Podcasts about blog content

The weather is warming up and spring is finally here! If you want to harness some of that spring cleaning energy and tidy up the backend of your blog, keep listening. We're going to chat about what to do with old blog content that might be cluttering up your website.Episode Highlights:What is a Content Audit?3 Questions to Ask About Old ContentWhat to Do with Old ContentResources Mentioned:Bring Your Own Traffic - https://stephanieroyer.podia.com/bring-your-own-trafficIf you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:Looking for more organic traffic resources?Dive into my signature course: Bring Your Own Traffic!Check out my favorite places to look for fresh blog post ideas!Or if you're ready to hire support for blogging and Pinterest, check out my services.(affiliate link) My favorite place to keep my blogging and Pinterest assets organized.(referral link) My favorite blog ad networkLet's connect on InstagramMentioned in this episode:Ready to BRING YOUR OWN TRAFFIC?I know your time is valuable and your marketing dollars are precious. That's why I decided to launch my course, Bring Your Own Traffic. You don't need to buy expensive courses for SEO, blogging, and Pinterest individually, and then try to piece them together into one cohesive strategy. I can save you some time and money! I've compiled the most important best practices for search-optimized blogging and pinning into one streamlined strategy…all at a reasonable price. BYOT is a course designed with YOU and your teacher business in mind. All of the content is ready to apply to your business, so there's no guesswork about whether or not it will work for you. The strategies I teach in the course are exactly how I've been getting teacher business owners to the top of Google and Pinterest search results for years. I can't wait to see YOUR content on page one of Google the next time I sit down at the computer. So grab the course, dive in, and start getting your incredible resources in front of the right people without running a single ad. https://stephanieroyer.podia.com/bring-your-own-traffic

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.In this episode, we explore:2:27 Key considerations when optimising SEO and CRO4:21 The importance of seamless communication across teams7:06 How to drive and analyse A/B tests for better decision-making11:16 How to integrate Blog Content with SEO15:58 How to manage Inventory on Shopify16:44 Choosing the right site navigation to improve conversions19:46 The CRO secrets behind high-performing product collections23:24 A/B Tests for Page Speed and App Quality26:59 Tips To Improve Your Conversion RateWhether you're an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store

Send us a textWant to write blog content that ranks on Google and keeps readers engaged? In this video, we chat with content marketing expert Allison Verhalen about balancing SEO and engaging writing. Learn blogging best practices, keyword strategies, and how to drive more traffic to your website.

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that's been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges.Find out:The surprising trends from 11 years of blogging dataWhy the most successful content mirrors the social media experienceSome of the biggest challenges bloggers face (like driving traffic)How to adapt your content strategy for the rise of AI and generative searchTips on how to optimize blog posts to attract and retain readersImportant links & mentions:2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers https://www.orbitmedia.com/blog/blogging-statisticsAndy on LinkedIn https://www.linkedin.com/in/andycrestodina Andy's book: https://www.orbitmedia.com/about/content-chemistry (Content Chemistry: The Illustrated Handbook for Content Marketing)How to Win at Gen AI Search with Christopher Penn https://www.content10x.com/310Optimizing Content for AI: Effective Repurposing Tactics https://www.content10x.com/311Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Send us a textWelcome to another engaging episode of The Savvy Scribe Podcast! Today, we're joined by Ashley Mason, the savvy founder of Dash of Social, who's here to demystify the ins and outs of impactful content marketing. From blogs to the buzzing world of social media, Ashley brings her A-game, sharing valuable insights from her eight-year journey in building a content marketing agency.Diving Into the Trifecta of Content Marketing SuccessIn today's episode, we'll explore how Ashley uses a holistic approach to amplify her clients' presence online. Not only will you learn how to elevate your own or your clients' visibility, but you'll also get a peek into the tactical strategies that can be applied directly to your business or personal brand.Today on The Savvy Scribe Podcast:The Evolution of a Content Marketer: From blogging novice to agency owner, discover Ashley's journey and the pivotal moments that shaped her career.Blogging Is Not Dead: Insights into how blogging serves as a cornerstone for establishing thought leadership and driving traffic.Social Media Strategies: Why choosing the right platform matters and how to tailor content that resonates with your target audience.Influencer Partnerships: Leveraging human-focused content to enhance engagement and authenticity.Email Marketing & Lead Magnets: How integrated marketing efforts can create a seamless funnel for client conversion.The Role of AI in Content Marketing: Ashley shares her thoughts on the future of automation and personalization in marketing strategies.Mentioned Resources:Hootsuite and Buffer reports for demographic insights on social media platWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

  Hey there, tired of feeling like you're constantly juggling between customer success and finding new sales opportunities? You've probably been told to just push harder and do it all, leaving you exhausted and stretched thin. The struggle to balance it all can be overwhelming, leaving you feeling drained and unproductive. But what if there's a better way to achieve both success and productivity without burning yourself out? Keep reading. Want to revolutionize your sales team's approach and achieve exceptional customer engagement? I've got the solution to help you achieve that. Let's dive in and uncover the secrets to transforming your sales productivity and customer-centric strategies. Are you ready to level up your game? Let's make it happen! This is Teri Long's story: Teri Long, the Vice President of Global Revenue Enablement at MindTickle, has had an incredible journey that led her to her current role. With more than 20 years of experience as an enablement leader, she initially spent a decade as a quota-carrying sales rep, which shaped her unique perspective on the challenges and needs of sales professionals. Teri's unwavering passion for enabling sellers and driving customer success is evident in her varied experience, spanning startups, enterprise organizations, and fractional work within business development and operations. Her remarkable resilience and determination are showcased by a surprising and inspiring personal story – overcoming a snowmobiling accident that resulted in a six-inch titanium plate and six screws in her collarbone, followed by a swift return to snowmobiling just two months after surgery. Teri's journey, both personally and professionally, reflects her tenacity and drive, making her insights on implementing effective sales enablement programs all the more impactful and compelling. Humans are complex and humans aren't linear. We need to figure out how to teach sellers and customer success that in this new world, you get a box this big, and somehow you need to translate verbal and nonverbal body language. - Teri Long Teri Long, serving as the Vice President of Global Revenue Enablement at Mind Tickle, boasts 20+ years of extensive experience in enablement leadership, coupled with a decade-long tenure as a quota-carrying representative across startups and enterprise organizations. As a pivotal founding member of the Revenue Enablement Society, her influence has been instrumental in shaping global enablement strategies. Teri's expertise lies in implementing effective sales enablement programs, making her a sought-after authority for sales enablement leaders and professionals aiming to optimize sales productivity and foster a customer-centric approach. In this episode, you will be able to: Mastering effective sales enablement programs for exponential growth. Unleashing the power of a digital presence to supercharge sales success. Aligning customer success and sales strategies for unstoppable growth. Boosting sales productivity through cutting-edge technology solutions. Harnessing personal brand prowess to skyrocket sales performance.   The key moments in this episode are: 00:00:09 - Introduction to Vengreso and FlyMSG 00:01:18 - Welcoming Teri Long 00:08:09 - Implementing Sales Enablement Programs 00:12:36 - Identifying the Biggest Problems 00:14:02 - Effective Enablement Leadership 00:14:58 - Challenging Assumptions in Sales Training 00:18:30 - Impact of Operationalizing Processes 00:20:44 - Fundamental Challenges in Sales 00:24:34 - Sales as the Art of Helping 00:28:55 - Balancing Customer Experience and Sales 00:29:35 - Restructuring Customer Success Compensation Model 00:30:39 - Misalignment Between Sales and CS 00:34:28 - Bridging the Gap Between Sales and CS 00:39:48 - Digital Presence and Relationship Building 00:43:55 - Blog Content and Social Media 00:44:35 - Connecting with Teri 00:45:16 - Personalized Connection Requests 00:45:48 - Favorite Movies 00:47:22 - Closing Remarks Timestamped summary of this episode: 00:00:09 - Introduction to Vengreso and FlyMSG Mario Martinez Jr. introduces Vengreso and FlyMSG, a free personal writing assistant and text expander application. The podcast aims to help sales leaders and practitioners grow their sales numbers at scale. 00:01:18 - Welcoming Teri Long Mario welcomes Teri Long, Vice President of Global Revenue Enablement at Mind Tickle, and shares their history of collaboration in shaping revenue enablement sales strategies. 00:08:09 - Implementing Sales Enablement Programs Teri emphasizes the importance of initiating enablement strategy with a charter and a listening tour to identify urgent, short-term, and long-term priorities, as well as success metrics tied to organizational business metrics. 00:12:36 - Identifying the Biggest Problems Teri advises enablement leaders to investigate root causes by delving into data and being hyper-curious. She highlights the importance of testing hypotheses to pinpoint the reasons behind sales performance issues. 00:14:02 - Effective Enablement Leadership Teri underscores the role of enablement leaders as investigators who test and validate hypotheses to identify the root causes of sales performance issues, emphasizing the need for a test and validate approach to problem-solving. 00:14:58 - Challenging Assumptions in Sales Training Teri Long discusses the common assumption that sales teams need more training when they're not selling. She challenges this by delving into the reasons behind the lack of sales and emphasizes the importance of digging through processes before jumping to training as a solution. 00:18:30 - Impact of Operationalizing Processes Teri shares a real-life example of how operationalizing the sales process and creating a playbook led to significant impact for a BDR team. By removing roadblocks, setting clear expectations, and creating repeatable enablement programs, they saw an improvement in sales productivity and performance. 00:20:44 - Fundamental Challenges in Sales The conversation shifts to fundamental challenges in sales organizations, focusing on individual and team productivity. Teri references the State of Sales Productivity report and highlights the importance of genuinely helping buyers during the buying process. 00:24:34 - Sales as the Art of Helping Teri shares a personal story of how she unintentionally became a top salesperson by simply helping customers. She emphasizes the importance of authentically wanting to elevate customers and provide value, echoing the findings of the productivity report. 00:28:55 - Balancing Customer Experience and Sales The discussion centers on the challenge of balancing customer experience and finding new opportunities. Teri highlights the disconnect between customer success and sales incentives, emphasizing the need for sales leaders to align incentives to drive adoption and renewal. 00:29:35 - Restructuring Customer Success Compensation Model Teri suggests tying 30-35% of CS compensation to renewal to align incentives with sales. This could lead to hiring more experienced salespeople and reevaluating the CSM organization. 00:30:39 - Misalignment Between Sales and CS Teri highlights the misalignment in compensation and expectations between sales and CS. Lack of communication between AEs and CS reps leads to confusion and potential customer dissatisfaction. 00:34:28 - Bridging the Gap Between Sales and CS Teri emphasizes the need for CS reps with sales backgrounds and the importance of value selling in the CS role. She suggests evaluating competencies and hiring the right people to drive success. 00:39:48 - Digital Presence and Relationship Building Teri discusses the importance of digital presence for both sales and CS teams, emphasizing the need for personalized engagement and building rapport with buyers. She also highlights the shift towards understanding digital body language and leveraging technology for customer interactions. 00:43:55 - Blog Content and Social Media Teri discusses a new feature that allows users to generate social media posts from blog articles. The goal is to streamline the content creation process and empower sellers to be more productive. 00:44:35 - Connecting with Teri Teri invites listeners to reach out to her through LinkedIn, phone, or email. She emphasizes her commitment to being responsive and helpful in networking. 00:45:16 - Personalized Connection Requests Mario advises listeners to send personalized connection requests to Teri on LinkedIn. He encourages them to mention the podcast and Teri's insights in their invitation. 00:45:48 - Favorite Movies Teri shares her two all-time favorite movies: "Breakfast at Tiffany's" and "The Heat." She expresses her love for Audrey Hepburn and Melissa McCarthy, showcasing a unique dichotomy in her movie preferences. 00:47:22 - Closing Remarks Mario thanks the audience for listening and encourages them to leave a 5-star rating and review for the podcast on iTunes. He also promotes the use of FlyMSG to increase productivity. Mastering effective sales enablement Effective sales enablement is crucial for organizations to align their sales teams with the overall business goals and priorities. By mastering sales enablement, businesses can enhance their sales productivity, drive better customer relationships, and ultimately boost revenue. Implementing successful sales enablement programs involves creating a clear charter, prioritizing challenges, and aligning efforts with organizational metrics. Unleashing the power of digital presence Having a strong digital presence is essential for sales professionals to connect with customers and prospects in a virtual environment. Utilizing digital tools and platforms can help sales teams personalize interactions, understand buyer behavior, and improve customer engagement. Embracing technology and leveraging digital resources can streamline sales processes and enable sales professionals to scale their efforts efficiently. Aligning customer success and sales Aligning customer success with sales goals is crucial for organizations to drive long-term customer satisfaction and retention. By incentivizing customer success managers based on renewals and engagement, businesses can ensure a seamless transition from sales to post-sale activities. Developing a clear handoff process between sales and customer success helps set expectations and ensures successful customer onboarding and retention strategies. The resources mentioned in this episode are: Connect with Teri Long on LinkedIn and send a personalized connection request mentioning the Modern Selling Podcast with Mario Martinez Jr. Watch the movie The Heat starring Sandra Bullock and Melissa McCarthy for a good laugh and a memorable bar scene. Download FlyMSG for free to save 20 hours or more in a month and increase productivity with a text expander and personal writing assistant.

Today, we delve into how a blog can help you diversify your coaching income. Learn how to leverage your blog to create multiple income streams, reduce risk, and enhance your business stability. Here's what to expect from this episode: Creating a content ecosystem to drive consistent sales Building brand awareness and trust through expert content Exploring additional income streams beyond your core offers Monetizing your blog with brand collaborations and affiliate programs By the end of this episode, you'll discover new strategies to boost your income and secure your business's future. ♻️ APPLY FOR THE VIP DAY

Today, we delve into how to write blog content that doesn't feel salesy or robotic. Learn how to create engaging, natural-sounding content that showcases your expertise and converts dream clients without feeling pushy. Here's what to expect from this episode: Writing like you speak for authentic connection Focusing on providing value to solve client problems Integrating personal stories and case studies Avoiding jargon and overly promotional language ♻️ APPLY FOR THE VIP DAY

Have you ever wondered how someone sounds like you when writing content for your website or what the process looks like when working with The Comma Mama Co? Here's a peek into the writing process for quarterly SEO blog content!Ready to start your blog and work with TCM? Grab your spot here.Looking for the freshly updated version of the blog SEO checklist? Download your copy here.Need a little SEO help or advice? Grab an SEO Intensive and pick my brain.Don't want to play the SEO guessing game or learn the lingo to get results? Book your SEO Audit + Optimization.Don't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @‌commamama.co Don't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Send me a text!In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence. Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion. We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.Connect with Katlyn:LinkedInInstagramFree Website GuideFree Meta Description Guide0:00 Introduction and Guest Welcome00:17 Katlyn's Pittsburgh Connection01:27 Katlyn's Journey to Starting Her Agency03:05 The Creative Side of SEO04:10 Client Strategies and Packages04:54 Importance of Customer Interaction06:57 Leveraging Google Business Profile and Ads14:45 Using Google Tools for SEO17:51 Understanding Google Analytics for Small Businesses18:18 Setting Up and Tracking Key Metrics18:50 The Importance of Quality Traffic20:27 Optimizing Blog Content for Conversions22:22 Creating Conversion-Focused Content23:42 Leveraging LinkedIn for SEO24:51 SEO Tips for Busy Entrepreneurs27:33 Conclusion and ResourcesSchool of Podcasting -Launch, Grow, Monetize Your PodcastYou're don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames speaks with Naomi Francis-Parker, the Head of SEO at the Evergreen Agency. Listen to them unveil insights into the importance of content marketing in e-commerce, the role of blogs in driving traffic and conversions, and the strategies for creating successful content.

Fehlt dir die Inspiration für deinen Blog und du weißt nicht, welche Keywords wirklich sinnvoll sind? Markiere dir den 18. Juni 2024 im Kalender und sei bei meinem Keyword-Workshop dabei, in dem ich dir zeige, wie du mit meinem bewährten Template und praxisorientierten Methoden deine Keywords und Blog-Themen für ein ganzes Jahr planen kannst.

Learn how to create SEO-friendly blog posts quickly and easily with my content batching process. Find out what to do and how to set aside time to work on your content development so it's easier and quicker. Steal this process for your blog, podcast, or YouTube channel and you'll be able to get your content created and SEO done on it each week.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. https://www.etchedmarketing.com/working-with

With AiAgentsArmy by Jai Sharma, you can turn one piece of content into dozens more instantly - with powerful, automated prompting. Find out more at: https://muncheye.com/jai-sharma-aiagentsarmy MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com

With Minute Hook by Cindy Donovan, there's never been an easier way to deliver engaging lead magnets to your audience. Want to build your email list? This is the software for you! Find out more at: https://muncheye.com/minute-hook MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com

SEO for Creative ProfessionalsEpisode 93: How to Repurpose Blogs for Social MediaHighlights from this episode...[0:24] How to use Blog Content for Social Media[1:26] Tools Change Rapidly[2:19] Create Your Content Only Once[3:14] Why you need to Own your Content [5:20] My Content Workflow [an example] [5:55] Youtube for Video Storage [hint][12:56] Meredith is Overwhelmed[14:41] Next Week: Motivation Get in touch:> https://www.meredithshusband.com/contact

Blogging is a text-based media form of brand marketing that is used on web pages to inform the reader covering branded and non-branded related topics from queries about the brand. This is where SEO comes in. Listen to this LIVE! episode I had in the "Marketing Club" house

Do you want to maximize your reach and attract more clients on social media? Are you looking for a solution to effectively repurpose your blog content and achieve the desired outcome? Brittnie shares her expertise on repurposing blog content for social media, so that photographers balancing motherhood and a business can improve their social media consistency and successfully attract clients. Discover the key strategies and techniques to transform your blog content into engaging social media posts, and unlock the potential to connect with your target audience on a whole new level. Highlights In This Episode: Improve your social media consistency to attract more clients and grow your photography business. Find balance between being a mother and running a successful photography business. Learn how to repurpose your blog content to create engaging social media posts and save time. Gain credibility and attract new clients by sharing client testimonials on your social media platforms. Leverage your blog content to increase your visibility and reach on social media. The key moments in this episode are: 00:00:06 - Introduction 00:00:35 - Challenges of Running a Photography Business with Children 00:01:45 - Consistency in Social Media Posting 00:03:56 - Different Goals for Posts and Stories 00:08:46 - Making Instagram Posts a Selling Point 00:14:04 - Importance of the Client Experience 00:15:20 - Making Blogging Easy 00:15:53 - Repurposing Blog Content 00:19:06 - Using Older Photos for Social Media 00:21:18 - Client Testimonials and Building Purpose Balancing motherhood with a successful photography business is a significant challenge that many women face. This juggling act requires a careful allocation of time and resources between personal responsibilities and professional aspirations. With the demanding nature of both roles, it becomes necessary to strike a balance, and maintain it, in order to ensure both personal happiness and career success. Ensuring consistency on social media platforms is crucial for any business, especially in the visually engaging field of photography. Regular posting helps increase visibility and grow the follower base, while also setting the stage for higher engagement. This increased interaction not only helps in customer acquisition, but also in customer retention, providing significant growth opportunities for the business. Repurposing blog content for social media is an effective, time-saving strategy that enhances online visibility. By converting long-format blog posts into bite-sized, digestible social media content, photographers can engage with their audience in a whole new way. This allows for the optimal usage of resources, leading to better reach and recognition, ultimately driving more clients to the business. Connect with Brittnie: Website: https://brittnierenee.com/photographers Instagram: https://www.instagram.com/brittnierenee_co/ Etsy T-Shirt Shop: https://www.etsy.com/shop/FinnAndMaeShirtCo Capture The Chaos Planner: https://brittnierenee.com/planner-collection Use code: PODCAST15 for 15% off your planner order Leave a Voice Message:https://www.speakpipe.com/capturethechaospodcast You deserve to have a passionate advocate and a creative thinker by your side to help you build your dream business. If you're ready to take the guesswork out of building a profitable business that fits your life - without hustling every ounce of your free time - it's time to invest in a coach. Learn more about 1:1 coaching.

Ever feel like you're a broken record, stuck in a loop blogging about the same old topics? Fear not! I've got a trick up my sleeve that might just be the game-changer you've been waiting for. It's all about leveraging the wealth of content you've already shared with your clients - prep guides and FAQs, emails and DMs - to create fresh, engaging blog posts that not only boost your SEO but also pave the way for business growth.If the thought of creating evergreen content for your business leaves you drawing a blank, don't hit the panic button just yet. I'm here to guide you through the process of mining your existing conversations, website copy, and client correspondence to uncover a treasure trove of potential blog topics. Plus, we'll discuss how to use the photos you've taken to enhance the appeal of your posts, and why consistency is essential. Key Takeaways(00:00) - Effective Blogging for Photographers(08:55) - Developing Evergreen Content for Your BusinessShareable Quotes"I'm here to share with you one of the best tricks that I have for creating not only really interesting blog posts, but Evergreen blog posts that can help boost your SEO, help grow your business and make things easier for you when you're going back and forth with clients.""These topics are really awesome because not only can you reuse them forever, they're evergreen. They're things that you can just go back to again and again and again, but you can go back in and add to them and make them more robust and more readable and more interesting as you think of things to say or as your business evolves, and it keeps things fresh.""Educating your client is always top of the list. But having posts that you can reuse and reuse like this is gonna help you so much, not just in your response to clients so you have more stuff to send them, but with your SEO. That's gonna keep people in your ecosystem of going back to your website and looking through stuff, and that's really good for you as well, because you'll have a stronger ranking as time goes on."

With Wordform AI, you can create brand-new websites in any niche within minutes, then build them up using SEO-friendly content with ease! Find out more at: https://wordform.ai/ Wordform.ai City: London Address: 15 Harwood Rd Website https://wordform.ai/ Phone +1 302 261 5332 Email rochi@ampifire.com

Are you looking for a way to share and promote your blog content (other than using content SEO) that won't take too much time?   There are 4 specific ways you can leverage growing your audience by sharing your blog content that is super easy and minimal. And who doesn't love minimal?   I'm sharing those 4 ways with you in this episode, and also sharing what bloggers actually do to network to get more well-known in their niche.   Come hang out with me in this episode!   Feel like you're wasting time on the SEO hamster wheel? Are you struggling to grow your audience or where to prioritize SEO to grow organic traffic? Book a 20-minute SEO audit with me to get clarity on the best keywords you should be using for your website content and the best places to put them that will help your traffic grow. Book that call here.   Join the Sister Squad! Sign up to get the Weekly Insider's Email!   Join my free community The Content Marketing Mompreneur Community Visit the site: thecontentmarketingmompreneur.com Binge the blog: thecontentmarketingmompreneur.com/blog

Ready to make money online with your services or offers, but stuck on just HOW to get eyes on what you offer?   There are 4 clever ways to monetize every piece of content you have, including blog content, opt-ins, and your email list.    You could have an offer your ideal client would buy in a heartbeat, it's just creating awareness of what you offer and making sure they see it.   So today, I'm sharing the actual purpose of what your blog content is serving and giving you a step-by-step monetization plan you can follow to crowdsource your offers and services.   Meet you inside of today's episode!   Feel like optimizing content and SEO is a waste of time? Are you struggling to grow your audience or where to prioritize SEO to grow organic traffic? Book a 20-minute UNstuck session with me to get clarity on the best keywords you should be using for your website content and the best places to put them that will help your traffic grow. Book that call here.   Join the Sister Squad! Sign up to get the Weekly Insider's Email!   Join my free community The Content Marketing Mompreneur Community Visit the site: thecontentmarketingmompreneur.com Binge the blog: thecontentmarketingmompreneur.com/blog

Discovering Chat GPT was like finding a hidden treasure in the vast world of content creation. Not only has it transformed my journey as a blogger and content creator, but this AI-based tool has become my virtual problem solver, helping me generate blog post ideas, write outlines, and even research for social media. If you're looking to enhance the content creation process for your blog, I highly recommend exploring the power of Artificial Intelligence (AI) tools like ChatGPT. AI significantly enhances productivity and boosts creativity, saving valuable time and effort. While there is a learning curve, by effectively communicating with the tool and making necessary adjustments, bloggers can streamline their content creation process and generate solid content. Today's episode is brought to you by Profitable Blogger Society: What would happen if you knew where to focus for growth, had a plan to reach your goals, and started to get paid for the content you're creating. If you're ready to make money from your brand, want to get started on the right foot, and are ready for some serious growth, you need to join us inside of Profitable Blogger Society!  Enroll Now >> Resources Mentioned The Profitable Blogger Society The ChatGPT Toolkit Thrive Facebook Community Head to thrivetogether.blog/podcast for the show notes! ----- Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blogger Society—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

Are you working with a brand or destination that wants to repurpose your blog content, but you are not sure if that's a good idea?Here are three ways that I've done it in the past - and two of them are GREAT for gaining backlinks.Don't be afraid to let a brand use a small part of your content on their blog or in their newsletter. I t can benefit you both!And if the want to use the whole thing... be sure to use a canonical link and include additional internal links so that you get backlinks from the exchange!Thank you to our listener, Meredith, for this question! THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

In this podcast episode, we will be doing a head-to-head comparison on Blog content vs Youtube and what is fastest to get traffic.For more brand building resources visit: https://brandcreators.com

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Welcome to another episode of The Marketing That Leads podcast. In this episode, I discuss the importance of optimized blog content for podcasters and debunk some myths along the way. Here's a glimpse of what I covered: Why blogging? Discover how optimized blog content serves as a bridge to help your ideal clients find your valuable podcast episodes on Google, leading them to explore your offerings and potentially become customers. The power of ranking on Google: Learn how six-figure podcasters leverage Google search to reach people actively searching for solutions in their niche. Get your podcast on page one of Google and reduce reliance on social media for promotion. Evergreen visibility: Explore the long-lasting impact of blog posts, which continue to attract readers and potential clients over time. Repurpose your episodes into optimized blog content that drives consistent traffic to both new and old episodes. The importance of optimization: Discover the key to appearing in front of your dream clients on Google search. Learn how to optimize every piece of content you put out to increase website traffic, podcast downloads, email subscribers, and sales. Skip the convincing: Uncover the benefits of showing up in Google search, where your problem-aware ideal clients are already seeking solutions. Repurposing podcast content allows you to connect directly with people who understand the value you offer. Join the waitlist for my signature program, Blog Traffic Machine, and gain access to a live workshop where we'll explore how to create AI-powered, seven-figure blog posts that rank on Google. By joining, you'll also receive prompts for maximizing AI output and learn to create blog posts that align with Google's guidelines. Don't miss out on the opportunity to optimize your podcast episodes into high-ranking blog content. Follow the link below to join the waitlist and start increasing your podcast's visibility and reach. 7-STEP CHECKLIST TO OPTIMIZE YOUR PODCAST SHOW NOTES JOIN THE BLOG TRAFFIC MACHINE WAITLIST CONNECT WITH ME ON INSTAGRAM

Show Resources Here were the resources we covered in the episode: Dashboard Lashay's Visual Framework Lashay on LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript AJ Wilcox What kinds of blog content reliably turns prospects into customers through your LinkedIn ads, you'll get the whole framework on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics! If you've been a listener for a while, you know, I don't do interviews very often, especially outside of LinkedIn employees and partners. But Parker on my team heard today's guest on the Exit Five podcast, and she dropped so much gold, we had to have her on here. She's a content creation master. And she's going to share how us marketers can use blog content, along with our ads to result in closed business. She's really opening the curtain and sharing her full strategy on how you can do it too. So get ready to take some serious notes. Today's guest is Lashay Lewis. She lives near Washington, DC, and has plenty of stellar case studies on how her approach works. First off, I have to tell you that Lashay is so my people. She's a hardcore lover of B2B SaaS, she's got lots of kids like I do, she's an entrepreneur at heart, you're absolutely going to love her. Before we get into the interview, I have to tell you, this is episode number 99, which I am so stoked about. But get ready because we're going to have a full on celebration for episode 100 next week. We've got a big announcement coming. And I don't want to spoil it now, but you're not going to want to miss it. The review we want to highlight this week is from user Daniel356. And sorry, Daniel, I don't know who you are from your username. So I don't know how to thank you personally. But Daniel left this review, he said, "Best LinkedIn Ads resource on the interwebs. The LinkedIn Ads Show is by far the most insightful and comprehensive resource to stay up to date on LinkedIn Ads. You also get cool ideas and strategies you can try right away. I can't think of another podcast or piece of content on the interwebs that provides so much actionable information to run LinkedIn Ads properly. You can tell AJ and his team spend a lot of hours preparing each episode. I love the structure, because you can always come back to any episode in case you need a refresher." Daniel, thank you so much. I absolutely love this review, because you shared specifics about what you love about the show. And I'm absolutely honored that you'd leave it. As an aside, I don't always know when I'm reviewing a podcast what to say or how to share it. So I have to say that your review is an absolute masterclass in giving feedback. Ahuge sincere thanks for doing it for our show. And you if you're a loyal listener, I would absolutely love to have you go and leave a review on the show. The best place I found to do that is on Apple podcasts. And if you leave us a review, I'd love to shout you out live like this. All right, with that being said, let's hit it and jump right into the interview with Lashay Lewis. All right, Lashay Lewis, I'm so excited to have you here on the podcast. For those of you who don't know, Lashay Lewis is the founder of AuthorityPlug. Lashay tell us like give us your intro, brag a little bit. Lashay Lewis Yes. So thank you so much for having me. First of all, like you said, my name is Lashay and I am founder of authority plug. So what I do is I teach B2B SaaS companies how to create profit driven content marketing strategies. And a little bit about my background like I've been doing this stuff since I was 16 years old. I started off building Amazon affiliate sites for all my people out there that remember those? Started off doing that. That's where I first really gotten to the methodology of different parts of the funnel, top, mid and bottom. And the funny thing is, ever since I started doing that, I kind of have ingrained this methodology in me, but as I grew in my career, I realize you know what, SaaS companies would pay me a lot more to do this than just me going off and creating these small microsites and you know, a really low percentage commission. I'm like, Saas companies will pay me a whole lot to do this. Fun fact, I did not like working with SaaS companies. In the beginning, I actually did ecomm in the beginning. But I feel like that experience in ecomm actually transcended to B2B. And I feel like it makes me bring a different angle to the B2B marketing space. It's not as boring and you know, things as kind of like the stigma that's out there, like, oh, B2B has to be B2B does not have to be boring. And I think my time and ecomm kind of helped me bring that direct to consumer experience to the B2B space. AJ Wilcox I totally agree with that as marketers when we start blending disciplines and blending skills, we're able to make things a lot more interesting. Yeah, B2B should not be B2Boring. Alright, so the reason I'm having you on the podcast, I got to hear you share a methodology a strategy with the Exit Five podcast, which is a podcast dealing all in B2B stuff. I was floored by what you shared and several members of my team were floored with what you shared. So I was so excited to have you on those of you who are listening, you know that I don't oftentimes do interviews with people that aren't product people from LinkedIn. So that should signal just how excited I am about the conversation we're going to have. Lashay, tell us a little bit about the strategy that you helped clients implement? Lashay Lewis Yeah, for sure. So first, to kind of bring it back, I noticed that there was a gap in the market, I noticed a lot of content marketers, and you know, even SEO agencies, content marketing agencies focused a lot on how much traffic can we drive a company, instead of how many leads can we drive a company. So just from that, I wanted my differentiator to be being able to tie a number to my name, and being able to say, I can drive you X amount of leads per month. And when I came into the industry, I seen a gap there. And even working in SEO agencies and content marketing agencies and seeing all the fluffy reporting and things like that. I just knew I wanted to bring something different to the space. So that's what really kind of helped my positioning and saying, like, I create profit driven content marketing strategies for B2B SaaS companies, instead of just, I help you increase traffic. I feel like there's enough marketers out there promoting, I help you increase traffic. But my differentiator is that I help you increase leads in the door actual demos in the door through content marketing. AJ Wilcox And I would say that's the biggest ask that we have from our clients is, yeah, get us all the MQLs you want get us leads or whatever. But what we are really interested in is we want meetings, our sales team wants to have demos or meetings set up. And that's what we're judging success. That's where we can actually tell our ROI. And what you're sharing with us here, you're talking about how you can actually prove and take content to the meeting to the demo to revenue. And that's why I think this conversation is so incredibly important. Tell us how did you come up with the strategy? Lashay Lewis Yeah, so basically, again, you know, going back to my history with building affiliate sites, I kind of just took that same methodology, and applied it to B2B SaaS. So, you know, other content marketers do and agencies do is they focus on top of funnel, so they're looking at the keywords with the highest search volume, the highest amount of impressions, and how many clicks is this going to get and I'm looking at it a little bit differently, I like to look at it like, instead of starting top down, I like to start bottom up. And when I say bottom up, I'm referring to the bottom of the funnel. And usually, because even though the clicks and the impressions and the traffic, which is what I call top of funnel metrics, it's like, even though those are present, it's like the money is at the bottom of the funnel. And the reason aaS companies can't really attribute content to revenue is because they're too focused on top of funnel metrics until six to eight to 10 months down the line. And they're like, Okay, our traffic was growing. This was great. But how are we making money? When honestly, you should be asking that question from the jump. I feel like asking that question from the beginning would solve a lot of issues that SaaS companies deal with. It's like, a lot of them don't ask themselves this question until they're already knee deep into an SEO campaign. And like, okay, great. Yeah, this is awesome. But how are we making money? And a lot of agencies and content marketers alike can't answer that question. So the methodology I like to come into every engagement is starting bottom of the funnel and working my way up from there, because this is the quickest way to actually drive demos in the door through content marketing. AJ Wilcox And then how are you proving these demos? I'm assuming this is a connection to the CRM system in some way. Like, when you're working with a client, how do you prove that you are getting an ROI? Lashay Lewis Sure. So again, you know, working with a lot of different content marketing agencies, this was a gap that I've seen. So what I like to do is I like to use Looker Studio, and Google Analytics. So what I do is I just really create a dashboard that is able to filter certain pieces of content. So when I would work with clients, or, again, when I was looking at content marketing agencies, I would create a look or studio dashboard. And I would put the content that I specifically wrote in there, and it would actually track the demos that came from the content that I wrote specifically, I love to do that because it shows the C suite in the higher ups like here is how content is contributing to your MQL and not just MQL, but actual demos that you have like coming into the door. So it's just really Looker Studio and Google Analytics is really the only two things I use. But yeah, that's how I kind of show like the higher ups here is how content is contributing to actual revenue. AJ Wilcox Oh, that's nice. You're able to set a conversion action inside of Google Analytics. Lashay Lewis Yes. So goals and events and just being able to tie that directly into the Looker studio so you know in a higher up and or someone that wants to get a deeper knowledge on okay, how is this content marketing working for us? They can come in literally see which piece says of content are driving the demos. AJ Wilcox Perfect. So I expect that when you go to a team and you start telling them like, no, your focus doesn't need to be on ads going to demos or something, it needs to actually be on content. That's going to be a little bit of a mindset shift, especially for the executive team. How do you suggest that marketers are positioning and messaging this internally to get buy in from the executive team on this mindset ship? Lashay Lewis Yeah, no, that's a great question. And I feel like marketers need to make an SEO mindset shift. So when I say SEO, I don't mean search engine optimization, actually means sales enablement optimization, right? So they need to start looking at content as sales enablement. Because in all actuality, it is. It's like, if you have someone, a prospect that comes through the door, and they're, they want to know more about the product, you can send them a written case study. Actually good content will actually warm up a prospect before they even get to sales. So I feel like if leaders start switching their mindset and stop looking at content as like, oh, just this thing that we're publishing every month, just for the sake of doing it, oh, because other companies are doing it, and they look at it, like this piece of content can actually drive in sales, we can actually use this to warm up prospects, at every stage of the buyer journey, you're gonna get a lot further than just thinking like, oh, our content team is just producing what I call company updates style content, like, oh, our company did this this month. And when the truth is, people really don't care what your company did this month. Like they care about how your product can help solve their problems. AJ Wilcox So true. Alright, so you've talked about the types of content and starting from the bottom of the funnel? What blog pieces are you suggesting we create? And how do you decide what blog posts to send traffic to? Lashay Lewis Yeah, that's a really great question. So I like to decide on what blog pieces to create. So there's a couple of different modifiers that kind of helps you determine what a bottom of funnel article would look like. So example, like a modifier would be like best, or versus, or top, or best product for use case. So there's a couple of different ways to identify a bottom of funnel term. And usually, again, like, that's where I like to start. Going back to your second question, AJ, I feel like ads can actually be ran to all types of content, top, mid, and bottom of funnel. So if we were to methodically go through this step by step, so usually, companies run kind of like brand awareness, LinkedIn ad campaigns to top of funnel content. So maybe they're trying to promote an e book or a white paper, very, like high level top of funnel. And usually a lot of companies just stop there. And a lot of time I see when companies are trying to get demo signups. They're just like, okay, boom, here's our demo, here's our ad, you know, sign up for the demo, when it actually shouldn't be done like that, you should actually be nurturing this person from the top of the funnel down to the bottom. So maybe, for a top of funnel piece, maybe if we were talking about sales enablement, a top of funnel piece will be what is sales enablement, right? So that's somebody that's not exactly sure what sales enablement, is, you know, maybe they feel like they'll need it now. Or maybe they need it in the future, very, very high level information. So a middle of funnel article and example would be like, how to improve sales enablement, or how to create sales enabled content, right. So they know a little bit about sales enablement, but you know, they're still trying to kind of put the pieces together a little bit. Again, this is the middle of the nurture, like this is where you really want to take the time to educate them and continue to nurture them. A bottom of funnel piece would be best sales enablement software, right. So as it relates to LinkedIn Ads, so if you were to start start at the top of the funnel, you would get them into a lead magnet, maybe like an ebook or a white paper, again, take a middle of funnel article and retarget, that same person that just came in through top of funnel, you know, whatever they opted in for. And then even from there, you can retarget a person again, with a bottom of funnel ads, so best sales enablement software, and you've effectively nurtured this person. Now, the sales process may not look that linear, but just for demonstrational purposes, just for example, purposes, like that's essentially how companies should do this. And a lot of times what I see is like they're only running like brand awareness campaigns, or they're only running, sign up for demo, It's like, if you were to actually create an entire funnel strategy on LinkedIn, you would probably be seeing more signups than you're seeing now. Probably higher conversion rates and lower click costs. But again, a lot of companies don't do that. They're just like, okay, let's try to get as many people into this ebook, into this webinar, into this white paper as we possibly can. But then they don't think about okay, how do I retarget this person? How do I continuously nurture this person down the funnel and that's exactly what we were talking about earlier with sales enabled content. A lot of SaaS companies probably already have the content in their arsenal to execute on this, but they just don't know that they do. But yes, essentially, you should be nurturing somebody from the top all the way to the bottom, not just like, pushing top of funnel and then automatically Okay, sign up for a demo. It doesn't work like that, like you need to be nurturing them at every stage of the funnel. AJ Wilcox And in this strategy, isn't there a place for gating content? Or would you advocate like you leave this ungated all the way up until they're ready to schedule the demo, Lashay Lewis I do feel like there's a place for gating content, right, because we do capture emails and things like that. But it's tricky to say, but I think like a lot of content that's gated should be ungraded. Because to be honest, a lot of people don't care about the thing that you're selling. So it's like you want them to care, you want to give them as much information as they need. You don't want to gate everything. Now, on the flip side, again, there are some things that you should be getting again, because you want to get this information to be able to get them onto their email list to retarget them and remarket to them. But a lot of things that you have gated, you probably shouldn't have gated. Like a webinar, I probably wouldn't get that. And again, like, if I'm super top of funnel, I don't even really know what my problem is, and you're making me put in my email to sign up for a webinar, I probably really don't care that much, I'm not gonna lie to you like. You need to worry more about educating the customer before you ask for something. Like don't just come out the gate and ask for something like, even when we're talking about top of funnel content, like educate the customer down to a point where they're like, oh, okay, so I've learned a lot from this post. Now, I feel comfortable enough to give them my email. And even if I can relate this to my own business, it's like, I give so much value on a daily basis before I ever ask for anything. People that opt into anything that I have to offer, they feel comfortable doing it, I don't have to push them to do it. They willingly want to do it because I give so much free value. They're like if her free stuff, is this good? What does her paid stuff look like? Like what is behind the wall? So it's like a lot of companies just jumped the gun with wanting to gate everything, when that's actually slowing your growth. AJ Wilcox totally 100% grade, I find that B2B marketers in the past, we've been so in a hurry to gate things to try to get email addresses because we feel like that's what we need to do in order to introduce them to sales and start that nurturing process. But that also feels really desperate to be like from your very first interaction, expose yourself, tell us who you are. So if all you're doing is just giving value, yeah, as marketers, we have to wait longer to see the lead. But under your strategy, we may not be generating an MQL now, and then, you know, waiting weeks or months until that turns into an SQL. We are delaying that until MQL and SQL happen at exactly the same time, it's like, but now their sales ready. And now sales is actually probably going to close this lead. And it's a little exercise in patience, I think for us, as marketers Lashay Lewis For sure. And if I can relate it to like a real life circumstance, it's like me going out on a date and the guy asking to marry me after the first date. It's like, bro, let's do some stuff first. Let's get to know each other. Let's date for a little while. You don't make that ask right away, you need to be giving as much value away as possible. And then the person will opt in when they're ready to opt in. You don't force them to do that, because what's gonna happen is they're gonna get pissed off, they're gonna be like, you know what, screw this. They're gonna go to your competitor that has their content ungated, where they can learn more about the problems that they have. And what they're gonna wind up doing is rolling with a competitor instead of you. So I would definitely tell companies like consider ungating some of that content that you have. I'm not saying ungate everything. But it's like, you're asking for too much for somebody that's extremely top of funnel, it's like, now if they're bottom of funnel, they know what their problem is they're hurting, they need a solution. At that point, yes, they're kind of ready to make a deeper decision. Even past the lead magnet, now they're actually like ready to sign up for demo. But again, when somebody is top of funnel, like they don't care about your webinar, they don't care about your ebook, you want to educate them into caring about your webinar, or your ebook. And I just think that if companies made that another mindset shift, which is like ungate some of your stuff, it's holding back your growth by you not ungating. Ungate some of your stuff. AJ Wilcox And so if we can transition now you understand the strategy, you want to start creating content that is on gated, and we talked about starting from the bottom of the funnel. What are some of the tips and recommendations you'd have for a marketer? How do they actually go to start creating bottom of funnel content? Lashay Lewis Yeah, another great question. So if I could start with the issue, the issue is, even companies that have bottom of funnel content, a lot of them don't know it, but the companies that do know it, that content doesn't convert how it should for them because they're writing their bottom of funnel articles same way, they would write their top of funnel articles. And that's not how you would do that, because somebody that's bottom of funnel is way more aware of what their problem is than somebody that's top of the funnel. So when you start writing bottom of funnel content, you really have to get specific with the pain points, you need to get specific with the features that solve that pain point for that prospect. And again, it's like top of funnel is just like, what is this thing, the history of this thing, maybe topics, statistics, it's like very, very high level things that even AI can possibly write. But when you get down to the bottom of funnel, it's like, there's a disconnect they don't need. So if I'm looking for best sales enablement software, there's no reason I should go into your article and see any paragraph that says, what is sales enablement? At that point, you've lost me like I'm bouncing. So I think the difference is just getting the information inside of your organization to be able to craft bottom of funnel articles. So to dig into that a little bit. It's just interviewing subject matter experts within the org and just getting the information from them just the years of experience and just being able to extract their brain and put it in written text and be able to again, match the features of your product to the specific pain points that your audience is dealing with. That's what's going to convert not high level fluffy information, like they want to get down to brass tacks, like they want to know, at this point, how does your product solve my pain point, so get right to it, it's no need for an extended long intro or anything like that. I noticed a lot of companies make this mistake as well, they have like this extremely long intro well, you know, 50% of sales enablement, is based or they don't care, right, get to the point. If you're looking for a sales enablement solution, you're probably dealing with one of these three problems, pain point one, two, and three. Here's how you know, boom, some of the article and then get right into it. It's just totally different from how top of funnel content is written. And again, it's like leaders need to go through and assess how their bottom of funnel, if they even have any bottom of funnel content, they need to go through and assess how that bottom of funnel content is written. Is it written for conversions, or is it written as if I'm talking to somebody in a top of funnel article, very high level fluffy information? So I think the first thing to do is to like scan that bottom of funnel content and to see, is it written for conversions? Because just because you have bottom funnel content, doesn't mean you're going to convert has to be written the right way? AJ Wilcox Oh, totally true. I'd say it's deceptive. It seems like it'd be very simple to do, because hey, this is you writing content that's very close to your product. It's bottom of funnel. But then I can also see marketers probably making some serious mistakes, like you talked about addressing, like too much of a top of funnel piece when you're not in the mindset that your prospect is actually in at that moment. Yeah. As a consultant as an agency, when you're helping other people to do this, is this very difficult? Because they know their product better? They know their customer better? And you're helping consult like, is there a world where someone from outside could come in and help with this? Or does this need to be done by someone who's internal? Lashay Lewis Yeah, that's a great question. So even as a consultant, a lot of companies don't have their information together consolidated. So even if I'm coming up as a consultant, I can still help drive the strategy. It's just the gap is companies don't have their information all together. And not just for me as a consultant. But even for your in house writers, you need to have all of this information together for them. Because what's happening is, they're hunting around or trying to, you know, if you guys were even doing interviews, because I know a lot of SaaS companies don't even hold subject matter, expert interviews, and they should, but your writers are going around trying to land these interviews and trying to do this and trying to do that. When if you had all this information consolidated for them, they could spend more time writing and less time trying to reach out to different stakeholders to get information. Because this was a huge pain point for me, when I was writing with content marketing agencies and in house at aaS companies like I would have to go and dig and search for all this information that should have been together for me previously. So I think that's the first thing. It's like having all of your information consolidated. So not just me as a consultant, but an in house writer can come in and say, Okay, here's the ICP, here's what they struggle with. And you might have different ICPs that's when it gets a little bit more nuanced. It's like, you'd need to have all of this information together for you know, consultants for in house writers, for freelance writers, for SDRs that come in that need to learn about the product. It's so many different use cases of why you need to have all of your information together. And so many companies missed the mark on this. I was freelancing for years and years and years and none of the SaaS companies that I worked for dot this right, none of them. So I think just being able to speak on that alone, I know I'm good. I resonate with somebody right now, you need to start consolidating your customer information, it's going to help your team so much better, they're going to spend less time researching actually more time creating high quality pieces. AJ Wilcox And that is so worth your time as a marketer, actually defining these things. Because I think, right, like first touch, first blush, it probably feels to a marketer, like, this could be a waste of time, like, Oh, I'm taking time away from doing my actual work to create the strategy and think, but all of a sudden, when you have that, when you have this document, like you're talking about, where you truly understand your product, and the pain points that your customers are feeling, now all of a sudden writing content is super easy. And you can hand it to an agency because it's concise. And it's really easy to write ad copy and create new offers. So I think this is absolute gold, but you've just shared Lashay Lewis And I think, on the surface, it may seem like it's a waste of time. But once you have all this information together and your in house writers or freelance writers or, you know, SEO agencies that you're working with get a hold of this information, it's going to change the way you do content marketing, it's going to change the speed of which it's done, it's going to change the quality in which it's done. Again, because a lot of your competitors aren't doing this. So if you were to actually take this advice and actually go run with it, you're probably going to be ahead of a lot of your competitors that don't have their information together, they just have writers on the team, they're like, Okay, so choose a keyword, write some content around it, you know, boom. And here's another thing he gets like, this is the reason I'm able to get more inbound demos from four blog posts a month, and others are able to get the 20 plus a month, it's because I focus on quality over quantity, I'm talking to the ICP, I'm matching features with pain points, I'm talking about the feature benefit, I'm talking about the future consequences. It's not difficult to conceptualize when you have all of the information together, because it's like whoever's writing, the article can pick and choose what they want to put in the guide. And it's like, it all comes from subject matter experts within the company. So you may not and I know another pain point was like, oh, having to view you know, interview subject matter experts for every piece is such a time suck, and this and that. But again, this is the importance of consolidating that information. It's like, maybe hold one or two or three interviews, and then take the information from those interviews and put it together, you really don't have to interview too much more after that, especially for bottom of funnel pieces. Because a lot of the content is the same. It's just written for different ICPs. And the angles might be a little different. But the general features and the pain points are basically the same, but the angle might be a little bit different. But again, if you have all of that information, consolidated, you don't have to contact for five or six stakeholders, you have this consolidated info, and you're picking and choosing what you want to put in the article. And it's not just random information that you got from Google, you got this information from inside of your organization, this is exactly the customer that we're talking to, you know what I mean, it's just so much easier on your writers to do this. And this is something else I preach as a content marketer, I don't feel like we're appreciated the way we should be appreciated. It's like, good leadership is going to make sure these things are together for your content team to be successful. AJ Wilcox I totally agree. I feel like we should have a culture of interviewing, this shouldn't be something that you're just like, oh, all of a sudden, we need to start doing some of these interviews with subject matter experts. I think there needs to be this culture of we interview our prospects, we interview our current customers, so we can understand more about their pain points more about what they're looking for. So we can give them what they're asking for. We need to be interviewing, maybe someone in sales or engineering or something. But we need to be having these interviews with subject matter experts. So you've totally won me over on that. I think that's super valuable. Lashay Lewis Absolutely. And you just saying that just kind of reminded me of something else. Like, even outside of subject matter experts. Like you need to be interviewing sales and customer success. Because again, you know, like I mentioned on the exit five podcast, it's like, sales gives you a vision of what life is like for the prospect before they have your product. And then customer success gives you a vision of what life is like after they have your product. And your product is the bridge between the before and after. That's storytelling. If you can storytelling, your content, you're gonna be able to drive some sales. But the problem is companies don't storytellers. They go on Google and they copy what everybody else is doing when the reality is those people are probably not converting so you copying them is doing yourself a disservice. AJ Wilcox Totally. So I think we need to ask about AI because you did mention AI. There's bottom of funnel content that AI can't create. What do you see AI? Where does it play in to this process? And what do you see it doing to content strategy and content writing as we go? Lashay Lewis Yeah, so I feel like AI can definitely play a part in the process. It would be like I mentioned earlier, it'd be like more top of funnel because the way AI gets his information as it gets it from the internet, right? So it's getting it from other articles that are already out there, the thing that it doesn't do is it doesn't get information with inside your organization. So it's more difficult to have AI write, middle of funnel and bottom of funnel articles again, because that information is not coming from Google, it's coming from within your company. So AI plays a good role when it comes to just thought ideation, you know, okay, so how should I, you know, write this headline? Or how should I do this? Or what does a good outline of an article look like? AI is excellent for ideation, that I will say, I wouldn't even say it's bad for top of funnel content, because it's good. It's only so many ways that you can write a top of funnel piece with like, what is sales enablement, right? So again, when we go back to our sales enablement, example, there's only so many ways that you can explain the same thing. But even for top of funnel piece, I would still say maybe you should hold an interview for top of funnel piece as well, because a subject matter expert may have a contrarian opinion or something different to bring to the table that no other website or your competitors or whatever have even talked about. So I wouldn't even say go full blown AI on top of funnel content, but it definitely can be used more with top of funnel than it can with bottom a funnel, most definitely. Even, just to you know, I know, we kind of been talking about this, but to kind of like, touch on this a little bit. Something that I would love to bring to the industry is an AI product that can actually scan customer calls and customer information and be able to help you create an outline based on the specific information of your ICP, not information that was found on Google. So it's something I've got in the works right now. But as of right now, as you know, AI stands it's like, don't use it to write your bottom of funnel content. It's just not there yet. And until someone comes up with a product that can actually do these things, like let AI play its part but don't think that, you know, you can tell you, right, okay, you know, use Chapt GPT and AI to create, you know, 50 articles for us. Because what's gonna wind up happening is, somebody's gonna have to clean up that mess later on. You cheeping out on your content marketing, your SEO is probably going to be the most expensive mistake that you make. AJ Wilcox I think you bring up a really good point about where I think AI is going to go in the future. And the Jordan Harbinger show, it's one of my favorite podcasts, they actually ended up doing this. They pushed all of their episodes all probably their transcripts into ChatGPT. And then they have this chat bot that you can go and ask any question about the show. And it'll say oh, and in Episode 364, they talked about this topic, go listen to that. I would love that for the LinkedIn Ads Show because by the time we record, this is episode 99. We've 99 episodes, and I don't remember everything I said in all of them. And sometimes I shared some gold and then have totally forgotten it later. Yeah, I love the idea of like, sick AI on your internal content on the output from these subject matter experts. And now all of a sudden, you have more opportunities to create content without having to just have a new interview every time you want to write something. Absolutely. AJ Wilcox Here's a quick sponsor break, and then we'll dive back into the interview. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox Managing LinkedIn Ads is a massive time and money investment. Do you want a return on it? Consider booking a discovery call with B2Linked the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years, and our unique scientific approach to ads management, combined with our proprietary tools that allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in-house team, or internal digital ads hire. Plus, we're official LinkedIn partners. To apply just go to B2Linked.com/apply and we'd absolutely love the chance to get to chat with you. AJ Wilcox Alright, let's jump back into the interview with Lashay Lewis. AJ Wilcox So we've talked about how to create the bottom of funnel content. Do you have any tips or recommendations for us on how we could create more middle and top of funnel content? Lashay Lewis Yeah, for sure. So middle funnel content, what a lot of people don't know about that is that middle funnel content can actually drive demos as well. It's just really all dependent on how you angle it. So for example, if we go back to our sales enablement example, it's like, you know how to improve sales enablement or how to create a sales enabled process or something along those lines. It's like two angles that you can use for middle of funnel. Okay, so let's say the term that we're going after is how to improve sales enablement. So if you have a product that helps people improve their sales enablement, one angle you could take is actually doing kind of like a demo walkthrough of how someone wouldn't be able to improve their sales enablement with your product, and then have a call to action to say, did you like what you're seeing, you know, sign up for demo. Angle number two is you could take them through the manual process of how to improve their sales enablement, and then angle it and say, well, instead of doing all that, you could just sign up for our product, we do this than the third, we automate this entire process for you sign up for a demo. And I know this is a common occurrence because as much as I love bottom of funnel, like there are only so many bottom of funnel terms before you exhaust everything. But here's when you start to get crafty with angles and things like that when you move up to the middle of funnel, because there are a lot more middle of funnel terms. And there are bottom of funnel terms. But again, it's really all about how you angle that content in order to be able to drive that demo. And with top of funnel content. It's really just, again, educating the customer as much as possible in order to be able to get them into something gated not pushing the gated thing right out the door. It's like, for example, there's no reason you shouldn't be getting a case study. Like I don't know who I'm calling out right now. But underneath the case study dude, like, let it go, you need to enable your potential prospects to be able to get a vision of what life is like, using your product case studies does that it's like no, they're not going to put in their email to get a case study from you. Like that's something you should be willing and able to give to them to show them value. Here's how our company can help you. Right. So I think, as it relates to just creating top of funnel pieces, it's just you want to educate them as much as possible. Again, if you can get a subject matter expert to give some golden nuggets of information or contrary and opinion, just deep expertise on the topic, it's going to shine through your content every time. So different stages of the funnel requires, I don't want to say a different level of expertise. But it just requires you to get deeper and deeper as you go down the funnel. Again, you know, top of funnel content can be pretty high level because the person doesn't know exactly what their problem is yet. And then as you get to the middle of funnel, they're starting to Okay, I have this problem. I'm not quite sure how to solve it. But let me look and then bottom funnel like they're ready to sign up. It's just about understanding the buyer journey, and then understanding how to angle each piece of content based on where they are in their journey. AJ Wilcox And I think the mark of success of a good funnel strategy is you start to see demos along the way, even when they haven't made it to the bottom of the funnel yet. Absolutely. And it's because you're answering the right questions, you're addressing the right things as you go. Yes. 100%. Alright, so as the time of recording thought leader ads at LinkedIn have not come out yet. The the date that I've heard is June 15, of 2023. LinkedIn is going to be releasing these new ads where we can start promoting personal posts rather than posts that come from companies. How would you see this as affecting the content sharing strategy? Lashay Lewis Yeah, I think this is going to be huge for product evangelists. Because this is something I've said time and time again, it's like personal profiles, at least from what I've seen, like do better than business profiles on LinkedIn. So I think this is going to be huge for people that are product evangelists for their company. If you're in leadership right now, and you don't have a product evangelist, you and you're actually running a LinkedIn strategy, you may want to think about getting one because I just feel like this feature is just empowering us more. And when I say us, I mean like individuals, it's just empowering us to be able to really become influencers in this b2b space. I know that's something that's, you know, arisen. And you know, a lot of people think that's only for B2C. But influencers are actually rising in the b2b space, I think it's a viable strategy that SaaS companies should probably start paying close attention to there's a reason that LinkedIn is coming out with this feature, because they see what's going on. I want to say if you stay ahead of the curve, you're going to be good to go. I'm not gonna say like, oh, this is a, you know, there's a certain time period that we're going to put on this. But I would definitely say like start paying more attention to having product evangelists in your company, because this is going to do nothing but push that initiative even more. AJ Wilcox Oh, beautiful. Okay, so in our pre interview chat, as we were talking, you mentioned several times where you've seen this work very well with Facebook Ads. I know that things that tend to work well on Facebook Ads are probably going to work really well, if not better on LinkedIn Ads. Yeah. Can you share one prominent example of this process working with Facebook? Lashay Lewis Yeah, for sure. So I have a client that's in the accessibility space. So basically, software that kind of helps websites become compliant with accessibility to people with disabilities and things like that. So one of the issues where he had a lot of top of funnel content, again, a lot of traffic, but it wasn't generating any demos. So what we kind of set in place was to run Facebook ads to our bottom from a content that we hadn't, you know, newly created, and what that did for us, at least I found anecdotally, like it helped us rank higher in Google. And it also gave us insight into which bottom of funnel pieces specifically, we're going to convert before others. So the reason that's so important is because if you know which content pieces are going to convert, even before they're ranking in Google, like you can put a priority on those specific content pieces. So just imagining having a crystal ball, and being able to see into the future and knowing this piece of content is gonna rank. One of those pieces of content is going to convert if you're able to rank it in Google. So that's how even getting into like how I methodically rank content, everything I do is data driven. If I'm running Facebook Ads to a bottom of funnel piece, and I'm seeing like, it's actually converting from the Facebook Ads, good chance that if I rank it organically, it's going to convert as well, it's probably going to convert even better. So that's really how I put a prioritization on which articles I rank. I'm not just guessing, and I'm really being very data driven. And it's like, if I see, you know, this article got to conversions. Okay, let's put a priority on ranking this piece. And then, you know, I know we're talking about Facebook ads, but this relates to Google Ads, because I know a lot of SaaS companies are running paid ads as well. So this relates to Google Ads and LinkedIn Ads, like right, so it's like, your paid ads strategy can actually fuel your organic strategy. So if I could dig into this really quick, like, another I know, we talked about two mindset shifts already. Mindset shift number three, stop looking at paid and organic as competitors and start looking at them as teammates, right? So your paid ads can actually fuel your organic strategy. So if you're currently running a Google Ads strategy, go to your AdWords account, and take a look at the content that's actually converting right now. And ask yourself, can I create a blog post around the same topic. And the thing is, it's like, once you do create that blog post, and let's say you rank it, you now have two pieces of real estate on the first page to be able to drive demos. Again, it's like Google AdWords will give you a forward view of what is already converting for us. Let's take that and use that to drive organic strategy. And again, it's just a leaky bucket. It's like something that companies are doing, you know, running ads, but they're not using that to fuel the organic side, they're just like, okay, these are two separate things, we need to keep them like that, when in all actuality, a lot of your organic strategy is probably rooted in what you've been doing on the paid ads side. AJ Wilcox I love that. Alright, so if LinkedIn advertisers want to start using the strategy that we've been talking about, where do they need to start? Lashay Lewis If I could give a step by step order on what they need to do? The first thing to do would be do a content audit, right? So do a content audit of the website. First, understand if you even have any bottom of funnel content, okay. So if you do have bottom of funnel content is it written for conversions? Again, defer earlier into the episode of how I you know, mentioned that bottom of funnel content should be written. If you feel like it's written for conversions, that's when you start retargeting people that are already in your ecosystem with those bottom of funnel ads. So it's really just as simple as that. It's really no more complicated than that. It's just really about putting your bottom of funnel glasses on and just starting to understand how these pieces play a role. And then just start incorporating them into your LinkedIn strategy. Just like that from top to bottom. AJ Wilcox And then what comes next, I know you've got some cool resources that you've shared on your LinkedIn profile. You even had some posts go very viral, where you were sharing some free resources. Can you talk a little bit about those and share with us those resources? Lashay Lewis Yeah, so one of the things I didn't mention is one of the places to start is by you know, like we said earlier in the episode is like consolidating your information. So I want to say three months ago, I came out with a content marketing dashboard that helps SaaS companies easily be able to consolidate all of their information for freelance writers, for consultants that come on board for agencies for you know, whomever, so I have that resource. And you can find that at authorityplug.com/content-dashboard, just go there, grab the dashboard, it's a notion, it's really going to help you think through who your ICP is, if you have multiple ICPs. It's going to help you run through that has quite a few things in it. It has a tracking dashboard that lets you set up your Looker Studio to be able to see which specific pieces of content are driving demos. But all in all, you want to start with making sure your information is consolidated how we talked about earlier in the episode. So more than welcome to go and grab a dashboard. That's going to be the first step into everything that we've talked about. AJ Wilcox Oh, and this is such a cool resource. I want to encourage everyone who's listening, go grab this dashboard. Lashay is giving this away for free. And it's awesome, Lashay Lewis For sure. And for anybody that kind of wants to visually see this methodology in place, again, what we talked about how starting, you know, with bringing somebody in through LinkedIn as top of the funnel, and then retargeting them with middle funnel and bottom of funnel content, I have a visual framework that will be linked in the show notes that gives a wonderful visual of kind of like, how this would work, what type of topics are considered top of funnel, middle funnel and bottom of funnel? And exactly just how to, you know, run through this process. AJ Wilcox And it works really well with the dashboard as well. They work well in tandem. Lashay Lewis Yes. And you know, speaking of that AJ like even on LinkedIn, like I come up with visual frameworks multiple times per week. So anybody that wants to learn content strategy through visual because I'm a visual learner. So anybody that's a visual learner that wants to learn content strategy, or more about how a strategy can fuel your LinkedIn ads, definitely follow me on LinkedIn, I dropped visual frameworks every week. AJ Wilcox Oh, I love that such a cool resource. Alright, so we are going to link to Lashay's dashboard and the visual framework, as well as her on LinkedIn. So make sure you go and follow her go check out these free resources. You don't want to miss that. All right. And then finally, there's the question I like to ask people that I'm interviewing, what are you most excited about personally, right now? Lashay Lewis I would say, probably my fitness journey. That's the thing that's really been fueling me. It's gotten my mental health so much better. And I've heard people say this so much. It's like, just the discipline. And everything that I've learned from fitness is just bleeding over into business. It's really bleeding over in every aspect of my life. So the thing I'm most excited about personally, is definitely what I've been doing as it relates to fitness and mental health, for sure. AJ Wilcox So cool. All right. And then what about professionally, what are you most excited about in your business right now, Lashay Lewis I'm most excited about being able to partner with B2B SaaS companies on creating their content strategy, like, content strategy, to me is just so fun. It's just like my zone of genius. The thing I'm most excited about is my consultancy, for sure. Just being able to really touch a lot of people. Honestly, when I first started this, I'm like, well, you know, how much of an impact and I really have, I'm really just talking about marketing and sales and things like that. But to read the endless amount of messages I get on a daily basis, and the emails I get, and just how I've been able to impact people in their processes and how they've been able to just achieve so many results, just from the basic knowledge that I think is basic, but to other people's gold. Yes. But just from the knowledge, I've been able to share just how it's impacting people like it's really bigger than marketing. When you take a step back and look at it. It's amazing. So I look forward to continue to provide value to anybody that's willing to listen. AJ Wilcox Well, let's share we are cheering you on. Thanks so much for dropping all of this gold. It's all stuff in your mind that's simple marketing, but honestly, so much of this was groundbreaking. So thank you so much for sharing it with the LinkedIn Ads Show audience. Lashay Lewis Thank you for having me. AJ Wilcox All right, I'vegot the episode resources for you coming right up. So stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox So Lashay mentioned her content dashboard. So check right below in the show notes, you'll see the links to her content dashboard. I also put a link to Lashay's awesome LinkedIn post about her visual framework, she actually walks you through an example of gongs marketing that I think you're going to love, so check that out. You'll also see a link to her LinkedIn profile o go follow where there. Ask to connect and all that. If you're new to LinkedIn ads, or you know anyone who is check out the course that I did with LinkedIn Learning, you'll see the link right there in the show notes as well. It's by far the lowest cost and the highest quality course out there. If this is your first time listening, welcome, and make sure to hit that subscribe button if you want to hear more of this. But if this is not your first time, I would encourage you please do rate and review the podcast. It helps us share the show with more people who are going to find it valuable. And it's by far the best way that you can say thank you for everything we put into the show. With any questions, suggestions or corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. I'm cheering you on in your LinkedIn Ads initiatives.

Great content is like an amazing dish—it's meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in a webinar.Rewritten as a Twitter thread.Discussed in a podcast.Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.That's exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content she creates. Today, Amanda discusses how she repurposes SparkToro's popular office hour webinars attended by thousands of marketers into blog posts.She even believes that starting with a webinar before writing a blog post might be better:“As you're presenting your ideas, you can pick up on how the audience are reacting. For example, people in the chat might be saying, ‘Oh, that's a really good example.' They could even tell you if they're confused. Those things give you clue to improve your content.”In this Marketing Powerups episode, you'll learn:The benefits of repurposing webinars into blog posts versus the other way around.Amanda's detailed process for turning webinars into blog posts.The art of coining terms like “zero-click content.”A resume tip that's helped Amanda transition from a test kitchen chef to a VP of marketing at a fast-growing startup.

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Liz Jostes.  Liz Jostes gives us a fresh, and clear perspective on blogging.  She demystifies the process and shows us how blogging can be a game changer for your business. Learn:  -why blogging matters to SEO, your expertise, and credibility.-the benefits of blogging vs. social media content-how to easily write and repurpose your blogAnd MUCH more!!  Scale Your Business Scorecardhttps://bit.ly/WinTheHourWinTheDayScoreCard  Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Liz Jostes at:Website: https://www.elirose.com/LinkedIn: https://www.linkedin.com/company/eli-rose-social-media/Instagram:  https://www.instagram.com/elirosesocialmedia/  Win The Hour Win The Dayhttps://www.winthehourwintheday.com

Are you struggling to come up with topics to blog about? You are NOT alone my friend. In this episode, I'm going to show you my specific process of coming up with content ideas for your blog so you can build trust and rapport with your ideal client. If you have a goal to book more clients this year and need help doing it - this episode is for you!Episode Highlights:01:16 - Build trust through consistent content creation05:13 - Content Pillars for Simple Content Creation for Newborn and Birth Photographers05:54 - Content Pillar #111:34 - Content Pillar #215:12 - Content Pillar #3Take the guesswork out of blogging. Join the Content Club for Photographers and get two pre-written blog posts every month that you can customize to fit your brand and voice.Did this episode spark an idea for you to work on? DM me on Instagram and let me know how I can help!Let's continue this conversation in our free community with over 5K baby and birth photographers all over the world!Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.Love to read while listening? Checkout the transcription of this episode here.

Send us a Text Message.Are you struggling to come up with topics to blog about? You are NOT alone my friend. In this episode, I'm going to show you my specific process of coming up with content ideas for your blog so you can build trust and rapport with your ideal client. If you have a goal to book more clients this year and need help doing it - this episode is for you!Episode Highlights:01:16 - Build trust through consistent content creation05:13 - Content Pillars for Simple Content Creation for Newborn and Birth Photographers05:54 - Content Pillar #111:34 - Content Pillar #215:12 - Content Pillar #3Take the guesswork out of blogging. Join the Content Club for Photographers and get two pre-written blog posts every month that you can customize to fit your brand and voice.Did this episode spark an idea for you to work on? DM me on Instagram and let me know how I can help!Let's continue this conversation in our free community with over 5K baby and birth photographers all over the world!Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.Love to read while listening? Checkout the transcription of this episode here.

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Kate Smoothy.  Kate Smoothy gives us a fresh look at SEO  (Search Engine Optimization).  Don't be weighed down by the idea of SEO content ideas!! Kate makes it easy!   Learn-How to easily create SEO for your website-Quickly find your SEO for your business with a simple hack-What are the biggest SEO mistakes you're making todayAnd MUCH more!!  W.I.N Time Back Quiz  https://bit.ly/WinTheHourWinTheDayScoreCard    Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Kate Smoothy at:Website: https://webhivedigital.com/LinkedIn: https://www.linkedin.com/in/Kate-smoothy/Instagram: https://www.instagram.com/webhivedigital/Facebook: https://www.facebook.com/webhivedigital  Win The Hour Win The Dayhttps://www.winthehourwintheday.com

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions. [00:39] Writing about trends in your market niche to increase traffic. [01:13] Hear a trick regarding list-based content and why it will help drive conversions. [02:02] Learn about alternative or versus types of blog content. [02:39] What to remember when using infographics to help drive traffic.  [03:12] Writing blogs about statistics for your particular market. [03:40] That's it for today! [03:58] Go to https://marketingschool.io/ for more.   Links Mentioned in Today's Episode:   Don't forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Looking to create an annual blog content plan -- in just one week? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast we'll be going over exactly how to quickly create a blog post calendar for the year in seven days or less! By the end of this episode, you'll understand: a 7-step framework for quick blog content planning ways to find travel blog content ideas that actually rank in search results how to incorporate your content plan into a strategic blogging business plan what to include in a blog post before hitting publish how to create content faster without sacrificing quality and more! Our special guest for this episode, travel blogger and SEO strategist Nina Clapperton, will be sharing all of the above and more. On that note, let's create your digital content plan! VISIT NINA Nina Out & About: https://ninaoutandabout.ca/ She Knows SEO: https://sheknowsseo.co/ Nina's SEO Roadmap Course: https://jessie--ninaclapperton.thrivecart.com/seo-roadmap/6277089cce878/ (affiliate link) FREE BONUS: Snag FREE access to my Travel Blog Resource Library (45+ resources!): https://jessieonajourney.com/free-blogging-printables/ The printables, video tutorials, and mini-courses inside will help you grow your traffic, community, and income! TOOLS MENTIONED: https://bit.ly/tools-for-blogging Visit the link above for a list of my favorite blogging tools, resources & discounts (including those mentioned in the episode). LET'S CONNECT ON SOCIAL: https://www.facebook.com/jessieonajourney/ https://www.instagram.com/jessieonajourney/ https://twitter.com/JessonaJourney https://www.pinterest.com/jessonajourney/ https://www.youtube.com/channel/UChZCFed7WHl_7yEZYo_uyLA/videos  https://www.tiktok.com/@jessieonajourney

Don't make this crucial mistake in creating ANY content: forgetting… or refusing to outline your content. I used to do that. In fact, I once refused to outline my English papers and had a showdown with my English teacher. Long story short, little middle school Faith was wrong and had to change my ways. Learn this lesson the easy way. Outlining your content will not only save you TIME in the long run, but it will help you create BETTER content that your audience ACTUALLY wants to consume. Stop wasting their time and yours, and use this outlining method for your next blog and all the ones after that.    So.. flash back to little middle school Faith. Hates outlining with a burning fiery passion   NOW however, I have learned my lesson, y'all. Outlines are for me just as much as they are for YOU.    ANNNNDDD bonus tip- writing a great outline makes writing a great blog or repurposing a blog into a podcast SOOOOO much faster.    Listen in to learn how to create BETTER content and save time with this outlining method Book Your Discovery Call Here Wanna Skip the Discovery Call and Get Your SEO Fixed STAT? Schedule a Coaching Call Here Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Learn How to Build a Great Content Strategy Here Email faith@faithhanan.com  

Blogs can make LOTS of money by providing good content and monetize it with affiliate links and sponsorships. Writing, editing, and producing articles can help you quit your job.Get the FREE Real Estate Investing Course: https://masterpassiveincome.com/freecoursesuYoutube: https://successfullyunemployed.co/youtube// WHAT TO WATCH NEXTStart a Podcast: https://youtu.be/YdKKwSSOnJAMake Money Online: https://youtu.be/WDkRHg3uxR0Flea Market Flipper: https://youtu.be/MYEoeQPT-5E//BEST BUSINESS COURSES I RECOMMENDStart an Online Business: https://successfullyunemployed.co/p24Start a podcast: https://successfullyunemployed.co/podcourseMake money on Etsy: https://successfullyunemployed.co/goldcityCreate a Facebook Ads Agency: https://successfullyunemployed.co/laptopempiresMake $ from nothing as a Flea Market Flipper: https://successfullyunemployed.co/fleamarketflipperLearn how to invest in land: https://successfullyunemployed.co/retipsterLearn more about Dustin and find resources to build an automatic real estate investing business:https://masterpassiveincome.com/NOTE: This description may contains affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Do you ever struggle to come up with GREAT content ideas? I bet you're thinking, I'm going to pitch some new website, software, or even a coaching service. And while coming up with content topics and titles is DEF one of my secret superpowers, lol, that's not where this is going.    Now I'll be the FIRST to tell you that there are some amazing websites and tools out there that will generate content topics based on a keyword that you enter or on other topic ideas.   But this is not that.    Nope.    This is a SUPER simple but HIGHLY effective tip to always have high-quality content ideas on hand when you need to create content.   So stop staring at that blinking cursor, and let's jump on into my number one tip to NEVER run out of content ideas Are you ready? Book Your Discovery Call Here Wanna Skip the Discovery Call and Get Your SEO Fixed STAT? Schedule a Coaching Call Here Download the Content Strategy Repurposing Cheat Sheet Here Read the Blog Here! Join the Facebook Group! Email faith@faithhanan.com  

Ready to learn exactly what your audience wants to hear and learn? Make content creation with this simple strategy that connects you directly with your audience members and hear (from their mouths) what content topics would peak their interest the most.  This strategy is simple and great for entrepreneurs of all kinds! Enjoy!

Limitless Podcast —Episode 22— SEO Ranking & Website Traffic      If you are a business owner who is solely relying on social media to create an audience and make a profit, then you are missing an essential key to your marketing strategy. Jamie Ratermann talks to Lauren Tayler about why you shouldn't be snoozing on your business' website. Lauren explains why in order to create long-term brand awareness, reach new audiences and earn more revenue you need website marketing and search engine optimization more commonly known as SEO.    Episode's Highlights:    The importance of SEO and Website marketing.  How SEO ranking works and what you could do to improve it.  Having good SEO can improve your website experience. Why blogging is still relevant today.  It can help your business reach new audiences.  SEO & Website helps build trust and credibility.    About Lauren Taylar     Lauren Taylar is a brand designer, website designer and SEO strategist for female coaches and creatives who want to feel confident in their online presence, attract more dream clients, and expand their organic reach on Google. As a former SEO strategist with one of the leading online reputation management firms in the country, Lauren combines her technical background with her passion for design to create visual brand identities, build custom websites and create tailored blogging strategies.   Resources:  Connect with Lauren: Instagram │Facebook │ Website VIP Design Days - https://laurentaylar.com/services/vip-days   Looking to allow sales to be a little more effortless? Check out my new 5-week website conversion program, The Wealth Portal here: https://www.jamieratermann.com/the-wealth-portal Thrive Mastermind: https://www.jamieratermann.com/thrive-mastermind Leave a review and share it! If you enjoyed tuning in to the Limitless Podcast, we'd appreciate it if you wrote us a review. You can also share it to help other entrepreneurs expand their network and create faster business growth.  Have any questions or want to leave a suggestion? Come say hi on the 'gram. Have questions about my coaching or takeaways from the episode: DM me @jamieratermann or contact me on my website! Thanks for listening! Stay tuned to my website for more episode updates and other exciting programs and resources. Connect with Jamie and share your story: Instagram │ Website │Twitter │ LinkedIn

Episode 80: How to Outsource your Blog Content Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to outsource your blog content. In our eightieth episode you'll learn: Why you should be blogging and what it can do for your business When it's time to outsource your blog Why you should hire someone who's willing to learn your brand Why you should expect to still spend some time on your blog content even with a blog writer on your staff Some tools that make the process easy The process of hiring a blog writer and what that relationship can look like Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram).  Links & Resources: https://app.asana.com/ (Asana) https://drive.google.com/drive (Google Drive) https://www.loom.com/home (Loom) https://view.flodesk.com/pages/6148e2d4337f1c2aacf522a7 (Grab Kate's Content Calendar) Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Shows Main Idea – Supporting Member: “I believe I have something to say, but I'm unsure how to say it, and I don't know the mechanics of crafting a blog article that compels someone to hang with me. What are the secrets to writing well so that people will want to read what I have to say? What are some of the things you have learned that have worked to build a loyal following? I'm sure some tips and tricks from an experienced pro would help a person rise above the millions of bloggers out there who are competing to build a following.” Show Notes: https://rickthomas.net/podcast/ep-417-secrets-that-teach-you-how-to-write-compelling-blog-content/ Will you help us so we can continue to provide free content to the world? You can become a supporting member here rickthomas.net/recurring-membership/ Or you can make a one-time or recurring donation(s) here https://rickthomas.net/donations/

5 Ways Adding Regular Blog Content Helps Your Speaker Business Website   In This Episode You Will Learn About:   How blogging helps your website with SEO   How blogging builds authority   How blogging drives traffic to your site   How blogging provides useful content   How blogging helps you better connect with your audience   How blogging can help you get discovered by new audiences   Blogging has long been a passion of mine as a business owner. It allows me to communicate my ideas, share my knowledge, and connect with others who might be interested in what I have to say.   But it actually goes much deeper than that and benefits my website, and therefore my business, in many ways.   In this podcast I talk about five of the many ways adding regular blog content to your speaker website will help your business grow.   Resources:    Grow Your Speaking Business Facebook Community. Get help on repurposing your content, ask questions, get ideas, get resources and tools and make lasting connections. See you over there! https://www.facebook.com/groups/GrowYourSpeakingBiz    Charli Jane Speakers Club since 2005 - The club that gets you booked! https://charlijane.com/charli-jane-speakers-club/ the cart is currently closed to new members but please join our waitlist to be notified when we open again   I jotted down 50 speaking events that are accepting speaker proposals right now! Links included + a video tutorial on how to best use the list. Start submitting proposals today! https://charlijane.com/call-for-speakers   Enjoy the Podcast and if you have time, I would LOVE and really appreciate a review, this will really help me out :)    Thank you so much! Keep Inspiring! Wendi   

If you want to leverage the content you already have, or create new content that you know will be extremely valuable to your audience, you might be thinking of creating blog posts. But I know the idea of creating long-form content can be completely overwhelming.If when you sit down to create content for your business, you find yourself staring at your computer screen, not knowing where to start, I have a little trick for you.In this episode:Why I love creating long-form content in podcast format nowDo you have to create long-form content to be able to utilize SEO?My #1 tip if you're struggling with long-form contentThe power of your voiceElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

In this episode, David and Tim talk about What Tools to Use for Your Blog Content Calendar The post What Tools to Use for Your Blog Content Calendar | EP 747 appeared first on WP Gears.

Episode 70- Sarah breaks down blog content marketing. How to think about the value of your company's blog. Ways to scale and repurpose blog content. Your blog's role in the attracting and engaging clients, and examples of things she's done as the Editor-in-Chief of a brand blog.    VIEW SHOW NOTES: https://blog.kindredspeak.com/blog-content-marketing-strategy-ideas-ep-70      LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy     SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  Learn more about your ad choices. Visit megaphone.fm/adchoices

Here I will discuss these three SEO mistakes for written blog content and how do we fix them? I'm assuming that your keyword research is, is good. Okay. You're going after questions being searched for by people. I'm not going to get into keyword research here. I've done other episodes on that, and I've also detailed it in The 6 Figure Website Method book. I'm just going to assume that you're keyword research is good. The number one thing is the title. You just got to have a good title. Now here's the mistake. Learn more by watching this episode below or listening to it above.

In today's episode, I'm interviewing Britt Reber, blog content expert and blogger at Not Your Mom's Gifts, about the best blog content tools you've never heard of but need to know. The tools available to bloggers have exploded in the last few years. It's never been easier to create content, but the blogging landscape has never been more competitive. Britt walks through how she determines what kind of blog content to create, and then how she creates it fast and efficiently. Using her system, Britt can create a piece of content in about 20 minutes. We talk about blogging tools for: Keyword research Writing content Designing graphics If you are trying to get better, faster, and more consistent at creating blog content, don't miss this episode. Show Notes: MiloTree Easy Payments Join The Blogger Genius Newsletter MiloTree Pop-Up App MiloTree Blog Post Checklist Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Not Your Mom's Gifts Explode Your Traffic Live Free Summit Rank IQ Answer the Public WordStream Go Hire Me Now iWriter Fiverr Upwork Jasper Subscribe to the Blogger Genius Podcast: iTunes Stitche YouTube Spotify Other Blogger Genius Podcast episodes to listen to: Boost Your Blog Traffic by Building Your Authority with Christine Pittman She Tripled Her Blog in Less Than 3 Months Doing This… with Anina Belle Giannini Grab Your FREE Blog Post Checklist and Write Posts that Get Traffic with Jillian Leslie Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!