Referral Worthy

Listen in to a different kind of episode today - the talk Dusti gave at Reinvent(ed)!  In this episode, Dusti shares the raw, unfiltered story of how she turned a chaotic life as a college student and single mom into the foundation for a thriving, relationship-driven business. From organizing karaoke nights to discovering the power of mutual aid, Dusti breaks down how showing up authentically and building trust can transform your work—and your life. This episode is a reminder that your “Weird Barbie” energy isn't a flaw; it's your superpower. If you're ready to ditch transactional networking and embrace a business built on real connections, this one's for you.

In this engaging episode of Referral Worthy, Dusti welcomes conversion copywriter and funnel strategist, Jenn Robbins. Jenn shares her unique journey from studying accounting to becoming a sought-after copywriter and strategist. Despite starting her career in a tax accounting firm, Jenn transitioned to writing by leveraging her skills in social media and blogging. Her story is one of resilience, as she navigated the ups and downs of entrepreneurship, even returning to accounting temporarily before fully committing to her passion. Jenn opens up about the challenges and triumphs of building her business, the importance of making genuine connections, and the lessons learned from her experiences. She emphasizes the value of perseverance, adaptability, and the role of community in her success. This episode is a treasure trove of insights for anyone looking to pivot their career, build meaningful professional relationships, and understand the realities of freelancing and entrepreneurship. Learn more about Jenn in these spaces: Website: https://www.jennrobbins.com/ Instagram: https://www.instagram.com/thejennrobbins Facebook: https://www.facebook.com/thejennrobbins *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti Arab sits down with Autumn Witt Boyd, a lawyer and owner of the AWB Firm, to discuss her journey and expertise in legal services for the online business space. Autumn shares her unique career path, starting from her interest in entertainment law, transitioning into copyright litigation, and eventually founding her own firm.    Autumn highlights key legal issues that online business owners should be aware of, including the classification of employees versus contractors and the importance of complying with Federal Trade Commission (FTC) regulations. Throughout the conversation, Autumn emphasizes the significance of doing good work, maintaining clear communication, and building strong relationships to create a referral-worthy business. Tune in for practical tips and inspiring stories that showcase the power of determination and the impact of referrals in the legal and business world. Learn more about Autumn in these spaces: Website: https://awbfirm.com/ Instagram: https://www.instagram.com/awbfirm/ Facebook: https://www.facebook.com/AWBFirm/ *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

Join me on this episode of Referral Worthy as I sit down with Stephanie Redlener, founder of Lioness, an experiential company that elevates women into their personal and professional power through luxury events and retreats. In our conversation, Stephanie shares her journey from her early roots as a natural coach among friends to leading a company focused on redefining women's leadership in a male-dominated system. Discover how Stephanie blends her expertise in business strategy and women's empowerment to create transformative experiences, advocating for a balanced approach to success that nurtures personal satisfaction alongside professional achievements. Learn more about Stephanie in these spaces: Website: https://www.lioness.com/ Instagram: https://www.instagram.com/stephanieredlener Instagram: https://www.instagram.com/lionessleadership/ *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti sits down with Elaine Lou Cartas, a business coach specializing in working with women of color and allies. Elaine shares her career journey, which includes being fired three times, quitting two jobs, and finding her true calling through a mix of political fundraising and nonprofit work.    Elaine also provides invaluable tips for effectively networking and maintaining professional relationships, outlining strategies that have helped her secure high-level clients and speaking engagements. Elaine's insights into the evolving consumer landscape and the significance of offering quality services highlight the core of what makes a business truly referral-worthy. Learn more about Elaine in these spaces: Website: https://elainelou.com/ Instagram: https://www.instagrhttps://www.instagram.com/elainelou_/  *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of "Referral Worthy," Dusti sits down with Molly Mahar, founder of Stratejoy, a vibrant community that empowers women to cultivate personal intimacy and leadership. Molly shares the inspiring journey behind Stratejoy, highlighting how it began from her own quarter-life crisis and grew into a thriving support network for women seeking personal and professional growth.   Throughout the conversation, Molly delves into the core principles of Stratejoy, emphasizing the importance of self-awareness, personal reflection, and intentional living. She discusses her innovative programs like the Holiday Council and how they help women reconnect with their desires and navigate life's transitions. With candid anecdotes and valuable insights, this episode is a must-listen for anyone interested in personal development and building meaningful connections. Learn more about Molly in these spaces: Website: https://stratejoy.com/ Instagram: http://www.instagram.com/mollymahar   Stratejoy Instagram: https://www.instagrhttp://www.instagram.com/stratejoy  *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

This week, Dusti catches up with Nina Nelson, a multi-talented entrepreneur who deftly juggles roles from local marketing for small businesses to running CrossFit classes to running a meal prep and delivery service. As the founder of Tiny Enterprises, Nina's eclectic career is a testament to her energy, entrepreneurial spirit, and eye for finding a need that needs met.   Nina discusses the importance of personal connections and self-presentation in building a successful and referral-worthy enterprise. She shares insights on leveraging her natural charisma and maintaining high-quality standards to ensure customer satisfaction and consistent referrals. Whether it's transforming small-town business landscapes or enriching local culinary options, Nina's approach is a compelling blueprint for entrepreneurial diversity and success. Learn more about Nina in these spaces: Website: https://tinyunicorn.net/ Instagram: https://www.instagram.com/ninahnelson   Simone's Instagram: https://www.instagram.com/the.real.mini.simone/   *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

This week, Dusti shares an indispensable tool she employs at the outset with every business owner, emphasizing its crucial role in clearing the decks for effective marketing and operational strategies.  Dusti elaborates on the Stop Doing List to help business owners focus on what truly matters by removing or reallocating the energy drainers that hinder productivity and satisfaction. This episode is a must-listen for entrepreneurs and business leaders looking to streamline their responsibilities and reclaim their passion for their work Get your copy of the Stop Doing List here: https://www.thereinvention.co/stop-doing-list/  *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In today's episode, we're joined by Anya Parker-Lentz, founder of Landau Agency, a standout social media consultancy that captures and enhances the digital presence of personality brands. Anya is not only a social media savant but also a strategic thinker whose early adventures on Tumblr shaped her into a digital native fluent in the language of likes, shares, and viral content. Anya shares insights from her own agency's growth, highlighting how vital integrity and trust are in shaping business relationships that last. She discusses the challenges and triumphs of navigating the social media landscape, emphasizing the importance of aligning business operations with personal values to foster genuine connections. Join us as Anya unravels the complexities of social media, proving it's more than just a marketing tool—it's a pivotal platform for storytelling and brand evolution. Learn more about Anya in these spaces: Website: https://www.landau.agency/ Instagram: https://www.instagram.com/landauagency   *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti is joined by Mikli Jorge, a tech and systems automation strategist who shares her journey from aspiring lawyer to internet-savvy entrepreneur. Mikli's story begins with the desire to provide for her son, leading her from law school to advertising, and eventually to discovering the power of the internet.  Mikli's evolution from virtual assistant to a sought-after tech and automation expert is a testament to her willingness to learn, adapt, and focus on the aspects of her work she truly enjoys. Her work, particularly her collaboration with Referral-Worthy-favorite Lydia Kitts to create an "auxiliary brain" in ClickUp, showcases her ability to craft personalized systems that not only streamline operations but also reflect the care and imagination of her clients.  Learn more about Mikli in these spaces: Website:  https://www.heymikli.com/ Instagram: https://www.instagram.com/heymikli/ *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti is joined by Illana Burk, a seasoned business and leadership coach and the force behind Your Life's Workshop. Recently relocated to Portugal, Illana brings a wealth of experience, informed by her unique upbringing around entrepreneurial and sales environments.  The conversation explores Illana's philosophy on client relationships, emphasizing respect, originality, and values alignment in making businesses referral-worthy. Listeners will gain an understanding of the practical steps of building a referral-based business and the significance of nurturing long-term professional relationships. Illana's approach is not just about immediate success but fostering enduring connections that support sustainable business growth. This episode is a treasure trove of strategies for anyone looking to infuse their business practices with integrity and innovation. Learn more about Illana in these spaces: Website:  https://yourlifesworkshop.com/ *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In today's episode, we sit down with Danielle Cohen, a photographer and visibility coach not just focused on capturing images - but transforming how business owners express their professional and personal identities across their platforms. Tune in to learn how photography can transcend traditional boundaries, becoming a tool for personal affirmation and broader societal impact. Learn more about Danielle in these spaces: Website: https://www.danielle-cohen.com/  Website: https://visibilitymedicine.com/  Instagram: https://www.instagram.com/daniellecohenphotography  *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti is joined by Thais Sky, a former life coach who has transitioned into the world of therapy. Thais discusses what led her from the realms of coaching and being deeply influenced by the wellness community to pursuing a more structured path in psychotherapy. She elaborates on the challenges and insights gained along the way - especially the realization of the coaching industry's limitations and her desire for a foundation built on integrity and inclusivity. Learn more about Thais in these spaces: Instagram: https://www.instagram.com/iamthaissky/  Website: https://www.thaissky.com/  Podcast: https://www.thaissky.com/reclaim-podcast  *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

This week, Dusti sits down with Lydia Kitts, founder and designer at Turnquist House and creator of web design mastery program Data+Delight. With a rich background ranging from wardrobe and costuming for Cirque du Soleil to digital marketing and education, Lydia's diverse experiences have uniquely positioned her at the intersection of creativity, mastery of one's craft, and creating a community that will always be there for you - because the truth is, you were there first. Lydia is a case study in how building genuine connections and delivering exceptional work make a Referral Worthy business impossible not to create. Learn more about Lydia in these spaces: Website: https://turnquisthouse.com/ Instagram: https://www.instagram.com/lydiakitts Instagram: https://www.instagram.com/turnquisthouse *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti sits down with Veronica Yanhs, the founder of Business Laid Bare, an operations firm revolutionizing the way purpose-driven organizations achieve peace and profitability through orgasmic operations. Veronica shares her journey from the corporate world to creating a business that marries pleasure with process, highlighting the importance of operations in amplifying impact and income sustainably. Diving deep into the evolution of Business Laid Bare, Veronica discusses the challenges and triumphs of transitioning from consulting for big names like Apple and Nike to spearheading her own venture. Listeners will gain insights into the significance of operational excellence in crafting businesses that are not only profitable but also purposeful and pleasurable. Learn more about Veronica in these spaces: Website: https://businesslaidbare.com/ *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti sits down with Megan Hale, the visionary behind DreamMoney™, a unique approach that marries intuitive wisdom with financial strategy to create sustainable business growth. As a former psychotherapist turned business strategist, Megan shares insights on how entrepreneurs can align their business practices with their core values and the importance of emotional intelligence in financial planning. They delve into the challenges and triumphs of building a business that not only thrives financially but also fulfills a deeper purpose. Megan's holistic perspective on profit-making offers listeners a refreshing view on achieving success without compromising authenticity. Tune in to discover actionable strategies that will help you nurture a business that's both profitable and purpose-driven. Learn more about Megan in these spaces: Website: https://meganhale.co/ Instagram: https://www.instagram.com/meganhaleco TikTok: https://www.tiktok.com/@meganhale.co  Dream Money App: https://app.meganhale.co/waitlist *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode, Dusti talks with Jennifer Louden, a writing coach and bestselling author, most recently of "Why Bother?" Jennifer has evolved from a self-care advocate to a trusted mentor for writers, focusing on helping individuals build their platforms and start (and finish!) their nonfiction books. They discuss Jennifer's journey and her approach to fostering creativity and authentic storytelling among writers. Jennifer shares insights on overcoming creative blocks and the significance of writing as a tool for personal growth. Her commitment to guiding others in their writing endeavors, paired with her expertise in platform, make her an incredible resource - and very easy to refer to as a result. Tune in to Referral Worthy for an inspiring conversation with Jennifer Louden about the power of writing, the process of creative exploration, and how to build your writing platform. Learn more about Jennifer in these spaces: Website: www.JenniferLouden.com *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

Making yourself unforgettable on stage can feel like an elusive art form - but today, we're diving deep into the heart of impactful speaking.   In this episode, Dusti welcomes Mike Ganino, the Keynote Director famed for transforming thought leaders into legends. Listen as Mike shares not just his journey but his blueprint for making every speaking engagement unforgettable. Whether you're looking to refine your stage presence, become a master storyteller, or simply make your business more referral-worthy, this episode is a treasure trove of insights. Learn more about Mike in these spaces: Website: https://www.mikeganino.com   Instagram: https://www.instagram.com/mikeganino *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

Do you know what makes you Referral Worthy? According to this episode's guest, it is YOU! Join Dusti as she speaks with Jacqueline Paumier, the founder of Self Writeous, a company where she "makes copy writing sexy again". After writing for brands such as Nike, Starbucks, BMW, just to name a few - in 2020, Jacqueline decided it was time for her to create her own brand to assist in helping write "copy for the disruptive". Learn more about Jacqueline in these spaces: Website: https://selfwriteous.com/ Instagram: https://www.instagram.com/selfwriteously/ *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

Sometimes getting referred can feel like witchcraft - and today, we're going to explore exactly why it can feel that way. In this episode, join Dusti as she speaks with Natalie Miller, an intersectional feminist coach and mentor coaches, creatives, and entrepreneurs. Listen in as Natalie shares how limiting beliefs and not trusting ourselves are holding us back from not only being referred but from loving our businesses. Learn more about Natalie in these spaces: Instagram: https://www.instagram.com/msnataliemiller/ Website: https://www.nataliekmiller.com/ Podcast: https://www.nataliekmiller.com/mindwitchery *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

"How do I get more leads, Dusti"? If you're tired of the feast and famine cycle in your business, hate wasting time on marketing tactics that aren't working, and are ready to enter the sweet land of The Waitlist, this episode is a must-listen. Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provider in your niche. In this episode, Dusti shares a list of questions you can work through today to revamp how you're approaching lead gen, your current client work, and how to maximize your referrals in the process. *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

Have you considered using quantum physics to get you Referral Worthy? You will after listening to this episode. In this episode, join Dusti as she speaks with Fiona Wong, the creator, writer, and Human Design reader behind The Wild Pixel. Human Design is a technique based on quantum physics, astrology, Kabbalah, I'Ching, Myers-Briggs, that helps people understand how they exert energy and make decisions. Learn more about Fiona in these spaces: Instagram: https://www.instagram.com/thewildpixel_ Website: https://thewildpixel.com/ Article: Cultural Appropriation + Human Design. Let's talk about this. *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

Welcome to Referral Worthy, the podcast where we explore what it takes to become the go-to service provider in your niche. Join Dusti Arab, Fractional CMO and marketing strategist, as she guides you from "best-kept secret" to booked solid. Join Dusti as she sits down with some of today's most innovative and inspiring business owners as we discover what it takes to build a business that's not only worth talking about but also delivers exceptional client experiences and outcomes.  With a refreshing departure from trends, bro-marketing, and hustle culture, Referral Worthy focuses on creating a strengths-based, sustainable approach tailored for creative service providers who want to make bank and find fulfillment in their work. The podcast aims to help small business owners break free from the feast and famine cycle, offering actionable tips to make your business thrive, all while challenging the notion that growth at all costs is the only definition of success. Join Dusti on the journey to discover how to make your business truly Referral Worthy and achieve lasting success. *** Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co. Love this week's episode of Referral Worthy? Leave a review + subscribe! *** Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.