Pin Concierge Podcast

We talk what stats to share with clients and how fancy those reports should be that you give them.  Plus a great tip for ecommerce Promoted Pins. Full show notes available at https://pinconcierge.com/44

We talk about the trends you should be pinning in November for fashion, travel, wedding, parenting, food, holidays, DIY and home.  Plus we cover the news of Pinterst including their holiday report, dark mode and the Pinterest Academy Get the full show notes at pinconcierge.com/43 message a concierge on Instagram @pinconcierge

Alisa Meredith talks with us today about optimizing your Promoted Pins campaigns.  She shares how to categorize your ad groups and deal with the ones with the most pressing need.  We will cover all the categories and what to do with each one.  Plus Alisa shares her ad dashboard hack. For pull show notes visit https://pinconcierge.com/40

Part 3 of the 4 part series, "Audit your own Pinterest account"  series we focus on pin images.  We talk design element best practices, things we have seen work well at Pin Concierge, how to write good descriptions and the best hashtags. See full show notes at https://pinconcierge.com/podcast/how-to-audit-pinterest-pins

Learn how to set up an ad on Pinterest.  We'll talk goal setting, total planning, getting your ducks in a row.  How to target and what to do for images.  All to get the most from Promoted Pins. for full show notes go to https://pinconcierge.com/40

This is an episode for our Pinterest Virtual Assistants. Annette is going to talk about how she deals with the following, setting prices, programs for invoicing clients, what to do when clients don't pay and other things surrounding the billing of clients as a Pinterest VA.   Get the full show notes at https://pinconcierge.com/podcast/how-to-bill-clients-as-a-pinterest-virtual-assistant

We cover what to schedule in your pinning for October for very major niche on Pinterest including, fashion, travel, food, life moments, seasonal moments, and parenting.   We also talk about the successful video ad campaigns on Pinterest and why Pinterest isn't causing social isolation as a social media. full show notes can be found at https://pinconcierge.com/38

Part 2 of How to Audit Pinterest Accounts After auditing your Profile on Pinterest (ep 33), move on to auditing your boards.  We talk about what kinds of boards to have, how to evaluate your group boards, where to put keywords and what else can help build a good foundation for your Pinterest marketing. For full show notes visit https://pinconcierge.com/podcast/how-to-audit-pinterest-boards

Guest Gillian Luce of Homes.com talks with us the unique start Homes.com got on Pinterest and how their most recent campaign on Pinterest that was a collaborative effort with bloggers, brands and charity.  We also discuss a Halloween peculiar pin. for full show notes go to https://pinconcierge.com/36

Talking contracts and negotiation with The Blog Lawyer, Mark Wright.  He gives his contract basics including:  Everything is negotiable, don't sign it if you don't understand it, non-Compete can't be enforced,  and more.  It turns out contracts are in your best interest as a Pinterest virtual assistant. The process for creation needn't be expensive or complex. For a full list of contract must haves, our peculiar pin and the complete show notes: https://pinconcierge.com/35

Today's episode we talk all about what pins to schedule for your organic Pinterest growth in September.  What topics are trending for every major niche (weddings, food, travel, fashion, parenting, DIY and Home).  We will also be discussing the major news of Pinterest how they got to 300 million users, what their quarterly earnings report is telling us and how Pinterest is helping stressout users.   Full show notes available at https://pinconcierge.com/34

n part one of a  series we'll talk about how to audit and update a profile on Pinterest to better optimize for search.  It's a quick process and about 5 steps long and something that will help your Pinterest marketing. Full shownotes and detailed links at https://pinconcierge.com/33

We talk with 4 DIY and home decor bloggers at the HAVEN conference.  Why they use Pinterest for their business, what content does well on Pinterest and what to do about their struggles.   Meet: Gail Wilson of MyRepurposedLife.com Debbie Westbrook of RefreshResytle.com Carol Lander of BlueSkyatHome.com Betsy Smith of HappilyEverAfterEtc.com Get the full show notes and see all their pins at pinconcierge.com/32

n a role reversal, Emily Perron interviews Annette (your host and owner of Pin Concierge)  about what to look for when hiring a Pinterest VA or a Pinterest Account Manager.  We talk about the founding of Pin Concierge, the different roles of Virtual Assistants, Social Media Managers and Pinterest specific managers.  What to ask a potential Pinterest manager and the qualities you want to look for. For full show notes and a summary of the podcast go to https://pinconcierge.com/31

What should a Pinterest virtual assistant schedule for marketing in August?  We talk about every major niche: parenting, fashion, travel, food, wedding, Home/DIY and all the seasonal moments.    Also we talk the latest new features on Pinterest including: Connect an RSS feed for auto pinning The new Engagement dashboard to manage comments. And of course video pins-what features has Pinterest added. Get all the show notes at https://pinconcierge.com/30

Pinterest isn't just for bloggers.  Today we talk with Lucinda Brant about how she has been using Pinterest to cultivate her book readership.  It's a soft sell approach that shouldn't be overlooked as a very powerful way to use Pinterest for your business. For full shownotes please go to https://pinconcierge.com/29

Today Annette is going to share what courses she likes about building your business on Pinterest.  We'll cover the best in organic traffic courses, courses for understanding promoted pins and courses if you are interested in starting your own Pinterest VA business. For full show notes and information go to https://pinconcierge.com/28

Pinterest updated it’s analytics dashboard in April of 2019.  Annette talks Marissa Wood, Pinterest strategist for Blue Fairy Studios.  We discuss what is wonderful about this improvement, what isn’t and most importantly what to do with Pinterest Analytics when trying to develop your clients pinterest presence.  And of course the peculiar pin--which is actually a huge help if you are looking for new stock photography options.

We are talking about making gift guides --or rather product guides-- with Tracy Lynn of Simply Living Country Gal.  She shares best practices for making guides and what she does to get more reach and more sales from those gift guides.  And our peculiar pin is the strangest way to make a planter from concrete. To read the rest of the episode visit pinconcierge.com/26

This is our monthly feature of what to pin in July for every major niche on Pinterest and our round up of the most interesting news about Pinterest in business and on the app.  Highlights include: IKEA is making boards for customers Women are setting their hair on fire with color  Summer treats now include dragon fruit rolls For the full show notes check out the rest at https://pinconcierge.com/25 Guest Host is Julia Groves https://www.thequietgrove.com IG @thequietgrove  & @technomadfamily

Jana Osofsky of Jana O. Media joins us to talk about streamling your onboarding process for new  clients. We talk reasons it’s important to have this, tools to use and we walk through Jana’s process for an example. Get Jana’s free onboarding help sheet and checklist JanaOMedia.com/onboarding Follow PinConcierge IG @PinConcierge FB /PinConcierge

Talking about the Pin Cohesion article from Pinterest Engineering.  What does it mean for your Pinterest account and your Pinterest Marketing plan.  Pin Cohesion is how Pinterest determines if a pin is valid and how valuable it is in the Pinterest ecosystem.  It's not the exact algorithm, but it's a piece.  We go through best SEO practices and ideas for your Pinterest search engine optimization on your website and off.    Full story and show notes on https://pinconcierge.com/23

Today we are going to talk about pin having a signature style and design with Cori George of Hey Let’s Make Stuff   We talk about the 8 aspects to dial in for your pin style to be clear and effective.  Which parts to focus your time and why this is so vitally important to your success on pinterest.  Peculiar Pin:  https://www.pinterest.com/pin/690739661578742647/ Full show notes can be found at https://pinconcierge.com/22

We tell you what to schedule for your pinning in June.  We talk about the most common life moments to pay attention for, which holidays to be looking at and what every major niche will have trending over the month of June.  Trend reports include:  wedding, food, travel, parenting, DIY/Home and education.   News from Pinterest: engineering blog post, give resources to understand the new Pinterest analytics and creative ways promoted pins are used  For complete show notes go to https://pinconcierge.co

This episode is a special live talk with food bloggers at the Everything Food Conference 2019. We talk what they love about Pinterest and what is their most popular content. And of course, our peculiar pin is food based.  Get the full show notes at https://pinconcierge.com/20

On this weeks episode we talk about the scheduling and ways to market a DIY or Craft blog on Pinterest with guest Rachel Rutt.  Get the yearly ebbs and flows of this niche and find out the best ways to improve a DIY or Craft account. Full SHow notes are available at https://pinconcierge.com/19

Today’s episode is a special mini episode.  I recently spoke at SNAP 2019 on pinterest promoted pins.  What’s interesting is that SNAP a conference for DIY and Craft bloggers.  This group of creatives knows the power of pinterest. Which is why I could teach an advanced class about promoted pins.   You can find all the show notes, really a blog post, at PinConcierge.com/18 BTW:  if you want to get my guide to prep your website for promoted pins that is available at pinconcierge.com/promotedpinsp

On today’s episode, Annette and guest host Lynora Dobry of Virtually Tasked chat about what healthy food bloggers should do in the Pinterest space. From images to seasonality to rich pins, we’re covering it all so you can hone your Pinterest skills and see better results for your clients. And don’t miss this week’s Peculiar Pin—Bizarre State Laws (with a quiz!). Read more and get full show notes at https://pinconcierge.com/17

On this episode we walk about the latest news about Pinterest Including new conversion based ads, Pinterest going public, and how to avoid being labeled spam.   We also discuss what to pin in all the major niches of Pinterest during the month of May:  holidays, fashion, wedding, travel, food, home/DIY and parenting.  And of course we talk about the Peculiar Pin:  Unicorn Poop Find the full show notes at https://PinConcierge.com/16

Your client wants to run ads on Pinterest.  But is their website ready for promoted pins?  This episode we talk about the 4 necessary steps to complete before you run a promoted pin to make sure the data you get is reliable and how to make your website the best recipient of Pinterest visitors.   Also our peculiar pin is about Steam Punk Weddings. For a full episode recap got to https://Pinconcierge.com/15

Today we are going to talk about how as an independent contractor and Pinterest VA you need to be prepared for PTO expected and unexpected.   For full show notes see our blog post about it at Pinconciege.com/14

Today we are going to talk about using videos as pins on Pinterest.  Video isn’t new to marketing, but we are seeing better results than a year ago as Pinterest has taken a larger interest in videos for advertising and organic relevance and users are interested in it. Jenny Smith of PinandTonicMarketing.com has been experimenting with video and has some surprising and unique results to teach us how to use video. For full show notes and details go to PinConcierge.com/13

Trends for every niche on Pinterest for your pinning ideas in April.  Plus we talk news of Catalog shopping on Pinterest and how marketers are seeing low CPMs on pinterest.  And more tips for Pinterest Virtual Assistants from Pinterest Strategists  Full Show notes available at PinConcierge.com Episode 12

Talking with Melissa Sasser of Polished Tasks about her specialty Teachers Pay Teachers. When you use a pinterest account to promote content you sell on another site that is not your own things can get a bit different. Also our peculiar pin is Sculpted Animal hair

Potential Pinterest clients often have trouble understanding how Pinterest differs from FAcebook and Instagram and Snap Chat. As a Pinterest account manager you want to help them understand pinterest’s unique audience, placement in the sales cycle and long term value to their website. But you’ll need to break it down for them. And our Peculiar Pin Segment Talks about “Pinterventions”

Talking with Katie Hart of Create Wherever. She manages pinterest accounts for travel bloggers and services.  We discuss the seasonality of travel, what you should and should be doing to market travel on Pinterest. Do you want text overlay on pins or just images?  What are travel sites biggest mistakes on Pinterest that you should avoid as a Pinterest Virtual Assistant. Also Our Peculiar Pin is about Introvert Traveling.

What should a virtual assistant be pinnning in March for the major niches on Pinterest, including, travel, fashion, home, wedding and seasonal insights.  Also a round up of the latest news including Sustainable Living trends, the newest guidelines from Tailwind about how often to revive your content on Pinterest and image sizing recommendations from the HQ.  Our peculiar pin is very pinteresting, "Bread Stapled to Trees"

We are talking account set up on Pinterest today.  Everyone says be on Pinterest.  But how do you optimize your account for Pinterest.  Here is our formula for setting up boards. We'll also discuss Uninspirations in our Peculiar Pin Segment.

We will be talking about using Google Chrome Profiles as a Pinterest VA with Mellisa Sasser of PolishedTasks.com.   This tool can speed up your process when you have multiple clients since Pinterest doesn't allow you to be logging in to more than one account at a time.  We'll talk how to set it up, when to use it.  And what limitations it has.  We'll also discuss Horseshoe home decor in our Peculiar Pin Segment.

On this episode we'll talk go through all the latest news from Pinterest over the last month including 2019 Top 100 Trend predictions, video ad price changes and a possible IPO.   We'll also talk about what to pin in February for your clients.

On this episode we talk Pinterest group boards with Adrian Gentilcore of Help for New Bloggers.  Do you need them?  If you do, how do get on them?  How can you manage them.  Adrian tells use what is successful for her and we discuss if Pinterest really downgrades the group boards.

In this episode we discuss whether Pinterest is a good for all businesses. We love Pinterest at Pin Concierge and we feel it can help most businesses, but we realize that small businesses run on lean budgets and choices must be made.  Annette will talk about who is using Pinterest and if it has your audience.  What you need to be willing to put money and time into to be successful on Pinterest.  You'll need to decide for your business if it's right, but most likely it can be.

On this episode we talk with Nicole Saunders of SaundersSays.com.  She recently wrote an article for the Tailwind Blog about using Audience Insights in Pinterest Analytics to better plan content an marketing.  We'll talk it's benefits and it's limitations.

USe these ways to improve your images on Pinterest so they resonate more with pinners for greater engagement.