Podcasts about Oatly

In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a messenger truly persuasive—and how your brand can apply the same principles to win trust and grow.

Ahead of this year's future of food and beverage forum in Minneapolis, Innovation Forum's Anamya Anurag talks with some of the participants. She is joined by Julie Kunen from Oatly and Walmart's Michelle Zackin, and they discuss how food and beverage companies are integrating climate and nature-smart practices into supply chain strategies. They highlight how to align nature-based solutions with regenerative agriculture, and how the industry can drive circularity, risk reduction and collaboration across the value chain.   Julie and Michelle will be at the future of food and beverage forum next week in Minneapolis (28-29 May). To continue the conversation, you can find full details on how to get involved.

If you've ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand's three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they're just getting started.In this latest episode, Fiona dives into the strategies behind Perfect Ted's rise—from cracking the UK mass market with matcha, to becoming one of the top five importers of matcha globally. Listeners will also hear about their recent global partnership with Oatly, the launch of their new flavoured matcha latte in a can, and what it really takes to scale a challenger brand at speed.Marisa and Shani also share fresh insights from their recent trip to Japan, what it's like growing a fast-moving team, and the biggest lessons they've learned along the way. You'll get the entire scoop.Stay tuned until the end. Fiona shares about her visit to Perfect Ted's new offices, located in none other than Steven Bartlett's HQ!Useful Links:Connect with Marisa on LinkedIn https://www.linkedin.com/in/marisa-poster/Connect With Shani on LinkedInConnect with Perfect Ted on LinkedInPerfect Ted websitePerfect Ted Instagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

HOW TO BUILD CAREER PAGES WHICH ACTUALLY WORK   One of the biggest mistakes in Talent Attraction is failure to maximise conversion from attention you've already captured! The people who visit your career page are ALREADY declaring interesting in working for your business and you need to have a digital property there that underlines your EVP, helps both self select in/out and makes it easy for the right candidates to enter into the recruiting process.   What do know today about building a career page that does all of these things?   - What does a great career page look like - can we have examples? - 2025: what basic elements must a career page today? - What are some basic errors to avoid on career pages? - Images: how to use this - stock, real, AI generated - what are the pros and cons? - How do we communicate EVP? - What do we do when company brand vs employer brand are divergent? - What do we do if we want to create an inclusive message, even though we might not be demographically diverse? - How AI is too much AI - on copy, image, video? - Humour: do we use this? - What is the right degree of friction on apply? - How does this thing look on mobile? - Integration with CRM / ATS - Who is control of this - Recruitment Marketing if it exists, but TA vs Marketing if it does not? - What are the most common pitfalls in career page design? - How to handle it when your audience is multiplication?   All this and more as we talk brainfood live. We are on Thursday 15th May, 2pm BST with Bas van de Haterd, Author (Talent Acquisition Excellence), Charu Malhotra, Head of Talent Attraction (ex-PA Consulting, McKinsey & Co, Koos Wurzer, Global Director Talent Acquisition and Employer Branding (Danone)   Register by clicking the green button and follow the channel here (recommended)       Ep308 is sponsored by our friends at Teamtailor     Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide. It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   → See how top teams are hiring better with Teamtailor: Experience the magic today!

Oatly, Tony's, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.  You'll learn about:  Tony's viral advent calendar.  Oatly's tiny change that transformed the coffee industry.  Ecosia's smart nudge to keep users hooked.  And one behavioural science principle Chris used to launch his brand.  ---  Use code Obsolete25 for 25% off Chris's book: https://www.bloomsbury.com/uk/obsolete-9781399416658/ Follow Chris on LinkedIn: https://www.linkedin.com/in/cjpbaker/ Oatly's old and new packaging: https://im.ge/i/image.vcr5tq Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources:  Baker, C. (2024). Obsolete: How change brands are changing the world. Bloomsbury Business. Ferster, C. B., & Skinner, B. F. (1957). Schedules of reinforcement. New York, NY: Appleton-Century-Crofts. Mohan, B., Buell, R. W., & John, L. K. (2020). Lifting the veil: The benefits of cost transparency. Marketing Science, 39(6), 1048–1062. https://doi.org/10.1287/mksc.2019.1200 Norton, M. I., Mochon, D., & Ariely, D. (2011). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460. https://doi.org/10.1016/j.jcps.2011.08.002 Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184. https://doi.org/10.1509/jmkg.70.4.170

Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative.Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world's original and largest oat milk company. In his role leading the Oatly Department of Mind Control, Armando was responsible for all global brand strategy and creative development, earning him a spot on the Adweek Creative 100.Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content with leading brands like Sephora, PlayStation, Johnnie Walker, Axe and Verizon. He lives in New York City with his rescue mutt Andre Johnson.

Julie Kunen, Co-Lead Global Sustainability and Senior Director of Regenerative Agriculture Director, discusses what is next for Oatly and the sustainability successes and targets for 2030.   Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour.  

Julie Kunen, Co-Lead Global Sustainability and Senior Director of Regenerative Agriculture Director, discusses what is next for Oatly and the sustainability successes and targets for 2030.   Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour.

Some companies actually advertise to their haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Scott Becker humorously breaks down the rough market performance of “fake cars” (Tesla and Lucid) and “fake foods” (Beyond Meat and Oatly).

In this episode, Scott Becker humorously breaks down the rough market performance of “fake cars” (Tesla and Lucid) and “fake foods” (Beyond Meat and Oatly).

Todos te dicen que son auténticos, cercanos y honestos. Que tú eres lo más importante para ellos. Que son humanos y que comparten tus mismos valores. Pero… ¿cuántos realmente lo demuestran? ¿Cuántos son reales? Ojo, que hablo de productos, de marcas, de empresas. ¿Qué tal si desmontamos los clichés del marketing emocional y la sobre explotación del storytelling? ¿Y qué tal a descubrimos si tu marca (o esas a las que sigues) sufren de Narcisismo Corporativo? Para rematar el episodio por todo lo alto, y por si todavía no la conoces, hablaremos de Oatly, una marca que me tiene loca. ¿Es solo leche de avena? Ponte cómodo, porque esto va a darte que pensar...   Todo eso y mucho más en el nuevo episodio de Palabras de Nariz Grande. Pero, ¡ojo!, si quieres recibir en tu correo la imagen de la campaña original y el chisme chismoso más personal... ...Suscríbete a la Meler Letter en https://cloemeler.com/eme/ Y arfavó, habla de Palabras de Nariz grande: agitemos cabezas, sumemos abrazos, llenemos de narigones el planeta.  Un fuerte abrazo. Nos "vemos" en el próximo episodio.  Si tú quieres, mi Narigudo. ;) Y recuerda: hoy es martes. Así que cásate, embárcate y, sobre todo, IMPROVISA.

Annette og Ingeborg har hatt livepodkast hos Nespresso i forbindelse med lanseringen av Nespresso x Oatly. Ingeborg tar oss med tilbake i tid til da hun drakk kaffe i regnskogen med mafiaen, Annette er takknemlig for bromance-kulturen og de begge slår et slag for den gode gamle kaffedaten.Produsent: Marthe Gullbekk, PLAN-B Hosted on Acast. See acast.com/privacy for more information.

This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.And drink maker Oatly, actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.

Here's the latest CPG news happening right now on February 9th, 2025 including Big Olipop Raise, Chubby Snacks Shuts Down, Oatly Hits ProfitabilityPosted onJust-Drinks.Com, US functional soda brand Olipop has raised $50m in a Series C funding round, bringing its valuation to $1.85bn.JP Morgan Private Capital's Growth Equity Partners led the investment round.In a statement, Olipop said the cash injection marked its “final anticipated round of equity financing”, after becoming profitable “in early 2024”.Olipop plans to use the proceeds to “drive product development, expand marketing efforts and diversify distribution channels”.It also looks to bolster its retail presence, add new products to its range, and “increase availability in spaces traditionally dominated by legacy sodas”.Olipop CEO Ben Goodwin said: “It's staggering and thrilling to have achieved a $1.85bn valuation after just five to six short years in market”.Frozen PB&J maker Chubby Snacks has unfortunately shut down operations as of February 2025. Coming off of multiple record-breaking sales months, our Chubb-O-Matic finally hitting stride and major corporate partnerships on the horizon, we were served with our biggest blow to date, a lawsuit from our massive corporate rival.Entrepreneurs are constantly taking blows, but over the last few months, we faced the hardest hits of our career. We lost everything and unfortunately fell into some of the worst situations imaginable with some of our best partners. Words can't explain the embarrassment or anxiety.I share this because it's important. No one gets into business thinking they'd ever be in this position but if you do, you know it's utterly brutal. A lot of people were negatively affected, not just ourselves. I'm truly sorry to everyone that was affected by our downfall.Leading oat milk maker Oatly has hit profitability since going public for the first time. According toBevnet.com,

Oatly has revolutionized the plant-based industry with bold marketing, quirky branding, and a strong commitment to sustainability. From viral campaigns to controversial yet effective billboards, Oatly thrives on authenticity and disruption. Their strategy focuses on educating consumers, building a loyal community, and strategically expanding into high-impact markets. Despite challenges like greenwashing accusations and industry pushback, Oatly remains a leader in plant-based innovation. Tune in to The Marketing Blueprint to uncover the marketing genius behind this oat milk giant!

The food industry has seen a surge in plant-based and lab-grown alternatives, with Beyond Meat going public in 2019 and Oatly following in 2021. Pat Brown founded Impossible Foods in 2011. Despite the recent challenges faced by Beyond Meat and Oatly, Pat remains committed to his mission, now focusing on tackling climate change and reducing carbon emissions. 00:00 START 00:24 The Rise and Challenges of Impossible Foods 04:53 The Wild Hope Mission Impossible Documentary 07:15 Debates on the Healthiness of Meat Replacement Burger Patties 10:11 Lab-Grown Meat: Hype or Hope? 14:45 Affordability of Meat Alternatives 19:35 Will New US Public Policies Support Farmers in Transitioning to Sustainable Cattle Farming? After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more, go to https://www.afterearnings.com. Follow Us X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's Modern Retail Podcast, we're looking back at some of the best episodes from the last year. Host Cale Guthrie Weissman walks us through some of the most interesting conversations he's had with the most exciting retail executives. They include executives from Walmart, Tecovas, Celsius, Violife and more. Walmart's chief product officer, Jon Alferness, for example, spoke about the retailer's approach to AI. Similarly, buzzy startups also explained their growth playbooks. Olga Osminkina-Jones, chief brand officer of the plant-based cheese brand Violife, spoke about how the company approaches marketing like other big names in the space like Oatly. Below are the full episodes we feature in this episode: Tecovas CEO David Lafitte Celsius CEO John Fieldly Violife Chief Brand Officer Olga Osminkina-Jones Walmart Chief Product Officer Jon Alferness Babylist Chief Growth Officer Lee Anne Grant

Wharton's Dr. Americus Reed speaks with Michael Lee, Oatly North America's EVP & Executive Creative Director about the story behind the Oatly brand, changing their marketing strategy and creative process, the differences between working for a marketing agency and working directly with a specific brand, the purpose-driven pillar of the brand, and their holiday ad campaign. Hosted on Acast. See acast.com/privacy for more information.

Folge 3/3: Mit dem Börsengang kippt die öffentliche Meinung zu Oatly. Statistiken zur Nachhaltigkeit werden vom Unternehmen falsch wiedergegeben, Abwasserskandale, staatliche chinesische Großinvestoren und die Unfähigkeit, eigene Produktionsstätten zu bauen schaden dem Ruf. Zu allem Überfluss steigt die traditionelle Milchindustrie ins Haferdrink-Geschäft ein und jagt Oatly mit Billigprodukten große Marktanteile ab. Die Schweden stehen am Scheideweg und müssen sich neu formieren, um nicht in die Katastrophe zu schlittern. +++ Alle Rabattcodes und Infos zu unseren Werbepartnern findest du hier: https://linktr.ee/kampfderunternehmen +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Folge 2/3: Unter dem neuen Geschäftsführer Toni Petersson wird aus Oatly eine internationale Lifestyle-Marke. Mit frecher Werbung und jeder Menge kreativer Energie legt sich das kleine Unternehmen mit der mächtigen Milchindustrie an. Der mehrere Jahre dauernde Streit macht das Unternehmen über Schwedens Grenzen hinaus bekannt. Oatly zu konsumieren wird zu einem politischen Akt und zu einer der Säulen der weltweiten Veggie-Revolution. Doch das Unternehmen muss einsehen: Marketing ist seine Stärke, koordiniertes Wachstum nicht.+++ Alle Rabattcodes und Infos zu unseren Werbepartnern findest du hier: https://linktr.ee/kampfderunternehmen +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Folge 1/3: Oatly ist fast schon ein Synonym für Hafermilch - selbst für Nicht-Veganer. Aber was nur Wenige wissen: Die Erfolgsgeschichte der heutige Lifestyle-Marke begann als wissenschaftliches Projekt. In der neuen Staffel von "Kampf der Unternehmen" erzählen wir die Geschichte vom Aufstieg und Beinahe-Fall von Oatly. In der ersten Folge sind wir dabei, wenn Rickard Öste nach einer Milch-Alternative für laktoseintolerante Menschen sucht. 1994 wird dem Forscher dann klar, welches Potenzial in seinem Produkt steckt. Mit seinem Bruder gründet Rickard die Firma Oatly. Sie wollen die Lebensmittelbranche revolutionieren. Doch der große Erfolg lässt auf sich warten und die Brüder begreifen: Wenn sie es in die Supermärkte dieser Welt schaffen wollen, müssen sie zu ungewöhnlichen Mitteln greifen.+++ Alle Rabattcodes und Infos zu unseren Werbepartnern findest du hier: https://linktr.ee/kampfderunternehmen +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Plant-based milk has reached a point of maturation -- and Malk is helping take the products even more to the mainstream. The company launched in 2015, starting first in a farmer's market and expanding over a few years into retailers like Whole Foods and Sprouts. Now, the company's products -- which include almond, oat and cashew milk and creamers -- are sold in nearly 10,000 stores around the country and is the official alternative milk used in Erewhon smoothies. According to CEO Jason Bronstad, who joined the company in 2020, "[Grocery has] been the focus the entire time." It's a different track than competitors like Oatly, which grew thanks to distribution in cafes. "We believe that this product is for families," he said. "This product is for people at home." Bronstad joined the Modern Retail Podcast and discussed Malk's growth strategy and the plant-based milk space as a whole. Almond milk, for example, is still the biggest seller for both the industry and Malk. While oat was growing for a while, it began to lose its grounding over the last year over a growing consumer wariness of seed oils. While many plant-based milks do use seed oils, Malk doesn't. "Our job is to remind them that there is a great plant-based product that doesn't have the oils that they can stay in the family with," Bronstad said. But even with these consumer shifts, more people are seeking out these products. According to Bronstad, Malk is focused on finding what he describes as health-conscious consumers. "In every single grocery store in America, there is a health-conscious consumer looking to make a better decision for themselves and for their families," he said.

During Climate Week NYC, Dani sat down with Jason Buechel, CEO of Whole Foods Market. They discuss how emerging companies can differentiate themselves from their competitors in the marketplace, the value of a clear and powerful story when trying to reach eaters, and how brands can navigate an acquisition without losing sight of their mission. This conversation was part of a Summit for mission-driven brands co-hosted by Food Tank, Oatly, Vital Farms, Tony's Chocolonely, and King Arthur Baking Company. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.

AJ Savas delivers a look into driving an electric truck for oat milk producer, Oatly. He explains why he made the switch from diesel to an EV and why other drivers should get excited about the future of alternative fueled trucks. Join The Net-Zero Carbon Summit Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

AJ Savas delivers a look into driving an electric truck for oat milk producer, Oatly. He explains why he made the switch from diesel to an EV and why other drivers should get excited about the future of alternative fueled trucks. Join The Net-Zero Carbon Summit Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

He may be nicknamed “The Beverage Whisperer,” but when Ken Sadowsky speaks he's heard loud and clear.  A longtime industry advisor and investor, Ken is one of the most respected and influential voices in the beverage business. Ken is currently the executive director of The Northeastern Independent Distributors Association, known as NIDA, a group of wholesalers that operate in states from Maine to Pennsylvania. He's also a senior advisor with Verlivest, the Belgium-based investment holding company founded by the owners of Anheuser-Busch InBev, which holds stakes in Oatly, Vita Coco and Hint Water. Ken is personally invested in and an advisor to several beverage companies including LifeAid, Icelandic Glacial, Recess and Dyla Brands.  This episode is the third of a trilogy with Ken, who also joined us for conversations in 2016 and 2019. Ken and Taste Radio editor Ray Latif sample drinks representing fast-growing, bleeding-edge and established categories, including better-for-you sodas, cannabis libations, nonalcoholic cocktails, and shots of the juice variety. As they sip their way through a mish-mash of beverages, Ken shares his perspective on trendy concepts, package design, formulation his investment thesis, and successful retail strategies. Show notes: 0:35: Ken Sadowsky, The Beverage Whisperer – Ken and Ray engage in some Sox talk before they dive into a mass of beverages, foreign and domestic. Ken talks about cutting his teeth back in 1983 and his ability to understand what brands have what it takes to go from “the core consumer to the more consumer” and why he's not bullish on non-nutritive sugar alternatives. They sip on some Chamberlain Coffee and chat about how the cold brew coffee category has morphed and whether non-alcoholic cocktails are – at this point – more sizzle than steak. Ken also explains why he's a fan of entrepreneurs with industry experience and why it's important to be nice to your distributors, before sipping on Olipop's limited-edition Barbie collaboration and sharing his take on the future of better-for-you sodas. He also admits to being an “illegal cannabis consumer” (not really), why you should sample beverages warm, getting retailers to merchandise your brand in two locations and the Catch-22 of fundraising. Brands in this episode: Mountain Dew, Chamberlain Coffee, Throne Sport Coffee, Vitaminwater, De Soi, Little Saints, Lapo's, Seedlip, Parch, Honest Tea, Prime, Alani Nu, Olipop, Slim Fast, Poppi, Evolution Fresh, Nantucket Nectars, Nixie, Late July, Cape Cod Potato Chips, Milonga, Recess, Magic Cactus, Alldae, Guayaki, Yerbae, Louie Louie, Fhirst, Wunderground's Brain Wash, Califia Farms, Starbucks, Loom, The Turmeric Co., Icelandic Glacial

What does a SaaS company, an airline and an oatmilk company have in common? They're challenger brands. And it can be a pretty powerful strategy you can take as a brand.We run through real examples and much more(00:00) - Introduction (02:10) - Challenger Brands... what is it? (03:50) - Salesforce vs. Siebel: The Ultimate Challenger Brand (09:55) - Salesforce's Guerrilla Marketing Tactics (13:22) - Reflecting on Bold Marketing Ideas (15:12) - The Power of Brand Exposure (15:39) - Richard Branson's Guerrilla Advertising (17:28) - Virgin's Creative Marketing Tactics (19:00) - The Impact of Controversial Marketing (23:35) - Oatly's Environmental Challenge (26:54) - Drift's No Forms Movement SourcesVirgin Atlantic & the blimpSilverware on Virgin AtlanticAdam Robinson cease and desist on linkedinDave Cancel Hypergrowth keynote*** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.***Connect with us

We fight back against the powers of “big podcasting” by pouring out our thoughts about Oatly's guerrilla marketing maneuver to protest the misleading mind control of big dairy.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #BigDairy #Brands #Ads #simplify #popculture #Oatly #Milk #Dairy

We are all excited to watch our pod guest, Canadian Olympian, Alison Jackson compete in the Paris 2024 Olympic Road Race. Reposting this convo from April 2024. Today on the podcast I'm sycing up with Canadian Olympian and World Tour Professional Cyclist, Alison Jackson on Team EF Education-Cannondale.  Alison just won Stage 2 of La Vuelta Femenina in 2024. We recorded our convo just a few weeks earlier. Today we are  talking about Alison's Paris Roubaix win in 2023, her new film with Cannondale on YouTube, New Roads Uncovered: From The Plains to Pavé with Alison Jackson, what Alison loves about cycling, her fave places to ride and race,  how she got into cycling and what she is up to when she is not on the bike! Photos by Jered Gruber & Ashley Gruber | Gruber Images OFFERS KETONE-IQ: Ketone.com/Marni for 30% Off First Subscription CONNECT Alison Jackson on  Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our weekly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests.

We are all excited to watch our pod guest, USA Olympian, Kristen Faulkner compete in the Paris 2024 Olympic Road Race. Reposting this convo. When Kristen Faulkner moved to New York City to pursue her career in finance and venture capital, she thought getting into the sport of triathlon would be a fun athletic activity. She already loved running and swimming and was on the varsity teams in high school.  She was also on the varsity rowing team while studying at Harvard. Clearly athletics was in her DNA.  Cycling however was her weakest link, so she joined a local cycling organization here in New York City to improve her technique and confidence on the bike. Kristen is now on Team EF-Oatly-Cannondale as of 2024. Kristen and I sync up about what it was like growing up in Homer, Alaska, moving to NYC, then California, and now living in Girona, Spain. We talk about she loves about cycling, how she went from recreational cyclist and a career in venture capital and finance to becoming a professional cyclist. We discuss our mutual love of Zwift and how she got in to E-racing, she talks about her love of gravel cycling and I get the scoop on what she reading and watching when shes not on her bike! Kristen and I caught up before the official teams were announced for the the tour and she was about to compete in the Tour de Suisse, where she came in second overall final. Some other 2022 race stats include two stage wins at Giro Donne and third overall at Itzulia Womens Stage Race. CONNECT Kristen Faulkner on Instagram ZWIFT  On Instagram and YouTube Le Tour De France Femmes on Instagram  Marni On The Move Instagram, Facebook, TikTok, LinkedIn, or YouTube Marni Salup on Instagram and Spotify SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests, and use our new Marni on the Move Giphy! SUBSCRIBE TO OUR NEWSLETTER Sign up for our weekly newsletter, The Download for Marni on the Move updates, exclusive offers, invites to events, and exciting news! Photo Cred: Getty Images  

Food Tank, in collaboration with The Germeshausen Foundation, and Oatly, recently hosted a special luncheon event on Capitol Hill to explore issues of food access and affordability, Food is Medicine, and food loss and waste prevention. Discussions explore the interagency collaboration that is moving the needle on food loss and waste, the importance of federal nutrition programs to food is medicine solutions, and the momentum that continues to build around food systems transformation. Speakers include U.S. Congressmembers Jim McGovern, Chellie Pingree, and Ayanna Pressley; Catherine Oakar, The White House; Admiral Rachel Levine, The U.S. Department of Health and Human Services; Jean Buzby, USDA Office of the Chief Economist; Alberto Gonzalez Jr., USDA Food and Nutrition Service; Ruth Petersen, Centers for Disease Control and Prevention; Sophia Adelle, Farmlink; Alexandra Ashbrook, Food Research and Action Center; Caron Gremont, FRESHFARM; Regina Harmon, Food Recovery Network; Steven Jennings, Ahold Delhaize USA; Mandy Katz, Giant Food; and Amanda Oenbring, Upcycled Food Association. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.

Can we blame those “turn ahead the clock” Seattle Mariners uniforms from 1998 for minor league baseball creating a 121st team this year sponsored by Oatly? Because it was that fun (and successful) one-off promotion that led to MLB creating a league-wide version the following year…complete with a corporate advertiser, Century 21, which is why the futuristic uniforms were supposedly based on the year 2021. But the idea behind the Malmö Oat Milkers required a little “outside the carton” thinking for Oatly. See…those one-off food themed jerseys (that Oatly's marketing team enjoyed) are based on each team's local culture, but that's an issue for the Swedish plant-based milk brand. So, their solution was to have every existing minor league baseball team transform into the Oat Milkers for one game this season. So, which CPG brand is up next? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Jill Castle is the author of the book, Kids Thrive at Every Size (Workman 2024) and one of the nation's premier childhood nutrition experts. Known for her ability to blend current research, practical application, and common sense, Jill believes that children can thrive at every size. With her paradigm-shifting, whole-child approach, she inspires parents, healthcare professionals, and organizations that serve children and families to think differently about young people's health and wellbeing. A sought-after speaker, advisor, and media contributor, Jill has inspired a range of audiences with her up-to-date, practical insights on childhood nutrition. She serves as an expert reviewer for Parents.com, has been featured as a guest expert in CNN, The Washington Post, The New York Times, Forbes, Newsweek, Time, and many other outlets, and has consulted with schools and organizations including Oatly, Brainiac, Once Upon a Farm, and Melissa & Doug. Jill is the founder and CEO of The Nourished Child®, a nutrition education website and podcast for parents. She is the author of books including Eat Like a Champion, Try New Food, The Smart Mom's Guide to Starting Solids, The Smart Mom's Guide to Healthy Snacking, and co-author of Fearless Feeding. Jill is the mother of four adult-ish children and lives in Massachusetts with her husband. Tune in for this impactful discussion about the effect of societal biases on children's health and the importance of a whole-child approach to health and nutrition.IN THIS EPISODE, WE DISCUSS:The impact of societal biases on children's health and how these assumptions can be harmful and discriminatory The importance of looking at the overall well-being of children rather than focusing solely on weight or appearance How parents, healthcare professionals, and schools can better support children's healthPractical strategies for a balanced approach to childhood nutrition and health that helps children thrive at every sizeRESOURCES AND LINKS MENTIONED IN THIS EPISODE:Pre-order your copy of Jill's upcoming book Kids Thrive at Every SizeConnect with Jill on Instagram, Facebook, and LinkedIn. Visit www.thenourishedhild.com and www.jillcastle.com to learn more about Jill and her workContact Jill about speaking and training for schoolsGet your copy of Rebel Educator: Create Classrooms Where Impact and Imagination MeetLearn more about Rebel Educator, explore our professional development opportunities for educators and students, and check out our project library.Visit us at UP Academy to learn more about our personalized and inclusive learning environment.Connect with Tanya and UP Academy on LinkedIn, Facebook, and Instagram and learn more about her journey here.Enjoying the show? Leave us a rating and review and help more people find us!bit.ly/RebelEducatorApplePodcastsWe'd love it if you could take a few minutes to fill out this survey to let us know how we can bring you the best possible content: forms.gle/JcKHf9DHTZnYUmQr6 Interested in being on the Rebel Educator podcast? Fill out this form and we'll reach out to you if we think you'd be a great fit for an upcoming episode. https://forms.gle/CZJXLQDdevPh22ZN7Want to learn more about opening your own UP Academy? Check out the Rebel Educator Accelerator: www.rebeleducator.com/courses/the-acceleratorMORE ABOUT THE REBEL EDUCATOR PODCAST:In each episode of the Rebel Educator podcast, I deconstruct world-class educators, students, and thought leaders in education to extract the tactics, tools, and routines that you can use as teachers and parents. Join me as we discuss how to shift the classroom, the learning environment, the mindset, and the pedagogy, to resist tradition, reignite wonder, and re-imagine the future of education.This podcast is dedicated to all of the educators who work thankless hours to make our next generation the best it can be.  It was designed to begin conversations on how we can redesign education for the future of work and the success of our students.  It is meant for teachers, students, administrators, homeschoolers and anyone who interacts with and teaches youth.  We're thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

Thursday, July 11th. In this episode we talk about: Weather report: Oatly partners with Malibu to make strange alcoholic plant-based ice cream, startup makes butter out of CO2 and Hydrogen 10 Healthiest Plant-Based Meats — and 3 to Avoid (https://www.eatthis.com/healthy-plant-based-meats/) Tune in live every weekday at 11am to watch on  or on Instagram (and ), or watch on Twitter or Twitch! Follow , , and for more.

Send us a Text Message.Note: This episode was recorded before the recent passing of Solomon Choi. He was a dear friend to Zack and the Ovation team, and though we are saddened and shocked by his passing, we were grateful to share this conversation with him. Our thoughts and prayers go out to his family.In this episode of Give an Ovation, Zack Oates sits down with the remarkable Solomon Choi, founder of 16 Handles and CEO of Jabba Brands. Solomon shares his journey of building and scaling 16 Handles, insights on the importance of customer obsession, and innovative strategies like the Oatly partnership that revitalized his brand during the pandemic. This episode is a tribute to Solomon's enduring legacy his invaluable contributions to the restaurant industry, and his bright mind.Today's Ovation goes to you, Solomon!

The UK Pollinator Monitoring Scheme has been running for over 6 years now, with thousands of people counting insects in gardens, parks and on farms. So how are our pollinators faring?We visit a network of connected land in Ayrshire, designed to encourage pollinators. The network is being expanded after receiving funding from the Scottish Government. It was set up over the last decade or so, and includes farmland, council land and some unexpected leisure areas.And according to a recent study from the charity the Farm Safety Foundation, 95% of UK farmers under the age of 40 rank poor mental health as the biggest hidden problem facing farmers today. Farmstrong Scotland is doing what it can to help, by organising events where people can get together to discuss wellbeing. We report from one of them - on a farm in East Lothian, which has a recently opened outdoor sauna.Presented by Anna Hill Produced for BBC Audio Bristol by Heather Simons

Friday, May 31st. In this episode we talk about: Weather report: Hellman's rebrands its vegan mayo as 'plant-based', Starbucks to offer Oatly whipped cream Oatly Now Has an Official Minor League Baseball Team ( They 12-3-30 Workout is the New Treadmill Exercise Everyone's Talking About https://bestlifeonline.com/12-3-30-workout/) Tune in live every weekday at 11am to watch on  or on Instagram ( and ), or watch on Twitter or Twitch! Follow , , and for more.

Oatly's punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly's provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we're joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won't write TOV guidelines (I know, I know) and how they're approaching social reactive and creator partnerships after watching the rest of us do it first.  Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Wedneday, May 29th. In this episode we talk about: Weather report: Nutella Plant-Based Coming to Europe, Spicy Beyond Burger Jalapeno introduced in UK, Oatly and Patagonia team up to encourage voting in EU Experts Weigh in On Netflix's 'Hack Your Health' Recommendation to Eat 20 Types of Plants a Week (https://vegnews.com/2024/5/netflixs-hack-your-health-nutritionists) Tune in live every weekday at 11am to watch on  or on Instagram ( and ), or watch on Twitter or Twitch! Follow , , and for more.

Join us from the SocialMinds stage in London, as we go behind the scenes of the ODMC (the Oatly Department of Mind Control) to find out what makes a distinctive brand on social. Hear from Sarah Sutton, global media director for the illustrious Oatly, as we learn how vowing to be consistently inconsistent has enabled everyone's favourite oat drink to build reams of brand equity. Plus, listen as your questions get answered in our Q&A section. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Tuesday, April 2nd. In this episode we talk about: Matt goes to Disney World, Doug does a brick workout Weather report: New Beyond Crumbles, two new Oatly parnetships, are vegan scones 'woke'? 'Vegan food is expensive, if she wants it she can buy it herself' ( Piers Morgan Fumes at 'Offensive' Claims Jesus Christ Had a 'Plant-Based' Vegetarian Diet (https://www.express.co.uk/celebrity-news/1883901/piers-morgan-fumes-offensive-vegan-vegetarian-jesus-claims-uncensored) Tune in live every weekday at 11am to watch on or on Instagram ( and ), or watch on Twitter or Twitch! Follow , , and for more.

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management.  Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give them an accurate single source of truth to enable more effective measurement and allocation of trade dollars. Follow Nikki McNeil on LinkedIn at: https://www.linkedin.com/in/nikki-mcneil/                  Follow Vivdly on LinkedIn at: https://www.linkedin.com/company/govividly/Follow Vividly online at: https://www.govividly.com/This episode is sponsored by Vividly. Nikki answers these questions:1) So Nikki  tell us about the journey you've taken and your background, and what prompted you to found Vividly?2) Promotion optimization is a slice of the commerce ecosystem that has been around for a while - what are some of the important differences in terms of how Vividly thinks about solving this problem for brands vs. legacy solutions?3) You've got a number of fast growing but well known challenger brands like Oatly, Liquid Death and Kodiak Cakes in your portfolio - what do you think these fast growing brands need from a TPM solution they can't get elsewhere?4)  How important is the forward looking view in trade management vs. just filling out the forms and tracking information?  How are your best in class clients improving their forecasting?5) Talk about the dynamics of managing spend in an omni-channel world - how are brands bringing together digital and in-store spend and thinking about it?6) One of the challenging pieces of this landscape is just the mechanics of managing chargebacks and deductions - a labor intensive, frustrating and expensive process.  What do your best clients do in partnership with you to manage that?7) What do you see as the most important changes in the world of trade promotion over the next 12-24 months?   CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Tuesday, March 19th. In this episode we talk about: Weather report: Oatly partners with Barry's fitness centers, Meatly unveils world's first can of cat food from lab-grown chicken, research says intermittent fasting, Bezos Centers for Sustainable Protein announced Vegan Brands are Channeling Banksy with Radical, Political Marketing () Tune in live every weekday at 11am to watch on or on Instagram ( and ), or watch on Twitter or Twitch! Follow , , and for more.

A recent Forbes article sparks the hosts' passionate discussion about the role that food and beverage conglomerates should play in the health and wellness of American consumers, both now and in the future. They also opine on whether JuneShine's acquisition of Flying Embers is good for the hard kombucha category, chat about Expo West preparation and highlight a handful of new spicy, sweet and savory snacks and libations.  Show notes: 0:35: Super Random. Unofficially Ready. A Majority Stake. What To Do About UPF. Karma, Cake. – Jacqui's thrifty sensibilities kick things off, before the hosts talk about NOSH's multi-part guide to Expo West and offer their two cents on a big ‘booch deal and why it makes sense. Errol Schweizer's opinion piece about why now is the time to reinvent processed foods has Ray once again leaping onto his soap box, stirring the pot and pointing fingers, while John, Jacqui and Mike offer their own perspectives on the subject. Ray shares a new snack and dip with John, Mike gets everyone's tongue tingling, Jacqui has a perfect snack for Coachella and a new line of “petit” and easy bake cakes gets a big thumbs up.  Brands in this episode: Oatly, Pacific Foods, Juneshine, Flying Embers, Crooked Owl, Saffron Road, Stouffer's, Hungry Man, Annie's, Simple Mills, Banza, Trix, Iggy's, Ithaca Hummus, Utz, Mike's Hot Honey, Tingly, Koko & Karma, Gateaux, C4

Thursday, March 7th. In this episode we talk about: Matt still reading a book a week Weather report: Oatly launches oat yogurt in Germany, plant-based diet doesn't affect hip fracture risk, new plant-based options at Coors Field Vegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad (https://www.adweek.com/creativity/vegan-nightmare-plant-based-daiya-brand-touts-real-beef-cheeseburgers-in-new-ad/#) Tune in live every weekday at 11am to watch on  or on Instagram (and ), or watch on Twitter or Twitch! Follow , , and for more.

This week, Jason is joined by mother, baker, and founder of Baked by Melissa, Melissa Ben-Ishay! The New York City based entrepreneur's brand became famous for its signature bite-sized cupcakes and treats starting back in 2008. Previously working in advertising, Melissa was unexpectedly fired and decided to reinvent herself based on her passion for baking after successfully selling her cupcakes through various catering based events. She opened her first retail store in 2009. Fast forward to today and Baked by Melissa now operates 14 total locations and delivers all across the US through her online marketplace. She has also partnered with organizations such as Make A Wish, Weight Watchers, Oatly and several other non-profit organizations all across the country. Melissa gives insight to what makes her bite-size cupcakes such a success in the baking industry, what goes into the product, what her first television spot was, how she was able to finance the company with human capital, where they do all the baking, what goes into the decision to collaborate with another brand, and how COVID impacted the business. Melissa also reveals how she keeps the customer in mind, what time is the busiest for the company, what she did on the day she was fired, why she was given the opportunity to write a cookbook, and why her food philosophy is. What is the core to her business? How did Baked by Melissa get into Madison Square Garden? Melissa reveals all that and so much more in another episode you can't afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: Declan O'Connell Guest: Baked by Melissa Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial Robinhood: Now through April 30th, Robinhood is even boosting every single dollar you transfer in from other retirement accounts with a 3% Match.  Go to Robinhood.com/boost to get started!

In 1994, the world's first oat milk company was born in Sweden. Three decades later, Oatly is on a high-stakes mission to defeat the dairy industry by becoming the biggest plant-based brand the world has ever seen. So…can a start-up from Malmö save us all through capitalism? And how much damage is our affection for dairy doing to the planet? This week, we're featuring the first of a three-part series from the wonderful folks over at The Europeans podcast.  SUPPORTListen to the rest of The Europeans series on Oatly here. Outside/In is made possible with listener support. Click here to become a sustaining member of Outside/In. Subscribe to our newsletter (it's free!).Follow Outside/In on Instagram or join our private discussion group on Facebook.Submit a question to the “Outside/Inbox.” We answer queries about the natural world, climate change, sustainability, and human evolution. You can send a voice memo to outsidein@nhpr.org or leave a message on our hotline, 1-844-GO-OTTER (844-466-8837). CREDITSThis episode was reported, written and produced by Katz Laszlo. It was edited by Katy Lee and Justine Paradis, with editorial support from Margot Gibbs, Dominic Kraemer and Wojciech Oleksiak.Mastering, scoring and sound design by Wojciech. Artwork by RTiiiKA.Outside/In's staff includes Nate Hegyi, Taylor Quimby, Justine Paradis, and Felix Poon.