Podcasts about Brand loyalty

For your communication to be credible, you can't just say it — you have to do it.Want people to believe what you say? According to Richard Edelman, the words you choose only get you halfway there. To build real trust, he says, you have to practice what you preach.“Action builds trust,” says Edelman. “If you don't do something, you can't talk about it.” As the president and CEO of Edelman, a leading global communications marketing firm, Edelman is widely recognized for his thought leadership in marketing and PR, especially on issues related to corporate trust, brand reputation, and social responsibility. His annual Edelman Trust Barometer reveals a sobering reality: "Two-thirds of people believe leaders lie to them now, business leaders, government leaders, even journalists." For people and organizations that want to rebuild trust, whether in a one-on-one relationship or with a customer base of millions, Edelman's advice is simple: "Decide, do, communicate."In this episode of Think Fast, Talk Smart, Edelman and host Matt Abrahams explore strategies for winning trust when traditional authority no longer guarantees it. In an age of skepticism, Edelman's insights show that sustainable trust comes not from perfect messaging, but from consistently aligning your actions with your words.Episode Reference Links:Richard Edelman158. Hope for Cynics: Building Trusting Relationships through Communication  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:06) - The Evolution of Trust (04:17) - Rebuilding Trust After a Breach (05:10) - Leaders as Influencers (06:22) - New Media Ecosystems (08:06) - The Role of AI in Communication (09:26) - Key Qualities for Future Leaders (10:26) - The Final Three Questions (17:57) - Conclusion ********This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBecome a Faster Smarter Supporter by joining TFTS Premium.    

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Robs Man Cave - Brand LoyaltySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow00:16 - 00:34 Welcome to Peppershock Media's Marketing Expedition Podcast00:35 - 01:57 Ondar's Background01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.10:36 - 12:15 Welcome to the show, Ondar!12:16 - 16:37 The Evolution of Digital Marketing16:38 - 22:18 Success Story: Real Estate Video Marketing22:19 - 27:21 Generational Influence on Buying Decisions27:22 - 34:27 The Importance of Multi-Channel Engagement34:28 - 35:04 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 35:05 - 38:22 Fast Lane Drive38:23 - 41:20 Creating Engaging Content for Car Enthusiasts41:21 - 45:22 Integrating Your Brand45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers49:27 - 50:31 Importance of Long-Term Sponsorships50:32 - 51:46 Building a Community of Marketers51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/52:21 – 55:16 Humor in Marketing55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!55:56 - 56:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools Hosted on Acast. See acast.com/privacy for more information.

Greg talks with listeners about Brand Loyalty. Do things like DEI, and other issues affect your buying decisions. See omnystudio.com/listener for privacy information.

This is about more than Gen Z.It's about the way they've reshaped marketing for everyone.This week, Paul chats with Lara Stallbaum (CEO & Founder @ Twirl) and Rosie Donoghue (Digital Marketing Manager @ Umberto Giannini) LIVE from London's Brand Advocacy Summit to unpack:✨ How to speak Gen Z's language without losing your brand.✨ Why performance marketing isn't enough anymore.✨ The surprising way Gen Z are reshaping product and brand loyalty.And of course, the big one…How to build Advocacy with Gen Z consumers who'll actually stick around.You'll learn:What Umberto Giannini Found – Taking their products straight to students' Freshers roadshows became unexpected research labs & Advocacy engines.Why Raw, Real Content (yes, even with pimple patches) Wins – Because when the vibe is honest, the message lands.Why Your Top Fans Might Already Be Creators – They're on your CRM, they're opening your emails, and they're ready to create. You just haven't activated them yet.When It's Time To Rethink Brand Guidelines – Control doesn't have to mean creative restriction, if you curate and brief smarter.Gen Z don't just want something different. They want something real.This episode's in kind partnership with Twirl; delivering scroll-stopping UGC for ads, sites, and socials, powered by a top-tier network of creators who know how to make brands shine.Learn more about them about: https://www.usetwirl.com/ Download their ‘Gen Z UGC Playbook' here: https://www.usetwirl.com/guides/the-gen-z-ugc-playbook Chapters 00:00 - Why Gen Z Marketing Is Everyone's Marketing Now 04:00 - From Freshers Pop-ups to UGC Conversions 07:20 - Brand Loyalty vs. Product Loyalty 09:00 - How Connection Turns Customers Into Advocates 15:10 - Brand Guidelines vs. Raw Authenticity 20:00 - Building A Full Funnel UGC Strategy 26:30 - Why Your Customers Might Already Be Your Best CreatorsRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Lara & Rosie:On Lara's LinkedInOn Rosie's LinkedIn

Can you still build meaningful relationships with your audience when AI enters the conversation?In this episode, we explore how artificial intelligence is reshaping the way brands design, manage, and sustain their communities. From chatbots to generative content, AI tools are accelerating workflows—but at what cost to trust, connection, and belonging? You'll learn why efficiency isn't the same as engagement, how AI can augment (not replace) community-building, and what it means to design experiences that feel human—even when they're not. Our guest, Jake McKee, is a veteran community strategist and the founder of AIX Sessions. He shares practical insights from decades of helping brands like LEGO and Apple navigate the intersection of technology and human connection.If you're working on customer engagement, product communities, or brand loyalty, this episode will help you ask better questions—and avoid the most common pitfalls of AI integration.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In Episode 82 of the Digital Velocity Podcast, Erik Martinez is joined by consultant and hospitality industry veteran Mark Maynard for a conversation that bridges the gap between high-touch restaurant experiences and high-scale direct-to-consumer businesses. Mark shares hard-won lessons on building brands that customers love and teams that perform. This episode reveals how purpose, culture, and emotional connection can drive performance across industries, from jazz clubs to ecommerce storefronts. Leaders will gain actionable takeaways on: How to define and live a brand purpose that attracts the right customers and employees The hidden cost of misaligned culture in fast-scaling businesses Why customer experience is emotional — and how it can differentiate commoditized products Lessons from hospitality that translate directly to brand loyalty and retention Whether you're leading a lifestyle brand, scaling a DTC startup, or optimizing customer experience in a competitive space, this episode offers cross-industry wisdom on how to build purpose-led companies that grow with heart and impact. Linkedin - Mark Maynard Maynard Consulting

In today's episode, I'm sharing a secret that's been a game-changer in my business—why physical brand touchpoints are the most powerful tool you're probably not using yet. If you're tired of the digital noise and content overload, I'm going to show you how sending something physical—whether it's a simple postcard or a branded journal—can make your brand unforgettable. I'll walk you through why these touchpoints build stronger connections, boost loyalty, and increase customer lifetime value. I promise you don't need a fancy shipping department or a design degree to get started. Tune in to learn how to make your brand stand out in a noisy world!   Resources Mentioned: Masterclass Replay & Let's Get Physical Program: amberhousley.com/awesome Instagram: @amberhousley

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Andy Schreiber is co-founder of Pure Vitamin Club, Pure Coffee Club, and NSNG Foods, along with his business partner Vinnie Tortorich, a multi-time guest on Entrepreneurs On Fire and a Fire Nation fav. Top 3 Value Bombs 1. Build brand loyalty. Do that by offering value above and beyond your products and services. Make sure that people look to you as a resource for information. 2. Build your brand slowly without incurring any unnecessary debt or risk. That's key to the business model. Risk cautiously. 3. Don't always hammer away with pitching. Use social media to establish loyalty by giving out information. Check out Pure Vitamin Club's website - Pure Vitamin Club Sponsor Northwest Registered Agent - Don't wait. Protect your privacy, build your brand and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com/fire and start building something amazing.

In this episode of Market Bites, hosts Sam and Josh discuss the competitive landscape of the sportswear market, focusing on Lululemon and Nike. They explore Lululemon's recent earnings expectations, market challenges, and the impact of tariffs. The conversation also delves into the emerging brands that are gaining traction in the athleisure space, consumer behaviour shifts towards fitness, and the importance of brand loyalty. Ultimately, they assess whether Lululemon can ever reach the same level as Nike, considering the latter's established brand recognition and market dominance.

In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of the HVAC Uncensored Podcast, Gil talks about different brands in the industry. So many people are incredibly loyal to a particular brand, but why? Whether it's the Dewalt vs. Milwaukee or Chevy vs. Ford. Is being brand loyal beneficial in the long run, or is it just a marketing scheme? I'm not sure; let's discuss it. Could you come hang out live and share your thoughts on the subject?  Hear what the live audience has to say about different brands. We also concluded our discussion on the ongoing R454B refrigerant issue.        =====Don't Forget To Follow The Podcast On Social Media To Stay Up To Date=======       The easiest way to find all links go to https://www.hvacuncensored.com or https://www.poplme.co/hvacuncensored     *****Please Show Some Love To The Amazing Show Sponsors/Partners*******       YELLOW JACKET    https://www.yellowjacket.com    COMPANYCAM   https://www.companycam.com/hvacuncensored   GET A FREE 14-DAY TRIAL, THEN 50% OFF YOUR FIRST 2 MONTHS    HVAC TACTICAL    https://www.hvactactical.com   USE DISCOUNT CODE (HVACUNCENSORED) & SAVE 20% ON YOUR ORDER   HOUSECALL PRO   https://www.housecallpro.com/hvac-uncensored/   VETO PRO PAC   https://www.vetopropac.com/    HOMEPROS   https://www.readhomepros.com   CAMEL CITY MILL    https://www.camelcitymill.com/UNCENSORED10   USE DISCOUNT CODE (UNCENSORED10) & SAVE 10% ON YOUR ORDER   LOKAL   https://www.lokalhq.com                               FIND ALL HVAC UNCENSORED MERCH AT https://www.hvacuncensored.com/

If you're struggling to stand out, you may be wondering why your marketing efforts aren't translating into real results. Experts say you need a clear brand strategy that connects emotionally with customers! Learn more at: https://www.thelolaagency.com/post/lo-la-honored-as-a-davey-awards-visionary-here-s-the-story-behind-the-spotlight London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

Auto-finance data often highlights trends such as originations and delinquencies. But for the closing presentation of this spring's Auto Intel Summit, TJ Cox of TransUnion and Jill Louden S&P Global Mobility took a different approach about what auto-finance data could show. Now available through this episode of the Auto Remarketing Podcast, hear some of the intriguing findings Cox and Louden discovered when connecting auto-finance data to brand loyalty.

Like, subscribe and leave us a review on your favorite streaming platform. Instagram: Door_Disc_Golf and Night_Owls_PodDoor DIsc Golf Online: https://doordisc.com/Door Disc Golf YouTube: https://www.youtube.com/@doordiscgolf

Stephen Grootes speaks to Thebe Ikalafeng, founder and chairman of Brand Africa, about the 2025 rankings, where optimism across the continent is growing but loyalty to African brands has dropped to a historic low. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Likefolio's Landon Swan previews Deckers Outdoor (DECK) earnings and shares his consumer sentiment data. He thinks consumers are moving away from “established brands” like Nike (NKE), and sees significant strength and loyalty in its Hoka and UGG brands. He particularly likes how both brands are expanding into different categories, such as hiking for Hoka. However, his concerns are around competition, especially from On Holdings (ONON).======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

What do you get when you mix a legendary sandwich shop, a Hollywood icon, and an $8 billion handshake? One hell of a Hospitality Hangout episode. Mike Manzo, COO of Jersey Mike's, joins the show to dish on how the brand became a cult favorite—with over 3,000 locations, a relentless focus on unit-level profitability, and yep, Danny DeVito as their secret weapon. From tamper-proof pickles to military-grade consistency, Mike breaks down what it really takes to scale without selling out. Plus, insider stories about the Blackstone deal, international expansion, and why Mike might owe someone a sandwich (or 5,000). It's meaty, it's motivating, and it's got more than a few laughs. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP15Is the future of Commerce gaming? Netflix started to support short form video on the app to promote content Brand loyalty in an area of fast consumptionwith special guest Nico FaraAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1685: Kate Erickson explores the foundational strategies for building lasting brand loyalty by focusing on trust, consistency, and emotional connection. Listeners will discover actionable steps to turn casual customers into devoted advocates through value-driven communication and authenticity. Read along with the original article(s) here: https://www.eofire.com/business-challenge-building-brand-loyalty/ Quotes to ponder: "People buy from those they know, like, and trust." "Brand loyalty is not built overnight; it's built consistently over time through meaningful interactions." "The key is to show up, deliver value, and keep your promises." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X The Slight Edge: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1685: Kate Erickson explores the foundational strategies for building lasting brand loyalty by focusing on trust, consistency, and emotional connection. Listeners will discover actionable steps to turn casual customers into devoted advocates through value-driven communication and authenticity. Read along with the original article(s) here: https://www.eofire.com/business-challenge-building-brand-loyalty/ Quotes to ponder: "People buy from those they know, like, and trust." "Brand loyalty is not built overnight; it's built consistently over time through meaningful interactions." "The key is to show up, deliver value, and keep your promises." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X The Slight Edge: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Jen Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki's product offerings, and the brand's commitment to sustainability and community. The conversation explores the challenges of navigating the beverage market, building brand loyalty, and the exciting transition to the new brand name, Yerba Madre, which reflects the company's mission and heritage. We touch on the brand's commitment to shade-grown Yerba Mate, which takes more time and money but yields a better product and is better for the environment than sun-grown Yerba Mate. Jen also shares her personal journey with Lupus and how it influences her perspective on innovation and the food industry. We then wrap up by talking about the growing tea movement and the importance of a people-centric business model in creating a better world. Takeaways:Yerba Mate is a unique, naturally caffeinated leaf with health benefits.Guayaki, now Yerba Madre, prioritizes sustainability and community relationships.The brand aims to make Yerba Mate accessible to all consumers.Product innovation is guided by consumer preferences and market trends.Building brand loyalty is essential for success in a competitive market.The convenience store channel presents new opportunities for growth.Guayaki's, now Yerba Madre's, bright yellow branding helps it stand out on shelves.The company has a strong community of brand ambassadors.The transition to Yerba Madre reflects the brand's evolution and heritage, and aims to enhance brand recognition.Focus on product quality is key to retaining customers.Shade-grown Yerba Mate is better for the environment and flavor.A people-first approach leads to positive business outcomes.The tea industry is experiencing significant growth and innovation.Personal health experiences can shape professional perspectives.Collaboration and partnerships are key to impact initiatives.Continuous improvement is essential in business practices.Community engagement is vital for a better world.Kindness and empathy can create a positive impact. Sound Bites:"Yerba Mate is a naturally caffeinated leaf.""It has both caffeine and theobromine (found in chocolate), and offers a more smooth form of energy with less jitters and less crash. So it's a magical leaf and tree."“My goal is to create products that have a little bit for everyone. If we're going to drive awareness about our brand, our mission – the devotion we have to our people and our Yerba Mate – we want to meet people where they are, right?”“Our Ambassadors are brand loyalties. They'll tell you that Guayaki has changed their life. Not just the products, but the brand and what we've done and where've we've been.”"Yerba Madre means mother herb in Spanish.""The more the merrier in the Yerba Mate category. We want to build a category and we want more people to know about the magic of Yerba Mate.”"She told me to always lead with yes. And she would say, yes is the answer.”"I think a better world really puts people at the center of what you do and how you think. Be kind and empathetic. I think that that trickles down organically.” Links:Jennifer Brush on LinkedIn - https://www.linkedin.com/in/jennifer-brush-05a8444/Guayaki, now Yerba Madre - https://yerbamadre.com/Yerba Madre on Instagram - https://www.instagram.com/yerbamadre/Yerba Madre on TikTok - https://www.tiktok.com/@officialyerbamadreYerba Madre on YouTube - https://www.youtube.com/@drinkyerbamadreYerba Madre on Reddit - https://www.reddit.com/user/OfficialYerbaMadre/Yerba Madre on LinkedIn - https://www.linkedin.com/company/yerba-madre/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Yerba Mate and Guayaki, now Yerba Madre06:05 - The Unique Flavor and Health Benefits of Yerba Mate08:55 - Guayaki's, now Yerba Madre's, Product Evolution and Innovation Strategy12:05 - Navigating the Beverage Market and Retail Challenges15:12 - Building Brand Loyalty and Community Engagement18:02 - The Future of Guayaki: New Branding (Yerba Madre) and Product Launches35:05 - Rebranding and Heritage in Yerba Mate38:31 - Sustainability and Impact Initiatives42:07 - Regenerative Practices and Biodiversity45:09 - People-Centric Business Models52:25 - Personal Insights and Industry Trends60:23 - Advice and Personal Favorites

Time now for our daily Tech and Business Report. KCBS Radio news anchor Holly Quan spoke with Bloomberg's Deena Shanker. Some of the biggest grocery products could end up taking a big hit from President Trump's proposed tariffs. That according to a new survey.

We're rethinking loyalty and talking about the deeper connection your guests really want. In this episode, we explore what brand love looks like in a modern casino marketing context, how to build it, and what keeps it alive. Perfect for anyone who wants to move from transactional thinking to long-term brand affection. Download your free tools at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.

Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.From reclaiming her masters to building an unbreakable bond with fans, Swift's ability to scale the unscalable, adapt to change, and maintain authenticity offers powerful lessons for sales, leadership, and entrepreneurship. Whether you're a Swiftie or not, this conversation is packed with insights on vision, branding, and long-term success.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/ Connect with Kevin on IG: https://www.instagram.com/there_is_nothing_like_this/ Get Kevin's Book: https://www.amazon.com/Theres-Nothing-Like-This-Strategic/dp/B0DD2XL7C5

Send us a textThis episode of the Customer Success Playbook welcomes Cairo Marsh, Founder and Executive Partner of Relative, for a thought-provoking conversation on empathy-led marketing. Cairo shares his top tip for organizations seeking to harness empathy as a competitive advantage: focus on value at every touchpoint. From Patagonia's purpose-driven branding to the basics of transactional incentives, Cairo offers real-world examples of brands that resonate by placing customer needs front and center. It's not just marketing—it's relationship building at scale.Detailed Analysis: In this crisp yet powerful episode, Cairo Marsh challenges traditional marketing mindsets by reframing empathy as a strategic asset rather than a soft skill. He lays out a pragmatic approach to empathetic marketing that begins with a deceptively simple question: "What does your audience need right now?" It's not about gimmicks or grand gestures but about delivering meaningful value at every interaction.Using brands like Patagonia as a compass, Cairo underscores how value can transcend the transactional. Patagonia's commitment to sustainability offers customers purpose beyond product—a model for values-driven engagement that earns loyalty. On the flip side, Cairo doesn't shy away from acknowledging that even simple sweepstakes or incentives can serve as valid forms of value, as long as they're designed with the customer's benefit in mind.The conversation also touches on the psychological shift needed within companies. Empathy isn't a campaign—it's a culture. And it begins with a genuine interest in your customer's world. Cairo likens this to personal relationships, where curiosity and attentiveness build trust. Businesses should behave less like sociopaths (his words, not ours) and more like thoughtful partners.Whether you're building a brand or fine-tuning your customer journey, this episode is a potent reminder: empathy scales. It informs marketing, strengthens loyalty, and enhances every element of the customer success playbook.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookCheck out https://funnelstory.ai/ for more details about Funnelstory. You can also check out our full video review of the product on YouTube at https://youtu.be/4jChYZBVz2Y.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Let's be honest—most businesses are obsessed with chasing new leads. But here's the truth: the real growth? It lives in your existing client base. In today's episode, we're unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.We're breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and sharing real stories from businesses we've worked with who turned things around. If you're ready to stop the leaky bucket and start building a loyal customer community, this episode is your blueprint.Check out the full blog post: https://elevatedmarketing.solutions/customer-retention-and-brand-loyalty-tactics-for-keeping-the-clients-you-have

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of.   Socials and website Linkedin: https://www.linkedin.com/in/christopher-treloar-0baaaa99/ Company LinkedIn: https://www.linkedin.com/company/46679956/admin/dashboard/ Website: https://www.plntburger.com/   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency

Get job openings + marketing updates direct to your inbox, every Thursday: Join the email listHow do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People's activewear line into a standalone force with over 50 stores. She shares the key strategies behind building brand momentum, crafting authentic influencer partnerships, and leveraging experiential activations to deepen customer loyalty. Plus, we dive into what it takes to cut through the noise in today's crowded market, test and refine marketing strategies, and turn in-person experiences into measurable brand impact. Key Takeaways:// Scaling with Intention – How FP Movement positioned itself as an independent brand while staying true to Free People's DNA.// Beyond the Feed – FP Movement's approach to influencer marketing that actually drives conversation and ROI.// IRL Impact in a Digital World – Why experiential marketing still matters, how FP Movement measures success, and the role of data in shaping future campaigns.Connect with Courtney: LinkedIn | InstagramLearn more about FP Movement: Website | Events Calendar | Run Day in Your CityThe Corner Nordstrom Pop-Up (through April 27, 2025)FP Movement Studios:AustinChicagoNew York____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

John Terzian is the co-founder of The h.wood Group, one of the most influential hospitality companies in the world, known for creating iconic venues like The Nice Guy, Delilah, Bootsy Bellows, and Shore Bar. But before he built an empire in nightlife and dining, John's path was anything but conventional. From working as a DJ assistant to getting banned from the Queen Mary for throwing an out-of-control college party, John's journey is filled with unforgettable twists, relentless hustle, and big risks. A former USC walk-on quarterback and Pepperdine law school grad who never passed the bar, John chose to follow his passion for creating experiences over traditional career paths. In this episode, he opens up about growing up in L.A., being harassed by corrupt cops, dealing with failure, and how grit, creativity, and real relationships helped him build a global brand from the ground up.Timestamps:00:00 – Wild Nightlife Stories12:00 – Delilah, Club Economics, and Keeping a Venue Cool21:30 – OnlyFans, Gen Z, and the Decline of Club Culture32:15 – The Chicken in the Nightclub and the 1MDB Scandal45:00 – Brand Loyalty, Extreme Preparation, and Running the Long Game56:30 – Media, Magic Johnson, and the Future of H.WoodResources:The h.wood Group WebsiteThe h.wood Group InstagramJohn's InstagramThe h.wood Group Media InstagramWant to Connect? Reach out to us online!Instagram | 1-on-1 Coaching | YouTube | TikTok | LinkedIn

If “Buy now!” makes you cringe…Here's how smart, successful entrepreneurs are ditching the hype and winning with integrity.Let's be honest: most of us didn't start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned. And yet, here we are. Tired of marketing formulas that don't feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity?There is a way. It's called Values-First Marketing. And this episode is your intro to how and why it works (with examples!).[0:25-3:26] What is Values-First Marketing?[3:26-11:27] Why Values First Marketing Works[11:27-20:40] Real-World Brand Examples [20:40-30:01] Patagonia Case Study and Deep Dive[30:01-33:09] 3-Step Process to Grow Your Brand into a Movement that people naturally want to be a part of.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketingHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Website → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Want to boost engagement and build stronger relationships with your audience? It's all in the details! In this episode, we're diving into the power of micro-interactions—those small but mighty moments that make your brand feel more personal, engaging, and unforgettable. Learn how tiny tweaks in your social media, website, email marketing, and customer service can drive real results. Ready to take action? Let's get into it!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That's why it's important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we're digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn't rational, it's primal.”   We'll discuss: The surprising primal nature of customer loyalty and client retention The four core drivers of loyalty: reward, memory, emotion, and social interaction Practical strategies to foster brand loyalty The right way to give clients a dopamine hit (Hint: it's not social media) The power of social proof for buyer behavior How you can use your email marketing to create emotional connections The importance of fostering community and simple sign up/checkout systems MENTIONED IN THIS EPISODE:

Hello and welcome back to Fashion and Founders the Podcast. My name is Victoria Smith, and this week I'm joined with Estelle, the co-founder of Cake. Estelle went from being an investor at a VC investing in Cake to joining as a co-founder.So not only do we get her perspective as a founder, but also as an investor and specifically her take on fashion tech and the appetite that the industry has to be investing in these companies - and what about Cake made it stand out.Cake is member based shopping that rewards the customers with perks, gifts, events, dinners, and more. For example a female founder panel with a couple Cake brands Like Marina Larroude and Chelsea Parke.So with your membership you get access to cake cards, which are basically gift cards to these brands adding up to thousands of dollars in rewards. Right now it is invite only but I have a special link for podcast listeners. Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comVictoria TikTok: @vfsmith11Podcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersVictoria Pickle Closet: @victoriasLocker Links: LockerFollow CAKE:IG: @cake.membersInvite Link! Follow Sunday Attire & Hannah:IG: @shopsundayattireIG: @hannah.detwilerThank you for listening!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how the Dirichlet model challenges common beliefs about brand loyalty. They reveal why most consumers aren't deeply loyal to specific brands and why reaching new customers matters more than increasing loyalty.Topics covered: [01:00] "The Dirichlet: A Comprehensive Model of Buying Behavior"[02:00] What products do we buy without brand loyalty?[03:45] How brand share predicts buying behavior[04:30] Why acquisition drives loyalty, not vice versa[05:00] Most buyers are light buyers who purchase infrequently[06:00] The shocking truth about Coca-Cola's customer base  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Goodhardt, G. J., Ehrenberg, A. S. C., & Chatfield, C. (1984). The Dirichlet: A comprehensive model of buying behaviour.Journal of the Royal Statistical Society: Series A (General), 147(5), 621–655. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textLauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty programs fail to foster long-term consumer relationships• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards• Example: Airline NFT tickets that automatically update and compensate during delays• Web3 communities enable direct customer feedback and genuine brand advocacy• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions• The convergence of AI and Web3 will enable hyper-personalized customer experiences• Web3 technology identifies and rewards true superfans rather than paid influencers• Brands don't need to replace existing loyalty programs – Web3 can enhance current models• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketingThis episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

We all have *those* brands that we will choose over others, or IPs we will consume no matter what. Bryan tasked everyone this week to bring the three top brands that they are loyal to. Are some on the nose? … Continue reading →

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

Allie Thomas & Kara Hiller join me as a couple, very loyal to JCPenney, have an armoir delivered.Check out my other artistic ventures at⁠⁠⁠⁠⁠⁠⁠aaron-zvi-felder.com⁠⁠⁠⁠⁠⁠#improv #comedy #improvcomedy #improvpodcast #comedypodcast #longformimprov #nashvillecomedy #humor

This week, I sat down with Caela Castillo, Director of CX at Jaxxon, to talk about what it really takes to build a CX team that customers actually want to engage with.We're chatting all things hiring for personality over process, using AI without making your brand sound like a robot, and why CX should always have a seat at the strategy table. Caela breaks down the strategy behind Jaxxon's CX experience that goes way beyond answering tickets—and why most brands are still getting it wrong.Plus, we swap some truly unhinged CX horror stories (because we've all had those customers), and learn about the key metrics that Jaxxon tracks to keep leadership invested in CX.If you're building a brand, leading a CX team, or just tired of seeing customer experience treated like an afterthought, this episode is packed with insights you can actually use.Listen now for real talk on CX, retention, and why great customer experience is what keeps brands from flopping.---------------------------

When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we're joined by Dawn Fichot, the Head of Marketing for North America at Brompton Bicycle. Brompton is renowned for its iconic folding bikes, but the brand's impact goes far beyond the product. With a focus on building loyal communities, creating meaningful partnerships, and delivering exceptional customer experiences, Brompton has become a global leader in cycling culture. Dawn is here to share how Brompton engages its diverse community, innovates through “storydoing,” and creates immersive brand experiences across its retail and digital channels. Dawn Fichot is the Head of Marketing, NA for Brompton Bicycles. Dawn joined Brompton last spring to rapidly grow awareness of the brand and fulfill Brompton's long-term vision to transform how people live and get around in cities. Before joining Brompton, Dawn was the Founder & CEO of Racked Stretch, NYC's first boutique stretching studio. Prior to that, she was the Global Head of Campaign Management for HSBC out of London and had started her career in the Sports & Sponsorship team at Edelman. RESOURCES Brompton Bicycle: https://us.brompton.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

My guest is Dr. Michael Platt, Ph.D., a professor of neuroscience and psychology at the University of Pennsylvania. We discuss how factors such as hormonal or social status influence what we value, how we make decisions, and even our perceptions across a range of areas, from who and what we find attractive to our political affiliations. We also discuss how humans evaluate and shift power in relationships and form hierarchies in groups. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention. Read the full show notes for this episode at hubermanlab.com. Sponsors AG1: https://drinkag1.com/huberman Our Place: https://fromourplace.com/huberman Wealthfront**: https://wealthfront.com/huberman BetterHelp: https://betterhelp.com/huberman Function: https://functionhealth.com/huberman **This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27,‬ 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable‭ APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Timestamps 00:00:00 Dr. Michael Platt 00:02:12 Humans, Old World Primates & Decision-Making; Swiss Army Knife Analogy 00:07:52 Sponsors: Our Place & Wealthfront 00:11:01 Attention Allocation, Resource Foraging 00:16:40 Social Media; Marginal Value Theorem, Distraction 00:22:22 Tool: Remove Phone from Room; Attention & Urgency 00:25:23 Tool: Self Conversation; Visual Input, Attention as a Skill 00:29:29 Warming-Up Focus, Tool: Visual Aperture & Attention 00:38:57 Sponsor: AG1 00:40:13 Control of Attention, Tool: Changing Environment 00:44:07 Attention Continuum, Professions, Measuring Business Skill with Neuroscience 00:53:06 Theory of Mind, Covert Attention, Attentional Spotlights 01:00:05 Primates, Hormone Status, Brain Size, Monogamy 01:09:31 Monkeys, Neuronal Multiplexing & Context; Equitable Relationships 01:20:05 Sponsor: BetterHelp 01:21:11 Relationships, Power Dynamics, Neuroethology 01:29:34 Humans, Females & Hormone Status; Monkeys, Social Images, Hormones 01:38:03 Humans, Attractiveness, Value-Based Decision Making 01:44:32 Altruism, Group Selection & Cooperation, Selflessness 01:49:08 Males, Testosterone, Behavior Changes 01:55:46 Sponsor: Function 01:57:34 Oxytocin, Pro-Social Behaviors, Behavioral Synchrony 02:08:13 MDMA, Oxytocin, Anxiety; Social Touch, Despair & Isolation 02:17:12 Isolation, Social Connections & Strangers, Tool: Deep Conversation Questions 02:21:17 Bridging the Divide, Tribes & Superficial Biases 02:26:58 Testosterone, Risk-Taking Behavior 02:30:52 Decision-Making, Tool: Accurate or Fast? 02:38:31 Decision-Making, Impact of Time & Fatigue 02:45:23 Advertising, Status, Celebrity, Monkeys 02:52:19 Hierarchy; Abundance & Scarcity, Money & Happiness, Loss Aversion 03:02:47 Meme Coins, Celebrity Endorsement, Social Sensitivity 03:12:22 Decisions & Urgency; Bounded & Ecological Rationality 03:18:09 Longevity Movement; Mortality & Motivation 03:24:48 Retirement?, Serial Pursuits & Pivoting 03:30:17 Apple or Samsung?, Brand Loyalty, Empathy 03:38:15 Political Affiliation, Empathy 03:46:22 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures

Are you ready to ditch excuses, take radical responsibility, and rewrite your own success story? Then buckle up!  This episode is packed with game-changing insights from Anthony Mink, co-founder and CEO of Live Bearded, a $50M e-commerce powerhouse. From starting out broke and scared to building a thriving brand rooted in community and brotherhood, Anthony shares the mindset shifts, leadership lessons, and business strategies that helped him level up in every aspect of life.Key Takeaways:Own Your Story – Success starts when you take full responsibility for your life. No excuses.Be Intentional – Treat the year like a book with 365 pages. Who do you want to become?Business is a Conversation – Focus on relationships, community, and shared experiences.Build a Bulletproof Culture – A thriving business is built on trust, loyalty, and generosity.You're Entitled to Nothing – Life owes you nothing—go out and earn it.Hit play and get ready to transform your mindset, your business, and your life!Watch episodes on YouTube and subscribe to our channel!https://www.youtube.com/@letsgowin

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday's strategies in today's fractured landscape? Today, I'm joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world's most prominent advertising organizations, including Publicis, TBWA, and Omnicom's Rapp Collins. Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He's here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape. RESOURCES Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company