Podcasts about broad match

Wir beleuchten die Flut an KI-Neuerungen, die größtenteils auf dem Google Marketing Live Event 2025 vorgestellt wurden. Im Fokus stehen diesmal revolutionäre KI-Integrationen, die das Werbe-Universum verändern: Die wichtigsten Facts: AI Max in der Suche: Eine neue Beta (ehemals Search Max), bei der KI die Steuerung von Suchkampagnen übernimmt. Integriert, kein neues Kampagnenformat. Broad Match Kampagnen könnten automatisch umfunktioniert werden. AI Overviews mit Anzeigen: Die KI-generierten Zusammenfassungen in den Google Suchergebnissen (AI Overviews) zeigen nun auch Shopping- und Search-Anzeigen. Eine Reaktion auf verändertes, konversationelleres Suchverhalten. AI Mode (Beta in USA): Ein neuer, separater Tab in der Google Suche, der als interaktiver KI-Agent für komplexere Anfragen dient – vergleichbar mit einem Chatbot und potenziell mit eigenen Werbeformaten. Demand Gen Kampagnen-Updates: Google Maps Platzierung: Über "Promoted Pins" können Demand Gen Kampagnen nun auch auf Google Maps erscheinen, was besonders für lokale Unternehmen interessant ist. YouTube Pause Ads: Werbeanzeigen, die eingeblendet werden, wenn Nutzer ein YouTube-Video pausieren (vorerst mobil), gespeist aus dem Demand Gen Universum. Weitere Diskussionsthemen: Das "Power Pack" (Kombination aus Broad Match, PMax und Demand Gen). Die anhaltende Bedeutung von Google Business Profilen und Local SEO. Die Herausforderungen und Chancen durch KI, inklusive Auswirkungen auf Impressions und die Notwendigkeit, Nutzerdaten und Googles Empfehlungen kritisch zu bewerten. Ein kurzer Ausblick auf das "Creator Partnership Hub" und die Zukunft des Trackings. Erfahre, wie diese Updates Deine Kampagnen beeinflussen könnten und welche strategischen Überlegungen jetzt wichtig sind.

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O'Clock Episode 384 This week on Marketing O'Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there's no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.Visit us at - https://marketingoclock.com/

Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of ⁨the fantastic Marketing O-Clock and It's New podcasts.The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies. Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.We also learn how much Greg loves revenge.Spoiler: It's a lot.Links to follow Greg:

Broad Match Show - Who Hates Rufus?   Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy's Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder only made things worse. Murphy's Law in full effect: "Every time we touched something, it broke." The lesson? Sometimes, pushing too hard pushes success further away—you have to step back and let things flow. Adam relates, explaining how life and business have natural rhythms. There are times to grind and push through, but there are also moments when letting go is the smarter move. The Amazon Landscape: Incremental Gains, Not Silver Bullets A big topic was how Amazon sellers are obsessed with finding the "one big hack", but in reality, success comes from small, consistent improvements. Rufus & Amazon's Algorithm Changes At first, everyone loved Rufus—Amazon's new AI-driven assistant. But now? The honeymoon is over. The same people who praised it are now complaining because they don't fully understand how it fits into their strategy. Reality check: Rufus isn't a replacement for traditional optimization—it's an additive layer to how Amazon ranks products. Danny: "People think Rufus is replacing everything. It's not." Adam adds: Amazon isn't tearing everything down; they're just tweaking things to improve conversion rates by a few percentage points—which, at scale, means billions of dollars for them. The Truth About Conversion Optimization Both Danny and Adam agree: most optimization efforts fail—and that's normal. Even the best marketers fail more than they win, which is why you have to test and iterate constantly. Proven strategies? They're often just the highlights—for every success story, there are countless tests that didn't move the needle. Danny's blunt take: "Look, if you optimize ten listings, expect maybe one or two to improve. That's the reality. If you're expecting 100% success, you're not doing conversion optimization—you're just following templates." Adam agrees, sharing a wild story about a multi-million dollar listing they tested multiple image variations on. They tried everything—new lighting, 3D renders, high-end photography—and yet, the original, mediocre image kept winning. "We were scratching our heads. Turns out, the lower-quality image actually resonated better with price-sensitive shoppers." Building AI-Driven Tools for Amazon Sellers Danny gives a sneak peek into new tools he's developing, designed to eliminate complexity and make testing faster and easier. His goal? "Grunt tools"—simple, no-brainer tools that let sellers make better decisions without needing a PhD in Amazon's algorithm. No learning curve. No guesswork. Just results. The key to winning on Amazon? Moving fast—test more, iterate quicker, and adapt before your competitors do. Adam: "The sellers who take the most shots on goal are the ones who win. It's not about getting everything right—just getting more reps in than everyone else." Discipline, Fitness, and Staying Sharp Beyond Amazon, both Danny and Adam are big on discipline—both in business and in life. Danny's training routine: Heavy into boxing, sparring regularly, and adjusting his workouts to avoid injuries as he hits 50. No more squats or deadlifts—all about longevity and smart training. Shoulder injury? He's considering BPC-157 & TB-500 peptides to accelerate recovery. Adam's approach: Cycling has become his go-to for clearing his head, logging 60+ miles this week alone. He's rediscovering his passion for the sport, balancing it with weight training. Adam's take: "The way you train in life reflects how you run your business. You can't show up lazy in one and expect to dominate in the other." "Who Wants to Fight?" One of the funniest (and most ridiculous) moments of the episode was Danny recalling how someone on LinkedIn started challenging him to a fight—purely for page impressions and social media clout.   Adam adds: "People don't understand how serious fighting is. You could seriously hurt someone, or worse. Real fighters know it's about respect, not ego." What's Next? Danny: All-in on Seller Sessions Live and finalizing AI tools to help sellers optimize faster. Adam: Traveling to London & India before finally settling down after 18 months of nomadic living. Final Takeaway: Play the Long Game This episode wasn't just about Amazon—it was about the mindset of winning in business and life. Stop chasing quick wins. Be patient. Test. Iterate. Learn. Take action faster than your competitors. Stay disciplined—whether in business, fitness, or life.

Send us a textWatch it on YouTube: https://youtu.be/hTVsy0AJv1UAmazon advertising can be tough, whether you're a new seller or have been selling for years. In this video, we break down the three essential match types—broad, phrase, and exact—and show you how to effectively use them to improve your campaigns. Learn how to choose the right keywords, increase conversions, and expand your market reach with these Amazon PPC tips. Perfect for anyone looking to optimize their Amazon advertising strategy.#AmazonAdvertising #AmazonPPC #AmazonSellerTips #KeywordTargeting #AmazonFBA #BroadMatch #PhraseMatch #ExactMatch #AmazonMarketingGet help from My Amazon Guy to grow your Amazon sales.https://myamazonguy.com/Save with code MAG on Data Dive subscriptions.https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGTimestamp:00:00 - Advertising is Hard!00:24 - Different Amazon Match Types 00:50 - Broad, Phrase & Exact Match Types Explained 02:50 - Real-World Example: "Yellow Balloon" Keyword05:10 - Understanding Keyword Matching Scenarios06:00 - When to Use Exact Match for Conversions 07:00 - Phrase Match for Expanding Reach 08:00 - Broad Match for Keyword Discovery 09:50 - Choosing the Right Keywords for Each Match Type 11:00 - Mastering Match Types for Amazon Advertising-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMost Amazon sellers are getting Amazon PPC wrong, and it's directly affecting their sales.  You've probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign.But remember,  auto and broad match campaigns often give you a lower ACoS and better performance than exact match.In this video, Steven Pope explains why negating good keywords is a big mistake. He walks you through how auto and broad match campaigns work better in many cases, and why blindly moving everything to exact match isn't the best approach.If you're still putting most of your budget into exact match campaigns, your wasting your money for a strategy that doesn't work at all. Steven Pope will help you make smarter PPC decisions and save money along the way.Need more help? Head over to https://myamazonguy.com/ and book a free consultation. Let's get the most out of your Amazon ads.#amazonppc #amazonppcoptimization #amazonppctips ---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 01:03 - Example: Success of the “Gifts for Mom” Product Using Broad Match02:07 - Why Broad Match and Auto Campaigns Often Beat Exact Match03:12 - The Risks of Negating Good Keywords04:13 - The Problem with Moving Keywords from Auto to Exact Match05:15 - Exact Match Overbidding06:20 - Auto and Broad Match Campaigns07:25 - Why You Should Keep Auto and Broad Match Campaigns Running08:29 - Smart PPC Strategy for Lower Costs and Higher Performance09:30 - Closing TipsSupport the show

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google's algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.Chapters:00:00:00 - Introduction to the Perpetual Traffic Podcast00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads00:03:28 - Audience Engagement: Real-Time Insights and Interaction00:04:39 - Company Updates: Legal Matters and Growth Strategies00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google's Algorithm00:09:45 - Using TROAS for Targeted Retargeting00:12:15 - Broad Match vs. Exact Match Keywords00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained00:17:02 - The Challenge of Scaling Without Losing Profitability 00:21:15 - How Click Share Affects Ad Visibility and Spend00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success00:29:05 - Addressing Google's Price Fixing in Ad Auctions00:31:05 - Decoding Google's Bidding Strategies and Classifications00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns00:34:14 - How to Prioritize Campaigns for Maximum Impact00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices00:38:15 - Dealing with E-commerce Sites and Unstable Inventory00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns00:43:20 - Best Practices for Scaling Google Ads Campaigns00:46:10 - Excluding Existing Customers from Campaigns00:47:25 - Running Standard Shopping Campaigns with P-Max00:50:35 - Effectiveness of Micro Conversions in Google Ads00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues00:59:13 - Wrapping Up: Key Takeaways and Next StepsLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeRemarketing Lists for Search Ads (RLSA): What You Need to KnowAbout Target ROAS biddingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media

Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands.Links to today's stories Rate and Review Us • Contact Us 

Just like Google is changing, Ryan's stance on broad match is changing too. In this week's episode, Ryan gets candid about his opinion on broad match and why he now believes it to be valuable… in certain situations.Google has used AI for its broad match keyword feature for years, but haven't always been forthcoming about it. Now that there is transparency about how the feature works, Some interesting use cases have become clear. Google isn't just throwing ads around, there is calculation and intent behind search results when this feature is in use.Check out the full episode to learn:How your brand should control keyword match typesWhat user data Google uses to assume intent when showing adsIn what ways the different match types have changedIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now lets you enter your shipping...

In this episode, Dave shows 10 ways you can reduce stupid PPC Spend and maximise efficiency just in time for Prime Day.  Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today!  Prime Day 2023 saw people spend up to $12.9bn alone.  Obviously, everyone wants a piece of the pie. You can expect competitors to increase their ad spend 2x or even 3x more just for the possibility of more sales. To prepare for this year's Prime Day, there are some ways you can maximise the efficiency of your ad spend. However what these sellers fail to notice is that it's all about maximising efficiency of your running ads.  That's why my partner-in-crime, Dave Bryant, is on the podcast today to talk about the 10 ways you can maximise your efficiency and reduce ad spend. Timestamps 00:00 - Introduction and Sponsor 01:28 - Topic: Reducing PPC Spend on Amazon 03:51 - Optimizing Targeting Options in Auto Campaigns 05:16 - Optimizing Targeting Options in Manual Campaigns 07:37 - Using Dynamic Bids Down Only and Avoiding Broad Match 10:30 - Avoiding Ads in Other Countries and Turning Off Sponsored Display 13:52 - Unclicking Expanded Product Targeting and Using Exact Match 17:44 - Conclusion and Call to Action The Big Takeaways Increasing conversion rates can lower ad costs and improve ROAS. Turn off loose match targeting in auto campaigns and optimize targeting options in manual campaigns. Use dynamic bids down only and be cautious with broad match keywords. Don't let Amazon set up ads in other countries and consider turning off sponsored display campaigns. Lowering prices may be a better option than increasing PPC to improve profitability. As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

The Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat Introduction Welcome to another exciting episode of the Broad Match show! Adam's Segment: What's Coming Up Adam kicks off the discussion with some intriguing updates and future plans: Summer in Canada: Adam shares his experiences and upcoming summer plans. New Launches/Brands: A preview of exciting new product launches and brand developments. 9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion. Adam's Main Discussion Adam delves into the Cosmo Paper and its significant implications for the future: Organic Ranking: How the Cosmo Paper influences organic search rankings (following his podcast last week). Listing Development: Innovative approaches to developing more effective product listings. Creative Strategies: Enhancing creativity in digital marketing and product presentations. Danny's Segment: What's Coming Up Danny provides updates on his upcoming projects and topics of interest: New Live Podcast Setup: Enhancements and new features in the podcast's live setup. Melissa Davis from Databrill joins the podcast alongside Sharon and Adam, adding valuable insights into PPC on a weekly basis. Art of War Series: The conclusion of the popular "Art of War" series, focusing on black hat sellers and the dark triad framework just in time for Q4 lead in.   Danny's Main Discussion Agency Red Flags: Key issues to watch out for when working with agencies, both from an agency's and a client's perspective.   Managing Accounts: Questions to ask about account management and workload. Communication: The importance of effective communication between clients and agencies. Size Matters?: Why bigger isn't always better in the agency world. Transitioning: Smooth transitions when changing agencies. Pricing Models: Understanding flat rate versus percentage-based pricing. Case Studies and Strategies: Evaluating case studies and the effectiveness of proposed strategies. Managed vs. Unmanaged Services: Comparing different service models. Performance Only Agencies: Pros and cons of agencies that focus solely on performance metrics. Agency Switcher: Advice for sellers considering switching agencies. Full-Service Agencies: Comprehensive service options versus specialised agencies. Seller Types: Identifying which types of sellers agencies typically avoid.   Final Thoughts and Wrap Up In the wrap-up segment, Danny shares some personal insights and final thoughts: ADHD: Updates on ADHD 360, including a quick transition to a private model within four weeks. Chat GPT Chef: The continuous interaction and improvements in using Chat GPT for various tasks.

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We'll see you in The PPC Den!

Dass die Match Types bei Sponsored Brands im Broad Match ein bisschen anders funktionieren als bei Sponsored Products wissen wir seit langem. Doch diese neue Änderung von Amazon bei Exact und Phrase für Sponsored Brands hat es in sich! Florian nimmt die Neuerung in dieser Folge genau unter die Lupe und gibt dir Tipps für den Umgang damit an die Hand. Alle Themen der Episode im Überblick: Intro (00:00 - 01:44) Die Amazon News der Woche (02:35)Was hat es generell mit den Match Types auf sich? (04:29)Grundlagen: Exact Match (06:53)Grundlagen: Phrase Match (09:40)Grundlagen: Broad Match und der Broad Match Modifier (13:53)Was ist neu (und verbrennt dein Geld)? (18:54) Das kannst du tun! (30:10)Du bist dran: Die Hörerfrage (31:31)Zusammenfassung und Fazit (34:03)Links & Ressourcen:News der Woche: Post von Steven PopeBlogpost mit allen Match Type GrundlagenSei dabei: Unser beliebtes OMR Side Event geht in die nächste RundeFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: vitamin-a@adference.com

Danny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41. Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredictability of health and the critical nature of swift recovery strategies. Adam's path to regaining his balance, mobility, and a sense of normalcy underscores the essence of overcoming such health challenges. The Weed Farm Dilemma A startling discovery by one of Danny's clients—a weed farm hidden within their warehouse—spells trouble. Leasing out space led to unwanted ties with a criminal element, escalating to compromised security and a complex legal bind. This segment explores the ordeal of dealing with crime and property rights, emphasizing the gritty realities of business operations. The Rogue Designer Incident Copyright infringement hits one client hard, tracing back to a designer on 99designs who sold a stolen design. The confrontation, initially poised for legal battle, turns towards a negotiated understanding, highlighting the perils of intellectual property theft and the importance of vigilance in business practices. The 1 Million Euro Debacle McMillan shares the tale of navigating a financial maelstrom, with a client owed 1 million euros. The saga of recovery, through dogged determination and strategic alliances, showcases the criticality of cash flow management and the value of resilience in the face of adversity. These narratives from the Broad Match Show peel back the curtain on the seldom-discussed trials entrepreneurs face, delivering a raw glimpse into the resilience required in the business world. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get €50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.” Looking for a Free PPC Audit? Visit https://www.databrill.com/  

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8FPrincipals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFxPrincipals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Ever felt like you're just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month's TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product's strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective. Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn't stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates. Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you're dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina's methodical approach to campaign structure ensures you'll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that's sure to give your Amazon PPC efforts that extra edge.   Episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss: 00:00 - PPC Strategies and Campaign Optimization 02:21 - eComcy's Approach to PPC Campaigns 08:21 - Strategies for Launching PPC Campaigns 12:29 - Relative Rank Filters and Adjusting Strategy 13:32 - Improve Amazon Rank and PPC Campaigns 20:38 - Advertising Strategies for Amazon Sellers 23:11 - Advertise With General Category Terms 26:31 - Considering State-Specific Strategies for Sales 31:29 - Using Free Retail Space and Placements ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript   Shivali Patel: Today, on TACoS Tuesday, we sit down with Madalina from Ecomcy to talk about a variety of different things related to PPC, for example, how to do keyword research, how to set up your campaigns, recommendations for launching and what kind of key metrics to look out for.   Bradley Sutton: How cool is that? Pretty cool, I think. I want to check estimated sales for products you see on Amazon. Or maybe you want to instantly see how many listings on page one of a search term result have the actual searched keyword in the title. You can find all of these things out and more with the Helium 10 Chrome extension tool X -Ray. More than one million people have used this tool. Find out what it can do for you by downloading it for free at h10.me/xray.   Shivali Patel: Hello and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our monthly TACoS Tuesday episode, where we talk anything and everything PPC. Today, our guest is from Ecomcy, which is an Amazon and Walmart ads agency, and our guest is Madalina. Welcome in. How are you? I'm great, thank you, how are you? I'm good. I'm good. I'm glad to have you on. I know that we're talking all things PPC. We're going to have some questions kind of filing in and it's going to be AMA style. But in the meantime, how about we talk a little bit about you, so what you do at Ecomcy, how you got started in this field and what have you?   Madalina: First of all, thanks for having me. I'm super excited and I'm really nice to see everyone just joining from different parts of the world. So I'm Madelina. I've been in the industry for the past six years yeah, doing everything Amazon and then specializing in PPC, because I'm more like a data lover, you know.   Shivali Patel: So I've started doing PPC at Ecomcy and now I'm the PPC lead and do you offer such an important service to F that PPC is so monumental for any business? So I'm excited to talk a little bit about how you guys kind of approach your PPC campaigns, how you audit, how you optimize, and so let's kind of just dig right, deep right. How does Ecomcy navigate its PPC campaigns? Like, when somebody comes to you with their campaigns, what is sort of the first way that you really look at it and audit?   Madalina: First of all, we would be looking not only at the advertising campaigns but we would be looking at the products overall and kind of reverse engineer performance, this against to the client's target. So if we have issues with sales or if we have issues with profitability, we would be basically reverse engineer from there and kind of see like do we have a PPC order percentage that's too high? Is our organics doing okay? Obviously, we would be using Cerebro and all the 10 tools to kind of like reverse engineer performance, see how we're being compared to the markets and things like this when it comes to PPC. So of course, ppc plays like a very, very important role but like my point is that it's not only PPC that goes in here, because we kind of like look at performance overall. So at an advertising level, we would be basically assessing main metrics like collect rate. Is everything that we put in our ads kind of relevant to our audience? We would be looking at conversion rates, see, like if there's anything we can do at a very detailed level when it comes to like placements or things like this Are we doing migrations? Are we doing like all the different kind of placements? Are we doing all the match types? So kind of like going through a very detailed audit to see is if, basically, the client objectives are being reached or not. And if not, what else are we doing in order to reach the objectives?   Shivali Patel: Yeah, I know, I kind of threw you into the deep end there, because there are so many different things that are part of the PPC campaigns. Right, you have your ad structure. Maybe it's something that's an underlying factor. I do see we have questions starting to roll in, so let's go ahead and start with how to start PPC. So I guess, for this question, if somebody is just starting I know we just talked very briefly about auditing what about if you're just getting started? Is there a specific campaign structure or, like match type, specific kind of ads that you recommend?   Madalina: Yes, so we usually start with the bare minimum and that would be exact campaigns for your very relevant keywords, right? So we would be using the cerebral tool in order to find what are your competitors are ranking for and then, with kind of like, find your most relevant keyword and start exact campaigns from there. So I think that would be a good start. What I usually like from there to the from there as well is not to limit only on exact. Also do like a broad plus to, so a broad modifier to ensure, like you kind of find the long pills from your highly relevant keywords as well. So that would kind of like ensure you're using the, the budget, in the most efficient way. So that would be the like the match types I would use. Then, at the structure level, like there's a whole debate like how to organize your campaigns and things like this. It's up to you and the tools you'll be using to optimize campaigns. We would prefer to kind of like put all the highly searched keywords in one campaign because we can monitor them more closely and we can better understand performance. We can change the placements, do they partying, change budgets more easily, and things like this. And then for the maybe lower volume keywords, maybe like add maximum if they're super low volume. I would say maybe like 15 keywords max per campaign and then try to put them, to group them based on intent. So then when you look at the very high level in your advertising console, you understand exactly what performs well, what kind of targets you might want to dial down on and things like this. There's a lot, yeah, there's a lot to start with, but don't get overwhelmed. I bet that's also an advice. Don't get overwhelmed because, yeah, it's, even if you start with the exact and doing like a broad modifier, you should see some performance. If you don't see performance, then getting that through us, we can trouble you.   Shivali Patel: Right, right, I think the most important thing is definitely what you said is just getting started and then modifying from there. Something that you did mention is budget. I've heard sort of a debate even on that aspect, right, because some people say you should start with a really large budget per day and then just bid a little bit lower. Some people say, just go based off of what you can really work with. So what is your take on that specifically?   Madalina: So it really depends on your product price and your estimated conversion. Because let's say you have a product price that's $20 and your target A cost, let's say, might be 100% to start with, your budget could for that particular company let's say might be $20, right, so you can work it out this way If you have a higher price product, then of course you can work on your budget as well. But I would reverse engineer it from the price of your product and based on your estimated conversion rate.   Patel: Good advice, good advice. I feel like my broad match campaign is always burn money, so it's always a tricky game getting the right sweet spot. I see we have some more questions, so let's go ahead and pop those onto the page. We have Yizak. He says I'm about to launch two new listings Congratulations. Any new strategies? Do you have any PPC recommendations for launching? Which keywords do long tail, low search or high search volume?   Madalina: For the long tails. I would definitely add your long tails. It's all based on relevancy. So if your long tails are relevant, definitely add them in your campaign. If they are high in search volume, just make sure you start with low bids in order to make sure you can't control the spend. You can always go back and increase bids, but if you wake up with a very high spend that's you can't go back on that. So make sure you set up low bids initially. I would say start with the classic approach Go and research your competitors, see what they're ranking on, see if there's any sales you can sell from them With the highly relevant keywords you'll be targeting and, of course, add those keywords in exact campaigns. Then start with the broad modifier to do the long tails. You have a limited budget.   Shivali Patel: All right, we have. What are the key metrics?   Madalina: you are following we love conversion rate, we love orders, so that is a key metric we are looking at. Other than that, to define relevancy, we look at click through rate as well and down the profitability road we would look at clicks, impressions, spend a-cost, total advertising cost of sales tax cost and things like this. So basically a lot of metrics, but the key ones would be basically conversion. So it's like how your campaign is going and then how much traffic you're putting into or you're receiving from us on impressions and clicks, Amazing.   Shivali Patel: We also have Ismall who said how to research keywords. Now, of course, as somebody from Helium 10 can also say, you can check out the Sears Sellers podcast. We have a few episodes that Bradley has done for keyword research, like master classes that you can go in and check out how to do keyword research using Serebro Magnet, some other ways. But, Maddalena, I also want to hear from you sort of how you guys approach keyword research.   Madalina: Yeah, so we are actually in line with the Hewley Newton approach. So we would be, with this, very important to look at your market, study your competitors. So find your competitors first and you can do that by looking at your product features. So the price would be very important, the number of ratings, how many, how established they are in the market and things like this. So first find your competitors, then find your keyword based on the competitors and this is where the Cerebro will come in and you'd reverse engineer based on the keyword competitors would be ranking on and you'd try to go for those particular keywords. Now the Cerebro also have that relevancy column which you can look at. So basically, try to go for. You basically assess relevancy based on how many competitors would be ranking for your product. So try to look at the keywords that are the most relevant ones in order to prioritize those in your advertising campaigns and then be higher on them and try to base your launch strategy on them.   Shivali Patel: Basically, I think what Madalina said is really important. You guys can go in check out relative rank filters inside of Cerebro or Magnet. But in doing so, in running a multi-ASIN search, you can then go in check out where you're positioned in accordance with your competitors and then adjust your strategy. So let's say you have a really great competitor who is killing it and you see that they're ranking higher than you want a specific keyword. You can use that keyword, adjust your strategy and incorporate into your listing or into your PPC campaigns and then vice versa, if you have some of these other filters, you have Amazon recommended rank, you have your sponsored type. You can go in reverse engineer somebody's PPC strategy If you're doing a single-ASIN search. There's so many cool things to do. So, again, make sure you guys go and check out the Ceresellers podcast I'm talking about with the masterclasses. If you type in masterclass, you should be able to find it. We also have Tassine from Germany Any Amazon report to check day parting performance and your rank on Amazon.   Madalina: Yes, so there would be. So we have that in Adtomic and I love the Adtomic performance graph on it. But if you're using Amazon, there is a sponsored product report. You can download it. If you go in the sponsored product, then it's the campaign one and then you have the hourly. You just have to choose it hourly and then we'll go for the last 14 days. I don't like the fact that it's for 14 days Only. Helium 10 has for 60 days, so I do love that.   Shivali Patel: All right. We also have Abe, who's responding to something I said about the Broad Match campaign. He said Nake Shivali negate frequently in broad. I do negate frequently and I use Adtomic. So Adtomic lets you set up rules and suggestions. I suppose I probably need to go in there even more frequently. However, speaking of Adtomic, I hear that Ecomcy uses Adtomic, so I would love to know a little bit about how you guys use the tool itself for all of your clients.   Madalina: It depends on the client, on the brand, on the product, so we don't do an overall approach. So we would be basically going with some benchmarks and we would be setting up some rules in atomic based on them. So we would be looking at the main metrics we talked about, in fact, like the conversion rate, the clicks, the impressions, overall spend for that particular target, and we would go with those kind of metrics and set up rules and kind of like if performance is not good, based on the category or the product, decrease speed. If performance is good, increase speed and things like this. We do want a very, because we put a lot of time into knowing the product and understanding the category and things like this. And we would be manually going and approving the bid suggestions, Because if the audience doesn't know, basically what the atomic would do is to give you some suggestions, bid suggestions or budget suggestions or negative keyword suggestions and things like this. So then we would be manually applying those to make sure our knowledge is combined with the knowledge we put in atomic and make sure that we understand what kind of actions we took and then how the results were affected by those particular actions. So kind of like track and measure this way. Yes, and again, it would be like it would depend on the product market category and things like this, and then on your goals as well, If you want to be more profitable, even to increase sales, and things like this.   Shivali Patel: We also have another question on the thresholds, since we were talking about the key metrics before. So what are the general thresholds for click-through rate and conversion?   Madalina: Yeah, I love that question, but it's a yeah, it will really depend on your category and on your product. Because, yeah, if you can see very big variations from one product to another, I would really throw you off if I were to give you some benchmarks. I don't know, at some point it used to be like 0.3, let's say, in click-through rate. Now, let's say, we are seeing a little bit of an improvement when it comes to click-through rate and conversion rate. Again, it really depends on your product. So, yeah, now you can actually see that in the product. You can see some ideas of your category conversion rate in the product that Opportunity Explorer, as well. If you search for the niche, you can basically see the conversion rate for that particular niche.   Shivali Patel: What is the best metric to use, in Surabro or Magnet, to find the most relevant keywords for the product that you are selling?   Madalina: So what we usually do internally I know there's now the column that shows you how many computers are waiting for that product we are doing the report to make sure there's nothing we're seeing in the filter things down and things like this, and we would basically just apply a relevancy for a new lot to better understand, based on the keyword relevancy as well. So Sorry, let me take that from the beginning. Basically we would be taking like the, what sounds relevant. We would be clustering that and then apply a relevancy column from formula from there in with the data we downloaded from Cerebro.   Shivali Patel: I think that answers that. We have explained what is the best match type for PPC broad phrase and exact.   Madalina: I wouldn't say there's something like the best match type because, again, like, it will depend on your product and your target. Exact is the most controlled one. So from a profitability point of view that's your best, let's say, because you can really like the search terms you would have would be essentially like the search terms you wanted to put in that campaign. Then phrase is good, like for a mean between discovery and then broad is best for discovery. Broad now is super broad on some accounts actually and on some products. But yes, I would say if you're launching, exact is your best friend. If you're, like in a discovery phase and trying to find new keywords, then broad and phrase would also be good friends.   Shivali Patel: Okay, now we have. Ysak has asked. I found around 80 keywords or phrases relevant to my product. How many exact campaigns would you do or should do, and do you use auto campaign for launch?   Madalina: Yes, auto campaigns could be good for launch. Again, like, depends on your budget, depends on your product and how much you want to invest in discovery. You, it would be good to set up auto as well, but usually, like, if your budget is limited, go with a lower budget and lower bid on auto, just to ensure your budget is distributed nicely in those exact you put a lot of work discovering already. So about the 80 keyword phrases relevant to your product. So depends on your search volume, depends, like how popular those keywords would be on Amazon. You can I that does sound like a lot of keywords. I would say that will be like. If you imagine if you, if all your keywords would have one click you already have and you have like a dollar cost per click, you'd already have 80 in spend only from those particular keywords only with one click. Depending on your conversion rate, that will obviously be higher. So I would maybe try to filter down a little bit more. But again, depends on your, on your budget and your launch strategy, your product. I would do for the very, very low volume keywords I would do 10 keywords per campaign and then for the high volume keywords I or medium volume keywords, I would do five keywords per campaign. Then for the very high volume keywords and the ones that you're really trying to to go with for the launch, I would do only one keyword per campaign. You can control the placement that you can do. Sorry, you can play with the day parting and things like this, because, yeah, you might have if they are very high in volume, you might be surprised with how much they could be spending.   Shivali Patel: So, if I sum that up, just for those of you that are listening, maybe four or five that are very high search volume, very highly relevant, that you do want to rank for just one each and exact match campaigns, and then the medium style ones, maybe five keywords per and then the low would be 10 to 15. I believe is what you said at the beginning, right? Yes, exactly Okay. On the note of exact, this person's asked the number of keywords in campaign structure. I can see that you avoid making too many single word campaigns. Is there a specific reason for that, like difficulty to manage it or something else?   Madalina: Yes, so when you start especially, it is quite hard to manage it. If you don't have like a tool like atomic, I would say, yeah, it would be. It would be quite difficult to look manually in each campaign, you know, and kind of apply your bit. So that that is the main reason why you wouldn't do too many single word, too many single search term campaigns. Yeah, just to clarify. Actually, you don't mean single words, right, you mean single search terms.   Shivali Patel: I think it's yeah, single search term inside of campaigns. But for any of you guys who don't use atomic at the moment and you want a free demo, you can go to h10.me forward slash atomic. So that's h10.me forward slash atomic. If you want to get a free demo of atomic to learn how to use it. Hey guys, been working with brand related terms, tried branching out to general category terms. Currently running campaigns with limited sales. What should be the strategy here?   Madalina: So I guess that's where you're taking most of your traffic from. But you're also doing a general category search term, like a product I would imagine, a sponsor product category target. So I would do, I would ensure, like, apart from the branded search terms, you also have those kind of product descriptors in your exact and broad plus or phrase. So back to the, the garlic press example, like if it was Nike garlic press, let's say, yeah, you, you are everything on all the the branded search terms, but also make sure you're advertising on garlic press. So your product descriptor and then go, go from there again like, check your competitors, see where they're getting their sales from, do some some keywords, research and ensure, like you, you also like, do all the the exacts that are not related necessarily to your, your brand. And then, apart from, like the, if you're already running only sponsor products, I would also ensure you're doing like sponsor brands, sponsor brand videos for your branded search terms. Sponsor display you're targeting your own asians and then you're doing sponsor display targeting, free targeting, the kind of thing. So ensure, like all the different advertising types are also being ticked for your branded search terms, if that's where your, your, you have seen performance.   Shivali Patel: We do also have whether or not you should run campaigns for competition brand names when you are just getting started, when you're just launching.   Madalina: Yes, I would. Well, those would be relevant targets, I guess, again, it depends on your budget. It depends how closely related your competitors would be as well from a price perspective and from a reviews perspective. If they are very popular in Amazon as well, like how much visibility would they get out of it? What's your plan with the launch? Are you planning to seal sales from there, from them, or are you planning to rank on other keywords? So if you're planning to rank on other keywords organically and those are more like extras you might want to steal some sales from them, but that's not what your strategy is focused on. I would just run them with very low bid see how they're working, see how they could convert. If that's your strategy, if you're stealing sales from them, definitely run campaigns on them. But yes, again, it depends on the different factors regarding search volume and the metrics I've mentioned.   Shivali Patel: We have a question here that says we all sell better in some states and worse than others. So is this something that you consider in your strategy and, if yes, how?   Madalina: To prioritize the market. Sorry, I'm not sure I'm understanding the.   Shivali Patel: Really, this is just more widespread. Let's say you're selling in the US marketplace and you know that your consumers are purchasing more in a given state, then is that something that you consider?   Madalina: I guess, yes, you can definitely tailor your strategy based on the different states as well. You won't be able to advertise differently in different states, unfortunately. We hope that will be a feature that will be released soon. But, yes, you can definitely target keywords that are for the different states and you can potentially use day parting as well if there is quite different. I guess the states are super differently from a geographical point of view. It's super different from a geographical point of view and then you might see some performance differences. You could potentially use day parting to tailor that strategy.   Shivali Patel: So time zones if you know that certain time zones are selling better than others, then definitely day parting. But outside of that, I think your best bet, if you were going to go that route, is really just external traffic. Right, it's going to be Facebook, I think, is where you can actually segment stuff like that out when you're going geographically speaking if you want to do certain states. But that's completely off Amazon. We have a defensive PPC question. What tactics do you recommend to cover more real estate from your own page? What is your advice to sellers when they have competitors that push very hard PPC on your listing or your product detail page?   Madalina: We would make sure we are targeting ourselves. So basically target your own AC limit when it comes to a sponsor product, because you'd be basically following the customer throughout the journey, and then it's not only on your product page but also target those customers that were interested in your product and also target your product in your whole catalog. So make sure you have a defensive campaign for all the products in your catalog, and that covers sponsor products, sponsor brands, sponsor brand videos and sponsor display. It depends how popular your brand is as well, because sometimes you might want to, as you say, have a defensive strategy. Other times you might just want to ensure you're getting sales from it, because the page could be already super cluttered by other search results and also depends on your product performance. So, let's say you have some product that you're launching right now and you might not have a great visibility on them. There is a chance you might not even index on those products for your brand names. So definitely, I would definitely target the new products to ensure they are at the top of the search results. You also want to make sure the customers are not too distracted when they go on your page, so make sure that you keep them there and show them what other options they can have from you. Also, make use of the free retail space when it comes to stores sorry, the costs and publish a lot of costs, so those will appear on your product page. Yeah, basically, use all the different types of placements on your own ASIN.   Shivali Patel: So I know we're kind of coming up on time here, but I just wanted to leave a little bit of room to give you some space to talk a little bit about how people can contact you if they want to reach out to you or talk to Ecomcy.   Madalina: business@ecomcy.com and we also offer a free audit. We're happy to look at clients' performance, see how we can help increase their sales with PPC and also with product optimization. We also do Walmart, so in case I didn't mention it. So we are happy to help on that side as well. And actually for the audience here, we are happy to offer a 25% discount for the first three months as well. So just let us know if you need any help and you can get the freebie as well on your first three months Amazing.   Shivali Patel: So I know you mentioned Walmart really briefly. I know we said we were closing out, but just really quickly, do we have any Walmart sellers here that are watching and do any of you actually sell on the platform? I'd love to know because I know a lot of our questions were kind of geared in general or like mostly Amazon based. Thank you so much, Madalina, by the way, for being here, and it seems like people got a lot of value out of it and I'm excited for this episode to go out. All right, take care.

The Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing. Conversion Rate Optimization: The New Frontier The Shift from Technical to Creative: Both Heist and McMillan agree that conversion rate optimization will be key. This includes a stronger focus on visual identity, product presentation, and customer experience rather than just technical aspects like keywords and PPC. Test Everything: McMillan emphasizes extreme testing, especially for underperforming products. Heist agrees, noting the importance of constantly innovating and adapting to stay ahead in the market. Personal Identity in Business Navigating Ups and Downs: Both hosts discuss the psychological challenges of running a business. They delve into the importance of not tying one's identity too closely to business success or failure. Ego and Business: Heist shares his experience of ego death and the realization that business achievements do not define personal worth. McMillan echoes this sentiment, discussing the importance of maintaining perspective and focusing on meaningful work over status. Looking Ahead: 2024 and Beyond Embracing Uncertainty: Both hosts emphasize the importance of being comfortable with the unknown and adapting to changes in the Amazon landscape. Personal Growth and Business Strategy: Heist discusses how personal growth has informed his business strategy, advocating for a more holistic approach to business and life. Key Takeaways for Amazon Sellers: The discussion concludes with key strategies for Amazon sellers in 2024, focusing on adaptation, customer experience, and personal well-being. Summary/Round-Up Adapting to Change: In 2024, Amazon sellers will need to adapt to a more nuanced and customer-focused approach. This includes less reliance on keywords and more emphasis on product quality, differentiation, and customer experience. Conversion Rate Optimization: This will be crucial, with a shift towards creative and visually appealing product presentations. Emotional Resilience: Sellers should focus on their personal growth and not solely define their worth by their business achievements. Future Outlook: Embracing the unknown and being adaptable will be key to succeeding in the evolving landscape of Amazon selling. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

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From an early dream of becoming an English teacher to her pivotal shift into the marketing world, Navah's story is a testament to following one's true calling. Discover how her mentors shaped her into a professional and compassionate leader, and explore mentorship strategies that have left a lasting impact. Navah shares invaluable insights on digital marketing trends, data privacy, and the surprising findings from Optmyzer's recent study. Whether you're an experienced marketer or a newcomer, Navah's wisdom will leave you inspired and better equipped for success in the dynamic realm of digital marketing. Episode Highlights: Navah Hopkins originally wanted to be an English teacher, so determined her 3rd-grade self. Through education and honest family guidance, that became marketing. After starting in SEO and there being an ethical mismatch with the strategy she was working within, she found herself in the world of non-profits and eventually Paid Search. She's had mentors who helped grow her into an empowerer of colleagues, a better public speaker and marketer, and more confident in growing herself. One of her mentees (with whom she connected playing video games) went from a $500/month stipend to her paying them $10k/mo in billable hours within a year. She finds incredible joy in helping others learn how to help themselves. Optmyzer released a study reviewing the efficacy of broad match v. exact match keyword strategies. Navah discusses how she had to adopt a new approach to paid search strategy upon reviewing the results as they contradicted her previous position. She loves getting to learn new and challenging evidence. Episode Links: NavahLinkedInOptmyzerSearch Engine Journal - Ask a PPCPaid Search AssociationZina KayyaliPurna VirjiHigh Impact Content Marketing Shelly Fagin EpisodeOptmyzer StudyFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

What are Broad Match campaigns? Listen to Joey, our Senior Paid Media Director, talk about how these Google campaigns have evolved and the best practices to achieve maximum performance. #marketing #socialmedia #socialmediaagency #socialmediamarketing #googleads #google #performancemarketing

Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead. To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong. Happy selling x

How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google's broad match feature. We're joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O'Neill.For more insights into how AI-powered Search Ads are working to improve performance, download our guide, Unlock the Power of Search.To learn more about the ways broad match was transformed in the last few years read ‘Back to the future': The old marketing feature that will drive new marketing success on Think with Google.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding? Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it? Q3 What strategies have you found that work well when using or testing broad match in Google Ads? Q4 If you're using or testing broad match in Google Ads, what have your biggest challenges or frustrations been? Q5 What questions do you have for @adsliaison about using or testing broad match in Google Ads in 2023? Q5.1 We feel like this when we try to figure out the paths a query can take in Semantic (Broad) search. PMax, Search, DSA. Is there a good framework we can use to understand where a query flows? Q5.2 I am very happy with where Broad is going, but as I'm sure you know many folks want more search term report coverage. Do you think there's any chance of that? Q5.3 not about BM sorry but can Ginny get GAds to highlight which of the 15 headlines and 4 description lines have disapproved an RSA please? At the moment you have to guess which of the 19 possibilities has caused the disapproval or speak to GAds support. Q5.4 Thanks for everything @adsliaison! What's a hotter topic for you right now, Performance Max or Broad match? Which of these changes do you feel the community prefers? Q5.5 There are a lot of times when the recommended optimizations in Google recommends trying broad match as a test. Is there a threshold of data that it gathers before recommending that or is it just doing that by default? No shade, only curious! Q5.6 Well @adsliaison when is exact and phrase going to just go away? I'm guessing you don't know ir can't say but when given the chance to ask… Q5.7 Thank you for all you do! 1. Do restricted industries that get flagged for using audiences normally miss out on the audience piece of broad match? 2. Can broad keywords recover faster from being paused than phrase/exact? 3. Which is better: broad or DSA? Q5.8 For fresh accounts with no data and less search volume KW, what are the bids you would suggest, and with what match type? Especially in the phase of finding the first few conversions. Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

This week, the digital marketing team talks about using broad match in Google Ads. Is it a good strategy or not? Find out in this week's episode!

In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns. Tune in and make the most out of Amazon's new update! We'll see you in The PPC Den!

Google is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of Paid Media, Evan Ilgenfritz, discuss how Cardinal is approaching Google's shift to AI-powered solutions and share the results of our broad match campaigns. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.facebook.com/CardinalDigitalMarketing  

This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason explain why they always start with some broad match keywords in their Google Ads campaign.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

00:00 My Amazon Guy Weekly PPC Live Q&A with Matthew Davis11:26 Introduction12:44 Can we change the company name on Amazon?13:33 Tips for video ads18:21 Is it ok if the campaign budget runs out every day after a couple of hours?23:32 Is there a way we see ASIN-level search term data via some downloadable report?25:21 What are some of the most effective methods to reduce TACOS?32:34 When doing bulk analysis for ACOS and bid updates which specific reports do you use?33:20 Where to look at the Broad Match with modifiers38:18 I have ACOS% on these campaigns where the budget runs out.40:23 What will be the best strategy? I normally use down only and keep my TOS at 20-25%.45:54 Should I negate the brand name in phrases and broad matches?51:01 2 most common causes when campaign performances come to a halt53:30 Any PPC tips going into the Christmas season?1:00:49 How can I use SB-Video campaigns to get an advantage over my competition?1:02:38 If my product is an accessory for a trademarked brand, can I use the brand name in my keywords?1:04:39 How do placements work for product ASIN targeting campaigns?1:06:52 Unpack the search term winning bid process; how many impressions are available at each moment?1:11:24 Does dynamic down only spend less because of less impression?1:14:35 How much does it hurt the performance of a campaign to run out of budget each day vs. keeping it afloat?1:18:59 Does the phrase match every work?1:20:46 Can I reduce the bid below CPC to keep the campaign active throughout the day?1:21:45 If I'm running out of stock, should I decrease PPC spending or increase my prices?1:22:21 How much is a good conversion rate on Amazon?1:24:30 If campaigns have only one converting search term, should I move the term to another campaign or leave it alone?1:26:00 Do you see Walmart as an opportunity for sellers?Support the show

This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We've Ever Done". In this clip, Jason and Chris answer a question from a listener about smart bidding with RSA and broad match.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with broad match and target CPA.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more. (5:10) Is smart bidding + RSA + broad match ideal?(15:41) Should I block competitor searches?(22:03) How to choose your first bids for manual bidding?(29:29) How do you qualify the quality of the lead using the search term?(38:45) Does Performance Max work well for all industries?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library

ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include: The effect of having many ad groups when using broad match -Applying broadomation -Why broad match with manual CPC fails -How your attribution model can affect conversion tracking

In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads. In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more. If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w 0:00 Introduction 1:00 Bidding Strategies for Broad Match Keywords 2:39 Negative keywords as match types can be very dangerous 7:37 Get your FREE Google Ads action plan 11:33 Creating a campaign with only broad terms targeting an audience similar to our website visitors. PS: This guide series is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you've given us. We value you and your growth with Google Ads.

John reveals how he uses broad match keywords to widen reach, lessen click farm traffic in Performance Max, and get high-quality leads and conversions. Watch this video to learn more about broad match keywords in Google Ads - how they work, the factors and limitations to consider when using it, and the tips and tricks John uses to optimize your campaigns with broad match. Plus, learn about the instances when search terms do not matter and what you should consider instead to scale your campaigns. PS: This guide series is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you've given us. We value you and your growth with Google Ads.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode.  (4:24) Sometimes broad keywords work amazing in Google Ads(11:21) Options for an entirely broad account(28:30) Options for adding phrase and exact and the pros and cons of eachWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

1. Instagram New Features - Amber Alert And More - Instagram rolled out new features this week. First, they are adding a new AMBER Alerts feature to distribute important information about missing people in the app, and share timely, critical updates to help address child abductions and related situations. Users can respond to an alert if they have any info, while they can also share the alert with friends to help spread the word. The new AMBER Alerts, which will be targeted by geographic area, will alert users that there's an active search for a missing child nearby.Next, IG added new ways for creators to apply creativity to their reels. Here is what you need to know: In addition to refreshing its collection of sound effects, Instagram Reels now allows users to directly upload their own audio files that is at least 5 seconds long. Users can post up to 90 second clips Interactive stickers that were previously only available for Instagram Stories are now also available for use in videos. Instagram now also allows creators to use another video as a template when creating their own Reels. By pre-loading audio and clip placeholders from source videos, users will only need to add and trim their own unique clips. FYI: According to Instagram, public accounts with more than 10,000 followers who posted at least five reels over a 60-day period gained 250% more followers than those in the same category who did not post reels. News Source: Instagram Blog2. Apple Search Campaigns Moving Away From CPM Pricing Model - Apple Search ads help people discover your app when they search on the app store. Apple will phase out the current CPM, or cost per thousand model and will transition to cost-per-tap (CPT) model. CPT is Apple's version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. The current CPM model charges your account for every thousand impressions your ads receive – regardless of whether users click or tap. Similar to typical manual pay-per-click ads: You choose a maximum amount you're willing to spend for each click or tap on your ad. The amount you'll be charged is determined by how much your closest competitor is willing to pay for a tap on their ad. 3. Google: You Don't Have To Resubmit Your Page For Indexing Each Time You Update It - The question posted on Reddit was, "Do I need to reindex my article in the google search console if I update it?" Google's John Mueller responded saying "No, you don't. Google refreshes the index of the pages it knows over time automatically, you don't need to do anything to make that happen. If it's urgent, you can submit it for reindexing, but that's extremely rare across the web."Of course, if you want to, you can, using the URL inspection tool and request indexing feature - but you do not have to.4. Google Updates Title Algorithm For Multi-language Sites - For multi-lingual or transliterated titles, or where the title element is written in a different language or script than the content, Google has added an additional "algorithmic improvement" for how it selects titles for the search result snippets. This algorithm change is "based on the general idea that the title of a document should be written in the same language or script as its core contents," according to Google. More details and example on this in the podcast.5. Reminder: Google Ending Expanded Text Ads This Month - A quick reminder that starting June 30, Google will no longer allow creation and editing of expanded text ads. Google announced this change in August 2021. After this deadline, users will only be able to create or edit responsive search ads in standard search campaigns. 6. Google Updating The Condition Attribute For Shopping Ads - Google will make a change to the condition attribute for shopping ads on June 26. If you're a store, having the wrong attribution set could result in your products being rejected. The condition property informs potential buyers about the state of the item you're selling. There are three condition attributes available at the moment now: new, refurbished, and used. All shopping accounts will be automatically opted in to receive condition updates. This important attribute, which is utilized to refine Google's search results, will leverage the information from your landing page to assist keep your data (products) more accurate and current.7. Google Search Ads Releases Automation & Keyword Matching Guide -  Google's Ginny Marvin has shared two new resources and guidelines related to Google Ads. The first is a guide to Search Ads Automation, while the second is a guide to Google Ads keyword matching systems.The Search Ads Automation guide was created "to help provide a fuller picture and more transparency around how search ads automation works and how to steer it," Ginny wrote. This guide was created by combining the Google Ads Help center explainers and best practices on Smart Bidding, Broad Match, and RSAs.Google has also published a new keyword matching guide to assist in the understanding of the company's keyword matching systems. It dives deeper (with new details) into how keyword matching works, what this means for account structure, and more, according to Ginny. She explained that they did this because keyword matching has changed dramatically over time. Google has totally retooled broad match and reimagined how it works when combined with Smart Bidding thanks to developments in automation.Links to the two guides: Search Ads Automation and keyword matching guide.8. “Under Review” Google Ads Ineligible To Run & Must Wait - Google's Advertising policy has been updated to specify that keywords will not be able to trigger ads until they've been approved. This is immediately effective and will be fully ramped up and implemented within two months. Link to the announcement here.

In Episode 104 wagen Florian und Mareike den ultimativen Rundumschlag zum Thema Sponsored Brands. Was sollte ich bei der Anzeigengestaltung beachten? Was ist beim Targeting wichtig? Und welches Attributionsmodell steckt hinter den Sponsored Brands Ads? Freue dich auf 8 praxisnahe Tipps rund um die Berichte, Strategien und den optimalen Einsatz von Sponsored Brands. Ganz viel Wissen für alle von Einsteiger bis Profi.   Alle Themen der Episode im Überblick: Intro (00:00-01:12) Ankündigung zur Zukunft des Podcasts (02:16)  Einführung Sponsored Brands (SB) (05:35) Tipp #1: Setze dich mit den Formaten bei SB auseinander (08:09) Tipp #2: Nimm dir für die Gestaltung deiner Anzeige Zeit (12:15) Tipp #3: Kenne den Unterschied zwischen Broad Match und Broad Match Modified (19:50) Tipp #4: Sei dir des Attributionsmodells bei SB bewusst (23:56) Tipp #5: Überprüfe die Performance nach Platzierung (27:42) Tipp #6: Definiere vor der Kampagnenerstellung deine Strategie (34:40) Tipp #7: Schau dir nicht nur deinen Impressionenrang, sondern auch deinen Impressionen-Share an (41:12) Tipp #8: Nutze den Markenkategorie-Benchmark-Report (43:21)  Fazit (47:45) Links & Ressourcen: Hole dir kostenlos unseren

This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris talk about why they suggest using broad match with max clicks or phrase match for new account managers.    Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what's changed, and where we're at now six years after launching the podcast.(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP(12:52) Limited ad status, the system flagging adsContact support for help, otherwise ignore if you're getting volume.(17:48) Perfect results are still possible, but you have to get creativePhrase being looser sometimes means more exact match.Phrase is sometimes like BMM or broad.Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can't see or control as many search terms.(29:00) Unlucky Accounts - can't see a lot of search termsSome accounts are only showing 20% of search terms. That makes it hard to do good work. (34:19) Impression Absolute Top PercentageThe crucial data column tells you exact where you're at.(41:10) Responsive ads bring volumeIf you want volume, give into responsive ads.(45:10) Weird Search Partners data Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.(47:58) Opportunity cost is the biggest lossStart a Google Ads campaign or hire a professional. There's outstanding potential. (51:29) Stop screwing up your Google Ads accountManagers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money. We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy

Hannah Whitlock is a PPC Manager at SellerX, an Amazon FBA aggregator and Berlin's newest unicorn. Hannah is in charge of creating advertising strategies to help scale some of Amazon's largest brands. Hannah comes from an agency background, with experience in Facebook and Google advertising as well as Amazon.00:00 PPC AMA with SellerX Hannah Whitlock10:12 Introduction of guest: Hannah Whitlock10:26 What does SellerX do11:05 What is the best advertising strategy going into 2022 right now12:48 What is your preferred AMZ campaign structure14:27 What sort of bidding strategy should you be using on your PPC campaigns16:15 How accurate is the category conversion rate in Growth Opportunities17:12 When launching, do you target long-tail KWs first before high search volume top KWs? Or do you target both at the first week of launch18:57 Why do you only recommend using exact and broad match in launching and not the phrase19:40 Don't you think we need a new metric in PPC instead of TACOS to measure the health of Ad spend because at the end of the day what's important is the ROI, and not the ROS, maybe we should measure21:58 If you have found good search terms in Auto & Broad and want to put them in Exact, do you add them to an existing Exact campaign or do you create a separate campaign23:44 Maybe we should measure the Ad spend over your AMZ payout (sales-tax-referral and FBA fees). Because at the end of the day, if I am selling $1000 and AMZ is taking $400 for referral and FBA. My sales are $600, not $1000. The other is actually AMZ sales24:51 How valuable do you think bid calculators are? To calculate bids with a certain formula according to your targeted ACOS. I've used bid calculators and now I'm getting no impressions at all25:48 Product sells 200 units monthly. 70 of them PPC (15% TACOS 40% ACOS). It used to have a 30% profit margin but after shipping went up, it is now 15%. Can I close all PPC for it or give it up27:39 Better to use in the same campaign with new Adgroup and bid should be same as CPC you got on those search terms or maximum 10% higher27:57 What is Broad Match modified campaigns28:33 When you are tasked to a PPC audit, what areas do you check31:34 If i stop my PPC for a week for my item because it has low stock and the inventory is on the way, will that affect my organic ranking and my organic sales32:26 How many KWs would you include in a campaign32:56 Which strategy is best for high priced products35:36 How many target keywords do you include in one manual campaign36:06  B2B Ads don't work well. I am trying to sell to licensed hairstylists under B2B. It's only by keywords36:58 What a budget ratio should be, SP versus SB versus SD39:53 I just launched a new product on 5th January with PPC only by targeting big KWs and already sold 150+ units and benefit of targeting big KWs is my organic orders 40% and now my organic orders are increasing because I am ranking good on big KWs now41:22 Which strategy is best for products w/c are priced 1.4-2x than other similar products43:05 What tip would you give for making a sponsored brands video convert well43:53 In your opinion, what is the most underrated Ad feature on AMZ44:05 Is there a PPC course available44:48 I've done PPC on amazon but until now I'm still experiencing loses how to optimize this campaign45:37 What do you think about creating 4 auto campaigns for 4 different match types46:05 What should be the TACOS in the second month after launching. Is 30 considered high or healthy47:07 For auto campaigns is it a wise decision to go w/ 900% placement by just setting the bids in a few centsSupport the show (https://www.paypal.com/paypalme/myamazonguy)

1. TikTok Shared Holiday Marketing Guide to Assist with Strategic Planning - This week, TikTok has published part one of its 2021 Holiday Marketing guide, which outlines some key usage stats, important shopping dates to note, and even provides a calendar overview for planning your outreach.TikTok will provide more tips next week – you can check out the full overview here, or the infographic summary below.2. LinkedIn Launches Updated Lead Gen Forms Integration - LinkedIn has made collecting audience data a little easier with the launch of a new Event Registration trigger in the Lead Generation Forms integration for Zapier, enabling you to connect your gathered lead gen forms info with third-party tools and apps.For example, using the Zapier/LinkedIn lead gen integration, you could create an automation flow that automatically adds a webinar registrant in Zoom every time someone signs up for your event, or you could add all Lead Gen Forms responses to a Google Sheet for easy sorting and retargeting.3. Microsoft Advertising launches Marketing with Purpose Business attributes - New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive,” said an announcement from Microsoft Advertising.“Marketing with Purpose Business Attributes allow you to communicate quickly and easily how your brand is ‘for someone like me.' They allow you to be authentic, which is the key attribute to building trust with customers,” said the blog.Marketing with Purpose. This initiative is exclusive to Microsoft Advertising and follows the lead the company has taken with its Marketing with Purpose playbook and course. The idea behind the initiative is to “build a brand that's welcomed into people's lives by earning genuine trust, upholding their values, and inclusively advertising.”Attributes included. The attributes advertisers can choose from fall under four main categories: inclusion, environmental, community/social responsibility, and accessibility. Within those categories, there are 32 attributes that a business can choose.4. Facebook Shared Its Content Distribution Guidelines - On Sep 23, Facebook published Content Distribution Guidelines to share more detail on how content is distributed on Facebook. While the Community Standards make it clear what content is removed from Facebook because they don't allow it on the platform, the Content Distribution Guidelines make it clear what content receives reduced distribution on News Feed because it's problematic or low quality. Many of these guidelines have been shared in various announcements, but in efforts to provide clarity and make them more accessible, they brought them together in one easy-to-navigate space in their Transparency Center. There are three principal reasons why they might reduce the distribution of a content: Responding to People's Direct Feedback: They listen to people's feedback about what people like and don't like seeing on Facebook and make changes to News Feed in response. Incentivizing Creators to Invest in High-Quality and Accurate Content: They want people to have interesting new material to engage with in the long term, so they're working to set incentives that encourage the creation of these types of content. Fostering a Safer Community:  Some content may be problematic for their community, regardless of the intent. They'll make this content more difficult for people to encounter. 5. Facebook Testing 'Community Awards' to Encourage Engagement in Groups - Facebook's trying out another way to boost positive contributions in groups, with a new feature called ‘Community Awards' now in live testing. The idea is that by rewarding more engaging, more beneficial interactions, that you can encourage individual users to interact more often, while the awards will also highlight to other group members what types of comments you want to see, which could help to improve overall interaction.Facebook's tried similar group engagement markers in the past, with ‘Top Fan' and other badge types to recognize key contributors.6. Facebook Updates Business Ad Options in Reaction to iOS Update - Apple's recent privacy changes messed up Facebook's Ad business so much so that the company warned that the impact of Apple's privacy changes will more severely impact its Q3 earnings. Vice president of product marketing Graham Mudd said in the blog post that Facebook estimates that in aggregate, it has been underreporting iOS web conversions by approximately 15%; with individual advertisers falling into a broad range. Mudd said the company believes real-world conversions, such as application installs and sales, are higher than what is being reported to advertisers, writing, “We've heard from many of you that the impact on your advertising investment has been greater than you expected. The cost of achieving your business outcome may have increased and it's also gotten harder to measure your campaigns on our platform.” Now to counter this issue, Facebook has rolled out new features that include expanded click-to-chat options from ads where “businesses can choose all the messaging platforms where they're available to chat, and we'll default the chat app in your ad based on where a conversation is most likely to happen,” according to the announcement.You can also start a WhatsApp chat from an Instagram profile, and the company will “begin testing paid and organic tools to help small businesses find and qualify leads directly within the Instagram app,” said Facebook. New communication options include a test to allow “businesses to manage emails through Inbox and send remarketing emails from Facebook Business Suite,” as well.“We're also introducing File Manager, a new feature that allows businesses to easily create, manage and post content within Facebook Business Suite. Lastly, we're making post testing available in Facebook Business Suite to let businesses test and compare multiple versions of a post to see which one people are more likely to engage with,” said the announcement from Facebook.7. Google Launches “Things to Do” Free Listing & Paid Ads. Plus Eco-certification Badge for Hotels - Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to do” ads and an eco-certified badge for hotel listingsIn addition to showing general information when users search for attractions, such as the Statue of Liberty or Tokyo Tower, for example, Google will now also show booking links for basic admission and other ticketing options (when available). The company also has plans for a wider rollout of this feature: “In the months ahead, we'll also begin showing information and booking links for experiences in a destination, like wine tasting in Paris or bike tours in California,” the search engine said.Google is also introducing a new paid product for travel and leisure businesses: Things to do ads (shown below).These ads will appear above the search results when users search for tours, activities and local attractions on Google Search. They show details such as images, reviews, pricing and include a booking link for the activity, and are shown to users based on their search terms, location and other related details.Things to do ads are an automated format that use data from your inventory feed based on the ad group label. Advertisers can designate a budget and target users based on their country of residence and device type. Except for target impression share, all bidding strategies available for Search campaigns are also available for Things to do campaigns. Google's Help Center has more details on how to get started with this new offering.Lastly, beginning this week, hotels that are certified for high standards of sustainability from certain independent organizations, such as EarthCheck or Green Key, will have an eco-certified badge next to their name, in the search results.8. Google Ads Advertiser Page Focuses on Transparency - “To give users of our products even more transparency, we are enhancing ad disclosures with new advertiser pages. Users can access these disclosures in our new ‘About this ad' menu to see the ads a specific verified advertiser has run over the past 30 days,” said Google in an announcement on Sep 22, 2021As part of the company's advertiser transparency initiative, Google Ads introduced their advertiser identity verification program as well as their “About this ad” information this past year. The new Advertiser Page program takes that transparency for searchers to the next level.“This transparency helps users learn more about the company behind a specific ad. It also helps differentiate credible advertisers in the ecosystem, while limiting the ability of bad actors to misrepresent themselves,” according to the announcement blog. Searchers can report any ad policy violations they believe an ad is breaching. From there a Google team member reviews it and takes the ad down if the violations are found to be true.“[The advertiser page] will be generated based on the approved ads running and the information in their account. In terms of information about the advertiser, we will continue to show the advertiser's name and location,” according to Google representative.9. Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips - If you're looking to optimize your Google marketing approach, then this will help – this week, Google has published a new, 30-page guide to its various ad tools and options, which provides a range of valuable insights and pointers to assist in your holiday marketing strategy.You can download the full guide here, but here is my key take away. Lead with a clear call to action (CTA) Connect more authentically with a wide variety of assets  Build for smaller screens Give your creatives time to test 10. Google Ads Phrase & Broad Match Keyword Preferability - A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when a search is not identical to any of an advertiser's keywords. Here's an example provided by Google: “Let's say someone searches for ‘sushi delivery near me', and you have the broad match keywords sushi delivery and sushi delivery near me. Before this update, both of these keywords would be eligible to serve. Now, the keyword sushi delivery near me is preferred because it is identical to the search term. Note that if you have an eligible exact match keyword that is identical to the query, it will still be preferred over the phrase and broad match keyword.”Now that broad and phrase match keywords that are identical to a search term also receive priority, according to Google, there is no benefit to using the same keyword in multiple match types as broad match already covers the same queries. However, depending on your structure and setup, this may not apply so test before making any changes.When a search isn't identical to any of your keywords. Ad Rank used to determine which keyword was served when multiple keywords matched, but none were identical to the search. Now, in addition to Ad Rank, Google is taking relevance signals into account. Relevance is determined by assessing the meaning of the search term, the meaning of all the keywords in the ad group and the landing pages within the ad group. 

In dieser Episode ist Malte solo unterwegs und bringt dich auf den neusten Stand der Google Ads Welt! Dabei stehen vor allem Broad Match Keywords im Mittelpunkt und welche Zukunft sie erwartet. Denn aus einem Google Ads Experten Seminar konnte Malte erstaunliche Informationen mitnehmen Doch zunächst beseitigt er eine große Fehlinformation, der er bis jetzt immer auf den Leim gegangen ist!

In this episode, we will discuss Why Broad Match is Better Than You Think With Destiny | Victor Dwyer.

Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.Thanks for listening and enjoy the episode!About keyword matching options - https://support.google.com/google-ads/answer/7478529Contact Jason - https://rothmanppc.com/

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.Thanks for listening and enjoy the episode!About keyword matching options - https://support.google.com/google-ads/answer/7478529Contact Jason - https://lawfirmppc.com/

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2     Show Notes:Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy!About keyword matching options - https://support.google.com/google-ads/answer/7478529Search News:Google Ads Exact Match Loosened Up A Bit - https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.htmlDon't miss the weekly Aftershow:Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/ Support the show (https://www.patreon.com/paidsearchpodcast)

In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing so, advertisers will be able to target a more-specific audience; their ads will match the intent a user is searching for. CEO, Alex Membrillo and VP of Paid Media & Analytics, Rich Briddock discuss the ins and outs of the Google Ads update and the reasons behind this new shift.

This week on the Sociall.in Social Media and Digital Marketing Podcast, we're talking about Google Phrasing out Broad Match, Facebook and Australia's news law, and ShareChat's maiden operating revenue.

Google is fading out Broad Match Modfiers, which really stinks because it was our favorite keyword match type.  However, Phrase Match looks like it should be taking it's place.  Listen to learn more about Google's recent keyword match type changes.

Google er konstant presset af sine aktionærer til at tjene flere penge, men om det er grunden til den seneste udmelding om ændringer, kan vi kun gætte om. Asger Storebjerg fra No Zebra er endnu engang i studiet for at forklare, hvad der ligger i ændringerne, og hvordan det kommer til at påvirke dig, der gør brug af Google Ads til at skaffe mere omsætning i forretningen.

Το Targeting στα Google Search Ads αλλάζει

This week I'm discussing Google's recent announcement that they are removing the broad match modified (BMM) keyword match type in Google Ads. I discuss what this means, when it's happening, and what you can do to prepare.  Google's announcement: https://support.google.com/google-ads/answer/10346549 Show transcript: https://jimlastinger.com/29

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your thinking or opinion about this announcement changed after some time to digest it? Q3 What, if anything, do you plan to do in your existing accounts and campaigns as a result of this change? Does this differ from what you plan to do for new campaigns and/or accounts? Q4 Will you consider using Broad Match differently after this announcement? (Because we all know Google really wants us to do this…) Q5 How does the less visibility into search query data play into this for you? Either your reaction and/or your plans to work in the new system? Q6 If you were going to modify how match types worked, assuming that changes to this point could NOT be undone, how would you do it? Q7 If you could influence how keyword matching worked without restriction or constraint, what would you do? Q8 Anything else you would say to @GoogleAds - if they were listening - on keyword matching? --- Send in a voice message: https://anchor.fm/ppcchat/message

Get the scoop on what these changes mean and what to expect when they are fully rolled out.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match types. In this episode we discuss new ways to think about match types, we equate different types of match types and keywords with other match types, and we talk about why and when we pursue this kind of thinking about match types.Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

Quick episode on why you need to consider using broad match modifiers in Sponsored Brand Ads, what they are, and why this is important for you to know. This episode is brought to you by my Amazon ads agency IncrementumDigital.com Email Liran@Incrementumdigital.com to find out how we can grow your brand's sales using the power of Amazon Advertising! Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

Please support our sponsors because they make the show possible!Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/ Show Notes:Today we're answering your questions about how to achieve upper-level thinking with Google Ads, how to deal with low volume, and ways to mix in pure broad keywords into your strategy. Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Support the show (https://www.patreon.com/paidsearchpodcast)

Wie brauchbar sind die Ratschläge vom Google Ads Support? In dieser frischen Frühlingsausgabe haben Stephan & Malte eine volle Packung Google Ads Basic Tipps für dich dabei. Außerdem erfährst du wie Malte durch den Google Ads Support bei einem Kunden so richtig verkackt hat.

This week we are chatting about our 'Bottom Feeding Approach' with our very own Johnathan Dane and Spencer Currie. They'll walk you through how we developed this new Google Ads strategy and how you can use it to eat up all the last bites of your leftover search traffic to optimize your CPAs and maximize conversions! Read about it here: https://klientboost.com/ppc/bottom-feeding-approach/ Watch our animated BoostBits video about it here: https://www.youtube.com/watch?v=TBp2WZhm96Y&feature=youtu.be Read the transcript here: https://klientboost.com/boost-sauce/bottom-feeding-approach-podcast/ If you like what you heard on this week’s episode, be sure to give us a Review, Like, or Share to help support us!

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - https://directiveconsulting.com/institute/Show Notes:Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp Show Notes:Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show!Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.Patreon after show - https://www.patreon.com/paidsearchpodcastFirst 100 episodes - https://paidsearchpodcast.com/archive/Mail the show at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now easily report across platforms, apps join the Google Discover family, Snapchat's new Instant Create ad tool focuses on smaller advertisers, Facebook unveils the Business Manager makeover, learn how to make Google Sheets work for your SEO needs, and Chase chooses machines over humans when it comes to copywriting.

Today's question comes from Julia in Poland. Julia wants to know if she should put exact match and broad match versions of keywords in different campaigns. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Head over to facebook.com/taketraction.com to discuss this episode!   0:26:52 – Opinews 1:01:37 – Feature – How to build a killer Amazon PPC campaign in 20182:29:15 – Amazon PPC summary – This is a long show and if you're trying to set up your own Amazon PPC campaign I would highly recommend you listen to all of it. But if time isn't on your side, you can always skip to this point to listen to me summarise everything I learned from Cristian in today's show. Today's riddle: A sundial has the fewest moving parts of any timepiece. Which has the most? Think you know the answer? Let us know over at facebook.com/taketraction.com. The answer will be revealed in next week's episode. -- This week we've got a great few segments coming up for you: Opinews In this week’s Opinews: Shit hits the fan in India as the government releases their new ecommerce policies. Will Amazon and Walmart survive these heavy restrictions? Etsy joins the India buzz this week by launching the marketplace amidst all the ecommerce changes. Could this more artesan focused platform stop all the protests from small privately owned Indian companies? Whatsapp has finally monetised their platform but the way they've done it is genius. Are they even doing it for the money? Could Salesforce be in danger after Freshworks raises $100m for their suite of tools?  Feature – How to build a killer Amazon PPC campaign in 2018 Amazon. The beast. The mammoth. The giant. Can't live with it, can't live without it. And as they say, if you can't beat 'em, join 'em. Amazon PPC has always been a very powerful way to increase your sales through the platform, but since their TOS banner users from giving out coupons in exchange for reviews in 2016, Amazon PPC has never been more important to get your product off the ground. In fact, that's exactly what we've been doing this week! On Monday our first load of inventory arrived at the Amazon fulfillment center in Dallas, Texas. Since then it's been go, go, go to get our first white-label Amazon product up and running. To do that we've applied all sorts of different techniques and we're still doing so. But one of the most important of them all is Amazon PPC. But we've actually been preparing for this moment for the past 9 months. You see, nearly one whole year ago, Cristian and I began work on a new project with a cleints of ours. The client in question came to ask asking if we could build out profitable Amazon PPC campaigns for a number of SKUs that he was managing. Despite having zero experience with Amazons advertising platform, Cristian and I agreed to take on the project for a couple of reasons: We have a lot of experience on various other advertising platforms and we were convinced that with a bit of experimentation we could very quickly understand the platform. We knew that we were going to be launching our own Amazon products in the near future and this project would be the perfect way to prepare ourselves for a successful launch. We both jumped into the research together but I very quickly veered away from the project as more work came in from other clients. Cristian, however, has spent the last 9 months working on the platform almost every day, entending his knowledge and understanding of Amazon PPC and ultimately running very profitable campaigns for said client. In today's episode it's time for me to get back up to speed. I'm going to pick his brain for absolutely everything he has learned about Amazon PPC and we'll piece it all together so that you will be able to follow along step by step and build your very own profitable Amazon PPC campaigns. We'll be discussing: How to do keyword research for Amazon PPC – Where to find seed keywords, what tools to use for better keyword research and how to structure your results. The difference between auto and manual campaigns and why you need both. How to use auto campaigns on Amazon to discover keywords you could never have thought of on your own. Keyword matching – The difference between Broad Match, Phrase Match and Exact Match. How to set up a "converting keywords" ad group for each of your seed keywords and then use this list of keywords to optimise your product listing. As mentioned at the top, this is a very long podcast so if you run out of time at any point, skip to 2:29:15 where you'll be able to hear me summarise everything I learned from Cristian in this episode in less than 5 minutes. Now, pour yourself a glass of wine, sit back and prepare to learn everything you need to know to launch your next big product. Enjoy! Links and Resources: Links from our Opinews segment: 99designs.com – The place where you can get hundreds of submissions for your design project for less than $300. Freshmarketer – One of our favourite A/B testing tools (although since the Freshworks acquisition it's a little bit on the pricey side). Optimizely – The expensive – and quite frankly, not as good – competitor to Fresh Marketer. VWO – Same as above. Amazon keyword research tools from today's feature show: Paid tools: Junglescout – They have two tools, the product tracker/researcher web app and the extension. When you use the extension in your browser on a search results page on Amazon, you'll see a small icon in the bottom right of the popup that looks like a cloud. This is a great way to find out what keywords your competitors are using.  Keyword Inspector Free tools: Merchant Words Keyword Tool Keyword Tool Dominator Please Help Us Out: Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps. iTunes Spotify Overcast Stitcher Youtube   Take Traction For more, head over to taketraction.com

Today's question comes from Mike, from Capetown, South Africa. He wants to know how match type affects cost-per-click (CPC). Thanks for listening! Have you tried using different match types in AdWords? What was your experience? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Are you an ecommerce business owner who’s managing your own Facebook ads? Do you want a breakdown of the best tactics to implement right now that’ll help you create and run ads that convert? Then this episode is for you. Dive deep into Facebook Ads with Justin Marshall, from Ad Hoc Media. He talks about specific targeting strategies, optimization tactics for each part of the sales funnel, how to scale and ramp up your ads, and where he’s seeing surprising success (hint: it’s not with the typical CTA button ads). Episode Highlights:   4:35 How Facebook advertising has changed and the ad type that’s out-performing traditional ads. 6:25 The resources that Justin uses to keep up with ongoing Facebook ad changes. 8:13 Automated Rules: What they are and how you can better use them in your Facebook campaigns. 10:45 Why thinking like the algorithm can improve your ads performance. 11:25 How having a higher average order value can improve ad testing and overall success. 14:31 What Justin looks for in a brand before helping them successfully scale with Facebook ads. 18:36 How to properly structure audience overlap, and why you shouldn’t be so concerned about your ads competing with each other. 25:33 The counterintuitive objective structure that is actually working. 29:16 How boosting organic posts has actually helped deliver a 10x return for some clients. 31:39 Have your ads started to flop? Justin’s method for overcoming this and getting ads to correctly scale. 36:38 The difference between Broad Match and general broad audiences and how they are both helping find new customers for brands. 39:34 The most common mistakes you’re likely making with managing your ads.   Links and Resources: Jon Loomer - PHC Facebook Blueprint MuteSix - Spend $10k A Day Podcast Facebook Ads Manager/Power Editor Users (Unofficial) Group Reveal Bot Smartly.io Justin Marshall AdHocMedia.co Justin At Adhocmedia.co Twitter.com/JBenMarshall

Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela's guest: Five Mill MarketingSeniorVP of Client Services Susan Valdes.

Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela's guest: Five Mill MarketingSeniorVP of Client Services Susan Valdes.

In this episode we discuss our other podcast, the Unknown Secrets of Website SEVO analysis. We discuss an example of how our suggestions increased website utilization by 70%. We also discuss PPC Keyword tricks related to Broad Match and Exact Match. The most popular PPC Podcast on iTunes. E-Webstyle provides SEO Houston .

In this episode we discuss our other podcast, the Unknown Secrets of Website SEVO analysis. We discuss an example of how our suggestions increased website utilization by 70%. We also discuss PPC Keyword tricks related to Broad Match and Exact Match. The most popular PPC Podcast on iTunes. E-Webstyle provides SEO Houston .

Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match

Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match