The Brand Licensing Podcast

Join us this week for a new episode of The Brand Licensing Podcast! The IMC team will be taking a closer look at the 5 pillars of successful licensing, which we previewed in our latest blog post. Tune in to hear Emily Randles and Julie Brown deconstruct the 5 pillars that licensors and licensees need to know.    

Ready to take a look at licensing through a data-driven lens? On today's episode, we're digging into the data behind the licensing industry with The Licensing Letter's Editor-in-Chief, Gary Symons. This episode is sponsored by StyleWorks Creative. Learn more here: https://bit.ly/3wRuCav

We're ringing in our new season of The Brand Licensing Podcast with the President of Licensing International, Maura Regan. In this episode, Maura is sitting down with us to talk through what's to come at Licensing International and shifts within the landscape of licensing. This episode is sponsored by StyleWorks Creative. Learn more here: https://bit.ly/3wRuCav

Today marks one year of The Brand Licensing Podcast! To celebrate, we're looking back at our first season and the incredible insights our guests have shared along the way. Be sure to check out this very special episode! 

For digital media firms, licensing has become a secret weapon. Group Nine Media's VP of Brand Development, Taylor Carlson, is talking with us about how names like The Dodo and POPSUGAR have extended their brands from screen to shelf.   This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

Today, we're welcoming Timo Olkkola to the podcast! As CCO and Co-founder of Flowhaven, Timo will be sharing his insights on international licensing and how our listeners can manage licensing programs in multiple markets.

Worried that licensing is too risky for your brand? Host of The Brand Licensing Podcast, Emily Wickerham Randles, is walking through the steps brand owners can take to mitigate risk on our next episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

Are you in tune with the latest retail trends? Michelle Lamb of The Trend Curve and Leigh Ann Schwarzkopf of Project Partners Network are covering this and more on The Brand Licensing Podcast. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

We're welcoming Julie Brown to The Brand Licensing Podcast! As IMC's VP of Client Services, Julie is bringing her expertise in deal negotiation and contract execution to our new episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

On this episode of The Brand Licensing Podcast, we're getting the inside scoop on all things RFPs. From best practices to how to make an impression during a virtual RFP process, Luka Erceg of GEP is breaking down everything you need to know. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

Today on The Brand Licensing Podcast, we're talking about creative brand strategy with StyleWorks Partner & Creative Director, Alaina Caldwell. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

From royalties to GMRs, the financial side of licensing can feel overwhelming. But no need to fear! This week's episode of The Brand Licensing Podcast has you covered with our guest, Miller Kaplan Partner and CPA, Vincent Leoni.  This episode is brought to you by Brainbase. Learn more here: https://hubs.la/H0G7KqQ0

This week on The Brand Licensing Podcast, we're sitting down with digital marketing maven, Natalie DiBlasi. Bringing her brains as the co-founder of LACED agency, Natalie talks through her top tips for leveraging digital marketing in brand licensing programs. This episode is brought to you by Brainbase. Learn more here: https://hubs.la/H0DYVcG0. 

From Ninja to Shroud, the gaming industry's top content creators are reaching new levels through licensing. On The Brand Licensing Podcast, we're taking a closer look at this skyrocketing sector with Loaded's VP of Licensing and Merchandising, Lauren Fields Conlon.  This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

Get ready for today's guest on The Brand Licensing Podcast, Terése Whitehead! While Terése is currently keeping score at the NFL Players Association, her expertise spans the sports and licensing industries alike. As an expert in branding, advertising, and athlete representation, Terése shares her insights on this can't-miss episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

On the latest installment of The Brand Licensing Podcast, we're sitting down with Lauren DeLapa from IMC Licensing. Listen in as Lauren shares her fresh perspective on licensing and what she's learned since entering the industry.  This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

On this episode of The Brand Licensing Podcast, we're sitting down with President of Fetch for Pets, Steven Shweky, to talk all things pet licensing! From trends in the category to navigating the pandemic, our conversation makes for a can't-miss episode. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

On the latest episode of The Brand Licensing Podcast, President of Spark Your Brand, Randy Golenberg, sat down to discuss the nitty-gritty of retail marketing. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

On this episode of The Brand Licensing Podcast, we are joined by Partner and Creative Director of StyleWorks, Tom Froberg. Our conversation dives deep into the power of strong style guides and how brands can benefit from marketing. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

Joining us on The Brand Licensing Podcast is co-founder and CEO of Brainbase, Nate Cavanaugh. On this episode, we take a closer look at CRM software and how technology can strengthen your licensing relationships. This episode is brought to you by Brainbase. Learn more here: https://bit.ly/bb-imc.

Are you looking to launch a licensed product? Curious about the ins and outs of royalty rates and commissions? Want to hear firsthand from industry experts and leaders in licensing? Look no further than The Brand Licensing Podcast, your one-stop-shop for all things licensing.     Host and President of IMC Licensing Emily Randles brings her passion for licensing and industry expertise to each episode. From licensing best practices to the nitty-gritty of agreements and deal terms, she has you covered from start to finish.     At The Brand Licensing Podcast, our goal is to educate and engage brand marketers, sales teams, manufacturers, and industry vendors who want to execute strategic licensing deals to increase sales and retail penetration. Sound like you? Click that subscribe button and start learning today! (Don't forget to share with your colleagues, too!)