Podcasts about Trend

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  • 6,091PODCASTS
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  • Jan 19, 2022LATEST

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Best podcasts about Trend

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Latest podcast episodes about Trend

Sex Talk with Clint & The Doc
Episode 156 Clint and Jenn 01 18 22 What is the new dating trend called "hardballing"?

Sex Talk with Clint & The Doc

Play Episode Listen Later Jan 19, 2022 26:56


What is the new dating trend called "hardballing"? What are single folks most interested in in a long term partner because of covid times? And what are the bizarre circumstances around Clint's first meeting with his future wife??

DTC POD: A Podcast for eCommerce and DTC Brands
How Gem grew from the kitchen into a multi-million dollar nutrition brand through science & product innovation (with CEO Sara Cullen)

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jan 19, 2022 41:57


1:26 - Rebuilding the vitamin categorySara realized that traditional vitamins weren't built in a way to truly optimize health.“I was starting to struggle out of nowhere really with chronic inflammation, digestion, sleep issues, you name it. And I've always considered myself a relatively healthy person. I had a healthy diet. I didn't really know what was going on. Went through a lot of allergy tests and blood tests and found out that I had a lot of gaps in my diet. Because even if you eat a well-rounded diet, even if you eat perfectly, actually 90% of Americans are micronutrient deficient. We're not actually getting the nutrients that we need. And so like many of us, I turned to the supplement aisle to try to fill the gaps. Started looking at all these vitamins and pills and complicated and expensive sort of supplement routines, and cobbling together swallowing handfuls of capsules. And the more that I looked into it and questioned it, the more that I found that a lot of these things are built wrong. They're made with a lot of artificial fillers, synthetic binders, just a lot of dirty things. You don't actually question where your vitamins are coming from or how it's made. And so I set out to create an entirely new solution. One that's actually real food. And that's how it was inspired and Gem was born.”9:27 - Organizing a beta groupSara's first step was to organize a Facebook group of diverse women to help understand if there was interest in replacing multivitamins with something better.“At first I didn't even think about it as the anti-vitamin, as an entirely new idea of a vitamin. I just thought of it as this daily health essential that really worked for me. And I wanted to share it with more people. And so I started a beta group actually, and I joke, on a complicated platform called Facebook Groups. And I had people kind of refer in, so it wasn't just a bunch of my friends, over 300 women across the US. And at first I just formed this community really to see if it was something of interest, to get people's feedback. And I kept iterating on it to address other people's needs, to see what would work. And I got an overwhelmingly positive response of, wow, this is something that could really replace my multivitamin. This is something that really works for me. And that's when really I had the aha moment of, wow, this could be a business and really be a product that is impactful on people's lives. And that's what led me to ultimately raising my first round of capital and then going to market in late 2018.”12:07 - Forming a panel of advisorsNext, Sara surrounded herself with experts who could serve as the scientific backbone for GEM's products.“I have a team of scientific advisors that I brought together. And our approach and my approach in building this has always been to have a kaleidoscopic array of knowledge and expertise. And so we have an herbalist, a functional medicine doctor, a neurologist, a biochemist, registered dieticians. And bringing these different perspectives together in how can we look at our health in different ways? How can we actually look at it holistically, and not just through this band-aid lens of a pill for this and a pill for that? And so it took kind of bringing them together, getting their input, and then really co-developing it with this community.”15:25 - Embracing a minimalist brandToo often, design eats up a startup's time and money when it should really be focused on getting the product right. That's why Sara packaged GEM in black & white until its recent rebrand.“I started out really almost with a brandless platform. So they actually came packaged in a recyclable PET container, a small plastic container. And so it was really nicely designed and had a simple white label on it. It was like white and black. And the idea was I didn't want brand to distract from the core product. I think there's a lot of, and I've had these mistakes too in my own past of building companies, where a lot of people will spend a lot of money on these beautiful brand books and invest a ton in brand before they even know their target customer. And that's not what I want to do. I want the product right. I wanted to understand who my audience was. I wanted to understand how to build the right thing for them. And so I started out with a very simple and scalable brand packaging system that was really super minimalist.”17:06 - Prioritizing scalabilityTo stay lean and agile, Sara set up manufacturing and production systems that she knew would be scalable as GEM evolved.“As a food company, it's difficult to kind of have that quote-unquote ‘lean' startup method. Because it's harder to iterate on obviously a physical product than it is maybe if you were a software company, or something where you can make more methodical smaller tweaks. So I set up a supply chain and I set up a manufacturing and a production system with this packaging and brand that allowed me to do that in the most minimal way possible. And I always thought about scalability in my mind, too, when building out unit economics. So from day one, I made sure that we sourced things that I could scale with, that I could iterate on pretty quickly, so that we could get to that product market fit faster.”20:23 - Bringing investors onboardGEM didn't have fancy pitch decks. Instead, Sara invited potential investors into her beta group so that they could see all of the feedback and interest firsthand.“It was about a month into that beta group that I realized the potential. And I actually invited investors to this group. So I actually used the group as my beta. As my product market fit potential. So that was really my prototype version, if you will. So I had the product for people to taste, it continued to evolve obviously from there the next six months. But I had the initial product. I had the initial community. And I had the initial feedback as well. I did a lot of surveys within this group, asking questions. We had different dialogue conversations happening. And so I just invited these investors. They could see transparently what people were saying. Good, bad, ugly. And that was my approach. I don't even know if I had a pitch deck in the early days. I mean, that was really it. It was about the product. It was about our mission and vision of building this future of nutrition. And that's really how we actually raised that initial capital.”25:15 - Competing in the superfood spaceToday, GEM doesn't just compete with vitamins. They also go toe-to-toe with superfoods, powders, and other players in the health space.“We're really indirectly competing with so much more than just traditional supplements in gummy or pill form. We do get a lot of switching behavior from consumers who don't want to eat a candy, who don't want to swallow pills and capsules, and who want to have a whole food solution that's more natural to get their vitamins. But also we were getting a lot of vitamin-skeptics, people who've never taken vitamins before because they don't believe in it, because it's scary. You don't really know what's inside of it. Now, the landscape has changed so much where we're this convenient all-in-one daily nutrition. And so even like powder companies now, there's all these superfood powders and things like that where people are trying to get all of their essential nutrients. Gem also helps satisfy that need. And so now, I think the landscape has evolved where when you actually look at the supplement space, it's so much more than just supplements. You're looking at functional food, you're looking at functional powders. You're looking at a lot more players in there. And we're an entirely different form factor, but we're kind of evolving that even more with that form factor, and really disrupting and displacing a lot of those players.”43:35 - Keeping a simple tech stackThere's no need to reinvent the wheel in DTC. The only unique tech that GEM uses is an SMS program that allows them to regularly check in with subscribers.“Our tech stack is super simple. We're built on Shopify and we use a subscription plugin within Shopify called Recharge. We use Klaviyo for our email system, and SMS as well. And we also co-built our own SMS for helping manage your subscription. So we text our customers three days before your monthly subscription, asking you how everything's going, if you want to swap flavors, if you want to pause or anything. And so we have a super communicative strategy there through SMS. And of course we have the data side as well. We use Looker. I know there's a lot of different data platforms out there. But what's amazing about the direct to consumer world obviously is that you can really get to market quickly with a pretty simple tech stack. And there's a lot of tools where you don't need to reinvent the wheel necessarily from the ground up.”46:13 - Optimizing health 30 days at a timeThe next step for GEM is to grow their community of users and enlighten more people on the value of using the product every single day.“Consistency is so important. And that's why we're a subscription model. It's about one bite a day. In order to optimize your health, you really do need to be consistent. And so that's why we offer a subscription. And we hope through the structured experience that we provide you that that becomes something of a habit. It's shipped to your door conveniently every month so you don't have to think about it or worry about it, in 30 bite packs. So it comes in 30-bite compostable bags. And then we offer you a big tin, an eco-friendly tin that you can refill and have on your counter. And then we also offer you a travel tin for on the go. And so we give you three different packaging systems in your starter kit, so that you can always have it with you wherever you need it in the house. And you can take it with you as well. So hoping to provide different levels of convenience.”Episode Contributors: Sara Cullen - CEO of GEMBlaine Bolus - COO of Omipanel

The Ace Couple
New "Hardballing" Gen Z Dating Trend

The Ace Couple

Play Episode Listen Later Jan 19, 2022 50:15


The latest dating trend to come out of Gen Z is called Hardballing AKA "Dating like a CEO". Some love it while others hate it, so we're here today to discuss our asexual perspective on the matter.

Decorating Tips and Tricks
Trend Alert Kitchens - How to Update Yours

Decorating Tips and Tricks

Play Episode Listen Later Jan 19, 2022 40:36


Things are heating up in the kitchen, and there are a lot of changes on the horizon. Let's talk trends today. It's all looking very cozy and colorful. Check out Anita's countertop cabinets HERE (https://cedarhillfarmhouse.com/spruce-up-your-kitchen-for-less/) Anita also has open shelves in her butler's pantry HERE (https://cedarhillfarmhouse.com/secret-formula-for-upscale-look-in/) See Athena Claderone's Brooklyn Kitchen HERE (https://www.architecturaldigest.com/story/how-this-stunning-brooklyn-townhouse-became-a-forever-family-home)and get her book HERE (https://amzn.to/3FoydRx). See Nate Berkus's enivable LA kitchen HERE (https://www.domino.com/content/nate-berkus-white-kitchen-tips/). House Beautiful HERE (https://shop.housebeautiful.com/house-beautiful-magazine-sem.html?&utm_source=google&utm_medium=cpc&utm_campaign=hbu-sem-googleshopping&utm_id=go_cmp-13828882499_adg-126229923322_ad-532450799719_pla-293946777986_dev-c_ext-_prd-HBU_SUB_mca-275417481_sig-Cj0KCQiAuP-OBhDqARIsAD4XHpd4-iUaGIEj4J3XYvdoYhM6KwCYgTklMQbIxNzzx4wzWHYSm3XZcJYaAsxqEALw_wcB&utm_source=google&gclid=Cj0KCQiAuP-OBhDqARIsAD4XHpd4-iUaGIEj4J3XYvdoYhM6KwCYgTklMQbIxNzzx4wzWHYSm3XZcJYaAsxqEALw_wcB). Less expensive colorful ranges HERE (https://www.bluestarcooking.com/inspiration/build-your-own/?byo_model=range&series=1&size=3&burners=0&backguard=0&base_color=0&knob_color=0&trim=0&doors=0&gclid=Cj0KCQiAoY-PBhCNARIsABcz770ZtejNE6xLrLsc0GAfuv9W5CE81N3Llc87upK55JXnR0L1UGzXhDEaAntBEALw_wcB). DTT defines bamboo turning. Our DTT challenge today is to photograph your living room. Let's go! Kelly's crush the 2022 Free 12 Week Workout from Heather Robertson. Get moving with Heather & Kelly HERE (https://heatherrobertson.com/). Anita's crush is GT Synergy kombucha, delicious and very healthy!!! Find them at your local grocery store.

Brick & Mortar Reborn
PODCAST 74: Talkdesk's Devon Mychal & Kustomer's Vikas Bhambri: Rethinking Employee Management & Experience Strategies in 2022

Brick & Mortar Reborn

Play Episode Listen Later Jan 19, 2022 44:50


Is the Great Resignation just a buzzword, or is it rea? Either way, employees are quitting their jobs and looking for new roles. And research shows that workers who are engaged in their work and workplace can actually be more likely to outperform competitors. It’s time to start rethinking employee management and come up with new strategies for improving the employee experience. Here to talk about this subject today is Vikas Bhambri from Kustomer and Devon Mychal from Talkdesk. In their conversation today, they’ll be exploring ways for companies to have a truly employee-centered workforce with top-down advocacy for employee wellbeing. Listen to the episode to hear them discuss why it’s more difficult to sustain engagement in the workforce, especially for deskless employees, how to address staff shortages and reductions, and what ripple effects a workforce experiences from high turnover. Topics Discussed in Today’s Episode: ✔ What Vikas does at Kustomer ✔ What Devon does at Talkdesk ✔ Why has it become more difficult to build and maintain an engaged workforce ✔ The perfect storm of legacy concepts, remote working, and bring-your-own-device ✔ Addressing staff shortages and reductions ✔ How to set up workers for success ✔The ripple effects of high turnover rates in a company ✔ Hits to morale due to turnover ✔ Training and updates due to new technology ✔ How recognition plays a role and how companies should manage it ✔ Trend changes that are going to have a future impact on workforce management Resources: Devon Mychal Vikas Bhambri Talkdesk Kustomer QUOTES: “The staffing shortage is real and companies are getting creative in terms of how they’re approaching these things.” –Devon Mychal “Even for very large legacy brands and companies, you’re seeing how a change in leadership can not only have an impact on the employee brand but ultimately the bottom line and the share price.” –Vikas Bhambri “Any individual leaving a company has a profound impact.” –Vikas Bhambri “Companies that aren’t investing in a strong customer experience brand and really making that a priority are having trouble attracting agents and keeping agents because they don’t want to be a part of something that doesn’t value the work that they do. –Devon Mychal “The recognition has to be meaningful, it

Der Shopify Podcast | Erfolgsgeschichten aus dem E-Commerce und der Welt der Startups
Die 3. Kaffeewelle | Recast | So brüht Handcraft Coffee den Filterkaffee-Kult neu auf

Der Shopify Podcast | Erfolgsgeschichten aus dem E-Commerce und der Welt der Startups

Play Episode Listen Later Jan 18, 2022 42:17


Weitere Informationen zu Handcraft Coffee und den Show Notes: https://www.shopify.de/blog/kaffeekult-handcraft-coffeeKernthemen der Folge:Ein alter Trend, der zum neuen Kult wirdSpezialitätenkaffee und neue QualitätenOnline-Marketing als größte HürdeDer Start mit einem Shopify-StoreFrench Press, Chemex, Cold Brew und andere TrendsWie sich die Kaffeeszene weiterentwickeln wirdJetzt erfolgreich deinen eigenen Onlineshop starten!

Murphy, Sam & Jodi
New home trend / Jodi's trick to get out of a slump / Sam's Music News

Murphy, Sam & Jodi

Play Episode Listen Later Jan 18, 2022 34:51


The new kind of ROOM in your house you can escape into.Jodi's new "trick" to get out of a slump. It's not free, but it is cheap.In Music News, Sam will get us up to speed on the Ronnie Spector biopic.

What the F*ck is Sea Moss? Debunking the Wild World of Wellness
Episode 63: Toxic Trend or Truth? The Lymphatic System

What the F*ck is Sea Moss? Debunking the Wild World of Wellness

Play Episode Listen Later Jan 18, 2022 51:26


In today's episode, Kate and Emma explain to you girlies what the f*ck is a lymphatic system? We get into the basic science around the lymphatic system, give you a history of the practice, then dive into the recent buzz in Western wellness culture around tools like the gua sha, lymphatic massage, jade rolling, etc. We discuss the cultural appropriation of this knowledge, speak on the self-care industrial complex, and debunk myths around the health claims as peddled by companies like GOOP and Sakara Life. We leave you listeners with our take on how to navigate the tension between trusting holistic practitioners vs. the Western medical establishment. Kate Glavan -- instagram.com/kateglavan/ Emma Roepke -- instagram.com/emma.roepke/ Sea Moss Girlies -- instagram.com/seamossgirlies/   Sea Moss Girlies App https://links.genevachat.com/invite/03fa1998-a28f-4cc1-8bae-95dec9ecf0e6 Use code SEAMOSSGIRLIES at checkout for 20% off Joolies.  https://joolies.com/discount/SEAMOSSGIRLIES Head to athleticgreens.com/SEAMOSS to get a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. Learn more about your ad choices. Visit podcastchoices.com/adchoices

DTC POD: A Podcast for eCommerce and DTC Brands
Jones Road: Bobbi Brown's new beauty brand and their secrets to rapid growth (with Cody Plofker, Director of Ecommerce)

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jan 17, 2022 34:01


4:36 - Embracing clean beautyA long-time advocate of health and clean ingredients, Bobbi Brown founded Jones Road Beauty. The challenge was to make clean versions of all the best products.“Bobbi parted ways with her company that she founded and had a non-compete. And most people would be retiring at that age, but she just didn't feel done. And she felt like she had so much that she wanted to teach and so much that she wanted to continue to do. And part of it is throughout her journey she has gotten super into health and became a certified health coach. You know, clean beauty wasn't really a thing back then, but obviously now it's much more common and people care so more about what they're putting on their faces and also what they're putting in their bodies. So I think there was just a little bit of a challenge in there, and  obviously makeup and the trends are changing, but also what ingredients people care about is changing. So usually people didn't think that clean products were that good. And there was kind of a challenge of how can we make the best beauty products in the world, of all products, and let's just also make them clean.”8:50 - A soft launch that hit hardCody and the Jones Road team did zero pre-launch announcements, and the launch still surpassed all expectations.“I think because we knew that there would be some initial demand we had to invest for that and kind of prepare for that and start building the team. Versus if you're going to start things from scratch, you have to obviously do it super bootstrapped and do it super lean and maybe start fulfilling orders by yourself. But we knew that that wasn't going to be sustainable. So we had to invest ahead of time for that. And I think we knew that on day one we hit something pretty special and pretty serious. We didn't really do any pre-launch because Bobbi's non-compete was up and she didn't want to wait at all. So she wanted to launch it on that first day that she could, which means we couldn't announce it ahead of time…So we really didn't do any teasing of, and we didn't have time to kind of build a list or anything like that. But we had some press hit that day. And once people started talking about it, I think we knew it that first month and that first day just surpassed expectations. And that's when we knew we really had something.”13:21 - Making investments in ad spendCody says that steady ad spend and good growth KPIs should result in increases in traffic and brand awareness.“I think you have to just trust it a little bit. Look at audience growth, look at like, yes, they are vanity metrics in terms of looking at your reach and your followers. But I do think that is an important thing to look at. And having growth KPIs that you're growing 5% or 10% a month, I think is super important. And obviously I don't think you can look day to day and like, ‘oh, we spent this much, this was our return on ad spend.' But I think if you invest in it over a quarter, you obviously should see your overall traffic pick up. You should see your organic search, your direct, and your branded search pick up as well if you're getting some more brand awareness out there. And you should see your overall revenue quarter over quarter go up.”14:28 - Doubling down on social mediaThe next step for Jones Road is to focus on building community through social storytelling, such as putting resources into TikTok.“Obviously influencers and UGC are huge. Especially in beauty, on Instagram, just being able to share what our products look like on different people and obviously doing some storytelling around brand pillars as it relates to building a community. I think that's something we can do a way better job of is building a community on social, on Instagram. That's kind of our main focus and I think something that we can do a way better job of. And then we're really not doing much and a good enough job on TikTok. So that's going to be a huge focus. And that's something I know you asked, like, how do you calculate your return on investment of organic? I mean, we're going to find out. Because we're going to invest quite a bit of resources into TikTok, because I really think that's where the attention is. And we'll see how that plays out.”15:37 - Building the marketing teamThere are many new roles that will be up for grabs soon at Jones Road, most notably a growth associate who can work with creators on fresh user-generated content.“We've got one senior to manager level of marketing operations. We are about to hire a director of influencer marketing, that's something we're hiring for right now. We just hired an associate manager of retention marketing. So email and SMS. We have a social associate, and then a marketing coordinator. So that's kind of what our marketing team looks like right now. But again, we're looking to grow upon that quite a bit. We're looking to hire another person on the media buying side, maybe somebody else to help with our ad creative. So somebody like a growth marketing associate, where they work with content creators, work with these platforms, write briefs, communicate with creators to get UGC, and then work with an editor to kind of turn that around.”22:36 - Finding content creatorsA critical part of Jones Road Beauty's growth has relied on getting products into the hands of influencers. The key is getting them to then create content that will help grow the brand.“We haven't done a lot of like pay-to-post. We've done a lot of seeding, so I think that's something that's been super successful. I think the more we do of that, the better. It's just getting our products out there, it's kind of a little bit more of a brand awareness play. And then we've used a lot of influencers for paid social stuff. Just using it. Getting content is really the name of the game. It's how much content can you get? And it's very expensive and time-consuming to do it all in-house. I was talking to somebody the other day who is a consultant for this. But you know, UGC is not like an add-on thing anymore. It really has to be an essential part of your marketing. On Instagram, on TikTok, it's super important. And you have to have a budget for it. You have to dedicate, even if you're a really small brand, you have to figure out what your budget is. You have to figure out how you're going to find content creators.”29:07 - Growing a personal audienceIn addition to growing the audience for Jones Road, Cody is buy networking and growing his own personal audience so that he can more effectively hire.“My main motivation right now is I'm trying to build our team. So if I can get on podcasts from it, if I can maybe speak at some events, just build an audience there, hopefully whenever we need to recruit somebody I have a network, I have an audience. I really think it's just the biggest leverage that you can have, that almost everybody should be building an audience, even if it's not a big one, so people know who you are. Because if you're looking for a job, like I would much rather hire somebody that I'm familiar with, that I've engaged with, and kind of know a little bit more about them. If we were raising money, I'd much rather raise money from somebody who's in my network and my audience. So there's just nothing bad that can really come from it.”33:34 - Sticking with DTC over retailCody says that for now, retail isn't a focus. He would much rather continue to fully own the revenue, customer data, and customer experience.“We have one of our own stores, but we're not in any retail. We're doing a pop-up right now in Creedo, but I don't think that that'll be long-term. And we're trying to hold off on that. At least I am trying to hold off on that for as long as possible, just so that we can own all of our distribution and all of our data. Part of the value of being direct to consumer is obviously you get to keep your margin, but more importantly, you get to keep your relationship to your customers. When you're in retail, you have to launch products for retailers. You have to make specific SKUs for them. Sometimes you don't get to make what you really think is going to be best for the customer. So that's why we're choosing not to be in it for now.”36:12 - Building a media companyThe key to DTC growth for Jones Road lies in growing organic traffic. They plan to achieve that by essentially building a media company that will invest in content and support the product company.“We want to double our growth. We want to do so essentially keeping our ad spend 15% or less of our total revenue. So to do that, we've got to figure out organic distribution. Most people go into retail for distribution, but you lose margin, you lose equity. You no longer own the customer data. We want to keep all of that. So essentially what I think most people do, they either go to retail for distribution, or they go to venture capital for distribution; stay direct to consumer but then it's all just spent on ads. We want to do it profitably. Keep all of our data, keep all of our equity, not dilute at all. And to do that, we've got to learn how to grow our organic traffic. So what we're going to do is we're going to build a media company. We're going to build a media business. So we're going to invest in building a team and invest in content. I don't exactly know yet what the form is going to look like for that content, where it's going to. How are we going to distribute it, that's kind of all in the works right now. But that's really going to be our overall goal is building a publication company, building a content-first company, that lives alongside our product company.”Episode Contributors: Blaine Bolus - COO OmnipanelCody Plofker - Director of Ecommerce of Jones Road

WDR 2 Rezepte
Dubu mit Austernpilzen

WDR 2 Rezepte

Play Episode Listen Later Jan 17, 2022 3:48


Der vegane Januar liegt im Trend und auch Helmut Gote macht mit. Er serviert einen veganen Eintopf, koreanisch inspiriert.

adsventure.de - Facebook & Social Media Advertising Podcast
Was war, was kommt? Ein letzter Rückblick auf das Jahr 2021 und ein Ausblick auf 2022 (iOS Serie Teil 15/15) - #55

adsventure.de - Facebook & Social Media Advertising Podcast

Play Episode Listen Later Jan 17, 2022 32:26


Ein wildes Jahr ist vorbei und spannendes neues steht bevor. In Folge #55 und dem letzten Teil unserer iOS Serie sprechen wir gemeinsam mit Sebastian darüber, was 2021 in der Performance-Advertising-Welt passiert ist, welche Herausforderungen entstanden sind und welche Entwicklungen 2022 mit sich bringt. Wir sprechen über den Full Funnel, Creatives und den Trend zu TikTokish-Content. Natürlich schauen wir ausblickend auch noch einmal durch die Zukunftsbrille ins Metaverse. Es wird spannend in der Zukunft!

Travel Goals Podcast
Sacred places, pilgrimages and how spiritual tourism became a new travel trend

Travel Goals Podcast

Play Episode Listen Later Jan 17, 2022 26:02


On this episode, we're talking about sacred spaces, spiritual pilgrimages, how faith tourism became a new travel trend. In the UK, many churches and sacred sites are looking to enhance the visitor experience and increase revenue through tours, activities and even overnight church camping known as ‘champing'. But how do churches and pilgrimage sites balance contemporary travel and tourism growth whilst maintaining the key messages of faith and heritage? Today's travellers are also looking for more purposeful trips and authentic experiences, whether abroad or at home, so who better to capitalise on this than churches, chapels and sacred sites? We talk to several experts to find out how churches, sacred sites and the organisations that support them, are developing these special places in a purposeful and sustainable manner, in order to preserve them for generations of pilgrims to come. Thanks so much The National Churches Trust and Explore Churches for supporting this episode of the Travel Goals podcast. Don't forget to also check out our show sponsor - RoomSteals and use the coupon code travelgoals to save 20% on a RoomSteals subscription.  For more information, head to travelgoalspodcast.com  *** Hi, I'm your podcast host, Pip Jones, [also known as Portia Jones] and I'm a freelance travel journalist, podcaster and newsletter writer. I've travelled extensively around the world and I'm available for hire for writing and podcasting. You can see my online travel journalism portfolio here.  Are you a destination or travel brand that wants to sponsor the Travel Goals Podcast? Email me to discuss sponsorship and advertising opportunities on Travel Goals.  Make sure to connect with me online as well, I'm @travelgoalspod and @pip_says on Twitter and @pipsays and @travelgoalspodcast on Instagram. If you love the show and would like to support Travel Goals, I'm a huge fan of vanilla lattes, you can buy me a coffee online so that I can stay well caffeinated for the show.  Enjoy the podcast! 

Business Lunch
ESG, DEI, and 8 Other Business Trends for 2022 (Part 1)

Business Lunch

Play Episode Listen Later Jan 17, 2022 20:01


There are a number of trend-based marketing strategies you can implement to achieve profit breakthroughs in 2022.   In today's episode, host Roland Frasier gives us the inside scoop on a lot of cool things going on right now in the business world. He walks us through the first five today and will share the rest in an upcoming episode.    Listen in if you want to stay on top of both what's happening now and what's coming down the pike.   Trend #1: ESG   This is one you hear a lot about in the investment banking world. ESG stands for Environmental, Social, and Governance. There's a tremendous focus right now on sustainability and corporate responsibility to keep the environment healthy (E), doing social good (S), and building in protections against the companies doing bad things (G).   There are a lot of funds right now set up to do ESG investing. The more focused we are on being sustainable, environmentally-conscious, and socially responsible, the more we'll get business from these bigger companies focused on it. Consumers are demanding this too, so you're winning on both sides.   Ask yourself: what could I do in my business, or what business could I acquire to become more sustainable? Things like rethinking your supply chain, reducing your carbon footprint, and giving back environmentally. From a social perspective, what can I do to contribute? Give back to your local community or the world at large, or specific organizations like Black Lives Matter.   Trend #2: DEI    Yes, there are a lot of acronyms to keep track of. DEI stands for Diversity, Equity, and Inclusion.  From a diversity (D) standpoint, when it comes to the people working with us—at all levels of the business—we should be diverse both racially and socio-economically.    How can we get people of different genders, however they might identify, to get involved in the company so we can get different perspectives? How can we be friendly to the LGBTQ+ community? Not just people we're selling to, but people in management, in executive positions, on the board. Studies have shown that diverse companies are more profitable, come up with more ideas, and are more innovative.   The equity (E) part is how do we give people ownership and have stakeholders that are diverse? Stakeholders who will profit and be uplifted by their involvement and the things they contribute to the company.   Inclusion (I) is very broad. How are we going to be aware of all these different interests out there, and how can we serve them? What opportunities do we have in the company to bring these diverse viewpoints in and how can we facilitate this? There's a lot of money flowing to companies that are DEI-aware. This is a huge trend and theme in 2022, and will probably go for the rest of this decade.    Trend #3: The Great Resignation   There's a whole flow of people, mostly young people, leaving their jobs saying, “I'm not happy with where I am. I'm not happy with the progress I'm making, with the prospects I have of getting to do something profitable and fulfilling and socially responsible.” People want to contribute to the world, feel good, and take care of themselves.   The Great Resignation is creating real problems for businesses. The opportunity here to think about is: how do we serve all the people who are leaving the workforce and starting businesses for the first time? People want to be entrepreneurs and go into business for themselves.    Starting a business is really hard, so you're going to see people wanting to reenter the workforce, but in better jobs. We'll need career counselors, headhunters, people to help those who failed in businesses and have challenges, business coaches, career training, etc. Anything that will serve the significant portion of people who are working remotely.   Trend #4: Reallocating the Supply Chain   For the past two years, there's been a big challenge in getting goods. We're seeing huge inflation rates. A lot of it has to do with a catch-up period after production was reduced or completely stopped when the pandemic hit.   There are 96 cargo ships in the LA/Long Beach port right now backed up. This will be worked out, but will probably take a couple years. Big opportunity: how can I reallocate the supply chain?    A lot of companies that were acquiring supplies from overseas don't want to get blindsided again and will move some/all of their manufacturing to North America (Mexico or the U.S.). If you can look and find markets where labor and location is inexpensive, this will be profitable.   Trend #5: AI   A lot of humans are being replaced with AI (Artificial Intelligence) right now and this is only the beginning. There's a huge need for companies with the ability to integrate AI with humans. We have AI agencies where AI is writing campaign ads and copy, and it's coming out better than what the humans were writing. The AI is winning. We're hitting the point where computer intelligence is exceeding human beings.   Where's the profit here? Get involved in AI verticalizations. Be part of the companies that are providing AI solutions, AI integrations, helping companies integrate AI, training people to service and work the AI as an AI technician, displacement training to help the people being displaced by AI.    These are five of the biggest trends Roland believes will provide some very profitable opportunities in 2022 and beyond. Stay tuned for Part 2!   OUR PARTNERS: 7 Steps to Scalable workbook Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland's book, Zero Down, FREE Join Roland's next EPIC Challenge  

School for Startups Radio
January 14, 2022 Sold Same Biz 3 Times Steve Marks, Conquer Fear Tareq Azim and Accenture Trend R

School for Startups Radio

Play Episode Listen Later Jan 17, 2022


January 14, 2022 Sold Same Biz 3 Times Steve Marks, Conquer Fear Tareq Azim and Accenture Trend Report Martha Cotton

Train Happy Podcast
80: Diet Trend Myth Busting with Anna Sweeney RD

Train Happy Podcast

Play Episode Listen Later Jan 17, 2022 78:58


This week I am joined by Dietitian Anna Sweeney to myth bust the big Diet trends this January! We also talk about why diets are set up to fail and why Anna doesn't recommend dieting. ⁣ ⁣ Follow & Support Anna: ⁣ @dietitiananna ⁣ https://www.wholeliferd.com/⁣ ⁣ ⁣ Get The Train Happy Journal: ⁣ UK

ZEIT-Stiftung - Alle Podcasts
Die Ärzte empfehlen den „3-Tage-Bart“: Was hat der uns heute noch zu sagen?

ZEIT-Stiftung - Alle Podcasts

Play Episode Listen Later Jan 17, 2022 30:20


In ihrem Song »3-Tage-Bart« machen sich die Ärzte über jene Bartstoppeln am männlichen Kinn lustig, die als besonders cool gelten. In den letzten Jahren hatte dieser ohnehin an Charisma verloren, weil Vollbärte wieder im Trend liegen. Doch nun tragen zwei prominente Regierungsmitglieder 3-Tage-Bart, Robert Habeck und Christian Lindner. Was bedeutet das für die Politik? Und für das Männerbild? Und ist das nicht sowieso eine alberne Frage? Diesen Themen geht der Podcast nach. Gast: Shan Rahimkhan (eigentlich Khashayar Rahimkhan; geb. 1972 in Teheran) ist ein iranisch-deutscher Friseur und Unternehmer. Mit 13 Jahren zog er mit seiner Familie nach Wien und absolvierte dort eine Ausbildung zum Friseur und Perückenmacher. 1995 zog Shan Rahimkhan nach Berlin, wo er zunächst bei Promi-Friseur Udo Walz tätig war. 2005 eröffnete er am Gendarmenmarkt in Berlin einen 800 Quadratmeter großen Konzept-Store mit Coiffeurbereich, Café/Bistro und Boutique, 2012 eine zweite Filiale am Kurfürstendamm. Zu den Kunden von Shan Rahimkhan gehören Hollywood-Stars wie Leonardo DiCaprio, Jodie Foster und Nicole Kidman aber auch der ehemalige Fußball-Bundestrainer Joachim Löw und Politiker wie Tony Blair. Host: Ralf Schlüter, geb. 1968, lebt als Kulturjournalist in Berlin. Seine Jugend verbrachte er zu etwa gleichen Teilen in Plattenläden, Buchhandlungen und Museen, immer schon mit Hang zur Querverbindung: eine Zeile von Bob Dylan brachte ihn auf den Dichter Ezra Pound, ein Patti-Smith-Plattencover auf die zeitgenössische amerikanische Fotografie. Während seines Literaturstudiums im Berlin der 90er schrieb er für den deutschen Rolling Stone und die Berliner Zeitung nicht nur über Musik. Von 2006 bis 2020 war er Stellvertretender Chefredakteur des Kunstmagazins Art. Seit 2013 moderierte er die Sendung Art Mixtape beim Webradio ByteFM. Seit dem 16. Juni 2021 läuft sein Podcast »Ulysses lesen«, der sich mit dem berühmten Roman von James Joyce beschäftigt. Im Podcast Zeitgeister erkundet Schlüter, von der Musik ausgehend, den Kosmos der Gegenwartskultur noch einmal neu: auf der Suche nach übersehenen Details und unerzählten Geschichten. Shownotes: Max Kuttner, »Benjamin ich hab nichts anzuziehen«: https://www.youtube.com/watch?v=29vqSKHys1Q Don Johnson in »Miami Vice«: https://www.youtube.com/watch?v=-aMCzRj3Syg Listen lustiger Friseurnamen: https://www.buzzfeed.de/buzz/31-haarstraeubende-friseurnamen-90135386.html https://www.bedeutungonline.de/lustige-und-kreative-friseurnamen-friseur-wortspiele/ Literatur: Thomas S. Gowing: Die Philosophie der Bärte. Gerstenberg Verlag 2018. Mehr über den Podcast gibt‘s auch zu hören bei ByteFM: https://www.byte.fm/sendungen/bytefm-magazin/ Weitere Podcasts der ZEIT-Stiftung: https://www.zeit-stiftung.de/mediathek/videoundpodcast/podcast/

radioReportage
Die Probleme der heimischen Möbelindustrie

radioReportage

Play Episode Listen Later Jan 16, 2022 20:45


Regionale Produkte liegen im Trend. Viele denken dabei wahrscheinlich vor allem an Lebensmittel. Doch es gibt auch Möbel "Made in Bavaria" - vom Holz bis zum fertigen Sessel stammt bei manchen Herstellern alles aus Bayern. Die Corona-Pandemie brachte manchen Möbelherstellern voller Auftragsbücher. Trotzdem haben sie auch mit Herausforderungen zu kämpfen - mit welchen, das hat sich unsere Autorin Leonie Thim in Oberfranken angesehen.

INSPIRE
20. Yoga als Christ? Ein Gespräch mit der Theologin und Yoga-Lehrerin Kathi Mutzbauer

INSPIRE

Play Episode Listen Later Jan 16, 2022 29:58


Nicht erst seit der Pandemie ist Yoga voll im Trend. Doch kommt Yoga nicht aus dem Hinduismus und können wir als Christen guten Gewissens Yoga machen? Ein Gespräch mit Kathi Mutzbauer, sie ist ausgebildete Yoga-Lehrerin, Theologin, Vikarin und Mutter - und betreibt den YouTube Kanal „yoga himmelwärts“. Wir sprechen über den Unterschied zwischen christlichem und traditionellem Yoga, über Indien, Stress und Atmung, wie sie Gott begegnet, über Taufkurse, Namaste und warum sie Yoga anders erlebt, seit sie gläubig ist.

Das Filmmagazin
Das Corona-Kinojahr 2021 und der größte Superheld der Gegenwart

Das Filmmagazin

Play Episode Listen Later Jan 16, 2022 43:36


In fast allen Ländern der Welt konnten die Kinos nur zeitweise geöffnet bleiben. Einige Lichtspielhäuser mussten ihre Pforten für immer schließen. Selbst wenn man ins Kino gehen durfte, so war die Palette an Filmen doch deutlich kleiner als in vorangegangen Jahren. Und das, obwohl einige Blockbuster, wie Keine Zeit zu Sterben oder Fast and Furious 9, die eigentlich für 2020 geplant waren, mit etwas Verspätung endlich eintrafen. Kinostart zu veröffentlichen. Inwieweit dadurch potentielle Einnahmen an der Kinokasse verloren gingen, wurde besonders intensiv diskutiert. Das zeigt auch der Fall von Scarlett Johansson. enn diejenigen, die gleich den Tod des Kinos vorausgesagt hatten, dürften ihre Wette verloren haben. 2021 gab es einige Filme, die bewiesen, dass die heimische Couch nicht immer der präferierte Ort ist, um einen neuen Film zu begutachten. Besonders ein Streifen brach alle Rekorde und dürfte demnächst ins Pantheon der 10 erfolgreichsten Filme aller Zeiten eintreten. Damit wäre dann auch geklärt, welcher Superheld aktuell der beliebteste ist. allem Disney, sicher sein, dass schwarze Zahlen geschrieben wurden. Wir sprechen darüber, was dieser anhaltende Trend über die Zukunft des Mediums aussagen könnte und wieso dagegen Til Schweiger sein Gespür für Erfolg verloren zu haben scheint. Für Feedback und Anregungen, kommentiert gern auf unserer Seite, schreibt uns eine Mail oder twittert und an: @das_filmmagazin.

Benzingespräche by Van de Schnee Autosport
Episode 129: Rattenscharf

Benzingespräche by Van de Schnee Autosport

Play Episode Listen Later Jan 16, 2022 60:08


ROST! Für die einen ein leidiges Thema für andere eine Kunst. Ratten-Fahrzeuge sieht man immer mal wieder auf Treffen und lange habe ich gerätselt: ,,Ist das Kunst oder kann das weg?" Unser heutiger Gast Andy bringt etwas Licht ins Dunkel und erklärt uns woher der Trend ,,Ratte" seine Wurzeln hat, was eine Ratte wirklich ausmacht und wie perferkt unperfektes sein kann. Also legt die Drahtbürste zur Seite und lasst euch von der Kunst des Edelrosts faszinieren.

Studio 9 - Deutschlandfunk Kultur
Mineraloge zu Heilsteinen - Keine Kraft, aber große Faszination

Studio 9 - Deutschlandfunk Kultur

Play Episode Listen Later Jan 14, 2022 5:43


Heilsteine sind im Trend. Influencerinnen preisen ihr vermeintlichen Kräfte an. Doch diese ließen sich naturwissenschaftlich nicht nachweisen, sagt der Geowissenschaftler Gerhard Franz. Vielmehr gebe es seit Jahrtausenden eine Faszination für Edelsteine.Gerhard Franz im Gespräch mit Nicole Dittmerwww.deutschlandfunkkultur.de, Studio 9Direkter Link zur Audiodatei

Radio Bielefeld Arminia-Podcast
19. Spieltag: DSC Arminia Bielefeld - Spvgg. Greuther Fürth

Radio Bielefeld Arminia-Podcast

Play Episode Listen Later Jan 14, 2022 9:56


Das Topspiel dieses 19. Bundesliga-Spieltags findet auf der Bielefelder Alm statt... Moment, nee, Tabelle falschrum gehalten. Verzeihung. Spannend wird es trotzdem allemal, wenn der DSC Arminia die Spvgg. Greuther Fürth in die SchücoArena einlädt. Das ist das Duell Tabellenvorletzter gegen noch einen Platz schlechter. Bei den Arminen hat der Trend zuletzt nach oben gezeigt, mit sieben Punkten aus drei Spielen. Prietl ist zu dem Kellerduell am Sonntagabend zurück, Castro nähert sich der Startelf und ein türkischer Juwel wird grad in Bielefeld geschliffen, so dass Ende des Monats vielleicht ein Joker-Einsatz winken könnte. Im Radio Bielefeld Arminia-Podcast bei Tim Linnenbrügger beglückwünschen wir 750 Fans, sobald das Los sie getroffen hat, Frank Kramer bittet zum heißen Tanz und Samir Arabi hat das Transferfenster quasi auf Kipp.

Have A Sip
#66 Binz: Tạo trend chỉ để tán, tỉnh một người

Have A Sip

Play Episode Listen Later Jan 14, 2022 79:43


Binz là một trong những rapper tên tuổi hàng đầu hiện nay, sở hữu những bài hit đình đám: Sao cũng được, Gene, So Far, OK, Krazy hay Bigcityboi,... Anh cũng được biết đến với vai trò là huấn luyện viên trong chương trình tìm kiếm tài năng Rap Việt. Những nỗ lực của Binz được đánh dấu qua các giải thưởng lớn về Âm nhạc trong và ngoài nước, nổi bật là chiến thắng hạng mục Nghệ sĩ xuất sắc của Mnet Asian Music Awards (MAMA).Một cuộc trò chuyện vỏn vẹn hơn 1 tiếng chẳng là gì so với hành trình âm nhạc dài hơi hơn 10 năm. Nhưng chắc chắn sẽ giúp chúng ta sẽ cảm nhận rõ hơn về anh khi không vây quanh bởi ánh đèn sân khấu, hiểu rõ hơn về hành trình đi tìm tính riêng bản trong âm nhạc và cả những chia sẻ của anh về chuyện yêu.Cùng lắng nghe cuộc trò chuyện giữa host Thùy Minh và Binz Da Poet hoặc theo dõi bản video đầy đủ tại đây.  Cảm ơn nhãn hàng The Glenlivet đã đồng hành cùng Have A Sip. Hãy cùng The Glenlivet phá vỡ những giới hạn truyền thống để DÁM RIÊNG BẢN và ghi dấu ấn cá nhân theo cách của bạn.

Regionaljournal Zürich Schaffhausen
Auf den Friedhöfen gibt es viel mehr Platz

Regionaljournal Zürich Schaffhausen

Play Episode Listen Later Jan 14, 2022 5:36


In den letzten Jahren hat sich die Zahl der klassischen Gräber auf den grossen Friedhöfen in Zürich und Winterthur halbiert. Der Grund: Kremation und Gemeinschaftsgräber sind im Trend. Weitere Themen: * Verwaltungsgericht rüffelt Gefängnis Pöschwies wegen Einzelhaft * Stadtzürcher Skilager dürfen trotz Corona stattfinden * Ehemaliger Kantonspolizei-Mitarbeiter wegen Nötigung verurteilt

Penny Lane Podcast
The Trend Is Your Friend with Young Sosa

Penny Lane Podcast

Play Episode Listen Later Jan 13, 2022 55:48


Young Sosa Joins us to discuss his trading journey and how he found a path to success..Watch this episode on YouTube.Sponsored by Pennies: Going In Raw.Sponsored by Last Bottle Wines, Use code PENNY for 10% off your order, good for a one time use, valid until March 11, 2022.Try WhaleStream  free for 1 week and use code pennylane.Penny Lane MERCH!.To support the Penny Lane Pod, please use our affiliate links!.Benzinga! Click this link to check out our favorite trading tool!!! + 2 Weeks free!Use code PLPOD for 25% off a subscription!TrendSpiderUse code PLP25 for 25% off a monthly or yearly planTraderSyncUse code pennylane to get 15% off our monthly subscriptions, and 55% off our annual subscriptions.WebullFind us on Twitter@Pennylanepod@Penny_Lane_BBMFollow Blayne on Instagram:@blayne_art

DTC POD: A Podcast for eCommerce and DTC Brands
From DTC CPG to retail (with Jarod Steffes, CEO of Muddy Bites)

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jan 12, 2022 39:16


Key Takeaways3:35 - Starting with KickstarterJarod and his partners knew they could have gone through the formal fundraising process, but wanted to get market validation first.“Having some startup cash to kind of get going, especially when you're talking about a CPG brand, it definitely helps a lot for a lot of levers. For us, sure, we could've gone out and raised money. But you know, that's like a 3-6, maybe 9-month process to go get a full round of fundraising. And we just don't want to do that. We just want to make sure the idea was worth it to other people. And so for us, Tyler, my co-founder, he started in his mom's kitchen just making samples, making things, making sure that it was a good product and so on and so forth. And for us Kickstarter was this channel where we could put up a campaign. And for those that don't know, Kickstarter, if you don't hit your goal within the 30, 60 whatever day campaign you want to do, you just don't get the money. So for us, it was like, okay, let's put it on Kickstarter. If it does really good, great. We'll get the money. And if it doesn't okay, then we'll go back to the drawing board.”9:49 - A viral launchAll of Muddy Bite's original sales were completely organic, and they sold out of product before it was even produced. This meant manufacturing was the biggest blocker.“We launched on Shopify and really from day one, I think day one we launched, we did like 25k in sales. And that was really just kind of all organic. And really from there for the next four to six months, it was like every single bag was sold before it was ever produced. We never really did Facebook ads, because it just organically every bag was sold before it's produced. And so it really was kind of this process of manufacturing. How do we increase the manufacturing? How do we speed up the manufacturing? And so it was really kind of a different kind of journey so to say, because most brands it's like, how do I go out and market this better? How do I get more customers? And it really for us, it was kind of flipped.”10:58 - Keeping customer transparencyIn the midst of constantly selling out of product, Jarod and his team made sure to keep customers in the loop so they knew what was happening.“There were some points where we maybe had 2,000 orders in the hole. And for us to catch up on those that take maybe two to three weeks. And so number one, we had full transparency with customers. The message was, Hey, we got all these orders. We can't keep up. You guys are amazing. We just need some time, please be patient. And we were really transparent with that for two to three years as we kind of got into better manufacturing for our process. And really because of that, we built a really strong foundation for customers that have followed us from day one.”11:33 - Making a small facility workMuddy Bites upgraded to a new facility…but it was still too small. They made it work as long as possible by creating night shifts and staffing with local college students.“Going from like 400 to 2,000 (square feet in facility space) was a fairly smooth process, because it was kind of that transition from Kickstarter to Shopify. But after we kind of gotten our 2,000 square foot facility and really kind of got going, we had boxes up to the ceiling and we had 30 plus employees in there. And it was jam-packed within a small facility to where after six months, whatever it was like, we needed a bigger space, but we were locked in this longer contract. And managing cash flow was super tight. So we just created a day shift and a night shift. And this was in Ames, Iowa. So we found college student. it was really easy for us to find college students that are willing to come in and work for that. So it was really kind of good for us just being in Ames because of that, finding know easy workers, so to say. But we quickly outgrew that space.”15:28 - Launching retail in the midwestIt turns out that midwest retail chains have great volume. Starting there quickly opened more doors in other regions.“Being here in Iowa, we've got Midwest chains like Hy-Vee, Fairway Foods, just to name a couple. And so that's where our starting points were for retail were, in a word, pretty nice. Because Hy-Vee, I think they have about 110 locations, like decent volume for a Midwest chain. And really once you start kind of expanding into retail to where you get maybe 500 to 1,000 doors, it's almost like a chain reaction. Because different category buyers go to different stores just to see the market and stuff like that. And so it just kind of opens up more doors. And so really from the Midwest, we expanded east, west, south, north. And it just made it a lot easier to expand.”16:34 - Using DTC to strategize with retailThe Muddy Bites online sales demographics helped the team know where retail product should be sent. This had a beneficial snowball effect on both the DTC and retail side.“Anybody in the US can order from us and we could ship. But after a while we really saw more demographics out in California and New York and Texas. Really, those are kind of the top three. And so what's nice is as we really kind of expanded to retail—we really, really expanded retail here in October, and really here in Q1 and Q2 of 2022—it's like we know where the customers are. So if we can get it in retail stores near them, it makes them go to the stores and buy it, versus paying online and paying for shipping. But also, if they can go to store, it helps us move more volume within stores. And obviously if you can move more volume, you get more doors. You get more sales, it's just kind of a win-win.”23:07 - The DTC-Retail mixUntil now, DTC and Amazon have accounted for almost all Muddy Bites sales. Jarod expects that to flip going forward.“As we finished up in 2021, our mix was like 97% DTC and Amazon, and then like 3% retail. This year it's going to be probably 75% retail, 25% DTC and Amazon. And that's without us decreasing the budgets for DTC or anything like that. It's just we're ramping up retail really, really hard. So, over one to three years or whatever, retail is kind of our end game, and we want to be everywhere that we can. And obviously that's going to mix up with the DTC side. If we could be in every single store across the country between Walmart and Target, 7-11, I would say DTC might slow down quite a bit, just because if you can go to your store and buy it for cheaper than online, then sure. But either way, it's like we get sales. Because then the stores reorder, the distributors reorder. But for us, it's really just getting in more doors and creating brand awareness.”24:27 - Growing the teamJarod and his co-founder used to wear every single hat, including running social media. Now, they've leaned into delegating to others and following there lead when it comes to innovative content, like memes.“In the early days of Muddy Bites, it was me running our socials, Tyler helping out with socials. I mean, we were wearing a million hats. We eventually got to the point where one, we can't do that. It's not sustainable. Burnout's real. And so we started just hiring key roles. Like we brought on Emma and Jessica under our social team and now they run everything. We don't tell them to do XYZ. We kind of give them full control and they've done an amazing job. And that's been a learning curve for us to hand that off. But really from there, one kind of key strategy that works really well for us as memes. If you were to tell me a year ago to post a meme, I'd think you were crazy. And our social team was like, let's just try it. And so we did. And now if you go look at our Instagram, every one of our meme posts probably gets anywhere from 500-2,000 likes. And every other post gets anywhere from like 100-400 likes. So we get a big engagement when we do memes, and we're kind of learning that like meme culture.”31:49 - Seeking funding to improve productionJarod knew it was time to pursue funding so that they could match production with demand, and grow the company into a business that can someday be acquired.“The biggest problem with our bootstrapping was that production's always gonna be kind of a holdup. It's going to kind of tie us down, so to say. We got to the point where we're like, okay. Let's get some money into the business. Let's improve our production a little bit deeper to where it's not really a production issue. It turns more into a sales and marketing issue. And so we raised some money. We did that. And really the other piece of that with raising more money was that way we can increase that production capacity, but also then expand into retail. Really for us, if we could be everywhere, that's our end game. Get acquired someday. That's kind of our goal versus just a DTC company.”39:28 - Standing out from the snack crowdDTC snack companies are all the rage, but most of them aim to be healthy. Embracing the fact that Muddy Bites is a dessert has actually served the company well.“The biggest thing with DTC right now is there's companies popping up left and right between organic, vegan, super healthy type stuff between snacks. And what's kinda nice about us, and especially when we pitch to investors or anything like that, or even retailers, it's we're not like a better for you product. We're sweet, we're not healthy. We're not trying to pitch it like we're better for you. So it actually makes retailers happy. Because we're seeing that in retail space and also DTC is like, everything's better for you, and we're not. And so that makes us a little bit different there. The other piece that's an advantage for us is we're basically creating a new category of snacks. We're not another cookie bar, we're not another Oreo. That's a big question we get from retailers is what category do you guys put us in? Are we in the crackers? Are we in the cookies? Are we in the chocolates? And so for us, it's like we're almost creating a category. So that allows us to be different.”Full video interview:  https://youtu.be/gWfyIpe_QyIJarod Steffes - CEO of Muddy BitesRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of Omnipanel 

FUTURE CANDY - Der Podcast
Die 5 wichtigsten Tech-Trends 2022

FUTURE CANDY - Der Podcast

Play Episode Listen Later Jan 12, 2022 34:22


Die großen Tech-Trend für 2022In der neuen Podcastfolge #75 stellt Euch Nick die 5 wichtigsten Tech-Trends für das Jahr 2022 vor. Diese finden in den Megatrends der 20er und 30er Jahren (Nachhaltigkeit und Digitalisierung) statt. Klar, es gibt Dauerbrenner-Themen wie Künstliche Intelligenz, Cloud-Speicher, 5G und Automatisierung – aber in dieser Folge spricht Nick über die Trends, die neu und relevant für das aktuelle Jahr sind. Der erste Trend über den Nick spricht ist das Metaverse. Seit der Umbenennung von Facebook zu Meta ist das Metaverse ein geflügeltes Wort. Viele Tech-Unternehmen entwickeln ihre eigene Strategie zum Metaverse. Was das Metaverse genau ist, ist eben nicht definiert. Ist es VR oder AR? Ist es B2C oder eher B2B? Ist es fun oder work?Als zweiten Trend identifiziert FUTURE CANDY Mental Health Fitness. Spätestens seit Beginn der Pandemie ist vielen klar geworden, dass sich Gesundheit nicht nur auf die Physis beschränkt. Ein mindestens genauso wichtiger Aspekt wie die körperliche ist die mentale Gesundheit. Auch die Tech-Welt nimmt sich der mentalen Gesundheit an und entwickelt Technologien, die etwa Alzheimer erkennen, unseren Schlaf optimieren oder Stimmungsschwankungen analysieren und gezielt dagegen vorgehen. Der dritte Trend findet in den eigenen vier Wänden statt: Zunehmend wichtiger werden Next Gen Haushaltsroboter, die nicht mehr nur noch einzelne spezifische Aufgaben übernehmen können, sondern durch Räder und Arme eine Vielzahl an Alltagsaufgaben erledigen können. Ein weiteres brandaktuelles Thema für dieses Jahr ist Sustainable oder Green Tech: Pro Jahr werden 1,5 Mrd. Smartphones verkauft und 3-5 Std am Tag benutzt. Panasonic hat so viele Gadgets weltweit verkauft, dass jeden Tag durchschnittlich 1 Mrd. Menschen ein Produkt von Panasonic nutzen. Immer mehr Firmen werden sich daher ihres Impacts auf unsere Umwelt bewusst und integrieren Nachhaltigkeit in den Unternehmenskern. Den letzten Trend, den Nick in dieser Folge aufgreift nennt sich Enterprise AI: Im Consumerbereich sind Plattformen mit AI-Anbindung mittlerweile etwas vollkommen Normales geworden. Im Businnessbereich gibt es vor allem in mittelständischen Unternehmen nach wie vor unzählige Maschinen und Prozesse, die ohne neue Technologien und AI arbeiten. In diesem Jahr wird dieses Phänomen nach und nach verblassen, da AI-Plattformen noch besser zugänglich werden. Mit dieser Folge startet der Future Candy Podcast in das neue Jahr und wird euch auch weiterhin über die neuesten Entwicklungen rund um Tech und Innovation auf dem laufenden halten. See acast.com/privacy for privacy and opt-out information.

Floor 9
Episode 131: CES 2022 Trend Recap (with the entire Lab team!)

Floor 9

Play Episode Listen Later Jan 12, 2022 80:11


The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year's show floors, including:Ben Hone talks about the key cross-category trends from CES - starts at 0:25Chelsea Freitas explains how CES vendors are responding to the at-home economy - starts at 14:56Adam Simon walks us through the new creator tools and how they impact the future of work - starts at 21:44Richard Yao talks about the CES discoveries relevant to entertainment brands - starts at 36:04Josh Mallalieu analyzes the future of mobility through what the auto brands brought to CES - starts at 41:33Richard jumps on again to explain some of the major smart cities trends - starts at 50:40Katy Geisreiter sheds some light on the new trends coming out of the digital health space this year - starts at 57:51Chad Stoller, Global Chief Innovation Officer at UM and CES veteran, wraps things up with some of his insights and takeaways - starts at 1:08:29We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Click here to listen and subscribe! See acast.com/privacy for privacy and opt-out information.

Lipstick on the Rim
2022 Trends Explained: Every Food, Beauty, Fitness, & Health Trend That You're Guaranteed To Try, Love, & Make Part of Your Routine This Year

Lipstick on the Rim

Play Episode Listen Later Jan 11, 2022 38:10


Do you want an all-access pass to all the upcoming trends for 2022? Consider this episode your guide to everything you'll be trying & obsessing over this year. From food and health to beauty and fitness, we asked the experts. Kate Spies from the trusted and iconic source Well + Good joins us to spill on all their annual trend report. She's sharing the next generation of beauty devices, why there's a return to skin minimalism, and the exact makeup products to keep an eye out for - spoiler alert, there will be glitter. We dive into what exercises you'll be obsessing over this year and the latest noodle you'll be using in all your dishes this year. Run don't walk.   You can find more on Well + Good at @iamwellandgood and at https://www.wellandgood.com/   For products mentioned in this episode, head to https://www.mollysims.com/blog/category/lipstick-on-the-rim/   Visit Macys.com/personalstylist to connect with a style expert today.   Produced by Dear Media. 

Erichsen Geld & Gold, der Podcast für die erfolgreiche Geldanlage

Es geht in dieser Folge um einen bereits großen Markt, der aus meiner Sicht, noch viel viel größer werden kann. In diesen Markt möchte ich sukzessive investieren. Wir sind hier alle auf dem gleichen Stand d.h. ich habe bisher noch nicht investiert und möchte euch gern auf diese Reise von Anfang an mitnehmen. ► Schau Dir hier die neue Aktion der Rendite-Spezialisten an: https://www.rendite-spezialisten.de/aktion Viel Freude beim Anhören. Über eine Bewertung und einen Kommentar freue ich mich sehr. Jede Bewertung ist wichtig. Denn sie hilft dabei den Podcast bekannter zu machen. Damit noch mehr Menschen verstehen, wie sie ihr Geld mit Rendite anlegen können. ► TIPP: Sichere Dir wöchentlich meine Tipps zu Gold, Aktien, ETFs & Co. – 100% gratis: https://erichsen-report.de/ ► Mein YouTube-Kanal: http://youtube.com/ErichsenGeld ► Folge mir bei Facebook: https://www.facebook.com/ErichsenGeld/ ► Folge meinem Instagram-Account: https://www.instagram.com/erichsenlars Die verwendete Musik wurde unter www.soundtaxi.net lizensiert. Ein wichtiger abschließender Hinweis: Aus rechtlichen Gründen darf ich keine individuelle Einzelberatung geben. Meine geäußerte Meinung stellt keinerlei Aufforderung zum Handeln dar. Sie ist keine Aufforderung zum Kauf oder Verkauf von Wertpapieren.

GameStar Podcast
Hardware 2022: Düsternis bei Grafikkarten, Hoffnung für Laptops, VR und Monitore

GameStar Podcast

Play Episode Listen Later Jan 11, 2022 68:48


Lange Gesichter bei den neuen Grafikkarten, dafür lässt Sony die VR-Katze aus dem Sack - und mobiles Gaming liegt im Trend. Unser Fazit-Podcast zur CES.

TechFirst with John Koetsier
Why is livestream shopping such a massive trend right now?

TechFirst with John Koetsier

Play Episode Listen Later Jan 10, 2022 16:24


Livestream shopping is a $66 billion business in China, but only a $1 billion business in the U.S. That's likely to change soon if Facebook, Google, Amazon, Twitter, TikTok, and many other massive platforms have their way. Tech giants are investing huge sums in building live-streaming shopping in the web. Will it work? In this episode of TechFirst with John Koetsier, I chat with Elma Beganovich, 50% of the iconic influencer duo Amra & Elma. Former lawyers and economists, now entrepreneurs, they started their own influencer marketing agency and have over two million followers. A major focus now: livestream shopping. We chat about why it's happening. Who does it. Why people shop via livestream. And where it's likely to go. Links: Amra & Elma: https://www.amraandelma.com Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/ Buy $SMRT to join a community focused on tech for good: the emerging world of smart matter. Access my private Slack, get your name in my book, suggest speakers for TechFirst ... and support my work. TechFirst transcripts: https://johnkoetsier.com/category/tech-first/ Forbes columns: https://www.forbes.com/sites/johnkoetsier/ Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1 Keep in touch: https://twitter.com/johnkoetsier

DTC POD: A Podcast for eCommerce and DTC Brands
Conversion rate optimization for DTC brands (with Shane Rostad, CRO of weekly newsletter)

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jan 10, 2022 38:06


During this episode, you will learn about;[00:05] What's in for you in today's episode[01:36] Who's Shane Rostad and his area of specialty[06:34] Typical mistakes that brands make[08:44] Tips to improve your site's conversion rate[12:48] Things to focus on when brands are collecting customer's data[16:54] The different ways to gather qualitative data from your customers[19:41] Commercial Break[20:38] Upselling and cross-selling in the business[28:30] How to do the A/B testing for your site[33:52] Do these things to improve consumer conversion [35:09] Shane's three favorite brands [36:33] Connect with Shane today Notable Quotes Customer experience is the most significant lacking catalyst in most brands.Understand the game of numbers in a business.When complexity hurts, focus on simplicity. Contributors: Shane Rostad - shanerostad Jay Desai - @jayd3sai

Forschung Aktuell - Deutschlandfunk
Klimawandeldienst Copernicus - Klimawandeldienst Copernicus: 2021 geprägt von Extremwetter-Ereignissen

Forschung Aktuell - Deutschlandfunk

Play Episode Listen Later Jan 10, 2022 4:26


Die letzten sieben Jahre waren auch die sieben wärmsten seit Beginn der Aufzeichnungen. Die erste Auswertung von globalen Beobachtungsdaten durch den Copernicus-Klimadienst zeigt: Europa erlebte 2021 den bisher wärmsten Sommer, einen Temperaturrekord inklusive. 2022 könnte den Trend der Hitzejahre fortsetzen.Mrasek, Volkerwww.deutschlandfunk.de, Forschung aktuellDirekter Link zur Audiodatei

Ask the Planner: Wedding Tips in a Flash
2022 Wedding Trend Predictions

Ask the Planner: Wedding Tips in a Flash

Play Episode Listen Later Jan 10, 2022 53:16


It is no secret. After the past two years of pivoting and rescheduling, downsizing, canceling, and social distancing, couples are excited and anxious to finally get married.  There are a ton of couples who got engaged years ago, and are only now getting married.  Consequently, everyone is itching to have their special moment with families and friends.  So today, I am sharing my 2022 wedding trend predictions. Vendors are included in this too. Some of us have couples that have been waiting to get married for 2 years, which means they've been planning for three!Suffice it to say, 2022 is going to be an explosive year for weddings. It's also going to be a reflection of what's currently happening in society. So, I'm excited to share with you our predictions for trends in 2022. These predictions are based on a little research and a lot of observations from what I'm seeing and experiencing in the industry. Full disclosure, these are still opinions, and nothing is guaranteed. I'm going to start out by looking at what I predicted in 2021 really quickly and seeing if I think any of those trends will apply in 2022, and then move on to new trends for 2022. But I have to make sure I say that you should plan a wedding that YOU want. If you feel pressured to do something because other people are doing it, let them have it. Your wedding is an expression of you and your partner at this moment in time.  Links Mentioned in the EpisodeThe Ultimate Wedding Planning checklistVisit the ASK THE PLANNER Wedding Planning Templates Shop @AskthePlannerPodcast on InstagramBook a 90-minute Clarity Call to get wedding planning help specific to your unique situationThank you to our podcast sponsors! LoveStream - Get 10% off ANY virtual wedding package with my code Ask10!Visit the ASK THE PLANNER Wedding Planning Templates Shop 

Salon Professional Podcast by Evolve Salon Systems

Hello Salon Professionals! Welcome to 2022 and this 15 minute episode is jam-packed full of ideas for you to implement. Thank you so much for listening and kindly leave a review if you learned something today!

Daybreak Insider Podcast
January 10, 2022 - Worrisome COVID Trend Among Children

Daybreak Insider Podcast

Play Episode Listen Later Jan 10, 2022 10:38


A potential problem among children too young to get the covid vaccine. Two Republican Senators announce they are running again. Vaccine mandates head to the Supreme Court. See omnystudio.com/listener for privacy information.

Fit mit Laura
Ist die vegane Ernährung nur ein TREND? / Mit Ernährungswissenschaftlerin Laura Merten

Fit mit Laura

Play Episode Listen Later Jan 10, 2022 67:36


In der heutigen Episode habe ich Ernährungswissenschaftlerin Laura Merten zu Gast. Sie ist Autorin und Co-Gründerin von Satte Sache, dem Ernährungsblog samt Podcast und Social Media. Wir sprechen darüber, was Gründe für die Vegane Ernährung sind & ob das Ganze nur ein Trend ist. Zudem habe ich Laura nach ihren Tipps bei Verdauungsbeschwerden sowie ihrer Sichtweise auf Milchprodukte und auf das Thema Gluten bzw. "Weizen ist böse" gefragt. Blog: www.sattesache.de Instagram: www.instagram.com/sattesache Ihr neues Buch "Endlich Vegan": https://amzn.to/3n7677d Plattformen zum Informieren: https://sattesache.de/tipps/ ............... Ich wünsche dir viel Spaß mit der Episode! Wenn dir mein Podcast gefällt, würde ich mich sehr über deine Unterstützung freuen. Dazu hinterlasse mir einfach eine Bewertung bei Apple Podcasts. Danke! :) Mit meinem Podcast möchte ich meine Gedanken, Wissen, Motivation und Inspiration mit euch teilen. Es dreht sich rund um die Themen Ernährung, Training sowie unsere körperliche und mentale Gesundheit. #ganzheitlichegesundheit #holistichealth Für mehr kostenlosen Content, Trainingsvideos, tägliche Stories und leckere, gesunde Rezepte schau gerne auf meinem Instagram Profil vorbei und folge mir dort. @fit__laura https://www.instagram.com/fit__laura/ Mein Blog: www.fitlaura.de Hier findest du auch den 21-Tage-Ernährungsplan. MEIN BUCH "Back to Balance": http://www.fitlaura.de/shop/ MEIN KOCHBUCH "Eat in Balance": https://amzn.to/3CG4cMI https://www.fitlaura.de/produkt/mein-kochbuch-eat-in-balance-gesund-und-gluecklich-ohne-verzicht/ (Lieferung nach Deutschland, Österreich und in die Schweiz! ) Mein YouTube Kanal: https://www.youtube.com/channel/UCvauKYEKT8sjy3dk4_nZuWQ?view_as=subscriber KONTAKT: kontakt@fitlaura.de

digital kompakt | Business & Digitalisierung von Startup bis Corporate

Was einmal eine Ernährungs- bzw. Lebensweise für eher wenige Menschen unserer Gesellschaft war, steht heute hoch im Trend. Ob aus Umweltbewusstsein oder anderen Beweggründen, immer mehr Menschen finden Gefallen an veganen Lebensmitteln. Jan Bredack liefert mit seinem Business Veganz einen großen Beitrag zu dieser Bewegung in Deutschland. Jan berichtet über den Werdegang seines Unternehmens, den Gang zur Börse und erzählt dir von seiner Perspektive auf das vegane Momentum. Außerdem stellen 4 weitere Vertreter der veganen Industrie Jan spannende Fragen über die Entwicklung des Veganismus. Du erfährst... ● …warum vegane Ernährung immer beliebter wird ● …das Geschäftsmodell von Veganz ● …wie sich der internationale Markt von veganen Lebensmitteln entwickeln könnte ● …mit welcher Strategie Unilever, Nestlé & Co hohe Margen erzielen

The Exchange Church
The Authority of Scripture | Truth Over Trend Part 2

The Exchange Church

Play Episode Listen Later Jan 9, 2022


Trends, beliefs, and ideas come and go, and everyone-inside and outside the church-is influenced by them. As followers of Christ, we should look to the Bible, not culture, for direction and purpose. In this sermon, we take an in-depth look at why Scripture can be trusted.

The Daily Zeitgeist
Trend It Go 1/7: Sidney Poitier, Turning Red, Mario Kart, Ahmaud Arbery, Dawn FM, Taco Bell

The Daily Zeitgeist

Play Episode Listen Later Jan 7, 2022 28:38


In this editon of Trend It Go, Jack and Miles discuss the passing of Sidney Poitier, the new Pixar film "Turning Red", the upcoming Mario Kart game, the sentencing of Ahmaud Arbery's murderers, the new The Weeknd album "Dawn FM", and Taco Bell doing wings now. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Recovery in the Middle Ages - Two Middle-Aged Suburban Dads Talk About Recovering From Addiction to Drugs & Alcohol.

RMA-Episode 69 Show Notes:   Imagine being a documentary filmmaker and following your subjects around for 36 years. That's what Jon Alpert did when he documented the lives of three petty criminals and drug addicts in Newark NJ, from 1984 to 2021. The resulting movie, Life of Crime,  is an achingly candid and at times brutal documentary for HBO spanning a lifetime of crime, incarceration and the compounding ravages of addiction. Mike and Nat discuss the film and what lessons it teaches about the way society deals with the related issues of poverty, intergenerational crime and drug abuse. Plus, the week in review, Recovery in the News and the Week in Weird on a snowbound, icy cold and delicious episode of Recovery in the Middle Ages.   LINKS:   Life of Crime-Official Trailer   Recovery News:   https://www.soberliningsplaybook.com/   Recovery in the News:   Sobriety is Not a Trend or a Monthly Challenge Lawmakers want to strengthen access to non-religious substance abuse treatment services   The Week in Weird:   Scientists Teach Goldfish to Drive Tiny Cars JOIN THE RECOVERY IN THE MIDDLE AGES PATREON AND SUPPORT THE SHOW!! LISTEN TO RMA ON YOUTUBE PLEASE leave us a 5 star review on I-Tunes if you're enjoying the show and SUBSCRIBE to get the latest episodes.    You can reach us by email at: MikeR@middleagesrecovery.com Natx@middleagesrecovery.com   Send comments, complaints, death threats, ideas and requests to be interviewed. We'll talk to anyone! Check out the website: Www.middleagesrecovery.com   While you're there, buy a T-Shirt and support your favorite recovery podcast.   Visit MiddleAgesRecovery.com and tell us your story of your struggles with alcohol and drugs. Fill out the “tell us your story” Form on the website, write your recovery or using story and we will read it on the air! (Anonymity guaranteed).   FOLLOW US ON TWITTER  Join the Facebook Page! Exciting things are happening there!   We also have a Facebook Group! Request to join the group. It's a private space for continuing the discussion of what Nat and Mike talk about on the podcast. Hope to see you there. If you're in trouble with substance abuse and need help, reach out. There are thousands of people who have put problems with addiction in their rear-view mirrors and you can be one of them. While we neither endorse nor condemn any particular program, the sheer number of available AA and NA meetings suggest that reaching out to those organizations would be a good first step on the road to recovery.     https://www.aa.org/ https://www.na.org/meetingsearch/   Marijuana Anonymous (just in case):   This Naked Mind   Addiction Recovery Podcast  

The Daily Zeitgeist
Trend Don't Break 1/6: Janiversary 6th, Hamilton, Elmo, Ghislane Maxwell, Aaliyah, Novak Djokovic

The Daily Zeitgeist

Play Episode Listen Later Jan 6, 2022 19:57


In this edition of Trend Don't Break, Jack and Miles discuss Biden's Jan. 6th speech, the Hamilton cast helping commemorate Jan. 6th for some baffling reason, Elmo v. Rocco, the Ghislane Maxwell trial, Aaliyah's upcoming posthumous album, and an update on the Novak Djokovic situation Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Wall Street Unplugged - Your Best Source for Finance, Investing & Economics
This ‘adults-only' trend is creating a stir at CES 2022

Wall Street Unplugged - Your Best Source for Finance, Investing & Economics

Play Episode Listen Later Jan 6, 2022 29:50


As many of you know, Frank is in Las Vegas this week attending the 2022 Consumer Electronic Show (CES 2022). In the meantime, I (Daniel) am taking over the mic.  A recent report highlighted why Americans are “unhappy” with the handling of the COVID pandemic. But it does indicate a positive shift for the economy—and the markets. [2:17] I've been critical of Jim Cramer in the past… but credit where it's due. Cramer recently made a strong argument about the risks we face from China. I explain why I'd steer clear of China as a long-term investment… but it might make a good trade in the short term. [10:15] With inflation set to ramp up this year, I highlight several “boring” stocks that are set to benefit from an inflationary environment. [17:35] Finally, I share a few updates from Frank on the most dominant tech trends showcasing at CES 2022… including one that's “adults only.” [21:46] For CES updates, including interviews with tech leaders and potential stock ideas, you can follow Frank on , , and on Curzio's . Enjoyed this episode? Get Wall Street Unplugged delivered FREE to your inbox every Wednesday: https://www.curzioresearch.com/wall-street-unplugged/   Wall Street Unplugged podcast is available at: --: https://itunes.apple.com/us/podcast/wall-street-unplugged-frank/ -- : https://www.stitcher.com/podcast/curzio-research/wall-street-unplugged-2 -- : https://www.curzioresearch.com/category/podcast/wall-street-unplugged/   : https://twitter.com/frankcurzio :. https://www.facebook.com/CurzioResearch/ : https://www.linkedin.com/in/frank-curzio-690561a7/ : https://www.curzioresearch.com  

Attagirl Podcast
2022 Trend Predictions - Episode 83

Attagirl Podcast

Play Episode Listen Later Jan 6, 2022


Attagirl Episode 83 Shownotes– 2022 Trend Predictions Title: 2022 Trend Predictions Listen Now: https://link.chtbl.com/F0PJUKTV It's a new year and if you're like Kara, your new motto for the year is "extend your reach but keep your circle small." Kara talks about some new social media trends for this year to help you extend your reach and why keeping your circle small will be more important than ever. Sponsor: Optimized Career Solutions- If you've been feeling unfulfilled and ready to make a change in your career, but not sure how to make that next step, it might be time to gain some clarity. At Optimized Career Solutions, learn the strategies needed to take control of your career while receiving the support and accountability to be confident every step of the way. Schedule your free consultation at schedule.optimizedcareersolutions.com

Team Flower
Taking Advantage of the Plant Trend with Accent Decor

Team Flower

Play Episode Listen Later Jan 6, 2022 34:36


Please rate and review this podcast — it helps more people discover their love for flowers!For images, links and more information about what we talk about in this episode, visit https://www.teamflower.org/freeTo not miss a new episode of the Team Flower Podcast, tap here (https://www.teamflower.org/join-the-pen-pal-club) to sign up for the free Pen Pal Club for free resources, videos and podcast episodes.

The 10 Minute Entrepreneur
INTERVIEW: Steve Schmida - Sustainability: the Largest Secular Business Trend of the 21st Century

The 10 Minute Entrepreneur

Play Episode Listen Later Jan 6, 2022 20:17


Steve Schmida is passionate about creating and maintaining sustainable business models and relationships. He is the founder of @ResoGlob and author of: Partner with Purpose: Solving 21st-Century Business Problems Through Cross-Sector Collaboration.  https://www.linkedin.com/in/steve-schmida-57823a10/

DTC POD: A Podcast for eCommerce and DTC Brands
From making $1M a month in college to a DTC agency

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jan 6, 2022 51:22


9:56 - From bio major to builderDaniel's journey into entrepreneurship started as the desire to make money for weekend college fun, despite the fact that he didn't have time to work a traditional job.“I was a biology major. I was actually going to school to be a dentist and. I always knew that I wanted to be an entrepreneur. And that's what drove me. That was interesting. And doing new projects, stuff like that. Obviously, as a 19-year-old kid, I just had no idea what I wanted to do. And the online landscape was nothing like it was today. There's so much information you can find out there, and it's so accessible, there's communities and all that stuff going on. When I was in sophomore year of college, I had no idea you could even make money online. I had no idea that was even a thing. So it's a lot different than it is today. But what inspired me at the time was just a conversation. My friend was telling me he was making $45 a week on his phone. And I couldn't get a job, because I was focused on my studies. At first that's just what inspired me. I was like oh, I can get some money to go to the bar on the weekends. But what allowed me to really gain motivation was really I became passionate about it. Passionate about being able to grow a following, being able to engage with other people in this community, being able to learn all this new information that was solely reliant on me building something.”15:19 - The decision to ditch dental schoolDaniel's first ventures were doing well enough that he decided they sounded more exciting than dental school.“I started that platform May going into my senior year of college. I was going to the library every day to study for my DATs. I started the platform, it started getting traction and all this stuff. So you could say I was getting distracted very often. And I would say one month of studying and I knew that, number one, I was absolutely miserable. I hated the stuff I was studying. I never really wanted to be a dentist anyways, but it was just literally torture. I was already committed and whatnot. So I knew essentially by the time I was going to take the test, which was I think in August, that I didn't want to be a dentist for sure. And I didn't get a good enough score to get me into the right dental school anyways. So that made my decision very easy. With the platform getting so much success, I decided I'll take a year after college, see what happens. And if things keep going, I can still go to dental school. I can do whatever. But there's too much of an opportunity right now.”26:31 - Hitting the ground running with GOATcaseThe phone case company GOATcase was an immediate success. The major challenge was on the fulfillment side.“We went from literally zero to a hundred in one week. How do you fulfill that? That was the biggest thing. Within one week I remember we ordered 15,000 phone cases. Where do you put them? We should've gotten a 3PL. We thought about doing that, which was definitely the biggest mistake. And many people told me I should do it, but it seemed so expensive at the time versus what we could potentially do it for. And decided not to do it, which was an awful mistake. But like you said, in the first six months, we moved four times. Imagine how much time that takes, and stress, and all this other stuff. So logistics and fulfillment or a complete shit show.”29:30 - Getting a 3PLOnce GOATcase and Daniel's next brand, Perfect Sculpt, gained even more momentum, they were able to get a 3PL and ditch their nightmare of a warehouse.“It took us a year and a half to outsource our fulfillment. And that was when we launched our second brand Perfect Sculpt, which was substantially bigger than GOATcase even. And ended up taking more space because we went from phone cases to bras and waist trainers and shapewear, which just take a lot more space. So now we moved into a legitimate warehouse, 8,000 square feet, and had a legitimate kind of fulfillment operation going. And we just dealt with so much bullshit. Employees stealing, weird stuff going on from the security cameras, and all the stuff from managing warehouse workers that you might imagine. Just crazy stuff. And number one we weren't doing a great job from an accuracy standpoint on fulfillment. And because we had leverage because of just the volume of the business, we were able to find a 3PL that would pay. Because I got to the point where now we had substantial costs. We had our warehouse, we had a team, we had all this, we had some equipment and stuff like that. So because we had the leverage of our volume, we were able to get the 3PL to pay for the entire move, and to pay for our lease, to buy us out of our lease.”32:24 - The early days of ShopifyAt the time Daniel started his businesses, the online ecosystem we know today was in its elementary form.“We were on Shopify day one. But all of stuff that we take for granted today with Shopify was nowhere near it is what it is today. And all up and all the partners on it that you mentioned weren't anywhere near as capable and mature as they are today. Klaviyo at that time was a startup. $10 billion company today. So it was a bunch of startups just getting started, and obviously their tools just weren't as mature as they are today. But it also provided a lot more opportunity, because there weren't as many players in space in terms of competition yet, so costs for everything were cheaper.”34:04 - The decision to ignore AmazonAt the time, Daniel and his team didn't have the bandwidth to explore Amazon. It worked out fine in their case, but today Amazon is much more attractive.“We always dabbled a tiny bit into Amazon. I never gave it a ton of mental bandwidth for myself to figure it out, so to speak. And I would say that looking back, that maybe I regret that. Just because we always had so much success with what we had in front of us. And there was always moving and change and all the stuff you need to do to operate a business day to day. Amazon is a completely separate beast itself. So it's like, to stop what I'm doing to learn it myself seemed like an arduous task. Versus where we were at and the scale we were at, you may as just hire someone to figure it out. So we never put a ton of focus into that. I think looking back it might've been a mistake. But it also just wasn't our business model. We were trying to build brands, not just sell forks or dishes or whatever. But the M&A activity in the Amazon space is a lot more active now.”36:49 - Founders shouldn't do it allDaniel made the mistake of trying to hold all the cards in his business early on, when he should have been hiring and delegating sooner.“To build a great company, at least at the time, I felt like I had my fingerprints, so to speak, on everything. I had to manage everyone, I had to tell everyone to do anything, they were extensions of me. That's not right. Today I realize that's not the right way to do things. To build something that's scaling fast and efficiently, you need to find great people and get them to do that stuff. And if that trust isn't there, then you can't build a real company. Now that's how I approach things, and trust in my leaders and managers and stuff like that, who are able to bring the company tons of value that's not reliant on me.”39:34 - Why you need to be on marketplacesMarketplaces are where your customers are, pure and simple. With very few exceptions, such as subscription-based brands, Daniel thinks everyone should be on them.“The overwhelming majority of brands should be on Amazon. And you should be on every marketplace you can get on. Why? Traffic is so expensive today that unless you are wherever your customer is, it's now harder more than ever to generate profit. So customers simply go from Facebook ads to Amazon to buy products today. That's what happens. That's not questionable at this point. And if you're not there, then your competitors are there. And if your competitors are there, they're winning off your traffic and getting revenue and getting your customers. So for that reason alone, it's my opinion that you should be on every marketplace that you can get on.”43:27 - Subscriptions are the winning modelLong-term, Daniel thinks subscription-focused brands will win out due to the element of streamlined and sustained customer acquisition.“In my opinion today, if I'm launching a brand or I'm thinking about launching a brand, if it doesn't have a focus on subscription, I'm not even considering launching it. Because just like I touched upon before, it is now harder than ever to acquire customers profitably. And unless you have a really good metric for LTV and retention of your customers, it's just so hard to build a brand today. Pre iOS 14, it was extremely easy. You could for almost any type of stuff, if you had a good idea of what you're doing from an ad standpoint and creative and influencer, you could make it work. You could typically scale it pretty quickly. But with how tricky it has become since iOS 14, it's the brands that are able to focus on subscription that are thriving more than ever. Because typically the LTV is higher, they're compounding every month, and they don't need to focus on day-to-day.”50:11 - Know your marginsIf you don't have a high enough margin on a product, you can't be successful.“I tell brands it would be ideal to have at least 75% margins on a product. If you're under that, it just becomes really tough. Just from a marketing standpoint let's say advertising is 50% of your expenses. Which today a lot of brands are in that docket. And let's say, like I said, you only have 50% margin on the product. Now you're zero for everything else. You can't hire employees. You can't pay for software. You can't you can't invest in anything like influencer content. So unless you have a good enough margin, it's tough to really invest in a lot of things you need day to day. So roughly that's what I'd say, because then a lot of the numbers start backing out.”51:05 - You need a killer content strategyFrom working with influencers to ads, a good content strategy (or lack thereof) can make or break your business.“Having a good content strategy is the most important thing. And I think influencer marketing, leveraging that kind of goes hand in hand with that. Especially when it comes to building a brand, because a lot of time brands that have brand equity from the influencers you are working with, from the celebrities you are working with. Because that's how people remember a brand. It's like Nike, do you remember it was Michael Jordan. A lot of times you don't say, ‘oh, I love this brand because their ads I see on Facebook.' It might acquire the customer, but unless you are getting the likeness from a lot of people along the way, I think it's tough to have that brand equity that a lot of people aspire to have.”Full video interview: https://www.youtube.com/watch?v=5mDY_VLkWS0Daniel Snow: CEO of Snow AgencyRamon Berrios: CEO of Trend.ioBlaine Bolus: COO of Omnipanel 

The Daily Zeitgeist
Just Two Trend Boyz In A Zeitilac 1/4: Water, Tim Kaine, Atlas Shrugged, Elmo, 1 Million, De Beers

The Daily Zeitgeist

Play Episode Listen Later Jan 4, 2022 20:18


In this edition of Just Two Trend Boyz In A Zeitilac, Jack and Miles discuss people watering down their COVID tests, Sen. Tim Kaine being among the motorists snowed in on I-95, Aaron Rodgers (NOT) loving Atlas Shrugged, Elmo v. Rocco, the US reporting a million new daily COVID cases, and how "fake" diamonds just aren't the same as the "real" thing (despite being molecularly identical). Learn more about your ad-choices at https://www.iheartpodcastnetwork.com