Podcast appearances and mentions of jennifer glass

This message is sponsored in part by Dr. Tom Cowan.Why do people get sick?Is illness something that happens to us, or is it our body's attempt to heal itself?In this episode of MOJO: The Meaning of Life and Business, Jennifer Glass sits down with Dr. Thomas Cowan, physician, author, speaker, and founder of the New Biology Clinic.Dr. Cowan shares his perspective on health, disease, healing, cancer, Lyme disease, vaccines, and the role beliefs play in our well-being. Throughout the conversation, he challenges many commonly accepted assumptions about medicine and encourages listeners to think differently about the relationship between symptoms and healing.Topics discussed include:• Why symptoms may be part of the healing process• The difference between treating symptoms and addressing root causes• The role of toxins, nutrition, environment, and mindset• Why Dr. Cowan believes every patient has a unique story• His approach to helping people improve their health naturally• What success means to him after decades in medicineWhether you agree with his conclusions or simply appreciate hearing alternative perspectives, this conversation will challenge you to think more deeply about health and healing.Connect with Dr. Thomas Cowan:https://drtomcowan.comhttps://newbiologyclinic.comDisclaimer:The views and opinions expressed by guests on this podcast are their own and do not necessarily reflect those of Jennifer R Glass, MOJO: The Meaning of Life and Business, or its affiliates. This episode is intended for informational and educational purposes only and should not be considered medical advice.

In this episode of It's The Bottom Line that Matters, we dive deep into the power of hyper-local marketing for 2026. Discover how local businesses can harness the reach of streaming service ads and the authenticity of micro influencers to drive real community engagement and business growth. We clarify the difference between connected TV and true streaming ads, break down the targeting advantages of geo-fenced advertising (even on a budget), and provide actionable ideas for leveraging partnerships and influencer shoutouts—no matter the size of your town. Whether you run a restaurant, a service business, or anything in between, you'll learn modern tactics to get your message in front of the right local audience. Tune in for practical insights and strategies you can implement today!Keywords: Google profiles, Google reviews, business interest generation, national marketing, hyper localized marketing, streaming services, micro influencers, connected TV, Netflix advertising, Hulu ads, Disney Plus marketing, Amazon Prime ads, ad-supported streaming, local business advertising, cost per ad spot, geo-targeting, geo-fencing, zip code targeting, local brand promotion, TV advertising costs, Facebook ads comparison, restaurant marketing, partnership marketing, JV partner group, local influencer marketing, short term rental marketing, Airbnb alternatives, influencer collaboration, mommy bloggers, town government promotion, video selfies marketingAbout your hosts:Jennifer R Glass is an insightful co-host of "It's the Bottom Line that Matters" podcast, dedicated to sharing actionable business strategies with listeners. Her expertise shines in translating complex marketing concepts into practical, locally focused tactics, as seen in her explanations of streaming ads and micro-influencers. She brings clarity to marketing jargon and actively engages both co-host and audience, always aiming to connect ideas to real-world business challenges and solutions.Patricia Reszetylo, co-host alongside Jennifer Glass, combines practical business experience with a marketer's perspective. She draws on her own ventures, such as work with restaurants and local businesses, to ground discussions in hands-on reality. Whether exploring advertising options or the power of micro-influencers, Patricia Reszetylo brings a relatable, inquisitive style to the conversation, often representing the audience's questions and thought processes.

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass is joined by John Lepp, partner and creative director at Agents of Good, a Canadian direct response strategist, designer, and author with over 25 years of experience in the world of fundraising and marketing. Together, they dive deep into the art and science of storytelling—exploring why stories are such a powerful tool for both nonprofits and businesses.You'll hear insights on how authentic, emotionally-driven stories can move people to take action, the importance of knowing your audience, and how to craft stories that truly resonate. Plus, John pulls back the curtain on direct mail techniques, the psychology behind what really makes people open an envelope or respond to a message, and why making mistakes or showing your human side can actually increase engagement. Whether you're seeking to raise funds, boost sales, or simply connect more deeply with your audience, this episode will inspire you to rethink the way you tell your organization's unique story.Stay tuned for actionable ideas on testing your messaging, building empathy, and making meaningful human connections through every story you share.About my guest: John Lepp is the Partner and Creative Director at Agents of Good, a Canadian direct response strategist, designer, and author with over 25 years of experience. He is a passionate champion of donor-centered approaches, prioritizing authenticity and emotional connection in fundraising. His 2022 book, 'Creative Deviations', has inspired fundraisers worldwide to embrace creativity in storytelling and communication. John brings a warm, human-first philosophy to every stage, focused on empowering fundraisers to build more meaningful donor relationships.Connect with John on Facebook, LinkedIn, X, Instagram, and on the web at https://www.johnlepp.com/Keywords: storytelling, fundraising, direct mail, donor engagement, emotional connection, nonprofit marketing, authenticity, donor-centered approach, creative marketing, business storytelling, empathy, marketing strategy, messaging, customer connection, storytelling techniques, perspective in storytelling, storytelling arc, length of story, multimedia storytelling, target audience, channel selection, mail personalization, business reply envelope, QR codes, testing marketing, decision science, brand professionalism, human connection, costly signaling, charitable causes

This week on It's The Bottom Line that Matters, cohosts Jennifer Glass and Patricia Reszetylo dive into what it really means to outgrow the room you're in—whether that's your business, your role, or your circle.Together, they explore:Recognizing ambition guilt and burnout signals—those subtle (and not-so-subtle) feelings that tell you you're ready for more.Practical strategies for navigating the mental and emotional ceilings that cap your growth, like impostor syndrome and loyalty traps.Real-life stories of spotting and handling business bottlenecks, outgrowing coaches and teams, and how to pivot bravely without burning bridges.If you've ever felt trapped by your own success or stuck in a support system that no longer serves you, this episode reveals why moving on isn't selfish—it's wise. The hosts challenge the “suck it up” mentality and show how reevaluation, support systems, and new business models can offer real pathways to freedom and fulfillment. This conversation stands out because it blends honest personal narrative with actionable business tactics for anyone who wants to grow—without apology.“If you're tired of the grind and ready to win back your time, subscribe now — and join us each week for smarter strategies.”Speaker Bios:Jennifer Glass and Patricia Reszetylo are the dynamic cohosts of It's The Bottom Line that Matters. With collective decades of experience in entrepreneurship and business leadership, their storylines weave together firsthand struggles and breakthroughs—whether it's Jennifer's deep dives into systems, or Patricia's unapologetic talk about outgrowing stale situations. Each brings a commitment to empowering business owners to escape overwhelm, find balance, and scale their impact with confidence.Keywords: outgrowing the room, business growth, ambition, imposter syndrome, personal development, business scaling, entrepreneurship, mental health support, business coaching, reevaluation, sunk costs, business model, identity, support system, hiring staff, team roles, loyalty, frustration, bottleneck, business owner, staff management, burnout, business transition, business strategy, employee roles, outsourcing, finding direction, changing business model, independent contractors, business success

This episode is sponsored by Brook Shepard and Mason Interactive.Welcome to another episode of Mojo: The Meaning of Life and Business. Today, Jennifer Glass sits down with Brook Shepard, founder and CEO of Mason Interactive, a leading digital marketing agency renowned for blending data, design, and strategy to drive stellar results. With over a decade of experience, Brook Shepard shares his journey—from his early days in art and an uninspiring stint on Wall Street, through the challenges of building and redefining his role in the agency world, to leading a team that helps businesses stand out in crowded, commoditized markets.In this conversation, you'll hear candid insights about the real drivers behind effective marketing today, why creative strategy matters more than ever, and how understanding the value of new customers can make or break your growth. Jennifer Glass and Brook Shepard also explore how major shifts in technology and AI are reshaping the marketing landscape, what business owners should prioritize to sustain success, and how true differentiation comes from emphasizing value and benefits over price and features.Whether you're just launching a business or looking to scale, this episode is packed with strategic takeaways to help you navigate an ever-changing market and build stability for the long term.About my guest: Brook Shepard is the founder and CEO of Mason Interactive, a premier digital marketing agency known for delivering exceptional results through a blend of data, design, and strategy. With over a decade of experience, Mr. Shepard has established himself as a trusted thought leader, guiding clients in diverse sectors from e-commerce to healthcare. His expertise lies in crafting bespoke marketing strategies that drive sustainable growth and a strong ROI. Connect with Brook on the web at http://masoninteractive.com/Keywords: SWOT analysis, business growth, marketing opportunities, threats in business, digital marketing agency, data-driven marketing, marketing strategy, sustainable growth, return on investment, creative marketing, performance marketing, Google account management, AI in marketing, commoditization of marketing, client acquisition, new customers, return on ad spend (ROAS), customer retention, value-based selling, features vs benefits, video marketing, Google search changes, AI snapshots, top of funnel advertising, bottom of funnel marketing, customer lifetime value, attribution solutions, brand differentiation, budget allocation, blended marketing metrics, small business marketing

In this episode of It's The Bottom Line that Matters, Jennifer Glass and Patricia Reszetylo dive into the topic of procrastination—exploring its roles in both business and everyday life. The conversation unpacks whether procrastination is always harmful or if it sometimes serves a necessary purpose, like providing space for creativity and critical thinking. Real-life stories, workplace examples, and statistics highlight the true costs of delay, from lost productivity to missed opportunities. The hosts debate when procrastination becomes “time theft” and when it's an essential part of the creative process. They also discuss strategies for overcoming unhelpful procrastination and finding the balance between taking action and allowing for thoughtful pauses.Highlights include:Personal examples of procrastination and their outcomesQuantifying the real cost of procrastination in businessThe importance of understanding the reason behind delaysHow creative “thinking time” can be misinterpreted as wasted timePractical tips to turn procrastination into productivityWhether you struggle with chronic delay or wonder if your daydreaming is actually helping your work, this discussion offers valuable insights for anyone looking to get things done without sacrificing creativity.Listen in and discover why, sometimes, it's the pause that makes the progress.About the hosts: Jennifer Glass, serving as the lead host on "It's The Bottom Line that Matters" podcast, brings a wealth of experience in both creative and business environments. She openly shares her personal journey with procrastination, describing her work on multiple novels and the challenges of switching focus between projects as her mind works to find clarity. Drawing from her corporate background in marketing, Jennifer recounts collaborating with colleagues in a fishbowl office environment, highlighting the importance of conversations to spark creativity and problem-solving. With thoughtful insights, she explores the nuanced impact of procrastination—distinguishing between negative avoidance and the positive need for mental space to generate ideas. Her approach combines practical business acumen with a deep understanding of creative processes, making her voice both relatable and authoritative on workplace dynamics.Patricia Reszetylo shares candid reflections as co-host, drawing from her own challenges with procrastination, whether it's lingering in bed on days without appointments or navigating complex business relationships. With experience as both a client and a collaborator, she discusses working with a coach on a book-writing project—highlighting how indecision and shifting priorities can cause delays. Patricia also delves into business operations, recounting situations involving staff management and bartered services, offering a nuanced perspective on the cost of lost productivity. An artist at heart, she affirms the necessity of allowing the mind to wander for creative breakthroughs, referencing stories from famed advertising professionals and drawing parallels to personal interactions that unlock inspiration. Her stories fuel thoughtful discussions on the boundary between procrastination and productive reflection, providing listeners with relatable scenarios and actionable insights.Keywords: procrastination, business productivity, personal productivity, procrastination cost, employee procrastination, creative process, business planning, marketing plan, investor deck, bartering, accountability, time management, work habits, work performance, coaching, book writing, client relationships, affiliate marketing, workplace distractions, creative thinking, corporate culture, work-life balance, workplace communication, brainstorming, clearing your head, task prioritization, overcoming procrastination, Eat That Frog, Brian Tracy, workplace efficiency

This episode is sponsored by Skip Wilson & Draft Media Partners.Welcome to another episode of Mojo: The Meaning of Life and Business. In today's show, Jennifer Glass sits down with acclaimed advertising expert Skip Wilson, founder of Draft Media Partners, to unpack how the advertising and marketing landscape is evolving with AI, social media, and cutting-edge tactics. From his early start as a 16-year-old copywriter to his influential roles at CNN and iHeartMedia, Skip Wilson brings decades of experience to discuss how businesses—both big and small—can make their marketing stand out, the shift from organic to pay-to-play platforms, and the challenges and opportunities AI brings to content creation and audience engagement. Whether you're curious about the future of search, remnant advertising, or how to get your brand noticed in a world overloaded with information, this episode is packed with practical tips and forward-thinking insights.About my guest: Skip Wilson is a distinguished figure in the advertising world and the founder of the acclaimed advertising execution company DRAFT Media Partners. His journey began as a copywriter at 16, leading him to hone his expertise at CNN Special Project before playing a pivotal role in establishing the digital division at Clear Channel Radio. As the former Vice President of Digital Media for iHeartMedia, he brings over a decade of high-level experience to his work. A bestselling author and the host of "The Advertising Podcast," his company was recently recognized as "Most Intuitive Software Developer" in 2023 and "Best Marketing Software Developer" in 2024.Connect with Skip on Facebook, LinkedIn, X, Instagram, YouTube, and on the web at https://draftmediapartners.com/Keywords: marketing, advertising, copywriting, AI search, search engine optimization, organic traffic, social media, paid advertising, content generation, video advertising, remnant advertising, broadcast TV, OTT, CTV, digital marketing, target audience, Geico commercials, Google ads, audience targeting, content performance, AI-generated content, Grammarly, blog posts, marketing strategy, consumer behavior, ad campaign tracking, Super Bowl commercials, Amazon Prime ads, Hulu ads, small business marketing, media planning

In this episode of It's the Bottom Line That Matters, hosts Jennifer Glass and Patricia Reszetylo are joined by renowned business systems expert Adi Klavit, founder of Business Success Consulting Group, for an in-depth conversation about the critical role systems and Standard Operating Procedures (SOPs) play in business growth and efficiency.With over 30 years of experience in process improvement and management consulting, Adi Klavit shares her journey from industrial engineering to building a specialized consultancy that helps organizations of all sizes document, optimize, and implement effective processes. Tune in to hear practical strategies on how to leverage SOPs for knowledge transfer, automation, and scalability—whether you're a solopreneur, managing a team, or leading a growing enterprise.Key highlights include:The importance of tailoring SOPs to fit your unique business cultureHow to use SOPs for delegating tasks and ensuring consistent resultsThe role of automation—and what to watch out for when things go wrongUsing KPIs to measure and continuously improve your proceduresThe vital mindset shift needed to embrace systems for greater freedom and creativityPlus, Adi Klavit offers actionable tips for getting started with systems and shares where to find free resources and her ebook to help you on your documentation journey.If you want to move your business forward and increase your bottom line by working smarter—not harder—this episode is for you!Jennifer Glass is the host of "It's the Bottom Line That Matters" podcast. She is passionate about guiding business owners and listeners to success by sharing practical strategies and best practices. Throughout her career, Jennifer Glass has stressed the importance of systems for businesses of all sizes, emphasizing tools and approaches that make growth possible whether working with employees, virtual assistants, or as a solopreneur. Her thoughtful questions on the podcast reflect her deep experience and commitment to helping entrepreneurs streamline operations and achieve their goals.Adi Klevit is the founder and leader of Business Success Consulting Group. With over 30 years of experience as a trained industrial engineer and management consultant, she has worked both in large international firms and directly with clients, managing companies and building two of her own. Her journey began with a focus on process improvement and grew when she noticed a significant demand for documenting business procedures. By helping companies create custom, adaptable SOPs, Adi has established herself as a leading expert in optimizing efficiency and systematizing business growth. She also hosts "System Simplified," a podcast dedicated to showcasing the power of systems in entrepreneurship and scaling.Patricia Reszetylo is a co-host of the podcast, bringing a wealth of experience and relatable stories to every episode. With a background that spans practical business management and personal experience, Patricia Reszetylo illustrates key lessons about systems with engaging anecdotes—such as her story about the loss of informal procedures when a key figure retires, highlighting the need for documented knowledge transfer. Her thoughtful engagement and curiosity help guide insightful conversations that resonate with other business owners facing similar challenges.Connect with Adi by going to https://bizsuccesscg.com/ or on LinkedInKeywords: systems, SOPs, standard operating procedures, process documentation, business efficiency, knowledge transfer, automation, ROI, return on investment, process improvement, process optimization, business consulting, scalability, delegation, virtual assistants, freelancers, branding, email signature, service level agreement, disaster procedures, knowledge extraction, technical writers, team management, corporate processes, process consistency, AI tools, ChatGPT, key performance indicators, KPIs, solopreneur, process compliance

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's episode, host Jennifer Glass dives into one of the most critical—yet often confusing—topics for business owners everywhere: cash flow. Forget just focusing on income and expenses; Jennifer Glass and her guest, Wall Street veteran and business finance expert Debra Angilletta, break down the real meaning of cash flow, why it's so essential for your business's survival, and how mastering the timing of your money can mean the difference between merely making ends meet and thriving.You'll hear simple, actionable strategies tailored for both retail and service-based business owners, learn how to time expenses and receivables to your advantage, and discover why “revenue feeds your ego, but profit feeds your family.” Plus, Debra Angilletta introduces the Profit First methodology, explains the importance of separating personal and business finances, and shares ninja-level tips for optimizing your cash flow—so you always have more money left at the end of the month.If you want to take control of your business's finances, scale profitably, and redefine what success means in your journey, this episode is for you!About my guest: With over 20 years of experience on Wall Street, Debra Angilletta helps high-performance CEO's and Founders take control of their cash flow, grow profits, and scale successfully. Using proven frameworks, Debra simplifies business finances empowering business owners to make confident decisions, hire strategically, and achieve lasting success.Connect with Debra on Facebook, LinkedIn, and on the web at nextlevelceo.bizKeywords: cash flow, small business, business owners, revenue, profit, expenses, business finance, profitability, retail business, service business, inventory management, timing of payments, auto billing, invoicing, net 30 terms, business credit card, personal vs business expenses, Profit First, Mike Michalowicz, profit margins, scaling business, consulting business, ACH payments, payment terms, cash management tools, tax implications, business bank accounts, vendor management, business sustainability, credit line, cash flow strategies, American Express, AmEx

In this episode of "It's The Bottom Line that Matters," hosts Jennifer Glass and Patricia Reszetylo dive deep into the process of rewiring your identity as you grow into the business you aspire to build. Both share candid insights from their own entrepreneurial journeys: Jennifer Glass discusses her shift from working with smaller businesses to serving clients in the $5-100 million range, while Patricia Reszetylo explores balancing two radically different ventures—a lead management business and a new restaurant project.Together, they unpack:How to consciously reshape your mindset and professional identity to match your visionThe importance of tailoring your messaging and presence (like updating your LinkedIn profile) for your target audienceStrategies for managing multiple ventures and identifying your true business prioritiesPractical tips for networking when you wear many hatsThe power of stewardship, systems, and affirmations to support growthListeners are encouraged to note their key takeaways and actions as they grow into their next business chapter. Whether you're a concurrent entrepreneur or refining your focus for bigger opportunities, this episode offers actionable guidance for transforming your mindset and business strategies for lasting success.About your hosts: Jennifer Glass is a dynamic entrepreneur whose journey began in the payment processing and credit card industry. Over time, she expanded her work into web hosting, marketing, and eventually became a respected business coach. Her passion lies in helping companies grow their bottom line, and she has continuously shifted her focus to work with increasingly larger businesses. As she transitions from coaching smaller enterprises to consulting with firms in the $5 to $100 million range, Jennifer Glass emphasizes the importance of rewiring business identity and adapting strategies for success. She shares insights not just from her own evolution, but also from engaging with her co-host and audience, encouraging others to thoughtfully plan, take action, and embrace growth.Patricia Reszetylo is an entrepreneurial spirit whose lens is firmly rooted in community-oriented ventures. She juggles multiple projects, including a lead management business focused on stewardship and client relationships, as well as launching a new local restaurant with a chef partner. Patricia Reszetylo faces challenges—such as physical limitations and navigating remote partnerships—but her strategic approach allows her to balance responsibilities and envision systems that foster sustainable growth. Above all, she champions stewardship in business, believing that sincere care for clients and processes leads to better business outcomes. Her story is one of adaptability, creativity, and continual learning.Keywords: business growth, rewiring identity, entrepreneurship, business transition, client base, community oriented business, lead management, business stewardship, follow-up with leads, business model, restaurant startup, MVP (minimal viable product), strategic planning, marketing strategy, business automation, business partnerships, physical limitations in business, chef challenges, business coaching, payment processing, web hosting, business strategy, avatar targeting, LinkedIn profile optimization, networking strategies, conversational strategy, identity shifting, business mindset, affirmation practices, stewardship responsibility, business systems

Welcome to another episode of MOJO: The Meaning of Life and Business. Today, Jennifer Glass dives into one of the most critical phases of entrepreneurship: exiting your business. Whether you're pondering passing your company down to your kids, selling to a third party, or just walking away, the exit strategy you choose—and how you prepare for it—can dramatically impact the ultimate value you receive.Joining Jennifer Glass is Cameron Bishop, a distinguished executive, entrepreneur, and current partner at Rain Catcher, a lower middle market investment firm. With decades of hands-on experience transforming and acquiring companies, Cameron Bishop shares his expertise on how to prepare your business for sale, avoid common pitfalls, and maximize your “second bite of the apple.” They'll tackle everything from owner dependency and legal structure to financial management, customer concentration, and the emotional rollercoaster of letting go.If you're even vaguely considering how and when to exit, this episode is packed with strategic guidance, real-world examples, and vital steps every business owner should be thinking about—years before making their next move.About my guest: Cameron Bishop is a distinguished executive and entrepreneur with a remarkable track record of transforming companies and maximizing value for business owners. He notably led Intertec Publishing from a $7 million company to a $400 million enterprise and co-founded Ascend Media, growing it to $120 million in just three years. Mr. Bishop has extensive experience advising private company owners on exit strategies and business transitions, and as CEO of SkillPath Seminars, he spearheaded significant organizational transformation. He is passionate about empowering business leaders to achieve their full potential and navigate complex challenges.Connect with Cameron on LinkedIn, Instagram, X, and on the web at raincatcher.com/Keywords: business exit strategy, selling a business, business transition, maximizing business value, business valuation, investment banking, business acquisition, private equity, M&A process, business broker, exit planning, business profitability, owner dependency, successor planning, organizational structure, LLC vs S corp vs C corp, legal structuring, tax implications, customer concentration, buyer risk, gross profit margin, EBITDA, financial reporting, accrual accounting, cash accounting, business growth, partnership buyout, rollover equity, business due diligence, deal structure

In this engaging episode of "It's The Bottom Line that Matters," Jennifer Glass and Patricia Reszetylo dive deep into the world of funnels—both transactional and relationship-driven. Whether you're building your own funnel or using a popular system, you'll gain clarity on what a funnel actually is, how each step works, and which approach fits your business goals.Discover:The fundamental distinctions between sales funnels and relationship funnelsReal-world examples of funnel strategies (including insights from Jennifer Glass's own systems)How buyer habits and technology shifts (like AI) are changing what works in 2026 versus years pastThe anatomy of a successful funnel—from lead magnets and tripwires to nurture sequences and brand ambassadorsCommon pitfalls and what might be "broken" in today's funnel landscapeWhy funnels are not dead, whether online or offline—contrarian marketing, infomercials, and even timeshare presentations are all part of the funnel storyIf you want actionable insight to help you design funnels that work for modern buyers and create lasting customer relationships, this episode will help you connect the dots.Tune in and learn why, truly, it's the bottom line that matters!Speaker Bios:Jennifer Glass and Patricia Reszetylo are the dynamic trio behind Its The Bottom Line that Matters. Drawing from decades of business strategy, marketing, and operational leadership, these cohosts bring real-world experience and actionable insights to every episode. Whether breaking down the latest business tech or demystifying growth strategies, they keep the conversation practical, relatable, and focused on what truly moves the needle.Jennifer Glass is a dynamic host for "It's The Bottom Line that Matters" podcast, dedicated to guiding listeners toward greater business success. Throughout the episode, she demonstrates her deep understanding of the nuances of business funnels—breaking down technical concepts for her audience with relatable examples and clear analogies. As a business strategist, Jennifer Glass brings practical insights from her real-life experience, including her own funnel at revenuefrictionindex.com, and skillfully navigates changing market conditions, AI impacts, and customer behavior trends. Her thoughtful questions and inclusive style make her accessible to listeners at all levels of experience.Patricia Reszetylo serves as co-host and an expert in marketing systems. She brings warmth, wit, and candid opinions on the evolution of funnels, emphasizing the importance of nurturing relationships as well as sales. With a knack for breaking down complicated marketing ideas into clear steps, Patricia Reszetylo offers both strategic and practical guidance, weaving in humor and personal anecdotes. Her contrarian takes and straight talk about what works in today's market make her a grounding and insightful voice on the show, helping business owners adapt to modern buyer journeys and technological shifts.Keywords: funnels, sales funnel, relationship funnel, transactional funnel, nurturing sequence, buyer's journey, lead magnet, tripwire, self liquidating offer, one time offer, OTO, upsell, downsell, funnel system, automated system, client acquisition, lead generation, marketing strategies, funnel platforms, Click Funnels, High Level, conversion, retention sequence, brand ambassadors, referral marketing, market changes, AI in funnels, online sales process, payment processor, market niche, offer positioning

Welcome to another episode of MOJO: The Meaning of Life and Business. Today, Jennifer Glass is joined by conflict resolution expert, author, and principal of Dare to Live Brave, Dana Lynn Bernstein. With over 2,100 coaching hours and extensive experience in de-escalation, high-stakes negotiations, and project management, Dana Lynn Bernstein brings a wealth of knowledge to help us tackle one of life's inevitable challenges—conflict. From internal struggles like imposter syndrome and analysis paralysis to business disputes and high-stress negotiations, we'll dive into strategies for understanding and resolving conflicts, both within ourselves and with others. Dana also shares insights from her interactive book, "It's the Thought that Counts," and offers practical tools for navigating life's friction points with confidence and clarity. Whether you're dealing with personal doubt or workplace disagreements, this episode will equip you to find your voice and approach conflict with a new perspective.About my guest: Dana Bernstein is a Conflict Resolution author, speaker, consultant, and the Principal of Dare to Live Brave. With over 2,100 coaching hours, she specializes in de-escalation, high-stakes negotiations, and project management for clients in sectors like government, banking, and universities. She holds a Master's in Dispute Resolution, is a court-appointed mediator, and a Project Management Professional. In 2025, she published the interactive book, “It's the Thought That Counts,” which helps individuals resolve internal conflict to better navigate external challenges. A dedicated volunteer and advocate, Dana's core mission is to empower people to find and use their voice to effectively manage conflict.Connect with Dana on Facebook, LinkedIn, and on the web at danalynnbernstein.comKeywords: conflict resolution, internal conflict, external conflict, business conflict, personal conflict, imposter syndrome, analysis paralysis, values, internal identity, best self, self-talk, coaching, de-escalation, high stakes negotiations, project management, government sector, banking sector, universities, dispute resolution, court appointed mediator, project management professional, resolving conflict, anger management, success, personality types, workshops, webinars, yolo (you only live once), personal growth, book ("It's the Thought that Counts"), Dare to Live Brave

Ready to unlock the potential of Pinterest for your business? In this episode of "It's The Bottom Line That Matters," hosts Jennifer Glass and Patricia Reszetylo dive deep into using Pinterest as a powerful tool for social media lead generation. Drawing from personal experiences and marketing know-how, they break down how Pinterest isn't just for inspiration—it's a platform where your content has incredible staying power, your pins can directly drive traffic, and even sell with buy buttons built right in.Whether you're brand new to Pinterest or considering ramping up your marketing, you'll learn actionable tips for optimizing pins with effective keywords, leveraging rich pins for auto-updating pricing, and why templates, checklists, and infographics can spark interest and conversations with your ideal audience. Plus, Patricia Reszetylo offers candid advice on whether DIY or hiring a Pinterest pro is the way to go.If your audience includes women (Pinterest's primary demographic) and you want evergreen content that works for you long after it's posted, this episode is your blueprint for making Pinterest a central part of your lead-gen strategy. Tune in, take notes, and get ready to see how Pinterest can bottom-line your business growth!BiosJennifer Glass is an insightful and welcoming host on "It's the Bottom Line That Matters" podcast. With a clear dedication to her listeners' success, Jennifer Glass brings both warmth and practical expertise to the show. Her journey with Pinterest began out of everyday necessity—discovering recipes—and has grown into a strong understanding of the platform's unique value for business and lead generation. Jennifer Glass shares actionable strategies, such as using keywords for enhanced reach, leveraging dynamic content like rich pins, and driving website traffic through Pinterest. She is passionate about helping listeners navigate the ever-evolving landscape of social media marketing, always emphasizing clarity and effectiveness.Patricia Reszetylo, the co-host, brings personal experience and candid insights from her own Pinterest journey. While she admits to having dabbled in marketing on Pinterest years ago without much know-how, Patricia Reszetylo highlights the platform's long content lifespan and its particular appeal to a demographic mostly made up of women. She's pragmatic, advising listeners to seek out experts or education before diving into Pinterest marketing, and stresses the importance of crafting a strategy rather than “winging it.” Her down-to-earth advice complements Jennifer Glass's technical guidance, adding a relatable and approachable perspective to the conversation.Together, Jennifer Glass and Patricia Reszetylo blend expertise, real-world anecdotes, and strategic wisdom, making their podcast a go-to resource for entrepreneurs aiming to master social media for business growth.Keywords: Pinterest, lead generation, social media campaigns, pins, boards, buy button, recipes, marketing, pin lifespan, keywords, search engine optimization, captions, gluten-free, low-fat, low-sugar, low-carb, kosher, paleo, keto, rich pins, pricing information, website integration, dynamic keywords, chocolate company, traffic generation, infographics, templates, checklists, demographics, women audience, content strategy, online visibility

Welcome to another episode of MOJO: The Meaning of Life and Business. Today, we're tackling a crucial yet often overlooked topic: women's mental health, with a special focus on women of color. Our host Jennifer Glass is joined by Terise Lang, a coach who supports professional women over 40—especially women of color who are feeling mentally and physically drained from constantly caring for everyone but themselves.Together, they unpack why alarming statistics persist around mental health struggles and suicide rates in communities of color, digging into the impact of racial bias, isolation, and the feeling of being unheard. Terise shares her holistic approach, combining custom-tailored tapping, meditation, breathing exercises, and community-building, to help women rediscover self-love and find hope. Listeners will also learn practical techniques for managing anxiety and stress, and why creating safe, supportive communities is essential. If you're seeking tools, understanding, or inspiration in your mental health journey, this conversation is for you.About my guest: Using her life experience and learned techniques like custom-tailored tapping meditations, breathing exercises, and holistic thinking, Terise Lang empowers professional women 40+, primarily those of color, who are drained mentally and physically because they take care of everyone and everything else but themselves.Connect with Terise on Facebook, LinkedIn, Instagram, and on the web at https://teriselangwrites.comKeywords: women's mental health, suicide rates, racial bias, mental health coaching, holistic thinking, custom tailored tapping, meditations, breathing exercises, professional women, women of color, accountability partner, empathy, cyberbullying, online racial attacks, Columbia University study, Boston University study, socioeconomic status, community programs, gaslighting in medical field, loneliness epidemic, sense of community, tribe support, internal anxiety, stress management, box breathing, Lamaze breathing, sound therapy, green noise, brown noise, neurodivergent, hope

Welcome to another episode of "It's the Bottom Line That Matters," where hosts Jennifer Glass and Patricia Reszetylo dive into the power of social media for driving leads—this time, spotlighting TikTok. Whether you're a business owner new to TikTok or just curious about leveraging it for growth, you'll find actionable advice and plenty of honest insights.From influencer marketing and short-form video secrets to building authentic relationships with your audience, Jennifer Glass and Patricia Reszetylo break down what you need to know to make TikTok work for your brand. Discover tips on using captions, connecting lead capture forms to your CRM, and why authenticity matters more than ever in today's digital world. Plus, learn how working with influencers and creating unboxing content can spark genuine engagement and build trust.Tune in for practical strategies, a few laughs, and a real conversation about marketing in the age of TikTok. Here's to your success!Jennifer Glass is a thoughtful and knowledgeable podcast host, deeply invested in helping listeners navigate business growth in the digital age. In this episode, she kicks things off by warmly welcoming both new and returning listeners, setting a supportive tone. Jennifer Glass demonstrates her expertise in using social media—particularly TikTok—as a powerful tool for lead generation. She explains trends, demystifies misconceptions about the platform, and shares actionable advice, such as connecting TikTok capture forms to CRMs and optimizing one's bio. Her focus on authenticity and practical strategies reveals someone passionate about empowering entrepreneurs to succeed.Patricia Reszetylo brings an honest, relatable perspective to the conversation. She freely admits her limited experience with TikTok compared to platforms like Facebook, and uses that candor to highlight the importance of learning from experts in unfamiliar areas. Patricia Reszetylo emphasizes the value of short-form video, captions, and influencer partnerships while underscoring the need to be genuine and candid—"warts and all." Her storytelling, including humorous anecdotes, gives the episode a down-to-earth vibe, reminding listeners that social media success begins with authenticity and real connection.Together, both Jennifer Glass and Patricia Reszetylo foster a conversational atmosphere that blends expertise and honesty, helping listeners cut through the noise and focus on what truly matters for their business: the bottom line.Keywords: TikTok, social media marketing, lead generation, influencer marketing, short-form video, video captions, CRM integration, direct messaging, profile optimization, unboxing videos, authenticity, audience engagement, TikTok followers, email capture, TikTok bio, niche influencers, product promotion, paid collaborations, video content strategy, user interaction, humor in marketing, product reviews, viral challenges, cross-platform strategies, TikTok marketing tips, digital branding, conversational marketing, real-time engagement, TikTok features, social proof

Welcome to another episode of MOJO: The Meaning of Life and Business, where host Jennifer Glass brings her passion for marketing to the forefront in a lively and insightful conversation with seasoned marketing strategist and former newspaper publisher, Terry Feinberg.In this episode, Jennifer Glass and Terry Feinberg take listeners on a journey through the ever-changing landscape of marketing, starting with a look at the seismic shifts in the newspaper industry and the lessons modern businesses can learn about disruption and adaptation. Terry Feinberg shares his firsthand account of navigating the challenges of print publishing in an era of rapid digital transformation, setting the stage for a broader discussion about why everyone—regardless of their field—needs to think like a marketer.The conversation delves into the nuts and bolts of creating effective marketing campaigns, from understanding customer avatars and conducting meaningful research to knowing when—and how—to pivot when results are lagging. Terry Feinberg emphasizes the importance of intentional branding, strategic investing versus spending in marketing, and how even businesses that don't consider themselves marketers are constantly sending messages to their audiences.Listeners will find practical strategies for leveraging both traditional and digital marketing channels, including the enduring effectiveness of direct mail and targeted email campaigns. Jennifer Glass and Terry Feinberg explore the psychology of packaging, the subtleties of positioning your brand for different markets, and the critical importance of matching your messaging with both your offering and your target audience.Packed with real-world examples and actionable advice, this episode is a must-hear for business owners, service providers, and anyone eager to elevate their marketing game. Whether you're wondering how much to invest in acquiring new clients, striving to stand out among competitors, or simply wanting to ensure your branding speaks to the right people, Terry Feinberg offers insights that will help you market smarter and drive your business forward.About my guest: Terry Feinberg has started two successful marketing agencies, been a newspaper publisher, and led nonprofit trade associations. He has managed as many as 125 people and is now happy as an independent consultant helping businesses grow and prosper. Connect with Terry on Facebook, LinkedIn, and on the web at https://terryfeinbergconsulting.comKeywords: marketing, branding, creative brief, customer avatar, audience research, pivoting, campaign strategy, advertising, lead generation, brand awareness, direct mail, email marketing, packaging, competitive analysis, A/B testing, positioning, consumer products, pricing strategy, service providers, e-commerce, target audience, business-to-business, business-to-consumer, brand image, qualitative research, website strategy, recurring income, customer lifetime value, product differentiation, media channels

Want to turn Facebook from a scrolling distraction into your smartest business asset? Dive into this episode of “It's The Bottom Line That Matters,” as hosts Jennifer Glass and Patricia Reszetylo walk through the real-world tactics and personal stories that made Facebook work for them, and could work for you, too. From the evolution of Facebook as a platform to the nuts and bolts of using posts, ads, and groups to drive leads and build a thriving business, this isn't another generic “post more, hope for likes” episode.Instead, you'll learn why engaging ads, lookalike audiences, and retargeting matter, get actionable insights on community building—and discover clever hacks for tracking form submissions and optimizing outreach. Recognizing that time, freedom, and growth are the true emotional payoffs, the episode provides a down-to-earth, relatable angle: if Facebook's massive user base fits your audience, you have the tools to reach them with confidence and clarity.Ready to see Facebook differently, connect deeper, and grow smarter? Choose your next step:Subscribe for actionable marketing insights and business breakthroughs every week!Speaker Bios:Patricia ReszetyloPatricia Reszetylo brings firsthand experience and curiosity to "It's the Bottom Line That Matters" podcast. She candidly shares her journey of transitioning from casual social media use to taking deliberate, business-focused actions on platforms like Facebook. Recently, Patricia Reszetylo made her first business-related post after joining a class, marking a new era in her digital engagement. Her practical approach to technology—such as using a Google Voice number for business opt-ins—reflects a thoughtful and solution-oriented mindset. She's not only aware of the technicalities but also emphasizes building genuine communities and removing resistance to sales through group challenges. Patricia Reszetylo's insights always feature a mix of personal anecdotes and actionable strategies, helping listeners bridge their experience with practical business growth on social media.Jennifer GlassAs the host of "It's the Bottom Line That Matters," Jennifer Glass combines gratitude for her listeners with sharp expertise on leveraging social platforms for business. She guides the conversation thoughtfully, sharing stories that highlight how Facebook's advertising can be powerful when targeted correctly. Drawing from her own experiences—like using email tricks to track marketing sources and finding value in Facebook ads for domain purchases—Jennifer Glass offers advice from both a marketer's and a consumer's perspective. She's detail-oriented, encouraging integration between Facebook and CRM systems for more efficient business management. Jennifer Glass ensures each episode focuses on actionable takeaways and is always considering how best to reach the right audience, making her a practical and insightful leader in podcast discussions about business and social media.Keywords: Facebook marketing, social media leads, business growth, Facebook ads, paid marketing, Facebook groups, retargeting, lookalike audiences, CRM integration, Google Voice number, email list, domain name registration, introductory pricing, opt-in forms, form tracking, automation, prospects community, running challenges, outreach strategies, daily ad spend limit, audience targeting, 2 AM problem, mobile form submission, ad conversion, marketing plan, affiliate outreach, customer segmentation, social media platform selection, content sharing, market research

Welcome to MOJO: The Meaning of Life and Business! In this episode, Jennifer Glass welcomes Stephanie O'Brien, a dynamic coach, novelist, and editor renowned for her skill in helping coaches and business owners turn their expertise into impactful, market-ready coaching programs.You'll hear Stephanie O'Brien recount her personal journey—from penning her very first full-length novel at age 12 to later joining her mother in the coaching industry. As she followed her mother into the world of coaching, Stephanie O'Brien quickly discovered a vital gap: many coaches were so immersed in their own expertise that they struggled to communicate it in ways new clients could actually understand and use. Inspired to bridge this gap, she became a kind of “universal translator,” helping coaches break down complex concepts, clarify their teaching points, and create training programs that truly change lives.Together, Jennifer Glass and Stephanie O'Brien dive into the nuts and bolts of course creation—addressing how to determine exactly what your audience needs, avoid information overload, choose the ideal format (live, on-demand, or hybrid), and set realistic pricing strategies for your programs. You'll also hear real-world lessons about polling your audience and building your course around their feedback instead of just guessing what people want. Plus, Stephanie O'Brien shares a peek into her efficient process for helping clients structure and launch a course—sometimes in as little as 90 minutes!If you've been wondering how to harness your expertise, make it accessible to others, and build a coaching program that not only sells but gets strong results, tune in for actionable insights, practical strategies, and inspiration to help you get your next course off the ground. Get ready to learn how to turn the knowledge in your head into offerings your clients will love—and that you'll be proud to deliver.About my guest: Stephanie O'Brien is a coach, novelist, and editor who specializes in helping coaches to quickly and easily create life-changing coaching programs that sell.Connect with Stephanie on Facebook, LinkedIn, Instagram, and on the web at https://www.coachclientconnection.com/Stephanie is also offering a free PDF gift: https://coachclientconnection.com/How-to-Pick-a-Coaching-Topic-that-SELLS/And an exercise you can do right now:1. Choose an area in which you can help people. E.g. you know how to help lonely singles to meet and marry the partner of their dreams.2. Write a list of all the steps you'd help your clients take in order to reach their goal.For example, your steps might include:- How to find potential partners- How to approach them and start a conversation- How to have a great first date3. Break each of those steps down into actionable instructions.Under the topic of how to approach potential partners and have that first conversation, you could list things like:A. Mindset tips for feeling confident and at ease while starting the conversationB. How to approach in a way that doesn't make people (especially women) feel threatenedC. Good conversation startersD. What to do if you sense that it isn't a good matchE. Confidently being yourself, while also using good social skills4. If any of those steps aren't so clear, actionable, and self-explanatory that a 5-year-old could follow your instructions, break them down further. When this process is complete, not only will you have a ton of content for your coaching program and educational marketing, but you'll probably also gain a whole new appreciation for how many steps you can help people with, and how many details you know about how to do them effectively!(End exercise)Keywords: coaching programs, course creation, information bundling, business coaching, online courses, course structure, content organization, audience targeting, pricing strategy, group coaching, one-on-one coaching, beta course, course delivery, live courses, on-demand courses

Ready to crack the code on lead generation with YouTube? In this energetic episode of "It's The Bottom Line That Matters," hosts Jennifer Glass and Patricia Reszetylo reveal proven strategies to attract and convert leads using the world's second-largest search engine.The conversation dives into why video is such a powerhouse for building trust and connection. Jennifer Glass emphasizes the importance of accessibility—captions and transcripts—so your content reaches and resonates with everyone. Patricia Reszetylo shares her real-world perspective as a consumer, explaining what makes her click through, stay, or walk away from a YouTube channel, and why delivering valuable, target-specific content wins business.Together, they break down the smart moves: using tactical snippets or how-to's to showcase your expertise, always providing a clear and frictionless call-to-action, and leveraging YouTube ads for targeted reach. They even draw from personal stories (yes, changing your car's clock IS relatable) to show how educational videos can win customer loyalty.What sets this episode apart? The actionable, zero-fluff strategies that focus on helping your audience, building your list on platforms you control, and following up fast—giving you the confidence to grow, save time, and stand out from generic competitors.You'll come away knowing exactly how to transform views into leads and loyal customers by connecting, educating, and making it easy to say yes.Speaker Bios:Jennifer Glass brings sharp business acumen and a passion for accessible, actionable marketing. In this episode, her insights on video accessibility, strategic calls-to-action, and lead follow-up combine technical savvy with a no-nonsense approach. Her style is practical, encouraging, and laser-focused on helping listeners win more customers while staying compliant and connected.Patricia Reszetylo offers the perspective of both a business owner and a consumer, making her guidance refreshingly real. She explains what makes a company memorable or forgettable online, and why it's crucial to target your messaging. Her practical, relatable anecdotes (from appliance fixes to automotive accessories) highlight the power of showing your value through small, meaningful content.Keywords: YouTube lead generation, video marketing, accessibility in videos, captions, transcripts, business growth, YouTube Shorts, video snippets, target audience, marketing strategy, customer engagement, how-to videos, educational content, product troubleshooting, service-based videos, call to action, clickable links, minimal friction, YouTube ads, tracking UTM parameters, CRM integration, speed to lead, customer outreach, video optimization, SEO for videos, audience retention, content strategy, platform cross-promotion, car accessories marketing, owned platforms

Welcome to another episode of MOJO: The Meaning of Life and Business. In today's conversation, host Jennifer Glass sits down with Amanda Hinman, functional medicine health coach and bestselling author, whose passion is helping women in their 40s and 50s reclaim their energy, balance their hormones, and overcome challenges like weight gain, brain fog, and gut imbalances.This episode dives deep into the real impact of what - and how - we eat, unraveling common myths around metabolism, energy levels, and the role of hormones as we age. Amanda Hinman shares why caffeine isn't the secret to real energy and introduces her simple “PFFV” approach to meals. They'll also unpack the science behind intermittent fasting, why it might not work the same for women as it does for men, and how stress and mindset play crucial roles in our health transformations.If you've wondered why weight seems to linger around your midsection, feel like you've tried it all before without lasting results, or want to break free from the diet cycle and create lasting health, this episode is for you. Join us as we explore practical strategies, the importance of nervous system support, and the shift from “dieting” to real, sustainable nourishment - so you can wake up each day with greater energy, focus, and joy.About my guest: Amanda Hinman a Functional Medicine Health Coach and a best-selling author. She specializes in helping successful women in their 40s and 50s who are struggling with hormone, mood, and gut imbalances. She helps them heal naturally… giving them back 3 hours of energy every day so they can finally feel fantastic. She's the founder of The Thyroid & Hormone Solution Program, which has helped hundreds of women overcome issues ranging from Hashimoto's and hypothyroidism to brain fog, anxiety, and weight gain.Connect with Amanda on Facebook, LinkedIn, Instagram, and on the web at https://hinmanholistic.comKeywords: functional medicine, health coaching, hormones, metabolism, energy levels, thyroid health, Hashimoto's, hypothyroidism, brain fog, anxiety, weight gain, ATP, mitochondria, cellular energy, caffeine, lean muscle, blood sugar, insulin resistance, perimenopause, menopause, gut health, microbiome, protein, fiber, healthy fats, vegetables, PFFV meal plan, intermittent fasting, cortisol, stress response, nervous system

This week on Its The Bottom Line that Matters, cohosts Jennifer Glass and Patricia Reszetylo dive into the real strategies behind using LinkedIn to drive leads and business growth in 2026. Is LinkedIn still just a digital resume? Not if you're paying attention.In this candid conversation, they break down:• What's changed on LinkedIn (and why your 2023 tactics don't work anymore)• The power and purpose of LinkedIn company pages and newsletters• How to make your profile a true lead magnet—not a boring history lesson• The untapped potential of features like LinkedIn Live, LinkedIn Events, and optimized header images• Why working smarter on LinkedIn means more targeted connections and higher-quality opportunitiesYou'll learn smart ways to use your profile, stories, and even headline space for real-world (not just algorithmic) results—plus, Patricia shares firsthand experiments that show how LinkedIn's algorithm can respond immediately to your actions. This isn't the same generic advice about “posting more often.” It's a methodical, relevant path to making LinkedIn part of your freedom—more time, more leverage, and a business that actually works for you.Speaker Bios:Patricia Reszetylo brings hands-on experience with social media experimentation, particularly on LinkedIn, where she has run niche-focused surveys and observed the impact of algorithmic changes on content visibility. She frequently evaluates user interactions with company pages, newsletters, and events, and offers a candid, practical perspective on optimizing professional profiles and business engagement.Jennifer Glass is a dedicated podcast host passionate about helping entrepreneurs grow their businesses. She brings deep expertise in using platforms like LinkedIn as powerful lead generation tools, emphasizing the importance of optimizing profiles, leveraging company pages, and keeping up with platform updates. Her insights are focused on practical, actionable strategies for online visibility and success.Jennifer Glass and Patricia Reszetylo are business-building pros and the recurring hosts of Its The Bottom Line that Matters. Together, they draw from years of hands-on experience, experimentation, and guidance for entrepreneurs who want more than just hustle—they want results. Jennifer is known for her sharp approach to digital lead generation and business growth; Daniel is an operations and leadership expert; Patricia brings a real-world experimenter's mindset to social media and systems. Their blend gives listeners not just theory, but real, actionable steps for business (and life) you actually want.Keywords: LinkedIn, LinkedIn company pages, lead generation, B2B directory, social media marketing, LinkedIn profile optimization, LinkedIn algorithm, LinkedIn events, LinkedIn Live, LinkedIn newsletters, personal branding, LinkedIn header image, carousel images LinkedIn, calls to action, curb appeal (profile analogy), featured section LinkedIn, LinkedIn headline, About section LinkedIn, professional section LinkedIn, SEO for LinkedIn, targeted audiences, content relevancy, AI-generated content, engaging posts, In the News LinkedIn, Microsoft acquisition of LinkedIn, job search on LinkedIn, booking calendar on LinkedIn, free trials via company pages, growing LinkedIn following

Welcome to a special episode of MOJO: The Meaning of Life and Business! This week, we're joining more than 1,500 podcasts worldwide in the Podcasthon movement, spotlighting incredible nonprofit organizations making a real difference. In this episode, host Jennifer Glass sits down with her close friend and esteemed community leader, Larry Bauer, president of the Teaneck, New Jersey Rotary Club.Together, they dive into what Rotary International is all about, from its global mission to eradicate polio to hands-on local impact like the beloved third grade dictionary program. You'll discover how the organization empowers businesses to give back, the power of volunteerism, and why Rotary continues to thrive after more than a century.We'll explore signature events like the Taste of Teaneck, how Rotary clubs collaborate across borders, and why joining Rotary might be the networking and community service opportunity you've been looking for. Whether you're curious about giving back or seeking inspiration from those who do, this episode delivers a feel-good, informative conversation with practical ways to get involved—right in your own community.Tune in, get inspired, and learn how you can join the movement to create positive change.Want more information about Rotary? Check them out at https://www.rotary.org/.Want more information about the Rotary Club of Teaneck? All the info about the club is here. Get more information about the 12th Annual Taste of Teaneck event happening on April 27, 2026. If you'd like to be a vendor or donate to the Tricky Tray, please send an email to Larry Bauer at rotaryclubofteanecknj@gmail.com.Keywords: Rotary International, Teaneck Rotary Club, nonprofit organization, Podcasthon, polio eradication, Bill and Melinda Gates Foundation, volunteer opportunities, business networking, Rotary membership, club chapters, Interact Club, Rotaract Club, fundraising events, Taste of Teaneck, Tricky Tray, student exchange program, dictionary program, youth engagement, community service, administration costs, Rotary magazine, family-oriented events, chamber of commerce, local businesses, event sponsorship, donation programs, international collaboration, school partnerships, leadership roles, community impact, National Geographic, NatGeo

Welcome to another engaging episode of "It's the Bottom Line That Matters," where your hosts Jennifer Glass and Patricia Reszetylo unpack the strategies, setbacks, and real talk around using Instagram - or IG - for lead generation and business growth.In this episode, the discussion zeroes in on how businesses can harness Instagram's image-centric platform to attract new clients and boost revenue, but with a powerful warning: don't put all your marketing eggs in one basket. Jennifer Glass opens with a cautionary tale about the Black Friday crash that left Insta-only marketers scrambling, reminding listeners why diversification matters. Together, the hosts get into the nuts and bolts of what works on Instagram: from crafting unique, scroll-stopping visuals and optimizing your bio for “link in bio” effectiveness, to leveraging the nuances of hashtags and the swipeable carousel posts that really shine on IG.Patricia Reszetylo brings a consumer's perspective, sharing both frustrations and observations about content overlap across platforms - and why giving your Insta audience something they can't get elsewhere is so vital. They also touch on automation tools, the importance of building your own email list (instead of relying solely on chatbot or social platform data), and why understanding your audience demographic is crucial for success.Rounding out the episode, Jennifer Glass and Patricia Reszetylo talk about engagement best practices - why it's not enough to rack up likes and how real conversation drives real results. You'll also get practical advice on converting Insta leads into meaningful business relationships and safeguarding your marketing efforts against platform volatility.Tune in for a blend of actionable tactics, strategic wisdom, and the kind of thoughtful banter that only seasoned pros can deliver. Whether you're an Instagram veteran or just exploring the platform as a potential lead gen channel, you won't want to miss these insights - because at the end of the day, it's the bottom line that truly matters.Keywords: Instagram marketing, social media platforms, lead generation, Instagram ads, marketing plan, content strategy, customer demographic, image-heavy content, scroll-stopping content, duplicate content, social media algorithms, unique Instagram content, call to action, clickable links, link in bio, Instagram bio optimization, Instagram DM, automation bots, Instagram captions, screenshotable graphics, Instagram carousels, hashtags, infographics, platform-specific engagement, audience engagement, email list building, chatbot lists, account security, thought leadership, Instagram sales tools

Welcome to another episode of MOJO: The Meaning of Life and Business! Today, we're tackling a topic that affects nearly everyone: debt. Whether it's a mortgage, student loans, or simply living beyond your means, debt can feel overwhelming and confusing. But is all debt created equal? And more importantly, how can you get out of it without sacrificing your sanity or lifestyle?Our guest, Dr. Howard Polansky, shares his remarkable journey from dentistry to financial coaching. After a life-changing experience with his son's health, Howard Polansky discovered a powerful financial system to help families and business owners break free from debt, and he's here to share his story and strategies. Together with host Jennifer Glass, Howard will reveal surprisingly simple tools, unconventional wisdom, and practical steps to help you take control of your financial destiny.Get ready to shift your perspective on money, find out why payments matter more than interest rates, and learn how financial flexibility can open doors to your dreams. If you've ever wondered how to escape the cycle of debt, this episode is for you.Please make sure you talk with your own advisor before making any decisions related to your particular situation - the information provided in this episode is for informational purposes alone and should not be relied upon to provide direct financial, accounting, or legal advice.About my guest: Dr. Howard Polansky started his career as a dentist, but now helps families and business owners with a simple financial system so they can dramatically reduce their debt payments on items like mortgages, business loans, car payments, student loans, and even credit card bills. By managing these payments effectively, you maintain your lifestyle, keep more money each month, and achieve your dreams faster. Connect with Howard on Facebook, LinkedIn, and on the web at http://www.financiallyled.com, and don't forget to check out Howard's quiz at https://leakingcash.scoreapp.com/Keywords: debt, mortgage, student loans, car payments, good debt, bad debt, credit cards, financial system, cash flow, business loans, line of credit, refinancing, interest rates, payments, home equity, financial freedom, financial flexibility, dentistry, emergency expenses, financial resilience, cash reserves, investment, personal finance, business finance, catastrophic events, debt reduction, lifestyle maintenance, financial planning, financial coaching, success definition

Welcome back to MOJO: The Meaning of Life and Business! In today's episode, host Jennifer Glass is joined by the ever-inspirational Russ Hedge, a master connector, marketing coach, international bestselling author, and live-stream host. Together, they explore the profound impact that perspective can have on both our personal lives and our journeys as entrepreneurs.The conversation kicks off with a reflection on how easily we lose sight of perspective, especially when overwhelmed by daily challenges or stresses. Russ Hedge explains how choosing your mindset each morning can make all the difference, and shares his own practices for staying grounded: beginning with gratitude, journaling, and intentionally avoiding negative stimuli from phones and social media.The episode goes further, venturing down insightful “rabbit holes”, from the value of staying informed without being bogged down by negativity, to the transformative power of community and connection. Russ Hedge opens up about his cancer journey, emphasizing the role a positive perspective played not only in his personal healing but also in inspiring others. He discusses his #1000Thanks movement, which encourages people to actively express gratitude to those around them, creating ripples of positivity across communities.For listeners who sometimes struggle to keep a positive mindset throughout the day, Russ Hedge offers practical advice rooted in prayer, practice, and persistence. Jennifer Glass adds her own actionable tips for showing gratitude in everyday encounters - from the grocery store to senior facilities - highlighting how simple acts can help shift our own perspective and brighten someone else's day.If you're looking to find more meaning in your work, build resilience, foster connections, and be a force for good, this episode is a must-listen. Tune in as Jennifer Glass and Russ Hedge give you the tools to rebalance perspective, practice gratitude, and make every day a little brighter for yourself—and for those around you.About my guest: Russ Hedge is an Inspirational Speaker, International Best-Selling Author, and Marketing Coach, widely known as an "Inspiration Specialist." With more than 30 years of experience in marketing and sales, Russ is a master connector whose mission is to be a positive force in the business world. He is passionate about encouraging people to live a more engaged and purposeful life. Russ also shares his expertise as the host of several popular livestreams and podcasts, including "Marketing with Russ... aka #RussSelfie" and "The Experience Live with Russ & Scott."Connect with Russ on Facebook, LinkedIn, and on the web at https://www.russhedge.comKeywords: perspective, gratitude, journaling, morning routine, mindset, positive thinking, entrepreneurship, business success, inspirational speaking, community building, connection, social media habits, news consumption, negative stimuli, hopefulness, personal development, self-talk, prayer, persistence, practice, significance, world changer, difference maker, cancer journey, overcoming adversity, live streaming, podcasts, marketing, purpose-driven life, #1000Thanks

In this insightful episode of “It's the Bottom Line That Matters,” hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine have an honest discussion on premium pricing and how business owners can overcome the guilt often associated with asking for higher prices. The conversation starts with questions about the anxiety many entrepreneurs feel when presenting a price they know reflects their product or service's true worth, and delves into why these feelings erupt—often stemming from internalized imposter syndrome and assumptions about what a customer will pay. All speakers share their personal experiences and underscore the importance of separating yourself from your buyer, using the mantra “you are not the customer,” and trusting in the value you've built for your offerings.As the dialogue unfolds, Jennifer Glass, Daniel McCraine and Patricia Reszetylo bring practical wisdom to the table: from the psychology behind premium package creation, to real-world examples such as impulse purchases at checkout counters and the power of value-driven price points. They discuss actionable techniques like establishing premium and fallback packages, pre-qualifying prospects, and holding firm against the urge to discount when pipeline anxiety strikes. The episode closes by reminding listeners that sometimes, a product isn't selling because it's underpriced, not overpriced. Ultimately, this episode delivers a fresh perspective on pricing strategies, highlighting the critical importance of believing in your service, articulating its value, and never negotiating against yourself—while leaving room for your customer to choose what's right for them. Whether you're a seasoned executive or just starting out, it's an essential listen for anyone seeking to confidently price for profit.Keywords: premium pricing, value proposition, sales guilt, imposter syndrome, customer mindset, pricing strategy, price anchoring, value-based pricing, downsell strategy, pre-qualifying prospects, negotiation, product value, pipeline management, referral program, service offerings, high-ticket offers, package tiers, price perception, premium package, offer presentation, financing options, discounting, customer choice, sales confidence, moral obligation in sales, comparison pricing, ROI (return on investment), impulse buys, underpricing, bottom line

Welcome to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass welcomes the remarkable Olga Alexeeva—artist, author, coach, and survivor—whose powerful story is sure to move and motivate. Olga's journey is one of resilience, transformation, and courage. Originally from Russia, she arrived in America in 1991 with no English, a young son, and her mother in tow. From humble beginnings working at McDonald's and running a pizza parlor, Olga faced incredible hardship and burnout, only to rediscover herself through a chance encounter with painting—a passion she never thought possible.Olga's story is more than a tale of survival; it's about forging meaning from adversity and allowing creativity to guide the way forward. She candidly shares the trials of starting over, the heartache of betrayal, the uphill battle of learning a new language, and the fear that so often accompanies major life changes. Through her journey, Olga reveals how fear can be dissected and overcome—sometimes with just a single step of courage.Her transformation led her to open her own galleries in Nashville and to become a beacon for other women seeking purpose, launching her coaching program “Reignite Your Spark and Keep It Forever.” Olga invites listeners into her world of creative exploration—painting, poetry, public speaking, and even adventures like rope challenges and fire eating—each serving as a metaphor for the importance of stepping outside your comfort zone and saying “yes” to life's opportunities.Throughout the episode, Jennifer Glass and Olga discuss actionable advice for anyone feeling stuck or lost, from refugees adjusting to new lives to everyday people searching for meaning. Olga emphasizes playful curiosity, embracing new experiences, and the necessity of honest self-reflection, both for physical and mental wellbeing.If you're ready to reignite your passion, rekindle your creativity, and step boldly into your own authenticity, this episode is for you. Listen in for heartfelt storytelling, practical wisdom, and a manifesto for living fully, with Olga's infectious energy and optimism lighting the way. Plus, discover how you can connect with Olga for creative masterclasses and make sure no opportunity is left behind.About my guest: Olga Alexeeva is a former stage actress who spent 15 years performing in Russia's renowned repertory theater system. Growing up in the USSR, Olga witnessed the nation's tumultuous transition during the 1990s—a period that deeply shaped her understanding of history and culture. Drawing on her rich personal experiences, she recently published the book From Russia to America: A Quest for Purpose and Joy, which explores her journey from her Russian roots to finding new meaning in America. Her story is one of resilience, adaptation, and the search for joy across different worlds.Connect with Olga on LinkedIn, Facebook, and on the web at https://www.ultraverity.comKeywords: fear, overcoming fear, purpose, joy, self-discovery, creativity, painting, art gallery, burnout, coaching, women's empowerment, immigrant experience, overcoming adversity, self-love, personal growth, finding passion, resilience, transformation, inspirational story, mindset, imposter syndrome, support systems, life transitions, healing through art, purpose-driven living, breaking barriers, courage, goal achievement, personal development, authenticity

This week on Its The Bottom Line that Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal how you can spark real sales results, without ever feeling pushy. Imagine winning clients or closing deals while building authentic trust… and without a single bit of “sleazy selling” energy.Together, they explore:How storytelling and real client examples subtly attract instead of chase new businessHow positioning, education, and “seeding” can make prospects ask YOU to know more (instead of tuning you out)Surprising ways to leverage testimonials, authority, and intriguing teasers for natural (not forced) engagementThis is your blueprint for making your business feel easier and your relationships more genuine. It's not about tricking people—it's about leading with value, reputation, and the kind of conversations buyers actually respect. The wins? More time for what matters, more confidence in your process, and results that stick.About your hosts: Jennifer GlassJennifer is the driving force behind "It's The Bottom Line that Matters" podcast, always ready to guide conversations with warmth and clarity. She has firsthand experience with hard sales tactics—like enduring grueling timeshare presentations—and uses these memories to champion more authentic, story-driven approaches to sales. Jennifer is passionate about helping others connect with prospects by focusing on their needs, employing storytelling, testimonials, and subtle “seeding” to encourage genuine interest. Her broad speaking experience, both one-on-one and before large audiences, makes her advice practical and relatable for anyone looking to sell without selling.Patricia ReszetyloPatricia brings a keen observer's eye to the conversation, often uncovering the true motives behind attention-grabbing stories, especially online. With a nod to legendary copywriters like Dan Kennedy, Patricia emphasizes the importance of integrating multiple sales tools to create compelling offers—even through indirect channels like social media. She encourages blending authority, narrative, and subtlety, recognizing that the best sales often don't feel like sales at all.Daniel McCraineDaniel's approach to selling is thoughtful and educational—he prefers to “drip” benefits and stories rather than press for the close. Drawing from his experience in consulting and giving presentations, Daniel believes emotionally connecting prospects to the value they receive is far more compelling than any pitch. He also highlights the importance of demonstrating versatility and a deep toolbox of solutions, leaving people confident in his expertise. His anecdotes blend care and substance, helping listeners understand how to inspire interest and trust without ever seeming pushy.Together, these speakers offer a blend of expertise, compassion, and real-world strategies for anyone wanting to make selling a more human experience.Keywords: selling without selling, hard sales, high pressure sales, sales presentations, timeshare sales, storytelling in sales, client testimonials, social proof, affiliate marketing, authority stories, sales strategies, sales techniques, business presentations, sales meetings, sales program, sales system, marketing platform, lead generation, content creation, online sales, sales education, relationship-based selling, rapport building, seeding in sales, internal consultant, sales confidence, sales tools, copywriting, public speaking, audience engagement, body language in presentations

Welcome to another episode of MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass sits down with Shauna Van Mourik for an engaging and refreshingly human conversation about what truly makes marketing (and business) work. Together, they dive into the real art of persuasion, the pitfalls of soulless marketing tactics, and why connecting authentically with other humans—not just “avatars” or algorithms—will set you apart.Shauna Van Mourik brings her rich background in psychology, rhetoric, and professional writing to the table, sharing her journey from content creation to branding expert for coaches and therapists. The discussion unpacks the importance of messaging that feels right, the difference between right-fit and dream clients, building an authentic brand, and why storytelling is your marketing superpower.Whether you're just starting out or looking to scale your impact, this episode is packed with practical wisdom, heartwarming stories, and plenty of actionable insights for entrepreneurs who are ready to ditch outdated advice and find their true marketing “mojo.”Ready to connect on a human level and make your brand feel like home? Hit play and join the conversation!About my guest: Coaches and therapists hire Shauna Van Mourik when they're ready to stop following outdated, soul-sucking marketing advice and finally build a brand that works for them. She helps them refine their messaging, master organic marketing, and attract clients who truly get them. Bottom line: They scale to six figures with confidence, ease, and a brand that feels like home.Connect with Shauna on Facebook, LinkedIn, Instagram, TikTok, YouTube, and on the web at https://www.shaunaleigh.comKeywords: marketing, branding, persuasion, authenticity, storytelling, rhetoric, copywriting, coaches, therapists, organic marketing, client attraction, scaling business, sales conversion, human-first marketing, AI in marketing, ethical marketing, keyword stuffing, SEO, personal brand, professional brand, dream client, ideal client, messaging, relationship building, community building, sustainability, growth, funnel, one-to-many communication, comfortable confidence

In this insightful episode of "It's the Bottom Line That Matters," host Jennifer Glass sits down with Patricia Reszetylo and Daniel McCraine to demystify the concept of cash flow forecasting for business owners who may not have a finance background. The conversation kicks off by highlighting how forecasting is, in essence, about predicting the future—much like weather forecasting, it often involves assumptions and educated guesses. Patricia Reszetylo shares her experiences with preliminary forecasting for her real estate and restaurant ventures, while Daniel McCraine offers practical advice from his own business journey, explaining how he uses simple spreadsheets and lessons from mentors to track incoming cash and anticipate shortfalls.As the discussion unfolds, the speakers cover crucial aspects that anyone can apply, from understanding the realities behind revenue predictions to leveraging historical trends and third-party data—like restaurant supply metrics—to make forecasts more realistic. Daniel McCraine and Jennifer Glass address the significance of knowing your accounting method, explaining how both accrual and cash systems influence the way future income is tracked and reported. The episode also explores the role of recurring revenue models, pointing out the ease of forecasting when you have membership or subscription-based income streams and highlighting industry patterns about customer retention. By the end, listeners are equipped with tips to avoid common forecasting pitfalls, such as overestimating income from early sales meetings or failing to factor in typical customer drop-off rates. This episode provides clear, actionable guidance and reassurance that with the right approach, cash flow forecasting doesn't have to be intimidating—even for non-finance folks.KEYWORDS: cash flow forecasting, non-finance people, revenue, business numbers, forecast accuracy, cash flow, business forecasting, commission tracking, residual income, monthly residuals, spreadsheet forecasting, sales volume, restaurant business forecasting, business plan, speculative forecasting, accrual accounting, cash accounting, accounting methods, payment terms, unpaid invoices, recurring revenue, subscriptions, client retention, annual subscriptions, monthly subscriptions, drop off rates, accurate prediction, sales assumptions, profit forecasting, business planning, financial reporting

Welcome back to another episode of MOJO: The Meaning of Life and Business! In this powerful conversation, Jennifer Glass sits down with transformational coach Scotti Moser, who specializes in helping women break free from the toxic effects of narcissistic parenting and relationships. Together, they delve into how patterns from our past—especially those shaped by narcissistic behaviors—can creep into our adult lives, businesses, and even our relationships with money.You'll hear Scotti Moser's personal journey, the hidden ways these toxic patterns show up, and practical steps for identifying, addressing, and healing from the anxiety, perfectionism, and people-pleasing that often linger long after narcissistic influences. Plus, Scotti Moser shares concrete tools like EFT tapping, explains her “four vows” that can keep women playing small, and talks about how real transformation is an ongoing process—not a one-time fix.Whether you're struggling with old wounds, want to improve your business mindset, or are curious about how your upbringing may impact your present, this episode offers insight, hope, and actionable advice for reclaiming your authentic self and creating a better tomorrow.About my guest: Scotti Moser is a transformational coach specializing in helping women break free from the toxic affects of narcissistic parenting. With her compassionate guidance, she empowers women to rediscover their authentic selves, regain their confidence, and reclaim their passion for life. Connect with Scotti on Facebook, LinkedIn, Instagram, and on the web at https://www.scottimoser.comKeywords: narcissistic behavior, toxic relationships, narcissistic parenting, emotional healing, transformational coaching, authentic self, regaining confidence, reclaiming passion, anxiety management, perfectionism, emotional toll, visibility in business, unhealthy family dynamics, abuse patterns, money mindset, business blocks, emotional patterns, EFT tapping, meditation for trauma, emotional release, healing journey, relationship with money, personal development, inner critic, four vows, chakra system, vow to conform, vow to please, vow to be invisible, vow to be perfect

This week on Its The Bottom Line that Matters Podcast, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo pull back the curtain on one of business's biggest myths: that revenue is the number you should obsess over. What if chasing bigger sales isn't actually the smartest route to a healthier, happier business?Together, they unpack:Why “revenue feeds your ego, but profit feeds your family” — and how to make that mindset shiftThe real importance of knowing your margins, cash flow, and tax efficiency (instead of just chasing top-line numbers)What the pros look at beyond the balance sheet, including how to spot leaks and make smarter decisions about business growthYou'll hear real examples, practical ways to read your financial statements, and honest talk about how misunderstanding your numbers could hurt you — yet learning to master them can be freeing and profitable.Forget generic advice — this is the insider conversation every entrepreneur needs to hear if they want more clarity, control, and confidence in business. The real payoff? Less stress, more growth, and finally knowing what moves the needle for your success.About your hosts:Daniel McCraine: As an experienced business coach and consultant, Daniel McCraine brings a practical perspective to the podcast, urging entrepreneurs to look beyond just revenue when assessing business health. In this episode, he illustrates the importance of profitability, cash flow, and understanding financial metrics like the balance sheet and profit-and-loss statements. Daniel's insights help listeners see the full financial picture and avoid common pitfalls that come from focusing solely on top-line numbers.Jennifer Glass: A passionate advocate for business success, Jennifer Glass hosts the conversation with an emphasis on educating entrepreneurs and leaders. Throughout the podcast, she frames key questions about metrics and the meaning behind the numbers, steering the dialogue toward actionable takeaways. Jennifer reminds listeners that understanding the difference between ego-driven revenue and family-feeding profit is crucial for sustainable business growth.Patricia Reszetylo: With her expertise in financial efficiency, Patricia Reszetylo focuses on the importance of tax strategy and the details that lie between revenue and profit. She encourages business owners not only to strive for higher earnings but also to dig into expenses and tax planning—helping discover hidden opportunities for improvement. Patricia's practical advice makes financial management approachable, showing that anyone can find valuable insights just by examining their numbers carefully.Together, these three hosts share their expertise and perspectives, empowering business owners to understand that it's the bottom line—not just revenue—that truly matters.Keywords: revenue, profit, profitability, business metrics, gross profit margin, net profit margin, tax efficiency, business expenses, cash flow, profit and loss statement, income statement, balance sheet, financial reports, bookkeeping, accounting, QuickBooks, FreshBooks, Xero, financial documents, business growth, margins, interpreting financial statements, cash flow statement, financial health, expanding business, monitoring business, Shark Tank, Dragons Den, strategic planning, understanding numbers

On this episode of MOJO: The Meaning of Life and Business, host Jennifer Glass sits down with seasoned financial strategist Albert Corey, who brings over 40 years of experience guiding families and entrepreneurs toward financial success. Known for his innovative Profit Maximizer system and a knack for transforming financial chaos into clarity, Albert Corey joins the show to unpack the crucial dates every business owner needs to know when it comes to taxes and financial planning.From key tax filing deadlines to practical advice on avoiding costly IRS penalties, this episode dives deep into the nuts and bolts of strategic tax planning, the importance of knowing your numbers, and why staying on top of your business finances builds not just profit, but peace of mind as well. Jennifer Glass and Albert Corey also tackle common misconceptions—like why small business owners using DIY tax software could be setting themselves up for trouble—and explore the real meaning of success beyond your bottom line.Whether you're a seasoned entrepreneur, just starting out, or looking for actionable tips to keep your financial house in order, this is a must-listen conversation packed with insights, humor, and a few surprising stories (plus a shared love for Disney pin trading!). Tune in for a lively, informed discussion that will inspire you to take charge of your business finances and build your own version of success.About my guest: With over 40 years of experience, Albert Corey is a seasoned financial strategist who's guided more than 35,500 families and entrepreneurs to financial success. As the creator of the innovative Profit Maximizer System®, he specializes in helping business owners protect their assets, grow their profits, and build a predictable income.  Albert's expertise has turned financial chaos into clarity for everyone from truck drivers to child actors. He's a firm believer that real success combines profit with passion, which is why he's not only a trusted business advisor but also an avid Disney World pin trader.Connect with Albert on Facebook, LinkedIn, Instagram, YouTube, and on the web at https://1040w2.com.Keywords: tax deadlines, business tax returns, IRS penalties, business extensions, bookkeeping, QuickBooks, small business finances, business expenses, profit maximization, financial strategy, tax planning, taxable income, business margins, gross profit, net profit, scheduling reminders, corporate structure, LLC, S corporation, business entity setup, state income tax, foreign entity nexus, business certifications, tax deductions, seller discretionary income, mortgage qualification, business vision, personal tax planning, work-life balance, financial success

In this insightful episode of “It's The Bottom Line that Matters,” hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine dive into an honest conversation about what it truly means to sit in the CEO seat—and why it's not always the right place for every founder or entrepreneur.The discussion starts with Jennifer Glass openly addressing a tough truth: just because you built the business doesn't always mean you should be leading it. The team explores real-world examples, from the engineer who dreams up a world-changing product but struggles to manage a company, to the founder who thrives as a visionary but finds themselves overwhelmed by the realities of people and operations management.Listeners will hear Patricia Reszetylo share leadership lessons from figures like Lee Iacocca, illustrating the importance of vision and management skills. Daniel McCraine reflects on his journey of adopting the CEO mindset—and both discuss their own evolutions, the challenges they've faced, and what it means to embrace (or reconsider) the CEO title as a founder.The hosts don't shy away from the tough questions: When should you bring in a fractional CEO or other C-suite leader? When does holding on to control actually hold your company back? And most importantly, how do you step aside gracefully if it's in your business's best interest?Packed with personal stories, practical advice, and a touch of humor, this episode offers valuable perspective for entrepreneurs, founders, and anyone questioning their own leadership path. If you're wondering whether the CEO seat is where you truly belong—or what to do if it isn't—this conversation is for you.Tune in and discover why, at the end of the day, it's the bottom line that really matters.About the hosts:Jennifer GlassLead-host of "It's The Bottom Line That Matters," Jennifer Glass brings a wealth of hands-on business experience to the show. She's held a variety of roles throughout her career—including working in investor relations during an IPO and providing fractional CEO & COO leadership to startups. Jennifer Glass is passionate about helping founders and entrepreneurs evaluate when to lead and when to step aside for their company's best interests, always with a focus on long-term growth and success.Patricia ReszetyloAs co-host, Patricia Reszetylo offers keen insights into the entrepreneurial mindset and journey. An entrepreneur herself, she's experienced the challenges of transitioning into the CEO role, embracing personal growth and leadership development along the way. Patricia Reszetylo openly shares her process of redefining her approach to leadership, advocating for the power of teamwork and the importance of finding the right role for sustainable business growth.Daniel McCraineDaniel McCraine is a co-host who brings strategic thinking and leadership acumen to the podcast. With a background in business leadership and a strong focus on vision and direction, he understands the nuances of effective business management and the need for founders to build strong teams. Daniel McCraine emphasizes the importance of delegation and matching one's true strengths to the right roles in a growing company.Keywords: CEO, founder, business management, leadership, entrepreneurship, fractional CEO, vision, company growth, delegation, business owner, team building, roles in business, management skills, people management, business structure, operational skills, strategic thinking, business card titles, scaling a business, C-suite, engineer founder, business development, creative entrepreneur, succession planning, business innovation, company culture, decision making, business forecasting, company longevity, letting go of control

On this episode of MOJO: The Meaning of Life and Business, host Jennifer Glass welcomes Marc Wendt, a former film industry veteran turned interpersonal coach, for a deep dive into the world of emotional intelligence. After a dynamic 21-year career at legendary companies like Lucasfilm and Disney, Marc Wendt brings his rich experiences from creative teams and personal introspection to shed light on how our EQ shapes every relationship in our lives—from the workplace to our closest family ties.Join us as Marc Wendt shares insights on building self-awareness, fostering deeper connections, and the pivotal role of honest communication and compassion, especially for men looking to forge meaningful friendships and partnerships. We'll go behind the scenes of his transformative journey, explore how storytelling informs our understanding of ourselves, and even draw on a little Disney magic to rethink what it means to be truly connected. Whether you're seeking better relationships at work or at home, this episode is packed with wisdom, practical advice, and a reminder that personal growth is always an adventure.About my guest: After a magical 21-year career in the film industry, Marc Wendt embarked on a new journey into personal coaching. Following the sale of his company, he discovered a new calling and has since immersed himself in extensive and diverse training.  Marc is a graduate of numerous programs, including The Buddhist Studies Institute, The Men's Wisdom Work, and the Curriculum for Diversity Consciousness. His rich background in both the creative world and dedicated personal development gives him a unique and comprehensive approach to guiding his clients.Connect with Marc on LinkedIn, and on the web at https://www.marcwendtcoaching.com.Keywords: emotional intelligence, EQ, relationships, coaching, men's work, self-awareness, communication skills, vulnerability, resilience, leadership, team dynamics, personal development, storytelling, Disney, Lucasfilm, Pixar, relationship dynamics, intimacy, candor, honesty, masculine strength, compassion, workplace challenges, performance improvement, crisis management, effective communication, mindfulness, family, fulfillment, success, personal growth

In this insightful episode of "It's the Bottom Line That Matters," host Jennifer Glass leads a candid roundtable with Patricia Reszetylo and Daniel McCraine to explore the nuanced world of mini-acquisitions—small, strategic purchases or takeovers that can have a big impact on business growth. Unlike headline-grabbing corporate mergers, mini-acquisitions involve more modest deals like acquiring a niche e-commerce site, licensing a software platform, or taking over an online community such as a Facebook or LinkedIn group. The conversation is filled with practical examples and personal stories, illustrating the decisions, risks, and growth potential that come with making these smaller moves.Listeners will find plenty of actionable advice woven throughout the discussion. Daniel McCraine shares how he identified gaps in his own business and thoughtfully filled them through targeted acquisitions, while Patricia Reszetylo discusses her experiences with both successful and missed opportunities—including her lessons learned from considering restaurant and property investments. Jennifer Glass introduces the buy-partner-build framework, offering a straightforward decision-making model for finding or creating strategic opportunities. The episode emphasizes the importance of fit: ensuring the new acquisition complements existing operations and skills, rather than becoming an ill-fitting jigsaw puzzle piece. Whether you're considering taking over digital assets, physical properties, or adding a new service to your lineup, this episode provides a wealth of insights and expert tips to help you approach mini-acquisitions with confidence and clarity.Keywords: mini acquisitions, business growth, acquiring another entity, acquisition process, Facebook group acquisition, LinkedIn group acquisition, online group takeover, terms of service, e-commerce store acquisition, purchasing businesses, licensing deal, financing platform, Wojie, core services, client services, startup costs, promotion strategies, restaurant acquisition, operational business purchase, business gaps, building versus buying, partnership, mastermind purchase, business line synergy, buy partner build model, coaching business, on-demand coaching platform, investment guidelines, location strategy, micro resort, integrating acquisitions

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass dives into the often-challenging world of hiring with guest Michael Neal, an optometrist, entrepreneur, and founder behind a game-changing hiring platform. Whether you're running a medical practice or operating any small business, finding the right team members can be stressful, costly, and, if you rely solely on resumes, even a bit of a gamble.In this frank and insightful conversation, Jennifer Glass and Michael Neal break down why traditional hiring methods so frequently fall short. Michael Neal shares his personal frustrations and reveals how he used those challenges to create a solution that harnesses the power of psychometric assessments and automation. Instead of relying on self-reported skills or glorified resumes, Michael Neal's method digs deeper—identifying real strengths, capacity to learn, stress management, and overall team fit before an applicant even steps through your door.You'll hear practical advice on avoiding costly hiring mistakes, how to minimize turnover by ensuring candidates are naturally suited for the role, and why paid trials or traditional interviews alone might not be enough. Michael Neal also shares stories from the hiring front lines—some hilarious, some revealing, and all packed with useful takeaways for today's business owners.Whether you need a secretary, a technician, or front-line admin staff, this episode is full of actionable tips for business owners ready to move beyond outdated hiring practices. Ready to save time, build a stronger team, and bring real mojo back into your workplace? Hit play and learn how bringing the right people onboard could transform your business for the long haul.About my guest: Dr. Michael Neal is the Founder & Chief Executive Officer of Build My Team. He is a practicing Optometrist in private practice in Hawley, Pennsylvania. He founded Build My Team to solve his own hiring struggles in his practice by modeling how companies like Disney and the Four Seasons hire. The process worked so well he expanded it to help friends and now Build My Team services clients in 8 different health care professions in over 40 states and Canada.Connect with Michael on Facebook, LinkedIn, and on the web at https://www.buildmyteam.com.Keywords; staffing, hiring process, healthcare recruitment, AI hiring tools, strengths assessment, psychometrics, resume screening, interviewing candidates, paid interviews, employee retention, small business hiring, team building, candidate evaluation, workplace productivity, job descriptions, video interviews, skill assessment, cultural fit, candidate matching, employee turnover, time-saving in hiring, recruiter fees, onboarding, body language in interviews, employee fit, talent acquisition, automated hiring systems, job boards, administrative roles, employment screening

On this episode of It's The Bottom Line that Matters, hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the art and strategy of vetting business opportunities—without letting emotions cloud your judgment. From personal stories of jumping too quickly into deals to considering the hidden costs, alignment, and the people behind the opportunity, the conversation covers essential criteria every entrepreneur should consider before saying yes (or no).Explore how evaluating business opportunities isn't just about finances and fit, but also about the impact on your overall freedom, business trajectory, and long-term success. Whether you're looking at new partnerships, expanding your services, or considering a startup, this episode provides practical insights on asking the right questions, recognizing red flags, and making decisions that move your business forward.Tune in to hear real-world experiences, thoughtful debate, and expert advice—all aimed to help you make smarter decisions for your bottom line.Listen now and learn how to vet business opportunities with strategy, discernment, and confidence.About the hosts:Jennifer Glass sets the tone for the "It's The Bottom Line That Matters" podcast, guiding listeners through the nuances of making business decisions with strategy and clarity. Jennifer's journey reflects someone who is not afraid to leap into new opportunities, even if it means stepping outside her comfort zone. She credits her willingness to join coaching groups and mastermind programs with shaping her network, career, and ultimately bringing together the podcast co-hosts. Through her experiences—whether purchasing a mastermind or integrating services that align with her business—Jennifer emphasizes the importance of thinking strategically, paying attention to connections, and always considering if an opportunity fits her vision of freedom.Daniel McCraine is a consultant with a flair for evaluating business opportunities, sometimes jumping quickly, as with his story about acquiring a robocalling company. He candidly discusses the lessons learned from opportunities that didn't pan out, stressing the importance of alignment, resources, and strategic fit. Daniel's openness to new ventures, even when they fit “hand in glove,” is balanced by his wisdom to walk away when things just aren't right. He brings a practical lens, reminding listeners that sometimes saying “no” to even good opportunities is part of being a successful entrepreneur.Patricia Reszetylo brings a reflective and experiential approach to business growth. She shares how joining a coaching consortium challenged her on multiple levels and, despite not being fully prepared for the path, she views the experience as a stepping stone—one that led to meaningful relationships and new career directions. Patricia focuses on the people behind business opportunities, recognizing that the nature of collaboration and partnership can make or break ventures. Her insights encourage listeners to consider not just the business models but also the personalities and teams involved.Together, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo use their personal stories and hard-earned lessons to help others make wise choices when vetting business opportunities. Their shared message: think strategically, evaluate deeply, and surround yourself with the right people for success.Keywords: business opportunities, vetting opportunities, emotional decision making, business expansion, hiring decisions, business acquisitions, marketing tools, business alignment, startup challenges, resource allocation, opportunity cost, evaluating opportunities, financial investment, customer base, partnerships, joint ventures, mastermind groups, coaching consortium, product expansion, review management, business growth, risk management, strategic decision making, saying no, opportunity evaluation criteria, relationship with partners, business trajectory

Welcome to another episode of MOJO: The Meaning of Life and Business! This week, host Jennifer Glass is joined by special guest Sheila Andres, an expert in small business success and the founder of the Stuck Sucks movement. Together, they dive deep into one of the toughest challenges every entrepreneur faces—getting stuck in life and business, and more importantly, how to get unstuck.Sheila Andres shares her personal journey from building a business alongside an entrepreneur for 20 years to striking out on her own, only to discover that success doesn't always follow the same rules the second time around. Through candid stories, lighthearted moments, and plenty of laughter, Sheila and Jennifer examine why business owners lose their "mojo," the importance of fun and flow in the entrepreneurial journey, and what it really means to create lasting transformation in business.If you've found yourself hitting plateaus, struggling with clarity, or just questioning your path, this episode is packed with practical advice, heartfelt encouragement, and a reminder that you're not alone. Whether you're a seasoned business owner or just starting out, tune in for insights on self-discovery, vulnerability, and making real progress—plus why having a "business BFF" might just be your new secret weapon.About my guest: Trusted Advisor, Progress Expert, Speaker and Author, Sheila Andres champions small business success. After college, Sheila found her passion as “right hand” and partner to an entrepreneur building his legacy from startup to success. The journey was hard and mentally, emotionally, physically draining. With perseverance and dedication, she prevailed. Using her experience with running a business and the entrepreneurial journey, she now serves others in building a thriving business of their own. Today, Sheila is on fire and on purpose helping small business owners turn their vision for success into reality. She is owner of Realize Your Vision, coaching and consulting that brings fun and flow to the business journey, and founder of the StuckSucks Movement where small business success is the catalyst for positive global impact. There is POWER IN SMALL.Connect with Sheila on Facebook, LinkedIn, Instagram, and on the web at https://realize-yourvision.comKeywords: business coaching, getting unstuck, small business success, entrepreneurship, business strategy, business mentoring, fun in business, flow in business, business plateaus, sales growth, business clarity, personal growth, business mindset, heartpreneur, business alignment, work-life balance, business transformation, vulnerability in business, business support, business BFF, stuck sucks movement, personal discovery, business challenges, entrepreneur journey, business evolution, business decision-making, self-awareness, business passion, business leadership, business success definition

In this episode of "It's The Bottom Line that Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the art of qualifying leads—without being disrespectful. They explore the essential reasons behind lead qualification, discuss real-life scenarios of navigating prospects who might not be a perfect fit, and share actionable strategies for screening effectively and protecting your valuable time.You'll hear practical advice on handling early-stage or underqualified prospects with empathy, leveraging group education tools like webinars, and building the all-important know-like-trust factor. The hosts also highlight the power of referral networks and how to set up your scheduling process with smart qualifying questions. Whether you're a seasoned entrepreneur or just getting started, this episode is packed with tips to help you streamline your lead qualification process—while keeping relationships and reputations intact.Tune in for a conversation that's both insightful and refreshingly real, helping you focus on what really matters: the bottom line, and how to get there gracefully.About your hosts:Jennifer GlassAs one of the central voices on "It's The Bottom Line that Matters" podcast, Jennifer Glass brings a thoughtful and strategic approach to business conversations. She is committed to helping listeners navigate professional challenges, like qualifying leads without being disrespectful. In this episode, she guided the discussion, challenged assumptions, and offered tactful solutions—like engaging less-qualified leads through group webinars—always keeping both business efficiency and dignity in mind.Daniel McCraineA practical and candid co-host, Daniel McCraine thrives on making the most of his time and expertise. He openly shares his rationale for screening potential clients, emphasizing the importance of fit, readiness, and referral possibilities. Daniel isn't afraid to discuss the nitty-gritty—like using calendar questionnaires or collaborating with referral partners—to qualify leads, yet he's generous with advice and resources for those at earlier stages in their journey.Patricia ReszetyloWith a nuanced and empathetic perspective, Patricia Reszetylo adds depth to the conversation. She recognizes the importance of meeting people where they are, especially when starting out in business, while also advocating for efficiency as lead volume grows. Patricia's storytelling illustrates a balance between educating prospects and setting healthy boundaries, ensuring every interaction holds value—even when a lead might not be the perfect fit.Together, this trio fosters an open, solution-oriented environment for business professionals seeking to qualify leads effectively and courteously.Keywords: qualifying leads, lead qualification, screening questions, referral partners, know-like-trust factor, webinars, business development, pipeline, early-stage clients, calendar scheduling, saving time, educating prospects, referrals, connection building, networking, joint ventures, competitor screening, mailing list, group education, business opportunities, sales process, readiness to buy, ideal client, connection qualifying, lead volume, marketing, time management, joint venture partners, business owners, tax reduction

In This Episode Growth doesn't stall because of a lack of effort—it stalls when systems don't support opportunity. In this episode, Adi Klevit interviews Jennifer Glass about the most common ways businesses leave money on the table. Jennifer explains how many companies rely too heavily on automation, mistaking activity for connection, and why true growth requires intentional follow-up, real conversations, and relationship-driven systems. Adi and Jennifer explore how joint ventures and strategic partnerships can dramatically increase revenue without increasing marketing spend. Jennifer shares practical examples of how businesses can expand their offerings through collaboration instead of building everything in-house, as well as why asking clients the right questions often reveals immediate growth opportunities. The conversation wraps with Jennifer's "business growth architect" mindset—building a business the way you'd build a house. From laying a strong foundation to reinforcing each functional area, she emphasizes that sustainable growth only happens when marketing, operations, sales, and financial systems are intentionally designed to work together.  

On this episode of MOJO: The Meaning of Life and Business, Jennifer Glass sits down with Florida attorney Shawn Yesner, founder of Yesner Law and host of the Crushing Debt podcast. Together, they tackle the complex topic of debt—discussing the differences between “good” and “bad” debt, debunking common myths about bankruptcy, and exploring how financial setbacks don't have to mean the end of your journey.Drawing from Shawn Yesner's decades of experience helping clients overcome financial challenges, the conversation dives into the realities behind bankruptcy law, the importance of seeking professional guidance, and how most people who file bankruptcy are simply seeking a fresh start after unexpected life events. Along the way, Shawn Yesner shares his personal story of building his own law firm, how his background shaped his passion for empowering others, and why the “phoenix” is a central symbol in his practice.If you're facing financial pressure or just want honest insight into what happens when debt becomes overwhelming, this episode offers practical advice, reassurance, and real-life strategies for moving forward—whether you're an individual, entrepreneur, or family needing that crucial second chance.About my guest: Shawn M. Yesner is a Florida native dedicated to empowering homeowners and consumers to overcome financial challenges. In 2004, he established his own law firm with a focus on helping individuals eliminate debt and stand up to financial pressures.Keywords: debt, good debt, bad debt, bankruptcy, foreclosure, financial stress, financial challenges, attorney, law firm, consumer rights, small business owner, creditor, debtors prison, public record, Chapter 11 bankruptcy, reorganization, business bankruptcy, PACER, mortgage meltdown, financial hardship, exemption, car ownership, trustee, paying creditors, residual income, bankruptcy stigma, negotiation, legal consultation, crushing debt, debt free strategies

Welcome back to "It's the Bottom Line that Matters"—the podcast dedicated to guiding you toward smarter business decisions and greater success. In this episode, hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo pick up where they left off in their previous conversation about events, shifting the focus from attending to hosting. The central question: should you charge for your events, or keep them free?Drawing from their own experiences running webinars, masterclasses, and seminars, the hosts explore the advantages and drawbacks of both models. You'll hear practical stories about attendance rates, lead generation challenges, and even inventive fee structures—like refundable seat deposits or hybrid approaches—that encourage genuine engagement and weed out the tire-kickers. Patricia reflects on her early teleseminar days and evolving strategies, while Daniel weighs in on maximizing value and attendee quality. Jennifer shares a recent example where event fees doubled as charitable donations, highlighting how creativity in pricing can also have a positive impact.Beyond the mechanics, the hosts dig into the psychology of event attendance, the importance of “skin in the game,” and tactical communication—everything from reminders to persuasive copy—that boosts participation. Whether you're planning your next online gathering or a major in-person workshop, this episode is packed with actionable insights to help you decide which approach best serves your goals and audience.Settle in and join the conversation, as “It's the Bottom Line that Matters” helps you navigate the critical decision: will your next event be free, paid, or something in between?Keywords: paid events, free events, webinars, lead generation, event registration, attendee engagement, follow-up strategy, monetization, fundraising events, masterclass, accountability group, JV partnerships, event planning, email reminders, attendee quality, marketing strategy, sales conversation, skin in the game, refund incentives, event fees, hybrid events, Chamber of Commerce, sales training, event copywriting, indoctrination sequence, calendar invites, event attendance, event goals, tire kickers, online platforms

Welcome to a special New Year's edition of MOJO: The Meaning of Life and Business! In this inspiring episode, Jennifer Glass encourages us to view the new year as a blank book of 365 fresh pages, each waiting to be filled with new achievements and growth. Instead of the traditional, often fleeting 12-month resolutions, Jennifer advocates for setting more manageable monthly or weekly goals—making it easier to stay on track and celebrate progress.She dives into methods for turning intentions into reality, such as physically writing your goals down and sharing them with others to build accountability. Jennifer also highlights the importance of active pursuit: seeking out the right people, resources, and specific opportunities to propel you forward, rather than passively hoping for success to find you.As we step into 2026, this episode is packed with actionable advice to help you clarify your vision, build the right support network, and take meaningful steps throughout the year. Tune in to discover how you can set yourself up for success, personally and professionally, and make this year your most impactful one yet!Keywords: New Year, goal setting, business, personal life, 12-month goals, monthly goals, weekly goals, accountability, opportunities, universe, resources, success, significant movement, writing down goals, voicing goals, justification, procrastination, time management, motivation, achievement, improvement, planning, self-development, making things happen, support network, finding opportunities, growth, best year yet, resolutions, celebrating successMeet Jennifer Glass:Jennifer Glass is the thoughtful and inspiring host behind MOJO, the Meaning of Life and Business. Each week, she encourages listeners—both new and returning—to go beyond traditional 12-month resolutions. As she welcomes each new year, Jennifer invites her audience to imagine their lives as a blank book, filled with 365 unwritten pages of possibility. Drawing on her own insights, she advocates breaking down big ambitions into monthly and weekly goals, believing that real progress is best made in small, consistent steps. Through her show, Jennifer helps others find clarity and momentum, not just in business, but in every aspect of life.

In this uplifting New Year's episode of "It's the Bottom Line That Matters," Jennifer Glass, Daniel McCraine, and Patricia Reszetylo engage in a thoughtful conversation about closing out 2025 and making the most of the opportunities that 2026 brings. Together, they encourage listeners to view the turning of the calendar as 365 new pages for both personal and professional growth. Jennifer Glass shares her mission to support 10 million businesses by 2040, highlighting the critical role small businesses play in job creation and the broader economy, while also discussing her ongoing philanthropic work with nonprofits like St. Jude's Children's Hospital.Each of the hosts contribute their own perspectives, with Daniel McCraine excited about business expansion and upcoming family travels, and Patricia Reszetylo focused on launching a real estate project and navigating the challenges of fundraising. The group discusses the value of setting more frequent, manageable goals—such as monthly targets—instead of relying solely on annual resolutions. As part of "Good Riddance Day," each speaker also shares what they're letting go of as the year wraps up: whether it's tedious work, unhelpful habits, or the pervasive negativity from election cycles. The episode closes with well wishes for a prosperous 2026 and a reminder to approach the new year with optimism, strategic planning, and a commitment to making a meaningful impact in both business and the wider community.KEYWORDS: holidays, success, goals, annual goals, monthly goals, goal setting, strategic planning, business expansion, travel, high school graduations, family reunion, vacation, real estate project, fundraising, small business growth, mission, nonprofit organizations, St. Jude's Children's Hospital, supporting children, making a difference, small business community, job creation, good riddance day, chopping block, deadlines, working strategically, planning, negativity, election cycles, primary ads, loyal listenersHere are 3 key takeaways from this special New Year's episode:Set Monthly Goals, Not Just Yearly Ones: Jennifer Glass encourages breaking your goals into smaller, manageable chunks to allow easier pivoting and real-time adjustments throughout the year.Let Go to Grow: Both Patricia Reszetylo and Daniel McCraine discuss the importance of letting go of tedious tasks and ineffective strategies to focus on what matters most—whether that's working smarter, expanding your business, or simply being more strategic.Impact Beyond Business: Supporting non-profit initiatives and contributing to causes you care about, as Jennifer Glass does with St. Jude's Children's Hospital, enriches both the business community and your personal sense of purpose.Wishing you a wonderful 2026 filled with growth, fulfillment, and success!What are you looking forward to letting go of—or achieving—in the New Year? Let's inspire each other in the comments.

In this festive episode of MOJO: The Meaning of Life and Business, Jennifer Glass warmly welcomes both new and returning listeners to join in the spirit of the season. As the holidays bring opportunities to connect with loved ones—whether you're celebrating Hanukkah, Christmas, Kwanzaa, or simply savoring time with friends and family—Jennifer invites you to reflect on what these moments truly mean for us, both personally and professionally.Drawing thoughtful connections between the traditions of faith and hope that holidays represent and the qualities we need to grow in business, Jennifer encourages listeners to carry that sense of trust and optimism into their ventures for the coming year. This episode is filled with heartfelt wishes for a bright holiday and a successful new year, as well as an inspiring reminder to let the light and joy of the season fuel your passion all year long. Happy holidays from MOJO, and here's to your continued success!Keywords: holidays, Hanukkah, Christmas, Kwanzaa, celebrations, meaning of life, business, Mojo podcast, loved ones, family, gratitude, faith, trust, opportunities, new year, growth, success, listeners, loyalty, community, sharing time, light, hope, basics, opportunity, personal growth, wishes, continuous improvement, holiday spirit, celebration

Jennifer's BIO:  Jennifer Glass is an award-winning business growth architect, international best-selling author, speaker, trainer, and TV show producer.  She is also the CEO of Business Growth Strategies International, the only company to offer business growth coaching along with smart payment processing solutions, review management services, marketing plus web hosting, and design solutions designed to increase a company's bottom line. Jennifer works with small- to medium-sized businesses to help them find the money they are leaving on the table. She is the author of multiple works including her "It's the Bottom Line That Matters" series. In this episode, Virginia and Jennifer talked about: How Jennifer got her entrepreneurial start What holds entrepreneurs back from success The #1 struggle for building your business What to do with the leads you already have! The truth about joint ventures Takeaways: Get out of your comfort zone  Your success is directly proportional to your ability to withstand frustration and boredom  Want profitability? Know your numbers  Don't just attain a growth plan to sustain your growth  Connect with Jennifer on her social media accounts to learn more about her work and insights into networking effectively: LinkedIn URL: https://bgsi.me/li  Facebook URL: https://bgsi.me/jg-fb  Instagram URL: https://bgsi.me/jg-ig    Connect with Virginia: https://www.bbrpodcast.com/

Welcome to another inspiring episode of MOJO: The Meaning of Life and Business. Today, host Jennifer Glass sits down with teenage speaker and author Lawrence Harris, whose powerful journey centers on overcoming limiting beliefs. Despite facing adversity from a young age—including an abusive home environment and struggles with self-worth—Lawrence Harris has turned his pain into passion, now empowering teens and young adults to break mental barriers and unlock their potential.In this conversation, Lawrence Harris shares personal stories, practical tools, and impactful advice on identifying and rewiring negative thought patterns—whether they're about self-confidence, relationships, education, or money. Together, Jennifer Glass and Lawrence Harris explore topics like imposter syndrome, gratitude, the importance of mentorship, and building your own definition of success.Plus, Lawrence Harris discusses his book “Power to the People,” revealing mental techniques that helped him rebuild confidence and emotional intelligence. Whether you're seeking more fulfillment, wanting to overcome self-doubt, or curious about redefining success on your own terms, this episode is packed with actionable insights to help you take that all-important first step towards your dreams.About my guest: Lawrence Harris is a passionate speaker dedicated to empowering teens and young adults to break through limiting beliefs and unlock their full potential. With a mission to inspire personal growth and self-confidence, Lawrence draws on relatable experiences and impactful storytelling to connect with audiences on a deep level.Connect with Lawrence on LinkedIn, Instagram, and on the web at https://lawrencecharris.com/Keywords: limiting beliefs, personal growth, self confidence, teenage speaker, empowering teens, overcoming challenges, storytelling, YouTube videos, Tony Robbins, Les Brown, public speaking, mindset, reframing thoughts, self worth, imposter syndrome, core identity, money mindset, parental influence, self improvement, positive affirmations, journaling, gratitude journal, emotional intelligence, mental health, therapy, success definition, internal validation, breaking barriers, professional coaching, motivational speaking

Welcome back to MOJO: The Meaning of Life and Business! In today's episode, Jennifer Glass welcomes a true branding visionary, Steve Miller—branding expert, renowned speaker, and co-author of the Amazon bestseller "Uncopyable You." If you've ever wondered what it really takes to stand out in crowded markets, this is the conversation you've been waiting for.Steve Miller brings a unique perspective drawn from an unconventional path—he's been a professional golfer, Hollywood stuntman, marketing strategist, and more. He explains how these varied experiences have fueled his innovative approach to branding, showing us that some of the best ideas come from outside our everyday industry “boxes.”In this episode, Jennifer Glass and Steve Miller explore why being memorable is the make-or-break factor in both business and personal branding. They discuss why simply being known, liked, and trusted isn't enough—if people don't remember you, you're nowhere. The conversation covers powerful, practical insights, such as how leading companies like Disney, Nordstrom, and Apple use experience, language, and even color to create unforgettable brand encounters. Listen for Steve's signature stories on the “moose” method for defining your target market, the importance of visual branding cues, and the concept of building your own rules of competition.Whether you're an entrepreneur, leader, or simply interested in the art of standing out, this episode offers inspiration, laugh-out-loud stories, and actionable strategies you can apply right away to make your own brand truly uncopyable. Stick around to the end for information on Steve's custom GPT tool that puts his branding wisdom at your fingertips!About my guest: Steve Miller is a branding expert, speaker, and co-author of the Amazon bestseller, "Uncopyable You," specializing in helping individuals and businesses stand out in competitive markets by building unique, memorable personal brands. Known for his innovative strategies and practical insights, Steve empowers his audience to create their own rules of competition and leave an unforgettable mark in their industries.Connect with Steve on Facebook, LinkedIn, and on the web at https://beuncopyable.com and don't forget to check out Steve's AI bot at beuncopyable.com/mojo Keywords: branding, personal branding, business branding, memorable brands, know like trust, marketing strategies, unique selling proposition, target market, competitive advantage, innovation, differentiation, customer experience, storytelling, Nordstrom, Disney, Apple Genius Bar, box thinking, out of the box, brand promise, customer service, cast members, guests, hidden Mickeys, visual cues, psychographics, brand mythology, market positioning, entrepreneur, product experience, memorable moments, standing out