Podcasts about sales pitch

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.   In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell.  Key Mistakes:  Mistake #1: Treating positioning as marketing-only  Mistake #2: Assuming sales will “get it” if you hand them positioning docs  Mistake #3: Building sales pitches without a clear, compelling structure In this episode: Why positioning is the starting point for every winning pitch  How marketing can frame the problem so sales doesn't chase the wrong story  Why leading with your company history stalls momentum  What smart pitch sequencing sounds like in action

Krithika Shankarraman was the first marketing hire at OpenAI and Stripe and led marketing at Retool. At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. She currently serves as Entrepreneur in Residence at Thrive Capital, where she helps portfolio companies on all things marketing.What you will learn:1. Why do most marketing playbooks often fail, and what's a better way?2. Which marketing lever should I pull first?3. Why is trying to be better than competitors usually a losing strategy?4. How do I craft positioning that actually converts?5. What makes messaging stick with developers, enterprises, and consumers?6. What pricing experiments actually move revenue?7. What is working at OpenAI really like?8. Why does consistency and quality matter more than speed?—Brought to you by:Eppo — Run reliable, impactful experimentsAirtable ProductCentral—Launch to new heights with a unified system for product developmentLinkedIn Ads—Reach professionals and drive results for your business—Where to find Krithika Shankarraman:• X: https://x.com/krithix• LinkedIn: https://www.linkedin.com/in/krithix/• Website: https://krithix.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Krithika(04:22) Early marketing lessons from OpenAI(11:17) Diagnosing marketing needs(15:06) The DATE framework and why being cheaper is a race to the bottom(17:11) Marketing strategies at Retool(22:29) Insights from marketing at Stripe(32:33) The importance of consistent marketing communication(39:55) Criteria for hiring a marketing expert(41:43) “Capital M” vs. “lowercase m” marketing(43:05) ChatGPT vs. Claude: market dominance(45:31) The future of AI and its societal impact(47:09) Work-life balance(48:41) Transitioning to Thrive(52:35) Career advice for marketers(55:00) The importance of taste and creativity in the AI era(01:00:04) AI product pricing(01:03:21) AI tools in marketing(01:05:17) Failure corner(01:08:46) Lightning round and final thoughts—Referenced:• OpenAI: https://openai.com/• Stripe: https://stripe.com/• Retool: https://retool.com/• Dropbox: https://www.dropbox.com/• Sam Altman talks about his business model: https://www.youtube.com/watch?v=pLnyjxgFxew• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• Netflix: https://www.netflix.com/• Stripe Connect: https://stripe.com/connect• John Collison on X: https://x.com/collision• Patrick Collison on X: https://x.com/patrickc• Cristina Cordova on LinkedIn: https://www.linkedin.com/in/cristinajcordova/• Hackpad: https://en.wikipedia.org/wiki/Hackpad• Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy): https://www.lennysnewsletter.com/p/building-wiz-raaz-herzberg• Wiz: https://www.wiz.io/• Thrive Capital: https://thrivecap.com/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Claude: https://claude.ai/new• ChatGPT: https://chatgpt.com/• Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe): https://www.lennysnewsletter.com/p/lessons-from-scaling-stripe-tactics• Databricks: https://www.databricks.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• April Dunford on product positioning, segmentation, and optimizing your sales process: https://www.lennysnewsletter.com/p/april-dunford-on-product-positioning• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Severance on AppleTV+: https://tv.apple.com/us/show/severance/• Granola: https://www.granola.ai/• Some people think AI writing has a tell—the em dash. Writers disagree: https://www.washingtonpost.com/technology/2025/04/09/ai-em-dash-writing-punctuation-chatgpt/—Recommended books:• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• Circe: https://www.amazon.com/Circe-Madeline-Miller/dp/0316556327/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

In this week's episode of Retire in Texas, Darryl Lyons, CEO and Co-Founder of PAX Financial Group, breaks down one of the most overlooked but critical elements of financial planning: the discovery meeting. Whether you're already a client or just starting to explore a relationship with an advisor, understanding how PAX approaches discovery reveals a lot about what it means to truly serve clients with clarity, care, and purpose. Darryl shares a behind-the-scenes look at how PAX advisors engage with new clients - not with sales pitches or pressure, but with thoughtful questions and deep listening. Through personal stories, lessons from past client experiences, and insights drawn from behavioral finance, this episode offers a valuable window into how the right discovery process sets the foundation for long-term success. Key highlights of the episode include: What a discovery meeting is really about - and how it differs from old-school sales tactics. Why the first question a good advisor asks isn't “What do you have?” but “What do you want?” How behavioral finance tools like “Money Mind” and “Honest Conversations” help uncover what truly matters. The importance of including both spouses - and why trust, relief, and clarity are the true deliverables. How today's advisors are thinking partners - not brokers, not salespeople - and why that distinction matters. Whether you're looking to revisit your own financial goals or want to understand how PAX serves the people you refer, this episode reframes financial planning not as a product, but as a partnership rooted in values and vision. For more insights or to connect with a PAX Financial Group advisor, visit www.PAXFinancialGroup.com. Like what you heard? Share this episode with a friend!

3 big ideas discussed in this episode: BIG IDEA #1: You're Talking Too Much, Not Listening Enough. How active listening uncovers pain points and builds trust. BIG IDEA #2: Your Value Proposition Isn't Clear. Simplifying your message so prospects immediately understand the benefit. BIG IDEA #3: You're Selling, Not Solving. Shifting from a pushy pitch to a consultative approach that resonates. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

Just because we don't have merch right now, doesn't mean we still can't try to sell you stuff! DOOM: The Dark Ages, coming May 15th. Pre-Order at: beth.games/3WDZI4V This episode is brought to you by Degree Deodorant. Grab the original Cool Rush at Walmart or Target today. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Sales Maven Show, host Nikki Rausch shares powerful conversation tips to help you handle pricing discussions with confidence—especially during promotional periods. Nikki walks you through how to manage expectations when a sale is around the corner, what to say if a recent buyer questions promotional pricing, and how to use honesty and transparency to build long-term trust. You'll learn specific language to use during discovery calls, how to maintain a healthy balance of power in your sales conversations, and when to be flexible to close the deal without losing credibility. Nikki also shares personal stories and practical advice to help you navigate tricky conversations with grace and professionalism. Whether you're running a promotion now or planning one soon, these insights will give you the tools to stay confident, clear, and in control. Timestamps: 00:43 – Welcome to the Sales Maven Show 01:25 – Handling Pricing Conversations During Promotions 02:06 – Preparing for Client Questions 04:01 – Using Transparency to Build Trust 05:06 – Creating Urgency and Flexibility 12:57 – Balancing Power in Sales Conversations 13:38 – Final Thoughts and Encouragement Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion

April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park

In today's episode, we're diving deep into the psychology behind what agents often call a “sales pitch.”

This is how to create a 1-to-many style sales pitch for your MLM...

Too many SaaS founders and GMT leaders confuse positioning with messaging—and it's holding back their growth. If you've ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you.Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can't work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth efforts.If your SaaS messaging feels scattered or ineffective, your positioning might be the real problem. Listen in to learn how to fix it.Positioning ≠ Messaging – Positioning defines who you compete against, what makes you different, and why customers choose you. Messaging is how you communicate that in different contexts.Why SaaS Teams Get This Wrong – Many founders try to “fix” messaging when the real issue is unclear positioning.The Problem with Guessing – How teams waste time on tactics instead of using customer insights to drive strategy.Why a Messaging Document is Non-Negotiable – April shares why teams without one end up in a game of "broken telephone."The PLG vs. Sales-Led Divide – Gia explains why positioning is different for self-serve SaaS vs. sales-led B2B and how each model should approach it.Why Homepage Teardowns Are Mostly BS – And what actually makes a homepage (or any messaging) effective.00:03:10 – Why Founders Confuse Positioning & Messaging (And Why It's a Problem)00:06:45 – The Core Components of Strong Positioning00:12:00 – The Messaging Mistake That Creates Internal Chaos00:24:30 – How PLG & Sales-Led SaaS Should Approach Positioning Differently00:30:00 – The Problem with Homepage Teardowns & Why Context Matters00:43:20 – How to Stop Guessing & Get Positioning RightApril's books: Obviously Awesome (on positioning) & Sales Pitch (on sales narratives)April's podcast: The Positioning Show with April DunfordForget The Funnel: Book & Consulting – Helping PLG SaaS teams build growth strategies based on customer insights, not guesswork. Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Check out the Forget the Funnel website: https://forgetthefunnel.com/

Welcome to Elite Expert Insider, where we offer game-changing strategies for entrepreneurs, solopreneurs, and small business owners! In this episode, host Jenn Foster sits down with Pia Silva, an accomplished author, podcast host, and branding expert, to reveal powerful business growth tactics.

No one in the industry is talking about this, so when you follow these steps to infuse the psychology of sales into your offer and start closing sales calls like crazy, just remember you heard it here first.In today's episode, I explain why your offer is the number one driver of sales in your business. If you aren't thinking about your sales pitch until you are talking to your client on a sales call, it's too late. Your only job as a coach is to help your people believe enough to get them in motion. If they aren't moving, they aren't getting results, and you aren't making money in your business. The traditional strategy is to get certified, start marketing, build followers, and only then do you start selling. But all of those steps focus on you building a facade of authority, leaving your client's brain out of the equation.When you build your offer based on your client's psychology, it will be irresistible. You have to understand exactly who your client is, get inside their head, and use that knowledge to develop a high-converting offer.  It's not your sales pitch, social media, or marketing that is going to increase your sales. The key is your offer. Your offer is what is going to get clients to say yes. Your offer comes before any sales or marketing efforts. Get your clients into action by learning how to infuse the psychology of sales into your offer to hit your six-figure sales goal. Let's Connect: On Instagram On Facebook On LinkedIn On TikTok On my website

Episode 130: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptIn this episode, Shelley Tilbrook teaches us her 7 part formula for constructing a powerful, persuasive sales pitch for you offer so you can land more paying customers and clients with fewer objections.About Shelley Tilbrook: Shelley Tilbrook is the visionary founder of Fruitful Group, established in 2009, bringing over 20 years of marketing expertise across a broad spectrum of industries, including sports, FMCG, events, entertainment, tourism, professional services, and luxury goods.Driven by a passion for technology, storytelling, and creating positive change, Shelley has built a reputation for delivering impactful strategies, cultivating engaged communities, and achieving sustainable results for her clients.As the host of the Fruitful Entrepreneurs Podcast, Shelley shines a spotlight on women in leadership, celebrating female founders who are driving meaningful change. Her unwavering commitment to uplifting women aligns with her mission to inspire, support, and empower the next generation of purpose-driven entrepreneurs.Download Shelley's “5X Growth Guide” here: https://www.fruitfulgroup.online/request-5x-growth-guideConnect with Shelley: https://www.fruitfulgroup.online/ https://www.instagram.com/fruitful.entrepreneurs/ https://www.facebook.com/groups/fruitfulentrepreneursGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Welcome back to the Crushing It In Construction Podcast.It's time to learn from a Managing Director with some stories to tell about growing a company from the ground up. This week's guest is Garreth Higgins, from Offaly Civil in Queensland.Recounting his route into the industry, he shares how a few too many beers one night led to landing Offaly's first contract the next day, how he incorporated the business on a laptop and how the business has grown from strength to strength.Garreth also talks candidly about a cashflow situation that could have spelled the end for the company. But they're still here - and all the stronger for it. This is a great episode to uncover some tips for staying on top of cashflow, planning ahead, and keeping the business growing.CONTACT DETAILSGarreth HigginsLinkedIn: https://au.linkedin.com/in/garreth-higgins-38235a50 Website: https://offalycivil.com/ Jordan SkinnerLinkedIn: https://www.linkedin.com/in/jordan-skinner-685439178/Website: https://moonshotmedia.com.au/Are you as influential in the construction industry as you think? Take the quiz to find out:http://www.constructingaleader.com/quiz

Our Parsha contains the most significant event in all of human history: the Revelation at Sinai. An entire nation comprised of millions of people heard the Almighty directly. The nation heard the Ten Commandments and lived to tell the tale. This momentous event kick started our nation: thenceforth, we are bound by the laws of […]

Mayor of San Francisco, Daniel Lurie joined Murph & Markus this morning to share his sales pitch to free agents to come play in the Bay Area and to discuss the buzz around the 2025 NBA All-Star Weekend.See omnystudio.com/listener for privacy information.

Our Parsha contains the most significant event in all of human history: the Revelation at Sinai. An entire nation comprised of millions of people heard the Almighty directly. The nation heard the Ten Commandments and lived to tell the tale. This momentous event kick started our nation: thenceforth, we are bound by the laws of the Torah. The Almighty will do His part too: He will treasure us and cherish us. Prior to the Revelation, the Nation is pitched on the terms of this Covenant. By analyzing the sales pitch we discover the power and potency of Torah.– – – – – – – – – – – – – – – – – – – – – –DONATE to TORCH: Please consider supporting the podcasts by making a donation to help fund our Jewish outreach and educational efforts at https://www.torchweb.org/support.php. Thank you!– – – – – – – – – – – – – – – – – – – – – –Email me with questions, comments, and feedback: rabbiwolbe@gmail.com– – – – – – – – – – – – – – – – – – – – – –SUBSCRIBE to my Newsletterrabbiwolbe.com/newsletter– – – – – – – – – – – – – – – – – – – – – –SUBSCRIBE to Rabbi Yaakov Wolbe's PodcastsThe Parsha PodcastThe Jewish History PodcastThe Mitzvah Podcast This Jewish LifeThe Ethics PodcastTORAH 101 ★ Support this podcast ★

Mayor of San Francisco, Daniel Lurie joined Murph & Markus this morning to share his sales pitch to free agents to come play in the Bay Area and to discuss the buzz around the 2025 NBA All-Star Weekend.See omnystudio.com/listener for privacy information.

In this episode of Tech Sales Insights, Randy Seidl is joined by Richard Hegberg, a notable figure in the semiconductor and entrepreneurial startup space, currently CEO of Aspinity. The main topic discussed is the biggest issue for startup companies, which is the go-to-market strategy. Richard shares his extensive career journey from starting at Motorola to leading various successful exits. Emphasizing the importance of early wins, he touches on the key considerations for product-market fit, the value of CEO-led sales in early stages, and strategic customer profiling. Richard also delves into effective lead generation tactics, the role of partnerships, and the significance of having a strong sales training program. The conversation offers rich insights on scaling startups, balancing compensation structures, and the essentials of building value-driven customer relationships.KEY TAKEAWAYSRick Hegberg is a renowned figure in the semiconductor industry and an entrepreneurial leader involved in multiple startups and boards, currently the chairman of Aspinity.Significant career highlights include leadership roles at Motorola, VLSI Technology, Lucent Microelectronics, ATI Technologies, and involvement in critical acquisitions like AMD's buyout of ATI and subsequent integration.Effective go-to-market strategy is the biggest issue for startup companies, emphasizing the importance of generating sustainable revenue quickly.Early stage companies should focus on establishing a clear customer value proposition and securing initial wins that are strategic and sticky, even if they are not massive in size.The importance of CEO-led sales efforts, building a strong sales organization through a combination of trusted hires and young talent, and robust partnerships for scaling.Engaging in meaningful customer interactions and ensuring all team members, including non-sales roles, are well-prepared to contribute to the sales process.Early lead generation often relies on effective use of platforms like LinkedIn Navigator, content marketing, and leveraging partner ecosystems.QUOTES"You can have the best technology in the world, but if you don't have revenue coming in, it just doesn't matter."“Product market fit is critical. If the value proposition isn't clear and easily understood, scaling becomes very difficult.”"In early-stage companies, eliminating the nonsense and having an all-hands-on-deck mentality is crucial.""I don't spend time on titles or hierarchies; whatever it takes to get a deal done, everyone must be willing to do it.""Achieving minimal viable product (MVP) quickly is crucial; perfecting a product can take too long and consume too many resources.""First engagements must be strategic and built to be long-lasting; the expense of acquiring early customers must be justified by long-term value.""Finding the right partners for a mutual go-to-market strategy is essential for early-stage companies to scale effectively and economically."Find out more about Richard Hegberg through the link/s below:https://www.linkedin.com/in/richard-hegberg-ba627a63/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

How do you position your B2B SaaS for explosive growth? In this exciting episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with April Dunford, the founder of Ambient Strategy and a leading expert in brand positioning. April shares valuable insights on why positioning is crucial for success in the B2B SaaS world. Positioning is often confused with branding and messaging, but it's far more important and foundational. It's about clearly defining why your product is the best at delivering value to a specific group of customers. Positioning helps you understand your competitors, highlight your unique features, and make it clear why your solution stands out in the market. Tune in to learn how effective positioning can drive massive growth for your SaaS business. Key Timecodes (0:00) - Introduction: Understanding Competition and Positioning (0:58) - Guest Introduction: Featuring April Dunford (1:42) - Defining Positioning vs. Messaging and Branding (3:18) - Importance of Clear Positioning (4:18) - Positioning as a Foundation for Marketing and Sales (6:01) - Differentiating Positioning from Branding (6:59) - Positioning in Practice: Impact and Implementation (9:23) - Common Mistakes in SaaS Positioning (12:34) - Misunderstanding Competition: The Intern Analogy (14:28) - Importance of Positioning in B2B (20:18) - Sales Pitch and Positioning: April's Process (24:08) - Testing Positioning with Sales Pitches (27:44) - Cross-functional Team Importance in Positioning (30:40) - Workshop Style for Positioning Process (34:32) - Challenges in Implementing Positioning (36:53) - Future of Positioning in Crowded Markets (39:07) - Advice for Early-stage SaaS Companies (41:39) - Advice for Scaling SaaS Companies (44:06) - How to Contact April Dunford

Steve and Jeff discussed the Saints' head coaching search, highlighting Lions DC Aaron Glenn, Bills OC Joe Brady, former Cowboys head coach Mike McCarthy, and interim head coach Darren Rizzi. They compared the head coaching openings around the NFL. Steve and Jeff said the Pelicans are a good team despite their horrid 10-32 start. They listened to press conference audio from Pelican PG Jose Alvarado. The guys previewed New Orleans' upcoming matchup against a tanking Jazz team. Steve and Jeff also questioned Rizzi's candidacy for the Saints' full-time job.

Drew and Jay look to improve their Sales Pitch with The Sales Trainer. The Sales Trainer is an oganization founded by Stuart Pearce who also happens to be a Bristol Flyers fan and Sponsor. Stuart Pearce has spent 25 years coaching people. He tries to work his magic as Drew and Jay look to sell their early season MVP. https://thesalestrainer.uk

Who got the most votes based on their sales pitch on Friday.  Learn more about your ad choices. Visit megaphone.fm/adchoices

We're trying to sell what we got. Learn more about your ad choices. Visit megaphone.fm/adchoices

With the Patriots now in-need of a head coach, Arcand and Hart measure New England's coaching vacancy against others in the NFL. Plus, the guys discuss the current state of Robert Kraft's legacy as Patriots' owner after another chaotic season.

Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years old. I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint. I could not write fast enough. "It can't be that simple" I thought to myself. "It has been in front of me this whole time!" In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships. That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep. Josh shows us how nurturing genuine connections isn't just good karma; it's smart business. Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service. They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships. And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more! (Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out) But wait! There is more... Josh shares the one question he asks to every single person he meets. This question sparks curiosity, intentionality, and opens up for many opportunities It also allows you to present your solution as a natural progression, not a sales pitch. Proven strategy right here for you to take and implement... today! Enjoy! Timestamped Overview: 04:40 Superpower: spotting the potential in relationships. 07:48 Shifting mentality to prioritize individual experience and growth. 12:04 Starting a podcast studio. Advice for agencies. 13:57 Building a business with an exit strategy. 18:17 Exciting presentation simplifies decision-making for audience. 21:07 Curious about relationship building with influential people. 25:17 Helping with philanthropic project brought financial reward. 26:22 Interviewing locals, then challenging to interview successful people. 29:12 Positive energy attracts attention and builds trust. 34:12 Generating income through referral commissions, connecting clients. 36:24 Encourage others, don't just sell yourself. 38:37 Supportive buy one give one program at Pantheon.fm. Connect with Josh Tapp: LinkedIn https://www.linkedin.com/in/theluckytitan/ His Pantheon Community https://www.pantheon.fm/) Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

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The Buck Reising Show Hour 3 - Brian Callahan's Best Sales Pitch to Titans OwnershipSee omnystudio.com/listener for privacy information.

The Buck Reising Show Hour 3 - Brian Callahan's Best Sales Pitch to Titans OwnershipSee omnystudio.com/listener for privacy information.

What's stopping more women from investing in commercial real estate? In this episode, I share details about the Women Investor Summit – a two-day event designed to empower women to start investing. Here's what I cover: • Why women should jump into commercial real estate. • Insights from experienced investors across asset classes. • Breakout sessions on underwriting and financing. • Property tours with real-world transformations. • Building wealth through collaboration. If you're ready to invest or know someone who should, this episode is for you. Let's make it happen! Don't miss out on future episodes filled with more expert insights and practical advice. Subscribe to my channel now and be ready on owning a shopping center. #CommercialRealEstateInvesting #BethAzor #RealEstatePodcast

Many entrepreneurs find sales daunting, but understanding the right strategies can help them master this critical aspect of business building. These essential strategies to master sales include shifting your mindset and integrating effective branding, marketing, and sales systems. Embrace the CEO Mindset Moving from an entrepreneur mindset to a CEO mindset involves letting go of the do-it-all mentality and focusing on being the master of vision and strategy. Focus on doing the things only you can do, and hire a team to accomplish other tasks over time. This allows you to concentrate on high-level strategic initiatives. When you stop overthinking and let go of the need to handle everything, you are less exhausted and have more energy to continue building your purpose-driven business. Understanding Branding, Marketing, and How to Master Sales Branding, marketing, and sales form the foundation of business success. Branding Your personal brand defines who you are and what you stand for. It should be centered around your values. Your unique personal brand is what your clients see and feel; ultimately, it's their perception of you. To maintain a strong brand identity, your personal branding should be consistent across all platforms. Marketing Marketing is an attraction conversation; it is about attracting and getting people to look at your offerings.  Sales Sales is a conversion conversation. It is not enough to have people look at you. Your marketing messaging must be clear and direct people where to buy. About Dena Patton Dena is dedicated to helping people own their worth, unleash their greatness, and create lasting impact in their businesses, families, and communities. As a global keynote speaker and bestselling author of The Greatness Game, Dena has inspired audiences worldwide. Dana shares her expertise on leadership, a great mindset, and purpose-driven living. Her work has been seen on CNN, Entrepreneur Magazine, The Business Journal, and various other media outlets. Website for Dena Patton Additional Resources Are you ready to eliminate the guesswork of building a sustainable business? Schedule a free discovery call today! Access Full Shownotes and all links

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Arcand and Hart debate what's most important to Juan Soto in his free agency decision. The Patriots make Arcand sad, as Pats' fans play the blame game. Jameis Winston is still hilarious, but Bo Nix out-dueled him on Monday.

On Today’s Show: – 20% off everything in the DV Store! Just use promo code FREAK (Must spend at least $10 for code to work) https://shop.distortedview.com Not a member of the Sideshow? You’ll never find lower prices! The Cyber Monday Sideshow deal is on! Bonus: you’ll be the first to have access to the New […] The post A High Pressure Dick Injection Sales Pitch first appeared on Distorted View Daily.

In this episode of Rocketship.FM, world-renowned positioning and marketing expert April Dunford joins us to share her insights on crafting sales pitches that close deals and win markets. Drawing from her book Sales Pitch, April dives into the art of creating a compelling narrative that helps your customers confidently choose your product over competitors—and the dreaded "do nothing." In this recording of her keynote talk from INDUSTRY: The Product Conference in 2023, April breaks down her proven step-by-step framework for building a pitch that communicates your differentiated value, positions your product as the clear solution, and guides prospects through the buying journey. From the role of discovery and demos to understanding why “do nothing” is your fiercest competitor, she covers everything you need to transform your pitch into a powerful storytelling tool. Whether you're an entrepreneur, marketer, or sales leader, this episode is packed with actionable insights to help you stand out in any crowded market.

Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR. In our conversation, Jen shares:• Why founder-led sales is so crucial early on• The sales process, step by step• How to craft effective outreach messages• Where to find leads• What three channels work best for outreach• What to say on your first call• How to maintain momentum• Strategies for navigating procurement and closing deals• Common pitfalls in the sales process and how to avoid them—Brought to you by:• Brave Search—A smarter way to search• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/master-founder-led-sales-jen-abel—Where to find Jen Abel:• X: https://x.com/jjen_abel• LinkedIn: https://www.linkedin.com/in/earlystagesale—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jen's background(02:20) The importance of founder-led sales(08:24) The steps of a sales cycle(12:01) Tactics for effective cold outreach(16:47) Conversion rate vs. win rate(20:20) The time it takes to find product-market fit(23:06) Identifying and engaging prospects(30:58) Nailing the first phone call(34:14) Buying vs. selling(38:08) Testing the questions to ask(41:57) Avoiding common sales questions and securing the second call(43:08) Co-authoring with customers(45:06) Time-boxing service contracts(49:20) Why you should avoid demos on the first call(51:05) Dealing with procurement(54:22) The power of enterprise sales(58:14) Getting a signature(01:00:15) Choosing a focus and overcoming sales challenges(01:02:19) General timelines(01:04:27) Final thoughts and advice(01:13:32) Working with Jen—Referenced:• Wiz: https://www.wiz.io/• JJELLYFISH: https://www.jjellyfish.com/• Clay: https://www.clay.com/• A guide for finding product-market fit in B2B: https://www.lennysnewsletter.com/p/finding-product-market-fit• Airtable: https://www.airtable.com/• Figma: https://www.figma.com/• GitHub: https://github.com/• Vanta: https://www.vanta.com/• Christine Cacioppo on LinkedIn: https://www.linkedin.com/in/ccacioppo/• Glengarry Glen Ross: https://www.imdb.com/title/tt0104348/• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand-ebook/dp/B0CHY6BNDN• Sprig: https://sprig.com/• Zip: https://zip.co/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In this episode of the Sales Technology Podcast, host David Dulany sits down with April Dunford, renowned author of “Obviously Awesome” and “Sales Pitch!”.  April shares her journey from VP of Marketing and Sales to a sought-after consultant specializing in positioning and sales pitches for B2B tech companies. She dives deep into the critical difference between positioning and pitching, explaining how companies can bridge the gap to create compelling, value-driven sales pitches that resonate with buyers. With actionable tips and engaging anecdotes, this episode is a must-listen for SDRs, Sales Reps, Marketers, and Founders looking to refine their messaging and guide their prospects through an information-overloaded marketplace. Tune in to learn how to simplify your pitch, align cross-functional teams, and close deals with confidence.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.

The seminar is back - https://pro.activelifeprofessional.com/seminar2024 In this episode, Larry and Cody dive into strategies for fitness professionals on leveraging movement assessments to enhance client acquisition and engagement. They discuss how coaches, trainers, and therapists can use assessments as both a lead generation and a trust-building tool to establish authority and inspire client commitment. Movement Assessments as a Client Acquisition Tool Using assessments for potential clients to understand why they should work with you. Assessments not only show expertise but also demonstrate a structured process that clients can trust. Understanding the Value of Problems Solved Importance of solving "high-value" problems like pain relief without medical intervention. How clients perceive the worth of the solution based on the problem's significance. Discovery Call and Client Pre-Qualification The 30-minute discovery call helps identify if the client has a problem worth solving. The call is about evaluating the client's commitment and finding alignment with their goals. The Two-Hour Consultation Process Includes a detailed movement assessment and goal-setting discussion. Designed to build confidence in the solution offered, with an in-depth breakdown of findings and proposed action steps. Charging for Assessments Shifting to a paid model ($97) for the assessment, with the fee applied to packages if the client enrolls. Provides clients with a summary of findings, highlighting potential improvements and offering a plan outline. Differentiating in a Competitive Market Emphasis on being different, not just better. Spending time on assessments as a way to stand out from competitors. Onboarding Process: Have a structured onboarding that ensures you're aligned with client needs and goals. Assessment as a Lead Generator in Commercial and Group Gyms: Use assessments in various gym settings to build clientele and showcase expertise. Building Proficiency in Assessments: Practice to effectively deliver assessments and enhance the client's experience. Focus on Ideal Clients: Prioritize working with clients who align with your values and goals for maximum satisfaction and effectiveness. “The discovery call is about evaluating if we're inspired to solve the client's problem.” “The assessment process itself demonstrates the value that clients won't find elsewhere.” Call to ActionIf you're inspired by this episode, leave a five-star rating! And if you're a coach looking to build a fulfilling career, download the Active Life curriculum from the show notes to see how you can work with clients you're excited to help. We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs

Send us a textWhat difference would it make if you were to Win more Sales Pitches? More revenues? Higher profile? More confidence? In this episode of the Better Presentations More Sales podcast I'm sharing with you 5 ways to win more sales pitches for your business whether you a one person start up or an established SME or a large corporate. The Sales Pitch could be to an existing client, a potential new client, to win  a tender, win investment or get board / management approval.Whichever one it is Sales Pitches are golden opportunities so these 5 ways to win more sales pitches will help ensure you don't waste that golden opportunityWithin those 5 ways to Win more Sales Pitches we look at: Understanding your audience and their expectationsThe outcome you want to achieve Making it easy to say yesBeing a ruthless editorRunning the pitch and keeping your audience informedManaging and making the most of the Q&A Clarifying and agreeing the next stepsIf you think you might need some help with your next key sales pitch book a free 15 minute Zoom call with me and we can discuss your sales pitch and if I can help you.If I can then the next step would be a 40-50 minute Zoom call where we will go through your pitch and I will be your audience, your challenger and your coach.I'll help ensure you don't waste the golden opportunity that your next key sales pitch is.To find more about my full range of sales pitch and business presentation training and coaching offers please click on these links key presentation or sales pitch If you are interested in trialling for free my online course ‘Transform your Business Presentations' then drop me an email to trevor@trevorjlee.com and I'll send you the details.You can also contact me by using the 'Send us a text' link at the top of these notes. Be aware that I can't directly reply to those messages so please include a contact method for you if you want a reply. I can help you transform your business presentations and win more sales pitches. Click on the links below to find out more and book a free 15-20 minute Zoom call with to discuss what you might need help with. Presentation TrainingSales Training 15 Minute Free 'How can I help you' Zoom callTrevor Lee Linked Trevor Lee You TubeMy latest book: 7 Steps to Successful Presentations

When you're asking VCs for $6B+, you probably need to promise more than normal returns. So let's just change all of humankind over the next 5-10 years. Seems simple enough. SHOW: 868SHOW TRANSCRIPT: The Cloudcast #868 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW NOTES:“Machines of Loving Grace” (Dario Amodei - Anthropic)Why AI companies are dropping the doomerism (Decoder from The Verge)“The Intelligence Age” (Sam Altman - OpenAI)THINGS THAT AI COULD IMPROVE (according to Dario Amodei)Biology and HealthNeuroscience and MindEconomic Development and PovertyPeace and GovernanceWork and meaningFEEDBACK?Email: show at the cloudcast dot netTwitter: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

  If you're feeling frustrated by the long sales cycle and struggling to convince potential clients of the value of your complex solution, then you are not alone! Many sales leaders are facing the challenge of helping their sales teams navigate this complex environment and close deals effectively. Unexpected twist: Imagine a sales leader who's also a reserve deputy and a private pilot! Sounds like a character straight out of a movie, right? But this leader is real, and his insights are just as thrilling as his adventures. Want to know more about his unique approach to sales? Stay tuned to discover the unexpected secrets of this extraordinary sales leader's journey. Overcoming Complex Sales Environment Challenges Overcoming challenges in a complex sales environment involves understanding outcome-based desires and offering integrated solutions. Identifying and engaging with various buying influencers, such as economic buyers and technical influencers, is crucial for closing deals successfully. Navigating through gatekeepers to access key decision-makers requires earning trust and guidance for progress in the sales process. This is Stephen Kowal's story: Stephen Kowal's journey into effective sales leadership strategies is a captivating story of transition and passion. After spending 35 years in sales, including a significant tenure at a Fortune 500 company, Stephen's life took an unexpected turn during the pandemic. Moving his family to Montana, he initially thought he was done with selling. However, the allure of a remarkable company, Nextivity, reignited his passion. Nextivity's innovative technology and the potential to make a substantial impact in the industry drew Stephen back in from what he humorously refers to as a "midlife sabbatical." His enthusiasm for the company's work is palpable, and his dedication to the role shines through as he describes their solutions for enhancing cellular coverage in buildings. Stephen's story is one of resilience, adaptation, and an unwavering commitment to driving positive change, making him a truly inspiring figure in the world of sales leadership. I view change as excitement. I hire people that view changes as excitement. - Stephen Kowal With over 35 years in sales, Stephen Kowal, the chief commercial officer at nextivity, boasts a wealth of experience in driving sales team performance and navigating complex sales environments. His impressive background includes leading a large sales team at a Fortune 500 company and making a significant impact in the telecommunications industry. Beyond his professional achievements, Stephen's passion for adventure, including being an Ironman and a reserve deputy in Montana, adds a unique and dynamic perspective to his expertise. As a guest, his insights promise to offer a refreshing blend of practical wisdom and real-world experience in sales leadership strategies. In this episode, you will be able to: Master effective sales leadership strategies that can transform your team's performance and drive unprecedented growth. Discover the key elements of building a successful channel sales model that can exponentially expand your reach and revenue. Overcome the most complex challenges in the sales environment and emerge victorious with powerful strategies and insights. Uncover the undeniable importance of sales methodology training and how it can revolutionize your team's approach to closing deals. Learn how to motivate your sales teams to consistently achieve and exceed their quotas, fostering a culture of success and high performance.   The key moments in this episode are: 00:00:00 - Importance of Alignment and Delegation 00:01:00 - Background and Role of Stephen Kowal 00:03:19 - Collaborating with Major Carriers 00:06:28 - Evolving Sales Strategies in Complex Solution Selling 00:11:48 - Importance of Establishing a Coach 00:13:18 - Understanding the Personal Lens in Sales Pitch 00:14:57 - Utilizing CRM for Sales Accountability 00:17:31 - Leadership Lessons for Managing Diverse Global Teams 00:19:22 - Transparency and Communication in Unsettled Times 00:23:30 - Scaling Sales Organizations for Growth 00:27:09 - Negotiating a Contract 00:29:06 - Lessons for Sales Leaders 00:33:59 - Investing in Current Sales Team 00:37:41 - Challenges in Selling Complex Solutions 00:40:52 - Embracing Change and Building a Dynamic Sales Team 00:41:10 - Adapting to New Technology and Generational Differences 00:42:08 - Success in Mentoring Early Sellers 00:43:01 - Connecting Through LinkedIn and Professional Networking 00:43:50 - Personal Interests and Building Rapport Timestamped summary of this episode: 00:00:00 - Importance of Alignment and Delegation Stephen emphasizes the importance of speaking the same language internally and being aligned around the same goal. He also highlights the value of delegating decision-making to other people rather than doing it all yourself. 00:01:00 - Background and Role of Stephen Kowal Stephen shares his background as a 35-year veteran of sales and his current role as the Chief Commercial Officer at Nextivity. He also provides an overview of Nextivity's focus on providing coverage solutions for buildings. 00:03:19 - Collaborating with Major Carriers Stephen discusses Nextivity's partnership with major carriers to provide simple, easy-to-deploy solutions for in-building cellular coverage. He emphasizes the importance of ensuring that cell phones work seamlessly both inside and outside buildings. 00:06:28 - Evolving Sales Strategies in Complex Solution Selling Stephen reflects on the evolving complexities in selling strategies, particularly in complex solution selling. He highlights the need to focus on outcome-based desires and the increasing number of people with veto power in the decision-making process. 00:11:48 - Importance of Establishing a Coach Stephen emphasizes the importance of establishing a coach within an organization, particularly when the decision-making process involves multiple buying influences. He highlights the significance of finding someone with a personal problem that aligns with the solution being offered. 00:13:18 - Understanding the Personal Lens in Sales Pitch Stephen discusses the importance of understanding people's personal wins and aligning sales pitches to their incentives and measurements for quicker responses. 00:14:57 - Utilizing CRM for Sales Accountability Stephen emphasizes the need for a CRM that allows sellers to track key roles in opportunities and underscores the importance of managerial reviews for accountable sales practices. 00:17:31 - Leadership Lessons for Managing Diverse Global Teams Stephen highlights the importance of speaking the same language internally and sharing a common vision that aligns with the organization's goals for effective leadership in diverse global teams. 00:19:22 - Transparency and Communication in Unsettled Times Stephen stresses the significance of transparent communication, even in challenging times, and the need to put a plan in front of employees to foster trust and collaboration. 00:23:30 - Scaling Sales Organizations for Growth Stephen discusses the role of channels as a great multiplier for scaling sales organizations and driving growth, along with the use of contract sellers to enter specific markets and verticals for effective expansion. 00:27:09 - Negotiating a Contract Stephen recounts negotiating a $30,000 contract and the importance of knowing when to stop negotiating. 00:29:06 - Lessons for Sales Leaders Stephen shares the importance of training, aligning leadership around vision and goals, and learning from wins and losses to manage and motivate the sales team. 00:33:59 - Investing in Current Sales Team Stephen emphasizes the value of investing in the current sales team for faster profitability, rather than constantly hiring new hot shots who may not stay long-term. 00:37:41 - Challenges in Selling Complex Solutions Stephen discusses the challenges of selling complex solutions, such as convincing enterprises of their need and responsibility in a complex sales process with long cycles. 00:40:52 - Embracing Change and Building a Dynamic Sales Team Stephen shares his perspective on change, hiring people who view change as excitement, and the importance of a diverse sales team to stay energized in a complex sales environment. 00:41:10 - Adapting to New Technology and Generational Differences Stephen discusses the cultural shift in technology and the generational gap in the sales industry, emphasizing the value of diverse perspectives and learning from each other. 00:42:08 - Success in Mentoring Early Sellers Stephen highlights the success of mentoring early sellers and seeing them thrive in their careers, showcasing the impact of bringing in fresh perspectives and knowledge to an organization. 00:43:01 - Connecting Through LinkedIn and Professional Networking Stephen talks about the benefits of using LinkedIn for professional networking, staying updated with industry trends, and the value of connecting with like-minded professionals on the platform. 00:43:50 - Personal Interests and Building Rapport Stephen shares his love for the movie "Tombstone" and its reflection of his interest in the old west, offering a personal insight into his hobbies and background. Mastering Effective Sales Leadership Effective sales leadership involves aligning the sales team around a common sales methodology to drive unity and success. Transparent and empathetic communication is crucial in leadership to build trust and rally the team towards common goals. Leveraging channel partnerships can be a great multiplier for scaling a sales organization and driving growth. Building a Successful Channel Sales Model Building a successful channel sales model requires enabling and incentivizing channel partners for mutual success. Managing indirect sales channels differs from direct sales employee management, necessitating tailored strategies. Channel partnerships can play a pivotal role in scaling a sales organization and reaching diverse markets efficiently. The resources mentioned in this episode are: Connect with Stephen Kowal on LinkedIn by sending a personalized connection request mentioning the Modern Selling Podcast. Download FlyMSG for free at Flymsg.io to save 20 hours or more in a month and increase your productivity with a free text expander and personal writing assistant.

In today's episode, I dive into the art of framing a sales conversation. I explore three common ways salespeople start their pitches and analyze the strengths and weaknesses of each. By the end, I share my preferred approach to leading with a unique insight, helping you differentiate your sales pitch from the competition.You will learn: * Three common ways to open a sales pitch: defining the problem, presenting market changes, and starting with discovery.* Pros and cons of starting with the problem statement in a sales conversation.* Why focusing on market changes might not be as effective as it seems in sales.* The challenges of relying solely on discovery at the beginning of a sales call.* How starting with your company's specific value can shape the conversation.* Differences in framing strategies for enterprise vs. small businesses.* The importance of positioning yourself as an expert rather than following generic sales approaches.—If you want to skip ahead: 02:30 - Defining the Problem in Sales Conversations06:15 - Presenting Market Changes to Frame Your Pitch10:00 - Starting with Discovery in Sales Pitches14:20 - Why Problem Framing Can Fall Short22:10 - Benefits of Leading with a Unique Insight27:00 - Using Your Value to Frame Discovery30:00 - Practical Tips for Structuring Your Sales Pitch—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: ⁠https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * April's most recent book, “Sales Pitch” (see links below). —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop:

Dallas' most persuasive pitch.    To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

26 years in Real Estate, over 800 personal deals, team leader [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

This works like magic when homeowners say, “We need to get more estimates.”Say these exact words before you start your pitch and you'll:Get homeowners to bring out your competitors' estimates.Never get ghosted again.Close more sales.These magic words can take your closing rate to the next level. Share this video with everyone on your team.Tiny changes like this that stack up big results. If you want your team sharpening their sales skills every single week, then join me inside.We'll help you outsell, outgrow, and outcompete the rest.Together, we can stomp the scum out: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

What if people aren't buying your product or service because their idea of what it does is wrong? In this episode, Shane asks April Dunford to reveal all her secrets about what makes good and bad product positioning, how a startup should differ in its communications from a big company, and the difference between B2B and B2C positioning. Dunford also shares how a startup can better identify pain points their customers face, how to write the best sales page copy, and the best way to objectively evaluate a product's positioning. If you're an executive at a company, this episode will make you reflect on your current marketing and sales pipelines and ask, “Are we doing this right?” If you're a designer, engineer, or marketer at a company, this episode will teach you the secrets to selling a product that will help get you promoted and earn trust within your organization. Dunford spent the first 25 years of her career as a startup executive running marketing, product, and sales teams positioning products acquired by companies like IBM and Siebel Systems. Since then, she's worked with over 200 companies as a consultant, developing a system to better position technology products and companies. She studied Engineering at the University of Waterloo and is most recently the author of Sales Pitch. Watch the episode on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠⁠⁠⁠ Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠⁠⁠⁠https://fs.blog/newsletter/⁠⁠⁠⁠⁠ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠⁠⁠⁠https://fs.blog/clear/⁠⁠⁠⁠⁠ Follow me: ⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠ Join our membership: ⁠⁠⁠⁠⁠https://fs.blog/membership/ (00:00) Intro (02:07) Positioning, explained (16:47) Why is positioning important? (20:40) B2B vs. B2C positioning (29:03) When re-positioning a product failed (32:31) How to identify customer's pain points (34:35) How to position a product on a sales page (38:06) How technology has changed positioning (41:40) How to evaluate product positioning (45:43) Who's in charge of positioning at a company? (50:27) On storytelling (56:35) Should a company have a point of view on the market? (1:00:21) Dealing with gatekeepers in B2B marketing (1:03:02) Mistakes people make with positioning (1:05:21) What schools get wrong about marketing (1:08:59) Secrets of B2B decision-making (1:11:18) On success

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!Beyond The Episode Gems:• Get Your FREE 3-Step Pitch Guide [Downloadable]• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy 

PREVIEW: DOTCOM: AI: Colleague Liz Peek compares the Magnificent Seven equities of the AI era to the famous dotcoms of the turn of the century -- and what to watch for after the sales pitch. More tonight. 1953

#PRC: 6G Sales Pitch. Brandon Weichert, author of Winning Space: How America Remains a Superpower, @GordonGChang, Gatestone, Newsweek, The Hill https://www.globaltimes.cn/page/202407/1315954.shtml   1953