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Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber.Takeaways:Long-Form Content is Winning the Creator EconomyPlatforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series).Creators are becoming media networks, with brands integrating organically into their content strategies.Creators Are the New Media NetworksInfluencers now function as full-scale media companies, reaching highly engaged audiences.Brands must approach them as partners, not just ad placements.The Rise of Creator-Led Brand PartnershipsMega-creators like MrBeast, Hailey Bieber, and Charli D'Amelio are launching their own DTC (direct-to-consumer) brands.These businesses succeed when they align authentically with the creator's identity.Social Commerce is Gaining Traction, but Still EvolvingPlatforms like TikTok Shops and Amazon Live are making inroads in live shopping.However, U.S. adoption lags behind Asia, where live shopping is deeply integrated into culture.Micro-Influencers & Niche Creators Are EssentialBrands are shifting to micro-influencers for more targeted, authentic engagement.Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators.The TikTok Uncertainty & the Future of Short-Form VideoIf TikTok were to disappear, YouTube Shorts and Instagram Reels could fill the gap.However, each platform serves distinct user behaviors, with YouTube favored for long-form content. Guest: Cristina LawrenceHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative
In this episode, we sit down with Darryl Haberman, a digital media strategist, consultant, and fractional COO with a passion for driving business growth through innovative content and collaboration. With over 25 years of experience working with industry giants like Disney+, ESPN, Major League Baseball, and the National Hockey League, Darryl shares his unique approach to engaging audiences and revolutionizing digital media. We'll discuss his track record of leading cross-functional teams, developing award-winning platforms, and his latest venture—a SaaS platform designed to enhance fan engagement and generate new revenue streams for sports teams and athletes. Whether you're looking to elevate your business or gain insights into the world of digital media, this episode is packed with valuable takeaways. Tune in to learn from one of the best in the industry! Learn more about Darryl Haberman: https://www.linkedin.com/in/haberman/ How to Get Involved: https://sportsphilanthropynetwork.org/
This year's meeting of the Association of National Advertisers highlighted the proven brand building opportunities available through TikTok influencers, retail media networks, and even AI. RPA's digital and social strategy expert, Tyler Sweeney, attended the conference and brings back his most urgent questions. Join Tyler and RPA Senior Strategist, Quinn Rufener; Director of Digital Media Strategy, Shane Haririan; and Chief Experience Officer, Mike Margolin, for an in-depth take on using these tools to connect brands with audiences and strengthen our client-agency partnerships.
Welcome back to another episode of the DREAM B.I.G Podcast, Season 3! In this bittersweet end to this season, we welcome back some L2C alumni to talk about their careers, some advice that they would give to the younger generation, and about what service means to them. Our L2C alumni are Gabrielle Redcross, Joshua McDuffie, Miles Walker, and Marc Walker. Gabrielle Redcross is a 2015 alumni who is a 2019 graduate from Bridgewater College where she received her bachelors in Communications and Digital Art. She then went on to earn her masters in Digital Media Strategy in 2020, and she currently works as a Community Engagement Coordinator for First Step: A Response to Domestic Violence. Our next guest, Joshua McDuffie, is a 2016 alumni who is also a PhD student in the Department of Civil and Environmental Engineering at Vanderbilt University. He is a proud 2020 graduate of North Carolina A & T, where he earned his bachelors in Civil Engineering. Thirdly, Miles Walker is a 2016 alumni who works as a professional touring DJ for artists such as Rico Nasty. He graduated from Clark Atlanta University in 2021 with a bachelor of Business Administration. Lastly, we have Marc Walker who is a 2015 alumni. He graduated from Benedict College in 2019 with a bachelors in Child and Family Development. He currently works as a therapeutic mentor, counselor, and therapeutic trainer. We are so honored to bring back our L2C alumni to highlight that no matter how different our lives can turn out, we all value service and the things that we can do for others.
Russell Mindich, political consultant and author of the 2022 Political Tech Landscape Report, shares his insights on the role of social media in political campaigning. We discuss social media influencers and how campaigns are connecting to them on TikTok, the move towards politicla advertising on streaming services, and the potential uses of ChatGPT and other generative AI for politics. Here's a link to the Analyst Institute, mentioned in the episode.
A Bonus Episode from The ROGO Foundation, our church revitalization and leadership ministry.Enjoy this behind the scenes strategy conversation with The Sandals Church Digital Media Team who managed our Giving Tuesday 2022 Campaign to raise money fund the design and build of a new teen center in San Bernardino, CA.Learn more about our 2022 Giving Tuesday Campaign at https://rogofoundation.com/thehillTo learn more about our Sandals Church Digital Media Team, check out our YouTube network: https://www.youtube.com/@sandalschurch/channels...The ROGO (Real with Ourselves, God and Others) Foundation exists to revitalize struggling churches. We do this by developing the two critical components of healthy churches: the people that lead them and the places where they gather.Learn more about The ROGO Foundation at https://rogofoundation.com/
Discussing out the pandemic and macro level factors impacts the consumer behavior of our brands. How did the brands counter and adjust to these shifts, to minimize negative impact and grow return in these uncertain times.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond. Become a Levels Member – levelshealth.com Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter
"You have something to offer, so don't let others tell you that you can't." Koty Marine, 28-year-old Digital Media Strategy Analyst from Philly reminds us to find what you are passionate about in this week's YoPro Interview. If you want stories like Koty's in your inbox each week, subscribe to our newsletter here: https://www.yoproknow.com/blog
¿A que nos referimos cuando hablamos de "Talentos" en plataformas digitales? Conoce mas detalles en este episodio en el cual hablamos con Paula Aranda Head of Digital Media Strategy & Planning en la agencia Liquid sobre como las marcas pueden integrar a los talentos en su estrategia digital, cuales son los beneficios, que tomar en cuenta a la hora de seleccionarlos y mucho más :)
Previously a manager at CBC leading digital media strategies, as well as a Consultant at Deloitte Digital, Ben is an experienced management consultant supporting major corporations to innovate themselves into the new age. Ben shares his advice on developing the self-starter attitude in your professional life, how to navigate careers in client services, and his role of de-risking ambiguity for Fortune 500 clients as a human-centered consultant. 01:48 Paving Your Own Path as a Young Professional 09:36 Deloitte Digital and the World of Management Consulting 12:12 Digital Media Strategy at CBC 20:24 Innovation and Design with Accenture 24:32 Human-Centered Thinking in Business 29:25 The Client Services industry after COVID-19 36:03 How to Get Started in Business Design and Digital Strategy
Jenny Li Fowler, director of Digital Media Strategy at MIT, joins J.S. and Joel to talk about her 30-day experiment in posting about social media marketing, finding one's voice on social media, and how to beat imposter syndrome.
Why your business needs a digital media strategy to win hearts and their wallets. By of the end of the podcast you will know: What a digital media strategy is Why a digital media strategy is good for your business 4 common mistakes that businesses make when implementing a digital media strategy and how to avoid them. Plus you will get a bonus of 8 Digital Media Strategies that marketing agencies use to help your business. #digitalmedia #business #strategy #cariacares Head over to https://cariawatt.com/insights for links mentioned in this podcast. #cariacares covers digital and social media tips to help you rank high on Google search. Caria Watt writes for 'Insights', Thrive Global, The Good Men Project, The Dating Directory and The Holistic Entrepreneur. Register for the Social Media Playbook here: https://cariawatt.com/smp-waitlist SAY 'HI' ON SOCIAL: Caria Watt on YouTube: https://www.youtube.com/channel/c/cariawatt Caria Watt on Facebook: https://www.facebook.com/cariawatt Caria Watt on Instagram: https://www.instagram.com/cariawatt MUSIC: Music created by Sweet Tides by Latisha & 5050-Wholesome by Kevin McLeod (big love to these guys)
Why your business needs a digital media strategy to win hearts and their wallets. By of the end of the podcast you will know: What a digital media strategy is Why a digital media strategy is good for your business 4 common mistakes that businesses make when implementing a digital media strategy and how to avoid them. Plus you will get a bonus of 8 Digital Media Strategies that marketing agencies use to help your business. #digitalmedia #business #strategy #cariacares Head over to https://cariawatt.com/insights for links mentioned in this podcast. #cariacares covers digital and social media tips to help you rank high on Google search. Caria Watt writes for 'Insights', Thrive Global, The Good Men Project, The Dating Directory and The Holistic Entrepreneur. Register for the Social Media Playbook here: https://cariawatt.com/smp-waitlist SAY 'HI' ON SOCIAL: Caria Watt on YouTube: https://www.youtube.com/channel/c/cariawatt Caria Watt on Facebook: https://www.facebook.com/cariawatt Caria Watt on Instagram: https://www.instagram.com/cariawatt MUSIC: Music created by Sweet Tides by Latisha & 5050-Wholesome by Kevin McLeod (big love to these guys)
In this episode, host Mara Shorr is joined by Chad Erickson, Vice President of Strategy for Advice Media. They talk about running your business by the numbers, lead generation, and your go-to digital marketing tips post-COVID-19.
Owen R. Youngman is a professor and the Knight Chair in Digital Media Strategy at the Medill School of Journalism at Northwestern University. In addition to strategy, his courses in the graduate and undergraduate programs focus on innovation, media economics, technology, and the changing cultural and media landscape. Prior to his time at Northwestern he had a 37-year career at the Chicago Tribune that focused on new product development, innovation and interactive media. He created such Web sites as chicagotribune.com and metromix.com as the Tribune’s first director of interactive media. In this episode Owen brings his thoughts journalism and innovation as it applies to entrepreneurs and their influencers and how we can navigate the precarity of innovation.
Thinking about starting a podcast? Well you’re in luck! I’m speaking with the podcast experts today to tell you the 3 things you need to know before starting a podcast and more! This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media and CEO and founder, Karen Yankovich. This week Karen reviews Elsie Escobar and Jessica Kupferman, creators of She Podcasts break down 3 things you need to know before you start a podcast and more! Elsie Escobar works in the cross-section of technology, digital media & holistic living with a heavy bias on podcast production and the creative use of audio. She is co-founder of She Podcasts and Podcasting School For Women with Jessica Kupferman. Her services include Digital Media Strategy and Development with a strong podcasting focus and creating powerful innovative digital media strategies that build community. Jessica Kupferman is the co-founder of She Podcasts and the Podcasting School for Women, who has been featured on The Social Media Examiner, Entrepreneur.com, TMZ, and Entrepreneur On Fire and many more. Jessica is a connection and influence consultant who helps content creators go deeper with their audience and connect, in order to create greater influence as a business strategy #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Read all about today's episode at karenyankovich.com/079 Episode Spotlights: Our reviewer of the week (2:30) Head to Speakpipe to leave an audio review! Interview intro with Jess and Elsie (4:46) What brought Elsie and Jessica to podcasting originally (6:35) How Karen’s blog changed her business (9:00) How podcasting and public speaking intertwine (11:01) What made Elsie a better podcast speaker (13:43) The importance of having a podcast in your business (17:01) What led Karen to start her podcast (20:16) What brought Elsie and Jess together to start their business (21:19) How they were able to monetize their business (27:45) The resources that Elsie and Jess offer under She Podcasts (29:28) Value vs. cost of starting a podcast (34:01) Dealing with sponsors (38:37) Challenges with selling your business through your podcast (40:43) Jess’s brand new project to support women in podcasting (43:10) Last minute notes and tips for podcasting (54:02) How to find Elsie and Jess’s podcast and business (57:20) How to position your podcast and your brand (57:41) Resources Mentioned In This Episode: Join my free LinkedIn workshops and webinars every Tuesday at freelinkedinworkshop.com Join our free Facebook group to talk all things LinkedIn and support for your business Event’s that Karen will be at coming up soon Marie Forleo’s B-School where Elsie and Jess met Jess and Elsie’s affordable She Podcasts Super Squad Patreon course Get your tickets to the She Podcast’s Live conference coming up in October Connect with me on LinkedIn! Join my free Facebook Group to share how you use LinkedIn and get support tips Follow me on Instagram for more content Free video series on quick tips to start making money on LinkedIn Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict
In this episode, Drew talks about why you any size business can have an "always on" paid digital media strategy. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/drew-bedard/message Support this podcast: https://anchor.fm/drew-bedard/support
Weather sits at the sweet spot between content and commerce. But it’s also information app companies and marketers can harness to deliver what users want in a way that is both timely and valuable. Our host Peggy Anne Salz catches up with Trish Mikita, VP Digital Media Strategy at AccuWeather, a weather information and digital media provider, to discuss the company’s focus on platforms and partnerships that deliver accurate weather content and data in the proper context at the appropriate moment. They also explore AccuWeather’s broader mission to make weather data, and its mobile app, genuinely helpful and useful—and the learnings along the way every app marketer should know.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President, Digital Media Strategy at
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way. Full show notes
With Chris C. Anderson leading the charge, we discuss defining your digital media strategy and making the most of the content marketing landscape in 2017. Brands have endless channels through which to distribute content from, and even more types of content to potentially create. So much opportunity can create huge advantages for those who leverage digital media well, but as some found out recently, it can also backfire on those who miss the mark.
Listen to “040:How to Develop Your Winning Digital Media Strategy” on Spreaker. Why is a digital media strategy important? Recently I’ve been designing websites and working with women entrepreneurs to better their web presence. I’ve been helping mompreneurs with creating their own digital media strategy. And you want to know something? I LOVE IT!! Helping […] The post MIH 040:How to Develop Your Winning Digital Media Strategy appeared first on Mompreneurs in Heels.
On Win's Women of Wisdom today, Best-Selling Author, Win Kelly Charles welcomes Elsie Escobar. Elsie is a Digital Media Strategist, Podcasting Expert & Industry personality cultivating conversation on the cross-section of technology, media & holistic living. Her services include Digital Media Strategy and Development with a podcasting focus and creating powerful innovative digital media strategies that build community. She’s currently the co-host of She Podcasts a show about podcasting and media from a woman’s point of view and The Feed: The Official Libsyn podcast, whose key focus is on keeping podcasters podcasting. Elsie is the Social Media Community Manager at Libsyn the world’s largest podcast network and host. To learn more about Elsie visit http://shepodcasts.com/. To learn more about your host visit https://wincharles.wix.com/win-charles. To learn more about the show visit http://winswomenofwisdom.weebly.com/. To be on the show please fill out the intake at http://bit.ly/1MLJSLG. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905 Win's women of wisdom is underwritten by Self- Publishing, Writing Services http://www.winsomemediagroup.com/
We live in a world where brand is becoming increasingly important for any company leader. The Mojo Radio Show deep dives into brand, marketing, promotion and strategy with agency expert Darryn Altclass. We met Darryn through his very insightful Instagram account and he has agreed to speak with us on what is the latest news in brand and social media. He runs an agency called When Then How. There is a lot changing in the world of products and brand marketing, and it is paramount that we keep on top of what is happening in this space. Listen in, and discover why your brand exists and how to maximise your digital media activity to improve sales and profits. Here is what we chat about with Darryn: What sort of work does Darryn do and who would be his clients?What is Darryn's approach to brand and generating brand value?How do we go about finding the heart of your brand? - WHY DOES YOUR BRAND MATTER?Do brand have to become more visually literate? The power of beautiful visuals in your presentation.There is no magic in branding - you have to invest. Perception leads behaviour.The best advise handed down to Darryn on branding.Is social media stifling or progressing our creativity?I wish brand owners would ……… what?The biggest lesson to learn about email marketingBuilding your email database and how to use it effectively.Ways to use permission marketing.How do I measure digital marketing success - the stats and metrics?Cameras and coffee.
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