Podcasts about Oatly

It was great catching up with Dan Frommer. Dan is the founder and editor in chief of The New Consumer, a sharp and essential publication covering the intersection of technology and consumer culture — and one of the smartest people thinking and writing about what Americans are actually buying, eating, and obsessing over. Every year, Dan publishes a major consumer trends report timed to Expo West, the natural and organic products trade show in Anaheim, and this year's edition — a 68-slide deep dive produced with Coefficient Capital — is full of big findings. Matt catches up with Dan to talk about some of their new product discoveries while attending the show, as well as Dan's recent writing about Sweetgreen and how Americans actually want to consume protein. Brands discussed on the episode: Smith Tea Maker, Coyotas, Waterloo, Flow Hydration, Van Leeuwen, Moozy Milk, Little Latke, Brause, Wasted, Oatly, Rambler, Wholesome Bakery, Lasso, Zahav Foods, Lexington Bakes, Yuzu Co., Row 7, Sourmilk.  Subscribe to This Is TASTE: ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, ⁠⁠YouTube⁠⁠   Learn more about your ad choices. Visit megaphone.fm/adchoices

Más info en www.mentoria.marketing ¿Alguna vez te has preguntado por qué, a veces, te sientes más descansado al despertar antes de que suene tu alarma? Es una de esas paradojas que reflejan la complejidad del comportamiento humano. En el mundo de los negocios, la comprensión de estas sutilezas es fundamental. Hoy, nos adentraremos en una estrategia de marketing que juega con esta misma idea: la de desafiar lo establecido. Piensa en ello como el despertar a una nueva forma de pensar. La clave está en cómo presentas tu propuesta. En lugar de simplemente enumerar los beneficios de tu producto o servicio, debes cuestionar la solución actual. Haz que lo "normal" parezca, por decirlo de alguna manera, anticuado o incluso absurdo. Un buen ejemplo es Oatly, la marca de leche de avena. No se enfocaron en pregonar las bondades de su producto; en cambio, destacaron lo "extraño" que resulta el consumo masivo de leche de vaca. Este enfoque directo, este cuestionamiento a lo convencional, hizo que la alternativa, su leche de avena, pareciera la elección más obvia. Y funcionó. Oatly pasó de ser una marca de nicho a una empresa valorada en cientos de millones. Pero, ¿por qué funciona esta táctica? Se basa en la psicología del consumidor, en el famoso "status quo bias", la tendencia a preferir lo conocido, lo familiar, simplemente porque es lo que ya se tiene. Al confrontar esa familiaridad, al señalar las deficiencias, abres la puerta a una nueva percepción, a una nueva solución. Ahora, para que pongas a prueba tus conocimientos, te dejo un reto. ¿Qué técnica de psicología del consumidor utilizó Oatly? Aplica esta estrategia a tu negocio. Identifica un aspecto de la solución actual de tus clientes que sea obsoleto, frustrante o simplemente ilógico. Luego, en tu próxima publicación, muestra cómo tu alternativa ofrece una solución superior. Este es el secreto para destacar en un mercado saturado. Y si quieres profundizar en estas estrategias, si buscas llevar tu perfil profesional al siguiente nivel, te invito a unirte a nuestra mentoría para directivos en "mentoría punto marketing". Allí, juntos, construiremos el futuro de tu éxito.

How can brands show up in culture without looking like they're “dad dancing” their way through TikTok trends?In this episode of the PRCA Fuse Podcast, we're joined by Gerald Sagoe – writer, director, producer and creative director – who specialises in content rooted in cultural authenticity. Gerald has worked with high-profile names including Anthony Joshua, Lethal Bizzle, the Mayor of London, and Sky, and has created campaigns across markets from West Africa to Dubai.Together, we unpack:What cultural authenticity really means in brand storytellingWhy some brands have no right to play in certain cultural spaces – and how audiences call that outThe backlash to Sky's Halo TikTok channel and what it teaches us about misreading cultureHow brands like Adidas grew organically with hip hop culture, versus those trying to retrofit “cool”The Oatly x Giggs collaboration and why it worked so well across Instagram and TikTokThe rise of personal branding and employee influencers in corporate communicationsHow a business advisory firm used a mental health podcast to humanise its brandWhy investing in self-branding benefits both the individual and the organisationWhat Gerald learned about storytelling and nuance while setting up an agency in DubaiWhy storytelling (not traditional advertising) is the future of brand communication

The dairy industry took on Oatly in this trade mark dispute over use of the word 'milk'. https://uklawweekly.substack.com/subscribe Music from bensound.com

Jaimi van Essen (D66) nieuwe Minister van Landbouw wil einde polarisatie. Frankrijk roept op tot limiteren eten vlees, Eat Foundation stopt, doorrekening Europese vleestaks, puinzooi na failliet insectenbedrijf Ynsect, Oatly draait winst, verliest rechtszaak, Oranje Europees kampioen plantaardig.In het Vegan Journaal neemt Esther Molenwijk met Pablo Moleman (ProVeg) het laatste nieuws door op het gebied van de 'eiwittransitie'.  Met dit keer:Wat kunnen we verwachten van de nieuwe minister van landbouw?Frankrijk roept op tot het ‘limiteren' van vleesEat Foundation gaat stoppenDoorrekening Europese vleestaksFailliet insectenbedrijf Ynsect laat puinzooi achterOatly maakt voor het eerst winst, maar verlies rechtszaak ‘Post milk generation'Zie ook: https://www.foodnavigator.com/Article/2026/02/02/finally-a-big-name-fmcg-engages-openly-on-ultra-processed-foods/Nederlandse supermarkten zijn Europees kampioen plantaardigPresentatie: Esther Molenwijk, Stichting The Food Revolutionism ProVeg Nederland, Pablo MolemanResearch & Redactie: Diana de Veld, Jenny Pannenbecker, Pablo Moleman en Esther MolenwijkAudiomontage, mixen en masteren: Jennifer Pettersson Help ons het plantaardige nieuws te verspreiden: deel deze podcast.Ga naar studioplantaardig.nl en volg ons via BlueSky, Mastodon, Instagram, Facebook, YouTube, TikTok & #StudioPlantaardigGeef onze podcast ook een rating en schrijf een mooie recensie. Alvast enorm bedankt!

Como copywriters, como creativos publicitarios, incluso…como personas, creemos tener todas las palabras a nuestro alcance. Y también la capacidad de jugar con ellas hasta casi hacer magia. Pero… en realidad, no tenemos todas las palabras. Tenemos todas menos una porque el consumidor, ese que nos elige o no nos elige, siempre tiene la última palabra. En la vida y en las ventas. Y es que… ¿Sabes cuál es el mayor error de muchas marcas? Creer que pueden manipular, controlar o comprar esa última palabra. Entonces, si no tenemos la seguridad, ni certeza alguna, ¿qué hacemos? Quédate y te lo cuento.   Y si te quedas con ganas de más... Suscríbete a la Meler Letter en https://cloemeler.com/eme/ para no perderte ningún contenido y lo mejor de mis servicios. Y arfavó, habla de Palabras de Nariz grande: agitemos cabezas, sumemos abrazos, llenemos de narigones el planeta.  Un fuerte abrazo. Nos "vemos" en el próximo episodio.  Si tú quieres, mi Narigudo. ;) Y recuerda: hoy es martes. Así que cásate, embárcate y, sobre todo, IMPROVISA.

-- On the Show -- Dan Koh, Former White House Deputy Cabinet Secretary and former Deputy Director of Intergovernmental Affairs under President Biden, joins us to discuss his candidacy for Congress to represent Massachusetts' 6th district -- Forensic pathologist Michael Baden repeats his long standing claim that Jeffrey Epstein was strangled, while existing medical research shows hyoid bone fractures can occur in suicides -- House Democrats announce a shadow hearing in Palm Beach featuring survivor testimony that increases scrutiny of Donald Trump's past relationship with Jeffrey Epstein -- David announces his new book Pay Attention and argues that algorithms and the attention economy are reshaping how people think, consume media, and understand politics -- Donald Trump and his allies advance proposals and rhetoric that critics argue could restrict voting access and challenge unfavorable 2026 midterm election results -- Kristi Noem says officials must ensure the right people vote, reinforcing concerns that Trump aligned policies aim to narrow who participates in elections -- Marjorie Taylor Greene claims Donald Trump personally pushed hardest to block the release of Epstein related files, contradicting his public calls for transparency -- Peter Navarro incorrectly describes the Dow Jones Industrial Average in dollar terms, raising concerns about the economic competence of Donald Trump's advisers -- On the Bonus Show: Gallup to stop tracking presidential approval polling, European countries confirm Alexei Navalny was poisoned, Oatly banned from using "milk" in UK marketing, and much more...

With some farms underwater we hear from the Environment Agency boss on building resilience though natural flood management.The plant based drink company Oatly has lost a long running legal battle over the use of the term 'milk' in its marketing. And can AI help fight crop pests? Presented by Charlotte Smith and produced by Beatrice Fenton.

US Attorney General Pam Bondi has been defending her department's handling of the release of millions of documents related to Jeffrey Epstein. She's been giving evidence today to a committee in the US Congress. Meanwhile, the former prime minister, Gordon Brown, has called for detectives to interview Andrew Mountbatten-Windsor about allegations that Jeffrey Epstein trafficked women and girls through the UK. The former Prince Andrew has denied any wrongdoing - or that he derived any benefit - from his association with Jeffrey Epstein. Also in the programme: the UK Supreme Court rules the plant-based drink maker Oatly cannot use the word "milk" in its marketing; and how the latest Hollywood remake of Wuthering Heights is going down in the birthplace of its author Emily Brontë.

This week: Jan Dieleman, president of Cargill's ocean transport business, talks with Ian Welsh about the decarbonisation challenge facing global shipping. They explores fuel choices, energy efficiency, customer demand, regulation and why policy clarity is critical to scaling low and zero carbon solutions in a highly competitive sector. Plus: Innovation Forum's Natasha Bodnar highlights how the energy transition is shifting from ambition to delivery, with companies focusing on infrastructure, energy security, capital discipline and system-wide innovation as 2026 unfolds. And, UN warns water crisis threatens fashion supply chains; researchers say ultra processed foods should face tobacco-style laws; and, Oatly and McCain push deeper food decarbonisation, in the news digest (compiled by Ellen Atiyah). Host: Ian Welsh

Welcome back to Sustainability Uncovered for this first episode of 2026! In this edition, the team look at the trends that shaped corporate sustainability strategies during the headwinds of 2025 - and how this will impact the actions many businesses take in the year ahead. They then serve up two new and exclusive interviews with senior ESG professionals in two very different sectors, namely food and drink, and vetcare. Our conversations cover everything from combatting misinformation on plant-based diets, to measuring Scope 3 emissions, and finding lower-waste ways to keep our pets happy and healthy. Your co-hosts are edie's content editor Sarah George and senior reporter Sarah George. Your expert guests are Oatly's senior sustainability director, Caroline Reid, and IVC Evidensia's sustainability and ESG director, Sarah Heath. Sustainability Uncovered uncovers some of the most inspiring and insightful sustainability and climate action stories from across the globe. The show features leader interviews, need-to-know round-ups, listener quizzes and more – all wrapped up into monthly episodes. Whether you're a business leader, climate expert, environmental professional, youth activist, or just have a passion for all things green – this podcast is for you! Say hello: podcast@fav-house.com

This week on New Wave Weekly:

In this episode of Documentary First, host Christian Taylor welcomes back Emmy-nominated director and producer Nicholas (Nick) Bruckman for his third visit to the show. Together, they pull back the curtain on the real world of documentary filmmaking—from getting into top festivals like Sundance and Tribeca, to navigating labs and markets, to landing a doc on Netflix.Nick shares how his early narrative feature Valley of Saints got into Sundance off a “cold” submission, and how he's since used programs like Gotham Week, Film Independent's labs, and Tribeca's Creators Market to build meaningful relationships with programmers and industry partners. He breaks down his rough-cut screening process (including Google forms and phone-watching “tells”) and explains why being radically open to feedback is one of the most powerful tools a filmmaker has.Christian and Nick also dive into Minted: The Rise and Fall of the NFT, exploring why that film became Netflix's “definitive” NFT documentary—and what that reveals about marketplace demands, cultural buzz, and why some critically acclaimed films (Not Going Quietly) still don't land on major streamers.The conversation then turns to Nick's latest four-part docuseries, The Price of Milk, which premiered at Tribeca. Christian shares her strong personal reaction to the series, especially its portrayal of small family dairy farmers and the government “checkoff” program that was supposed to support them. Nick unpacks the hidden story behind the “Got Milk?” campaign, how money flows from farmers to industry groups, and why transparency, policy, and political engagement matter more than simply switching what's in your grocery cart.Finally, Nick reveals how Oatly helped fund The Price of Milk while still allowing full editorial independence—and offers practical advice for filmmakers on working with brands, nonprofits, and mission-aligned partners to get ambitious projects made and seen. He closes with a DocuView Déjà Vu recommendation: Secret Mall Apartment, a doc that not only tells a wild story but also models what's possible with clever, independent distribution outside traditional gatekeepers. Links:Minted - on Netflix & Prime Video, IMDB: https://www.imdb.com/title/tt27548035/?ref_=fn_all_ttl_1Valley of Saints - on Prime Video, IMDB: https://www.imdb.com/title/tt2088967/?ref_=fn_all_ttl_3Catapult Film Find: Catapult Film FundGotham Week: Gotham WeekTriBeca X: Tribeca XPeoples TV: People's Television DocuView Déjà VuSecret Mall Apartment, 2024, 91 mins, Watch on Prime Video, IMDB Link:

In this episode of The Food For Thought Leadership podcast, CEO Mike Messersmith unpacks how Lasso's SpinTech — dubbed “an advanced cotton candy machine” — could revolutionize food texture, ingredient flexibility, and sustainability. About Mike Messersmith: Mike Messersmith is the CEO of Lasso, a new food tech company redefining consumer packaged foods. He joined the company in October 2024, deploying its proprietary Lasso SpinTech across new applications and partners to create a generation of healthier foods. Before joining Lasso, Mike served as President of Oatly North America where he oversaw the brand's U.S. launch in 2017 and led all facets of business and brand development surrounding its vegan, plant-based food and beverage products made out of oats. Prior to Oatly, Mike held a variety of marketing and commercial roles at The Nature's Bounty Co, Chobani, and PepsiCo. Before starting his career in CPG, Mike served as an officer in the Navy in a variety of roles including nuclear engineering management on aircraft carriers. He has his MBA from Harvard Business School, a masters in engineering management from Old Dominion University, and his undergraduate degree from Duke University. Mike lives in NYC with his wife Laura and their dog Kelce. More About Lasso: Stop compromising on texture, nutrition, or taste. Our machines make food, better. Your brand makes the headlines. Learn More: https://lassolabs.com/

Felix Leonhardt ist erst 37 Jahre alt, hat aber bereits zwei Lebenserfahrungen gesammelt, die ihn geprägt haben: einen Genickbruch nach einem Kitesurf-Unfall und den frühen Entschluss, mit Kapital etwas zu bewegen. Heute investiert er mit seinem Unternehmen Oyster Bay Venture Capital über 110 Millionen Euro in Startups entlang der Lebensmittellieferkette. Von Agrartechnologie bis zur nachhaltigen Schokobohne."Wir investieren in der Frühphase", sagt Leonhardt. Ziel sei es, Innovationen in der Lebensmittelbranche zu fördern - ein Bereich, der aus seiner Sicht zu wenig Kapital anziehe. "Die Food-Branche war schon mal im Hype, als Beyond Meat an der Börse explodiert ist. Jetzt sind viele Anleger wieder raus - aber genau da liegen die Chancen", sagt er. Denn die Herausforderungen entlang der Wertschöpfungskette seien enorm: Klimawandel, unzuverlässige Ernten, steigende Rohstoffpreise.Auch gehypte Fälle wie der Hafermilch-Hersteller Oatly sieht er differenziert. "Das war kein Hype-Produkt, sondern ein Hype-Kurs. Die Firma wächst jedes Jahr - trotz Börsencrash. Nur die Bewertung war absurd."Derzeit ist eines der spannendsten Investments Coco. Das englische Startup stellt Kakaopulver aus heimischen Ackerbohnen her. "Die Bohne wächst in Norddeutschland, ist pflegeleicht, bindet Stickstoff und kann Kakao komplett ersetzen", sagt Leonhardt. "Das ist ökologisch sinnvoll und wirtschaftlich attraktiv - gerade bei heutigen Kakaopreisen.""Startup - jetzt ganz ehrlich" - der Podcast mit Janna Linke. Auf RTL+ und überall, wo es Podcasts gibt: Amazon Music, Apple Podcasts, Spotify, RSS-Feed.Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html+++ Hinweis zur Werbeplatzierung von Meta: https://backend.ad-alliance.de/fileadmin/Transparency_Notice/Meta_DMAJ_TTPA_Transparency_Notice_-_A… +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

This episode of Food Talk features two conversations from Food Tank's recent Summit in Washington D.C. First the chef and humanitarian Jose Andres, Founder of the Global Food Institute at GW and World Central Kitchen, joins Dani to talk about changing outdated policies to meet the current moment, food as a universal human right, and finding opportunities in today's challenges.  Then James Beard Award-winning author and culinary historian Michael Twitty sits down with Tim Carman of the Washington Post to discuss his new book Recipes from the American South, the pain and pleasure in our food and farming systems, and the meanings and languages of plants. This event was held in partnership with the Global Food Institute at GW, the Culinary Institute of America, and Jose Andres, in collaboration with Driscoll's, Meatable, and Oatly. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to "Food Talk with Dani Nierenberg" wherever you consume your podcasts.

Ce samedi 1er novembre, Eva Jacquot a reçu Guillaume Chesneau, directeur général de Nespresso France, Isabelle Vantard, directrice des solutions data Europe de VusionGroup, et Julie Duval, directrice générale d'Oatly France, dans l'émission Focus Retail sur BFM Business. Retrouvez l'émission le samedi et réécoutez la en podcast.

This episode of Food Talk features two conversations from Food Tank's first annual Food and Agriculture Policy Summit in Washington D.C. First Congressmember Nikki Budzinski, who represents Illinois' 13th District, joins Dani to talk about the legislation that's needed to connect local farmers with food pantries and the hunger crisis that's about to worsen as we hurtle toward the Supplemental Nutrition Assistance Program (SNAP) funding cliff. Then Congressmember Shontel Brown, who represents Ohio's 11th District, sits down with Politico's Marcia Brown to talk about her own experience relying on SNAP, dispelling myths around those reliant on nutrition assistance programs, and what she's learned through her meetings with family farmers who are looking for more certainty in chaotic times. This event was held in partnership with the Global Food Institute at GW, the Culinary Institute of America, and Jose Andres, in collaboration with Driscoll's, Meatable, and Oatly. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to "Food Talk with Dani Nierenberg" wherever you consume your podcasts.

What do Airbnb, Liquid Death, and Notion have in common? They didn't just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don't chase demand—they create it.You'll discover:What separates truly differentiated brands from the restThe two pathways to brand distinction: Amplify or RedefineHow companies like Liquid Death and Oatly made the familiar unignorableThe psychological power of brand archetypesWhy your brand should aim to stand alone, not just stand outHow to claim your own category of one using strategic positioning and messaging

AWS-Ausfall legt 15 Stunden lang Signal, Robinhood und UK-Regierungsseiten lahm. Oatly verliert in USA massiv durch "Climate Doom"-Stimmung. Unitree zeigt humanoiden H2-Roboter für unter $20k. X verkauft inaktive Handles für bis zu $1 Million an Premium-Abonnenten. San Francisco-Mieten explodieren durch AI-Boom, Cluely mietet vorab Apartments für Entwickler. Anthropic erreicht $7 Mrd Runrate, plant $26 Mrd für 2026. WhatsApp verbannt alle Konkurrenz-Chatbots von Plattform. Kreml-Investmentchef will Elon Musk für Alaska-Russland-Tunnel gewinnen. AfD-Politikerin denunziert deutsche DSA-Befürworter an Trump-Administration. Chamath macht SPAC mit Trump Jr. und Fox-News-Moderatorin. Europol hebt 40.000 SIM-Karten-Betrügerring aus. Augenimplantat hilft bei Makuladegeneration. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) AWS-Ausfall und digitale Souveränität (00:03:07) Oatly-Crash in USA (00:07:10) Unitree H2-Roboter aus China (00:09:49) Western CEOs in China-Schock (00:11:37) X verkauft inaktive Handles (00:16:42) X baut In-App-Browser für Links (00:22:37) San Francisco Miet-Explosion (00:25:32) Anthropic Umsatz-Update (28:27) Oracle korrigiert GPU-Margen nach oben (00:30:29) XAI's $20 Mrd Chip-Finanzierung (00:32:50) WhatsApp verbannt Konkurrenz-Chatbots (00:36:06) Kreml pitcht Alaska-Tunnel an Musk (00:40:39) AfD verrät deutsche Politiker an USA (00:46:42) Chamath's Trump-SPAC (00:48:36) Europol: 40.000 SIM-Karten-Ring (00:49:34) Augenimplantat-Durchbruch Shownotes AWS-Ausfall: Amazon Cloud wiederhergestellt; betroffen: Snapchat, Roblox, Robinhood – bloomberg.com Oatly gibt Klimadebatte Schuld an US-Umsatzrückgang – ft.com CLIQ Digital AG: Vorläufige Geschäftszahlen von CLIQ – globenewswire.com Von Fabriken zu Laufstegen: Unitree Robotics präsentiert neuen Humanoiden – scmp.com X startet Marktplatz für inaktive Handles – theverge.com X testet neue Methode zum Öffnen von Links – engadget.com San Francisco Wohnung mieten im A.I.-Boom? Viel Glück. – nytimes.com Exklusiv: Anthropic plant fast dreifache Umsatzsteigerung bis 2026 – reuters.com Oracle Marge – x.com XAI Colossus 2 – theinformation WhatsApp ändert Nutzungsbedingungen, um allgemeine Chatbots zu verbieten – techcrunch.com Kreml-Investitionschef drängt Elon Musk zum Bau eines Alaska-Russland-Tunnels – ft.com Reparatur eines Wasserrohrbruchs auf der Near North Side. – threads.com OF Chatter – nikkei Zentrum für Digitalrechte und Demokratie – linkedin.com Donald Trump Jr., Chamath Palihapitiya, Laura Ingraham in SPAC-Venture – bloomberg.com 40.000 SIM-Karten konfisziert: Europol sprengt Betrügerring – heise.de Wissenschaftler erfinden Augenimplantat, um Blinden wieder Sehkraft zu geben – ft.com

Jeremy Au explained how startups evolve from chaos to clarity and how fragmentation in Southeast Asia creates both problems and opportunities. He used the jungle-to-highway model to describe startup growth, compared founders to David facing Goliath, and showed how innovation, like oat milk or vaping turns small experiments into billion-dollar revolutions. Jeremy also reflected on how VCs spot talent early and why mastering Southeast Asia prepares companies for global expansion. 00:00 Jungle to Highway: Startups begin lost in a jungle, then build a dirt road through early customers, and finally pave a highway once they master product-market fit and scale 02:10 VCs as Recruiters: The best investors act like headhunters, identifying and closing founders before others do, while Southeast Asia's fragmentation turns inefficiency into opportunity 05:25 Fragmentation as Opportunity: Jeremy explains how logistics and fintech thrive amid Southeast Asia's complex, inefficient regulations, where “somebody's inefficiency is my opportunity” 08:10 David vs. Goliath: Startups win by speed and focus, using their “slingshot”—fast execution—to overcome slow, over-armored incumbents 11:45 Oatly's Rise: The invention of oat milk in 1994 shows how a startup can build a billion-dollar category by rethinking existing markets 13:20 Experimentation Over Scale: Jeremy concludes that small experiments often spark global trends, and founders who navigate Southeast Asia's “jungle” can later scale worldwide Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts #startups #founders #venturecapital #SoutheastAsia #innovation #fragmentedmarkets #scaling #DavidvsGoliath #entrepreneurship #BRAVEpodcast

On this episode, we sit down with Stacy Cushenbery, Senior Manager for Global Regenerative Agriculture at Oatly, to unpack how one of the world's most recognizable plant-based brands is tackling regeneration at scale. We explore why Oatly chose an “equivalent acres” approach instead of chasing identity-preserved sourcing, and how that decision balances procurement flexibility with landscape-level impact. We dive into why mill partners are the hidden backbone of their program — organizing farmers, shaping agronomy plans, and making regen real on the ground. Stacy shares the nuts and bolts of what practices Oatly is paying farmers to adopt, how much support they receive, and what the company has learned about building trust and iteration into the process. And finally, we go inside the business model — how Oatly calculated program costs down to a cost-per-liter of oat milk and embedded those expenses directly into procurement budgets. It's a conversation about pragmatism meeting ambition, about turning lofty sustainability goals into operational reality, and about how brands can work across systems to create genuine impact. Episode Highlights:

Today is International Coffee Day - so Mark and Michael dive into the best and worst aspects of Irish coffee culture. With contributions from coffee drinkers and baristas all over the country - it's guaranteed to be an absol-OATL-y outrageous episode. Brought to you by Oatly.

I det här avsnittet av Allsvenskan enligt Lundh och von Knorring pratar duon om:Svettiga dagar för sportcheferna ”På väg att koka över runt Foyston”Oatly-gate i MFF förvånar Skicka in dina tankar och frågor till olof.lundh@tv4.se eller martin.vonknorring@tv4.se Hosted on Acast. See acast.com/privacy for more information.

RecOps & AI: TECHNIQUES TO ACCELERATE AI ADOPTION   Recruitment Operations developed as a distinct function with Talent Acquisition with a purpose of ensuring the entire recruiting function operated as efficiently and as resiliently as possible. This was BEFORE the advent of Artificial Intelligence, so what is the situation in 2025 when AI powered efficiency are the No1, 2 and 3 priorities for almost every business?   We're going to be speaking with Ops leaders to find out how RecOps teams have helped TA functions accelerate their adoption of AI.   - What is RecOps in 2025? - What is the relationship between RecOps and the other functions in Talent Acquisition? - Order business: what are the items of work RecOps professionals do? - What makes a RecOps function a high performing one? - Can we measure RecOps efficacy from the performance of those they are supporting? - How does having an independent RecOps function accelerate technology? - What are the unique differences between AI adoption and adoption of other categories of technology? - How do you ensure tech implementation is a success? - How do you increase utilisation of tech products? - Do you get involved in decision making as to what gets automated? - What are the skills required to be an effective RecOps professional? - How do you see the function evolve in a future of workforce where humans are augmented by AI colleagues?   All this and more with Mark Harman, Global Head of Recruitment Operations (Wise), Victoria Murphy,Global Head TA Operations (JLL) & Stephen Collopy, Head of Talent Operations & Enablement (Delivery Hero)   We are on Friday 8th August, 2pm BST / 9ET - follow the channel here (recommended) and save your spot for this demo by clicking on the green button.     Ep322 is sponsored by our friends Teamtailor   Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide.   It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   See how top teams are hiring better with Teamtailor:   Experience the magic today!

Welcome to the Tour de France Femmes Podcast, from the producers of "The Time-Crunched Cyclist Podcast"CTS publishes daily Tour de France Femmes podcasts with Coaches Adam Pulford and Renee Eastman. They recap the stages, but the unique aspect of these podcasts will be coaching insights about how athletes prepare for the demands showcased in that day's stage. STAGE 4 PODCAST OVERVIEWStage 4 of the 2025 Tour de France Femmes avec Zwift was another sprint finish, but the mountains are coming tomorrow! Keeping athletes fueled for performance and recovery is a full-time job, and Coaches Adam Pulford and Renee Eastman check in with Kristen Arnold, MS, RDN, CSSD and Sports Dietitian for EF Education-Oatly on the team's strategies for in-race fueling, post-race recovery (including tart cherry juice), and day-to-day meal planning. Adam and Renee also discuss sweat rate testing and sweat sodium testing.RESOURCESFind a Precision Hydration Sweat Testing Center Near YouKristen Arnold's Sports Nutrition For WomenASK A QUESTION FOR A FUTURE PODCASTCo-Host: Renee EastmanRenee Eastman is a CTS Premier Level Coach and has been coaching with the company for more than 20 years. She has been a professional bike fitter for 15 years and was one of the first fitters to use the Retül bike fit system. She has a master's degree in exercise science, has worked for USA Cycling, and is a 6-time Masters National Champion.Renee Eastman bio: https://trainright.com/coaches/renee-eastman/Instagram: https://www.instagram.com/renee.eastman/HOSTAdam Pulford has been a CTS Coach for nearly two decades and holds a B.S. in Exercise Physiology. He's participated in and coached hundreds of athletes for endurance events all around the world.Listen to the episode on Apple Podcasts, Spotify, Stitcher, Google Podcasts, or on your favorite podcast platformGET FREE TRAINING CONTENTJoin our weekly newsletterCONNECT WITH CTSWebsite: trainright.comInstagram: @cts_trainrightTwitter: @trainrightFacebook: @CTSAthlete

230 | Produkt ist fertig - wie finde ich jetzt Kunden? Alex bespricht mit Simon Walter, Chief Strategy Officer von Project A, über die 4 Arten der Go-To-Market Strategie.Finde die perfekte Geschäftsidee für dich in unserem 1-minütigen Quiz: digitaleoptimisten.de/quiz.Mehr von Simon hier in seinem Newsletter: https://drsimonwalter.substack.com/Kapitel:(00:00) Intro(06:25) Warum Go-to-Market oft scheitert – unterschätzte Aufgabe, Differenzierung als Schlüssel(09:36) Product-Led Growth verstehen – Hotmail, Zoom, Dropbox & die Monetarisierungs-Hürde(22:35) Sales-Led vs. Marketing-Led – Funnel-KPIs, hohe CACs, Performance-Plateau (ca. 20:00)(44:54) Brand-Led als Turbo – Zalando, Oatly & der Medienbruch-Effekt (ca: 39:40)(53:10) Größte Fehler (ca. 52:00)(61:00) Simons Geschäftsidee: OnlyFans für Thought LeaderMehr Kontext:In dieser Episode diskutieren Simon und Alex die Bedeutung und Herausforderungen von Go-to-Market-Strategien für Gründer. Sie beleuchten verschiedene Ansätze wie Product-Led, Sales-Led und Marketing-Led Strategien und geben Einblicke in deren Vor- und Nachteile. Anhand von Beispielen aus der Praxis wird verdeutlicht, wie wichtig eine durchdachte Go-to-Market-Strategie für den Erfolg eines Startups ist. In diesem Gespräch diskutieren Alex Mrozek und Simon verschiedene Go-to-Market-Strategien, insbesondere die Unterschiede zwischen Marketing-led und Brand-led Ansätzen. Sie beleuchten die Herausforderungen, die Startups im Performance Marketing begegnen, und die Fehler, die Gründer häufig machen. Zudem wird die Bedeutung von hypothesenbasiertem Arbeiten im Mittelstand hervorgehoben und eine innovative Idee für eine Plattform vorgestellt, die Thought Leaders monetarisiert.Keywords:Go-to-Market-Strategie, Gründer, Produktentwicklung, Marketing, Sales, Product-Led Growth, Sales-Led, Marketing-Led, Startups, Unternehmensstrategie, Marketing, Go-to-Market, Performance Marketing, Brand Marketing, Startups, Hypothesenbasiertes Arbeiten, Direct-to-Consumer, Fehler von Gründern, OnlyFans für Thought Leaders

Today we're sharing another episode from our series of interviews and discussions recorded live at the Amsterdam Coffee Festival earlier this year.In this session we're turning the spotlight on coffee competitions, exploring how they drive innovation, elevate barista skills, and help shape the future of our industry.Joining us is a panel of barista champions, trainers and world class judges: Julia Kuin, Barista Market Development Lead for Benelux at Oatly, Rose van Asten, Coffee Consultant & Specialty Coffee Association Barista Trainer, Lex Wenneker, Owner of Friedhats Coffee, and Zjevaun Janga, Owner of Ripsnorter Coffee Roasters.Credits music: "If You're Wondering" by Zana Messia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

COMPANY CULTURE: AI FIRST VS HUMAN CENTRED?   We know the right answer is 'both' but really - when push comes to shove - what is the driving principle in how you build your business? Two emerging philosophies are driving the decision making in companies - lets use Brainfood Live to figure out which one is going to be the right one when it comes your business   - What is AI First? - What is Human Centred? - What are the main points of both / either? - In what points do they overlap, and which points are they fundamentally in tension? - What can we learn from the companies that use these philosophies? - What difference does it make to TA decision making when operating under one of these principles? - AI First companies have been innovative but have also rolled back from experiments - what does this tell us? - How do we assess for technology when operating under either of these principles? - Can Human Centred by characterised by 'human-in-the-loop' / humans-always-in-the-loop decision making? - Which principle ultimately is best suited for which sector?   All this and more with Jessie Schofer,Founder (Stakkd), Anna Ott, VP of People (HV Capital), Carrie Brophy, Senior Director Talent Acquisition (Marriot International) & Sammi Abdoh, People Technology Manager (ARM)     We are on Friday 18th July, 2pm BST - follow the channel here (recommended) and save your spot for this demo by clicking on the green button.     Ep319 is sponsored by our friends Teamtailor   Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide.   It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   See how top teams are hiring better with Teamtailor: Experience the magic today!

RECRUITER SKILLS PROFILE: HOW AI CHANGES THE GAME   We all know that AI is going to change every job, but we don't know precisely how or when, much less the implications on the type of skills we need to be hiring when recruiting for 'AI first' employers.     - What do we know about the impact of AI / Automation in knowledge work? - What skills are going to be insulated and valued from this impact? - Do we 'design out' job roles which have high component of these insulated skills? - How do humans uniquely add value to any process, for any outcome? - Do we actually do this? - If AI takes on admin, logistics, note taking, CV screening etc - what other activities remain? - Will these remain valuable for the business or simply disappear if the scaffolding that holds up the rest of the job disppears? - What do we know are the skill we WON'T need on future TA? - What are the skills which we will need going forward? - How do we assess for those skills - with AI or without AI? - Do we go back to attribute based hiring? - Can incumbent employees improve their attributes in order to be future fit? - How do companies ensure that you have the right skills / capability mix in your recruiting team? - What do leaders themselves need to do to be future fit?   All this and more, with Brainfood Live On Air.   We're with the one and only Tom Sayer, Global Recruiting Strategy (Accenture)   We are on Friday 27th June, 2pm BST   Click on the Save My Spot button to attend for free, and follow the channel here (recommended) to be notified for this and all future Brainfood Lives   Ep314 is sponsored by our friends Teamtailor   Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide.   It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   See how top teams are hiring better with Teamtailor: Experience the magic today!

CHIEF OF STAFF - WTF IS THIS ROLE (and can TA / HR do it?)   Chief of STAFF? Sounds like it should be a role which falls into the People Org so its weird that such a senior position so often appears elsewhere ;-) What is the Chief of Staff role, how does it differ from CHRO / Head of HR / EA ....and is it a good idea to have one in your organisation?   - Wtf is Chief of Staff? Can we outline what it definitely is or isn't - History of the role, why is it in politics and governance, but not always in corporate? - What is the main value CoS delivers to the business? - What kind of organisation is most suitable for a CoS position? - Are there any sectors where this appears most? - Job design CoS - What is the reporting line, what are the direct reports, which are the main stakeholders? - Who does CoS butt heads with most? - What skills most appropriate for CoS? What attributes? - If TA / HR want to do the role, what things have to change? - Hiring for CoS - best source sites, assessment techniques, EVP pitches - Career path to and from ...is there any? - Great things about the job / terrible things about the job? - Recommendations for wannabe CoS   We're with Evan Gusev, Chief of Staff (Pleo), Ben Craig, Chief of Staff (Miro), Teddy Owen, Head of Growth (Autoblocks), Christine Ng, Head of Talent & People (Quantum Motion), Alex Ashford, Chief of Staff (Continuum) & friends   We are on Friday 23rd May, 2pm BST   Register by clicking the green button and follow the channel here (recommended)     Ep309 is sponsored by our friends at Teamtailor   Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide. It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   → See how top teams are hiring better with Teamtailor: Experience the magic today!

In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a messenger truly persuasive—and how your brand can apply the same principles to win trust and grow.

Ahead of this year's future of food and beverage forum in Minneapolis, Innovation Forum's Anamya Anurag talks with some of the participants. She is joined by Julie Kunen from Oatly and Walmart's Michelle Zackin, and they discuss how food and beverage companies are integrating climate and nature-smart practices into supply chain strategies. They highlight how to align nature-based solutions with regenerative agriculture, and how the industry can drive circularity, risk reduction and collaboration across the value chain.   Julie and Michelle will be at the future of food and beverage forum next week in Minneapolis (28-29 May). To continue the conversation, you can find full details on how to get involved.

If you've ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand's three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they're just getting started.In this latest episode, Fiona dives into the strategies behind Perfect Ted's rise—from cracking the UK mass market with matcha, to becoming one of the top five importers of matcha globally. Listeners will also hear about their recent global partnership with Oatly, the launch of their new flavoured matcha latte in a can, and what it really takes to scale a challenger brand at speed.Marisa and Shani also share fresh insights from their recent trip to Japan, what it's like growing a fast-moving team, and the biggest lessons they've learned along the way. You'll get the entire scoop.Stay tuned until the end. Fiona shares about her visit to Perfect Ted's new offices, located in none other than Steven Bartlett's HQ!Useful Links:Connect with Marisa on LinkedIn https://www.linkedin.com/in/marisa-poster/Connect With Shani on LinkedInConnect with Perfect Ted on LinkedInPerfect Ted websitePerfect Ted Instagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

HOW TO BUILD CAREER PAGES WHICH ACTUALLY WORK   One of the biggest mistakes in Talent Attraction is failure to maximise conversion from attention you've already captured! The people who visit your career page are ALREADY declaring interesting in working for your business and you need to have a digital property there that underlines your EVP, helps both self select in/out and makes it easy for the right candidates to enter into the recruiting process.   What do know today about building a career page that does all of these things?   - What does a great career page look like - can we have examples? - 2025: what basic elements must a career page today? - What are some basic errors to avoid on career pages? - Images: how to use this - stock, real, AI generated - what are the pros and cons? - How do we communicate EVP? - What do we do when company brand vs employer brand are divergent? - What do we do if we want to create an inclusive message, even though we might not be demographically diverse? - How AI is too much AI - on copy, image, video? - Humour: do we use this? - What is the right degree of friction on apply? - How does this thing look on mobile? - Integration with CRM / ATS - Who is control of this - Recruitment Marketing if it exists, but TA vs Marketing if it does not? - What are the most common pitfalls in career page design? - How to handle it when your audience is multiplication?   All this and more as we talk brainfood live. We are on Thursday 15th May, 2pm BST with Bas van de Haterd, Author (Talent Acquisition Excellence), Charu Malhotra, Head of Talent Attraction (ex-PA Consulting, McKinsey & Co, Koos Wurzer, Global Director Talent Acquisition and Employer Branding (Danone)   Register by clicking the green button and follow the channel here (recommended)       Ep308 is sponsored by our friends at Teamtailor     Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide. It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   → See how top teams are hiring better with Teamtailor: Experience the magic today!

Oatly, Tony's, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.  You'll learn about:  Tony's viral advent calendar.  Oatly's tiny change that transformed the coffee industry.  Ecosia's smart nudge to keep users hooked.  And one behavioural science principle Chris used to launch his brand.  ---  Use code Obsolete25 for 25% off Chris's book: https://www.bloomsbury.com/uk/obsolete-9781399416658/ Follow Chris on LinkedIn: https://www.linkedin.com/in/cjpbaker/ Oatly's old and new packaging: https://im.ge/i/image.vcr5tq Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources:  Baker, C. (2024). Obsolete: How change brands are changing the world. Bloomsbury Business. Ferster, C. B., & Skinner, B. F. (1957). Schedules of reinforcement. New York, NY: Appleton-Century-Crofts. Mohan, B., Buell, R. W., & John, L. K. (2020). Lifting the veil: The benefits of cost transparency. Marketing Science, 39(6), 1048–1062. https://doi.org/10.1287/mksc.2019.1200 Norton, M. I., Mochon, D., & Ariely, D. (2011). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460. https://doi.org/10.1016/j.jcps.2011.08.002 Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184. https://doi.org/10.1509/jmkg.70.4.170

Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative.Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world's original and largest oat milk company. In his role leading the Oatly Department of Mind Control, Armando was responsible for all global brand strategy and creative development, earning him a spot on the Adweek Creative 100.Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content with leading brands like Sephora, PlayStation, Johnnie Walker, Axe and Verizon. He lives in New York City with his rescue mutt Andre Johnson.

Julie Kunen, Co-Lead Global Sustainability and Senior Director of Regenerative Agriculture Director, discusses what is next for Oatly and the sustainability successes and targets for 2030.   Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour.  

Julie Kunen, Co-Lead Global Sustainability and Senior Director of Regenerative Agriculture Director, discusses what is next for Oatly and the sustainability successes and targets for 2030.   Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour.

Some companies actually advertise to their haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Scott Becker humorously breaks down the rough market performance of “fake cars” (Tesla and Lucid) and “fake foods” (Beyond Meat and Oatly).

In this episode, Scott Becker humorously breaks down the rough market performance of “fake cars” (Tesla and Lucid) and “fake foods” (Beyond Meat and Oatly).

This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.And drink maker Oatly, actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.

Here's the latest CPG news happening right now on February 9th, 2025 including Big Olipop Raise, Chubby Snacks Shuts Down, Oatly Hits ProfitabilityPosted onJust-Drinks.Com, US functional soda brand Olipop has raised $50m in a Series C funding round, bringing its valuation to $1.85bn.JP Morgan Private Capital's Growth Equity Partners led the investment round.In a statement, Olipop said the cash injection marked its “final anticipated round of equity financing”, after becoming profitable “in early 2024”.Olipop plans to use the proceeds to “drive product development, expand marketing efforts and diversify distribution channels”.It also looks to bolster its retail presence, add new products to its range, and “increase availability in spaces traditionally dominated by legacy sodas”.Olipop CEO Ben Goodwin said: “It's staggering and thrilling to have achieved a $1.85bn valuation after just five to six short years in market”.Frozen PB&J maker Chubby Snacks has unfortunately shut down operations as of February 2025. Coming off of multiple record-breaking sales months, our Chubb-O-Matic finally hitting stride and major corporate partnerships on the horizon, we were served with our biggest blow to date, a lawsuit from our massive corporate rival.Entrepreneurs are constantly taking blows, but over the last few months, we faced the hardest hits of our career. We lost everything and unfortunately fell into some of the worst situations imaginable with some of our best partners. Words can't explain the embarrassment or anxiety.I share this because it's important. No one gets into business thinking they'd ever be in this position but if you do, you know it's utterly brutal. A lot of people were negatively affected, not just ourselves. I'm truly sorry to everyone that was affected by our downfall.Leading oat milk maker Oatly has hit profitability since going public for the first time. According toBevnet.com,

The food industry has seen a surge in plant-based and lab-grown alternatives, with Beyond Meat going public in 2019 and Oatly following in 2021. Pat Brown founded Impossible Foods in 2011. Despite the recent challenges faced by Beyond Meat and Oatly, Pat remains committed to his mission, now focusing on tackling climate change and reducing carbon emissions. 00:00 START 00:24 The Rise and Challenges of Impossible Foods 04:53 The Wild Hope Mission Impossible Documentary 07:15 Debates on the Healthiness of Meat Replacement Burger Patties 10:11 Lab-Grown Meat: Hype or Hope? 14:45 Affordability of Meat Alternatives 19:35 Will New US Public Policies Support Farmers in Transitioning to Sustainable Cattle Farming? After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more, go to https://www.afterearnings.com. Follow Us X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's Modern Retail Podcast, we're looking back at some of the best episodes from the last year. Host Cale Guthrie Weissman walks us through some of the most interesting conversations he's had with the most exciting retail executives. They include executives from Walmart, Tecovas, Celsius, Violife and more. Walmart's chief product officer, Jon Alferness, for example, spoke about the retailer's approach to AI. Similarly, buzzy startups also explained their growth playbooks. Olga Osminkina-Jones, chief brand officer of the plant-based cheese brand Violife, spoke about how the company approaches marketing like other big names in the space like Oatly. Below are the full episodes we feature in this episode: Tecovas CEO David Lafitte Celsius CEO John Fieldly Violife Chief Brand Officer Olga Osminkina-Jones Walmart Chief Product Officer Jon Alferness Babylist Chief Growth Officer Lee Anne Grant

During Climate Week NYC, Dani sat down with Jason Buechel, CEO of Whole Foods Market. They discuss how emerging companies can differentiate themselves from their competitors in the marketplace, the value of a clear and powerful story when trying to reach eaters, and how brands can navigate an acquisition without losing sight of their mission. This conversation was part of a Summit for mission-driven brands co-hosted by Food Tank, Oatly, Vital Farms, Tony's Chocolonely, and King Arthur Baking Company. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.

He may be nicknamed “The Beverage Whisperer,” but when Ken Sadowsky speaks he's heard loud and clear.  A longtime industry advisor and investor, Ken is one of the most respected and influential voices in the beverage business. Ken is currently the executive director of The Northeastern Independent Distributors Association, known as NIDA, a group of wholesalers that operate in states from Maine to Pennsylvania. He's also a senior advisor with Verlivest, the Belgium-based investment holding company founded by the owners of Anheuser-Busch InBev, which holds stakes in Oatly, Vita Coco and Hint Water. Ken is personally invested in and an advisor to several beverage companies including LifeAid, Icelandic Glacial, Recess and Dyla Brands.  This episode is the third of a trilogy with Ken, who also joined us for conversations in 2016 and 2019. Ken and Taste Radio editor Ray Latif sample drinks representing fast-growing, bleeding-edge and established categories, including better-for-you sodas, cannabis libations, nonalcoholic cocktails, and shots of the juice variety. As they sip their way through a mish-mash of beverages, Ken shares his perspective on trendy concepts, package design, formulation his investment thesis, and successful retail strategies. Show notes: 0:35: Ken Sadowsky, The Beverage Whisperer – Ken and Ray engage in some Sox talk before they dive into a mass of beverages, foreign and domestic. Ken talks about cutting his teeth back in 1983 and his ability to understand what brands have what it takes to go from “the core consumer to the more consumer” and why he's not bullish on non-nutritive sugar alternatives. They sip on some Chamberlain Coffee and chat about how the cold brew coffee category has morphed and whether non-alcoholic cocktails are – at this point – more sizzle than steak. Ken also explains why he's a fan of entrepreneurs with industry experience and why it's important to be nice to your distributors, before sipping on Olipop's limited-edition Barbie collaboration and sharing his take on the future of better-for-you sodas. He also admits to being an “illegal cannabis consumer” (not really), why you should sample beverages warm, getting retailers to merchandise your brand in two locations and the Catch-22 of fundraising. Brands in this episode: Mountain Dew, Chamberlain Coffee, Throne Sport Coffee, Vitaminwater, De Soi, Little Saints, Lapo's, Seedlip, Parch, Honest Tea, Prime, Alani Nu, Olipop, Slim Fast, Poppi, Evolution Fresh, Nantucket Nectars, Nixie, Late July, Cape Cod Potato Chips, Milonga, Recess, Magic Cactus, Alldae, Guayaki, Yerbae, Louie Louie, Fhirst, Wunderground's Brain Wash, Califia Farms, Starbucks, Loom, The Turmeric Co., Icelandic Glacial

Thursday, July 11th. In this episode we talk about: Weather report: Oatly partners with Malibu to make strange alcoholic plant-based ice cream, startup makes butter out of CO2 and Hydrogen 10 Healthiest Plant-Based Meats — and 3 to Avoid (https://www.eatthis.com/healthy-plant-based-meats/) Tune in live every weekday at 11am to watch on  or on Instagram (and ), or watch on Twitter or Twitch! Follow , , and for more.

This week, Jason is joined by mother, baker, and founder of Baked by Melissa, Melissa Ben-Ishay! The New York City based entrepreneur's brand became famous for its signature bite-sized cupcakes and treats starting back in 2008. Previously working in advertising, Melissa was unexpectedly fired and decided to reinvent herself based on her passion for baking after successfully selling her cupcakes through various catering based events. She opened her first retail store in 2009. Fast forward to today and Baked by Melissa now operates 14 total locations and delivers all across the US through her online marketplace. She has also partnered with organizations such as Make A Wish, Weight Watchers, Oatly and several other non-profit organizations all across the country. Melissa gives insight to what makes her bite-size cupcakes such a success in the baking industry, what goes into the product, what her first television spot was, how she was able to finance the company with human capital, where they do all the baking, what goes into the decision to collaborate with another brand, and how COVID impacted the business. Melissa also reveals how she keeps the customer in mind, what time is the busiest for the company, what she did on the day she was fired, why she was given the opportunity to write a cookbook, and why her food philosophy is. What is the core to her business? How did Baked by Melissa get into Madison Square Garden? Melissa reveals all that and so much more in another episode you can't afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: Declan O'Connell Guest: Baked by Melissa Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial Robinhood: Now through April 30th, Robinhood is even boosting every single dollar you transfer in from other retirement accounts with a 3% Match.  Go to Robinhood.com/boost to get started!