Between The Aisles

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Retail, leadership, current events, career development and lots of miles and pounds. This and much more are explored as Seasoned Buyer (Jeb Buffington) and Young Leader (Adnan Basrai) share their thoughts and experiences on retail, consumer culture and


    • Mar 13, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 39m AVG DURATION
    • 38 EPISODES


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    Latest episodes from Between The Aisles

    My First Marathon

    Play Episode Listen Later Mar 13, 2022 17:09


    On this episode, Adnan gives a detailed mile-by-mile recap of the marathon, expresses gratitude towards the community & people that accomplished milestones with him - and shares his guidelines and recipe to how anyone can complete their first 26.2 mile race. 

    How To Build an In Store Environment

    Play Episode Listen Later Feb 27, 2022 19:48


    On this episode, Adnan covers the full end-to-end process of designing, blueprinting, planning and creating an in store enivornment to serve customers. The framework applies to most stores regardless of company or industry. 

    Retail Theft - Who's Stealing Our Stuff?

    Play Episode Listen Later Jan 9, 2022 20:11


    In this solo episode (while Adnan is on vacation), Jeb recaps his running goal of 2021, shares his plans for 2022 - and provides a deep dive into the world of retail theft: why it occurs and what retailers can do about it. 

    Keys to Optimize for Success

    Play Episode Listen Later Nov 28, 2021 8:32


    Adnan talks about the 5 psychological tricks and tips that have helped him optimize the conditions for growth and success in any endeavor. He outlines each tip and provides examples as a backbone for others to reference as they pursue their own endeavors. 

    Inflation Impacts and Running Recaps

    Play Episode Listen Later Nov 14, 2021 46:46


    Adnan & Jeb regroup after over a month off the podcast. They catch up on work, life and running. Jeb is focused on his upcoming Sky To Summit 50K and Adnan starts planning for his first marathon in 2022. They deep dive into what inflation is doing to the economy, the unexpected impacts through the labor and pricing markets - and what the future may hold for the country. 

    Lululemon & the Atlanta Running Community (feat. Jared Bell)

    Play Episode Listen Later Sep 26, 2021 43:26


    Jared Bell, an elite runner and marketing leader with Lululemon Atlanta, joins us to talk about his journey and how he is leveraging his role within Lululemon to grow the running community in the city - and in tandem the lifestyle & products that Lululemon sells to its customers. A perfect blend of running, retail and leadership on this week's podcast!

    Belly to Belly 14 Miler, Building Teams

    Play Episode Listen Later Sep 19, 2021 37:37


    Adnan & Jeb recap and discuss their 14 miler together at Kennesaw Mountain and unpack the strategies that build high performance teams in each of their respective worlds. 

    Mentorship & Reflections

    Play Episode Listen Later Sep 12, 2021 51:57


    Jeb & Adnan talk about their own unique experiences of 9/11 and remember those that were lost and those affected by the attack. They look forward towards the civilian space flight frontier next week with the Inspiration4 mission. They discuss and compare training plans, and then deep dive into what mentorship means to them and how to do it right. [Timestamps]9/11 - 1:18Space Flight - 11:40Running - 19:35Mentorship: 34:35

    What Makes Good Talent? Thoughts on Hiring

    Play Episode Listen Later Sep 7, 2021 33:15


    Adnan & Jeb signed up for some new runs! They delve deep into each of their own personal and professional visions, and talk about what they look for in individuals when building their respective teams. 

    Making Vision Stick

    Play Episode Listen Later Aug 30, 2021 39:01


    In this episode, Jeb & Adnan add a boost to their running plans and deep dive into what it means to build and sustain strong and clear vision within teams. 

    COVID Days 2.0 (Vacation & Variants)

    Play Episode Listen Later Aug 8, 2021 44:00


    On this week's episode Adnan & Jeb both do a quick recap of our vacation justifying why they took a little hiatus to recharge and come back stronger. Got some runs in, made some changes to the annual plan to accommodate injury and shared funny stories with strangers along the way. They re-visit COVID days (one of the first episodes) and discuss the future of the industry as we move towards a delta variant even worse than the first. 

    Why The Shortages?

    Play Episode Listen Later Jul 2, 2021 38:04


    Adnan recaps his first Spartan race, and Jeb racks up his best mileage month of the year & a long-and-fast Sunday run. Both then deep dive into the primary sources of  the supply chain shortages (toilet paper, semiconductors, lumber, housing, etc.) during and after the pandemic - and remark on the benefits and pitfalls of demand spikes/shocks in an optimized & globalized system. 

    The Unspoken Rules of Retail

    Play Episode Listen Later Jun 28, 2021 41:04


    Adnan preps for his first Spartan and both hosts reflect on nearing their halfway points on running mileage for the year. They deep dive into the rules of retail as they see it, outlining how customers can become experts as well. 

    Kathryn Emery: The Ultimate Pitchwoman

    Play Episode Listen Later Jun 22, 2021 41:31


    Jeb sits down with Kathryn Emery, a branding, home improvement and lifestyle expert leading her industry. They discuss how to tell compelling stories with brands and reminisce on memorable experiences during the World of Concrete trade show. Keep in touch with Kathryn on the socials using https://linktr.ee/kathrynemerytv and @kathrynemerytv on Instagram.

    Trade Shows Are Back!

    Play Episode Listen Later Jun 13, 2021 28:54


    Adnan & Jeb talk about Spartan training and 5K Friday speed days. Jeb recaps his week in Vegas at the World of Concrete trade show and they both discuss what trades shows are all about. Finally, they share thoughts on how unnatural post-covid work travel & in-person meetings feel but also the excitement they have for getting back to normalcy. 

    What About the Field?

    Play Episode Listen Later Jun 8, 2021 37:03


    In this episode, Jeb and Adnan dive deep into the relationship between the 'corporate' and field leadership for large retail stores. They explain why it is important to cultivate a symbiotic relationship between the two teams and end off with a message for the field. 

    Maintaining Composure

    Play Episode Listen Later May 31, 2021 58:45


    Adnan talks about his plans for the upcoming Spartan and seeks advice from Jeb. Jeb shares his experience as a guest on the National Hardware Show podcast. They then deep dive into what composure means for both of them and how they work to train and practice it in their lives. 

    Competitiveness and the Marketplace

    Play Episode Listen Later May 25, 2021 39:07


    Jeb & Adnan recap a monumental 50K in the books and an upcoming half marathon PR attempt. They dig into the relevant quarterly earnings reports of the week and share their thoughts on having a worthy home improvement competitor to keep both giants on their toes. And then a deep dive into what competitiveness means for both Adnan and Jeb. 

    The Business Case for Curiosity

    Play Episode Listen Later May 17, 2021 63:27


    Jeb & Adnan dream about who their sponsors would be if they became running celebrities. They deep dive into a Harvard Business Review article explaining how and why to encourage curiosity & exploration in the workplace. Adnan is prepping for his half marathon and Jeb for his 50K. 

    That Day in Oakland (Merchant Escapades)

    Play Episode Listen Later May 10, 2021 14:36


    On this week's podcast, Jeb Buffington goes solo with a quick story that captures what it's like to be a Merchant. His story from Oakland articulates that with so many points of data to gather, how do you make the right decision. But first, he'll reveal his favorite post run treats.

    The Future of Retail Technology

    Play Episode Listen Later May 3, 2021 75:17


    Adnan & Jeb invite their first guest onto today's episode of Between The Aisles. Tamer Avci is a Senior Engineer at Amazon and has worked on some of their most experimental & innovative projects. In this episode, he shed's light on what the future of retail holds for us and the technology we need to get there. 

    Running an Effective Meeting

    Play Episode Listen Later Apr 26, 2021 37:58


    Jeb & Adnan talk about upcoming races, hip soreness, podcast and music diet and share their principles on running effective meetings. 

    Whats New in Retail?

    Play Episode Listen Later Apr 13, 2021 45:00


    Adnan and Jeb discuss running updates from the past few week, reflect on their different perspectives on vacation & time-off and deep dive into some news in retail stock winners and losers. 

    Pricing, Promotion and Business Buzzwords

    Play Episode Listen Later Apr 5, 2021 46:52


    Adnan & Jeb reflect on how they both got into running. Jeb shares a story about his mole while Adnan is more excited about his bouldering session in the evening. They discuss they most and least favorite 'buzzwords' from the office and delve deep into pricing and promotion, debunking all prevailing knowledge on the subject in the process. 

    Does Placement Matter?

    Play Episode Listen Later Apr 5, 2021 55:08


    Adnan & Jeb catch up on their memorable runs and challenges from the week, discuss the worst advice they never followed, and dive deep into products' physical placement and everything that feeds into it. 

    What About Product?

    Play Episode Listen Later Mar 30, 2021 53:38


    Jeb & Adnan give the podcast a new facelift and get it 2021 ready. They set out personal fitness goals for the year and dive deep into the product life cycle from an idea at the back of your brain to a product in millions of customers' hands. 

    Kathryn Emery - How Brands Tell Their Story

    Play Episode Listen Later Jul 30, 2020 55:25


    On this episode, we interview Home Improvement and Lifestyle expert, Kathryn Emery. Kathryn runs a Public Relations and Brand Consulting business. In this interview, we pepper her with questions on her process, talk about the current state of the industry, and much more. You will find Kathryn on TV, YouTube, Instagram and LinkedIn. YouTube https://www.youtube.com/channel/UCsOSLHuKgj9DHKZpwvwvdzAInstagram @kathrynemerytvLinkedIn @ kathrynemerytv

    School Re-Opening Considerations

    Play Episode Listen Later Jul 20, 2020 13:01


    Jeb and Adnan discuss the implications of Fall 2020 school re-opening decisions on retail, parents and students. The final decision is a tough one which causes ripple effects through the US economy one way or the other. 

    What Does It Take to Sell?

    Play Episode Listen Later Jul 11, 2020 41:03


    In this episode we ask Brad, our Pitchman, what it takes to be a successful salesperson. We also get Adnan to define and stay accountable to his goals. 

    Merchandising & Sales Deep Dive

    Play Episode Listen Later Jul 5, 2020 45:00


    Jeb and Brad discuss common themes in merchandising and sales

    COVID Rebound & Retail Impact

    Play Episode Listen Later Jul 5, 2020 51:03


    Jeb & Brad welcome Adnan to the podcast, discuss COVID's rebound in the USA, mental health during a pandemic & it's retail impact. They end off with a lighting round of questions discussing innovation in the shopping environment. 

    Teaser | Staying Relevant in a Changing Environment

    Play Episode Listen Later Jul 5, 2020 3:09


    The Pitchman (Brad) gives strategic advice and encouragement to sales people in an increasingly complex economic environment driven by COVID 19

    Teaser | How I Became a Merchant

    Play Episode Listen Later Jul 5, 2020 1:52


    The Merchant (Jeb) talks about his first job out of College and how that influenced his career path.

    Archives | Things Merchants Don't Like About Suppliers

    Play Episode Listen Later Jun 25, 2020 53:10


    Jeb and Brad discuss common mistakes that drive merchants crazy

    Archives | Bad Advice

    Play Episode Listen Later Jun 25, 2020 52:32


    The Merchant and Pitchman discuss some of the worst advice they've received in their careers

    Archives | Strategic Mindset

    Play Episode Listen Later Jun 22, 2020 51:17


    Jeb and Brad talk about the idea of strategy the advantages of utilizing a statewide mindset

    Archives | Introductions & Confessions

    Play Episode Listen Later Jun 22, 2020 40:19


    The Merchant and Pitchman talk about personal goals, how they met, and much much more...

    Archives | Covid Days

    Play Episode Listen Later Jun 22, 2020 43:39


    Jeb and Brad discuss the challenges of working remote during COVID

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