Podcasts about Oatly

How is AI changing the way brands innovate, launch products, understand consumers, and build stronger relationships with their markets? In this episode of Grownlearn, host Zorina Dimitrova speaks with Shantanu Srivastava, a global marketing and innovation leader with more than two decades of experience across major consumer brands including Twinings, Danone, Sanofi, and Reckitt. Shantanu explains how AI is transforming marketing efficiency, product development, consumer research, compliance screening, and brand strategy inside large organizations. He also shares why human judgment remains essential, even as AI tools make innovation faster, cheaper, and more continuous. The conversation also explores the shift from traditional brand storytelling to story doing and story living, with examples from challenger and purpose-led brands such as Oatly, Tony's Chocolonely, Dove, and others. Shantanu also shares his personal transition from corporate brand leadership to entrepreneurship, including his work in health and wellness, lifestyle-related health management, and advisory work with startups and purpose-driven brands. In this episode, we discuss: • How AI is changing marketing and innovation • Why FMCG companies are rethinking consumer-led product development • How AI can reduce time and cost in research, marketing planning, and product launches • Why brand storytelling is evolving into story doing and story living • What startups can learn from global brands — and what big brands can learn from startups • How purpose-led brands create deeper consumer engagement • Why AI-driven innovation still needs human oversight • Shantanu's journey from global brand leadership to health and wellness entrepreneurship This conversation is especially relevant for founders, marketers, brand leaders, innovation teams, FMCG professionals, startup advisors, and anyone interested in the future of AI-driven brand growth.

In this special Future of Film conversation, Alex Stolz is joined by three leading voices exploring how storytellers can build work that sustains in a rapidly changing creative landscape: Jeff Gomez, pioneer in worldbuilding and transmedia storytelling HaZ Dulull, filmmaker and creator working across film, games and emerging technologies Brian Newman, strategist and producer focused on audience, creator sustainability and new creative models Together, they explore: • Why filmmakers can no longer think only in terms of single projects • The shift from “audience after” to “audience throughout” • How creators can build worlds that expand across formats and platforms • Ownership, IP and sustainable creative careers • AI, games and emerging storytelling tools • Why emotional resonance matters more than ever From Kickstarter and creator-funded IP to transmedia storytelling, audience feedback loops and the future of story worlds, this conversation explores how screen storytellers can adapt and thrive in an era of fragmented attention and rapidly evolving technology. A must-listen for filmmakers, writers, producers, worldbuilders and creators thinking about the future of storytelling. And if this resomates for where you are heading in your creative work, then you may want to consider applying to Story Founders. the new accelerator by Future of Film. Story Founder is designed to help storytellers build projects - and creative practices - that can endure. Applications are now open: 👉 futureoffilm.live/storyfounders/ About the Speakers Jeff Gomez Jeff Gomez is an architect of large-scale narrative systems, internationally recognized for designing the storyworld architectures and canon governance behind some of the most enduring global franchises of the modern era. For more than 25 years, Jeff has pioneered long-horizon narrative frameworks that enable intellectual properties to expand across platforms, cultures, and decades while maintaining coherent identity. His work has shaped global franchises including Pirates of the Caribbean, Avatar, Halo, Transformers, Spider-Man, and Teenage Mutant Ninja Turtles, contributing to billions in franchise value across media, licensing, and global markets. Brian Newman Brian Newman, founder of Sub-Genre, consults on content strategy, development, distribution and marketing for some of the top brands in the world. Current and former clients include: The Climate Pledge (Amazon), IBM, Keen, Merck KGaA, New York Times, Oatly, Patagonia, REI, Shopify Studios, Sonos, Stripe, Sundance, Unilever, Vulcan Productions, Yeti Coolers, and Zero Point Zero. Brian is also an independent film producer and has served as CEO of the Tribeca Film Institute, president of Renew Media (known for the Rockefeller Fellowships) and executive director of IMAGE Film & Video (producers of the Atlanta Film Festival & Out on Film). HaZ Dulull HaZ Dulull started his career in video games on titles such as Colin Mcrae Rally (Codemasters) and Battlion Wars (Nintendo) before moving to a VFX career on films like The Dark Knight before becoming a director / Producer known for merging cinematic storytelling with real-time technology. He made his debut with the live action indie sci-fi feature films The Beyond, and 2036 Origin Unknown (both licensed on Netflix), followed by Disney's Fast Layne (where he served as Director + Exec Producer), Universal's prequel animated short - 47 Ronin: The Samurai Spirit, and Disney's Under the Sea: A Descendants Story. In 2024, he directed / Produced MAX BEYOND, an animated feature made entirely in Unreal Engine (with co-financing by Epic Games Mega Grant) before hired to be the cinematic's director for Chapter 1 of the in-game cinematics for triple A game - Dune Awakening (Funcom / Tencent).

Gabrielle Davenport is the cofounder of BEM, a bookstore and community space for Black food literature in Bed-Stuy, Brooklyn. It's been a wonderfully busy season of cookbook events and releases, and this week BEM is reaching a whole new level by hosting the Edna Lewis Festival. It's a week of all-star events honoring the 50th anniversary reissue of Edna Lewis's seminal cookbook The Taste of Country Cooking. Today on the show, Gabrielle shares updates from the always-busy world of BEM and goes deep into Edna Lewis's legacy and how it's living on today.  And it's the return of Three Things where Aliza and Matt discuss what's interesting in the food world including recent dessert explorations at Superiority Burger, Uncle's Thai Food x Apollo Bagels, Hots Pizza is a new favorite NYC slice. Also: Chef Shuai Wang's Sichuan Hot Chicken Spice is terrific. Also, Oatly gets creative with NYC bar Schmuck and New York has a new cookbook store! Wild Sorrel Cookbooks is a gem.   Subscribe to This Is TASTE: ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, ⁠⁠YouTube⁠⁠    Learn more about your ad choices. Visit megaphone.fm/adchoices

Innovation is everywhere, but the majority of what consumers see is incremental change. What does it mean to do something meaningfully different? Lasso is attempting to answer that question. In this episode, CEO Mike Messersmith, the former Oatly executive who helped turn oat milk into a cultural phenomenon, shares how his company is rethinking food from the ground up with breakthrough technology that delivers high-protein, clean-label snacks without compromise.  From its origins as a plant-based meat startup to launching creative new brands like Cronch Club and Froobies, Lasso is using its proprietary process to challenge the limits of taste, texture, and nutrition – while aiming to power the next wave of innovation across the entire food industry. Show notes: 0:20: Mike Messersmith, CEO, Lasso – Mike discusses the launch of Oatly in the U.S. and how the company's strategy of creating a no-compromise product experience – particularly within the specialty coffee landscape – as key to driving widespread adoption and category growth. He talks about how he's applying similar principles to Lasso and how the former plant-based meat company pivoted as market dynamics shifted, expanding its technology into broader applications that enable high-protein, high-fiber, clean-label foods without relying on traditional processing methods or additives. Mike explains that the company's consumer brands serve as proof-of-concept products that demonstrate the technology's potential across categories such as snacks and fruit chews, while also helping refine product-market fit through direct-to-consumer channels. He emphasizes that Lasso sits at the intersection of food and technology, aiming to solve consumer demand for better nutrition, taste, and transparency by innovating at the manufacturing level rather than just formulation. Mike reveals that the company's long-term vision is to partner with established food manufacturers, licensing its technology to enable a new generation of products, while leveraging its own brands to showcase what's possible and build credibility with both consumers and investors. Brands in this episode: Lasso, Chobani, Oatly, Cronch Club, Froobies

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer   Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's most interesting challenges. Her approach to breakthrough strategy isn't flashy – it's rooted in the fundamentals. From Google and Nike to the Obama White House, she's started every assignment the same way: the 4C's framework, a whiteboard, and a Diet Coke.    In this episode of Question Everything, Heidi shares what brands can do to create space in a crowded landscape, what legacy brands need to make a comeback, and why CMOs need to be the bravest people in the room for a brand to grow.      What you'll learn in this episode:  The thinking behind Oatly's infamous "Wow No Cow" Super Bowl spot Heidi's big win for the Obama's comms department The three dimensions of a breakthrough campaign Why Unilever allowed Axe to scale with minimal oversight Why CMOs who are cautious are pissing money away Why you should listen to classical music when building presentation decks  How to use the 4C's framework for both legacy and challenger brands  What legacy brand who has lost their way but can make a comeback Heidi's proudest career moment and one she'd re-do.    Resources:   Watch Oatly's 'Wow No Cow' Super Bowl spot Hear more from Heidi on her Substack Learn more about Hackemer Connect with Heidi on LinkedIn  

This might be the first you're hearing of it, but we feel very strongly you should listen to a new episode of Did I Do That?! Rinee Shah (Executive Creative Director at Hatch) sits down with Sean to talk about her design mistakes… as well as chinchilla celebrations, ceremonial cream cheese tastings, and Sleepytime satanic panics.Rinee Shah is a creative director and illustrator, based in Portland, Oregon. She is a 2023 Ad Age 40 Under 40 honoree and is currently Executive Creative Director at Hatch. In the last few years, she's led creative for Oatly in North America, created an episodic video series for Spotify, creative directed Snapchat's first global TV campaign, led prototype-building product design sprints for Kodak and published three illustrated books. Her illustration clients include The New York Times, NY Mag, The Washington Post, The Los Angeles Times, Inside Hook, BuzzFeed News, O Magazine, Apple, IDEO, and Simon & Schuster.You can find Rinee's work online at rineeshah.com, and on Instagram as @rineeshah. You can get her latest book with David Roth, LOL 101: A Kid's Guide to Writing Jokes, from Chronicle Books directly, or from tons of other booksellers including Amazon, Powells, or a local retailer near you via Bookshop.com)! You can find her previous book, The Made-Up Words Project, on her website, Amazon, and many more places!I have given us a mission, listeners! Let's get Justin Hager of the Partanna Mission Spicy Pepper Olive Oil his accolades: please go and review this good can design anywhere you can review the product itself and let them know that it is Sleepytime Tea hell. Maybe if we're lucky, we can get a very weird collaboration going! A few places I've found it that offer reviews: Amazon; Partanna Foods' own page for the Mission Spicy Pepper Olive Oil; Best Sicily, whatever that is; and probably others, though Zupan's is disappointingly not among them. That said, you can probably go in there and just tell somebody you think the design is sick!This episode was recorded Saturday, March 21, 2026 in the Rat's Nest. Hosted on Acast. See acast.com/privacy for more information.

Send us Fan Mail在这一期《柠檬变成柠檬水》节目里，主持人俞骅和Poy Zhong讲述一个来自美国中西部的牛仔故事。他原本经营一家传统肉类加工厂，却在很早的时候看到了植物基食品的趋势，选择转型进入一个全新的赛道。通过为品牌方提供生产服务，他没有走品牌或技术路线，而是在供应链中找到自己的位置。这个故事不仅关于一个人的成功，更揭示了plant-based行业背后的商业逻辑与变化，欢迎大家收听！请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts.  We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.  

Partnerem dzisiejszego odcinka jest Oatly! Jeśli jeszcze nie testowałyście nowości - napoju owsianego Matcha to gorąco polecamy

Why does your favorite local coffee shop feel like more than just a morning pit stop? Join Michelle and industry insider Sadie Renee as they explore the impact of values-driven businesses, the evolution of coffee culture, and why the barista behind the counter might be shaping your community more than you think. From the inner workings of hospitality to the challenges of running a low-margin business, they discuss how thoughtful purchasing, authentic relationships, and grassroots marketing are redefining the modern coffee experience.   Sadie Renee is a relentless builder, orchestrator, and progress-driver, fueled by metabolizing strategy into creative action and finding better ways to get sh*t done. From the good old days behind the coffee bars of KCMO to serving as VP of Coffee at Oatly, Sadie has developed a reputation for navigating obstacles with tenacity and precision. A natural leader and compassionate collaborator, she lives by the value that a rising tide lifts all boats, often finding her place at the helm of that tide. When not working, Sadie dedicates time to musical pursuits, her extensive human and fur family, and enjoying life in the beautiful Hudson Valley. ------------------------ In today's episode, we cover the following: Sadie's career journey in coffee Community building vs. following Launching The Usual Company Bridging CPG and coffee industries The coffee shop experience Embracing identity in coffee culture Improving coffee industry economics Generational habits and collective change Marketing challenges and shifting strategies Reviving the coffee community together ---------------------- RESOURCES: Episode 254: Client Case Study: Studio Tigre Episode 161: Avoiding Burnout as a Creative with Morgan Drinks Coffee Offline with Jon Favreau Episode 218: The Enshittification of the Internet (with Cory Doctorow) ----------------------- Guest info: To learn more about The Usual Company, follow them on Instagram @TheUsual.Company and visit their website, ItsTheUsual.com ----------------------- Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off.   P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community on Heartbeat!   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Let's tuck into the language of food! We discuss advertisements for plant-based food and for meat and dairy, look at cookbooks with our interview guests, and find out how different descriptions of one and the same dish can make it cost more than twice as much in one place than another. Along the way, five people tell us about their work on everything from multilingualism in Korean coffeehouses to the use of foreign languages in early modern English recipes. Liberally sprinkled with metaphors, episode 32 is a feast of all things culinary and linguistic.   The episode is accompanied by a blog - for images, references and a full transcript please visit wordsandactionspodcast.wordpress.com. In the episode, the first of five short clips that we play in this episode is by Keri Matwick, a linguist, educator and food studies scholar at Ninyang Technological University in Singapore. Her mention of chefs' metaphors makes Veronika think of research on wine descriptions, for example this open-access article: Creed, A. (2026). Wine words, cultural worlds: A systematic review of metaphor and language in global wine communication. Terminology. https://doi.org/10.1075/term.25016.cre  The second sound clip, by Michael Chesnut, he mentions this article about coffee shops in South Korea: Curran, N. M., Istad, F., & Chesnut, M. (2025). Standing out and fitting in: Korean coffee entrepreneurs' strategies for survival. Food, Culture & Society, 28(3), 573-592. The Brexit/breakfast confusion is documented in this video, with serious politicians and news presenters providing unintentional humour. As mentioned by the hosts, several recent conferences have addressed the topic of language and food, including Digital P(a)lates on the language of online food practices, which was held in March 2026 at th Fee University Berlin (with Keri Matwick as one of the keynote speakers).  The third clip is by Ursula Kania, and for those of our listeners who read German, we warmly recommend this chapter on lesbian and gay cookbooks: Kania, U. (2017). Warme Mahlzeiten oder: Was is(s)t eine Lesbe? Eine semiosoziologische Analyse schwul-lesbischer Kochbücher. In H. Dingeldein, & E. Gredel (Eds.), Diskurse des Alimentären: Essen und Trinken aus kultur-, literatur- und sprachwissenschaftlicher Perspektive (pp. 229-247). LIT Verlag.   Ursula's contribution is followed by a sound clip by Marco Bagli, who demonstrates just how broad the scope of language and food research is, from Italian food at the courts of Elizabeth I and James I to Italianness as a translingual and multimodal identity in digital food discourse. And there is more on metaphor as well in his 2021 book: Bagli, M. (2021). Tastes We Live by: The linguistic conceptualisation of taste in English. Walter de Gruyter. Still in the introduction, the hosts talk about marketing plant-based foods. For an article on veganism and masculinity, see: Brookes, G., & Chałupnik, M. (2022). 'Real men grill vegetables, not dead animals': Discourse representations of men in an online vegan community. Discourse, Context & Media, 49, 100640. On the plant-based side, Oatley's advert pitting its product against Cowhead, a representative of the dairy industry, can be found here and has been analysed in this article: Ledin, P., & Machin, D. (2020). Replacing actual political activism with ethical shopping: The case of Oatly. Discourse, Context & Media, 34, 100344. The metaphor of language as a window pane is proposed by Guy Cook in this book:  Cook, G. (2004). Genetically Modified Language: The discourse of arguments for GM crops and food. Routledge. This episode's interview guest, Marcelyn Oostendorp, and Erika talk about cookbooks and the cuisine of the Malay quarter of Cape Town. Marcelyn mentions this article by chef Ruby Tamdoh on the proliferation of food memoirs: Tandoh, R. (2017). The meaning of a food memoir. The Guardian, 3 November. https://www.theguardian.com/lifeandstyle/2017/nov/03/ruby-tandoh-the-meaning-of-a-food-memoir  The analysis section focuses on the relation between descriptions and prices of dishes in restaurants. Matt mentions a book on the language of menus, while Veronika refers to earlier research on the literacy requirements for writing and costing menus: Jurafsky, D. (2014). The Language of Food: A linguist reads the menu. WW Norton & Company. Satchwell, C., & Ivanič, R. (2007). The textuality of learning contexts in UK colleges. Pedagogy, Culture & Society, 15(3), 303–316. https://doi-org.ezproxy.lancs.ac.uk/10.1080/14681360701602190  Finally, the parallel between sparse food descriptions and empty spaces in advertising for luxury travel is based on this article: Thurlow, C., & Jaworski, A. (2012). Elite mobilities: The semiotic landscapes of luxury and privilege. Social Semiotics, 22(4), 487-516. And if you're hungry by now - bon appétit!

Hay creativos que piensan que pasarse al cliente es el fin de la creatividad tal y como la conocen; el lugar donde van las ideas a ponerse corbata. Hay otros que pasan al lado oscuro y llegan a una marca que llama a su departamento creativo el Departamento de Control Mental, que así de entrada suena a que te lo vas a pasar bien.Pues uno de esos creativos que se la juegan es Juan de Solís, Brand Director en España y Portugal de una de esas marcas que molan: Oatly. Y no es casualidad, porque su experiencia combina puestos creativos y estratégicos en sitios como Havas, Adsmurai, Fever o Vice Media. Y para acabar de darle sentido a todo, es profesor de creatividad y nuevas narrativas en LaBasad.Hablamos con Juan del reto de trabajar en una marca con tanta personalidad, de por qué si no le molestas a nadie es que no estás cambiando nada, y de cómo se responde a una denuncia de la industria láctea sueca poniendo a tu CEO a cantar en un campo de avena. También repasamos algunas de sus campañas recientes, y no tan recientes, que son un ejemplo de cómo hacer las cosas para ser diferentes de verdad, y no solo como frase motivacional.Si alguna vez has tenido una idea buena que murió en una reunión (el 100 % de los que escucháis este podcast), este episodio es el grupo de apoyo que no sabías que necesitabas.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolUna producción de Obvio y RaroCreado por Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

This week: highlights summary from a recent food webinar on how consumer expectations are reshaping the food sector. Moderated by Innovation Forum's Ellen Atiyah, Dorothy Shaver from Unilever, Caroline Reid from Oatly and Griffith Foods' Alex Skidmore explore how health, price and sustainability priorities differ across generations. Plus: at the recent sustainable packaging innovation forum, Innovation Forum's Ian Welsh spoke with Caroline Elms from Pladis Global about how collaboration, innovation and clearer priorities can unlock scalable sustainable packaging solutions. And, Innovation Forum's Hanna Halmari talks with Ian about how sustainability in food and beverage is ever more a core driver of resilience and business value. Host: Ian Welsh

It was great catching up with Dan Frommer. Dan is the founder and editor in chief of The New Consumer, a sharp and essential publication covering the intersection of technology and consumer culture — and one of the smartest people thinking and writing about what Americans are actually buying, eating, and obsessing over. Every year, Dan publishes a major consumer trends report timed to Expo West, the natural and organic products trade show in Anaheim, and this year's edition — a 68-slide deep dive produced with Coefficient Capital — is full of big findings. Matt catches up with Dan to talk about some of their new product discoveries while attending the show, as well as Dan's recent writing about Sweetgreen and how Americans actually want to consume protein. Brands discussed on the episode: Smith Tea Maker, Coyotas, Waterloo, Flow Hydration, Van Leeuwen, Moozy Milk, Little Latke, Brause, Wasted, Oatly, Rambler, Wholesome Bakery, Lasso, Zahav Foods, Lexington Bakes, Yuzu Co., Row 7, Sourmilk.  Subscribe to This Is TASTE: ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, ⁠⁠YouTube⁠⁠   Learn more about your ad choices. Visit megaphone.fm/adchoices

Más info en www.mentoria.marketing ¿Alguna vez te has preguntado por qué, a veces, te sientes más descansado al despertar antes de que suene tu alarma? Es una de esas paradojas que reflejan la complejidad del comportamiento humano. En el mundo de los negocios, la comprensión de estas sutilezas es fundamental. Hoy, nos adentraremos en una estrategia de marketing que juega con esta misma idea: la de desafiar lo establecido. Piensa en ello como el despertar a una nueva forma de pensar. La clave está en cómo presentas tu propuesta. En lugar de simplemente enumerar los beneficios de tu producto o servicio, debes cuestionar la solución actual. Haz que lo "normal" parezca, por decirlo de alguna manera, anticuado o incluso absurdo. Un buen ejemplo es Oatly, la marca de leche de avena. No se enfocaron en pregonar las bondades de su producto; en cambio, destacaron lo "extraño" que resulta el consumo masivo de leche de vaca. Este enfoque directo, este cuestionamiento a lo convencional, hizo que la alternativa, su leche de avena, pareciera la elección más obvia. Y funcionó. Oatly pasó de ser una marca de nicho a una empresa valorada en cientos de millones. Pero, ¿por qué funciona esta táctica? Se basa en la psicología del consumidor, en el famoso "status quo bias", la tendencia a preferir lo conocido, lo familiar, simplemente porque es lo que ya se tiene. Al confrontar esa familiaridad, al señalar las deficiencias, abres la puerta a una nueva percepción, a una nueva solución. Ahora, para que pongas a prueba tus conocimientos, te dejo un reto. ¿Qué técnica de psicología del consumidor utilizó Oatly? Aplica esta estrategia a tu negocio. Identifica un aspecto de la solución actual de tus clientes que sea obsoleto, frustrante o simplemente ilógico. Luego, en tu próxima publicación, muestra cómo tu alternativa ofrece una solución superior. Este es el secreto para destacar en un mercado saturado. Y si quieres profundizar en estas estrategias, si buscas llevar tu perfil profesional al siguiente nivel, te invito a unirte a nuestra mentoría para directivos en "mentoría punto marketing". Allí, juntos, construiremos el futuro de tu éxito.

How can brands show up in culture without looking like they're “dad dancing” their way through TikTok trends?In this episode of the PRCA Fuse Podcast, we're joined by Gerald Sagoe – writer, director, producer and creative director – who specialises in content rooted in cultural authenticity. Gerald has worked with high-profile names including Anthony Joshua, Lethal Bizzle, the Mayor of London, and Sky, and has created campaigns across markets from West Africa to Dubai.Together, we unpack:What cultural authenticity really means in brand storytellingWhy some brands have no right to play in certain cultural spaces – and how audiences call that outThe backlash to Sky's Halo TikTok channel and what it teaches us about misreading cultureHow brands like Adidas grew organically with hip hop culture, versus those trying to retrofit “cool”The Oatly x Giggs collaboration and why it worked so well across Instagram and TikTokThe rise of personal branding and employee influencers in corporate communicationsHow a business advisory firm used a mental health podcast to humanise its brandWhy investing in self-branding benefits both the individual and the organisationWhat Gerald learned about storytelling and nuance while setting up an agency in DubaiWhy storytelling (not traditional advertising) is the future of brand communication

The dairy industry took on Oatly in this trade mark dispute over use of the word 'milk'. https://uklawweekly.substack.com/subscribe Music from bensound.com

Jaimi van Essen (D66) nieuwe Minister van Landbouw wil einde polarisatie. Frankrijk roept op tot limiteren eten vlees, Eat Foundation stopt, doorrekening Europese vleestaks, puinzooi na failliet insectenbedrijf Ynsect, Oatly draait winst, verliest rechtszaak, Oranje Europees kampioen plantaardig.In het Vegan Journaal neemt Esther Molenwijk met Pablo Moleman (ProVeg) het laatste nieuws door op het gebied van de 'eiwittransitie'.  Met dit keer:Wat kunnen we verwachten van de nieuwe minister van landbouw?Frankrijk roept op tot het ‘limiteren' van vleesEat Foundation gaat stoppenDoorrekening Europese vleestaksFailliet insectenbedrijf Ynsect laat puinzooi achterOatly maakt voor het eerst winst, maar verlies rechtszaak ‘Post milk generation'Zie ook: https://www.foodnavigator.com/Article/2026/02/02/finally-a-big-name-fmcg-engages-openly-on-ultra-processed-foods/Nederlandse supermarkten zijn Europees kampioen plantaardigPresentatie: Esther Molenwijk, Stichting The Food Revolutionism ProVeg Nederland, Pablo MolemanResearch & Redactie: Diana de Veld, Jenny Pannenbecker, Pablo Moleman en Esther MolenwijkAudiomontage, mixen en masteren: Jennifer Pettersson Help ons het plantaardige nieuws te verspreiden: deel deze podcast.Ga naar studioplantaardig.nl en volg ons via BlueSky, Mastodon, Instagram, Facebook, YouTube, TikTok & #StudioPlantaardigGeef onze podcast ook een rating en schrijf een mooie recensie. Alvast enorm bedankt!

Como copywriters, como creativos publicitarios, incluso…como personas, creemos tener todas las palabras a nuestro alcance. Y también la capacidad de jugar con ellas hasta casi hacer magia. Pero… en realidad, no tenemos todas las palabras. Tenemos todas menos una porque el consumidor, ese que nos elige o no nos elige, siempre tiene la última palabra. En la vida y en las ventas. Y es que… ¿Sabes cuál es el mayor error de muchas marcas? Creer que pueden manipular, controlar o comprar esa última palabra. Entonces, si no tenemos la seguridad, ni certeza alguna, ¿qué hacemos? Quédate y te lo cuento.   Y si te quedas con ganas de más... Suscríbete a la Meler Letter en https://cloemeler.com/eme/ para no perderte ningún contenido y lo mejor de mis servicios. Y arfavó, habla de Palabras de Nariz grande: agitemos cabezas, sumemos abrazos, llenemos de narigones el planeta.  Un fuerte abrazo. Nos "vemos" en el próximo episodio.  Si tú quieres, mi Narigudo. ;) Y recuerda: hoy es martes. Así que cásate, embárcate y, sobre todo, IMPROVISA.

-- On the Show -- Dan Koh, Former White House Deputy Cabinet Secretary and former Deputy Director of Intergovernmental Affairs under President Biden, joins us to discuss his candidacy for Congress to represent Massachusetts' 6th district -- Forensic pathologist Michael Baden repeats his long standing claim that Jeffrey Epstein was strangled, while existing medical research shows hyoid bone fractures can occur in suicides -- House Democrats announce a shadow hearing in Palm Beach featuring survivor testimony that increases scrutiny of Donald Trump's past relationship with Jeffrey Epstein -- David announces his new book Pay Attention and argues that algorithms and the attention economy are reshaping how people think, consume media, and understand politics -- Donald Trump and his allies advance proposals and rhetoric that critics argue could restrict voting access and challenge unfavorable 2026 midterm election results -- Kristi Noem says officials must ensure the right people vote, reinforcing concerns that Trump aligned policies aim to narrow who participates in elections -- Marjorie Taylor Greene claims Donald Trump personally pushed hardest to block the release of Epstein related files, contradicting his public calls for transparency -- Peter Navarro incorrectly describes the Dow Jones Industrial Average in dollar terms, raising concerns about the economic competence of Donald Trump's advisers -- On the Bonus Show: Gallup to stop tracking presidential approval polling, European countries confirm Alexei Navalny was poisoned, Oatly banned from using "milk" in UK marketing, and much more...

With some farms underwater we hear from the Environment Agency boss on building resilience though natural flood management.The plant based drink company Oatly has lost a long running legal battle over the use of the term 'milk' in its marketing. And can AI help fight crop pests? Presented by Charlotte Smith and produced by Beatrice Fenton.

US Attorney General Pam Bondi has been defending her department's handling of the release of millions of documents related to Jeffrey Epstein. She's been giving evidence today to a committee in the US Congress. Meanwhile, the former prime minister, Gordon Brown, has called for detectives to interview Andrew Mountbatten-Windsor about allegations that Jeffrey Epstein trafficked women and girls through the UK. The former Prince Andrew has denied any wrongdoing - or that he derived any benefit - from his association with Jeffrey Epstein. Also in the programme: the UK Supreme Court rules the plant-based drink maker Oatly cannot use the word "milk" in its marketing; and how the latest Hollywood remake of Wuthering Heights is going down in the birthplace of its author Emily Brontë.

This week: Jan Dieleman, president of Cargill's ocean transport business, talks with Ian Welsh about the decarbonisation challenge facing global shipping. They explores fuel choices, energy efficiency, customer demand, regulation and why policy clarity is critical to scaling low and zero carbon solutions in a highly competitive sector. Plus: Innovation Forum's Natasha Bodnar highlights how the energy transition is shifting from ambition to delivery, with companies focusing on infrastructure, energy security, capital discipline and system-wide innovation as 2026 unfolds. And, UN warns water crisis threatens fashion supply chains; researchers say ultra processed foods should face tobacco-style laws; and, Oatly and McCain push deeper food decarbonisation, in the news digest (compiled by Ellen Atiyah). Host: Ian Welsh

Welcome back to Sustainability Uncovered for this first episode of 2026! In this edition, the team look at the trends that shaped corporate sustainability strategies during the headwinds of 2025 - and how this will impact the actions many businesses take in the year ahead. They then serve up two new and exclusive interviews with senior ESG professionals in two very different sectors, namely food and drink, and vetcare. Our conversations cover everything from combatting misinformation on plant-based diets, to measuring Scope 3 emissions, and finding lower-waste ways to keep our pets happy and healthy. Your co-hosts are edie's content editor Sarah George and senior reporter Sarah George. Your expert guests are Oatly's senior sustainability director, Caroline Reid, and IVC Evidensia's sustainability and ESG director, Sarah Heath. Sustainability Uncovered uncovers some of the most inspiring and insightful sustainability and climate action stories from across the globe. The show features leader interviews, need-to-know round-ups, listener quizzes and more – all wrapped up into monthly episodes. Whether you're a business leader, climate expert, environmental professional, youth activist, or just have a passion for all things green – this podcast is for you! Say hello: podcast@fav-house.com

This week on New Wave Weekly:

In this episode of Documentary First, host Christian Taylor welcomes back Emmy-nominated director and producer Nicholas (Nick) Bruckman for his third visit to the show. Together, they pull back the curtain on the real world of documentary filmmaking—from getting into top festivals like Sundance and Tribeca, to navigating labs and markets, to landing a doc on Netflix.Nick shares how his early narrative feature Valley of Saints got into Sundance off a “cold” submission, and how he's since used programs like Gotham Week, Film Independent's labs, and Tribeca's Creators Market to build meaningful relationships with programmers and industry partners. He breaks down his rough-cut screening process (including Google forms and phone-watching “tells”) and explains why being radically open to feedback is one of the most powerful tools a filmmaker has.Christian and Nick also dive into Minted: The Rise and Fall of the NFT, exploring why that film became Netflix's “definitive” NFT documentary—and what that reveals about marketplace demands, cultural buzz, and why some critically acclaimed films (Not Going Quietly) still don't land on major streamers.The conversation then turns to Nick's latest four-part docuseries, The Price of Milk, which premiered at Tribeca. Christian shares her strong personal reaction to the series, especially its portrayal of small family dairy farmers and the government “checkoff” program that was supposed to support them. Nick unpacks the hidden story behind the “Got Milk?” campaign, how money flows from farmers to industry groups, and why transparency, policy, and political engagement matter more than simply switching what's in your grocery cart.Finally, Nick reveals how Oatly helped fund The Price of Milk while still allowing full editorial independence—and offers practical advice for filmmakers on working with brands, nonprofits, and mission-aligned partners to get ambitious projects made and seen. He closes with a DocuView Déjà Vu recommendation: Secret Mall Apartment, a doc that not only tells a wild story but also models what's possible with clever, independent distribution outside traditional gatekeepers. Links:Minted - on Netflix & Prime Video, IMDB: https://www.imdb.com/title/tt27548035/?ref_=fn_all_ttl_1Valley of Saints - on Prime Video, IMDB: https://www.imdb.com/title/tt2088967/?ref_=fn_all_ttl_3Catapult Film Find: Catapult Film FundGotham Week: Gotham WeekTriBeca X: Tribeca XPeoples TV: People's Television DocuView Déjà VuSecret Mall Apartment, 2024, 91 mins, Watch on Prime Video, IMDB Link:

In this episode of The Food For Thought Leadership podcast, CEO Mike Messersmith unpacks how Lasso's SpinTech — dubbed “an advanced cotton candy machine” — could revolutionize food texture, ingredient flexibility, and sustainability. About Mike Messersmith: Mike Messersmith is the CEO of Lasso, a new food tech company redefining consumer packaged foods. He joined the company in October 2024, deploying its proprietary Lasso SpinTech across new applications and partners to create a generation of healthier foods. Before joining Lasso, Mike served as President of Oatly North America where he oversaw the brand's U.S. launch in 2017 and led all facets of business and brand development surrounding its vegan, plant-based food and beverage products made out of oats. Prior to Oatly, Mike held a variety of marketing and commercial roles at The Nature's Bounty Co, Chobani, and PepsiCo. Before starting his career in CPG, Mike served as an officer in the Navy in a variety of roles including nuclear engineering management on aircraft carriers. He has his MBA from Harvard Business School, a masters in engineering management from Old Dominion University, and his undergraduate degree from Duke University. Mike lives in NYC with his wife Laura and their dog Kelce. More About Lasso: Stop compromising on texture, nutrition, or taste. Our machines make food, better. Your brand makes the headlines. Learn More: https://lassolabs.com/

This episode of Food Talk features two conversations from Food Tank's recent Summit in Washington D.C. First the chef and humanitarian Jose Andres, Founder of the Global Food Institute at GW and World Central Kitchen, joins Dani to talk about changing outdated policies to meet the current moment, food as a universal human right, and finding opportunities in today's challenges.  Then James Beard Award-winning author and culinary historian Michael Twitty sits down with Tim Carman of the Washington Post to discuss his new book Recipes from the American South, the pain and pleasure in our food and farming systems, and the meanings and languages of plants. This event was held in partnership with the Global Food Institute at GW, the Culinary Institute of America, and Jose Andres, in collaboration with Driscoll's, Meatable, and Oatly. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to "Food Talk with Dani Nierenberg" wherever you consume your podcasts.

This episode of Food Talk features two conversations from Food Tank's first annual Food and Agriculture Policy Summit in Washington D.C. First Congressmember Nikki Budzinski, who represents Illinois' 13th District, joins Dani to talk about the legislation that's needed to connect local farmers with food pantries and the hunger crisis that's about to worsen as we hurtle toward the Supplemental Nutrition Assistance Program (SNAP) funding cliff. Then Congressmember Shontel Brown, who represents Ohio's 11th District, sits down with Politico's Marcia Brown to talk about her own experience relying on SNAP, dispelling myths around those reliant on nutrition assistance programs, and what she's learned through her meetings with family farmers who are looking for more certainty in chaotic times. This event was held in partnership with the Global Food Institute at GW, the Culinary Institute of America, and Jose Andres, in collaboration with Driscoll's, Meatable, and Oatly. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to "Food Talk with Dani Nierenberg" wherever you consume your podcasts.

Descarga gratis mi CANVAS de Posicionamiento de Marca aquí ➔ https://tonicolom.ws/canvas ¿Cómo se comunica un producto que no existía hasta hace poco?¿Qué haces cuando no hay referentes, ni códigos visuales, ni una categoría clara a la que pertenecer? En este episodio hablamos con Luz Sanz, CMO y cofundadora de Väcka, una marca que está haciendo con el queso vegano lo que Oatly hizo con la leche vegetal: crear una nueva categoría desde cero. Väcka lleva 6 años intentando resolver una de las preguntas más difíciles del branding:¿Cómo haces que la gente entienda, valore y consuma algo que nunca antes había probado? A lo largo de la conversación hablamos de: Cómo pasar de una idea disruptiva a una marca líder de categoría. Los aciertos y errores de branding que han aprendido en el camino. El rebranding con el que Väcka ha redefinido su estrategia, su lenguaje y su público. Cómo dar el salto de los early adopters al público masivo, sin perder la esencia. El reto de comunicar cuando no puedes ni usar el nombre de tu producto (sí, literalmente). Si tienes un proyecto innovador o un producto que el mercado todavía no entiende, este episodio te dará una visión práctica sobre cómo crear lenguaje, educar al consumidor y construir una categoría desde cero. Soy Toni Colom. Estratega de Marca y Creativo. Y en este podcast hablo con fundadores y creativos sobre las estrategias que utilizan para construir marcas que destacan en un entorno cada vez más competitivo. Väcka vacka.es Instagram YouTube Brand Positioning Canvas He creado una herramienta gratuita para ayudarte a encontrar lo que hace única a tu marca y posicionarte con claridad: el Canvas de Posicionamiento de Marca. Viene con un vídeo donde te explico cómo rellenarlo paso a paso. Si no lo descargas, te estás perdiendo una forma sencilla (y potente) de diferenciarte. Descarga gratis mi CANVAS de Posicionamiento de Marca aquí ➔ https://tonicolom.ws/canvas Muchas gracias por escucharme.Un abrazo y hasta pronto! La entrada Branding para nuevas categorías: Väcka, el Oatly del queso vegano se publicó primero en Toni Colom.

What do Airbnb, Liquid Death, and Notion have in common? They didn't just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don't chase demand—they create it.You'll discover:What separates truly differentiated brands from the restThe two pathways to brand distinction: Amplify or RedefineHow companies like Liquid Death and Oatly made the familiar unignorableThe psychological power of brand archetypesWhy your brand should aim to stand alone, not just stand outHow to claim your own category of one using strategic positioning and messaging

AWS-Ausfall legt 15 Stunden lang Signal, Robinhood und UK-Regierungsseiten lahm. Oatly verliert in USA massiv durch "Climate Doom"-Stimmung. Unitree zeigt humanoiden H2-Roboter für unter $20k. X verkauft inaktive Handles für bis zu $1 Million an Premium-Abonnenten. San Francisco-Mieten explodieren durch AI-Boom, Cluely mietet vorab Apartments für Entwickler. Anthropic erreicht $7 Mrd Runrate, plant $26 Mrd für 2026. WhatsApp verbannt alle Konkurrenz-Chatbots von Plattform. Kreml-Investmentchef will Elon Musk für Alaska-Russland-Tunnel gewinnen. AfD-Politikerin denunziert deutsche DSA-Befürworter an Trump-Administration. Chamath macht SPAC mit Trump Jr. und Fox-News-Moderatorin. Europol hebt 40.000 SIM-Karten-Betrügerring aus. Augenimplantat hilft bei Makuladegeneration. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) AWS-Ausfall und digitale Souveränität (00:03:07) Oatly-Crash in USA (00:07:10) Unitree H2-Roboter aus China (00:09:49) Western CEOs in China-Schock (00:11:37) X verkauft inaktive Handles (00:16:42) X baut In-App-Browser für Links (00:22:37) San Francisco Miet-Explosion (00:25:32) Anthropic Umsatz-Update (28:27) Oracle korrigiert GPU-Margen nach oben (00:30:29) XAI's $20 Mrd Chip-Finanzierung (00:32:50) WhatsApp verbannt Konkurrenz-Chatbots (00:36:06) Kreml pitcht Alaska-Tunnel an Musk (00:40:39) AfD verrät deutsche Politiker an USA (00:46:42) Chamath's Trump-SPAC (00:48:36) Europol: 40.000 SIM-Karten-Ring (00:49:34) Augenimplantat-Durchbruch Shownotes AWS-Ausfall: Amazon Cloud wiederhergestellt; betroffen: Snapchat, Roblox, Robinhood – bloomberg.com Oatly gibt Klimadebatte Schuld an US-Umsatzrückgang – ft.com CLIQ Digital AG: Vorläufige Geschäftszahlen von CLIQ – globenewswire.com Von Fabriken zu Laufstegen: Unitree Robotics präsentiert neuen Humanoiden – scmp.com X startet Marktplatz für inaktive Handles – theverge.com X testet neue Methode zum Öffnen von Links – engadget.com San Francisco Wohnung mieten im A.I.-Boom? Viel Glück. – nytimes.com Exklusiv: Anthropic plant fast dreifache Umsatzsteigerung bis 2026 – reuters.com Oracle Marge – x.com XAI Colossus 2 – theinformation WhatsApp ändert Nutzungsbedingungen, um allgemeine Chatbots zu verbieten – techcrunch.com Kreml-Investitionschef drängt Elon Musk zum Bau eines Alaska-Russland-Tunnels – ft.com Reparatur eines Wasserrohrbruchs auf der Near North Side. – threads.com OF Chatter – nikkei Zentrum für Digitalrechte und Demokratie – linkedin.com Donald Trump Jr., Chamath Palihapitiya, Laura Ingraham in SPAC-Venture – bloomberg.com 40.000 SIM-Karten konfisziert: Europol sprengt Betrügerring – heise.de Wissenschaftler erfinden Augenimplantat, um Blinden wieder Sehkraft zu geben – ft.com

Jeremy Au explained how startups evolve from chaos to clarity and how fragmentation in Southeast Asia creates both problems and opportunities. He used the jungle-to-highway model to describe startup growth, compared founders to David facing Goliath, and showed how innovation, like oat milk or vaping turns small experiments into billion-dollar revolutions. Jeremy also reflected on how VCs spot talent early and why mastering Southeast Asia prepares companies for global expansion. 00:00 Jungle to Highway: Startups begin lost in a jungle, then build a dirt road through early customers, and finally pave a highway once they master product-market fit and scale 02:10 VCs as Recruiters: The best investors act like headhunters, identifying and closing founders before others do, while Southeast Asia's fragmentation turns inefficiency into opportunity 05:25 Fragmentation as Opportunity: Jeremy explains how logistics and fintech thrive amid Southeast Asia's complex, inefficient regulations, where “somebody's inefficiency is my opportunity” 08:10 David vs. Goliath: Startups win by speed and focus, using their “slingshot”—fast execution—to overcome slow, over-armored incumbents 11:45 Oatly's Rise: The invention of oat milk in 1994 shows how a startup can build a billion-dollar category by rethinking existing markets 13:20 Experimentation Over Scale: Jeremy concludes that small experiments often spark global trends, and founders who navigate Southeast Asia's “jungle” can later scale worldwide Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts #startups #founders #venturecapital #SoutheastAsia #innovation #fragmentedmarkets #scaling #DavidvsGoliath #entrepreneurship #BRAVEpodcast

On this episode, we sit down with Stacy Cushenbery, Senior Manager for Global Regenerative Agriculture at Oatly, to unpack how one of the world's most recognizable plant-based brands is tackling regeneration at scale. We explore why Oatly chose an “equivalent acres” approach instead of chasing identity-preserved sourcing, and how that decision balances procurement flexibility with landscape-level impact. We dive into why mill partners are the hidden backbone of their program — organizing farmers, shaping agronomy plans, and making regen real on the ground. Stacy shares the nuts and bolts of what practices Oatly is paying farmers to adopt, how much support they receive, and what the company has learned about building trust and iteration into the process. And finally, we go inside the business model — how Oatly calculated program costs down to a cost-per-liter of oat milk and embedded those expenses directly into procurement budgets. It's a conversation about pragmatism meeting ambition, about turning lofty sustainability goals into operational reality, and about how brands can work across systems to create genuine impact. Episode Highlights:

Today is International Coffee Day - so Mark and Michael dive into the best and worst aspects of Irish coffee culture. With contributions from coffee drinkers and baristas all over the country - it's guaranteed to be an absol-OATL-y outrageous episode. Brought to you by Oatly.

Entra en mi newsletter para descubrir tendencias de branding y cambios de contexto  ➔  tonicolom.ws/newsletter/ ¿Qué es el branding de verdad? (Y por qué todos hablan de ello) Branding, branding y más branding. Todo el mundo habla del concepto. Influencers, empresarios, tu cuñao… Hasta quien antes decía que era “solo un logo”. En este vídeo te cuento qué es realmente el branding y por qué se ha convertido en algo clave para cualquier negocio. Un término que está en todas partes, pero que pocos saben explicar sin mencionar a Apple o Coca-Cola. Hoy hablamos de un tema clave para cualquier negocio: las marcas viven menos que nunca. Antes, una marca podía mantenerse décadas sin apenas cambiar. Hoy, si no se adapta al contexto, muere en cuestión de años. En este episodio nos metemos de lleno en el Ciclo de Vida de la Marca (Brand Life Cycle) para entender por qué ocurre y, sobre todo, qué puedes hacer para que la tuya no se quede atrás. Descubriremos las cuatro fases que toda marca atraviesa (nacimiento, crecimiento, madurez y declive), los síntomas que indican que una marca empieza a caducar y cómo anticiparse para mantenerla siempre relevante. Además, hablaremos de: ➔ Cómo la aceleración del cambio cultural, social y tecnológico ha reducido la vida media de las empresas del S&P 500 de 67 a solo 15 años. ➔ Por qué los rebrandings masivos en sectores como el automovilístico o el energético son un reflejo del cambio de contexto. ➔ Casos de estudio de marcas que supieron (o no supieron) adaptarse: desde Kodak hasta BlackBerry, pasando por ejemplos recientes como Oatly o Pepsi. ➔ Los seis síntomas de obsolescencia de una marca, como la desconexión con el consumidor o la falta de innovación. Un contenido imprescindible si quieres aprender a leer las señales a tiempo, evitar que tu marca pierda relevancia y mantenerla viva muchos más años. Soy Toni Colom. Estratega de Marca y Creativo. Y en este podcast hablo con fundadores y creativos sobre las estrategias que utilizan para construir marcas que destacan en un entorno cada vez más competitivo. Mi newsletter sobre BRANDING Si quieres profundizar en tendencias y en cómo cambian las reglas del juego para las marcas, apúntate a mi newsletter aquí ➔ tonicolom.ws/newsletter/ Muchas gracias por escucharnos.Un abrazo y hasta pronto! La entrada Salva tu marca: cómo detectar su declive y actuar rápido se publicó primero en Toni Colom.

I det här avsnittet av Allsvenskan enligt Lundh och von Knorring pratar duon om:Svettiga dagar för sportcheferna ”På väg att koka över runt Foyston”Oatly-gate i MFF förvånar Skicka in dina tankar och frågor till olof.lundh@tv4.se eller martin.vonknorring@tv4.se Hosted on Acast. See acast.com/privacy for more information.

RecOps & AI: TECHNIQUES TO ACCELERATE AI ADOPTION   Recruitment Operations developed as a distinct function with Talent Acquisition with a purpose of ensuring the entire recruiting function operated as efficiently and as resiliently as possible. This was BEFORE the advent of Artificial Intelligence, so what is the situation in 2025 when AI powered efficiency are the No1, 2 and 3 priorities for almost every business?   We're going to be speaking with Ops leaders to find out how RecOps teams have helped TA functions accelerate their adoption of AI.   - What is RecOps in 2025? - What is the relationship between RecOps and the other functions in Talent Acquisition? - Order business: what are the items of work RecOps professionals do? - What makes a RecOps function a high performing one? - Can we measure RecOps efficacy from the performance of those they are supporting? - How does having an independent RecOps function accelerate technology? - What are the unique differences between AI adoption and adoption of other categories of technology? - How do you ensure tech implementation is a success? - How do you increase utilisation of tech products? - Do you get involved in decision making as to what gets automated? - What are the skills required to be an effective RecOps professional? - How do you see the function evolve in a future of workforce where humans are augmented by AI colleagues?   All this and more with Mark Harman, Global Head of Recruitment Operations (Wise), Victoria Murphy,Global Head TA Operations (JLL) & Stephen Collopy, Head of Talent Operations & Enablement (Delivery Hero)   We are on Friday 8th August, 2pm BST / 9ET - follow the channel here (recommended) and save your spot for this demo by clicking on the green button.     Ep322 is sponsored by our friends Teamtailor   Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide.   It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   See how top teams are hiring better with Teamtailor:   Experience the magic today!

Welcome to the Tour de France Femmes Podcast, from the producers of "The Time-Crunched Cyclist Podcast"CTS publishes daily Tour de France Femmes podcasts with Coaches Adam Pulford and Renee Eastman. They recap the stages, but the unique aspect of these podcasts will be coaching insights about how athletes prepare for the demands showcased in that day's stage. STAGE 4 PODCAST OVERVIEWStage 4 of the 2025 Tour de France Femmes avec Zwift was another sprint finish, but the mountains are coming tomorrow! Keeping athletes fueled for performance and recovery is a full-time job, and Coaches Adam Pulford and Renee Eastman check in with Kristen Arnold, MS, RDN, CSSD and Sports Dietitian for EF Education-Oatly on the team's strategies for in-race fueling, post-race recovery (including tart cherry juice), and day-to-day meal planning. Adam and Renee also discuss sweat rate testing and sweat sodium testing.RESOURCESFind a Precision Hydration Sweat Testing Center Near YouKristen Arnold's Sports Nutrition For WomenASK A QUESTION FOR A FUTURE PODCASTCo-Host: Renee EastmanRenee Eastman is a CTS Premier Level Coach and has been coaching with the company for more than 20 years. She has been a professional bike fitter for 15 years and was one of the first fitters to use the Retül bike fit system. She has a master's degree in exercise science, has worked for USA Cycling, and is a 6-time Masters National Champion.Renee Eastman bio: https://trainright.com/coaches/renee-eastman/Instagram: https://www.instagram.com/renee.eastman/HOSTAdam Pulford has been a CTS Coach for nearly two decades and holds a B.S. in Exercise Physiology. He's participated in and coached hundreds of athletes for endurance events all around the world.Listen to the episode on Apple Podcasts, Spotify, Stitcher, Google Podcasts, or on your favorite podcast platformGET FREE TRAINING CONTENTJoin our weekly newsletterCONNECT WITH CTSWebsite: trainright.comInstagram: @cts_trainrightTwitter: @trainrightFacebook: @CTSAthlete

230 | Produkt ist fertig - wie finde ich jetzt Kunden? Alex bespricht mit Simon Walter, Chief Strategy Officer von Project A, über die 4 Arten der Go-To-Market Strategie.Finde die perfekte Geschäftsidee für dich in unserem 1-minütigen Quiz: digitaleoptimisten.de/quiz.Mehr von Simon hier in seinem Newsletter: https://drsimonwalter.substack.com/Kapitel:(00:00) Intro(06:25) Warum Go-to-Market oft scheitert – unterschätzte Aufgabe, Differenzierung als Schlüssel(09:36) Product-Led Growth verstehen – Hotmail, Zoom, Dropbox & die Monetarisierungs-Hürde(22:35) Sales-Led vs. Marketing-Led – Funnel-KPIs, hohe CACs, Performance-Plateau (ca. 20:00)(44:54) Brand-Led als Turbo – Zalando, Oatly & der Medienbruch-Effekt (ca: 39:40)(53:10) Größte Fehler (ca. 52:00)(61:00) Simons Geschäftsidee: OnlyFans für Thought LeaderMehr Kontext:In dieser Episode diskutieren Simon und Alex die Bedeutung und Herausforderungen von Go-to-Market-Strategien für Gründer. Sie beleuchten verschiedene Ansätze wie Product-Led, Sales-Led und Marketing-Led Strategien und geben Einblicke in deren Vor- und Nachteile. Anhand von Beispielen aus der Praxis wird verdeutlicht, wie wichtig eine durchdachte Go-to-Market-Strategie für den Erfolg eines Startups ist. In diesem Gespräch diskutieren Alex Mrozek und Simon verschiedene Go-to-Market-Strategien, insbesondere die Unterschiede zwischen Marketing-led und Brand-led Ansätzen. Sie beleuchten die Herausforderungen, die Startups im Performance Marketing begegnen, und die Fehler, die Gründer häufig machen. Zudem wird die Bedeutung von hypothesenbasiertem Arbeiten im Mittelstand hervorgehoben und eine innovative Idee für eine Plattform vorgestellt, die Thought Leaders monetarisiert.Keywords:Go-to-Market-Strategie, Gründer, Produktentwicklung, Marketing, Sales, Product-Led Growth, Sales-Led, Marketing-Led, Startups, Unternehmensstrategie, Marketing, Go-to-Market, Performance Marketing, Brand Marketing, Startups, Hypothesenbasiertes Arbeiten, Direct-to-Consumer, Fehler von Gründern, OnlyFans für Thought Leaders

Today we're sharing another episode from our series of interviews and discussions recorded live at the Amsterdam Coffee Festival earlier this year.In this session we're turning the spotlight on coffee competitions, exploring how they drive innovation, elevate barista skills, and help shape the future of our industry.Joining us is a panel of barista champions, trainers and world class judges: Julia Kuin, Barista Market Development Lead for Benelux at Oatly, Rose van Asten, Coffee Consultant & Specialty Coffee Association Barista Trainer, Lex Wenneker, Owner of Friedhats Coffee, and Zjevaun Janga, Owner of Ripsnorter Coffee Roasters.Credits music: "If You're Wondering" by Zana Messia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

COMPANY CULTURE: AI FIRST VS HUMAN CENTRED?   We know the right answer is 'both' but really - when push comes to shove - what is the driving principle in how you build your business? Two emerging philosophies are driving the decision making in companies - lets use Brainfood Live to figure out which one is going to be the right one when it comes your business   - What is AI First? - What is Human Centred? - What are the main points of both / either? - In what points do they overlap, and which points are they fundamentally in tension? - What can we learn from the companies that use these philosophies? - What difference does it make to TA decision making when operating under one of these principles? - AI First companies have been innovative but have also rolled back from experiments - what does this tell us? - How do we assess for technology when operating under either of these principles? - Can Human Centred by characterised by 'human-in-the-loop' / humans-always-in-the-loop decision making? - Which principle ultimately is best suited for which sector?   All this and more with Jessie Schofer,Founder (Stakkd), Anna Ott, VP of People (HV Capital), Carrie Brophy, Senior Director Talent Acquisition (Marriot International) & Sammi Abdoh, People Technology Manager (ARM)     We are on Friday 18th July, 2pm BST - follow the channel here (recommended) and save your spot for this demo by clicking on the green button.     Ep319 is sponsored by our friends Teamtailor   Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide.   It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   See how top teams are hiring better with Teamtailor: Experience the magic today!

RECRUITER SKILLS PROFILE: HOW AI CHANGES THE GAME   We all know that AI is going to change every job, but we don't know precisely how or when, much less the implications on the type of skills we need to be hiring when recruiting for 'AI first' employers.     - What do we know about the impact of AI / Automation in knowledge work? - What skills are going to be insulated and valued from this impact? - Do we 'design out' job roles which have high component of these insulated skills? - How do humans uniquely add value to any process, for any outcome? - Do we actually do this? - If AI takes on admin, logistics, note taking, CV screening etc - what other activities remain? - Will these remain valuable for the business or simply disappear if the scaffolding that holds up the rest of the job disppears? - What do we know are the skill we WON'T need on future TA? - What are the skills which we will need going forward? - How do we assess for those skills - with AI or without AI? - Do we go back to attribute based hiring? - Can incumbent employees improve their attributes in order to be future fit? - How do companies ensure that you have the right skills / capability mix in your recruiting team? - What do leaders themselves need to do to be future fit?   All this and more, with Brainfood Live On Air.   We're with the one and only Tom Sayer, Global Recruiting Strategy (Accenture)   We are on Friday 27th June, 2pm BST   Click on the Save My Spot button to attend for free, and follow the channel here (recommended) to be notified for this and all future Brainfood Lives   Ep314 is sponsored by our friends Teamtailor   Great teams start with great hiring — and that's exactly what Teamtailor is built for.   Loved by companies like Happy Socks, OneFlow, Oatly, and Five Guys, Teamtailor is the all-in-one recruitment platform trusted by over 10,000 businesses and 150,000 recruiters worldwide.   It combines a powerful ATS with fully customizable, AI-powered tools to elevate your employer brand and deliver a standout candidate experience.   From career sites to collaboration workflows, Teamtailor helps talent teams move faster, work smarter, and create hiring journeys that people actually enjoy — candidates and hiring managers alike.   See how top teams are hiring better with Teamtailor: Experience the magic today!

In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a messenger truly persuasive—and how your brand can apply the same principles to win trust and grow.

Ahead of this year's future of food and beverage forum in Minneapolis, Innovation Forum's Anamya Anurag talks with some of the participants. She is joined by Julie Kunen from Oatly and Walmart's Michelle Zackin, and they discuss how food and beverage companies are integrating climate and nature-smart practices into supply chain strategies. They highlight how to align nature-based solutions with regenerative agriculture, and how the industry can drive circularity, risk reduction and collaboration across the value chain.   Julie and Michelle will be at the future of food and beverage forum next week in Minneapolis (28-29 May). To continue the conversation, you can find full details on how to get involved.

If you've ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand's three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they're just getting started.In this latest episode, Fiona dives into the strategies behind Perfect Ted's rise—from cracking the UK mass market with matcha, to becoming one of the top five importers of matcha globally. Listeners will also hear about their recent global partnership with Oatly, the launch of their new flavoured matcha latte in a can, and what it really takes to scale a challenger brand at speed.Marisa and Shani also share fresh insights from their recent trip to Japan, what it's like growing a fast-moving team, and the biggest lessons they've learned along the way. You'll get the entire scoop.Stay tuned until the end. Fiona shares about her visit to Perfect Ted's new offices, located in none other than Steven Bartlett's HQ!Useful Links:Connect with Marisa on LinkedIn https://www.linkedin.com/in/marisa-poster/Connect With Shani on LinkedInConnect with Perfect Ted on LinkedInPerfect Ted websitePerfect Ted Instagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Oatly, Tony's, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.  You'll learn about:  Tony's viral advent calendar.  Oatly's tiny change that transformed the coffee industry.  Ecosia's smart nudge to keep users hooked.  And one behavioural science principle Chris used to launch his brand.  ---  Use code Obsolete25 for 25% off Chris's book: https://www.bloomsbury.com/uk/obsolete-9781399416658/ Follow Chris on LinkedIn: https://www.linkedin.com/in/cjpbaker/ Oatly's old and new packaging: https://im.ge/i/image.vcr5tq Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources:  Baker, C. (2024). Obsolete: How change brands are changing the world. Bloomsbury Business. Ferster, C. B., & Skinner, B. F. (1957). Schedules of reinforcement. New York, NY: Appleton-Century-Crofts. Mohan, B., Buell, R. W., & John, L. K. (2020). Lifting the veil: The benefits of cost transparency. Marketing Science, 39(6), 1048–1062. https://doi.org/10.1287/mksc.2019.1200 Norton, M. I., Mochon, D., & Ariely, D. (2011). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460. https://doi.org/10.1016/j.jcps.2011.08.002 Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184. https://doi.org/10.1509/jmkg.70.4.170

Julie Kunen, Co-Lead Global Sustainability and Senior Director of Regenerative Agriculture Director, discusses what is next for Oatly and the sustainability successes and targets for 2030.   Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour.  

In this episode, Scott Becker humorously breaks down the rough market performance of “fake cars” (Tesla and Lucid) and “fake foods” (Beyond Meat and Oatly).

This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.And drink maker Oatly, actually dedicated a website to their haters. Hosted on Acast. See acast.com/privacy for more information.

Here's the latest CPG news happening right now on February 9th, 2025 including Big Olipop Raise, Chubby Snacks Shuts Down, Oatly Hits ProfitabilityPosted onJust-Drinks.Com, US functional soda brand Olipop has raised $50m in a Series C funding round, bringing its valuation to $1.85bn.JP Morgan Private Capital's Growth Equity Partners led the investment round.In a statement, Olipop said the cash injection marked its “final anticipated round of equity financing”, after becoming profitable “in early 2024”.Olipop plans to use the proceeds to “drive product development, expand marketing efforts and diversify distribution channels”.It also looks to bolster its retail presence, add new products to its range, and “increase availability in spaces traditionally dominated by legacy sodas”.Olipop CEO Ben Goodwin said: “It's staggering and thrilling to have achieved a $1.85bn valuation after just five to six short years in market”.Frozen PB&J maker Chubby Snacks has unfortunately shut down operations as of February 2025. Coming off of multiple record-breaking sales months, our Chubb-O-Matic finally hitting stride and major corporate partnerships on the horizon, we were served with our biggest blow to date, a lawsuit from our massive corporate rival.Entrepreneurs are constantly taking blows, but over the last few months, we faced the hardest hits of our career. We lost everything and unfortunately fell into some of the worst situations imaginable with some of our best partners. Words can't explain the embarrassment or anxiety.I share this because it's important. No one gets into business thinking they'd ever be in this position but if you do, you know it's utterly brutal. A lot of people were negatively affected, not just ourselves. I'm truly sorry to everyone that was affected by our downfall.Leading oat milk maker Oatly has hit profitability since going public for the first time. According toBevnet.com,