Podcasts about marketing department

Eric Bradlow, Professor and Chair of the Marketing Department at the Wharton School and co-host of The Wharton Moneyball Postgame Podcast, explores the accelerating role of private equity in professional sports ownership, its potential move into college athletics, and the financial and fan-facing implications of these seismic shifts in the sports industry. Hosted on Acast. See acast.com/privacy for more information.

Kevin Werbach speaks with Eric Bradlow, Vice Dean of AI & Analytics at Wharton. Bradlow highlights the transformative impacts of AI from his perspective as an applied statistician and quantitative marketing expert. He describes the distinctive approach of Wharton's analytics program, and its recent evolution with the rise of AI. The conversation highlights the significance of legal and ethical responsibility within the AI field, and the genesis of the new Wharton Accountable AI Lab. Werbach and Bradlow then examine the role of academic institutions in shaping the future of AI, and how institutions like Wharton can lead the way in promoting accountability, learning and responsible AI deployment. Eric Bradlow is the Vice Dean of AI & Analytics at Wharton, Chair of the Marketing Department, and also a professor of Economics, Education, Statistics, and Data Science. His research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. In addition to publishing in a variety of top journals, he has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching Award and the Excellence in Teaching Award.  Episode Transcript Wharton AI & Analytics Initiative Eric Bradlow - Knowledge at Wharton   Want to learn more? ​​Engage live with Professor Werbach and other Wharton faculty experts in Wharton's new Strategies for Accountable AI online executive education program. It's perfect for managers, entrepreneurs, and advisors looking to harness AI's power while addressing its risks.  

AI is moving fast—faster than we think. In this episode, Casey Stanton discusses the three major AI shifts that are already reshaping the marketing landscape. He dives into deep research tools, AI-powered voice agents, and the game-changing ability of AI to move beyond automation into real decision-making. What does this mean for fractional CMOs? Bigger opportunities, bigger challenges, and a chance to stay ahead before the market catches up. If you're a marketing leader looking to secure your future, this episode is a must-listen. Here's what we talked about:    The rise of AI deep research and why it's a game-changer for marketers AI-driven voice agents and their impact on lead generation How AI is now training other AI models—what that means for businesses The implications of AI controlling computers (without APIs) Why marketing roles are shifting—and how fractional CMOs can future-proof their careers The importance of solving bigger problems and delegating everything except leadership

In this first “subset” edition of Stories from the Ridge,Executive Athletic Director Kenny Sholl discusses all things athletic at McCallie School. He is joined by Mark Wiedmer '76 of the Communications and Marketing Department for a lively give-and-take discussion of issues within the TSSAA (Tennessee Secondary School Athletic Association) as well as a review of the recent Dr. Pepper Classic and thoughts about the upcoming spring sports season.

In dieser Episode geht es um die internen Strukturen und Prozesse eines Unternehmens, die notwendig sind, um das eigene Business erfolgreich auf Amazon zu übertragen. Wie sollte eine Organisation aufgebaut sein und wer muss alles an einen Tisch geholt werden? Moritz Meyer und Florian Vette haben durch die Zusammenarbeit mit unterschiedlichen Marken und die Gespräche hier im Podcast, viele Einblicke in die Teamstrukturen und Prozesse von Konzernen, Mittelständlern und D2C Brands erhalten. In dieser Folge sprechen sie darüber, welche Positionen in einem Inhouse Amazon Team besetzt sein sollten. Sie erklären, warum Amazon sowohl im Marketing Department als auch im Sales richtig aufgehoben sein kann und wie wichtig die Zusammenarbeit von E-Commerce, Logistik, Customer Support, Finance, Controlling, Buchhaltung und Supply Chain ist. Wie sorge ich dafür, dass alle mit dem richtigen Mindset und einer klaren Zielvorstellung konfliktfrei zusammenarbeiten? Wer muss welches Amazon-Wissen haben, damit das gemeinsame Projekt Amazon effizient gesteuert wird? Wie integriere ich Agenturen und externe Dienstleister am besten in die bestehende Strukturen? Moritz und Florian teilen Best Practices von Top Marken wie Calvin Klein, Carlsberg, schleich, GROHE und Victorinox. Themen: Verantwortungen, Abteilungszugehörigkeit, Key-Account-Management, Business Analyse, Content Marketing, Performance Marketing, Logistik, FBM, FBA, Seller, Vendor, Prime, Finance, Controlling, Buchhaltung, Customer Support, Reviews & Fragen, Supply Chain, Workshop, Customer Journey, Analyse, Prozesse, Marketing, Branding, Content, Sales, Advertising, Deals, Monthly Business Review, Amazon Agentur, Amazon Dienstleister, Internationalisierung, Amazon PAN EU, PICS

Dr. Forrest Morgeson, Interim Chairperson of the Marketing Department, Associate Professor in the Department of Marketing at Michigan State University, and former Director of Research at the American Customer Satisfaction Index (ACSI). With over two decades of rigorous research and numerous publications in top marketing journals, Dr. Morgeson shares his deep insights into the cyclical relationship between customer satisfaction and the economy. Discover how economic fluctuations, global events, and energy prices intricately affect customer contentment, and why satisfaction decreased pre-COVID only to rebound post-pandemic. Dr. Morgeson provides a critical analysis of the Biden administration's efforts to enhance citizen satisfaction through executive orders, exploring the complexities that set governmental services apart from the private sector. Join the discussion on common misconceptions, the importance of correlating customer satisfaction with ROI, and the challenges businesses face in capturing accurate data on satisfaction and churn. Learn why optimizing, rather than maximizing, customer experience is key to outpacing competitors, and what strategies can improve satisfaction and earnings across different industries. Tune in as Dr. Morgeson shares practical advice for business leaders and reflects on his own career journey, providing valuable nuggets of wisdom for anyone interested in customer experience and satisfaction metrics. Don't miss this opportunity to gain expert knowledge from a leading authority in the field. Subscribe to the Delighted Customers Podcast on Apple, Spotify, and Amazon Music, and leave a five-star review to help us spread the word. New episodes drop every Thursday! For more information on the topics discussed, visit the Michigan State University's marketing department website.   Meet Dr. Morgeson Forrest V. Morgeson III is Associate Professor in the Department of Marketing, Eli Broad College of Business, Michigan State University. He also serves as the Co-Director of the Doctoral Program in Marketing. Dr. Morgeson teaches marketing management, marketing strategy, and marketing research courses to graduate students. Dr. Morgeson's past position was Director of Research at the American Customer Satisfaction Index (ACSI), where he managed ACSI's academic research and team of researchers, advanced statistical modeling and analysis, and the company's international projects and licensing program. Dr. Morgeson's research focuses on customer satisfaction and customer experience measurement and management. His work also explores the marketing-finance interface, the impact of political identity on consumer attitudes and behaviors, and the impact of information technology on customer service delivery (e-commerce and e-government). His highly cited research (4,349 citations on Google Scholar) has been published in the leading journals in marketing, including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of International Business Studies, Journal of the Academy of Marketing Science, Harvard Business Review, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of International Marketing, along with several publications in the leading journals in public administration and management. Dr. Morgeson has recently published two books: Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust (Palgrave Macmillan, 2014), and The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction (Palgrave Macmillan, 2020). In addition, over the past 20 years

In this episode, we kick off a three-part series diving into Kobo's global trends shaping the beauty and cosmetics industry for 2025! Over the course of the series, we'll dive into six key trends, and in this first episode, we focus on two: ‘Your Skin, Your Way' and ‘Sun Goes 360.' To break down each trend, we're joined by special guests, including Erin McGovern from Kobo's Marketing Department, who will offer an in-depth look at the two trends. We also feature special formula spotlights that align with each trend! For ‘Sun Goes 360,' Maria Garcia Alvarez from Kobo's UK Applications Lab walks us through KSL-564-EU 360 Light Shield SPF, a sunscreen offering protection from UV, HEV, and IR rays. For ‘Your Skin, Your Way,' Adriana Games from the Kobo US App Lab joins us to discuss the KFL-332B Ceramide Facial Moisturizer, a standout formula designed to nourish and protect the skin with liposome-encapsulated ceramides and other skin-loving ingredients. Tune in for this essential episode as we start to uncover the latest industry trends and the innovative formulations driving them. Don't miss it! Special thanks to Erin, Maria, and Adriana for sharing their expertise and insights into these exciting trends. Stay tuned for Part 2 that will be airing in January, where we'll dive into the two trends: ‘Brighten Your World' and ‘Modern Nostalgia'! Check out the links below to learn more about each formula mentioned and its ingredients! · KFL-564-EU 360 Light Shield SPF: https://www.koboproductsinc.com/formulations/KSL-564-EU.pdf · KFL-332B Ceramide Facial Moisturizer: https://www.koboproductsinc.com/formulations/KFL-332B.pdf     ABOUT US: Since 1987 Kobo has provided innovative, technology-based raw materials to the cosmetic industry. The product range includes Surface Treated Pigments, Microspheres, Suncare and Color Dispersions, Silicone Fluids, Specialties, Natural Ingredients, Effect Pigments, Boron Nitride and Delivery Systems. Kobo has five locations, USA (Corporate Headquarters), France, Japan, Brazil, and UK and is represented globally by independent agents. Learn more at: https://www.koboproductsinc.com

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

Food companies market their products in a great many ways. Connecting their brands and products to sports and major sporting events is one such way and is drawing a lot of attention now. The reason is that the Summer Olympics are underway, which trains attention on the relationship between the International Olympic Committee and its longest running sponsor. Coca Cola has been a sponsor of every Olympics since 1928. So, it's intuitively obvious why sponsorships would be important to the Olympics because They get lots of money in the door and it's reliable. It's been happening since 1928. But let's talk about why this relationship is so important to companies, Coca Cola in particular, and what the public health impact of that might be. Today's guest, Dr. Marie Bragg, has contributed some of the key studies on this topic. She is Assistant professor at the NYU Grossman School of Medicine, where she also serves as director of diversity initiatives. She holds an affiliate faculty appointment in the marketing department at the NYU Stern School of business; directs the NYU food environment and policy research coalition; and she's also a Food Leaders Fellow at the Aspen Institute. Interview Summary It's really nice to talk to you about this because it's an important issue and not a lot of science has been done on this over the years and you've contributed a lot of it. Let's talk about the issue of sports marketing and can you tell us a little bit more about what that is broadly and what's, what are some of the forms it takes? You just mentioned one of the main areas of sports marketing with sports sponsorships. And so that's where a company like Coca Cola partners with an organization like the Olympics. And really is paying for the rights to have that famous Coca Cola logo or its products to appear at sporting events or in commercials that are involving the Olympics. In terms of how much of it there is we know, for example, the world cup is one of the most watched sporting events in the world, along with things like the Olympics. The world cup, for example, has 5 million viewers. And so that's a lot of exposure for these brands, but it's not Sports sponsorship partnerships like that, there's athlete endorsements, and those dates back as far as to 1934, as one example, when baseball player Lou Gehrig first appeared on the box of Wheaties cereals. There's a special place that athletes have always had in our society, and I think it comes through with these sorts of partnerships. But if we fast forward to today, our lab has even seen these kinds of partnerships appear in video games. And so, Nintendo had M&M's a race car game a few years back, and NFL Madden, which is a popular video game even has things like the Snickers player of the game appear within the video game, just like real NFL games. What this means is that these pictures of brands and products are peppered throughout kids experiences when they're playing video games. And then finally, if, and probably for anyone who's, been in a supermarket, when there's a major sporting event going on, like the Super Bowl or March Madness, it appears on products too in supermarkets. It's peppered throughout our everyday experience in ways we might not always see or appreciate if we're not paying attention. Marie, I like to do sports trivia with some friends of mine, and you've just given me a great question about Lou Gehrig and the Wheaties box in the 1930s. So that's a nice benefit of this podcast. So aside from that, why sports? I mean, companies could attach themselves to lots of different things, but why did they choose sports and why is that such a valuable connection for them? One factor ties back into what we were saying about visibility. If there are millions of people watching a sport event, it means that there's a lot of time for brands to be able to have high visibility for whatever they're endorsing or sponsoring in that moment. On another level, I think on a deeper level, our society has a special relationship with sports and professional athletes. Professional athletes are their own sort of unique category of celebrities that people love to follow and admire. That means that when a brand associates themselves with a sports organization like the Olympics or a professional athlete, they're buying into a special idea of what it means to be cool, to be fun, and to feel good about to feel good about the brand because when people are watching sports, they're excited. If we think of other categories of life where there are maybe a high number of viewers to a specific televised event, like a presidential debate, that we don't see a lot of sponsorships around that. And maybe it doesn't evoke the same feelings that a sporting event does. I'm expecting that this kind of relationship or attachments or symbolism of the sponsorship of sports might be especially powerful for children. I know if you ask kids what they want to be when they grow up, a lot of them will say they want to be a baseball player or basketball player, football player, something like that. Does that make sense? I remember reading an article once that said, a dad was playing catch with his kid, and had spent all these hours with his kid working on pitching. And the dad made the point in the article, my kid doesn't want to grow up and be me as a baseball player. He wants to grow up and be ARod. And so, this idea that we can spend all the time that we want with our kids and they still hold these celebrity athletes on such a pedestal is something that I think ties into why this is valuable for companies. It's kids who are engaged in sports or attending sporting events who are the next generation of consumers for these products. If they can get the attention and the brand loyalty of these children early on in these positive, exciting environments, it helps them secure the next generation of purchasers. We'll talk about how important brand loyalty is in a minute, but let's talk about how valuable these connections are to the company. I guess one indication of that is how much a company like Coca Cola is willing to pay to be a sponsor of something like the Olympics. What kind of numbers do you know about in that context? The companies don't usually disclose the exact numbers, but in 2008, NPR published an article that estimated that Coca Cola spent about 70 million to sponsor the Beijing Olympics. If we think about it, that's stunning given sponsoring an event is just one part of their massive advertising machine. More recently the Wall Street Journal estimated that Coca-Cola and a really large dairy company in China partnered and spent a combined, estimated $2 billion with a B, $2 billion for a 12-year Olympic sponsorship deal that will run through 2032. It's really incredible to think about that as just one slice of what they're doing, but with such a massive amount of money attached to it. It really sort of begs the question what they are get out of it and what do they see as the value. I know there are branding opportunities, and again, we'll come back to that in a minute, but there's also sort of this goodwill part of it, isn't there. The Olympics are a great thing. No reason to question that. The fact that a company like Coca Cola would sponsor a good thing probably gives them a good company glow, doesn't it? My colleague Bridget Kelly in Australia did a study on this topic of sort of the glow that sponsorship produces. In her study, she showed that about 68 percent of kids in the sample could remember the sports sponsor and thought the sponsors were cool and generous. And they wanted to sort of pay back the favor by purchasing the products of that sponsor. There is something really special to to that relationship in the minds of kids. Wow. That's an impressive finding. So, speaking of findings, you've done some research on these sports sponsorships yourself. Can you tell us a little bit about what you've done and what you found? Some of our work in this area has documented how food and beverage companies associate themselves with sports on the sponsorship side. Athletes and supermarkets with product partnerships. And in one of our studies that tied into sports sponsorships, we looked at the 10 major sports organizations that had a lot of viewers. So, things like the NFL, the NBA, and then we wanted to categorize what kinds of groupings, the sponsors belonged to an automotive brand. Ford motors was one of the largest categories. But food wasn't very far behind. We saw about 19 percent of sponsors were associated with food and beverage brands, and it was for mostly unhealthy items. In the sports sponsorships, we're not. Seeing a lot of water being featured. It's a lot of sugary beverages you know, chips and things like that. We're not seeing much fresh fruit. And then when we did the same thing with athlete endorsements, one of the things that stood out about that study, which looked at a hundred athletes to get a sense of what are they endorsing and how healthy is this stuff and how much are people seeing it. The most striking finding for me from that study was that 93 percent of the beverages that were endorsed by professional athletes were sugary drinks. And we know that athletes need to drink a lot of water to sort of fuel themselves. And maybe sometimes they do need some sort of sports drinks for long workout days, but we saw a lot of sodas in the mix too and the other thing is that most kids don't need lots of sports drinks in their diet, but that's what is sort of being promoted through these through these endorsements, and so that really stood out to me about that study. We also in a couple of these studies found that young people are often seeing more ads for this than adults. It's not even though it may be sort of targeting general audiences. A lot of times young people are really seeing a lot of these, including the forms of ads that pop up on YouTube because we know kids are really into social media. It's really across the board of all of our research. We find mostly unhealthy products being promoted through these partnerships with sports. I remember back over the years that this issue comes up in the press occasionally and athletes get called out, specific athletes will sometimes get called out for promoting these kinds of foods. And, and I remember there being a couple of cases, although I don't remember the names of the athletes involved, where they've refused to do this kind of thing and they've made public statements about that. What's your recollection about that? We were really excited one time with our athlete endorsement study that came out a couple of years later. Brita water filters issued a press release and I remember getting a lot of messages about it telling me to go and look at what was posted online. Brita had cited our study that most beverages promoted by athletes are sugary beverages. And that's why we're so excited to partner with Steph Curry to promote Brita water filters. I framed that press release and shared it with all our team members who worked on those projects because it was an example of choosing a healthy beverage over some of these sugary drinks that are so commonly promoted. So maybe there will come a day when LeBron James or athletes like that start advertising cucumbers or radishes or something. And I wish cucumber producers had the same budgets as these sugary drink brands because it's really hard for some of the healthy stuff to compete with some of these major fast food and sugary drink companies. For sure. Let's talk about the issue of branding, why a company like Coca Cola wants its brand image, that famous Coke logo out there in front of as many eyes as possible. Give me just a minute if you will. And I'd like to describe something that I've heard. Sort of observed over the years. It's my anecdotal impression that if you ask random people, are you a Coke or a Pepsi person? You'll get an immediate and definitive response. People know whether they're a Coke or a Pepsi person. But if you do research, you find that people can't very often tell the difference between Coke and Pepsi. And, going back as, as long as 1949, there are scientists who have done these kinds of studies on whether consumers can distinguish those two beverages, doing blind taste tests. A typical finding is that people aren't any more accurate than chance. And there was a fascinating brain scan study done much more recently, of course. When Coke and Pepsi were given to people and they didn't know which they were receiving, the brain scan showed similar brain activity for the two beverages, again, suggesting that people can't distinguish the difference. But when people knew they were drinking either Coke or Pepsi, there was a brain activity advantage. For Coca Cola, which of course is all about more marketing, bigger company, that kind of thing, I'm assuming. So based on this, it looked like Coke hadn't won the taste war, but the branding war. So why in the heck would people feel so strongly that they can tell the difference between these beverages when they probably can't? Now my own two-bit theory on this is that no one wants to feel like they're a pawn of marketing. So, it'd be hard to admit that they favor one brand over another because then they would feel manipulated. They must believe in their own minds there's an objective difference. My theorizing aside, tell us about the power of a brand as opposed to a product and how the Olympics is such a golden opportunity for the Coca Cola brand. When we think about a brand, it's really a combination of feelings, ideas, and the emotions that we tie into what it means to be part of that brand. And as people, and especially as young people, for let's say teenagers, they're in an identity development stage where it's important for them to be adopting brands that are important to them, in part to distinguish themselves from their parents, to fit in with peers, and to start to have a sense of who they are as a person. And one of the ways to do that is to associate with what you like for music, but another piece is brand. So, are you a Coca Cola or a Pepsi person? A Nike or Adidas person. That comes with all sorts of adjectives about what it means to be on one side or the other. When we think about Coca Cola as a brand linking up with the Olympics, it's an opportunity to potentially borrow, not only get their brand out there, but potentially borrow from the brand of the Olympics as well. In our field, there's something called brand image transfer. This is the idea that when two companies or organizations partner together, the brand feelings we have about one might bleed over into the other and vice versa. It's one of the things that's always fascinated me about this topic, and I'd love to hear your thoughts on it too, is this idea that the sports may have a sort of health piece to their brand identity. So, the Olympics have people at the peak of their, their sport. And my question has always been, what does that do to the way people feel about Coke in terms of its healthfulness? And is there some brand image transfer that's happening back and forth that's particularly beneficial for Coca Cola because of the health component? You reminded me of something. Tell me if you think this is an interesting parallel. When I was a boy in public high school growing up in Indiana, I don't think there were any soft drink machines in my school, maybe one in the teacher's lounge or something that I never saw, of course, but there wasn't much. And then when my son, many decades later, was a student in a school, public high school in Connecticut, he and I walked around the school and counted the number of soft drink machines, and he was of course embarrassed to be walking around the school with his dad. But aside from that, I think we found something like 13 or 14 or 15 machines. I don't remember the exact number, but it was striking. And I've heard people speculate that the companies don't care that much about what's being sold in those machines because. It's not a huge profit center for them and they must split the profits with the school somehow, but it's all about the branding. And even the students who aren't buying anything from the machines walk past them probably many times a day. So, what's getting imprinted doesn't have much to do potentially with. A specific type of product, but it's just that company's main image. Does that make sense? And why those school sponsorships have been so important? It does, and it's really, there's really an emphasis on wanting a sort of 360 level of involvement in young people's lives because if a brand can get themselves in front of kids at school, at a sporting event, in a movie, in a video game, on social media, they're immersing themselves in a way that allows the brand to keep itself top of mind. And that's what starts to get people to be aware of it, build brand loyalty, reach for the product because it's, they, with so many ads, the ads are all competing for attention but being immersed in schools is just one aspect of that idea of having involvement in as many areas of kids' lives as possible. I think in addition to all the machines, there were tables outside that had. Coca Cola umbrellas, and then the football stadium had a scoreboard that had Coca Cola that featured prominently on it. It was like complete corporate capture. It was amazing how many exposures the typical student in that high school in Brantford, Connecticut would have had. And that's just in school. I mean, think about all the other things added to that. That's amazing, isn't it? One of the things that interested me about this work was because when I played soccer and ran cross country and track as a kid, everything. There were so many instances where everything was sponsored. There were so many instances where unhealthy food products were linked with sport. So, we were the Snicker state champions of the state of Florida for soccer. I was a Wendy's high school nominee, not a winner. Let's be clear. And every brand. I have so many patches at home with fast food or sugary drink logos on them, right alongside. And then probably not coincidentally, I remember when I was a young kid, and we were painting a piece of wood in the backyard. And I drew the Coca Cola logo with a soccer ball and a basketball next to it. Looking back, first, what an odd kid I must have been to draw Coca Cola's logo, but to your point, I was really immersed in it and Coke was top of mind. The kind of sports sponsorships that you talked about being exposed to when you were young. That kind of thing's happening outside the U.S. a lot too, isn't it? It is. So, the sports sponsorship outside the U.S. – one of the big ones that comes to mind if McDonald's sponsorship of the World Cup. We see a lot of international presence with brands, whether it's through social media, and the way they sort of take local culture and tailor it to sports marketing. I remember being on a trip to Trinidad with my family. My mom's family is from Trinidad. And there was a Coca Cola bottling plant, I think it was. And alongside the perimeter was a painted fence and it had the Coca Cola logo and the Trinny flag and then a painting of a soccer ball and steel drums. So, there was this infusion of the culture alongside the Coca Cola logo. And that really, I think, accelerated my interest in understanding how these brands are capitalizing on the good feelings that people have towards their own culture. It can be challenging to do anything about this and challenging, especially you regulate advertising in the U.S. because of protections provided for commercial speech through the first amendment. What can be done about the ads promoted through these unhealthy sports sponsorships? One of the things I think we need more research on is the extent to which these kinds of ads might be contributing to a sort of misunderstanding about the health profiles of products. And so, I think that would help us better understand for kids, do they start to really think that some of these sugary drink products are healthier than water, for example. That's just a random example but I think that will help us understand what's at stake when it comes to the impression that it's making on young people. And there's a little bit of work in this area, but more is needed. And then I think too about how as a society, there's policy regulations to it too, but that's very hard to do because of commercial speech protections. I will say one of our colleagues Nick Freudenberg has talked about how we should have an open mind with whether there's a possibility to move the needle on commercial speech protections. And so that's something I'd love to keep exploring with people on what that could look like it, and if it was possible to any extent. And then the other thing that's always been on my mind is the idea that for some products being associated with and became a public relations liability. If we think about the way professional athletes used to endorse tobacco products and would be standing in their uniform with a cigarette in their mouth. Then that sort of became uncool. Not good for their brand. Not good for their look, and they moved away from it. Will the same thing happen to sugary drinks and junk food partnerships. And I think sometimes we see glimmers of that. There was the famous video, years ago after a soccer game, when one of the world's most famous soccer players pushed away a sugary beverage and said agua in response. And it affected the market shares at that moment. I think there are instances like that, that we can think about in terms of getting some momentum behind the way athletes themselves identify with these products. In that context, do you think parents could be an important advocacy voice? Let's just say that parents rose up and said to the local high school, we don't want Coca Cola stuff blasted all over our school. And they're pushing that. Coca Cola retains the right, because of the First Amendment to market its products, but local schools would have the right not to sign contracts and therefore deprive the company of those kind of marketing opportunities. Do you think parents might ever feel mobilized enough incensed enough to do something like that? I think parents are a key factor in this issue of sports marketing to kids because companies care a lot about what parents think. Even though kids have a ton of pester power, where they nag their parents to purchase things, parents are also in many cases, especially for young kids, the gatekeepers of all these purchases. Companies know not to make parents too angry about something because of the risk of not purchasing their products. I think if parents got vocal about it, whether it's on social media or by getting involved in petitions that might be going around that's one way to get companies to start paying attention to these things because I think it getting them out of schools, for example, seems to me to be a common sense start to it and but many parents might not be thinking of this in the way, that how deeply it might be affecting their diet, their kids diets. Bio Dr. Marie Bragg is an Assistant Professor at the NYU Grossman School of Medicine where she also serves as the Director of Diversity Initiatives. She holds an affiliate faculty appointment in the Marketing Department at the NYU Stern School of Business, and directs the NYU Food Environment and Policy Research Coalition, which includes 56 faculty who study food and sustainability across 14 departments in 8 schools at NYU. Dr. Bragg's research examines unhealthy food marketing practices that target youth and communities of color. Her current NIH-funded grants assess how advertising on social media affects the preferences and food choices of adolescents. Dr. Bragg is a Food Leaders Fellow at the Aspen Institute, and has testified on three public policies in New York City that aimed to create a healthier food environment. Since 2008, she has mentored more than 100 students, postdoctoral fellows, and junior faculty members. Dr. Bragg earned her PhD in clinical psychology from Yale University.

John Fisher, Senior Lecturer in the Marketing Department of Boston College's Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO. 

Send us a Text Message.Join the Club!Ever feel like you're a one-person army in the marketing world, trying to do it all? Well, gear up for a tactical masterclass in lean marketing that's about to change the game for B2B service businesses. I'm your host, the lean marketing guru and voice behind the Tiny Marketing Show, ready to share my secret blueprint for success. We'll navigate through selecting that one dream client, perfecting a signature offer, and honing in on one social media channel to amplify your presence. Plus, I'll reveal how to create resonant content that speaks directly to your client's deepest needs, all with the savvy use of AI tools like ChatGPT.It's like finding the golden ticket to Willy Wonka's factory, but for marketing strategy. Join the circle of trust as we discuss building a community that hangs onto your every word on social media, and learn my 4C method to content creation that cuts through the noise without taking up all your time. Discover how 'Gateway Offers' can be your best friend, enticing potential clients and opening doors you didn't even know existed. Balancing life as a founder, marketer, or even a multitasking parent? These insights are designed to slot right into your bustling schedule, transforming your daily grind into a lean, mean selling machine.This membership is for B2B service founders struggling to market their businesses sustainably. We will help you build and maintain a lean marketing engine that helps you build authority and visibility with your dream clients, making it easy to increase your pipeline without burning out. Build your lean marketing engine and the systems to make it so damn easy for you to keep it up without a team or big budget. Apply for the Club.Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletter

So what does Cohesion have to do with marketing? I am so glad you asked! Lots!In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success.We dive deep into the challenges and triumphs in crafting a high-performing business through the lens of alignment and cohesion. We tackle head-on the issues that rapidly growing companies often face—like siloed departments and conflicting objectives—providing practical advice for leadership to keep the ship sailing smoothly. Hearing from Zora offers a unique perspective on maintaining unity and purpose.Whether you're a budding entrepreneur or a seasoned executive, the conversation is a treasure trove of actionable insights that can reshape the way you think about and implement brand strategy. As Australia's leading Alignment, Communication and Brand Strategist, Zora teaches and advises Executive and Senior leaders to unlock the value in their people, brands and organisations to build high-performing organisations that deliver positive impact and strategic outcomes.she's been in the business of strategic alignment all her life. her family immigrated three times before she was 13, so she was always the ‘odd one out'. It's impossible to thrive when you don't know the language, lack awareness of cultural norms, and question your own identity and value in a place - and it's no different in organisations. This experience forged courage, resourcefulness, and intuition, setting her up for success in guiding governance, coaching leaders, and uniting teams in enabling alignment.In her early career as a strategic adviser in agency, brand, and communication, she was frustrated seeing gaps and missed opportunities at the leadership level that hampered work due to misalignment.This inspired her global-first study with Wayne Aspland, examining alignment, leadership, and communications, and she's never looked back.Combining an award-winning career with vast commercial and board director experience and her alignment methodology, she now guides clients to optimise simplicity, process, and team contribution. The outcomes are stronger leadership and cultures, clarity, and organisations aligned to purpose and strategy.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

This episode is NSFW. Orby loses his fucking shit over not being invited to Sterns John Wick Media release party.

Guest: Shea Kane and Jason Henke   Guest Bio: After transitioning from a career in teaching, Shea Kane worked with Borders Group as a Merchandising Director for nearly a decade. She joined the DIRECTPAY team as head of their Marketing Department and navigated the company through a rebranding in 2013. Shea has helped create a culture within the organization focused on an aligned mission: to not only provide business owners with seamless payment processing - but also free education and networking opportunities within their robust membership community. Her goal is to share how and why DIRECTPAY is the gold standard for credit card acceptance and teach members how to strategically use the tools and features of their account to ensure the growth and sustainability of their business. Jay Henke has been with DirectPay for 5 years as a Relationship Manager ensuring new members are set up with optimized rates and are ready to use all the features of their payment system. His knowledge and experience have seen business owners from start-up to 6 figures and beyond. Business owners value Jay's relationship-driven approach to accepting credit cards – including free advice and education, partnership opportunities and one-on-one, accessible support.   Guest Links: You've closed the sale – now it's time to get paid. The transaction should be seamless and hassle-free for you and your customers. Rest assured your money gets where it belongs with the payment processor who gets to know your business – DirectPay. You can accept credit cards anytime, anywhere with their professional system and receive personalized customer service. Their team specializes in putting your business on auto-pilot so you're making sales 24/7 with a simple, secure checkout experience.   A Complimentary Customer Journey Session     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

Zhang Ying's team's new product will be launched next quarter. She hopes that the Marketing Department can help her promote it more. Lin Meng, the head of the Marketing Department, said that it's no problem, as she and Zhang Ying have been partners for a long time.Join other motivated learners on your Chinese learning journey with maayot. Receive a daily Chinese reading in Mandarin Chinese in your inbox. Full text in Chinese, daily quiz to test your understanding, one-click dictionary, new words, etc.Got a question or comment? Reach out to us at contact[at]maayot.com

Episode 349 - Kerry Kriseman - Accidental First Lady - On the Front Lines (and Behind the Scenes) of Local PoliticsHello, and thank you for visiting. I'm a St. Petersburg native, and a graduate of University of South Florida (Go Bulls!) with a B.A. in Mass Communications/Broadcasting. I'm also a former political spouse.After years of being asked, “How do you do this?” I decided to tell my story of political spouse life with Accidental First Lady: On the Front Lines (and Behind the Scenes) of Local Politics.Since publishing my book, I've had the honor of helping others start their author journeys. I've taught memoir writing with Keep St. Pete Lit, and next year, I'll teach a 4-part memoir class at the Osher Lifelong Learning Institute at Eckerd College. To reach aspiring writers everywhere, I'm designing an online class: Memoir Magic: Crafting, Publishing, and Promoting Your Life Story. I'd love to add you to my Founders Group of students.  About the authorKerry Kriseman is a St. Petersburg native. She is a graduate of the University of South Florida with a B.A. in Mass Communications/Broadcasting. Kerry worked in print media for the St. Petersburg Times (now Tampa Bay Times) in various positions in the Newsroom and Marketing Department from 1988 to 1998. She has been the Public Relations Manager for Creative Clay, a St. Petersburg, Fla., non-profit since 2008.Kerry is the author of Accidental First Lady: On the Front Lines and Behind the Scenes of Local Politics, published by St. Petersburg Press. The memoir recounts her 22 years as a political spouse to her lawyer-turned-politician husband, Rick Kriseman, St. Petersburg Mayor from 2014-2022. Political life afforded Kerry remarkable travel experiences, such as travel to Morocco, Scotland, and Qatar. However, she also finds her hometown of St. Pete engaging, with its world-class museums, local arts districts, diversity, and vibrant neighborhoods. Equally as enjoyable as travel are Kerry's passions: dogs (her own Labradors and the guide dog puppies they raise), volunteering in several capacities, enjoying wine, trying new recipes, and challenging her baking skills with her new Kitchen Aid stand mixer. https://www.kerrykriseman.com/Finally a podcast app just for kids! KidsPod is founded on a simple idea:Every kid should have access to the power of audio.https://kidspod.app/Support the showhttps://livingthenextchapter.com/Want to support the show and get bonus content?https://www.buzzsprout.com/1927756/subscribe

The Civil War marketing department is part of a long tradition of media and politicians creating panic and division in society and then monetizing it via movies, books and protest songs about it. Make this summer a failure for those who invest in our divisions. The American way is a free way of choosing your own way, so get going.

we saddle up to the microphones for a quick wednesday podcast, getting ready to get out there and ready to fish. april is the next month, time to start getting the gear out of the closets and re-filling the boxes. eldredge bros open house and the fly fishing film fest wrap up march and toss us into an amazing spring fishing season. tight lines! be a friend tell a friend! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garrett-hutchins/message

"Internships are designed to educate you on technical skills, and industry skills as well as develop you as a professional, which can't be done without trial and error.” In Season 3, Episode 4 of the Marketing Department, Ali Panditrao speaks with two marketing professionals—Molly Andrade and Austin Whittle—about how their successful internships prepared them for the AEC workforce today. #smpsny #smps #themarketingdepartmentpodcast #AEC #values #career #internship #intern ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.   To find out more, check out our SMPS NY Chapter site: ⁠⁠⁠⁠https://smpsny.org/ https://podcasters.spotify.com/pod/show/the-marketing-department

Matthew Maroon, the Marketing Department chair at BYU-Idaho, shares the story of how one small prayer led to a lifetime of blessings. You can read the article here! https://www.byui.edu/radio/campus-news/how-one-mans-prayer-changed-his-life-forever

We like to help Aspiring Leaders grow in the Profession and today we add Abby Kane to our Wednesday Wisdom Team. Abby is a current Student Athlete for Mercyhurst University who also works in their Sports Media and Marketing Department. She shares some of her experience so far on this episode of The Educational AD Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/educational-ad-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/educational-ad-podcast/support

Stevens Roundtable: Improving Safety and Embracing Technology at Stevens Transport Ken Resta, Sr. Director of Safety at Stevens Transport highlights the increasing demand for hazmat load transportation and discusses incentives for drivers to add hazmat endorsements to their licenses. She also walks through the process of obtaining these endorsements, emphasizing support from Stevens to drivers navigating this addition. Furthermore, the conversation touches on important administrative updates, such as the integration of digital permit access and payroll statement improvements within the Workday platform, demonstrating Stevens Transport's commitment to embracing technology for driver For DOT physicals, drivers need to be proactive, monitoring their medical card expiration and coordinating with their driver managers to schedule physicals in advance, potentially at approved over-the-road clinics within the Exam VIP network Ken Resta's LinkedIn: https://www.linkedin.com/in/kenneth-resta-cds-b462b353/ Stevens Family Spotlight: Paula Evans, Marketing Department Paula Evans is the newest addition to the Stevens Transport family, bringing her unique energy and expertise to the Marketing Department. As self-described "catch all octopus," Paula's role involves catching the metaphorical confetti in marketing, an allusion to her multifaceted and dynamic responsibilities. Her passion for marketing and media shines through as she talks about her plans to enhance and elevate existing strategies within the department. Prior to joining Stevens Transport, Paula has built a reputation as a professional capable of grabbing attention and retaining engagement, skills she plans on employing to not only grow the company's presence but also reinforce and nourish the existing connections. Paula Evans LinkedIn: https://www.linkedin.com/in/paula-evans-740660/ Safety Tip of the Week - Winter Driving Loss of Control From Stevens Safety Supervisor, Terrence D. Burgess, this week we are going over loss of control Accidents.  Driver Spotlight: Anthony Ejenihu Anthony Ejenihu shares the journey he took from Nigeria to the United States, finding purpose and fulfillment as a truck driver with Stevens Transport. Over the last seven years, Anthony reached the incredible milestone of one million miles and reflects on both his initial doubts and eventual embrace of the Stevens family and safety culture.  See the video here: https://www.youtube.com/watch?v=Tklfv7EksdU Paragon Leasing -  Meet Dakota: The Technician of the Year at Stevens Transport Dakota is Paragon Leasing's esteemed Technician of the Year, recognized for his outstanding work ethic and dedication to perfection. Despite having been with the company for just a year and ten months, Dakota has made a significant impact within the Stevens and Paragon family-operated team. Working under the management of Gabe Rosenthal, the wash bay manager and part of the Aaron family, Dakota has thrived in an environment that demands excellence and ceaseless effort. His role involves the meticulous upkeep of the company's fleet, ensuring each truck reflects the prestigious Stevens brand image. Tip of the Steven's Cap: Stevens Newest Million Miler! We extend our heartfelt congratulations to Asuquo Antia, an OTR truck driver trainer, for achieving the remarkable milestone of driving one million miles in his distinguished trucking career. To start your million-mile journey, click the link in our bio and apply now! Pilot/Flying J Rewards App: https://pilotflyingj.com/rewards For questions on whether you meet our driver qualifications, please call our Recruiting Department at 1-800-333-8595 or visit: www.stevenstransport.com/drivers/ Become a Driver for Stevens TransportFor questions on whether you meet our driver qualifications, please call our Recruiting Department at 1-800-333-8595 or visit: www.stevenstransport.com/drivers/ Stevens Transport 9757 Military Parkway, Dallas, TX 75227 http://www.stevenstransport.com/ http://www.becomeadriver.com/ Driver Recruiting: 1-800-333-8595.  Apply Here: https://intelliapp2.driverapponline.com Paragon Leasing Technician Careers: https://www.stevenstransport.com/careers/fleet-maintenance-jobs/ Stevens Transport on Facebook: https://www.facebook.com/StevensTransport

We have all heard this bromide about Know, Like and Trust in sales, but have we really deeply explored what it means in today's post-Covid business climate?  Over the next three contributions, I am going to go deep on these three aspects of sales.   The Marketing Department will work on promoting the brand, but it very rare that they ever promote individual salespeople.  Let's assume they won't be spending any money on us and so we are on our own. Grant Cardone is a really hard driving, hard core American sales trainer who I like, but who I know would be a disaster in Japan. Nevertheless, he makes a very good point when he says in sales we are all invisible.  This is the “know” problem. How can people buy from us, if they have never heard of us.   During Covid, the entire networking apparatus just broke down.  Participating in online events, we could see people trapped in their tiny little boxes on screen, but we couldn't connect with them.  What a frustrating time that was in the sales profession.  Fortunately, networking at live events is now back in fashion. Are you making the most of this opportunity?  This is such a great chance to meet people and make a personal connection directly with buyers and allow us to set up a sales call with them.  Within ten seconds you should be able to tell if this person is a prospect or not. If they are not, then go find someone who is.  It is time to get back out there and “work the room”. Cold calling was a nightmare too.  The decision-makers were camped out at home and we didn't have the foresight to collect their mobile numbers prior to the pandemic.  That meant a call to the general number was the only alternative.  Astonishingly, many firms I called hadn't mastered the logistics of remote work. They had a central phone number, but no one was picking up the phone.  What a mess.  Even if you rang the central number and managed to speak with a human being, they were savage beasts, hell bent on getting rid of salespeople.  They are still savage beasts post-Covid and getting through to buyers is still tough, tough, tough. Target the person you want to connect with and send them a package by mail and that same junior person who was blocking your call from getting through will diligently place that parcel on their desk for you.  Existing clients are always the backbone of most sales efforts, because finding new clients is so difficult.  That doesn't mean we should give up on cold calling though.  As I said, we should carefully target who we think we can help and sniper-like, focus on connecting with them. Social media is another dimension where we can become known.  Where is the attention focus in Japan for your buyers?  Finding out this type of general information would be straightforward you would think, but across the various sources, the discrepancies in reported numbers are just astonishing. I honestly don't know who to believe, but according to humblebunny February 2023's 8th edition, the order of ranking of monthly users in Japan is YouTube (102m), Line (92m), Twitter (59m), Instagram (49m), Facebook (26m), TikTok (18m), Pinterest (9m), and LinkedIn (3m). This is where your clients potentially have their attention, but do you know which platforms they visit? Also, what about you - where can you be found?  Are you using the same platforms as your buyers? Think about who is your target market, which platforms are they using and most importantly, what is your presence on those platforms?  Are you just a consumer of other people's content and not a creator for these platforms? Does that demarcation make any sense, if you want people to know who you are?  As a creator, which mediums are going to get you in front of your potential clients.  Can you produce text content which marks you out as an expert in your field?  Can you get your text content on to platforms to distinguish yourself from your competitors? Even if you cannot do this easily, AI has the capacity to assist and it is very fast.  The danger is that at this stage in AI's development, the content can easily become rather generic. That is why if you can add your secret sauce, your special spice, to help you to stand out in your fellow AI dependent crowd.  Can you produce video?  Absolutely. Everyone has a high-quality camera in their mobile phone today, so the barriers to video production have really come down.  Video is good, because we can see you and we can more easily connect with you. We feel like we can know you.  What about audio?  The soundtrack can be easily stripped out of video and bingo, you now have an audio version of the same content.  Or you could create a podcast and have your guests provide the majority of the IP and you just add your two cents worth. Do you have to be handsome and beautiful and sound fantastic for these mediums?  Many people won't do video or audio, because they lack confidence in how they look and sound. Is that you? Think about rock musicians?  Are they all gorgeous and good looking with great voices?  Mostly no, but they still sell millions of albums.  I like Sting, John Lennon and Bob Dylan and do they all have great voices?  Handsome? Not really. So we don't have to be self-conscious about how we look and sound thus limiting ourselves in terms of becoming creators for our audience of buyers.  If the content is compelling, people will ignore how you look and sound.  It is time to network, cold calling and maximise the use of social media.  How else are you going to get known? In the next edition we are going to look at how to be LIKED in sales.        

In our first guest interview for 2024, we have the pleasure of hosting Hanna Riberdahl, CEO of the Swedish Federation of Advertisers (Sveriges Annonsörer), and Kaj Johansson, Managing Partner and Co-Founder of Kapero. In this episode, we delve into Kapero's recent study revealing that marketing departments are overwhelmed with production tasks, often at the expense of generating true business value. Our conversation also explores how organizational design can impact marketing effectiveness and addresses the pitfalls of approaches like "Performance Marketing" and "Growth Hacking," which may inadvertently undermine the business value of marketing. Tune in for an insightful discussion that promises to reshape your perspective on modern marketing departments' challenges and opportunities. This is a must-listen episode – we hope you thoroughly enjoy it! Our Guests Hanna Riberdahl CEO of Sveriges Annosorer (Sweedish Federation of Advertisers) https://www.linkedin.com/in/hanna-riberdahl-b5967816/ https://www.sverigesannonsorer.se/om-oss/ Kaj Johansson Managing partner and co-founder of Kapero Management Consultants Specializing in Marketing, Communications and Media https://www.kapero.com/ https://www.linkedin.com/in/kaj-johansson-7808311/ Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Literature Future of the Marketing Department: https://kapero.com/en/the-marketing-department-23-report/ The Effectiveness System: https://www.sverigesannonsorer.se/wp-content/uploads/2023/09/The-Effectiveness-System-2.0-final.pdf Timestamps 0:44 - Intro to Kaj & Hann 2:48 - Why look into the effectiveness of marketing departments 5:19 - How org design affects marketing effectiveness 7:05 - The assumptions to test in this study 8:20 - Getting the perception of marketing from Sales, CEOs, CFOs and marketers 13:38 - Everyone agrees on what marketing departments should do but not how to do it 14:45 - The surprising finding about the marketing's strategic contribution to the business 18:23 - The overwhelming similarities between B2B vs. B2C marketing departments 21:00 - Why marketing departments need fewer KPIs split into two sets 25:10 - The responsibilities of the marketing department don't match their primary KPI 30:45 - Why “Performance Marketing” and “Growth Hacking” undermine marketing's business value 33:39 - The risk with using digital metrics from Facebook and Google 35:34 - Why digital metrics for data-driven marketing is a big problem 37:55 - How digital metrics and big data has impacted the structure of marketing departments 41:15 - Why understanding baseline sales is so valuable 42:30 - Marketing needs to have an opinion about the 3 other Ps outside of promotion 44:15 - The impact that channel specialization has had on marketing budgets 46:38 - The contradiction with media optimization 50:15 - The future of marketing is not about building data-driven agile teams 52:50 - Modern marketing departments can create more value by doing less 56:25 - The skills modern marketing departments need more training with 1:03: - The opportunity to generate insights from voice of the customer research 1:06:32 - The dangers with insights from voice of the customer research 1:12:11 - Post pod with V and Marc Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

“If you plan your communications well a crisis doesn't have to be an explosion” In Season 3, Episode 3 of the Marketing Department, Cristiana Formica and David Brummer speak with three industry professionals - Sara Silvestri, Ashley Goode, and Michael Iannaco about how companies adapt their strategies to fit the global landscape while staying true to their core mission and values. #smpsny #smps #themarketingdepartmentpodcast #adapting #crisismangement #AEC #globallandscape #coremission #values ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.   To find out more, check out our SMPS NY Chapter site: ⁠⁠⁠https://smpsny.org/⁠⁠⁠ ⁠⁠https://podcasters.spotify.com/pod/show/the-marketing-department

Sarah and Annette drop in for a holiday season solo to reinforce the importance of establishing a well-organized structure to run your short-term rental business, from branding, SEO, and social/print/email marketing to bookings, guest management, maintenance, housekeeping, inspections, and so much more.Get a pro rundown on what roles and responsibilities to prioritize in three main areas of your business: Marketing/Sales, Operations, and Admin/Finance. And don't miss Sarah's recommendation for which order to follow when hiring for these positions, at the end of the episode.To follow along, listeners are invited to download our FREE org chart template: thanksforvisiting.com/org-chart.(00:01:22) #STRShareSunday: @blissfulburrow(00:04:20) Why You Should Organize Your STR Business(00:08:32) Empower Your Sales & Marketing Department (00:14:15) Short-Term Rental Operations Department(00:22:17) What Makes a Good Finance & Admin Department?(00:27:10) Sarah & Annette Recommend a Short-Term Rental Org ChartResources:Visit thanksforvisiting.com/workshop to watch our Hosting Business Mastery Method workshop!Airbnb Essentials Checklist: hostchecklist.comDownload our org chart: thanksforvisiting.com/org-chart#STRShareSunday: @blissfulburrowThanks for Visiting is produced by Crate Media.Mentioned in this episode:Breezeway | Go to breezeway.io/tfv to claim your free implementation when you start a Breezeway account.Host Checklist | Grab our Airbnb Essentials Checklist and make stocking your Airbnb a breeze – we've got all your hosting needs covered!Hostfully | Go to https://www.hostfully.com/influencers/thanks-for-visiting/ and use TFV100 to get $100 off your subscription.Relay | Go to https://relayfi.com/?referralcode=ThanksForVisiting for your FREE business banking account.Join us for our live, free, host masterclass and learn how to OWN your digital real estate! Sign up at hostmasterclass.com.

In today's episode on The Render Podcast, we are re-running Ep. 140 - End of Year Planning — Electronic Focus. If you listened to last week's episode, you know that we talked about how you can show up in your business with the physical side being its absolute best. The Operations, Sales, and Marketing Departments in your business should always be a work in progress and you can always make it a goal to work on producing the best results in those areas. To end this mini-series and the 2022 Podcast season, join us on today's episode and be sure to take some notes! Here is a sneak peek of what this episode consists of: [2:36] Operations Department [6:42] Sales Department [8:25] Marketing Department [13:13] Your Team Members Product or Affiliate Links Render — GoodShuffle Pro Promo Thank you so much for joining us on The Render Podcast and I hope you have a great rest of 2023 and an amazing start to 2024.

In today's episode on The Render Podcast, we are re-running Ep. 139 - End of Year Planning — Physical Focus. This episode is still gaining traction with you and we just wanted to circle it back around since it is such good content! It is so important to know and understand what your distractions were, how you can change that, and understand how to be more successful in the New Year! To start off this mini-series, we are going to go through what we are doing within our Operations Department, Sales Department, and Marketing Department in the physical aspect, and then next week we are approaching this from the electronic point of view. Here is a sneak peek of what this episode consists of: [3:04] Operations Department [9:35] Sales Department [11:16] Marketing Department [12:26] Your Physical Space Product or Affiliate Links Render — GoodShuffle Pro Promo Next week on The Render Podcast, we will end 2022 with the second part of this mini-series, all about End Of Year Planning, and chat about the electronic aspect of preparing for the new year!

الأحداث الخارجية غير المتوقعة، والتغيرات في سلوك المستهلكين، والأسواق غير المستقرة يمكن أن تسهم جميعها في الأوقات الصعبة. غالبًا ما تلجأ الشركات إلى استراتيجيات تقليل التكاليف عندما تتعرض صحتهم المالية للخطر. ومن غريب الأطوار أن يكون قسم التسويق وميزانيته من بين أول الأماكن التي يتم تخفيضها. ومع ذلك، يعتبر قسم التسويق القوي أمرًا ضروريًا في عالم الأعمال الشديد التنافسية ويعد أمرًا لا غنى عنه. في الشركات بأحجام مختلفة، يتوقف التعرض والاعتراف والنجاح على الأخص في قسم التسويق لأن الموارد غالبًا ما تكون نادرة والرهانات كبيرة. يعتبر قسم التسويق أساسيًا كأساس للعديد من الأقسام الوظيفية الأخرى. بناء قسم تسويق حيوي وفريق قوي للحصول على ميزة تنافسية يجب أن يكون أحد ركائز خطة نجاح عملك. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In Season 3, Episode 2 of the Marketing Department, Cristiana Formica, winner of the 2021 Rising Star Award, interviews our 2023 PAA winners: Ivoire Lloyd, CF APMP (Marketer of the Year), Natalie M. (Rising Star), and Jason Vesuvio (Vanguard of the Year). During this inspiring discussion, they share their experiences of winning the award, how it has impacted their lives, and their plans for the future. ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com.   To find out more, check out our SMPS NY Chapter site: ⁠⁠https://smpsny.org/⁠⁠ ⁠https://podcasters.spotify.com/pod/show/the-marketing-department

CHINESE SHIPYARDS - MEETING THE NEEDS OF INTERNATIONAL SHIPPING Moderator: Mr. Ioannis Koufalitakis, Foreign Ship Owners Liaison, Greater China – Lloyd’s Register ???? ????????????????? Ioannis Koufalitakis ?? Panelists ????: Mr. Xu Aizhong, Head of Shipbuilding Department – COSCO Shipping Heavy Industry Co., Ltd.???????????????????????? Mr. Zhang Heng, Vice Director of Business & Marketing Department – HudongZhonghua Shipbuilding Co., Ltd CSSC ??????????????????? ?? Mr. Lin Qingshan, Vice President – Jiangnan Shipyard (Group) CO., Ltd ???? ????????????? Mr. Dimitris Vranopoulos, President & CEO – Marine Plus S.A. Marine Plus ?? ????????? Dimitris ?? Mr. Yuan Xiaofei, Newbuilding and S&P Broker– Toepfer Transport Toepfer Transport ??????? 7th International Shipping Forum Pudong Shanghai, China. Organized in partnership with Columbia Shipmanagement and Singhai Marine Services and with the support of the Shanghai/Pudong Government. For more info please visit here: Capital Link Forum forums.capitallink.com/shipping/2023china//audio/pm/chinese-shipyards.mp3

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden, Sara Larsen, Christopher Willis, Victoria Godfrey, Michael Welts, Khalid El Khatib, and Brad Cohen. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

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Pony Club Podcast cohosts Sarah Evers Conrad and Megan Scharfenberg interview Nikki Gorrell, Pony Club dedicated volunteer and mounted games secretary at USPC Championships, and USPC's Activities Department staff with Activities and Events Director Erin Roland and Gillian Stover, USPC's Activities and Events Coordinator. This month's episode is supported by Kentucky Equine Research.Guest, Nikki Gorrell: Nikki Gorrell is a C-1 Eventing Pony Club graduate from Elkridge-Harford Hunt Pony Club in the Maryland Region. Her dad was a B-level graduate, her aunt an A-level graduate, and her sister was an H-B graduate. Coming from a Pony Club family, Nikki knew she wanted to continue to volunteer despite taking a step back for college and her career. Starting in 2019, Nikki began volunteering on the national level for Mounted Games. Now she is a member of the Competitions Committee as a Mounted Games and Eventing representative. After moving to the Midwest Region, Nikki is getting involved on the regional level and looking forward to starting her mounted career again.Guest, Erin Roland: Erin Roland is the Activities and Events Director for the United States Pony Clubs. She joined USPC in 2017 as an intern for both the Activities Department and then the Marketing Department before being hired full-time in February 2018 as the Activities and Events Coordinator. In March of 2023, she was named the new Activities and Events Director. Guest, Gillian Stover: USPC Activities & Events Coordinator, Gillian Stover, is a Lexington, Kentucky native and lifelong horsewoman. Gillian is a recent graduate of the University of Kentucky and enjoys eventing on her off-track Thoroughbreds.  Learn more about the United States Pony Clubs at www.ponyclub.org Email podcast hosts at communications@ponyclub.org Inquire about advertising at fundraising@ponyclub.org Read the blog at blog.ponyclub.org. Sign up for our e-newsletter. Follow us on social media: Facebook: www.facebook.com/USPonyClubs Instagram: www.instagram.com/unitedstatesponyclubs YouTube: www.youtube.com/c/UnitedStatesPonyClubs TikTok: www.tiktok.com/@unitedstatesponyclubs LinkedIn: www.linkedin.com/company/ponyclub Twitter: www.twitter.com/USPonyClub

Join this podcast's Facebook Group: The Dental Marketer SocietyJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes]‍‍Guest: Dalton HandyBusiness Name: TempMeeCheck out Dalton's Media:‍Website: http://tempmee.com/Facebook: https://www.facebook.com/tempmeeapp/Linkedin: https://www.linkedin.com/company/tempmee/Instagram: https://www.instagram.com/tempmee/Twitter: https://twitter.com/tempmeeapp‍Dalton Linkedin: https://www.linkedin.com/in/dalton-handyEmail: Dalton@TempMee.com ‍Other Mentions and Links:HubSpotMarketoSalesforcePardotSlackGoogle AdsYelpCapterraHannible Barca - "We will either find a way, or make one"Steve JobsCary Gahm, Edward Thomas, and Debra SimmonsUberThe Infinite Game - Simon Sinek‍‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:Making sure potential patients can find you online and optimizing your website is an often overlooked essential first step.Utilizing a CRM like Hubspot can help keep all of your patient communication and followup in one place.Sending out email newsletters to remind the community that your office is up to date and spreading helpful information is a great way to stay in touch. Be sure not to overwhelm your email list though!Try to make your office and website have a unique twist, ensuring an office across the country couldn't directly copy you.Always provide options for contacting your office. Making it hard for patients to call, text, or email will be a big point of friction.If you're running a private practice, think about how you can set yourself apart from DSOs! You may be able to add more of a personal touch than most dental organizations.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Alright, it's time to talk with our featured guest, Dalton Handy. Dalton, how's it going? Uh, pretty good. Dalton: Michael, how about you? Michael: I'm doing pretty good, man. Thanks for asking. If you could tell us a little bit about your past, your present, how'd you get to where you Dalton: are today? I. Yeah, so I've been in marketing for eight years now.I started my career coming out of the University of Denver in, in a slightly lesser known field of marketing operations. So it's all like the systems and processes that make marketing work, right, to be able to prove value and to get a feel for everything. So I started my career there. Um, I'm now here at Tempe, which is my third startup where I, I really think that I thrive, right?This is where I am able to build, I'm able to really see the impacts of my efforts, um, and I'm more connected with, with our users as well than I have been at a much larger corporation. So this is the second time that I've built a marketing department within, within a startup, and so far it's been going really well.Gotcha. Michael: So, real quick temp me Dalton: is what? Temi is a dental staffing community, so we help offices find placement with assistance as well as hygienists for both temporary, multi-day and permanent placement services as well. Gotcha. Michael: So before the other two startups that you worked at, was it in the industry, dental industry, Dalton: or No.Great question. Not in the slightest. I've spent a lot of time in cybersecurity and then the other startup that I was at was actually a highly verticalized software company. So they specialized in software for, um, portable toilet vendors, roll off dumpsters and septic pumpers. So it was very specific.Really cool company there, and that's where I really discovered my passion for startup marketing and being able to have that a lot bigger connection with, with your customers and have a lot more fun with what you're doing as a marketer too. That's where I really found my passion for it. And so even though it's kind of a funky industry, I'll, always be forever, but grateful.Yeah. Nice Michael: man. So you've been in marketing for a minute now, right? And it's cool that you're working in a company that like, you know, is revolved around our industry, right? The dental industry, of course. But when it comes to, you said you created systems and processes that make marketing work down to us.Okay, cool. What Dalton: is that? Yeah. So one of the key things that you'll note, uh, as particularly as you get into bigger companies, bigger corporations, you're gonna have a lot of different systems. But from a marketing perspective, one that's gonna be crucial is your marketing automation platform, right? So you're gonna do a lot of things outta this platform.One's gonna be sending your emails, you can build landing pages, you keep track of all your contacts and your database in that, and then you can also, you know, implement. Uh, all of your website tracking so you can see who's on your site when, what pages they're engaging with, collect data via forms, and then connect all of those activities together, right?So as soon as somebody fills out a form, cool. Now we're going to direct them over to the right sales representative, but also we're gonna send them. A text, an email, you know, whatever that might be that is in line with their previous action and then make sure that they've got the right communications going their way.So that's really the hub of, uh, any marketing operations person is going to be focused heavily on that system. But then they're also gonna be working with all of the other arms of marketing. So whether you've got, you know, your trade show, people that are sending leads one way, great. You're gonna be working with them to make sure that they can prove R o I.On their adventures. Uh, you're gonna be working with the paid media folks. Obviously, all, all your branding people, your email marketers, you really help tie everything together. So it's a, it's a really cool way to start your career, I think, because you get so much exposure to all of those different types of marketing.Ah, Michael: okay. So then how can we, I guess, funnel that into, Practice, right? Meaning like we got our front office, we have our dentist, our practice, and I know you said that's one of your area of expertise is where you build a marketing department. So could you in this real quick amount of time, like build us a marketing department for the practice?Dalton: Yeah, I think so. You know, even as somebody who hasn't done that specific niche, I think there are quite a few things that you can do right off the bat, right? And there are varying levels of automation platforms that I would start with, right? If you've got the platform and you've got access to the right tools, then you can start to build from there.So that's always kind of my step one. In fact, when I started at temp me, even during the interview process, I made it abundantly clear. Hey guys, when I start, we're gonna buy HubSpot. That's gonna be like the first thing that we're gonna do, and then we'll go from there. so, you know, looking at those, those tiers, right?So on, on the very top, like enterprise end, you've got things like Marketo. You know, Salesforce has Pardot, part O, whatever you wanna call it. and then HubSpot is great. It scales up and down as you want. so that's, that's usually a go-to start, or a starter kind of, um, automation package. So, Getting that system in first, right?Making sure that you've got everything centralized and you're gonna need one person that's dedicated to this, right? Typically, it's not gonna be somebody that is already an office manager that already has, you know, their, their plate is entirely full. But what this person should be able to come in and do is, number one, let's work with an agency.Make sure that your website is well optimized, right? Anybody who's looking for you, is gonna be able to find you, whether that's from an s e o perspective or from a pay-per-click perspective at, you know, at minimum on Google, those are the low hanging fruit. Making sure that the people who are looking are able to find you.Then what you do is you can take all that information, process it through your platform, and make sure that you're following up with people appropriately. Right? Everybody hates it. If you submit a contact form, you know you're interested in the business, you're potentially gonna buy something, spend money, and then you don't hear back.You know, it's a bit of a slap in the face, right? So that's one of the nice things about these platforms is you schedule those. Automatically to, to go out. As soon as somebody submits the form, you know, you're gonna set a reminder for maybe the marketing person, maybe the office manager to put in a call, Hey, let's get you on the schedule.You know, what does, what does that really look like? So that would be kind of my, my beginning of that. In addition to, I. You know, putting together some simple things, a newsletter, some content pieces, just to, just to really show people that your practice is at the forefront of dentistry. Um, that you're really staying up to date, you know, obviously on all your CE and things like that.but that they're not going to somebody who is I. Posting, right? Mm-hmm. I, I don't, that, that's not the practice that I want to go to. I want to go to somebody who is, who's really on top of their game, and I think that you can really highlight all of that through your various marketing efforts. Email is a great one because it's free, right?You can, you can always email. there's a bunch out there. My, my recommended cadence on email too is typically gonna be two to three times a week at absolute max. I would probably, for a practice. Once every two weeks. Something like that would be more of the max that I would go to. Just to stay in touch, stay in front of people, make sure that they're getting useful information, but not overwhelm 'em with any, any information that you've got going on.Michael: Yeah, interesting. So HubSpot and Pardo or Pardot you said, right? if I just got it, I'm listening to this episode. Okay, I got HubSpot now what do I do? Right. Kind of thing. Dalton: Yeah, for sure.Okay. So there's quite a few sections within, I'll use HubSpot, the As the example. That's what we use now. I think it's, it is great for, Many levels of business. So there's gonna be your marketing hub and there's a sales hub For our perspective, you know, obviously a lot more, uh, focused on the marketing hub.So you've got a few different sections. One's gonna be all your contacts, so this is gonna be people that are already in your system, existing patients, things like that. Uh, and then it's also gonna collect the new folks that as they come in, so you'll wanna set up a few normal fields just to track the things that are relevant to you, right?So, Uh, you know, for example, when somebody hits our website and fills out a form, we wanna figure out are you representing a practice? Are you a hygienist? Are you an assistant? You know exactly who are you? So you set up a few custom fields to get that right information so that you can speak to people as they want to be spoken to.Right? That's always gonna be any, uh, goal with any marketing effort. So you set up, you know, your foundations there and you can build some basic workflows, right? So if you've got your website, you put a form on the website. Okay, cool. As soon as that form is filled out, you can create what's called a workflow to say, great, I'm gonna shoot them a text saying exactly this.I'm gonna shoot them an email saying exactly this. You can use some customization tokens as well. So basically what that'll do is if they give you their first and last name, great. Let's use that in the email just to show that you know, we're listening and, and we care. Uh, and then you've got, you know, default values.Then you can also connect that to any other, many other systems that you've got. So, for example, if you use Slack, internally or something like that, you can send an alert to say your office manager to follow up with that person and, and place a call so you can place all their information there.Those would be my, my number one steps, and then you'd start to build out some email templates, probably some landing page templates, things that you can reuse time and time again as you launch different initiatives. Gotcha. Michael: Okay. So it's a lot we can do with that, right? Dalton: Yeah. It's, it's really, we use it certainly as like our, our centralized hub for all things marketing.and then, you know, as you get all of that data coming in, then you can say, okay, cool. How much are we really getting out of our Google ads? Right. And you can start to kind of go deeper and dive into how successful, uh, all of your channels are, are so far. Michael: Hmm. Gotcha. Okay. Okay. So it's really good for like tracking as well and everything like that.Dalton: Yeah, most definitely. And particularly, you know, on the email side, it's great. You can take a look at any email, you're gonna see your open rate, bounce rate, click rate, click through rate. You can see what links are being clicked on, what isn't all, all that good stuff, um, just baked right there into the app.Michael: Gotcha man. Awesome. Okay, so then let's talk a little bit more about, business when it comes to dentists. So like, what can a practice owner, a dentist do today to improve their marketing or their business? Dalton: I think number one is always gonna start with the website, right? That's an area where people are always gonna pop to anytime they're considering, you know, joining or coming to your practice, as a patient.So that's, that's always where I wanna start, number one, making sure that it's at least up to date, you know, with the right information, hours, all that good stuff, but also that it has a welcoming atmosphere. I think. one thing that is, Always a little bit tricky is overusing stock imagery, right? Mm-hmm.I think that that can be something that's a little tricky. It's not gonna necessarily give people the feeling of safety and comfortability, uh, as they come in and check out your practice. And then you also wanna make sure I. Every conversion point is optimized, right? So if I'm coming to your website as somebody who's considering, being a patient at your practice, I wanna make sure that once I decide, cool, this looks great, that I can get in touch with you as quickly as possible, I.Whether I wanna pick up the phone now, I'm 30, that's never the answer for me, right? I wanna ha have multiple options. So, uh, you know, whether it's a text line, incorporating chat onto the website or just filling out a form, Hey, this is what I'm looking for, this is when I'd like to come in, that type of thing.And then even if somebody gives me a call back, I'm, you know, that understand about that. but making sure that people can really get ahold of you is something that. Is absolutely essential and is often actually overlooked. Right? We, we put so much time and effort into making a beautiful site that really speaks to the core of who we are, what makes us special, all those things.And then it's easy to forget, oh wait, we're here to generate business From this site. Yeah. Michael: For you personally, right now, let's just say you got on Delton, got on the website, practice looking for somebody, some pops up right on Google. Would you search on Google or how would you look? Go about?Dalton: Yeah, absolutely. That'd be, that'd be my first go-to. I'm gonna look at dental practices around me, right? 'cause I want something that's, you know, close proximity. So we moved two years ago to, to this specific area of Denver that we live in. And so it's exactly what I did was I hopped on Google Maps, actually is is another thing.And that's, its home, it's own whole area of ss e o. Um, but yes, Google and Google Maps are gonna be the primary way that I would try to find a new practice. Michael: Okay, so you went on Google Maps, and then you clicked on the first one or the first couple, right? And then how would you want it to go from that point on?Would you, what is the first things you're looking at? What are the things where you're like, all right, I'm gonna contact now, or I'm gonna save it for later. Lemme look at somebody else. What made you wanna save it for later? And look it for Dalton: somebody else? I'm looking for a little bit of familiarity, right?I wanna hit your site and understand, a practice halfway across the country couldn't have this exact same website, right? So actually one of the things that stuck out to me about the practice that I go to. They had this really cool, uh, initial picture on their homepage of, I think it was everybody that works at the office just decked out in their Bronco gear, right.They'd say, you know, they're, they're all about the Broncos there. Yeah. And, uh, so I was like, okay, cool. I get, I get, you know, a little bit of something about who they are without even having to read anything. And so I think, you know, being able to put, put out who you are, and that's something that we're trying to do.Temp me too is, is highlight some of the things that culturally make us special because there's inherent familiarity and comfortability that lies within that. Um, but I, I think that be personal, show who you are, show what makes you special, those are absolutely something. There are things that anybody can do and can tap into to make people feel comfortable and, and excited about, you know, coming to your practice.Gotcha. So Michael: you got on that website and immediately you booked something or were you like, let me look, let me look at. Other stuff. Dalton: I checked a couple others around just to, you know, do my due diligence. I'm the kind of person who, if I'm going on vacation, I'm gonna make a spreadsheet that has all of the different options and then rank on different variables.Right? That's, that's how I do my decision making. It's never one and done. Um, but that one really stood out to me, right? I, I felt like I understood what they were about and so I circled back after maybe looking at three or four more. Also, obviously checked the reviews, right? That's always a huge thing, uh, making sure that primarily your Google reviews are in good shape.Uh, there are a num number of ways that you can incentivize people to get those reviews, but also responded to is a good thing to look at, right? That's, that's somebody that to me is on top of their business and really caress, right? Negative reviews will happen. There's always gonna be, you know, some.Patient that you can never make happy, right? Mm-hmm. But responding to those reviews in a kind way that shows compassion, understanding, and that you're just caring about your business is, is always a great look. Michael: Yeah. And so the three to four that you were checking out that you're like, nah, they don't fit, but this is like your due diligence, what was the things where you were like, actually, what was the one outta the, the four that you were looking at where you were like, And you know what I mean?Like the bounce rate was super fast where you're just like, nah, I don't want to Dalton: get on this one. Yeah. I think the ones that I would've pointed to like that were ones that looked like something I could have made, you know, in a week. I exclusively stock imagery. There's nothing that points to this office being special.it is really cut and dry. And then certainly anybody that had less than like 4.4, 4.5 stars on Google with the, with their reviews at a good volume, that was always gonna be a huge concern. Michael: Do you check more on Yelp or on Google? Dalton: I check more on Google personally. Yeah. Okay, gotcha.Interesting. Yelp is always interesting, right? There's, uh, different components to basically any rating or review site, whether it's Capterra for software or Yelp for, you know, basically anything. there's always a pay to play component, so I'm naturally a little, little skeptical, right? I think the overall rating is usually gonna be in good shape, but I also understand that the order in which things are presented to me isn't necessarily gonna be, I.In the order of quality, uh mm-hmm. You know, the one through 10 isn't gonna necessarily be reflective of that quality. Michael: Yeah, that's true. That's true. And so then on the, on the website that you went with the Broncos, everybody, right? Like in the ones that you decided to, that's it. How did you contact Dalton: them?Ooh, that's a good question. I'm not sure I remember. Uh, I believe that I filled out their contact us form. Okay. And that's what Michael: you like? Dalton: Yeah, that's, that's what I like. 'cause then I can, you know, drop a line, particularly if I'm, you know, buying software or something like that, I can drop a line to multiple different options.See how they get back to me. To me, that's gonna be indicative of their performance as a business. And then go from there. Right. Maybe some, some offices weren't gonna be, Weren't going to be accepting new patients, anything like that. Of course, if that's the case, you'd expect a notice, you know, on the website that Hey, don't waste your time here, we're full.Um, but then go from there in terms of, you know, responding to any emails that they send me, they expect a phone call, that type of thing. Michael: Gotcha. Because sometimes, like when, I remember when I was working in the practice, like we would get a form filled out and they told us they wanted us. To call you guys.Yeah, and I don't know if that was the best thing. Would you prefer that or would you prefer like a text message or an email? What would you prefer Dalton: as an individual? I would prefer a text. I. As a marketer, my recommendation would be to hit 'em with everything you know, is, is an automated email, an automated text, and then a phone call after a little while.Right. Just to, just to give people the options with the understanding of, Hey, I'm not gonna overwhelm this person over the course of a period, but I'm gonna make sure that as they get their information that they're hearing back from me through whatever channel they might be, uh, most accessible via.Michael: What would be like the time period? So let's just say you hit 'em back with an email first. You don't hear from them and I don't know specific Then do we hit them back like the next day with a text and then if we don't hear them the third day, we hit them with a call? Or is it more like all in a 24 Dalton: hour period?Uh, typically I'd get all of them within a 24 hour period, and then that'll kick off usually a sequence. So, A good example is right now, if you come to the Temp Me website and you fill out the form there, say, say you're a hygienist and, uh, you're interested in that number one within five minutes, actually it's, it's much closer to one minute, which is the target.you'll get a text and you'll get an email just saying like, Hey, here's the link to download the app. And also here is an opportunity to speak with one of our onboarding representatives if you have questions about it. Here's, here's where you go to download or to schedule that. Then we'll, uh, we'll wait a day and then we'll send you, Hey, just checking in.We saw you had the interest, you know, is now a good time to chat? Anything like that. And we'll also have a call or two placed at that point from our onboarding representatives. And so that's sequence, we'll, we'll spread out a couple texts, a couple emails across about a week. There are a lot of studies that show particularly on more of the outbound, right?So it's not somebody coming into your website and filling out a form. But on the outbound side, it takes anywhere from like seven to 12 touches really to get somebody to pick up the phone or to accept that call, right? It, it takes time. It takes. Persistence as well. So I would encourage people to not give up.Right. There's a good reason that somebody filled out that form in the first place. Maybe they found something else, maybe they haven't. But, a flurry of touches almost immediately is great. And then some persistent touches as well. Michael: I like that. Okay, good. And then you mentioned make yourself culturally different, and then you mentioned temp me.So what culturally makes temp me Dalton: special? I. That's, that's my favorite question. are a super values driven culture, and by that I don't mean that we have anything just like plastered on the walls. Granted, we do have our values on the walls, but but the current space that we're in, we actually took over from a bank that had, the slogans put on the walls right there.like an owner, you know, be empowered. You know, these really kind of vague things. ours. We're developed when our company was like five people, and they sat down and said, Hey, what makes us special? And so they came up with this list of five core values. And so those are things that we incorporate into everything that we do.Uh, we hire by them if we ever need to part ways with somebody. We do that, buy the core values, right? So we go through and, and analyze is this person a fit based on our core values? And then we ensure that, all of the actions that we're taking are in alignment with those values. That serves as such a strong, guidepost, north Star, you know, whatever you want to call it.And then our, our founders are extremely invested in those values and making sure that, you know, everybody else is as well. Um, so between that and then setting extremely high goals and, you know, giving a, a direct pathway toward reaching those goals is a great start for building the culture that you, that you want to see.Michael: Gotcha. Okay. So what are Temp me's core values? Dalton: Yeah, so number one is called it's your ship. Uh, what this really means is, Hey, we put a lot of faith in our hiring efforts. You've joined our team. We feel like you are the absolute best person to do exactly what you do. Go run with it. You don't need to ask for, for permission, uh, even when things don't go, uh, as perfectly as you'd think.Learn from it, move on. Right? We want people to be empowered to make their own decisions. Of course, in a practice, you know, sometimes that can, I could see that going a little sideways, but for most of the day-to-day stuff, right? You're trained, you know what to do, go make it happen. Second one. Uh, hard work doesn't have to be serious for me.This is super different than work hard, play hard, right? Mm-hmm. To me, in like a tech setting, work hard, play hard is going to be, you know, you're going to really kind of hate what you do from like eight to six, but then we might throw a killer happy hour where everybody just gets super messed up, right?Like That's what work hard, play hard sounds like to me. Uh, don't get me wrong, we have great happy hours. Uh, that's, that's all fun too. But, For me, this is, Hey, we spend so much of our lives working, we should enjoy what we're doing. Both the output that you have as an individual, as well as the people that you're working with, right?You're spending so much more time with your coworkers than you are, you know, even some of your best friends in a lot of cases. That they should be people that you enjoy. So if you're not enjoying those things, number one is, is that a you thing or do we need some to make some changes at, at a cultural structural level?So that's one of my favorites honestly. number three is, is leave it better. So this one's I. Super practical. Hey, you walk into our kitchen at the office, uh, if you see a paper towel or something out, even if it's not yours, throw it away. Right? There's a, there's a percentage of people that make the world worse than they found it.There's a large percentage of people that leave it about the same, which is cool too, right? You know, you're not, you're not leaving a negative impact or anything. But then there's a small percentage of people that actually leave the world better than they found it. And I like to apply this to conversations, you know, and, and any type of interaction in addition to the actual, like physical cleaning of any space.I hope that your day is two to 5% better 'cause we have this conversation, right? I, I hope that I can bring a little bit of, uh, something interesting, something fun, you know, make your day just a little bit better because we've had this conversation and I think that that's really consistent throughout our organization as well.number four is gonna be find a way or make one. So this comes from kind of the Hannibal Barka quote of, uh, taking the elephants, uh, over the Alps to Sack Rome. I could not say the Latin version. Uh, it's out there. It's, you know, if, if you're really curious, I'm sure you can Google it, but for this is, Hey, we, we don't give up at the first thing.Right? You know, there are a lot of cool things about our platform just from a tech perspective that, you know, took multiple iterations and somebody saying, you know what? I'm not gonna give up on this until I find it. that is able to really help you achieve that next level of success, right? So we wanna make sure that people are diligent, that they're not easily dissuaded, that type of thing.And then the last one is true believer. So, we want people to be on our team that really believe that we can achieve our goals, right? We want to change the way the world works, uh, not just for dentistry, but for for other verticals as well. And. That doesn't happen if you don't believe that it can.Right. So this kind of ties into a lot of like Steve Jobs philosophy in quotes. but yeah, you have to believe to be able to succeed. So those are the five. Michael: Okay, good. That's real. I like that. I like that a lot, especially, um, I like all of 'em, but I like to leave it better than or leave it better. Right.Dalton: Yeah. And actually that one comes from a really cool story. So, um, one of our co-founders, Kerry, he grew up, well, actually both of our co-founders grew up in northern Michigan, but, uh, Kerry spent a lot of time traveling around the country with his mom in like a, an old station wagon. so Carrie and his mom and family would take a lot of these road trips and one time at a gas station.Kerry goes to throw his water bottle away, you know, physically throw it at a few yards or whatever. He misses and tries to get in the car. His mom says, no, Kerry, what are you doing? Go pick it up. And so he's said, fine, mom, you know, whatever. He goes, picks up the water bottle, puts it in there, and he comes back to the car and his mom says, no.Carrie, you're not done yet. There were, you know, a half dozen other pieces of trash right there while you're picking up your water bottle. You could have done that and you could have made the world a better place. Uh, you know, even if so slightly. And that's the kind of people that we are. So that's exactly where this core value comes from, is, is Carrie's mom and being, you know, one of those people that really strives for better and that, you know, leaving no impact isn't good enough.We have to leave a good impact. Michael: Yeah, I like that man, real quick, who's the founders of Tempe? Dalton: Yeah, so Carrie Game and Ed Thomas are the, uh, are the partners that are now running things, but we also were founded by a 30 year hygienist, Debra Simmons, who actually came to them with the idea, right? She's like, Hey, this system isn't working.You know, she, she was a hygienist as well as an office manager, and so she is like, man, I, I see the need for this. You guys, you know, are, are entrepreneurs. You've built businesses before. There's gotta be something here. Right? And so they, they worked it all out from there. Ed took it to Carrie. Carrie thought it was a terrible idea at first, actually.And then, uh, they sat down and I think they, they stayed on the phone for like eight hours that night. Just hashing it out, you know, talking about, well, what if we did it this way? 'cause I think the original idea was I. More of a scheduling app, right? Mm-hmm. Of like, you can have one shared schedule that a bunch of people hop on, that type of thing.And, uh, that, that wasn't gonna necessarily be the way, but now they settled on, you know, our, our current concept and really just have run with it from there. So, Deb isn't as involved in our business currently, but I, I know that she retained her stake and is, uh, still invested in the business, which is, which is really cool.Michael: Gotcha. So currently, what is it right now? Temp me. Yeah, Dalton: so a easy way to think about it is Uber for dental staffing, right? Uh, if you're in office, you go on, you post a shift that you've got coming up. Say, you know, your hygienist is taking a long weekend. She's gonna be out Thursday. It's Monday. Cool. I'm gonna post that, and it's gonna go automatically out to all of the relevant hygienists in your area.So, they'll get notified via their phone. It's all through the app. They get notified, they can either accept it, they can counter offer, which is a pretty cool feature, or they can just leave it be, we don't have any minimums or anything like that that they need to meet to operate through our platform.All the payments handled through the platform and, and everything like that. So it's really a quick, easy way to find the people that you need to keep your practice moving along. Is this Michael: like available everywhere, everywhere right now or is it more, you know what I mean, like rural Texas?Yeah. Dalton: So right now we're doing, uh, good amounts of shifts in 22 states, uh, every week. and then, you know, some rural areas have great coverage. Others not so much, right? It's always gonna be dependent on whether or not there are enough people to build a marketplace there. So if there's. Three offices and 10 hygienists in, you know, 25 mile radius.That's probably realistically not gonna be something that we can have a huge solve for unless, you know, people are really willing to expand their radius within the app and you know, they're driving 50, 75 miles, whatever that might be, to pick up shifts at an office. So we definitely do have much easier success in the metro areas, but it's not exclusive to the metro areas by any means.You guys Michael: vet like everybody or like what is the vetting process? So when it comes to all this, Dalton: Yeah, great question. So every person that's on our platform, every professional that's on our platform has been vetted. So from a hygienist perspective, uh, to sign up, you're gonna need to enter, you know, all your basic information, you're gonna enter your licensure information.So we'll check that, make sure there are no derogatory marks on the record, that everything's up to date, current, all that good stuff. And then we'll also require a picture of the state id. to, you know, make sure that you are, who you say you are. All, all things match up between kind of the three main areas there.Then for the assistance, it's super similar except for, licensure for assistance varies wildly state by state. So we take that on a state by state basis. You know, I think Minnesota and Texas are great examples of, they operate super similarly to hygienists for the most part. If you're gonna have, you know, a license, we can pop on, check it out, all that good stuff.Florida, our home state is super different. It's, there are three routes. You can have six months of on-the-job training, you can graduate from a program or you can pass a certification course. Right? So in those, different ways, we have to evaluate each of them. So you may have to submit some additional documentation, things like that.And then we do ongoing verification as well. So at the end of every shift, that's worked through our platform, both parties. So the office and the professional are gonna rate one, another, one to five and include comments, right? So anybody who is consistently receiving poor remarks, uh, poor scores, you know, hey, they really don't know what they're doing, anything like that.We'll have conversations with that person. Try to really get to the bottom. Is this an unreasonable ask from the office or is this person, you know, not really cut out to, be utilizing our platform? In which case, you know, we do have to restrict their access. Hmm. How often does that Michael: happen, Dalton? Like where you're like, ah, you, I don't know how you even got on this platform.Dalton: It's pretty rare. to the, I don't even know how you got on this platform. Never happens. The, that's, you know, that, that'd be the super extreme end of it. But I think the, Hey, your, your skills aren't quite up to where they need to be is probably less than one to 2% of our platform. So, you know, sometimes things come up, right.We're all humans, they're, life is hard. There's gonna be. All these external things that can impact somebody's ability to do their job, but ultimately we, we have to, you know, prioritize patient care and making sure that patients are well taken care of, regardless of who, who's in the office that day.Mm-hmm. So when it comes down to make those tough decisions, that's, what we signed up for, honestly. Michael: Yeah. Okay. And this is for all like associates, hygienists, assistants, and everything? Or is it just right Dalton: now? We've got hygienists and assistance currently, and then we should actually be rolling out associates in kind of, uh, we'll call 'em beta states here in the next 30 to 60 days, we'll call it.So there are other considerations on the associate side, right? So you've gotta have matching. I. insurance. Right? So that's, that's one whole thing that has to be in place. We're expanding our background checks as well for that side, and then ensuring, you know, that we're, we've got all of the malpractice insurance and everything that's rolled up to the associates before we roll that out.'cause, you know, missing some of those things would be, yeah, really rough. That's, that's not what we're trying to do. So that's the only reason that we haven't rolled those out already. But we're super excited to bring that functionality. We do permanent placement services for all three of those groups already, though.Michael: I was gonna ask you that, like has it ever happened to where it's like, man, I love this person and they love us. Like, can we just keep them or Dalton: all the time. Yeah, all the time. I mean, it's, we're, we exist because there's a staffing shortage, right? Mm-hmm. a lot of the time, uh, that's going to happen.And so we just ask for our buyout fee, which is typically a couple thousand dollars. If you compare it to when I have to go hire somebody from my team, if I work with an external agency or anything like that, I'm gonna pay 20% of their salary. Our fee is significantly less than that. You know, it's, it's, you know, three grand or whatever.it's, it's gonna be a much easier burden, but then it's all free and clear that office, that professional, uh, they're gonna be tied to one another. That's a W two employee moving forward and they're good to Michael: go. Yeah. Nice. So what, what are, if I can ask, what are like the major, maybe top three major cities that are utilizing Tempe right Dalton: now?Tampa is a huge one for us. So that's, you know, we're born and raised in South Florida, so that one makes a ton of sense. Uh, and then there are quite a few others that are spread throughout the country. Atlanta is also very big for us, New York there I. Honestly, quite a few where we're doing really great business.You know, I think people have really latched onto the concept and understood, hey, this is a new way to really get into what we call skill sharing, right? Mm-hmm. So, uh, even though the concept is very similar to gig work, we really shy away from that term because to, to us, that is somebody that is not necessarily specialized in the field that they're working, I could take my car, sign up for Uber, join kind of gig work right now. Uh, if, if that's something that I wanted to do, I could not start practicing hygiene or become an assistant, nor should I, but, uh, you know, we wanna recognize that these people have very specific skill sets that they have worked for.years to develop. And so in, in utilizing our platform, they are truly sharing those skills with the greater marketplace. And we wanna be very cognizant of that. So I think people understand that, um, they're excited to have a little bit more freedom with how they work, uh, ability to gain extra income, things like that.And then of course, offices need their staff to keep going. And as we've seen post covid, they're just. Quite frankly aren't enough dental staff to go around. So this type of skill sharing model I think is a great way to help bridge those gaps. Michael: Gotcha. Okay. Nice. I like that. And then how does this kind of compare, or what would you say is like the, ' cause there's others, right?Competitors, yeah. So well, what makes it different, I guess? Dalton: Yeah, great question. I think we can break it up into both sides of the marketplace. Right? So which side are you more curious about? Offices or professionals? Ooh, both. I. Okay, uh, let's start with offices. One cool thing about our platform is offices don't have to pay to sign up and there's no monthly fee.We only pay on the, or we only charge on the temp side when we actually help you get a fill. So we only charge after that connection has been made. That individual has confirmed that they're gonna work at your office, all that good stuff. So, From an office perspective, it's a great additional tool to have in case you ever need any type of staffing.we also process all the payment through our platform, so certainly as opposed to, some competitors, but primarily, you know, more old school ways of like cutting a check or anything like that. You don't have to worry about any of that, which is obviously a huge positive for our professionals as well.They get their money via direct deposit. In the latest at like four days, they also have the option to get express pay. So as soon as the hours are confirmed by both parties, they get paid out. They have to pay a small fee, you know, to tell the banks to hurry up is essentially what that fee is. that's a huge perk there.another perk for our offices is that they can post up to five shifts without having to pay anything. You don't even have to enter your credit card information. So, You can really get a feel for if this is gonna be something that's gonna be beneficial for us as well as, you know, the, the provider quality is extremely high, particularly as compared to, you know, more traditional temp agencies where, you know, most of the, most of our providers do have a current full-time job.There are people that are at the absolute peak of their profession that are just looking to pick up a little bit of extra work around the sides. So with that, you know, you're getting somebody who can come in, who's gonna take great care of your patients, who's gonna be, you know, more than likely a joy to work with around the office and is the epitome of a professional.So those are kind of the, a few of the key areas that we offer for the offices. You know, there's tons of ancillary stuff like it's. Extremely easy to use, right? Mm-hmm. It takes about 45 seconds to post a shift that, that you've got open. as well as we've got some market rate guidance baked into that.So based on your area, we're gonna kind of suggest are you at a hundred percent of the market value rate? Are you under, are you over? That type of thing, which really, you know, is a nice little coaching tool for offices to know what they really should be posting yet. 'cause sometimes it doesn't feel like it should be that high or that low, it's a great way to keep people in line.On the professional side, it's, it's all about freedom, right? Mm-hmm. So we don't mm-hmm. Have any restrictions or anything like that, uh, baked into our platform. Professionals can use us, they can use other apps where whatever's gonna make the most sense for them is highly encouraged by us. Right? There's no minimum.So if you want to work a shift that pops up on your phone, then great. Grab it. That's amazing. We're excited. We'd love to have you. Uh, but if it doesn't make sense for you to not work or to pick up any temp shifts for six months, a year, whatever that might be, then cool. Don't you know that we, we don't feel like we have, uh, any foot to stand on to tell people what to do.And so we, we really want people to be able to make their own way in life, and we really like to break it down into more solid terms around the money that they can make. So, Across the nation. You know, a temporary hygienist full day shift is gonna net you 400 to four 50 bucks. So hey, you pick up one shift a month.Cool. That's a car payment. You know, that's saving up for a vacation. These are really tangible things that we believe and see make a big impact on people's lives, and that's part of the reason why we do what we do is to see that impact and, and to see them be able to live a little bit better life.Just because they work through our platform is, is really cool. Michael: Yeah. Nice man. Okay. Awesome. So really, really great benefits. Features too. But benefits, right when it comes to professionals and also the office. Dalton: Absolutely. And I should add one more thing is we put a huge emphasis on high touch with high tech.So, you know, the platform is high tech. It's easy to use, it's great it operates, you know, as, as it intended, all that good stuff. But we've got a ton of real people that make temp me work. So whether that's. Uh, professional that's coming on. There's a team of onboarders that are just dedicated to making sure that all of their questions are answered, right?We understand that this, you're using us full-time, part-time, whatever, this is still employment, right? This is where your money is coming from. We understand that that's not always gonna be the most comfortable thing to just sign up for an app and start accepting shifts. Right this, there's a lot at stake.It feels like there's a lot at stake, so we wanna make sure that you hear from real people, that you have the opportunity to voice Any questions, concerns, anything like that? I. And then it's also very much true of our customer success team. It's a large team of some of the kindest, most helpful human beings that you've ever encountered in your life, so you can access them.We've got very expanded hours, even though we're on the east coast. Uh, typically, you know, you can, you can reach us from seven to seven is, is typically what we say. And then, you're gonna be able to reach them by text, by email, by phone. There's a bunch of ways to make sure that you get what you need.And I think that that's actually a huge differentiator for us in the marketplace. Michael: So I like that, man. Yeah. it does come down to that like, we want convenience, we wanna reach out to people, we wanna be able to fill out that form. Text, you know what I mean? But when it comes to us wanting to complain or do or find somebody, we're like, I wanna speak to a human.give me, you know what I mean, kind of thing. And so, or when we're having a hard time with something, sometimes we're not all tech savvy, right? Yeah, absolutely. So we do wanna speak to, to a human right instead of like, um, zero now and then talk. So I like that, man. Interesting. Now these next questions are just to get into the head of someone who isn't totally involved on the clinical side of dentistry, uh, every day.What would you ton like to see more from a dentist?Dalton: You mean just from a, a business perspective or specifically if I'm visiting the dentist, things like that. Let's do both. Okay. from a business perspective, I think that I'd like to see. More particularly private practice owners, really tapping into that sense of community that, I think a lot of us grew up with. Right. You know, I think about the dentist's office that I went to, growing up. I grew up in a small town, and so I went to the same dentist for basically my entire, you know, childhood life, you know, from three to 18 or or whatever it age it is.You start going to the dentist, I don't even know. Really tapping into that from a marketing perspective, I think is extremely powerful. And I think that that's one of the areas that private practices can win in a market, you know, that we're all aware is, is largely being consolidated by, by DSOs. So that's one thing from a business perspective that I would absolutely love to see.from a, you know, patient perspective, I really don't have any complaints, man. I, I think about, you know, all my, all my experiences. I walk in. Everybody at the front desk is extremely happy, welcoming, friendly. The booking process is smooth. You know, there's so many tools out there. If you go to a trade show these days and just wander the exhibit hall for a little bit, you're gonna just be inundated by all these platforms, tools, whatever, to make your business run more smoothly.And I think. Plenty of offices a

The AI conversation has not slowed since we recorded this episode in the spring, so it was a good time to revisit our conversation with Barcoding's Jody Costa about generative AI tools, their potential to improve marketing efforts, and what to beware of. We'll return with a new episode next week on Customer Journey and Experiential Shopping! * * * (Originally released March 2, 2023) Unless you've been on a severe information detox, you've probably seen more than a few stories recently about AI and various tools for content creation. Not ones to miss a trend, we asked Barcoding's Jody Costa to return to the pod to weigh in. She shares her experience with ChatGPT and similar programs, whether AI will impact marketing jobs, and the positives and negatives of using them in our business. It's the episode that still feels pretty good about its job security.   #VARValue - Beyond marketing & advertising, in what other ways can AI tools be used by VARs to improve their business?    Referenced articles & further reading: BlueStar Nation - Creating Ads for Your Business Using AI ChatGPT Sees Strong Early Adoption - Fishbowl Google Unveils Bard - CNET Eden Bidani post - LinkedIn OpenAI is Using Media Websites to Train ChatGPT - Moguldom The Prompt Box is a Minefield - The Convivial Society Marketing AI Institute   TEConnecting with us: Jody - Jurassic Park & evolution Dean - Subscription Trash John - Accidental James Webb Discovery   Talk to us! Twitter - @TEConnectPod Email - TEConnect@bluestarinc.com Submit your topic ideas - https://www.bluestarinc.com/us-en/landing-pages/podcast-topics.html   Sponsored by: Zebra TC53/58 Touch Computers Elo 70 Series

Will we see home prices go any lower? Will we see a rise in foreclosures? When will mortgage rates come back down to earth? Is it best to keep a bunch of cash on the sidelines so we can scoop up all the good deals when we are hit by recession? Where does it make sense to buy rental property in this economy? In this episode, you'll hear from someone who can answer those questions and more to help you as an investor make better decisions during these uncertain times. Rick Sharga has more than 20 years of experience in the real estate and mortgage industries and is the Founder & CEO of market intelligence and advisory firm CJ Patrick Company. He has also served as the Executive Vice President of Market Intelligence for ATTOM Data, Carrington Mortgage Holdings, and RealtyTrac's Marketing Department, as well as Chief Marketing Officer for Ten-X and Auction.com. Over his long and distinguished career, he's become one of the most frequently quoted experts on real estate, mortgage and foreclosure trends. If you want to expand your real estate investing horizon, and would like a referral to one of our proven property teams in places like Texas, Florida, and the Carolinas, please hit the “Join for Free” button. Once you are a member, you will have access to our investment counselors, and trusted real estate professionals that can help you reach your investment goals. To find out more about our North Dallas Rental Fund, mentioned during this interview, please go to growdevelopments.com.  And please don't forget to subscribe to this podcast!  Thanks for listening! Kathy Fettke  

If you're feeling some unease in this post-pandemic, up-and-down economy—you're not alone. Lessons from the Great Recession have taught us AEC marketers that in times of uncertainty, our departments come under intense scrutiny. Developing flexible and adaptable processes and perspectives will help you 'change proof' your internal marketing resources and ensure you're ready to pivot to respond to shifts in the economy. Tune in to this conversation between Wendy Simmons and Senior Marketing Strategist Allison Tivnon, as they expand on concepts introduced in Allison's book "Marketing at Low Tide." Allison, who also serves as a city councilwoman, possesses firsthand knowledge of the financial challenges faced by local communities and municipalities. The main takeaway? Even in times of economic turmoil and tougher competition, there is still plenty of valuable work for marketers to do to position our firms, protect market share, and keep sailing smoothly.CPSM CEU Credits:  0.75 | Domain: 6

Welcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai.  They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm's growth and employee development.   In the previous episode, we talked about why and how they structured their marketing departments. However, in this episode, we are diving into their departments' inner workings and how they are perceived by their coworkers, teaming partners, and clients. We chat about the efficient use of time, effective communication, and streamlined workflows to get the job done effectively and efficiently.  Listen in to hear the different perspectives on how different-sized firms create effective marketing departments.Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

As we all know, AEC marketing departments are under pressure to do more with less. Budgets are tight, resources are limited, and yet, the expectations remain high. So, how can you maximize your marketing department resources and achieve more with less?In this episode, I'll be sharing with you the three key areas to focus on purpose, people, and process. By focusing on these three areas, you can ensure that your marketing department is more productive, less stressed, and able to scale faster.I'll dive into each of these areas and provide actionable tips and strategies to help you implement these systems in your own marketing department. I'll cover everything from developing a growth plan to defining roles and responsibilities, clarifying decision-making authority, managing workloads, and using analytics to track workload and results.By the end of this episode, you'll have a clear understanding of how to maximize your marketing department resources and achieve more with less. So, if you're an in-house marketer at an AEC firm, or you're just interested in improving your marketing department's productivity, this episode is for you!Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

In this episode, I'm joined by three marketing leaders from different AEC firms who share their experiences and expertise on how to structure your AEC marketing department for success. Anna Skeete, Marketing Director at Protean Design Group, Russ Sanford, FSMPS, CPSM Chief Growth Officer at Kleinschmidt, and Kinnari Desai, Marketing Manager at Geosyntec Consultants, discuss their unique department structures and the benefits they've realized from them. They also share how understanding the purpose of marketing can change the mindset from just doing social media or proposals to being an integral part of the firm's success.If you're looking to improve your or your team's leadership skills, then tune in to this episode and discover how to set up your marketing department for maximum benefit. Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

Bryan and Dirk devise a plan to confront the Marketing Department at Taco Bell!⭐ Like what you hear? Leave us a five-star review wherever you listen!

Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.

This episode of the Sherose show talks about why you need to stop blaming the marketing department for your lack of sales. I explain that marketing is essential in order to generate sales and there could be a number of other factors contributing to your lack of sales, such as a hard to use website, bad sales tactics, a lack of follow up from leads, a less than appealing call to action, a product that your ideal client avatar is not interested in, and a recession. I go  on to discuss the two biggest misunderstandings about marketing, which are time and lack of results, and I give examples of digital and traditional marketing. Finally, I talk about resetting expectations for marketing and I offer my strategic consulting and digital marketing services to help. Topics Discussed:  Why you should stop blaming the marketing department for your lack of sales Why marketing is essential in your business The biggest misunderstandings about marketing Measuring ROI Examples of digital and traditional marketing Resetting expectations for marketing FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate? 2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term? 3. I'm going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department?  In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications? 4. What are some of the developments in Marketing Artificial Intelligence that we're NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be. This week's link: AI Concens at Bing and Google MAICON - The Marketing AI Conference Paul's Book - Marketing Artificial Intelligence ***** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

We're kicking off season 6 with a monumental task. Listen, we don't just say, "yes!" to everything that is asked of us here at ol' DT!HQ, but when your country comes a-callin', you must answer. IRL President Joey Bides dropped a line to the DT! Marketing Department to ask for help with the most patriotic of problems: The rebranding of America. That's right everyone. The Red, White, and Blue are so two thousand and late that Joey Bides wants us to pick a new color to usher forth a revitalized American Spirit. That said, he wants us to pick a color from a very specific list--the list of N64 controller colors. Welcome to the State of the DT!HQ. Set your DVR for C-SPAN as we answer the age old question: What color of N64 controller is the best? Every debate needs its chump answer, and Kyle is here to tell you it's not Atomic Purple. Andrew yearns for the absolute radness of the 1990s while he reminisces about Extreme Green. Matt plants his flag with the 99% and gives the most accessible, albeit the most boring answer of the day. This episode was sponsored by MANSCAPED! Join over 7 million men (and probably plenty of not-men too) who trust MANSCAPED by using code "DEBATETHIS" at Manscaped.com. Score 20% off and free world wide shipping by using our code "DEBATETHIS" at checkout! Have you seen our Twitter? twitter.com/debatethiscast Have you seen our Instagram? instagram.com/debatethiscast Want to send us an email? debatethiscast@gmail.com Are you listening to this episode thinking to yourself, "Man, I hate hearing ads on my favorite podcast! I didn't think Debate This! would ever sell out!" Well neither did we and honestly, we try pretty hard to make our ads funny and worth the listen. But, if you'd prefer to listen to our show without ads, you can listen to every DT! episode ad-free right now at patreon.com/debatethiscast! Patrons of all tiers get ad-free episodes, bonus content, and access to our Patron-only discord server. Higher tiers unlock the DT! Extended Good Vibes post-show and tons more. Get all the details at patreon.com/debatethiscast. Properties we talked about this week: Mostly the N64 and its assorted controllers. We talked about the Flash movie and DC Studios for a while too. Brendan Frasier, George Clooney, Dakota Johnson, Jamie Dornan, 50 Shades of Grey, Avata 2 The Way of Water, Titanic, Space Force, and Area 51 were also there. Music for Debate This! is provided by composer Ozzed under a creative commons license. Check out more of their 8-bit bops at www.ozzed.net!

Episode Summary: In this episode of the L3 Leadership podcast, David talks about the leadership lessons he learned at Chick-Fil-A, what set it apart as an organization, and so much more.About David: David Salyers was one of the original two marketing executives at Chick-fil-A. He spent 37 years in the Chick-fil-A Marketing Department and most recently served as a Vice President. Having worked at Chick-fil-A for most of his career, he saw the principles of servant leadership and compassion play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. David is now using his expertise and passion to spark the growth of individuals, teams, and organizations. He serves as a board member for numerous organizations and has helped launch several startups and nonprofits. Notably, David is a Founding Partner of Roam, a shared workspace that is on a mission to Make Work Matter.In 2018 David founded Spark a Revolution, where he and his team help companies create a competitive advantage by building remarkable cultures and brands, and co-wrote his book, Remarkable!, to impart leadership lessons that transform workplace culture.David is known for his marketing mind, servant's heart, entrepreneurial spirit, and his ability to intuitively see what others and organizations could be rather than simply what they currently are.4 Key Takeaways:1. David shares some valuable information a mentor shared with him as a young leader.2. He talks about using your platform of business to be rich, not get rich.3. David shares how his experience with addressing customer pain points creates long-term value for a business.4. He talks about what he's learned about culture from working in marketing. Quotes From the Episode:“The people you'll be surrounded by will mold and shape who you become.”“Does the job you're signing up for all you to do what you're uniquely gifted to do?”“Money is the fruit, not the object of a career.”“Life has to be lived forward, but is best understood in reverse.”Resources Mentioned:Remarkable! By David SalyersConnect with David:Website | Facebook | Twitter | Instagram If you want to 10x your growth next year, I want to challenge you to launch or join an L3 Mastermind Group. Mastermind groups are groups of 6-12 leaders that meet together for at least one year to help each other grow, hold each other accountable, and do life together. Interested? Go to http://l3leadership.org/masterminds or email me at dougsmith@l3leadership.org.

Do you have a podcast or looking to start one, then this episode is for you! I have two guests who are killing it with podcast ads and seeing a massive turnaround. Ayelet Marinovich, M.A., CCC-SLP, is a pediatric speech-language pathologist, parent educator, singer, and imperfect mother based in the San Francisco Bay Area. She is the founder and host of Learn With Less, where she provides educators and families with the confidence to support & connect with tiny humans – without having to buy a single toy! She is the creator of the Learn With Less® Infant & Toddler Curriculum, the basis for which is outlined in her bestselling books, Understanding Your Baby and Understanding Your Toddler. Laura Eigel, Ph.D., is the founder of The Catch Group, a leadership coaching firm accelerating women into the C-suite, the host of the You Belong in the C-Suite podcast, and the author of the best-selling book, Values First: How Knowing Your Core Beliefs Can Get You the Life and Career You Want. Known for her direct feedback and her passion for living a life guided by her values, she has been an HR executive at Fortune 50 companies, joined the C-suite as a Chief Learning Officer, and now coaches high-achieving women to build fulfilling lives inside and outside of the boardroom.  This Week on the Get Paid Podcast: How you really automate your marketing and spending less time in your business Going forward with launching your main program during uncertainty (Pandemic anyone?)  Ayelet and Laura's businesses before Get Paid Marketing Podcast ads, Facebook ads, and knowing what slight tweaks to make to targeting Very low maintenance podcast ads that attracted really ideal listeners How the GPM Marketing plans helped transform the direction of their businesses Just $3 a day for 3 days to get over 11,000 clicks on ads  What it means for Facebook to be your “marketing department” Connect with Ayelet Marinovich Website Podcast Linkedln Instagram Connect with Laura Eigel Website Podcast Linkedln Instagram Twitter >> Don't forget to get on the Get Paid Marketing Waitlist. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it's time to go get yourself paid.