Naked Copy Podcast

2020 has been a painful year. So to make things LESS painful for you - on the content creation side - I'm creating a series of 3 shameless content cheat episodes.  Cheat #3 is all about how I use swipe files as the foundation of any content ideation strategy.   Hot Tip: I dive into the most common swipe file failure content creators make and how to avoid it.  Don't forget, if you want to grow your organic leads 1,000++% this year, check out my signature blog content service at:

2020 has been a painful year. So to make things LESS painful for you - on the content creation side - I'm creating a series of 3 shameless content cheat episodes.  Cheat #2 is all about how I use social media monitoring whenever I run out of topic ideas of my own. This is one of my favourite ways to leverage social media engagement in your content strategy.  Hot Tip: If you don't have your community actively commenting and engaging with you on social, I give you a workaround in this episode. Don't forget, if you want to grow your organic leads 1,000++% this year, check out my signature blog content service at:

2020 has been a painful year. So to make things LESS painful for you - on the content creation side - I'm creating a series of 3 shameless content cheat episodes.  These 3 quickies will have you getting high-quality content or copy out fast. Cheat #1 is all about how I use Amazon reviews to jumpstart the USP (unique-selling-point) selection process. Because trust me - you don't want to get mired in that which-USP-do-I-choose quagmire. And don't forget, if you want to grow your organic leads 1,000++% this year, check out my signature blog content service at:

You've probably heard of Simon Sinek's famous Golden Circle model of influence. The most influential companies start with WHY first - as in why they even exist. I found several parallels in this model when it comes to creating content that actually moves readers to take action. Thing is... most companies aren't even aware they are losing sight of their "Why" in their content. Bottom line - you need to know your big "WHY", and make it a helluva strong one if you are to show up consistently in your content in 2021. To grow your organic leads 2x next quarter (or 1,000++% next year) check out my signature blog content service at:

As a content writer and strategist who has grown organic traffic 3x in a year, I know how powerful a blog can be in getting noticed on Google. So it frustrates me when I still see young and great businesses leaving money on the table by opting not to start up a blog on their website. I know their reasoning runs along the same tired lines of, "Blogging died 10 years ago; nobody has time to read a blog these days ; everyone is on IG." The reality is, blogging NEVER DIED. In fact, publishing content consistently on your blog or podcast shownotes, is the number 1 low-hanging fruit many young companies willfully ignore in their organic growth strategy.  Why? Because it's too much grunt work.   To grow your organic leads 2x next quarter (or 1,000++% next year) check out my signature blog content service at:

This episode is my own personal lookback at 2020 - what I've achieved for a client, and how humbled I am by the power of having simple, content disciplines - and a client that trusts me with their content. To grow your organic leads 2x next quarter (or 1,000++% next year) check out my signature blog content service at:

Blog content - especially case studies and success stories - can dramatically increase your closing-rates in your sales teams. This is especially true if you're selling more complex products and services like in B2B, or more high-ticket products that have a longer sales cycle. Tune in to find out how blog content can make your sales machine 2x more efficient this quarter! To grow your organic leads 2x next quarter, check out my signature blog content service at:

"I can write and format and publish my corporate blog all by myself because that's what I've been doing till now." Sounds familiar? If this sounds like you, you're definitely not growing your business as much as you could if you just outsource your content marketing. Bottom line, you can't do it all by yourself - not if you want serious organic lead growth. To double your organic leads from content next quarter, check out my signature blog content service:

Every marketing manager at some point assumes that publishing a blog post is a simple matter of copy-pasting content from your Google doc into WordPress. The reality is, there's a lot of strategy and effort that goes into FORMATTING your blog post. But the results are more than worth it when you do it right. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

High-ticket clients behave and buy differently. With organic blog post content, you'll create a noticeably more efficient marketing machine that captures more leads for your business over time.  Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

  Newsflash: Your content discipline is possibly even more important than figuring out the best content strategy for your business! Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

Content strategy mismatch is the number one mistake I see businesses make when hiring a content or SEO consultant. Learn how to avoid this costly mistake in this episode.  Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.  

If you really want to 2x - or more - your organic traffic and leads next quarter, you need to stop asking content writers for rate-per-word and start shifting your mindset.  Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.  

Here's exactly how I switch up bland headline copy on Venngage's homepage using nothing but a few testimonials. And I do it all in under 10 minutes. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

There are good sales pitches that make you want to pull your wallet out way before they end. And there are pitches that'll make any human run away screaming. If you want your clients to keep listening, and actually buy... Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

Many brands hate on the setup in their content marketing and copy because they think high-intention customers are already hypertargeted with ads. The truth is that YOUR SETUP IS CRITICAL if you want to stand out in a crowded market! Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

It's the surest way to rev up interest in a bored audience. I'm talking about adjacent content here. If you want to know how to mix things up in your content strategy or content marketing to KEEP THINGS FRESH with your audience, then keep listening. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

Data-driven marketing is so misunderstood, it often turns into blatant cherry picking in content marketing. If you want to avoid this, you need to... START LEANING INTO YOUR HUNCHES. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

People forget information. But they'll NEVER FORGET emotion. If you're still shying away from using emotion in your content marketing or copywriting, you're missing out big time. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

If you want to connect with humans, you've got to show-up naked in your marketing, not some boiled-down, "brand-guide approved" version of you that inspires a snooze-fest. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

Addicted to selling right away? You're probably selling your business away. If you're selling from the get go, you're in effect saying… You don't give a shit about the top and middle of your funnel. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

I've seen marketers fall into these four completely avoidable traps way too many times. In this episode of the Naked Copy Podcast, you'll find out how you can avoid them (if you want to market more like a human and less like a brand, that is). Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

If you're scared of giving away too much visibility to competitors in your marketing, STOP, because you only have two choices: BARE IT ALL with your competitors and mention them transparently OR...GIVE UP and let Google reviews dictate everything. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.