Podcast appearances and mentions of jennifer glass

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass is joined by Jason Avery—a serial entrepreneur, bestselling author, and the powerhouse behind a multimillion-dollar construction company built primarily through referrals. Jason shares the incredible story of how he went from a rebellious teenager to a business leader who now spends most of his workweek nurturing relationships rather than prospecting for new clients.Jason dives deep into the world of relationship-based business, laying out practical strategies for building powerful referral networks, forming strategic partnerships, and leveraging your "contact sphere" to fuel lasting business growth. With real-life examples—ranging from the power of a simple handwritten note to intentionally assembling power teams within industries—Jason reveals how genuine giving, adaptability, and mutual motivation can transform the way you grow your business.Listen in as Jason and Jennifer break down the steps to finding the right partners, understanding personality types for better communication, and creating win-win opportunities that bring more value to your life and business. If you're ready to ditch endless cold calls and paid ads for a smarter, more enjoyable way to grow, this episode is packed with actionable wisdom to help you get started.About my guest: Jason Avery runs a successful construction company doing millions of dollars in sales for renovations yearly, largely through referrals. Now he coaches other contractors and designers to build thriving businesses, and he's even written the #1 best-selling book, "Blueprints for a Referral Based Business."Connect with Jason on Facebook, LinkedIn, and on the web at https://www.construct-success.com/.Keywords: business networking, referral based business, relationship building, strategic partnerships, joint venture strategy, contact sphere, target market, credibility, visibility, profitability, nurturing relationships, givers gain, lead generation, power team, trusted vendor list, event chain, personality profiles, DISC assessment, adaptive behavior, motivation in business, transaction vs. revenue stream, team building, delegation, entrepreneurial coaching, construction industry, consulting services, customer referrals, collaboration vs competition, small business growth, networking strategies, business development

This week on Its The Bottom Line that Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal the real-life tech stack choices that power their businesses—and how you can make smarter moves too.Whether you're drowning in software options or worried your tools are running you (instead of the other way around), this episode gives you answers you won't find in generic “top 10 software” lists. Together, the hosts dissect:Why your tech tools are only pieces of your system—and how to avoid letting them run the showWhat actually works for productivity, communication, CRM, and planning—straight from their own businessesInsider advice for security, GDPR, and protecting your data as your stack gets biggerForget one-size-fits-all advice. Jennifer, Daniel, and Patricia get honest about what flops, what fits, and why stacking up your perfect tech-system is a path to more confidence, freedom, and business growth. Listen in for permission to build a business that works the way you do.If you're tired of the grind and ready to win back your time, subscribe now — and join us each week for smarter strategies.Speaker Bios: Jennifer Glass brings a wealth of business acumen to the show, with a strong focus on the practical side of technology for entrepreneurs. She manages her own tech stack using platforms like High Level and a suite of Microsoft products, while staying security-conscious after personally experiencing a cyber-attack. Jennifer's insights are always grounded in real-world challenges, from project management and communication apps to compliance with GDPR and FTC guidelines. She's passionate about helping other business owners select the tools that truly fit their needs, and even offers support as a Microsoft partner.Daniel McCraine is a seasoned entrepreneur and small business owner, always looking for practical technology solutions that simplify daily operations. On the podcast, Daniel shared his experience building a streamlined CRM company for small businesses, emphasizing the importance of using software that does what you need and nothing more. He's a fan of Google Workspace for collaboration, Trello for project management, and Groove for marketing and websites. Daniel is strategic in his tech decisions, often seeking expert recommendations for security, especially when it comes to choosing content delivery networks. His approach is all about utility, integration, and minimizing unnecessary complexity.Patricia Reszetylo is the creative force on the podcast, known for her hands-on experimentation with tech tools for planning and brainstorming. She's a power user of ChatGPT for everything from project layouts to writing and advice, often pairing it with Google Drive and Canva to organize and visualize her work. Patricia isn't afraid to try new platforms—whether it's switching her calendar from Calendly to Go High Level or testing project management tools like Monday.com, Asana, and ClickUp. She prefers systems that let her see everything at once and adapt as her workflow evolves, demonstrating a flexible, solution-oriented mindset for businesses navigating modern tech choices.Together, Daniel, Jennifer, and Patricia deliver practical advice and personal stories, helping listeners build a tech stack that supports business growth and success.Keywords: tech stack, small business technology, Its The Bottom Line that Matters, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, group podcast, entrepreneurship, business podcast, business tips, productivity tools, CRM, GDPR, systems, software for business, 2025 trends, community podcast

Welcome to another inspiring episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass sits down with Heidi Medina, a social media strategist and business coach who's made lifestyle her priority—personally and professionally. Heidi shares her journey from the US to sunny Portugal, revealing why she and her husband chose the digital nomad life and how they've built a business that supports their freedom to travel, live near the ocean, and spend time where it matters most.In this conversation, you'll learn how Heidi helps her clients design their businesses around their individual lifestyles—whether that means working from a beachside café, finding time for family, or building flexibility into every workday. Heidi breaks down common misconceptions about the "Instagram-perfect" entrepreneur life, discusses the importance of making honest choices, and offers practical tips for anyone looking to escape the 9-to-5 grind and create a career with real freedom. If you've ever dreamed of living life—and running your business—on your own terms, this episode is packed with insight and actionable advice. Grab your coffee and tune in for a friendly chat that could help you redefine your own version of success!About my guest: Heidi Medina is a social media strategist and business coach helping coaches and service providers build authentic online presences and genuine connections that turn into business – all without feeling salesy. Now based in Portugal, she makes online marketing feel like a friendly chat.Connect with Heidi on Facebook, LinkedIn, and on the web at https://www.talktoheidi.com.Keywords: lifestyle business, digital nomad, location independent business, remote work, online marketing, social media strategy, business coaching, authentic online presence, genuine connections, work-life balance, flexibility, European lifestyle, running a business abroad, traveling while working, working from home, working from a cafe, client management, money-making activities, building habits, mindset, making choices, family-oriented business, working moms, parental responsibilities, freedom of choice, building a niche, brand perception, business systems, backup plan, business success

Are you the youngest—or oldest—person on your team? Struggling to inspire collaboration across different generations? This episode of "It's The Bottom Line that Matters" brings together Jennifer Glass, Daniel McCraine, and Patricia Reszetylo for a dynamic conversation that flips the script on traditional leadership advice.Tune in as the cohosts tackle real-world scenarios: how to manage when you're not the same age as most of your team, why generational stereotypes break down in practice, and the smartest ways leaders can genuinely motivate, communicate, and recognize contributions across ages. They challenge the idea that workplace troubles are just about “kids these days” or “out-of-touch boomers,” and instead focus on understanding each person's unique perspective, needs, and communication styles.Through stories and practical tips, you'll discover why the best leaders go beyond one-size-fits-all advice, embracing empathy, emotional intelligence, and respect to unlock true team performance. This approach doesn't just reduce friction—it fosters real emotional payoff: more confidence as a leader, stronger connections, less stress, and a workplace where everyone wants to contribute.Ready to rethink how you lead your team? Dive in now!Speaker Bios:Jennifer Glass sets the tone for open, honest discussions about generational differences in the workplace. Drawing from her own experiences managing a multigenerational team, she grounds the conversation in real-life challenges and opportunities, bringing warmth, wit, and an inclusive perspective to every topic.Daniel McCraine approaches intergenerational leadership with pragmatism and candor. He debunks common myths about generational work ethics, refocusing attention on the art of good hiring, personalized leadership, and the power of mutual respect. His insights are always solution-oriented and empathetic.Patricia Reszetylo delivers energetic, actionable strategies for motivating, recognizing, and supporting team members of every age. She excels at connecting sales, marketing, and people management, encouraging leaders to approach team-building as an ongoing, adaptive process—with a healthy dose of humor and realism.Keywords: intergenerational leadership, generational diversity, workplace culture, team management, business podcast, entrepreneurship, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, leadership tips, emotional intelligence, workplace communication, motivation at work, multigenerational teams, business success

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass dives into the fast-evolving world of marketing with special guest Jeff Greenfield, an entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership. As the co-founder and CEO of Provalytics, Jeff is at the forefront of AI-driven, cookie-less attribution and measurement solutions. Together, Jennifer and Jeff unpack the challenges marketers and small business owners face as privacy changes, like Apple's iOS updates, disrupt traditional tracking and analytics.Tune in to learn why it's so difficult to know which half of your marketing budget is truly working, how the fundamentals of measuring marketing success haven't changed as much as you think, and what practical steps you can take—no matter your business size—to make smarter decisions about where to invest your marketing dollars. Whether you're just starting out or looking to get more from your existing campaigns, this episode is packed with real-world advice on tracking impressions, understanding the pitfalls of relying solely on clicks, and building marketing strategies that stand the test of time. Get ready to take notes and gain fresh insights into the ever-changing world of business marketing!About my guest: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.Connect with Jeff on Facebook, LinkedIn, and on the web at https://provalytics.comKeywords: marketing attribution, cookie-less measurement, third-party cookies, data privacy, Google Analytics, marketing fundamentals, digital advertising, media impressions, ad tracking, conversion tracking, marketing data analysis, marketing ROI, upper funnel channels, CTV advertising, small business marketing, AI-driven attribution, offline marketing, marketing budget, marketing metrics, cost per click, cost per lead, cost per sale, Facebook advertising, Instagram advertising, Meta ads, Google ads, impression tracking, customer journey, marketing measurement tools, advertising effectiveness, marketing strategy

In this insightful episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo take an in-depth look at a common but often unspoken hurdle in entrepreneurship: the infamous "three-year wall." The discussion kicks off with Daniel explaining why, according to both research and lived experience, business owners frequently hit a wall of exhaustion or stagnation at around the three-year mark. This period is marked by declining motivation, decreased satisfaction, and even symptoms of burnout, making it a precarious time in the life of a small business. Patricia highlights how the relentless grind that powers most startups early on simply isn't sustainable and elaborates on the dangers of failing to evolve business practices, particularly the need to move beyond a “hustle” mindset and implement effective systems.Throughout the conversation, the hosts unpack telltale signs that indicate a business is heading for this rough patch—like feeling stuck, losing momentum, and noticing performance slipping for both the company and the owner. Importantly, they go beyond diagnosing the problem and provide actionable strategies for breaking through the wall. Key recommendations include taking a step back for honest self-reflection, reassessing alignment with core values, and conducting a thorough review of business operations to spot knowledge, skill, or resource gaps. Daniel and Patricia emphasize that to scale successfully, entrepreneurs must design systems that operate independently of any one person, ensuring that neither the founder nor the business becomes over-reliant on “being the system.” Support from outside advisors or coaches is strongly encouraged at this stage to bring in fresh perspective and guidance. As the episode wraps up, listeners are reminded that longevity in business comes from constant reinvention, strategic introspection, and a willingness to seek help—crucial ingredients for pushing through the three-year mark and setting the stage for stronger growth ahead.Keywords: three year wall, small business growth, entrepreneur challenges, business plateau, business exhaustion, business systems, scaling a business, business introspection, core values alignment, business realignment, business redesign, business cycle, business performance decline, business satisfaction, business reflection, skill gap, knowledge gap, resource gap, systems limit, business burnout, hustle and grind, business advisor, business coach, business consultant, friend circle change, business relaunch, business renaissance, employee withdrawal, customer retention, business sustainabilitySpeaker Bios: Jennifer Glass is a seasoned entrepreneur and coach, known for helping business owners turn stress into smart, sustainable growth. Daniel McCraine specializes in workplace psychology and business alignment, bringing thoughtful analysis and systems thinking to every episode. Patricia Reszetylo brings real-world business wisdom and a focus on avoiding burnout, challenging listeners to replace “hustle” with smarter, sustainable solutions. Together, they offer practical direction and honest support for business owners seeking lasting success.

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass dives deep into the fascinating world of storytelling and persuasive copywriting with acclaimed guest David Garfinkel—author, copywriting coach, and the brains behind the bestselling "Breakthrough Copywriting."Stories are everywhere: in our minds, on our screens, and woven through every advertisement we see. But what makes stories so effective in capturing attention and driving business success? David shares his decades of experience in journalism, copywriting, and screenwriting to reveal why stories are more than just entertainment—they're a powerful marketing tool that can forge emotional connections, build trust, and inspire action.Jennifer and David break down the art of using stories at every stage of the customer journey, discuss the difference between facts that tell and stories that sell, and share real-life examples—including how David's copy generated over $40 million for a single client. You'll also discover practical tips on structuring your own persuasive stories, the importance of tying each story to your marketing goals, and why even quick, micro-stories can make your audience remember your message.Whether you're a business owner, marketer, or just love a good story, this episode is packed with insights you can use to make your marketing more effective and memorable. Grab your headphones and get ready to unlock the secrets of storytelling for business success!About my guest: David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. David's book, "Breakthrough Copywriting" is a #1 Bestseller on Amazon. Way back in 2004, David created and published the first widely used set of Copywriting Templates. Since 1993, sales letters that David has written brought in as much as $40 million to one business.Connect with David on LinkedIn and on the web at https://www.garfinkelcoaching.com/. Don't forget to check out David's book "The Persuasion Story Code" to learn even more!Keywords: storytelling, copywriting, persuasive marketing, customer journey, business stories, origin story, persuasion stories, advertising, emotional connection, marketing strategy, sales letters, copywriting templates, persuasive copy, customer engagement, social proof, hero's journey, facts vs stories, brand credibility, rapport building, micro stories, direct mail, call to action, client success stories, emotional marketing, business communication, audience connection, storytelling in business, copywriting coaching, marketing offers, business growth

In this insightful episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine explore the widespread and often underestimated issue of decision fatigue. They relate decision fatigue not just to the boardroom but also to everyday life, drawing parallels between business decisions and the seemingly simple, yet sometimes exhausting, questions like “What's for dinner?” The trio opens up about their personal experiences with analysis paralysis and the weight of being responsible for a steady stream of choices, both minor and major. They highlight that being a business owner doesn't magically make decision-making easier—in fact, it can quickly become overwhelming when every choice feels like it carries significant consequences.As the conversation progresses, the hosts share practical and relatable strategies for overcoming decision fatigue. Patricia advocates for the clarity that comes from writing out decisions and options, often finding that organizing her thoughts on paper helps resolve uncertainty. Daniel discusses the importance of evaluating the risk level of each decision, recognizing when thorough information is required versus when quick, low-stakes decisions can be made with confidence. They collectively agree on the necessity of delegation—not only as a means to prevent burnout but also as a way to empower team members and improve overall business efficiency. The episode also touches on the idea that indecision is a choice in itself, and that moving forward, even with imperfect information, is often preferable to getting stuck in endless deliberation. By the end of the discussion, listeners are equipped with actionable advice for alleviating the stress of constant decision-making, including strategies for delegation, prioritization, and maintaining a healthy work-life balance. This episode serves as a valuable resource for entrepreneurs and leaders seeking to navigate the challenges of decision fatigue while ensuring the long-term success and sustainability of their business.Keywords: decision fatigue, analysis paralysis, business owners, delegation, decision making, decision making authority, burnout, risk assessment, information gathering, low risk decisions, high risk decisions, organizing decisions, relying on others, business strategy, strategic decisions, course correction, consequences of not deciding, overcoming indecision, personal life decisions, impact of fatigue, sharing decision making, accountability, empowering team members, business growth, project management, making mistakes, leadership, business delegation, time management, prioritization

Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass sits down with Steve Kidd—a 37-time number one international bestselling author and renowned authority on business transformation and storytelling. Steve shares his wealth of experience on how to leverage your book far beyond just hitting bestseller status, diving into strategic ways authors can use their books as powerful business tools for credibility, visibility, and, ultimately, business growth.In this episode, you'll hear firsthand how Steve guides authors through the creative process, the importance of zeroing in on your ideal reader, and why your book should be seen as the entryway into greater opportunities—whether it's speaking on major stages, attracting new clients, or building your brand authority. Jennifer and Steve explore effective book funnel strategies, common misconceptions about monetizing your book, and why knowing your one true audience is the secret ingredient to marketing and business success.If you're eager to move your book from just another item on Amazon to the center of your business strategy, this episode is packed with actionable insights and inspiring stories you won't want to miss.About my guest: As the go-to authority in transformation, 37x #1 International Best Selling Author Steve, who has helped over 4500 people become best sellers, doesn't just help you write a best-seller; he guides you to become a true catalyst for change. Collaborate with Steve Kidd to unleash the power of storytelling, amplify your voice, and create a lasting impact.Connect with Steve on Facebook, LinkedIn, and on the web at https://thrivingbestsellers.comKeywords: book marketing, bestseller status, author journey, book funnel, business storytelling, digital marketing, book value, ideal client, book pricing, Amazon SEO, book sales strategy, media exposure, public speaking, podcast interviews, book series, opt-in offers, book as a lead magnet, author credibility, content chunking, nonfiction books, fiction books, target audience, book launch, personal branding, workbook creation, speaking engagements, upsell strategy, audience avatar, marketing strategy, conversion funnel

Stuck in a business rut? Ready to make the tough call between doubling down or walking away? This episode of “It's The Bottom Line that Matters” pulls no punches. Hosts Jennifer Glass and Patricia Reszetylo team up with guest Daniel McCraine for a dynamic, practical conversation packed with real-world stories and brutally honest guidance on knowing when to “burn it down” or boldly pivot.Jennifer, Daniel, and Patricia break down the emotional traps that keep entrepreneurs hanging on too long—like the fear of quitting right before you strike gold, or the guilt of abandoning your “business baby.” They share how to read the signs in both service and product businesses, why you need to ruthlessly monitor cash flow and metrics, and how to identify when just one employee, product line, or process might be dragging you down. Patricia's firsthand story of pulling the plug on a struggling business provides no-nonsense insight into the moment when enough is enough.But this isn't generic “never give up” advice. The hosts emphasize that sometimes valor means letting go—and that freedom and growth come when you cut your losses based on clear-eyed metrics and honest self-assessment. You'll walk away with sharper confidence, clarity, and the reassurance that savvy entrepreneurs know when to pivot or persist.Speaker Bios:Jennifer Glass brings sharp insight and courageous candor, challenging listeners to be “ruthless” in business and not let sentimentality keep them stuck. She anchors the conversation, underlining the importance of decisive action, clear metrics, and always seeking out the smart exit ramp before it's too late.Daniel McCraine offers a wealth of experience from both entrepreneurial and acquisition perspectives. He expertly outlines common traps (like “sunk cost” fallacy and shiny object syndrome) and emphasizes cash flow and clear planning as the true bottom lines for any pivot or persevere decision. His practical strategies empower listeners to approach major business decisions with both heart and logic.Patricia Reszetylo gets real about tough decisions, sharing her own story of shutting down a business as a powerful teaching moment. Her down-to-earth style gives voice to the emotional side of entrepreneurship, reminding us that not giving up sometimes means letting go, and that the biggest competitive edge can be found in honest self-reflection.Keywords: business pivot, when to pivot, burn it down, entrepreneurship, business strategy, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, business failure, business success, startup advice, service business, product business, bottom line, smart decision making, business podcast

Welcome to another episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass is joined by Vincent Saravia, a passionate serial entrepreneur with ambitions to become the next Warren Buffett. In this insightful conversation, Vincent shares his journey from studying at Old Dominion University to learning directly from finance veterans, including those connected with legendary — and infamous — names in the industry. The episode dives deep into the world of business financing, covering the essentials of debt and equity financing, what business owners need to prepare before seeking funding, and the realities of costs and timelines involved.Vincent also opens up about his personal aspirations in the finance world, his fascination with market inefficiencies, and his vision for making a difference both in business and through philanthropic work. Whether you're a budding entrepreneur, a business owner looking for funding, or simply curious about the mechanics of the financial world, this episode offers valuable insights and practical takeaways. Grab your headphones and get ready to discover what it really takes to build financial MOJO in life and business!About my guest: Vincent Saravia is a serial entrepreneur and wants to be the next Warren Buffett.Connect with Vincent on Facebook, LinkedIn, and https://linktr.ee/vincentsaraviaKeywords: debt financing, equity financing, business financing, pitch deck, financial projections, pro forma, Regulation D, SEC, investment bankers, startup funding, commercial real estate financing, CFA, Bloomberg terminal, S&P 500, penny stocks, arbitrage, conglomerate, institutional investors, retail investors, market custodian, Robinhood, BlackRock, Fidelity, IPO, dividends, portfolio diversification, risk tolerance, trading securities, NASDAQ, cryptocurrency

Are you burning out trying to handle every part of your business solo? In this insightful episode of It's The Bottom Line that Matters, cohosts Jennifer Glass and Patricia Reszetylo dive deep into the hidden costs—and overlooked dangers—of doing it all yourself as an entrepreneur.Jennifer and Patricia bring refreshing honesty as they share personal stories of undercharging, overcommitting, and learning the hard way how essential it is to outsource or delegate. You'll hear why trying to save money by shouldering every task yourself can actually drain your time, wear down your confidence, and stunt your business's growth. From failing at JavaScript to wrestling with design, and even the pros and cons of using AI tools like ChatGPT, the hosts illustrate how knowing your limits and strategically seeking help can unlock more freedom and productivity.This conversation goes beyond cliché advice. Jennifer and Patricia get real about perfectionism, trust, and the power of focusing on your true strengths. You'll get practical wisdom for finding balance between hands-on learning and knowing when it's smarter to invest in outside expertise. The emotional payoff? Less stress and guilt, more time for what matters, and the growth that comes from letting go.Speaker Bios:Jennifer Glass opens up about her journey from massively undercharging and taking on every element of a client project herself, to shifting her approach, leveraging better tools, and setting healthy boundaries. Jennifer's reflective, solution-focused perspective encourages listeners to value their expertise and make smarter choices for sustained success.Patricia Reszetylo brings a grounded, practical angle, sharing vivid stories of technical struggles and the relief found in recognizing her limits. Patricia's insights emphasize the importance of self-awareness, knowing when to seek guidance, and the emotional freedom that comes with smart delegation.Keywords: small business, entrepreneur tips, outsourcing, business growth, time management, Jennifer Glass, Patricia Reszetylo, business podcast, entrepreneurial advice, productivity, solo entrepreneurship, delegation strategies, business owner burnout, ChatGPT for business, business efficiency

On this episode of MOJO: The Meaning of Life and Business, host Jennifer Glass sits down with Andrea C. McLean, board certified coach, award-winning author, and founder of the ACM Coaching Group. With over 30 years of leadership experience and a passion for helping others find their path forward, Andrea shares her personal journey—from the disappointment of missing a promotion to pivoting into the world of coaching, mentorship, and empowerment.Together, Jennifer and Andrea dive deep into what it really means to envision and shape your future. Andrea introduces her signature SOAR Method—Shift your mindset, Overcome challenges, Activate your plan, and Reflect and refine—which she uses to guide clients, especially women, as they navigate career transitions and life changes. The conversation covers practical strategies for breaking through limiting beliefs, managing cultural and personal challenges, and the importance of celebrating both big and small wins along the way.Whether you're at a crossroads in your career or just want to start thinking more intentionally about your future, this episode is packed with inspiration, actionable advice, and real-life stories to help you decide to be your future self. Get ready to uncover the power of taking action—and find the motivation you need to start your next chapter!About my guest: Andrea C. McLean, Founder of ACM Coaching Group LLC, is a board-certified life, career, and executive coach with 30+ years of global leadership experience. A champion for women, she mentors at Rider University and Women Unlimited Inc. Andrea holds a master's in organizational leadership, is an ICF member, and a Thinkers50 High Impact Coaching Enhanced Practitioner. Award-winning author, her latest book, "Decide to Be Your Future Self," won the 2024 Storytrade Award.Connect with Andrea on Facebook, LinkedIn, IG, YouTube, TikTok, and on the web at https://www.andreacmclean.com.Keywords: life coaching, career coaching, executive coaching, SOAR method, mindset shift, overcoming challenges, personal growth, leadership, women empowerment, mentoring, future self, goal setting, limiting beliefs, cultural barriers, organizational leadership, coaching certifications, professional development, women's leadership, sponsorship, corporate America, work-life balance, time management, action planning, accountability, celebrating milestones, refining goals, self-reflection, career transitions, personal achievement, online courses

In this insightful episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine enjoy a lively discussion on the power and potential of newsletters. The trio dives deep into why newsletters shouldn't just be about dry updates or overt sales pitches, but rather serve as platforms for thought leadership, establishing authority, and delivering real value to readers. They explore how newsletters can build strong connections with your audience by sharing expertise, engaging content, and even unexpected topics that go beyond the boundaries of traditional marketing.Listeners will come away with fresh ideas on how to leverage newsletters as business assets—whether it's expanding readership, including engaging extras like recipes or puzzles, driving word-of-mouth sharing, or even building a newsletter with the intention to sell it as a valuable entity in itself. The conversation also touches on creative ways to make newsletters visceral and memorable, the importance of consistency in distribution, and how unique content can truly set your business apart. If you've ever wondered how to turn your newsletter from a forgettable email into a must-read resource, this episode is packed with inspiration and actionable takeaways.Keywords: newsletters, thought leadership, lead generation, marketing, authority in industry, newsletter value, prospecting, credibility, readership base, newsletter formats, physical newsletters, email newsletters, social media newsletters, newsletter consistency, newsletter monetization, selling newsletters, newsletter sponsorships, subscriber base, content sharing, referral marketing, affiliate links, sensory marketing, visceral copywriting, advertising, newsletter as an asset, expert positioning, client retention, newsletter revenue, newsletter engagement, unique newsletter ideas

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's powerful conversation, host Jennifer Glass sits down with Martin Salama, known as the Architect of the Warrior's LIFE Code, to talk about the real journey behind entrepreneurship—beyond just chasing that mythical million-dollar revenue. Martin shares his incredible personal story of resilience, from losing everything during the 2008 financial crisis to how his setbacks became a launchpad for his coaching career.They dive deep into what it truly takes to shift from a “worry and lack” mindset to one of abundance, purpose, and real fulfillment, both in business and in life. Martin opens up about building a thriving community, scaling businesses from six to seven figures, and why mindset is just as important as strategy. You'll also hear about actionable frameworks, like his three-legged stool to sustainable growth, and the “Cycle of Ace” for turning vision into reality. If you're an entrepreneur or aspiring leader looking for honest advice and inspiration to level up, this is one you won't want to miss.Let's get started and discover how you can build a life—and a business—that's incredibly full every day!About my guest: For over a decade Martin Salama, The Architect of The Warrior's L.I.F.E. Code has been helping entrepreneurs shift from worry and lack to abundance and being a L.I.F.E. Warrior! Why spend your time worrying when you can be Living Incredibly Full Everyday!Connect with Martin on Facebook, LinkedIn, Instagram, and YouTube!Keywords: entrepreneurial journey, business growth, mindset shift, millionaire mindset, business coaching, life coaching, scalability, abundance mindset, personal development, shiny object syndrome, mastermind groups, business systems, standard operating procedures, group coaching, depression recovery, risk reversal coaching, high ticket programs, marketing strategies, community building, synagogue growth, leadership, accountability, law of attraction, action planning, goal setting, blueprinting, time management, implementation, self-awareness, overcoming challenges

In this engaging episode of It's The Bottom Line That Matters, co hosts Jennifer Glass and Patricia Reszetylo are joined by co-host Daniel McCraine for a deep dive into the unconventional world of guerrilla marketing. Together, they demystify what guerrilla marketing is—and isn't—and discuss how it differs from traditional marketing methods. Discover creative, cost-effective strategies ranging from bold PR stunts and pop-up shop experiences to leveraging major events through ambush marketing and “newsjacking.”You'll get real-world examples, tips for creating viral buzz both online and offline, and a thoughtful conversation about the opportunities (and pitfalls) of these surprise-and-delight tactics. The hosts explore interactive digital campaigns, user-generated content ideas, and even share stories of local and global marketing maneuvers. Plus, Jennifer, Daniel, and Patricia highlight important cautions—like the risks of humor misfiring or running afoul of trademarked events.Whether you're a business owner wanting to boost brand visibility on a shoestring budget or a marketer curious about fresh ways to generate attention, this episode is packed with actionable insights and lively discussion.Tune in and rethink your approach to making your business unforgettable—without breaking the bank!Jennifer Glass (Lead Host)Jennifer Glass is the driving force behind It's The Bottom Line that Matters. Known for her keen focus on practical business success, Jennifer brings clarity to complicated topics, making them accessible for entrepreneurs at any stage. In this episode, she guides the conversation on guerilla marketing, peppering the discussion with real-world examples and insightful questions. Jennifer's curiosity and knack for breaking down concepts help demystify modern marketing challenges, ensuring her audience leaves each episode with tangible strategies.Daniel McCraine (Co-Host)Daniel McCraine joins the episode as a thoughtful guest and valued contributor. His experience shows in how he defines guerilla marketing—emphasizing low-cost, high-impact strategies that drive attention and public relations. Daniel's practical mindset keeps the conversation grounded, and he's quick to offer caution around humor in marketing, reminding listeners to be mindful of tone and audience. His analytical approach brings a realistic perspective to the creativity of guerilla tactics.Patricia Reszetylo (Co-Host)Patricia Reszetylo rounds out the team as a co-host who brings her creativity and depth to the table. Patricia is passionate about unconventional marketing and loves sharing examples, from local flash mobs to interactive billboards. She encourages experiments with user-generated content and interactive experiences, always with an eye on how they foster strong community connections. Patricia's background enables her to point out both the magic and challenges in digital marketing, and she's especially adept at highlighting where excitement meets execution. Her advice to be careful with humor and technology balances Jennifer's vision and Daniel's caution, making her an integral part of the show's dynamic.Keywords: guerrilla marketing, traditional marketing, low cost marketing, no cost marketing, marketing campaigns, PR (public relations), pop up shop, experiential marketing, NFL Super Bowl, ambush marketing, event sponsorship, newsjacking, viral marketing, word of mouth, user generated content, digital marketing, social media, flash mobs, interactive billboard, brand awareness, humor in marketing, negative impacts of marketing, marketing technology, community engagement, demographic targeting, cultural sensitivity, campaign goals, inside jokes, local events marketing, customer experience

“You have to pay a new price every day for the success that you want to have in this life that you want to live.” – Dom Brightmon Today's episode features the host himself sharing the three R's of Going North Podcast's success to celebrate Going North reaching 1,000 official episodes featuring over 1,000 published authors from around the world. Key Things You'll Learn:How Going North has evolved into a “thin place” where meaningful connections and personal growth flourishWhy Dom learned to treat each conversation as a legacy pieceWhy consistency pays offThe Three R's of Going North's SuccessDom's Site: https://www.dombrightmon.com/about-meDom's Books: https://www.amazon.com/stores/author/B07B7F37N5/allbooksThe opening track is titled, “Hall of Kings ft. Gerson Zaragoza (Instrumental)” by Marcus D To listen to and download the full track, use the following link. https://marcusd.bandcamp.com/track/hall-of-kings-ft-gerson-zaragoza-instrumentalPlease support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 405 – Leadership Lessons From The Pub with Dr. Irvine Nugent (@irvinenugent): https://youtu.be/cSKZqsoXr_M?si=oBQncCVDpKzZOGS-Ep. 302 – A Black First with Peter E. Carter: https://www.goingnorthpodcast.com/302-a-black-first-with-peter-e-carter/Ep. 319 – The Hunter with Jim Christina: https://www.goingnorthpodcast.com/ep-319-the-hunter-with-jim-christina/112 – The Art of Making Things Happen with Steve Sims (@SteveDSims1): https://www.goingnorthpodcast.com/112-the-art-of-making-things-happen-with-steve-sims-stevedsims1/Ep. 818 – Tech Savvy Tales and Cozy Mysteries with Charles Breakfield & Rox Burkey (@EnigmaSeries): https://www.goingnorthpodcast.com/ep-818-tech-savvy-tales-and-cozy-mysteries-with-charles-breakfield-rox-burkey-enigmaseries/Ep. 432 – Discovery of LESS with Chris Lovett (@ChristoLovett): https://www.goingnorthpodcast.com/ep-432-discovery-of-less-with-chris-lovett-christolovett/292.5 (Charm City Bonus Episode) – Divorce Is Worse Than Death with Stanley McCluskey: https://www.goingnorthpodcast.com/2925-charm-city-bonus-episode-divorce-is-worse-than-death-with-stanley-mccluskey/139 - Take Focused Action & Get Results with Brian J. Olds (@BSNSpeaks): https://www.goingnorthpodcast.com/139-take-focused-action-get-results-with-brian-j-olds-bsnspeaks/187 - It's the Bottom Line That Matters with Jennifer Glass (@thejennglass): https://www.goingnorthpodcast.com/187-its-the-bottom-line-that-matters-with-jennifer-glass-thejennglass/Ep. 782 – Grab Life By the Dreams with Karin Freeland (@KarinFreeland): https://www.goingnorthpodcast.com/ep-782-grab-life-by-the-dreams-with-karin-freeland-karinfreeland/Ep. 452 – Writing a Penetrating Tell-All Memoir with Karin Freeland (@KarinFreeland): https://www.goingnorthpodcast.com/ep-452-writing-a-tell-all-penetrating-memoir-with-karin-freeland-karinfreeland/Ep. 537 – If Trees Could Talk with Holly Worton (@hollyworton): https://www.goingnorthpodcast.com/ep-537-if-trees-could-talk-with-holly-worton-hollyworton/#Host2Host Bonus Ep. – Business and Personal Secrets for Getting Unstuck with Frank Zaccari (@FZaccari): https://www.goingnorthpodcast.com/host2host-bonus-ep-business-and-personal-secrets-for-getting-unstuck-with-frank-zaccari-fzaccari/Ep.308 – “Every Day Is A New Day” with Kim O'Neill (@KimsONaMission): https://www.goingnorthpodcast.com/ep308-every-day-is-a-new-day-with-kim-oneill-kimsonamission/Ep. 783 – Creativity, Faith, & Unveiling Fantastical Truths with Cyndi Brec (@CyndiBrec): https://www.goingnorthpodcast.com/ep-783-creativity-faith-unveiling-fantastical-truths-with-cyndi-brec-cyndibrec/

Welcome to another empowering episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass is joined by renowned author, speaker, and coach Chad E. Cooper. Together, they dive deep into the world of self-limiting beliefs, imposter syndrome, and the stories we tell ourselves that hold us back in life and business. Drawing from Chad's extensive experience as a retired Fortune 500 executive and acclaimed personal development leader, this episode unpacks how childhood experiences and persistent setbacks shape our confidence—and more importantly, how we can rewrite those narratives.Through engaging metaphors (think: the salt in your favorite cookie recipe!) and real-world examples, Chad reveals how to distinguish pain from suffering, why happiness is a choice, and the vital importance of being present instead of chasing perfection. If you've ever felt stuck or struggled with self-worth, tune in for actionable insights, inspiring stories, and a refreshing perspective on breaking free from the prison of your own mind. Get ready to embrace your strengths, let go of what no longer serves you, and chart a course toward a more purposeful, joy-filled life.About my guest: Chad e. Cooper is a renowned author, speaker, and coach, known for empowering individuals and organizations to achieve legendary lives. A retired fortune 500 executive, his expertise spans leadership, philanthropy, and personal development. Chad's groundbreaking book, "Time isn't the problem, you are," offers transformative strategies for success, advocating for effective time managementAnd accountability. His mission centers on helping people align their actions with their values, fostering a legacy of impact and excellence. Through his engaging workshops and coaching, chad inspires others to lead purposeful lives and create meaningful change.Connect with Chad on Facebook, LinkedIn, Instagram, X, and on the web at https://www.chadecooper.com.Keywords: self limiting beliefs, imposter syndrome, self confidence, personal development, time management, overcoming trauma, leadership, mindset, happiness, accountability, taking action, victim mentality, personal growth, self esteem, emotional health, choice, peace, surrender, storytelling, personal responsibility, mental health, suffering, awareness, Coaching, positivity, life purpose, overcoming depression, overcoming anxiety, subconscious blocks, self worth

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine and Patricia Reszetylo for a deep dive into the world of online communities and group building. The conversation covers everything from the initial purpose and strategy behind launching a group on platforms like Facebook and LinkedIn, to the practicalities of growing, managing, and—most intriguingly—monetizing that community. Daniel shares his recent experience of acquiring a sizable online group, while Patricia and Jennifer offer actionable insights on using group entry questions, leveraging lead magnets, and organizing communications to engage members effectively.Listeners will walk away with valuable lessons on treating groups as extensions of their business or marketing efforts, including tips on collecting valuable member data, maintaining a strong brand presence, and using groups for challenges or special events. The discussion emphasizes that while building a thriving community takes time and intention, with the right strategies—and some patience—groups can become both highly engaged and financially rewarding. Whether you're just starting a small niche group or managing a massive online community, this episode is packed with inspiration and practical ideas to help you make your group a success.Keywords: social media groups, Facebook groups, LinkedIn groups, online communities, group monetization, growing online groups, business coach, buying a group, group membership, audience building, community engagement, group moderation, standout membership, email list collection, browser plugins for groups, lead magnets, downloadable checklists, business challenges, group engagement strategies, group management tools, group marketing, identifying group audience, group mission statement, newsletter content, authority in online groups, building group value, group cover image, pop-up groups, challenge groups, content posting strategiesHere are 3 key takeaways you can apply today:Define Purpose & Audience FirstBefore launching a group, clarify who you want to attract and what problems you'll help them solve. Treat your group like a business: your values, messaging, and even visuals should reflect your mission from day one.Drive True Engagement Before MonetizingMonetization options are plentiful (premium memberships, exclusive content, pop-up challenge groups, lead magnets, and more), but engagement and value must come first. Tools like intake questions and lead magnets can help segment your audience and build true connection.Think Beyond the Platform & Future-Proof Your CommunityCollecting emails (with permission!) enables you to maintain access to your audience—even if platform policies change. Plus, regular content, challenges, and direct outreach make your group feel like a real community (or even your own newsletter).Building a group takes time. Start with a single member—yourself—and grow from there. Be patient, intentional, and always focused on delivering value.Curious for more insights? Check out the full episode of “It's the Bottom Line That Matters”!#CommunityBuilding #BusinessGrowth #OnlineGroups #Leadership #PodcastTakeaways

Welcome to another inspiring episode of MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass is joined by the dynamic Eileen Head—a renowned intuitive coach, Enneagram specialist, hypnotherapist, and Reiki master—who brings her wisdom and personal experience to the table to help women, particularly those over 50, rediscover and manifest the lives they truly desire.Jennifer and Eileen dive deep into the concept of manifestation, demystifying what it really means to create your dream life and how to navigate the challenges that often come with major life transitions. Eileen opens up about her own transformation: after decades in a marriage that left her yearning for more, she bravely charted a new course, investing in self-growth and eventually building a joyful, vibrant lifestyle that now has her living half the year on the beaches of Mexico.Listen in as they discuss the practical steps and mindset shifts necessary for manifestation—from letting go of outcomes and healing past traumas to using the Law of Attraction, crafting clear vision boards, and developing powerful daily mantras. Eileen shares actionable tools for dealing with limiting beliefs, cultivating gratitude, and vibrating at a higher frequency to attract abundance and happiness.This episode is packed with stories, practical advice, and genuine encouragement for anyone—whether you're facing a “should I stay or should I go” moment, seeking deeper relationships, or longing for new adventures. Eileen's approach is compassionate and empowering, reminding listeners that no matter where you are in life, you have the choice and the power to design a fulfilling and joyful future. If you're ready to step into your best self and manifest new possibilities, don't miss this thoughtful and uplifting conversation!About my guest: Using the Law Of Attraction and Manifesting practices, Eileen Head mentors you to Live Your Best Life, Thrive and Have More Fun! Eileen is an Intuitive, Enneagram Personality Pattern & Relationship Coach, Speaker, Hypnotherapist, and Reiki Master. Whether you are looking to experience your bucket list, attain your ideal career, deepen your relationship, or attract your ideal partner, she teaches you how to release patterns that are sabotaging you so that you can raise your consciousness and manifest your dreams. Connect with Eileen on Facebook, LinkedIn, Instagram and on the web at https://eileenhead.com and don't forget to check out Eileen's gifts for you at https://eileenhead.com/gifts.Keywords: women over 50, manifesting dreams, law of attraction, manifestation process, positive mindset, limiting beliefs, Enneagram personality, self-growth, life design, inner work, healing past traumas, happiness, high vibration, vision board, bucket list, ideal career, relationship coaching, hypnotherapy, Reiki master, spiritual awakening, confidence building, self-empowerment, gratitude practice, abundance mindset, money mantras, lifestyle change, life transitions, growth mindset, personal transformation, finding purpose

In this insightful episode of "It's The Bottom Line That Matters," co-hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine take a deep dive into the complex decisions facing small business owners when it comes to commercial real estate. Should you buy, rent, lease, or co-own your business property? Is it better to leverage your capital to own, or does leasing offer more flexibility for your growth and exit strategy?With real-world examples and candid perspectives, the team explores the pros and cons of each option—covering everything from joint ventures and equity to cash flow, tax advantages, and the critical importance of having the right advisors. They share stories from the restaurant and development world, offer practical advice on how property decisions can impact your business valuation, and provide actionable insights you won't want to miss.Whether you're eyeing your first location or considering an exit five years from now, this episode will help you ask the right questions and make an informed decision that boosts your bottom line.Tune in for:Definitions and real-life scenarios for buying, leasing, renting, and co-owningHow real estate ownership (or lack thereof) impacts business valuation and exit planningCreative deal structures that might just work for your business goalsThe surprising ways big brands leverage real estate for long-term successThe crucial role of tax strategy and working with professionalsIf you've ever wondered how to structure your business's physical footprint for maximum benefit, this episode is your essential guide!Jennifer GlassJennifer is the thoughtful host of “It's The Bottom Line That Matters,” guiding conversations to help small business owners make savvy decisions. She brings practical, real-world insight to her episodes, often using clear examples—like investing in restaurant equipment or considering different forms of real estate ownership. Jennifer creates a welcoming, educational atmosphere, always reminding listeners to consult their own advisors and think critically about which options suit their unique business needs.Patricia ReszetyloPatricia brings hands-on experience and a strategic mind to the conversation. Over the last two years, she's delved deep into the world of commercial real estate—researching, negotiating, and exploring various pathways to property ownership for business ventures like restaurants and resorts. Patricia speaks from experience about the complexities of buying, leasing, or co-owning properties, emphasizing the importance of defining clear business goals. Her stories make the sometimes daunting world of real estate more relatable and less intimidating to listeners.DanielDaniel is an insightful co-host and a specialist when it comes to business exit strategies and the intersection with real estate. He helps break down the technical aspects—explaining how business value can be separated from property value, and sharing real-world examples from well-known franchises and companies. Daniel's expertise goes beyond the numbers: he encourages entrepreneurs to consider how real estate choices might affect their cash flow, core business, and long-term plans. He's always ready with a memorable story or analogy to make complex ideas easily digestible.Keywords: commercial real estate, small business real estate, leasing property, purchasing property, co-owning property, joint venture real estate, real estate investment, exit planning, business valuation, equipment investment, commercial leasing, property ownership, real estate development, restaurant property, business premises, long-term lease, business acquisition, building equity, real estate law, business brokering, real estate tax advantages, capital investment, industrial property, flipping property, business cash flow, property management, business sale, real estate expenses, tax planning, commercial property financing, CPA real estate advice

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass dives deep into the world of networking—or as she calls it, "relationship working"—with the incredible Tiffanie Kellog, a renowned success strategist and networking expert. Tiffanie brings her vibrant personality (and her collection of over 400 pairs of fun socks!) to the conversation, sharing her best tips for making meaningful connections in business without falling into common networking traps.Together, Jennifer and Tiffanie break down the most frequent mistakes people make at networking events, from the dreaded in-person spamming to the misuse of name tags, and even debate the effectiveness of physical versus digital business cards. They discuss the power of branding—right down to your accessories—and explore the importance of relationships over quick sales pitches. Plus, Tiffanie shares her unique approach to making networking less intimidating and gives practical advice for introverts looking to build their professional circles.Whether you're a seasoned networker or just getting started, this episode is packed with actionable strategies, memorable stories, and plenty of laughs to help you up your relationship working game and grow your business through authentic connections. Tune in and discover how a simple shift in mindset—and maybe a killer pair of socks—can make all the difference!About my guest: Since 2005, Tiffanie Kellog, the Sock-it-to-'em Success Strategist has been revolutionizing entrepreneurs' paths, unlocking greater wealth, freedom, and joy! As the creator of “eTiffanies” — epiphanies inspired by Tiffanie — she is known for her signature socks (over 400 pairs!), a charming southern accent, and her unique ability to inspire and empower others. Whether delivering dynamic keynote presentations, training locally and globally (often virtually), writing her next book, or leading her More Abundant Entrepreneurs community, Tiffanie loves helping people create the life they desire. Connect with Tiffanie on Facebook, LinkedIn, and on the web at https://tiffaniekellog.comKeywords: networking, relationship working, business referrals, branding, business cards, digital business cards, name tags, elevator pitch, elevator pitch mistakes, referral marketing, relationship marketing, memorable networking, networking mindset, conference tips, networking event strategies, follow up, networking mistakes, professional introductions, building relationships, chamber of commerce, business networking, referral sources, gamifying networking, introverts in networking, joint venture partnerships, client referrals, business growth, business coaching, effective networking, networking tools

In this episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Daniel McCraine and Patricia Reszetylo to break down the world of fractional CXOs—those key executive roles filled on a part-time or contract basis. They dive into what the "CXO" title covers, how fractional officers differ from full-time hires, and explore the value and flexibility that fractional leadership can bring to growing businesses. The discussion covers practical scenarios, such as engaging a fractional Chief Financial Officer or Chief Operating Officer, pricing models, and how business needs dictate the right engagement structure.The trio also debates the difference between consultants, outsourced work, and true fractional officers, highlighting when each makes sense and the benefits of ongoing, embedded strategic support versus one-off projects. Rounding out the episode, they offer candid advice on how business owners can assess their needs, look to industry benchmarks, and avoid common pitfalls when selecting the right fractional leader. If you're considering adding executive horsepower to your business without the full-time price tag, this episode is packed with insights to guide your decision-making.Key Takeaways:Cost-Effective Expertise: Fractional CXOs allow access to high-level leadership (like CFOs, COOs, CMOs, etc.) without the commitment and cost of a full-time executive. You pay for the expertise you need, only when you need it.Strategic Impact Over Execution: Unlike consultants (who tackle specific projects) or outsourced firms (who execute tasks), a fractional officer becomes part of your leadership team, steering strategy, overseeing divisions, and driving outcomes.Timing & Fit are Critical: If your business needs hands-on, strategic guidance or is at a scale where leadership bandwidth is stretched, a fractional CXO might be the answer. But always vet candidates carefully—ensure they're capable of delivering the value and results your business requires.Curious to learn more or considering if now is the time to bring a fractional officer on board? Tune in or reach out to continue the conversation.#businessgrowth #leadership #fractionalCXO #strategy #podcastKEYWORDS: fractional CXO, chief marketing officer, chief operations officer, chief revenue officer, chief technology officer, chief financial officer, small business, business success, hiring, salary, fractional officer, outsourcing, consulting, consultant, business coach, business operations, packages, part-time executive, cost savings, business growth, strategic advice, financial advice, accountant, bookkeeping, capital raising, fundraising, pitch deck, business expansion, managerial roles, trust in advisors, business networks

Welcome to another enlightening episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass dives deep into the realms of mental health, emotional resilience, and personal transformation with her guest, Morry Zelcovitch. Morry shares his powerful journey from a childhood filled with overwhelming noise, severe depression, and self-destructive behaviors, to discovering a life of hope and positivity—all without the aid of medication.In this episode, Morry opens up about his decades-long battle with depression, the unconventional paths he explored in search of relief, and the pivotal role brainwave entrainment played in changing his life. Jennifer and Morry discuss what brainwave entrainment really is, how our brains shape the way we perceive and respond to the world, and why being present in the moment is so crucial for growth and healing. Morry gives us a behind-the-scenes look at his unique approach (including the science and sound behind his methods), discusses the power of intentional thinking, and encourages us to interpret life's challenges as lessons, not punishments.Whether you or someone you know has struggled with emotional ups and downs, this episode is packed with insights, practical advice, and hope. Tune in to learn how small shifts in perception—and a little help from neuroscience—can massively impact your quality of life.About my guest: Morry's journey is one of personal transformation. From a childhood plagued by severe depression and other challenges, he discovered a fascinating connection between the rhythmic sounds in his environment and his own well-being. This realization sparked a deep dive into the world of brainwave entrainment. Unsatisfied with the limited results from existing products, Morry sought out the world's leading expert in the field to uncover the secrets to making the technology truly effective. Having overcome his own struggles, he has now dedicated his life to a powerful mission: helping others improve their quality of life and achieve profound changes without relying on pharmaceuticals.Connect with Morry on LinkedIn, and on the web at https://www.themorrymethod.com. Keywords: depression, brainwave entrainment, neurochemistry, mental health, anxiety, emotional well-being, self-harm, addiction, marijuana use, drug abuse, personal development, mindfulness, manifestation, perception, negative thought patterns, affirmations, neural memory pathways, LTP (long term potentiation), frequency following response, binaural beats, sound therapy, psychology, neuroscience, trauma recovery, self-improvement, meditation, stress relief, quantum physics, being present, intention setting

On this episode of It's the Bottom Line that Matters, hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine demystify the often-confused world of strategic partnerships, joint ventures, and referral programs. If you're a business owner wondering what sets these different collaborative relationships apart — or how they might benefit your business — this episode is for you.The conversation dives into the practical differences between referrals, JVs (joint ventures), and strategic partnerships, using real-world examples like the podcast itself. Daniel sheds light on how informal and formal partnerships function, while Patricia explains the nuances that determine which type of partnership makes sense in various scenarios. From creating new legal entities to simply working together and sharing leads, the team covers the spectrum of collaboration.Whether you're just starting out with networking or exploring more formal business arrangements, this episode will help you clarify your options and take actionable steps towards building partnerships that matter. Tune in for valuable insights, a few laughs, and encouragement to get out there and “go get some business!”BiosJennifer Glass is the welcoming and insightful host of “It's the Bottom Line that Matters” podcast. With a clear vision for fostering business success, she guides each episode's conversations with thoughtfulness and clarity, especially when untangling concepts that often confuse business owners—like strategic partnerships, joint ventures, and referral relationships. Jennifer's strength lies in breaking down complex topics and ensuring her co-hosts and guests shine, all while keeping listeners fully engaged and informed.Patricia Reszetylo brings a practical, collaborative spirit to the podcast. As co-host, she weaves together her understanding of business relationships and the realities of how people and companies work together. Even when technical hiccups arise, Patricia is quick to contribute, offering clear explanations and relatable examples that help demystify the differences between formal and informal partnerships. Her straightforward, no-nonsense approach makes her an invaluable part of the conversation.Daniel McCraine rounds out the trio as a thoughtful, business-minded co-host. Sometimes recording from the road, Daniel's flexibility and commitment to the show are evident. He brings real-world perspectives to the table, drawing from his own network and experiences in building mutually beneficial business relationships. Daniel is especially skilled at articulating the essence of strategic partnerships and joint ventures, stressing the importance of working collaboratively and not getting bogged down in technicalities when there's an opportunity to create something great together.Together, Jennifer, Patricia, and Daniel create an approachable, knowledgeable team passionate about helping others build stronger business connections.Keywords - strategic partnerships, referrals, joint ventures, referral program, business owners, inbound leads, partnership differences, legal entities, relationships, cross referring, new markets, contracts, collaboration, independent contractors, company agreements, informal relationships, business benefits, podcast collaboration, JV for all group, event promotion, market access, new technology, joint company, faculty staff, business opportunities, formal partnerships, informal agreements, lead generation, marketing campaigns, business networking

Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass sits down with Willie Nicol, a former police officer who now dedicates his career to coaching men through some of life's toughest moments. Drawing from more than three decades in law enforcement and his own transformative journey into coaching, Willie brings a unique—and refreshingly candid—perspective to the conversation about why men often hesitate to reach out for help.Jennifer and Willie kick things off by discussing the cultural and personal reasons that lead men to “tough it out” in silence, from fear of appearing weak to anxiety about being judged. Willie opens up about his initial skepticism toward coaching and how his own experience being made redundant after a long policing and corporate security career led him to reconsider—and ultimately embrace—the value of seeking support. He explains how deeply ingrained attitudes about self-reliance can be both a strength and a stumbling block, and shares how he uses humor, honesty, and a toolkit built on coaching, NLP, and even hypnotherapy to help men crack open their potential.Throughout the episode, Jennifer poses important questions about confidence, motivation, and the cyclical challenges that can leave anyone, but especially men, feeling stuck or lost. Willie provides relatable examples of the issues men face—from marriage breakdowns and career setbacks to simply losing their “mojo”—and offers practical advice for anyone looking to take the first steps toward positive change. The episode also explores the power of gratitude, the importance of self-awareness, and why small gestures of kindness—towards ourselves and others—can have lifelong impact.Whether you're a man silently confronting life's hurdles, someone supporting a loved one, or just interested in why we all struggle with asking for help, you'll find plenty of wisdom and encouragement in this inspiring conversation. Willie's approachable style and Jennifer's thoughtful questions make for a compelling listen that's sure to spark new perspectives—and maybe even help you rediscover your own mojo. Tune in, take notes, and remember: reaching out for help is a true act of courage.About my guest: Willie Nicol is a former cop who now now helps men get their lives and mojo back. He provides effective coaching solutions for men who feel stressed, overwhelmed, stuck or just ‘lost'.Connect with Willie on Facebook, LinkedIn, and on the web at https://willienicolcoaching.com.Keywords: men's mental health, asking for help, coaching for men, reluctance to seek help, male stereotypes, confidence building, motivation, life coaching, overcoming overwhelm, feeling stuck, law enforcement career transition, stress management, personal development, self-awareness, self-reflection, self-improvement, dealing with marriage breakdown, handling suicidal thoughts, mojo (motivation/energy), support systems, mental clarity, stigma around help-seeking, building resilience, breaking comfort zones, accountability, gratitude practice, helping others, emotional vulnerability, work-life challenges, personal growth

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive into real-life wipeouts in exit and succession planning for business owners. The conversation uncovers cautionary tales—from family businesses that falter due to lack of planning, to well-intentioned owners who discover too late that "fair" isn't always "equitable" when it comes to passing the torch. Daniel shares stories highlighting the pitfalls of neglecting conversations with key stakeholders, while Patricia brings personal experience to emphasize the chaos that can erupt when clear communication is missing.Together, the trio unpacks the essential steps every business owner should take to safeguard their legacy and protect their teams, clients, and families. They stress the importance of talking openly with family members, identifying all critical stakeholders—including lawyers, accountants, and even insurance agents—and making contingency plans for unexpected events. Listeners walk away with practical advice on how to avoid unintended consequences and ensure a smooth transition, no matter what the future holds.Keywords: exit planning, business succession, family business, succession planning, business transition, business owner, business stakeholders, business exit, estate planning, passing on a business, generational business, dividing business assets, business legacy, unintended consequences, business partnerships, business mistakes, business continuity, stakeholder communication, business inheritance, selling a business, employee ownership, business planning, business transition planning, family disputes, business structure, financial advisor, insurance agent, legal planning, tax planning, business management, business equityKey takeaways: Fair isn't always equitable: Splitting a business evenly between heirs might feel “fair,” but it often leads to conflict and business instability if deeper conversations about roles and desires aren't had.Don't skip the tough conversations: Involving ALL relevant stakeholders—family, key team members, advisors, and even in-laws—can surface issues before they become disasters. Ask tough questions early on.Plan for the unexpected: Sudden events happen. Make sure successors can access what's needed: payroll, customer info, bank accounts, and key-person insurance. Prepare as if you won't always be there.If you're thinking of the next step for your business, tune in to avoid these common wipeouts—and set your team (and family) up for success.

Welcome back to MOJO: The Meaning of Life and Business! In today's episode, host Jennifer Glass welcomes Andy O'Brien—a dynamic business coach, inspirational keynote speaker, and self-proclaimed “SOB” (Son of Boss)—for an honest and insightful deep dive into the unique challenges and rewards of running a family business. Drawing from over 25 years of leadership and personal experience growing up in a family-owned operation, Andy shares the real stories behind working with spouses, children, and relatives, including how to set boundaries, manage conflict, and keep the peace between home and office.From Sunday dinners that feel like board meetings to the delicate dance of balancing roles when your business partner is also your life partner, Jennifer and Andy break down what it really takes to keep a family—and a business—thriving. Plus, they explore pitfalls (and solutions) around bringing outside talent into a family-run company, how to handle difficult conversations, lessons learned the hard way, and actionable advice you can use whether you're in business with relatives, friends, or partners of any kind.Packed with laughter, empathy, and practical strategies—including some memorable family stories and tips straight from Andy's book—this episode is a must-listen for anyone navigating the complex world of business relationships. Stick around for inspiration, hard-earned wisdom, and a reminder that, at the end of the day, strong boundaries, clear communication, and playing to everyone's strengths are the secret ingredients to both family and business success.About my guest: Andy O'Brien's energy is infectious. His unique way of connecting life and business benefits anyone attending his presentations. Andy brings over twenty-five years of exceptional leadership and personal development experience to executives and business owners. In addition to coaching executives & business owners, he conducts public & private workshops & seminars. He is an inspirational keynote speaker, a results-oriented business coach, and a global trainer for coaches worldwide. Andy works with clients based on four principles: people, Process, Product, and profit.Connect with Andy on Facebook, LinkedIn, Instagram, and on the web at https://andyobrien.bizKeywords: family business, business dynamics, husband and wife team, multigenerational business, business boundaries, business partnerships, business operations, remote workforce, home office, work-life balance, operational agreements, business coaching, executive leadership, conflict resolution, business succession, business roles, hiring practices, fractional C-suite, business growth, org chart, business documentation, decision making, workplace communication, leadership skills, hiring friends, business planning, division of responsibilities, business profit, small business support, external advisors

In this episode of It's The Bottom Line that Matters, hosts Jennifer Glass and Patricia Reszetylo are joined by Daniel McCraine to continue their deep dive into exit planning for business owners. Picking up from last week's discussion, the trio explores the advanced strategies and practical tactics for preparing your business for a successful exit—whether that's through a sale, acquisition, or going public.They break down the four primary ways owners typically exit their businesses and zoom in on the nuances of making your business an attractive, saleable asset. Daniel clarifies the sometimes-confusing world of private equity, highlighting the key differences between private equity firms, venture capitalists, and other types of investors. The team also unpacks creative growth strategies, such as mergers, acquisitions, and roll-ups, which can rapidly scale your business and catch the attention of investors.Jennifer adds practical tips around financing growth (from purchase order funding to partnering with well-connected investors), and Patricia emphasizes the importance of having expert advisors guiding the process. Whether your business is prepping for its next chapter or you're simply curious about what it takes to create a valuable business exit, this episode provides actionable insights, crucial context, and just the right amount of reality check.Tune in for real-world examples and expert advice designed to help you maximize your bottom line—because at the end of the day, it's the bottom line that matters.BiosJennifer Glass (Lead Host)Jennifer is at the helm of "It's the Bottom Line that Matters," guiding audiences through the intricate world of business strategy and success. With a knack for breaking down complex concepts, she leads thought-provoking discussions on critical topics like exit planning, business growth, and investment strategies. Jennifer speaks from experience—offering practical tips, personal stories about business innovation, and a clear passion for helping others thrive. Her approach is hands-on and supportive, whether she's coaching clients or facilitating expert conversations on the podcast.Daniel McCraine (Co-Host)Daniel co-hosts with Jennifer and Patricia and he brings his expertise in exit planning and advanced business growth tactics. He walks listeners through the various ways to exit a business, shares insider knowledge on mergers, acquisitions, and private equity, and even draws on his own consulting experience—helping business owners grow by filling in gaps through equity partnerships. Daniel's insights are practical, strategic, and always focused on maximizing business value for owners ready to take the next step.Patricia Reszetylo (Co-Host)Patricia co-hosts with Daniel and Jennifer, providing grounded, pragmatic contributions that often emphasize the importance of having trusted advisors in your entrepreneurial journey. While Patricia sometimes keeps her remarks concise, she's quick to pinpoint crucial steps—like seeking guidance for advanced strategies. Her perspective blends seamlessly into the conversation, adding both reassurance and a reminder that even advanced tactics need the support of an expert.Together, Jennifer, Daniel, and Patricia form a dynamic team, each bringing unique expertise and perspectives to enrich listeners' understanding of business growth and exit strategies.Keywords - exit planning, business exit strategies, selling a business, business valuation, private equity, venture capital, IPO, initial public offering, business succession, mergers and acquisitions, business growth strategies, purchase order financing, cashing out, business investors, equity partners, business planning, acquiring competitors, adding service offerings, business advisors, roll up strategy, SBA loan, business innovation, Shark Tank, Dragons Den, business consultants, strategic partnerships, business buyout, stock exchange, business funding options, business scalability

Welcome to another inspiring episode of MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass welcomes the remarkable Sharan Sammi, known for her expertise as a Manifesting Abundance mentor, intuitive energy healer, natural psychic medium, and Eastern astrologist. Sharan has been dubbed a “serial manifester” and the “Queen of Manifestation” by her clients, and today, she's here to share her journey and proven methods for bringing abundance into your life and business.Jennifer and Sharan explore the true power behind manifestation—what it really means to put your desires out into the universe, and how to ensure you're attracting the things you actually want instead of what you don't. Sharan reveals how her own journey with manifesting began as a young child, from winning contest after contest simply by setting her intentions, to realizing the importance of specificity after manifesting her dream car. They discuss popular tools like vision boards, the science of neural pathways, and the essential roles of gratitude and positive self-belief.You'll hear Sharan's heartfelt strategies on how to gain crystal-clear clarity about what you want, shift your mindset away from limitations and self-doubt, and boost your self-worth so you're fully aligned with your dreams. Learn about the importance of energetic vibration, identifying and healing subconscious blocks, and why inspired action—not just wishful thinking—creates real results.Packed with personal stories, actionable tips, and the contagious belief that anything is possible, this episode is a must-listen for anyone seeking to harness the magic of manifesting, both in life and in business. So tune in, open your mind and heart, and get ready to discover how you can start creating your most abundant reality—one empowered intention at a time.About my guest: Sharan is an inspirer, motivator and serial manifestor, with the aim of shining light everywhere she goes. As a Manifesting Abundance Mentor, Intuitive Energy Healer, Natural Psychic Medium and Sidereal Easter Astrologist, Sharan empowers her clients to go from mediocre to manifesting their most magnificent life ever and creating an abundant legacy. Sharan leads her clients through major breakthroughs against life's challenges. Sharan appreciates each client is unique, in most cases, deep-rooted fears, doubts, concerns, and lack of confidence stop individuals achieving greatness. Sharan really does live by her principles of “Living your most Abundant Life where Anything is Possible!”Connect with Sharan on Facebook, LinkedIn, Instagram, and on the web at http://www.sharansammi.com.Additionally, please check out Sharan's other groups you may want to join:https://www.facebook.com/sharan.kainth.1https://www.facebook.com/groups/AnythingisPossibleForYouhttps://www.facebook.com/SharanSammiManifestingAbundanceMentorKeywords: manifesting, abundance, manifestation, universe, vision boards, mindset, law of attraction, clarity, gratitude, energetic vibration, subconscious mind, limiting beliefs, self-worth, affirmations, inspired action, money mindset, financial abundance, breakthroughs, goals, intention setting, positive thinking, personal development, neural pathways, business success, imposter syndrome, confidence, abundance mentor, energy healing, manifestation techniques, overcoming blocksGet access to Sharan's UNIQUE ABUNDANCE CODE, taking you through her Manifesting Abundance Blueprint™ The 9 Abundance Keys are designed to help you unlock and attract wealth, prosperity, more and abundance - You'll be guided through a TRANSFORMATIONAL PROCESS

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine and Patricia Reszetylo explore the crucial topic of business exit strategies. The conversation dives into the four primary ways entrepreneurs might exit their businesses: selling or being acquired (including IPOs), having to shut down due to lack of success, unexpected passing, and permanent disability. Daniel shares his expertise on the importance of planning for both optimistic and challenging scenarios, emphasizing the need for owners to think about succession, legal structure, and appropriate insurance from the very beginning—not just when an exit seems imminent.Patricia highlights real-world examples of the chaos that can ensue without proper planning, and the trio discusses how good business planning is also good exit planning. They touch on key differences in preparing for an IPO versus a private sale, the potential tax implications of various legal structures, and why consulting qualified advisors is essential. The episode wraps up with clear advice: have a detailed plan in place early on, and consider your eventual exit as an integral part of your overall business strategy to ensure you're ready for both expected and unexpected outcomes.KEYWORDS: exit planning, business exit strategies, selling a business, business acquisition, business succession, IPO, going public, business closure, business shutdown, business transfer, legal structure, business insurance, life insurance, disability insurance, business continuity, business transfer planning, business growth planning, asset management, family business, probate, tax implications, M&A (mergers and acquisitions), business value, investor relations, business structure, business planning, business risk management, business owner disability, business owner death, business handoff

Welcome to another episode of MOJO: The Meaning of Life and Business! Today, we're tackling a challenge almost every business owner and entrepreneur faces—public speaking. Whether you're delivering a keynote on stage, leading a training session, or presenting to a grid of black boxes on Zoom, the ability to truly capture and engage your audience is critical for success.In this episode, host Jennifer Glass sits down with Marla Press, dynamic founder of Speakers on Fire Academy and Superior Speakers Club. Marla is not only a renowned public speaking and life coach, but also an expert in the art of presence, weaving together cutting-edge speaking techniques and her background in psychology to help speakers of all experience levels maximize their impact.Together, Jennifer and Marla explore the pitfalls of uninspired presentations (think Ben Stein's “Bueller… Bueller?” monotone) and share practical strategies to ensure your next talk is anything but snooze-worthy. From conquering the dreaded disengaged Zoom audience to using body language, energy, and interaction as your superpowers, you'll learn how to turn every speech into an opportunity to inspire, motivate, and connect.Marla also uncovers her top secrets for structuring compelling presentations, building trust, and converting listeners into action-takers—whether that means booking a call, purchasing your product, or simply spreading kindness. Plus, you'll pick up smart tips for using technology, props, and storytelling to keep your audience invested from the very first hook to your final “mic drop” moment.Tune in and discover how to supercharge your presence, banish speaking nerves, and make sure your message lands with clarity and impact—leaving your audience not just awake, but eager to act!About my guest: Marla Press, Founder of Speakers on Fire Academy and the Superior Speakers Club, is a Public Speaking Coach, Life Coach, and Art of Presence™ Trainer. She coaches you to wow every room, so you magnetically attract more clients and wealth. Marla uses cutting-edge speaking techniques, her psychology degree, energy work, and targeted intuition to help beginner and experienced speakers 10X their impact!Connect with Marla on social and on the web at https://marlapress.comKeywords: public speaking, audience engagement, speaker presence, Zoom presentations, online speaking, in-person speaking, business professionals, entrepreneur presentations, magnetic attraction, client acquisition, storytelling, body language, energy work, psychology in speaking, interactive presentations, camera confidence, training sessions, connecting with audience, presentation structure, speaker confidence, first impressions, presentation hooks, call to action, technology in presentations, slides best practices, audience rapport, speaker training, sales from stage, offer transition, webinar engagement

Let's face it. You've heard so many people telling you “do this” or “do that” so many times you probably don't know what to do. Next week please join me and my friend for an Outstanding conversation on Marketing with Russ…aka #RussSelfie, Episode 531July 7th, Monday, 8am PacificFeaturing Jennifer Glass Meet Jennifer, Business Breakthrough Strategist and Growth Architect at BGSICoaching, wih a goal to help serious business owners get more clients, close more sales and start using the internet effectively. She is a Business and Marketing Strategist, Speaker, Trainer, TV Producer, Linkedin Top Voice,and Keynote Speaker. Jennifer is the host of “MOJO: The Meaning of Life and Business Podcast” and “It's The Bottom Line that Matters.” Her book “It's The Bottom Line That Matters: Quick Tips & Strategies You Can Use to Grow yourBusiness,” is available for purchase on Amazon. Connect with Jennifer:LinkedIn: linkedin.com/in/jennyglassWebsite: bgsicoaching.comEmail:  jennifer@bgsillc.com Connect with Me:                                                                              Website: https://www.russhedge.comEmail: Russ@russhedge.com #BusinessCoach #MarketingStrategist #InspirationSpecialist #inspiration #connection #marketing NOTE: THE MUSIC BY CONNOR HEDGE (PRODUSENT), IS USED WITH PERMISSION. Watch Here:LinkedIn: https://www.linkedin.com/events/7345831316342390785/comments/Facebook: https://www.facebook.com/events/711122884872611YouTube: https://www.youtube.com/watch?v=E754meVv3K0

Welcome back to another episode of MOJO: The Meaning of Life and Business! In today's episode, host Jennifer Glass tackles a subject that so many of us push off until it's almost too late—retirement planning. But we're not just talking about the dollars and cents. It's about figuring out what you actually want your life to look like after you leave the daily grind.Joining Jennifer is Wendy Leggett, a certified professional coach and founder of Conflux Retirement Coaching. With over 25 years of experience in corporate sales leadership, Wendy specializes in non-financial retirement life planning. Together, they dig into why you need a holistic plan for your next chapter—not just a financial one—and how to create a fulfilling, vibrant life in retirement.Wendy shares how having a "runway" into retirement can make all the difference, and offers practical advice on finding purpose, maintaining connections, adopting a positive mindset, and avoiding the common pitfalls that can make retirement less enjoyable than anticipated. Plus, she introduces her "No Regrets Retirement" worksheet, designed to help you imagine—and start living—your ideal future now.Whether you're a business owner mapping your exit or just starting to think about retirement, this episode is packed with valuable insights to help you transition smoothly and purposefully. So grab your headphones and get ready for some powerful strategies to design your best years yet!About my guest: Wendy Leggett is a Certified Professional Coach and owner of Conflux Retirement Coaching, specializing in non-financial retirement life planning. With 25 years of corporate sales leadership experience, she guides clients through a fulfilling retirement transition, focusing on well-being, identity, and positive aging.Connect with Wendy on LinkedIn and on the web at https://confluxretirementcoaching.com/Keywords: retirement planning, non-financial retirement, retirement life coaching, positive aging, retirement transition, retirement mindset, retirement roadmap, business owner retirement, retirement identity, retirement purpose, aging and health, retirement runway, retirement vision, planning for retirement, retirement lifestyle, retirement habits, transitioning to retirement, post-career planning, life after work, social security, financial planning, retirement regrets, longevity, health span, retirement structure, purposeful living, retirement wellness, positive mindset, retirement community, retirement relationships

Welcome back to another insightful episode of "It's the Bottom Line that Matters," the podcast dedicated to helping you achieve greater business success by focusing on what truly counts. In this episode, hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine continue their deep dive into soft skills, turning the spotlight onto the critical importance of customer focus.Join us as we explore why the customer is truly the boss—without them, the business simply doesn't exist. Jennifer, Patricia, and Daniel unpack the differences between features and benefits, showing you why it's not enough to talk about what your product does; you need to connect the dots to how it solves customers' problems and improves their lives. They discuss practical strategies for viewing your offerings from the customer's point of view, avoiding that dreaded “salesy” feeling by tapping into genuine persuasion rooted in understanding and empathy.You'll also hear about ways to personalize the customer experience, from using advanced tech like personalized URLs and videos, to more subtle touches that make each interaction memorable. the trio share anecdotes and actionable advice—including the importance of always answering the customer's key question: "What's in it for me?"Whether you're crafting marketing messages or designing in-store experiences, this episode is packed with ideas you can use to keep your customers at the center of your business strategy. Get ready to rethink your approach and make every customer feel like your only customer—because at the end of the day, it's the bottom line that matters.Keywords: customer experience, soft skills, customer focus, sales copy, features vs benefits, persuasion, personalization, market research, customer needs, business growth, surveying the market, sales tactics, pressure vs persuasion, customer journey, personalized marketing, mailers, personalized URLs, direct mail, variable data printing, personalized videos, customer pain points, experiential marketing, customer engagement, in-store experience, sensory branding, user-centric approach, technology adoption, personalized offers, marketing strategy, customer retention

Welcome to a special Independence Day episode of MOJO: The Meaning of Life and Business! As the United States celebrates its 249th birthday, host Jennifer Glass invites you to reflect on the bold spirit that inspired our nation's birth—and how that same spirit is essential for business owners today. Jennifer takes us back to the revolutionary courage of America's founders, who dared to fight for true freedom and self-determination against overwhelming odds. She challenges entrepreneurs to consider whether they're truly independent in their businesses, or if they're still chained to bad clients, overwhelming workloads, and companies that can't run without them.In this episode, Jennifer dives deep into what real freedom looks like for business owners. It's not just about waving flags and watching fireworks, but about gaining financial independence, creating systems that generate income even when you're not there, and building lasting profit rather than just chasing revenue. She reminds us that our customers play a central role—the true “bosses” in our businesses—and urges us to nurture those relationships thoughtfully. Jennifer also emphasizes the importance of stepping away, trusting your team, and avoiding burnout, so both you and your employees can enjoy the true rewards of entrepreneurial life.Drawing a powerful line between the country's founding ideals and today's business realities, Jennifer encourages listeners to declare their own independence this July 4th—freedom from stress, overwork, and inefficiency. Tune in for inspiring insights, practical advice, and a heartfelt reminder of the value small businesses bring to our communities and economies. Here's to your success, and happy 4th of July!Keywords: Independence Day, entrepreneurship, small business, financial independence, work-life balance, cash flow, profit, revenue, systems, business automation, business freedom, customer retention, business owners, burnout, overhead, business mentors, business impact, making a difference, community impact, team management, client relationships, business decision-making, business growth, GDP, business opportunities, collaboration, delegation, business legacy, American history, Declaration of Independence

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine engage in an insightful discussion about organizational hierarchy and its profound impact on business success. Through candid stories from their own careers—including working within small family-run businesses, large corporate structures, and academic environments—they examine the complexities and potential pitfalls that come with both flat and tall organizational hierarchies. Their real-life experiences highlight challenges such as unclear reporting lines, family politics, overlapping managerial roles, and the emotional toll of being bypassed for promotions.As the conversation unfolds, the trio delves into practical strategies for building an effective hierarchy, considering everything from optimal manager-to-employee ratios to the advantages of promoting supervisors organically from within the team. They emphasize the importance of balancing efficiency, clarity, and overhead when designing management structures—whether you're running a tiny startup or a growing enterprise. Listeners will walk away with fresh perspectives and actionable tips on creating a hierarchical system that truly supports both business goals and employee well-being.KEYWORDS: hierarchy, management, organizational structure, flat hierarchy, tall hierarchy, supervisory roles, direct reports, business units, corporate hierarchy, chain of command, management layers, family business, manager roles, point of contact, HR department, training department, company culture, team dynamics, leadership, overhead costs, salary management, employee advancement, group dynamics, mid-level management, sales management, employee training, group structure, company growth, supervisor workload, strategic planning

Ready to elevate the way you think about your business? In this episode of It's The Bottom Line That Matters, hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine dive into the “how” of conceptual thinking. Building on last week's conversation about the “what” and “why,” we zero in on practical strategies to help you approach your business goals with long-term vision and higher-level, strategic thought.Discover actionable tips for making mental space to think big, learn why asking better questions is the first step to unlocking new ideas, and get practical advice on turning your concepts into plans—while avoiding the classic traps of over-editing and naysaying. The hosts share real-world experiences, brainstorm strategies, and even get a little philosophical about where great ideas really come from.Whether you're mapping out a 10-year vision or just trying to solve a new business challenge, this episode is packed with insights and encouragement to help you move the needle forward—because at the end of the day, it's the bottom line that matters.Tune in for inspiration, laughter, and plenty of advice you can start using right away. Your next big business breakthrough could start with a single, strategic question!Jennifer Glass (Host)Jennifer Glass is the driving force behind "It's the Bottom Line That Matters" podcast, serving as the primary host and guiding voice. Her role on the show is to delve into vital business topics with her guests and co-hosts, all with a view toward practical success and actionable strategies. Jennifer is thoughtful, focused on both the big-picture direction and the day-to-day decisions entrepreneurs face. She leads the conversation with clarity and personal anecdotes, often referencing her own business experiences, lessons learned, and the importance of ongoing planning. Jennifer's warmth and commitment to delivering value are evident in how she brings her guests into the discussion and ensures every episode leaves listeners with something useful.Daniel McCraine (Host) Daniel McCraine joins the podcast as an expert in business thinking, blending analytical and conceptual approaches. Daniel's insights anchor the episodes on strategy—he's particularly adept at breaking down the difference between conceptual and analytical thinking, and encouraging listeners to look beyond immediate needs to long-range possibilities. He advocates for setting aside space and time for undistracted strategic thought, and believes that better questions lead to better solutions. Daniel values practicality, reminding listeners that there's no wrong way to shape a business, as long as the direction is intentional. His advice is accessible and no-nonsense, always rooted in experience.Patricia Reszetylo (Host) Patricia Reszetylo is Jennifer's co-host, known for her creative approach to solving business challenges and her willingness to look outside conventional methods. She contributes a practical, yet open-minded perspective, encouraging listeners to tap into their subconscious and stay receptive to ideas that arrive unexpectedly—sometimes even after a good night's sleep! Patricia cautions against self-editing too soon and stresses the importance of holding onto even the wildest ideas until they can be fully evaluated. She's a champion for creative brainstorming, supportive collaboration, and the belief that every concept deserves its moment before judgment.Together, Jennifer, Daniel, and Patricia create an atmosphere of encouragement, insightful questioning, and practical wisdom—always keeping the bottom line in sight.

In this insightful episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Patricia Reszetylo and Daniel McCraine to break down the essential differences between conceptual and analytical thinking as they relate to business strategy. The discussion kicks off with clear definitions: conceptual thinking is described as a higher-level, big-picture approach that involves strategic planning, envisioning long-term goals, and considering how innovations can transform the business. The hosts use engaging real-world examples, like the evolution of fast food drive-thrus, to illustrate how thinking conceptually can lead to breakthroughs and lasting industry changes.As the conversation unfolds, Jennifer and Daniel dig into the reasons why focusing on conceptual thinking is critical for business owners—especially when it comes to planning for growth, anticipating the need for change, or preparing the business for eventual sale. They caution about the drawbacks of ignoring this kind of thinking, such as the risk of getting stuck in daily operations, being unable to delegate, and missing out on opportunities to scale. Patricia adds thoughtful commentary on the dangers of building a business that is unsellable or too dependent on the owner.The episode emphasizes the importance of asking the right long-term questions, such as where you want your business to be in five years and what kind of legacy you hope to create. By encouraging listeners to work "on" the business rather than just "in" it, the hosts set the foundation for a practical follow-up in the next episode, which will explore actionable steps for integrating both conceptual and analytical thinking into everyday business decisions. Listeners come away challenged to step back, assess their own strategic vision, and think beyond the immediate demands of running a company.KEYWORDS: conceptual thinking, analytical thinking, business strategy, soft skills, strategic planning, business growth, long-term planning, scaling a business, pivoting, fast food industry, drive-thru concept, business evolution, business design, business planning, working on the business, business owner mindset, operational models, business goals, business structure, outsourcing, management structure, restaurant business, resource allocation, business challenges, scaling limitations, business mindset, new product development, business exit strategy, business success, business podcast

On today's episode of MOJO: The Meaning of Life and Business, Jennifer Glass dives into a topic that often surprises business owners—grants for for-profit businesses. While many nonprofits know about grant opportunities, most entrepreneurs aren't aware that “free money” could be available to boost their business as well. Jennifer is joined by grant expert Christine Hiebel, whose mission is to empower business owners to find, qualify for, and win the grants that can help them grow.Christine shares her own journey into the world of grants, the biggest misconceptions around grant funding, and practical tips for identifying legitimate opportunities. She explains the importance of aligning your business goals with the requirements of a grant, how to get “grant ready,” and why sharpened messaging through grants can even improve your pitch to customers. Plus, Christine breaks down the process for both new and established businesses, clarifies reporting requirements, and offers resources for listeners ready to explore the world of business grants.If you've ever wondered whether your business could benefit from grant funding—or if you're just curious about how the process really works—this episode is packed with actionable insights to help you unlock new resources for your business growth.About my guest: Christine empowers business owners with the tools to write winning proposals, navigate funding opportunities, and overcome the overwhelm that holds 60% of applicants back. Through her proven process, she helps entrepreneurs take action—unlocking free money that fuels their business growth.Fund your success. Ignite your future.

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine dive deep into the often-overlooked but extremely important topic of running a business while managing illness. From the disruption of an unexpected cold or allergy season to more persistent, chronic health challenges, they explore what it really means to be a business owner who sometimes simply isn't operating at 100%. The discussion is frank, relatable, and packed with empathy, as both hosts reflect on their own experiences—Daniel contending with severe hay fever, and Jennifer recounting the impacts of allergy treatments and bouts of exhaustion. Their conversation covers the different realities for business owners, whether you have the flexibility of working from home or run a brick-and-mortar business that depends on your physical presence.The episode offers practical advice for all entrepreneurs trying to power through tough days. Jennifer and Daniel emphasize the value of setting up robust systems and procedures, and, when possible, having a reliable team in place so business doesn't come to a halt when you need a break. Patricia also discussed lifestyle adjustments, like incorporating exercise to build stamina and energy, exploring nutritional choices such as cacao for a natural boost, and—most importantly—listening to your body's signals before minor health hiccups become major roadblocks. Jennifer shares a cautionary tale about a business partner who ignored ongoing pain for too long, underscoring the critical lesson that your health must come first. The hosts encourage listeners to develop the self-awareness and self-permission needed to rest, seek medical support when necessary, and manage their workload realistically until they bounce back. With their signature warmth and humor, Jennifer and Patricia remind listeners that taking care of personal well-being is not a weakness, but the smartest investment any business owner can make for long-term success.Keywords: managing business during illness, business operations with health issues, running a business when sick, business owner self-care, importance of systems and procedures, delegating business tasks, chronic illness and entrepreneurship, taking time off work, work-life balance, health impact on business, productivity during illness, brick and mortar business challenges, remote work flexibility, exercise for business owners, building stamina for entrepreneurs, boosting energy naturally, cacao benefits, magnesium and energy levels, alternative to coffee, mental health for business owners, team support in business, prioritizing health over business, seeking medical attention, burnout prevention, business continuity planning, coping with exhaustion, supporting family while sick, personal health management, permission to rest, impact of ignoring health

Welcome to another episode of MOJO: The Meaning of Life and Business. Today, host Jennifer Glass sits down with Jessper Maquindang, owner of Family Lead Management Consulting, to dive deep into the true essence of leadership—what it means, how it's defined, and how anyone can unlock their inner leader.Together, they explore Jesper's journey from dreaming of being a leader as a young child to managing teams, pursuing a master's in leadership, and championing the philosophy of servant leadership. Jessper shares how inspiring change and motivating people starts with finding purpose and building connections, even in a world full of resistance to change.You'll also hear Jesper's personal story of overcoming asthma and running a marathon, a powerful metaphor for perseverance, self-motivation, and trusting the process—even when it hurts. Whether you see yourself as a leader or a follower, this episode challenges you to rethink what success means to you, how you can make a difference, and how your own journey shapes the legacy you'll leave behind.Tune in for actionable insights and inspiring stories about leadership, resilience, and moving forward—one step at a time.About my guest: Jessper Maquindang (pronounced MAWK-WIN-DANG) is the owner of FamiLEAD Management Consulting, which helps leaders and managers build stronger teams through team-building activities, leadership assessments, and executive coaching. With over a decade of experience improving the effectiveness and productivity of many teams, he enjoys finding ways to inspire collaboration and camaraderie. In spite of growing up with asthma, Maquindang has become an avid runner, preparing for his 17th marathon race.Connect with Jessper on LinkedIn, YouTube, and on the web at https://www.famileadconsulting.comKeywords: leadership, servant leadership, team building, executive coaching, inspiring action, motivation, overcoming challenges, personal growth, professional development, business coaching, company culture, resistance to change, defining success, marathon running, perseverance, mindset, legacy, leadership assessments, collaboration, camaraderie, change management, community leadership, family leadership, workplace productivity, effective teams, hybrid work, remote teams, sense of belonging, employee engagement, storytelling

Welcome back to another episode of "It's the Bottom Line That Matters," the podcast dedicated to your growth and success in business. In today's discussion, hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo are shining a spotlight on the power and necessity of continuous learning.As technology evolves and business landscapes shift faster than ever, our hosts share their own approaches and challenges to staying informed and ahead. You'll hear how Patricia relies on tools like ChatGPT and Google to quickly satisfy her curiosity, while Daniel reflects on balancing the sheer volume of new information with the need to filter out distractions and focus on what truly matters for his business. Together, they explore critical questions every entrepreneur faces: When should you push yourself to learn something new for a client? When is it better to delegate or partner with an expert? And how do you keep your knowledge current without getting overwhelmed?Packed with practical tips—like building lists of credible resources, maintaining relationships with experts, and recognizing your own limits—this episode is a must-listen for anyone committed to long-term business success. Tune in for an honest conversation about why embracing lifelong learning isn't just an advantage, but a necessity for thriving in today's world—and how, at the end of the day, staying open to new ideas keeps you and your business moving forward.Keywords: continuous learning, soft skills, staying on top, business landscape, ChatGPT, Google, internet learning, information overload, filtering information, technology changes, learning new skills, project scope, core services, referral partners, outsourcing, expertise, lifelong learning, marketing trends, data analytics, cookies, evolving technology, adaptation, trusted sources, knowledge acquisition, mentorship, education, running list, experts, professional development, curiosity

Welcome back to another episode of MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass sits down with digital marketing expert Lois Wyant to demystify the world of artificial intelligence for business owners. If you've ever found yourself wondering how to really harness the power of AI—or even just where to start—this one's for you.Lois shares her journey from running a successful portrait studio to teaching others how to conquer the digital space, and reveals her top AI tools for streamlining business processes, boosting your Google ranking, and ramping up your marketing efforts. From perfecting your prompts in ChatGPT to leveraging AI-powered video, optimizing your website for SEO, and introducing voice agents to your customer journey, Jennifer and Lois break down practical strategies you can use right now.Plus, they tackle common concerns about using AI, from intellectual property risks to protecting your personal likeness online, and share actionable tips for getting the most from these new technologies. Whether you're an AI newbie or already experimenting with the latest tools, tune in to hear how you can make AI your next best employee—and add a serious boost to your business mojo!About my guest: With an entrepreneurial spirit inherited from her parents, embarking on her first business venture during high school. Alongside her husband, they established a thriving portrait studio. It was during this time that she delved into online marketing, diligently staying abreast of the latest updates. Through consistent effort, she achieved and maintained a top 3 ranking on Google. Today, she leverages her expertise to assist others in attaining similar success in the digital realm.Connect with Lois on LinkedIn and on the web at https://jftwebmarketing.com/

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine engage in a comprehensive discussion on the art and science of interviewing new team members. The conversation begins with the team sharing personal experiences and cautionary tales about intimidating or mishandled interviews, highlighting the importance of making candidates feel comfortable while avoiding overwhelming or legally risky practices. From an anecdote about facing a 12-to-1 interview panel to the potential legal implications of asking the wrong questions or promising a probationary period, the hosts underline that understanding both the formal and informal rules of interviewing is crucial for any business owner or hiring manager.Beyond the pitfalls, the episode offers a wealth of actionable advice for structuring interviews that are both effective and compliant. Daniel emphasizes the value of behavioral-based questions while warning about potential embellishment and legal boundaries, and Jennifer explores best practices around skill assessments—such as when it's appropriate to offer a paid project as part of the selection process. They also touch on how the formality or informality of an interview can be shaped by company culture, the specific role, or even the setting—ranging from structured office interviews to informal coffee shop meetings. Throughout, there's a focus on clarity, professionalism, and not inadvertently leading candidates to believe they've secured a role. The discussion wraps with tips on evaluating fit, encouraging honest feedback, managing awkward silences for deeper insight, and ensuring both sides know how success will be measured in the role. Whether you're new to hiring or a seasoned pro, this episode is packed with practical wisdom to help you conduct interviews that result in the right hires and a stronger, more cohesive team.Keywords: interview process, hiring manager, business owner, soft skills, group interview, intimidating interviews, illegal interview questions, job candidate, probationary period, at-will employment, employment contracts, behavioral interview questions, embellishment in interviews, workplace ethics, conflict resolution, paid interviews, interview project, intellectual property, skill demonstration, VA trial projects, company culture, formality in interviews, employee onboarding, team compatibility, c-suite interview strategies, role expectations, success metrics, interview best practices, candidate assessment, lawsuit risk in hiring

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass takes on a topic that affects everyone—from the world's biggest achievers to those working through everyday challenges: negative thoughts and self-doubt. We all have that inner critic, those automatic negative thoughts that pop up without warning and threaten to derail our confidence and progress, both personally and professionally.To help us break this cycle, Jennifer is joined by Bruce Barnes, also known as the logical intuitive and the founder of Actualize Your Full Potential. With a unique background combining logical, analytical thinking from years in computer programming with deep intuition cultivated through overcoming serious health challenges, Bruce offers listeners a powerful toolkit for shifting from negativity to empowerment. Together, they unpack the impact of “ANTs”—those Automatic Negative Thoughts—and show us how prevalent and persistent they can be.But that's not all: Bruce shares his simple but highly effective 333 Method for replacing negative thoughts with positive, action-oriented statements—and even illustrates how AI can help keep us accountable and creative in this transformation process. Jennifer and Bruce also chat about how driven professionals can avoid succumbing to the endless stream of negativity in the news, stay grounded during uncertain times, and make practical mindset shifts to see opportunities rather than obstacles.If you've ever felt stuck by your own negative self-talk, or wondered how to build resilience in business and in life, you won't want to miss the actionable advice, candid insights, and motivating stories packed into this episode. Get ready to learn how to identify your own ANTs, stomp them out, and step confidently toward your next big breakthrough!About my guest: Bruce Barnes, aka "The Logical Intuitive," is an expert in the areas of Mindset, Wellness, Communication, and AI Integration. With a background in computer programming, Bruce honed his logical thinking, a skill complemented by a personal health journey, which cultivated his intuition. This fusion of logic and intuition forms the cornerstone of his unique Integrated Life Framework. He is the Founder and Owner of “Actualize Your Full Potential LLC.”Connect with Bruce on LinkedIn and on his website at https://ActualizeYourFullPotential.com.Keywords: negative thoughts, mindset, mindset shifts, self-sabotage, wellness, communication, AI integration, logical thinking, intuition, integrated life framework, business coaching, news negativity, self-talk, automatic negative thoughts, ANTs, personal development, overcoming negativity, positive thinking, success mindset, stock market, self-criticism, goal setting, failure, habit formation, 333 method, positive affirmations, action steps, coaching, developing new habits, business strategy

Welcome back to another episode of "It's the Bottom Line That Matters" – the podcast dedicated to your business success. In today's conversation, hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine dive into one of the most overlooked yet essential aspects of recruiting: crafting the perfect job description. Before you can even think about onboarding or training new staff, you need to bring the right people through the door—and that all starts with how you present the role.Jennifer kicks things off by highlighting the importance of a well-written job description, noting that hitting the mark can help you attract quality candidates instead of wasting time sifting through ill-fitting applications. Daniel weighs in with insights on focusing not just on job titles, but on the actual tasks and skills required for the role. Patricia shares practical strategies, like leveraging AI tools for brainstorming and being crystal clear about both core and “nice-to-have” competencies.The team also discusses the crucial distinction between internal job descriptions for your hiring team and external job postings for candidates, as well as little details like ensuring applicants follow instructions right in their responses. By the end of this episode, you'll have valuable tips and real-world examples to help you fine-tune your job descriptions and set your hiring process up for success. Let's jump in!Keywords: job description, hiring process, staff onboarding, entrepreneurial success, job title, job role, job tasks, required skills, candidate qualifications, internal job description, external job posting, company information, proprietary information, key functions, key skills, core competencies, nice-to-have skills, AI tools for hiring, brainstorming job requirements, clarity in job needs, application instructions, response requirements, soft skills, candidate screening, interview process, candidate experience, role responsibilities, attracting talent, job ads, company background

Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business. In today's conversation, host Jennifer Glass introduces us to Jessica Soodeen—a powerhouse who has journeyed from the fast-paced circuits of motorsports racing to empowering others through emotional and social intelligence coaching.Jessica's story is a testament to embracing life's pivots. What began as a rigged win at a motorcycle lesson fundraiser and a background in mechanical engineering soon propelled her into the intense, male-dominated world of racing. With grit and curiosity, Jessica not only competed in motorsports but earned advanced degrees and raced at over 200 kilometers per hour, building engines in her living room and coaching others along the way.But Jessica's path didn't end at the finish line. Drawing from her experiences on and off the track, she shifted gears to help organizations and individuals understand and improve their emotional and social intelligence. In her dynamic keynote addresses, Jessica uses motorsports as a metaphor to highlight the importance of preparation, psychological safety, repetition under pressure, and—perhaps most importantly—self-regulation and self-forgiveness.In this episode, Jessica and Jennifer dive deep into what it truly means to pivot both personally and professionally, why having multiple strategies ready makes change more manageable, and how emotional intelligence can be the secret sauce to navigating challenges in and out of the boardroom. Jessica shares actionable tips for recognizing, naming, and managing emotions, all while weaving in vibrant analogies pulled straight from the racetrack.Whether you're looking for motivation to make a bold pivot, curious about building emotional intelligence within your team, or searching for a new definition of success, this episode radiates practical wisdom and inspiration. Don't miss Jessica's insights on moving forward after mistakes, building positive routines, and finding fulfillment by making a difference in others' lives.About my guest: Jessica Soodeen is no stranger to challenges and faces them head-on! Throughout her personal life and career, she has pushed boundaries and broken barriers. Whether on stage speaking to hundreds, at a racetrack, or an office setting, Jessica has a unique ability to make everyone she encounters feel seen and heard. Her energy, filled with curiosity and wonder, is contagious. Her first career as a mechanical design engineer took her around the world, and her adventurous spirit led her to a new challenge: earning a Master's degree in Motorsport Race Engineering. This pivot, born from her passion for road racing motorcycles, a hobby she picked up later in life, opened new avenues for her. Jessica has worked as a track-side engineer and driver coach, fully immersing herself in the world of motorsports. She even built her own motors in her living room, pulled wrenches for other teams, and immediately began coaching others on mindset. Now, Jessica uses all these experiences to deliver dynamic keynote speeches that teach emotional and social intelligence lessons uniquely using motorsports analogies. She also facilitates Relational Skills workshops that bring teams together, focusing on problem solving, conflict resolution through civil communication skills, and decision making processes. You can find Jessica Soodeen on LinkedIn for your next AGM, Professional Association Conference, STEM day, or Retreat!Connect with Jessica on LinkedIn Keywords: motorsports, emotional intelligence, social intelligence, business coaching, pivoting in business, mindset coaching, keynote speeches, mechanical engineering, motorsport race engineering, systems in business, corporate culture, communication skills, visualization techniques, psychological safety, leadership development, emotional vocabulary, recognizing emotions, trigger response, boardroom strategies, behavioral change, compassion in coaching, success definition

In this insightful episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine focus on the crucial role that training and onboarding play in building and maintaining an effective team. The episode opens with Jennifer reminding listeners that every business owner eventually faces the challenge of managing staff, strategically scaling their teams, and ensuring productivity aligns with business goals. Daniel shares his recent experience of hiring his first virtual assistant, illustrating how he identified tasks to delegate and made sure they fit the business's operational and financial structure. This real-world example underscores the importance of being intentional about which tasks to hand off, aligning new roles with your business's immediate and strategic needs, and considering the onboarding experience from the new team member's perspective.The conversation evolves to cover the keys to successful onboarding and the best approaches to training staff so they can thrive in their roles. Drawing from his background as a corporate trainer, Daniel explains that the first essential step is showing how each position connects to the organization's wider mission. He recommends making training action-oriented by teaching the flow of the job itself before introducing systems and tools. Jennifer and Patricia also highlight the value of identifying the core skill set you absolutely need in a hire, noting that while some skills can be taught, foundational qualities are essential. The episode wraps up with the hosts stressing the importance of hiring for attitude while continuously improving your company's systems, just as major franchises do to ensure consistent quality. Listeners are encouraged to seek feedback and refine their training processes, setting the stage for a strong, effective, and loyal team that supports business growth for the long term.Keywords: team management, staff management, hiring, virtual assistant, strategic planning, client onboarding, productivity, onboarding experience, corporate training, departmental training, employee experience, skill set, training process, core skills, job training, system training, role alignment, vision statement, mission statement, company objectives, strategic objectives, action-oriented training, workplace systems, process improvement, employee feedback, hiring for attitude, training for skill, onboarding success, employee retention, systematization

Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business! In this episode, our host, Jennifer Glass, opens the conversation by exploring a question many of us face during our commutes and busy days: What's the best way to maximize our time while on the go—music, podcasts, or maybe even audiobooks?Joining her to dig deep into the power and potential of audiobooks is Robert A. Lane, a highly experienced audiobook coach, producer, and transformational speaker.Robert draws on his 30+ years in the entertainment industry and his journey as the founder of Robert Lane Coaching to guide nonfiction authors through the process of narrating and producing their own audiobooks. Together, Jennifer and Robert break down the key differences between print and audio, how authors can maintain their unique voice and brand through audio narration, and why your personal story is most compelling when shared in your own words.The conversation covers everything from mastering the right mindset and preparing your recording space, to choosing the best hardware and utilizing user-friendly software like Audacity. Robert offers actionable advice on crafting an engaging and authentic audiobook performance—even for those who worry about having a “Ben Stein” delivery. Plus, Jennifer and Robert dig into savvy strategies for marketing your audiobook, from launch teams and social media to bundling options and beyond.Whether you're an established author or have a manuscript waiting in the wings, this episode is loaded with practical tips and motivational wisdom to help you take the leap into audiobook creation and leverage your story as a business and personal legacy. Tune in and discover how you can turn your written work into an immersive audio experience that resonates with listeners everywhere!About my guest: Robert A. Lane is an advocate for the power of audiobooks, emphasizing their ability to deliver the same level of comprehension and retention as traditional reading. His enthusiasm for audiobooks stems from a study demonstrating their effectiveness, making them an ideal companion for multitasking during activities such as jogging, driving, or housework. Robert's passion lies in encouraging individuals to embrace the convenience and enjoyment of listening to stories, proving that you can absorb and appreciate great narratives while tending to everyday tasks.Connect with Robert on:Website - https://www.robertlanecoaching.com/YouTube - https://www.youtube.com/@robertlanecoachingInstagram - https://www.instagram.com/robertlanecoaching/LinkedIn - https://www.linkedin.com/in/robert-a-lane/Facebook - https://www.facebook.com/robertlanecoaching“Lights, Action, YOU!” (Book on Amazon) - https://amzn.to/3Ly833tKeywords: audiobook creation, audiobook narration, recording audiobooks, nonfiction authors, author branding, Audible distribution, Amazon audiobooks, Apple Books, audiobook marketing, mindset for authors, home recording setup, audio equipment, microphones for audiobooks, headphones, recording software, Audacity, Zoom for recording, book launches, social media promotion, audiobook versus printed book, multitasking with audiobooks, retention in audiobooks, marketing strategy for authors, exclusive vs non-exclusive distribution, audiobook legacy, behind the scenes content, promotional offers, book launch team, narration techniques, authentic storytelling