Podcasts about negative keywords

In this solo episode, Michael kicks back by the river in Texas and reflects on what's really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending. Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more. We'll see you in The PPC Den!

What's up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger  and some killer Amazon PPC tips.In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too.I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters, and how to get more control over your PPC traffic flow.If you've been scared to add negatives because “what if I need them later?” — here's the secret: you can take them off again. This reset lets you clean up wasted spend AND test new opportunities.We'll see you in The PPC Den!

Performance wird endlich flexibler - Google Ads schraubt weiter an den Limits In Folge 3 vom Google Ads Newsroom gab's zwei kurze, aber ziemlich spannende News, die vor allem für alle relevant sind, die regelmäßig mit Performance Max oder Demand Gen arbeiten. Was ist neu?

This week on Marketing O'Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

#thatamazonadspodcast #amazonppc #amazonads⁠Should you prefer the video version, catch us on YouTube.Get your FREE Amazon PPC Bid Optimizer.Join your FREE Discord Community of Amazon PPC professionals.SIGN UP for That Amazon Ads Masterclass.Get your FREE Amazon PPC Audit.====================================Episode 84 -

In dieser Folge erfährst du alles über die wichtigsten Neuerungen bei Google Ads. Welche Features bringen 2025 mehr Kontrolle, bessere Analyse-Optionen und spannendere Kampagnenziele? Wir haben die Antworten!

Send us a textNegative keywords can improve Amazon ad campaigns by reducing wasted spend and increasing ROI. Watch this video to learn how!Learn the essentials for successful Amazon ads—grab your free copy here https://bit.ly/3DnVOGL#AmazonAds #NegativeKeywords #EcommerceTips #AmazonPPC Watch these on YouTube:Launch price strategy https://www.youtube.com/watch?v=yML2rd8I5LY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5Watch this to save money on PPC https://www.youtube.com/watch?v=eaZ1zxh1TJI&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=7-----------------------------------------------------Submit your ASIN for a detailed review today http://bit.ly/3ZrUVp6Schedule a coaching call to discuss your Amazon business http://bit.ly/3B3fgrCFind out how to make your listing stand out http://bit.ly/3ZuylezTimestamps:00:00 - Why Negate Keywords in Amazon Ads00:30 - Understanding Negative Exact vs. Phrase Match01:15 - Minimum Spend Before Negating a Keyword02:00 - Using Search Term Reports to Identify Negatives03:00 - Case Study: Negating High ACOS Keywords04:30 - Removing Inefficient Keywords Step-by-Step05:00 - Best Practices for Auto Campaign Cleanup05:18 - Final Steps for Keyword Negations-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jahresrückblick 2024 – Was hat die Marketing-Bubble bewegt? In Folge #139 des 121WATT-Podcasts werfen Sarah, Patrick und Christoph traditionsgemäß einen Blick zurück auf die Trends, Höhen und Tiefen des Jahres 2024. Zwischen KI-Boom, Metaverse-Enttäuschungen und Erfolgen im Content-Marketing fragen wir uns: Was bleibt, was geht – und worauf können wir uns 2025 freuen?

In dieser Episode teilt Christoph zwei schnelle, aber äußerst effektive Tipps, um das Beste aus deiner Google Ads Performance-Kampagne herauszuholen. Er erläutert, wie du die neuen Analysetools optimal nutzt, um Suchkategorien und Asset-Gruppen gezielt auszuwerten und anzupassen. Christoph erklärt Schritt für Schritt, wie du negative Keywords direkt in der Kampagne hinterlegen kannst und warum die Tabellenansicht bei Asset-Gruppen dir wertvolle Einblicke in Klickrate und Conversions gibt.

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you'll know how to improve your ACOS with these tips and tricks on negative keyword management. We'll see you in The PPC Den!

Kann es auch negative Auswirkungen haben, wenn ich teils Tausende von ausgeschlossen Suchbegriffen habe?

Learn whether you should negative match high-converting keywords if ACOS is also high. Explore smarter alternatives like bid reductions and day parting first.Need help with PPC? Visit https://myamazonguy.com/PPC Timestamps:00:00 - Introduction00:10 - Don't Jump to Negatives Too Fast00:41 - Reduce Bids First Before Negatives01:16 - Explore Placement & Time-Based Opportunities02:29 - Get More Granular With Bid StrategiesSupport the show

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechIn this episode, Mike Edge of Tread Partners and the Host of the Gain Traction Podcast join David and Lucas live at ASTE. Mike discusses a career journey that saw him transition from industrial sales to the world of Internet marketing during the rise of Google, sharing his experiences and strategies in curating concise campaigns that deliver high ROI.Topics discussed:02:38 Love transforms with a child's primal need.07:06 Avoid falling into old thoughts and behavior patterns.11:57 Friend's dad in prison due to past.17:20 Keeping kids close to God leads to maturity.24:25 Father: Protector, provider, and old-school gentleman.28:39 No fighting in the house, boys.35:07 Prestigious tri-state area, successful client acquisition.42:10 Consider returning to the automotive industry, which requires due diligence.47:22 MSOs struggle to allocate a budget effectively for ads.49:07 Expertise in cost-effective online customer acquisition. Manage resources.53:25 Leverage expertise and experience to gain advantage.58:40 Neil considered offering a guarantee for effectiveness.01:04:02 TV ruled messaging. Now, it's dispersed.

Wed, 06 Sep 2023 09:02:51 +0000 https://omt-magazin.podigee.io/9414-neue-episode 8613a6360016c1ff0d103b0cbb70345e ℹ️ Pascal Cabitza beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9414 full no

You may often think about the terms you want your auto repair shop's Google Ads to display for, but do you ever think about the terms you DON'T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn't have to be that way. Listen in to this short episode about the power of negative keywords.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with Timestamps(00:01:13) Explanation of the value and effectiveness of Google Ads for auto repair shops.(00:02:28) Explanation of negative keywords and how they can prevent ads from displaying for irrelevant search queries.(00:04:31) Discussion on the impact of ad quality score on the cost and placement of ads, and the importance of optimizing ads for better results.Negative Keywords and Ad Quality Score (00:07:37) Explains how negative keywords can improve ad quality score and prioritize ads based on relevance.Finding Negative Keywords in Google Ad Console (00:08:32) Discusses how to find negative keywords using the search query report in the Google Ad Console.Using Negative Keywords for Competitors and Brand Names (00:11:44) Covers the importance of using negative keywords for competitor names and brand names to avoid irrelevant ad displays.Customer Acquisition Campaign (00:14:14) Setting up a campaign to attract new clients to an auto repair shop and using negative keywords to exclude job-related searches.Hiring Campaign (00:14:14) Creating a separate campaign to target job seekers and using positive keywords related to auto repair jobs and careers.Importance of Checking Negative Keywords (00:15:04) The significance of regularly reviewing and discussing negative keywords with the person managing your Google Ads campaign.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

You may often think about the terms you want your auto repair shop's Google Ads to display for, but do you ever think about the terms you DON'T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn't have to be that way. Listen in to this short episode about the power of negative keywords.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with Timestamps(00:01:13) Explanation of the value and effectiveness of Google Ads for auto repair shops.(00:02:28) Explanation of negative keywords and how they can prevent ads from displaying for irrelevant search queries.(00:04:31) Discussion on the impact of ad quality score on the cost and placement of ads, and the importance of optimizing ads for better results.Negative Keywords and Ad Quality Score (00:07:37) Explains how negative keywords can improve ad quality score and prioritize ads based on relevance.Finding Negative Keywords in Google Ad Console (00:08:32) Discusses how to find negative keywords using the search query report in the Google Ad Console.Using Negative Keywords for Competitors and Brand Names (00:11:44) Covers the importance of using negative keywords for competitor names and brand names to avoid irrelevant ad displays.Customer Acquisition Campaign (00:14:14) Setting up a campaign to attract new clients to an auto repair shop and using negative keywords to exclude job-related searches.Hiring Campaign (00:14:14) Creating a separate campaign to target job seekers and using positive keywords related to auto repair jobs and careers.Importance of Checking Negative Keywords (00:15:04) The significance of regularly reviewing and discussing negative keywords with the person managing your Google Ads campaign.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

In this episode, Stephen and Andrew break down how to effectively use negative keywords to reduce wasted ad spend and improve Amazon PPC performance. They cover a quick Prime Day performance recap, share their post-Prime Day strategy, then dive right into how they use negative keywords, showing you how to identify negative keyword opportunities and quickly apply them to your campaigns.  Key Topics: Stephen & Andrew answer your question about post-Prime Day What are negative keywords? Common mistakes people make when identifying negative keywords Negative Exact vs Negative Phrase Using n-gram analysis to spot spend wasters Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w  Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode where we talk about the most effective Sponsored Brands strategies that have helped us generate millions in New-to-Brand sales. See you then! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

SummaryIn this episode, Sean discusses how to optimize your advertising campaign performance by focusing on your click through rate (CTR). He shares his strategies for leveraging negative keyword lists to improve CTR, including regularly updating the list and monitoring performance. Sean explains how he achieved a 10% CTR and emphasizes the importance of customizing your campaign for full control.Key Points Click through rate (CTR) is the most crucial metric for measuring campaign performance Negatively assess which keywords are producing irrelevant traffic Build up negative keyword lists on a regular basis Optimizing performance takes vigilance and regular updating Customizing your campaign provides complete control CTR can continually be improved Cost-effectiveness should always be the driving factor in deciding investment Quotes "If you just set it and forget it, then over time the performance is gonna dip" "Managing your negative keyword list is one of your most effective levers to improve the metric that matters" "Optimizing your advertising campaign is the key at an earlier stage of driving traffic to your B2B SaaS product" Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750Generated by Podcast Show Notes at podcastshownotes.ai Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750Notes generated by Podcast Show Notes  (podcastshownotes.ai)

When you launch a Google search ads campaign that's going to rank for not just your keyword or phrase but options like it as well.  Some of them won't be relevant to your B2B SaaS.  Let's discuss how to further optimize your campaign to solve this problem with something called negative keywords.Free product-market fit course - https://nxtstep.io/fitEpisode Transcript Hey folks, Sean here, and today what I want to talk to you about is further optimizing your Google search ad campaigns with respect to negative keywords. Now, as I've mentioned before, I like Google search ads for attempting to validate as much as you can about your unique value proposition for your B2B SaaS, especially in the early days.It is a relatively quick and cost effective way to see whether or not. You can cost effectively convert impressions to clicks to users and to customers. If you're able to do that and you're able to do that in a way that produces a positive return or even enables you to break even maybe on your first or second month's, uh, volume of revenue, then you've got great traction.And this can be positive momentum that you need in order to continue to grow and scale from here. It also set you up further than down the road to invest in. Content marketing and a whole bunch of other things that we're gonna talk about as well. But for today's episode, I want to talk about negative keywords.Now, when I say negative keywords, what I mean is. After you set up a search campaign, what that's ultimately gonna do is gonna require you to pick a keyword word or phrase. But you're also gonna rank for other combinations that are similarly related to that keyword word or phrase. But not all of them are gonna be relevant, and this is where negative keywords come into play.So, for example, for my podcast show notes tool, that's what I wanna rank for. I wanna rank for people looking for. Help creating show notes. What I don't wanna rank for is people are looking for help starting a podcast because it's not what my tool does, it doesn't provide any value for those folks. So B, before I created essentially my negative keyword list in Google search ads, I was.Ultimately getting traffic to my site, that was not as accurate as it could be. I was, people were finding me, I was getting impressions and sometimes even clicks, but that of which I was paying for related to that traffic in terms of what they were searching for, which isn't relevant to my tool, was something that was zapping my budget.So it was something that I was paying for, but I was never gonna get. Any results out of that? Definitely more than likely no usage or revenue. Once those people wound up on my site or saw my ad and didn't click on it, uh, saw my site and realized that the tool doesn't do anything for them. That is wasted budget.So in order to optimize this, what you wanna do is you wanna hammer your negative keywords. And what I mean by that is you want to create a list of negative keywords that you want to continually update as you are going in there and and monitoring your ad campaign in terms of how well it's performing, to make sure that you're not ranking for any keywords that are not relevant to whatever it is your tool does.Now this is gonna happen automatically, so you need to continually. Monitor to make sure that you're not falling into this trap as well too, because it's going to zap your budget and it's only gonna be sending you bad traffic that you're gonna have to pay for. So make sure you do your research on negative keywords and that you maintain that as you're looking to further optimize your campaign, especially if this is one of your more effective channels, uh, and in the beginning when you're trying to ultimately validate that unique value proposition.This traffic could be really important because the more you optimize it, the the better it's gonna perform. Free Email CourseHow to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750Notes generated by Podcast Show Notes  (podcastshownotes.ai)

This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about when to use negative keywords.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads. (2:51) How to transition from single keyword ad groups(8:12) When to use negative keywords(23:35) Do phrase and exact match keywords still matter?(25:56) How to measure RSA headline success(33:01) Multiple performance max campaigns(36:08) E-commerce Google Ads account structure(39:23) Getting bad leads from Google Ads(44:17) Where to start if you are new to Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

Paying for the wrong kind of traffic on Google will absolutely kill your conversions. In this episode, Jordan West talks all about negative keywords, and how to avoid wasting your hard-earned money on keywords guaranteed to not convert. Listen up and learn from this episode!Key takeaways from this episode:By using negative keywords, we're telling Google that we don't want to bid on these specific keywords. There are a lot of keywords that we don't want to show up for, that we might accidentally if not specifically stating otherwise. One of the ways that Google ranks SEO is time spent on a page and amount of pages visited. If you're showing up for irrelevant search terms, you're not giving value.Some of the keyword searches we do not want to show up for:Amazon. We do not want to show up for anything to do with ‘Amazon'. If somebody is typing ‘Amazon', they want to shop on Amazon. App. Unless you have an app.Article. You don't want to show up when somebody is typing ‘article' because they are not at the bottom of the funnel, and their search has very little buying intent.Here are a few additional keywords you want to ensure you don't show up for:Benefit/s, blog/s, books, blow-outs, cheap, cheapest, clear-outs (unless you're running some clear-outs website), closeout, code, coupon code, deal-of-the-week, deal-of-the-day, deals, discount, discount codes, price shoppers, negative reviews, good reviews, comparisons, Amazon reviews, Advice.As an eCommerce brand, we also don't want to show up for location-based searches, unless you have retail locations on that location.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Twitter: https://twitter.com/jordantwestecomGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about adding negative keywords at the ad group level.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status. (2:57) Do you follow a Google Ads management optimization routine?(8:29) Should you add negative keywords at the ad group level?(13:40) Should you add all three match types in each ad group?(25:28) How do you manage a huge Google Ad account?(34:10) What do you do when you see the “limited by budget” status?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

In this episode, I talk about the importance of negative keywords in your pay per click advertising. A negative keyword is a keyword you can add to your advertising campaign to inform Amazon, NOT to advertise your product when someone types in that keyword.    ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.(6:05) Intro to topic(9:49) Add negative keywords(17:19) Find better keywords(22:34) Secondary Targeting(33:14) Improve your landing pageWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns. (5:53) Intro to focus style management(8:33) How to identify your goal in Google Ads(11:00) How to improve your traffic quality in Google Ads(18:05) How to improve your conversion rate in Google Ads(26:45) How to handle competitors outbidding you in Google Ads(31:31) How to simplify campaigns that are too complex in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. (8:20) The first rule of Google Ads management - Bids and Budget(24:04) The second rule of Google Ads management - Quality of Traffic(38:16) The two third rules of Google Ads management - SegmentsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 7.Check search termsAdd negative keywordsAdd keywords (if needed)Check spend of ad groups based on the value of trafficAdjust bids (if needed)Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 314 titled "Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 6.Check search termsAdd negative keywordsAdd keywords (if needed)Check ad schedule/devices/location if struggling with search impression shareSend us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Mit diesen Hinweisen bringst du deine Google Ads Kampagnen auf das nächste Level. Negative Keywords sind ein elementarer Faktor der Kampagnenoptimierung, doch setzt du sie richtig ein? Du hast Fragen zur Folge oder generell zu Google Ads? Dann sende uns gerne eine Nachricht: https://adrock-marketing.de/der-google-ads-podcast/

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how negative keywords can help raise your clickthrough rate in Google Ads.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode.  (4:24) Sometimes broad keywords work amazing in Google Ads(11:21) Options for an entirely broad account(28:30) Options for adding phrase and exact and the pros and cons of eachWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

Join our next web class - https://buildassetsonline.com/playbookEnroll in the Elite Fleet NOW - https://www.buildassetsonline.com/elite-fleet-plus/ ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Join our next web class - https://buildassetsonline.com/playbookEnroll in the Elite Fleet NOW - https://www.buildassetsonline.com/elite-fleet-plus/ ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. (5:49) What is the clickthrough rate in Google Ads?(10:39) How much does clickthrough rate determine success in Google Ads?(16:29) What is a good clickthrough rate in Google Ads?(25:45) How do ad positions in Google Ads affect clickthrough rate?(28:29) Is a high clickthrough rate good for quality score in Google Ads? (42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads(53:39) Should you pause low CTR keywords in Google Ads?(57:40) How negative keywords can help raise your clickthrough rate in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

Oliver Chwojko is a Google Ads expert at Triple R Marketing. the team at Triple R has personally helped me with me optimize my Google ads and I have seen great results. I decided to have him on our show today because he's the guy behind the scenes doing all the hard work and the one that had figured out how to get me a great ROI on my Google ad spend.  During this interview we discuss: 2:40 - Oliver gave us a quick backstory on how and why he specialized in Google ads. 4:43 - We discuss what exactly is Google Remarketing ads are and why they can be so effective. 8:16 - We talked about the difference between cold campaigns vs warm campaigns ad campaigns. 10:04 - Oliver shares his step by step process for creating high converting Google remarketing ads 12:44 - Simple tips from Oliver on how to figure out exact keywords to target to get the best results. 14:47 - How does "Negative Keywords" work? 16:16 - The most important component in any ad copy. 17:00 - How many ads would Oliver suggest to start out with? and how many would we use to test it? 19:24 - Oliver's thoughts on "Ad Fatigue"? 21:51 - A great tip for maximizing Google remarketing ads. 23:40 - How much budget should you start out with for re-marketing campaigns? 24:45 - Oliver shares his favorite growth tool/software. 25:43 - He recommended one of his favorite books to us. PLUS a whole lot more! Oliver's Websites: Special Offer! Email Oliver to save $650 when starting a new Google Ad Campaign. [Limited to first 5 people] Just email Oliver at oliver@triplermarketing.com ------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

In this episode Neil Asher from the Aussie Online Entrepreneurs answer the question: Maximum Profits From Amazon PPC With Negative Keywords

Rob shares his strategy in setting up Google Ads (formerly AdWords) campaigns for Funeral Homes and Cremation Providers who are trying to attract at-need first calls. He explains Bidding and Location settings and explains the importance of Ad Rank and the use of Negative Keywords. For more information about Funeral Results Marketing, check out our Funeral Home Website section, Cremation Arrangement section, or Digital Marketing Services section on our website or contact Rob at robin@funeralresults.com or at 1-800-810-3595. See the complete transcript here: Rob Heppell: Welcome back to the Funeral X Podcast. I am Robin Heppell and I'm joined with my Funeral Results Marketing business partner, Jake Johnson. Hey there, Jake. Jake Johnson: Hey Rob. Rob Heppell: How's it going today? Jake Johnson: Life is good, right? We're all living the dream. Rob Heppell: We are. Well, this is good. We're getting close to the spring here. Although I know in Arizona, you guys don't see many differences in the seasons, where we are, we yearn for the spring. Jake Johnson: Yes. We usually look for January, February, and March to just be repeatable, and that just never happens. Rob Heppell: Yes. I don't think other places up north here, near the 49th parallel, want any repeat of December, January, February. Jake Johnson: Yes, there's usually not much sympathy with my statement. Rob Heppell: Hey, today, I think we're going to go into, we've had some questions come in about Google Ads and getting it set up for a funeral home and getting it set up for online cremation. And I thought maybe I just run through like a best practices, like a 101 getting it set up. There are obviously going to be more advanced things to do, but obviously, we'd like to help folks out with these services. But I think just even having a better understanding, it's good to know at least what you're getting into, whether you do it or not versus being totally oblivious to all the things that go on inside those accounts. And as you know, it continues to change. Google keeps on changing the tactics they're trying. They are getting more artificial intelligence working and machine work in there. And it doesn't always favor funeral homes. So I thought I just run through that and maybe feel free to ask questions as we go, as you are a funeral home owner yourself in an online cremation business. Jake Johnson: I think it's definitely a valuable thing to go through. My first introduction to Google Ads, Rob, as you venture into explaining to everybody what it does, was for me it was like 2006 and I was asking my neighbor about it. And I said, "Do you do it?" He says, "Well, it's very much part of my business." He had an online training business. I said, "Well, how much do you spend?" I felt like a big guy. I spend 2,500 a month in ads spend and had these keyword campaigns I was constantly refining. And he said he spent about 30,000 a month. It just floored me.And I'll tell you what it was. It was a lesson though in something that, in sales, we don't see the big picture sometimes. And that's determining how much is the… I think you have the overall, you have [ROAS] I think you call, but the cost for the acquisition of the customer or whatever it is you're selling. And so for him 30,000 a month translated into exponential growth for his company. And I think we can all get blinded by costs and not realize what it's doing for our business, but as you know, and I'm sure you're going to share, I mean, there are certain things you need to be aware of because if you're spending, I'll use 2,500, if you're spending 2,500 incorrectly, then you're not getting the returns and you're just blowing money. But you're feeling good because you got Google Ads. I mean, there's definitely a trick to it and I learned a lot from you. So I think it's a good episode. Rob Heppell: Yes, you bet.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696About negative keywords - https://support.google.com/google-ads/answer/2453972Show Notes:We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex setup to the new "SKAG" structure, and the differences among broad, phrase, and exact match negative keywords.  (4:37) How do I get to the top of the search and maps?(18:05) Re: your brand campaign episode - what if your company name is also a keyword for the company? [our company name] is the same keyword [clients] might search for.(23:25) Let's say my click share is 60% and I have 60 clicks. I know that the meaning is that there are 40 clicks that I could have received, but didn't. My question is does it mean the 40 clicks went to my competitor's ads? Or it could have gone to my organic ad or my competitor's organic ad? Does click share measure from a potential click from paid media only?(33:31) With bounce rate becoming obsolete and being replaced in GA4, do you think Google has been calculating it wrong all this time? Can you shed any insights on how bounce rate and engaged sessions may differ or be the same?(39:58) How do you transition from a very complex setup with multiple campaigns and ad groups that are time-consuming and low performing to the new SKAG structure?(45:33) I'd appreciate you talking about negative keywords and how precise they are now versus in the past and if things are changing in the less "word for word" Google Ads world we live in today. And what are the differences in broad, phrase, and exact match negative keywords if any?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy it's 

This week on The Digital Marketing Scoop, Mark is talking about the role of negative keywords within Google Ads.During this episode, Mark talks about negative keywords - what they are, how to use them and their importance when you are running a Google Ads campaign.Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

This week on The Digital Marketing Scoop, Mark is talking all about Google Ads. We have taken a look back at all our episodes over the last few years and made a compilation all around Google Ads.During the episode Mark talks about the Search Terms Report, the importance of keywords and how to use negative keywords effectively, and how to create an effective ad within Google Ads.Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

This is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic.

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords?  

Στο Digital Jam Podcast #80 συζητάμε για Keyword Research. Πως ξεκινάς, τι βήματα είναι καλό να ακολουθείς. Από το draft plan του τι πάω να κάνω, έως την οργάνωση των KWs και την δημιουργία των campaigns στα Google Ads. Το KW Research μας παρέχει συγκεκριμένα δεδομένα αναζήτησης που μπορούν να μας βοηθήσουν να απαντήσουμε σε […]

Was sind negative Keywords und negative Produkt-Targets? Warum sollte ich mit auszuschließenden Keywords und Produkten bei Amazon PPC arbeiten? Ist es auch eine Möglichkeit Keywords aus dem organischen Listing zu entfernen und im PPC gar nicht zu negativieren? Amazon Profis diskutieren über ihre Erfahrungen mit negativen Keywords und negativen Produkt-Targeting. Eine weitere interessante Clubhouse Session – dieses Mal mit Maurice Pahlow von Cleverclick Amazon PPC & SEO, Daniel Benedikt Zemitzsch von Finc3 Commerce, Annemarie Raluca Schuster von Annythinks und Florian Nottorf als Clubhouse Session Hosts. Die Themen der Clubhouse Session vom 16.03.2021 im Überblick Was sind negative Keywords und negatives Produkt-Targeting? Wann ist der Einsatz von negativen Keywords sinnvoll? Wieso ist die Kampagnenstruktur wichtig, wenn du mit Keyword Match Types arbeitest? Keywords aus dem organischen Listing entfernen, um nicht im Paid zu negativieren? Was beinhaltet das Special Setup von Maurice Pahlow? Negatives Produkt-Targeting (PAT) im Einsatz Was tun, wenn PAT Sales in der Auto-Kampagne erzielt? Was tun, wenn ein Keyword nur Klicks, aber keine Sales erzielt? Negative ASINs beim Kategorie-Targeting Cliffhanger: Kampagnenlinks Das könnte dich auch interessieren AMAZON ADVERTISING DACH – der Club auf Clubhouse Stammtisch jeden Dienstag, 20 Uhr YouTube: Florian und Mareike in Aktion youtube.com/channel/UCHBzOllSWrnSQYAWaQhDa-w Negative Keywords für Amazon PPC adference.com/blog/podcast-negative-keywords-amazon-pcc Negatives Produkt-Targeting in Auto-Kampagnen adference.com/blog/podcast-negatives-produkt-targeting-auto-kampagnen Special: Wir feiern live unser Podcast Jubiläum - die 50. Folge live mit dir am 23.3 2021, 16 Uhr linkedin.com/posts/florian-nottorf_podcast-amazonppc-adferenceworld-activity-6777878163696435200-zLbV/ Fragen & Anregungen: Für Fragen und Feedback schreibt uns gerne eine Mail an: vitamin-a@adference.com

Sponsored Products Auto-Kampagnen sind ein toller Start in die Welt von Amazon PPC. In Episode 45 widmen sich Mareike und Florian genau diesen im Detail. Was sind die 4 automatischen Ausrichtungen bei Sponsored Products Auto-Kampagnen? Was macht sie jeweils aus? Wie kannst du diese nutzen? Und welchen Profi-Tipp haben wir noch auf Lager? Mit verschiedenen Tipps und Tricks zeigen dir Mareike und Florian wie du deine Auto-Kampagnen intelligenter und besser gestalten kannst.  Alle Themen der Episode im Überblick Was sind die 4 automatischen Ausrichtungen bei SP-Auto-Kampagnen? (05:14) Wieso werden die Targeting Gruppen “Ersatz” und “Ergänzung” auch auf der Suchergebnisseite ausgespielt? (09:34) Wie viel Traffic spielen die 4 Targets jeweils ein? (13:42) Welche Rolle spielen Gebote bei SP-Auto-Kampagnen? (16:22) #Faustregel: Initial intelligentere Gebote für SP-Auto-Kampagnen setzen (20:11) Negative Keywords bei SP-Auto-Kampagnen (25:22) Wie organisierst du deine Produkte in SP-Auto-Kampagnen? (27:35) Wie kannst du die 4 automatischen Ausrichtungen nutzen? (30:47) #Variante 1: Simple (31:08) #Variante 2: Nach Suchbegriffen und ASIN getrennt (34:10) #Variante 3: Nach individuellen Targeting Gruppen getrennt (37:00) Zusammenfassung und ein Profi-Hack (42:05)  Links & Ressourcen Der Blogpost zur Podcast-Episode: adference.com/blog/podcast-vier-automatische-ausrichtungstypen-in-sponsored-products-auto-kampagnen Sponsored Products Ausrichtungstypen - Automatisch und manuell im Vergleich: adference.com/blog/podcast-sponsored-products Wie sieht das optimale Sponsored Products Kampagnen-Setup aus?: adference.com/blog/podcast-sponsored-products-kampagnen-setup Negatives Produkt-Targeting in Auto-Kampagnen gezielt einsetzen: adference.com/blog/podcast-negatives-produkt-targeting-auto-kampagnen Amazon Weekly News Update - Linkedin Live jeden Donnerstag 17 Uhr: linkedin.com/in/florian-nottorf/ Fragen & Anregungen: Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-a Für Fragen und Feedback schreibt uns gerne eine Mail an: vitamin-a@adference.com

On today's episode of the Marketing Lyfe Podcast, we are going to be talking about the new changes that Google has made to their marketing platforms. Specifically, google is changing the way they use phrase match keywords and broad keywords.Here are some of the topics we are going to be discussing today:Google is Removing Phrase Match and Broad KeywordsGoogle Announcement ExamplePhrase Match and and Broad Match Keywords Are Combining TogetherFocus on Negative Keywords

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match types. In this episode we discuss new ways to think about match types, we equate different types of match types and keywords with other match types, and we talk about why and when we pursue this kind of thinking about match types.Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. Thanks for listening and enjoy!Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

In Episode 17 erklären Florian und Mareike alles, was du zu negativen Keywords in Amazon PPC Kampagnen wissen musst. Warum solltest du mit auszuschließenden Keywords in Amazon PPC Kampagnen arbeiten? Was passiert, wenn du negative Keywords nicht verwendest? Alle Themen der Episode im Überblick: Warum solltest du negative Keywords nutzen? (07:23) Wie du die Performance deiner Amazon PPC Anzeigen mit negativen Keywords ankurbeln kannst (9:20) Was ist der Zusammenhang zwischen Anzeigenrelevanz und negativen Keywords? (13:24) Solltest du Keywords mit schlechter Performance ausschließen? (16:00) Wie kannst du Suchbegriffe als negatives Keyword ausschließen? (21:11) Welche Gegenargumente gibt es für negative Keywords? (24:01) Wie du mit negativen Keywords deine Kampagnen segmentieren kannst (26:35) Zusammengefasst: Welche Vorteile bieten dir negative Keywords? (30:08) Links & Ressourcen: Der Blogpost zur Podcast-Episode: adference.com/blog/podcast-negative-keywords-amazon-pcc Wie sieht das optimale Sponsored Products Kampagnen-Setup aus? adference.com/blog/podcast-sponsored-products-kampagnen-setup Wie du Amazon Keyword Match Types optimal für deine Kampagnen nutzt adference.com/blog/podcast-amazon-keyword-match-types   Fragen & Anregungen: Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-a Für Fragen und Feedback schreibt uns gerne eine Mail an: vitamin-a@adference.com

In this episode Neil Asher from the Aussie Online Entrepreneurs answer the question: AMAZON PPC NEGATIVE KEYWORDS EXPLAINED

Oliver Chwojko is a Google Ads expert at Triple R Marketing. the team at Triple R has personally helped me with me optimize my Google ads and I have seen great results. I decided to have him on our show today because he's the guy behind the scenes doing all the hard work and the one that had figured out how to get me a great ROI on my Google ad spend.  During this interview we discuss: 2:40 - Oliver gave us a quick backstory on how and why he specialized in Google ads. 4:43 - We discuss what exactly is Google Remarketing ads are and why they can be so effective. 8:16 - We talked about the difference between cold campaigns vs warm campaigns ad campaigns. 10:04 - Oliver shares his step by step process for creating high converting Google remarketing ads 12:44 - Simple tips from Oliver on how to figure out exact keywords to target to get the best results. 14:47 - How does "Negative Keywords" work? 16:16 - The most important component in any ad copy. 17:00 - How many ads would Oliver suggest to start out with? and how many would we use to test it? 19:24 - Oliver's thoughts on "Ad Fatigue"? 21:51 - A great tip for maximizing Google remarketing ads. 23:40 - How much budget should you start out with for re-marketing campaigns? 24:45 - Oliver shares his favorite growth tool/software. 25:43 - He recommended one of his favorite books to us. PLUS a whole lot more! Oliver's Websites: Special Offer! Email Oliver to save $650 when starting a new Google Ad Campaign. [Limited to first 5 people] Just email Oliver at oliver@triplermarketing.com ------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week the guys do a Q&A episode and answer your questions about Google Ads. The guys answer questions about negative keywords, how your account time zone affects your ad schedule, and how important geo keywords are. Thanks for your questions and keep sending them in over at our website: https://paidsearchpodcast.com/contact-us/Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords. He explains that negative keywords should be something you do daily at the beginning of your ads, weekly as it gets better, and monthly when you are well settled.

In der sechzehten Visite bei DOKTOR SHOP spreche ich über eine Patientengeschichte von Gunther. Gunther hat ein Fahrradgeschäft und verkauft ausgewählte Modelle über seinen eigenen Online-Shop. Während einer Shop-Analyse-Session stellte ich fest, dass Gunther fast 50% seines Google Ads Werbebudgets verbrennt. Weil er ganz einfach keine negativen Keywords benutzt. Das Rezept und wie du negative Keywords richtig einsetzen solltest, erfährst du in dieser Folge. - Du möchtest ähnlich wie Gunther auch eine persönliche Sprechstunde mit mir? Dann bewerbe dich hier für ein kostenloses Analysegespräch. Gratis Content (ohne Zuzahlung für gesetzlich Versicherte): Gratis Google Shopping Schnellstarter Kurs Kostenlose Sprechstunde für deinen Online Shop mit Dr. Sebastian Decker Über Dr. Sebastian Decker: Instagram Dr. Sebastian Decker LinkedIn Dr. Sebastian Decker Facebook Dr. Sebastian Decker Marketing für Gewinner Webseite YouTube Kanal kostenlose Shop Analyse mit Sebastian Decker

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Show Notes:Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Mit den negativen Keywords legst du fest, bei welchen Keywords deine Anzeigen NICHT ausgelößt werden sollen. Zur Facebook Gruppe: https://bit.ly/3dhZl7a Dein Themenvorschlag: https://bit.ly/2SGiOGC Zum kostenlosen Strategiegespräch: https://bit.ly/2wQgzJc

Kyle answers the questions:   What are negative keywords? Is it important to add negative keywords? How do you find negative keywords? How do negative keywords affect Google's artificial intelligence? Are "negative keywords” and “keywords” interrelated? Can the Google Keyword Planner help in finding negative keywords? Is there a software that can come up with a better list of negative keywords? Can the search term report help you in determining negative keywords? What is the best way to add keywords in the negative keyword list?   Episode resources and transcript: https://googleadsstrategy.com/what-are-negative-keywords-and-how-do-i-find-them/

So let's say your business is running Google Ads (formerly known as Google Adwords) as a layer to your digital marketing strategy. But let's say you have a product that is a little more niche than most. Let's say it's a special lighting product for campers. Bear with me, this applies to any business, really. You want to show for as many searches as possible, but you want to only really show for relevant searches. You want to show for as many RELEVANT searches as possible. Why? Because you don't want to pay for clicks that are looking for cheap light bulbs for example. Thus, you're likely to have a keyword strategy that has a lot of exact matches and phrase matches for things like "camping lamps" and such. But you probably also want to weed out keywords like "cheap light bulbs." You can set "cheap" and "bulb" or "bulbs" as negative keywords - as ONE example of likely several that you'd want to include for example. While you probably need to think through your strategy, this video explains HOW to do it. If you need more help thinking through the strategy or looking at data that can help, email me at paul@datadriven.design. Thanks and have a great day! --- Support this podcast: https://anchor.fm/paulhickey/support

What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns while also cutting down on wasteful spend. However, negative keywords can be really dangerous in your account if you're not fully aware of what they do, which types you should be adding, and when you should be adding them. These are essential details which can really make or break a campaign's performance! If the concept of negative keywords is confusing for you at all or if you haven't implemented them in your account just yet, this episode's for YOU.

If you're buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more successful. For organic search, though, negative keywords simply do not exist. See full show notes at: https://www.mickmel.com/podcast055

Today's question comes from Daniel in Vancouver, Canada. Daniel wants to more about negative keyword match options.Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and potentially catastrophic, but also more than reparable. Here are the two mistakes made using Google Adwords we are focusing on this week. https://viralsolutions.net/google-adwords-series-unrealistic-expectations-negative-keywords/ . [Mar 2017]

Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and potentially catastrophic, but also more than reparable.

Today's question comes from Rob. Rob asks us about negative keyword match types in AdWords and how the match types affect your negative keywords. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out […] The post Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising appeared first on OMCP.

Ecommerce and Amazon strategies for earning an excellent living and dominating markets with YOUR physical products brand with Ben Cummings.

Shane and Maria discuss the importance of utilizing Negative Keywords to exclude traffic for irrelevant search queries, which can improve CTR if done correctly. Learn how to access pre-defined negative keyword lists for your industry, dig through your search query reports for both negative and positive keyword opportunities, the proper match type for negative keywords, the frequency at which you should be adding negative keywords and the quick fix of turning off close variants when your CPA is out of control.A step-by-step guide to creating Negative Keyword lists and Keyword Mining with SQR's can be found in the PPC Professionals AdWords Best Practices Tutorial.

In this episode we discuss HTML5 and it potential impact on SEO. We also discuss Yahoo Directory and whether you should pay to be included in this directory. Finally we discuss Negative Keywords and pay per click. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .

In this episode we discuss HTML5 and it potential impact on SEO. We also discuss Yahoo Directory and whether you should pay to be included in this directory. Finally we discuss Negative Keywords and pay per click. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .

Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.

Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.