Podcasts about venngage

New Federal ADA Regulation Deadlines Are Approaching – Is Your Institution Ready? Colleges and universities must now meet stricter ADA compliance requirements for websites and digital content or risk legal consequences, fines,  and loss of federal funding. With the Department of Justice's latest update to Title II of the Americans with Disabilities Act (ADA), institutions must ensure all web content, mobile apps, and digital resources meet WCAG 2.1 AA accessibility standards. For many schools, the deadline is approaching fast. In this episode of Changing Higher Ed®, host Dr. Drumm McNaughton has a conversation with Eugene Woo, CEO and founder of Venngage, to discuss what these new ADA regulations mean for higher education institutions and what they must do to comply. Understanding the New ADA Requirements for Higher Ed The Department of Justice's update to Title II clarifies long-standing accessibility expectations, removing ambiguity about digital compliance. Now, all institutions receiving federal funds—including financial aid, research grants, or disaster relief—must ensure their online content adheres to Web Content Accessibility Guidelines (WCAG) 2.1. AA The key changes include: Explicit standards for websites and mobile apps – Digital accessibility is no longer optional. Clearer rules on compliance deadlines – Larger institutions (50,000+ students) must comply by April 2026, while smaller institutions have until April 2027. Greater enforcement risks – ADA lawsuits have historically driven accessibility improvements, and these new regulations are meant to make institutions proactive rather than reactive. Woo explains that many universities operate hundreds, if not thousands, of websites across different departments and programs, making compliance a daunting task. Why ADA Compliance Matters for Colleges and Universities Accessibility Isn't Just a Legal Obligation—It's a Universal Design Best Practice Woo highlights that designing for accessibility benefits everyone, not just individuals with disabilities. Features like captions for videos were initially created for the hearing impaired but are now widely used by all viewers. The Biggest Accessibility Challenges for Higher Ed Websites According to WebAIM's annual survey of the top one million websites, these are the most common accessibility issues: Missing alt text for images – Over 50% of homepage images lack descriptions, making content inaccessible to screen readers. Poor form accessibility – Online forms frequently lack proper labels, creating barriers for those using assistive technology. Non-descriptive links and buttons – Generic link text (e.g., “Click here”) makes navigation difficult for screen reader users. Inaccessible PDFs – Many course materials, syllabi, and administrative documents are in PDF format but lack proper tagging and readability. Color contrast issues – Up to 20% of men have some form of color blindness, yet many websites fail to meet the contrast requirements. 3. What Institutions Should Prioritize First Given the scale of most universities' digital footprints, Woo recommends: Conducting an ADA compliance audit to identify accessibility gaps. Prioritizing high-traffic pages and critical student services for remediation. Implementing universal design principles in new content to prevent future accessibility issues. How Universities Can Ensure ADA Compliance Designating Leadership Responsibility Presidents and institutional leaders must appoint a compliance officer or team responsible for ensuring accessibility across all digital platforms. Without clear ownership, accessibility efforts can fall through the cracks. Leverage AI and Automated Accessibility Tools for ADA Compliance Woo notes that institutions can use AI-powered tools to scan websites for accessibility violations and assist in remediation. Some platforms can even auto-correct PDFs and web pages to bring them closer to WCAG 2.1 standards. Budgeting for Digital Accessibility Compliance Compliance isn't just a policy issue—it requires financial investment. Schools must allocate resources for accessibility audits, technology upgrades, and training to ensure long-term compliance. Three Key Takeaways for Higher Education Leaders Determine whether your institution must comply—and by when Institutions receiving any federal funding must meet the new standards, with large universities facing an April 2026 deadline. Appoint a leader or team to oversee accessibility compliance Without clear accountability, compliance efforts will stall. Universities must assign responsibility to IT, compliance, or academic leadership teams. Invest in accessibility tools and training ADA compliance isn't just a one-time fix. Schools should budget for ongoing accessibility improvements, staff training, and technological upgrades. Higher education institutions can no longer afford to overlook digital accessibility. With the DOJ's new enforcement push, now is the time to act. Listen to the full episode for more insights from Eugene Woo and practical strategies for making your institution's digital content fully accessible. Read the podcast transcript on our website: https://changinghighered.com/ada-compliance-in-higher-education/ #HigherEducation #ADACompliance #HigherEdPodcast About Our Podcast Guest Eugene Woo is the CEO and founder of Venngage, an infographic design platform that enables users to create compelling and accessible visual content. With over two decades of experience in software engineering and product development, Eugene has a strong background in engineering and a passion for visual storytelling. Prior to Venngage, he founded Vizualize.Me, a platform for creating visual résumés, which was acquired by Parchment in 2013. Eugene holds a Master of Science in Planning from the University of Toronto and a Bachelor of Science in Electrical Engineering from the Illinois Institute of Technology Connect with Eugene Woo on LinkedIn → About the Podcast Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton's approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission. Connect with Drumm McNaughton on LinkedIn→

This is really a trick question. In this episode we discuss how to answer the question "What is the one tool you use for accessibility?" Chad and Dax start out by discussing the merits of getting an accessibility certification and then move on to talk about a couple of new scripts that are currently on their website. Specifically one that helps hide and show items in the Adobe InDesign Articles panel. Chad drops a pro-tip on the ROI of purchasing the right tools to speed up your production time and Dax lets everyone know about the great handout available in the downloads section of the website called: Unlocking C-Suite Motivation. This great handout empowers you with the tools to know how to approach your execs in the way that speaks to them, increasing your chances of getting buy-in for tools, training and establishing an accessibility program within your organization.  If you have not registered for the Venngage webinar today be sure to visit https://bit.ly/A11yScale  If you missed it you can still get the handout on our website in the downloads section of the menu.

#178 Many designers want an alternative to Adobe and Canva that will help them create accessible infographics and short documents that can be edited by non-designers and don't have to be remediated. Find out how accessible infographic creator Venngage can help you do that.

From Dhaka, Bangladesh... A tech tip about creating just about any kind of graphic or layout you need with Venngage. Some concise advice about your former clients, and why more of them aren't referring to you.

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.************************Timestamps: (00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan's background. (03:18) - What is Whimsical? (05:08) - Important lessons working 5 years at Venngage. (07:34) - How did you cope with and approach competition? (09:29) - Creating content for various media outlets. (11:52) - Is it easy to replicate the same success? (13:11) - Use cases of Pinterest for growth. (14:44) - Insights into what makes a good landing page. (16:15) - Thoughts on social media content. (21:24) - Experiences in teaching content marketing to people. (24:22) - Differences between repurposing and distribution. (26:50) - Ryan's thoughts on upcoming changes in search. (32:21) - The future of marketing for SaaS companies. (34:29) - Learn more about Ryan and Whimsical and get in touch. (35:34) - Outro. ************************Useful Links:Website: https://whimsical.com/Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

You have heard us mention Venngage a few times and have featured it on our podcast. Now we thought it would be great to invite Venngage CEO, Eugene Woo on the program to talk about is journey in creating this accessible online design tool. We talk about the struggles and costs of going down the road of accessibility but more importantly, the cost of NOT going down that path. Eugene also discusses how they took the opportunity to teach unfamiliar users about accessibility as they create their documents with the hope of getting more people thinking about accessibility from the start. Definitely great to hear Eugene talk about how they made a comittment to make their design tool accessible and able to produce accessible PDFs.

Welcome, future AI pioneers, to a special edition of Scribble Talk Teaching!

Want to create more content? Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.All of that sounds exhausting!What if you could 10X your content output without really creating more content? Sounds too good to be true, right? That's the power of repurposing. The problem is you're probably doing it wrong! Here's what Ryan McCready, Managing Editor at Reforge, says:A lot of marketing teams take a reactive approach to content repurposing. They wait and see if a piece of content is doing well. When a piece of content blows up there's a mad dash to get that content in front of even more people. Today, Ryan shares his "Active" Content Repurposing Process. In this Marketing Powerups episode, you'll learn:What's wrong with a "reactive" approach to content repurposing?How Ryan repurposes content using his "Active" Repurposing Process.A real-world example of Ryan's repurposing process.One piece of advice that accelerated Ryan's marketing career.

Recently, I did a webinar for Serpzilla on the best link building practices. In the webinar, I shared 5 of my favorite link building strategies. The best part about these strategies is that anyone can use them to increase their site's authority and gain organic traction. On this episode, I share these 5 easy link building strategies so you can implement them for your own site. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] How to Get High Quality Backlinks (25 Proven Techniques) - https://www.99signals.com/high-quality-backlinks/ [Blog Post] How to Get High Quality Backlinks with Infographics (and Boost Your SEO) - https://www.99signals.com/high-quality-backlinks-infographics/ [Blog Post] 40 Infographic Submission Sites to Promote Your Infographic (and Get Backlinks) - https://www.99signals.com/infographic-submission-sites/ [Backlinko Guest Post] How to Get Backlinks With Guestographics - https://backlinko.com/how-to-get-backlinks Semrush: Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/ Venngage - https://venngage.com/ Design Pickle - https://designpickle.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Chris and Lucas share some of the biggest lessons they've made from nearly catastrophic events. They've both messed up big time, so listen closely, and avoid costly mistakes. Make sure you're subscribed, because Chris will be bringing you big lessons each week from other entrepreneurs. Lucas is going to be talking to vendors and tech partners in the ecommerce ecosystem to keep your store fine tuned and winning. Chris Meade woke up to a big box retailer definitely know of discounting Crossnet 50% at the end of season. Which is totally reasonable. What hurt was when 35 new sellers were competing with us on Amazon for the buy box. We had no choice but to buy them all back. Lesson learned - always negotiate buy backs with your retail buyers. The second lesson he share is the first time Greg and I ordered a container. Nobody told us you had to have protective packaging. Turns out weeks at sea isn't the greatest thing for your product's packaging. When we got our shipment, everything was damaged and destroyed. We had no choice but to pay retail for new boxes and stickers and redo everything ourselves. Lesson learned - Use one company that can get the products across borders and to your doorstep. After the big retail summer season, comes our BFCM season, which is great for us when we make sales directly through the website. Especially when we've already collected the POs from all the retailers. What isn't so great, is when our Black Friday deals over discounted what the retailers were able to do. Buying ads to send traffic to retailers isn't fun. It's low ROI, but it's a great way to build rapport and relationships with buyers. Lesson Learned - Have a special package for retailers or your website to avoid the feeling of competition. Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin). Chris Meade is the co-founder & CMO of CROSSNET, the world's first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam's Club and 20+ other retailers. Lucas Walker is a serial entrepreneur founding Venngage, Treats Happen, and Rolled Up. Connect with him on https://twitter.com/walkerlucas (Twitter), and https://www.linkedin.com/in/walkerlucas/ (LinkedIn).

Lucas Walker is a serial entrepreneur having started three successful businesses in the software, eCommerce, and media spaces, working on bootstrapped and venture funded companies, there are just a handful of people with the experience he has. He has reviewed more than 10,000 eCommerce stores as a part of his work over the past couple of years. Lucas co-founded Venngage back in 2012. It's an infographic maker that was named as one of the top 25 startups in Canada by Linkedin in 2019.  He launched TreatsHappen.com - a website selling natural dog treats. Sold into TJX, Amazon, independent and Big Box retail and founded hi eComm consulting agency, Rolled Up, and began advising on marketing and eCommerce, launched a B2B sales podcast. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! Be sure to follow Lucas on Social Media: LinkedIN: linkedin.com/in/walkerlucas/ LinkedIN: linkedin.com/company/rolled-up/about/ Twitter: twitter.com/WalkerLucas For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also be sure to visit our new podcast store (https://beinhakerlaw.com/podcast-store/) to purchase affiliate services, guest merchandise and even podcast merchandise.  Yes, we have merch! Digital Accelerant - the digital business card that generates leads. Get a custom branded digital card with information and links to all your social media, email and other information. Text LAW to 21000 to connect with us and request more details. Fetch Internet. Fetch Pro is an app that creates a secure and high-speed mobile internet connection for laptops and desktop computers. Printify - the on-demand print shop to create your own merchandise without cost or the need to house inventory. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2021. All rights reserved.

In this episode John Tomlinson talks to Lydia Hooper of Venngage about how to make great visuals for use in education and training, or more generally to communicate complex information in an engaging and effective way. Examples used during the discussion: Visuals about diversity, equity, and inclusion: https://venngage.com/blog/designing-for-diversity/ Visual about vaccine barriers: https://venngage.com/blog/vaccine-education Examples of good infographics (including relationship timeline): https://venngage.com/blog/good-infographic Other articles by Lydia on Venngage: https://venngage.com/blog/author/lydia-hooper Lydia Hooper is the information design expert at Venngage, the simple and powerful design solution for making infographics for business. She has designed and facilitated workshops for dozens of organizations including the Rocky Mountain Chapter of the Association for Talent Development and the American Institute of Graphic Arts-Colorado. Her writing has been published by numerous publications including Training Journal and SAGE Publishing's MethodSpace, and she is the co-author and editor of the forthcoming Authoritative Guide to Designing Infographics. You can follow Lydia on LinkedIn.  

Today's episode is with Lucas Walker, a serial entrepreneur who has started three successful businesses in the software, e-commerce, and media spaces, working on bootstrapped and venture-funded companies. He has reviewed more than 10,000 eCommerce stores as a part of his work over the past couple of years and, today we will discuss 'Launching a Product in a Competitive Market with No Prior Experience.' Here are three reasons why you should listen to the full episode:  Learn about the key things to consider when launching a new product. Learn about some of the costs to consider when starting or launching a business.  Learn about a checklist of things needed to successfully launch a business in the 'new normal.'    Episode Highlights What is the difference between a product and a service launch?  When launching a service, business owners must focus on grabbing the attention of their potential clients. When launching a product, business owners must focus on making sales and tap into other markets.  It is also vital that when a business is launching a service it accounts for the cost to offer the service and ask questions such as 'who will it cater to?' 'How will it make your profit?' As for a product, it's key to knowing how much needs to be produced and how much time it will take.    Costs to Consider when Starting up: The Software A Legal team for potential Lawsuits or other Law related matters Taxes Revenue and its turnover time  Contingencies  Customer care  Time - How much of my time will it cost me to carry out a given task.  What is the Sales Process like?   It is essential to build a relationship with potential buyers/distributors for at least 6-8 months before they begin to sell your products. Work with your buyers and do not be afraid to ask for help so they can give you advice about the marketplace and what would ensure that you have a successful launch.  The Entrepreneurial Checklist for Launching a Product in the “New Normal”  Audience Collection - Start thinking about your potential clients or customers and reaching out via email or SMS; Create a low-cost (not free) Landing page or website - Use this platform to build customer engagement and collect relevant data and feedback from your customers.  Find the appropriate channel for business - Find a supplier for your product that has existing dominance in that industry space.  Post Launch - Find out what your customers like or didn't like and be very upfront about what you are working on and the changes you plan to make.  Who do you need on your team?  When launching a new product or service a few team members are vital to ensure all goes well, these include;  Strong Writer - A business requires a lot of communication. It is good to have someone with excellent communication skills both for internal and external matters.  Sales Representative  Marketing Personnel    Other positions can be filled with Freelancers from platforms such as Upwork or Fiverr    3 Powerful Quotes from This Episode   “Don't be impatient.” “Be ready to move quickly.” “Don't be afraid to go out and ask for help from people who have done it."   About Lucas Walker    Lucas Walker is a serial entrepreneur. He has started three successful businesses in the software, e-commerce, and media spaces. He has worked on bootstrapped and venture-funded companies. Some of his accomplishments include launching the first Canadian University Twitter account for the Acadia Athletics department in 2009. He Co-founded Venngage in 2012, which was recognized as the leading infographic maker, and named Top 25 Startups in Canada by LinkedIn in 2019. In 2014 he Launched TreatsHappen.com, a website selling natural dog treats sold into TJX, Amazon, independent, and Big Box retail. In 2017 he began advising on marketing and e-commerce, launching the number 1 B2B sales podcast. He Joined Gorgias,

This week, we interviewed Nadya Khoja, the Chief Growth Officer at Venngage. Nadya joined Venngage when they were a small team of four with (a relatively small) 20,000 organic visitors month. 5 years later they're a team of 50 with 1.5m monthly visitors, driving 150,000 product signups every single month. We deep dive how they achieved this success, looking at: - Tapping into trending topics to create content that goes viral - How to get high-quality backlinks that build your site's authority - Incorporating journalists into your campaign strategy - Ranking for content that converts vs branded keywords. Hope you enjoy this episode! I'm sending out a summarised playbook to everyone who's subscribed to the email list, so if you want that please join us at www.thefxck.com. ‍

Is your marketing budget tiny – or non-existent? It's a common problem with local businesses who put everything they make into inventory and payroll. If you don't have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can do to attract new customers without spending a dime. I've compiled 10 of my favorite free marketing ideas for you to try. #1: Facebook Live Video You might think of video marketing as expensive, and it certainly can be if you hire a professional videographer. Fortunately, you don't need to spend that money – especially when you look at Facebook Live Video, which is free to anybody who wants to use it. Because these videos are live, they're usually held to a lower standard in terms of quality. You don't need to be scripted – in fact, it's better if you're not. You can use Facebook Live to shoot how-to videos, give a behind the scenes tour, or answer questions from your followers. Then, you can edit and post the video to your blog or YouTube channel. #2: Become a Hashtag Expert Hashtags are like social media signposts. They're free to use and they point potential clients in the direction of your content. The key is to choose and use the best hashtags – the ones that are most likely to attract people who'll buy your products. One option is to focus on community hashtags such as #ThrowbackThursday or #givingback. Just make sure to use them appropriately. You can also create your own hashtags that incorporate your business name or most popular product, along with locational tags that will help you reach a local audience. #3: Blog Regularly Blogging for business is hardly a groundbreaking marketing strategy, but it's one that you can do for free. Blog posts can be short or long and if they're relevant to your business, they're a great way to attract new people to your website. The key is to choose blog topics that are highly useful to the people you want to attract. For example, you can do a series of blog posts answering common questions about your product or service. Add some relevant images and tags and you'll be sure to attract some traffic – without spending money. #4: Cross-Post Everything A lot of small businesses making the mistake of creating content for one outlet and not reusing it. That's not ideal because it limits your scope and means you need to spend more time and money creating content. Instead, come up with a cross-posting strategy that makes sense. For example, you might: Share blog posts on Facebook with an image that contains a pull quote from the blog Share visual content from Pinterest on Instagram Put pull quotes on images and share to Twitter with a shortened URL Create a Pinterest board with your most liked images from Instagram There are dozens of ways to repurpose your social media content and share it elsewhere. The most important thing to remember is to keep the platform where you're posting in mind. You won't need hashtags on Facebook, but you will on Twitter and Instagram. #5: Create Free Graphics You've probably noticed that infographics and other graphic images are popular on social media. While you could hire a designer to create images for you, there are also plenty of tools you can use to create them for free. One of the best free tools is Canva, which has a ton of templates and tools to create social media posts, infographics and more. You may also want to check out Venngage to make infographics. #6: Encourage and Respond to Reviews You already know that online reviews are important. Most people read reviews before purchasing products. You can use reviews to your advantage without spending any money. First, you can encourage your existing customers to leave reviews of your business by asking them in person or in an email. You can also link to your review pages from your website. Once people post reviews, make sure to reply to all reviews, pos...

You know that content marketing is still king. That's unlikely to change and that means that it's your job to create and share the kind of content that'll bring customers to your business and help you improve your bottom line. The numbers back up content marketing's importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy. You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money. With that in mind, here are 8 content marketing types to help you build your strategy and grow your business. #1: Blog Posts Blog posts are hardly revolutionary in the world of content marketing, yet a lot of local businesses still aren't blogging regularly. Those who do reap rewards: Companies that blog get 97% more links to their websites than companies that don't Companies with blogs have a 434% higher chance of receiving a high Google rank compared to companies without blogs 10% of blog posts are compounding, which means that they attract more organic traffic over time For the best results, keep your blog posts tightly focused. Optimize them for local and voice search and make sure to use a clear, easy-to-follow structure in each post. #2: Infographics A lot of local businesses don't bother with infographics and that's a shame. They're increasingly popular and perfect if you need to present a lot of data in a way that's easy to understand. While you might think you need to hire a professional graphic designer to make infographics for you, that's not true. Online tools such as Canva and Venngage make it simple to create beautiful, shareable infographics. Infographics can help you build authority and gravitas. They're ideal for sharing on Pinterest, Instagram, and Facebook. If you've posted a data-heavy blog recently, consider transforming it into an infographic to share on social media. #3: Customer Testimonials You already know that customer reviews and testimonials are essential forms of social proof to use in your online marketing. However, if you handle them properly, they can also be part of your content marketing strategy. Consider shooting video testimonials that tell a compelling story and give people a reason to buy your product or use your service. Video testimonials can be posted on your website, emailed to your list, or shared on social media. #4: Case Studies The term “case study” can be an intimidating one but think of them as in-depth customer testimonials. A testimonial will usually focus on how the customer feels about your business. A case study shows how you or your product helped a customer. If you decide to use case studies in your content marketing, make sure to: Tell a compelling story in an engaging way. Incorporating some suspense and emotion into the story will keep people interested and ensure they stick around until the end. Be as specific as possible. Don't just say that you helped your client grow their business – provide metrics and numbers wherever it's possible. Show your customer's journey from start to finish. Make sure to explain where they started, why they came searching for you, and what happened after they found you. Case studies should be featured on your website. They can also be shared on social media. #5: Memes Memes are perennially popular and can be useful as a form of content marketing – but there are a few pitfalls you should be aware of. It's not a great idea to share random memes that have nothing to do with your business. Instead, it's your job to find a way to take a popular meme and make it relevant to what you're selling. If you're not sure how to use memes, check out Hulu's social media pages. They use memes all the time, and very effectively. You can also check out what your competitors are doing. ...

In this episode, we’ve discussed: How Nadya grew Venngage’s blog in the early days?What mistakes she did during that time?How Nadya thinks about SEO after having such a great domain authority of Venngage?What kind of content frameworks can always give you that edge to drive more traffic & conversions?What if the keywords are driving wrong traffic to you?How can you get ahead of your competitor on search engine?How she boosted her website domain authority by using creativity? (The most fun part) Show notes: Check out: https://venngage.com/ and https://thisisnadya.com/Nadya’s blog that talked about in the blog: SEO Content Framework and Nadya's FrameworkThe book she recommended: Creativity InkSara Cooper as her favorite growth marketer - although, she is a comedian, find out why in the episode (I love her tweets too)

Lucas currently leads product marketing and strategic partnerships at Gorgias and has previously founded successful companies including Venngage and Treats Happen. Here are a few of the topics we’ll discuss on this episode of Customer Conversations: Actionable steps towards improving your customer support Generating profit from customer support Reducing friction to purchase Why you should always have an offer or promo for customers Connect with Lucas Gorgias.com Text him at 416.388.4470

Google advanced search: Six powerful tips for better SEOWant a better SEO? Venngage's Aditya Sheth outlines six Google advanced search hacks you need to know to master Google search and become a better SEO.Author: Aditya ShethSource: https://www.searchenginewatch.com/2020/06/30/google-advanced-search-six-powerful-tips-for-better-seo/–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

Here's exactly how I switch up bland headline copy on Venngage's homepage using nothing but a few testimonials. And I do it all in under 10 minutes. Visit https://thenakedcopy.com/lead-lift-off/ to GROW YOUR ORGANIC TRAFFIC & LEADS 150% IN 5 MONTHS with my signature blog content writing and strategy service.

Happy Canada Day to everyone up in the Great White North. In this episode, I have the privilege of talking with a fellow Canadian out of Toronto, Ontario, Lucas Walker.Lucas is a Partner Manager and Content Manager at Gorgias. He co-founded Venngage, an infographic maker, and Treats Happen, an e-commerce first natural dog treat company. And in our conversation, we discuss tech stack, customer service and lessons learnt from a serial entrepreneur. Today, 3500 Ecommerce stores including MVMT, Timbuk2 and Steve Madden use Gorgias to power their customer service. Lucas lives in Toronto, Canada and is a huge fan of bikes, the Blue Jays, and burritos.It is no accident that I picked a Canadian to be on this very special Canada Day edition of The Subscription Box Show. So I can't wait to share with you my conversation with Lucas,  Episode Link: https://thesubscriptionboxshow.com/podcast-1 This episode is sponsored by Louis and Lea.  Visit https://louisandlea.com for everything from Birth to Birthday!  Tired of not knowing what are the essentials for mom and baby during first year?  Get YOUR FREE RESOURCES at https://louisandlea/pages/resources  @officiallouisandlea on Instagram  Use discount code “SUBSCRIPTION” at check out for 10% OFF!!!The Subscription Box Show shareable Trailerhttps://www.thesubscriptionboxshow.com/podcast-1/blog-post-title-one-a3yprHost Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshowGuest Info:Who Lucas would hire if he could hire a coach/mentor: Bill GatesLucas' favorite website e-commerce platform: ShopifyA pruduct/subscription box that Lucas will stay clear off: Anything that's super easy to getLucas' favorite subscription box: Carnivore ClubLucas' favorite social media platform: TikTok and TwitterLinks:Gorgias: https://www.gorgias.comEmail: lucas@gorgias.comPhone: 416 388 4470 (text him, try it!!)Twitter: https://twitter.com/gorgiasio/

This week, we hear from Amanda Regan from Swivl, the video observation app and from Zoe Griffiths -  former international athlete and CEO of Alchemy of Learning. We also go back to the Bett Show to hear from Perlego, the online library and from Alice Corner from Venngage.  Plus, you have scary sound effects, calming music and a lockdown-themed song at the end.  --- Send in a voice message: https://anchor.fm/edinnovators/message

What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased search competition.  Today’s guest is Nadya Khoja, Chief Growth Officer at Venngage. Nadya developed a simple yet effective process known as the Goals, Research, Authority, and Promotion (GRAP) Framework. Venngage uses it consistently to create and promote content that boosts Website traffic and delivers results.  Some of the highlights of the show include:  GRAP Framework: What it is and how it works Goals: Grow faster, get more links, and create better content for conversions Research: What is search engine optimization (SEO)? What content gets best conversion rates, drives traffic? What keywords rank? Authority: Brand mentions from credible sources, quality press links, and data-driven, unique, and compelling content Promotion: Outreach, optimization strategies, content clusters, and backlinks  Company Culture: Tie in themes and trends (i.e., Harry Potter and Game of Thrones) to give data a narrative EAT: Google’s take on ranking content customers want to consume should include expertise, authority, and trust Links: Venngage Nadya Khoja - Drunk Entrepreneurs GRAP Framework: How to Increase Web Traffic Without a Huge Budget EAT and SEO Tony Robbins Jeff Bezos CoSchedule

Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire. My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it. She also shared how her authenticity got her a job at Venngage despite having zero marketing experience, and how any aspiring marketers can do it. Resources: Venngage Drunk Entrepreneurs Brianne Kimmel and her tweet Venngage’s CEO Eugene Woo Trello Product Sprints Squads Pirate Metrics Masters of Scale by Reid Hoffman Traffic Think Tank Matthew Barby Nadya’s personal site Nadya’s Twitter

It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that increased Venngage's monthly organic blog visits 0 to 400k monthly organic blog visits

#EduDuctTape S01-E016 #EduDuctTape -- EduDuctTape.com -- @JakeMillerTech -- JakeMiller.net -- JakeMillerTech@gmail.com   GIF-a-Day Google Sheets Ninja Level 1 Registration! Register at JakeMiller.net/gifadayMessage Jake at JakeMillerTech@gmail.com for group registration or purchase orders. Don’t forget! Apple Podcast Reviews make me

Naser Alubaidi is a growth marketer at Venngage, where he focuses on everything from developing top-of-the-funnel awareness to solidifying bottom-of-the-funnel retention. Over the past few months, Naser has helped quarterback content partnerships with other tech titans like HubSpot, Unbounce, Wistia GoToWebinar, and dozens more. Here’s how Naser comes up with these content partnerships, structures them, and executes to make sure they’re a success for every partner involved.Support the show (https://copyweekly.com/)

This week we were joined by Nadya Khoja, Chief Growth Officer of Venngage. Nadya has created 12 awesome techniques for coming up with topics your audience will go bananas for. 1. The 12 Principles of Viral Content (there's likely more actionable takeaways here) Nadya has developed 12 super actionable techniques for creating topic ideas that will blow your audience away. Major takeaway: don't write content for yourself, write it for your audience. 2. This Gillette ad seems a bit... contrived. https://www.youtube.com/watch?v=koPmuEyP3a0 They have changed what they consider "The Best a Man Can Get", but are they wading into political waters for genuine reasons? Her advice: Don't do something stupid. 3. What Nadya gets out of speaking events Have you ever thought about attending or speaking at conferences/events? Nadya talks about what you could stand to gain both personally and professionally from participating at conferences. 4. Getting to know the real Nadya We asked Nadya: -Her favorite cocktail. -The last song she listened to on her phone. -How she takes her coffee. -Hard tacos or soft tacos You know, the important stuff.

Infographics! There are so many quick and easy uses for infographics, so we thought we would share a few sites to get you started. VENNGAGE We start this episode with Venngage. Venngage is a great infographic site that has lots of creative options. Your students will love all of the template and icon choices that […] The post Venngage, Easel.ly & Infogram appeared first on Tech Tools for Teachers.

I share the top three skills that I learned from my side hustle that are now part of my talent stack and personal brand. In this episode I share: How I maximised opportunities around me to learn new skills despite being time poor Branding tips from side-hustles that you can apply in your day job The importance of visual communications as a future-proof skill How I accelerate learning by applying transferrable skills from my side-hustle skills at work How following your curiosity and showing initiative opens up opportunities Venngage - a resource for infographics Build Your Talent Stack

In episode #5 of the Marketing Mantra podcast, I'll be talking about a simple SEO hack you can use to build high-quality backlinks. -=-=-=-=- Time-stamped Show Notes [00:29] Episode Topic: A Simple SEO Hack to Get High Quality Backlinks [01:18] This SEO hack is building backlinks through infographics. [01:59] The first aspect of designing an infographic involves keyword research. [02:10] Use tools like Google Image Search, Buzzsumo, and Pinterest to discover popular infographic topics. [03:37] Use design tools like Canva, Venngage, and Piktochart to design your own infographic. [06:13] Next, you need to promote your infographic and generate high-quality backlinks. [07:50] Generate an embed code for your infographic using Siege Media's Embed Code Generator. [08:39] Submit your infographic to infographic submission sites. [10:45] Promote your infographic on Reddit. Submit your infographics to this infographics subreddit. You can also share your content on these marketing subreddits. But be sure to read the guidelines. [11:38] Try Brian Dean's Guestographic Link Building Method to get tons of contextual backlinks. [14:22] That's it for this episode of Marketing Mantra! -=-=-=-=- Tools and resources discussed in the episode: 3 online tools to design infographics: 1. Canva - https://www.canva.com/ 2. Venngage - https://buff.ly/2OteACe 3. Piktochart - https://piktochart.com/ Want to hire a freelance designer to design your infographic? Check out these sites: 1. Fiverr - https://www.fiverr.com/ 2. Upwork - https://www.upwork.com 3. Freelancer - https://www.freelancer.com Siege Media Embed Code Generator - https://www.siegemedia.com/embed-code-generator 40 Infographic Submission Sites to Generate Backlinks - https://www.99signals.com/infographic-submission-sites/ How to Get Backlinks With Guestographics (by Backlinko) - https://backlinko.com/how-to-get-backlinks For a detailed explanation of the infographic link building technique, visit: https://www.99signals.com/high-quality-backlinks-infographics/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Infographics are the simplification antidote to the data firehose.But anyone who has tried to construct an infographic quickly learns it isn't the graphics that make the difference. It's the art of reduction, organization, and discipline. So where do you start? With my interview with Venngage's  Midori Nediger. If you like this interview, make sure to get my insights straight to your inbox by subscribing.  And don't forget to download my new, free e-book Stop Busting Your Brand!

In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link building, how Venngage go about link building and how they target their marketing team on new links built. This is a great example of a bootstrapped company who have used content marketing to generate 5,000 new user sign ups per day.

Eugene Woo is the CEO of Venngage, an infographic design tool. His mission is to help businesses tell their stories with compelling and memorable visuals. He enjoys reading and writing about content marketing, entrepreneurship, and data visualization. You can read more of his articles on the Venngage blog.

Eugene Woo started his second company Visualize.me over the course of a weekend with some co-founders he had just met. Unfortunately, some of those co-founders weren’t as passionate about the company as he was and they soon began leaving the company despite more than 200,000 signups before the product ever launched. Eventually, Eugene was able to sell Visualize.me and start his current company Venngage, a platform that helps users create beautiful infographics that tell stories.

Have you ever seen a truly terrible infographic?  Of course you have. Because when anything proves to be a super effective way to market or communicate, everyone jumps on the bandwagon, but not everyone does a very good job in executing. Which leads people to ask, are infographics no longer effective? Are they perhaps...dead? I talk to the Head of Marketing at Venngage, Nadya Khoja, to explore why infographics work.  

Announcements this week from Twitter, Facebook and Snapchat. Kimba discovers Venngage, an infographic creation tool. Glen looks at SignUpGenius for simplifying scheduling signups for tasks, event staffing, carpool schedules, you name it. Rate us on iTunes Show Notes SignUpGenius A bit like When I Work, a little like Eventbrite, SignUpGenius is a great solution for […]

This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth. That company is Venngage and my guest is their […] The post 063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja appeared first on Evolving SEO.

For most entrepreneurs, the real test isn't whether or not you can grow a successful business, but how well you can bounce back from failure. For some, this will prove to be too much and they'll hang up the gloves and never try again. For the true entrepreneurs, though, they'll find a way to jump back into the ring no matter what. That is exactly what Eugene Woo, co-founder of Venngage, did. “I had like a taste of failure, but I still went ahead anyway and did it again,” Woo says. After his first startup went under, Woo found himself back in the corporate world feeling like a failure. Despite it all though, he dusted himself off, took it all as a learning experience and refused to give up. Armed with nothing but a nagging idea about helping job applicants by turning their resumes into beautiful infographics, Woo went ahead and pitched his idea at Startup Weekend in Toronto and, to his surprise, he won. One thing led to another and he found himself quitting his job once again to work on his startup full time. The startup known as Visiualize.me blew up, getting featured in places like Mashable and Tech Crunch and gaining more than 200,000 signups before the product was even properly released. But, once again, it was anything but smooth sailing for Woo. “I made a lot of the classic mistakes. One of the main ones was I started a company with people I didn’t know very well.” Within a few months, founders started leaving the company, with one even refusing to turn up to an interview with Y Combinator and leaving shortly after. Stung by failure again, Woo didn't know what to do and ended up selling his company. Despite it all, he knew he had a good idea on his hands. He charged right back into the startup world, this time with Venngage, a tool that allows you to easily make your own infographics, and armed with lessons he learned from his previous failures, he was determined to make Venngage a success. Today, Venngage has tripled in size with over a thousand new leads to their site every day, and over half a million users per month. We talk with Woo about the invaluable lessons he learned on his journey to success and ask him to share his best advice on how entrepreneurs can overcome their fear of failure, and the best marketing tactics to quickly grow your startup. In this episode you will learn: How to know when to give up or keep on going with your startup Why so many startups are doing content marketing wrong The secret to getting your company to start ranking high in SEO as soon as possible How and why you should do blogger outreach What the most important metrics are for growing your brand's exposure and visibility & much more!