Marketing with Masha

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Marketing discussions about the latest news, tips, tricks, and strategies that focus on business growth.


    • Jul 15, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 6m AVG DURATION
    • 42 EPISODES


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    Latest episodes from Marketing with Masha

    ADA Compliance for websites

    Play Episode Listen Later Jul 15, 2021 5:56


    The lawsuits are real and if you own a website, make sure it follows the WCAG 2.0/2.1 guidelines. This episode explains the guidelines, where to find them, and what to do to avoid a lawsuit against your business.

    When to use multi-variant and A/B testing

    Play Episode Listen Later Jul 8, 2021 5:13


    Do you know when to use multi-variant and when to use A/B testing? This episode goes over the main differences and which scenario is a good fit for these test types.

    Facebook Ads Campaign Objectives Explained

    Play Episode Listen Later Jun 24, 2021 8:07


    A brief overview of the main campaign objectives that you can choose from for your Facebook campaign.

    Ways to fix disapproved Facebook ads

    Play Episode Listen Later Jun 17, 2021 5:59


    Not sure why your ads are disapproved or how to fix them? This episode goes over what to look for and an elimination process to get to the bottom of why your ads are disapproved.

    Experiments in Google Ads

    Play Episode Listen Later Jun 10, 2021 5:32


    Is the bidding strategy you are currently using the best fit for your campaign? Do you want to test a change but worried about ruining your well-performing campaign? Experiments allow you to run tests alongside your campaigns and determine whether some changes will positively or negatively impact your campaign performance.

    New: Search Ads with Image Extensions

    Play Episode Listen Later Jun 3, 2021 5:05


    Google announced that image extensions are now out of beta and available globally. Advertisers can now include images with their search ads to help stand out from the competition.

    Negative Keywords: How to avoid wasting budget on irrelevant searches

    Play Episode Listen Later May 27, 2021 5:01


    This is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic.

    How to work with a Google Team

    Play Episode Listen Later May 20, 2021 6:54


    When you get a call from Google telling you how to improve your campaign, should you make the changes? Here are a few tips on how to ensure you have a successful campaign when working with a Google rep.

    How to structure Your Google Ads Campaign

    Play Episode Listen Later May 13, 2021 12:09


    Overview of what you should consider when creating a new Google Ads account structure.

    How Google Ads auction works

    Play Episode Listen Later May 6, 2021 4:41


    Find out what Google looks at when determining ad position and even the order of the ads they show to their users.

    LSAs - Local Service Ads Explained

    Play Episode Listen Later Feb 16, 2021 7:31


    Local Service Ads have been a fun addition to our advertising toolkit. Let's review what they are and tips on how to ensure success with LSA Ads.

    Changes to Google's phrase match and broad match modifier keyword match types

    Play Episode Listen Later Feb 9, 2021 5:57


    Get the scoop on what these changes mean and what to expect when they are fully rolled out.

    What Makes a Good Ad for PPC?

    Play Episode Listen Later Jan 28, 2021 5:14


    Let's review the elements that make a good ad for both your potential client and Google.

    Ad Rank and Quality Score explained

    Play Episode Listen Later Jan 21, 2021 5:44


    Learn how Ad Rank and Quality Score impact your ad position and your cost for every ad click.

    Top marketing reports you MUST have

    Play Episode Listen Later Jan 5, 2021 5:06


    Here are the top 2 reports your law firm MUST look at before planning the next year's marketing campaigns.

    Should You Pay Attention to Google Recommendation?

    Play Episode Listen Later Dec 8, 2020 3:44


    Google Recommendations are now a prominent part of the Dashboard. However, not all recommendations might be a good fit for your account.

    Not Sure Where to Advertise? - PPC Platforms Explained

    Play Episode Listen Later Dec 7, 2020 5:28


    Review of the most popular advertising platform that you should consider before setting up your ad campaigns.

    Intake Training Tips

    Play Episode Listen Later Nov 4, 2020 7:24


    Three elements of intake training that are often overlooked but can dramatically increase your sign up rates.

    My daily PPC checklist

    Play Episode Listen Later Nov 3, 2020 3:42


    Metrics that I look at every time I review a Google Ads account.

    Spooky Marketing Gone Bad Stories

    Play Episode Listen Later Oct 30, 2020 8:00


    What is the worst thing that can happen when it comes to your digital marketing? Find out in this Halloween edition of Marketing with Masha Podcast.

    Google Ads Quality Score Explained

    Play Episode Listen Later Oct 28, 2020 12:30


    Everything you need to know about quality score: how it affects your campaign and what you can do to improve it.

    What to do if your ads are not showing up?

    Play Episode Listen Later Oct 27, 2020 7:32


    How to troubleshoot your ads if they are not showing in search and ways to fix it.

    Troubleshooting PPC Campaign Issues

    Play Episode Listen Later Oct 26, 2020 6:19


    Review of elements you should analyze when troubleshooting why your PPC campaign is underperforming.

    Competitor Ads in Google Explained

    Play Episode Listen Later Oct 21, 2020 7:21


    Everything you need to know to run successful PPC competitor ad campaigns and not get in trouble.

    Can lawyers run retargeting ads?

    Play Episode Listen Later Oct 20, 2020 5:06


    Don't make the mistake of running retargeting ads on Google! Find out what could happen to your law firm if you do and what you can do to prevent it.

    Google Bidding Strategies Explained

    Play Episode Listen Later Oct 15, 2020 9:46


    Recommended bidding strategies for law firms and when to use them

    Running Google Ads without Search Terms Data

    Play Episode Listen Later Oct 14, 2020 5:19


    Since Google has limited our access to the search terms, find out what you should know and do, to not waste your ad budget on irrelevant clicks.

    Are you wasting your ad budget on fraudulent clicks?

    Play Episode Listen Later Oct 9, 2020 6:57


    Is click fraud happening to you? Find out how to detect click fraud and what you can do to prevent it.

    Ways to get website traffic that converts!

    Play Episode Listen Later Oct 8, 2020 8:28


    Review of multiple ways you can get quality website traffic (paid and non-paid).

    Are you making this mistake in your Google Ads campaign?

    Play Episode Listen Later Oct 7, 2020 3:00


    This common mistake can waste you thousands of dollars a year on Google Ads. Find out what it is and how to fix it.

    What marketing reports should look like?

    Play Episode Listen Later Oct 2, 2020 9:17


    Let's review marketing reports and what data your marketing department should be tracking.

    Tips on Creating Amazing Videos to Promote Your Law Firm

    Play Episode Listen Later Sep 29, 2020 9:36


    Tips on avoiding mistakes when creating video ads, making sure your videos stand out, and how to get started.

    3 Mistakes Attorneys Can Avoid When Hiring Marketing Team Members

    Play Episode Listen Later Sep 29, 2020 8:03


    Here are 3 ways you can avoid hiring a marketing team member that is not a good fit.

    Should You Follow Your Google Reps Advice?

    Play Episode Listen Later Sep 25, 2020 5:49


    This episode goes over advice you might hear from Google and which suggestions you should implement and which you should disregard.

    What does a good website look like?

    Play Episode Listen Later Sep 23, 2020 16:11


    This episode goes over elements that you should focus on and avoid when creating a new website or web pages.

    Should SEO and PPC have the same strategy?

    Play Episode Listen Later Sep 22, 2020 6:19


    SEO and PPC can help each other, but they should not both utilize the same strategy and here is why.

    Are your ads breaking any bar rules?

    Play Episode Listen Later Sep 19, 2020 3:06


    Three most common violations of the bar rules that we see in advertising.  

    Determining Marketing Channels

    Play Episode Listen Later Sep 16, 2020 3:47


    Do you know which marketing channel is a good fit for you? This episode goes over what to look for when deciding what advertising channel is a good fit for your practice area.

    Questions and Answers for interviewing SEO candidate

    Play Episode Listen Later Sep 16, 2020 3:18


    Here are few questions you can ask during your interview with an SEO candidate and answers on what to look for in their answers.

    Intake Department Basics

    Play Episode Listen Later Sep 14, 2020 5:24


    This episode goes over the must haves for the intake department.

    Finding inspiration when writing new ads

    Play Episode Listen Later Sep 11, 2020 4:15


    Tips on finding inspiration when writing new ads. (also known as competitor research

    Marketing with Masha - How we got here

    Play Episode Listen Later Sep 9, 2020 2:28


    Masha Mahdavi is going over her marketing journey and shares experiences about working for agency vs in-house.

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