Podcasts about audience insights

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

In this episode of Options Bootcamp, host Mark Longo, alongside Dan Passarelli from Market Taker Mentoring and Katie McGarrigle from TastyTrade, dive deep into the world of futures options trading. They discuss the nuances of futures versus equity options, identifying key differences such as expirations and unique skews. Various starter strategies and products are outlined, emphasizing defined-risk approaches for newcomers. The episode also highlights listener insights on the BTFD strategy and the interest in 24-hour trading. Additionally, Katie and Dan provide updates on their platforms and new endeavors, including Dan's upcoming book and podcast.   00:00 Welcome to Options Insider Radio Network 03:40 Meet the Hosts: Mark Longo, Dan Passarelli, and Katie McGarrigle 05:52 Diving into Futures Options 07:55 Challenges and Strategies in Futures Options 14:41 The Evolution of Trading Platforms 19:06 Exploring Skew in Futures Options 21:48 Nuances of Trading: Research and Preparation 22:03 Starter Products for New Traders 22:34 Equity Index Futures and Beyond 25:52 Starter Strategies for Futures Options 29:42 Listener Mail Call: Your Questions Answered 31:30 Market Taker Question of the Week 31:48 New Book Announcement and Podcast 33:26 Poll Results and Audience Insights 37:55 Final Thoughts and Upcoming Shows  

In this episode of Options Bootcamp, host Mark Longo, alongside Dan Passarelli from Market Taker Mentoring and Katie McGarrigle from TastyTrade, dive deep into the world of futures options trading. They discuss the nuances of futures versus equity options, identifying key differences such as expirations and unique skews. Various starter strategies and products are outlined, emphasizing defined-risk approaches for newcomers. The episode also highlights listener insights on the BTFD strategy and the interest in 24-hour trading. Additionally, Katie and Dan provide updates on their platforms and new endeavors, including Dan's upcoming book and podcast. 00:00 Welcome to Options Insider Radio Network 03:40 Meet the Hosts: Mark Longo, Dan Passarelli, and Katie McGarrigle 05:52 Diving into Futures Options 07:55 Challenges and Strategies in Futures Options 14:41 The Evolution of Trading Platforms 19:06 Exploring Skew in Futures Options 21:48 Nuances of Trading: Research and Preparation 22:03 Starter Products for New Traders 22:34 Equity Index Futures and Beyond 25:52 Starter Strategies for Futures Options 29:42 Listener Mail Call: Your Questions Answered 31:30 Market Taker Question of the Week 31:48 New Book Announcement and Podcast 33:26 Poll Results and Audience Insights 37:55 Final Thoughts and Upcoming Shows  

Entérate de lo que está cambiando el podcasting y el marketing digital:-Veritonic lanza “Audience Insights” para ofrecer datos precisos sobre oyentes de pódcast.-Se registran menos debuts, pero más pódcast activos en 2025.-Cadenas de noticias apuestan por el auge de los pódcast en video.-Darwin & Verne lanza “VoiceAd”, una IA para crear anuncios de audio en minutos.-Michelle Obama estrenará su primer pódcast en video.Patrocinios¿Buscas anunciarte en pódcast en México? RSS.com y RSS.media te ofrecen un amplio catálogo para llegar a millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea.Escucha Migrante es un proyecto sonoro de YoSoyElOtro Asociación Cultural que conecta arte, cultura y migración. Con 12 episodios (6 conversacionales y 6 narrativos), aborda migraciones actuales e históricas desde España, como un ejercicio de memoria y comprensión mutua, generando puentes críticos para hacer realidad una convivencia en diversidad. Disponible en plataformas de pódcast y en yosoyelotro.org. Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience's desires. Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:WebsiteLinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

►Reconnecting with Doc Williams: Five Years Later @docwilliams  SummaryIn this engaging conversation, Dustin PolyInnovator and Doc Williams reconnect after five years to discuss the evolution of personal branding, the impact of the pandemic on their careers, and the importance of data-driven decision-making in content creation. Doc shares insights on his journey through various roles, including teaching and program management, and emphasizes the significance of consistency and understanding market trends. The discussion also highlights the necessity of digital skills in modern professions and the value of intuition alongside analytics in building a successful brand. In this conversation, Dustin PolyInnovator and Doc Williams explore the multifaceted nature of branding, personal growth, and the journey of becoming a polymathic content creator. They discuss the importance of understanding one's goals in branding, the mental health implications of personal branding, and the value of pivoting in one's career. The conversation also touches on the significance of documenting one's journey, overcoming learning disabilities, and the evolving landscape of no-code tools in entrepreneurship. Ultimately, they emphasize the importance of self-expression and the unique stories everyone has to share.Previous Interview:https://youtu.be/nzG8j0Ty8bMweb3 mentions:https://www.youtube.com/watch?v=mYCGIt7PHiYhttps://polyinnovator.space/metaverse-nfts-decentralization-blockchain-web-3-0/Links:https://sleek.bio/docwilliamshttps://www.youtube.com/@docwilliamshttps://x.com/_docwilliamshttps://ko-fi.com/docwilliamshttps://www.linkedin.com/in/realdocwilliams/https://www.twitch.tv/docwilliamsthe1sthttps://www.instagram.com/_docwilliamshttps://2024nocodetrendsreport.paperform.co/?ref=polyinnovatorhttps://www.producthunt.com/@_thetoolkitChapters00:00 Reconnecting After Five Years03:10 Navigating Change and Reinvention05:57 The Evolution of Brand Factory11:48 Data-Driven Decision Making14:47 The Importance of Consistency in Content Creation18:01 Trends Reports and Market Insights22:10 Building a Personal Brand25:55 The Role of Digital Skills in Modern Professions36:37 Audience Insights and Brand Scaling37:11 The Evolution of Branding38:53 Goals and Mental Health in Branding40:44 The Importance of Pivoting42:12 Personal Branding and Identity43:34 Overcoming Learning Disabilities46:31 The Value of Autodidactic Learning48:13 Building a Polymathic Personal Brand58:20 Becoming a Modern Jack of All Trades01:02:41 No-Code vs. Entrepreneurship01:07:00 Future Goals and Financial Freedom▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►Affiliates:Videos Repurposed with Opus Clip:https://www.opus.pro/?via=729b77Podcast Hosted with Transistor:https://transistor.fm/?via=polyinnovatorSocial Posts Automated with Nuelink:http://nuelink.com/?via=dustin▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►

Website: the-3-13-men-money-and-marriage Cash App $a114johnson Summary In this episode, Andrew Johnson reflects on the significant changes and growth of the 313 Men, Money, and Marriage podcast throughout 2024. He discusses the transition to primarily video content, the increase in audience engagement, and the demographic shifts in listeners. Looking ahead, he shares plans for 2025, including goals for further growth and new content initiatives. Takeaways The podcast transitioned to 90-95% video content in 2024. Listener growth was attributed to video content, with a 36% increase in listeners. The most popular episode in 2024 focused on disrespect in relationships. The audience demographic shifted to a 50/50 male-female split on Spotify. The podcast reached listeners in over 20 countries. The show ranked in the top 15% of all video podcasts on Spotify. Plans for 2025 include aiming for the top 10% of Spotify video podcasts. The Angels Among Us podcast is currently on pause due to personal circumstances of the co-host. Future content will include pre-show and post-show discussions for email subscribers. The host expresses gratitude for the audience's support and wishes them well for the new year. Reflecting on a Year of Growth The Power of Video in Podcasting "We are about 90 to 95 % video." "We got 36 % more listeners this year." "I hope you had a very blessed Christmas." Chapters 00:00 Year in Review: Reflecting on 2024 04:28 Growth Through Video Content1 0:37 Audience Insights and Demographics 15:48 Expanding Platforms and Future Plans 20:32 Looking Ahead to 2025

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence.

Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.  Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch Buy Your Copy of Sponsor Magnet   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #BrandPartnerships #UGC  

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates. He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don't skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/contactschoolofpodcasting.com/surveypodpage.comschoolofpodcasting.com/962schoolofpodcasting.com/961 (last week) Pointer Pro Survicate Edison Research Listener Survey Template PodPage.com Google Forms Jotform Tally The Audience is Listening Book by Tom WebsterJoin the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.No Surveys For You?If you're a person who has never done an...

In this episode, we explore the significant impact listener surveys can have on a podcast's success, especially during the holiday season. Listener surveys allow us to connect directly with our audience and understand their preferences, making it easier to create content that resonates. In the radio world, we called this “Hugging your P1s”—a term for our most loyal listeners. Providing incentives, like gift cards, can increase participation, especially during this time of year when engagement may naturally decline.Listener surveys also serve as valuable content. By dedicating an episode to discussing survey questions and linking a Google form in the show notes, we can keep our audience engaged and gather data simultaneously. Credit for many of these survey strategies goes to Melissa Joy Dobbins of the Sound Bites podcast. Here are the ten questions we recommend asking:How long have you been listening? This helps us gauge listener loyalty and the effectiveness of outreach over time.How did you discover the show? Knowing whether it was through social media, a search engine, or word of mouth can refine our marketing strategies.Where do you follow or subscribe? Asking this not only provides insight but also reminds listeners to follow or subscribe on platforms like Apple, Spotify, or YouTube.How do you consume the show? Identifying whether listeners prefer audio, video, or both informs future production plans.What topics or guests should we cover more? This ensures our content aligns with audience interests.What topics should we cover less? Feedback on what isn't working is just as valuable.Have you shared an episode? Understanding how listeners share the show helps us improve its reach.Would you leave a review? While not a primary call to action, reviews offer social proof and strengthen credibility.Would you support the show financially? Options like listening to ads, Patreon subscriptions, or buying merchandise can diversify our revenue streams.Demographic insights: Gathering age, gender, and other details respectfully helps us better understand our audience.By using these questions, we gain actionable insights to refine our content, marketing, and engagement strategies for 2025 Find jag on social media @JAGinDetroit or online at JAGinDetroit.com

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.TakeawaysHow Locala uses AI and location data to find hyper-local audiences at scale The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alikePanel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomesDevice Graph 101 - what is it and why does it matter?Real-time optimization and reporting capabilities through customizable attribution windowsConnect with Ed and LocalaWebsite: www.asklocala.com Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions.Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

In this timely episode of Association Chat, KiKi L'Italien sits down with David Allison, creator of the Valuegraphics Database, to discuss the importance of understanding core human values in a polarized world. Fresh off the heels of the US Presidential Election, they explore how values—not demographics—drive behavior and decision-making, even in the association space. From origin stories in the advertising world to actionable insights on bridging divides, this episode offers a thought-provoking look at how associations can better connect with their members by focusing on what truly matters. Tune in for a candid conversation that couldn't be more relevant right now. ​

This week our host Brandi Starr is joined by Liz Harr, Managing Partner at Hinge Marketing. Meet Liz Harr, an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. Leading Hinge Marketing's client delivery team, Liz helps businesses solve critical marketing and brand-related challenges. With co-authorship of several influential books and research studies, including the Visible Expert Revolution and Hinge's annual high growth reports, Liz is a regular speaker and writer in professional services circles. In this episode of Revenue Rehab, Brandi and Liz dive into the power of research-driven marketing strategies. They'll uncover how understanding your target audience's behavior can lead to spending less while achieving significant revenue growth. Get ready to explore actionable tactics for developing a science-based marketing strategy that drives relevance and revenue. Bullet Points of Key Topics + Chapter Markers: Topic #1 The Importance of Market Research [04:18] “When you approach your marketing with that formula in mind, your strategy is gold,” Harr emphasizes, identifying the powerful impact of research-driven strategies. She states, “Research yields relevance, and relevance yields revenue.” This key insight shapes the way marketing leaders should understand the behavior and needs of their target audience, ensuring that marketing efforts are not just aimless shots in the dark but are strategically aimed at achieving the highest impact. Topic #2 Conducting Effective Behavioral Research [07:45] Liz Harr underscores the need for structured conversations with your ideal clients: “You need to understand what keeps them up at 4 AM,” she says. Harr elaborates, “What are your chief organizational challenges? What criteria are important to you as you're whittling down that list from like 10 to 5 companies?” This type of research, focusing on why customers choose or reject certain solutions, is essential for crafting relevant marketing messages that resonate deeply with the target audience. Topic #3 Efficiency in Marketing Spend [16:48] Harr shares a poignant case study: “Instead of promoting some salesy aspect…you're actually promoting a piece of content,” she recalls, detailing how a client slashed their budget in half by switching to content marketing from costly, ineffective paid ads. She concludes, “We wrote some content and brought visibility to these executive guides…yielding better results with less spend.” This illustrates that understanding the target audience and meeting their needs with insightful content is more effective and economical compared to traditional, broad-spectrum advertising. Buzzword Banishment Liz's Buzzword to Banish is “actionable insights.” Liz finds this term redundant and unnecessary, stating, “None of us have time for unactionable insights. We don't want unactionable insights. So just call it insights. That is what we mean. Let's just say what we mean.” So, What's the One Thing You Can Do Today? Liz's ‘One Thing' is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer." Links: Get in touch on: LinkedIn: https://www.linkedin.com/in/eharr/ Website: https://hingemarketing.com/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

CHAPTERS: 00:00 - Intro 00:50 - FTO 01:56 - Tyreek Hill Arrested Before Game 05:45 - Kendrick Lamar Performing at the Super Bowl 17:44 - Kendrick Lamar is a Legend 18:10 - What Will Kendrick Lamar Perform at the Super Bowl 19:35 - Super Bowl Halftime Show Benefits 24:45 - Rob Lowe and Madonna 29:24 - Marlon Wayans Goes Viral 33:07 - Marlon Wayans Interview Insights 34:45 - Message to Black Community 36:13 - Vlad vs Shannon Sharpe 38:55 - DJ Vlad's Audience Insights 42:53 - Why People Appear on Vlad TV 46:04 - Tyrese Goes Viral for Emotional Moment 50:00 - Why You Shouldn't Cry in Front of Your Woman 52:40 - Stop Getting Married Advice 53:45 - Be Realistic in Relationships 57:10 - Marrying and Divorcing Quickly 1:05:10 - Another School Shooting in Georgia 1:06:20 - Florida School Shooter Discussion 1:10:10 - Does Hunting Desensitize Individuals? 1:17:30 - Importance of Self-Defense 1:22:05 - Importance of Reading Books 1:23:13 - The Viral Podcast Awakens Awareness 1:26:00 - Tin Foil Hat Gang Conspiracy Validity 1:29:45 - Comfort in America Discussion 1:30:57 - Ontario Residents Refusing Bills 1:32:08 - Empowering the People 1:34:28 - Consequences of Stopping Rent Payments 1:39:00 - Fear-Based Mindset Discussion 1:39:20 - Power to the People Movement 1:39:50 - Outro

How should we expand our target interests when many of the related interests and audience insights are not targetable?

In this podcast episode, we dove deep into the complex process of crafting a marketing message that truly connects with your target audience.We walked through the essential steps needed to develop a message that not only communicates effectively but also inspires your audience to take action. From getting to know your audience's demographics and psychographics to pinpointing their pain points and defining your unique value proposition, we covered all the key elements of message creation.Plus, we discussed the importance of testing, refining, and adapting your message across different platforms to keep it relevant and impactful.Whether you're just starting out or looking to fine-tune your strategy, this episode offers a comprehensive framework for building messaging that gets results.

Meta axed CrowdTangle, a tool for tracking disinformation; Apple, Google wallets will soon support California driver's licenses; Threads gains multiple drafts, audience insights and more Learn more about your ad choices. Visit podcastchoices.com/adchoices

We're back from our Summer break and happy to once again have consumer expert Alanna Shipley for DoorDash to share some fun and helpful travel tips.About Alanna: Alanna Shipley is the Head of Audience Insights and Consumer Insights Expert at DoorDash, where she is responsible for establishing, defining, and growing the Marketing Insights function. Alanna discovered her appreciation for insights (or as she calls it, “the psychology of business”) early on in her career and has been building on her research expertise since 2005 through work across a variety of categories and industries, including P&G and Levi Strauss & Co. Alanna is also passionate about using her skillset to inform brands' social responsibility and workplace diversity efforts, and was the co-founder of LS&Co's Black ERG (Project Onyx); a group that influenced many changes by using research to challenge the norms and shed light on opportunities for the organization and its leaders.  She is a midwest born (Cincinnati, OH), California hearted (because she strongly dislikes winter), nomad traveler (because she loves experiencing different cultures), who is also an extreme extrovert (ENFP Myers Briggs) that would love to be a talk show host if insights didn't work out (which is why she self identifies herself as “Corporate Oprah”).

This episode of InformED is A Conversation with Compliance. Our guest host, Cassie Stox talks with two guests who have experience in company policies and procedures, compliance, publication processes and SOPs. Merry Saba and Megan Weigel share their experience and helpful insights into topics starting with why there is a compliance team to how the role of compliance has changed with the trends of the industry and finally, creating a positive dynamic between medical communicators and compliance teams. Cassie Stox is the VP of Media Strategy and Audience Insights at MedThink, Merry Saba is the Lead of Publication Standards at Sanofi, and Megan Weigel is the Medical Policy Advisor focusing in medical communications at Bristol-Myers Squibb. Produced by ISMPP (International Society for Medical Publication Professionals), in partnership with Evergreen Podcasts. The views expressed in this recording are those of the individuals and do not necessarily reflect the opinions of ISMPP or the companies or institutions with which they are currently or past affiliated. This presentation is for informational purposes only and is not intended as legal or regulatory advice. Thank you for listening to InformED! Please subscribe to the show on your favorite podcast app and rate our show highly if you enjoyed it. ISMPP benefits medical publications and medical communications professionals by providing members with knowledge, community, and professionalism. Consider becoming a member! Visit ismpp.org.

In this episode, Reb Risty will dive into the importance of creating a solid marketing strategy, especially for small businesses.  This is what you'll learn: - The importance of focusing on three core objectives - The value of understanding your audience - The importance of refined messaging and consistency With practical advice and a focus on simplicity, Reb aims to help businesses revolutionize their marketing approach without breaking the bank.  Tune in for valuable tips on streamlining your marketing strategy and achieving success in the year ahead! --- Send in a voice message: https://podcasters.spotify.com/pod/show/rebl-marketing/message

Show Rresources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Transcript: For the full show transcript, see the show notes page here: Episode 124

WHAT ARE YOU MAKING FOR THE SUPER BOWL? Alanna Shipley, who is the Head of Audience Insights and Consumer Insights Expert at DoorDash, joins me at 1 to talk about what people are buying for the Super Bowl, either delivery or groceries to make stuff at home. What's on your Super Bowl table?

First episode for 2024! Hey there, PR pros and dedicated listeners! You won't want to miss this special episode where I dive deep into the year that left jaws on the floor with never-ending celebrity drama and crisis. Let's hit the rewind button and explore the twists and turns of 2023's scandalous celeb behavior that kept publicists on their toes and the rest of us following along closely. Here are your top five most popular episodes of the year. (Thank you, listeners!)Top Five Episodes:Episode 1: This episode was a favorite of mine as well. Episode 2: All aboard. Episode 3: Dissecting the PR Relationship RumorsEpisode 4: Apologies, denials, and online disasters.Episode 5: An end-of-year favorite with two of my favorite media guys. More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast

It's 2023 in review. The top 7 Episodes, our stats from Spotify, YouTube and Amazon as well the Meta data. Thanks from the bottom of my heart for your listenership.

In this week's episode of Rocky Mountain Marketing, we're diving headfirst into the world of AI, data analytics, and content optimization with a true expert in the field. I had the pleasure of speaking with Brian Piper, an renowned keynote speaker, consultant, and a co-author of some of the most influential marketing books out there. We explored the evolution of AI, its role in reshaping modern marketing, and the countless opportunities it presents. Here's what we've discussed: 1. Brian's Journey into Marketing 2. The Power of AI in Marketing 3. Data in Content Marketing 4. Audience Insights and Personalization 5. Practical Tools and Strategies 6. AI and Blockchain: A Dynamic Duo 7. AI as a Tool, Not a Threat Join us for this intriguing conversation on the present and future of AI in the marketing landscape. Whether you're a seasoned marketer or just beginning your journey, you won't want to miss this enlightening discussion with Brian Piper. Together, we'll navigate the exciting frontier where data transforms into valuable insights, giving you a competitive edge in modern marketing. Tune in now to gain invaluable insights into AI's role in marketing, and discover how you can harness its potential for your success! #data #aitools #chatgpt #socialmediastrategy #contentcreationLike the show?Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Brian Piper's social media pages:Website: https://www.brianwpiper.com/LinkedIn: https://www.linkedin.com/in/brianwpiperInstagram: https://www.instagram.com/flashpipe/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Over the years, I've found that mindset is something that holds people up from either starting or continuing their show. Whether that's because they're afraid that people won't listen, they won't have enough time to keep up, or they don't have the skills to start a podcast. So, I'm excited to bring you this episode today because it's a roundtable discussion with 5 students in the Podcasting for Educators Prep School community. You'll hear from Annamarie, Chantal, Victoria, and co-hosts Paula and Michele share their reasons for starting their podcasts, the mindset blocks that came up for them (and how they overcame them), and what they love most about podcasting.⭐️ Resources Mentioned:Get your Podtober scorecard at https://podcastingforeducators.com/scorecard (no email required)Audience Insights from Nielsen and Edison ResearchAudacity ® | Free, open source, cross-platform audio softwareFollow me on Instagram @podcastingforeducators

Una de las mayores complicaciones que sucede al montar un ecommerce o un negocio online es conocer el alcance y el tamaño del mercado objetivo al que quieres dirigir tu catálogo de productos. Necesitas conocer tu audiencia y saber el tamaño de tu mercado total. Puedes hacerlo con Chat GPT, con la duda de si la información es correcta. En este episodio nos metemos con Audience Insights, una herramienta de Meta con la que vas a poder definir en número y por territorios cuál es el tamaño de tu mercado, gracias al amplio espectro de intereses que te ofrece esta herramienta gratuita de Facebook e Instagram. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

This week, Erica and Cassie get to know Taylor Porter, Social Media Strategist at Dutch Bros Coffee. In this episode, Taylor lifts the curtain on social media strategy for Dutch Bros, revealing the KPIs her team looks for to gauge successful social campaigns, the importance of consumer sentiment, and how the team approaches expansion into new markets. Here's a peek at what we cover in this episode: [00:04:16] - Taylor shares a look at her career journey to date, from attending the Fashion Institute of Design & Merchandising (FIDM) in LA, working as a "Bro"-ista (get it...Dutch "Bros") at her local shop, transitioning to the corporate side of Dutch Bros Coffee as a Social Media Specialist and eventually getting promoted to her current role of Social Media Strategist. She also shares how her start in fashion helped her gain valuable skills to carry with her into future creative endeavors in social media, and gives us a peek into some of the exciting Dutch Bros projects she and her team have worked on; highlighting their giveback programs, limited merch drops, and fun drink launches. [00:12:08] - Taylor lifts the curtain on social media strategy for Dutch Bros Coffee, sharing what content they've seen work recently on each platform. She also gives her advice around testing posts on social and why content calendars are especially important to create. [00:17:04] - Taylor explains some of the KPIs that her team looks for to ensure successful social campaigns, including reach and engagement rates, consumer sentiment, and YOY (year-over-year) comparisons. She also shares how Facebook groups have been especially valuable in connecting Dutch Bros with their customers and gathering feedback. Then, we take a look at how the Dutch Bros Coffee team approaches expansion into new markets (like Tampa - coming soon!!), and the other projects they're gearing up to launch this spooky season! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Taylor's episode: Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys Top Social Media Tips by Platform | Bri Reynolds of Lyft Building an Engaging Brand on Social Media | Jack Appleby of Future Social ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! ⁠Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!⁠ ⁠⁠Get the latest from MHH, straight to your inbox: ⁠Join our email list!⁠⁠⁠ Connect with Taylor: Instagram | LinkedIn Follow along with Dutch Bros Coffee: Instagram | Facebook | TikTok Follow MHH on Social: ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠TikTok⁠⁠⁠ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of The Ecommerce Braintrust, Kiri Masters, shares updates and reminders related to peak season dates, including Prime Day and Black Friday Cyber Monday. She also discusses a fascinating update about Amazon Marketing Cloud, focusing on three key points: Day Parting Settings, Geotargeting, and AMC Custom Audiences. These best practices offer insights for optimizing advertising strategies and maximizing performance on Amazon. In today's episode, Kiri talks about: Important Dates for Ecommerce Sellers Reminder to send FBA and Multichannel Fulfillment Inventory to Amazon by October 26. Importance of shipping inventory early due to potential carrier backlogs. Example of inventory shortage in previous Q4 season. Ensuring inventory arrives before cutoff dates to maximize advertising strategy. Updates on Amazon Marketing Cloud Day Parting Settings: Report available in Amazon Marketing Cloud to view performance by hour. Testing showed slight increase in ROAS and Troas during non-midnight to 5 am hours. Geotargeting: Focusing on specific areas of states or DMAs can lead to more visibility and better performance. Test combining geotargeting and day parting for optimal results. AMC Custom Audiences: Creating an audience of customers who added products to cart but didn't make a purchase. Effective for reminding potential customers about the brand. Benefits of Amazon Marketing Cloud Overview dashboard for analyzing customer journey and conversion paths. Audience Insights for understanding shopper demographics, location data, and interests. Using AMC Insights to segment targeting and optimize performance. Success story of account's performance growth after incorporating AMC before Prime Day. Integration of DSP and PPC with AMC AMC as an advanced reporting package suitable for Amazon DSP users. Bringing together data from DSP and PPC to understand their impact on performance.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   What's the best way to collect meaningful audience insights?  As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren't always available.   On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.  Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”  In This Episode:  0:00 – Introduction  2:51 – Amanda's career to date  7:47 – Her thoughts on Threads   16:35 – The best Threads strategy  19:57 – Why not to go hard on posting  24:44 – New ways to research audiences without metrics  36:06 – Amanda's final two  40:29 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Amanda's website  Connect with Amanda on LinkedIn  Follow Amanda on Twitter  Follow Amanda on Instagram  Follow Amanda on Threads    Visit SocialPros.com for more insights from your favorite social media marketers. 

In this video, I delve into the incredible technique called reverse prompting, which will empower you to extract valuable insights from ChatGPT effortlessly. By watching this video, you'll learn how to utilize reverse prompting effectively and obtain detailed responses about your niche audience that will transform the way you communicate with them. Here's a taste of what you'll gain from watching the video:

1. Wix Rolls Out Feature To Edit Page Level SEO Settings - Wix has rolled out new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives businesses the option to custom craft technical SEO related factors like structured data on a page by page level from one single settings page. Going forward, Wix users will be able to accomplish the following two things from the SEO dashboard Review the SEO settings across the website Edit those SEO settings 2. LinkedIn Launches ‘Brand Safety Hub' To Manage Audience Network Placements - LinkedIn has launched a new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn's partner platforms, and create allow and block lists to manage the same.LinkedIn's Audience Network enables advertisers to extend their campaigns beyond LinkedIn itself, and share their promotions across the platform's network of publishing partners, which includes ‘thousands of premium partner apps and websites where LinkedIn members spend their time'. The new Brad Safety hub provides direct control over these placements, which could help to both avoid unwanted placements and improve specific targeting. You'll also be able to apply your own Brand Suitability settings to your Audience Network placements.You can read more about LinkedIn's new Brand Safety hub here.3. TikTok Announces Accelerator & $100 Ad Credits For Small Businesses - TikTok and American Express are launching a brand new program to help merchants reach new audiences and grow their business. The #ShopSmall Accelerator, powered by TikTok and American Express features popular TikTok creators Anna Sitar, Brandon Blackwood & Sofia Bella and will be complemented by a custom Shop Small® soundtrack created especially for TikTok content. This new effort aims to help small businesses stand out in the crowded holiday shopping season and make the most out of Small Business Saturday® on November 26.The #ShopSmall Accelerator is a one stop shop for small businesses who are looking for expert creative guidance from popular TikTok creators, an opportunity to reach new customers by jumping on the latest trend, or a way to boost growth. To help small businesses get started on the platform, TikTok is also giving away up to $250,000 in ad credits to eligible small businesses. Those eligible can receive a $100 ad credit each to use on TikTok after they spend $50 on their first TikTok Ads campaign. See TikTokShopSmall.com for more details.4. TikTok Launches Audience Insights Tools - TikTok announced that advertisers can now use the new Audience Insights in TikTok Ads Manager, which will enable them to drill down into specific demographic details about their audience in the app, including interests, usage behaviors, gender splits and more. TikTok's Audience Insights filters are now listed at the left-hand side of the Ads Manager ‘Reporting' section. Audience Insights is now available globally within TikTok Ads Manager.You can also check out TikTok's Creative Center Insights for broader trend notes, or Ad Library to see what's working in your niche.5. Google Introduces Shopping Tab In Search Console - Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search. Google announced “eligible online store owners that have implemented product markup will see a new section called Shopping tab listings.” This is rolling out “gradually over the next few weeks,” Google said, “so you might not see any changes for now.”This feature should provide deep insights as to how well your products are performing in Google Search.6. Google Recommends Using Dots For Decimal Numbers In Review Snippet Structured Data - Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in both the reviewRating.ratingValue property and the ratingValue property sections.Google explained that if you are currently using comma separators for decimal ratings in your markup, you'll still be eligible for review snippets. However, Google now recommends that you update your markup for a more accurate interpretation.7. Microsoft Ads Now Supports Video Ads - In September 2021, Microsoft tested video ads in a few countries. Now Microsoft announced that video ads are available on the Microsoft Audience Network and can supplement existing search and image advertising efforts. Microsoft video ads are targeted based on user browsing behavior, LinkedIn, and intent data from Bing search and the Microsoft Edge browser.During testing, Microsoft found that including video in search campaign increased conversions by 50% when compared to search campaigns alone. Microsoft video advertising can vary in length - from six seconds to two minutes. Microsoft offers the following bidding options for video ads: Optimize for impressions: Bid per 1000 viewable impressions. An impression is counted when a viewer watches two seconds of continuous play. Optimize for views: Bid on a single video view. A view is counted when a person watches at least 15 seconds of video or clicks on the ad. Optimize for clicks: Bid per click on the video. A click is counted when the viewer lands on your website.

Thursday is in full swing as we're talking about why the Auto Industry might just be the economy's bright spot in early 2023. We also talk about shaking off the deal-entitlement of 2022, as well as a new depth in analytics for Tiktok advertisers. The Automotive Industry might just be the bright spot for the economy in 2023 according to a Bloomberg analyst Connor Sen as he sights the potential effect the rebound will likely have on the country's GDP through the next several quarters.Auto volume deficit has affected the economy substantially as produced cars don't count until they are complete (with chips) and are sold to dealersIncrease in new/used pricing single handedly accounted for 10% of the overall Consumer Price Index increaseOwners holding on to vehicles longer increases repair bills and subsequently insurance rates as wellThe reverse is true as well. If output in Nov/Dec stays consistent w/ Oct, it will translate to a 10% quarterly jump which may account for 1-1.5% GDP growth alone Also as production normalizes, it will encourage the easing of inflation, which in turn encourages the Fed to relax on interest rate hikes and so on…“There's still room to go, but the auto industry is the best reason to hope for an economic growth and inflation surprise over the next several months.”Jonathan Banks, vice president & general manager of vehicle valuations at J.D. Power issues a warning to Dealers to freshen up their customer engagement skills as the supply situation loosens up“In the process, it is more than possible that essential customer engagement skills across the dealership environment have dulled — if not atrophied altogether — while new important competencies have failed to be nurtured.”He suggests a return to strategy and demand analysis as the customer's desire to engage digitally has become strikingly clear…as well as their options to do soHe cites similar occurrences after the 2008 ‘Great Recession' as new behaviors and technology emerged which made the market more transparent and efficient as it served consumers, Dealers, and OEMTiktok just released new Audience Insights in Tiktok Ads Manager where advertisers can now drill down into a good number of categories to glean insights such as:Age, interests, usage behaviors, gender splits, interactions with influencers, hashtag interactions, and even device typeFrom the report: “Audience Insights can help you discover new audiences beyond those that you traditionally target. If any surprising or unexpected interest categories appear, you can try targeting these interest categories to see how they perform. For example, the data may show that the beauty advertiser's audience is also interested in apparel and accesGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email Share your positive dealer stories: https://www.asotu.com/positivity ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

This week, Erica and Cassie sit down with Sara Arbelaez, Social Media and Influencer Marketing Specialist at Heelys and Feiyue Shoes, to chat all things brand personality, audience insights and analytics, ambassador programs, sliding in the DMs, and the "Comeback Era" of Heelys. Here's a peek at what we cover in this episode: [00:03:31] - Sara shares her background in communications and storytelling, including her stumble into PR that led to a job in social, and encourages listeners to learn as much as possible early on. [00:11:03] - Sara uncovers how Heelys speaks to their different customer profiles on social media and why being in tune with your audience community and taking the time to go into every DM to find connection points and insights can be highly beneficial for your brand. [00:14:30] - Sara dives into Heelys' current social strategy and how they're using video to showcase relatability. [00:18:12] - Sara walks through the "TikTok to purchase" flow, highlighting how TikTok keeps your brand top of mind and builds site sessions. She also shares how she tracks insights from TikTok and other social media platforms using Google Analytics. [00:21:60] - Sara gives us the Heelys ambassador and campus rep program details, citing that it's the best way to get UGC (User Generated Content). She also shares the key differences between brand collaboration launches vs evergreen products. [00:32:58] - Sara explains how being in the comment sections of other videos on TikTok can have a lasting impact with the public, and why trusting your social media team to execute on this as experts in their field can be one of the best decisions ever. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Sara's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full-Time Content Creation | Angelica Song of Google TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Sara on Instagram: https://www.instagram.com/saraarbelaezz/ Keep up with Heelys: https://heelys.com/ Connect with Sara on LinkedIn: https://www.linkedin.com/in/saraarbelaez/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://anchor.fm/cassie-palmer/support

There's a new Ad in town: Document Ads sind seit September verfügbar im Campaign Manager. Und wir haben sie schon vorger in der Beta Phase testen dürfen. Unser B2B Nerd Dominik berichtet über die ersten Ergebnisse - und darüber, welche Potenziale wir noch sehen.😉 Außerdem geht es um Offline Conversions und die neuen Audience Insights. Maren, Alexander und Dominik nehmen die neuesten LinkedIn Features unter die Lupe und besprechen, wie uns diesen ganzen Tools weiter helfen können. 🔍

In this episode, Nielsen's CMO Jamie Moldafsky talks with Demandbase CMO Jon Miller about the importance of knowing your audience. Jamie shares insights on what marketers need to know to understand their audience, the qualitative and quantitative data that can help in this endeavor, how frequently marketers need to reassess their audience, and much more. Connect with Jamie Moldafsky | Follow us on LinkedIn

On this week's episode of Marketing O'Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature, YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.

How should we expand our target interests when many of the related interests and audience insights are not targetable?

This episode is about involving the audience in the creative process and how a Danish startup is realising this using a unique combination of AI and anthropology. Niels Alberg is CEO and co-founder of PUBLIKUM.io (the Danish word that translates literally as Audience). For the past 20 years, Niels has worked in applied research, strategy and creative business development. Niels, who holds a Master's Degree in Sociology from the University of Copenhagen, specializes in designing innovative research methods for a large number of clients in projects that combine human insight and business strategy with the goal of developing new, creative connections between companies, organisations and people. Now, Publikum.io have taken this innovative process into filmmaking to develop a new method designed to empower the creative team. In this conversation he discusses how this works and is being adopted by filmmakers and funders across Europe. This episode was recorded as part of Future of Film Incubator 2022.

Welcome to a conversation about following your entrepreneurial spirit. Join host Maia Wells with guest Marlee Gauthier, Marketing Director for StatSocial and dig into evolving tools like social audience insights. Get your answer to the question, "How can we better understand our audiences while respecting increasing demand for consumer privacy protection?"

If your audience is scattered across the world, then this episode's for you. Tune in for the ultimate strategy on how to leverage your worldwide audience in never-before-seen way. And it's not one that the social media gurus will tell you

"Points, Frequent Flyer Miles and the Future of Travel" today on #SmartPeopleTravelWise with Alvin Adriano featuring Leezel Tanglao, Director of Audience Insights and Innovation at The Points Guy.

Got a Minute? Website owner checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ Facebook Audience Insights for Audience Research ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/ Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook Report Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

How do you go about gaining audience insights for your business?Traditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research project to gain those insights. While this is certainly effective, it's time-consuming and inefficient, particularly if marketers wish to gain those insights on a continuous basis.In today's episode of Community Powered Marketing, Sue chats with Cristoph Knudsen, VP of Insights for Vesta. During this fascinating discussion, Christoph provides some insight into the challenges faced by businesses looking to gain audience insights using traditional market research companies.You'll learn why one-off research projects are ineffective for businesses looking for real-time insights to help them make better decisions. You'll discover why it's so difficult to keep consumers on research panels engaged over time.Sue and Christoph discuss the benefits of online communities and how they can help your business engage with consumers and gain powerful insights based on their feedback.They also provide some examples of businesses that use the Vesta online community to build their audience, personalize their messaging and define the unique attributes of their brand.Join Sue and Christoph as they explore the power of leveraging your online community to build your business and make better decisions based on the insights you gain from the process.Enjoy!What You'll Learn in this Show:Why hiring a marketing research firm to gain audience insights is both time-consuming and inefficient for many businesses.The benefits of Vesta's online community software and how it can address the key pain points faced by businesses.Examples of best-in-class businesses that are using the Vesta online community to generate powerful insights in real-time and define the unique attributes of their brand. Three things you can do right now to leverage your community and generate insights.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

What’s a good marketing plan without the aid of social media tools that can boost your reach & engagement whilst creating tons of fun on your page? In my years in the Direct Selling space, my best pals have always been these five tools that make marketing a lot easier for me. Without them, I can’t imagine creating amazing marketing content that’ll help me engage with my audience better! So in this episode, allow me to help make things easier for you too by sharing my top five tools to up your social media game. Stay tuned ‘til the end of the episode to get some valuable tips and takeaways! We’ll be talking about: Hi there! [0:00] Tool #1: Canva [01:38] Several things that make Canva amazing [03:17] Scheduling your Facebook posts through Canva [06:44] Tool #2: Later [09:07] Later’s cool linking abilities [11:53] My two most favourite things about Later [12:59] Tool #3: Animoto [16:17] What I love about Animoto [17:08] Tool #4: Lead Pages [20:16] The cool things about Lead Pages [21:29] Tool #5: Facebook Audience Insights [25:09] Things to be aware of about Audience Insights [27:35] Resources: Canva (https://www.canva.com/) Later (https://later.com/) Animoto (https://animoto.com/) Lead Pages (https://www.leadpages.com/) Facebook Audience Insights (https://www.facebook.com/business/insights/tools/audience-insights) Connect with Direct Selling Accelerator: Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode 142 Analytics can be confusing and intimidating.  My mission is to break them down into bite-sized pieces making them easy for you to understand and use on a regular basis.  In today's mini-cast we are going to take a deep dive into your audience!  Tune in now! Important Show Links: Podcast Show Links: Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com Address: 3152 Little Road #192, Trinity, FL 34655

In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they're searching for; and how can brands and retailers can stand out in this growing industry. Then we learn how Nielsen can connect the dots for advertisers and help them connect with pet owners through media. Our guests include Maria Lange, the Client Director for Nielsen's Pet vertical, James Restivo, the Commercial Lead for Nielsen's pet vertical, Peter Katsingris, SVP, Audience Insights at Nielsen, and Michael Receno, from Nielsen's Media Communications team.

In April we are going to be focusing our Monday Marketing content on Audiences! Today let's hop into Audience Insights and talk about how you can leverage this tool to create and curate content that will resinate with your existing audience, and audiences that you are running your ads to!   Audience Insights is a tool that will help you with both organic marketing strategy and paid Facebook Ads - so it's something that every business owner should be aware of and monitoring occasionally!   Subscribe to FamilyPreneur today so that you don't miss another one of our episodes! We release three times per week:  Marketing Monday Wednesday's Mid-Week Mastermind Friday Reflections We'd also love to have you join the FREE FamilyPreneur Community at FamilyPreneurCommunity.com Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.