Podcasts about pinterest ads

Pinterest marketing, by Favour Obasi-ike, MBA, MS, is an underserved yet high-value platform for business marketing in 2026. Its search engine nature (with most searches unbranded - 96%) positions it as a top channel for discovery, long-term engagement, and trust-building. Businesses can claim ownership, upload vast content portfolios, analyze data, and target ads with precision.Using the “ABC method,” well-keyworded content ranks for a range of searchable interests, allowing businesses to be found at the inspiration and planning stage when buyers' intentions are forming. Unlike other platforms, content longevity on Pinterest is measured in months, not days. Claiming your business website and properly optimizing pins ensures success both organically and via ads.Who Is This For?Entrepreneurs and small business owners looking to grow in 2026 Marketing professionals interested in visual/search-driven channels Product creators, service providers, and content creators (e.g., realtors, filmmakers, bloggers, coaches, local businesses) Anyone ready to leverage Pinterest for long-term, evergreen digital presenceKey Moments & TimestampsUnbranded Search Power: 96-97% of Pinterest searches are unbranded, opening opportunities for discovery [00:00:56]Pinterest for Movie Rollouts: Using Pinterest to showcase behind-the-scenes content and build genre-based boards [00:04:31]Pinterest vs. Other Platforms: Content “shelf life” on Pinterest (5 months vs. Instagram's 72 hours) [00:30:32]Pinterest Business Setup & Best Practices: How to set up, claim your website, and configure DNS for business accounts [00:07:43], [00:24:03]SEO “ABC Method”: How to use keyword permutations for expanded content (“house design A/B/C”) [00:39:56]Strategic Planning: Seasonal and trend-based planning, planning ahead for events (like Christmas trees in May) [00:44:43], [01:12:43]Pinterest Ads & Analytics: Insights on lower ad spend and granular audience targeting (zip code, CSV lists) [00:49:03], [01:19:16]Content Ownership: Importance of claiming accounts for copyright protection [00:26:21]Who Uses Pinterest?: Myths busted (all ages, beyond “mom” niche) [00:31:35]FAQsQ: Who should use Pinterest for business?A: Any business with visual or searchable content—real estate, events, products, media, bloggers, consultants, etc.Q: How long does a Pinterest Pin last?A: Pins can drive engagement for 5+ months, far surpassing standard posts on other social networks.Q: What is the “ABC Method”?A: A keyword expansion technique: type your main keyword + a/b/c to discover long-tail search terms and trends.Q: How does claiming my website help?A: It ensures copyright protection, authenticates the brand, and boosts SEO with backlinks and verified authority.Q: Can Pinterest be used for local business and events?A: Yes! Geotargeting and CSV uploads for ad targeting allow granular, locally focused campaign delivery.Action StepsCreate/Upgrade Business Account: Use your business email and claim your website in settings with DNS/TXT verification.Keyword Research via “ABC Method”: Expand content ideas using variations/keywords relevant to your offering.Content Planning for Longevity: Batch and schedule pins ahead of seasonal trends/events (e.g., Christmas, product launches).Design Saveable, Searchable Pins: Focus on unbranded, interest-based images and videos with clear, keyworded titles/descriptions.Claim Socials & Connect Analytics: Integrate Instagram and check analytics to track saves, clicks, and traffic.Experiment with Ads: Layer promoted pins using zip code and audience data for targeted exposure.Monitor & Adjust: Regularly check pin performance and tweak strategy for conversion, traffic, and save rates.2026 Growth MindsetPinterest isn't just another marketing channel—it's an evergreen engine for discovery, conversion, and enduring brand relevance in the fast-changing digital world.Ready to Rank? Book Your SEO & Web Dev Services Today

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you're ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you're a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you're ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock's 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women.  Learn more about Be A Mindleader here.  Learn more about AdventHealth for Women here   Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Business & Marketing Clubhouse host Rocki invited SEO expert, Favour Obasi-ike, MBA, MS to break down the essential framework for generating consistent, monthly sales through your website. Whether you are a solopreneur just starting out or an established business owner looking to scale, this conversation provides a roadmap for turning your digital presence into a high-performing storefront.This session focuses on the strategic and technical requirements for achieving recurring monthly sales. Favour Obasi-ike explains that monthly sales are a result of continuous effort and "property" building. By treating every new page as an asset, businesses can create multiple entry points for customers, much like a physical storefront with multiple doors.Favour emphasizes that a website is not just an information portal; it is your primary business asset. The discussion centers on the concept of "page depth"; the idea that your website's value increases as you add more entry points for potential customers. By benchmarking your progress (aiming for at least one new page per week), you can build a robust library of content that the algorithm indexes, ensuring long-term visibility.The episode also dives into the distinction between "money pages" and "information pages." A money page is defined by its ability to capture leads or facilitate a direct transaction, such as through email sign-ups or product checkouts. Favour shares a powerful case study on Canva's early growth strategy, illustrating how consistent blogging and SEO-focused content creation laid the foundation for their global success.Listeners will also learn about the technical infrastructure needed to support growth, including the benefits of WordPress multi-site setups and global carts over traditional "rented" platforms. The conversation concludes with a deep dive into the music industry and royalties with guest Aurora the Goddess, highlighting the importance of brand ownership and data tracking across multiple platforms.Ready to Rank? Book Your SEO & Web Dev Services Today

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There has never been a better time to dive into Pinterest. Between their AI Automated Performance+ and building your own ads, there is a lot of potential. One of our clients got 90x ROAS on one of their campaigns. Mind blown. Today I'm talking with our direct or ads and design to go deeper into what's working right now.—-------Here are some helpful links from the podcast:

Where is Pinterest going and how does it serve creators as their founding business adopters? Our team has actively been investing in e-commerce sellers, as Pinterest has given us signals since 2022 that it is headed in that direction. From the hiring of Bill Ready from PayPal and Venmo and his stacking of the C-suite team with other e-commerce-forward C-suite leaders, the writing was on the wall. But that leaves the big question of where do creators fit into all of this. Do people on Pinterest still find them discoverable? Lately, I've been playing around on Pinterest more as a user. Just to see what is coming up for me. Of course, the AI slop which is all around the internet, but products are definitely something that comes up strong the moment I give the algorithm any signal that I like.I'm going to Spain in the fall for my 50th birthday. We're spending 2 weeks exploring the country with friends and I cannot wait. I've already started looking at clothes and new swimsuits. The moment I clicked on a suit, my feed was flooded with resortware and more swim. It was hard to find content. But now I''m searching for tips on Spain and it's back. That being said, search is still alive and well. In fact, Pinterest in the Q4 2025 investor report, said they have more searches than Chat GPT. That's impressive. Also, users grew to 614 million. But something lacked in their report and caused the stock to dip – advertisers impacted by strong headwinds due to tariffs. Those were their words, not mine. What does that mean then? E-commerce sellers on a large scale - think Target and Walmart- were hit hard and pulled back advertising dollars.Queue a new C-suite member who is specifically targeting small and mid-size businesses for advertising. Those who are selling products are PRIME for spending money on Pinterest Ads. Our clients prove this out with our e-commerce sellers having some of the highest ROI in Q4 of 2025. Last, I'll say this. We're leaning into experimenting with Substack and how to leverage Pinterest for growth of subscribers. We have two accounts running the experiment now and they are eager to prove out this model by going through our accelerator model first and then transitioning into ads. Our team is so curious and excited. Is Pinterest dead in 2026? A question I've been asked every year. I don't think so but the old models aren't work. It's time to think differently and creatively. —-------Here are some helpful links from the podcast:

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Pinterest wird im Paid-Social-Mix häufig unterschätzt oder gar nicht berücksichtigt. Dabei bietet die Plattform enormes Potenzial für performanceorientierte Kampagnen entlang der gesamten Customer Journey. In diesem Webinar zeigt Dir Tobias Waldow, warum Pinterest ein echter Hidden Champion im Paid Social Marketing ist. Und für welche Ziele, Branchen und Funnel-Stufen sich der Kanal besonders eignet. Dabei wird Dir erklärt, wie sich Pinterest grundlegend von klassischen Social-Media-Plattformen unterscheidet. Und warum Nutzer dort mit einer deutlich höheren Kauf- und Inspirationsintention unterwegs sind. Anhand praxisnaher Beispiele zeigt Tobias auf, wie Pinterest Ads strategisch in bestehende Paid-Social-Setups integriert werden können. Er beleuchtet, welche Kampagnen- und Anzeigenformate besonders gut performen und welche Learnings aus der täglichen Agenturarbeit relevant sind. Wenn Du Deinen Paid-Social-Mix erweitern möchtest, ist dieses Webinar genau das Richtige für Dich. Folgendes hast Du nach dem Webinar gelernt: • Verstehe, warum Pinterest kein klassischer Social-Media-Kanal ist, sondern eine visuelle Suchmaschine mit hoher Kaufintention. • Erfahre, für welche Ziele (Awareness, Consideration, Performance) sich Pinterest besonders eignet. • Lerne, wie Pinterest sinnvoll in bestehende Paid-Social-Setups integriert wird. • Erfahre, welche Anzeigenformate, Creatives und Kampagnen-Setups in der Praxis funktionieren. • Erhalte einen Einblick in typische Fehler im Pinterest Advertising und wie man sie vermeidet. Zielgruppe: Performance Marketing Manager Paid-Social- & Media-Manager Marketingentscheider:innen

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Send us a textReady for a frank reset after a year that tested every seam? I'm opening the curtain on the “year of shedding”: long-time team members leaving, an IP scare that cut deep, and the decision to step back into client work to rebuild standards and clarity. Out of that churn came a sharper model—paid acquisition as the engine, organic as the trust layer—and a repeatable funnel that books local services solid and sells property without an agent.We dig into the ad mix that actually works in 2026. Meta remains the scale lever, Google Ads is back for the right intent categories, and Pinterest Ads quietly outperform for lifestyle because users arrive in curation mode, ready to act. TikTok Ads still feel high-touch and budget-heavy, while organic TikTok can shine if your brand voice fits. We break down why halving ad spend can stabilise ROAS, how to craft offers people truly want, and why respectful, dignity-first messaging converts better—especially for women in skincare and wellness.Two case paths prove it. First, a simple but powerful local service funnel: targeted ads to a CRO-driven landing page plus a thoughtful introductory offer. It's been booking salons and clinics without the constant social posting treadmill. Second, a new venture—Proper—that uses the same digital spine to sell property privately: targeted ads, a compelling property page, and structured lead handling. We sold faster and cleaner than a traditional listing, and we're building case studies to help more owners take control.If you're weighing a niche shift, wrestling with team changes, or just tired of content grind without returns, this conversation will meet you where you are and hand you a simpler path forward. Subscribe, share this with a founder who needs a reality check and a roadmap, and tell me: should we lean harder into lifestyle or keep a foot in professional services? Your take might shape the next episode.Brands mentioned in this episode:https://www.propahomes.com.auTo work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

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W pierwszym odcinku 2026 roku przygotowałem dla Ciebie trzy rady na nadchodzące 12 miesięcy. Pomogą Ci one wycisnąć maksimum z kanałów, które już znasz (albo tylko wydaje Ci się, że znasz). Czy zamiast gonić za rewolucyjnymi nowinkami warto wrócić do fundamentów?Oglądając odcinek, usłyszysz, m.in. o:

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Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nearly 40% of Gen Z now chooses Pinterest over traditional search engines, and a growing number of this demographic is shifting to the platform to escape the chaos found in other social apps. The company's VP of Ads Product Marketing, Julie Towns, reveals why this cohort's innate desire for creative expression and curation is also driving this shift. Another growing audience for Pinterest? Men who now represent over a third of the platform's users, seeking everything from Pilates routines to parenting advice.Plus, we dig into how the platform's "taste graph" of 500 billion human-curated pins predicts trends a year in advance, and what brands can expect to drive Spooky Season sales. Where Shopping Is Calming AgainKey takeaways:Gen Z chooses Pinterest for visual search and identity discovery over doomscrolling platformsMen comprise over one-third of users, redefining masculinity through wellness and parenting contentPinterest's trend predictions are 80% accurate, forecasting cultural shifts nearly a year aheadPinners are 7x more likely to purchase saved products than unsaved itemsPerformance Plus campaigns deliver 15%+ increases in return on ad spend for brands[00:09:48] "Pinterest is providing an antidote for Gen Z to the intensity and kind of doomscrolling experience that they're having on other social platforms... Gen Z are coming to Pinterest specifically to discover who they are through this act of curation." - Julie Towns[00:19:43] "We predict trends almost a year out because we have these trendsetters, trend spotters who are doing the pre-curation months and years in advance... our trends often last two times longer than the trends you see on other social platforms." - Julie Towns[00:15:28] "Men are really redefining masculinity, and they're doing that through self-discovery... searches for things like Pilates workouts are up over 300%, father and child activities up almost 400%." - Julie TownsIn-Show Mentions:Future Commerce's New Modes Report (77% of AI-using shoppers include Pinterest in their journey)Pinterest Fall Trend Report (uncommon Halloween costumes up 200%, Pilates searches up 300%)Insiders #210: Spooky Commerce - What Halloween Shopping Trends Tell Us About Modern CultureMarshall McLuhan on the Future Commerce PodcastAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pinterest is a publicly traded company. They need to report their financial results quarterly. This might sound boring to cover, but we actually find some great takeaways for our marketing inside these reports. Before I dive into the Q2 2025 results I want to share with you some past episodes we have done on Q4 holiday marketing. The links will be below in the description, but we also have a holiday Pinterest Ads checklist for free for you if you're running ads. Make sure you grab that and either read or listen to our other episodes. Link to investor reports - https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2025/Pinterest-Announces-Second-Quarter-2025-Results-Delivers-17-Revenue-Growth-and-Record-Users/default.aspx https://seekingalpha.com/article/4810767-pinterest-inc-pins-q2-2025-earnings-call-transcript Holiday Pinterest Ads Checklist - https://www.simplepinmedia.com/pinterest-ads-strategy/ All our past episodes on holiday marketingPrepping your organic and paid ads for Q4 - https://www.simplepinmedia.com/holiday-advertising-on-pinterest/ Black Friday marketing on Pinterest - ​​https://www.simplepinmedia.com/black-friday-marketing/ How to market your products for the holidays - https://www.simplepinmedia.com/holiday-pinterest-sales/ —-------Here are some helpful links from the podcast:

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough. As a creator we're looking to leverage all of these platforms that are asking us to create content that is engaging, new, different, and so much more. If we cater to one platform will it work for the other platform? What if something works on google but doesn't work on Pinterest? Or maybe you know that a trend is going crazy on Pinterest but you're not really sure your main website readers will like it. The spin and tornado swirling around content creators can feel suffocating and crush creativity before it even gets started. This is part 3 of our 3 part series about troubleshooting your Pinterest marketing. I don't want to fill your brain with more ideas, but I want you to just listen and take ahold of one thing. And at the end, walk away with something that feels doable and approachable.I also want to share a recent article that Pinterest put out about creator burnout. Not only was the timing good, but it's important that a platform driving a force for good and positivity address the issue by bringing it out into the light instead of just heaping on more responsibility. Intro - Call to Action: Before we dive in I want to highlight a product we have that may help create a deeper connection with your audience. It's called the Pinner Persona project. It's a video teaching that will help you use tools to figure out how to create content and pin images that target the exact peson you hope to reach on Pinterest. Not only is this good for organic Pinterest marketing but when you're ready to dive into Pinterest Ads this will support your efforts there as well. Simply click on the link in teh description or go to the simplepinshop.com and search pinner persona. Pinner Persona - https://bit.ly/4krxzYh In addition – all the helpful links I share in this podcast will be down below in your podcast app or on YouTube. Let's dive in. Sign up for the creator newsletterCreate Site for general educationPinterest Creator communityPinterest Create blog articlePodcast with Joe PulizziSabbatical Ted Talk—-------Here are some helpful links from the podcast:

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren't your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.

Pinterest isn't just about pinning pretty pictures; it's a powerful marketing tool that can drive long-term traffic and conversions. But to make the most of it, you need to have clear, actionable goals. So, let's dive into how you can set smart Pinterest marketing goals that actually move the needle in your business.Intro - Call to Action: Pinterest is growing right now. Just last quarter they reported 553 million active users. And the growth isn't stopping. From making sales to getting more leads on their email lists, businesses are seeing that Pinterest is making a difference. We know that you've listened to our podcast, you're taking in all the tips, but there's something stopping you from really reaching your goals. If you need support through monthly organic management, support to start your Pinterest Ads or just someone to clean up your account, we have you covered. Visit simplepinmedia.com/services.—-------Here are some helpful links from the podcast:

Let's talk Pinterest Ads because they can be awesome. One of our clients in the wedding and fashion space 5x'd their sales with Pinterest Ads and they aren't looking back. Let me tell you the story to get your wheels turning and see how you can leverage Pinterest Ads in your business. If you're interested in getting started with Pinterest Ads you can do one of two things - hire us to consult with you while you're building them on your own OR you can hire us like this client did to manage them for you. Both links are below:https://www.simplepinmedia.com/pinterest-ads-management/ https://www.simplepinmedia.com/pinterest-ad-strategy/ —-------Here are some helpful links from the podcast:

Günümüzde dijital dünyada varlık göstermek isteyen her işletme, doğru reklam platformlarını etkili şekilde kullanmak zorunda. Peki hangi platform sana en uygun? Google Ads mi yoksa Instagram mı daha iyi dönüşüm getirir? LinkedIn reklamları gerçekten gerekli mi?Bu bölümde dijital pazarlamacıların mutlaka stratejisine dahil etmesi gereken en etkili 7 reklam platformunu tüm detaylarıyla ele alıyorum. Hangi platform hangi sektör için daha verimli, hangi içerik nerede öne çıkıyor, hangi hedefleme modeli daha iyi çalışıyor? Hepsini senin için anlatıyorum.1. Google AdsSatın alma niyeti taşıyan kullanıcılarla buluşmanın en etkili yolu. Arama reklamları, YouTube, Alışveriş ve Performans Maksimum kampanyaları ile geniş bir yelpazede güçlü dönüşümler sağlar.2. Meta Ads (Instagram & Facebook)İlgiye dayalı hedefleme, yeniden pazarlama (retargeting) ve benzer kitlelerle (lookalike) çalışabilme avantajı ile Meta hâlâ etkisini sürdürüyor. Hikaye reklamları özellikle mobilde yüksek performans gösteriyor.3. TikTok AdsZ kuşağına ve genç kitlelere ulaşmanın en doğal yolu. Eğlenceli, yaratıcı ve organik hissi veren videolarla satış yapmanın kapılarını aralıyor. “TikTok'tan aldım” akımı hâlâ etkili.4. LinkedIn AdsB2B reklamcılığın vazgeçilmezi. Pozisyon, sektör, şirket büyüklüğü gibi kriterlerle tam karar vericilere ulaşma imkânı sunuyor. Yazılım, danışmanlık, eğitim ve SaaS sektörleri için birebir.5. X (Twitter) AdsGündeme hızlı adapte olan markalar için etkili. Promoted Tweet'ler ve video reklamlar ile farkındalık yaratmak mümkün. Özellikle kriz anlarında ve özel günlerde güçlü bir mecra.6. Pinterest Adsİlhamla başlayan satın alma yolculuğu. Moda, dekorasyon, düğün, güzellik gibi alanlarda güçlü bir kadın kitlesine sahip. Düşük maliyetle test edilmesi gereken görsel odaklı bir platform.7. Pazaryeri Reklamları (Trendyol, Amazon, Hepsiburada)Sıcak trafikle buluşmanın doğrudan yolu. Ürün arayan kullanıcıların karşısına çıkmak için birebir. Satın almaya hazır müşterilere doğrudan ulaşma imkânı sunar.İster e-ticaret, ister B2B hizmet sun, doğru platform seçimi seni başarıya götürecek en önemli adım. Bu bölümde anlattığım stratejilerle reklam bütçeni daha akıllıca yönetebilir, dönüşüm oranlarını katlayabilirsin.Ben Faruk Toprak.Bölümü beğendiysen takip etmeyi, paylaşmayı ve Spotify'da puanlamayı unutma.Bana ulaşmak istersen Instagram'da @frktprk ya da faruk@joykek.com adresinden yazabilirsin.Yeni bölümlerde daha fazla dijital pazarlama tüyosu için görüşmek üzere!

This episode will help you understand the differences between organic and paid advertising strategies for small businesses.We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing. Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.How to stay connected with me

Send us a textPinterest just hit a major milestone—its first billion-dollar revenue quarter and record-breaking user growth in 2024. But what does this mean for businesses and marketers in 2025? In this episode, we break down Pinterest's latest earnings report and discuss why the platform is more powerful than ever for organic marketing. Learn how to optimize your pins for SEO, leverage video content, and create a Pinterest strategy that drives consistent traffic—without relying on ads. If you're ready to turn Pinterest into your top lead generator, this episode is a must-listen!

Let's talk about paid and non-paid marketing on Pinterest. Who should use paid ads, who shouldn't, what should your goals be, and when should you use them together? Intro - Call to Action: After listening to this episode, if you're inspired to dive into paid Pinterest ads we would love to support you. Whether through full management or a few strategic consultations, our team is ready to help you generate conversions. Go to simpelpinmedia.com/adsGrab the Pinterest Ads checklist → simplepinmedia.com/ads—-------Here are some helpful links from the podcast:

Ads make me a little nervous sometimes. I have a strong fear I'm going to set it up wrong. But while watching Pinterest presents I got super excited about their new AI Pinterest Ad tool – Performance Plus. Here are my thoughts, review, and what I learned from just setting up an ad.https://business.pinterest.com/pinterest-performance-plus/ As you'll hear in this episode one of our recommendations is if you dive into Performance Plus ads you should have someone to consult while you run ads. Book your consult call with our Pinterest Ads team to get started. Pinterest Presents Performance+—-------Here are some helpful links from the podcast:

Every year, Pinterest hosts Pinterest Presents to give an updated look at where they are and the new tools they are releasing for advertisers. This year's presentation was fun and quirky and gave some good insight into their focus over the last two years and where they are going. There is a link below in the podcast app or in the YouTube description that will take you to the video plus a recap of features. Recap of newest products and featuresinterest Presents was primarily focused on ads and how to leverage them for growth. If you're interested in diving into ads we offer both Ads Consults and Ads management. Scroll down for those links and take action now. There are some sweet things happening with Pinterest Ads. Ads Consult CallAds Discovery Call for Management—-------See full show notes for all episodes at Simple Pin Media and click on articles.Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here.Looking to hire the best Pinterest marketing team? Book a discovery call today and we would be happy to figure out how to serve you in the best way for growth. Curious about the best courses/pdf/workbooks for Pinterest? We have all of our training for purchase at the Simple Pin Shop.Need a visual walkthrough of what I talk about on the podcast, subscribe to our YouTube channel.We're also on Instagram if you want to DM us or tag us in your Pinterest marketing journey. 

After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you're into courses or memberships. Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris.”Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Heather's Links:Get Heather's FREE Pinterest Strategy GuideDM Heather on IGSubscribe to Heather's YouTube channelFollow Heather on PinterestFollow Heather on TikTok

The holiday season comes every year but somehow it catches us all off guard. Pinterest thrives during Q4 and your business should too if you're using Pinterest in the right way. Today we're going to be talking about 3 ways you can get ready for the Pinterest holiday boost and 1 way we can help you. Intro - Call to Action: For a limited time we're offering 15% off our Pinterest marketing services when you book a discovery call with our team. We have services ranging from monthly management, Pinterest image design, Pinterest Ads, and account cleanup. Stop feeling frustrated by limited social media reach and unlock the power of Pinterest. Schedule your FREE Discovery Call with our team today!The sale ends July 31, 2024, and the offer cannot be combined.https://simplepinmedia.as.me/schedule/1abfe2c7 —-------See full show notes for all episodes at Simple Pin Media and click on articles.Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here.Looking to hire the best Pinterest marketing team? Book a discovery call today and we would be happy to figure out how to serve you in the best way for growth. Curious about the best courses/pdf/workbooks for Pinterest? We have all of our training for purchase at the Simple Pin Shop.Need a visual walkthrough of what I talk about on the podcast, subscribe to our YouTube channel.We're also on Instagram if you want to DM us or tag us in your Pinterest marketing journey. 

We all wonder if we're doing a good job with our business. It's natural and normal. But what you compare yourself with to determine if you're doing a good job is not helpful to you or your audience. Today we're diving into some history and will give you some action tips for how to effectively answer that question – am I doing a good job?Intro - Call to Action: Feeling the pinch of limited reach on social media and Google? Struggling to figure out how to get more leads and sales but the traditional methods don't seem to be working?You're not alone. Many business owners are facing this challenge as well. But what if you started using Pinterest more intentionally? For its true purpose of search and discovery so you can get traffic, sales, and new community members. Pinterest has over 515 million active users and it's growing every day. The audience is engaged, looking for ideas, products, and more. Users on Pinterest are looking for YOU!The how do you create a strategic, effective, and curated strategy for Pinterest? You ask the experts for help. For a limited time, we're offering 15% off our Pinterest marketing services when you book a discovery call with our team. We have services ranging from monthly management, Pinterest image design, Pinterest Ads, and account cleanup. Stop feeling frustrated by limited social media reach and unlock the power of Pinterest.Schedule your FREE Discovery Call with our team today! (insert link to scheduling page)Sale ends July 31, 2024 and the offer cannot be combined.—-------See full show notes for all episodes at Simple Pin Media and click on articles.Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here.Looking to hire the best Pinterest marketing team? Book a discovery call today and we would be happy to figure out how to serve you in the best way for growth. Curious about the best courses/pdf/workbooks for Pinterest? We have all of our training for purchase at the Simple Pin Shop.Need a visual walkthrough of what I talk about on the podcast, subscribe to our YouTube channel.We're also on Instagram if you want to DM us or tag us in your Pinterest marketing journey. 

In today's episode I'm chatting with Erin Harding of Simple Pin Media. We recently worked with Erin to up our own Pinterest ad game (aka - we had none) and her wealth of knowledge blew us away. I knew we had to get her on the podcast to share all things ads with you. We're chatting everything from getting started, to who Pinterest ads are a good fit for to some of the surprising ways Pinterest ads differ from Meta and Google ads.As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/getting-started-pinterest-ads-btb-226. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.

Pinterest quiz ads are getting some buzz around the interwebs so we thought we'd give you the low down on what they are and who should be using them in their marketing. Intro - Call to Action: It seems people either know about Pinterest Ads and have decided to implement them in their marketing or they know nothing and have chosen to ignore them. Or maybe perhaps you're super confused by Paid Pinterest marketing. We get that. Our team has been running ads for clients and teaching hundreds of students how to execute their paid strategy on Pinterest. If you're ready to dive into Pinterest but don't know if you should hire it out or learn it yourself, book a discovery call with Erin, our Pinteret Ads director and she can help you decide what the next right step would be for you. Note, this is not an ads strategy call. We have those too and if that's the next right step we can make sure to get you set up. Go to simplepinmedia.com and click on Pinterest Ads to book a call. Or scroll down below in your podcast app. If you're interesting in Pinterest Ads Templates you can find them here in our shop. Simple Pin Ads Society membership—-------See full show notes for all episodes at Simple Pin Media and click on articles.Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here.Looking to hire the best Pinterest marketing team? Book a discovery call today and we would be happy to figure out how to serve you in the best way for growth. Curious about the best courses/pdf/workbooks for Pinterest? We have all of our training for purchase at the Simple Pin Shop.Need a visual walkthrough of what I talk about on the podcast, subscribe to our YouTube channel.We're also on Instagram if you want to DM us or tag us in your Pinterest marketing journey.