How are Founders, CEOs, and Executives like you in the Travel and Tourism industries able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies? That is the question, and in
Welcome Warriors! RESOURCES MENTIONED:
RESOURCES MENTIONED:
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Welcome Warriors! I am your Marketing Chief, Rachel V. Hill, and thank you for joining me in this quick strategy session in The Marketing War Room. The Combat Tactic:Host a virtual event like a dance party or game showAdd SMS marketing to your launch strategyStart low and increase the prices Host a contest or giveaway Create a unique, funny, viral videoHAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast LET'S CONNECT!
The Battle: If creating a launch strategy is making you feel overwhelmed and frustrated, no worries. Lemme tell you a story about my client Will Edmond. TikTok Influencer and author of a vegan cookbook. Using this simple launch strategy, he was able to generate over $10K+ in pre-sale revenue on his vegan eCookbook!The Combat Tactic:Here is the strategy in 5 easy steps: Validate The Offer: You can easily do this by asking your audience via surveys, polls, feedback, etc. Decide On Launch Date: We'll use this data to reverse engineer the launch strategy plan. Outline: Schedule the deliverables you need on your calendar and outline your assets like:Sales Landing PageEmails Social Media Content Create + Schedule: Create the content and schedule out all the pieces of your launch in advance. PROTIP: Hire someone to schedule things for you on Fiverr for only $5 (free credit)!Launch! Apply for the PRIVATE TRAINING, “The 5 Steps to Building a Six-Figure Digital Product Launch Plan”, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation!
The Battle: Here's the truth about digital products. It's one of the easiest ways to pandemic proof your business.And adding digital products is a guaranteed way to:Increase your credibility and authorityCreate passive income streamsAnd creating digital products takes less time and fewer resources, but can yield very high revenue returns. Example of digital products include:Checklists TemplatesAudio TrainingPrintable The Combat Strategy: Little to no overhead Start selling immediatelyHelp serve more people Increase your brand credibility and expertise It's possible to make 5 and 6 figure launches from digital products Apply for the PRIVATE TRAINING, “The 5 Steps to Building a Six-Figure Digital Product Launch Plan”, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation! APPLY --> www.RachelVHill.com/inviteHAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast LET'S CONNECT!
Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room. The Battle: Breaking Through The Noise When Launching Your Product or ServiceThe Combat Tactic: Be disruptive - yet informative and transformative. Why people love these type of experiences: Hard for others to duplicate - Beyonce dropping the album Affordable - Doesn't have to be expensive to be powerful Find a commonality - ex: Warby Parker Here are 3 disruptive strategies:Use cutting edge technology + innovation: Anifa Mvuemba of Hanifa Boutique - 3D fashion show on social media - during the height of a pandemic Be Racy But Relatable: Spirit Airlines campaigns “Our balls have dropped - NYE $24 off” Do A “Tour”: Do virtual tours of trade shows, podcast interviews, joint ventures, etc.Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room. The Battle: Not being able to distinguish between ideal audience and ideal customer The Combat Tactic:Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
The Battle: Here are the 2021 Launch Marketing Predictions. Combat Strategies: Integrate SMS marketing into your strategies Use more pattern disruptionsIe: bold copy in the middle of your email with part of a statement Ex: Here's why your launches suckCustomize your content with on-brand and unique assetsie: custom gifs More virtual eventsSummits, conferences, training, classes, panel discussions, etc. Make your launches ‘experientialLike interactive live eventsRESOURCES MENTIONED:[GUIDE] How to Make Your Own Branded Gifs: www.RachelVHill.com/gif-guideMORE FROM RACHEL:➡️ Join The War Room Roundup: www.RachelVHill.com/links HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast LET'S CONNECT!
Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: SCARCITY. Scarcity has been the #1 best performing tactic for launch strategies with my clients STORY: Client with subscription product a limited number of handmade items. Adding REAL scarcity tactics allowed them to sell out every single month they launched. Imagine nearly being guaranteed hitting goals over and over again by using this one tacticThe Combat Tactic: 5 Ways to use scarcity in your launch campaign:Display stock limitations (Amazon does a great job at this)Set a deadline on when the offer expires (Groupon does this)“Last chance” emails (BONUS: Add countdown timers to your emails to increase conversions)Color Theory on CTAsUse the right TRIGGER words, like “today”NOTE: Make sure this is REAL scarcity (close your cart, once you get enough people close the registration, etc)Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Hey Warriors! Welcome to The Marketing War Room. I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session. Okay, I'm going to be honest. Since this podcast is about The Battle: This The Controlled Chaos Strategy explained: “The critical elements in war are speed and adaptability — the ability to move and make decisions faster than the enemy.” Or, in this case - your competitors. The Combat Tactic: Ask your Team and yourself, “where could we speed up?“Can we make an MVP to get the idea out there and add features as we move along?“Where are we lacking adaptability” At the time of recording - we were in the midst of a global pandemic and many companies, who are fortunate enough to still operate, were challenged to quickly adapt.Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Hey Warriors! Welcome to The Marketing War Room. I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session. The Battle: How to beat industry standards (we're not standard, we are Warriors) and boost your sales conversions in your launch.The Combat Tactic: Create FOMO: TrustPulseUrgency (my fave!): Countdown TimersPowerful CTAs (remember psychology!) Power Copy using “today”Bold Colors Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Hey Warriors!I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session. Welcome to The Marketing War Room. The Battle: Your launch failed - now what?First, remove the word “fail” from your vocabularyYou did nothing more than collect data to optimize your next launch Story: “STORY TIME!”First started travel brandTried to do a course on traveling soloPeople wanted to know how to become an InfluencerSo I pivoted and created something that solved a problem AND made plenty of sales (and still does!)The Combat Tactic: Develop a Launch Recap Report Summarize your dataConversionsEngagement on social mediaGather testimonials from clientsGain feedback from your Team Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: No clear goals so your shooting in the dark The Combat Tactic: Marketing is nothing more than “math + psychology”Math = Being able to understand your data and metricsSimple as using the Launch Predictor Tool to understand how many conversions (aka sales) needed to hit revenue goals Psychology = The “sexy” part of marketing that people assume is marketingCopyImageryEvoking EmotionsMake sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: What typical stalls launches:Unclear strategy attempting to follow a launch model that isn't a great fit for YOUR company Anxiety and overwhelm of putting the pieces together, “what should I do first?”Completely unorganized with no clear strategy or framework to walk to directly to you launch goalsThe Combat Tactic: IMPORTANT: Create and implement a launch framework (shameless plug!)Helps you plan every minute step in the launch - lots of moving pieces and missing on step in your launch could be the difference in thousands of dollars in revenueMakes it easier to build a qualified teamAllows you to see your entire campaign from start to finish AND from macro and micro levels Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: Why You Launches Get Fried (or fail)Ideal Audience vs Ideal CustomerFocus on features and not transformationDidn't test it on a beta offer Didn't create a sense of urgency or scarcityAfraid to promote, promote, promoteThe Combat Tactic: Create an actual launch plan and strategy. This could look like a Go To Market strategy that is developed with a Launch/ Product Manager or you can even follow our Launch Plan Frameworks. Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The title of the episode seems kinda intense, but here me out. The Battle: Many Founders and CEOs get overwhelmed, frustrated, or stall their launches because marketing your product or service is a battle of cutting through noise and market saturation. The Combat Tactic: Understand that marketing is “math + psychology” Like any battle you MUST come prepared with offensive and defensive strategies. Ask yourself… as a Founder or CEO, do I have a Go To Market strategy in place?Do I have a launch plan framework for my Team and I to follow?Lastly, understanding what it takes to win. One way to do that is through the Launch Predictor Tool. Use this tool to be able to predict how many potential clients you need in your campaign to hit exceed revenue goals. Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
The Battle: Outdated and antiquated launch strategies Story: → Challenge: Boring and limited time get your audience's attention→ Tech + the world is moving too quickly → One size does NOT fit all The Combat Tactic: Leave tons of room for innovationStudy the behavioral psychology of your audience How can you push limits? (Virgin Airlines blimp vs British Airways)RESOURCES MENTIONED:
One of the definitions of the word war is, ‘a struggle to achieve a goal'. So how are Founders and CEOs like you and I able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies? That is the question, and in less than 10 mins per episode, you and I will discuss a battle and strategies to win it. In Episode #1 of The Marketing War Room Podcast, Marketing Officer and Launch Manager Rachel V. Hill introduces the podcast for founders, CEOs, and executives to help them launch products and services. RESOURCES MENTIONED:
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