research has found that as of Q2 2023, on-demand audio makes up 50.3% of daily time consuming audio.

Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad HillMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine PerloffAmazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren JohnsonQuick hits: Making a Podcast People Hate by Tom Webster - Using data from the upcoming Sounds Profitable study The Podcast Landscape in America, Tom demonstrates the power of making a podcast for a hyper-specific target audience. Descript Acquires SquadCast. Squadcast's remote recording tech will be implemented in Descript to allow the service to offer podcast recording, editing, and publishing in one service. Previous Squadcast customers will be able to switch to Descript at no additional cost. Triton Digital Releases the July 2023 U.S. Podcast Ranker. Highlights include SXM Media at #1 in Top Seals Networks for July and NPR News Now retaining the top spot in podcast downloads. PodcastDb and Sonnant Partner to Create the First Ever Podcast Advertiser Directory. The directory will enable advertisers to find contextually-suitable podcast advertising opportunities.

Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad HillMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine PerloffAmazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren JohnsonQuick hits: Making a Podcast People Hate by Tom Webster - Using data from the upcoming Sounds Profitable study The Podcast Landscape in America, Tom demonstrates the power of making a podcast for a hyper-specific target audience. Descript Acquires SquadCast. Squadcast's remote recording tech will be implemented in Descript to allow the service to offer podcast recording, editing, and publishing in one service. Previous Squadcast customers will be able to switch to Descript at no additional cost. Triton Digital Releases the July 2023 U.S. Podcast Ranker. Highlights include SXM Media at #1 in Top Seals Networks for July and NPR News Now retaining the top spot in podcast downloads. PodcastDb and Sonnant Partner to Create the First Ever Podcast Advertiser Directory. The directory will enable advertisers to find contextually-suitable podcast advertising opportunities.

Steve Keller, Sonic Strategy Director at SXM Media's Studio Resonate, supporting advertisers on SiriusXM, Pandora, and Soundcloud, reveals how sound informs brand perception and connection. He shares behavioral science expertise and the results of fascinating experiments with sonic stimulus to demonstrate its impact on what people convey and feel. We discuss how our instinctive emotional responses play an outsized role in our conscious thoughts and behavior. Steve shares research insight around the use of AI voice versus human voice and how each affects trustworthiness of the message, as well as research on diversity in voice casting. We also talk about how our brain interprets multi-sensory stimulus, and ways brand experiences can become more engaging when they go beyond visuals, into experiences that include sound, taste, smell and touch.Contact Info:Steve Keller - https://www.linkedin.com/in/stevekeller1/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

For programmatic podcast advertising to really take off, buyers want the same assurances they're used to on other channels, including brand safety controls and effective targeting. It's a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here's what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in follow-up surveys, a 3% increase over the norm for other forms of advertising Dentsu keeps track of. Compared to digital, social, and TV benchmarks, podcasts held listeners' attention for more seconds per thousand impressions.Inside Audio Marketing - Podcast Listeners Spending More Time With Medium As Digital Audio Usage Rises.New eMarketer graphs show daily time spent with podcasts by adult podcast listeners has increased from 44 minutes in 2021 to 51 minutes this year. eMarketer's forecast predicts that number will grow at slower percentage rates in coming years, but will still hit 56 minutes by 2025. The overall average daily digital audio consumption is one hour and 52 minutes. LibSyn - Podcast Advertising RatesAdvertiseCast has updated their monthly tracker of podcast CPM rates. July's average between all three tracked audience sizes is $22.24 for a 60 second spot, a 3.6% decrease from June and continuing a downward trend since May's price of $23.50. Still, it's holding above the lowest point from the doldrums of Q1 when February's average hit $21.99.Digiday - Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboardsOut of home advertising is evolving, including digital taxi toppers, ad-supported fortune cookie messages, and the $2.3 billion Sphere in Las Vegas. Some agencies have leaned into intentionally outlandish/evocative OOH campaigns to generate online buzz and have found success. Podcasting has had some success with similar OOH campaigns, including billboards for Slow Burn's season on an abortion rights case that specifically run in states proposing abortion rights rollbacks. eMarketer - YouTube CTV spending jumped 31% last quarter, outpacing streamersAccording to agency Tinuiti, spending on YouTube's connected TV ads jumped 31% in Q1 while services like Max and Netflix only experienced 6% growth. Hulu charts in the lead on CTV ad revenue on eMarketer's 2023 chart with 3.63 billion, followed by YouTube at 2.89 billion and Roku at 2.19 billion. The fastest-growing CTV presence is now also the most popular location for audiences to consume podcasts.Be sure to check out the links to every article mentioned right in your podcast listening app, or at SoundsProfitable.com, where you can also subscribe to the newsletter version.The Download is written and produced by Bryan Barletta, Gavin Gaddis, and Tom Webster. It's assembled in Spooler and hosted on Art19. For Sounds Profitable, I'm Tom Webster - Download us again tomorrow!

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here's what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in follow-up surveys, a 3% increase over the norm for other forms of advertising Dentsu keeps track of. Compared to digital, social, and TV benchmarks, podcasts held listeners' attention for more seconds per thousand impressions.Inside Audio Marketing - Podcast Listeners Spending More Time With Medium As Digital Audio Usage Rises.New eMarketer graphs show daily time spent with podcasts by adult podcast listeners has increased from 44 minutes in 2021 to 51 minutes this year. eMarketer's forecast predicts that number will grow at slower percentage rates in coming years, but will still hit 56 minutes by 2025. The overall average daily digital audio consumption is one hour and 52 minutes. LibSyn - Podcast Advertising RatesAdvertiseCast has updated their monthly tracker of podcast CPM rates. July's average between all three tracked audience sizes is $22.24 for a 60 second spot, a 3.6% decrease from June and continuing a downward trend since May's price of $23.50. Still, it's holding above the lowest point from the doldrums of Q1 when February's average hit $21.99.Digiday - Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboardsOut of home advertising is evolving, including digital taxi toppers, ad-supported fortune cookie messages, and the $2.3 billion Sphere in Las Vegas. Some agencies have leaned into intentionally outlandish/evocative OOH campaigns to generate online buzz and have found success. Podcasting has had some success with similar OOH campaigns, including billboards for Slow Burn's season on an abortion rights case that specifically run in states proposing abortion rights rollbacks. eMarketer - YouTube CTV spending jumped 31% last quarter, outpacing streamersAccording to agency Tinuiti, spending on YouTube's connected TV ads jumped 31% in Q1 while services like Max and Netflix only experienced 6% growth. Hulu charts in the lead on CTV ad revenue on eMarketer's 2023 chart with 3.63 billion, followed by YouTube at 2.89 billion and Roku at 2.19 billion. The fastest-growing CTV presence is now also the most popular location for audiences to consume podcasts.Be sure to check out the links to every article mentioned right in your podcast listening app, or at SoundsProfitable.com, where you can also subscribe to the newsletter version.The Download is written and produced by Bryan Barletta, Gavin Gaddis, and Tom Webster. It's assembled in Spooler and hosted on Art19. For Sounds Profitable, I'm Tom Webster - Download us again tomorrow!

Sean Duggan, VP of Advertising at SXM Media, is known for his ability to spot trends and work with clients to deploy audio ads to reach voters and constituents effectively. While digital ad budgets have grown for campaigns and advocacy groups, spending on podcast advertising has yet to take off.  This is another example of consumer advertisers embracing new ad formats while the political community hesitates to experiment.  Sean and I talk about: Opportunities for advertising on podcasts Unique targeting available for podcast ads  Advocacy groups that experimented and now expanding their podcast advertising budget Campaign 2024 digital media budgets and ad inventory @SXMMediaGroup #PoliticalAds #PodcastAdvertising #TargetingVoters #Election2024 SXMmedia.com/ad-solutions

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|Podcasters focus on expansion and reach despite slower ad revenue growth at upfrontsPodcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital MediumsDespite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party DataRAJAR Spring 2023 MIDAS ReportHot Pod: SXM Media Leaders talk about how podcast ads are still maturingAnd for our Quick Hits: New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights.Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.” Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content. For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|Podcasters focus on expansion and reach despite slower ad revenue growth at upfrontsPodcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital MediumsDespite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party DataRAJAR Spring 2023 MIDAS ReportHot Pod: SXM Media Leaders talk about how podcast ads are still maturingAnd for our Quick Hits: New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights.Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.” Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content. For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast

With the largest podcast network in the U.S. and Canada, SXM Media has a lot to offer listeners – and brands seeking to target audiences with extreme precision. The company has mastered advertising technology, or ad tech, employing it to steer advertising to better target audiences that creators seek while informing listeners in ways that entertain. SXM Media, by the way, knows how to advertise with impact. It's the combined sales organization of Sirius XM Holdings, Inc., which includes the Pandora and Stitcher platforms, and their audiences totaling some 150 million listeners. So, what does SXM Media do in advertising that others don't? SXM Media ad SVP Lizzie Widhelm shares deep insights gleaned from 17 years in the audio-entertainment space. She also brings first-person experience from her role as creator of the popular Lady Space podcast.  

It's the first interview since Heather's laser facial treatment! SVP of B2B Marketing and Ad Innovation at SXM Media and LadySpace podcast host LIZZIE WIDHELM checks in to see how Heather is holding up and discuss why Heather hates jeans, being direct with your friends, sending your kids off to college, menopausal eating habits, why you should get your ring reset, Heather's best lines from RHOC, an unfortunate leakage story, and why a postcard means more than you think! Let's Talk is brought to you by Fly-U-Home! Get up to a $100 eGift Card with a new membership by using code "HEATHER" at AirMedCareNetwork.com/heather

WELCOME TO 85%! I am so excited the first episode of this podcast is dropping on International Woman's Day! I cannot imagine a more wonderful introduction into this podcast than to introduce you to Martinique Lewis. Martinique AKA Marty is an award-winning diversity in travel consultant, President of the Black Travel Alliance, both Travel and leisure, and Travel pulses ''Most influential people in travel''. And don't forget creator of The ABC Travel Greenbook! The number one resource connecting travelers to the African Diaspora Globally.  As a Digital Disruptor whose immensely in love with all things travel, daily she strives to change the narrative by advocating for travelers that represent different demographics across multiple platforms. Working directly with tourism boards and travel brands she creates content that is exciting and influential. Her mission is to change the face of tourism forever so that we all feel represented and see ourselves reflected. Join me and Martinique as we discuss: Travel United Airline Caribbean Black Travel Journey Fashion Black Paris Tours Black Out Tuesday Winter Outing Social Media Travel Trends Honorable Mentions 13:06: Harlem in Montmartre: A Paris Jazz Story 15:02: Grading the Travel Industry on Diversity & Inclusion Martinique Lewis, Black Travel Alliance 16:25: Protests, Calls for Justice in Georgia Over Ahmaud Arbery Killing 20:00: Author Lọlá Ákínmádé Åkerström introduces IN EVERY MIRROR SHE'S BLACK 21:40: Laura Fernandez Executive Interview with SXM Media on Travel 28:06: Introducing the History Of Black Travel 33:02: Martinique Lewis TikTok 40:09: Black Travel Across America Follow Martinique in these spaces: Instagram: @Martysandiego LinkedIn: https://www.linkedin.com/in/martinique-lewis/

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: Podcasting a ‘bright spot' at SXM Media, Amplifi Media CEO counters ‘jarring headlines,' new Black Podcast Listener Report from SXM and Mindshare, and the state of Google in podcasting.Let's get started.Podcasting remains ‘a bright spot' at SXM MediaManuela: ‘Tis the season of quarterly earnings calls. It seems like we get a batch of these every three months! SiriusXM has published their Q4 and full-year results for 2022. Overall the company saw a 4% year over year increase in revenue, hitting 9 billion dollars. The company shouted out its agreements with, as the official copy puts it, “podcast powerhouses” like Crooked Media, Freakonomics, and a 24/7 original comedy channel captained by Conan O'Brien's Team Coco. Podcasting is on the mind at SXM. CEO Jennifer Witz spoke highly of the company's podcasting arm during the call. To quote from the transcript: “In a challenging ad market, podcasts continue to be a growth opportunity for us. This past quarter, we expanded our podcast offerings while doubling down on the shows that have proven most successful with five of the top 20 shows in Edison Research's top 50 podcast rankings, the most of any network.” Witz went on to say podcasting was a bright spot for the industry overall and SXM in particular, driving their 34% increase in off-platform business in 2022. We've said it before and will say it again: it's a good day to hear good news in podcasting. Podcasting is doing fine; thank youShreya: Last week an opinion piece from Amplifi Media CEO Steve Goldstein was published on RainNews, built to assuage fears over recent doom-and-gloom media coverage. A quote from Goldstein's opening: “If you are reading the headlines about podcasting, you might be a little nervous. There has been a lot of confusing and contradictory chatter about what the drop in new podcasts in 2022 means. Has the podcast bubble burst? Are podcasts on the way out? Not likely.”The piece puts to bed the air of uncertainty as recent reports show a decrease in active podcasts. Goldstein points to the marked increase in podcast production at the beginning of the pandemic, along with air fryer sales, used car sales, and views for cooking videos on YouTube. Now the Field of Dreams era of podcasting is over. Companies can no longer invest with the philosophy of “if you build it, they will come.” Which leads to Goldstein's conclusion. Quote: “Just like all media, the podcast space is dynamic, exciting and rapidly evolving. It's full of possibility and wonder. We just need a little more rigor and a little less throwing spaghetti against the wall. The next generation of podcasts will likely have greater research, focus and muscle behind them. Companies that produce and promote fewer high-quality podcasts will be better positioned for optimal growth. So, let's get past the jarring headlines.“SXM Media and Mindshare publish Black Podcast Listener Report 2.0Manuela: SXM Media is back with the second edition of their Black Podcast Listener Report. The study is the result of over 2,500 online interviews with Black and/or African American adults in the United States during September of last year. According to SXM's footnotes, the data was weighted for age, sex, census region of the US, and the Edison's Infinite Dial 2022 podcasting listening statistics. Among the findings are some promising results for advertisers. From the SXM blog post: “The best way to win over Black podcast listeners is to run ads on shows that represent their voice, culture, and point of view. Black audiences who have listened to a podcast with a Black host in the last month are more likely to take action than those who've never listened to a podcast hosted by Black talent.”82% of respondents would consider a brand if they heard their ad on a podcast with a Black host, as well as 78% saying they would purchase said brand. The recap article ends by encouraging brands who set aside ad budget to target Black audiences during February for Black History month to continue that spend throughout the year. From the article: “Like so much of the population, Black audiences are listening to podcasts—and, as you've learned, they're leaned-in and here for ads that support the shows they love.” The State of Google and PodcastingShreya: Continuing the trend of earnings calls, let's talk Google. It was a mixed bag in this year's Q4 earnings report. Parent company Alphabet reported a 0.7 billion increase year over year in total revenue for Q4 2022. According to Insider Intelligence writer Daniel Konstantinovic, this 1% increase falls short of the anticipated revenue by nearly half a billion dollars. James Hercher, writing for AdExchanger, breaks down the more Google-relevant numbers: “YouTube advertising was down from $8.6 billion to $7.9 billion, while the Google Display Network decreased by almost $1 billion YoY. Net income (which is to say, profit) dropped even more steeply, from $20.6 billion in Q4 2021 to $13.6 billion.” Alongside the earnings, there has been discussion of Google and YouTube's investment into podcasting as the search engine giant retools podcast searching. Since 2018 Google has displayed individual podcast episodes and a play button whenever searching for a specific podcast. As of mid-January the feature was removed. James Cridland's coverage in Podnews at the time also noted the Google Podcasts app had not received any feature updates in eighteen months.Now even the carousel of Google Podcast links in searches for podcasts is going away, but will be replaced with a new feature called What to Podcast. In a YouTube Short by Transistor Podcasting, the new feature appears to add a new section to the top of search results that shows podcasts relating to the search term. While not as easy as a play button and episode list, it does serve as a funnel to direct foot traffic into podcast apps. Meanwhile, earlier this month, YouTube launched ad monetization for YouTube Shorts. Previously, the program had operated on a TikTok-esque fund divvied between creators who met certain engagement goals. Now any account with over 1,000 subscribers and 10 million Shorts views in the previous 90 days can earn ad revenue at a split of 45% to them and 55% to Google. Digiday's Krystal Scanlon notes this is not as attractive a revenue split as similar programs at Facebook and TikTok, but the YouTube Shorts equivalent has a lower barrier to entry for newer accounts. In this week's earnings call, Google Chief Business Officer Philipp Schindler spoke on CTV, YouTube being at the top of Nielsen's measurement of US streaming watch time, and content integration. Tuesday's issue of Ben Thompson's Stratechery points out it's clear YouTube is dreaming of becoming a media streaming aggregate with the implementation of Primetime Channels on top of existing offerings like YouTube Music and NFL Sunday Ticket. From Stratechery: “The idealized future is one where YouTube is the front-door of all video period, whether that be streaming, linear, or user-generated.” With all their investments in YouTube and gentle downgrade of podcast presentation in the search engine, it feels like Google is becoming gently insistent podcasting's round peg will be expected to conform to the square hole of their media platform. Podcasting likely isn't going to come to YouTube as we know it, podcasters are simply incentivized to become YouTubers.Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention by Kayleigh Barber for Digiday. An excellent breakdown of the current debate between annual vs. monthly subscriptions, how they affect churn, and detailed pros and cons for both options. Edison Research's Weekly Insight: Of all people aged 13-34 in the US, one third listen to podcasts every day. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on Triton Digital's Omny Studio. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: Podcasting a ‘bright spot' at SXM Media, Amplifi Media CEO counters ‘jarring headlines,' new Black Podcast Listener Report from SXM and Mindshare, and the state of Google in podcasting.Let's get started.Podcasting remains ‘a bright spot' at SXM MediaManuela: ‘Tis the season of quarterly earnings calls. It seems like we get a batch of these every three months! SiriusXM has published their Q4 and full-year results for 2022. Overall the company saw a 4% year over year increase in revenue, hitting 9 billion dollars. The company shouted out its agreements with, as the official copy puts it, “podcast powerhouses” like Crooked Media, Freakonomics, and a 24/7 original comedy channel captained by Conan O'Brien's Team Coco. Podcasting is on the mind at SXM. CEO Jennifer Witz spoke highly of the company's podcasting arm during the call. To quote from the transcript: “In a challenging ad market, podcasts continue to be a growth opportunity for us. This past quarter, we expanded our podcast offerings while doubling down on the shows that have proven most successful with five of the top 20 shows in Edison Research's top 50 podcast rankings, the most of any network.” Witz went on to say podcasting was a bright spot for the industry overall and SXM in particular, driving their 34% increase in off-platform business in 2022. We've said it before and will say it again: it's a good day to hear good news in podcasting. Podcasting is doing fine; thank youShreya: Last week an opinion piece from Amplifi Media CEO Steve Goldstein was published on RainNews, built to assuage fears over recent doom-and-gloom media coverage. A quote from Goldstein's opening: “If you are reading the headlines about podcasting, you might be a little nervous. There has been a lot of confusing and contradictory chatter about what the drop in new podcasts in 2022 means. Has the podcast bubble burst? Are podcasts on the way out? Not likely.”The piece puts to bed the air of uncertainty as recent reports show a decrease in active podcasts. Goldstein points to the marked increase in podcast production at the beginning of the pandemic, along with air fryer sales, used car sales, and views for cooking videos on YouTube. Now the Field of Dreams era of podcasting is over. Companies can no longer invest with the philosophy of “if you build it, they will come.” Which leads to Goldstein's conclusion. Quote: “Just like all media, the podcast space is dynamic, exciting and rapidly evolving. It's full of possibility and wonder. We just need a little more rigor and a little less throwing spaghetti against the wall. The next generation of podcasts will likely have greater research, focus and muscle behind them. Companies that produce and promote fewer high-quality podcasts will be better positioned for optimal growth. So, let's get past the jarring headlines.“SXM Media and Mindshare publish Black Podcast Listener Report 2.0Manuela: SXM Media is back with the second edition of their Black Podcast Listener Report. The study is the result of over 2,500 online interviews with Black and/or African American adults in the United States during September of last year. According to SXM's footnotes, the data was weighted for age, sex, census region of the US, and the Edison's Infinite Dial 2022 podcasting listening statistics. Among the findings are some promising results for advertisers. From the SXM blog post: “The best way to win over Black podcast listeners is to run ads on shows that represent their voice, culture, and point of view. Black audiences who have listened to a podcast with a Black host in the last month are more likely to take action than those who've never listened to a podcast hosted by Black talent.”82% of respondents would consider a brand if they heard their ad on a podcast with a Black host, as well as 78% saying they would purchase said brand. The recap article ends by encouraging brands who set aside ad budget to target Black audiences during February for Black History month to continue that spend throughout the year. From the article: “Like so much of the population, Black audiences are listening to podcasts—and, as you've learned, they're leaned-in and here for ads that support the shows they love.” The State of Google and PodcastingShreya: Continuing the trend of earnings calls, let's talk Google. It was a mixed bag in this year's Q4 earnings report. Parent company Alphabet reported a 0.7 billion increase year over year in total revenue for Q4 2022. According to Insider Intelligence writer Daniel Konstantinovic, this 1% increase falls short of the anticipated revenue by nearly half a billion dollars. James Hercher, writing for AdExchanger, breaks down the more Google-relevant numbers: “YouTube advertising was down from $8.6 billion to $7.9 billion, while the Google Display Network decreased by almost $1 billion YoY. Net income (which is to say, profit) dropped even more steeply, from $20.6 billion in Q4 2021 to $13.6 billion.” Alongside the earnings, there has been discussion of Google and YouTube's investment into podcasting as the search engine giant retools podcast searching. Since 2018 Google has displayed individual podcast episodes and a play button whenever searching for a specific podcast. As of mid-January the feature was removed. James Cridland's coverage in Podnews at the time also noted the Google Podcasts app had not received any feature updates in eighteen months.Now even the carousel of Google Podcast links in searches for podcasts is going away, but will be replaced with a new feature called What to Podcast. In a YouTube Short by Transistor Podcasting, the new feature appears to add a new section to the top of search results that shows podcasts relating to the search term. While not as easy as a play button and episode list, it does serve as a funnel to direct foot traffic into podcast apps. Meanwhile, earlier this month, YouTube launched ad monetization for YouTube Shorts. Previously, the program had operated on a TikTok-esque fund divvied between creators who met certain engagement goals. Now any account with over 1,000 subscribers and 10 million Shorts views in the previous 90 days can earn ad revenue at a split of 45% to them and 55% to Google. Digiday's Krystal Scanlon notes this is not as attractive a revenue split as similar programs at Facebook and TikTok, but the YouTube Shorts equivalent has a lower barrier to entry for newer accounts. In this week's earnings call, Google Chief Business Officer Philipp Schindler spoke on CTV, YouTube being at the top of Nielsen's measurement of US streaming watch time, and content integration. Tuesday's issue of Ben Thompson's Stratechery points out it's clear YouTube is dreaming of becoming a media streaming aggregate with the implementation of Primetime Channels on top of existing offerings like YouTube Music and NFL Sunday Ticket. From Stratechery: “The idealized future is one where YouTube is the front-door of all video period, whether that be streaming, linear, or user-generated.” With all their investments in YouTube and gentle downgrade of podcast presentation in the search engine, it feels like Google is becoming gently insistent podcasting's round peg will be expected to conform to the square hole of their media platform. Podcasting likely isn't going to come to YouTube as we know it, podcasters are simply incentivized to become YouTubers.Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention by Kayleigh Barber for Digiday. An excellent breakdown of the current debate between annual vs. monthly subscriptions, how they affect churn, and detailed pros and cons for both options. Edison Research's Weekly Insight: Of all people aged 13-34 in the US, one third listen to podcasts every day. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on Triton Digital's Omny Studio. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

This week, TravelPulse Executive Editor Eric Bowman first discusses the latest trending news in the travel industry, including Delta's big announcement for free WiFi, top cruise news and more. Later, Bowman welcomes Laura Fernandez, VP Head of Industry Travel + Tourism at SXM Media. Fernandez shares her top takeaways from attending the 2023 CES show in Las Vegas last week. Hear about Delta Sync, what the Metaverse means for travel, airline biometrics, a flying car and more. The travel tech talk begins around the 12-minute mark. Have any feedback or questions? Contact us at Podcast@TravelPulse.com  and follow us on social media @TravelPulse. See omnystudio.com/listener for privacy information.

iOS 16.2 updates to the Apple Podcasts App, it's follow, follow, follow all the way! The biggest recurring topics we covered on our show in 2022 based on your questions! The Women's Podcast Report from Edison Research and SXM Media, the Samsung free version 5.5.08.3 update and what it solves. Want to get an estimated count of podcast subscribers? We got you. Plus as always stats, this time it's all about geographic and user agent! Happy New Year!!!!! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary :13 Intro 2:07 PROMO 1: Set For Sentencing 2:38 Rob and Elsie conversation Quickie feedback from Libsyn Connect 4:44 Apple Podcasts changes for iOS 16.2 8:46 Topics we covered the most! Taking a holiday break 12:55 Topics we covered the most! Video podcasting! 20:25 Topics we covered the most! Gaging listenership 24:35 Topics we covered the most! Apple Podcasts questions 28:32 Playing with ChatGPT 33:12 Thoughts on the Women's Podcast Report 40:50 You could be featured on Amazon Music! 42:42 PROMO 3: The Relaxed Male 42:24 Mastodon and other platforms update! 50:07 Kajabi now adds a 301 redirect 54:57 An update from Samsung about their Samsung free app 57:54 How to get an estimated count of subscribers 1:00:52 PROMO 3: The Federal Tech Podcast 1:01:24 Stats! Geographic and user agent 1:06:48 Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: Set For Sentencing PROMO 2: The Relaxed Male PROMO 3: The Federal Tech Podcast Where have we been and where are we going Schedule | PODFEST EXPO IndyPod Summit 2023 Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Las Vegas 2023 2023 NAB Show She Podcasts LIVE 2022 • She Podcasts The Podcast Show Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Episode 233 - Google Docs Elsie - YouTube Should my podcast take a holiday break? Here's what the numbers say. New Chat The Women's Podcast Report from Edison Research and SXM Media - Edison Research podCast411 (@podcast411@mastodon.social) - Mastodon Podcast Advertising Rates 2022 Tink's Audio Delicacies: Top podcast episodes of 2022, curated by podcast enthusiasts. — Tink* HELP US SPREAD THE WORD! We'd love it if you could please share The Feed with your Twitter followers. Click here to post a tweet! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show! Follow The Feed wherever you listen to audio! → Follow via Apple Podcasts → Follow via Google Podcasts → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download The Feed App for iOS and Android Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

iOS 16.2 updates to the Apple Podcasts App, it's follow, follow, follow all the way! The biggest recurring topics we covered on our show in 2022 based on your questions! The Women's Podcast Report from Edison Research and SXM Media, the Samsung free version 5.5.08.3 update and what it solves. Want to get an estimated count of podcast subscribers? We got you. Plus as always stats, this time it's all about geographic and user agent! Happy New Year!!!!! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary :13 Intro 2:07 PROMO 1: Set For Sentencing 2:38 Rob and Elsie conversation Quickie feedback from Libsyn Connect 4:44 Apple Podcasts changes for iOS 16.2 8:46 Topics we covered the most! Taking a holiday break 12:55 Topics we covered the most! Video podcasting! 20:25 Topics we covered the most! Gaging listenership 24:35 Topics we covered the most! Apple Podcasts questions 28:32 Playing with ChatGPT 33:12 Thoughts on the Women's Podcast Report 40:50 You could be featured on Amazon Music! 42:42 PROMO 3: The Relaxed Male 42:24 Mastodon and other platforms update! 50:07 Kajabi now adds a 301 redirect 54:57 An update from Samsung about their Samsung free app 57:54 How to get an estimated count of subscribers 1:00:52 PROMO 3: The Federal Tech Podcast 1:01:24 Stats! Geographic and user agent 1:06:48 Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: Set For Sentencing PROMO 2: The Relaxed Male PROMO 3: The Federal Tech Podcast Where have we been and where are we going Schedule | PODFEST EXPO IndyPod Summit 2023 Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Las Vegas 2023 2023 NAB Show She Podcasts LIVE 2022 • She Podcasts The Podcast Show Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Episode 233 - Google Docs Elsie - YouTube Should my podcast take a holiday break? Here's what the numbers say. New Chat The Women's Podcast Report from Edison Research and SXM Media - Edison Research podCast411 (@podcast411@mastodon.social) - Mastodon Podcast Advertising Rates 2022 Tink's Audio Delicacies: Top podcast episodes of 2022, curated by podcast enthusiasts. — Tink* HELP US SPREAD THE WORD! We'd love it if you could please share The Feed with your Twitter followers. Click here to post a tweet! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show! Follow The Feed wherever you listen to audio! → Follow via Apple Podcasts → Follow via Google Podcasts → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download The Feed App for iOS and Android Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

New podcasters hope to make a living off their show, the Women's Listener Podcast Report is coming soon, Be Loud helps kids find their voices, Spotify Wrapped and more! Almost 30% of new podcasters hope to make a living from their show. Listen to find out if J&E are surprised at this. Click here to find out how Erica Mandy did it. Click here to read Elsie's interview with Erica. The Women's Podcast Listener Report from Edison Research and SXM Media. Registration is open for the December 14 Webinar. Be Loud helps kids find their voices, connect with community. The Big Problem With Spotify Wrapped. It was mentioned in the article that “Spotify wrapped is a particularly shining example of the fact that Spotify's business model is based on surveillance” and “at the end of every year people are celebrating the fact that Spotify is spying on them”. Jess shared her photos from AI Time Machine. Is there a security issue here? She Podcasts LIVE! (June 19 - 23, 2023) tickets are back on sale! We've added a few different ticket options and you can also reserve your hotel room. Check it out here! Tell us about yourselves! We've partnered with @thepodcasthost to gather some important information about the independent community of podcasters. Could you take a few mins to fill it out? You can help shape the future of our industry! shepodcasts.com/2022census We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → My Podcast Biz Here's where to find us: Tik Tok Pinterest Twitter Facebook (Group) Facebook (Page) LinkedIn If you haven't done it already, join the She Podcasts Facebook group! Did you know we have a membership? Click here to check it out. WAY TO CONNECT! Elsie (and occasionally Jess) will be texting you directly! - Sign up here! 302–240–3425, text yes or my.community.com/shepodcasts Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you!

In Podnews today: And Swedish podcast subscription market is almost half of the podcast ad market there Visit https://podnews.net/update/sxm-media-q322 for all the podcasting news, and to get our daily newsletter.

Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience could effectively be persuaded with compelling messages that leveraged geotargeting. This was particularly true in the most competitive congressional races.  We talk about: Impact of audio ads in the last few weeks of the midterm campaigns Campaigns that deployed GOTV takeovers of premium inventory in the hottest contested races meant a dominant share of voice Frequency and targeting best practices First election cycle with political ads on podcasts targeted at a state level The life cycle of the ads for ballot initiatives New and old mistakes that campaigns made in 2022 media buys Predictions for 2023 and 2024 advertising strategies @SXMmediaGroup #VoterPersuasion #GOTV #AudioPoliticalAds #PodcastAds SXMmedia.com/ad-solutions

From the Keynote session from Blk Pod Festival, Podcast State of The Union,  Blk Pod Collective's founder Ona Oghogho, sits down  with Donald Albright, Sierra Reed, and Nidia Serrano. Donald is the President and Co-Founder of TenderFoot TV – an independent podcast production studio. Sierra is the Director of Podcasting at WABE and Nidia Serrano is the Senior Director of Podcast Marketing at SXM Media. Together, they discuss important matters as it pertains to the current landscape of the podcasting industry. They kick off the session by discussing what a podcast is – a question that might seem simple but seems to have a lot of discrepancies when it comes to the platforms and formats involved. Then, they discuss whether the rise of more social media platforms serves as competitors or companions for podcasters and their shows. They also share their thoughts on what is lacking and missing from big hosting platforms and what they'd like to see change. And as more big players enter the podcast ecosystem (such as HBO and Netflix), they discuss what this means for smaller, independent podcasters who don't have the same budget to compete, and how they might be able to stand out in this space. This is a great episode for anyone who is interested or currently in the podcasting industry. So sit back and tune in to this episode to catch up to speed on the current state of podcasting.Support the show Become a Member Follow Us on Instagram Join Our Mailing List Get your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023! Book your next Podcast Studio session with Adode Studios and use code BPC20 for 20% off your first session! Produced by Adode Media; a full-service podcast production agency.

Authenticity is the key to great content — and you can't get more authentic than Tinx. What started with a TikTok account that kicked off mid-pandemic is now It's Me, Tinx, an SXM Media podcast and weekly SiriusXM radio show. In between, Tinx racked up a massive social following with 1.5M million TikTok followers and … Continue reading "SXM Media & Tinx: The Power of Authentic Connections"

This week we have a special treat for listeners. Recorded live at Advertising Week New York 2022, at the SXM Media Podcast Activation, we're pleased to welcome Lizzie Widhelm, SVP, B2B Marketing and Sales at SXM Media. Lizzie takes us on a journey through her career from beginning to present.

In this session from the 2022 Blk Pod Festival, Nidia Serrano and Jazmine Henley-Brown sit down for a conversation about the Black Podcast Boom. More specifically, they're breaking down the research and data from the 2021 Black Listeners Report from SXM Media and Edison Research.They discuss how Jazmine got into the podcasting space, how the podcasting space is growing, and whether or not the industry is getting more diverse. They discuss the different trends they see in the industry, how large companies scout talent for new shows, and the role of video in amplifying audio in podcasting. Nidia also talks about the role of podcasting when it comes to community building and socializing. Jazmine dissects the different growing genres of podcasts, from true crime to comedy, historical, and fiction. They discuss the power that podcasters have when it comes to ad reads and driving sales and what advertisers look for in podcasters before signing sponsorship deals. This is a great episode for anyone interested in the numbers and data associated with the ever-growing podcast industry, so tune in and take notes!Connect & Support The CollectiveBecome a MemberFollow Us on InstagramJoin Our Mailing ListSupport the showGet your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023!

This week, TravelPulse Executive Editor Eric Bowman discusses the top trending news in the travel industry, including Hurricane Fiona's impact on travel, the latest on airfare prices and more. Later in the show, Bowman welcomes Laura Fernandez, VP Head of Industry Travel + Tourism at SXM Media and Shane Brossard, Chief Marketing Officer at Travel Wisconsin. Together the three discuss the 2022 Fall travel season, how Travel Wisconsin is using unique tactics to entice visitors, and much more. Have any feedback or questions? Contact us at Podcast@TravelPulse.com  and follow us on social media @TravelPulse. See omnystudio.com/listener for privacy information.

This week, TravelPulse Executive Editor Eric Bowman discusses the latest trending news in the travel industry, including big cruises news and the government's decision to create a website to help air travelers find out what they're owed if their flight is delayed or canceled. Later in the show, Bowman interviews Laura Fernandez, VP Head of Industry Travel + Tourism at SXM Media. Together the two discuss their recent business travel experiences and how the industry is recovering in this area. The interview with Fernandez begins near the 13-minute mark. Have any feedback or questions? Contact us at Podcast@TravelPulse.com  and follow us on social media @TravelPulse. See omnystudio.com/listener for privacy information.

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Esta semana: Apple llega a un acuerdo con una casa de producción Latina, varios discuten la seguridad de marca, se publica el Latino Podcast Listener Report, y Spotify brinda una nueva oferta para usuarios de megaphone Apple aumenta sus esfuerzos de podcasting en un trato con casa de producción Manuela: Se confirmaron rumores de que Apple se metió en el podcasting la semana pasada. El artículo de Bloomberg de Ashley Carman y Lucas Shaw del miércoles pasado explica: “Las inversiones han sido lideradas por el estudio de televisión de Apple, en lugar de su división de podcasts. A pesar de ser uno de los distribuidores de audio más grandes del mundo, la unidad de podcasting de la compañía ha evitado financiar programas individuales o comprar redes porque quiere ser vista como una plataforma neutral”. Esa división de televisión ha llegado a un acuerdo con Futuro Studios, la casa de producción fundada por la periodista latina Maria Hinojosa, para financiar la creación de podcasts, mientras que Apple conserva los derechos de primera vista sobre las adaptaciones de cine y televisión. En lo esencial, el acuerdo crea una fábrica para hacer pilotos de contenido para que Apple genere nuevas propiedades intelectuales y las pruebe en el mundo de los podcasts antes de pasar a la versión filmada más costosa. “Apple no ha invertido tanto dinero en podcasts originales como Amazon y Spotify Technology SA, que han gastado cada uno más de mil millones de dólares en adquisición de empresas y programación. Spotify, el rival de Apple en la transmisión de música, ha hecho que algunos de los podcasts más populares del mundo sean exclusivos de su servicio y, por lo tanto, no estén disponibles para la competencia”. Podcasting se está convirtiendo en un campo de pruebas relativamente asequible para propiedades intelectuales en lugar de comprometerse por completo con un piloto de TV, junto con la ventaja adicional de que cualquiera propiedad intelectual exitosa obtiene una audiencia integrada de fanáticos antes del primer día de rodaje. Programas exitosos como la adaptación de Dirty John de Netflix están demostrando que el método puede funcionar y funcionar bien. 'Un impedimento clave': la tecnología de seguridad de la marca continúa dividiendo a los anunciantes entre ricos y pobres Gabe: Este lunes, Seb Joseph de Digiday publicó un artículo que detalla la creciente división en la forma en que los anunciantes manejan ser publicados en sitios de noticias cuando surgen grandes historias principalmente negativas. Nadie quiere ser la próxima sensación viral que sale peor que el Sr. Peanut cuando la campaña publicitaria de Planters que mató temporalmente a su mascota coincidió con la muerte de Kobe Bryant.  En un mundo lleno de ciclos de noticias peligrosas, las empresas de tecnología de seguridad de marca como Integral Ad Science pueden impartir un control más granular sobre qué contenido se considera seguro para la marca de manera oportuna. Luego están aquellos especialistas en marketing que no usan la tecnología. Tome el grupo de periódicos británico Reach plc, por ejemplo, que ha dicho que la guerra en Ucrania redujo significativamente la demanda de los anunciantes. “Esto no sorprenderá a nadie. La verdad es que la desventaja es demasiado pronunciada y la ventaja demasiado oscura para que muchos especialistas en marketing hagan algo más que evitar las noticias polarizadoras. Dicho esto, no todos los especialistas en marketing lo ven de esta manera. Y si pudieran permitírselo, se anunciarán en sitios de noticias, solo que de una manera más matizada.” Un efecto secundario no deseado de que los anunciantes decidan qué temas son aceptables para bloquear anuncios es que algunas de las noticias más importantes también eliminan parte del periodismo potencialmente mejor escrito del momento. Joseph cita al vicepresidente ejecutivo de estrategia y marketing de Zefr: “En realidad, no aceptamos ni usamos listas de bloqueo de palabras clave como una política en nuestra empresa, porque terminan causando el mismo daño al bloquear en exceso las voces de calidad una y otra vez, y simplemente no funcionan bien en entornos de contenido generado por usarios. En su lugar, aplicamos los modelos GARM [Global Alliance of Responsible Media] para temas sociales delicados debatidos como una forma de mantener a las marcas frente a contenido adecuado y evitar los problemas que les preocupan”. Latino Podcast Listener Report / Informe de oyentes latinos de podcast Manuela: El tercer informe anual del Latino Podcast Listener Report, o en español Informe de oyentes latinos de podcasts, se publicó el martes, tras un webinar sobre los resultados presentado por Gabriel Soto, coanfitrión de La Descarga y director sénior de Edison Research, y Elsie Escobar, directora de comunidad y contenido de Libsyn y cofundadora de She Podcasts. Con el apoyo de Adonde Media, LWC Studios, Libsyn, PRX y SXM Media, el informe de este año reveló muchas tendencias interesantes, así como nuevos hallazgos. El estudio encuentra que el 59% de los adultos latinos han escuchado alguna vez un podcast, frente al 56% desde el año pasado y al 45% desde el 2020. La falta de promoción de podcasts en español fue un tema recurrente del informe, y existe una oportunidad para unir dicho contenido con los latinos nacidos fuera de EE.UU. El 37% de los latinos nacidos en EE. UU. escuchó un podcast en el último mes, mientras que el 29% de los nacidos fuera de EE. UU. dice lo mismo. Una nueva estadística publicada este año reveló que el 17% de los latinos que son oyentes mensuales de podcasts se identifican como LGBTQ+. Para comparar, el informe citó la estimación de 2021 de la encuesta Gallup, la cual indica que 11 % de la población adulta latina se identifica como LGBTQ+. También se discutió el beneficio de la publicidad en los podcasts latinos. Según el informe, el 64% de los oyentes mensuales de podcasts presentados por latinos dicen que alguna vez compraron un producto o servicio como resultado de escuchar un patrocinio o publicidad en un podcast, en comparación con el 25% de los que nunca han escuchado un podcast presentado por latinos que dice lo mismo. Como dijo Gabriel Soto, “los latinos en los EE. UU. controlan un impresionante poder adquisitivo de $1,9 billones, y los datos de hoy demuestran cómo los anunciantes que apoyan el contenido de los podcasts latinos se benefician, mientras los que no lo hacen se lo pierden”. El Informe de oyentes de podcasts latinos es un recurso invaluable para muchos creadores en el mundo de los podcasts. Estamos felices de ver que el esfuerzo continúa. Puede descargar el informe del Latino Podcast Listener Report de forma gratuita en el enlace en los detalles del episodio. Las agencias de publicidad pueden y deben hacer más para apoyar el periodismo Gabe: Las cosas se ven difíciles para los periodistas. Ricardo Baca escribe una apasionada petición para las agencias de publicidad, destacando la importancia no solo de colaborar con los periodistas, sino también de apoyarlos con compras de anuncios y suscripciones. Escribe desde la perspectiva de haber trabajado al otro lado de cerca como periodista años antes. “Para ser claros, las agencias tienen parte de culpa aquí. Estamos atrapados en la misma rutina viciosa que todos los demás: vemos que el tráfico web se dirige a las redes sociales, así que ahí es donde compramos nuestros anuncios, desviando aún más el apoyo del periodismo, la serpiente se come a sí misma. Y con los medios de comunicación luchando poderosamente en el frente de los ingresos sin importar su tamaño, desde los semanarios alternativos locales hasta los principales diarios metropolitanos, estoy haciendo un suplica a las agencias para que den un paso al frente”. Baca sugiere tratar las relaciones con los periodistas no como transaccionales, sino como simbióticas. Valora su tiempo y ellos valorarán el tuyo. No guarde rencor cuando un informe bien investigado genera algo con lo que el cliente no está satisfecho. Luego está el hecho de que el periodismo ha evolucionado más allá de los reporteros de gumshoe que trabajan para un medio monolítico. Con más formas de periodismo profesional convirtiéndose en la norma, también debe ir el apoyo publicitario. “Tenga en cuenta que los modelos de ingresos han cambiado. Considere el patrocinio de una agencia para un boletín Substack, por ejemplo. Patrocinar otros formatos de medios populares como podcasts, reconocer tanto un cambio en los hábitos de los consumidores como la continuidad involucrada (alguien debe pagar para crear las cosas) es otra forma de apoyar directamente el comercio”. Spotify lanza un nuevo paquete para usuarios de Megaphone, agregando acceso a Chartable y Podsights Manuela: En un correo electrónico enviado ayer, Spotify anunció que están agrupando el acceso empresarial a los servicios adquiridos recientemente Chartable y Podsights en Megaphone. “Con esta oferta actualizada, podrá aplicar fácilmente la medición de atribución para mostrar el valor de sus esfuerzos promocionales de podcast, así como sus campañas de ventas directas. Todos los clientes de Megaphone ahora podrán obtener información única sobre la audiencia de su podcast y, al mismo tiempo, medir el impacto del crecimiento de la audiencia de sus campañas promocionales a través de herramientas como Chartable SmartPromos y SmartLinks”. La atribución y el marketing de crecimiento son el enfoque principal en el mundo de la tecnología publicitaria de podcast. Una de las mayores plataformas de alojamiento centradas en empresas que adquiere dos de las mejores soluciones de atribución y análisis y las ofrece de forma gratuita a los usuarios existentes es un gran problema en cuanto al presupuesto. Aunque vale la pena señalar que hay condiciones: son gratis para los primeros cuatro millones de impresiones. Desde la gran compra de Spotify de Podsights y Chartable, ha habido un agujero enorme para la atribución de terceros. Empresas como Claritas, Veritonic y Artsai, que han comenzado a asumir ese desafío, han tenido una batalla dificil. Tanto Podsights como Chartable son excelentes piezas de tecnología, pero la primera parte no es neutral. Ofertas como esta harán que sea aún más difícil sacarlos de su dominio sobre el espacio y ponen en peligro el valor de las mediciones de terceros en el podcasting. Un buen trato, pero hay que tenerlo en cuenta al considerar el futuro del podcasting como industria. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Tom Webster son los productores ejecutivos de La Descarga de Sounds Profitable.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week, TravelPulse Executive Editor Eric Bowman discusses the top trending news in the travel industry, including his thoughts from attending Global Travel Marketplace, the big news in aviation and much more. Later in the show, Bowman interviews Laura Fernandez, VP Head of Industry Travel + Tourism at SXM Media. Together the two discuss the resurgence of tourism in big cities and how entertainment is playing a key role in the industry's recovery. The interview with Fernandez begins just after the 11-minute mark. Have any feedback or questions? Contact us at Podcast@TravelPulse.com  and follow us on social media @TravelPulse. See omnystudio.com/listener for privacy information.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company.  “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company.  “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company. “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Esta semana en La Descarga: Acast adquiere Podchaser, PodcastOne busca operar por sí sola, SiriusXM y Comscore expande su asociación, Disney se está integrando con The Trade Desk y Podnews capturó 240 emails de spam. Este lunes, Podnews comenzó la semana con un gran anuncio: Acast adquirirá Podchaser en un acuerdo valorado en $34 millones de dólares. Según Podnews,  “Podchaser, que continuará operando como una marca separada y un negocio independiente, se fundó en 2016 y alberga la principal base de datos mundial de podcasts, que cubre más de 4,5 millones de podcasts y más de 1,700 millones de puntos de datos, incluidos cientos de miles de calificaciones y reseñas y los anunciantes de los 5,000 podcasts más importantes del mundo. Estos datos únicos y patentados, que también permanecerán abiertos para todos, abarcan y potencian todo el ecosistema abierto de podcasts, y son utilizados por oyentes, podcasters, anunciantes y profesionales de la industria.” Podchaser ha creado buenas integraciones con plataformas de alojamiento para recibir datos, datos exportados a aplicaciones de podcasts y plataformas de alojamiento, y tiene una herramienta de inteligencia competitiva creada para permitir que los editores y compradores mejoren sus flujos de ingresos. El sentimiento de la industria hacia Acast no es el mejor en actualidad. Como se informó anteriormente, Acast tiene, o al menos tenía, una estrategia de marketing que involucra correos electrónicos de spam implacables que intenta convencer a los podcasters a cambiar su servicio a Acast. Estamos muy contentos por nuestro patrocinador Podchaser y todo el equipo, y realmente esperamos que se mantenga independiente. Sin embargo, cuestionamos las parcialidades que puedan surgir al proporcionarle datos a un competidor de Acast. El viernes pasado, LiveOne publicó un comunicado de prensa anunciando que su empresa PodcastOne, que acaba de recaudar más de 8 millones en financiación, busca separarse y convertirse en una empresa independiente. Según el comunicado de prensa,  “PodcastOne es la compañía líder de podcasts digitales bajo demanda respaldada por anunciantes, que ofrece una solución de 360 ​​grados tanto para creadores de contenido como para anunciantes, que incluye desarrollo de contenido, integración de marca y distribución. Adquirido por LiveOne en el 2020, PodcastOne ha tenido más de 2100 millones de descargas al año desde su adquisición, en los más de 350 episodios semanales que distribuye.”  Su grupo de talentos incluye nombres como Jordan Harbinger, Adam Carolla y T-Pain. En el comunicado de prensa, el presidente de PodcastOne, Kit Gray, dijo: “El negocio de los podcasts se ha disparado en los últimos cinco años y PodcastOne es una de las compañías de podcasts independientes más grandes del mundo. La empresa es una de las dos únicas editoriales independientes de podcasts que se encuentran entre las 10 principales de la listade Podtrac.” PodcastOne ofrece su propia plataforma y funciona como una red de venta de anuncios para sus editores. Ha capeado muchas tormentas en el podcasting y una decisión como esta durante una recesión muestra confianza en su capacidad para operar por sí mismo. Será interesante ver cómo sus productos y servicios llegan al mercado más rápido y a quiénes se dirigen. Al igual que la última historia que acaba de cubrir Manuela, este anuncio muestra que los acuerdos de podcasting no se están volviendo algo del pasado. El jueves pasado, SiriusXM y Comscore anunciaron la expansión de su acuerdo colaborativo para traer la orientación de audiencia predictiva a los podcasts. Este nuevo acuerdo llevará servicios de Comscore Predictive Audiences a los clientes publicitarios de AdzWizz y SXM Media. La directora general de los servicios de activación de Comscore, Rachel Grant, dijo: “Con el disparo del consumo de podcasts y el entorno regulatorio aún muy fluido, es fundamental brindar a los anunciantes la capacidad de desarrollar una audiencia orientada a la privacidad y preparada para el futuro en los podcasts.” El hecho de que se destaque que la privacidad es lo primero es un poco engañoso. AdsWizz sigue proporcionando la dirección IP para dirigir anuncios, aunque en Sounds Profitable no lo consideramos que sea un gran problema de privacidad. Antes de esto, AdsWizz ya estaba trabajando con Comscore para su orientación contextual basada en palabras clave para su función: Podscribe (que no debe ser confundido con la empresa Podscribe). El nuevo acuerdo se expande a datos dirigibles para aquellos que compran a través de las ofertas programáticas de Adswizz. El hecho de que Comscore haya creado un nuevo conjunto de datos que no se basa en cookies es un paso hacia la preparación para el futuro antes mencionado. Los datos parecen provenir de paneles de Comscore, que es diferente de las soluciones de identificación universal que buscan hacer coincidir los datos de primera parte. Es bueno ver a Comscore enfocarse en el podcasting, mientras que muchos otros socios importantes de datos están perdiendo la oportunidad. El martes pasado, James Hercher de AdExchanger cubrió la integración de Disney con The Trade Desk y UID2 que, según él, es en busca de una mejor direccionalidad. Hercher dice,  “Esta nueva integración con The Trade Desk… acelerará la ambición de Disney de automatizar y orientar más su conjunto general de datos. Los anunciantes podrán encontrar a sus audiencias de manera más efectiva en el inventario de Disney y la precisión adicional debería ayudar a mejorar el rendimiento de inversiones y los resultados de una campaña publicitaria”. Disney es un jugador importante en el podcasting, tanto directamente como a través de asociaciones. Mucho de lo que Disney hace hoy usa programática por el bien de la eficiencia. Una empresa de ese tamaño no puede hacer fácilmente acuerdos manuales para cada campaña de anuncio. A medida que Disney continúa invirtiendo y haciendo crecer sus ofertas de podcasts, The Trade Desk creará una sinergia con la mayoría de los protocolos necesarios de podcasts configurados para comprar en The Trade Desk. Existe un potencial real para un mayor aumento en la programación de podcasting a medida que la industria se ocupe de las pequeñas diferencias que impide a los podcast ser un medio principal para los anuncios.  Vale la pena leer el artículo de Adexchanger por sus propios méritos, pero Gavin Gaddis, guionista de The Download y La Descarga desea destacar la caricatura de Toy Story protagonizada por Buzz y Woody que venden anuncios con el título "a la automatización y más allá". Hace tres meses, el editor de Podnews, James Cridland, tendió una trampa para obtener más información sobre los métodos y las empresas que utilizan tácticas sospechosas para contactar en frío a los podcasters por correo electrónico. Este miércoles, Cridland publicó los resultados. Según Cridland,  “En mayo de 2022, modificamos la fuente RSS de podcasts de Podnews para producir una cantidad casi infinita de direcciones de correo electrónico rastreables como una especie de trampa de spam. Queríamos descubrir quién estaba rastreando nuestra fuente RSS en busca de correos electrónicos; qué agente de usuario estaban usando cuándo lo rasparon, de qué etiqueta lo rasparon y si los mensajes eran legales según las reglas de comisión federal de comunicaciones en EE.UU.” La estrategia de Cridland atrajo 240 correos electrónicos durante el período de tres meses. Algunos caen dentro de los límites de las reglas, algunos les falta transparencia. Las empresas específicas involucradas no son necesariamente importantes para la historia general. El podcasting necesita una buena gobernanza a medida que continúa el crecimiento y la industria redefine constantemente lo que constituye prácticas comerciales "normales". Depende de aquellos dentro de la industria mejorar el podcasting a través de lo que se considera una estrategia de marketing aceptable. Es perfectamente legal extraer direcciones de correo electrónico de las etiquetas de fuentes RSS y enviarles correos electrónicos no solicitados, siempre y cuando sigan las reglas flexibles de la comisión federal de comunicaciones y otras reglamentaciones gubernamentales. En una industria que crece tan rápida y consistentemente como el podcasting, uno tiene que preguntarse si tiene lugar para una estrategia anticuada de llamadas en frío perfeccionada a finales de los años 90. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Programmatic advertising continues to take the spotlight in the growth for podcasting. Now that doesn't mean that host-read ads are fading away or that we need to race to the bottom for pricing. And that is a near and dear topic to my heart. So it's very exciting to have Claire Fanning of SXM Media on the podcast to talk about programmatic advertising and her presentation to the IAB at their upfront event last year and how we can learn more and more from the companies leading programmatic in podcasting. Credits: Original full episode available at https://soundsprofitable.com/episode/2/2 Audio engineering by Evo Terra Executive produced by Evo Terra of Simpler Media Sounds Profitable Theme written by Tim Cameron See omnystudio.com/listener for privacy information.

Programmatic advertising continues to take the spotlight in the growth for podcasting. Now that doesn't mean that host-read ads are fading away or that we need to race to the bottom for pricing. And that is a near and dear topic to my heart. So it's very exciting to have Claire Fanning of SXM Media on the podcast to talk about programmatic advertising and her presentation to the IAB at their upfront event last year and how we can learn more and more from the companies leading programmatic in podcasting. Credits: Original full episode available at https://soundsprofitable.com/episode/2/2 Audio engineering by Evo Terra Executive produced by Evo Terra of Simpler Media Sounds Profitable Theme written by Tim Cameron See omnystudio.com/listener for privacy information.

Six of the inspiring minds behind the first-ever User Safety Standards join Tiffany Xingyu Wang for this enlightening episode of Industry Collaboration for a Safer Internet. This esteemed panel is comprised of Angela Johnson, Client Development Officer at Dentsu. Catherine Connelly, Co-Founder and Senior VP Marketing at The Meet Group. Brandon Rhea, VP of Community at Fandom. Roger Gerhmann, Executive Creative Director of SXM Media and Phil Tomlinson, Global Lead, Trust and Safety at Taskus. Throughout the discussion, they reinforce why trust and safety matters, particularly as we transition into #Web3. Similarly, they amplify the need for a framework that levels the playing field and serves as a guide, benchmarking what “good” means as we navigate the ambiguity of trust and safety. By elaborating on how they apply user safety standards within their organizations, they reinforce how using the 5Ps empowers and educates to build an ecosystem that's people-centric. You can review the key takeaways from this episode at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.

Sean Duggan VP of Advertising SXM Media reflects on the advertising trends he sees playing out in the early primaries. While there was a slow start to ad buying for 2022 primary campaigns, interest is picking up for using audio ads to reach and persuade base voters as well as those not likely to vote in a mid-term election. We talk about: The lingering impact of COVID on field operations and media planning The Los Angeles Mayor's race and what to expect in the general election campaign The growing interest in targeted advertising on podcasts Locations where ad inventory will be constrained for the general election in November 2022 due to high demand @SXMMediaGroup #PoliticalAdvertising #PoliticalAds #PodcastAdvertising #Election2022 #Primaries2022 SXMMedia.com/ad-solutions

In Podnews today: Rogan more than twice as big as the next biggest; SXM Media, and YouTube, are both No.1 for podcasts Visit https://podnews.net/update/rodecaster-pro-ii for all the podcasting news, and to get our daily newsletter.

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch’s Sarah Perez summarized the new Apple Podcasts Delegated Delivery system in a rundown of Apple’s new announcements. Quoting the article: “Starting this fall, a select number of hosting providers will support the Delegated Delivery system, including Acast, ART19, Blubrry, Buzzsprout, Libsyn, Omny Studio and RSS.com. Apple says these providers represent around 80% of listening for premium content on Apple Podcasts, and more services will be added over time.” Additionally: “The feature will be available at no additional cost to all creators through Apple Podcasts Connect and creators won’t need a membership to the Apple Podcasts Program to publish their free shows — only to publish premium content.” Prior to the introduction of the delegated delivery offerings, uploading a premium file to Apple for one’s monthly subscribers was an arduous and time-consuming process. Now the process will be smoother, at least for those on hosting platforms included in Apple’s rollout. On Twitter, Ashley Carman noted the divide possibly forming between providers when comparing who supports the new Apple feature and who is partnered with Spotify’s similar premium service. The tweet read: “Spotify works with third parties to support its subscription offering, too. The only overlap is Acast, at least according to the initial partner list. [I’m] curious if this means there's now additional stratification in [the] podcast world: team Spotify or team Apple.” In what is pleasantly becoming a weekly segment on The Download, we bring news of podcasting flourishing on a global scale. Last month Podfest Africa published the 79 page report titled “Discovery Tour, Data Edition: Mapping out the present & future of African audio storytelling.” The study is built off research collected in part with in-depth interviews with podcast producers and industry stakeholders, reviewing existing literature on relevant topics, and a survey of 370 podcast listeners across the study’s target areas of Kenya, Nigeria, and South Africa. Unsurprisingly, podcasting seems to be doing well. “These results build on existing evidence of the rapid growth of podcast usage in allt hree countries and the evidence that South Africa, Kenya and Nigeria are the most developed podcasting markets on the African continent.” A quick rundown of some interesting statistics provided: on average over 50% of respondents were women. With all results aggregated the idea podcast episode length across the three represented countries is 30 to 40 minutes. Spotify has a significant advantage over its competitors for distribution in the three countries studied for apps most used to listen to podcasts, clocking in at 35.1%. Apple comes in at a close second with 18.1% of the market share. Google Podcasts, YouTube, Anchor, and Afripods make up the rest of the top contenders. In its key takeaway section, the study makes a point of stressing that their findings suggest - unsurprisingly - audiences want content influenced by local creators and local companies. “A key growth opportunity identified is educating media companies to not rely on Western expertise for guidance on podcast production but instead to generate key insights through research from the African continent.” Continuing the trend of podcast news favoring Tuesdays, for some reason, Alyssa Meyers of Marketing Brew published “Here’s What You Missed at the 2022 IAB Podcast Upfront.” Quoting the article: “If you couldn’t make it last week (or if you were already burnt out from NewFronts), we tuned in and rounded up some of the most important announcements and themes of this year’s event, which positioned pods as ‘mainstream, prominent, and influential.’” Meyer’s reporting condenses a substantial amount of IAB content down to three main points plus a bonus regarding Disney - ever a fan of conglomerating - consolidating podcasting brands under one banner. The three common topics focused on diverse hosts and audiences, statistical dumps in the form of podcast trend reports, and quite a few mentions of brand safety. That last point might perk up the ears of long-time Download listeners, as brand safety is a recurring topic in more places than the IAB UpFront. Even last week’s episode included coverage of a story involving ethics in adtech and its impact on brand safety. This Monday Media Monitors published the results of a listeners survey conducted over two weeks in March, all bundled with the enticing headline “NPR Slips as Smaller Publisher Capitalize.” The findings begin with a ranking of the top ten publishers from the top 200 podcasts for the first quarter of 2022. The iHeartPodcast network comes in first place, followed by Spotify in second with Amazon Music and SiriusXM tied for third. NPR doesn’t place in the top ten publishers. Editor James Cridland adds vital context in Monday’s issue of Podnews: “To suggest that NPR isn’t in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.” Accountability is key when presenting data like this.Media Monitors analyzed the top 200 podcasts mentioned by respondents in their survey, that conveniently shuffled the deck so their parent company place first while a legacy competitor was shuffled off the list entirely. It was then followed on Tuesday by Edison Research’s Q1 breakdown of US Top Podcast Networks By Reach. Edison’s findings show a fair difference in ranking, with SXM Media coming in first, Spotify in second, and iHeartRadio placing third. NPR rejoins the group and places fourth. In the interest of full disclosure, the following quote from the press release is from Director of Research at Edison Research Gabriel Soto, who is also be co-host of The Download’s Spanish sibling show La Descarga. “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.” Methodology matters. Who owns the ranking company matters. Opt-in will always be incomplete and the techniques used to fill those gaps matter. Another Tuesday article joins the episode with James Hercher’s AdExchanger piece on changing attribution tech and brand reactions. New models of attribution are coming for all of advertising, challenging the incumbent Multi Touch Attribution. Companies like Measured, Triple Whale, and Northbeam are all taking new approaches as old ones fail to deliver. The following quote contains a nested quote from Parachute’s VP of Growth Ian Yung. “One social media platform stuck out as an early win for Measured, according to Yung. Parachute was spending in the low six figures per month on the platform. “And they were obviously giving us reporting that it was very profitable.” Upon closer inspection, Measured found Parachute’s spending on the unnamed platform could be cut to zero and show no impact on sales. An all-too familiar adtech story. Quoting the article again: “Podcast advertising is another category that Parachute rethought once it had a measurement testing regime in place. Podcast attribution often banks on listeners redeeming a particular code, which under-credits the channel. “Podcasting is one [rarer] example where we have to take the reporting and increase what it has on our end to capture the true value,” Yung said.” Companies outside of podcasting are coming into the adtech space, and fast. It just so happens the podcasting industry has been operating steadily without widespread MTA adoption in the first place. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch’s Sarah Perez summarized the new Apple Podcasts Delegated Delivery system in a rundown of Apple’s new announcements. Quoting the article: “Starting this fall, a select number of hosting providers will support the Delegated Delivery system, including Acast, ART19, Blubrry, Buzzsprout, Libsyn, Omny Studio and RSS.com. Apple says these providers represent around 80% of listening for premium content on Apple Podcasts, and more services will be added over time.” Additionally: “The feature will be available at no additional cost to all creators through Apple Podcasts Connect and creators won’t need a membership to the Apple Podcasts Program to publish their free shows — only to publish premium content.” Prior to the introduction of the delegated delivery offerings, uploading a premium file to Apple for one’s monthly subscribers was an arduous and time-consuming process. Now the process will be smoother, at least for those on hosting platforms included in Apple’s rollout. On Twitter, Ashley Carman noted the divide possibly forming between providers when comparing who supports the new Apple feature and who is partnered with Spotify’s similar premium service. The tweet read: “Spotify works with third parties to support its subscription offering, too. The only overlap is Acast, at least according to the initial partner list. [I’m] curious if this means there's now additional stratification in [the] podcast world: team Spotify or team Apple.” In what is pleasantly becoming a weekly segment on The Download, we bring news of podcasting flourishing on a global scale. Last month Podfest Africa published the 79 page report titled “Discovery Tour, Data Edition: Mapping out the present & future of African audio storytelling.” The study is built off research collected in part with in-depth interviews with podcast producers and industry stakeholders, reviewing existing literature on relevant topics, and a survey of 370 podcast listeners across the study’s target areas of Kenya, Nigeria, and South Africa. Unsurprisingly, podcasting seems to be doing well. “These results build on existing evidence of the rapid growth of podcast usage in allt hree countries and the evidence that South Africa, Kenya and Nigeria are the most developed podcasting markets on the African continent.” A quick rundown of some interesting statistics provided: on average over 50% of respondents were women. With all results aggregated the idea podcast episode length across the three represented countries is 30 to 40 minutes. Spotify has a significant advantage over its competitors for distribution in the three countries studied for apps most used to listen to podcasts, clocking in at 35.1%. Apple comes in at a close second with 18.1% of the market share. Google Podcasts, YouTube, Anchor, and Afripods make up the rest of the top contenders. In its key takeaway section, the study makes a point of stressing that their findings suggest - unsurprisingly - audiences want content influenced by local creators and local companies. “A key growth opportunity identified is educating media companies to not rely on Western expertise for guidance on podcast production but instead to generate key insights through research from the African continent.” Continuing the trend of podcast news favoring Tuesdays, for some reason, Alyssa Meyers of Marketing Brew published “Here’s What You Missed at the 2022 IAB Podcast Upfront.” Quoting the article: “If you couldn’t make it last week (or if you were already burnt out from NewFronts), we tuned in and rounded up some of the most important announcements and themes of this year’s event, which positioned pods as ‘mainstream, prominent, and influential.’” Meyer’s reporting condenses a substantial amount of IAB content down to three main points plus a bonus regarding Disney - ever a fan of conglomerating - consolidating podcasting brands under one banner. The three common topics focused on diverse hosts and audiences, statistical dumps in the form of podcast trend reports, and quite a few mentions of brand safety. That last point might perk up the ears of long-time Download listeners, as brand safety is a recurring topic in more places than the IAB UpFront. Even last week’s episode included coverage of a story involving ethics in adtech and its impact on brand safety. This Monday Media Monitors published the results of a listeners survey conducted over two weeks in March, all bundled with the enticing headline “NPR Slips as Smaller Publisher Capitalize.” The findings begin with a ranking of the top ten publishers from the top 200 podcasts for the first quarter of 2022. The iHeartPodcast network comes in first place, followed by Spotify in second with Amazon Music and SiriusXM tied for third. NPR doesn’t place in the top ten publishers. Editor James Cridland adds vital context in Monday’s issue of Podnews: “To suggest that NPR isn’t in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.” Accountability is key when presenting data like this.Media Monitors analyzed the top 200 podcasts mentioned by respondents in their survey, that conveniently shuffled the deck so their parent company place first while a legacy competitor was shuffled off the list entirely. It was then followed on Tuesday by Edison Research’s Q1 breakdown of US Top Podcast Networks By Reach. Edison’s findings show a fair difference in ranking, with SXM Media coming in first, Spotify in second, and iHeartRadio placing third. NPR rejoins the group and places fourth. In the interest of full disclosure, the following quote from the press release is from Director of Research at Edison Research Gabriel Soto, who is also be co-host of The Download’s Spanish sibling show La Descarga. “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.” Methodology matters. Who owns the ranking company matters. Opt-in will always be incomplete and the techniques used to fill those gaps matter. Another Tuesday article joins the episode with James Hercher’s AdExchanger piece on changing attribution tech and brand reactions. New models of attribution are coming for all of advertising, challenging the incumbent Multi Touch Attribution. Companies like Measured, Triple Whale, and Northbeam are all taking new approaches as old ones fail to deliver. The following quote contains a nested quote from Parachute’s VP of Growth Ian Yung. “One social media platform stuck out as an early win for Measured, according to Yung. Parachute was spending in the low six figures per month on the platform. “And they were obviously giving us reporting that it was very profitable.” Upon closer inspection, Measured found Parachute’s spending on the unnamed platform could be cut to zero and show no impact on sales. An all-too familiar adtech story. Quoting the article again: “Podcast advertising is another category that Parachute rethought once it had a measurement testing regime in place. Podcast attribution often banks on listeners redeeming a particular code, which under-credits the channel. “Podcasting is one [rarer] example where we have to take the reporting and increase what it has on our end to capture the true value,” Yung said.” Companies outside of podcasting are coming into the adtech space, and fast. It just so happens the podcasting industry has been operating steadily without widespread MTA adoption in the first place. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa's annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch's Sarah Perez summarized the new Apple Podcasts Delegated Delivery system in a rundown of Apple's new announcements. Quoting the article: “Starting this fall, a select number of hosting providers will support the Delegated Delivery system, including Acast, ART19, Blubrry, Buzzsprout, Libsyn, Omny Studio and RSS.com. Apple says these providers represent around 80% of listening for premium content on Apple Podcasts, and more services will be added over time.”  Additionally: “The feature will be available at no additional cost to all creators through Apple Podcasts Connect and creators won't need a membership to the Apple Podcasts Program to publish their free shows — only to publish premium content.” Prior to the introduction of the delegated delivery offerings, uploading a premium file to Apple for one's monthly subscribers was an arduous and time-consuming process. Now the process will be smoother, at least for those on hosting platforms included in Apple's rollout.  On Twitter, Ashley Carman noted the divide possibly forming between providers when comparing who supports the new Apple feature and who is partnered with Spotify's similar premium service. The tweet read: “Spotify works with third parties to support its subscription offering, too. The only overlap is Acast, at least according to the initial partner list. [I'm] curious if this means there's now additional stratification in [the] podcast world: team Spotify or team Apple.” In what is pleasantly becoming a weekly segment on The Download, we bring news of podcasting flourishing on a global scale. Last month Podfest Africa published the 79 page report titled “Discovery Tour, Data Edition: Mapping out the present & future of African audio storytelling.” The study is built off research collected in part with in-depth interviews with podcast producers and industry stakeholders, reviewing existing literature on relevant topics, and a survey of 370 podcast listeners across the study's target areas of Kenya, Nigeria, and South Africa. Unsurprisingly, podcasting seems to be doing well. “These results build on existing evidence of the rapid growth of podcast usage in allt hree countries and the evidence that South Africa, Kenya and Nigeria are the most developed podcasting markets on the African continent.” A quick rundown of some interesting statistics provided: on average over 50% of respondents were women. With all results aggregated the idea podcast episode length across the three represented countries is 30 to 40 minutes. Spotify has a significant advantage over its competitors for distribution in the three countries studied for apps most used to listen to podcasts, clocking in at 35.1%. Apple comes in at a close second with 18.1% of the market share. Google Podcasts, YouTube, Anchor, and Afripods make up the rest of the top contenders.  In its key takeaway section, the study makes a point of stressing that their findings suggest - unsurprisingly - audiences want content influenced by local creators and local companies.  “A key growth opportunity identified is educating media companies to not rely on Western expertise for guidance on podcast production but instead to generate key insights through research from the African continent.” Continuing the trend of podcast news favoring Tuesdays, for some reason, Alyssa Meyers of Marketing Brew published “Here's What You Missed at the 2022 IAB Podcast Upfront.” Quoting the article: “If you couldn't make it last week (or if you were already burnt out from NewFronts), we tuned in and rounded up some of the most important announcements and themes of this year's event, which positioned pods as ‘mainstream, prominent, and influential.'” Meyer's reporting condenses a substantial amount of IAB content down to three main points plus a bonus regarding Disney - ever a fan of conglomerating - consolidating podcasting brands under one banner. The three common topics focused on diverse hosts and audiences, statistical dumps in the form of podcast trend reports, and quite a few mentions of brand safety.  That last point might perk up the ears of long-time Download listeners, as brand safety is a recurring topic in more places than the IAB UpFront. Even last week's episode included coverage of a story involving ethics in adtech and its impact on brand safety.  This Monday Media Monitors published the results of a listeners survey conducted over two weeks in March, all bundled with the enticing headline “NPR Slips as Smaller Publisher Capitalize.”  The findings begin with a ranking of the top ten publishers from the top 200 podcasts for the first quarter of 2022. The iHeartPodcast network comes in first place, followed by Spotify in second with Amazon Music and SiriusXM tied for third. NPR doesn't place in the top ten publishers. Editor James Cridland adds vital context in Monday's issue of Podnews:  “To suggest that NPR isn't in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.”  Accountability is key when presenting data like this.Media Monitors analyzed the top 200 podcasts mentioned by respondents in their survey, that conveniently shuffled the deck so their parent company place first while a legacy competitor was shuffled off the list entirely. It was then followed on Tuesday by Edison Research's Q1 breakdown of US Top Podcast Networks By Reach. Edison's findings show a fair difference in ranking, with SXM Media coming in first, Spotify in second, and iHeartRadio placing third. NPR rejoins the group and places fourth.  In the interest of full disclosure, the following quote from the press release is from Director of Research at Edison Research Gabriel Soto, who is also be co-host of The Download's Spanish sibling show La Descarga.  “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn't depend on opt-ins from networks and isn't subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.” Methodology matters. Who owns the ranking company matters. Opt-in will always be incomplete and the techniques used to fill those gaps matter.  Another Tuesday article joins the episode with James Hercher's AdExchanger piece on changing attribution tech and brand reactions.   New models of attribution are coming for all of advertising, challenging the incumbent Multi Touch Attribution. Companies like Measured, Triple Whale, and Northbeam are all taking new approaches as old ones fail to deliver. The following quote contains a nested quote from Parachute's VP of Growth Ian Yung. “One social media platform stuck out as an early win for Measured, according to Yung. Parachute was spending in the low six figures per month on the platform. “And they were obviously giving us reporting that it was very profitable.” Upon closer inspection, Measured found Parachute's spending on the unnamed platform could be cut to zero and show no impact on sales. An all-too familiar adtech story. Quoting the article again: “Podcast advertising is another category that Parachute rethought once it had a measurement testing regime in place. Podcast attribution often banks on listeners redeeming a particular code, which under-credits the channel. “Podcasting is one [rarer] example where we have to take the reporting and increase what it has on our end to capture the true value,” Yung said.” Companies outside of podcasting are coming into the adtech space, and fast. It just so happens the podcasting industry has been operating steadily without widespread MTA adoption in the first place.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Esta semana en La Descarga: El premium podcasting en Apple se acaba de ser más fácil, la empresa de investigación Media Monitors mete la pata, y TelevisaUnivisión amplía su programación de podcasts. Va a ser más fácil publicar contenido en un feed de suscripción premium en Apple Podcasts. Este martes, Sarah Perez de Tech Crunch detalló el nuevo sistema, llamado Apple Podcasts Delegated Delivery, en un resumen de los nuevos anuncios de la empresa. Citando el articulo: “A partir de este otoño, unos proveedores de alojamiento [de podcasts] serán compatibles con el sistema Delegated Delivery, incluidos Acast, ART19, Blubrry, Buzzsprout, Libsyn, Omny Studio y RSS.com. Apple dice que estos proveedores representan aproximadamente el 80% de la escucha de contenido premium en Apple Podcasts, y se agregarán más servicios con el tiempo”. Adicionalmente: “La función estará disponible sin costo adicional para todos los creadores a través de Apple Podcasts Connect. Los creadores no necesitarán ser miembros del programa Apple Podcasts para publicar sus programas gratuitos -- solo para publicar contenido premium”. Antes de la introducción de las ofertas de Delegated Delivery, subir un archivo premium a Apple para los suscriptores mensuales era un proceso difícil y lento. Ahora el proceso será más sencillo, por lo menos para aquellos en plataformas de alojamiento de podcasts que serán incluidas en el lanzamiento. Ashley Carman señaló en Twitter la posible división entre los proveedores al comparar quién es compatible con la nueva función de Apple y quién está asociado con Spotify. Según Carman: “Spotify también trabaja con terceras partes para operar su oferta de suscripción. El único proveedor en común es Acast, según la lista inicial de socios. [Tengo] curiosidad si esto significa que ahora hay una estratificación adicional en [el] mundo de los podcasts: El equipo de Spotify contra el equipo de Apple”. Les traemos noticias sobre el florecimiento de los podcasts a escala mundial. El mes pasado, Podfest África publicó el informe de 79 páginas titulado "Discovery Tour, Data Edition: Mapping out the present & future of African audio storytelling". El estudio se basa en investigaciones recopiladas a través de entrevistas profundas con productores de podcasts y accionistas de la industria. También explora literatura existente sobre temas relevantes y una encuesta de 370 oyentes de podcasts de Kenia, Nigeria y Sudáfrica. Como era de esperar, el podcasting parece estar funcionando bien. “Estos resultados respaldan la evidencia existente del rápido crecimiento del uso de podcasts en los tres países y la evidencia de que Sudáfrica, Kenia y Nigeria son los más desarrollados mercados de podcasting en el continente africano”. Un resumen de los hallazgos claves destaca que, en promedio, más del 50% de los encuestados fueron mujeres. Los resultados sugieren que la duración ideal de un episodio de podcast en los tres países representados es de 30 a 40 minutos. Spotify tiene una ventaja significativa sobre sus competidores como la aplicación más utilizada para escuchar podcasts en los tres países estudiados, registrando un 35,1%. Apple ocupa el segundo lugar con 18,1% del mercado. Google Podcasts, YouTube, Anchor y Afripods conforman el resto de los principales competidores. En su sección de conclusiones clave, el estudio enfatiza que sus hallazgos sugieren, que las audiencias quieren contenido influenciado por creadores locales y empresas locales. “Una oportunidad de crecimiento clave identificada es educar a las empresas de medios para que no dependan de la experiencia occidental como un guía para la producción de podcasts, sino para generar conocimientos clave a través de la investigación del continente africano”. Este lunes, Media Monitors publicó los resultados de una encuesta de oyentes realizada durante dos semanas en marzo, todo con el atractivo título "NPR se cae y editoriales más pequeñas aprovechan". Los hallazgos comienzan con una clasificación de los diez principales editores de los 200 podcasts principales para el primer trimestre de 2022. La red iHeartPodcast ocupa el primer lugar, seguido por Spotify en segundo lugar con Amazon Music y SiriusXM empatados en tercer lugar. NPR no se ubica entre las diez principales editoriales. El editor James Cridland brinda un contexto importante en la edición del lunes de Podnews: “Sugerir que NPR no está entre los diez principales editores de podcasts de los EE. UU. es obviamente falso; pero es una útil narrativa para su competidor iHeartMedia. Coincidentemente, iHeartMedia es propietaria de Media Monitors, un hecho que no se revela [en el informe]”. La responsabilidad es clave cuando se presentan datos como este. Los resultados de Media Monitors analizaron solo los doscientos principales podcasts mencionados por los encuestados de su estudio, lo que convenientemente posiciona su empresa matriz en primer lugar mientras que un competidor se eliminó por completo de la lista. Tras esto, el martes, Edison Research público su interpretación de las principales redes de podcasts de los EE.UU. del primer trimestre del 2022. Los hallazgos de Edison muestran una diferencia considerable en la clasificación, con SXM Media en primer lugar, Spotify en segundo e iHeartRadio en tercer lugar. NPR se reincorpora al grupo y ocupa el cuarto lugar. Para ser completamente transparentes, la siguiente cita del comunicado de prensa es del director de investigación de Edison Research, Gabriel Soto, quien también es el co anfitrión de la descarga. Segun Gabriel: “Edison Podcast Metrics es el único conjunto de datos que cubre todo el espacio de podcasts de los EE. UU. Al encuestar a los oyentes y medir su consumo real, los datos no dependen del permiso de las redes y no están sujetos a los diversos problemas relacionados con la medida de descargas. Estas cadenas principales ofrecen un catálogo diverso de programas que atraen ampliamente a los oyentes”. La metodología importa. Quién es el propietario de la empresa de clasificación importa. Si se necesita permiso para ser medido, los datos siempre estarán incompletos y las técnicas utilizadas para llenar esos vacíos también importan. Otro artículo publicado este martes se une al episodio con la lectura de AdExchanger de James Hercher sobre cómo cambiar la tecnología de atribución y las reacciones de varias marcas. Están llegando nuevos modelos de atribución para toda la publicidad, desafiando a Multi Touch Attribution, el proveedor titular. Empresas como Measured, Triple Whale y Northbeam están adoptando nuevos enfoques a medida que los antiguos no cumplan. La siguiente cita es del vicepresidente de crecimiento de Parachute, Ian Yung. “Una plataforma de redes sociales se destacó como una de las primeras victorias de Measured, según Yung. Parachute gastaba aproximadamente seis cifras por mes en la plataforma. “Y obviamente estaban dando señales de que son muy lucrativos”. Tras una inspección más cercana, Measured descubrió que el gasto de Parachute en la plataforma sin nombre podría reducirse a cero y no mostrar ningún impacto en las ventas. Una historia de adtech demasiado conocida. La publicidad de podcasts es otra categoría que Parachute consideró una vez que tuvo un régimen de prueba de medición. La atribución de podcasts a menudo depende de que los oyentes reciban un código en particular, lo que debilita el crédito al canal. “El podcasting es un ejemplo [más raro] en el que tenemos que tomar los informes y aumentar lo que tiene de nuestra parte para capturar el verdadero valor”, dijo Yung. Las empresas fuera del podcasting están entrando en el espacio de la tecnología publicitaria, y rápido. Y da la casualidad de que la industria del podcasting ha estado operando de manera constante sin la adopción generalizada de Multi Touch Attribution en primer lugar. Uforia, la red de audio de TelevisaUnivision, anunció la expansión de su programación de podcasts en el evento IAB Podcast Upfront 2022. La red, que se declara a sí misma como “la red de podcasts hispanos más grande y de más rápido crecimiento en EE.UU.”, destaca tres pilares que guiarán su estrategia para ampliar su oferta de podcasts. Estas son, según el comunicado de prensa, “Directo desde el aire… Creación de contenido interno… [y] Coproducciones.” La empresa también anunció varios programas conforme con sus pilares que estrenarán más adelante este año. Estás incluyen, “Crímenes Paranormales, un podcast que combina actividad paranormal y crímenes reales ocurridos en Latinoamérica, producido en español e inglés. Tambien: Demonios De Topo Chico, un podcast sobre crímenes de la vida real que sigue al doctor… Alfredo Balli Treviño, un médico mexicano condenado a muerte por asesinato en la ciudad de Monterrey, México,… y que se convirtió en la inspiración del emblemático villano Hannibal Lecter. Y finalmente: Univision Investiga, un podcast conducido por la premiada unidad de investigación de Univision News y periodistas invitados especiales, para contar historias de temas controvertidos y descubrir casos de corrupción, narcotráfico, explotación laboral, cultos, estafadores y muchas otras historias” Se está formando un año con muchas opciones de podcasts para oyentes de la audiencia Latina. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In Podnews today: SXM Media is #1 for podcasts Visit https://podnews.net/update/spot-rde for all the podcasting news, and to get our daily newsletter.

Host Kyle Anderson speaks with Laura Fernandez who is a leader in the streaming audio space at SXM Media. In this conversation they discuss the key and upside to having an audio strategy, the podcast boom, tips on partnerships, the abundance of opportunity within audio and so much more!

Let's talk about equestrian travel and a lot more! Not only do we plan to ride over and talk about equestrian travel, but today is a first for Travel Connections! We have a repeat guest! Laura Fernandez first came on the show during the podcast's launch back in Episode #5. We have asked her back on the show again because there is so much more to talk about! But first, let me give you a little background on Laura. Laura Fernandez is a trailblazer in the audio space, which led her to her current position as SXM Media's Travel + Tourism VP-Head of Industry.  Her work has focused on developing media solutions that connect travel brands with their target consumers in innovative ways using the power of SXM Media (SiriusXM, Soundcloud, Pandora, Stitcher, and more). Laura has expertly weaved together SXM Media's assets with the needs and habits of travelers and guided brands to target the audience when they are most engaged. Laura is undoubtedly no stranger to the relationship and similar emotional impact and relief that music and travel can have on people. With both her personal and professional affinity for music, her radio career quickly evolved after joining SXM Media, where she would go on to launch vertical divisions for Casinos, Tourism, and eventually Travel. Laura is passionate about the ever-evolving audio industry and enjoys educating brands on how they can take advantage of the audio platform's captivated audiences. In this episode: Travel is Back! How travel brands are investing in audio Audio is an excellent complement to any marketing plan Equestrian travel The benefits of active travel The importance of being authentic Laura's upcoming global travel plans Laura's new podcast! Listening to Laura offer her insights into travel and the audio experience was such a treat. Her new podcast The 3 Stride Podcast hosted by Laura, Julia, and Molly is a great idea and perfect for anyone who wants to learn, laugh, and hear more about the world of horses.   I hope you will go and listen! Check the show notes below for links. Links to people and places in this episode! @lauragailfernandez - Instagram The 3 Stride Podcast - Laura's new podcast with equestrian friends Julia Hanssen and Molly Heroy SiriusXM Soundcloud Pandora Stitcher Wanderful - Beth Santos Hear No Evil Media, Audio Production by Erik Hulslander  How to Find Adventure & Thrive in the Empty Nest – Suzanne's E-Book My Amazon Travel Store – Suzanne's Favorite Must-Haves

Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss a proposal that Brendan and Stacey recently brought to an IAB working group, focusing on how transcripts can be used to ameliorate the process of determining brand safety and suitability for podcasts and audio.Listen in to learn about: The different between brand "safe" and brand "suitable. What is the IAB and how can you join? Why Bryan, Stacey, and Brendan think there's still ample time to get in on the ground floor and make changes. Why transcripts are so crucial for advertisers to acquire and consider. And much more! Here's our favorite idea from this conversation: Bryan uses the recent example of the Applebee's ad running on CNN's wartime coverage of Ukraine to explain brand suitability.Links: The IAB The IAB tech lab SXM Media The Download Sounds Profitable: Narrated Articles SquadCast Credits: Hosted by Bryan Barletta Audio engineering and transcriptions by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Sounds Profitable Theme written by Tim Cameron YouTube | The Young TurksCNN Airs Corny Applebee's Ad While Covering Russia-Ukraine War iabtechlab.com-Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust ide… Show moreSXM MediaSXM Media — The Best of Music, Podcast, and Satellite Radio AdvertisingThis is the best of audio advertising, all in one place. Experience the power of audio across music, podcast, and satellite radio. (27 kB)https://www.sxmmedia.com/pod.linkThe Download from Sounds ProfitableThe most important news from this week and why it matters to people in the business of podcasting. Brought to you by Sounds Profitable. (85 kB)https://pod.link/1608566100pod.linkSounds Profitable: Narrated ArticlesSounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads. Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author. See omnystudio.com/listener for privacy information.

Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss a proposal that Brendan and Stacey recently brought to an IAB working group, focusing on how transcripts can be used to ameliorate the process of determining brand safety and suitability for podcasts and audio.Listen in to learn about: The different between brand "safe" and brand "suitable. What is the IAB and how can you join? Why Bryan, Stacey, and Brendan think there's still ample time to get in on the ground floor and make changes. Why transcripts are so crucial for advertisers to acquire and consider. And much more! Here's our favorite idea from this conversation: Bryan uses the recent example of the Applebee's ad running on CNN's wartime coverage of Ukraine to explain brand suitability.Links: The IAB The IAB tech lab SXM Media The Download Sounds Profitable: Narrated Articles SquadCast Credits: Hosted by Bryan Barletta Audio engineering and transcriptions by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Sounds Profitable Theme written by Tim Cameron YouTube | The Young TurksCNN Airs Corny Applebee’s Ad While Covering Russia-Ukraine War iabtechlab.com-Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust ide… Show moreSXM MediaSXM Media — The Best of Music, Podcast, and Satellite Radio AdvertisingThis is the best of audio advertising, all in one place. Experience the power of audio across music, podcast, and satellite radio. (27 kB)https://www.sxmmedia.com/pod.linkThe Download from Sounds ProfitableThe most important news from this week and why it matters to people in the business of podcasting. Brought to you by Sounds Profitable. (85 kB)https://pod.link/1608566100pod.linkSounds Profitable: Narrated ArticlesSounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads. Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author.See omnystudio.com/listener for privacy information.

To close the gaps within health equity we must consciously design and develop technologies to be inclusive, and that begins with the data. You can't fix what you can't measure. Satcher Health Leadership Institute at Morehouse School of Medicine recently launched the Health Equity Tracker, a data visualization tool that displays the scale of COVID-19 cases, deaths and hospitalizations across race, ethnicity, sex and age — from a whole-country view down to the county level — all with the goal of making their data accessible, digestible and beneficial to everyone.Satcher Health Leadership Institute Chief of Staff Nelson Dunlap joined Millennial Beacon's Dr. Vietta Johnson to discuss the genesis of the Health Equity Tracker and explored these questions and more: How do you leverage data and research to advance innovation? How do you design technology to be inclusive? How can entrepreneurs leverage data to ensure their solutions aren't repeating history and leaving behind groups that have been historically marginalized? How can innovators customize solutions to address gaps in access?This program is supported by Pandora and SXM Media.

Josh and Sasha dive deep into how audio marketing can benefit your destination's marketing plan with Laura Fernandez from SXM Media. Find out what trends the digital audio landscape is experiencing, learn about innovation in the audio industry, and best of all, why audio should be a part of your destination marketing plan in 2022. SXM Media Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn’t mean that overnight, Nielsen won’t be the primary solution or that they’ll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that’s an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast’s data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That’s a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News’ host and Cumulus Media radio and podcast host Dan Bongino’s own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube’s COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What’s most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it’s still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX’s AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology’s focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID’s, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn’t apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren’t keen on sharing that data. But according to SiriusXM’s SXM Media’s latest press release, they’re actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we’ve previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify’s Joe Rogan “problem”. We know you’ve heard all about it, but we were waiting for Wednesday’s scheduled earnings call to bring it up. And we’re glad we did. According to Marketwatch’s Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify’s chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan’s comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don’t reflect any churn from the recent Joe Rogan thing in general. What I would say is it’s too early to know what the impact may be. And usually when we’ve had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn't mean that overnight, Nielsen won't be the primary solution or that they'll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that's an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast's data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That's a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News' host and Cumulus Media radio and podcast host Dan Bongino's own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube's COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What's most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it's still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX's AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology's focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID's, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn't apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren't keen on sharing that data. But according to SiriusXM's SXM Media's latest press release, they're actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we've previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify's Joe Rogan “problem”. We know you've heard all about it, but we were waiting for Wednesday's scheduled earnings call to bring it up. And we're glad we did. According to Marketwatch's Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify's chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan's comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don't reflect any churn from the recent Joe Rogan thing in general. What I would say is it's too early to know what the impact may be. And usually when we've had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn’t mean that overnight, Nielsen won’t be the primary solution or that they’ll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that’s an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast’s data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That’s a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News’ host and Cumulus Media radio and podcast host Dan Bongino’s own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube’s COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What’s most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it’s still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX’s AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology’s focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID’s, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn’t apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren’t keen on sharing that data. But according to SiriusXM’s SXM Media’s latest press release, they’re actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we’ve previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify’s Joe Rogan “problem”. We know you’ve heard all about it, but we were waiting for Wednesday’s scheduled earnings call to bring it up. And we’re glad we did. According to Marketwatch’s Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify’s chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan’s comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don’t reflect any churn from the recent Joe Rogan thing in general. What I would say is it’s too early to know what the impact may be. And usually when we’ve had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on the podcast, Michelle and CL break down the first-ever 2021 Black Podcast Listener Report. We look into the numbers and discuss what we learn about black podcast listeners. We had critiques and follow-up questions that podcasters would like to know from the survey results. Overall we discover YouTube is the most significant gateway into podcasts for black people, and it's not close. Here is some background information about the study. Thanks for listening!Who Is The Data FromSXM Media is the advertising arm of the Sirus XM company, which owns Stitcher, a podcasting platform, and Pandora, which recently added podcasting to its app. Mindshare is one the run of the mill multinational marketing corporations that work with some of the more prominent brands. You'll never hear about them, but you have likely been exposed to their work. Edison does many different types of consumer-related industry research.Who Is The Data ForAs I read through the data, I had to check my eyes because I couldn't help but look at it through the eyes of a podcaster. The data intends to serve the advertisers key statistics that will sell them on the idea that advertising on black podcasts is a good if not effective move. As a podcaster, I searched for ways that could help me grow my audience. Instead, the data reflects the most obvious points podcasters are aware of and facts that reign true across media platforms. From "Youtube is Top App for Black Podcast Listeners: The Black Podcast Listener Report 2021 Review" Full post - https://www.aa-ma.org/youtube-is-top-app-for-black-podcast-listeners-the-black-podcast-listener-report-2021-review/Contact AAMA:Website: https://www.aa-ma.orgLinkedIn:  https://www.linkedin.com/company/african-american-marketing-association/YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYAInstagram: https://www.instagram.com/aamahoustonFacebook - https://www.facebook.com/AAMAHouMerchandise: https://marketing-for-the-culture.creator-spring.com/Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN

Sean Duggan is Vice President of Advertising at SXM Media and reflects on the role of political audio ads in the media mix. With more evidence from the 2021 campaigns and his background with Pandora, Sean sees opportunities to run ads for political and advocacy campaigns across the family of platforms that make up SXM Media. We talk about: * How COVID-related audio ads are tapering off from early 2021 but this new variant might drive another round of advertising as the game plan changes over the next 30 days * Cross-promotion strategy of SiriusXM to reach target audiences for audio content and the size and reach of the SXM Media universe * Seeing a delay in commitments for 2022 races probably because of uncertainties about where and when campaign resources should be spent due to the lingering pandemic challenges  * Expectations that there will be a limited supply of political audio ad inventory when demand turns on for big races in 2022. @SXMmediagroup #2022Primaries #PoliticalAds #AdvocacyAds #AudioAds #MediaPlanning #PoliticalCampaigns #AdvocacyCampaigns #COVID19 #Pandemic SXMMedia.com/ad-solutions  

Can audio change your life? I think it can, how about you? Wow, did I have an exciting and fun-filled discussion with Laura. Let me introduce you! Laura Fernandez is a trailblazer in the audio space, which led her to her current position as SXM Media's Travel + Tourism VP-Head of Industry. Her work has focused on developing media solutions that connect travel brands with their target consumers in innovative ways using the power of SXM Media, which includes SiriusXM, Soundcloud, Pandora, Stitcher, and more. Laura has expertly weaved together SXM Media's assets with the needs and habits of travelers and guided brands to target them when they are most engaged effectively.  Laura is no stranger to the relationship and similar emotional impact and relief that music and travel can have on people. With both her personal and professional affinity for music, her radio career quickly evolved after joining SXM Media, where she would launch vertical divisions for Casinos, Tourism, and eventually Travel. Laura is passionate about the ever-evolving audio industry and enjoys educating brands on the various ways they can take advantage of audio platform's captivated audiences. Many positive benefits of audio While many industries were hit hard during the pandemic, the business of audio saw 32% growth! Do you know why? Laura shared how audio is a mood booster and that listening to your favorite music or podcast between zoom calls or while exercising makes you feel happy! I completely agree! We sure did search for happiness-enhancing vehicles during 2020, didn't we? Laura and I talked a lot about the importance of business travel and how we see an increase in this area of travel. Nothing can replace the personal connections we feel with others by talking with them in person. Doing business virtually has been the best way to keep business moving forward, but people need people! Amen to that! Those of us in the travel space continue to support each other as best we can by adapting new protocols to keep each other safe and continue nurturing these relationships. As Laura said, "The Travel Industry is family." She also shares a poignant story about how travel connects her with others in the travel space and her experience hosting a webinar in New York City just before the world shut down in March of 2020. It was such a compelling story! Make sure you listen all the way to the end of the episode where we talk about her passion for riding her show horses Contact and Garcon and how her jumping competitions provide another way to explore sports tourism. What a fun reason for travel! I hope you join me by exploring the world of podcasts and music and the vast array of opportunities we have to find them. SXM Media offers so many fantastic options like Soundcloud, Pandora, SiriusXM, and Stitcher.

Sean Duggan is VP of Advertising SXM Media with a focus on government, political, and advocacy clients.  We talk about Surprises and trends from the 2021 primary race for Governor of Virginia and the California Governor Recall effort How campaigns are increasingly using audio ads, pivoting now to early persuasion, and planning for the final GOTV Efforts underway to re-educate about the latest wave of the pandemic and mobilizing people to get a vaccination Increasing interest in reaching multi-cultural voters with a deeper understanding of specific blocks of voters Overcoming challenges to finding voters in an ad-free streaming world Early indicators of activities underway for 2022 Senate and House races @SXMMediaGroup #politicalads #audioads #Voters #GOTV #COVID SXMMedia.com/ad-solutions.com

Lo nuevo en la newsletter de @ViaPodcast: ✅ La escucha de pódcast está creciendo de nuevo. ✅ Estrenan pódcast sobre la historia del reggaetón conducido por Ivy Queen. ✅ Futvox, la primera productora de pódcast de fútbol en español, llega a LATAM y a EE. UU. ✅ Nomono recauda 5,4 millones de euros para simplificar el podcasting. ➽ SXM Media lanzó un programa de certificación de capacitación en audio digital. ➽ Presentador de un pódcast de True-Crime fue llamado como testigo en un juicio. ✅ Pódcast recomendado ➽ Todo Pasa. Es un pódcast definido por sus creadores como ‘un experimento sonoro' con el que el humorista, presentador y productor español Andreu Buenamente se destapa en el mundo de los pódcast. Cada semana te lleva a un nuevo paseo a su lado por su día a día; siempre lleva un micrófono encima y graba lo que le pasa, cuando tiene ganas. Porque ‘Todo Pasa' y solo es cuestión de fijarse un poco. Algunas veces escucharás su voz, la ajena o la de la vida en general

There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on ad length and campaign goals. The results may surprise you! We also talk about why goals are critical in determining how a campaign is run and the different results you will see. Paul shares his experience with campaigns that did not go well and what he did to convert them into successes. To learn more about SXM Media, visit their website. You can connect with Paul on Linkedin. _____ ➜ WE DROP NEW EPISODES BI-MONTHLY, SO SUBSCRIBE! Want to work with us? Get in touch.​ Connect with us: Twitter | Linkedin | Facebook | Youtube

Chris Williamson, do popular canal do YouTube, CreativeHackers quantificou os desafios que um aspirante a novo podcaster enfrenta. Entre os números que ele citou, ele disse que há cerca de 2 milhões de podcasts e, desses, 90% não sobrevivem além de seu 3º episódio. Isso significa que há 1,8 milhões de podcasters que desistem pouco depois de começar. Assim, 1/10 dos mais bem-sucedido entre os podcasts do mundo é composto de 200.000 deles... e ainda assim 90% desses também estarão mortos quando chegarem ao 20º episódio. E assim, chegamos à elite: os 1% de 20.000 podcasts que chegam ao episódio 21. Portanto, os CreativeHackers enviam uma mensagem de incentivo aos podcasters que estão tentando se destacar em sua indústria: "Sua concorrência não são os 2 milhões de podcasters. São os 20.000 podcasters que não desistiram".   O Squadcast lançou a sua versão 4 na sexta-feira. O serviço de gravação remota acrescenta integração com Dolby․io, áudio espacial, masterização de áudio com 1 clique, até 10 pessoas em uma sessão, compartilhamento de tela, uma sala verde atualizada e muito mais.   Conheça o - Hello Audio - um novo host de podcast focado em feeds privados (mas que também oferece feeds públicos). A 0 acaba de ser lançado publicamente.   O Facebook lançou a sua experiência de podcast in-app no aplicativo. Para participar, você precisa de um convite diretamente do Facebook e eles apenas funcionarão nos EUA. O The Joe Budden Podcast e Jam Street Media foram alguns dos escolhidos para receber os podcasts configurados em suas páginas. Já o clone do Clubhouse do Facebook, Live Audio Rooms também foi lançado: isso, novamente, é apenas para os EUA, e as salas ao vivo estão disponíveis apenas no iOS. Ainda esse ano eles prometem o lançamento de recursos adicionais, como legendas e a capacidade de criar e compartilhar pequenos clipes de um podcast", diz Fidji Simo, Chefe do aplicativo do Facebook.   A ferramenta de áudio remoto Cleanfeed lançou um Player em beta, para permitir a reprodução de clipes completos na interface durante a gravação para que todos possam ouvir. O que permite a exibição do tempo de reprodução, contagem regressiva, a opção de rebobinar, controle por toque de tela ou teclado, controle de volume, além de espaço para exibir o nome do áudio - Mono ou estéreo.   A Amazon comprou a empresa de hospedagem e venda de podcasts ART19. Nenhum detalhe do negócio foi dado. A ART19 já hospeda os podcasts da Wondery e isso dá à Amazon acesso à tecnologia de hospedagem de podcasts e uma plataforma de monetização para publicidade inserida dinamicamente em todos os aplicativos.   Conheça a - Moonbeam - um novo aplicativo destinado a "resolver o maior problema que a indústria de podcast enfrenta: encontrar novos podcasts". Construído com uma combinação de aprendizado de máquina e criadores humanos, inclui a capacidade dos podcasters de criar clips compartilháveis, e foi fundado por Paul English, que construiu o Kayak e a Lola.   A SXM Media agora combina publicidade com conteúdo de áudio por oferecer transcrições de podcasts para ajudar aos anunciantes. Eles estão usando o “PodScribe Contextual Targeting”, um serviço que recentemente entrou em fase beta e funciona com o Adswizz. Isso permitirá aos anunciantes identificar programas individuais para a colocação inteligente de anúncios.   O Spotify adquire a Podz, uma startup que facilita a descoberta de podcasts. Eles acreditam que esta tecnologia complementará e acelerará seus esforços para impulsionar a descoberta, fornecer o conteúdo certo para os ouvintes no momento certo e acelerar o crescimento.   Joe Rogan revela seus segredos para manter o engajamento nas entrevistas. Independentemente se você o ama ou o odeia, uma coisa é clara, o Joe Rogan sabe como manter um público engajado. Ele também consegue engajar seu público com convidados que estão longe da multidão típica das celebridades. No portal TheThings ele explica os seus truques para garantir uma boa entrevista.   O Zencastr segue melhorando. Esse serviço de gravação remota de entrevistas acaba de acrescentar um novo recurso para edição e apresentação dos participantes em um podcast. Graças à sua tecnologia de reconhecimento facial, o serviço agora será capaz de identificar os rostos dos participantes nos vídeos originais.   Diferenças entre Clubhouse e Spotify Greenroom. O projeto do Spotify Greenroom não é muito diferente do Clubhouse, mas uma diferença interessante é que você pode habilitar um bate-papo que o criador da sala pode habilitar ou desabilitar à vontade. Você também pode solicitar que o áudio seja transformado em um podcast no final. O serviço Spotify também permite a moderação, ao contrário do Clubhouse.   O Twitter Spaces começou a permitir que alguns hosts cobrem para entrar em seus quartos ou rooms. Com este novo recurso de bilhetagem, os hosts aprovados do serviço podem definir preços e tamanhos de salas, controles que provavelmente serão imitados pelas muitas plataformas de áudio social que estão proliferando este ano.   O FBI produz um podcast para encontrar pistas sobre o desaparecimento de uma garotinha. Trata-se do caso de Arianna Fitts, uma menina de 2 anos de idade que foi vista pela última vez em fevereiro de 2016. O corpo de sua mãe foi encontrado enterrado em um parque da cidade em abril do mesmo ano.   A Apple quer criar um marketplace de podcasts no Brasil para empreendedores - O modelo vai permitir que pequenas e médias empresas dos mais variados segmentos vendam pacotes de assinaturas aos ouvintes, com possibilidade de pagamento diário, semanal, mensal e anual. A empresa está atenta ao aumento do número de usuários nas plataformas no Brasil, que avança mais de 50% ao ano no país. Diretórios Apple I  Spotify I Google I Android I Castbox I Podchaser I PocketCasts I Outros Podcast Descomplicado - Crie podcasts impossíveis de serem ignorados Todas as etapas de como iniciar um Podcast – incluindo planejamento, equipamentos, gravação, edição, publicação e crescimento. Não perca – acesse o link – garanta o seu exemplar e crie podcasts impossíveis de serem ignorados. Use o cupom RSSNEWS50 e garanta 50% de desconto. Curso de Podcast – Completo com Webinário e Consultoria A Escola do Podcast oferece toda a jornada desde os primeiros passos até você lançar o seu podcast. Planejamento, Infraestrutura & Tecnologia, Produção e Divulgação, Estratégia de Lançamento e Pós Lançamento. Acesse o link e lance o seu Podcast em menos de 90 dias. Tags podcast, podcasts, podcasting, podcaster, podcasters, news, notícias, podosfera, spotify, Deezer, castbox, apple Podcasts, áudio, google podcasts, guiacorporativo, rssnews, Audio.ad, Twitter Spaces, Clubhouse, Spotify Greenroom, Joe Rogan, SXM Media, Podz, Moonbeam, Cleanfeed, Squadcast, Colabora.ai: https://www.colabora.ai/rssnews See omnystudio.com/listener for privacy information.

Lo nuevo en la newsletter de @ViaPodcast: ✅ SXM Media usará las transcripciones de pódcast para orientar la ubicación de anuncios. ✅ Spotify adquiere Podz, una plataforma de descubrimiento de pódcast. ✅ ¿Son las empresas de medios incubadoras de Spotify? ✅ ¿Los nuevos productos y servicios del podcasting, ¿Son para llenar necesidades o para tomar ventaja sobre los competidores en un sistema cerrado? ➽ Joe Rogan revela sus secretos para tener entrevistas fluidas. ➽ Así es como funcionan las suscripciones y los canales de Apple Podcast. ➽ Este lunes 21 de junio Podimo llevará a cabo un gran evento digital con la participación de sus principales creadores de España y América Latina. Será un encuentro completamente gratuito y a través de su canal de Youtube. ➽ Los auriculares de Sony retoman la calidad de audio y la cancelación de ruido. ➽ Catherine Saint Louis productora de Neon Hum Media, comparte en Transom todos sus trucos para perfeccionar los contenidos editoriales. ✅ Pódcast recomendado ➽ Reimagina el mañana. Es un pódcast que acerca a empresarios, empresas y emprendedores. En este presentan casos de éxito y nuevos modelos empresariales y de emprendimiento. Además, comparten herramientas y soluciones tecnológicas con un fuerte enfoque hacia la innovación, la sostenibilidad, la colaboración empresarial y la responsabilidad social. Es producido por la Cámara de Comercio y la Sociedad para el desarrollo regional de Cantabria (Sodercan).

Today in the programme we have Steve Keller from Oakland California and we learn more about sound art, sound science and sound business. Steve has a great title: Audio alchemist and Sonic Strategy Director, Studio Resonate at SXM Media. We talk about audio-only and audio first strategies in what he calls ‘the platinum age of audio', how COVID has changed our listening habits, the rise of clubhouse and how leaders can foster the ability to listen inside their companies. We have a conversation about the relationship between visual and sonic identities and what brands with a conscience can do to use sound for sustainable business in a multisensory world.  We learn about his research on sonic racism and he shares with us a little ritual that he uses before brainstorming sessions that matter. Connect with Steve: https://www.linkedin.com/in/stevekeller1/  Sound first consultancy Studio Resonate | Pandora: https://www.sxmmedia.com/studio-resonate  Listening Builds Trust in a Time of Uncertainty https://www.adweek.com/partner-articles/listening-builds-trust-in-a-time-of-uncertainty/ Brands can tackle sonic racism: https://www.warc.com/newsandopinion/news/brands-can-tackle-sonic-racism/44246 Stand For Sonic Diversity website: https://www.standforsonicdiversity.com/ The Power of Music Thinking is brought to you by CREATIVE COMPANION

SXM Media is taking over the audio adspace. This new collaborative has deals with a bunch of companies to serve up ads on their platforms and is trying to make it easier for advertisers to get access to multiple platforms.

Lo nuevo en la newsletter de @ViaPodcast: ✅ Las redes sociales comienzan a tener el mismo aspecto. ✅ Analizan las diferencias entre descubrir y escuchar un audio. ✅ Comienza la EncuestaPod para conocer a las audiencias de los podcasts en español.  ✅ La publicidad en los podcasts cuenta con la aprobación de los oyentes.  ➽ Wondery, de Amazon, se unirá a las suscripciones de Apple.  ➽ Las organizaciones de publicidad SiriusXM, Pandora y Stitcher se unen como SXM Media.  ➽ Lanzan la primera solución de seguimiento y focalización integrada para podcasts.  ➽ Qwerty y Podcast2U se fusionan para crear una nueva empresa de producción de audio.  ➽ Pódcast recomendado Aventuras en la bañera. Es un pódcast creado como una mini serie infantil de cuatro capítulos que nos adentra en el mundo mágico de Mateo. Este es un niño que gracias a unas gafas de bucear que le regala su abuela se verá envuelto en historias fascinantes con rescates de sirenas, feroces luchas con piratas y encuentros con caracolas y delfines desesperados. El programa se presenta como un divertido mundo para los más pequeños, repleto de imaginación y generosidad. Es escrita y dirigida por Alfonso Cardenal, con la realización sonora de Roberto García y la narración de Fernanza Orazi. Se trata de una producción de Podium Podcast.