B2B Content Corner

In episode 20 of the B2B Content Corner Podcast, Megan sits down with co-founder and CEO of Plan A, Lubomila Jordanova, to discuss LinkedIn, personal branding, and climate messaging.

Straight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it's important to content strategy.Elena Iordache Stoica, Head of Marketing at STOICAVictor Ijidola, Founder of the Premium Content ShopMandy McEwen, CEO of Mod Girl MarketingViola Eva, Founder of FLOW SEONabeel Keblawi, CEO at Provectus DigitalSamirah Tabassum, Content Marketing Manager at SentiSum Megan Thudium, CEO at MTC | The Content AgencyGain relevant insights!

In episode 18 of the B2B Content Corner Podcast, Megan sits down with Melina Costa, a climate change business journalist who is forever searching for stories of startups (in all sectors) that are paving the way towards a low carbon economy. In this episode, you will learn important takeaways on climate crisis communication and how you can leverage the social media platform, LinkedIn, to get your CleanTech brand known in the market.

In episode 17 of the B2B Content Corner podcast, Megan presents the top 2022 B2B Content Marketing trends from leading industry publications like B2B Marketing Alliance and B2B Content Marketing Institute. And of course, it's with her take on the topic, too. Tune in to this short and digestible episode on B2B content trends.

In this episode of the B2B Content Corner podcast, I sit down with Ashley Levesque who is the Director of Marketing at Demio. Ashley dives deep into the details of producing and giving highly engaging B2B webinars. In the episode, we discuss How B2B companies get webinars wrong How you can create more engaging [...] The post How To Host Webinars That Engage And Convert (Episode 16) appeared first on MTC | The Content Agency.

In this episode of the B2B Content Corner podcast, I sit down with Ashley Levesque who is the Director of Marketing at Demio. Ashley dives deep into the details of producing and giving highly engaging B2B webinars. In the episode, we discuss How B2B companies get webinars wrong How you can create more engaging [...] The post How To Host Webinars That Engage And Convert (Episode 16) appeared first on MTC | The Content Agency.

In this episode of the B2B Content Corner podcast, I cover important tactics to help you maximise your time during the content creation process. As a 1-person marketing department, you might find yourself short on time and resources to implement your strategy. In the episode, I discuss the Importance of choosing your marketing channels [...] The post Staying Focused: How To Approach Content Strategically As A 1-Person Marketing Department (Episode 15) appeared first on MTC | The Content Agency.

In this episode of the B2B Content Corner podcast, I cover important tactics to help you maximise your time during the content creation process. As a 1-person marketing department, you might find yourself short on time and resources to implement your strategy. In the episode, I discuss the Importance of choosing your marketing channels [...] The post Staying Focused: How To Approach Content Strategically As A 1-Person Marketing Department (Episode 15) appeared first on MTC | The Content Agency.

In this episode of the B2B Content Corner podcast, Megan talks with Alex Price, Founder of 93digital, a leading UX, design and development digital agency working with marketers to build the websites that sit at the heart of their growth, and the community group FINITE, a global membership community for marketers in B2B tech, software & SaaS, about the importance of organic SEO for B2B SaaS companies. They discuss: * Stats taken from the 2021 B2B Marketing Trend Report & surprising findings * Why organic SEO is an opportunity many B2B brands miss out on * Common mistakes B2B companies make with SEO Never miss an episode by subscribing to B2B Content Corner on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts.

In this episode of the B2B Content Corner podcast, Megan talks with Alex Price, Founder of 93digital, a leading UX, design and development digital agency working with marketers to build the websites that sit at the heart of their growth, and the community group FINITE, a global membership community for marketers in B2B [...] The post Organic SEO for B2B: Why It Matters For Long-Term Growth With Alex Price (Episode 14) appeared first on MTC | The Content Agency.

In the new podcast series "What Works", B2B Content Corner host Megan Thudium brings to the space multiple guests to cover a specific topic in 3-minutes. In this episode, we discuss B2B content tactics and what's currently working in the industry. Every guest was asked to comment on the specific question, What content tactics [...] The post What Works: Popular B2B Content Tactics In 2021 (Episode 13) appeared first on MTC | The Content Agency.

In the new podcast series "What Works", B2B Content Corner host Megan Thudium brings to the space multiple guests to cover a specific topic in 3-minutes. In this episode, we discuss B2B content tactics and what's currently working in the industry. Every guest was asked to comment on the specific question, What content tactics [...] The post What Works: Popular B2B Content Tactics In 2021 (Episode 13) appeared first on MTC | The Content Agency.

On episode 12 of the B2B Content Corner podcast, I sit down with B2B marketing guest, Kaitlynn Buchbaum, to chat everything niche B2B content marketing. Kaitlynn is the Marketing Manager for a B2B energy startup called appygas. She specializes in brand development, project management, and crafting marketing campaigns that put the audience first. She [...] The post How To Find Your Audience When Your B2B Product Is Niche (Episode 12) appeared first on MTC | The Content Agency.

On episode 12 of the B2B Content Corner podcast, I sit down with B2B marketing guest, Kaitlynn Buchbaum, to chat everything niche B2B content marketing. Kaitlynn is the Marketing Manager for a B2B energy startup called appygas. She specializes in brand development, project management, and crafting marketing campaigns that put the audience first. She [...] The post How To Find Your Audience When Your B2B Product Is Niche (Episode 12) appeared first on MTC | The Content Agency.

Tune into episode 11 of the B2B Content Corner Podcast, a solo episode by me, Megan Thudium. In this episode, we cover how to best write your B2B blog posts and a few tips & top questions on creating great B2B content. Also keep in mind, there are a lot of things happening behind [...] The post B2B Blog Posts: How To Write Top-Notch Content (Episode 11) appeared first on MTC | The Content Agency.

Tune into episode 11 of the B2B Content Corner Podcast, a solo episode by me, Megan Thudium. In this episode, we cover how to best write your B2B blog posts and a few tips & top questions on creating great B2B content. Also keep in mind, there are a lot of things happening behind [...] The post B2B Blog Posts: How To Write Top-Notch Content (Episode 11) appeared first on MTC | The Content Agency.

A documented content strategy is your guidebook. It provides the content framework, the content tactics, and needed direction to fulfill the goals and expectations of your content marketing. Without a strategy, are you walking in the right direction? In episode 10 of the B2B Content Corner podcast, we cover B2B content strategy foundational and [...] The post B2B Content Strategy: Is Your Strategy 2021 Ready? (Episode 10) appeared first on MTC | The Content Agency.

A documented content strategy is your guidebook. It provides the content framework, the content tactics, and needed direction to fulfill the goals and expectations of your content marketing. Without a strategy, are you walking in the right direction? In episode 10 of the B2B Content Corner podcast, we cover B2B content strategy foundational and [...] The post B2B Content Strategy: Is Your Strategy 2021 Ready? (Episode 10) appeared first on MTC | The Content Agency.

Human-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we've even dabbled on this topic in the B2B Content Corner podcast. We've said this before, human-centered marketing is relevant now. Now in 2020. And it will continue to be relevant to stay ahead [...] The post Human-Centered Marketing: The Key To Modern B2B Growth (Episode 09) appeared first on MTC | The Content Agency.

Human-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we’ve even dabbled on this topic in the B2B Content Corner podcast. We’ve said this before, human-centered marketing is relevant now. Now in 2020. And it will continue to be relevant to stay ahead [...] The post Human-Centered Marketing: The Key To Modern B2B Growth (Episode 09) appeared first on MTC | The Content Agency.

Get your messaging right. That's the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation. If done right, you'll nurture the right [...] The post Messaging: A Key Piece To Your B2B Growth With Jennifer Glass (Episode 8) appeared first on MTC | The Content Agency.

Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation. If done right, you’ll nurture the right [...] The post Messaging: A Key Piece To Your B2B Growth With Jennifer Glass (Episode 8) appeared first on MTC | The Content Agency.

LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform? Senior [...] The post How to Build A LinkedIn Advocacy Program With Nicole Gottselig (Episode 7) appeared first on MTC | The Content Agency.

LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform? Senior [...] The post How to Build A LinkedIn Advocacy Program With Nicole Gottselig (Episode 7) appeared first on MTC | The Content Agency.

Are you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges. I walk through all these scenarios, and provide you with key insights for [...] The post Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House (Episode 6) appeared first on MTC | The Content Agency.

Are you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges. I walk through all these scenarios, and provide you with key insights for [...] The post Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House (Episode 6) appeared first on MTC | The Content Agency.

It's time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You'll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five. Who are our guests Allison Frieden is a [...] The post Expert Insight: What Content Marketing Trends do you Anticipate for 2021? (Episode 5) appeared first on MTC | The Content Agency.

It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five. Who are our guests Allison Frieden is a [...] The post Expert Insight: What Content Marketing Trends do you Anticipate for 2021? (Episode 5) appeared first on MTC | The Content Agency.

Content creation is a time sucker. We publish content, and then we're back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to repackaged and relaunch that content. In episode four, [...] The post How to Repackage Your Content (Episode 4) appeared first on MTC | The Content Agency.

Content creation is a time sucker. We publish content, and then we're back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to repackaged and relaunch that content. In episode four, [...] The post How to Repackage Your Content (Episode 4) appeared first on MTC | The Content Agency.

How do you start your B2B content marketing strategy? It might be overwhelming to boldly plan your 2021 B2B marketing agenda. Whether your a small business or a startup, finding the right B2B marketing tactics, strategies, and best practices is overwhelming. Learn from the content marketing experts in this next B2B Content Corner episode. In this session, we'll dive into the basic building blocks of a B2B content strategy, how to approach it, best practices, and strategies to adopt. --- Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing. Subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, or never miss an episode by subscribing to our email list (mtcthecontentagency.com/b2bcontentcorner). Twitter: @mtccontent LinkedIn: Megan Thudium

How do you start your B2B content marketing strategy? It might be overwhelming to boldly plan your 2021 B2B marketing agenda. Whether your a small business or a startup, finding the right B2B marketing tactics, strategies, and best practices is overwhelming. Learn from the content marketing experts in this next B2B Content Corner episode. [...] The post How to Start With B2B Content Marketing (Episode 3) appeared first on MTC | The Content Agency.

LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform? With thousands of human beings on this platform, it's a social media channel to connect with your peers—but also make business connections. Currently, it's one of the top lead generation methods for B2B companies. And since COVID-19 has closed off opportunities for in-person visits and trade shows, LinkedIn is a popular tool to bridge the gap. In this episode, I'll deep-dive into three tips to grow your presence on LinkedIn. --- Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing. Subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, or never miss an episode by subscribing to our email list (mtcthecontentagency.com/b2bcontentcorner). Twitter: @mtccontent LinkedIn: Megan Thudium

LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform? With thousands of human beings on this platform, it's a social media channel to connect with your peers—but also make business connections. Currently, it's one of the top lead generation methods for B2B companies. And since COVID-19 [...] The post How to Grow Your LinkedIn Audience From Scratch (Episode 2) appeared first on MTC | The Content Agency.

In this episode, I start at the beginning of the story during my first job in marketing. Then I fast-forward to how I became involved in B2B specifically. In between, I share my travel experiences and why I decided to settle in Berlin, Germany. It's one of the more frequently asked questions that I receive. And lastly, you will hear why I started a B2B content agency in this very cool city in Germany. What MTC | The Content Agency is trying to solve and who we're trying to help through our work. --- Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing. Subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, or never miss an episode by subscribing to our email list (mtcthecontentagency.com/b2bcontentcorner). Twitter: @mtccontent LinkedIn: Megan Thudium

Where did it all begin? It might be a bit unusual to record the first episode of a podcast as an introduction to yourself, but the B2B Content Corner podcast is an atmosphere to share stories and B2B insight. We'll get to the B2B insight in the next episode, but now, I [...] The post Welcome to the B2B Content Corner Podcast (Episode 1) appeared first on MTC | The Content Agency.

Welcome to the B2B Content Corner Podcast! On this show, you'll find a mix of solo episodes, interviews with B2B marketers, and playback audio snippets from the experts on topics like B2B content strategy, best practices, proven content frameworks, and developing case studies. --- Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing. Subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, or never miss an episode by subscribing to our email list (mtcthecontentagency.com/b2bcontentcorner). Twitter: @mtccontent LinkedIn: Megan Thudium

We learn along the way. When I started in B2B content marketing, it was just beginning to take off as a niche field.  Many objectives and strategies were still left misunderstood. Questions unanswered. And confused marketers pondering their next approach. The B2B Content Corner Podcast is the marketing colleague that I wish I would've [...] The post Introducing the B2B Content Corner Podcast (Episode 0) appeared first on MTC | The Content Agency.