Podcasts about local service

It's not every day you spot one of your podcast guests' yard signs while driving, but that's exactly what happened to me. As we cruised the neighborhood, a bright pink "Kroopin's Poopin Scoopin" sign caught my eye. We first heard from this guest in 2020. She was earning around a thousand bucks a week from her part-time pooper scooper/pet waste removal business. And since then, it has grown to serve almost 200 weekly residential customers at an average ticket price of $99/month. In this 'Where Are They Now?' episode, I have once again Erica Krupin from Kroopin's Poopin Scoopin to talk about what this former side hustle looks like at scale. Full Show Notes: Scaling a Local Service Business: Multi 6-Figures in Pet Waste Removal New to the Show? Get your personalized money-making playlist here! Sponsors: Ladder – Get instantly approved for term life insurance—no doctors, no needles, no paperwork! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success! Tailor Brands — Get 35% off LLC formation plans w/ code SIDEHUSTLE.

Signup for Advise, coupon code INDEXSY:⁠⁠https://advise.so/indexsy/⁠⁠Get the newsletter that keeps 30k+ marketers in the loop:⁠https://marketingletter.com/newsletter/Apply to be a sponsor: ⁠https://marketingletter.com/advertise/Follow the hosts on X:⁠⁠https://twitter.com/indexsy/⁠https://twitter.com/mrjamesdelacey00:00 - Introduction and Background 00:54 - Email Deliverability Tips 01:04 - Email List Strategy 02:08 - Using Different Domains 02:33 - Buying More Domains 03:07 - Monitoring Email Health 04:30 - Recommended Cold Email Software 18:07 - Local Service vs. Online Brand 18:44 - Email List Testing Plans 22:08 - Exclusive Coupon Offer

Got a Minute? Checkout today's episode of Practical Digital Strategies podcast - the Google Doc for this episode is @ Boosting Your Local Service Business Choosing the Best Review Websites ----more---- I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com In the meantime, go ahead follow me on X: @guyrcookreport Click to Tweet Contact Guy R Cook Follow Practical Digital Strategies on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. This episode of Practical Digital Strategies is on YouTube too @ This episode of Practical Digital Strategies Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429 #practicaldigitalstrategies

Hometown Radio 05/30/24 6p: Local service agencies face deep financial cuts

Don't miss this episode of Agent Power Huddle, where Terry Leinnweber dives deep into the secrets of Google My Business Pages and Google Local Service Ads. Tune in for practical tips and insider knowledge that can supercharge your local SEO and help you stand out in your market. Whether you're looking to attract more clients or boost your online presence, Terry's got you covered. Join us and discover how to leverage these powerful tools to grow your business effortlessly!

Hometown Radio 05/21/24 4p: Learn how local service agencies are threatened by funding cuts

Sometimes your cooling system just isn't doing its job well enough… and summer is the worst time for that to happen. Call Clark Heating and Cooling at +1-602-793-2477 or click https://www.clarkheatandcool.com/ for quality AC replacements and installations in Goodyear! Clark Heating and Cooling City: Peoria Address: 14050 N 83rd Ave Website: https://clarkheatandcool.com Phone: +1-602-793-2477 Email: service@clarkheatandcool.com

Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?  ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.  The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.  The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets.  Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.  Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!  For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April  Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn or Youtube, May 17th.  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?  ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.  The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.  The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets.  Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.  Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!  For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April  Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn, May 17th.  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

AI Cerebral Marketing, available at +44-7855-798747, can help you to rank at the top of Google with local service ads! Learn more at: https://www.aicerebralmarketing.com/local-service-ads AI Cerebral Marketing City: Felixstowe Address: 2 Rosemary Way Website: https://www.aicerebralmarketing.com/ Phone: +44 7855 798747 Email: paulmylod@gmail.com

This week: Kerry Haughan, SVP, commercial strategy at Calix, on why Broadband Equity Access and Deployment (BEAD) funds should go to local providers, and overcoming the hurdles making it hard for smaller providers to participate. Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick response to calls and messages, consistent positive reviews, and effective use of the LSA dashboard. The discussion also touches on the significance of bid and budget management, lead nurturing and adapting marketing strategies to Google's evolving algorithms and AI influences.   As  Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies. He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I've always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.” When it comes to what sets Consultwebs apart, Tanner's first thought is the distinctiveness of our team. “We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants, and award-winning designers, to expert programmers, and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.” Tanner is a native of Waynesville, North Carolina, where he lives with his wife, daughter, and son. Aside from spending time with his family, Tanner also enjoys camping, hiking, fishing, hunting, golfing, and playing “any other competitive sport available.” However, he admits that his goal for sports has gone from “win” to “don't get injured.”   What you'll learn about in this episode:   1. Optimizing LSA Effectiveness: Rapidly respond to calls and messages to improve user experience and enhance Google ranking. Focus on accumulating positive feedback on Google Business profiles while actively managing and responding to reviews.   2. Strategic Use of LSA Dashboard: Use the dashboard to detect useful patterns and keywords for more accurate targeting. Employ the notes section for adding pertinent keywords and additional details for each lead to refine targeting.   3. Enhancing Lead Engagement: Gain a comprehensive understanding of various lead stages, such as 'Booked' within the LSA dashboard. Maintain regular activity and interactions with leads to demonstrate engagement and improve visibility.   4. Budgeting and Bidding Strategies: Evaluate the benefits of automatic bidding versus manual adjustments to optimize ad performance. Experiment with different budgeting strategies to discover the most cost-effective approach for your firm.   5. Prioritizing Responsive Communication: Ensure phone calls are answered immediately to capture every opportunity. Enable and utilize the message function to provide swift responses to potential clients' inquiries.   Resources:  https://www.consultwebs.com/ Business Facebook: https://www.facebook.com/consultwebs/ Twitter/X: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

This week: your Local Service Ads may be disappearing, Bard is now Gemini, and Core Web Vitals has a new metric. Here's what happened this week in digital marketing.

Today, we're diving deep into the game-changer for local businesses: Google Local Service Ads. Imagine being the top result on Google, even above the usual search results. That's right, we're talking about securing a spot where your business doesn't just appear; it stands out as Google Guaranteed. But how do you get started? How do you stand out? We've got you covered. From setting the right budget to mastering the art of responsiveness, we're laying down strategies to maximize your visibility and conversion rate. Check for LSA Ads in Your Area: https://www.google.com/localservices/prolist?src=1 About Adam Duran, Local SEO Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Media is an ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠online marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on internet marketing, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO, website designing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering on the board of several community-based non-profits, hiking and BJJ in his spare time. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/localseoin10/message Support this podcast: https://podcasters.spotify.com/pod/show/localseoin10/support

Unlocking the secrets of Google Local Service Ads (LSAs), Mike Campion and Jackson Pinkoski guide cleaning business owners through the intricacies of this powerful marketing tool. LSAs stand out with a pay-per-lead approach, making them a cost-effective choice for residential services. The podcast explores the advantages of LSAs, including enhanced visibility on Google and the ability to tailor business profiles. Mike and Jackson share practical tips, urging businesses to seize the current opportunity, set wide budgets, and highlight diversity as an added advantage. LSAs emerge as a game-changer, offering affordable leads and strategic advantages for businesses looking to thrive in the competitive cleaning industry. The phone number for Google LSA's that Mike mentions in this episode is 833-272-1444 (as of January 2024) Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mike Blumenthal from Near Media is a must-watch for anyone in the service industry or those who use online ads for home services.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

In this episode, we talk about the difference between starting and buying local service businesses. Check out the episode to learn about the pros and cons of starting a local service business vs. buying an existing business.

Caleb Is the Owner of Crazy Ant Pest Control and Raw Entrepreneur. Caleb worked 30 different jobs by 30 years old. He did everything from working with foster kids in the LA school district, Camp Director, and School coordinator to being a fragrance specialist. At thirty-two years old, he started Crazy ant Pest Control. He built it into a million-dollar company without using Debt that operated without having to be in the day-to-day operations. More recently, he started Raw Entrepreneur to help other Entrepreneurs take their first steps.

Do you have a local business? Do you want it to grow? Perhaps you are struggling to keep your business floating since customers don't always come. If you don't take action, nothing will happen to develop your business. As such, begin to level up your local service business through ads. Put your business out there, let the people find you, and provide service to your customers. Additionally, with the help of Kuware, setting up your digital marketing strategy will now be more suitable for your optimal growth. Avi Kumar is the CEO of Kuware, a company helping local service businesses and the agencies that serve them create and implement science-based marketing strategies. They specialize in digital marketing unique to your market and budget. In today's episode, Avi shares his knowledge about utilizing digital marketing to enhance the growth of local service businesses, SEO strategies, business growth through acquisition and synergy, and finding the right mentor. Don't miss this knowledgeable episode of the Marketer of the Day Podcast! Resources Kuware Site  Avi Kumar on Facebook  Avi Kumar on linkedin

The province is working on new legislation for municipalities. It's something Municipalities NL says is desperately needed. MNL president Amy Coady joined us to dig into the details of the proposed new Act.

Over the last 15 years we've had the opportunity to work with 100's of services and local based businesses.  I'm going to share with you the exact marketing framework we use here at Liquis Digital to get local service-based businesses ahead of their competition.  

The first week of Clio's Law Firm Marketing Minute Takeover continues with an announcement about Clio's local service ads for law firms.

Unlocking Success with Google Local Service Ads Let's break it down a bit. What exactly are local service ads, and why should you be considering them for your clients? Well, they're the top three results you see on Google, often referred to as Google Guaranteed. You might have thought, "Let my clients handle [...] The post Maximizing Results with Google Local Service Ads appeared first on Seven Figure Agency.

In today's episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more.  Have a question or a story we should feature as an episode? Email us at ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠ Stay connected with Patient Care Marketing Pros! Website: ⁠https://patientcaremarketingpros.com⁠ Facebook: ⁠https://www.facebook.com/patientcaremarketingpros⁠ Instagram: ⁠https://www.instagram.com/patientcaremarketingpros⁠ LinkedIn: ⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠ YouTube: ⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Have you seen the Google Local Service ads at the top of the search page? Commonly called Google Guaranteed ads with the Green Check badge beside the name of the Tree Service Business. Well, we go through all the juicy details of how to optimize them properly to get the best results in your area! You don't want to miss this. This Local Service Ads platform is responsible for dozens of calls per month to your business (in most areas) if done right. There are some new things for 2023 that you should be aware of, and we will be covering these items in detail! We will unpack everything you need to know: - Why Local Service Ads is a no-brainer for most Tree Service contractors - How you can jump on board (if you have not already) - What it takes to rank in the top 3 results - How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads Hope you get some value out of this podcast, if you are looking for more info, visit us at treeservicedigital.com! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE:  https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/

Local Service Ads on Google are not so new anymore, but now they're slowly rolling out to healthcare providers. Are they a good idea for you? How do they compare to traditional ads on Google? Bill Fukui with Medshark Digital shares his opinions.Bill Fukui has over 25 years specializing in medical advertising and marketing. He is published in numerous trade journals, a contributing author of The Business of Plastic Surgery, and presents courses at local, regional and national meetings and conventions. Bill has experience in traditional media advertising, as well as all forms of digital marketing. Bill was part of an SEO pioneering agency in 1999, including website design, social media and paid advertising.In this episode Carl White and Bill Fukui discuss:How Google local service ads differ from traditional ads on GoogleThe availability of local service ads across the USHow to decide if Local Service Ads are a good fit for a marketing planWant to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started.Affiliate PromotionWe're fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:Very easy to useVery flexibleEasy to find supportHIPAA compliantGet 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.Connect with Bill Fukuihttps://www.linkedin.com/in/billfukui/https://www.facebook.com/billfukui Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg 

Family of Taygeta Podcast: Neioh - Bi-Local Service UNCODE.initRow(document.getElementById("row-unique-273"));

Join Lindsey Bjorklund and Jackson Pinkoski in this episode as they explore the benefits of Google Local Service Ads (LSAs) for service-based businesses. LSAs function as lead generation ads, helping businesses increase visibility and attract customers. Jackson provides insights on setting up LSAs, budgeting, and avoiding scams. LSAs are a valuable tool to enhance online presence and generate quality leads. For More on Google LSA's check out Episode 909: https://youtu.be/xmDzOX1UDmc Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Welcome to another exciting episode of 'The Green Dream'! In this week's episode, we're delving into the world of local service ads and uncovering the secrets to winning in the lawn and landscape industry. Join us as we share invaluable insights and strategies tailored for lawn and landscape companies looking to maximize their visibility and reach through local service ads. Luke will provide practical tips and actionable advice on leveraging local service ads to attract a steady stream of customers. Discover the proven techniques to help your lawn and landscape company stand out and secure more high-quality leads. We'll explore best practices for crafting compelling ad copy, optimizing targeting parameters, and maximizing your return on investment. Whether you're a seasoned professional or just starting, this episode is a must-listen for anyone seeking to grow their business using local service ads. Join us as we empower you with the knowledge and strategies to thrive in the ever-competitive lawn and landscape services world. Get ready to unlock the full potential of local service ads and transform your business into a green dream success story!

Your homepage is going to be the most visited page on your website. In this episode, we are uncovering all the key elements that make up the perfect homepage for local service-based businesses. For more info go to: https://liquisdigital.com/episode114  

Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What You're Going to Learn Why Local Service Ads is a no-brainer for most plumbing/HVAC contractors How you can jump on board (if you have not already) What it takes to rankCONTINUE READING » The post How To Win With Local Service Ads for Plumbing, HVAC & Home Service Contractors appeared first on Plumbing & HVAC SEO.

Imagine if your law firm's ads appear at the top of the search engine results. You can make it possible with Google Local Service Ads for law firms. It will guarantee an increase in your reach.Local Service Ads (LSAs) direct potential clients to firms in different areas of expertise to learn more about their services and connect with them. In turn, they help firms generate more leads and clients. Sadly, many legal practitioners don't know this service exists or how to create an effective campaign.If you have yet to use Local Service Ads, this is the perfect time. In this episode, we'll give you some tips to succeed in using them so that you can attract more potential clients to your firm.General Info:Are you looking for digital marketing help for your law firm? Are you currently running a few campaigns, but are not getting the results you were hoping for?If you are nodding yes to both questions, check out these case studies of some killer results we have gotten for law firms just like yours and ask us how we can help you get those same results.  Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

Become a PCA Member: https://www.pcapainted.org/membership-resources/ Watch More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/service-legend-pod In this webinar, we'll be discussing the secrets of Local Service Ads (LSAs) for contractors. LSAs are a type of pay-per-lead advertising that appear at the top of Google's search results, making them a powerful tool for generating leads and increasing visibility. We cover topics such as how LSAs work, the benefits of LSAs, best practices for creating effective LSAs, common mistakes to avoid, and how to track and measure success. Whether you're a new contractor looking to generate more leads or an experienced contractor looking to improve your marketing efforts, this webinar is for you. Don't miss out on this opportunity to learn how to use LSA ads for contractors to grow your business!

We had an update to a story we've reported on in the past - about Fox Island River in the Port au Port area.The only road to the small community runs along by the ocean, and the roadbed has been eroding. In places, the pavement has collapsed completely. Now, repairs are being talked about. The road is mentioned as part of the 225-million-dollar Multi-Year Provincial Roads Plan. Jeff Leroy is chair of the local service district of Fox Island River.

Local Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/Contact Jason - https://lawfirmppc.com/

Bill Klepper, a financial industry professional, is a longtime member of Rotary Club of Simi Sunrise. He is also the past president of the group and is involved with the Simi Valley Police Foundation. Jose Martinez, owner of Mission Burrito in Simi Valley, also is a member of Rotary Sunrise in Simi who enjoys giving back to the community. The two stop by the Acorn Podcast Studio to discuss with Simi Valley Acorn editor Sylvie Belmond what volunteering means to them. Support the show

Google Local Service Ads for Business have become valuable for anyone with a local business. In this episode, John Lincoln, a digital marketing expert, will walk you through the benefits of local search ads, who should run them, and the process to get started.

Get up to speed with the Digital Marketing News and Updates from the week of Mar 06-10, 2023.1. Reddit Shuts down ‘Reddit Talks' & Twitter Is Removing Archive of Recorded Live-Streams - Remember Clubhouse? Clubhouse, at one stage, reached 10 million weekly active users, and had a $1 billion valuation, with many experts proclaiming it as a new paradigm, and the next big thing for social connection. That, predictably, led to copycat features cropping up in every other social app, including Twitter Spaces, Facebook audio rooms, LinkedIn live chats, and many more. But now, almost all of them have been depreciated, deprioritized, or shelved entirely, as interest in social audio continues to wane. And now Reddit Talk, Reddit's own variation of the same, is the latest to be added to social audio scrapheap. Per Reddit, “We have made the difficult decision to sunset the Reddit Talk product in the coming weeks. Hosting Reddit Talks will continue to be available until March 21. The ‘Happening Now' experiment will also wind-down on this date.”In the meantime, Twitter has informed users that it is removing its live video archive ‘soon' as Twitter reviews its storage costs, and looks for more ways to cut down on capacity.  There's no mention of audio recordings of live Spaces as yet. But if I were you, I would download and save the data. In a way this makes sense to remove old archive and reduce costs so I am wondering if other platforms will follow suit. Or may be charge a fee to host content after a certain amount of time?2. Page Size Is Not A Ranking Factor - Google's John Mueller said on Twitter, "Page size is not a ranking factor." Meaning Google does not have anything specific signal that says page sizes of X to Y get a ranking boost or decline. Of course, if your page sizes are so big that users, browsers and bots chock on the files, that can be an issue. But finding pages like that are generally rare. Recently, John also said that core web vitals should not be a priority for most small businesses (I covered this on episode#149). John also said previously that CSS size does not generally impact rankings either. #seoMythBusted3. YouTube Discontinues Overlay Ads - Finally after years of bothering the billions of viewers out there, YouTube has announced the removal of Overlay Ads. From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options. According to YouTube, the move is in response to feedback from viewers who find these ads disruptive. Overlay ads are known to be less effective than other ad formats, such as pre-roll ads, which play before a video begins. As a result, creators often earn less revenue from overlay ads, despite their videos receiving a high number of viewsSounds like, YouTube staff never consumed content on YouTube and that they had to collect years of data to realize that Overlay Ads are a nuisance. Or does it have to do something about the competition from TikTok and Meta (Instagram/FB)?4. Microsoft Launches Local Search Ads - Microsoft has announced Local Search Ads which are designed to give businesses greater prominence on the local results entity on Bing's search engine results page and Bing Maps on PC. You can use local search ads to promote your  products and services to potential customers in the area. Additionally, the ads provide essential business information, such as the company's location, phone number, and hours of operation. This feature is especially useful if you are relying on foot traffic. By providing this information upfront, companies can make it easier for customers to find them and make a purchase. 5. Google Expands Local Service Ads to Five More Categories - Google has announced an expansion of its Local Services Ads offering, which enables businesses to better highlight their services in local queries. With Local Services Ads, you can advertise your services at the top of Google Search results pages and receive phone calls, messages and appointment bookings in the areas you choose. Google originally launched Local Services Ads with home service businesses, but now, more than 70 types of service area and storefront businesses are eligible for these promotions. The five new Local Service ad categories are: Education, People Care, Pet Care, Wellness and Health Care.6. Google Ads Rolled Out Performance Max For Hotels - Google is rolling out Performance Max for travel goals to all hotel advertisers over the next few weeks. Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Google Maps, Search, YouTube and Hotel Ads (coming later this year). During campaign setup, just pick your hotel properties from a map using their hotel picker tool. Then it'll pre-populate ads for your hotel — including creative elements like copy, images and URLs — in every format. You can edit any of these pre-populated assets or upload your own instead.In the announcement, Google shared that advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action. And searches for "book a flight" has grown more than 70% in 2022. The question to Google, what are the stats for hotel search volume? That will be a better representation of a demand vs pulling the “book a flight” data since there is this thing called “AirBnb”.7. TikTok Enters The Search Ads Market Even Though It Is Inching Towards A US Ban - TikTok has added another handy research tool for marketers, with a new ‘Keyword Insights' element in its Creative Center, which enables you to find more info on which keywords and phrases are resonating best in TikTok ads.TikTok's search ads platform will allow businesses to bid on specific keywords and phrases related to their products or services, just like they would on Google. However, TikTok's platform will likely offer some unique features and targeting options that Google does not.  For example, TikTok's platform may offer more robust audience targeting options, allowing advertisers to reach users based on their interests, behaviors, and demographics. This could make TikTok's platform more appealing to advertisers looking to reach specific audiences. However, it has a long way to go before it can take the crown away from Google. After all, you can not use TikTok to get directions (Google maps or Apple maps). Nevertheless, competition is good. Also TikTok faces potential bans in the US and Europe after an investigation found them spying on journalists and due to concerns around its exposure to the Chinese Community Party (CCP). So I would hold off from deleting my Google Ads Account if I were you. #JustSaying. 

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza discusses Google's new Local Service Ads and the benefits they could bring to your practice. Tune in to learn if Local Service Ads are right for YOU as Grace dives into the pros and cons and how they could get you to the TOP of Google! For more detailed information about implementing Google's Local Service Ads, watch this training video “Everything You Need to Know about Google Service Ads For Dentists.” https://identitydental.com/courses/ Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Today on the podcast, we have Jered, our in-house marketing wizard here to chat with Mike about something you may not know the power of-LSA ads. LSA ads stand for Local Service ads, and there are some real advantages to using them over other ads, like pay-per-click ads. Listen in as Jered breaks down the pros and the cons to both, and why you should be using both kinds of advertising in your marketing. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book at growmycleaningcompany.com/talk

Google My Business is a free and easy way to create a listing for your local service business on Google. This video explains how it works, what you can do with it, and how it can help you grow your business.If you are a local business owner looking to take your digital presence up a notch in 2023? Look no further than Google My Business! Taking advantage of this powerful platform can help you be more easily found by prospective customers, boost your online visibility, and enhance how users interact with your business. In other words, it's an essential tool for any local service businesses in the online era. But what is it exactly and how do you use it? Don't worry – we've got all the answers right here! So if you're struggling to make sense of Google My Business or wondering where to start, listen up as we break down everything you need to know.Monetize My Life Academy is the premier school of online entrepreneurship that provides all of the tools, templates, training, resources, and support to build a profitable & powerful online business as a micro-influencer or content creator. https://www.monetizemylifeacademy.com/* Dedicated Business Phone #* Unlimited Sales Funnels* Unlimited Websites* Unlimited Email List Building* Built-in Email Autoresponder* 2-Way SMS Text Messaging w/Autoresponder* And much more...Test drive the system for a full 7 days for $1 - https://www.monetizemylifeacademy.com/-Other helpful resources for entrepreneurs and small business owners-Access to capital is one of the biggest challenges that small business owners face. Our free Biz Credit Helper Masterclass will teach you everything you need to know to prepare your business to access both Business Credit and Business funding. Watch it on-demand by clicking here.If you're a coach, consultant, network marketer, or online influencer looking to build an amazing brand, check out https://personalbranding365.com It's an amazing resource for walking you through the process of building a powerful, profitable personal brand step-by-step.Launch your own Software Company in 30 Days with Go HighLevel. Free course walks you through every step from setup to getting your first client. The course is free and you can start with GHL for free for the first 14-days. Literally no risk to you https://saas.digitalempiresystem.comGrab your FREE copy of  @Russell Brunson - ClickFunnels  "Expert Secrets" by clickinghere https://bit.ly/tomexpertsecrets1 After you complete your purchase for the book I HIGHLY recommend that you take the upsell and get all of the books in the trilogy. Trust me, you'll need them all.Join our FREE Facebook group here: https://www.facebook.com/groups/localbizmarketingmastermindFree Internet Marketing Checklist For Small Business Owners https://www.localbizmarketingpros.com/checklist-downloadGoogle My Business 3.0 Training Guide https://gmb.blackbizsuccess.com14-Day FREE Trial with Go HighLevel click here: https://bit.ly/tomghlFree business credit masterclass https://bizcredithelper.comThe Cortez Hustle Show Book Of The Month is "Expert Secrets" by Russell Brunson Get Your Free Copy Here!Text the keyword "Mastermind" to 314-866-4053 to join our private group and get hundreds of dollars in free training & resources weekly. This mastermind is 100% FREE.Support Our Show Partner Bob CraneClick here for FREE Financial Resources: https://bit.ly/tchsbobOpen Arms Wellness - For all of your mental health needs. Take a quick survey to get matched up with the right counselor today: https://bit.ly/h2htherapistmatchOther helpful resources:Dominate Social Media And Build An Attractive, Powerful Profitable, Personal Brand https://personalbranding365.comDesign stunning graphics for your brand try Canva Pro here https://bit.ly/tomcanvaUse Content Study to schedule your social media post to be omnipresent on all platforms: https://tomcontentstudio+++3 TOOLS EVERY ENTREPRENEUR NEEDS TO GROW +++1. Digital Marketing Platform - Create your own websites, sales funnels, digital products, online communities, and more with the Digital Empire System. It's the Premier All-In-One Digital Marketing Platform. Start your 14 Day FREE trial of Go HighLevel by Clicking Here!2. Mentorship/Mastermind - Every entrepreneur should have a coach, mentor, or be part of a mastermind group. The Monetize My Life Academy is the premier Digital Marketing Mastermind for entrepreneurs looking to get more out of the internet and social media. If you're looking to grow your online presence this is the mastermind group for you. Click Here3. Financial Education - Ask any entrepreneur why they're building a business and I guarantee that "LEGACY" is in their top 3 answers. Having the right financial education is what makes building that legacy a reality. Our FinancialEdge membership is designed with unlimited access to professionals to help you Minimize Taxes, Improve Credit, Reduce Debt, And Grow Your Money For Retirement with Done-For-You Real Estate Investing and Other Strategies. Click Here==ABOUT THE CORTEZ HUSTLE SHOW==iTunes: Click HereStitcher: Click HereSpotify: Click HereGoogle Podcast: Click HereAmazon Music: Click Here====================================================Email: hcortez@ThorntonOnlineMarketing.comWebsite https://localbizmarketingpros.comhttps://www.facebook.com/localbizmarketingproshttp://instagram.com/localbizmarketingproshttp://twitter.com/cortezspringerDISCLAIMER: H Cortez aka Financial Health Mentor is NOT afinancial advisor/planner or CPA. The information shared on this channel is not financial advice but instead examples of actual experiences of H Cortez and the guests of the channel. Also, any mention/reference to income is NOT a guarantee but merely an example of potential income that could be made if one puts in the work required. Always see a certified professional assist you in your financial matters. Finally, the links recommended in most cases pay me a small commission if you were to click through and buy. That's one of the ways I finance the podcast.=====REFERENCES & ACKNOWLEDGEMENTS=====Article Reference: https://www.aoneseoservice.com/blog/google-my-business-optimization-strategies/1 Minute Motivation YouTube CreditShow Some Love To The "Book Lover Fairy" Channel: Click Here1-Minute Motivation Video: Click HereIntro Music for The Cortez Hustle Show Intro Courtesy of Anno Domini Beats

When a small community or local service district in this province needs to build roads or water treatment plants, most of the cost is paid by the provincial government. But, because the province's policy doesn't allow it to pay the whole amount, the council needs to contribute ten percent. These days, high construction costs sometimes mean the job can no longer be done for the amount of money available, by the time tenders go out.. Newman's Cove on the Bonavista Peninsula has been under a boil-water order since 2008. Clifford Baker is the vice-chair of the Local Service District committee.

Have you seen the change in the search results in your area to include Google Guaranteed listings at the top? Are you taking advantage of this new & cost effective lead generation opportunity?   On this webinar, I'll cover everything you need to know: Why Local Service Ads is a no-brainer for most plumbing/HVAC contractorsCONTINUE READING » The post How to WIN with Google Local Service Ads for Plumbing, HVAC & Home Services appeared first on Plumbing & HVAC SEO.

You may be wondering, which kind of Google Ads should I do? Traditional Google Ads or Google Guaranteed Ads? If your business is doing this one thing very well, then the options will differ. So, the answer is "It Depends". In this quick training video, I go over which ones are getting the best ROI, and which ones will more than likely work best for your business!   Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/

Brayden Warhurst owns a polished concrete company in Australia and has had a ton of He's used Instagram advertising and other organic strategies to get some absolutely INSANE ROI on the app including a $50 promoted post that turned into a $58,000 sale!Checkout Raw Surfaces Business Information HERE:Website: https://www.rawsurfaces.com.auInstagram: https://www.instagram.com/raw_surfacesBecome a Media MavenIf you're tired of seeing your competition in places you would love to be mentioned or...Listen on: Apple Podcasts Spotify-----Derek VidellINSTAGRAM: @socialbamboo_FREE COURSE - How to Build and Monetize a Following in 90 Days or Less: https://www.socialbamboo.com/freecourseYOUTUBE - https://www.youtube.com/DerekVidellWEBSITE: https://www.socialba...

Advertising is an important part of marketing your law firm. Especially with the prevalence of Google Ads in this day and age, you must at least consider investing in ads. However, if you only have a certain amount of money budgeted for advertising, what is the best use of your funds? This is a question Mark and his team at GNGF get all the time. The typical answer is, “It depends on the firm.” However, one suggestion that gets brought up every time is local service ads. In this episode, we're doing a deep dive into local service ads. We'll discuss how to qualify for them and set them up as well as what you should be monitoring each month to maximize your ROI. Join us to learn it all and start spending your advertising dollars in the right place! Show Highlights: What local service ads are. The difference between traditional Google Ads and local service ads. Why local service ads are so beneficial for firms with smaller advertising budgets. How to set up your local service ad. How much these ads actually cost per lead. How local service ads are ranked and how to get your firm higher in the ranking. What you should be monitoring each month to maximize the ROI of your local service ads. Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot! Supporting Resources: nextlevel.legal ads.google.com/signup 4.gngf.com/nextlevel-LSA https://nextlevel.legal/episode/lfn006/ https://nextlevel.legal/episode/lfn016/ https://nextlevel.legal/episode/lfn015/ https://ads.google.com/localservices/signup https://google.com/business Action Steps: Do a few Google searches where you Google your practice area and geography area or even just “Practice Area Near Me” or “Divorce Attorney Near Me.” See if Local Service Ads are coming up in your market. On the desktop, there will typically be three ads showing a law firm partner's image, the number of reviews, and stars. If you hover over it, you will see that they are usually “Google Screened.” If so, you can likely have your firm there in that valuable ad space and only have to pay if someone calls the firm. Go through the process to be approved and verified for the Google Screened badge even if you decide to set a very low budget or immediately pause the ads after they start running.  Be sure your Google Business Profile and Reviews are in stellar shape. If you need a refresher, go back to episode 14 and episode 16 where we cover Google Business Profiles and Online Reviews. Make sure you have the processes in place to follow up with leads quickly. A 24/7 outsourced call service like Smith.ai or AbbyConnect could be a wise investment as the internet is a 24/7 world.  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Wondering if the Google Local Service ads at the top of the page actually work? Commonly called Google Guaranteed, these are the ads that you see at the very top of search results on the Google Search page with the green checkbox next to the company names. We unpack why you should be on the Google Local Service ads platform, how to get verified, and what to expect once you get there! If you want to grow your business, and get awesome branding with a Digital Billboard, you don't want to miss this!   Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/​

Rafi Arbel, President, Market JD (Chicago, IL)   Rafi Arbel is President at Market JD, an internet-based advertising that focuses its work on “increasing visibility” for small law firms specializing in personal injury and workers' compensation cases. With the kind of clientele the agency serves, the written content has to be extremely precise and accurate. That's why the firm currently employs 3 attorneys. Rafi is one of them.  The agency provides websites, search engine optimization, pay-per-click, reputation management, and content production. The work split is about 65% to 70% personal injury and 55% (overlapping) worker's compensation legal firms. Rafi says, “Everybody can build a website and everybody can claim they do SEO or pay-per-click well.” Because this work is so labor-intensive and the details are numerous and critical, Rafi believes that those “who do it well” are not only those with knowledge, but those who have built a process to ensure consistent, high-quality outcomes. People have to know what they are doing, set an end objective, figure out the tasks to get it done, assess and respond to feedback, and do it “consistently over and over again.  Because Rafi practiced law for 6 years, he has represented people. Following a passion for selling and “engaging people,” he worked for Thompson Reuters and spent a number of years selling for Findlaw and Westlaw. Then, he went back for his MBA and again, and decided to change course, this time to become an entrepreneur. With this varied background and because he has been promoting small law firms for over 20 years, he understands what lawyers do, “how they do it, and how to position them.”  In this interview, Rafi notes how SEO has changed over the years, that searching for broadhead terms, “Chicago injury lawyer” or “Nevada workers' compensation lawyer” renders a lot of paid ads at the top of the page so that even if a firm organically appears below that in the map section or even below that, the likelihood that SEO will produce much traffic is negligible. Or the firm's won't show well because Google's Local Service ads take up the top of the page, followed by Google Ads below that. A big portion of the top of the screen gets taken up by all those paid ads . . . especially on mobile. So, broadhead SEO is not of great benefit to lawyers. What does work are longtail searches. Rafi says the great race now is to “capture the longtail searches' to find “the corners that the big guys don't see.”  As an example, Rafi talks about a Nevada client . . . a personal injury lawyer who, unlike his big competitors, does not have$40,000 or $50,000 a month to spend on SEO. What the attorney does have is a lot of experience representing people who have suffered sepsis and whose doctors failed to treat it correctly. Medical malpractice? Not many Nevada lawyers work in that area. By building comprehensive content to cover sepsis and medical malpractice, Market JD is carving out a unique niche for the lawyer's business and building a moat around the lawyer's business as well. Few competitors in that specific area will be willing to invest the resources to match this project. Rafi says the best way to contact him is to call him at: 312.970.9353 or email him at rafi@marketjd.com. (Market JD like Juris Doctor) ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Rafi Arbel, President at Market JD based in Chicago, Illinois. Welcome to the podcast, Rafi. RAFI: Thank you, Rob. Nice to be here. ROB: Excellent to have you here. Why don't you start off by telling us a little bit about Market JD, and what is the company's superpower? What is your specialty? RAFI: Market JD is an internet-based advertising firm. We only work for small law firms. People think that we work for lawyers; it's much narrower than that. We really don't work for the big firms. They have their own marketing needs that are very different. We really focus on small law firms. We do everything that they need online to increase their visibility, which means we do websites, we do search engine optimization, pay-per-click, some reputation management, and of course, the content production. Your question was what is our superpower. What I have learned over the years is that everybody can build a website and everybody can claim they do SEO or pay-per-click well. What differentiates those who do it well from those who don't is not just knowledge, but process. Because each of these things is so labor-intensive, and because there are so many details that have to get done right, you have to build a process behind every one of them. The process should really dictate the outcome. If you are making sure all of your t's are crossed and i's are dotted, then you should get a consistent, high-quality product every time, assuming you know what you're doing. Over the years we've gotten feedback, like everybody else, of what works and what doesn't work, and where Google has rewarded us and where Google hasn't rewarded us. We've taken those lessons, and those have affected what we want in the sites and what we don't want, and how our sites need to be built and the content that we need to create. Then we convert those objectives into tangible tasks that can be assigned to every person in the process. So, our superpower is our ability to take an end objective, figure out how to get it done, and then do it consistently over and over again. ROB: Got it. You mentioned smaller law firms. Are there any particular practice areas or geographies that you focus on? Are there any that you do not do from a practice area or geographic area? RAFI: Historically, we've focused primarily on workers' compensation and personal injury law firms. I'd say 65% to 70% is personal injury, and probably overlapping, I'd say 55% workers' comp, because some firms do both. But we have criminal law firms, divorce law firms, business law firms. Really, generally speaking, it's a business-to-consumer law firm – those people who don't just have a few big business clients that they get all their recurring work from. These are people that help the individual consumer, that constantly need a new flow of cases coming in. Those are the people that need us most. It's not that we can't help those that just need a law firm brochure, but what we're really good at is improving somebody's visibility, not just creating a brochure. We might be overkill if all you want is something that validates your existence. ROB: As a consumer, when you mention some of those practice areas, it certainly rings to me – my perception would be that that's largely a reflection of the marketing budget of the different types of law firms. In other words, I certainly see a lot more personal injury and workers' comp advertising than I see let's say business law. Is that some of the alignment between your focus and the market? RAFI: Absolutely. Although I do find it a little – I don't understand why some of the other practice areas don't spend more. Yes, it is true that the potential payout for a personal injury lawyer is much greater. But what I will say is that I think the estate planners and a lot of the transactional attorneys that have the potential – or even maybe especially the civil litigation lawyers, they have potential to make a huge amount of money from a civil litigation case. If they're representing the manufacturer that bet the business on litigation, the attorney's fees can easily be in the hundreds of thousands of dollars. So why those attorneys don't want to spend a few grand a month to promote themselves is beyond me. But that's beyond probably the scope of this conversation. At the end of the day, it's really the personal injury lawyers who are spending and who are programmed and understand the need to spend to bring in a constant flow of high value cases. ROB: As someone representing smaller firms in this space, how do you think about tactically going to war and finding the client for some of these firms? I don't even know, and you might know, what the national advertising budget is for some of the national firms, but it's got to be quite something to go up against. How do you think about giving your client the edge and the best bang for their buck on somebody who can spend almost unlimited amounts of money on out-of-home advertising, on SEO, on pay-per-click, on all of your keywords? RAFI: That's a really good question. We get this from time to time from personal injury or workers' compensation lawyers who say just that. They say, “Look, in my marketplace there are four big competitors and they're spending enormous money. They've got a 10-year lead on me. There's no way I can compete, is there?” The truth is, they can compete. But we have to be careful in what we promote. Oftentimes when you start to dig a little deeper into their practice areas, you find that not all personal injury lawyers and not all workers' compensation lawyers focus on the same things. For example, I have a client in Reno who has never really done any significant online advertising. He doesn't have much of a presence now, and he doesn't have an enormous budget to compete against the huge Nevada advertisers. And there are certainly people paying $40,000 or $50,000 a month on SEO. So, he asked me what we can do, and we had a conversation about the nature of his practice. It turns out that in Nevada, not many lawyers want medical malpractice cases. It turns out also that this particular lawyer had a lot of experience representing people who came down with sepsis where the doctors didn't treat it correctly. That's a very niche field. This is something he was very good at, had a lot of experience in, and very few people did, and cases that he wanted to attract. So, we decided to build out, and we're in the process of finishing, a lot of content around sepsis and medical malpractice. And even if others come in to compete, they're certainly not going to invest the same resources into that field as he will. We've already started to see some success with that, and leads are starting to come in the door. It's that sort of focus on the client, the real micro focus on what they're doing on a day-to-day basis. You have to understand their practice. I'm also a licensed lawyer in the state of Illinois, so I understand their practice in ways that somebody who's not a lawyer may not understand. ROB: That experience you have as a lawyer, your licensing as a lawyer, is that what has kept your focus on law? Have you ever been tempted to – there's other local advertisers, whether it's air conditioning, basements, plumbers, etc., who have I think similar battles. What has kept you in the legal lane? RAFI: That's a really good question. The truth is that I don't bring a distinct competitive advantage outside of the law. If I were to go sell to a plastic surgeon – and they certainly have a lot of money to spend on their advertising – or sell to HVAC guys or plumbers or any of them, I don't bring with me any inherent competitive advantages that my clients don't have. Obviously, I know the technical end of it, and we have the coders and the designers and everything else, but so does everybody else. Only in the law do I really bring something that few other people, few other agencies have, and that's an intimate knowledge of what they do, because I've been doing it for 20+ years. Because I'm a lawyer and I've represented people, I really understand what they do, how they do it, and how to position them. So yes, while it is tempting, and maybe I could make more money if I did websites for people other than lawyers, it's just not my comfort zone. I really understand the law so well that it doesn't make sense to do much else. ROB: Rafi, to understand a little bit – it's not entirely a typical path. Most people don't go to law school to start a digital agency. What is the origin story of Market JD? What took you out of the day to day practice of law? What made you want to learn and build a team around you that understands things like SEO and SEM and everything else you have to do to make things work? RAFI: That's a really interesting question. I didn't go directly from the practice of law into running an agency. I practiced law for about six years, and then I had a real desire to sell. I've always loved working with people, and I just love the selling process and I love engaging people. So, I took a job with Thompson Reuters and I sold for FindLaw and Westlaw for a number of years. Then I decided to go back and get my MBA, and then when I got my MBA, I decided I wanted to be an entrepreneur, and it was at that time that I started Market JD. We do largely the same things that my former employer does, FindLaw. We do the same sort of things that they do; we just like to think we do it better. ROB: Got it. So somewhere along the way, between some growing coincidence, between having practiced yourself, between competing in the market, you saw a set of ingredients, you made a little bit of a bet on yourself – and then who were your next coupe of hires? Who are the first couple of people that an attorney goes out and hires to build a firm like this? RAFI: I think if I could do it over again, the one thing that I would do differently is I would've hired more people quicker. I was a little too conservative in who I hired in the initial years, and potentially didn't grow as fast as I could've if I had hired more staff. I think I wasn't as confident as I am now in my ability to succeed. I was always worried that I would run out of money, and it never happened. I had more clients than I had necessarily people to do the work. So, I certainly would've hired people quicker. I think what happened was it was a lot of on-the-job training. I hired people as I saw the need. I knew I couldn't design, and I knew nothing about design, and I knew nothing about coding. So I surrounded myself with the best people I can and the people I need to get the job done. It was need-based hiring.  ROB: Got it. That certainly becomes an interesting path. In terms of running out of money, I have done that; I don't recommend it. It's not the most fun. We did make all the money back and then some, so it's okay. When you look at yourself now – you said you've learned a little bit about hiring more. Obviously, you can't hire unlimited, so how do you think about, now, with experience in mind, when is the right time to hire? RAFI: I think that story has changed as the labor market has changed. At this point, where I find great talent in an area that I know I'm going to need, I hire for that even if I don't necessarily have enough work to fill that person's plate. It just so happens that when you hire great people, you find work to give them, and it's often profitable work because when they're good, it enhances your service and you tend to sell more of the things that you can do better. I think the question you asked me was, how do I know who to hire. I'm always looking. We recently hired a Head of SEO. I wasn't initially planning on hiring her, but I did find an article that she had written, and I thought it was so well done and it was so technically complete that I reached out to her and I asked her if she'd be willing to do some consulting. One thing led to another, and she's now our Head of SEO. So, it's more about availability than it is about necessarily our needs. It's becoming very hard to find the right people, and I know I'm not the only employer to say that. ROB: For sure. It's hard to find the right people. It's hard to find sometimes the sorts of versatile people who can and will wear multiple hats. I think that's interesting; you've probably had some choices as you've grown. SEO probably has not been a choice. You've probably had to do that for a very long time. How have you considered, though, which service areas you should engage in? Are there some that you haven't? Are you in television? Are you in out-of-home? How deep do you go in social? How do you think about those kinds of decisions? RAFI: The traditional media is not something I had experience in or knowledge in. I've thought many times about doing it, because oftentimes the people who sell traditional media add digital services to their menu of choices. So I've often thought of adding traditional media to my set of choices, but I haven't, largely because it's out of my comfort zone. I would have to bring in people, and I would be doing it just for the sake of growing. I have enough troubles in my life without taking on something that I don't know particularly well, so I've chosen just to be a digital agency and do that better than my competitors. And I think it's that laser focus and doing one thing well that's been a great recipe for us. It's worked for us. ROB: Sure. There's a certain discipline to knowing what segment you play in. I'm sure many firms have started in the legal world, and many of them really have that appetite to go as far upmarket as they can, as fast as possible. They want to buy the side of every bus, the front of every billboard, all of those things. How do you think about what firm size is too big for Market JD right now? How do you think about that decision? RAFI: When it comes to digital advertising, I don't think there is a firm that's too big for us in our space. It's when they have needs beyond that. Now, certainly we have partners we can bring in, but I don't pretend to claim that they're part of the Market JD business. They're just our partners if they need them. But when it comes to digital advertising, this is what we do best. If the largest PI firm in America came to us, I don't see any reason why we couldn't help them with their needs. We represent people, or we do the digital advertising for solo practitioners, and we do it for 75-people personal injury firms, and everything in between. ROB: That's certainly a range. Once you have 75 attorneys, I don't want to pay those bills, I know that. That's a sizable firm there. You mentioned a little bit about perhaps a desire to have hired a little quicker. As you think about other lessons you may have learned while building the firm, what might something else be that you wish you'd done differently if you could rewind the clock a little bit? RAFI: Yeah, definitely hiring quicker. Most certainly it would be also doing more internet marketing for Market JD. It was always ironic, I thought, that I'm selling lawyers internet marketing, but I'm not promoting my own wares on the internet. We ignored it because I had such a nice base of connections from my years working as a lawyer and my years selling as a salesman at Thompson Reuters. I had such a great base of people to call on that I really didn't need to do a lot of internet advertising. In hindsight, I think that was a mistake. I probably would've more aggressively done it, and that's what we're just beginning to do now. But you know what? In some regards, I always thought it was better to have fewer clients and do a better job for fewer clients than it is to grow as fast as I can and see the quality diminish. I've seen too many of my competitors with fantastic salesforces, far better than anything I have, that win the business but don't have the resources to put into each client, and the mistakes that they made were just embarrassing. I never wanted to be that guy, so I never wanted to grow any faster than I had the capacity to do a great job for them. ROB: Your team is so focused. When you're out there marketing for these firms, you know who their ideal customer is; you're thinking about how to reach them, and to a certain extent, it sounds like you're intuitively selling to people you know, to people you know that you know, some referrals. What did it look like? Did you all actually sit down and formulate a picture of your customer and their journey separate from their customers and their journey? Or how did you get clarity on the target you are marketing to as a firm, how you reach them, and how you separate that from the everyday of working with all these other firms, knowing you're trying to reach an individual consumer? RAFI: I think for every small business, to a large extent the direction of the business is set by the needs of the clients. So, if you listen to what the clients say and you really don't just hear the words, but take it to heart, then their needs will dictate the services that you provide. We don't just sell technical expertise or a set of tools or any particular solution. What we're really trying to communicate to the lawyers we sell to is, tell us what your issues are, tell us what your end objectives are, and then let us work backwards and figure out the best way to address those and achieve those ends. I think if you listen to the client, they'll help you. They'll direct the solution because your solution will be based on their needs and their objectives. ROB: Rafi, now that you're at the level you're at, now that you're looking ahead a little bit, what's coming up for Market JD and the type of work that you do that's exciting? What's the next frontier, maybe the next place you think you might hire for that you don't know yet you're going to hire for? RAFI: I think we're just in the initial stages of really expanding and taking what we do best, but doing it in a bigger way, hiring many more SEO content writers who can really focus in on longtail search. What's happening in SEO is that when you run a search for the broadhead terms – “Chicago injury lawyer” or “Nevada workers' compensation lawyer” – the search results are so dominated by paid ads at the top that even if you appear organically in the map section or beneath that, the probability of you getting much traffic or cases from appearing well there isn't too great because you've got Google Local Service ads at the top and then you have Google Ads below it. It really takes up a significant portion of the top of the screen, especially on mobile. The SEO isn't going to be of great benefit to the lawyers. But those same ads don't always appear on the longtail searches, and there are so many of those longtail searches. So the great race right now – it's no secret, but the great race is to capture the longtail searches, and the better we are at that, the better off our clients are going to be in the end, the more benefit we're going to bring them. That's the race these days, the longtail searches. ROB: That would seem to also align with maybe the capacity of the big firms that target those searches as well. There's some stuff that's longtail, they're not going to have keywords targeted against it, they're not going to be SEOing for it either. But you mentioned some of those niches that are special to the firm, that is an individual strength, particular types of cases, that then become the opportunity. RAFI: That's exactly right. The corners that the big guys don't see. ROB: Are you the only attorney in the firm at this point? RAFI: No. Actually, there are – let me see, three of us that I can think of right away. I've got to think through it, but we have at least three attorneys here, and two of them are editors. We're very careful about what we write about on the law. We don't ever want to misrepresent or get something wrong on the law, so I thought it would be a great idea to hire lawyers as editors. So two of my editors are in fact lawyers. ROB: Certainly, you get into some of these compliance areas, it certainly makes sense to have some expertise there. I think we've heard this a few times on the podcast – when it comes around the medical space, there's a similar level of depth, attention, compliance, and danger that leads to specialization and helps keep any little upstart two-person shop in town from coming after you too hard. RAFI: That's right. Really, for me, if I was just a general web shop, I could practice law and do better financially than I could if I were just selling to the local businesses. But it's really the deep specialty that we have that allows us to serve the personal injury and workers' comp lawyers in ways others can't. ROB: Very interesting. We've been hiring in a bunch of states; I've learned a lot about workers' comp that I didn't want to know, but you might know better than that. [laughs] We use a PEO; we had the privilege of buying our own policy from the state of Ohio because they don't like the PEO's policy. Something new in every state. That's you and your clients to figure out for the most part, I think. Unless there's any other states you know we should really put our heads on the swivel for, because I'd be curious. RAFI: This is for your own company? ROB: Yeah. Are there any other states with really weird workers' comp regimes? Because Ohio seems unique in its specialness. RAFI: [laughs] Most states have their own peculiarities, and it's often changing, so I can't claim I know every state's. But yes, it's definitely an area where there are differences between the states. ROB: Fascinating. A very interesting area, and it keeps some lawyers employed, for sure. Rafi, when people want to find you and find out more about Market JD, where should they go to find and connect with you? RAFI: The easiest way is pick up the phone and call me, (312) 970-9353, or they can email me at rafi@marketjd.com. That's Market JD like Juris Doctor. ROB: Excellent. Good to have that. I encourage folks to find and connect with Rafi if you need some of their help. Other than that, Rafi, thank you so much for joining the podcast, for sharing your journey. We're very grateful. Thank you. RAFI: Rob, thanks for having me. I appreciate being on. ROB: Excellent. Be well. RAFI: You too. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Today we're talking about some mechanics of small business ownership- specifically how to market your local service-based small business like a pro. We're going to tackle this in a few categories: Top Priorities Checklist for local service-based businessesOnline Marketing Everything GoogleSocial Media Marketing And a crash course in Search Engine Optimization, or SEO In future episodes, we'll dive into specifics on these topics, but today is a broad overview for local service-based small business owners. Click for show notes.