Podcasts about organic seo

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce. Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some of the biggest content and comerce website, including John Lewis, M&S, British Airways and Eventbrite.They explore the impact of AI on search results, the fragmentation of search, and the importance of brand management in maintaining organic visibility. Carl shares insights on how brands can adapt their strategies to navigate these changes and optimise their online presence effectively.Key takeaways:Organic SEO remains critically important despite the rise of paid media.The presentation layer of search has changed significantly with AI.Search is becoming fragmented across various platforms, not just Google.AI overviews are negatively impacting click-through rates for organic listings.Brands need to manage their online reputation more proactively.50% of all search queries are branded, which is often overlooked.Controlling the user experience is crucial for brand visibility.Over-optimisation can lead to confusion and reduced effectiveness in SEO.Luxury brands may face challenges in the AI-driven ecommerce landscape.Brands should focus on audience-led content that works across multiple channels.

In this guest-hosted episode of The Simple and Smart SEO Show, Celeste Gonzales (Director of Roo Labs at Rickety Roo) and Melissa Popp (Content Strategy Director at Rickety Roo) dive deep into local SEO strategies. They explore the power of problem-solving content for small businesses and how local companies can stand out against larger competitors. The discussion covers how to identify local pain points, create community-driven content, and balance SEO with engagement-focused strategies.Key Takeaways:✅ Problem-solving content builds trust: Addressing real-life local issues makes your brand more credible and relevant to your community.✅ Go beyond keyword research: Your own team, customer inquiries, and community forums are valuable content sources.✅ Multi-location businesses must localize content: Even national brands need to engage with community-specific challenges.✅ Community engagement fosters long-term brand awareness: Covering local issues—even those indirectly related to your business—helps position you as a trusted resource.✅ Diversify beyond SEO: Businesses that rely solely on organic traffic risk losing visibility. Multi-channel marketing is essential.Episode Highlights & Memorable Quotes:

In today's episode, I'm sharing what I believe to be the foundation to get you seen organically! This means that people are searching for something and finding your show, how cool is that?! This is without you promoting on socials, but people finding you while you're playing with your kids or sleeping...or on vacation. Cool right? Hit play to learn how to grow your podcast with organic SEO that attracts your ideal listeners!Ready to launch your podcast? https://pamelakrista.com/podcast-launch/Need a podcast manager (me!) to help you edit, upload and schedule your podcast episodes: https://pamelakrista.com/podcast-managementFree monthly networking calls for moms who podcast: https://pamelakrista.com/podcast-networkingConnect with Pamela:Website: https://www.pamelakrista.comInstagram: @pamelakrista Email: hello@pamelakrista.comMentioned in this episode:Get on the waitlist for your FREE TICKET to the Moms Who Podcast Summit!

Episode 119: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptAI has changed the game for SEO and ranking your website in Google search. Many business owners who were getting their traffic and exposure through organic search have now found that their search traffic has declined significantly over the past 6-12 months.This has many people asking, “is SEO dead??Like many marketing strategies before it (email, webinars, etc), SEO isn't dead, it's just changing. And if you want to succeed, your business needs to change with it.In this episode, SEO expert, Steve Scott, gives us the most recent updates on how AI, ChatGPT, and other artificial intelligence services have changed the SEO game. And then we delve into what's working right now to get seen online and the SEO strategies he's using to rank websites at the top of Google search in 2025.About Steve Scott: Steve is your go-to expert for all things SEO. He's not about selling gimmicks or quick fixes. His mission is to demystify SEO, and share his wealth of knowledge with you. He's spent over 25 years cracking the SEO code, helping businesses and individuals achieve top Google rankings and drive real results.Since 1997, Steve has spent his life focused on the world of Search Engine Optimization and Digital Marketing. He is the founder of the Tampa and New York SEO Training Academy's which provide SEO Training, Consulting and Digital Marketing Services to companies around the nation.Steve also serves as Vice President of the Search Engine Academy, a global network of SEO educators that teach live in-person workshops around the world.  As chairman of the Academy's Education Committee, Steve helps determine what will be taught and helps to create the material that is used by the Academy's network of trainers.And now, since 2024, Steve is proud to bring all of his years of experience and dedication to SEO and to training to his latest venture with Steve Scott's SEO All-Stars a "Do It Yourself" living resource for understanding how to do SEO for yourself or your business.Get Free Access to Steve's “Internal Linking” Online Course: https://dtpodcast.stevescottseo.com/Connect with Steve Scott: https://stevescottseo.com https://www.facebook.com/SteveScottSEO https://www.instagram.com/stevescottseo/ https://x.com/SteveScottSEO https://www.linkedin.com/in/stevescottseo/ https://www.linkedin.com/company/steve-scott-seo/ https://www.meetup.com/SEO-Training-Tampa/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

The Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals. Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results. Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey's tips, you'll learn how to achieve measurable returns, boost your business's bottom line, and make informed decisions that drive success. Tune in to learn actionable insights and expert strategies to dominate your pest control marketing! Contact Casey at: 925-464-8383 casey@rhinopros.com Follow us on the following: Facebook https://www.facebook.com/rhinopestcontrolmarketing YouTube Channel https://www.youtube.com/@RhinoPestControlMarketing

Are you pouring money into marketing campaigns and wondering if you're getting the best possible leads for your local business? In this episode we break down where the best leads actually come from. Should you rely on Google Ads for quick wins, invest in Local Service Ads (LSAs) for high-intent customers, or focus on organic SEO to attract educated leads that truly convert? We'll dive into the behavior and quality of leads from each channel, helping you avoid common marketing traps and maximize your budget. Don't waste another dollar—find out which strategy will drive the most value for your business! About Adam Duran, Local SEO Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Media is an ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠online marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on internet marketing, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO, website designing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. --- Support this podcast: https://podcasters.spotify.com/pod/show/localseoin10/support

What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google and social media ads, exploring their immediate benefits and potential pitfalls, while also celebrating the sustained advantages of a robust organic SEO strategy.The ultimate goal? To help you craft a balanced approach that caters to your firm's unique needs and timelines, ensuring you don't just chase leads but convert them effectively. Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

On this episode of BUZZ, we explore the concept that effective SEO is a byproduct of executing various foundational elements correctly, rather than being the sole focus of Dental Marketing efforts. The discussion emphasizes the importance of a well-designed website, quality content, social proof, and community engagement in driving SEO success and attracting new patients to your Practice. Show Produced by Dentainment https://dentainment.com/

 
 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
 
   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth.

 Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/

 
   Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit:

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Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways:Introduction to Kechia Taylor:Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.Thriving Without Social Media:Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.Local SEO Strategies:Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.She highlights the power of platforms like Apple Maps and Yelp for local businesses.Leveraging Pinterest for Local Businesses:Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.She explains how Pinterest's search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.Handling Negative Reviews and Building a Positive Online Presence:Kechia provides insights on responding to negative reviews.She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.Connect with Kechia Taylor:Website: SEO For The Beauty ProLinkedInSend me a text!The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify The Feminine Advantage: An Empowering Series for Women ConsultantsSix must-listen episodes that tackle key challenges for women entrepreneurs.Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Welcome to The Thriving Dentist Podcast! In this must-listen episode, we dive deep into the ultimate marketing question: "When Should I Add Additional Marketing Activities Along with Organic SEO?" Discover if organic SEO alone can sustain your practice, the perfect number of new patients for solo dentists, and how to master your ROI calculations. Plus, we'll explore the power of live events, Google PPC, social media, radio ads, and direct mail. Tune in for valuable guidance to supercharge your marketing strategy and watch your practice thrive!

In this engaging episode of the Millionaire Car Salesman podcast, host Sean V. Bradley converses with Angel Gross, part-owner of 144 Motors—an independent dealership in Goldsboro, North Carolina. With aspirations to significantly increase sales, Angel seeks Sean's expert advice on strategies to enhance traffic and conversion rates at her dealership! Tune in to hear Sean's insights on effective tactics for boosting dealership performance, including innovative approaches to marketing, inventory management, and building a strong referral network. This episode is packed with valuable takeaways for anyone in the automotive industry looking to drive more traffic and increase sales! Don't miss out on these expert tips that can transform your dealership's success!   Key Takeaways Optimize Your Website: Ensure that your dealership's website is SEO-friendly and drives traffic directly to your Vehicle Display Pages (VDPs). Consider using a professional service specializing in automotive websites. Leads and Advertising: Consider online classifieds and third-party lead providers like AutoTrader, cars.com, and TrueCar, but be mindful of costs and the need for high-quality leads. Inventory Acquisition Strategy: Develop relationships with local businesses such as motorcycle dealerships, RV dealerships, and more, to acquire vehicles through trade-ins rather than just auctions. Referral Programs: Enhance your referral program to make it more enticing. Consider increasing payout amounts temporarily to stimulate immediate sales growth. Leveraging Social Media: Utilize platforms like Facebook Marketplace for free advertising and consider paid social media ads for more targeted reach and lead generation.     About Angel Gross Angel Gross is the part-owner of 144 Motors, an independent automobile dealership located in Goldsboro, North Carolina. Angel manages various operational aspects of the dealership, including inventory management and sales strategies. With a strong determination to boost sales and enhance business performance, Angel seeks innovative approaches to attract more customers and drive growth within a highly competitive market.     Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!   Proven Strategies to Boost Sales in Independent Dealerships: Insights from Sean V. Bradley and Angel Gross Key Takeaways Diversify lead generation and acquisition strategies to combat slow traffic and sales. Leverage organic SEO and strategic partnerships to enhance visibility and customer flow. Invest in a robust referral network to generate consistent, high-quality leads.     The Power of Diversification in Lead Generation Independent dealerships often face the challenge of attracting sufficient traffic and generating leads. For Angel Gross and her dealership, 144 Motors in Goldsboro, North Carolina, this is a pressing issue. With a goal of increasing their monthly sales from 8-10 units to 20, diversification in lead generation strategies becomes essential. Sean V. Bradley, president of Dealer Synergy, emphasizes the need for multiple avenues to generate business opportunities. "You need leads that, like, as someone your size, you need opportunities to do business," Bradley asserts. He highlights a comprehensive approach, suggesting online classifieds like Autotrader, Cars.com, CarGurus, Kelley Blue Book, and Edmunds. These platforms offer inventory-based opportunities by syndicating your listings, exploiting the SEO potential through Vehicle Display Pages (VDPs), and driving traffic directly to your dealership's website. However, Bradley also warns of the high costs associated with these services, which may not be cost-effective for smaller dealerships. For instance, Autotrader could charge up to $10,000 a month for their 'bells and whistles,' an investment that may be unrealistic for independent dealerships with limited budgets. Therefore, evaluating each service's cost-benefit ratio is crucial.     The Strategic Use of Organic SEO and Partnerships In the digital age, having a robust online presence goes beyond just having a website. For 144 Motors, Bradley suggests focusing on making their digital footprint more effective through organic SEO and strategic content creation. He advises against over-reliance on paid Google Ads, which are not cost-effective given their low click-through rates. Bradley emphasizes, "You should have a website that is designed the right way for your small business… focused on organic search engine optimization." This involves optimizing content on the dealership's website, such as creating dedicated pages for special financing and bad credit solutions. These pages can significantly improve organic search rankings, making it easier for potential customers to find the dealership. Moreover, Bradley champions leveraging strategic partnerships with local businesses to enhance visibility and generate leads. Establishing relationships with motorcycle dealerships, RV dealerships, and power sports dealerships can create a mutually beneficial arrangement where both parties profit from referrals and trade-ins. For instance, dealerships might receive vehicles that motorcycle dealers do not want to keep, thus broadening their inventory without the high costs associated with auctions and transportation. Bradley states, "The auction is the worst thing for you guys." He explains that buying cars directly from local businesses or the public provides a more cost-effective and sustainable solution. By focusing on relationships and building a localized network, dealerships can secure better inventory while reducing operational costs.     Building a Robust Referral Network Referral networks can be a game-changer for independent dealerships, creating a sustainable flow of high-quality leads. Bradley passionately believes in investing in a robust referral program that motivates individuals to bring potential buyers. "You have got to develop a referral network… I don't know if I'm going to break my neck for $200. But you're telling me I can make $700 by giving these people two deals?" Bradley's insight underscores the need for substantial financial incentives to compel potential referrers to actively participate in the program. To illustrate, Bradley suggests targeting individuals with significant social reach, such as bartenders, tattoo artists, waiters, and other local business employees who interact with numerous people daily. These individuals can act as ‘informants' who bridge the gap between the dealership and potential buyers. By offering higher referral fees, even on a temporary basis, dealerships can stimulate interest and increase the volume of qualified leads.     Through diversification in lead generation, strategic SEO use, local partnerships, and a robust referral network, independent dealerships like 144 Motors can navigate slow sales periods and reach their sales goals. By integrating these approaches, the potential for sustainable growth and market presence becomes more attainable, ensuring the dealership's long-term success. Engaging in continuous assessment and adaptation of these strategies will keep the dealership ahead in a competitive market, driving consistent customer traffic and sales.  

It's no secret that I'm a huge fan of marketing strategies that allow you to work smarter, not harder, and today's guest is sharing the low down on one of the most strategic strategies out there: SEO (search engine optimization). Just mentioning the term 'SEO' sparks fear and overwhelm for so many entrepreneurs, but it doesn't have to be complicated! In this episode, Abbey Oslin from the Duo Collective is simplifying SEO for online business owners and sharing how you can grow your brand organically without the overwhelm or paid ads.Duo Collective is a boutique organic marketing agency that specializes in search and design. Abbey Oslin and Courtney Petersen have been a Duo for over a decade, dating all the way back to their big agency days, before they ventured off on their own to help small business owners grow their brands. They are a one-part strategy and one-part creative team giving their clients everything they need to get found online without pouring money into paid ads.SHOW NOTES: jadeboyd.co/empowering-your-brand-through-organic-seo-with-abbey-oslin/ CONNECT WITH GUEST:Website: www.duocollective.comInstagram: @duocollectiveDuo On Air PodcastLINKS MENTIONED IN THIS EPISODE:Duo Collective BlogUnlock 4 Free Ways To Find SEO KeywordsSEO on Tap Course CONNECT WITH JADEWebsiteInstagramJoin My Email List LEVEL UP YOUR BUSINESS + PRODUCTIVITYOrganize your Business Digital CourseThe Business Edit™ Coaching ProgramFREE RESOURCESFREE Double your Profit While Working Less MasterclassFREE Task Batching WorkbookFREE Weekly Review ChecklistThe Business Minimalist Blueprint WorkbookThe Business Minimalist Podcast ArchiveMentioned in this episode:Download my...

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Raul Galera, the Partnerships Lead at Referral Candy. They discuss various topics related to e-commerce, including the use of AI in content generation, the challenges of rising ad costs, the importance of organic SEO and customer needs vs. wants, the upcoming Black Friday and Cyber Monday sales events, and the value of partnerships in e-commerce. Raul emphasizes the need for brands to have a clear post-purchase path for customers and highlights the benefits of co-selling and influencer marketing partnerships. He also plugs Referral Candy as a tool for brands to run referral programs and reward customer loyalty.TakeawaysAI is primarily being used in e-commerce for content generation, such as writing product descriptions and landing page content.The rise in ad costs is a major challenge for e-commerce brands, leading them to seek alternative customer acquisition methods.Organic SEO is an important channel for brands to target customers with high intent and retain them.Black Friday and Cyber Monday sales events are expected to be less discount-driven this year, with brands focusing on retaining customers and offering targeted deals.Partnerships, both in co-selling and influencer marketing, can be mutually beneficial for brands and help them reach new customers and increase sales.Referral programs are an effective way for brands to turn their customer base into their sales team and reward customer loyalty.

We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database. The discussion will revolve around the things necessary to drive leads using the three categories above. Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. ⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠ ⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on […] The post Eric Schwartzman on the Myth of Organic SEO appeared first on Marketing Over Coffee Marketing Podcast.

Inventory visibility online - a quick primer - What is SEO and Organic Search and what is SEM and paid search?When we work with merchants to help grow sales, we think about two high-level ideas concerning website traffic - Organic/SEO and Paid Search/SEMOrganic/SEO is working on the website's content in order to be an attractive option for a search engine to choose when someone searches for a particular topic. It's what the website does to draw in traffic.Quality contentWhat represents your business, people, products, services, and community…Active management of the websiteHomepage merchandising - well-maintained websites perform well and are easy to navigate/shopHow often? Hero, monthly. The entire homepage, consider seasonally. Catalog maintenance - at least monthly?Ancillary, off-site activityGoogle My Business, Social platformsPaid Search/SEM is, as the name suggests, paid for so that a business has a better opportunity than Organic search to win a high-intent shopperWe primarily work in Google AdsProduct and/or Awareness focusI said two but those two together end up producing a third hybrid opportunity - free shopping ads on GoogleMust have your data so setting up Google Merchant Center is required and providing Google with a compliant product data feed is also required - luckily, your Workstand website does this for you.You have no control over the products that show or where they show up - Google algorithms handle all of thatTech Tip: Enable Google ShoppingSettings > Marketing > Google ShoppingDeal with the beast that is Google Merchant Center or let us helpIf you're a current Workstand client with questions about your subscription, reach out to support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com and we'll gladly show you around.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.#email marketing #marketing #bikeshopwebsites #merchandising #bikeshoppointofsale

In this week's episode, Kate De Jong and Sam Morris are joined by Anthony Raspa from Dezign Digital, a Perth-based digital marketing agency. Together they explore the intricacies of digital marketing—a terrain familiar yet often challenging for Sam and Kate. This episode is a treasure trove of insights for anyone navigating the digital marketing landscape. Anthony Raspa shares invaluable tips and insider knowledge that are a must-know for every business owner. Whether you're a startup founder or a seasoned entrepreneur looking to refine your digital presence and generate leads and customers, there's something in here for you. Key Highlights:Anthony's Success Stories: A beacon of hope in the digital marketing landscape, Anthony Raspa shares success stories, including an impressive 11:1 return on investment for his client Born to Sing. Explore how he cracked the code and delivered tangible results, offering insights that can reshape your approach.Unique Challenges in Niche Markets: Navigating niches like the rural industry presents unique hurdles, especially in connecting with specific audiences like farmers. Organic SEO and Keyword Strategy: Uncover the pivotal role of organic SEO and effective keyword strategies in the digital marketing landscape. Choosing Between Facebook and Google Ads: The podcast guides you through the decision-making process of choosing between Facebook and Google Ads. Importance of Google Local and Google Search Rankings: Delve into the importance of securing a strong position in Google Local and Google Search rankings, essential for local businesses aiming to thrive in the digital space.Anthony's Four Pillars Approach: Explore the four pillars of digital marketing—Paid Advertising, Organic SEO, Content Marketing, and Social Media Marketing. Google Analytics Insights: Gain insights into the utilisation of tools like Google Analytics to track website performance. Learn how to analyse traffic sources, user devices, and lead conversion metrics for informed, data-driven decision-making. And so much more!Don't miss out on the chance to transform your business game! Click play now to unlock the secrets of successful digital marketing. Learn how to harness the power of social media, leverage paid advertising effectively, and discover the art of niche targeting. Join us on the Thriving Business Podcast as we equip you with the tools to not just survive but thrive in the dynamic world of online entrepreneurship.Stay Connected with Anthony Raspa: Website: https://dezigndigital.com/Instagram: https://www.instagram.com/dezigndigital/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility (https://www.foremostmedia.com/resources/blog/posts/2023-google-updates-what-to-expect-and-how-to-respond), drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help. Solutions for Drops in Rankings Join Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various SEO (https://www.foremostmedia.com/online-marketing/seo) tools to keeping up with your competition, we provide actionable insights to revive your SEO game. Learn about the crucial role of fresh content, backlinks, and the balance between organic SEO and pay-per-click advertising (https://www.foremostmedia.com/online-marketing/paid-advertising). Time Stamps: 0:00 Introduction 1:22 Use tools to dive into the data 2:43 Why rankings drop 4:52 Are your competitors outranking you? 6:18 The importance of backlinks 8:14 Content made with the right intentions 9:53 Pay-Per-Click & Infinite scroll 12:28 Farewell and outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

In today's episode, I speak to Krish Himmatramka, the founder of Do Amore, a direct-to-consumer startup that sells engagement rings with conflict-free diamonds. Each ring also funds water projects, which can be traced using GPS coordinates and photos that prove there's an actual impact.EPISODE HIGHLIGHTS[01:05] Krish's Journey[03:47] How the Water Project Happened[07:50] Approaching Do Amore with Traceability[11:56] Verifying source and responsibility of Diamonds/Gold[15:01] Outsourcing Lab Created Diamonds[16:14] Future for mined Diamonds[17:26] The Journey of a Diamond[22:07] Blockchain Tracking[25:17] Hardest lesson building the company[29:49] Acquiring first customers[32:15] Current playbook[34:52] Marketing and growth channels on Organic SEO[36:16] The Future of Do Amore[38:20] Way to change big companies[29:49] Acquiring first customers[32:15] Current playbook[34:52] Marketing and growth channels on Organic SEOKEY LESSONS & QUOTES"The hardest thing I learned is that social impact can only take you so far. To really succeed, you have to go beyond it." [25:23]"When you have so much passion for something, It's very easy to only care about that. But the thing is most of your consumers might not." [26:41]“We got our very first customers by doing things that we didn't expect to scale” [30:49]“My biggest lesson from starting as a company that had to be profitable was knowing that to really make the mission work, the economics of scale had to work.” [34:09]Never miss an episodeSupport the showSupport the show

Brandon has built and sold successful companies. He's also helped many other people build their own. He is an investor, entrepreneur, author, and teacher. He is known for his ability to keep things simple, while being very thorough at the same time when creating a business.Know Your PriorityBrandon is a really skilled business builder. Put simply he's good at building a business the right way. Whether it's identifying market opportunities, creating products, or keeping the books in order, he is on point.We talked a lot about building business of course. But we also talk about relationships, achieving our goals in life and how to deal with things that can get in the way.Cultivating meaningful relationships—be it with employees, clients, or other stakeholders—not only boosts the emotional intelligence quotient but also creates a reservoir of goodwill and trust that can be drawn upon during challenging times.When it comes down to success in any of these areas, quite frankly in life, it's all about knowing your priority and then focusing on that priority.If you become overly co-dependent on people you won't have a healthy relationship. So, the interesting thing we talke about was the counter intuitive need to focus on your self first in order to have positive relationships. Self Care FirstOne of the things that we talked about was how self care is not at all selfish. For business owners, it can be easy to have the stress and rigor of managing your venture to have a negative impact on your self-care, yet these two elements are crucial underpinnings for sustainable success.Self-care is not an indulgence but an investment that pays dividends in the form of improved decision-making, creativity, and resilience. A business owner in optimal physical and mental health is better equipped to steer the company effectively, make good decisions and inspire teams. Brandon shared how he's always had a commitment to exercise, bodybuilding and cycling from a young age. This is something that compounds, like interest, in a healthy way. The younger we start the better!If you don't take care of yourself first, you risk burnout. But you also won't be available for the relationships that matter most to you. And this never ends well. So the funny thing is, taking care of yourself. Your spiritual, mental, physical health. Is the first step to being able to take care of others.Build Business The Right WayBrandon shares a bunch of the businesses he has worked on. He tells us about the ones that succeeded, failed, and those in between. Often times the idea of “exiting” or selling your business can seem like a mystery. So it was fun hearing how he built and sold his online fishing business.We talked about the importance of content creation in today's entrepreneurial environment. How he got into content creation and the things learned along that journey. How To Build A Business Plan We got into a conversation that was an absolute masterclass for starting your own business. Brandon shared his tips for creating a plan that will work for you. It's created in a way that actually tests your ideas and keeps things organized so you either win, or learn.People often act like business plans are boring. But they shouldn't be. A business plan should be the overall story of a project within your company. This should be something you really enjoy making. It is the story about what your business does, why it will work and how.Quarterly, or at the very least twice a year, you should take some time to work on your business. Remove yourself from the day to day, review the plan and set goals that improve the different aspects of your business.Here are the key topics that Brandon shared:Know your elevator pitch. It's not about you. Keep it under 30 seconds. Allow it to tell the story of the problem and solution that creates value for people.What problem do you solve? In less than two minutes, describe what pain points are you trying to help your customer with? Fill in the blanks X, Y and Z. Person tries “X”. The pain they experience is “Y.” Existing solutions don't work because “Z”.What solutions do you provide? In less than two minutes, describe how your product, or service solves the problems in a simple to understand, or frictionless manner. Fill in the blanks Our solution helps you because it “A” “B” “C”. Example: Saves money, saves time and helps you connect with other creators quickly. It's not the product, it is how the product solves the problems.Describe and share your product. Customer story of using that product and how it works. Like giving a sample, how can you describe in a concise way what exactly the product is? Know all of the costs to produce every aspect of the product.Market opportunities. What is the overall market? What is the total addressable market? How specific and niche can you get at first to own a piece of the overall market? Get as fine tuned as you can to strategize to own your serviceable share of the market.Your business model. What is the supply chain, workflow that your product, or service goes through in your enterprise? How do you make money? B2B or B2C, or a combination of both. How do you create the offer, how do you get leads, how does the transaction occur, how do you fulfill the offer, how does customer service work and what feedback loop exists?Traction. What are the assets you currently posses to help the business build momentum? These areas can also be creating bottlenecks. Essentially what elements can you lean on and continue to grow that will give your business leverage? Organic SEO, influencers, sales, social media, affiliates, stores, newsletters, email lists. Set current goals for your first few months to improve your traction. This is where your KPI should come from. Get these ideas in a spreadsheet to track progress.Competition Slide. Use your competition as a learning tool, not to compare your business to theirs. How do they currently operate? How do they create traction? How do they market? How are they priced? What teams do they have? What tasks do they regularly complete to operate the business? Differentiate yourself from your competitors. How can you create your own category to own? What are the things you can focus on within your strategy to make yourself unique and serve your customers? Use a strategy to study such as SWOT Analysis, X/Y Axis, Blue Ocean, Category Design, etc. but don't obsess over your competitors.Barriers to entry. How can you achieve a moat between you and your competitors within the market. Overcome challenges that make it harder for your competitors to do. There are many ways to differentiate yourself and make sure that other people couldn't just copy you and succeed quickly within your market. Any form of content leverage, SEO owenership, IP, network, trade secrets, etc. Continue to set goals that tilt the odds in your favour.Financials. In less than two minutes, summarize your financial situation. The most important piece is cash flow. In terms of money, this includes your current balance sheet, sales, gross margin, expenses, earnings and net profit. In terms of marketing, or recurring revenue this includes social media, lead generation, conversions, subscribers, unsubscribers, upsells, churn rate, abandonment and returns. Of course this will evolve. But don't be scared about it. It should be fun to see how much money you can make. Don't make it complex. This can start on a napkin. But make sure you do it!As you can see from this recap of the things Brandon shared to help you create a successful business plan, it is simple, but extremely thorough and valuable.In his podcast, The EDGE with Brandon C White, he goes in more depth on these topics. Throughout an insanely valuable 16 part series he also tackles building your team, funding the business and 7 tips to get started right away.Memorable Quotes“If you build a good business that is profitable, growing and solves real problems, you don't have to shop it. Someone is going to come and try to buy it.”“If you're not dialed in yourself and you don't have an existing life, then codependency can lead to a lot of unhealthy things happening.”“I didn't even know what I was doing, but eventually at some point in that, I was like, oh, we can flip this and make a lot of money”“There's so many things I've tried that didn't work that I even forget them. The graveyard is long, but you just have to figure out quickly, are they going to make money?”“At the end of the day, you can make more money, Justin, but what you can never get back, and you realize this as you get older, is you can never get your time back.”Guest BioBrandon is an entrepreneur from California with two exits (so far). He has a lot of strikeouts, but learns every time. He is an angel investor, former venture capitalist, business coach and started this journey in marketing at America Online.As an internet pioneer, he founded Worldwide Angler, Inc which was recognized as the #1 social networking and e-commerce site for sport fisherman on the internet. It ended with a successful sale to a large social media company.Brandon is a family man, tremendous podcaster and avid fitness enthusiast. Be sure to check out his work because he has a lot of great educational material to help you succeed with your own business and life.FOLLOW BRANDONTwitter - @BrandonCWhiteLinkedIn - @BrandonWhiteInstagram - @BrandonCWhiteWebsite - https://brandoncwhite.com/FOLLOW JUSTIN (JustTries)Website - JustTriesHOMEInstagram - @JustTriesYouTube - Just TriesTwitter - @JustTries_Tiktok -  @justtriesPinterest - JustTriesFacebook - Just TriesCONNECT WITH JUST KEEP LEARNINGWebsite - JKLHOMEInstagram - @JustKeepLearning.CaTiktok -  @justkeeplearning.caFacebook - Just Keep LearningFree Group - JKL Goal Setting CommunityWe appreciate you being here! Be sure to leave the podcast, “Just Keep Learning” ratings and reviews because it will help people who need it be better able to find it. Also, if you want a shoutout, simply share an image of the episode, you listening, or your takeaways and share it @JustTries anywhere on social!

Lauren Gaggioli In this podcast we have a marvelous chat with Lauren Gaggioli, a solopreneur and digital marketing expert. Lauren delves into the intricacies of content creation and the time it takes to craft valuable content. She emphasizes the importance of quality over quantity, highlighting that her own journey in honing her craft has spanned over a decade. Lauren also underscores the need for thorough research to back your content, avoiding the "spaghetti at the walls" approach. While she's able to produce content quickly on some days, she acknowledges that creative flow can vary. Lauren's advice is to start moving in the direction of quality content creation, acknowledging that everyone's pace is different. Additionally, Lauren shares a recent success story with a blog post that took several months to gain traction on Google. She explains her layered approach to content marketing, starting with the blog post, then strategically adding elements like YouTube videos and social media promotion as the content gains momentum. For Lauren, everything begins with keyword research and crafting a well-optimized blog post. She illustrates how nurturing content over time can lead to increased organic search traffic. This insightful discussion offers practical tips on content creation, research, and SEO strategies that can benefit both solopreneurs and businesses with teams alike. For more about Lauren and her offerings please visit: https://laurengaggioli.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

What blog articles do I need to write to attract more customers? And what keywords should I include? What are the latest SEO hacks I should be applying when I'm creating content? If this sounds like you and your business, then we've got the answers for you in today's informative episode with someone who is on top of the SEO game. Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients.The day-to-day strategies based on Google's updates and constant changes make how we address SEO on websites a constant challenge. But if you zoom out, Google still wants you to get the answer that you came looking for, and so the fundamental principles of SEO remain the same. So, making good content hasn't changed how search engines view your work. This is the departure point for Keith as he elaborates on the importance of actually asking the paying customer what they're searching for so as to solve their problems, and then having channels (like email marketing) that you actually control.Appreciating that SEO is often the result of all the other good things that you're doing marketing-wise is articulated by Keith, with host Mark de Grasse weighing in on the importance of keeping a Lifetime Customer (seeing as acquiring one is likely to get more expensive). From backlinks to site speed, there's a plethora of practical SEO advice and insight in this search engine-friendly episode of The DigitalMarketer. Please join us.Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients. The Traffic Dojo scale SEO traffic For D2C healthcare brands with unlimited & reliable traffic! Visit The Traffic Dojo for a free 15-minute training video on how to attract tens (if not hundreds) of thousands of visitors every month — without buying Facebook ads, or building your own audience from scratch.Key Takeaways:01:22 Has SEO fundamentally changed?04:30 Asking the customer what they're searching for — and then building a mind map09:03 The importance of solving your customer's problems13:20 How Google's EEAT update has changed things recently19:00 What can a ‘smart spider' do to better understand our data? 26:43 The diversification of traffic (having channels you actually control)39:20 How SEO is the RESULT of all the other good things that you're doing 31:55 From backlinks to site speed: what still works? Connect with Keith Breseé:The Traffic Dojo - https://www.thetrafficdojo.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

What blog articles do I need to write to attract more customers? And what keywords should I include? What are the latest SEO hacks I should be applying when I'm creating content? If this sounds like you and your business, then we've got the answers for you in today's informative episode with someone who is on top of the SEO game. Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients.The day-to-day strategies based on Google's updates and constant changes make how we address SEO on websites a constant challenge. But if you zoom out, Google still wants you to get the answer that you came looking for, and so the fundamental principles of SEO remain the same. So, making good content hasn't changed how search engines view your work. This is the departure point for Keith as he elaborates on the importance of actually asking the paying customer what they're searching for so as to solve their problems, and then having channels (like email marketing) that you actually control.Appreciating that SEO is often the result of all the other good things that you're doing marketing-wise is articulated by Keith, with host Mark de Grasse weighing in on the importance of keeping a Lifetime Customer (seeing as acquiring one is likely to get more expensive). From backlinks to site speed, there's a plethora of practical SEO advice and insight in this search engine-friendly episode of The DigitalMarketer. Please join us.Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients. The Traffic Dojo scale SEO traffic For D2C healthcare brands with unlimited & reliable traffic! Visit The Traffic Dojo for a free 15-minute training video on how to attract tens (if not hundreds) of thousands of visitors every month — without buying Facebook ads, or building your own audience from scratch.Key Takeaways:01:22 Has SEO fundamentally changed?04:30 Asking the customer what they're searching for — and then building a mind map09:03 The importance of solving your customer's problems13:20 How Google's EEAT update has changed things recently19:00 What can a ‘smart spider' do to better understand our data? 26:43 The diversification of traffic (having channels you actually control)39:20 How SEO is the RESULT of all the other good things that you're doing 31:55 From backlinks to site speed: what still works? Connect with Keith Breseé:The Traffic Dojo - https://www.thetrafficdojo.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

How did Nate Muller's gym earn spots on three of our Top 10 leaderboards for sales in May 2023?Today, Nate shares his secrets for getting more leads, booking more free consultations, getting people to show for those meetings and closing sales. The best part: Green Lake Strength and Conditioning isn't using complex sales systems and gimmicks. Nate's got simple, clear systems in place, and they work like a charm. They're so simple that you can easily replicate them at your fitness business.Generating referrals and online reviews, offering convenient appointment slots, solving problems for prospective clients and tracking metrics—it's all simple. But most gym owners don't do this stuff, and their sales suffer. To boost your numbers today, check out this episode and then take action in your gym, studio or affiliate.Links"The Prescriptive Model"Book a CallGym Owners United1:44 - Organic SEO and referrals4:26 - Reviews10:38 - Nate's gym and ideal client13:58 - Key systems for increasing show rate16:17 - The sales process and measurable improvements21:24 - Training salespeople23:46 - Do this today

In this episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Elite's very own CMO, Tina Beck, for a detailed conversation tackling one of the most vital components of the digital marketing mix – Search Engine Optimization (SEO).Perspectives shared during the conversation include:*Why SEO needs to be considered a marketing fundamental in any branding strategy.*How to identify key client segments and use that intelligence to optimize content specifically catered to client interests.*The pros and cons of Organic SEO versus Pay-Per-Click Advertising.*The biggest mistakes that advisors are making right now with their online presence.*How SEO is an “Evergreen” marketing tool.Using terms and analysis that breaks the complicated topic of Search Engine Optimization down into a digestible format that we can all understand, Frank and Tina convey a direct message to advisors – that a strong online presence is essential to every practice and that tapping into the power of SEO is a must.If you would like to hear even more about the topic or are interested in learning more about Fractional CMO services, email tina@eliteconsultingpartners.com for more information.

In this episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Elite's very own CMO, Tina Beck, for a detailed conversation tackling one of the most vital components of the digital marketing mix – Search Engine Optimization (SEO).Perspectives shared during the conversation include:*Why SEO needs to be considered a marketing fundamental in any branding strategy.*How to identify key client segments and use that intelligence to optimize content specifically catered to client interests.*The pros and cons of Organic SEO versus Pay-Per-Click Advertising.*The biggest mistakes that advisors are making right now with their online presence.*How SEO is an “Evergreen” marketing tool.Using terms and analysis that breaks the complicated topic of Search Engine Optimization down into a digestible format that we can all understand, Frank and Tina convey a direct message to advisors – that a strong online presence is essential to every practice and that tapping into the power of SEO is a must.If you would like to hear even more about the topic or are interested in learning more about Fractional CMO services, email tina@eliteconsultingpartners.com for more information.

Local SEO or Organic SEO? What's the difference and which one should you be focused on? In this 7-minute bingeable marketing podcast episode we're diving in to answer all these SEO questions.  For more info go to: https://liquisdigital.com/episode102  

As an entrepreneur, you understand the importance of a good, user-friendly business website. It's the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating more traffic to your online site is a crucial part of growing your business.In this episode, co-hosts Nola Boea and Lori Vajda, share 13 super easy tips for driving traffic to your business website!Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How to properly optimize your website in 2023.What getting an increase in web traffic could mean for your customers and your bottom line.Thirteen high-impact tactics for driving more traffic to your business website.How to determine which tactics are best for your business.Key points Lori and Nola are sharing in this episode:(03:55:92) There are three major venues you, as a solopreneur or small business owner, can use for capturing prospective customers' attention and driving traffic to your website.(05:46:51) When it comes to creating content for your website, be the big truck or the sleek car that gets the attention. This is how you get past that clutter and rise above the noise(8:35:25) Let's say you still don't want to have a lot of time to write blog posts for your website. These tips can help you strategically refresh your website content.(11:23:90) Organic SEO (search engine optimization), when used strategically, can help drive website traffic, and with these tips, you can do it yourself.(19:05:60) Social media is an ideal tool for directing visitors to your website. It's also a perfect example of off-page SEO.Resources Sign up  for “News You Can Use” at Sticky Brand LabWordStream - Free SEO toolLongtail Keyword - Free tool - https://www.keyword.io/ You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

In this guide, I show how to add products and update them in Google Business. We do this, in order to make more progress in our keywords on the map in Google Business and also in the keywords in the search engine - For better SEO. The full guide on how to add products to your Google Business: https://itayverchik.com/add-products-to-your-google-business/ Join now the community of builders and promoters of the best websites in Israel completely free: https://www.facebook.com/groups/itayverchik/ --- Send in a voice message: https://anchor.fm/itay-verchik/message

In today's Daily SEO Tips video, I'm going to discuss my thoughts on hiring an SEO expert. If you have any SEO questions, make sure to watch one of my other videos for more SEO tips. If you thought this video was helpful, click that subscribe for more SEO tips. https://www.youtube.com/c/CaseysSEO https://caseysseo.com #seo #seotips #searchengineoptimization

As an online marketer, you may have been told that organic SEO is no longer needed and that all you need to do is invest in paid advertising. But is that really true? In this video, we dispel that myth and explore whether or not you still need organic SEO services to increase traffic to your website. If you have any SEO questions, make sure to watch one of my other videos for more SEO tips. If you thought this video was helpful, click that subscribe for more SEO tips. https://www.youtube.com/c/CaseysSEO https://caseysseo.com #seo #seotips #searchengineoptimization

Looking to reinforce your brand's presence online? OR Local Marketing (541-640-2481) will create for you an eye-catching website with appealing designs and also help you with organic SEO campaigns to improve visibility. Visit https://orlocalmarketing.com (https://orlocalmarketing.com) to get started.

In today's podcast, Julian Galindo, a Client Project Manager at Bobsled is hosting the new episode. He is joined by Matt Gallagher, a PPC Specialist at Bobsled.  Many brands are trying to get an edge on Amazon and stand out from the competition. To do this, there are all the Amazon programs like Amazon ads, Amazon Posts, and Prime Exclusive discounts. But there is also a vast “gray area” of tactics and tools that some sellers are using to get an advantage. Today we're going to discuss some of those tactics, and whether we think they are worthwhile pursuing. Make sure you tune in to find out more! Matt worked with various Amazon and ecommerce brands in a wide range of fields including Grocery, Personal Defense, and licensed merchandise. Previous experience in those roles has included PPC, Organic SEO, Operations, Project Management, and implementing other ”gray hat” tactics.

We chat with Andrew Holland about his career, from starting out in the police to moving into the world of SEO marketing Andrew talks us through how he made the move across to a very different industry. This is a brilliant example of how to change careers, Andrew put lots of work into learning all about marketing in his spare time building up the knowledge he would need to take the leap, Importantly Andrew didn't just read about it he actively applied his new skills for friends or small businesses for free until he was confident enough in his abilities to start charging. That then led onto a very successful career in the world of Organic SEO Marketing.Make sure to check out Andrew's book the Value of SEO avalible on Amazon. 

Welcome back to our regular Success With Soul Podcast series! Today I'm sharing a popular training I did a while ago called Six Systems for Six-Figure CEOs. In it, I go over the foundational pillars of successful entrepreneurs — and how they can allow you to earn money blogging in a way that's sustainable, reliable, and sane.    A lot of women think that there are two options when they start their own business: Either you choose your life/family and don't earn money blogging (I mean, not real money, anyway), or You choose your biz and work 24/7, sacrificing everything to make it happen If you've followed me for more than 15 minutes, you know I don't buy into either of these options. It's a false choice based on messed-up patriarchal models of success and entrepreneurship. I wanted to debunk the myth that you can only earn money blogging if you run yourself into the ground. So a while back, I created a webinar called The Six Systems of Six-Figure CEOs. I looked at the habits, priorities, and practices of entrepreneurs who are experiencing sustainable success in sane ways. That is: they have a whole life, and their business serves that life. Not the other way around. These are the systems I have built my own business on, and what I teach in the Success with Soul Incubator. I put everything together and shared what I have learned in this popular training, which I'm re-sharing for you all today!  What you'll learn in this episode: 6 pillars that distinguish abundant, healthy, sustainable success from burnout Why it's so so important to give your blog at least a year Real, practical strategies for dealing with oh-so-common Imposter Syndrome (no, you're not alone!) Organic SEO'd traffic, evergreen sales, and affiliate revenue: the holy trinity of passive income How to stop playing small — and how the Incubator can help Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode:  Check out the Success With Soul Incubator and apply here. To learn more about running your business to work with your natural cycles instead of against them, download our free Mindful Planning guide + printables. Download your vision board here.  Download ways to overcome Imposter Syndrome here.  The VIP training I mention in this recording: How to Scale to 50k Months — Without Live Launching, Social Media, or Paid Ads Follow me on Instagram @katekordsmeier   More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com

Looking for the best digital marketers in Saint George, UT? Call Blu Sizzle today (1-435-237-0072) for groundbreaking strategies that will get your business in front of the eyes of your target market! Learn more at https://blusizzle.com (https://blusizzle.com)

Bryan Clayton, Co-Founder and CEO of GreenPal, connects with Landon on how GreenPal came to fruition, Organic SEO, and the delegation of stewardship versus abdication. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine.    Bryan's entrepreneurial mindset started at a young age by being forced by his dad to go cut the neighbors yard. After this, he just ran with it. In a 15-year period, he took that one yard and created one of the largest landscape companies in Tennessee.    Bryan‘s interests and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit. GreenPal currently has over 100,000 active users who transact on their platform every single day.    Enjoy the show & Keep Striking!  ___ Connect with Spark To Fire | Facebook | Instagram | LinkedIn | TikTok | YouTube ___ This show is produced by Grindstone. Interested in starting a podcast? Visit grindstoneagency.com/podcasting to learn more.  

Manufacturing or Industrial Marketing on a BudgetWhat strategies work best to squeeze the most marketing success out of a small budget? What's your goal? Assess what you have available at the moment and where you want to really go. Break it down and plan out a timeline to reach smaller goals and assess how much of the budget will need to be spent and prepare to adapt for discrepancies. Success does not happen overnight; be aware it will take time and toil - and money - to reach there.Time is half the recipe, and it takes time in order to organically grow a brand. The other half is money. Speaking of money, what is a realistic budget to actually expect results from? $4-5K a month is a realistic budget to push out the brand. This should be split up into certain core areas; company website, social media presence, and content creation. The first core area is optimization. See what existing channels where your prospects are trafficking at the moment and make sure they are optimized. Measure the metrics and make sure that prospects are consuming content and then at some point converting. Focus on a user experience (UX) standpoint to see if your website is usable and clear to navigate with the right amount of call-to-actions and engaging content. Even if you were to start a successful advertising campaign, if it's all going to a poorly optimized website, it won't convert to good results.Organic SEO (search engine optimization) takes time to build up, so even if a website isn't fully optimized at the moment. By the time SEO efforts take full affect where your website is on the first page, a website should be all caught up. There are no shortcuts to optimizing SEO. Websites should include key organic SEO phrases to bring in the right traffic looking for the right solution to your site. Constant and consistent content is the backbone of all marketing campaigns and the second core area. A lot of hesitancy comes out of production quality and making sure every piece of content has a high production quality. With the tools available out there now, even phones have sufficient quality to bring out sufficient videos. If possible, use internal sources to create articles, videos, and posts to social media channels - it really is a critical point and should not be taken lightly. Time is money, and if taking charge of content creation is becoming too much to handle, hire the right people or agency to do it for you. Prove that you are the subject matter expert for your industry.The third core area is the distribution of content. Decide which platform is going to be the main host, and share it through multiple channels. For example, upload it to YouTube and then share the video through LinkedIn, your website, and other social media platforms. Keep putting out consistent video content that can benefit prospects, even if they don't sign up for your services immediately. Eventually some months or maybe even years down the road they will need yourservice and sign up, all because you've built trust through consistent and valuable content. On a small budget focus on these core issues. From there, advertising is more of an enhancement once your core foundation of optimization, content creation, and distribution are handled correctly.#industrialmarketing #manufacturingmarketing #marketingbudget __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsal...

In this video I interview Luke4Pres and we discuss the success he has had selling beats online through Google Search ads, and facebook retargeting ads, and the importance of music producers investing in their brand. We also talk about Organic SEO, Tik Toks enormous reach for music producers and we share frustrations over the YouTube algorithm.

Many roofing companies look at door-knocking as an obsolete strategy in 2022. However, at Roofing Webmasters, our position is that door-knocking is a helpful marketing strategy that contributes to other promotional efforts. In today's Roofing SEO Podcast, Nolen and Jason discuss the benefits of the door to door sales for roofing companies, along with the best door-to-door marketing tips and strategies to maximize your sales. Creating a Brand Creating a brand is the most beneficial thing for your roofing company. However, no single marketing action can accomplish this goal. Roofers that approach every marketing angle, from SEO to yard signs, will have the most powerful brand.  Door knocking is part of this series of tasks that helps you strengthen your brand. If your roofing company has a robust online presence, people are more likely to answer the door and are more likely to speak to you in person. Things have changed in recent years with COVID, so homeowners will be picky about who they answer the door for. Door knocking is more expensive than organic search traffic, but Google Ads, Facebook Ads, and every other marketing strategy you can think of in 2022. Organic SEO is the most inexpensive form of marketing, but that doesn't mean it's the only type of promotion you should pursue. The Benefits of Door-Knocking Door knocking presents several benefits to roofers. For starters, door-to-door sales allow roofing companies to introduce their brands on a more personal level.  In addition, the in-person interactions can lead to online benefits, including mentions on the popular neighborhood community platform Nextdoor. Let's take a look at some of the primary door knocking benefits: Brand Expansion By knocking on doors, you can expand your brand to new locations. Even if you only get one sale, you can ask to put a yard sign on the home, further enhancing your reputation.  Digital Marketing Even roofers without an online presence can benefit from door-knocking on a digital scale. Homeowners may mention your company on platforms like Nextdoor when they meet you in person. Personal Networking While digital marketing is a great way to generate leads, a personal networking venture can capture parts of the market that are unattainable digitally. You can't replace human interaction, even in 2022. Holistic Promotion If you are unfamiliar with holistic promotion, door knocking will help you learn its power. In addition, roofers with an online presence through SEO, Google Business Profile, and Google Ads will notice these ventures have even better results when combined with door-knocking. Industrial Knowledge Even introverted roofing owners who ultimately decide that door-knocking is not their strong suit can benefit from trying the method for a while. Going out and knocking on doors yourself will learn more about customers' needs and how you can manage the people you delegate to this task in the future. The Bottom Line for Roofing Door Knocking If you learn nothing else from this podcast, learn that door-to-door roofing sales still work in 2022 and can help your digital marketing. Of course, door knocking is not for everyone, but you can delegate these tasks to others in your company. Keep in mind that you must consider the local municipalities as they relate to door knocking to avoid legal issues. The post Roofer Door Knocking: Door to Door Marketing Tips (Podcast) appeared first on Roofing Webmasters.

I'm back! In this episode I go over my Black Friday Sale metrics and give a recap on how the campaign went. I also talk about some new concerns about YouTube in the Producer Type Beat community in regards to them demonetizing channels. Also we talk a little Organic SEO Marketing.

Whether we're agents, investors, or both, marketing should be a major component of our business strategy. The thing many of us struggle with is, where do we start?   How can we create the kind of marketing that consistently gets us great leads, and is it possible to do that without spending a ton of money? What does really good marketing look like, anyway?   In this episode, veteran Realtor and investor, Tyler Ford shares how he mastered the art of organic SEO.  "Content is king, and the more content you create, the better the results." -Tyler Ford     Three Things You'll Learn In This Episode   How to get great marketing on a budget Is it possible to compete with the big players in real estate who are spending up to $40k per month on marketing?   The #1 web page we should be working on to improve our online presence Outside of the homepage of our websites, where should we be putting most of our attention?   When to expect results from organic SEO Realistically speaking, how long should it take to start seeing a return on time?   Guest Bio:   Tyler Ford is an eXp agent and veteran real estate investor with more than 30 years of experience. With 80% of what he does being in the investing side, Tyler has created a unique hybrid business model that allows him to do half the volume as most agents, while being twice as profitable. Using organic SEO and evergreen marketing, Tyler generates enough leads to do 1-3 deals without spending a dime on direct mail, putting up bandit signs or chasing deals in the MLS. Once those leads come in, Tyler and his team will first try to buy properties, then pass on those they don't to agents on the team. The result? No lead goes unturned, and clients are served with multiple options in selling their homes.    To find out more, go to: http://www.TucsonHomesandLots.com https://www.tucsonhomesandlots.com/about/  https://www.linkedin.com/in/tylerqford/

In this episode of the B2B Content Corner podcast, Megan talks with Alex Price, Founder of 93digital, a leading UX, design and development digital agency working with marketers to build the websites that sit at the heart of their growth, and the community group FINITE, a global membership community for marketers in B2B tech, software & SaaS, about the importance of organic SEO for B2B SaaS companies. They discuss: * Stats taken from the 2021 B2B Marketing Trend Report & surprising findings * Why organic SEO is an opportunity many B2B brands miss out on * Common mistakes B2B companies make with SEO Never miss an episode by subscribing to B2B Content Corner on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts.

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In today's episode, we have Rob Cubbon with us who is going to share with you his story of entrepreneurship since 2004 and the changes he has made along the way to scale his business. You will also get to hear Rob talk about the early days of online courses before they were widely popular and how the landscape has changed over the years, why he recommends not putting all of your eggs in one basket when it comes to online business and the SEO strategies he uses for getting more traffic to your online course. Show Notes for This Episode Visit: https://onlinecourseigniter.com/9 Join Our Free Community: https://onlinecourseigniter.com/community

#30 - In episode 30, Azalee sits down with Mel Eberhart, creator of The Sea Is Dark, a web design and marketing company. Mel knew she wanted to work in web design from a very young age when she would sneak onto her parent's computer late at night. She eventually taught herself coding and SEO and worked for companies like Disney and NBC. Mel shares the best ways to promote your website through organic SEO, and offers advice on how to stay level-headed through the busy times of balancing work and life while being a single mom. PrettyAF Website Azalee Maslow's Website Book a free 1:1 1-hour brand coaching call with Azalee! The Sea Is Dark Website Connect with Mel on LinkedIn Dark Sea Art Prints on Etsy The Art and Design of Entrepreneurship - The Creativity Journey

Are you fed up with your roofing lead generation? It's a story we hear so many times at Roofing Webmasters: “I need leads, but I hate paying my company for them.” In our latest podcast, Jason and Nolen discuss the truth behind leads and where they ultimately originate. So if you've never considered how your lead-selling company works, be sure to listen in. Helpful Tips for Lead Generation: Don't forget: lead-selling services make local businesses compete for the same pool of leads. PPC campaigns offer better results than lead vendors, especially in tandem with local SEO! Organic SEO makes lead generation much more affordable for many roofing contractors. Always start your roofing SEO efforts by completing your Google My Business profile! Lead Generation: Feeding Business Have you ever met someone who only eats at fast-food restaurants? When they complain about the soaring costs of eating out, you want to point to the nearest grocery store and say, “Make it yourself!” While the process may take a bit of work, preparing your meals is ultimately much cheaper than dining out. That's just a fact of life! When it comes to online marketing, learning to feed yourself is just as important. Even so, thousands of roofing companies are stuck waiting for a third-party lead generation vendor to spoon-feed their business. All the while, those same vendors gather leads from the same sources that roofers should target independently. How Roofing Leads are Born Picture this: A laborer and a smooth-talking salesman walk next to an enormous freshwater river. On the bank of the water, the hard-working laborer notes the extreme heat and moans about how thirsty they've become on the walk. Then, as the two near the clean water supply, they happen upon a bucket set on the shoreline. The salesman walks up to the buck, dips it deep in the river, turns around to the laborer, and says, “For $20,000, I will give you a sip of this water.” This story sounds ridiculous, but it amply describes many roofing contractors and lead generation. Google delivers the most significant volume of roofing leads than any other digital source in the United States. The search engine craves trustworthy businesses to direct consumers and even provides free tools to simplify the process. In addition, because Google matches consumers with companies in their local community, the resulting lead quality is generally much better than other sources. Lead generation companies step in and create a gap between consumers browsing through Google Search and roofing companies hunting for customers. Instead of connecting interested homeowners and businesses directly to a single local contractor, they offer the same leads to multiple roofing companies within the same community. This “lead” may be a person who's simply looking for prices or bids, not a ready-to-buy individual to complicate matters further. Alternative Lead Sources Maybe you don't buy leads from another company. Perhaps you buy them from PPC campaigns off Google Ads or Facebook. These advertising venues aren't as cheap as they used to be, but they provide a dependable lead source. You also only pay for clicks, a very actionable source of business. While PPC offers plenty of opportunities to grow your business, it represents an equally dangerous source of lead generation addiction.  After all, these campaigns are relatively easy to manage and remarkably simple to track results. Moreover, even if a roofing company owner is too busy to run the campaigns themselves, dozens of digital marketing experts are willing to handle the load. That, of course, makes the endeavor even more expensive. What's the Solution? Generate the leads yourself! You know all those businesses sitting at the top of your local search results are there for a reason. Self-sustaining lead generation doesn't happen spontaneously. For example, those successful roofing contractors exercised the meager time, money, and effort necessary to win. Now they reap in the outstanding traffic and leads. You don't have to give up on purchasing leads or running campaigns all at once. Instead, simply start putting a little money each month into developing a long-term supply of clients. Your brand starts to earn greater recognition. Only your company enjoys each lead. The average lead is so much cheaper. The average lead is of much higher quality. If you're tired of paying out the nose for leads, or if you're curious about creating more growth for your roofing business, we'd love to help.  The post Roofing, Marketing, and the Truth About Leads (Podcast) appeared first on Roofing Webmasters.

Do you ever feel like things would be easier if digital marketing companies just lumped roofing SEO and PPC together? Unfortunately, they do, and it's a colossal disaster! Find out about subtle pricing scams, conflicts of interest, and shocking markups that will have you rethinking the idea of bundling. Jason and Nolen reveal all this, plus how to make sure you get your money's worth with digital marketing! Helpful Insights Into Roofing SEO: Make sure you get itemized billing for your marketing company's PPC spending! Bundling PPC and SEO for roofers could be a big mistake. Organic SEO leads tend to be much cheaper than those won with advertising. Enough Success to Get By How does your online marketing company make money? It's a simple but provocative question that we don't think about very often. Marketing firms make money by retaining clients. To do so, agencies must consistently provide evidence that their efforts produce a return for those businesses. That all changes when a company introduces the upfront, flat fee contract. In a way, a flat fee contract is the ultimate judge of a marketing firm's character. When they already have your money, will they continue working hard to produce results? Or will they coast along with just enough effort to get by? While some companies try their best no matter what pricing they offer, others practically abandon their projects until they have to show progress. The Familiar Marketing Lines So how can a roofing business wade through the crowd of dishonest marketing claims? It all starts with recognizing the red flags! So if you hear any of the following lines from a digital advertising firm, it's probably time to look elsewhere. “Noticeable results in organic SEO may take up to a year.” “You only need [insert service], and you'll start getting leads!” “For a couple of hundred bucks a month, we'll dramatically improve your website performance!” “SEO is just too complicated to explain. Trust us!” “SEO isn't worth the money. Only paid search works.” “Unfortunately, we can't show performance reports for our advertising campaigns.” “You'll share these leads with a small pool of roofers in your area.” The best digital marketing firms will always be happy to explain their process in a way you can understand. They don't claim unbelievable capabilities, nor do they trade their service for pennies. After all, you wouldn't trust a brand new roof that only costs you a hundred bucks! If you want a trustworthy marketing service that offers SEO for roofers, look for teams that provide measurable goals, believable time commitments, and justified costing reports. One Huge Conflict of Interests What happens when your marketing company bundles all of its services into one convenient package? You quickly lose sight of where the money goes! We've heard it countless times: a firm promises PPC and SEO for roofers in a bundle, but they only end up spending 50-70% of their budget! Here's another hard-hitting truth: A company that bundles organic & paid search has zero incentive to improve your SEO. PPC services offer a dependable stream of income for marketing companies. They can easily create primary campaigns in a short period and choose what keywords your business targets. Thanks to Google Ads and similar platforms, digital marketing teams can access reports that show campaign results without revealing how much they spent. That's how they get away with unbelievable budget markups. Your advertising company can then provide just enough leads to keep you hooked. A company that provides success in SEO, however, produces more sustainable growth for your business. For example, if an advertising company creates a highly optimized website that gives you cheap yet quality leads, why would you keep spending money on PPC? Unfortunately, that's why firms that bundle PPC and SEO for roofers almost always spend all their time on paid search and neglect the company website. We Break the Mold At Roofing Webmasters, we always keep our organic and paid services separate from each other. Our clients also pay month to month; no flat fee pricing! Different packages encourage accountability and drive us to continue providing measurable success in both categories. Not only do we provide highly effective paid search campaigns (which you receive full cost-reporting for), we produce unique custom websites that make sustained growth. Our roofing SEO customers continually rank phenomenally well in local search results, all while paying less than average for great leads. Don't let a dishonest marketing firm string you along without providing real growth for your business! Our team at Roofing Webmasters offers reliable, measurable results for your company.  The post Why Flat Fee Pricing Is Bad For You (Podcast) appeared first on Roofing Webmasters.

In a healthy roofing industry, it may seem wise to drop all of your low-dollar services in favor of more extensive profit services. Don't throw away that roof repair page just yet, though! Nolen and Jason discuss the current market and how contractors can protect their business during the recession with SEO for roofers. So if you've got concerns about the future of your roofing company, be sure to listen in carefully! Key Points to Listen For: Economic indicators point towards a potential recession in the next few years. Lower dollar services offer invaluable revenue during a recession. Few marketing activities will provide as dependable results as SEO for roofers. SEO For Roofers: Recession Preparations While there's no exact timeline predicted for the next recession (we're hoping for never), it pays to prepare your business against potential economic downturns. That's especially true for roofing contractors, who live and die by the whims of the housing market. We can easily predict what would happen for the average roofing professional in the event of a recession. The Traditional Slowing of the Roofing Industry: Phase #1: Home sales start to decline. Phase #2: The average homeowner grows stricter with their budget. Phase #3: Non-essential projects (i.e., roofing upgrades) slow dramatically. Phase #4: As budgets tighten, even more, homeowners wait longer for repairs. Phase #5: Underprepared contracting companies go out of business. Phase #6: The market starts to recover. It's a sad but recurring process that many roofing companies don't survive. Companies go into the stricter economic period unprepared for the surge in competition. While storm seasons and the odd hail market may provide relief, a company can't count on random storms. So what should your business do to prepare for the next recession? Start diving into SEO for roofers, and establish your presence online now! A year or two years from now could be too late to start preparing. Below, we'll explain why developing your organic search program currently could save you in the next few years. Reason #1: Saving a Lot of Money So business is booming, and for the first time in a while, you have some company cash saved up. That's where you come to a fork in the road. Do you spend the money on traditional marketing, paid search campaigns, or organic development? We'll explain in a bit why the typical advertising (including door knocking) might not work so well shortly. For now, we'll focus on PPC vs. Organic SEO! Pay-per-click campaigns offer more control and customization than ever before. For one, you can target the precise geographic radius that you want your ads to appear in. You can also refine your target audience on platforms like Google Ads and Facebook Ads. These solutions work so effectively that many roofing contractors forgo continued website development and double down on PPC. Focussing exclusively on PPC is generally a bad idea, but it could hurt your business even more during a recession. Why? Because ads cost money. Thanks to a healthy housing market, most roofers do well enough to avoid using paid ads (even when they shouldn't). However, when the housing market starts to dry up, businesses without an established organic presence flock to Google Ads and other ad platforms in desperation. The surge in competition leads to incredible spikes in costs-per-click (CPCs), which could quickly eat up your marketing budget! You could try to buy these leads from a lead selling company. If the numerous complaints we hear from roofing contractors are any indication, however, that's a sticky and expensive situation you'd be better off avoiding. So that leaves SEO for roofers. How Organic SEO Saves Money Ranking #1 in Google Search is a dream many contractors share, but it's not one many know how to pursue. The most effective SEO strategies begin with website optimization because most curious readers turn into actual leads. Once your roofing company website is up, running, and ranking up in Google local map results, however, you'll notice something unique: Organic search generates higher quality leads than PPC and is cheaper! While search engine optimization certainly takes a concentrated effort during website development and content marketing, you won't have to spend all your time managing the site. A well-crafted company portal will naturally generate leads with only moderate updates required every so often. Cheap, high-quality, and relatively easy leads. What's not to like? Reason #2: Maintaining a Broader Spectrum of Services In healthy roofing industries, homeowners call in for a variety of services. Unfortunately, with so much business to choose from, many contractors turn down low-dollar jobs to favor high-profit installations and replacements. At the Roofing Webmasters, we even have clients who think about taking off their “Roof Repair” pages so they can focus exclusively on installs. We strongly advise against that strategy, however, especially when it comes to recession markets. During recessions, installation numbers plummet to the point that mostly repair jobs remain. If only roof repair projects remain in the market, will contractors compete for those leads? You better believe it! Unfortunately, too many ride the wave of healthy-market projects without ever investing in their long-term online performance. Even a little effort here and there can reap huge dividends once your brand earns more experience online. What sort of activities can you complete now to become an established contractor? Complete your Google My Business listing. Optimize your company website pages with a diverse keyword strategy. Create profiles in BBB and other helpful citation sources. Ask for reviews consistently! Please. Even if you don't have the resources to create a fully optimized website, you can efficiently perform these actions without breaking the bank. If you complete the work now, you can reap the rewards down the road when other unprepared contractors (who neglected their SEO for roofers) are struggling for business. Make it easier to earn leads and reinforce your business against a likely recession; that's two birds hit with one stone. An SEO Company for Roofers At Roofing Webmasters, we support contractors from all around the United States. Our dedicated team of web designers, content writers, social media analysts, and strategists work together to deliver outstanding SEO for roofers. As a result, clients regularly enjoy front-page rankings, higher site traffic, and better quality leads. The post The Impending Recession for Roofers (Podcast) appeared first on Roofing Webmasters.

Brian Greenberg Brian Greenberg is a veteran in digital marketing, specializing in organic SEO. Today, he shares tips and strategies that are especially helpful to those who are experiencing some plateaus in business. “Organic SEO thins the field a little bit if you do it the right way.” – Brian Greenberg Increasing Conversions through SEO… The post Brian Greenberg How to Get Customers to Respond to Your Marketing | Ep. 240 appeared first on Bottleneck Distant Assistants.