Creators Calling

In our final episode, Matt sits down with Wendy to discuss her journey from making sewing tutorials in university to running a multimedia brand with over 1 million subscribers on YouTube. Wendy shares her story on how she got started, how she built momentum in university and gives us some practical advice on how to make the transition into a full-time career in content creation. 01:00 Beginnings 03:42 Wendy's First YouTube Video 08:49 The Student YouTuber Life 14:20 Balancing a Full-Time Job and YouTube 21:15 Full-Time YouTube 23:09 Creating YouTube Videos 29:20 Reflecting on Learning Lessons 38:26 A Final Message from Matt

Previously a manager at CBC leading digital media strategies, as well as a Consultant at Deloitte Digital, Ben is an experienced management consultant supporting major corporations to innovate themselves into the new age. Ben shares his advice on developing the self-starter attitude in your professional life, how to navigate careers in client services, and his role of de-risking ambiguity for Fortune 500 clients as a human-centered consultant. 01:48 Paving Your Own Path as a Young Professional 09:36 Deloitte Digital and the World of Management Consulting 12:12 Digital Media Strategy at CBC 20:24 Innovation and Design with Accenture 24:32 Human-Centered Thinking in Business 29:25 The Client Services industry after COVID-19 36:03 How to Get Started in Business Design and Digital Strategy

Lisa is an industrial designer and artist specializing in product, sustainability, and identity. As the Accessories Designer at tentree, a sustainable apparel brand that has planted over 50 million trees, Lisa is at the forefront of changing the way we consume fashion. In this conversation, Lisa shares her secrets on how she lives an inspired and productive creative life and gives her perspective on working in an industry that simultaneously delights and frustrates all of us. 01:42 Favourite Part of the Design Process 08:11 Recommendations to New Designers 11:05 Managing the Creative Process 16:50 The Design Process at an Apparel Brand 21:03 The Industry and the Environment 29:10 You have to be in the Industry to make a change 30:00 Get Inspired!

Komal is the Marketing Director at the Creators Collective. As a final year GBDA student, Komal distills some of her greatest learning lessons from her time at UW Stratford and tells us about how the program has prepared her for future ambitions. We go in-depth about sustainability, social impact design and how newbies like us can get started on making a difference in the world. 01:36 Reflections during Lockdown 03:36 Sustainability Design as a Career 07:22 Social Entrepreneurship and How to Get Started 14:01 Komal's Sustainability Blog 19:14 Taking Care of Your Creativity

Isabelle is the Gallery Executive at the Creators Collective where she leads an ambitious team to unlock creativity for GBDA students. As a synchro swimmer at the provincial, national and varsity levels, Isabelle is more than just a creative and she'll be sharing how she approaches creativity with the intention of creating "wow" experiences. The Creators Collective is excited to announce that we will be hosting our third annual gallery, UNLOCKED, from March 13th to March 16th. The experience of being locked up in our houses during a pandemic has led us to seek some sort of escape. And for many of us, that escape was unlocked by art. We want this gallery to showcase the pieces you have created to help you get through this tough time. Gallery submissions are open until Feb. 21! Visit @uwcreatorscollective on Instagram for more. 01:58 A Summer of Reflection 03:14 Adjusting to Online School 06:02 Music, the Creative Process and Nerves 08:33 Stitchiz by Iz 13:26 Career Thoughts? 14:49 Wow Moment 15:38 Advice to First Year Students

Tiffany is the Design Lead at the Creators Collective where she leads a talented team of creatives that explore the artistic identities of students within the Global Business & Digital Arts program at UWaterloo. In this conversation, Tiffany shares some important reminders on how to nurture your creative self during the pandemic and gives some inspiration on how to make the most of your time right now. 01:31 Balancing Inspiration and Being Original 3:05 Tiffany's Favourite Design 07:56 Being a Leader 09:42 Advice to First Year Students

Ran is a Product Manager at Electronic Arts where he works at the intersection of user-generated content (UGC), mobile games and the future of the "gaming" industry. But prior to his current role, Ran experienced the whole gamut of media and entertainment; from music to virtual reality (VR) and over-the-top (OTT) streaming services. In this conversation, we dissect his learnings from the perspective of corporate strategy and explore how the media-entertainment industry continues to evolve into the new decade. 00:32 Episode Overview 04:32 Product Manager at Electronic Arts 06:39 How is the Video Gaming Industry Changing? 14:08 Management Consulting in Technology, Media and Telecom (TMT) with the Boston Consulting Group (BCG) 18:40 Corporate Strategy at YouTube 21:50 Entrepreneurship: Starting North America's first Virtual Reality Cinema 34:50 Getting an MBA from the University of Pennsylvania 35:54 Advice from Ran

Amandreo is a 2019 graduate (and Valedictorian) of the GBDA program at UWaterloo. Just like his name, he is a “one of a kind” UX Designer that strives to translate ideas into tangible and powerful experiences… aka they're a cool person. Outside of work, Amandreo has a community of over 20,000 on TikTok. In this episode, we dive into career development, being authentic in the workplace and how you can make the most of your time over the pandemic. The University of Waterloo Creators Collective is devoted to empowering GBDA students in their creative explorations. The world needs your creativity right now and we want you to bring it to life! 03:12 Internships and Job Advice 12:00 What's it like being the Valedictorian 13:42 Amanadreo's Current Job 20:39 Why Teamwork Matters 23:46 TikTok 38:52 Advice to the Class of 2021 40:29 Life Advice

Amirah is a 2020 graduate of the GBDA program at the University of Waterloo and currently the Innovation Solutions Design Lead at WSIB Innovation Lab. She shares her thoughts on how to make the most of your undergrad, the importance of experimentation and the benefits of being proactive. The University of Waterloo Creators Collective is devoted to empowering GBDA students in their creative explorations. The world needs your creativity right now and we want you to bring it to life! 01:22 The Importance of Experimentation in School 06:14 Internships and Advice 14:04 Amirah's Current Job 20:05 Being a Leader in the Workplace 22:59 Get Uncomfortable 27:39 Be Proactive 30:52 What to do during the pandemic 35:31 Amirah's Advice

In our first-ever episode, we interview Yash Raje, Editor-in-Chief at the Creator's Collective and 4th-year GBDA at the University of Waterloo. Yash talks to us about the importance of staying creative during the lockdown and what it means to be a student pursuing a career in print publications. The University of Waterloo Creators Collective is devoted to empowering GBDA students in their creative explorations. The world needs your creativity right now and we want you to bring it to life! 00:32 Being a student during the pandemic 3:16 UW Creators Collective 5:53 Print Media 10:18 How to Get Started in Print Media 12:34 Managing Critiques on Projects 14:08 The Creative Process in Lockdown 19:10 The importance of global connection during the pandemic 20:18 Keep in touch!

Creators Calling is devoted to empowering students in their creative explorations. We speak with professionals across the creative industries to unpack important habits, inspirational stories and examine career paths that guide you towards fulfilling careers at the intersection of digital media, design and business. The world needs your creativity right now and we want you to bring it to life! This is the Creators Calling.