Not Your Parents' PR

As the saying goes, constraints truly do breed creativity. In this episode, Marla chats with Rachel Bradley, Marketing and Content Manager for Strategic Factory. A few years ago, Marla met Rachel while she was working at DuClaw Brewing Company, leading marketing efforts and snapping the most iconic photos. In this fun conversation, Rachel reflects on how she blends her artistic background into her career and shares insightful tips for product photoshoots. To all the scrappy creatives out there, this one is for you. As mentioned in the interview, you can view the legendary Sour Me Unicorn Farts Photoshoot photo here. And if you developed a craving for doughnuts (sorry not sorry) head to Diablo Doughnuts. Connect with Rachel:LinkedInInstagram: @leftovers_for_breakfast That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

Are you and your clients engaging in thought leadership….or just content marketing? Mads is joined by guest and crisis communications expert Jon Goldberg to talk about this over-used phrase, and how we might shift into “thoughtful leadership.”  Follow Us LinkedIn: 212 CommunicationsInstagram: @NotYourParentsPR @MarlaRose__ @MadsCaldwellThat's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

No funny business in communications? We highly disagree. After a single tweet made her giggle during her late-night unproductive social media scroll, Marla scrapped her original episode to explore all things hilarious. She unpacks why humor is sparingly used in marketing, how it can be used effectively, and when it's best to be avoided.  Campaigns Marla Raved About:Lyft: "Crumbs Were Left" Drizly: "A Farewell Rant"Oatly: "Fck Oatly"That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

Struggling newsrooms + generative AI = magic, right? Not exactly.Mads chats with Christina Veiga, sr. media relations director for the News Literacy Project to chat about all things AI in journalism including: Newsroom AI fails and wins, how to identify credible information, disclosures, the proliferation of deepfakes moving into election season, and more.Find more on the News Literacy Project at https://newslit.org/ or @NewsLitProject on Instagram.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

We broke the rules. We've asked one of our parents for PR advice. Introducing Marla's dad, Michael Clendenin. With 40+ years of expansive communications experience, he's a master storyteller and media whisperer. His longstanding career leading the Con Edison media relations team had him on and off camera, calmly representing the company through pivotal events including 9/11, Hurricane Sandy, and COVID-19. Tune in for a remarkable reflection on his career, internal and external stakeholder communication strategies, and his final pick on his favorite child. Get in Touch:Ask Marla for his personal e-mail, or head to his website: https://www.clendeninconnections.com/ That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

We're baaack! Join Marla as she gushes over her favorite tools for content creation. From designing to writing to trusting that little voice inside your head, here's what you need to take on the new year. The 6 Content Tools You Need: 1. Wannabe Design Wizards - Canva2. PR PRos - Coverage Book3. Visual Storytellers - InShot4. On-Camera Work Cultures - LED Portable Camera Light5. The Editor's Editor - Grammarly 6. Social Media Scrollers - LinkedInThe 3 Tools You Have:1. Gut - trust it. 2. Rest - take it.3. Time - use it wisely. That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

In public relations and communications, we're often swayed by the belief that only big, disruptive changes can create substantial results. In reality, small shifts in the way we communicate can spark big changes and foster innovation within an organization. In this episode, Mads dives into real-life examples of small steps in thinking and action that lead to bigger, meaningful results for your brand and business.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

To TikTok or not? While it's not the right fit for every company or influencer, Marla explores why TikTok could be a great tool to highlight your brand personality. She also discusses what questions your social media team should be able to answer before launching, and the three brands who are crushing it on the FYP.  Show Notes:Must-follow brands: Tarte Cosmetics, Duolingo, and The Empire State BuildingInstagram: marlarose__ LinkedIn: 212 Communications That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Ready to master op-eds? Join Mads as she walks us through eight considerations when crafting these focused opinion pieces to best position it to be accepted by your target publication.Free Download: Op-Ed Info Gathering Worksheet https://share.hsforms.com/1qM5oRz5zRRqKK2tkCtHPAgbye94She'll talk through eight key considerations when crafting an op-ed, from understanding your 'why' to picking a relevant topic that aligns with your passion. Plus, we'll share tips on the pitching process, how to target the right publications, and handling possible rejections. We'll help you harness the power of op-eds and help your voice be heard. Let's get started!That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Who says grocery shopping has to be boring? Not Trader Joe's. In this fall-themed episode, Marla explores why Trader Joe's is a prime example of marketing excellence. From fun signage to affordable prices, this grocery chain has mastered the art of capturing our attention and tastebuds every season. Then, she puts on her chef hat to rank Trader Joe's best three pumpkin spice items based on their packaging and of course, flavor. Enjoy!  Show Notes:Watch Marla rank the 3 best Trader Joe's pumpkin spice items on Not Your Parents PR @notyourparentsPR That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Ever wonder how AI can up your PR game? Meet PR pro Erica Mechlinski, the ChatGPT whisperer. In her first-ever episode, she sheds light on how this handy tool can revolutionize the content creation process. She likens AI to an 'interior designer' for your content, laying a foundation that you can refine and personalize. It's a collaborative brainstorming session, not a robotic exercise.Tune in for valuable tips on how to set clear goals, define your tone, and tailor content to different audiences using ChatGPT. Show Notes:Follow Erica on LinkedIn here.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Our work is emotional, whether or not we realize it. Let's talk about fear presents itself in client work, and what to do with it!Join Mads as she discusses remaining calm in the face of client work, facing our own fears and making space for others', and why it's important to do so. Enjoy!Find Mads on:LI: https://www.linkedin.com/in/madscaldwell/IG: @MadsCaldwellTw: @MadsCaldwellThat's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Have you ever spent countless hours creating a graphic only to end up down a deep dark rabbit hole of design despair? You're not alone. Unless it's just me. Then I'm alone.  Join me as I give my best scrappy design tips to save you from creative burnout, find inspiration and double check your details. As a bonus, I got to share expert advice from a stellar designer, Tyler McCoy.  Enjoy!Show Notes to Note:View Tyler's Website: Link here.Tyler's Design Advice: Link here.Send Tyler an e-mail: tylermakes@gmail.comEm Connors, Creative Bodega: Link here.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Modern PR is saying goodbye to polished, scripted spokespersons as we shift to those who are relatable, authentic, and unafraid to be themselves.In this episode, Mads dives in to the evolving landscape, and the importance of connecting on a human level with reporters and audiences as she contrasts the impact of relatability, authenticity, credibility, and memorability in influencing and engaging audiences.Help us extend the reach of Not Your Parents' PR to reach more public relations, communications, and marketing professionals by leaving a rating and review!www.212comm.com That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Taylor Swift is a mastermind at keeping fans on their toes. And how does she do it? Aside from probably not sleeping very much, she uses carefully planned Easter eggs, which are hidden messages that hint at the next surprise.In this episode, we explore how she masterfully sprinkles Easter eggs throughout her music videos, social media channels and interviews. And, we discuss why it's a brilliant marketing tactic to connect with fans, build curiousity and maintain a sense of suspense. Because when you create a game that your audience enjoys playing, you always win. Show Notes to Note:30 things I learned before turning 30, Elle article here.‘Me' Music Video Easter Eggs, Billboard article link here.Mountain Dew Commercial, link here. That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Are you ready for it? Your reputation can make or break your brand. In the thick of petty social media drama, Taylor Swift faced this reality head on. But instead of running away, she reinvented with a splash of risk. And brands should pay close attention. In part two, we explore the social media promotion strategy behind her rebellious album, Reputation. And, how it relates to how Lush Cosmetics shut down several social media accounts in response to Facebook's leaked reports regarding the negative mental health impacts of its platforms. Tune in for a juicy one! Show Notes to Note:Kim Kardashian National Snake Day tweet here.“Taylor Swift Deletes Social Media Accounts and Goes Dark” Billboard article here.“Look What You Made Me Do” music video here.“Facebook isn't telling the whole story about its mental health research” The Verge article here.“Lush is quitting social media” Vogue Business article here.“We're logging off” Lush statement here.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Buckle up. We're talking about Taylor Swift's mastermind marketing mayhem. In this series, we will dive into the communications tactics Taylor Swift uses all too well, and compare them to a similar campaign from a notable brand.For part one, we take a look at her grammy-winning hit pop album 1989 to examine how she turned media gossip into gold. Then, we'll see how Domino's pizza took customer feedback seriously to make one seriously good ad campaign.Diehard fan or not, my hope is that after listening, you feel inspired to think more creatively about your communications strategy. And if you also feel inspired to make your entire personality about Taylor Swift, I like your style. Show Notes to Note:Shake it Off music video link here.Blank Space music video link here.“Taylor Swift 1989 Review” Time Magazine link here.“Taylor Swift Reveals her Inspiration for Blank Space” People Magazine link here.Domino's Pizza Turnaround YouTube link here.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

The media landscape has shifted so much so that it's time to shift our approach to PR campaigns. These 6 minutes will help you better understand. That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Let's talk about copy in unexpected places.Whether you're creating a new product or rolling out a campaign, you want to continuously surprise your audience. Childhood nostalgia example? Snapple Facts.No matter if you're connecting with a loyal customer of five years, or this is their first introduction, take advantage of every square inch you can to show off your brand personality. Show Notes to Note:Brands to Follow: Warby Parker, Kate Spade New York, The Ouai Find me on LinkedIn "Marla Rose Clendenin"That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Mess happens in life and work. And guess what? It is your single most impactful source of inspiration for your message.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr

Writing tips you must write down, and two thoughtful campaigns by a local coffee shop that blew my mind. Find me on LinkedIn to discuss this episode! (Pro tip, search "Marla Rose Clendenin") Show Notes to Note:Hit "like" on Daniel Garu's fabulous writing guide on LinkedIn here.Must buy and read and adore:  "Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads" here.That's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr