Podcasts about pinterest analytics

Send us a textWant to get more eyes on your Pinterest content? In this episode, we dive into Pinterest SEO strategies to help you boost visibility, drive traffic, and grow your audience. Learn how to optimize your profile, research keywords, design high-performing pins, and track your success using Pinterest Analytics. Whether you're a beginner or looking to refine your strategy, these tips will help you maximize your reach on Pinterest!

Send us a textAffiliate marketing on Pinterest is full of potential, but common mistakes can hinder your success before you even get started. In this episode, we uncover the top 10 pitfalls to avoid—from ignoring Pinterest's rules to neglecting analytics—and share actionable tips to optimize your strategy. Whether you're new to Pinterest or looking to refine your approach, this episode is packed with insights to help you drive traffic, build trust, and boost your affiliate profits.Don't forget to get your free ticket to CMS25

In this episode of the Etsy Seller Success podcast, I chat with Pinterest expert Kate Ahl of Simple Pin Media. Kate shares valuable insights on how Etsy sellers can leverage Pinterest to drive traffic, promote their products, and scale their businesses.  In this week's episode we discuss: [01:51] Kate's Journey into Pinterest Marketing [04:38] Understanding Pinterest for Etsy Sellers [07:57] Best Practices and Mistakes on Pinterest [13:32] Pinterest Analytics and Ads [18:33] Setting Up and Optimizing Your Pinterest Account [20:02] Pinterest Trends and Timing for Q4 [21:27] Services Offered by Simple Pin Media [21:43] Hiring Tips for Pinterest Management [24:26] Time Management for Pinterest Success [26:10] Pinterest's Evolution and Future [28:09] Effective Pinning Strategies [30:56] Organic vs. Paid Growth on Pinterest [31:57] Success Stories and Client Testimonials [32:55] How to Connect with Simple Pin Media Connect with Kate: Website: https://www.simplepinmedia.com  Instagram: https://www.instagram.com/simplepinmedia/ 

Send us a Text Message.Unlock the power of Pinterest Analytics and turn your numbers into business growth! Learn how to track key metrics, understand trends, and boost your Pinterest strategy with ease. Let's dive in!Pinterest Challenge - Sign up FREE https://thepinterestqueen.com/challengeLearn Pinterest with live coaching from me for only $40/month! https://pintereststrategyacademy.com/psc

Send us a Text Message.Ready to unleash the full potential of your Pinterest marketing? We're diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.  Forget the "just post pretty pictures and hope for the best" approach. We're talking about strategic moves that'll turn your Pinterest into a lead-generating machine.See the show notes: https://jenvazquezcoach.com/pinterest-analytics-your-secret-weapon-for-explosive-growth-and-how-to-use-it-like-a-pro/ Pinterest Spring Refresh Challenge FREE https://thepinterestqueen.com/challenge

123 | What Are People Searching For This Week on Pinterest Analytics from Pinterest: ⁠https://view.highspot.com/viewer/64baab294cd43f7155d17233 Board: https://www.pinterest.com/today/best/throw-a-chic-summer-craft-party/112062/ Join our NEW Pinterest Challenge!: https://thepinterestqueen.com/challenge Using my proven Pinterest Marketing Method, I help hyper-busy, female service providers create one marketing workflow to book more clients and increase their income and impact… in about an hour a week. And invite amazing marketing experts to share their best action-oriented tips on all things marketing. This is a podcast for women by women. Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don't pay more): ➡️ FREE Pinterest Marketing Tools: ⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/resources⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ FREE Education in Marketing Strategy Academy FB Group ⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia  ➡️ My Favorite Business Tools: ⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/tools/⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest Strategy Academy (group coaching membership): ⁠⁠⁠⁠⁠⁠⁠⁠https://pintereststrategyacademy.com⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest VIP Day: ⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/vip⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest Management: ⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/pinterestmanagement⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Amazon Store: https://amzn.to/3DE5Q3a Find me: ➡️ Youtube (where you can visualize what we chat about): ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/jenvazquez⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/jenvazquezmedia⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Private FB group: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia/⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Email: ⁠⁠⁠⁠⁠⁠⁠⁠jen@jenvazquez.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message

Pinterest News: https://jenvazquezcoach.com/big-exciting-news-in-the-world-of-pinterest/ FREE Pinterest Marketing Tools: https://thepinterestqueen.com/resources FREE Education in Marketing Strategy Academy FB Group ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠ Hi, there I'm Jen Vazquez Founder and CPO. Chief Pinterest Officer of Jen Vazquez Media. Known by many as the Pinterest Queen, I guide photographers and other service-based female entrepreneurs to go from overwhelmed to an easy streamlined marketing strategy with my signature Pinterest + Repurposing Method to grow their business in an hour a week! Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don't pay more): ➡️ FREE Masterclass for Photographers ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepinterestqueen.com/photographers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ FREE Tools: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/resources⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ My Favorite Business Tools: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/tools/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest Strategy Academy (group coaching membership): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://pintereststrategyacademy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest VIP Day: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/vip⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest Management: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/pinterestmanagement⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me: ➡️ Youtube (where you can visualize what we chat about): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/jenvazquez⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/jenvazquezmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Private FB group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠jen@jenvazquez.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message

FREE Education in Marketing Strategy Academy FB Group ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠ Hi, there I'm Jen Vazquez Founder and CPO. Chief Pinterest Officer of Jen Vazquez Media. Known by many as the Pinterest Queen, I guide photographers and other service-based female entrepreneurs to go from overwhelmed to an easy streamlined marketing strategy with my signature Pinterest + Repurposing Method to grow their business in an hour a week! Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don't pay more): ➡️ FREE Masterclass for Photographers ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepinterestqueen.com/photographers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ FREE Tools: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/resources⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ My Favorite Business Tools: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/tools/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest Strategy Academy (group coaching membership): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://pintereststrategyacademy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest VIP Day: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/vip⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Pinterest Management: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com/pinterestmanagement⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me: ➡️ Youtube (where you can visualize what we chat about): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/jenvazquez⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jenvazquezcoach.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/jenvazquezmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Private FB group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠jen@jenvazquez.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message

I know you've been looking forward to more on this topic – Pinterest success! Today, you're going to hear why Pinterest is still so valuable and how to get the most out of your pins. Including ways to attract the right people - your ideal customer. One thing I'm really enjoying about Pinterest is how very different it is from Facebook or Instagram. It didn't start out that way, so if you haven't had an update recently, you'll find this really interesting. And honestly, it's so refreshing. Plus, how would you answer this question: “Are hashtags appropriate these days for my pins?” Yes or no? Are you sure? Let's get into the show and find out if you're right. Cali is the gal behind The Halcyon Hive and is a pin-tastic marketing guru. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest. It's time you stop crossing your fingers hoping that one of those many pins you posted will go viral and get you the traffic that everyone is talking about. Cali's going to be our guide today to teach us the strategy and tactics to get those results. How To Achieve Pinterest Success Why bother with Pinterest for your small business? https://giftbizunwrapped.com/episodes/pinterest-best-practices (Pinterest helps you) get more eyes on your website, grow your email list, increase brand awareness, and even make more sales. Understand how Pinterest is different from Facebook and Instagram. Pinterest is a visual https://giftbizunwrapped.com/episodes/meg-casebolt (search engine), so it's more like Google than social media platforms like Facebook and Instagram. People go to Pinterest to search, be inspired, and plan, not to socialize with others. Don't worry about your follower count - it's much less important than getting your Pinterest SEO right. Pinterest engagement is different from social platforms - it's about clicking, savings, and clicking through to the associated URL. Engagement is important because it tells Pinterest what your pin is about and who to show it to. What to pin for Pinterest success? Use Pinterest Trends to find currently trending search terms.

Lorena Penas é a socia fundadora de "Actualizados Comunicación", empresa que se adica á xestión da comunicación dixital. Hoxe falamos do PINTEREST unha rede que está á alza. A historia de Pinterest arrincou timidamente no 2009 a mans de Ben Silbermann, Paul Sciarra e Evan Sharp, como unha aplicación para a empresa Cold Brew Labs co obxectivo de crear un catálogo virtual de moda feminina para usuarios de dispositivos iPhone. Ao ver o potencial da aplicación, pronto lanzaron unha versión beta e, tan só dous anos máis tarde serían distinguidos pola revista Time como unha das 50 mellores páxinas web dese ano. E, actualmente conta con máis de 400 millóns de usuarios mensuais en todo o mundo "As empresas e os pequenos comeciantes teñen que ter en conta que Pinterest tamén pode ser unha boa ferramenta para a súa publicidade". "A organización de Pinterest é unha ferramenta moi interesante, non só para atopar productos senón tamén para atopar inspiración, tendencias...". "Pinterest é unha rede que non ten nada que ver coas outras, non hai tanto ruído e non da tantos problemas". Non son bos momentos para as redes sociais baixo o abrigo e sombra de Facebook. Os seus reiterados escándalos, as caídas mundiais e o seu anunciado rebranding para facer lavado de fronte e de reputación non deixan de sorprender. Na outra cara da internet atópanse plataformas sociais máis amables e, talvez, algo máis esquecidas ou menos consumidas polo público xeral como é Pinterest. A aplicación máis inspiradora agora é noticia polas súas novas actualizacións e pola súa gran subida en bolsa debido á negociación de compra por parte de PayPal. O funcionamento da aplicación é sinxelo. De feito, poderíase facer un paralelismo cun taboleiro de cortiza no que colocamos as imaxes, notas, calendarios e outros aspectos do noso interese. Pinterest está pensado para compartir imaxes e distinto tipo de contido audiovisual e ordenalo en función dos nosos intereses ou curiosidade, a través de diferentes categorías denominadas, precisamente, taboleiros. É, por tanto, unha ferramenta moi interesante para atopar ideas, explorar tendencias, buscar consellos e inspiración, dunha maneira visual, sinxela, e organizada. De maneira resumida, como consumidores de contido permítenos buscar e organizar infografías, fotografías, vídeos e deseños. Con todo, como negocio ou creador, tamén é interesante xa que podemos configurar o noso perfil como unha conta de empresa. Isto permitiranos ver métricas en Pinterest Analytics, crear anuncios en Pinterest Ads e verificar a nosa presenza na rede engadindo o noso sitio web. Ademais, tamén: ✔️ Poderemos etiquetar produtos e incluír unha pestana de compra no perfil. ✔️ Permitiranos mostrar o noso traballo. ✔️ Poderemos crear un catálogo de produtos. ✔️ Aumentaremos o tráfico á nosa web a través do clic sobre pines. Agora ben, nas últimas semanas anunciáronse tres grandes actualizacións interesantes para creadores e anunciantes. En primeiro lugar, a presentación de diapositivas de coleccións, o que permitirá combinar anuncios de coleccións con vídeos, ademais de etiquetar produtos. Ademais, a aplicación é un instrumento útil para establecer un vínculo coa nosa empresa, non só porque poidan buscar inspiración ou confianza en contido que redirixe á nosa marca, senón porque agora inclúese a sección “detalles do comerciante”, que nos permitirá explicar como somos dunha maneira sinxela. E, por último, permitirase promocionar Idea Pins de creadores seleccionados a través de Idea Ads. Estes son un conxunto de fotografías, texto e vídeos que desenvolven un concepto. Por exemplo, podería ser un Idea Pin dunha receita no que se nos explica como facela paso a paso. Máis Información ACTUALIZADOS COMUNICACIÓN: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. Máis Información e outras entrevisas: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

Tienes que tener un perfil de empresa en Pinterest, YA. Es sencillo de Configurar, es gratuito y además te dará acceso a herramientas fundamentales para tu negocio cómo Pinterest Analytics, vinculación a tu web, información adicional asociado a tu contenido y autoridad de marca. Además, puedes hacerlo directamente desde tu móvil y en menos de 10 minutos. Anímate a probarlo al final de este episodio y cuéntame tu experiencia aquí. Para más consejos sobre cómo utilizar Pinterest para tu negocio, suscríbete al Podcast y no te pierdas ninguno de los episodios --- Send in a voice message: https://anchor.fm/siquieropin/message

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/You can optimize your business's Pinterest page with the help of Pinterest Analytics. But where do you start? In this Pinterest 101 episode, we have Pinterest Analytics explained. We'll give you a Pinterest Analytics overview, Pinterest tips, how to use Pinterest for business, & MORE!So you want to track and improve your Pinterest performance, and you know that starts with Pinterest Analytics, but does diving into Pinterest Analytics sound a little overwhelming or time-consuming?Maybe you finally started to figure things out, but then the interface changed again.Well don't worry, because today we're covering everything you need to know about Pinterest Analytics in 2021. ➡ Check out our blog: https://bit.ly/3gwAYWC➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Ready to market your products & services on Pinterest? Let's reach your target audience with Pinterest marketing!Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple Pinterest SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies and more! Ask your Q's here (members only):Pinfinite Marketing Membership ForumLet's work together:Pinterest Marketing Strategy SessionsPinterest Monthly Account Management

Über Nacht die Zahlen verdreifacht?? Ein Kunde ist von 742 Tsd. monatlichen Betrachtern auf 2,6 Mio angestiegen. Aber wie kann das sein? Es haben sich die Metriken geändert! D.h. es gab in diesem Beispiel keinen Über-Nacht-Wachstums-Boost, sondern Pinterest hat die Metriken verändert. Und genau diese Änderungen solltest du kennen. Ansonsten läufst du Gefahr, deine Zahlen völlig falsch abzuleiten und nicht die richtigen Optimierungen zu integrieren. Diese Episode ist somit für absolut jeden zu empfehlen, der mit Pinterest arbeitet!    Für dich aus der Episode die wichtigsten Änderungen zusammengefasst:  früher monatliche Betrachter sind jetzt “monatliche Aufrufe” close ups gibt es nicht mehr, sondern heißen nun “Klicks auf Pin” früher Klicks auf Pins sind nun “ausgehende Klicks”, die also tatsächlich auf deiner Website landen. Die Traffic Kampagne heißt nun “Markenpräferenz”   Insider Club: Möchtest du dich im Detail mit diesem Thema auseinander setzen und Schritt-für-Schritt lernen, wie du deine Zahlen richtig analysierst und optimierst? Dann komm in unseren Skana Media Insider Club - der Mitgliederbereich für Pinterest Fortgeschrittene. Mit ausführlichen Video-Tutorials, Worksheets, Anleitungen, 2x monatliche Live Q&A Calls sowie einen Slack Channel. Hier findest du Themen wie: Pinterest Analytics, Tailwind Automatisierung, Best Practice Pin Design, Klickstarkes Texten, Canva Hacks, Pinnen für Saisons & Trends sowie Community Aktivierung auf Pinterest. Hier teilen wir unser absolut bestes Wissen bei dir! Hier erfährst du mehr: >> https://skanamedia.de/insider-club    Instagram: Um immer up-to-date für wichtige Neuerungen und Strategien zu sein, folg uns gerne auf Instagram. Hier sind wir jeden Mittwoch um 12 Uhr live.  >> https://www.instagram.com/skanamedia/    Newsletter + Free Guides Bibliothek: Oder bekomm alle News in dein Postfach.  Bonus: Mit Anmeldung zum Newsletter bekommst du automatisch Zugriff auf unsere Free Guides Bibliothek mit hilfreichen Anleitungen sowie Videos. Alles kostenlos für dich:  >> https://skanamedia.de/free-guides-bibliothek/

Pinterest Analytics es la herramienta gratuita que Pinterest pone a disposición de las cuentas de empresa (¡haztela ya si no la tienes todavía!) y que te sirve para: Conocer a tu público Crear contenido top Tener una estrategia digital más completa Crear acciones para conseguir tus objetivos Detectar el contenido que mejor funciona y replicarlo o mejorarlo Detectar el contenido que peor funciona y mejorarlo o abandonarlo Ganar tiempo y $ Saber si estás creciendo y gustando Y muchas otras cosas más, si sabes entender las métricas y los datos. Conoce qué debes de estar mirando, qué preguntas hacerle a Analytics y cómo utilizar sus respuestas a tu favor. En esta Parte III del episodio, veremos qué información sobre las conversiones de nuestros pines nos da Pinterest Analytics y también exploraremos el informe de Tendencias y cómo extraer todo el jugo para poder aplicarlas en nuevo contenido en nuestro perfil o en nuevas líneas de productos en base a la demanda que haya en ese momento en la intención de búsqueda y compra de los usuarios. Escúchalo cuando quieras. Aplícalo en cuanto puedas. Suscríbe al Podcast o a la Newsletter de Sí Quiero Pin y recibe contenido gratuito y de alto valor, cada semana en tu móvil. Si eres profesional de las bodas, te va a interesar. #pinterest #pinterestmarketing #analytics #pinterestanalytics #eldatoestuamigo #weddingplanner #estrategia #estrategiadigital #emprendedores #negocios #exito #finanzas #fotografosdeboda #boda #sectornupcial #profesionaldelasbodas #novia --- Send in a voice message: https://anchor.fm/siquieropin/message

Pinterest Analytics es la herramienta gratuita que Pinterest pone a disposición de las cuentas de empresa (¡haztela ya si no la tienes todavía!) y que te sirve para: Conocer a tu público Crear contenido top Tener una estrategia digital más completa Crear acciones para conseguir tus objetivos Detectar el contenido que mejor funciona y replicarlo o mejorarlo Detectar el contenido que peor funciona y mejorarlo o abandonarlo Ganar tiempo y $ Saber si estás creciendo y gustando Y muchas otras cosas más, si sabes entender las métricas y los datos. Conoce qué debes de estar mirando, qué preguntas hacerle a Analytics y cómo utilizar sus respuestas a tu favor. En esta Parte I del episodio, veremos qué es Pinterest, para que sirve y que información de gran utilidad, te da en su panel. Escúchalo cuando quieras. Aplícalo en cuanto puedas. Suscríbe al Podcast o a la Newsletter de Sí Quiero Pin y recibe contenido gratuito y de alto valor, cada semana en u móvil. Si eres profesional de las bodas, te va a interesar. #pinterest #pinterestmarketing #analytics #pinterestanalytics #eldatoestuamigo #weddingplanner #estrategia #estrategiadigital #emprendedores #negocios #exito #finanzas #fotografosdeboda #boda #sectornupcial #profesionaldelasbodas #novia --- Send in a voice message: https://anchor.fm/siquieropin/message

Pinterest Analytics es la herramienta gratuita que Pinterest pone a disposición de las cuentas de empresa (¡haztela ya si no la tienes todavía!) y que te sirve para: Conocer a tu público Crear contenido top Tener una estrategia digital más completa Crear acciones para conseguir tus objetivos Detectar el contenido que mejor funciona y replicarlo o mejorarlo Detectar el contenido que peor funciona y mejorarlo o abandonarlo Ganar tiempo y $ Saber si estás creciendo y gustando Y muchas otras cosas más, si sabes entender las métricas y los datos. Conoce qué debes de estar mirando, qué preguntas hacerle a Analytics y cómo utilizar sus respuestas a tu favor. En esta Parte I del episodio, veremos qué es Pinterest, para que sirve y que información de gran utilidad, te da en su panel. Escúchalo cuando quieras. Aplícalo en cuanto puedas. Suscríbe al Podcast o a la Newsletter de Sí Quiero Pin y recibe contenido gratuito y de alto valor, cada semana en u móvil. Si eres profesional de las bodas, te va a interesar. #pinterest #pinterestmarketing #analytics #pinterestanalytics #eldatoestuamigo #weddingplanner #estrategia #estrategiadigital #emprendedores #negocios #exito #finanzas #fotografosdeboda #boda #sectornupcial #profesionaldelasbodas #novia --- Send in a voice message: https://anchor.fm/siquieropin/message

In dieser Folge führt Sie Pinterest-Marketing-Expertin Dr. Melanie Grundmann in die Pinterest Analytics ein. Erfahren Sie, wie Sie Ihre Pin-Performance auswerten, um noch bessere Inhalte zu erstellen. Wussten Sie schon, dass Sie hier auch wertvolle Hinweise für Ihre Content- und Produktplanung erhalten können? Außerdem erfahren Sie, wie Sie mehr über Ihre Zielgruppe auf Pinterest herausfinden und was Sie in Google Analytics beachten sollten, wenn Sie Ihren Pinterest-Traffic auswerten. In der Folge erwähnte Tools und Quellen: Tracking-Vorlage für Pinterest-Analytics: https://bit.ly/pinterest-tracking Pinterest-Analytics-Vorlage für Google Data Studio: https://bit.ly/pinterest-data-studio Der ultimative Pinterest-Analytics-Guide: https://bit.ly/3alYdzh Weitere nützliche Links: Individuelle Pinterest-Beratung buchen: https://calendly.com/marphaconsulting/60min Folgen Sie mir auf Pinterest: https://pinterest.com/mellepelle Erfolgreich auf Pinterest ebook: https://bit.ly/30KCJHR Strategiekurs Erfolgreich auf Pinterest - Contentstrategie in 5 Schritten: https://bit.ly/2ZSwgLA Pins vorausplanen mit Tailwind - kostenlos testen: http://bit.ly/tailwind-testen (Affiliate Link) Toolkit für perfekte Pins & Pin-Vorlagen für Canva - jeden Monat neu: https://bit.ly/2CjQODJ (Affiliate Link) Music: La Pompe Du Trompe by Shane Ivers - https://www.silvermansound.com

This week Hannah and Sarah interview the lovely Julia Bocchese, SEO and Pinterest Consultant, about the overlap of SEO and Pinterest. Yes you read that right folks. The episode starts with the usual quickfire round where we find out all manner of things about Julia including what superpower she would like to have, favourite smell and if she can name one of the seven dwarfs. She also tells us about herself and how she got into the wonderful world of digital marketing. Julia then discusses how there is an overlap between Pinterest and SEO, including how Pinterest works as a search engine, similarities between strategies, and the similarities and differences between keyword research. We also discuss if Pinterest can help all businesses, what type of content drives traffic, biggest challenges and what you should be tracking to measure success. This week’s feature is the good old lie game, and this week Julia and Hannah go head to head. Who will be this week’s champion? Resources https://throughjuliaslens.com/ (Julia Travel Blog) http://www.pinterestkeywordtool.com/ (Pinterest Keyword Research Tool) https://uberall.com/en-gb (Uberall) https://analytics.pinterest.com/ (Pinterest Analytics) https://www.canva.com/en_gb/ (Canva) https://www.tailwindapp.com/ (Tailwind) Where to find Julia Website: https://juliareneeconsulting.com/ Pinterest: https://www.pinterest.co.uk/juliabocchese/ LinkedIn: https://www.linkedin.com/in/julia-bocchese/ Twitter: https://twitter.com/juliabocchese?lang=en-gb

Pinterest Marketing entzieht sich bisher einem Hype in Größenordnung von TikTok und Instagram. Dabei ist die Plattform ein spannender Hybrid aus Social Media und Suchmaschine. Zusammen mit der Pinterest-Expertin Dr. Melanie Grundmann, Gründerin von Marpha Consulting, erörtert HubSpotter Ben Harmanus, wie Unternehmen oder Blogger Pinterest nutzen, um die eigene Bekanntheit, den Traffic, aber auch die Umsätze zu steigern. Timestamps: [04:05] Was ist Pinterest - Social Media oder Bilder-Suchmaschine? [09:30] Pinterest SEO: Bilder für die Pinterest-Suche und gleichzeitig für die Google-Suche optimieren. [12:57] Ist Pinterest eine B2C oder B2B-Plattform - oder beides? [17:30] Auf Pinterest sind die meisten Suchanfragen nicht gebrandet. [21:20] Pinterest Analytics und Pinterest Audience Insights. [22:00] Gute Beispiele für Pinterest Marketing: Springlane und Leckerschmecker [26:00] Warum es eine gute Idee ist, das eigene Logo in den Pins auf Pinterest einzubauen.  [27:20] Pinterest setzt bild-analytische Verfahren ein und erkennt, was auf Bildern ist. [28:30] Conversion-Optimierung im Pinterest Marketing: Viel testen und das Message Match beachten. [31:30] Wie funktionieren die Pinterest Shopping Ads? Pinterest Werbung ist ein Hybrid aus Facebook- und Google-Werbung. [37:45] Wie gut funktionieren Pinterest Videos und wie helfen diese bei der Google SEO-Strategie? [43:00] Quick-Tipps für den Erfolg im Pinterest Marketing: Pinterest Content-Strategie und Keyword-Strategie.   Im Podcast erwähnt: Gute Beispiele für Pinterest Marketing: https://www.pinterest.de/springlanede/ https://www.pinterest.de/leckerschmecker/  https://www.pinterest.de/GenialeTricks/  https://www.pinterest.de/fit_for_fun/ https://www.pinterest.de/utopia_de/    Mehr von Dr. Melanie Grundmann: Die Agentur: https://www.marpha-consulting.de/  Der “Erfolgreich auf Pinterest”-Podcast: https://www.marpha-consulting.de/pinterest-podcast/  Dr. Melanie Grundmann auf Pinterest: https://www.pinterest.de/mellepelle/  Bücher zu Pinterest Marketing: https://www.marpha-consulting.de/produkt/erfolgreich-auf-pinterest/    Feedback zu unserem Digital Business Podcast:  Gerne an podcast-dach@hubspot.com. Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk  Wenn dir unser Podcast hilft, digital erfolgreicher zu sein, unterstütze uns gerne mit einer 5-Sterne-Bewertung, einer Rezension und einem Abonnement. Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-helpdesk/id1508217453 

Top 6 Tips for Lead Generation on Pinterest. Before you start to generate leads via Pinterest you gotta first Know who your audience is. Second, use the Pinterest Insight tools to discover if your content is reaching your target audience. #1 for Lead Generation on Pinterest: Create a Freebie. Find out a problem your target audience is having or something that your audience wants and give them that in exchange for their email. Tip- Quizzes have the highest conversion. Evergreen: The Content lives on FOREVER! And can produce for you now and then trend again two years from now, continuing to generate followers and leads. #2 for Lead Generation on Pinterest: Create Pins that Lead to Your Instagram. Instagram works as a blog from some people, and if that is you, pin your value-adding Instagram posts to Pinterest. Tip – Resize the Instagram images to a 2X3 ratio – Pinterest Optimized Image. Canva is a great place to resize Instagram images to Pinterest Optimized Images easily. #3 for Lead Generation on Pinterest: Showcase your portfolio work on your boards. This idea is excellent for designers and photographers. Tip: Use your location and your niche in the description of your images. Using your location and niche description will bring those images up during their search on Pinterest and Google as well. Optimize Pinterest Descriptions #4 for Lead Generation on Pinterest: Utilize Pinterest Bio. Use keywords to Target your audience in your Bio and what you offer to your audience. Then use a shortened bitly link to then send the viewer to your opt-in or Instagram. #5 for Lead Generation on Pinterest: Test out your pins. Create 4-5 different images and then wait 3-4 weeks to check Pinterest Analytics to see which pins are working the best. Tip: Tailwind is Awesome! #6 for Lead Generation on Pinterest: Accelerate Your Efforts with Promoted Pins. Find out which pins are naturally performing best and then promote those pins for $10 a day for a few months. Promote your lead generation posts. It takes a few weeks for those Pinterest promoted pins to begin to snowball, so promoting for a few months is optimal.   Connect with Cali: https://thehalcyonhive.com Connect with Shanelle: https://www.shanellekunz.com   Connect with Cali on Pinterest: http://pinterest.com/thehalcyonhive Pinterest Challenge: https://thehalcyonhive.com/pinterest-3-day-challenge   Connect with Cali on Instagram: @cali.waege Connect with Shanelle on Instagram @shanelle.kunz

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com.Pinterest/Instagram: @PinfiniteMarketing

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com.Pinterest/Instagram: @PinfiniteMarketing

It’s so easy to start growing your online business and putting all the necessary pieces in place and forget one really important element – analytics.  Today we’re going to talk about why Pinterest analytics are key to your business success and how you can easily find the data you need with the right dashboard. NoContinue reading The post #177 – Why Pinterest Analytics Should Be Defining Your Pinterest Strategy appeared first on Simple Pin Media.

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com

Schon seit einigen Wochen gibt es eine neue Benutzeroberfläche in Pinterest Analytics. Bisher konnte man aber immer wieder zur alten Version zurück switchen, das geht jetzt nicht mehr und es ist an der Zeit, dir die neuen Features mal vorzustellen. In dieser Folge erfährst du, welche Funktionen neu sind in Pinterest Analytics und welche es nicht mehr gibt. Shownotes Anmeldung zum Newsletter: https://skanamedia.activehosted.com/f/3 Why Academy Pinterest Workshop für Anfänger am 25. Juli in Berlin https://why-akademie.de/events/pinterest Mehr über Skana Media: https://skanamedia.de/

Pinterest updated it’s analytics dashboard in April of 2019.  Annette talks Marissa Wood, Pinterest strategist for Blue Fairy Studios.  We discuss what is wonderful about this improvement, what isn’t and most importantly what to do with Pinterest Analytics when trying to develop your clients pinterest presence.  And of course the peculiar pin--which is actually a huge help if you are looking for new stock photography options.

Du willst mehr Reichweite auf Pinterest erzielen? Dann ist die Website Verifizierung eine wichtige Grundlage! Damit bestätigst du Pinterest die Echtheit deiner Website, was positiv vom Pinterest Algorithmus bewertet wird. Außerdem gibt es weitere Vorteile für dich! Erfahre in der heutigen Episode: was eine Verifizierung überhaupt ist wozu diese gut ist wie du die Verifizierung Schritt für Schritt durchführst wie du erkennst ob die Verifizierung erfolgreich war plus ein Hack, der dir die Verifizierung erleichtert. Viel Spaß beim Hören! Shownotes Link zu Episode 16 "Pinterest Analytics": https://apple.co/2UDQcw8 Anleitung Meta-Datei & Anleitungen anderer Website Hosts: https://help.pinterest.com/de/business/article/claim-your-website Umfrage: https://forms.gle/N6UM21LztnuzMUAL7 Sichere dir jetzt dein 30-minütiges Gratis-Strategiegespräch https://skanamedia.de/gratis-check-up/ Skana Media Website https://skanamedia.de/ Skana Media auf Pinterest https://www.pinterest.de/skanamedia_pinterestmarketing/ Skana Media auf Instagram https://www.instagram.com/skanamedia/ Buche ein 30-minütiges kostenloses Strategiegespräch: https://app.acuityscheduling.com/schedule.php?owner=16590208

In der heutigen Folge lernst du, wie du mit Hilfe von Pinterest Analytics deine Zielgruppe besser kennenlernst, deine Pins optimierst und wertvolle Inspiration für neuen Content bekommst. Shownotes Plane deine Pinterest Inhalte zeitsparend mit Tailwind https://skanamedia.de/tailwind-5-schritte-anleitung/ Zur Umfrage: https://forms.gle/N6UM21LztnuzMUAL7 Sichere dir jetzt dein 30-minütiges Gratis-Strategiegespräch https://skanamedia.de/gratis-check-up/ Skana Media Website https://skanamedia.de/ Skana Media auf Pinterest https://www.pinterest.de/skanamedia_pinterestmarketing/ Skana Media auf Instagram https://www.instagram.com/skanamedia/ Buche ein 30-minütiges kostenloses Strategiegespräch: https://app.acuityscheduling.com/schedule.php?owner=16590208

Pinsights - Der Podcast für dein erfolgreiches Pinterest Marketing: Hallo und herzlich willkommen zu unsere Introfolge von Pinsights -Der Podcast für dein erfolgreiches Pinterest Marketing. Wir sind Franziska von Lienen und Natalie Stark von Skana Media. In der heutigen Folge lernst du uns und unsere Geschichte kennen und erfährst, welche Themen dich in den nächsten Folgen erwarten. Yes, es werden Worte wie Pinterest Analytics, Tailwind, Widget Builder, Rich Pin usw. fallen ... also sei gespannt und werde selbst zum Pinterest Experten für dein Business! Shownotes Hast du nun auch Lust bekommen Pinterest zu deinem Social Traffic Booster Nr. 1 zu machen? Dann nimm an unserem Workshop in Berlin am 27.03.2019 teil. Hier gibt´s mehr Infos! Keine Zeit? Dann vereinbare mit uns ein kostenloses Check Up Gespräch und wir analysieren das Pinterest Potential deines Produkts, deiner Dienstleistung oder deines Unternehmens. Such dir hier einen passenden Termin aus! Du willst sofort loslegen und ab jetzt auch zeitsparend und effizient pinnen? Dann nutze Tailwind für deine Contentplanung. Hier geht´s zur Anmeldung! Komm in unsere Pinterest Community auf Pinterest und tausche dich mit uns aus! Hier geht´s zur Community! Lust auf einen Blick hinter die Kulissen? Dann folge uns auf Instragram und lerne uns in unseren Stories besser kennen. Sag “Hallo” auf Instagram! Du willst uns live kennenlernen und hast Lust dein Wissen in einem Workshop zu vertiefen? Dann schau auf unserer Eventseite vorbei!

On this episode we talk with Nicole Saunders of SaundersSays.com.  She recently wrote an article for the Tailwind Blog about using Audience Insights in Pinterest Analytics to better plan content an marketing.  We'll talk it's benefits and it's limitations.

Descarga gratis la Planilla de Pinterest Analytics acá: https://pinchamarketing.com/planilla Aunque muchos no lo quieran aceptar, el analizar las estadísticas de las campañas de Marketing es una de las cosas más importantes que podemos para alcanzar nuestros objetivos. Puede sonar aburrido y tedioso, pero si lo hacés de la forma que te voy a explicar hoy, te aseguro que las vas a querer revisar siempre. Mi nombre es Gabriela Higa y soy Pinterest Manager en Pincha. Ayudo a negocios y creadores de contenido a ganar visibilidad online a través de la gestión de cuentas de Pinterest para empresas, para que tengan más tiempo libre, mientras más personas los van conociendo. En este podcast, te paso tips y consejos fáciles de aplicar para que vos también hagas crecer tu marca gracias a Pinterest. El episodio de hoy viene con regalo, sí sí. Armé una planilla de seguimiento de Analytics muy fácil de usar, que podés descargar en pinchamarketing.com/planilla. Viene con un instructivo paso a paso, que podrás aplicar después de escuchar este programa. CLICK PARA DESCARGAR PLANILLA DE ANALYTICS PARA PINTEREST Hoy vas a descubrir cómo podés usar los Analytics para mejorar tu estrategia en Pinterest. Los Analytics son las estadísticas, vale aclarar. Vamos a ver los Analytics de Pinterest, los de Google, y algunos datos de Tailwind. ¿Por qué es tan importante medir tus estadísticas? Porque esta es la única forma de ver con datos concretos, si lo que estás haciendo en Pinterest te está acercando o no a tus objetivos. En general Pinterest se utiliza para llevar tráfico a un sitio web, ya sea para captar leads, mostrar productos y servicios, o generar ingresos con publicidad, por eso, con más razón necesitás saber cuánto tráfico estás generando cada mes y cómo lograste hacerlo. Así vas a determinar qué cosas ajustar de tu estrategia, e incluso, con el tiempo también vas a poder animarte a crear nuevos productos y contenidos en base a los intereses de tus lectores, tal como vimos en el episodio 4, en donde te expliqué tres formas de aumentar tus ingresos con Pinterest.   ¿Te imaginás qué genial sería conocer con exactitud cuáles de tus posts son los que más tráfico te generan? Es muy probable que te sorprendas y que lo que creas menos interesante para vos, sea lo más leído por tu comunidad. Aparte de eso, al analizar tus estadísticas también podés conocer qué tableros (individuales y grupales) te están generando más interacción y visitas, y qué cuentas te están ayudando a crecer. Todo esto suena muy lindo, pero cuando llega fin de mes y toca mirar todos tus números, entrar a tus analytics puede generarte un espasmo por la cantidad de información que hay, por eso, cada vez que lo hagas, por favor sé objetivo y observá los puntos que te voy a exlicar en orden. Cuando vayas agarrando más cancha, ya podés ir recolectando más información. Primero vamos a lo que tenemos más a mano que son las Estadísticas de Pinterest. En la parte superior izquierda de tu página de Pinterest, verás una pestaña que dice Analytics con cuatro opciones para ver. Primero tenés una que dice Información, que es un resumen de las siguientes opciones:   Perfil En esta sección ves las estadísticas de todo el contenido de tu perfil, incluyendo tus pines y los pines que guardaste de otros sitios web. Ahí podés conocer qué cosas le interesan a tu audiencia, además de lo tuyo.   Personas a las que llegas En esta parte podés ver el alcance de todos tus pines, a través de todo Pinterest. Incluye todos los pines, tuyos y de otros, que se fueron mostrando y recibiendo interacción en toda la red, sin importar en dónde hayan sido guardados esos pines. Hay que tener mucho cuidado con esta parte, porque el primer dato que muestra, en español, dice Media de Visitantes únicos. Esto NO equivale a visitas a tu web, en realidad son espectadores de los pines que salieron de tu perfil. Repito, pines de tu sitio y pines de otros. En inglés dice Viewers (espectadores), y ahí queda más claro. Esta pestaña de Analytics, sirve más que nada para conocer a tu audiencia. Podés ver de qué países llegan y qué intereses tienen. El resto, siempre que seas activo, va a subir, así que no hay que emocionarse mucho.   Sitio web Lo que más nos interesa ver en los Analytics de Pinterest es cómo rinden nuestros pines, es decir, los que llevan tráfico a nuestro sitio web. Por eso vamos a ir a la opción que dice Sitio Web. Allí podés ver qué es lo que estuvo pasando en los últimos 30 días, respecto a Impresiones, Pines guardados, clicks y Pines originales. Para empezar a observar lo que pasa, necesito aclararte algunos términos: Impresiones: El número de impresiones equivale a la cantidad de veces que un pin fue mostrado en Pinterest, sin importar el dispositivo o el usuario. Es decir que si a vos te aparece un mismo pin 5 veces mientras estuviste scrolleando para abajo, ese Pin cuenta 5 impresiones. Si yo veo tu pin 100 veces pero nunca lo guardé en mis tableros ni le hice click, igual se cuentan 100 impresiones. Atención a este dato, porque muchas veces se usa como prueba de crecimiento en Pinterest, pero si lo pensás bien, cualquiera podría inflar este número. Pines guardados: El número de pines guardados equivale a la cantidad de veces que fueron guardados tus pines en distintos tableros. Pueden haber sido guardados en tus tableros y en tableros de otras personas. Este número indica interacción. Quiere decir que tus pines, además de ser mostrados, quieren ser compartidos o visitados en otro momento. Clicks: Los clicks indican la cantidad de veces que se hicieron click en tus pines, independientemente si fueron guardados en otros tableros o no. Este es el dato que más nos interesa, si utilizamos Pinterest para llevar tráfico a nuestro sitio web. Este número indica interacción y también indica urgencia. Puede que un pin sea clickado y no ser guardado, porque se quiere ver el contenido en el momento. Pines originales: El número de pines originales equivale a la cantidad de veces que se guardaron imágenes a Pinterest desde tu sitio web. Es decir que alguien entró a tu blog, pudo haber sido desde Pinterest o desde cualquier otro medio, ojo, y al gustarle tu artículo, decidió guardarlo en sus tableros para tenerlo de referencia. Acá vas a ver que pueden guardar cualquier imagen, por eso lo ideal es que siempre tengas en tu blog una imagen vertical diseñada para Pinterest, con este propósito. Conociendo estas métricas, al ingresar a las estadísticas de tu sitio web en Pinterest, vas a poder descubrir los pines que más se mostraron, los que más se guardaron y los que más se clickaron. También podés ver los tableros en donde sucede todo esto. Lo que te recomiendo que observes primero es qué pines recibieron más clicks. Es probable que coincida con los que fueron guardados más veces, y también puede suceder que no. Esto depende de la urgencia que tiene tu audiencia de ver el contenido de tu sitio web. Si un pin es guardado mucho más de lo que es clickado, entonces interesa como referencia a futuro, pero no genera urgencia. Si un pin es clickado más de lo que es guardado, indica que  les interesó lo suficiente como para salir de Pinterest e ir a tu página. Acá no hay que volverse loco, sólo hay que observar y tomar nota de lo que te llame la atención. No necesitás anotar todo, sino lo más importante, como por ejemplo los pines más clickados. Acordate de que todos los meses tendrías que mirar tus analytics, así que cuanto más simple sea este proceso, más fácil será de repetir. Si te descargás la planilla de seguimiento de Analytics de Pinterest de regalo, en la hoja del perfil de Pinterest, vas a poder ir completando lo que descubras cada mes. Ingresá a pinchamarketing.com/planilla y bajátela gratis. A medida que te vayas acostumbrando a mirar tus estadísticas, otra cosa que podés observar es qué pines se están mostrando más, es decir, cuáles tuvieron más impresiones para ver qué es lo que Pinterest está eligiendo mostrar. Esto puede indicar que hiciste bien el SEO y que Pinterest te mostró en los resultados o en contenidos relacionados. Si estás en tableros grupales, es probable que estos aparezcan en esta la parte de impresiones, pero lo que tendrías que prestarle atención es la relación entre la cantidad de impresiones vs la cantidad de clicks. ¿Qué podés notar al observar las impresiones vs clicks? Si un pin tiene 10.000 impresiones y sólo 20 clicks, podría significar que Pinterest lo mostró mucho, pero que a sus espectadores no les interesó. Esto podría suceder si participas de tableros grupales en otros idiomas, o si diseñás pines hermosos pero cuyo contenido no despierta nada de interés. Hay varios factores que pueden generar esto, pero lo que podemos entender es que la gente ve el pin pero decide no hacer nada. Si por otro lado, ves que un pin tiene 2000 impresiones y 100 clicks, es decir, no se mostró tanto como el pin anterior pero aún así la gente le hizo click, podría significar que el tema es muy llamativo o que le está respondiendo perfectamente a la inquietud de tu audiencia, y que no hizo falta mostrarlo tanto para atraer clicks. En cuanto a las proporciones de referencia, varían en cada cuenta, yo recién te tiré números redondos. Podés ver estos datos en cada pin de tu perfil, haciéndole click, siempre y cuando ese pin haya estado publicado mínimo 20 - 30 días. Esta relación entre impresiones y clicks es muy interesante, y te sirve para saber si hay ciertos temas en los que no haría falta que te enfoques tanto. También te da ideas para nuevos contenidos, porque sabés qué es lo que más quiere tu comunidad. Yo solamente tomaría nota de las palabras clave y haría un brainstorming de ideas para un futuro calendario editorial. Lo que vas a notar siempre es que hay muchas impresiones sobre clicks, y esto pasa aún en los posts más populares. No es ni bueno ni malo, simplemente significa que tu audiencia puede ver tus pines muchas veces antes de hacerles click. Pensá que a vos también te pasa. Por ahí ves un pin hoy que no te interesa, pero mañana sí. Te lo digo porque hasta a mí me pasó ayer, resulta que por fin entré a leer contenidos sobre Linkedin, después de varias semanas de ver los pines dando vueltas. Muy bien, hasta acá llegamos con los Analytics de Pinterest, en resumen, siempre prestale atención a la actividad de tu sitio web. Anotá: Qué pines reciben más clicks Qué pines se guardan más Media de pines guardados por día (promedio de actividad diaria)   Google Analytics.   Lo que vamos a ver en Google Analytics es la cantidad de visitas que llegan desde Pinterest y cuáles son tus páginas más populares. Podemos mirar un montón de cosas más, pero hey, no somos estadistas, así que vamos a mantenerlo simple. Para esto necesitas una cuenta en G. Analytics, obvio. Si no la tenés, seguís el tutorial que te da Google, y esperá un mes para recaudar datos. Sin datos no tiene sentido mirar dos visitas locas. Si ya tenés tu cuenta de Google Analytics conectada tu web hace tiempo, simplemente vas a ir a Audiencia - Todo el tráfico, seleccionás un período de tiempo, que puede ser el mes pasado o los últimos 30 días, según lo que quieras medir, y abajo del gráfico vas a ver una serie de números. Tenés usuarios (nuevos y no nuevos), sesiones, páginas, tiempo, y un montón de números más. Lo que podés tomar como métrica es la cantidad de visitas a páginas, cantidad de usuarios o cantidad de sesiones, según tu objetivo. En mi caso, prefiero ver la cantidad de sesiones, porque me indica cuántas veces llegaron visitas desde Pinterest, independientemente del usuario, tomando todo lo que haga una visita antes de mostrar 30 minutos de inactividad. O sea, si yo entro a tu blog a la mañana, y después entro a la tarde a otro artículo, serían 2 sesiones. Como lo que buscás es atraer gente a tus contenidos, los cuales son variados, está bueno contar esas dos visitas. Ahora si vos monetizás tu blog con publicidad, es probable que te interese más la cantidad de visitas a páginas, porque es una métrica que te piden tus anunciantes o patrocinadores. Cada uno va a elegir el dato que le interese más, pero básicamente es cuestión de tomar nota de cuánto tráfico está yendo a tu sitio en total, ya sea de Pinterest, Google, Facebook, etc. Otra cosa que podés ver en Google Analytics es la proporción de tráfico que te genera cada red social. Para eso vas a Adquisición - Medios sociales - Referencias de la Red, y ahí ves cuántas sesiones llegan de cada una. Si empezás a usar Pinterest activamente, vas a notar que primero está abajo de todo, y después de a poco va subiendo, e incluso en pocos meses puede llegar a igualar el canal principal. Por último, lo que te recomiendo ver en Google son los artículos que más tráfico están generando en todos los medios y qué pines son los que generan más visitas en Pinterest. Vas a ir a Adquisición - Medios Sociales - Páginas de Destino, y verás una lista de direcciones URL de todas tus páginas. Si vos le hacés click a cada una, vas a ver su fuente de tráfico, y si apretás en donde Pinterest, vas a ver la URL exacta del pin. ¿Por qué ver este dato si ya revisaste los clicks de Pinterest? Porque además de revisar lo que pasa en Pinterest, está bueno ver el interés que tiene toda tu audiencia en todos los medios. Aparte, los datos de Google Analytics son mucho más precisos. Lo que podés descubrir es que los pines que te traen más tráfico están guardados en tableros de personas que tienen muy poquitos seguidores, pero que tal vez el nombre o el contexto del tablero le da más relevancia en Pinterest. Ahí se ve la importancia de estar activo, porque nunca sabés cuándo un pin se va a viralizar.   Entonces, para resumirte qué mirar en Google Analytics, anotá: Cantidad de sesiones, usuarios o visitas a páginas (elegí la métrica que vos quieras) Proporción de tráfico proveniente de Pinterest Post más populares y sus palabras clave   Extra: Analytics de Tableros (individuales y grupales)   En el episodio anterior se habló de los famosos tableros grupales, y en un momento mencioné que cada tanto también deberías analizar sus resultados. Igual esto se haría en los dos tipos de tableros, o sea, individuales y grupales.   Primero podés ir a tus Analytics en Pinterest, y volver a la pestaña de Sitio web. En la parte de Clicks, abajo de todo, vas a ver que hay una lista de Tableros de los Pines con mayor número de clics durante los últimos 30 días.   Allí no sólo aparecen tus tableros, sino los de otras cuentas. Si entre los primeros lugares aparece uno de tus tableros, golazo!   Otra herramienta que podés usar para medir la interacción de tus tableros es Tailwind. Tailwind es un programa que te ayuda a programar tus pines de forma automatizada, y entre sus mejores funciones tiene sus propias estadísticas.   Si vas a Insights - Board Insights, podés ver un cuadro con una lista de todos tus tableros y sus elementos. Pines, seguidores, cantidad de pines guardados y unos puntajes.   Cuando medís tus tableros grupales, he notado que el puntaje que te conviene mirar es el de Puntaje de Viralidad. Lo que te está dando es la cantidad de veces que se ha guardado cada pin, en promedio. Por ejemplo, si aparece un 3.2, entonces en promedio cada pin se ha guardado al menos 3 veces. Puede que estés en tableros nuevos y que este número sea muy bajito, sólo por ser nuevo, así que lo que te recomiendo que es que hagas un seguimiento de tus tableros y que después de 3 - 4 meses tomes acción. Ojo, hay veces en los que ves que te conviene salir enseguida, no sólo porque porque el puntaje sea 0.0001 sino porque a simple vista ves que ni el nombre del tablero pega con tu negocio.   Conclusión: Mantenelo simple Todos los datos que tomes, ya sea de Pinterest, Google Analytics o Tailwind, son números que van a apoyar ideas lógicas. Es cierto que muchas veces los datos te van a sorprender, pero si estás enfocado en usar Pinterest para atraer a tu audiencia con contenidos de calidad, hay cosas que caen por su propio peso. Si tu blog está enfocado a un micronicho de público reducido, no vas a manejar los mismos números que un blog viral, tipo Genial Gurú, que le apunta a todos. Después, si tu blog trata de Veganismo, no tiene sentido que formes parte de tableros grupales que se llamen Recetas Saladas y que adentro, la mayoría de los pines sean de carne y pollo, por más que haya mucha interacción. Todos los negocios son diferentes, por eso tené mucho cuidado de no caer en la trampa del éxito de los Analytics, cuando vos tenés tus propios objetivos. Van a haber meses en donde las cosas parecen bajar, algunos en donde no pasa naranjas, y otros en donde vas a crecer. Esto es normal. Medir las estadísticas no debería ser algo estresante, sino una tarea más. Siempre limitate a tomar poquitos datos específicos, como por ejemplo, los que aparecen en la planilla de seguimiento de Analytics que te regalo acá en el podcast. Ingresá a pinchamarketing.con/planilla y descargala. En Pinterest hay que ser intencional. Parezco un disco rayado con esto jaja Bah, deberíamos ser intencionales en todo. Recordá siempre tus objetivos a largo plazo, y no te dejes engañar por el éxito de otros. Mirá tus estadísticas simplemente para ser más consciente de lo que está pasando, y usalo para simplificarte las cosas, no para complicartelas más. Ya sabés que cada vez que lo necesites, podés escuchar este podcast o leer el artículo en pinchamarketing.com/7 Espero que te haya gustado el episodio de hoy. Suscribite, dejame tu valoración y recomendá el programa a tus amigos.

The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend – Pinterest. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,600 x longer than a Facebook post  Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing. And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 70 million total users, I don’t know what would be. Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. Pinterest for Business is Different from Your Personal Account: The Added Benefits: If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest’s marketing potency. With your business account, you get: Different Terms of Service The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially. You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use: Don’t promote spam, “such as asking participants to comment repeatedly.” Don’t “run a sweepstakes where each pin, repin, or like represents an entry. [or] ask pinners to vote with a repin or like.” Don’t run contests, sweepstakes or promotions “too often.” Don’t “suggest that Pinterest sponsors or endorses” your business. Pinterest Analytics Pinterest Analytics is one of the  most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing. How to Create Popular Pins Your pins can get the kind of engagement  for your business if you execute them right. Pinterest has been described by Social Media Examiner as a visual search engine. So, just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable. If it’s not searchable, then it won’t be found or seen. Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, a.k.a. what your followers search for, and learn how to create popular pins. Most Popular Categories If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.  while 80% of users are female, men are starting to catch the Pinterest bug. In the past year, the number of male users has DOUBLED, making them Pinterest’s fastest growing demographic. Images that Work One quick perusal of Pinterest, and it’s clear how visual a site it is. With such an emphasis on the visual impact, your images are the cornerstone of any pin you share. What makes the top Pinterest pins so popular? Optimal Pin Size All pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small. Canva’s Pinterest template is this size and makes sizing your images a lot easier. Instructographics Sometimes it’s good to take advantage of the longer length allotment. The term instructographic was coined by Pinterest, and is another name for infographic. These are popular because of their DIY, how-to nature, which we know is the second most popular category! How to Get Your Pins Seen and Shared: Optimising Your Pins It’s one thing to create a fantastic pin, but it’s a whole other game to get it seen and shared. No one is going to find your pin if you don’t optimize it for engagement. Make It Easy to Pin Content from Your Sites Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. Or, if you use WordPress, there’s a Pinterest Pin It Hover button plugin. These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or actually pin your site’s content on their own accounts. If you don’t have these buttons, there is little chance your site will bring ANY interaction with your Pinterest account. Connect with Your Other Social Media Platforms You don’t want to have to start over with followers when you create a new social media account. It’s super easy to connect your Twitter and Facebook accounts to your Pinterest for Business account. This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. And, it will add Twitter and Facebook buttons to your Pinterest account. To connect your social media accounts: Go to your account settings Go to the social networks section Connect your Facebook and Twitter accounts Share Pins in Your Newsletter Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this: “Our most popular pins from this week. Head on over to our Pinterest for even more!”  SEO for Pinterest You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps: Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins. Step 2: Add your keyword/keywords to your pin titles. Step 3: Add your keyword/keywords to your pin descriptions. Step 4: Add your keyword/keywords to your pin image file names. As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context. Use a Call-to-Pin In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. In fact, you’ll get 80% more engagement with a CTP. In your pin’s description, add a little something like: “Repin to your own inspiration board.” Engage to Build Relationships and Gain New Followers Now that you know what kinds of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will grow your reach. As we all know, more reach = more success. Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone. A recent study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are: how many accounts you are following / are following you how many pins you have how many boards you have To be on top of those factors and build relationships to grow your reach, you need to: Post Frequently To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content. Warning! Avoid a major Pinterest faux pas: don’t pin all 30 new pins within a 5-minute span. Spread your pinning throughout the day. Tip! You can create a Secret Board and collect pins to save time. Load up your 20 or so pins in the morning, and keep them on your secret board. Throughout the day, return to the board and grab the pins you want to pin on other “live boards.” Engage with Followers, Reply to Comments Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly, using their names to really take your customer service to the next level. Comment on Your Followers’ Pins Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too! Follow and Engage with Popular Boards The best way to see successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the bigger players. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level! If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards. Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway. Invite Others to Pin on Your Boards Build Influencer Relationships Reach a wider audience and gain more followers by reaching out to influencers in your field. Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Once you’ve dropped your name that way, you can initiate a bigger collaboration. Ask if they will post on a board of yours, or offer to contribute to one of their boards. Offer ideas for their boards and show that you are familiar with their content when initiating collaboration, and you’ll be closer to that “yes” you’re looking for. How to Promote Your Brand Successfully: Pinterest Strategies Mix Up Your Content The rule for all social media is to mix up your content. You will lose the interest of your followers and lose your chances of gaining any new ones if your content is static and not diverse enough. So, please whatever you do, don’t just post product photos. Diversity of your pins is a hugely important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy. Include a Direct Link to Your Site Not all of your pins are going to make sense as Rich Pins. (Product photos, events, and articles benefit from the added information provided with Rich Pins, but not all of your content will.) It’s all about context. Put Your Most Popular Boards on Top Over time, you’ll be able to see which boards are more popular and get more engagement. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material. Create a Board Just for Blog Posts Grab all those article Rich Pins you have, and organise them into their very own board! You’ll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since it’s all in one easy-to-find-board. They will thank you. Track Your Success and Learn the Strategies that Work with Pinterest Analytics One of the newest features on Pinterest for Business is the super helpful Pinterest Analytics. This feature is only for business accounts and allows you to see: Which pins and boards from your profile people love most What people like to save from your website Who your Pinterest audience is, including their gender, location, and other interests Which devices people use when they’re pinning your stuff How adding the Pin It button to your website leads to referral traffic from Pinterest And, there is another reason verifying your account is a good idea. It will help you gain authority and build trust. When Pinterest users see that little red check mark next to your website, they know you’re legit. You can verify your website in the settings section by adding a meta tag. This will give you a verification badge, and you’ll be official. If you choose not to verify your site, you can still include a link to your site on your page, but you won’t be able to use Pinterest Analytics. Don’t miss out on the crucial information Pinterest Analytics will give you. Verify your account! How to Start Using Pinterest for Business to Improve Your Visibility and Promote Your Brand Right Now Your Pinterest for Business account comes with a ton of marketing power that’s completely different from a personal account. To tap into that power, you need to: 1. Create popular images that are: bright crisp high quality 736×1102 pixels infographics in popular categories 2. Get your pins seen by: using keywords in pin titles, descriptions, and image file names linking to your other social media platforms adding the Pin It Hover button and Pinterest widget to your sites sending your pins in newsletters adding a call-to-pin in your pin descriptions 3. Engage with followers and influencers to grow your reach by: pinning up to 30 times per day responding to follower comments commenting on follower pins following popular boards and commenting inviting followers and influencers to pin on your boards building influencer relationships using “find friends” from Twitter and Facebook 4. Promote your brand successfully with: direct site links in descriptions a variety of content – seasonal and relevant your most popular boards at the top a board dedicated just to your blog posts 5. Use the information from Pinterest Analytics to create a more successful future strategy If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site. Happy Pinning! Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition     How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now:   Download here >>   Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Google+  Facebook YouTube Pinterest Instagram    

Learn more about how you can find your best keywords and a/b test Pinterest images to get more clicks. The secret is inside Pinterest analytics.

Millions of people read Rustic Wedding Chic, which is the #1 resource for rustic and country weddings online. What you may not know is this popular wedding blog is run by a Mom of 2 with her 3rd on the way, Maggie Lord. Maggie calls herself a naptime entrepreneur and we SO resonate with that idea. Welcome to the show, Maggie! We’re so excited to have you! On the Podcast 1:10 - An Inspired Bride3:01 - Curating A Site5:50 - Solving Problems Through A Directory Site7:01 - Monetizing Your Platform9:52 - Advice For A Blogger Building A Platform12:20 - Working With A Team16:27 - Working with Freelance Photographers17:40 - Growing A Pinterest Following20:06 - Thoughts on Content Schedulers22:55 -  What Makes A Popular Pin25:26 - A Frequent Pinner27:50 - Testing Out Promoted Pins29:34 - Maggie’s Embarrassing Mompreneur Moment Listen Now   An Inspired Bride When Maggie and her husband were planning their wedding 9 years ago, she had a very clear vision for how she wanted things to look. She pictured a rustic but chic and elegant feel for her northern Wisconsin, small town wedding, but struggled to translate it to vendors. There was no Pinterest or Instagram 9 years ago (can you believe it!?) and Maggie found it difficult to plan a wedding without a quick way to save and share the magazines and images she loved. She thought if she was having trouble, surely other brides were, too. So she thought, “I bet I could start a blog.” And back then, starting a blog was super easy! There were a million different blog formats to choose from, so she picked one and set out to help other brides just like her. In the back of her mind, Maggie thought her new venture would be a great profession someday, but she wasn’t sure how the details would work out. In the meantime, she enjoyed planning her own wedding! And, of course, sharing the process on her blog. Where did she find inspiration? Where did she NOT find inspiration? Where did she struggle? She compiled these thoughts on her blog, and Rustic Wedding Chic began. Curating A Site How did Maggie go about gathering and sharing content that was the best of the best for rustic weddings? She thought if she could share ideas from other brides and photographers, then her readers could translate those ideas into their own weddings. Initially, she had the idea to reach out to photographers and ask if she could share photos of their beautiful, rustic weddings. She offered to do a write up on their work, with a link to their services. In the early days of blogging, this is how blogging was done. When Maggie started 8 years ago, there were maybe 3 wedding blogs in the niche: The Knot, Style Me Pretty, and Martha Stewart Weddings. She had access to ‘real weddings’ (not even a term yet) that she could showcase. As this virtual collection grew, brides all over the country were able to find the right florist or cake decorator for them. RWC started by asking to feature the work of vendors, and now they get hundreds of requests a month from vendors. Maggie quickly learned that ‘rustic’ was an umbrella term - and there were tons of wedding types you could call ‘rustic’, from lakeside to barn settings. Shortly after launching Rustic Wedding Chic, Maggie launched RusticWeddingGuide.com as a way to help couples connect with vendors and venues. Creating this resource came out of requests Maggie would constantly get about finding the best venues. It's fantastic to see savvy business owners become the solution to their own problems. Solving Problems Through A Directory Site Did Maggie need a bunch of expensive software to make a directory site? Did she have to become a tech whiz? She admits that putting together a directory site was a challenge. Maggie was very comfortable producing content in blog format. She had post-writing down to a science. Putting together this directory site forced her out of her comfort zone. She made the decision to start small, and build from there. RWC was getting requests from both sides: vendors wanting to get listed and brides wondering how to connect with vendors. Since the Rustic Wedding Chic team is small, they had to really focus their efforts. Maggie pulled everyone together and they made their plan. Starting small and building up worked in Maggie’s favor, as currently there are over 5,000 vendors listed on this directory site. Monetizing Your Platform Since Maggie has monetized successfully, I wondered if she could walk us through that process and break down her income streams. Early on she got help from her brother, who is the president of an internet company. He helped her brainstorm and make a plan to monetize WRC. She knew she had a strong readership and impressive social media numbers, but the path to starting a business wasn’t so cut and dry. Along with her brother, she tested ideas - and it turned out that advertising was her strong suit. Maggie intentionally wanted to make sure that she could work with smaller vendors like Etsy sellers, so they worked out a model that was more like direct sales. She also partnered with Google and used Adsense for selling ad spots. The wedding world is perfect for featuring sponsored posts or Instagram campaigns. The game has changed a bit now than when she started, but still, the model of featuring products and services on your platform works. Maggie is also an author! When she signed her first book deal, she was unsure of how the process worked. She signed with a good publishing company and invested in a book attorney to make sure she was making wise choices. We love how diverse Maggie’s income streams are. She’s got many pieces of the pie all fitting together. Advice For A Blogger Building A Platform What would Maggie say to a blogger who’s new and trying to build a platform and create a package that would be attractive to advertisers? Maggie’s advice is on-point: “People have to be really cautious of the niche they’re in. I felt comfortable being in the rustic country wedding space because it came from a very organic place, and people could tell I was passionate about it. I was going to be true to that topic.” Once you find a niche, spend a lot of time and effort learning how you can dominate that niche. You want to have the best site, be the most authoritative, and give readers a good experience. “Be brand conscious, even if you’re not a huge, well-known brand yet,  you still have to think of yourself as a brand.” Maggie says that when bloggers try to work with bigger sponsors, they have to be confident in who they are as a brand. It’s difficult for any company to part with money, even if they have deep pockets! So you have to prove that your blog is worth investing in. The company wants to make sure that if they send you X dollars, it’s going to be worth their effort. If you can put a package together to explain who you are, why they should work for you, and who your readers are in a compelling way, that makes the decision ten times easier. A simple start is, "I am the expert in this world because...(your reason)" Brands have a million options when it comes to spending their advertising dollars. They want a blogger who will be the perfect fit. Working With A Team Maggie’s site is INCREDIBLY busy! She has lots of logistics going on behind the scenes to manage regular advertising spots, sponsored posts, working with publishers, and so on. She accomplishes all of this with a small team! We had to ask how she makes it work. When RWC first started out, she was a one-woman-show. All she had to do was create the content and publish it to social media. When the social scene exploded, especially with the development of Pinterest (Rustic Wedding Chic was one of the first Pinterest users) and her site gained more readers - she was responsible for more work. Maggie knew they had to grow as a company or she’d be limiting her potential and opportunity. When Rustic Wedding Chic decided to develop the Rustic Wedding Guide, she needed a team member solely dedicated to that project. Since their list of vendors is curated, Maggie had to make sure the vendors were high-quality  - and this took a great amount of attention. She also needed a team member to handle paid subscribers advertising in Rustic Wedding Guide’s showcase listings. Maggie was able to hire someone to dedicate their time exclusively to the wedding guide and taking care of advertisers. A couple years ago, Maggie’s husband left a job he had for a long time and transitioned to managing advertising on the blog. RWC would get tons of requests asking for a media kit or ad prices for social posts, or to personall review a dress - her husband was able to completely take this responsibility off of Maggie’s plate. (We love wife-husband teams!) Maggie handles all of the content creation and does media appearances for Rustic Wedding Chic. Rustic Wedding Chic hires freelancers from all over, from California to New York. Maggie frequently hires photographers to do styled shoots, as well as freelance writers to assist here and there. Her team is a healthy mix of full-time and contract employees. Working with Freelance Photographers Sometimes Maggie will work with a company who wants her to review or showcase their product. In some instances, the company is very direct that they want Maggie’s special touch on these features. Maggie likes to be hands on with that content. Other times RWC will field a request for something like a sponsored post, and the sponsor wants Maggie’s team to only be responsible for creating images and sharing the product. She talks with the company to see what their vision is, and they find a solution that works for her and her team as well as the company. Maggie really wants Rustic Wedding Chic readers to know that they can expect only product and photos that will deliver high value to their lives. No matter your niche, this standard is great for any blogger. Growing A Pinterest Following Maggie has an impressive 161,000 followers on Pinterest, and has leveraged the platform well to grow her business. We had to hear more! At the time when Maggie joined Pinterest, it was still by invitation only during their small roll out! The friend who recommended Pinterest to Maggie wasn’t even thinking of her wedding business, just that the social media platform might be something Maggie would personally enjoy. But it wasn’t long before Maggie started looking at Pinterest that she thought it would be the perfect place to share their beautiful featured weddings, so she sign-up as a person, but with the first name "Rustic" and last name "Wedding." They grew very quickly and early because they saw the value of people being able to look at, and curate for themselves, hundreds of images at once. When RWC started on Pinterest, there weren’t a lot of Pinterest users or competition. She certainly credits that early adoption to their success. As we know, Pinterest isn’t perfect. Maggie says that now she will go onto Pinterest and it kills her to see other pinners stealing her images! Swiping an image that they have exclusive rights to, and linking to their site, which means her fabulous photographers don't get the credit they deserve. As great as Pinterest can be for business growth, there are certainly drawbacks. Nowadays if you were to search ‘rustic weddings’ on Pinterest, you would probably get thousands of images from so many people. But just a few years ago, you would have only seen Rustic Wedding Chic content. We think this is totally a lesson in being an early adopter of new technology; don’t be afraid to try something new for your business! Thoughts on Content Schedulers Maggie says she has seriously signed up or paid for practically EVERY content scheduler out there. Some she found helpful, and some were just downright frustrating. She did use Tailwind for a while, but wasn’t a fan that her items would be scheduled SO far out. She’s also worked with a company that uses a bulk uploader for Pinterest. But despite trying out these many different scheduling options, Maggie just didn’t see that her pins were performing as well as they did when she pinned organically. Maggie has gone back and forth as to whether or not a 3rd party service is useful. These days she still does take the time to daily pin organically and see what performs well. She will go back to her blog archives and see what post she could recirculate since there are always new brides needing to see past weddings. Bottom line: Maggie has paid for ALL of the scheduling tools, but still feels that the best return on her investment is organic pinning. That said, Maggie does use Pinterest Analytics. She thinks it’s very valuable to keep track of how many people you're reaching and which pins are most popular. Maggie did work with a social media expert to help her make sense of Pinterest Analytics. Her consultant asked Maggie if she’d ever notice that her pin view rate was about 4 million a month!! And then the consultant explained that a  pin view rate means a number of times your pins are interacted with in a month - in Maggie’s case, 4 milion! It was one of the highest the consultant had seen. You can imagine that brides using Pinterest to plan their weddings are highly dedicated, if not a little obsessed! And the numbers show it. Maggie finds it helpful to use analytics to know how to hone her Pinterest strategy. While content schedulers weren’t right for Maggie’s business, the value of gauging performance and observing trends certainly has been. What Makes A Popular Pin So what ARE those insanely popular pins that keep driving traffic back to Maggie’s site? Maggie continues to be FLOORED that some of her content has been pinned over 145,000 times. Surprisingly, many of her top pins are fairly simple images. She’ll even see images of simple wedding features like mason jar centerpieces doing incredibly well. (Though the success does come with difficulty. You can imagine how annoying and frustrating it is when Maggie sees her amazing pins pointing to OTHER people’s content. Let this interview be a friendly PSA: don’t steal pins!) Highly popular pins are ones in which people feel like they’re going to get a piece of information or insight that can only be found at Rustic Wedding Chic. One of her pins is a lovely image with the title: ‘This Wedding Was Planned Under $10,000, See How They Did It’. A user can pin any pretty image, but it is highly valuable to be able to go to a site with solid information. Maggie has a pin called, ‘How To Have The Best Unique Guest Book’ that did very well, and another ‘Rustic Wedding Sign On Pallets’ which has had over 400,000 repins. This kind of success makes total sense! Maggie’s not just throwing around pretty images, she’s giving practical advice that helps others. One final note: while DIY projects aren’t a huge part of the Rustic Wedding Chic brand, those select posts do pin well. Again, Maggie wisely has observed that any pin through which the reader knows they’ll get exclusive information of how to recreate a look or complete a project will be a success. A Frequent Pinner Maggie’s favorite strategy is to pin content directly from her blog. On any given day, her site produces a few brand new featured pieces of content. Her daily Real Weddings posts will have between 12-24 images, each of which Maggie turns into a pin. She also spends time going back to more popular posts or seasonal interests and searches for pinable content. (For example, at the time of recording we’re heading into summer. So Maggie is looking for posts like ‘25 Beautiful Summer Wedding Ideas’ or ‘Best Outdoor Seating Ideas’.) She estimates that she’s pinning between 50-100 images a day. She is constantly checking her Pinterest analytics to see what pins are popular and resonating, looking at stats like the pins with the most impressions, saves or click throughs in the last 30 days. A lot of bloggers or business owners are curating content from not only their site, but also other related sites. Because Maggie has Sso much brand content, she could easily fill out a Pinterest profile with only her own images. But does she? Maggie says probably 90% of her boards feature pins from her own site. And considering they have 9 years’ worth of content, it makes sense! But Rustic Wedding Chic does believe in sharing the love. They do try to pin and share content from other brands that they know Rustic Wedding Chic fans will love. Though on the whole, of their 60,000 pins most, maybe 90%, are from Rustic Wedding Chic. Testing Out Promoted Pins Just like us, Maggie was excited to see Promoted Pins roll out. She thought it would be a great way to reach new followers on Pinterest, but admits that for her brand she’s always been a bit disappointed with the outcome--they got repins but not new followers. The best way for Rustic Wedding Chic to get new followers is still to create gorgeous content and work with great companies their readers will love. In Maggie’s opinion, she thinks promoted pins are probably a great tool for businesses just starting out and trying to gain more followers because you need to be seen. Personally, she likes seeing promoted pins because she gets amazing suggestions of ideas that she truly enjoys. Maggie’s Embarrassing Mompreneur Moment Maggie calls herself ‘The Naptime Entrepreneur’ and has written a few articles on that topic. She has 2 boys - and one on the way - so her house is a bit crazy! She used to try to work all hours of the day, but realized it wasn’t working when she made one embarrassing mompreneur mistake! She was at the park with her kids and drafted a hastily written email to a very prominent magazine, full of misspellings. She thought to herself that she would save the draft and polish the email once she was home. But when Maggie went to fix and send the email, she realized it had already sent! Enough was enough. She realized she really couldn’t do it all! So now, she works when her kids are napping or sleeping. As anyone with kids and a business or creative outlet knows, it’s never easy. Maggie says it well: “When my kids are awake I’m CEO of Mommyhood, and when they’re asleep or at school I’m CEO of Rustic Wedding Chic.” Connect with Maggie Site: RusticWeddingChic.comPinterest: @RusticWedChic Now It's Your Turn To Head Out There And Be Brilliant!

Pinterest Analytics can be useful to build your blog. Use it to: Verify your site if you get API error key messages | Analyse your repins and what it means for you | Export data and improve on this data | Find what your audiences are interested in | Get free information from your analytics | Find your followers' interests to engage with them | Find the businesses and brands your followers engage with and why it's important for you | Find time for analysing your Pinterest account | Work out how a social media strategy can help you become more productive

Good data can get you great results! Do you know where to look in Pinterest analytics to find the information you need to improve your Pinterest marketing message? In today's episode of Social Media Wednesday, Sarah Giometti of Provaro Marketing and Ryan will give you 5 ways to use Pinterest analytics to get better results from your marketing efforts. Watch on YouTube by clicking here. Ryan Perry founded Simple Biz Support, Inc. in 2009 to help small business owners increase sales through Google search. Follow me on Facebook Do you Tweet? Check me out on Google+ Business get's done on LinkedIn

How Pinterest Analytics can Boost your Blog Welcome to episode 26 of the Food Blogger Pro podcast! This week marks the 6th month anniversary of the FBP podcast - so exciting! We’ve learned so much in the last 6 months, and we’ve really loved sharing it with all of you. Thank you thank you for being our loyal subscriber! This week on the podcast, Bjork is talking with Kate Ahl from Simple Pin Media about Pinterest! For most bloggers (myself included), Pinterest Analytics are really just used as a comparison tool - how the blog did this week versus last week. However, Kate from Simple Pin Media specializes in digging deep into Pinterest Analytics to really see what works - and then she coaches her clients on how to use that information to grow their blogs. In this insightful interview, Kate shares: What Pinterest is and how it is used How Pinterest out-performs other social media channels like Facebook and Twitter How to get your pins to show up higher in search What the difference is between a user account and a business account on Pinterest How you should be using Pinterest analytics How to use “content upgrades” to increase opt-ins on your site using information from Pinterest The first thing Kate and her team do for a new client’s Pinterest profile How to keep tabs on what’s trending on Pinterest How to find the boards that perform well for you Resources: Simple Pin Media Episode 19 - Susan Wenner Jackson YesWare TextExpander business.pinterest.com Pinterest course on FBP LeadPages GetResponse Active Campaign Mailchimp Aweber Mad Mimi Pinterest Email Settings (log in to Pinterest first) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Are you ready for your Pinterest account to soar? You've figured out the basics of pinning but now you need to know if all of the effort you're putting into your Pinterest account is really paying off.Tailwind Pinterest Analytics Helping Your Business Soar on Pinterest The best way to track your Pinterest progress is with analytics. If you have a business account on Pinterest you The post Tailwind Pinterest Analytics Helping Your Business Soar on Pinterest OSP Episode 041 appeared first on .